WEBVTT 00:00:00.270 --> 00:00:02.690 Welcome to the Live with Sondra podcast where 00:00:02.690 --> 00:00:05.290 we dive deep into business, tech, and entrepreneurship. 00:00:06.150 --> 00:00:09.349 Hosted by me, Sondra Shannon, CEO of GateMaster 00:00:09.349 --> 00:00:12.689 Technology. Each show, we explore the latest 00:00:12.689 --> 00:00:15.029 trends in ticketing attractions and guest experience, 00:00:15.369 --> 00:00:17.929 helping you stay ahead of the curve in this ever 00:00:17.929 --> 00:00:21.510 -evolving world of attractions and events. Whether 00:00:21.510 --> 00:00:24.010 you're an industry expert or just getting started, 00:00:24.269 --> 00:00:27.129 this show has insights to inspire and empower 00:00:27.129 --> 00:00:30.480 you. Today's episode is sponsored by GateMaster 00:00:30.480 --> 00:00:32.820 Technology, your trusted partner for ticketing 00:00:32.820 --> 00:00:35.960 and attraction management solutions. Let's get 00:00:35.960 --> 00:00:42.859 started with the show. Hey everyone, welcome 00:00:42.859 --> 00:00:45.520 to the Live with Sondra show and today we're 00:00:45.520 --> 00:00:47.539 going to be talking about one of my favorite 00:00:47.539 --> 00:00:51.299 topics, growth. If you're an attraction or a 00:00:51.299 --> 00:00:54.549 business and you're ready to boost foot traffic 00:00:54.549 --> 00:00:57.189 by 30 to 60 percent you're going to want to stay 00:00:57.189 --> 00:01:00.929 right here we're joined by somebody who's mastered 00:01:00.929 --> 00:01:04.730 the art of target marketing and community connection 00:01:04.730 --> 00:01:07.849 and she's going to share the secrets to driving 00:01:07.849 --> 00:01:11.349 real measurable foot traffic in your attraction 00:01:11.349 --> 00:01:16.989 so grab your coffee settle in and let's roll 00:01:16.989 --> 00:02:01.489 the intro To another episode of Live with Sandra, 00:02:01.689 --> 00:02:04.709 I'm your host, Sandra Shannon. And today we're 00:02:04.709 --> 00:02:07.129 diving deep into the secrets of driving real, 00:02:07.250 --> 00:02:11.889 measurable foot traffic growth in your attraction 00:02:11.889 --> 00:02:14.110 or business through smarter, more targeted marketing. 00:02:14.530 --> 00:02:19.069 Before we jump in, though, I want to talk about 00:02:19.069 --> 00:02:23.129 our sponsor, GateMaster Technology. For 30 years, 00:02:23.210 --> 00:02:26.620 GateMaster has... been the trusted all -in -one 00:02:26.620 --> 00:02:28.800 ticketing and point -of -sale partner for attractions 00:02:28.800 --> 00:02:33.060 worldwide. From online sales, season pass and 00:02:33.060 --> 00:02:38.539 memberships, mobile ordering, and so much more, 00:02:38.599 --> 00:02:40.780 including real -time reporting, GateMaster helps 00:02:40.780 --> 00:02:44.300 you run smarter, sell more, and create exceptional 00:02:44.300 --> 00:02:47.860 guest experience. So thank you today to GateMaster 00:02:47.860 --> 00:02:52.830 for powering today's conversation. Now, I cannot 00:02:52.830 --> 00:02:55.810 wait for you to meet today's guest. In fact, 00:02:55.849 --> 00:02:57.669 we just had a little conversation backstage. 00:02:58.569 --> 00:03:02.289 And so often I go, hey, I can already tell we're 00:03:02.289 --> 00:03:04.469 going to be friends. But I'm very excited about 00:03:04.469 --> 00:03:06.629 today's show because she is redefining what it 00:03:06.629 --> 00:03:10.810 looks like to strategically grow and what that 00:03:10.810 --> 00:03:14.870 really looks like. Chelsea Warner, and I'm sorry, 00:03:14.930 --> 00:03:16.729 Chelsea, if I got that wrong, I meant to ask 00:03:16.729 --> 00:03:18.849 you, so please correct me when you come on here, 00:03:18.949 --> 00:03:21.550 is the Director of Key Partnerships at Radius, 00:03:21.710 --> 00:03:24.750 and she's a grassroots marketing strategist and 00:03:24.750 --> 00:03:27.909 powerhouse. Over the last seven years, she's 00:03:27.909 --> 00:03:30.590 helped both corporations and small chains boost 00:03:30.590 --> 00:03:34.069 revenue through smarter partnerships and tailored 00:03:34.069 --> 00:03:39.930 events. And she's built a reputation for connecting 00:03:39.930 --> 00:03:44.680 communities no matter. from nonprofit special 00:03:44.680 --> 00:03:48.139 needs families to local moms groups. And here's 00:03:48.139 --> 00:03:50.960 something fun when she's not running campaigns 00:03:50.960 --> 00:03:53.699 or building partnerships, she's diving into her 00:03:53.699 --> 00:03:58.280 newly found passion of call of duty for collaboration 00:03:58.280 --> 00:04:04.240 and writing poetry, songs that fuel, all of which 00:04:04.240 --> 00:04:06.639 fuel her creativity. So please help me welcome 00:04:06.639 --> 00:04:13.849 Chelsea to the show. Chelsea. Today. Hello. Did 00:04:13.849 --> 00:04:16.529 I get that right? I always said Werner perfectly. 00:04:16.790 --> 00:04:19.790 It's so much better than my last old last name. 00:04:20.050 --> 00:04:23.509 I most people say it right. So thank you for 00:04:23.509 --> 00:04:25.870 checking. But this is you're in good territory. 00:04:26.250 --> 00:04:29.149 Okay, good. I that makes me happy because I you 00:04:29.149 --> 00:04:30.829 know what, I'm very sensitive to that because 00:04:30.829 --> 00:04:35.480 I have two first names. You sure do. Yes. I mean, 00:04:35.519 --> 00:04:37.379 even today I was on calls. I think I got called 00:04:37.379 --> 00:04:39.699 Shannon probably 20 times. And if I'm not getting 00:04:39.699 --> 00:04:43.779 called Shannon, I get called Sonia. So I always, 00:04:44.019 --> 00:04:45.920 you know, that's important to me to make sure 00:04:45.920 --> 00:04:48.980 that I get that right. So, yay, I got it right 00:04:48.980 --> 00:04:52.480 today. No problem. But we have to start with 00:04:52.480 --> 00:04:56.360 a couple of things. One, call of duty. I love 00:04:56.360 --> 00:04:59.279 that you use gaming for collaboration and relaxation. 00:05:00.350 --> 00:05:03.069 And, you know, I'm curious, you know, how that 00:05:03.069 --> 00:05:06.689 teamwork mindset has influenced you to build 00:05:06.689 --> 00:05:10.290 real world partnerships. OK, that's such a great 00:05:10.290 --> 00:05:14.449 question, Sandra. Every question is so thoughtful 00:05:14.449 --> 00:05:19.110 from you. It's a lot. So Call of Duty was a thing 00:05:19.110 --> 00:05:23.220 that I figured out when I was. starting off with 00:05:23.220 --> 00:05:27.420 radius and we all work net we all work remotely 00:05:27.420 --> 00:05:30.439 so we're not anywhere near each other so a lot 00:05:30.439 --> 00:05:33.540 of times like I'm on the west coast but most 00:05:33.540 --> 00:05:36.459 of them are on the east coast so a lot of what 00:05:36.459 --> 00:05:39.139 we do is just trusting each other to have each 00:05:39.139 --> 00:05:42.279 other's backs and that's a lot of call of duty 00:05:42.279 --> 00:05:49.819 for you so um I I am a level 487 um prestige 00:05:50.660 --> 00:05:53.639 master so that's pretty high up there it levels 00:05:53.639 --> 00:05:56.319 out of a thousand I've been going pretty hard 00:05:56.319 --> 00:06:01.279 since December so I'm on my way there um but 00:06:01.279 --> 00:06:04.420 yeah it it definitely reminds me of how much 00:06:04.420 --> 00:06:07.420 um other