WEBVTT 00:00:00.910 --> 00:00:04.969 All right. I think we're live. And we're back. 00:00:05.009 --> 00:00:08.589 Hello, everyone, and welcome back to another 00:00:08.589 --> 00:00:10.570 episode of Live with Sondra. I hope you guys 00:00:10.570 --> 00:00:12.890 missed me because I missed you. I think it's 00:00:12.890 --> 00:00:15.589 been about a month since we've done a show. But 00:00:15.589 --> 00:00:18.969 if you've been watching any of my socials, you 00:00:18.969 --> 00:00:22.410 know I've been on the road. London, Greece, all 00:00:22.410 --> 00:00:23.989 that good stuff. We'll have to save that for 00:00:23.989 --> 00:00:27.530 another show. But I'm very excited about today's. 00:00:28.250 --> 00:00:30.809 conversation. And for those of you who don't 00:00:30.809 --> 00:00:33.909 know, I'm your host, Sondra, and this is the 00:00:33.909 --> 00:00:37.390 Live with Sondra show. Today, we're diving into 00:00:37.390 --> 00:00:40.990 the topic that every park and attraction and 00:00:40.990 --> 00:00:44.189 tourism destination needs to think about, how 00:00:44.189 --> 00:00:49.030 your guests see you. Now, this show would not 00:00:49.030 --> 00:00:50.990 be possible without our sponsors, GateMaster 00:00:50.990 --> 00:00:54.490 Technology. And for over 30 years, GateMaster 00:00:54.490 --> 00:00:57.369 has been helping attractions of all sizes run 00:00:57.369 --> 00:01:00.049 smarter with online ticketing, point of sale, 00:01:00.189 --> 00:01:03.450 and marketing solutions. They truly understand 00:01:03.450 --> 00:01:05.829 this industry from inside and out because like 00:01:05.829 --> 00:01:08.349 all of us here, they're passionate about creating 00:01:08.349 --> 00:01:12.370 better guest experiences. So thank you, GateMaster, 00:01:12.590 --> 00:01:15.859 for supporting this conversation today. And speaking 00:01:15.859 --> 00:01:19.400 of experiences, I'm thrilled about today's guest. 00:01:19.659 --> 00:01:23.099 She's a creative force behind Stephanie Tassone 00:01:23.099 --> 00:01:27.959 Creative, a design and photography business that's 00:01:27.959 --> 00:01:30.799 been shaping the way attractions tell their visual 00:01:30.799 --> 00:01:34.500 stories for nearly a decade. From maps that feel 00:01:34.500 --> 00:01:38.640 like art, compelling branding, to photo and video 00:01:38.640 --> 00:01:41.540 that inspires people to visit. She's worked with 00:01:41.540 --> 00:01:45.140 parks across the U .S. and internationally. Please 00:01:45.140 --> 00:01:49.000 help me welcome Stephanie Tassone. Stephanie, 00:01:49.159 --> 00:01:52.459 I am so excited to have you on the show. And 00:01:52.459 --> 00:01:55.040 please, you know what? I meant to ask you if 00:01:55.040 --> 00:01:58.060 I was pronouncing that right. Close. It's close. 00:01:58.159 --> 00:02:03.140 It's Tassone. Tassone. I'm sorry that I didn't 00:02:03.140 --> 00:02:04.819 ask that in our pre -show. That's actually something 00:02:04.819 --> 00:02:06.900 I tried to be really good about, but I was so 00:02:06.900 --> 00:02:09.979 excited to, one, be back here, but also to have 00:02:09.979 --> 00:02:12.620 you on the show. So thank you for... clarifying 00:02:12.620 --> 00:02:14.740 that and before we get started i know we did 00:02:14.740 --> 00:02:17.199 a little bit of bio there but we did have a conversation 00:02:17.199 --> 00:02:21.379 uh prior to us going live today about how you 00:02:21.379 --> 00:02:23.080 started in the industry and i thought that was 00:02:23.080 --> 00:02:24.740 super interesting i wondered if you might tell 00:02:24.740 --> 00:02:27.740 the audience a little bit more about your experience 00:02:27.740 --> 00:02:29.360 and how you got here because that's always a 00:02:29.360 --> 00:02:32.520 favorite of mine of course yeah it's a favorite 00:02:32.520 --> 00:02:36.000 of mine too because it ultimately leads to where 00:02:36.000 --> 00:02:38.639 i'm at now of course but it ultimately led me 00:02:38.639 --> 00:02:41.139 to the love of my life my husband so i have a 00:02:41.139 --> 00:02:44.840 lot to thank for water parks but i started off 00:02:44.840 --> 00:02:49.539 as a lifeguard when i was 18 i think yeah 18 00:02:49.539 --> 00:02:54.680 years old um and from there i just kind of loved 00:02:54.680 --> 00:02:59.729 working within like the The fun atmosphere of 00:02:59.729 --> 00:03:03.550 water parks and became like a marketing intern 00:03:03.550 --> 00:03:06.830 and then moved my way up to being a marketing 00:03:06.830 --> 00:03:10.150 director for a couple different parks. And I'm 00:03:10.150 --> 00:03:11.650 going to shout out the first ever park that I 00:03:11.650 --> 00:03:14.889 worked at was Raging Waves Water Park in Illinois, 00:03:15.150 --> 00:03:17.969 because that's where I'm from. So yeah, just 00:03:17.969 --> 00:03:20.210 started as a lifeguard and kind of never really 00:03:20.210 --> 00:03:23.349 left and been in the industry for over 10 years 00:03:23.349 --> 00:03:26.750 now. Wow. I love that. And you mentioned the 00:03:26.750 --> 00:03:28.930 love of your life. How did that like, like, can 00:03:28.930 --> 00:03:33.629 you elaborate on that? Yeah. So my husband's 00:03:33.629 --> 00:03:35.650 name is Eric Tucker. Some people might, he was 00:03:35.650 --> 00:03:37.849 in the water park industry for a long time too. 00:03:38.349 --> 00:03:42.289 But he had just moved from Florida to Illinois 00:03:42.289 --> 00:03:45.129 and became the director of operations at the 00:03:45.129 --> 00:03:47.550 water park. And that's where we met. And so, 00:03:47.590 --> 00:03:50.330 yeah, forever thankful for water parks. We've 00:03:50.330 --> 00:03:54.020 been married. It'll be 10 years. I love that. 00:03:54.099 --> 00:03:56.400 I love those stories. Those are my favorite stories 00:03:56.400 --> 00:03:58.500 is the ones where we make connections like that 00:03:58.500 --> 00:04:01.139 in the industry. And especially in an industry. 00:04:01.259 --> 00:04:02.840 I mean, because I know this industry, you agree 00:04:02.840 --> 00:04:06.199 with me, mostly because you're still here, that 00:04:06.199 --> 00:04:09.020 this is a unique and beautiful industry and that 00:04:09.020 --> 00:04:10.780 we do have these connections and we have these 00:04:10.780 --> 00:04:13.879 very long relationships. And I have to say, like 00:04:13.879 --> 00:04:15.800 you were one of the few guests that I've had 00:04:15.800 --> 00:04:18.120 where people were like, I want to support Stephanie. 00:04:18.879 --> 00:04:22.300 And I need to pre -register for this show. And 00:04:22.300 --> 00:04:24.459 hopefully we'll hear from some of those people 00:04:24.459 --> 00:04:26.759 in the chat today. But I have to acknowledge 00:04:26.759 --> 00:04:28.399 that because I thought that was really neat. 00:04:28.500 --> 00:04:31.180 So you've obviously made your mark in this industry. 00:04:31.399 --> 00:04:33.540 And water parks is something that I love too. 00:04:33.740 --> 00:04:35.740 Water parks is something that I kind of fell 00:04:35.740 --> 00:04:38.139 into because I started in the family entertainment 00:04:38.139 --> 00:04:42.519 side of attraction. But there came a point at 00:04:42.519 --> 00:04:45.399 the company where it just made more sense for 00:04:45.399 --> 00:04:48.970 us to work with water parks. And so I learned 00:04:48.970 --> 00:04:51.189 that business. This was probably 20 years ago, 00:04:51.269 --> 00:04:54.930 but learning that business and really fell in 00:04:54.930 --> 00:04:58.009 love with water parks. I'm a big fan. My kids 00:04:58.009 --> 00:05:00.970 love them. It's one of those things that we never 00:05:00.970 --> 00:05:06.009 miss a season as a family. So I think that's 00:05:06.009 --> 00:05:08.930 most people's feeling about water parks. So I 00:05:08.930 --> 00:05:10.629 love that you came from the water park industry. 00:05:11.050 --> 00:05:13.410 And like I said, you got some fans out there 00:05:13.410 --> 00:05:18.339 who messaged me. this show so uh pop up in the 00:05:18.339 --> 00:05:22.180 chat you know who you are um stephanie just to 00:05:22.180 --> 00:05:25.279 kind of jump in to our conversation today you 00:05:25.279 --> 00:05:28.839 know i'd love to hear more about the creative 00:05:28.839 --> 00:05:33.079 perspective and you know maybe just getting our 00:05:33.079 --> 00:05:35.579 audience prepped for the conversation that we're 00:05:35.579 --> 00:05:39.720 having today and kind of where you see your mastery 00:05:39.720 --> 00:05:41.720 of this industry and how you're helping parks 00:05:43.709 --> 00:05:48.199 So I think why I think. what i do for parks is 00:05:48.199 --> 00:05:51.339 so important is because there's lots of different 00:05:51.339 --> 00:05:54.279 perks out there right but we've got to find ways 00:05:54.279 --> 00:05:57.279 to make your park unique and one of the best 00:05:57.279 --> 00:06:00.000 ways in my opinion is just making sure that how 00:06:00.000 --> 00:06:02.959 you present yourself either with your advertisement 00:06:02.959 --> 00:06:05.540 that you're putting out there billboards flyers 00:06:05.540 --> 00:06:08.639 things like that your website um all of that 00:06:08.639 --> 00:06:11.459 plays together and looks really cohesive and 00:06:11.459 --> 00:06:14.779 nice so that when people come to your park when 00:06:14.779 --> 00:06:16.660 they spend their really hard hard -earned money 00:06:16.660 --> 00:06:19.819 to spend a day at your park, they're not surprised 00:06:19.819 --> 00:06:22.540 at what they're getting when they walk in the 00:06:22.540 --> 00:06:24.920 door because they've already seen everything 00:06:24.920 --> 00:06:27.079 that you put out there that looks so nice and 00:06:27.079 --> 00:06:29.860 so put together and so fun. Like, and that's 00:06:29.860 --> 00:06:33.139 a big part too, is I think making sure that everything 00:06:33.139 --> 00:06:37.040 looks so fun is so important. Yeah, I agree. 