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Welcome to the podcast jewelry is your side hustle with sugar gay is for today we have

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a crochet maker like she's a world class pattern maker book writer. She has so many things to

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share today about the art of using yarn and I'm so glad to have her today we're having Selena Baca.

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Yay, we're so glad you're here and we know each other through the craft industry alliance which

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is one of us we call it CIA. So if you are looking for a really great place to join and you're a yarn

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person of any sort like there's all different kinds of this or or maybe any kind of craft maker we

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want you to be in and we want to be a year friend. So take it away Selena and tell me about how's

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your day and where are you let's start with that. Hi yeah I'm Selena Baca and I'm chiming in from

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Central Oregon I live in Bend and yeah I've lived here I've lived all over the world but I've been

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living here for coming on 11 years now. Well I think it's a pretty good craft area right like

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people respect it there. Oh they totally do and in contrast before I moved here I lived in New Mexico

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and people did not appreciate crochet in New Mexico because they don't wear scarves and

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sweaters that much maybe they didn't understand it. I think it's quite a few things I think it's just

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I think yeah they don't really you know wear the accessories but I think just as a craft

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I just found people were not interested in it as a craft. Well your sweater is just mesmerizing

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because that's one of my favorite colors arsenic green. Mine too I love this but I bought this in

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a store I did not crochet this. You show a lie it's so good. I can't do that no actually I um fun

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story about me I crochet so many different things and I actually have a stack right here that I cannot

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show anyone yet so many of the things that I make I have to like mese like museum quality like put

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them away because I need them to be photographed for something so it's like I can't enjoy them for

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a really long time so I have to wear stuff from the store. Well I would have bought that

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to me that's so good it's a great color. I'm glad you like it. Just that color just makes me so happy

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every time you get color it makes me happy and I just posted something on my Facebook

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Gaiusburg sugar Gaiusburg about this color because this color in the 1800s was actually

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made with arsenic and it's a really great story that I posted I kind of like took some scripts

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but it was about how they used it for wallpaper and it kind of made people insane and then the

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insane people were told to stay home and don't do anything and stay in your room and it just made

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them more insane. I was like oh that's the story about it yeah it was so good. I love historical

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things like that. Yeah thank you I think it was like the Smithsonian or somewhere which is my favorite

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go to. Anyway never mind me it's all about you. Take it away. Tell us about what are you doing

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right now like where are you going with your crochet because it's quite the skill. Thank you.

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I am I want to say I'm kind of coasting right now. I'm in a really good place where I'm coasting

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because I started this particular business 15 years ago and I just worked myself to death

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for a really long time to create the vision that I had back then which was online courses

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which were different crochet patterns that could just kind of help people enjoy this craft.

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I started all of this because I really wanted to assure that crochet was passed through the

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generations in better hands than we found it and I feel like everything that I've done supports

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that and now like I said I can just kind of coast. I can fine tune things. I have time to be on

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podcasts and talk about crochet so right now it's a pretty good time for me. It's kind of about

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the joy of it and also playing. I think that's where we as artists really get to like create in

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our own little world if we're not thinking about oh I have to make this for a customer or I have to

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make this for a book or I have to make it's for the joy of it that we get to create and that's

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where our best selves come forward. Do you agree with that? I absolutely agree with that. I feel

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like there are so many things in well I mean I crocheted because it was a hobby and I loved it

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and it was fun. I didn't start crocheting because I was like I'm gonna turn this into a career.

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So there are so many aspects about running a business especially when you're a solo entrepreneur

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that are not fun and they do kind of suck the life out of you but they're like necessary evils

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and I feel like there are still a lot of those things that I have to do but I've worked out

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my business in a way that if I am doing something that is related to my craft and I don't love it

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I really have to reconsider it. If I don't enjoy this how is someone else gonna enjoy this? Like

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if I'm kind of trudging through something then how am I gonna how am I selling joy to someone else?