people have to carry to make our what 00:06:07.420 --> 00:06:10.379 we do at Radius work and it's it's a really great 00:06:10.379 --> 00:06:12.379 partnership and I absolutely adore the people 00:06:12.379 --> 00:06:14.899 I work with and I trust them so much with what 00:06:14.899 --> 00:06:19.139 we do you know that is such a cool that is so 00:06:19.139 --> 00:06:20.699 cool like i thought you were just playing with 00:06:20.699 --> 00:06:22.279 friends i didn't even realize you were playing 00:06:22.279 --> 00:06:26.139 with your team at work and thank you for answering 00:06:26.139 --> 00:06:29.120 that question i do believe in those types of 00:06:29.120 --> 00:06:31.439 collaborations with teams in fact during the 00:06:31.439 --> 00:06:36.959 pandemic i started playing poker in vr meta oh 00:06:36.959 --> 00:06:41.079 okay with and because we couldn't be together 00:06:41.079 --> 00:06:44.529 right At least you can't show your poker face 00:06:44.529 --> 00:06:47.189 that way because that's why I can't play. So 00:06:47.189 --> 00:06:50.170 cool. Well, you know what? I had to learn how 00:06:50.170 --> 00:06:53.949 to play poker. Yeah, it's not easy. But you know 00:06:53.949 --> 00:06:57.389 what? I've been going to these WWA, there's a 00:06:57.389 --> 00:07:02.069 WWA fantasy football league that we've kind of 00:07:02.069 --> 00:07:05.050 been a part of for years. And every year at the 00:07:05.050 --> 00:07:07.790 World Water Park Association, we do a poker party. 00:07:09.420 --> 00:07:11.259 I think it was two years ago. I'm not gonna be 00:07:11.259 --> 00:07:12.480 able to make it this year, but two years ago 00:07:12.480 --> 00:07:14.839 I beat the year before it's champion. So I was 00:07:14.839 --> 00:07:19.220 pretty happy about that, but, but it is to your 00:07:19.220 --> 00:07:21.759 point. It's cool to be, play with people. You, 00:07:21.779 --> 00:07:25.959 you work. Yeah. So, um, i i will have to invite 00:07:25.959 --> 00:07:29.300 you to the fec operators group they also have 00:07:29.300 --> 00:07:32.040 a fantasy football league so we can talk about 00:07:32.040 --> 00:07:35.560 that offline but it's i would love to invite 00:07:35.560 --> 00:07:37.480 you to that it's really it's pretty big and it 00:07:37.480 --> 00:07:42.639 just got started this year so yeah yeah so let's 00:07:42.639 --> 00:07:46.100 do it um i love that well let me just say this 00:07:46.100 --> 00:07:51.339 today's session is called the secret to 60 more 00:07:51.339 --> 00:07:56.610 foot traffic Right. Yes. 50 % foot traffic growth. 00:07:56.709 --> 00:07:59.250 I'm like ad libbing this a little bit, but I 00:07:59.250 --> 00:08:02.509 know you've helped attract attractions, achieve 00:08:02.509 --> 00:08:04.670 this kind of success. And we were talking earlier 00:08:04.670 --> 00:08:08.670 about how you started doing that. And I, I know 00:08:08.670 --> 00:08:11.089 I'm putting you on the spot again, because I 00:08:11.089 --> 00:08:15.269 really loved hearing your story. Yeah. Your story 00:08:15.269 --> 00:08:18.089 about how you started in FBCs because. And let 00:08:18.089 --> 00:08:20.250 me just tell the audiences why I loved hearing 00:08:20.250 --> 00:08:22.769 your story and wanted you to share that. I know 00:08:22.769 --> 00:08:24.389 you didn't intend to do that. It's because you're 00:08:24.389 --> 00:08:30.589 showing people that path to professional success 00:08:30.589 --> 00:08:33.409 that so many of us also have experienced. And 00:08:33.409 --> 00:08:35.289 I love hearing these stories. Do you mind sharing 00:08:35.289 --> 00:08:37.450 them? Oh, yeah. Oh, I don't mind at all. And 00:08:37.450 --> 00:08:39.690 I never really thought about it as being that 00:08:39.690 --> 00:08:43.330 cool of a story until we're talking right now. 00:08:44.379 --> 00:08:47.980 In high school, I took auto shop and it just 00:08:47.980 --> 00:08:51.419 turned into a love of welding where I learned 00:08:51.419 --> 00:08:55.129 it at. And then it led me to live in other. States 00:08:55.129 --> 00:08:57.909 in the country where I followed my mom. And eventually 00:08:57.909 --> 00:09:01.490 I was working locally as a welder, but I had 00:09:01.490 --> 00:09:05.169 to take in my nephew as my son. So when I got 00:09:05.169 --> 00:09:08.970 him, he started kindergarten at noon and I started 00:09:08.970 --> 00:09:10.789 to work at five in the morning. So I had to figure 00:09:10.789 --> 00:09:13.370 out, okay, I need to do another industry or something 00:09:13.370 --> 00:09:16.710 that I can work with his schedule. So I found 00:09:16.710 --> 00:09:18.929 a marketing company that I started working for. 00:09:19.250 --> 00:09:22.570 And on Wednesdays, every day in the still is. 00:09:22.970 --> 00:09:25.309 true for this school year and it will be forever. 00:09:25.570 --> 00:09:28.029 Every Wednesday is a half day in our school district. 00:09:28.149 --> 00:09:30.570 So the kids have to go somewhere and I still 00:09:30.570 --> 00:09:33.509 have to keep working. Well, I would take my son 00:09:33.509 --> 00:09:36.769 to the local FEC, which was at the time Uptown 00:09:36.769 --> 00:09:40.429 Jungle in Marietta. And I would work from there. 00:09:40.529 --> 00:09:44.429 And eventually I started taking pictures. I got 00:09:44.429 --> 00:09:46.669 a good Yelp review up there for them. They reached 00:09:46.669 --> 00:09:49.889 out to me and asked me if I wanted to be in this 00:09:49.889 --> 00:09:53.879 like outreach group and they hired me as their 00:09:53.879 --> 00:09:58.179 sales coordinator after that. I love stories 00:09:58.179 --> 00:10:00.100 like this. You know why I love stories like that? 00:10:00.139 --> 00:10:03.080 First of all, you touched on something that really 00:10:03.080 --> 00:10:05.799 resonates with me because I have three kids and 00:10:05.799 --> 00:10:10.279 I can't tell you what a lifesaver having places 00:10:10.279 --> 00:10:13.120 that my kids could be entertained and be active 00:10:13.120 --> 00:10:17.379 and where they enjoyed to go really helped me, 00:10:17.399 --> 00:10:19.559 especially when they were young and I still had 00:10:19.559 --> 00:10:23.220 to work. right yeah yeah i became ceo of my company 00:10:23.220 --> 00:10:25.960 when i was pregnant with my third kid which is 00:10:25.960 --> 00:10:30.759 crazy but it was very you know it it was very 00:10:30.759 --> 00:10:35.500 difficult to um yeah to balance that all so i 00:10:35.500 --> 00:10:37.960 certainly appreciate that part but i also love 00:10:37.960 --> 00:10:40.100 you know because i know one one of the things 00:10:40.100 --> 00:10:43.740 that you talk about is grassroots marketing and 00:10:43.740 --> 00:10:47.639 there's nothing more grassroots than get getting 00:10:47.639 --> 00:10:50.559 the yelp review Yep. Getting the, and then getting 00:10:50.559 --> 00:10:53.340 the job and all, you know, and then the rest 00:10:53.340 --> 00:10:54.679 is history. And we're going to talk a little 00:10:54.679 --> 00:10:57.360 bit more about that today. It's really, it's 00:10:57.360 --> 00:11:00.600 really a fun part of how I got into a profession. 