00:06:37.199 --> 00:06:40.259 I love that because I think like, if I'm understanding 00:06:40.259 --> 00:06:42.199 correctly, I think what you're saying is like 00:06:42.199 --> 00:06:44.019 all that you're putting out there to attract 00:06:44.019 --> 00:06:47.329 your guests. to your park should tell the story 00:06:47.329 --> 00:06:49.529 about that fun day that they're going to have 00:06:49.529 --> 00:06:51.829 when they're there. And I think that's a mark 00:06:51.829 --> 00:06:54.009 that gets missed so often in our marketing and 00:06:54.009 --> 00:06:58.750 storytelling, especially because not every park 00:06:58.750 --> 00:07:01.329 has that Hollywood -sized budget. And that kind 00:07:01.329 --> 00:07:03.490 of leads me to my first question, because I know 00:07:03.490 --> 00:07:05.750 one of the things that you talk about in your 00:07:05.750 --> 00:07:10.410 work is creating powerful video and photos. And 00:07:10.410 --> 00:07:13.209 so how does a park that maybe doesn't have that 00:07:13.209 --> 00:07:17.240 Hollywood budget do something like that? Yeah. 00:07:17.800 --> 00:07:22.000 I think it's for, I work with many different 00:07:22.000 --> 00:07:23.860 parks. They all have different budgets and things 00:07:23.860 --> 00:07:27.519 like that. You really don't need a super large 00:07:27.519 --> 00:07:30.860 budget to be able to create powerful imagery, 00:07:31.120 --> 00:07:33.959 videos, things like that. So for example, whenever 00:07:33.959 --> 00:07:37.339 I do work with a park and I'm talking about, 00:07:37.660 --> 00:07:40.040 okay, well, we're putting together your marketing 00:07:40.040 --> 00:07:41.860 things, your branding things. What do we have 00:07:41.860 --> 00:07:44.269 to work with? and more often than not a lot of 00:07:44.269 --> 00:07:46.649 parks they're like oh let me dig back in my google 00:07:46.649 --> 00:07:48.329 drive to see if there's any photos that we can 00:07:48.329 --> 00:07:50.990 come up with um so that's where we first start 00:07:50.990 --> 00:07:56.350 is um if you work with uh either a professional 00:07:56.350 --> 00:07:59.490 photographer or just a photographer um you don't 00:07:59.490 --> 00:08:02.290 need to spend a bunch of money for example if 00:08:02.290 --> 00:08:07.329 i go out to a park i tell them I can get enough 00:08:07.329 --> 00:08:10.750 photos for the next three seasons if we're out 00:08:10.750 --> 00:08:13.750 there for eight hours. So just a regular operating 00:08:13.750 --> 00:08:16.569 day, maybe a little bit more. And then you build 00:08:16.569 --> 00:08:20.569 up that photo bank. keep keep pulling on those 00:08:20.569 --> 00:08:23.470 images and things like that year after year um 00:08:23.470 --> 00:08:27.269 you're gonna create that powerful imagery about 00:08:27.269 --> 00:08:29.810 your rides and attractions the feelings that 00:08:29.810 --> 00:08:32.649 guests get when they get the park fnb all of 00:08:32.649 --> 00:08:36.169 those things so you really don't need to spend 00:08:36.169 --> 00:08:38.549 a bunch of money but you do need to work with 00:08:38.549 --> 00:08:41.570 um like i said either a professional photographer 00:08:41.570 --> 00:08:44.470 or someone who knows how to grab those images 00:08:44.470 --> 00:08:48.080 that are gonna tell your guess how much fun they're 00:08:48.080 --> 00:08:51.639 going to have at the park so um that's where 00:08:51.639 --> 00:08:54.279 i first start off when i'm working with different 00:08:54.279 --> 00:08:57.679 parks is making sure that they have that um and 00:08:58.299 --> 00:09:00.139 I mean, it plays together with video as well. 00:09:00.320 --> 00:09:03.740 We all know that now video is outperforming photo 00:09:03.740 --> 00:09:06.919 and things. So if you've got a really strong 00:09:06.919 --> 00:09:10.340 video that you can use for social media advertising 00:09:10.340 --> 00:09:13.399 on your website, things like that, that's going 00:09:13.399 --> 00:09:16.919 to go a long, long way. And I was just talking 00:09:16.919 --> 00:09:20.080 to my husband last night about this, about building 00:09:20.080 --> 00:09:23.200 the photo bank up and video bank up. What's beautiful 00:09:23.200 --> 00:09:26.090 about the water park industry is. swimsuits are 00:09:26.090 --> 00:09:28.710 swimsuits so you can continue using those images 00:09:28.710 --> 00:09:32.029 and they're not really and i mean pending getting 00:09:32.029 --> 00:09:33.789 new attractions and things like that to your 00:09:33.789 --> 00:09:36.110 park you can you can get a lot of use out of 00:09:36.110 --> 00:09:38.649 them because they're not gonna like look you 00:09:38.649 --> 00:09:42.429 know like super dated you know right well what 00:09:42.429 --> 00:09:44.309 i like about what you said about having that 00:09:44.309 --> 00:09:46.690 full eight hour photo shoot it makes total sense 00:09:46.690 --> 00:09:50.450 because you're capturing a day yeah and and so 00:09:50.450 --> 00:09:52.370 you're going to be able to market that morning 00:09:53.100 --> 00:09:55.740 that what it's like in the morning at lunchtime 00:09:55.740 --> 00:09:58.919 at dinner time and hopefully until the sunset 00:09:58.919 --> 00:10:01.500 if you've got a park that's been that late and 00:10:01.500 --> 00:10:03.840 and maybe you do it on a day i know my water 00:10:03.840 --> 00:10:06.340 park here they do nighttime events do it on a 00:10:06.340 --> 00:10:08.159 day when you know you're going to be closed down 00:10:08.159 --> 00:10:11.240 for a nighttime event i mean we've got uh we've 00:10:11.240 --> 00:10:14.179 got a park locally that's doing like djs and 00:10:14.179 --> 00:10:16.960 adult night which i i've not attended one of 00:10:16.960 --> 00:10:19.279 those but it is definitely on my list of things 00:10:19.279 --> 00:10:21.559 to do although i'm wondering if i might be too 00:10:21.559 --> 00:10:23.659 old to be going to something like that i might 00:10:23.659 --> 00:10:26.110 be the oldest one there but i'm like super excited 00:10:26.110 --> 00:10:29.210 about this idea and and i don't know why i if 00:10:29.210 --> 00:10:30.870 they've been doing it for a long time or if it's 00:10:30.870 --> 00:10:32.210 something new it's just something that got on 00:10:32.210 --> 00:10:34.830 my radar but like you're saying like capture 00:10:34.830 --> 00:10:37.929 all of those things throughout a full day and 00:10:37.929 --> 00:10:40.710 you've got so much content to work work with 00:10:40.710 --> 00:10:43.409 and and i agree with you on the video too because 00:10:43.409 --> 00:10:46.190 i think what uh like you're saying short form 00:10:46.190 --> 00:10:49.389 even short form content is outperforming just 00:10:49.389 --> 00:10:54.320 regular posts on social media and uh some of 00:10:54.320 --> 00:10:56.220 the things that i've seen and you can certainly 00:10:56.220 --> 00:10:57.980 correct me because you are the expert here but 00:10:57.980 --> 00:11:01.039 from what i've learned is like even youtube videos 00:11:01.039 --> 00:11:04.279 are outperforming in some cases google searches 00:11:04.279 --> 00:11:08.320 yeah and then we've got ai that's a whole other 00:11:08.320 --> 00:11:12.600 thing right yeah it is a whole other thing for 00:11:12.600 --> 00:11:15.269 sure But yeah, I think just taking the time, 00:11:15.269 --> 00:11:18.110 like spending that one day and getting all that 00:11:18.110 --> 00:11:22.350 content is really going to go so far. And whenever 00:11:22.350 --> 00:11:25.590 you are in like the time of year where you're 00:11:25.590 --> 00:11:26.809 like, OK, well, we need to start thinking about 00:11:26.809 --> 00:11:28.610 our advertising. What are we going to do? Billboards. 