WEBVTT

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Welcome to the Live with Sondra podcast where

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we dive deep into business, tech, and entrepreneurship.

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Hosted by me, Sondra Shannon, CEO of GateMaster

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Technology. Each show, we explore the latest

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trends in ticketing attractions and guest experience,

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helping you stay ahead of the curve in this ever

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-evolving world of attractions and events. Whether

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you're an industry expert or just getting started,

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this show has insights to inspire and empower

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you. Today's episode is sponsored by GateMaster

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Technology, your trusted partner for ticketing

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and attraction management solutions. Let's get

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started with the show. This is Live with Sondra.

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Thank you for joining me today. And I am super

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excited about today's live show because we have

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the collab queen, Deanna Jean. on this live to

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talk about how to power up your success with

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collaborative strategies so we're going to talk

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about this so let's welcome Deanna Jean to the

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stage today now we're going to talk about some

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of this stuff I just realized I left this I I

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Deanna how are you I'm good listen it's all good

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I heard I heard the sirens I felt at home because

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you know I'm in New York City I'm like Well,

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for those of you that don't know, I'm in Southern

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California right now with a couple of my kids.

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So we are broadcasting live from the ocean. The

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ocean is literally right there. And for whatever

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reason, the sirens are going off. So, you know,

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it's a live show. I think I say this all the

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time. It's live. And this is us just going and

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talking about these things that. are so important

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to businesses, those owning and operating businesses.

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And I am super excited about today's show because

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I know that if there's anyone out there who has

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not considered collaboration or that needs to

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understand or foster better collaborations in

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their business, that you are the person. that

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they need to be connected with and also you know

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collaboration is just a huge part of my heart

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you know it's uh it's businesses or empires as

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one of my mentors likes to say are not built

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alone and so we need collaborative strategies

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and we need to understand how to foster these

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good relationships in our business and our work

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in order to really be successful because you're

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gonna bump against The scaling of what that looks

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like. Absolutely. And you and I connected over

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collaboration. We did. We did. Well, before we

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get started, because I have a ton of questions

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for you, you know, maybe share with the audience

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a little bit about who you are and your story.

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Because I know when I met you on that stage in

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last December at Elevate Your Network, you know,

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you just brought me to tears with your story.

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But also, you know, I. really resonated so much

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with your message on collaboration. And so if

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you wouldn't mind just kind of telling everyone

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a little bit about who you are. Yeah, I mean,

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I'll keep it as brief as possible because I'm

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excited to get into this conversation. So as

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Sandra mentioned, my name is Deanna Jean. I'm

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your collab queen. And experts and organizations

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and businesses come to me when they are ready

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to truly embrace the power of collaboration to

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do hard things. So sometimes those are businesses

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who are preparing for mergers and acquisitions.

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Sometimes those are entrepreneurs. who are getting

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ready to go to a new height in their business

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or in their life. Sometimes it's just people

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who are looking for a change and they want to

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be able to embrace that change and they know

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that they can go further faster through collaboration.

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I am their guide to helping them do that and

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to unlocking that superpower. And it's work that

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I absolutely love to do. And I love that. And

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I think you are you are you know, I know I'm

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totally going off script here. I know we had

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a number of things. I told you we'll figure it

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out. It's going to be good. Well, one of the

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things that I just you you made me think of is

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I on LinkedIn today this week and last week,

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I had a couple of posts that I made. And I'm

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sorry, I'm just looking for one of them, because

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what you said really reminded me of one of the.

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the polls that I had talking about collaboration

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in business. And one of the questions that I

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asked, let me just find this real quick, because

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I think it's interesting that you brought up

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doing hard things as a reason why we would want

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to collaborate. So the question that I asked

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yesterday was, how do you use collaborations

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to achieve success? And the things that could

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be chosen from the poll were diversity of skills.

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which makes sense. Sometimes we've got to find

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people who have other skills. Tackling big issues,

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their goals, and to motivate teams, and then

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to spark innovation. What was interesting to

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me is nobody chose tackle big issues. No. There's

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a reason why that is. And I love that those were

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the choices because I think that you can learn

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a lot about people. by the way that they respond

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to questions around collaboration. Because I

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think so often when we talk about doing hard

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things, a lot of times people don't want to associate

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that with collaboration because they don't want

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it to seem as if they cannot do it on their own,

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that they are incapable of being able to tackle

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hard things. Because a lot of times we're put

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in positions in work and in life because we are

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the strong one. We are the one that knows the

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answers. Really and truly, if you really want

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to tackle big issues, collaboration is the easiest

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way to do it because of the reasons that you

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mentioned. Being able to identify and find different

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and diverse skills, innovative ideas, right?

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That is the best way to be able to get to a positive

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outcome in a difficult situation. Yeah. Oh, I

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agree. And for me, it was really surprising,

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but I think you totally nailed it. especially

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women, I'm not trying to leave out any dudes

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here, but you know, as women, I think oftentimes,

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you know, we are the CEO in our homes. I talk

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a lot about that, especially with this audience,

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which is most mainly attractions are end user

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of the products. Like what I create at gate master

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is, is typically going to be a parent. That's

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right. Right. And in most cases, it's the female

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in the home that's planning these types of adventures

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and experiences for the family. And, you know,

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I can honestly say, you know, as a woman, sometimes,

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especially one in business who is the CEO of

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my home and, you know, I am planning these experiences

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for my family. But also there's a lot of times

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where, like, I feel like I got it. And sometimes

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we don't, right? Because we just need the help

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of other people. And that's been a hard lesson

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for me in my business, really, honestly, was

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figuring out how to delegate and to explore the

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skills and competencies of other people that

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could help me. Maybe even not being the smartest

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person in the room, like letting other people

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be smarter than me. That's a hard one for people.

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It is difficult, but you know, that's really

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what it means to be a specialist. So I use the

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analogy a lot of times where I talk to people

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all the time that say, you know, people come

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to me for answers. If I ask for help, it makes

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me seem weak. And I say, well, all right. Have

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you ever been to a doctor before? Say yes. I

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said, OK. Have you been to a specialist before?

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Say yes. All right. There's a reason that orthodontists

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get paid more than general practitioners. There's

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a reason that anesthesiologists get paid more

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than. general practitioners or generalists because

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they are very very good at the thing that they

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do and they don't try to go outside of their

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lane and when we start to embrace the idea especially

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in corporate environments especially in companies

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that um we really should reward people for their

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gifts instead of moving to make them be a jack

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of all trades our businesses are going to go

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so much further, so much faster. And the people

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within our ecosystems are going to be much happier

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in the work that they do. Yeah. Yeah, I agree.

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I think it, you know, I don't remember who coined

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the term, it takes a village to raise family.

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But guess what? It takes a village to build a

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business. Absolutely. Absolutely. You don't want

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to be the bottleneck. You don't want to be the

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bottleneck in the business. Yeah, I was I was

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talking to a business owner actually today. And

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and, you know, it's always fascinating to me.

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They're like, I'm a one man wolf pack. I'm like,

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no, it's not a compliment back here. Like we

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have to we have to grow together, you know, and

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and that is actually something that I often say

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is my job as CEO of my company is that my role

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is to ensure the success of everyone around me.

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Every person, every person. Yeah. And that's

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a hard thing for a lot of people to do, but it's

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also necessary. It's so necessary in our businesses.