00:11:00.679 --> 00:11:03.679 I had no idea that was going to lead to that, 00:11:03.759 --> 00:11:06.620 you know? So it's absolutely, I love FECs. I 00:11:06.620 --> 00:11:08.720 think about them all the time when I was a kid 00:11:08.720 --> 00:11:11.559 and where I used to go when my mom would take 00:11:11.559 --> 00:11:14.309 us places or if I was on a. visit with my dad. 00:11:14.509 --> 00:11:17.870 And like, they really are important to like your 00:11:17.870 --> 00:11:22.149 kids' memories, their history. So I love this 00:11:22.149 --> 00:11:25.590 industry. I do. I do. The best job ever. We were 00:11:25.590 --> 00:11:27.889 talking too, because we, we were both at the 00:11:27.889 --> 00:11:33.990 IAPA meetup at Legoland, California. And, you 00:11:33.990 --> 00:11:35.870 know, we were, we were mentioning about how like, 00:11:35.889 --> 00:11:37.750 we literally had the whole place to ourselves. 00:11:39.199 --> 00:11:43.659 What a cool experience that was to, to be able 00:11:43.659 --> 00:11:47.379 to, you know, learn about what they're doing 00:11:47.379 --> 00:11:50.419 over at Legoland and also, you know, the parade, 00:11:50.519 --> 00:11:52.139 learning about the parades and how that came 00:11:52.139 --> 00:11:54.600 to be. I mean, it's such an, it's so inspiring, 00:11:54.879 --> 00:11:58.019 but also like, I'm not going to lie. I can't 00:11:58.019 --> 00:11:59.700 tell you how many times I looked around and was 00:11:59.700 --> 00:12:03.100 like, I cannot believe how lucky we are in this. 00:12:03.840 --> 00:12:07.350 And to be here right now. Nobody gets to have 00:12:07.350 --> 00:12:09.909 those kinds of experiences. Yeah. Like I felt 00:12:09.909 --> 00:12:13.649 very proud of my job at that moment. I was like, 00:12:13.710 --> 00:12:17.090 what a cool park this is, you know? I can't tell 00:12:17.090 --> 00:12:18.950 you how many times during the year I say, do 00:12:18.950 --> 00:12:23.110 we not have the best job ever? Yes. Yes. It's 00:12:23.110 --> 00:12:26.250 such a fun place to be all the time, even with 00:12:26.250 --> 00:12:29.490 its challenges, but let's talk about those. Yeah. 00:12:29.590 --> 00:12:32.090 Let's talk about them. So I'm curious if you 00:12:32.090 --> 00:12:34.570 can tell the audience, you know, how can attractions 00:12:35.659 --> 00:12:39.659 Or I'm just diving right in the cage that 30 00:12:39.659 --> 00:12:44.519 to 60 percent foot traffic increase. And I believe 00:12:44.519 --> 00:12:48.279 you do that using mobile ID targeting. Yes, it's 00:12:48.279 --> 00:12:53.259 super interesting and it's very powerful stuff. 00:12:53.320 --> 00:12:55.980 So it's targeting your mobile phone. It's actually 00:12:55.980 --> 00:12:58.600 working off some of the apps that you already 00:12:58.600 --> 00:13:01.539 give locations to. Let's just say when your flashlight 00:13:01.539 --> 00:13:03.440 turns on and ask you if you want to turn on your 00:13:03.440 --> 00:13:08.120 location. It's mobile ID tracking to that actual. 00:13:08.159 --> 00:13:11.480 So it's very accurate data that we're getting. 00:13:12.539 --> 00:13:14.399 Okay, cool. I was going to ask you about mobile 00:13:14.399 --> 00:13:17.620 ID targeting. I wasn't quite sure. I would say 00:13:17.620 --> 00:13:18.940 I knew that that was something you're going to 00:13:18.940 --> 00:13:20.539 surprise us with on the show, but I wasn't quite 00:13:20.539 --> 00:13:24.299 sure how we were using that ID targeting. But, 00:13:24.360 --> 00:13:27.679 you know, beyond kind of the raw numbers. How 00:13:27.679 --> 00:13:32.960 should operators measure the ROI compared to 00:13:32.960 --> 00:13:36.080 like broader digital advertising? And I think 00:13:36.080 --> 00:13:38.759 before you kind of answer that, you know, what 00:13:38.759 --> 00:13:42.200 I would love to know is like with that mobile 00:13:42.200 --> 00:13:47.700 ID targeting, how does it work? Like you kind 00:13:47.700 --> 00:13:51.000 of explained how we get the data. Yeah. Right. 00:13:51.460 --> 00:13:55.720 But. You know, how do we measure or how do we, 00:13:55.779 --> 00:13:57.980 you know what, let's just tell us how it works. 00:13:58.000 --> 00:14:01.240 Cause I'm needing help. No, it's really interesting. 00:14:01.440 --> 00:14:06.120 So basically every brick and mortar place has 00:14:06.120 --> 00:14:09.799 two problems and it's, they don't know where 00:14:09.799 --> 00:14:11.899 the people are coming from and they don't know 00:14:11.899 --> 00:14:14.559 if they have a reliable marketing because they 00:14:14.559 --> 00:14:17.620 have no way to measure that ROI. So by using 00:14:17.620 --> 00:14:20.080 this tracking system that we have through mobile 00:14:20.080 --> 00:14:23.950 ID tracking, we can. pinpoint where people are 00:14:23.950 --> 00:14:26.830 coming from, see their visitor impact in your 00:14:26.830 --> 00:14:30.470 store, and see that they're coming from these 00:14:30.470 --> 00:14:33.250 zip codes. But we can also see your competitors 00:14:33.250 --> 00:14:37.490 too. There's a few things that you can do to 00:14:37.490 --> 00:14:40.809 use that. Competitor data, that's going to be 00:14:40.809 --> 00:14:42.250 a lot of work if you're going to have to do that 00:14:42.250 --> 00:14:47.169 all on your own. We use a program called Placer. 00:14:47.870 --> 00:14:51.909 place for AI. And it's very, very valuable. It 00:14:51.909 --> 00:14:54.950 partnered with all these separate third -party 00:14:54.950 --> 00:14:57.309 data apps to get us this information, including 00:14:57.309 --> 00:15:01.669 census data. And it's really accurate, like I 00:15:01.669 --> 00:15:07.870 said. So let me start over. We are able to tell 00:15:07.870 --> 00:15:10.110 them where the visitors are coming from and are 00:15:10.110 --> 00:15:14.830 able to measure the ROI. Because we only work 00:15:14.830 --> 00:15:16.809 with family entertainment centers, we're able 00:15:16.809 --> 00:15:20.500 to innovate like our own kind of strategy and 00:15:20.500 --> 00:15:22.919 we call it the visitor generation system and 00:15:22.919 --> 00:15:25.799 it has three key parts and one of them is visitors 00:15:25.799 --> 00:15:27.919 the second one is strategy and the third one 00:15:27.919 --> 00:15:31.980 is impact visitors is where we start to uncover 00:15:31.980 --> 00:15:35.480 high opportunity and underperforming areas by 00:15:35.480 --> 00:15:37.899 reviewing where the guests and your competitors 00:15:37.899 --> 00:15:41.740 guests are coming from this program will show 00:15:41.740 --> 00:15:46.259 us zip codes down to I don't know, less than 00:15:46.259 --> 00:15:51.120 a thousand people and all the way up to, I've 00:15:51.120 --> 00:15:54.320 seen 2 .5 million visits from one zip code alone. 