00:11:28.690 --> 00:11:30.049 What are we going to do? These things. You're 00:11:30.049 --> 00:11:31.610 not like, oh, my gosh, we have nothing to work 00:11:31.610 --> 00:11:33.190 with. Like you'll have a ton of stuff to work 00:11:33.190 --> 00:11:37.090 with and make everything so much easier on the 00:11:37.090 --> 00:11:39.450 offseason. So then you guys are ready to go like 00:11:39.450 --> 00:11:42.759 when the season starts. Yeah, that is such a 00:11:42.759 --> 00:11:47.080 great idea. And it's fun too. Like if you've 00:11:47.080 --> 00:11:49.600 got like a couple of different hero families 00:11:49.600 --> 00:11:52.019 in there and they've got like these kids that 00:11:52.019 --> 00:11:53.779 are just, they know what they're signed up for. 00:11:54.080 --> 00:11:57.159 I hand them a GoPro and they go to town and it's 00:11:57.159 --> 00:12:00.419 the best. Like they have so much fun and you're 00:12:00.419 --> 00:12:03.639 getting so much good content. It's amazing. Wait, 00:12:03.659 --> 00:12:07.200 so you actually will give the camera to the families? 00:12:07.580 --> 00:12:10.759 Yeah. I love that. they're going down the slides 00:12:10.759 --> 00:12:13.580 and oh my gosh it's it's so much fun and they 00:12:13.580 --> 00:12:15.659 like act like they're like little youtubers like 00:12:15.659 --> 00:12:18.740 i look back on the footage it's so funny hey 00:12:18.740 --> 00:12:20.620 you know my kids would my kids would love that 00:12:20.620 --> 00:12:23.259 my kids were little youtubers now they've they've 00:12:23.259 --> 00:12:25.659 they've they've moved on hey you know i have 00:12:25.659 --> 00:12:28.460 a question from the audience actually so whatever 00:12:28.460 --> 00:12:31.580 we somebody is asking christy dillard she's saying 00:12:31.580 --> 00:12:34.179 what are some social media things that people 00:12:34.179 --> 00:12:42.279 do that are a waste of time Oh, man. I don't 00:12:42.279 --> 00:12:45.399 think anything truly on social media that people 00:12:45.399 --> 00:12:48.539 are doing is a waste of time, is a waste of your 00:12:48.539 --> 00:12:51.820 time. I have a few different parks that I handled 00:12:51.820 --> 00:12:54.960 all of their social media, both paid advertisement 00:12:54.960 --> 00:12:59.399 and just like handling like the organic posting 00:12:59.399 --> 00:13:01.759 and things like that. Anything that you put out 00:13:01.759 --> 00:13:05.799 there is going to be good from my perspective 00:13:05.799 --> 00:13:11.840 anyways. things that could be a better use of 00:13:11.840 --> 00:13:14.659 time when it comes to social media is really 00:13:14.659 --> 00:13:18.480 focusing in on maybe doing those videos like 00:13:18.480 --> 00:13:22.600 reels and things like that showing um the i know 00:13:22.600 --> 00:13:25.279 a couple different reels that i have put together 00:13:25.279 --> 00:13:28.820 that have just been regular phone videos have 00:13:28.820 --> 00:13:33.580 been showing the staff working and being together 00:13:33.580 --> 00:13:35.580 with guests, because I feel like that's always 00:13:35.580 --> 00:13:38.899 a good thing to show with parks is showing how 00:13:38.899 --> 00:13:42.379 happy different employees are to be working there. 00:13:42.600 --> 00:13:44.860 And then also showing the guests interacting 00:13:44.860 --> 00:13:48.460 with them. I feel like it like gives it a more 00:13:48.460 --> 00:13:52.320 like, I don't know, I don't want to say homey, 00:13:52.379 --> 00:13:56.940 but like just like a more real version of like 00:13:56.940 --> 00:14:02.919 the park experience. I love that idea of that. 00:14:03.139 --> 00:14:06.320 And I don't want to interrupt. I also, just because 00:14:06.320 --> 00:14:08.399 I agree with you, I don't think there really 00:14:08.399 --> 00:14:11.980 is a waste of time. And correct me if I'm wrong. 00:14:12.039 --> 00:14:14.220 Like I said, you are the expert here because 00:14:14.220 --> 00:14:17.759 I do not do social media posts. I have people 00:14:17.759 --> 00:14:19.679 who help me with that and they're better at it 00:14:19.679 --> 00:14:23.399 than I am. But from what I've learned, isn't 00:14:23.399 --> 00:14:25.519 it, you know, a lot of the algorithms reward 00:14:25.519 --> 00:14:29.149 frequency. So it is better. post even if you 00:14:29.149 --> 00:14:33.649 aren't confident about it yeah yeah i um with 00:14:33.649 --> 00:14:35.330 some of the parks that i work with we got into 00:14:35.330 --> 00:14:39.090 um a schedule of posting every single day um 00:14:39.090 --> 00:14:41.429 i know that that can be tough and unless you 00:14:41.429 --> 00:14:44.730 have someone dedicated to do that but it has 00:14:45.440 --> 00:14:49.740 it has done a lot for park recognition not only 00:14:49.740 --> 00:14:52.320 for people that maybe aren't like local to the 00:14:52.320 --> 00:14:54.659 area but the people that are local as well like 00:14:54.659 --> 00:14:57.019 they're interacting with every single thing that 00:14:57.019 --> 00:15:00.700 we're posting which only helps with your organic 00:15:00.700 --> 00:15:03.200 reach if you're not choosing to do paid advertising 00:15:03.200 --> 00:15:07.480 love that i love that So it is kind of like a 00:15:07.480 --> 00:15:10.259 pay to play type of thing. But if you really 00:15:10.259 --> 00:15:13.399 put the effort into it, it really does help. 00:15:13.580 --> 00:15:15.879 So anything that you can put out there, I feel 00:15:15.879 --> 00:15:19.080 like is going to help your park. Yeah, I agree. 00:15:19.220 --> 00:15:21.919 I think it's I think you just got to do it all 00:15:21.919 --> 00:15:25.340 the time. Do it scared. Yeah. Yeah. It's like 00:15:25.340 --> 00:15:27.580 nobody's watching. I coach a lot of business 00:15:27.580 --> 00:15:31.419 and in and outside of this industry. And when 00:15:31.419 --> 00:15:33.379 they ask me, like, what's too much? And I'm like, 00:15:33.440 --> 00:15:36.860 it's never too much. It just posts like nobody's 00:15:36.860 --> 00:15:39.840 watching because you've got to stay top of mind. 00:15:39.980 --> 00:15:43.379 Yeah. Actually, for those, I think for those 00:15:43.379 --> 00:15:45.000 attractions that maybe are watching that are 00:15:45.000 --> 00:15:49.139 open throughout the year, you know, our seasonal 00:15:49.139 --> 00:15:52.519 attractions get a little bit of, I'm trying to 00:15:52.519 --> 00:15:54.759 think of the right word here. They get, they're 00:15:54.759 --> 00:15:56.679 kind of special because of the seasonality. They 00:15:56.679 --> 00:15:59.799 get that like. What, what, what, that mystique 00:15:59.799 --> 00:16:03.399 because they're only open. Yeah. People are more 00:16:03.399 --> 00:16:05.559 like, more like excited when they are posting 00:16:05.559 --> 00:16:07.299 things because they're only open for a short 00:16:07.299 --> 00:16:10.669 amount of time as opposed to. And I don't know, 00:16:10.730 --> 00:16:12.750 I kind of mentioned to you earlier, you know, 00:16:12.789 --> 00:16:14.789 water parks are certainly like we're water park 00:16:14.789 --> 00:16:17.750 people at my house. And so it's something that 00:16:17.750 --> 00:16:19.929 we look forward to all winter. It's something 00:16:19.929 --> 00:16:22.809 we plan and we talk about. And, you know, I've 00:16:22.809 --> 00:16:25.289 got a sister with a birthday in July and we know 00:16:25.289 --> 00:16:26.970 we're going to get a cabana for her birthday. 00:16:27.029 --> 00:16:29.909 You know, it's something that we plan. But I 00:16:29.909 --> 00:16:32.250 think for those attractions that might be watching 00:16:32.250 --> 00:16:35.919 that are. open all year long you know they're 00:16:35.919 --> 00:16:38.179 struggling to stay top of mind they've got to 00:16:38.179 --> 00:16:39.720 remind people that they're there when the kids 00:16:39.720 --> 00:16:43.600 go back to school yeah yeah it's so true yeah 00:16:43.600 --> 00:16:46.240 i think again with those that are open all year 00:16:46.240 --> 00:16:50.200 round establish a regular posting schedule so 00:16:50.200 --> 00:16:53.730 that you are keeping top of mind for people who 00:16:53.730 --> 00:16:56.009 are interacting with your different social pages 00:16:56.009 --> 00:16:58.230 and things like that. Even your website, making 00:16:58.230 --> 00:17:00.529 sure that that is always updated with new things 00:17:00.529 --> 00:17:02.450 that are happening or events that are happening. 00:17:02.509 --> 00:17:05.049 So then people know that you're still there and 00:17:05.049 --> 00:17:07.230 you're still ready to have fun all year long. 00:17:07.730 --> 00:17:10.210 Yeah, I love that. Now, I know you've worked 00:17:10.210 --> 00:17:13.809 with both domestic and international parks, and 00:17:13.809 --> 00:17:16.430 I'm curious if you've seen any key differences 00:17:16.430 --> 00:17:19.930 in the visual approach or branding across those 00:17:19.930 --> 00:17:27.619 two. From one place to the other. Yeah. I think 00:17:27.619 --> 00:17:31.059 the only like major difference that I see with 00:17:31.059 --> 00:17:34.339 between international and just staying here locally 00:17:34.339 --> 00:17:38.599 in the States is those international brands. 