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And that actually leads me to one question that

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I have for you. What role does collaboration

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play in achieving positive outcomes for businesses

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and teams? And I know you hit a little bit on

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that, but let me go a little deeper. Yeah. So

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for me, collaboration, really and truly gives

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you the opportunity to unlock the genius that

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you actually saw in people when you hired them.

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So when you see someone, if you think about it

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as a hiring manager, and you go through the process

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with someone and you see that spark in them,

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a lot of times as leaders, we get confused or

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we get frustrated, whereas time passes on, we

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start to see that folks are losing their spark.

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But a lot of times the reason that they're losing

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their spark is because The thing that we really

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loved about them, the thing that we were excited

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to make that offer for, we pulled them further

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and further away from those things as time goes

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on. So what collaboration allows us to do is

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to give each person the opportunity to shine

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in that area of expertise. But most importantly,

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at the end of the day on a team. We all want

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to be able to contribute to the positive good

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of the team and the thing that we do really well.

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So it also gives everybody a place and clarity

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around their specific zone so that there's no

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ambiguity. There's clarity and people can feel

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very good about moving forward with their mission.

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Yeah. Yeah. I love that because, you know, I.

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You know, working with a lot of business owners,

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I've had a few of them tell me over the years,

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like this person's not worth what I'm paying

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them. Right. And I agree with what you said in

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so much that there's a reason you hired this

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person. They had a certain skill set. There's

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something that you loved. So how do we invest

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into that person so that that's what comes through

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and they become. maybe even more valuable than

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what you're paying them. That's the thing that

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I've tried to foster in my environment is that

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every person that is on this team will ultimately

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become more and more valuable, not just to me,

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but to the world, right? To the world. And the

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way that they do that is by operating their genius

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zone. But what happens typically, we have a corporate

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ladder, right? And in the corporate ladder, the

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idea is that if you're not moving up, you're

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moving out. And that's not always the right way

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to go. This conversation is so timely because

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a really good friend of mine, Tia Silas, who

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is the chief human resources officer for Shopify.

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Shopify just actually launched an amazing initiative

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called Mastery. And the idea behind Mastery is

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that they are actually going to reward people

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for. Really focusing in and mastering their genius

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zone instead of forcing people to take different

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paths to leadership management that might take

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them outside. They were really hired to do their

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genius zone. And I think that's so innovative

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and a really great way to start to continue to

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focus on people and the skills that people bring

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to the table. Yeah. And I love that because,

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you know, so often. You know, especially in environments

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like startups where people wearing a lot of hats.

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And I know that that can be frustrating for people

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because they're learning about business, even

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though they're they might just be an employee

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of the business. But I don't that that is not

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to to say. That's why I always say, you know,

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businesses are not built by one person. Absolutely.

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And if you are the only person in your business,

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you don't really have a business. You got a job.

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I was going to say you gave yourself a job. You

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have to be able to scale. And this is where collaboration

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is. But what I love about what you just said

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about really focusing on people's genius and

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their personal success. And that's something

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that I really have loved about how we handle

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our team members is we really do try to understand

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who they are as individuals, what their personal,

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professional, financial goals are, how that aligns

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with their current role. And then also how it

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aligns with the company as a whole so that they're

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not just looking at how can I get to the next

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place or get out. Right. Like you said, there's

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two places up or out. You know, how can I use

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my role, my position to be able to improve my

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own life? What what what I'm curious about, though,

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is, you know, with the idea that in in in business,

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it's either up or out. How do you, what do you

00:14:28.549 --> 00:14:30.250
think the effects of, because we all know like

00:14:30.250 --> 00:14:32.409
bad managers, right? I hate to even call them,

00:14:32.610 --> 00:14:36.370
that are not interested in helping people move

00:14:36.370 --> 00:14:39.389
up. In fact, that's actually, I think what you're

00:14:39.389 --> 00:14:41.269
talking about where people get frustrated because

00:14:41.269 --> 00:14:43.710
their geniuses don't, their individual geniuses

00:14:43.710 --> 00:14:46.889
are not being used in their roles. So they're

00:14:46.889 --> 00:14:49.210
frustrated. They're not being treated as experts

00:14:49.210 --> 00:14:51.730
in things that they're experts in. And then you've

00:14:51.730 --> 00:14:57.120
got managers who, Want to be the smartest person

00:14:57.120 --> 00:14:59.059
in the room. They maybe don't want to see people

00:14:59.059 --> 00:15:03.639
pass them up. I know in in sports, a lot of times

00:15:03.639 --> 00:15:06.379
there's this idea that, you know, eventually

00:15:06.379 --> 00:15:08.259
your athlete will become better than you if you

00:15:08.259 --> 00:15:11.200
actually are a great coach. Right. Yeah. And

00:15:11.200 --> 00:15:14.059
but coaches embrace that. Good coaches embrace

00:15:14.059 --> 00:15:18.139
that. They want the folks on their team to be

00:15:18.139 --> 00:15:21.860
better than them at the specific practice, at

00:15:21.860 --> 00:15:25.190
the execution of the sport. Right. Everybody

00:15:25.190 --> 00:15:29.129
has a role because the person who's playing the

00:15:29.129 --> 00:15:33.429
game and executing is not necessarily going to

00:15:33.429 --> 00:15:35.330
be the best person to coach the team. Right.

00:15:35.429 --> 00:15:37.490
Those are two different types of skill sets.

00:15:37.590 --> 00:15:41.330
So what's important in life is that we don't

00:15:41.330 --> 00:15:44.870
require people to be practitioners. Right. When

00:15:44.870 --> 00:15:50.149
they are the thinkers. or uh you know the strategic

00:15:50.149 --> 00:15:53.230
mind of the idea that's why in collaboration

00:15:53.230 --> 00:15:56.190
we try to give each person a role you took the

00:15:56.190 --> 00:15:58.429
collab quiz right like trying to make people

00:15:58.429 --> 00:16:02.590
each identify where do i really live where do

00:16:02.590 --> 00:16:06.009
i really thrive um and then letting them take

00:16:06.009 --> 00:16:08.590
it from there and and letting things blossom

00:16:08.590 --> 00:16:11.889
and grow yeah i think that's i i i think that

00:16:11.889 --> 00:16:13.429
it's so important i love that you brought the

00:16:13.429 --> 00:16:16.649
club quiz because understanding, you know, where

00:16:16.649 --> 00:16:19.029
people are going to thrive is understanding who

00:16:19.029 --> 00:16:22.250
they are. I am a huge advocate. I know that they're

00:16:22.250 --> 00:16:24.750
not always based 100 % in science. I got into

00:16:24.750 --> 00:16:26.389
an argument with somebody the other day about

00:16:26.389 --> 00:16:29.529
like whether or not, you know, the disc assessment,

00:16:29.669 --> 00:16:34.049
for example, is accurately science. But at the

00:16:34.049 --> 00:16:36.830
end of the day, whether it is or isn't, it became

00:16:36.830 --> 00:16:39.429
a fantastic tool for being able to have conversations

00:16:39.429 --> 00:16:44.240
around how we have conversations as a team. And

00:16:44.240 --> 00:16:49.860
to me, that is I mean, it's just a facilitator

00:16:49.860 --> 00:16:52.679
for a better working environment. Right. Because,

00:16:52.679 --> 00:16:55.980
you know, not only did I find in in our business

00:16:55.980 --> 00:16:59.740
that when we understood how who was the drivers,

00:16:59.899 --> 00:17:03.379
who are the influencers, who are the, you know,

00:17:03.379 --> 00:17:06.880
analyzers and and then, you know, the stabilizers.