00:15:54.659 --> 00:15:56.100 That's where we're talking about California, 00:15:56.379 --> 00:16:01.059 you know, stuff like that. So, um, we are able 00:16:01.059 --> 00:16:03.620 to show you guys that. So visitors is where we. 00:16:04.169 --> 00:16:06.789 show you all that information. Okay. We layer 00:16:06.789 --> 00:16:08.970 in the demographic that you're looking to get 00:16:08.970 --> 00:16:12.350 into and then growth data to identify where the 00:16:12.350 --> 00:16:16.230 strongest marketing opportunities are. Then using 00:16:16.230 --> 00:16:19.009 a strategy where those areas are identified, 00:16:19.129 --> 00:16:22.070 we deploy a mix of digital and local like boots 00:16:22.070 --> 00:16:24.429 on the ground stuff where it's more grassroots 00:16:24.429 --> 00:16:27.730 like what I do. Everything from meta event ads 00:16:27.730 --> 00:16:31.820 to local sponsorships and awareness and and campaign 00:16:31.820 --> 00:16:35.059 stuff like that so and the last one is impact 00:16:35.059 --> 00:16:39.440 um we measure the visitor growth by going over 00:16:39.440 --> 00:16:42.360 your numbers year over year campaign performances 00:16:42.360 --> 00:16:45.019 and roi by tracking whether those targeted regions 00:16:45.019 --> 00:16:47.919 that we reached out to are actually starting 00:16:47.919 --> 00:16:51.600 to show up in your visitor data so once we find 00:16:51.600 --> 00:16:54.639 and identify those zip codes we are going to 00:16:54.639 --> 00:16:57.080 want to target our marketing to those zip codes 00:16:57.080 --> 00:17:00.240 that are showing the most potential visits okay 00:17:00.240 --> 00:17:04.259 so if anyone was going online and saying hey 00:17:04.259 --> 00:17:06.789 i want to go Okay. Like family entertainment 00:17:06.789 --> 00:17:09.829 near me. I do that constantly, especially when 00:17:09.829 --> 00:17:11.789 I'm on the road and traveling. Cause I want to 00:17:11.789 --> 00:17:14.670 see what's around me. And I, it's just like, 00:17:14.789 --> 00:17:17.890 you know, if I could go on a world tour, I would, 00:17:17.970 --> 00:17:20.809 but I always look up family entertainment centers 00:17:20.809 --> 00:17:22.569 near me and it's going to come up with bowling. 00:17:22.670 --> 00:17:23.990 It's going to come up laser tag. It's going to 00:17:23.990 --> 00:17:25.390 come up with movie theaters. It's going to come 00:17:25.390 --> 00:17:28.450 up with eat entertainment, you know, eat entertainment 00:17:28.450 --> 00:17:33.670 or those newer kind of let's say mini golf places 00:17:33.670 --> 00:17:36.380 with a. with a theme but it's also a restaurant 00:17:36.380 --> 00:17:39.579 stuff like that so any of those potential visits 00:17:39.579 --> 00:17:42.480 if we want to see where those visitors are coming 00:17:42.480 --> 00:17:45.440 from for them too so that we can target to their 00:17:45.440 --> 00:17:47.700 audience as well because they're looking for 00:17:47.700 --> 00:17:49.559 something to do and you're one of those things 00:17:49.559 --> 00:17:53.380 to do very cool well i'm curious and you might 00:17:53.380 --> 00:17:55.059 have already answered this a little bit you know 00:17:55.059 --> 00:17:59.200 of all of those trends which one kind of gives 00:17:59.200 --> 00:18:05.759 the fecs or attractions a clear forecast of visitor 00:18:05.759 --> 00:18:09.680 trends okay so we can look at online bookings 00:18:09.680 --> 00:18:11.880 and ticket sales all right you're that's one 00:18:11.880 --> 00:18:16.349 way that you can look into it um but Other than 00:18:16.349 --> 00:18:18.890 that, we have walk -in ticket, like forecasting 00:18:18.890 --> 00:18:21.529 what you've had in the past. You need to look 00:18:21.529 --> 00:18:23.769 at your seasonality calendar and stuff like that. 00:18:23.849 --> 00:18:27.410 And then your event performances. So have you 00:18:27.410 --> 00:18:29.869 been boosting certain things on your Facebook, 00:18:29.970 --> 00:18:32.509 on your meta? Are you boosting these opportunities? 00:18:32.650 --> 00:18:36.269 Are you seeing an increase in these events? And 00:18:36.269 --> 00:18:38.769 then again, like I mentioned, seasonality, because 00:18:38.769 --> 00:18:42.170 it is, we have somewhat of a season. You can 00:18:42.170 --> 00:18:46.109 prepare for it with grassroots marketing. That's 00:18:46.109 --> 00:18:49.210 my favorite thing. But that's how you produce 00:18:49.210 --> 00:18:52.650 your own seasons without having to depend on 00:18:52.650 --> 00:18:55.809 what a normal yearly seasonality trend would 00:18:55.809 --> 00:18:59.430 be. That's why I come in with, you know, let's 00:18:59.430 --> 00:19:03.970 make a Halloween. costume swap event I did that 00:19:03.970 --> 00:19:05.849 with one of my mom groups and that was where 00:19:05.849 --> 00:19:09.029 we set up a time a few different time frames 00:19:09.029 --> 00:19:12.250 where age group of kids came in and dropped off 00:19:12.250 --> 00:19:15.230 their used Halloween costume and then they could 00:19:15.230 --> 00:19:18.210 swap with other kids and it was really successful 00:19:18.210 --> 00:19:21.829 and super fun and we also like did arts and crafts 00:19:21.829 --> 00:19:24.329 and stuff so those are the type of events that 00:19:24.329 --> 00:19:27.049 you can bring in additional things sorry I got 00:19:27.049 --> 00:19:29.849 off topic a little no no actually I love that 00:19:29.849 --> 00:19:33.039 because I know that so many of these family entertainment 00:19:33.039 --> 00:19:36.500 centers and attractions and and i and i will 00:19:36.500 --> 00:19:38.640 say that like that's why so many of them do offer 00:19:38.640 --> 00:19:42.039 halloween uh like yeah seeing things like they're 00:19:42.039 --> 00:19:43.900 moving into halloween attractions or christmas 00:19:43.900 --> 00:19:46.680 attractions but what i love about what you suggested 00:19:46.680 --> 00:19:50.160 is you're using community outreach to also create 00:19:51.230 --> 00:19:54.329 you know, the visitation and you're doing something 00:19:54.329 --> 00:19:57.490 really great for people, which is awesome. Yeah. 00:19:57.569 --> 00:19:59.789 And I, and I, and I really love and appreciate 00:19:59.789 --> 00:20:02.809 that because I think that that's something that's 00:20:02.809 --> 00:20:04.930 really important for our industry to not only 00:20:04.930 --> 00:20:06.890 give people these great experiences, but also 00:20:06.890 --> 00:20:10.970 pour into our communities. Yeah. It's so easy. 00:20:11.069 --> 00:20:14.289 If you just, if, if they're open, if you're. 00:20:14.680 --> 00:20:17.259 a FEC and you're open with your community about 00:20:17.259 --> 00:20:20.359 opportunities to work with them, they will come 00:20:20.359 --> 00:20:24.019 screaming to you, you know, and those are all 00:20:24.019 --> 00:20:27.339 potential visits. Okay. So let's get those potential 00:20:27.339 --> 00:20:31.119 visits in the door. Yeah. I love that. And it 00:20:31.119 --> 00:20:33.059 does sound like you've been amazing at building 00:20:33.059 --> 00:20:35.859 bridges between attractions and community organizations. 