00:17:38.779 --> 00:17:42.299 They really have to make like a punch with. unique 00:17:42.299 --> 00:17:45.660 things to do because people are taking major 00:17:45.660 --> 00:17:49.099 vacations and hitting those destinations. So 00:17:49.099 --> 00:17:51.099 just making sure that like everything that they're 00:17:51.099 --> 00:17:53.559 putting out there is maybe unique things that 00:17:53.559 --> 00:17:55.960 they cannot, that people can't do if they're 00:17:55.960 --> 00:17:59.259 back at home. But on the flip side of that, with 00:17:59.259 --> 00:18:01.759 the ones that are here in the States, and I can 00:18:01.759 --> 00:18:03.859 only speak of their perspective because I am 00:18:03.859 --> 00:18:06.940 from here and I'm not like a local in the international 00:18:06.940 --> 00:18:11.240 like markets there. But the ones that are here, 00:18:11.339 --> 00:18:15.839 in the states it may not be as important to say 00:18:15.839 --> 00:18:18.819 we have all these unique things because you get 00:18:18.819 --> 00:18:21.500 the local crowds coming in and you have people 00:18:21.500 --> 00:18:23.680 who are traveling but you know traveling state 00:18:23.680 --> 00:18:25.700 to state is not the same as like taking an international 00:18:25.700 --> 00:18:29.099 trip so it may not be as important to those people 00:18:29.099 --> 00:18:33.269 to be to say like oh I I rode the world's tallest 00:18:33.269 --> 00:18:34.990 roller coaster. You know, you know what I'm saying? 00:18:35.089 --> 00:18:37.730 So I think that was the only like when I was 00:18:37.730 --> 00:18:39.710 thinking about it, like the only major difference 00:18:39.710 --> 00:18:44.230 between those type of messaging for the different 00:18:44.230 --> 00:18:47.329 parks. Well, I think I think what's kind of interesting 00:18:47.329 --> 00:18:50.349 about what you said and and also kind of looking 00:18:50.349 --> 00:18:55.210 at the video and the photography that is being 00:18:55.210 --> 00:18:56.470 done, let's say that you're doing that eight 00:18:56.470 --> 00:19:00.759 hour day, just kind of self in the. the parks 00:19:00.759 --> 00:19:04.400 perspective, you know, knowing what to do. I 00:19:04.400 --> 00:19:07.000 mean, would you say that, and I'm just using 00:19:07.000 --> 00:19:08.339 this as an example because it's something that 00:19:08.339 --> 00:19:10.299 came up because we were looking at cabanas for 00:19:10.299 --> 00:19:14.819 my sister's birthday, was, you know, could you 00:19:14.819 --> 00:19:17.579 do a video that talks about the different areas 00:19:17.579 --> 00:19:20.400 of the cabanas? You know, are those the things 00:19:20.400 --> 00:19:21.940 that you're talking about getting done during 00:19:21.940 --> 00:19:25.140 that day? Like explaining what the guests can 00:19:25.140 --> 00:19:28.940 do when they're there? Or are we just taking 00:19:28.940 --> 00:19:31.220 video? photos and videos, you know, what are 00:19:31.220 --> 00:19:35.359 some of the ideas maybe of, I mean, for me, if 00:19:35.359 --> 00:19:37.819 somebody posted that on YouTube, like, hey, these 00:19:37.819 --> 00:19:40.099 are where our cabanas are located. This is the 00:19:40.099 --> 00:19:42.720 view you get because I'm showing you this video. 00:19:43.059 --> 00:19:46.500 I feel like that's really powerful for somebody 00:19:46.500 --> 00:19:48.819 like me who's planning the day for my family. 00:19:49.260 --> 00:19:51.359 Yeah, definitely. And that is like a really good 00:19:51.359 --> 00:19:54.880 content idea anyways, because that can not only 00:19:54.880 --> 00:19:56.619 be used on social, but that can be used on your 00:19:56.619 --> 00:19:58.420 website. And it's going to help clear up a lot 00:19:58.420 --> 00:20:03.289 of questions because with. i also offer web design 00:20:03.289 --> 00:20:05.329 and i can see the questions that are coming through 00:20:05.329 --> 00:20:07.710 the website on what people are asking and the 00:20:07.710 --> 00:20:10.210 majority of the questions are about cabanas um 00:20:10.210 --> 00:20:13.410 so if you had a video out there that's that posted 00:20:13.410 --> 00:20:15.769 up on your cabana page that says here's what 00:20:15.769 --> 00:20:18.390 it looks like um for this cabana here's what 00:20:18.390 --> 00:20:21.190 is offered within your cabana rental and then 00:20:21.190 --> 00:20:24.069 have a cabana server come up and say this is 00:20:24.069 --> 00:20:26.029 also what you get and all of these things to 00:20:26.029 --> 00:20:28.910 really show people um the value add when they 00:20:28.910 --> 00:20:31.710 do book a cabana so i think like yeah there are 00:20:31.710 --> 00:20:34.009 whenever i do work with parks they're obviously 00:20:34.009 --> 00:20:35.930 all parks are different they all have different 00:20:35.930 --> 00:20:37.589 requests and things that they think are really 00:20:37.589 --> 00:20:42.690 important to their park um so i think if um a 00:20:42.690 --> 00:20:45.349 park is talking about what what can we do to 00:20:45.349 --> 00:20:47.890 help out with our cabanas that's definitely would 00:20:47.890 --> 00:20:52.269 be an amazing way of uh promoting your cabanas 00:20:52.269 --> 00:20:54.630 and just clearing up questions that people yeah 00:20:54.630 --> 00:20:57.509 and i love that and you know our audience is 00:20:57.509 --> 00:21:00.910 made up of we've we have we have all the different 00:21:00.910 --> 00:21:02.930 types of attractions so i would imagine that 00:21:02.930 --> 00:21:06.230 could apply to a museum or a family entertainment 00:21:06.230 --> 00:21:10.190 center like take a video of the party rooms yeah 00:21:10.190 --> 00:21:13.470 yeah well mom doesn't always know what to expect 00:21:13.470 --> 00:21:16.569 i've planned a lot of kids parties at these events 00:21:16.569 --> 00:21:19.049 and not knowing what the room's going to look 00:21:19.049 --> 00:21:22.069 like until i get there and that sometimes doesn't 00:21:22.069 --> 00:21:23.650 work out the way that you think it's going to 00:21:23.650 --> 00:21:25.869 look out so i can see where not only could you 00:21:25.869 --> 00:21:29.420 use that for your marketing but also it's telling 00:21:29.420 --> 00:21:32.500 that story of what that day is going to be like. 00:21:32.640 --> 00:21:35.720 Yeah. Well, I'd love to move into maps. I know 00:21:35.720 --> 00:21:39.400 that's something that you talk a lot about, maps 00:21:39.400 --> 00:21:42.960 and that imagery. And I'm curious on your perspective, 00:21:43.119 --> 00:21:46.759 you know, what makes a map more than just a navigational 00:21:46.759 --> 00:21:48.839 tool? Because I know currently that's probably 00:21:48.839 --> 00:21:51.460 how most parks are using it, but it is so much 00:21:51.460 --> 00:21:55.289 more. Yeah. oh my gosh i i could talk about maps 00:21:55.289 --> 00:21:59.170 all day i i just it's like my like really be 00:21:59.170 --> 00:22:01.589 besides like water park it's like my niche thing 00:22:01.589 --> 00:22:05.890 within the niche um but i really think that maps 00:22:05.890 --> 00:22:10.809 are so important because when someone when a 00:22:10.809 --> 00:22:14.210 guest is coming to your website they they can 00:22:14.210 --> 00:22:16.450 put together maybe the images that you have on 00:22:16.450 --> 00:22:19.069 your website all the information but they're 00:22:19.069 --> 00:22:22.470 never really getting a full view of what your 00:22:22.470 --> 00:22:26.269 park has to offer and that's what maps do you're 00:22:26.269 --> 00:22:29.430 able to see a bird's eye view down on all of 00:22:29.430 --> 00:22:31.230 your different attractions where they are laid 00:22:31.230 --> 00:22:34.890 out um and how accessible things are too because 00:22:34.890 --> 00:22:36.809 that's super important if like someone is coming 00:22:36.809 --> 00:22:38.650 to your park they're worried about how far they 00:22:38.650 --> 00:22:41.829 have to walk or things like that so i think like 00:22:41.829 --> 00:22:46.410 having a map that super clear in showing everything 00:22:46.410 --> 00:22:49.569 that your facility has to offer but also looks 00:22:49.569 --> 00:22:53.029 really fun is like so important and I think it 00:22:53.029 --> 00:22:55.890 it's one of the things that your website needs 00:22:55.890 --> 00:23:01.670 in order to get the people understanding what 00:23:01.670 --> 00:23:04.410 your park is and also excited and then when it 00:23:04.410 --> 00:23:08.019 comes to the map within the park, obviously that's 00:23:08.019 --> 00:23:10.420 when it becomes a major navigational tool, not 00:23:10.420 --> 00:23:13.779 only for people who are looking at it on their 00:23:13.779 --> 00:23:16.599 own, but also helping out employees point out 00:23:16.599 --> 00:23:18.619 different things to guests to make sure that 00:23:18.619 --> 00:23:21.160 they know where they're going. So I think park 00:23:21.160 --> 00:23:24.380 maps are really important. And