00:17:08.140 --> 00:17:11.460
What is fascinating to me is that now we had

00:17:11.460 --> 00:17:13.480
to ask ourselves, how do we communicate with

00:17:13.480 --> 00:17:16.259
people that are different than us? That's exactly

00:17:16.259 --> 00:17:18.900
right, right? How do we communicate with people

00:17:18.900 --> 00:17:21.539
that are different than us? How do we all come

00:17:21.539 --> 00:17:25.059
together with our different areas of genius,

00:17:25.140 --> 00:17:27.660
our different areas of expertise, and sometimes

00:17:27.660 --> 00:17:33.019
even competing priorities? How do we all come

00:17:33.019 --> 00:17:38.160
together? to achieve the same goal that is the

00:17:38.160 --> 00:17:42.759
joy of collaboration but it also really is the

00:17:42.759 --> 00:17:45.799
part of it that requires a guide it's the part

00:17:45.799 --> 00:17:47.700
of it that requires somebody that can look at

00:17:47.700 --> 00:17:50.440
it and actually identify that you know what there

00:17:50.440 --> 00:17:53.059
is a common goal that we all have here how can

00:17:53.059 --> 00:17:56.319
we all rally around that thing um to achieve

00:17:56.319 --> 00:17:59.460
that goal yeah and you know the interesting thing

00:17:59.460 --> 00:18:01.440
about i i have to just tell this story i have

00:18:01.440 --> 00:18:04.500
i have I have very few drivers on my team. I

00:18:04.500 --> 00:18:06.900
actually do think they probably are a small percentage.

00:18:07.019 --> 00:18:09.279
I think most people kind of fall into that stabilizer

00:18:09.279 --> 00:18:11.599
category. I don't want to rock the boat. I don't

00:18:11.599 --> 00:18:13.640
want to fight with anybody, which is great. They

00:18:13.640 --> 00:18:16.359
actually, and from what I found are some of the

00:18:16.359 --> 00:18:18.299
best salespeople though, which is interesting

00:18:18.299 --> 00:18:22.740
to me. Absolutely. I think the calming nature

00:18:22.740 --> 00:18:26.759
of somebody like that is very soothing to people

00:18:26.759 --> 00:18:29.359
in the sales process. So if they use that skill

00:18:29.359 --> 00:18:32.460
to their advantage. Understanding who you are

00:18:32.460 --> 00:18:34.700
and how you communicate is also a great way to

00:18:34.700 --> 00:18:38.299
persuade people or just get to know what they

00:18:38.299 --> 00:18:39.880
need and if they're the right fit for you or

00:18:39.880 --> 00:18:41.799
whatever that is in the business. But I have

00:18:41.799 --> 00:18:44.000
very few drivers. I have one in particular who

00:18:44.000 --> 00:18:47.519
happens to be my husband that is a high driver.

00:18:47.799 --> 00:18:50.460
Yeah. He's the guy that's always driving everybody

00:18:50.460 --> 00:18:53.220
nuts in the company because drivers push people

00:18:53.220 --> 00:18:56.339
to keep moving forward even when the going gets

00:18:56.339 --> 00:18:58.339
tough. This is why in collaborations, you need

00:18:58.339 --> 00:19:01.009
all types of people. That's right. and so he's

00:19:01.009 --> 00:19:04.390
the guy pushing everybody all the time and it's

00:19:04.390 --> 00:19:05.849
interesting because every now and then i'll have

00:19:05.849 --> 00:19:07.890
somebody come to me and be like oh he's bushy

00:19:07.890 --> 00:19:11.529
and you know or you know whatever that looks

00:19:11.529 --> 00:19:14.769
like yeah and and you know i'm like did did did

00:19:14.769 --> 00:19:17.829
you read about how to communicate with him because

00:19:17.829 --> 00:19:19.829
what's interesting is it goes both ways it's

00:19:19.829 --> 00:19:21.849
not just about him figuring out how to communicate

00:19:21.849 --> 00:19:25.069
with them It's oftentimes that they didn't take

00:19:25.069 --> 00:19:27.490
the time to learn how to communicate with him.

00:19:27.609 --> 00:19:30.009
And that's where the differences play a huge

00:19:30.009 --> 00:19:33.990
role in understanding how people operate. And

00:19:33.990 --> 00:19:38.309
I wish we had done the collab quiz today. Maybe

00:19:38.309 --> 00:19:40.170
you can drop that for people. Yeah, I'll drop

00:19:40.170 --> 00:19:42.829
the link so that people can see it. It's a really

00:19:42.829 --> 00:19:46.910
great way to understand, yes, how to communicate

00:19:46.910 --> 00:19:49.230
with people, but also what are people motivated

00:19:49.230 --> 00:19:52.069
by? So I think a lot of times that's the part

00:19:52.069 --> 00:19:54.250
that we miss in leadership and in management.

00:19:54.349 --> 00:19:56.970
So prior to doing the work that I do right now,

00:19:57.089 --> 00:19:59.109
I spent a decade and a half in sales leadership

00:19:59.109 --> 00:20:01.829
and management. Let me tell you something. Managing

00:20:01.829 --> 00:20:05.829
salespeople is not for the faint of heart, right?

00:20:06.109 --> 00:20:10.329
You really have to be able to understand not

00:20:10.329 --> 00:20:19.069
just what is going to uh get them to move but

00:20:19.069 --> 00:20:22.650
you have to understand really why the why behind

00:20:22.650 --> 00:20:25.130
they're doing what they do why why behind why

00:20:25.130 --> 00:20:27.750
they're doing what they do and also understanding

00:20:27.750 --> 00:20:30.450
what's motivating to them because that's going

00:20:30.450 --> 00:20:34.069
to affect how you engage the types of rewards

00:20:34.069 --> 00:20:36.470
that you put in place the types of projects that

00:20:36.470 --> 00:20:40.089
you align them to a hundred percent And, you

00:20:40.089 --> 00:20:41.789
know, I don't want to skip, but I do want to

00:20:41.789 --> 00:20:44.990
make sure we get through some of these big questions

00:20:44.990 --> 00:20:46.930
that I have, because I love that. And I think

00:20:46.930 --> 00:20:48.450
that that's great. But I also think that brings

00:20:48.450 --> 00:20:50.869
us to like enhancing client relationships. You

00:20:50.869 --> 00:20:52.670
mentioned salespeople. We mentioned salespeople.

00:20:53.210 --> 00:20:55.869
But, you know, in what ways does collaboration

00:20:55.869 --> 00:20:58.950
with clients lead to better relationships and

00:20:58.950 --> 00:21:01.269
outcomes? And I think that that is like a big

00:21:01.269 --> 00:21:04.829
part of, let's say, a sales process. So I'm curious,

00:21:05.049 --> 00:21:09.039
you know, what you think about. the collaboration

00:21:09.039 --> 00:21:12.619
that we're doing, not only with our team, but

00:21:12.619 --> 00:21:16.099
with our customers and clients or partners? Absolutely.