00:20:36.559 --> 00:20:40.380 Is that, is that Chuck? That's the man. That's 00:20:40.380 --> 00:20:44.319 Chuck. That's awesome. Chuck's on our YouTube 00:20:44.319 --> 00:20:48.299 watching, so we had to give a shout out. But 00:20:48.299 --> 00:20:51.220 I know you've been amazing at building these 00:20:51.220 --> 00:20:54.980 bridges, and I'm curious how attractions can 00:20:54.980 --> 00:20:59.400 integrate that into more nonprofits or special 00:20:59.400 --> 00:21:04.319 needs families and still have a profitable. sales 00:21:04.319 --> 00:21:06.559 strategy around that and i know you kind of mentioned 00:21:06.559 --> 00:21:08.920 the event but i'm curious you know how does that 00:21:08.920 --> 00:21:12.240 impact the attractions that's just one event 00:21:12.240 --> 00:21:14.539 you know there's so many things you can do so 00:21:14.539 --> 00:21:18.640 um basically i i do have a passion for special 00:21:18.640 --> 00:21:21.259 needs families it's something that i've come 00:21:21.259 --> 00:21:24.059 to love with this industry they're really looking 00:21:24.059 --> 00:21:28.779 for a safe space to be at um so let's just start 00:21:28.779 --> 00:21:30.839 from the top community involvement and profitability 00:21:30.839 --> 00:21:33.440 are not mutually exclusive in fact they strengthen 00:21:33.440 --> 00:21:37.019 each other um and i wish everyone had that mindset 00:21:37.019 --> 00:21:40.039 um because i truly believe that rising tides 00:21:40.039 --> 00:21:42.539 raise all ships i have it on my linkedin i truly 00:21:42.539 --> 00:21:46.180 mean it um so if If you want to start with that, 00:21:46.240 --> 00:21:48.920 let's start there. And then we want to be present. 00:21:49.000 --> 00:21:51.079 We want to attend chamber mixers. We want to 00:21:51.079 --> 00:21:54.039 go and be a part and know those people, okay? 00:21:54.480 --> 00:21:56.680 That's one way that you guys can get in with 00:21:56.680 --> 00:21:58.539 your community. The chamber is such a wealth 00:21:58.539 --> 00:22:00.519 of knowledge. There's so many people that want 00:22:00.519 --> 00:22:03.640 to work with you. And for the most part, it's 00:22:03.640 --> 00:22:07.799 not that expensive. And for FEC owners, they 00:22:07.799 --> 00:22:10.849 count one employee. as a part -time employee, 00:22:11.009 --> 00:22:12.970 you don't count them. Anyway, sorry, I'm getting 00:22:12.970 --> 00:22:14.890 off track. Well, you know what I love about you 00:22:14.890 --> 00:22:18.069 mentioning the, the, um, the chamber, the chamber 00:22:18.069 --> 00:22:22.950 is that especially because in my FEC, we used 00:22:22.950 --> 00:22:25.009 to host the chamber events. Like it was such 00:22:25.009 --> 00:22:29.890 a great opportunity to have coming out. Yeah. 00:22:30.009 --> 00:22:32.910 And it was a laser tag place, but I'll tell you, 00:22:32.910 --> 00:22:35.230 it was the funnest event they got to do all year. 00:22:35.680 --> 00:22:37.640 Yeah, heck yeah, it was. And they always want 00:22:37.640 --> 00:22:40.019 to come back, huh? Yes, they want to come back. 00:22:40.160 --> 00:22:43.140 And it was such a great way for us to meet people. 00:22:43.220 --> 00:22:44.640 The other thing that I like that you mentioned 00:22:44.640 --> 00:22:46.500 about the chamber is, you know, these are all 00:22:46.500 --> 00:22:49.299 businesses. So it's very business focused. They 00:22:49.299 --> 00:22:51.319 don't mind if you're pitching your business. 00:22:51.400 --> 00:22:55.960 And a lot of people are afraid of that pitch. 00:22:56.220 --> 00:22:59.490 No, they shouldn't be. Not at a chamber mixer. 00:22:59.569 --> 00:23:01.569 We're all there to talk business. Literally, 00:23:01.650 --> 00:23:04.589 we're all there to talk shop. So that's one way. 00:23:04.650 --> 00:23:06.809 But then you want to get involved with nonprofits. 00:23:07.150 --> 00:23:09.390 You want to identify nonprofits in your area 00:23:09.390 --> 00:23:13.480 that align with what you maybe. Align with what 00:23:13.480 --> 00:23:16.920 you feel. That's what I did because I am a foster 00:23:16.920 --> 00:23:20.599 mom. I met a foster company that a nonprofit 00:23:20.599 --> 00:23:23.740 company that assists with any additional needs 00:23:23.740 --> 00:23:26.339 that foster kids might need, like, like shoes 00:23:26.339 --> 00:23:29.660 for soccer games or stuff like that. And they 00:23:29.660 --> 00:23:32.640 would do Christmas events. So I met with them 00:23:32.640 --> 00:23:36.799 and I got them to do this special event where 00:23:36.799 --> 00:23:40.579 it was. we brought reptiles in and we brought 00:23:40.579 --> 00:23:43.819 the reptiles in and we had two show times and 00:23:43.819 --> 00:23:46.779 the first show time would go on with the reptiles. 00:23:46.819 --> 00:23:48.359 And then when they were done, they would go out 00:23:48.359 --> 00:23:50.960 for the next hour and play. And then while that 00:23:50.960 --> 00:23:52.880 group was playing, the next group would come 00:23:52.880 --> 00:23:55.019 in and watch the reptiles and then they would 00:23:55.019 --> 00:23:57.480 go on to play for another hour. And I sold out 00:23:57.480 --> 00:24:00.440 one of those time slots all to her foster children. 00:24:00.859 --> 00:24:03.859 So then we got a group event out of that. And 00:24:03.859 --> 00:24:08.400 then from there, we had this sponsored. tree 00:24:08.400 --> 00:24:11.839 in our facility where people could grab a tag 00:24:11.839 --> 00:24:14.819 and adopt one of the foster kids to shop for 00:24:14.819 --> 00:24:18.599 for Christmas so that was just yeah it was amazing 00:24:18.599 --> 00:24:21.140 it was my favorite ever and we did such good 00:24:21.140 --> 00:24:24.299 numbers that year like with their organization 00:24:24.299 --> 00:24:27.140 like how many kids we got adopted that's what 00:24:27.140 --> 00:24:29.579 I was the most proud of we got a couple groups 00:24:29.579 --> 00:24:32.019 out of it too but you know it was that relationship 00:24:32.019 --> 00:24:35.579 that we built and I really cherish it. And it's 00:24:35.579 --> 00:24:38.819 followed me to all the different places I've 00:24:38.819 --> 00:24:40.900 worked. They've always kept wanting to work with 00:24:40.900 --> 00:24:42.920 me. So it's really all about the relationships. 00:24:43.000 --> 00:24:45.880 I want all these business owners to know that 00:24:45.880 --> 00:24:48.039 you can make a difference when you connect with 00:24:48.039 --> 00:24:50.900 these people. It will make a difference in who 00:24:50.900 --> 00:24:54.259 comes in because it's organic. It's organic. 00:24:54.920 --> 00:24:57.059 Chelsea, I love everything you're saying. And 00:24:57.059 --> 00:24:59.859 I want to go back a little bit to what you said 00:24:59.859 --> 00:25:05.220 about families. of who have family members with 00:25:05.220 --> 00:25:07.660 disabilities. Yes. You know, that's something 00:25:07.660 --> 00:25:09.519 that I'm very passionate about too. Have you 00:25:09.519 --> 00:25:12.420 been to Morgan's Wonderland? No. Where is that? 00:25:12.640 --> 00:25:17.400 It's in San Antonio, Texas. And it's a park that 00:25:17.400 --> 00:25:21.259 was built by a man who had a daughter with special 00:25:21.259 --> 00:25:25.799 needs. And it's just the most magical place because 00:25:25.799 --> 00:25:29.519 not only is it run by people who may have special 00:25:29.519 --> 00:25:32.769 needs or disabilities, but it's also. designed 00:25:32.769 --> 00:25:35.690 where every inch of that place is accessible 00:25:35.690 --> 00:25:41.690 to everyone. And it is such a, I got to say, 00:25:41.730 --> 00:25:44.049 I was like one of the best experiences I've had 00:25:44.049 --> 00:25:46.049 in a park. You just knew you were in a really 00:25:46.049 --> 00:25:48.369 special place and that everyone was being included, 00:25:48.529 --> 00:25:51.750 which I think is really a project that I'm a 00:25:51.750 --> 00:25:54.170 part of at outlier. Really what our goal is, 00:25:54.230 --> 00:25:59.190 is to get people to be together. Yeah. You know, 00:25:59.210 --> 00:26:02.450 a lot of times if it's, if you have somebody 00:26:02.450 --> 00:26:04.670 who can't ride a certain ride, you know, you're 00:26:04.670 --> 00:26:08.269 not together. And that's always what, what we're 00:26:08.269 --> 00:26:10.869 looking for. But in addition to that, there is 00:26:10.869 --> 00:26:17.970 a, there is a economic reason to address this, 00:26:18.069 --> 00:26:21.710 right? Because they're looking, they need safe 00:26:21.710 --> 00:26:26.789 places. So, okay. For example, what I did was 00:26:26.789 --> 00:26:30.009 I had started a Thursday morning in the summer, 00:26:30.269 --> 00:26:33.690 9 a .m. to 11 a .m., only special needs families. 