I also just, I 00:23:24.380 --> 00:23:27.099 really love designing them as well. Well, I love 00:23:27.099 --> 00:23:29.140 that you brought up the accessibility piece because 00:23:29.140 --> 00:23:31.579 we've had, we've actually had a number of accessibility 00:23:31.579 --> 00:23:34.079 advocates on the show here. And one of the things 00:23:34.079 --> 00:23:36.480 that mentioned, and I think you just kind of 00:23:36.480 --> 00:23:38.940 confirmed that was that, you know, a lot of times 00:23:38.940 --> 00:23:41.700 guests with those needs, they're not necessarily 00:23:41.700 --> 00:23:45.200 looking for you to, you know, change the whole 00:23:45.200 --> 00:23:47.160 park to accommodate whatever needs they have, 00:23:47.200 --> 00:23:48.759 but what they are looking for is information 00:23:48.759 --> 00:23:52.880 so they can plan their day. And so, you know, 00:23:52.880 --> 00:23:55.220 just going back to that idea and you guys can 00:23:55.220 --> 00:23:57.119 thank us for this idea later, because this is 00:23:57.119 --> 00:24:00.650 a great marketing idea. i think going back to 00:24:00.650 --> 00:24:02.509 that video like even if you showed a video this 00:24:02.509 --> 00:24:05.029 is how close the cabana is to the restroom if 00:24:05.029 --> 00:24:08.009 you need accessibility or doing a video that 00:24:08.009 --> 00:24:11.549 shows all of the accessible things that you know 00:24:11.549 --> 00:24:14.410 ways that they are accommodating because you 00:24:14.410 --> 00:24:19.630 know i think that is so huge I work on a project 00:24:19.630 --> 00:24:23.230 for a company called Outlier that is focused 00:24:23.230 --> 00:24:26.210 on accessibility in film, television and media 00:24:26.210 --> 00:24:29.410 and now attractions. And what's interesting to 00:24:29.410 --> 00:24:35.630 me is that it's a big percentage of people. If 00:24:35.630 --> 00:24:40.579 you just don't tell them using your map. how 00:24:40.579 --> 00:24:42.259 they're going to be able to navigate their day, 00:24:42.420 --> 00:24:44.660 you might lose that business. And it's what, 00:24:44.680 --> 00:24:49.400 25 % of people now have some sort of need with 00:24:49.400 --> 00:24:52.259 regards to accessibility. So that's a big number 00:24:52.259 --> 00:24:55.359 when you think about how huge. the market is 00:24:55.359 --> 00:24:57.299 and how much money we're losing when we just 00:24:57.299 --> 00:24:59.740 don't tell that story exactly and it's not even 00:24:59.740 --> 00:25:02.799 just the people with the with those needs they're 00:25:02.799 --> 00:25:05.039 bringing their family so you're also missing 00:25:05.039 --> 00:25:08.400 out on that as well so i think it's like really 00:25:08.400 --> 00:25:11.000 it's really important to take those people into 00:25:11.000 --> 00:25:14.819 consideration as well um and back to your point 00:25:14.819 --> 00:25:17.710 with like doing a video and all of that um on 00:25:17.710 --> 00:25:21.490 your website you have the capability to put an 00:25:21.490 --> 00:25:24.490 accessibility menu on there you can add those 00:25:24.490 --> 00:25:27.450 videos to that so people um it doesn't need to 00:25:27.450 --> 00:25:29.450 be like on your site if you're worried about 00:25:29.450 --> 00:25:32.069 taking up space but like if you you can add those 00:25:32.069 --> 00:25:34.589 videos to that accessibility menu so then those 00:25:34.589 --> 00:25:37.170 people will see that right off the bat and then 00:25:37.170 --> 00:25:39.089 they'll answer all their questions or hopefully 00:25:39.089 --> 00:25:41.730 most of their questions i love that i think that 00:25:41.730 --> 00:25:44.529 is an amazing idea you guys can thank us later 00:25:44.529 --> 00:25:47.119 send stephanie a message Because I think that 00:25:47.119 --> 00:25:49.819 that's huge. I think it's huge. Well, you know, 00:25:49.839 --> 00:25:51.579 kind of going back to the mapping, you know, 00:25:51.579 --> 00:25:57.559 I'm curious how an outdated park map. I never 00:25:57.559 --> 00:26:01.039 like to talk about the negative impact that things 00:26:01.039 --> 00:26:04.460 have, but we know that there is probably a negative 00:26:04.460 --> 00:26:07.519 impact on the perception of the attractions when 00:26:07.519 --> 00:26:10.680 they have an outdated map. What do you see happening 00:26:10.680 --> 00:26:12.859 right now for those parks that are not updating 00:26:12.859 --> 00:26:16.819 these things? I think it just goes back to making 00:26:16.819 --> 00:26:20.000 sure that the guests know what their visit is 00:26:20.000 --> 00:26:22.079 going to be like before they get there, especially 00:26:22.079 --> 00:26:23.920 those guests who have never visited your facility 00:26:23.920 --> 00:26:27.180 before. So if you're running on an outdated map, 00:26:27.519 --> 00:26:31.769 then you added in. a new attraction or things 00:26:31.769 --> 00:26:33.390 like that you're missing out on those people 00:26:33.390 --> 00:26:35.230 that might have been excited about that new attraction 00:26:35.230 --> 00:26:37.950 if you're not showing them what's there on their 00:26:37.950 --> 00:26:41.210 map um but to turn a negative into a positive 00:26:41.210 --> 00:26:45.210 it's easy fixes it is like i have worked on maps 00:26:45.210 --> 00:26:48.390 where we started from ground zero to maps that 00:26:48.390 --> 00:26:51.869 have been redesigned over and over and over again 00:26:51.869 --> 00:26:53.930 adding on attractions and things like that so 00:26:53.930 --> 00:26:56.390 it's really an easy fix you just got to make 00:26:56.390 --> 00:26:59.210 sure that when you either have your attraction 00:26:59.210 --> 00:27:01.950 there or if you're planning on it that that's 00:27:01.950 --> 00:27:04.670 in the works and then it's all updated so because 00:27:04.670 --> 00:27:06.730 if you imagine like if you're going to a park 00:27:06.730 --> 00:27:09.730 and like you see the map and then you're like 00:27:09.730 --> 00:27:13.130 oh okay well I was expecting this to be here 00:27:13.130 --> 00:27:16.150 and it's not anymore or like you had this attraction 00:27:16.150 --> 00:27:18.230 it's not there anymore or something like that 00:27:18.230 --> 00:27:20.410 like I don't know. I just think it's really important 00:27:20.410 --> 00:27:23.990 to make sure that, again, your guests who are 00:27:23.990 --> 00:27:27.910 spending their hard -earned money at your facility, 00:27:28.230 --> 00:27:31.430 their experience is 100 % accurate to what you're 00:27:31.430 --> 00:27:33.890 portraying out there, your story, your park story. 00:27:34.430 --> 00:27:38.849 Yeah, I agree. Because if you go looking at the 00:27:38.849 --> 00:27:40.509 map and then you show up and that ride doesn't 00:27:40.509 --> 00:27:42.829 exist anymore, or even when the ride's just closed. 00:27:43.250 --> 00:27:47.299 Yeah. Right? That's disappointing. thing at times 00:27:47.299 --> 00:27:49.759 right like i have a favorite ride i like to ride 00:27:49.759 --> 00:27:53.440 and it's it's it's for whatever reason it's not 00:27:53.440 --> 00:27:56.940 open a lot i mean it seems like a difficult ride 00:27:56.940 --> 00:28:00.640 to maintain this particular ride and um you know 00:28:00.640 --> 00:28:02.859 it's nice when you're kind of prepped for it 00:28:02.859 --> 00:28:06.859 versus you know, showing up and having that little 00:28:06.859 --> 00:28:09.579 bit of disappointment. So I can see how you can 00:28:09.579 --> 00:28:12.180 communicate with your guests, these things through 00:28:12.180 --> 00:28:14.859 the mapping. And, you know, I'm curious what 00:28:14.859 --> 00:28:19.500 the process, what is the process look like for 00:28:19.500 --> 00:28:21.880 working with a park to translate it into physical 00:28:21.880 --> 00:28:25.720 space, into a compelling artistic map? You know, 00:28:25.740 --> 00:28:28.180 can you take us through kind of like, what is 00:28:28.180 --> 00:28:31.099 that process for those? Believe it or not, we 00:28:31.099 --> 00:28:33.200 still have parks, even a gate master one that 00:28:33.200 --> 00:28:37.769 we work with. that don't have maps. And I think 00:28:37.769 --> 00:28:40.769 there's maybe some fear around how to translate 00:28:40.769 --> 00:28:47.230 that into the map. How do we turn that into the 00:28:47.230 --> 00:28:50.150 map? I mean, with that, I know you probably have 00:28:50.150 --> 00:28:53.210 some IP and things that you may not want to share 00:28:53.210 --> 00:28:54.769 with us, but I'm just curious if you can help 00:28:54.769 --> 00:28:57.569 ease the minds of some of the parks that are 00:28:57.569 --> 00:29:01.730 about to take this on and what that process looks 00:29:01.730 --> 00:29:05.009 like. Mm hmm. There's no secret sauce. Honestly, 00:29:05.210 --> 00:29:08.049 like I hand draw all the maps and then I digitally 00:29:08.049 --> 00:29:09.950 illustrate it. So there's nothing that I'm hiding 00:29:09.950 --> 00:29:13.869 with what I'm doing. A little backstory is I 00:29:13.869 --> 00:29:17.630 wanted to be an architect and I went to school 00:29:17.630 --> 00:29:19.650 and I was like, I don't care about load bearing 00:29:19.650 --> 00:29:25.009 walls or fascias. But I was like, but I still 00:29:25.009 --> 00:29:28.509 like designing and I like knowing where things 00:29:28.509 --> 00:29:30.630 are and things like that. But I like the fun 00:29:30.630 --> 00:29:33.849 aspect of it. Anyways, when it comes to park 00:29:33.849 --> 00:29:37.630 maps, the process seems like it would be daunting, 00:29:37.890 --> 00:29:41.730 but it really isn't because I have designed for... 00:29:42.160 --> 00:29:46.259 parks that I have visited before. So then I'm 00:29:46.259 --> 00:29:48.220 able to pull from what I already know about those 00:29:48.220 --> 00:29:50.680 parks. And I've designed from parks that I've 00:29:50.680 --> 00:29:55.059 never visited before. So when I work with a park, 00:29:55.160 --> 00:29:58.259 I first start off by going to Google Earth. I 00:29:58.259 --> 00:29:59.980 don't know if anyone still uses it. I think I'm 00:29:59.980 --> 00:30:02.180 the one that's still keeping that whole program 00:30:02.180 --> 00:30:04.680 alive. It's not Google Maps, it's Google Earth. 