00:21:16.259 --> 00:21:18.720
So I strongly believe that the way that you do

00:21:18.720 --> 00:21:20.980
anything is the way that you do everything. So

00:21:20.980 --> 00:21:24.140
if you see, when you find a company that has

00:21:24.140 --> 00:21:28.099
a strong client base, that has very, very strong

00:21:28.099 --> 00:21:30.480
buy -in from their clients, it's likely going

00:21:30.480 --> 00:21:33.299
to be a company that also has very strong buy

00:21:33.299 --> 00:21:36.339
-in internally. collaboration with clients is

00:21:36.339 --> 00:21:38.259
critically important because at the end of the

00:21:38.259 --> 00:21:42.319
day that usually is the stabilizer the outcome

00:21:42.319 --> 00:21:45.059
for the clients is usually the thing that you

00:21:45.059 --> 00:21:48.819
can rally everybody internally around and it

00:21:48.819 --> 00:21:51.559
goes back to exactly what you mentioned understanding

00:21:51.559 --> 00:21:54.779
how you can align with your clients so that they

00:21:54.779 --> 00:21:57.940
become your biggest champions because at the

00:21:57.940 --> 00:22:00.630
end of the day If your clients are talking about

00:22:00.630 --> 00:22:02.029
the experience that they're having with you,

00:22:02.049 --> 00:22:03.990
if you're collaborating with them in order to

00:22:03.990 --> 00:22:06.390
achieve their goals, the switching costs are

00:22:06.390 --> 00:22:09.269
going to be very, very high. for them to want

00:22:09.269 --> 00:22:11.890
to go to somebody else, for them to want to go

00:22:11.890 --> 00:22:14.789
to another amusement park, right? We look at

00:22:14.789 --> 00:22:17.529
that and, you know, the big, big boys like the

00:22:17.529 --> 00:22:20.430
Disney's, right? At the end of the day, it is

00:22:20.430 --> 00:22:23.410
the client and the customer relationship. The

00:22:23.410 --> 00:22:26.549
fact that they are creating this experience for

00:22:26.549 --> 00:22:29.730
every single family that comes, regardless of

00:22:29.730 --> 00:22:33.470
where they live, regardless of race or creed,

00:22:33.470 --> 00:22:38.150
regardless of ability or inability, that consistent

00:22:38.150 --> 00:22:41.049
experience from the clients is actually what

00:22:41.049 --> 00:22:46.069
fuels and actually what drives and informs how

00:22:46.069 --> 00:22:49.710
the teams function and even how they hire. Yeah,

00:22:49.809 --> 00:22:53.490
of course. You know, I think so many of the parks

00:22:53.490 --> 00:22:56.819
that I've worked with over the years. they're

00:22:56.819 --> 00:23:00.519
having to give their teams the strategies on

00:23:00.519 --> 00:23:02.599
how they're going to communicate and collaborate

00:23:02.599 --> 00:23:05.480
with their customers or their guests, as we call

00:23:05.480 --> 00:23:08.940
them in attractions. How are we collaborating

00:23:08.940 --> 00:23:11.319
with them and what does that look like? Right.

00:23:11.460 --> 00:23:15.440
And in most cases, which is why I love this industry,

00:23:15.559 --> 00:23:19.000
it's that they are having these memorable experiences

00:23:19.000 --> 00:23:23.720
that are being created. And that is. That is

00:23:23.720 --> 00:23:29.079
a creation process that is so huge when we talk

00:23:29.079 --> 00:23:32.619
about collaboration, because it's not only from

00:23:32.619 --> 00:23:35.380
when you buy the ticket, which is how we're involved

00:23:35.380 --> 00:23:37.559
in the businesses. So meeting with the ticket

00:23:37.559 --> 00:23:40.779
booth, but in what's being created in the environment,

00:23:40.980 --> 00:23:45.000
how your team serves the guests and all of those

00:23:45.000 --> 00:23:48.079
things make or break those experiences oftentimes.

00:23:48.640 --> 00:23:52.099
That's right. Disney, they have an amazing. You

00:23:52.099 --> 00:23:56.980
know, I don't care if I'm in California at Disneyland

00:23:56.980 --> 00:24:01.759
or if I'm at Epcot. That's right. The experience

00:24:01.759 --> 00:24:04.880
I have with their team members is usually the

00:24:04.880 --> 00:24:08.359
same. And it's such a great study on what collaboration

00:24:08.359 --> 00:24:11.500
looks like for a team. Absolutely. And again,

00:24:11.579 --> 00:24:14.339
playing into folks' strengths. When you walk

00:24:14.339 --> 00:24:16.920
into Disney, you feel like everyone is doing

00:24:16.920 --> 00:24:19.220
the role. Everyone is executing the thing that

00:24:19.220 --> 00:24:21.900
they always dreamed of doing, whether it is that

00:24:21.900 --> 00:24:24.240
they're at the concession stand, whether it is

00:24:24.240 --> 00:24:27.259
that they are performing in one of the shows,

00:24:27.400 --> 00:24:31.079
whatever it may be. That is the experience that

00:24:31.079 --> 00:24:33.240
you want to have because, you know, getting to

00:24:33.240 --> 00:24:36.400
work at these competitive amusement parks, those

00:24:36.400 --> 00:24:39.740
are not easy roles. You go through a process

00:24:39.740 --> 00:24:43.440
and it was continual. professional development.

00:24:43.539 --> 00:24:50.859
There is continual strategy and evolution of

00:24:50.859 --> 00:24:53.660
what that next step looks like for that person.

00:24:53.900 --> 00:24:56.859
That is true collaboration at its core because

00:24:56.859 --> 00:25:00.140
as we grow, we evolve. So you want to make sure

00:25:00.140 --> 00:25:01.880
that you're solving for that too when you're

00:25:01.880 --> 00:25:04.160
talking to a teammate. When I think about it,

00:25:04.200 --> 00:25:07.900
when I started in sales, I was 24 years old,

00:25:08.019 --> 00:25:10.630
right? I had a very clear idea of what I wanted

00:25:10.630 --> 00:25:12.650
my sales career to look like. And then as time

00:25:12.650 --> 00:25:17.349
passed on, I got married and had kids. And then

00:25:17.349 --> 00:25:20.309
one of my kids is on the autism spectrum. So

00:25:20.309 --> 00:25:22.329
we had different needs there. My husband was

00:25:22.329 --> 00:25:25.109
a military service member. The things that motivated

00:25:25.109 --> 00:25:28.630
me, my why changed and shifted. So I had to be

00:25:28.630 --> 00:25:31.309
in constant collaboration with my team around

00:25:31.309 --> 00:25:34.710
what made sense for me, what kind of role was

00:25:34.710 --> 00:25:36.690
going to be the best that was really going to

00:25:36.690 --> 00:25:39.599
help me to be able to create. those positive

00:25:39.599 --> 00:25:42.200
outcomes. Well, I love that. And I think that

00:25:42.200 --> 00:25:44.819
that's great because actually, you know, one

00:25:44.819 --> 00:25:46.440
of the things that I want to know from you is,

00:25:46.500 --> 00:25:49.680
you know, how can businesses leverage collaboration