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I'm not. So that really kind of guides me in terms of what I do where I am and how

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you know how I present things to the crochet world. Where are your books available because I

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know that you're famous but where are they? Tell us about that. I want to know. I seriously want

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to know because I've done books too and you know it's published on Amazon and tell me about your

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book journey because we're the same and I love that. So that's another little thing that we have

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as friends is that we both have really taken that leap which is not so easy. Seriously. No it's not.

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So I was self-published for a really long time and that was just on an individual level. I would

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write a pattern and publish it myself and then after doing that for quite some time I wanted to

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learn more and do more and I felt like getting a publisher could be a really good way to do that.

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So I do have a publisher. I've been with them for I think this is 10 years this year.

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What's your first publisher? Stackpole Books. And my books are available anywhere books are sold.

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So if you can if you're at your local Joann's or Michael's or Barnes & Noble or if you buy books

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online anywhere books are sold my books should be there and available too. Okay I saw one of the

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names of the books and it was so cute. It was like crochet love and is that your like I don't know

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what was it? Oh my tagline is peace love crochet. That's always I feel like when I'm you know that's

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just like my motto and it's like my sign-off it's something that I say yeah. That's so funny because

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mine is peace love and sugar. On every email that's my sign-off on every email everything I do

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peace love and sugar. So we have another thing that's three things. We have a lot in common. I know

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we've just met this is our first actual conversation but when I first heard you talk I was like I

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we need to connect so when you when you had this opportunity I was like I'm signing up right now.

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I'm so glad I'm so glad and not only that I'm just coveting that sweater that you've got on there

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just make it make it. It is full length and it has pockets. That's great and it has this pattern on

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the front and then. Oh nothing on the back but you could make a pattern for that you could you could

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do that right like that would. I totally that's totally that's different thing crochet though.

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It is yeah this is probably this is machine knit but there's so much about it that I really really

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like and sometimes I'll do that sometimes I'll see some kind of fashion and I'm not about to be like

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okay I'm gonna replicate this exactly but I'm like it is like this color's inspiration or wow I

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like this neckline I don't see that a lot or I like this kind of like bobble stitch going on.

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Is it a zipper on there? It's not it's just open front yeah. You know what I have now I have these

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really big gold safety pins they're big they're like you know and I love it for my sweaters

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like that so they don't flop open when I'm trying to like move around and they stay closed I got them

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on Amazon big gold safety pins. I'm gonna look that up because that's exactly my thing. Oh my god it

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was like I've been giving them I've been putting them in my packages when I mail when I you know

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sell something I've been saying here here's a little fun thing for you they don't know what to use it

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for but I do and I can think of a million things to use it for that definitely on the sweaters

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because I got big boobs and they're always flying open so. You need some protection yeah. If you need

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me to send you one I will. Oh that's so kind of you I actually I made myself a note I'm gonna go

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look that up. Yeah well if you can't find it please circle back that's easy. Tell me about your Instagram

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and how is being a content creator kind of changed you as an artist. Yeah so it's interesting that

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you bring that up so another reason I joined the craft industry alliance is that they're doing a

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mastermind right now for social media and I was like I'm gonna that's what that's where I want to

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be I want to sign up for that um and we just had our first meeting today so we had this hour long

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meeting about social media and where we've been and what we want to do and I actually cannot

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stand Instagram it is my least favorite place to be I was on it 20 years ago not 20 probably like

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16 years ago when I first started and I never felt like I fit in or I belonged it never felt

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authentic I always felt like I had to fit this mold so I will say that do I have a presence on

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Instagram yeah but I it like just hurts my feelings to even be there so in terms of social media

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my favorite place to be is my very own Facebook groups and I have a group for American crochet

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association and Selena Baca crochet and what I love about creating content specifically for those

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groups is that I do have something really specific that I want to share and it's shared with people

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who take courses from me who follow my patterns so I really love having a space where they can

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ask me questions they can um share what they've done and that way we're all in this community

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group together and it's not just me with a megaphone posting pretty pictures it's all of us doing

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something with a common goal in mind I love that so make sure that you give me the links to both of

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those so that everybody who's listening right now can follow her in on Facebook and they'll be posted