00:30:04.759 --> 00:30:08.660 So you're looking everything top down. So I first 00:30:08.660 --> 00:30:10.559 start off by looking at that and I'm able to 00:30:10.559 --> 00:30:13.420 see a general layout. out of what the bird's 00:30:13.420 --> 00:30:16.079 eye view of that park looks like and then from 00:30:16.079 --> 00:30:18.680 there if they've made changes from that view 00:30:18.680 --> 00:30:22.559 that I'm seeing I'm able to work with like the 00:30:22.559 --> 00:30:24.359 general managers or park owners and things like 00:30:24.359 --> 00:30:27.740 that to get new photos of attractions that they've 00:30:27.740 --> 00:30:30.299 had different layouts of different things and 00:30:30.299 --> 00:30:32.980 if they've changed colors with their different 00:30:32.980 --> 00:30:35.500 attractions and then from there I sketch it out 00:30:36.329 --> 00:30:39.009 We have one phase where I show them the wireframe, 00:30:39.210 --> 00:30:42.269 which is basically just the sketch plus some 00:30:42.269 --> 00:30:44.910 of the lines in there. And then from there, we 00:30:44.910 --> 00:30:48.109 kind of tailor it to what they're seeing in the 00:30:48.109 --> 00:30:49.950 park, what it actually looks like and what it 00:30:49.950 --> 00:30:52.410 looks like in the map. And then once all of those 00:30:52.410 --> 00:30:56.690 lines are set up, then I just color it in and 00:30:56.690 --> 00:31:00.589 put in some fun characters. And that's basically 00:31:00.589 --> 00:31:03.529 it. The whole process takes around... two to 00:31:03.529 --> 00:31:05.190 three months with back and forth communication 00:31:05.190 --> 00:31:08.069 and just me being able to get all of those details 00:31:08.069 --> 00:31:11.849 in there. But yeah, it's, it's a pretty straightforward 00:31:11.849 --> 00:31:14.849 process. It's not, it's not super daunting. At 00:31:14.849 --> 00:31:17.029 least I hope it's not for parks that are working 00:31:17.029 --> 00:31:20.450 with me. But I think it's really important that 00:31:20.450 --> 00:31:24.829 the map is fun, but super clear because it has 00:31:24.829 --> 00:31:28.930 to be a good balance of both. So yeah, that's 00:31:28.930 --> 00:31:31.920 basically. You're right. You're communicating 00:31:31.920 --> 00:31:35.579 with your guests. So you do want it to be clear. 00:31:36.140 --> 00:31:38.140 And I'm sure there is a little bit of balance 00:31:38.140 --> 00:31:40.319 between that and the branding. And then, like 00:31:40.319 --> 00:31:43.640 you said, the characters that might be or the 00:31:43.640 --> 00:31:48.460 mascots that many of our parks have. You know, 00:31:48.500 --> 00:31:50.559 I like to talk a little bit about innovation 00:31:50.559 --> 00:31:53.000 on this show and innovation in practice. And 00:31:53.000 --> 00:31:55.839 I know we kind of touched a little bit on AI 00:31:55.839 --> 00:31:59.990 and where things are going. i'm curious you know 00:31:59.990 --> 00:32:04.509 if you see ai being used to enhance photo and 00:32:04.509 --> 00:32:06.690 video marketing over the next three to five years 00:32:06.690 --> 00:32:09.250 or if you just you know what are your general 00:32:09.250 --> 00:32:11.630 thoughts around it because i i have mixed feelings 00:32:11.630 --> 00:32:14.930 on it but i'm curious how you feel about it so 00:32:14.930 --> 00:32:17.490 i'm kind of in your same boat with mixed feelings 00:32:17.490 --> 00:32:22.930 about it um i do not think um right now that 00:32:22.930 --> 00:32:27.150 any ai should be used with imagery um because 00:32:27.150 --> 00:32:31.650 again it's kind of in my opinion it kind of misleads 00:32:31.650 --> 00:32:35.349 the guests a little bit um i feel like it's very 00:32:35.349 --> 00:32:38.329 important to show your attractions the way that 00:32:38.329 --> 00:32:43.930 they look um and also like AI is getting getting 00:32:43.930 --> 00:32:46.589 good getting better but still sometimes it adds 00:32:46.589 --> 00:32:49.250 a tooth an extra tooth or an extra hand in there 00:32:49.250 --> 00:32:52.809 and things like that so like I just I feel like 00:32:52.809 --> 00:32:56.930 there is a human element when it comes to creating 00:32:56.930 --> 00:33:01.130 really good imagery with photo and video and 00:33:01.130 --> 00:33:03.750 even even with some of the graphic design work 00:33:03.750 --> 00:33:06.710 that I do as well like there's just that that 00:33:06.710 --> 00:33:11.940 touch of human personality in there that I feel 00:33:11.940 --> 00:33:14.200 like really translates to the final product. 00:33:15.720 --> 00:33:18.660 When it comes to like other uses of AI, maybe 00:33:18.660 --> 00:33:21.599 like generating captions, things like that, like 00:33:21.599 --> 00:33:25.339 a little bit more lenient on those things, I 00:33:25.339 --> 00:33:30.019 think. But still, I think overall, like your 00:33:30.019 --> 00:33:36.640 park is run by humans. attended to like humans 00:33:36.640 --> 00:33:38.720 come into the park so it's like i don't know 00:33:38.720 --> 00:33:41.259 i don't know it's a hard subject and honestly 00:33:41.259 --> 00:33:44.039 it's a hard it's a hard thing to kind of wrap 00:33:44.039 --> 00:33:48.920 my head around being creative um overall with 00:33:48.920 --> 00:33:51.839 having like the conversation with ai i think 00:33:51.839 --> 00:33:55.160 um it's a really powerful tool but i do believe 00:33:55.160 --> 00:34:01.740 that humans are creative and yeah Yeah, no, I 00:34:01.740 --> 00:34:04.299 can totally appreciate that. Plus, I think, you 00:34:04.299 --> 00:34:07.799 know, like you said, the guest. I like what you 00:34:07.799 --> 00:34:09.159 said about it can be a little bit misleading 00:34:09.159 --> 00:34:12.519 to the guest. Right. Because a photo is a photo 00:34:12.519 --> 00:34:17.519 like they can they can see that when they come 00:34:17.519 --> 00:34:21.119 to the. And I think that that has impact on their 00:34:21.119 --> 00:34:24.079 experience, especially like you said, these these 00:34:24.079 --> 00:34:25.840 families are spending their hard earned monies. 00:34:25.840 --> 00:34:28.179 It's an investment. I say this all the time on 00:34:28.179 --> 00:34:30.559 the show. You know, it's an investment to visit 00:34:30.559 --> 00:34:33.039 our parks and attractions. And we don't take 00:34:33.039 --> 00:34:35.699 that. I mean, most of us do not take that lightly. 