00:25:49.680 --> 00:25:55.000
and by identifying and achieving goals? Sorry,

00:25:55.099 --> 00:25:57.579
I'm tongue -tied. Identifying and achieving the

00:25:57.579 --> 00:26:00.119
right goals effectively, right? Because I think

00:26:00.119 --> 00:26:03.099
what you mentioned is... that's evolved over

00:26:03.099 --> 00:26:05.839
time and you're right in businesses in businesses

00:26:05.839 --> 00:26:08.220
i mean i i've been in in this business for 23

00:26:08.220 --> 00:26:10.880
years and i always like to say there's a lot

00:26:10.880 --> 00:26:13.740
of different sandras inside of me because i have

00:26:13.740 --> 00:26:17.380
also grown and evolved over time and one of the

00:26:17.380 --> 00:26:20.660
best compliments is that i personally get is

00:26:20.660 --> 00:26:24.660
you've changed yeah I've changed. Of course,

00:26:24.700 --> 00:26:27.359
that's what I'm supposed to do. Right. I hope

00:26:27.359 --> 00:26:29.940
so. Yeah, I hope so. Thank you for that. You

00:26:29.940 --> 00:26:32.119
know, I don't know if it's always positive when

00:26:32.119 --> 00:26:34.380
somebody says that to me, depending on where

00:26:34.380 --> 00:26:36.839
in my life they're coming from. But in most cases

00:26:36.839 --> 00:26:41.019
and I or I would say in all cases, I appreciate

00:26:41.019 --> 00:26:44.160
that because I know that that is. something that

00:26:44.160 --> 00:26:46.859
I want to do. I'm actively pursuing the change

00:26:46.859 --> 00:26:50.059
that needs to happen inside of me. And I realize

00:26:50.059 --> 00:26:53.200
that businesses don't always understand that.

00:26:53.359 --> 00:26:57.400
And so, you know, how do they leverage collaboration

00:26:57.400 --> 00:27:02.039
by achieving and identifying those goals? I want

00:27:02.039 --> 00:27:06.079
to know your secret sauce to that. Yeah. So we

00:27:06.079 --> 00:27:09.759
have a framework that we actually use that helps

00:27:09.759 --> 00:27:12.319
folks. I think any time you can create a framework

00:27:12.319 --> 00:27:14.819
around something, it really levels the playing

00:27:14.819 --> 00:27:16.500
field because it gives people the opportunity

00:27:16.500 --> 00:27:19.920
to, first of all, apply it as it pertains to

00:27:19.920 --> 00:27:23.380
them. But then it also gives everybody a tool

00:27:23.380 --> 00:27:26.079
so that we can all start at the same baseline.

00:27:26.200 --> 00:27:30.000
So we have a tool that we use called our goals,

00:27:30.039 --> 00:27:33.529
gifts and gaps framework. And many of the businesses

00:27:33.529 --> 00:27:35.910
that we work with, the way that they leverage

00:27:35.910 --> 00:27:39.230
this is to be able to understand and identify

00:27:39.230 --> 00:27:42.650
how to bring teams together and to bring the

00:27:42.650 --> 00:27:44.829
different strengths that they have. But most

00:27:44.829 --> 00:27:48.369
importantly, how to really ignite the superpower

00:27:48.369 --> 00:27:50.829
in each person. The way that it starts is that

00:27:50.829 --> 00:27:53.210
you get clear on what the goal is that you want

00:27:53.210 --> 00:27:56.009
to achieve. A lot of times on teams, the reason

00:27:56.009 --> 00:27:59.029
that we're not achieving positive outcomes is

00:27:59.029 --> 00:28:02.160
because let's be honest. Maybe our leaders haven't

00:28:02.160 --> 00:28:04.599
done a great job of being crystal clear about

00:28:04.599 --> 00:28:08.099
what our goals are. Setting the goal is the first

00:28:08.099 --> 00:28:10.740
thing. The next thing is we do a gift assessment.

00:28:11.119 --> 00:28:14.720
What are the gifts of your team? This can't happen

00:28:14.720 --> 00:28:16.599
if you don't know what they are. If you're not

00:28:16.599 --> 00:28:18.279
doing the things like what y 'all are doing at

00:28:18.279 --> 00:28:20.619
Game Master, which is making sure that you understand

00:28:20.619 --> 00:28:25.200
the personal. the professional goals, how they've

00:28:25.200 --> 00:28:27.799
changed, right? But then the last part is critically

00:28:27.799 --> 00:28:29.559
important, Sandra, because this is the part that

00:28:29.559 --> 00:28:31.980
a lot of times we miss. We talk about goals a

00:28:31.980 --> 00:28:34.240
lot of times. We talk about the gift, the reason

00:28:34.240 --> 00:28:35.720
that we hire people, the thing that they're really,

00:28:35.779 --> 00:28:38.140
really good at. But a lot of times what we end

00:28:38.140 --> 00:28:42.319
up doing is we end up making people feel like

00:28:42.319 --> 00:28:45.619
becoming punitive around people's gaps, becoming

00:28:45.619 --> 00:28:47.740
punitive around the things that they either don't

00:28:47.740 --> 00:28:50.220
do well or the things that they don't like to

00:28:50.220 --> 00:28:54.710
do. Yeah. In our framework, your gaps for your

00:28:54.710 --> 00:28:58.509
team actually become the superpower. Why? Because

00:28:58.509 --> 00:29:01.450
that's where you get to pull in people who have

00:29:01.450 --> 00:29:05.710
gifts in that area. And now situations that have

00:29:05.710 --> 00:29:08.549
in the past might have felt tense or created

00:29:08.549 --> 00:29:11.789
tension. You actually have each person now feeling

00:29:11.789 --> 00:29:13.569
really good about the role that they're playing.

00:29:13.710 --> 00:29:16.410
And now you have a more holistic team. So using

00:29:16.410 --> 00:29:18.130
that goals, gifts and gaps framework gives you

00:29:18.130 --> 00:29:20.440
the opportunity to get on the same page. to make

00:29:20.440 --> 00:29:21.960
sure everybody is working to their most full

00:29:21.960 --> 00:29:24.420
potential, and to make sure that the team that

00:29:24.420 --> 00:29:27.000
is being created for the outcome comes with different

00:29:27.000 --> 00:29:30.019
and diverse ideas and thoughts. Yeah, I love

00:29:30.019 --> 00:29:35.380
that. And you're right. We're tapping into something

00:29:35.380 --> 00:29:40.160
similar in so much that we try to understand

00:29:40.160 --> 00:29:43.450
every person on our team. Yeah. you know and

00:29:43.450 --> 00:29:45.589
as my team gets bigger that gets harder and harder

00:29:45.589 --> 00:29:47.430
for me to keep track of it all but that's why

00:29:47.430 --> 00:29:50.569
i have great collaborators that are you know

00:29:50.569 --> 00:29:54.349
from the bottom up creating this environment

00:29:54.349 --> 00:29:57.250
where they understand each person's who they

00:29:57.250 --> 00:30:00.910
are their strengths what they do and how they

00:30:00.910 --> 00:30:05.089
can make that person more valuable i think that's

00:30:05.089 --> 00:30:07.750
one of the biggest things that we miss as leaders

00:30:07.750 --> 00:30:11.910
in businesses is that you know to truly succeed

00:30:12.640 --> 00:30:16.740
How can we create more value in each person that's

00:30:16.740 --> 00:30:20.460
around us? In each person. Yeah, each person,

00:30:20.480 --> 00:30:24.200
every person matters. And, you know, here at

00:30:24.200 --> 00:30:26.259
my company, we often say, you know, it's a no

00:30:26.259 --> 00:30:28.819
blame, no shame environment because sometimes

00:30:28.819 --> 00:30:32.259
people are learning. Absolutely. We're always

00:30:32.259 --> 00:30:34.920
acquiring the skills that are going to continue

00:30:34.920 --> 00:30:39.539
to make them great and more valuable. In many

00:30:39.539 --> 00:30:44.440
ways, at least with regards to the business side

00:30:44.440 --> 00:30:47.319
that we're building, I think in terms of the

00:30:47.319 --> 00:30:49.960
work that we do, we are hiring for specific things

00:30:49.960 --> 00:30:52.039
at times because we know we need to be successful

00:30:52.039 --> 00:30:55.539
in order to make sure that our attraction partners

00:30:55.539 --> 00:30:58.539
are successful at what they do. There's not a

00:30:58.539 --> 00:31:00.119
lot of room for error when you're dealing with

00:31:00.119 --> 00:31:06.369
revenue centers. helping them to be better leaders,