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below now I started my mastermind group too with a nest which is the Tory Burch group which kind of

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we just kind of started but it really is about these groups that we're forming that we're doing

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online with other people they really are about accountability too because you're going to go oh

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I I mean I really believe that you and I together we have two great brains but we're making one

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really good brain and that we're working in synergy here and that is what the mastermind groups are

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so mastermining is really important and I really believe in it and the people that are in my master

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brain group you know they're really they're really helping and I know another friend we're all part

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of this huge circle but she actually pays for a mentor a lot of money every week to hold her

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accountable I'm like and she's gone really far I've really watched her zoom forward like it has

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made a difference but it does make a difference if you have the ability to talk to people and

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work out things or just be inspired and learn like one hour a week yeah it's easier than watching a

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YouTube so yeah if you ever have any questions you should come to me and I'll help you if there's

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anything in your mastermind group you're like what is this like because I got social media down like

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oh so what else are you doing so are you going to go to h&h is that one of your shows or like

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where do you sell your products besides Facebook anywhere tell me about that process yeah so Facebook

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is more so it's a community cultivation it's where I can get people to know like and trust me

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um it you know I I consider my Facebook group kind of like inviting people into my living room

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so I just kind of host it with with that in mind I love that people can come in and they're not

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just a number it's not just like a you know account it's you know it's actual conversation so that's

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that's what I like most about that um h&h I went the first year and I was a speaker I had a few

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different speaking events there really loved enjoyed the experience met up with people that I've

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known in the industry for a really long time and made some new connections that's always great I

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didn't feel like it was something that I could do every year and now this is what the fifth year that

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they've been around and I'm not planning on going this year but I think that that's going to change

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because my goal is again like I just want to assure crochet has passed through the generations

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in better hands than we found it and I'm not the best or the greatest or the smartest um

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but it's really fun to share my perspective and what I've created with people um what do I sell

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I don't sell tangible think well outside my my publisher sells my books so that's really nice

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anywhere books are sold but everything else that I do is e-commerce so I do have online courses so

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anything that you want to learn in the crochet world I've created a course at the American

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Crochet Association that way you can you can learn you can build your skills you can earn a

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certificate to teach crochet you can build a crochet business you can write patterns

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everything that I've learned I've put it together uh and then you just kind of thumbs up from the

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computer it doesn't do that when it thinks you're doing that like is it one of those kind of things

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like it's crazy that's crazy so um so they go on the American crochet association because long name

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amazing results okay okay well that's good that's good have you thought about selling them on etsy

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or anywhere else like how's that yeah so I do sell my patterns on etsy and then I do have some

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templates that I sell on etsy um etsy is not one of my favorite places I feel like

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uh I haven't quite figured out how to scale my enterprise there so I have a presence there um

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but I find that I really just am laser focused on what works really well instead of having an

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omnipresence you know I have platforms everywhere but where do I spend my time and check in every day

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it's really just my Facebook group my community okay well I I think that is I think that's really

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great for people to see because it is really easy to spread yourself thin and not have that it takes

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up so much time like it sucks your time all of these yeah we're creating this free content for

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these mega corporations yeah everybody engaged and it can be quite a bore and a chore so I'm glad

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that you have those people on the interaction is is really an important part of the feedback

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that you're getting on how you move forward right yes yeah that's right what's coming up

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soon for you like what's the next thing on here besides okay you got a mastermind group and you're

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in your Facebook group and you're creating things for your books came us oh I have a corgi healer

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who has a lot of opinions especially while I'm chatting uh it's probably who you hear in the

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background oh is it a boy or a girl boy his name is goose goose duck duck goose I got you hi goose

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hey goose I missed you dog oh I love him he's great he's he's my buddy he's my my co-worker

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is he wearing little sweaters you name him he will not allow any kind of clothing he absolutely

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protest yeah no hats no booty no hats no booties no sweaters no he is not that kind of man

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okay my husband won't wear my jewelry it's the same thing like seriously what's up with that I know

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my husband's allergic to crochet he's not but he's like I can't it's too hot I can't wear that now