00:34:35.800 --> 00:34:37.920 We're super grateful and love the families that 00:34:37.920 --> 00:34:42.179 are that are patrons of these facilities, for 00:34:42.179 --> 00:34:45.030 sure, because we couldn't do this business. without 00:34:45.030 --> 00:34:48.250 them. And, you know, many of the attractions 00:34:48.250 --> 00:34:51.210 that are out there and water parks are there 00:34:51.210 --> 00:34:53.969 to create joy for these families. And I think 00:34:53.969 --> 00:34:57.829 that that is, you know, it's just something the 00:34:57.829 --> 00:35:00.969 world needs. I love our industry so much. It 00:35:00.969 --> 00:35:02.769 is something the world needs. I mean, I even, 00:35:02.809 --> 00:35:05.349 I mentioned earlier on the show, I just got back 00:35:05.349 --> 00:35:10.280 from going on a bunch of different countries 00:35:10.280 --> 00:35:14.719 in Europe. And over and over again, I found myself 00:35:14.719 --> 00:35:16.900 looking, what are the attractions that I can 00:35:16.900 --> 00:35:18.880 visit? Because it's going to give me a taste 00:35:18.880 --> 00:35:23.019 of that experience that we're having. And then 00:35:23.019 --> 00:35:26.440 also to your point on the marketing and the communication 00:35:26.440 --> 00:35:30.119 and kind of understanding, you know, what is 00:35:30.119 --> 00:35:31.920 that experience going to be like is important, 00:35:32.059 --> 00:35:33.760 especially if somebody has never been to your 00:35:33.760 --> 00:35:38.309 park before. You know, kind of leaving this on 00:35:38.309 --> 00:35:41.269 finding the fun. I know you're passionate about 00:35:41.269 --> 00:35:44.829 bringing a sense of fun into business in a world 00:35:44.829 --> 00:35:47.730 full of seriousness. And I don't feel like our 00:35:47.730 --> 00:35:51.929 business is very serious. I mean, it is a real 00:35:51.929 --> 00:35:56.690 thing. You know, what's a simple change attractions 00:35:56.690 --> 00:36:00.269 can make to remind both their guests and their 00:36:00.269 --> 00:36:06.030 staff that we are in the business of fun? I think 00:36:06.030 --> 00:36:14.409 what what part what facilities can do is I don't 00:36:14.409 --> 00:36:16.590 know just when people I always like think about 00:36:16.590 --> 00:36:18.590 like walking through the door places and really 00:36:18.590 --> 00:36:22.829 like seeing like what what everything is that's 00:36:22.829 --> 00:36:25.369 there but also just that feeling of like I'm 00:36:25.369 --> 00:36:29.409 so excited to like be here I think Having that, 00:36:29.409 --> 00:36:33.070 like, translated through the way that your employees 00:36:33.070 --> 00:36:36.409 interact with your guests and just making sure 00:36:36.409 --> 00:36:39.289 that, like, all of your, like, I don't know, 00:36:39.309 --> 00:36:41.269 your, like, signage and everything is just super 00:36:41.269 --> 00:36:44.929 positive and super exciting to look at, I think 00:36:44.929 --> 00:36:47.429 really just helps, like, feed that excitement 00:36:47.429 --> 00:36:50.650 of people that are there to have fun for that 00:36:50.650 --> 00:36:54.909 day. And this is a fun industry. So, like, really 00:36:54.909 --> 00:36:59.039 just, like, go in with it. be so fun like with 00:36:59.039 --> 00:37:01.880 everything that the your facility has to offer 00:37:01.880 --> 00:37:05.239 I think even like down to like I don't know just 00:37:05.239 --> 00:37:08.159 like the little signs like that are at the park 00:37:08.159 --> 00:37:11.300 like having like your mascot on there like I 00:37:11.300 --> 00:37:14.119 don't know just making it just so that everyone 00:37:14.119 --> 00:37:17.179 who is there and in that environment knows that 00:37:17.179 --> 00:37:21.179 fun is like the priority because life is tough 00:37:21.179 --> 00:37:24.239 like you go to a fun place like a water park 00:37:24.239 --> 00:37:26.440 like that's all you should be worried about is 00:37:26.440 --> 00:37:31.059 just having fun yeah it's it's so true life and 00:37:31.059 --> 00:37:33.139 what's happening outside the gates of these parks 00:37:33.139 --> 00:37:35.519 you know i just visited epic universe and i know 00:37:35.519 --> 00:37:38.019 like every park listening is going to have the 00:37:38.019 --> 00:37:41.940 tools or the resources that that that had and 00:37:41.940 --> 00:37:44.780 i was there for an iapa meetup so we got like 00:37:44.780 --> 00:37:47.840 two or three hours in the park but you know one 00:37:47.840 --> 00:37:51.739 of the things that i will say is just You know, 00:37:51.760 --> 00:37:54.960 even for those few hours, you know, I just got 00:37:54.960 --> 00:37:58.659 off a plane from London. So, you know, legit 00:37:58.659 --> 00:38:04.400 jet lagged. It was we left at 8 a .m. and arrived 00:38:04.400 --> 00:38:07.800 at 3 p .m. So that's like a difference in Orlando 00:38:07.800 --> 00:38:12.500 at six. But, you know, even despite all of that, 00:38:12.519 --> 00:38:14.940 all of a sudden I was taken to this whole other 00:38:14.940 --> 00:38:18.059 place. And I think that. the situation or the 00:38:18.059 --> 00:38:21.320 feeling that we want to give our guests when 00:38:21.320 --> 00:38:23.280 they show up at our parks. And that's what we 00:38:23.280 --> 00:38:25.219 want them to expect from us. That's what they 00:38:25.219 --> 00:38:27.980 are expecting from us. And so, so much of what 00:38:27.980 --> 00:38:30.400 you've shared today helps create that picture 00:38:30.400 --> 00:38:33.820 of what that looks like. Yeah. And I do want 00:38:33.820 --> 00:38:36.039 to touch on what you're saying with your staff 00:38:36.039 --> 00:38:39.539 as well, just because I recently last month. 00:38:40.360 --> 00:38:42.420 went to a park and took photos and everything 00:38:42.420 --> 00:38:46.539 and we had like a few hours at the tail end of 00:38:46.539 --> 00:38:49.079 the day where it was just the the staff going 00:38:49.079 --> 00:38:51.019 down the slides and stuff like that i just had 00:38:51.019 --> 00:38:53.360 particular photos that i wanted to get and i 00:38:53.360 --> 00:38:55.099 knew that if we sent some of the lifeguards down 00:38:55.099 --> 00:38:57.960 the slides and i can tell them when exactly like 00:38:57.960 --> 00:39:01.440 to look at the camera we would get it but just 00:39:01.440 --> 00:39:04.719 that feeling of like the those staff members 00:39:04.719 --> 00:39:08.380 having such a good time and like that camaraderie 00:39:08.380 --> 00:39:11.039 like within them like I don't know just brought 00:39:11.039 --> 00:39:13.559 me back to like my lifeguard days and like how 00:39:13.559 --> 00:39:15.900 much fun I was having when I was working there 00:39:15.900 --> 00:39:18.619 I think also fostering it on that side not just 00:39:18.619 --> 00:39:20.800 your guest experience but also your staff experience 00:39:20.800 --> 00:39:23.920 too is like so important because it just translates 00:39:23.920 --> 00:39:26.760 it really does like I people I mean obviously 00:39:26.760 --> 00:39:28.900 people the staff knew I was there for photos 00:39:28.900 --> 00:39:31.199 because I have a camera in my hand but I was 00:39:31.199 --> 00:39:32.860 kind of looking out and seeing like like how 00:39:32.860 --> 00:39:34.659 that they were interacting with their guests. 00:39:34.800 --> 00:39:37.599 And they were so positive, giving high fives, 00:39:37.599 --> 00:39:40.460 talking about how their days were going and things 00:39:40.460 --> 00:39:42.599 like that. And like, I don't know, just asking 00:39:42.599 --> 00:39:44.199 silly questions to the guests before they push 00:39:44.199 --> 00:39:46.440 them down the slide. And I feel like because 00:39:46.440 --> 00:39:51.539 they had that like fun, like staff environment, 00:39:51.860 --> 00:39:54.019 that they were able to translate that to their 00:39:54.019 --> 00:39:56.239 guests. So I think it's not, like I said, it's 00:39:56.239 --> 00:39:57.820 not just important for your guest experience, 00:39:57.980 --> 00:40:00.960 but also for your staff experience too. And I 00:40:00.960 --> 00:40:04.179 mean, I think it's great because if you're working 00:40:04.179 --> 00:40:06.539 as a lifeguard and you're in your teenage years 00:40:06.539 --> 00:40:08.519 or college years, like you're building core memories 00:40:08.519 --> 00:40:10.239 and other memories that are going to last a lifetime 00:40:10.239 --> 00:40:13.920 and could only help you be a positive member 00:40:13.920 --> 00:40:17.039 of working wherever else you end up working at. 00:40:17.920 --> 00:40:21.619 And that, and that gives us like a fresh choice, 00:40:21.659 --> 00:40:24.719 joyful perspective on how the work that's being 00:40:24.719 --> 00:40:27.860 done in our parks day to day, because it is, 00:40:27.900 --> 00:40:30.690 we do have to keep this fun. If it look, I can 00:40:30.690 --> 00:40:35.250 tell when a ride attendant's not having fun or 00:40:35.250 --> 00:40:37.369 somebody behind the counter. I mean, I've been 00:40:37.369 --> 00:40:39.269 in parks where the people behind the counter 00:40:39.269 --> 00:40:43.730 are crying. You know, that is not the situation 00:40:43.730 --> 00:40:47.070 you want to have your guests experiencing because 00:40:47.070 --> 00:40:48.969 they're not having fun. The team should be having 00:40:48.969 --> 00:40:52.269 fun. Yes, it's work. Work is not easy. They don't 00:40:52.269 --> 00:40:54.250 call it work for nothing. I say this all the 00:40:54.250 --> 00:40:57.010 time. My work is called work because it's work. 00:40:57.349 --> 00:41:00.469 But at the end of the day, like you said, many 00:41:00.469 --> 00:41:04.070 of the young people who are working, young professionals 00:41:04.070 --> 00:41:06.030 who are working in this industry are developing 00:41:06.030 --> 00:41:08.349 those core memories. They are gaining the skills 00:41:08.349 --> 00:41:11.190 and competencies that they need to move within 00:41:11.190 --> 00:41:14.489 this industry. And because you are somebody who 00:41:14.489 --> 00:41:17.889 has gone from a lifeguard to who you are today 00:41:17.889 --> 00:41:20.250 and helping all of these parks tell these stories, 00:41:20.449 --> 00:41:23.269 I really appreciate you sharing your story because 00:41:23.269 --> 00:41:27.980 like you, I started off as, you know, just Somebody 00:41:27.980 --> 00:41:30.659 was briefing people in laser tag arenas. And 00:41:30.659 --> 00:41:32.699 it's amazing because this is one of the few industries 00:41:32.699 --> 00:41:36.039 where I think people like you and me can continue 00:41:36.039 --> 00:41:39.880 to develop ourselves as professionals in this 00:41:39.880 --> 00:41:42.900 industry. Working in this industry, every young 00:41:42.900 --> 00:41:47.420 professional has an opportunity to get a seat 00:41:47.420 --> 00:41:50.219 at the table of these parks that allows them 00:41:50.219 --> 00:41:53.099 to have greater impact and develop into whatever 00:41:53.099 --> 00:41:55.900 professional role they want. Yeah, absolutely. 