00:31:06.430 --> 00:31:09.170
I think is actually the hardest thing that I

00:31:09.170 --> 00:31:11.849
found is how do we create more leaders in our

00:31:11.849 --> 00:31:16.410
company who can find these, these skills and

00:31:16.410 --> 00:31:18.710
competencies and other people that can help them

00:31:18.710 --> 00:31:22.150
be better at collaborating. And I love that framework

00:31:22.150 --> 00:31:24.450
because I think that's a big thing of what businesses,

00:31:24.529 --> 00:31:27.490
a big thing that businesses need and need to

00:31:27.490 --> 00:31:30.490
understand. Yeah. And I mean, it's everything

00:31:30.490 --> 00:31:32.390
from, so we use that framework to help people

00:31:32.390 --> 00:31:34.430
with hiring when they're trying to figure out,

00:31:34.529 --> 00:31:37.210
all right, who are the hires that we need? What

00:31:37.210 --> 00:31:39.490
is the profile of this person? You look at it,

00:31:39.549 --> 00:31:41.150
you say, all right, well, what is the goal of

00:31:41.150 --> 00:31:43.390
this hiring process? What do you really want

00:31:43.390 --> 00:31:44.990
to achieve by bringing in this hire? Because

00:31:44.990 --> 00:31:47.410
so often we'll look at it as a numbers game.

00:31:47.569 --> 00:31:49.930
We had 12 people. Now we have eight. We got to

00:31:49.930 --> 00:31:53.089
hire four, right? That's a lot of times where

00:31:53.089 --> 00:31:55.269
we come at it from, but it's like, no, like,

00:31:55.349 --> 00:31:58.910
first of all, was 12 the right number? Right.

00:31:58.910 --> 00:32:02.170
And then next is, all right, if 12 is the right

00:32:02.170 --> 00:32:05.750
number, you know, what are the skills? What is

00:32:05.750 --> 00:32:09.309
the temperament? What are what are the experiences

00:32:09.309 --> 00:32:13.329
that these four need to bring to the table? What

00:32:13.329 --> 00:32:16.410
do you already have right now in your team that

00:32:16.410 --> 00:32:18.849
can complement what's going to come in? And then

00:32:18.849 --> 00:32:21.650
where are the gaps in that team? Instead of looking

00:32:21.650 --> 00:32:23.250
at it and saying, all right, well, this person

00:32:23.250 --> 00:32:25.769
needs to be on a PIP or whatever the case is,

00:32:25.849 --> 00:32:27.930
figuring out for those new hires, how can we

00:32:27.930 --> 00:32:30.670
infuse this so that now each person who plays

00:32:30.670 --> 00:32:35.230
their role feels so empowered and so valuable

00:32:35.230 --> 00:32:39.549
on the team that they are going to show up and

00:32:39.549 --> 00:32:42.470
show out every single day in their genius zone.

00:32:43.190 --> 00:32:46.259
I love it. You know, I just love the idea that

00:32:46.259 --> 00:32:48.680
through collaboration, we can create a better

00:32:48.680 --> 00:32:51.980
world and a better workplace for people. If we

00:32:51.980 --> 00:32:54.059
think about these things that you mentioned here.

00:32:54.519 --> 00:32:58.099
And I know I'm keeping you a little a little

00:32:58.099 --> 00:33:02.680
long. OK, because I I would be it being that

00:33:02.680 --> 00:33:04.960
this this show is sponsored by Gatemaster Technology

00:33:04.960 --> 00:33:08.480
and. you know i would be remiss if i didn't ask

00:33:08.480 --> 00:33:10.599
you you know what the collaborative future looks

00:33:10.599 --> 00:33:13.900
like you know especially as technology and businesses

00:33:13.900 --> 00:33:17.700
are evolving how do you see the role of collaboration

00:33:17.700 --> 00:33:20.859
changing the future and what advice do you have

00:33:20.859 --> 00:33:22.720
for leaders who want to embrace collaborative

00:33:22.720 --> 00:33:28.880
culture and maybe even collaboration with technology

00:33:28.880 --> 00:33:30.680
if you can throw in a little bit of that i'm

00:33:30.680 --> 00:33:33.720
curious what you think about that yeah so you

00:33:33.720 --> 00:33:36.480
know I think that so many people, a lot of times,

00:33:36.480 --> 00:33:38.700
one of the core tenants that we talk about in

00:33:38.700 --> 00:33:41.960
kind of our ecosystem is the idea of collaboration

00:33:41.960 --> 00:33:45.279
over competition. And I think when it comes to

00:33:45.279 --> 00:33:49.279
technology and AI, that we have so many folks

00:33:49.279 --> 00:33:53.880
who are seeing AI as a competitor, the technology

00:33:53.880 --> 00:33:58.019
as a competitor to their skills and, you know.

00:33:58.319 --> 00:34:00.759
the things that could potentially replace them.

00:34:00.920 --> 00:34:03.220
When I think about the future of collaboration,

00:34:03.579 --> 00:34:06.339
I actually see technology playing a critical

00:34:06.339 --> 00:34:09.679
role, even at the baseline level of being able

00:34:09.679 --> 00:34:12.559
to do something like launching a collab quiz

00:34:12.559 --> 00:34:14.880
that allows for you to be able to have results

00:34:14.880 --> 00:34:17.179
spit out that help you to know what position

00:34:17.179 --> 00:34:20.539
each person plays. I think that when we are better

00:34:20.539 --> 00:34:26.090
informed about what we need on a team when we're

00:34:26.090 --> 00:34:29.809
better informed about the strengths and the challenges

00:34:29.809 --> 00:34:32.789
that each person possesses, that we can only

00:34:32.789 --> 00:34:34.789
be stronger because now we know exactly what

00:34:34.789 --> 00:34:38.250
it is that we're solving for. So I encourage

00:34:38.250 --> 00:34:41.489
any leader that's watching this and leading any

00:34:41.489 --> 00:34:45.949
type of team to embrace technology in a way and

00:34:45.949 --> 00:34:49.090
to use it as a resource and a tool and a shortcut

00:34:49.090 --> 00:34:53.780
to facilitate collaboration. in order to be able

00:34:53.780 --> 00:34:55.960
to get people into a really good place to feel

00:34:55.960 --> 00:34:58.739
good about the work that they're doing. So that's

00:34:58.739 --> 00:35:01.780
how I feel about kind of the future of collaboration.