00:26:33.789 --> 00:26:37.529 And I only advertised to mom groups and the special 00:26:37.529 --> 00:26:40.910 needs groups on Facebook. We had like flyers 00:26:40.910 --> 00:26:44.509 in the location, but I mean, it was all grassroots. 00:26:44.650 --> 00:26:48.990 I did everything on Canva as much as we all hate 00:26:48.990 --> 00:26:51.670 Canva and love Canva at the same time. I was 00:26:51.670 --> 00:26:55.690 able to reach an entire group. that slowly over 00:26:55.690 --> 00:26:59.630 summer built up to be this really large following 00:26:59.630 --> 00:27:01.890 of special needs families that look forward to 00:27:01.890 --> 00:27:06.009 thursday morning every week and then and it ended 00:27:06.009 --> 00:27:09.890 right when summer ended and i didn't get to see 00:27:09.890 --> 00:27:12.089 it move forward but that was a really successful 00:27:12.089 --> 00:27:14.609 group that i got to start and i was super proud 00:27:14.609 --> 00:27:18.859 of it like we started with um a sensory room 00:27:18.859 --> 00:27:21.599 so that if the kids got overwhelmed they could 00:27:21.599 --> 00:27:23.640 go into one of the party rooms where I had a 00:27:23.640 --> 00:27:25.880 lot of toys and stuff like that for them to calm 00:27:25.880 --> 00:27:29.380 down and be in a dark more inclusive space for 00:27:29.380 --> 00:27:32.259 them and then out there it was just a little 00:27:32.259 --> 00:27:36.059 bit more you know balls to the wall. Yeah, no, 00:27:36.160 --> 00:27:38.839 I love this. I hope the FEC is listening. See 00:27:38.839 --> 00:27:42.799 not only what it, what, what it can do to get 00:27:42.799 --> 00:27:44.720 the foot traffic. Like you've been talking about, 00:27:44.759 --> 00:27:46.859 like, how do we get more foot traffic in there? 00:27:46.880 --> 00:27:49.000 Because now you're, you're exposing yourself 00:27:49.000 --> 00:27:52.380 in terms of the business to other people that 00:27:52.380 --> 00:27:54.799 maybe wouldn't think that your place is a place 00:27:54.799 --> 00:27:57.680 for them. Yeah. And you did that because you 00:27:57.680 --> 00:28:00.920 reached out to. directly to groups on facebook 00:28:00.920 --> 00:28:04.400 which i promise you there's a lot of fvcs out 00:28:04.400 --> 00:28:06.519 there not even thinking about the mom's groups 00:28:06.519 --> 00:28:10.059 on facebook that's brilliant yep by the way always 00:28:10.910 --> 00:28:13.950 It's brilliant. Be involved. They want to be 00:28:13.950 --> 00:28:16.529 heard. They're our biggest advocates. They're 00:28:16.529 --> 00:28:19.289 our little micro -influencers. Mom groups are 00:28:19.289 --> 00:28:22.970 where it's at. When we opened our park in Hemet, 00:28:23.049 --> 00:28:26.190 it was two years ago, the first event that I 00:28:26.190 --> 00:28:29.150 had was a mom group only event. Before we opened 00:28:29.150 --> 00:28:32.009 our doors, even to the normal public, we had 00:28:32.009 --> 00:28:35.630 them come in. We had a line that wrapped around 00:28:35.630 --> 00:28:38.930 the building. It was out of control. It was a 00:28:38.930 --> 00:28:41.440 really great opening day. for us it was like 00:28:41.440 --> 00:28:44.079 our not our technical opening day but it was 00:28:44.079 --> 00:28:47.180 our first group event and it was outrageous it 00:28:47.180 --> 00:28:50.039 was an amazing event yeah I love this I love 00:28:50.039 --> 00:28:52.339 this and I think these are actionable steps that 00:28:52.339 --> 00:28:54.819 people can take right take right now absolutely 00:28:54.819 --> 00:28:57.779 absolutely your mom your local mom groups guys 00:28:57.779 --> 00:29:05.029 that is like so easy It's so easy and fun too. 00:29:05.190 --> 00:29:07.410 And then you're the coolest mom in the whole 00:29:07.410 --> 00:29:10.269 group. You really are. Cause you're the guy that 00:29:10.269 --> 00:29:13.269 knows the guys that run that place. You know 00:29:13.269 --> 00:29:15.809 what I mean? Yeah. Yeah. That's pretty cool. 00:29:16.109 --> 00:29:18.490 Well, you know, I'm curious, just kind of going 00:29:18.490 --> 00:29:22.089 back to innovation and events and growth, you 00:29:22.089 --> 00:29:25.700 know, what are, you know, managers use these 00:29:25.700 --> 00:29:27.700 strategic partnerships with local organizations 00:29:27.700 --> 00:29:31.299 to build sustainable growth over time? And you've 00:29:31.299 --> 00:29:34.099 given us some really great examples, but I also 00:29:34.099 --> 00:29:39.099 want to add that, you know, what is the one messaging 00:29:39.099 --> 00:29:43.240 that they can use to maybe, you know, how would 00:29:43.240 --> 00:29:44.880 you approach this, I guess, is what I'm asking. 00:29:44.980 --> 00:29:48.339 How should they approach the conversation with, 00:29:48.420 --> 00:29:51.180 let's say, moms groups or charitable groups that 00:29:51.180 --> 00:29:56.180 they want to partner with? I'm such an open person. 00:29:57.079 --> 00:29:59.619 I'm just really honest with them and say, hey, 00:29:59.640 --> 00:30:02.279 look, I'm looking to connect us so that we can 00:30:02.279 --> 00:30:04.920 be friendly with each other. You guys have a 00:30:04.920 --> 00:30:08.220 safe place to have your events. I've got consistent 00:30:08.220 --> 00:30:11.519 groups coming in. I've always been very transparent 00:30:11.519 --> 00:30:14.519 with what my intentions are so that it's not 00:30:14.519 --> 00:30:18.549 coming off as like. a one -way because this is 00:30:18.549 --> 00:30:20.529 a relationship i'm building i'd like to build 00:30:20.529 --> 00:30:23.569 this relationship with you and i know what we 00:30:23.569 --> 00:30:25.769 can come out of it but it's for your benefit 00:30:25.769 --> 00:30:29.089 as well i i honestly come to them knowing that 00:30:29.089 --> 00:30:31.769 the benefit is they have a safe place to come 00:30:31.769 --> 00:30:37.309 play and socialize and just not have to clean 00:30:37.309 --> 00:30:42.839 you know what i mean yeah hi yes You know, with 00:30:42.839 --> 00:30:45.359 other people, I think it's such a great thing 00:30:45.359 --> 00:30:47.539 that you're offering when you do something like 00:30:47.539 --> 00:30:51.700 this. Yeah. You know, yeah. And you've answered 00:30:51.700 --> 00:30:53.880 so many of the questions that I have with regards 00:30:53.880 --> 00:30:59.980 to this. You know, I'm curious what I want to 00:30:59.980 --> 00:31:03.400 just know a little bit more about Radius. okay 00:31:03.400 --> 00:31:07.480 so what radius does is really cool there's