00:41:56.699 --> 00:42:00.139 Now, I know we're bumping up on time, and those 00:42:00.139 --> 00:42:04.739 who are listening to the podcast cannot see the 00:42:04.739 --> 00:42:07.519 puppy that just showed up for our interview. 00:42:07.599 --> 00:42:11.780 I have to mention I'm a dog person. And I just 00:42:11.780 --> 00:42:15.699 saw you had a little corgi. I love corgis. They're 00:42:15.699 --> 00:42:19.420 my favorite. That's my coworker. What's his or 00:42:19.420 --> 00:42:23.920 her name? Cannoli. cannoli oh my gosh what a 00:42:23.920 --> 00:42:27.519 perfect name for yeah i actually brought him 00:42:27.519 --> 00:42:30.340 to um wwa last year and i dressed him up as a 00:42:30.340 --> 00:42:34.920 lifeguard it was amazing oh how funny oh i love 00:42:34.920 --> 00:42:37.860 that i love that i'm a tough person so i i i 00:42:37.860 --> 00:42:41.639 had to say hello um thank you well before i let 00:42:41.639 --> 00:42:45.960 you go uh two things one any last words for the 00:42:45.960 --> 00:42:50.420 audience and then two if somebody feels so compelled 00:42:50.420 --> 00:42:53.400 or needs your help what is the best way for them 00:42:53.400 --> 00:42:57.179 to get a hold of you i just want to say thank 00:42:57.179 --> 00:43:00.820 you for having me on this podcast or this live 00:43:00.820 --> 00:43:04.280 stream i think it's really i think it's really 00:43:04.280 --> 00:43:08.199 cool that um we're able to like talk about um 00:43:08.199 --> 00:43:11.440 these things within the entertainment tourism 00:43:11.440 --> 00:43:16.139 industry um and i can't believe that i'm actually 00:43:16.139 --> 00:43:19.610 like at this point right now where i have stuck 00:43:19.610 --> 00:43:22.030 with the industry and like now we're here I'm 00:43:22.030 --> 00:43:25.230 able to like talk about it you know so thank 00:43:25.230 --> 00:43:27.789 you so much for having me on this show I really 00:43:27.789 --> 00:43:32.010 appreciate it and yeah I just think like this 00:43:32.010 --> 00:43:34.789 is a great industry to be in and if anyone has 00:43:34.789 --> 00:43:38.230 any interest in furthering any of their skills 00:43:38.230 --> 00:43:41.510 to continue in on it I think it's a really fun 00:43:41.510 --> 00:43:46.320 and fruitful career for anyone. So, um, if anyone 00:43:46.320 --> 00:43:50.219 is interested in working with me or even talking 00:43:50.219 --> 00:43:52.219 with me, if they have any questions or anything 00:43:52.219 --> 00:43:54.739 like that, I'm always, I'm always open to help. 00:43:54.820 --> 00:43:57.059 I had a lot of people help me along the way. 00:43:57.139 --> 00:44:00.119 So any way that I can pay that forward, um, I'm 00:44:00.119 --> 00:44:03.420 willing to do, um, and happy to do, but I have, 00:44:03.420 --> 00:44:06.579 um, my website, which is my name, stephaniesonycreative 00:44:06.579 --> 00:44:09.599 .com, um, that people can reach out and you can 00:44:09.599 --> 00:44:12.340 see any of my work that I've done and my park 00:44:12.340 --> 00:44:15.440 map. and things like that. So, yeah. Stephanie, 00:44:15.539 --> 00:44:17.599 well, thank you so much for being here because 00:44:17.599 --> 00:44:19.380 this show would not be possible without people 00:44:19.380 --> 00:44:22.000 like you who are willing to not only share their 00:44:22.000 --> 00:44:23.880 voice, but share their experiences and their 00:44:23.880 --> 00:44:28.380 expertise. And I feel like this show was such 00:44:28.380 --> 00:44:31.139 a gem because you gave people actionable things 00:44:31.139 --> 00:44:34.539 just here on this, on the, you know. that they 00:44:34.539 --> 00:44:37.360 can take into their businesses today and be better. 00:44:37.500 --> 00:44:39.599 And that's really what this show is about. How 00:44:39.599 --> 00:44:41.739 do we make this industry better? Not that it 00:44:41.739 --> 00:44:45.780 isn't already great, but in order to keep the 00:44:45.780 --> 00:44:48.719 greatness, we've got to keep, and that's just 00:44:48.719 --> 00:44:50.719 my, maybe that's my personal perspective, but 00:44:50.719 --> 00:44:54.710 I feel like any, anybody. who wants to continue 00:44:54.710 --> 00:44:57.190 to grow gets better right like that's just how 00:44:57.190 --> 00:45:00.670 it goes so you know you being willing to be here 00:45:00.670 --> 00:45:03.530 today and to share your knowledge and information 00:45:03.530 --> 00:45:06.329 and expertise with the world i really appreciate 00:45:06.329 --> 00:45:09.909 that and i i appreciate together as a community 00:45:09.909 --> 00:45:14.969 we are trying to uh build more fun and more joyful 00:45:14.969 --> 00:45:17.829 fullness for the families and the people you 00:45:17.829 --> 00:45:21.380 know look We got park adults now. So for everyone 00:45:21.380 --> 00:45:25.119 that's visiting, right? We've got park adults 00:45:25.119 --> 00:45:28.500 who are coming. But, you know, it's everybody. 00:45:28.840 --> 00:45:31.519 You know, this is really for everybody. And the 00:45:31.519 --> 00:45:34.699 thing I think I love the most is that we're bringing 00:45:34.699 --> 00:45:38.820 people together. Yeah, definitely. So thank you 00:45:38.820 --> 00:45:41.699 again for being here today. And hopefully I'll 00:45:41.699 --> 00:45:44.460 see you at WWA. Yeah, yeah, definitely. I'm looking 00:45:44.460 --> 00:45:47.579 forward to it. Awesome. Well, thanks again for 00:45:47.579 --> 00:45:49.800 being here. Yay, thank you. I'll see you next 00:45:49.800 --> 00:45:55.099 time. Okay, bye. All right. Well, just to wrap 00:45:55.099 --> 00:45:58.340 up this show, I do have to, again, thanks, Stephanie, 00:45:58.460 --> 00:46:00.400 for being here. I don't know about you guys, 00:46:00.519 --> 00:46:03.199 but I think this was a great show to come back 00:46:03.199 --> 00:46:05.420 to. I haven't been here for a little while. And 00:46:05.420 --> 00:46:08.460 what I'm most thrilled about is that we showed 00:46:08.460 --> 00:46:11.079 up with a bang because we, I mean, if you listen 00:46:11.079 --> 00:46:12.800 to this whole show, there are things in here 00:46:12.800 --> 00:46:15.579 that you can take and put into action in your 00:46:15.579 --> 00:46:18.059 business. And I hope that you do because it is 00:46:18.059 --> 00:46:19.840 these things that we're sharing on this show 00:46:19.840 --> 00:46:21.460 that are going to help you continue to move the 00:46:21.460 --> 00:46:24.699 needles in your business. And again, this show 00:46:24.699 --> 00:46:27.360 would not be possible without our sponsor, GateMaster 00:46:27.360 --> 00:46:30.420 Technology, who's been helping parks and attractions 00:46:30.420 --> 00:46:34.980 for over 30 years. Parks and attractions of all 00:46:34.980 --> 00:46:39.119 sizes run smarter using our all -in -one ticketing 00:46:39.119 --> 00:46:41.340 and point -of -sale and marketing solutions. 00:46:41.800 --> 00:46:45.619 And we truly understand your business inside 00:46:45.619 --> 00:46:48.400 and out because we've all been there. We've all 00:46:48.400 --> 00:46:50.480 been there and we work side by side with you 00:46:50.480 --> 00:46:52.840 and we understand some of your pain points. We 00:46:52.840 --> 00:46:54.079 understand some of the things that you're trying 00:46:54.079 --> 00:46:56.260 to improve. We understand how you want to get 00:46:56.260 --> 00:46:58.800 better and hopefully you want to make more money. 00:46:59.519 --> 00:47:01.559 That's usually like a qualifying question for 00:47:01.559 --> 00:47:04.800 me when I'm talking to a potential park. Do you 00:47:04.800 --> 00:47:07.820 want to make more money? Yeah, we do because 00:47:07.820 --> 00:47:09.920 that's how we have impact and we continue to 00:47:09.920 --> 00:47:12.440 do the things that we do. So I hope that you'll 00:47:12.440 --> 00:47:16.360 visit gate masters, gate master .com. And again, 00:47:16.519 --> 00:47:19.849 thank. to Stephanie, to Sony for being on the 00:47:19.849 --> 00:47:22.590 show today. And I hope to see you next time. 00:47:22.829 --> 00:47:26.050 The next Live with Sondra. We'll see you guys 00:47:26.050 --> 00:47:28.670 on the other side. Go out there and be great.