00:35:02.219 --> 00:35:04.840
And again, with the technology, I think that

00:35:04.840 --> 00:35:07.860
we live in such an amazing time where we can

00:35:07.860 --> 00:35:12.980
get instant results, instant opportunities that

00:35:12.980 --> 00:35:16.460
allow us to be able to differentiate skill sets,

00:35:16.519 --> 00:35:18.940
to be able to differentiate jobs. We need to

00:35:18.940 --> 00:35:23.059
lean more into that stuff because... We are serving

00:35:23.059 --> 00:35:26.480
a more and more diverse world and technology

00:35:26.480 --> 00:35:28.760
is helping us to be able to bridge some of those

00:35:28.760 --> 00:35:30.480
gaps that might have existed in the past. Yeah.

00:35:30.480 --> 00:35:33.519
Oh, yeah. I love that because I think for us,

00:35:33.559 --> 00:35:36.920
you know, when we are collaborating with an attraction

00:35:36.920 --> 00:35:41.340
and we're working with them oftentimes on workflows

00:35:41.340 --> 00:35:44.179
and automation. And yes, you know, I actually

00:35:44.179 --> 00:35:48.320
have had attractions tell me, well, I won't need

00:35:48.320 --> 00:35:51.659
my team to do that anymore. And it's like you

00:35:51.659 --> 00:35:54.000
said, they see that as competition. But the truth

00:35:54.000 --> 00:35:57.059
is, is that when we take some of these things

00:35:57.059 --> 00:36:00.840
off of the plate of our team, because we are

00:36:00.840 --> 00:36:04.360
collaborating with technology, now they get to

00:36:04.360 --> 00:36:07.420
do what you've expressed. And that is be strong

00:36:07.420 --> 00:36:10.960
in their genius. I'm sure their genius is not

00:36:10.960 --> 00:36:16.760
doing a refund. Right. Let's just be real. Like,

00:36:16.760 --> 00:36:19.559
I'm sure there is no genius that nobody I mean,

00:36:19.579 --> 00:36:21.639
maybe somebody is really good at the customer

00:36:21.639 --> 00:36:24.920
service aspect and handling that particular refund.

00:36:25.099 --> 00:36:27.340
I don't want to take away from from guest services

00:36:27.340 --> 00:36:31.219
in any way. But I do think that sometimes the

00:36:31.219 --> 00:36:33.800
very small tasks that we're doing, that we can

00:36:33.800 --> 00:36:38.619
leverage technology to take that. chip off the

00:36:38.619 --> 00:36:42.539
table for our teams, then allows them to do what

00:36:42.539 --> 00:36:47.099
they do best. That's right. And, you know, and

00:36:47.099 --> 00:36:49.980
we're collapsing time. You know, I think that's

00:36:49.980 --> 00:36:53.739
one thing that I heard from you in this last

00:36:53.739 --> 00:36:58.480
little bit here is that a collaboration can collapse

00:36:58.480 --> 00:37:01.400
time. Collaborations collapse time. I say that

00:37:01.400 --> 00:37:04.960
all the time. Collaboration should collapse time

00:37:04.960 --> 00:37:10.550
and multiply impact. Every single time. Because

00:37:10.550 --> 00:37:13.949
when you collaborate, it allows for you to be

00:37:13.949 --> 00:37:16.650
able to go faster and still get a good result.

00:37:16.929 --> 00:37:19.849
So it needs to collapse time and multiply impact.

00:37:20.030 --> 00:37:23.010
If you're using a tool and it's not collapsing

00:37:23.010 --> 00:37:25.969
time and multiplying impact, it might not be

00:37:25.969 --> 00:37:31.489
the right tool, right? Yeah, I love that. And

00:37:31.489 --> 00:37:33.349
I think that's a great way to leave people today.

00:37:33.880 --> 00:37:36.699
after this fantastic conversation i love that

00:37:36.699 --> 00:37:40.159
your genius is in collaboration is with regards

00:37:40.159 --> 00:37:43.940
to collaboration yeah you're collab queen thank

00:37:43.940 --> 00:37:46.800
you so much for being here with me today thank

00:37:46.800 --> 00:37:49.679
you for having me and i mean this has been so

00:37:49.679 --> 00:37:52.619
great i just love that we're able to do this

00:37:52.619 --> 00:37:55.340
and we found so many synergies and and kind of

00:37:55.710 --> 00:37:58.329
the work that we do but also our lives in the

00:37:58.329 --> 00:38:01.010
number of children that we have the ages of our

00:38:01.010 --> 00:38:04.610
children um i love that you mentioned like moms

00:38:04.610 --> 00:38:07.730
you know being the ceo of all the things as indicated

00:38:07.730 --> 00:38:09.610
by the fact that you have your kids out right

00:38:09.610 --> 00:38:12.309
now and you're taking some time away with them

00:38:12.309 --> 00:38:16.190
right so i just love the idea that you and leaders

00:38:16.190 --> 00:38:19.099
like you are embracing collaboration more and

00:38:19.099 --> 00:38:23.179
more every day and i'm excited um to see the

00:38:23.179 --> 00:38:25.940
future of your industry knowing that leaders

00:38:25.940 --> 00:38:29.719
like you are at the helm and trailblazing uh

00:38:29.719 --> 00:38:32.920
the path thank you for that compliment you know

00:38:32.920 --> 00:38:37.500
when you when you first start especially like

00:38:37.500 --> 00:38:41.159
i i i often say i lead from the heart right and

00:38:41.159 --> 00:38:45.739
for years i i felt like that was a difficult

00:38:45.739 --> 00:38:48.780
thing for people to grasp because, you know,

00:38:48.780 --> 00:38:52.039
vulnerability is not something that most people

00:38:52.039 --> 00:38:55.019
are willing to accept in business, at least not

00:38:55.019 --> 00:38:58.500
in the old days. Today, I think having conversations

00:38:58.500 --> 00:39:01.679
like this, yes, we're having more and more conversations

00:39:01.679 --> 00:39:04.059
like this where we're realizing that, you know,

00:39:04.059 --> 00:39:06.619
vulnerability oftentimes just help with the collaboration

00:39:06.619 --> 00:39:08.760
and the relationship building that can happen

00:39:08.760 --> 00:39:11.619
in business. Business is about people. Absolutely.

00:39:12.250 --> 00:39:14.710
And relationships. And relationships. And that

00:39:14.710 --> 00:39:18.369
is something that crosses every industry and

00:39:18.369 --> 00:39:22.710
every type of business. And I hope that the listeners

00:39:22.710 --> 00:39:26.070
or the viewers that we have out there, if there's

00:39:26.070 --> 00:39:27.989
one thing that you take from this, it's that

00:39:27.989 --> 00:39:30.130
relationships are important to your business.

00:39:30.550 --> 00:39:35.289
And what I love about this new friendship that

00:39:35.289 --> 00:39:39.170
I have with you is that we were both collaborators.