nothing 00:31:07.480 --> 00:31:10.859 like it that i've ever seen we are able to use 00:31:10.859 --> 00:31:15.500 targeted marketing um to directly influence roi 00:31:15.500 --> 00:31:18.880 to bring those dollars back from your marketing 00:31:18.880 --> 00:31:27.400 um so we're able to use a targeted um software 00:31:27.400 --> 00:31:30.440 that's able to come up with the zip codes where 00:31:30.440 --> 00:31:32.559 you're seeing less traffic where you're seeing 00:31:32.559 --> 00:31:35.359 more traffic and your competitors traffic data 00:31:35.359 --> 00:31:38.460 it's really interesting i wish i could everyone 00:31:38.460 --> 00:31:42.180 listening i wish i could show you what we do 00:31:42.180 --> 00:31:45.599 physically right now just so you all know this 00:31:45.599 --> 00:31:47.960 um so what that means is you guys need to get 00:31:47.960 --> 00:31:52.799 a call in with chelsea so you can see this Because 00:31:52.799 --> 00:31:56.359 I can pull it up for anybody. Give me at the 00:31:56.359 --> 00:31:58.720 most five days and I can get your report back 00:31:58.720 --> 00:32:00.900 to you. But it's absolutely incredible. We offer 00:32:00.900 --> 00:32:05.160 them for free to all FEC locations in the country. 00:32:05.880 --> 00:32:08.220 This is just something that we do to add value 00:32:08.220 --> 00:32:10.480 because even if you don't work with us, there 00:32:10.480 --> 00:32:12.839 are actionable things that you can do with the 00:32:12.839 --> 00:32:15.079 data. We're going to give you those zip codes 00:32:15.079 --> 00:32:16.950 that are going to tell you where. The visitors 00:32:16.950 --> 00:32:19.109 are coming from where they're down. And we're 00:32:19.109 --> 00:32:21.509 going to tell you where the most potential visits 00:32:21.509 --> 00:32:25.309 were for that entire year. Over an entire year, 00:32:25.450 --> 00:32:28.690 we're going to show you how many visitors came 00:32:28.690 --> 00:32:30.910 from those zip codes and then where else they 00:32:30.910 --> 00:32:35.049 went over those times. And where they could have 00:32:35.049 --> 00:32:37.430 gone is another opportunity where they could 00:32:37.430 --> 00:32:39.869 have gone to you. So that's why we want to target 00:32:39.869 --> 00:32:44.250 to that demographic as well. And then after that, 00:32:44.410 --> 00:32:48.509 we... plug it into you know different strategies 00:32:48.509 --> 00:32:55.009 social media meta google ads seo um targeted 00:32:55.009 --> 00:32:59.220 marketing through sms and email campaigns uh 00:32:59.220 --> 00:33:01.359 and then grassroots stuff like what i was talking 00:33:01.359 --> 00:33:04.380 about yeah that is all a part of what we do and 00:33:04.380 --> 00:33:07.619 we encourage every owner to think like an owner 00:33:07.619 --> 00:33:11.220 that loves what they do you know if this is an 00:33:11.220 --> 00:33:14.480 industry for fun let's make it fun radius has 00:33:14.480 --> 00:33:19.150 um A tagline of we want a billion smiles. We, 00:33:19.210 --> 00:33:21.309 we truly want a billion smiles. It's something 00:33:21.309 --> 00:33:23.430 that we've been working on for a few years and 00:33:23.430 --> 00:33:25.910 it's a little bit of a teasing point for me and 00:33:25.910 --> 00:33:29.009 my boss when I take in group sales and they want 00:33:29.009 --> 00:33:31.839 to. bargain with us. And I have to go back to 00:33:31.839 --> 00:33:34.440 my boss, Chuck, and say, Hey, Chuck, what about 00:33:34.440 --> 00:33:37.279 those billion smiles we talked about? And then 00:33:37.279 --> 00:33:43.099 they win their budget. That's something that 00:33:43.099 --> 00:33:45.839 we truly believe because it's not, we're here 00:33:45.839 --> 00:33:47.460 for the numbers, but we're here for the smiles 00:33:47.460 --> 00:33:51.799 too. Yeah, no, that is, I love that. I love that 00:33:51.799 --> 00:33:54.259 purpose that you guys have a billion smiles on 00:33:54.259 --> 00:33:57.599 people's faces. And, you know, this has been 00:33:57.599 --> 00:34:01.009 such a fun and insightful conversation. I really 00:34:01.009 --> 00:34:03.410 love how you're blending these strategies, the 00:34:03.410 --> 00:34:07.990 data and the heart, right? You drive for real 00:34:07.990 --> 00:34:10.349 growth in attractions, which is really, really 00:34:10.349 --> 00:34:13.250 cool. And I can tell you love what you do. And 00:34:13.250 --> 00:34:18.530 that is like why I love this industry. It's very 00:34:18.530 --> 00:34:21.010 rare. I run into somebody who does not love what 00:34:21.010 --> 00:34:23.949 they do. And in fact, not love what we do. So, 00:34:24.030 --> 00:34:26.510 you know, that's, that's, that's always such 00:34:26.510 --> 00:34:30.460 a fun part of, this show for me is getting to 00:34:30.460 --> 00:34:35.699 meet people like you. And I see so much value 00:34:35.699 --> 00:34:40.119 in what you are talking about for FECs, especially 00:34:40.119 --> 00:34:42.619 as an FEC operator. That's how I got my start. 00:34:42.739 --> 00:34:44.739 I don't know if you know that about me. No, I 00:34:44.739 --> 00:34:48.320 operated a Cusar in Santa Clarita, California. 00:34:48.739 --> 00:34:52.820 Oh, I, I, I, back in the late nineties, I know 00:34:52.820 --> 00:34:56.309 this is going to make me sound old. It doesn't 00:34:56.309 --> 00:35:00.130 feel like it was that long ago for me. But I 00:35:00.130 --> 00:35:02.730 know there are people probably listening that 00:35:02.730 --> 00:35:04.789 weren't even around in the 90s. So it does sound 00:35:04.789 --> 00:35:07.769 a long time ago. Oh, no, I hope they're not that 00:35:07.769 --> 00:35:14.349 young. But I did. I did. I ran an FEC. And to 00:35:14.349 --> 00:35:17.250 your point, you know, even back then I had families. 00:35:17.909 --> 00:35:22.110 There was an old 80s actor, C. Thomas Howell, 00:35:22.110 --> 00:35:25.809 I think was his name. I loved him. It's definitely 00:35:25.809 --> 00:35:29.230 dating me, but he would bring his kids to every 00:35:29.230 --> 00:35:33.510 Thursday because he, you know, he was at the 00:35:33.510 --> 00:35:36.030 time he was still a famous actor. I mean, I'm 00:35:36.030 --> 00:35:39.730 sure he's older now. He was in soul man, like 00:35:39.730 --> 00:35:41.010 the eighties movie. Do you know what I'm talking 00:35:41.010 --> 00:35:45.090 about? But he would bring his kid every Thursday 00:35:45.090 --> 00:35:47.369 and I would open up the facility for him so he 00:35:47.369 --> 00:35:50.090 could have it. And, you know, I do recognize 00:35:50.090 --> 00:35:55.869 how often. Parents need our family, you know, 00:35:55.889 --> 00:35:58.750 family entertainment centers. And it's a part 00:35:58.750 --> 00:36:02.230 of their families like weekly or monthly activities. 