00:39:41.080 --> 00:39:44.840
collaborators yeah chip builders and so we just

00:39:44.840 --> 00:39:47.960
quickly hit it off and it happened immediately

00:39:47.960 --> 00:39:51.059
it was like oh we speak the same language like

00:39:51.059 --> 00:39:54.500
this is the same thing so i appreciate it as

00:39:54.500 --> 00:39:58.079
well and and i'm excited um yeah i'm excited

00:39:58.079 --> 00:40:01.440
about about the future of collaboration i really

00:40:01.440 --> 00:40:04.460
am I'm very excited about the future of collaboration,

00:40:04.679 --> 00:40:06.320
too. And I think you're doing an amazing thing

00:40:06.320 --> 00:40:09.599
in this world, helping people recognize that

00:40:09.599 --> 00:40:13.320
collaboration is a way to power up their success.

00:40:13.760 --> 00:40:17.099
And I just want to thank you again. One last

00:40:17.099 --> 00:40:19.219
question, though. How do people get a hold of

00:40:19.219 --> 00:40:22.760
you if they need help with collaboration? Oh,

00:40:22.760 --> 00:40:25.739
wow. Well, thank you for asking. So folks can

00:40:25.739 --> 00:40:28.420
follow me. Um, if you're watching this on LinkedIn,

00:40:28.420 --> 00:40:32.099
you can follow me at Deanna Jean, D E A N A J

00:40:32.099 --> 00:40:35.260
E A N as it's spelled right below. Um, you can

00:40:35.260 --> 00:40:37.380
also find me on Facebook under the same name.

00:40:37.539 --> 00:40:40.960
You can find me on Instagram at your collab queen.

00:40:41.519 --> 00:40:45.380
Um, or you can shoot me an email. Deanna at DeannaJean

00:40:45.380 --> 00:40:48.340
.com. And let me know that you saw me on Sondra's

00:40:48.340 --> 00:40:51.840
show. And I'd love to chat with you about collabs

00:40:51.840 --> 00:40:56.139
and provide any type of insight that I can. I

00:40:56.139 --> 00:40:58.820
appreciate you sharing with us today. This has

00:40:58.820 --> 00:41:01.420
been amazing, amazing conversation. And yes,

00:41:01.760 --> 00:41:03.940
I am out here in California with my kids, but

00:41:03.940 --> 00:41:06.480
I'm always happy to take a break to talk about

00:41:06.480 --> 00:41:09.300
these things that are going to make. our business

00:41:09.300 --> 00:41:12.179
world, a better place. And you are, you are one

00:41:12.179 --> 00:41:14.139
of those people doing that. So thank you again.

00:41:14.360 --> 00:41:17.840
Thank you. And before I sign off, I just want

00:41:17.840 --> 00:41:20.880
to mention that if you are somebody like Deanna

00:41:20.880 --> 00:41:26.119
that has expertise that will help. businesses

00:41:26.119 --> 00:41:31.159
or attractions massively succeed, I want to invite

00:41:31.159 --> 00:41:34.340
you to be a guest on this live so that you can

00:41:34.340 --> 00:41:36.619
share your information and knowledge with the

00:41:36.619 --> 00:41:38.460
world just as she did. I mean, I know this is

00:41:38.460 --> 00:41:41.239
her collaboration is her genius, but you might

00:41:41.239 --> 00:41:44.719
have a genius in another area that can help attractions

00:41:44.719 --> 00:41:48.099
be better at what they do. And if that is you,

00:41:48.219 --> 00:41:50.860
I would love to talk to you and we can have this

00:41:50.860 --> 00:41:52.739
live conversation. I always tell people, I'm

00:41:52.739 --> 00:41:55.289
like, it's live. So anything goes. Anything can

00:41:55.289 --> 00:41:58.349
happen. You didn't have any kids running back

00:41:58.349 --> 00:41:59.869
around. I was praying my kids didn't open the

00:41:59.869 --> 00:42:04.750
door there. So, yeah, anything can happen. Anything

00:42:04.750 --> 00:42:06.610
can happen. It's a live show. But you know what?

00:42:06.630 --> 00:42:08.889
I think that's authentic. And what we want to,

00:42:08.929 --> 00:42:11.190
you know, I'm trying to create a real experience

00:42:11.190 --> 00:42:15.050
for people and also, you know, realize that business

00:42:15.050 --> 00:42:18.750
is being done by real people like me and you.

00:42:19.099 --> 00:42:21.440
real people who are figuring out these things

00:42:21.440 --> 00:42:25.099
that are going to make business better and help

00:42:25.099 --> 00:42:27.559
attract. In my case, my industry is attractions,

00:42:27.659 --> 00:42:29.800
but help attractions massively succeed, which

00:42:29.800 --> 00:42:33.059
is a part of our mission. So you do a great job

00:42:33.059 --> 00:42:35.619
at it. And my kids love a good amusement park.

00:42:35.699 --> 00:42:39.360
So just know that we appreciate the work that

00:42:39.360 --> 00:42:42.280
y 'all do in this industry. Well, I so appreciate

00:42:42.280 --> 00:42:45.179
that. And actually, though, what is your favorite

00:42:45.179 --> 00:42:49.190
attraction or ride? So. I'm going to have to

00:42:49.190 --> 00:42:51.730
go. It's a cop out, I know, but I'm going to

00:42:51.730 --> 00:42:54.210
have to go with Space Mountain. And the reason

00:42:54.210 --> 00:42:55.230
I'm going to have to go with Space because there

00:42:55.230 --> 00:42:58.090
are five of us. So it's me and my husband and

00:42:58.090 --> 00:43:01.590
our three kids. And that is a ride that everyone

00:43:01.590 --> 00:43:03.789
can go on because we have some folks who are

00:43:03.789 --> 00:43:07.329
a little more risk averse. But it is just a really,

00:43:07.409 --> 00:43:09.750
really fun ride. You still get, you know, a few

00:43:09.750 --> 00:43:12.389
thrills here and there. But I would say Space

00:43:12.389 --> 00:43:15.840
Mountain for sure. Oh, hey. I'm not going to

00:43:15.840 --> 00:43:21.460
say no to Space Mountain. Prior to Guardians

00:43:21.460 --> 00:43:23.760
of the Galaxy, which I talk about all the time,

00:43:23.780 --> 00:43:25.820
is one of my favorite rides. And I did get to

00:43:25.820 --> 00:43:27.579
take the whole family last year, which was all

00:43:27.579 --> 00:43:31.519
my goals. I actually wrote down in my goal. I

00:43:31.519 --> 00:43:33.340
was going to take everybody to ride Guardians

00:43:33.340 --> 00:43:34.980
of the Galaxy because it's my favorite ride.

00:43:35.059 --> 00:43:38.119
But prior to Guardians of the Galaxy, Space Mountain

00:43:38.119 --> 00:43:42.610
was a favorite of mine for sure. But what that

00:43:42.610 --> 00:43:44.110
tells me, though, is you might need to get them

00:43:44.110 --> 00:43:46.530
on Guardians of the Galaxy. Well, listen, you

00:43:46.530 --> 00:43:48.630
let us know. I mean, we're ready. We're ready.

00:43:48.730 --> 00:43:53.570
They'll be excited. Well, thank you again. I

00:43:53.570 --> 00:43:57.690
appreciate your time and your genius and your

00:43:57.690 --> 00:43:59.869
friendship. And I appreciate you being on the

00:43:59.869 --> 00:44:02.289
show and being so generous with your time. Thank

00:44:02.289 --> 00:44:05.150
you for the invite. Of course. Thanks, everybody,

00:44:05.190 --> 00:44:07.630
for joining us. Take care. Bye -bye.