00:36:02.289 --> 00:36:06.250 And it's so important that we be able as businesses 00:36:06.250 --> 00:36:09.320 to find those people. Which is what's really 00:36:09.320 --> 00:36:12.360 cool about what Radius is doing. And I do want 00:36:12.360 --> 00:36:15.139 to encourage our audience who's either watching 00:36:15.139 --> 00:36:18.480 today or listening to get in touch with you. 00:36:18.500 --> 00:36:20.480 And if they are looking to get in touch with 00:36:20.480 --> 00:36:22.280 you, Chelsea, what is the best way they can do 00:36:22.280 --> 00:36:27.699 that? Oh, gosh. I mean, I'm on LinkedIn as Chelsea 00:36:27.699 --> 00:36:29.559 Werner. I would love for you to reach out to 00:36:29.559 --> 00:36:33.300 me on LinkedIn. Do I put my phone number out 00:36:33.300 --> 00:36:37.820 there? That's up to you. I don't mind. Hey, if 00:36:37.820 --> 00:36:40.360 you want the calls, put it out there. Yeah, please 00:36:40.360 --> 00:36:47.989 call me. My number is 951 -801 - 0 2 6 2. I would 00:36:47.989 --> 00:36:50.170 love to talk to you about it. And I can, like 00:36:50.170 --> 00:36:52.610 I said, I can generate a report within five days. 00:36:53.110 --> 00:36:54.849 So just give me a little bit of information. 00:36:55.070 --> 00:36:58.869 I can even tell me your favorite competitor or 00:36:58.869 --> 00:37:01.750 your favorite frenemy in the industry. And let's 00:37:01.750 --> 00:37:03.730 look up their numbers too, and give you a better 00:37:03.730 --> 00:37:06.630 idea of where visitors are coming from. I love 00:37:06.630 --> 00:37:08.650 that. Well, Hey, I've got some people for you. 00:37:08.909 --> 00:37:12.190 I need to say, Oh, do you? I do. Especially after 00:37:12.190 --> 00:37:15.039 this conversation, I'm like, okay. This, this, 00:37:15.079 --> 00:37:17.179 this, and this gate master client might need 00:37:17.179 --> 00:37:19.300 to contact you because this is great information. 00:37:19.860 --> 00:37:25.239 And we can, we integrate with a lot of different 00:37:25.239 --> 00:37:28.320 companies and that's how we track your ROI and 00:37:28.320 --> 00:37:32.000 make it very, very accurate. So I'm, I would 00:37:32.000 --> 00:37:34.320 love to talk to you about integration just to 00:37:34.320 --> 00:37:36.699 interrupt you. I'm so sorry. No, no, you got 00:37:36.699 --> 00:37:39.599 it. I love that. I, Hey, listen, I love when 00:37:39.599 --> 00:37:41.199 we get to like make these kinds of connections 00:37:41.199 --> 00:37:44.150 on this show. That's why. Yeah. Partially why 00:37:44.150 --> 00:37:46.570 I do it. I mean, I do it because I love the information 00:37:46.570 --> 00:37:48.409 that's being shared. And I think that the more 00:37:48.409 --> 00:37:51.610 that we share with each other, our industry just 00:37:51.610 --> 00:37:54.190 rises, right? I've been in this industry for 00:37:54.190 --> 00:37:56.210 a very long time. You know, not a lot of people 00:37:56.210 --> 00:37:58.489 have been here since the late nineties, but I've 00:37:58.489 --> 00:38:00.869 seen the full evolution of it. And it always 00:38:00.869 --> 00:38:03.110 goes back to relationship and people being innovative. 00:38:03.989 --> 00:38:07.590 And I love the grassroots stuff. I think that 00:38:07.590 --> 00:38:10.630 that is like, everyone should take advantage 00:38:10.630 --> 00:38:15.880 of what they can do right now. I agree. I really 00:38:15.880 --> 00:38:18.760 hope that if anyone takes anything from this, 00:38:18.880 --> 00:38:21.920 it's community involvement pays off more than 00:38:21.920 --> 00:38:25.880 you'll ever have to put out. I promise you. Let 00:38:25.880 --> 00:38:28.800 those people ask you for a donation. Let those 00:38:28.800 --> 00:38:32.320 people ask you to set up a booth in your location 00:38:32.320 --> 00:38:34.519 just to advertise their nonprofit, something 00:38:34.519 --> 00:38:37.039 like that. They will come back to you when they 00:38:37.039 --> 00:38:41.300 need a group event. It's so amazing to see what 00:38:41.300 --> 00:38:44.309 connections can bring. yeah there we go thank 00:38:44.309 --> 00:38:49.409 you maria well hey well i do so appreciate you 00:38:49.409 --> 00:38:51.349 being here today and like i said i really love 00:38:51.349 --> 00:38:54.570 this conversation and i love how open and transparent 00:38:54.570 --> 00:38:56.909 you were about all the information that you've 00:38:56.909 --> 00:38:59.449 been successful at and not a lot of people will 00:38:59.449 --> 00:39:02.900 share that and That's what this show is about, 00:39:03.000 --> 00:39:05.659 is about transparency and people who are doing 00:39:05.659 --> 00:39:07.780 big things and telling their stories. And I really 00:39:07.780 --> 00:39:09.599 appreciate you telling your story. Thank you, 00:39:09.599 --> 00:39:13.820 Maria. I mean it when I said I was like, the 00:39:13.820 --> 00:39:15.860 first five minutes we were talking, I knew we 00:39:15.860 --> 00:39:19.000 were going to be friends. If there's ever anything 00:39:19.000 --> 00:39:21.300 I can do for you, you let me know. But in the 00:39:21.300 --> 00:39:25.139 meantime, I will see you maybe on a future show 00:39:25.139 --> 00:39:28.739 or an event. Oh, I will. I'll see you at IAAPA, 00:39:28.739 --> 00:39:31.050 yeah. yeah i'm gonna see what i have yeah okay 00:39:31.050 --> 00:39:33.130 i'm gonna see what i after then all right well 00:39:33.130 --> 00:39:35.010 thank you chelsea i appreciate you i'll see you 00:39:35.010 --> 00:39:42.329 then bye everyone well i uh have to just give 00:39:42.329 --> 00:39:44.269 my final thoughts here because i think chelsea 00:39:44.269 --> 00:39:48.889 is uh Absolutely lovely. And the things that 00:39:48.889 --> 00:39:51.469 she shared, I think can translate across even 00:39:51.469 --> 00:39:54.010 adjacent industries to the FEC. So I hope you 00:39:54.010 --> 00:39:56.829 really appreciated that information as well as, 00:39:56.829 --> 00:39:59.510 you know, just her thoughts on how we can reach 00:39:59.510 --> 00:40:02.409 out to our communities, pour into our communities. 00:40:02.789 --> 00:40:06.510 And, you know, the thing is, is if you are, I 00:40:06.510 --> 00:40:10.289 have a saying, like my job is to make sure everyone 00:40:10.289 --> 00:40:14.599 around me is successful. And if. You are an FEC 00:40:14.599 --> 00:40:18.480 organization that can host these events or collaborate 00:40:18.480 --> 00:40:23.480 with your community. What a cool thing to do. 00:40:23.559 --> 00:40:26.119 And you're also making the people in your community. 00:40:26.539 --> 00:40:29.139 more successful right which is should be the 00:40:29.139 --> 00:40:32.320 goal and uh love the billion smiles with radius 00:40:32.320 --> 00:40:35.559 and uh the cool innovative stuff that they're 00:40:35.559 --> 00:40:37.340 doing i'm really excited to learn more about 00:40:37.340 --> 00:40:41.099 that myself so of course a big thank you again 00:40:41.099 --> 00:40:43.300 to our sponsor game master technology for making 00:40:43.300 --> 00:40:46.119 today's show possible if you're ready to grow 00:40:46.119 --> 00:40:52.039 your attraction smarter and create seamless guest 00:40:52.039 --> 00:40:54.800 experiences from ticketing to the turnstile, 00:40:54.920 --> 00:40:58.260 visit gatemaster .com and see how they can help 00:40:58.260 --> 00:41:02.719 you power your attraction successfully. Thank 00:41:02.719 --> 00:41:05.000 you for tuning in to the Live with Sondra show. 00:41:05.199 --> 00:41:09.260 And until next time, keep innovating, keep connecting, 00:41:09.500 --> 00:41:14.380 keep building experiences that guests will never 00:41:14.380 --> 00:41:20.500 forget. Billions of smiles. And I will see you. 00:41:20.840 --> 00:41:21.340 next time.