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do you teach anywhere like locally where you are I do I volunteer locally uh so I've got a great local

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yarn shop here and they have a fantastic community space what's the name give me a shout out let's hear

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them fancy work yarn shop here in Bend Oregon uh I've met some fantastic people there we meet every

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single week for the past year we've been meeting every Thursday from one to three and it's free I

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just volunteer my time if people come with questions you know I'll kind of help them through things

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but really it's just we get together and it's crochet fashion food friendship it's it's all of

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those things it's great and and maybe some day drinking sometimes sometimes well we usually like

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sometimes afterwards we'll go get dinner we'll go get like a little happy hour so yeah of course

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because that is that is nice and it also it's supporting that whole your whole community there

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because yes you're in Bend I don't know how big how big Bend is how big it's big yeah it's a big

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little city oh okay now I have to say that I grew up on my grandmother's knee like learning how to

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crochet and not knit but she did tatting or whatever and that really took me an embroidery

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and that really took me in as an adult later I had some little bit of wire and some bees and I kind

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of you know rethought about all that she taught me and I loved my grandmother so my first book

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is dedicated to her because that was really the basis of starting jewelry for me so it's it has

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such long legacy when we're teaching children you never know how it's going to come out how do you

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feel about teaching children like or young people because it keeps their hands busy which is a really

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and it's a really great skill to learn yeah I think I think absolutely I mean I learned how to

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crochet when I was five years old and it was just something that stuck with me and the reason

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I am even you know neck deep in this business now the reason my my driving force is to assure

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crochet is passed through the generations in better hands than we found it is that in crochet

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and I imagine this is true for a lot of different you know skills that are passed you know from one

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person to another we're taught the way we were taught which isn't always a great foundation

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you're not always passing along all the pieces or the terminology or the verbiage and so I think that

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anyone who wants to learn crochet no matter what their age is I want to make sure that they can learn

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or they have someone who can teach them that will give them the best foundation possible

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I don't ever want anyone to walk into crochet have a lesson and go well this is just way too

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hard I can't do this I don't ever want that to happen Elizabeth in our group and I'm not going

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to say her name right right because I'm terrible with names but it starts with an O she has she was

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in Africa and I would love for you to meet her she's a lovely person I've had her on my podcast

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and she has a quest to teach 20,000 children in Africa so that they can have a skill keep

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busy with their hands and it's not an expensive hobby or business and they can make things you

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know little hats and whatever it does get cold there at night so um so that she and she's like

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traveling all over Africa and I think if you had any extra yarn don't ever throw it away because um

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oh I would never yeah I know you're never I would never throw a D away I would dig that B I

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was a bead it was a B it was a B it was a B it was a swarski crystal bead I must have picked it up

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out at my hand and thought don't let this go away and then there it was I'm like okay we're gonna

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put that back on the table because on the hot exactly but it's the same thing with yarn right

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like every little it's the mark of the maker right I think it it you know it's a good way to weed out

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you know the non-believers if they don't if they don't keep all their little scraps and they are

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not a good are they really a crocheter if they don't hoard yarn like I don't think they're an artist

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I don't think I don't think they have any reason to be crocheting I give that yarn back to me

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exactly exactly I also have other people that I've interviewed from our podcast from our group

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CIA which make yarn and that's a fascinating process tell me about what yarn do you use

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yeah so I like to for my own personal what what I do with my craft I love any kind of yarn I know

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some people have very specific interests like I only use wool or natural fibers or you know I don't

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use acrylic I really like to use all different kinds all weights from all backgrounds whenever I am

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writing patterns for books and because these books are available anywhere books are sold

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I want to make sure that when people pick up one of my books that they can find these yarns whenever

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they go to a place where they buy yarn so lately I've really only been working with commercial

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yarn companies where if you do walk into any kind of local store uh Joanne's Michael's

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Walmart Hobby Lobby you're probably going to see one of those yarns on the shelf so it just

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feels so much more accessible to you that's very important and we have somebody in our group that

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only uses yarn from one breed of sheep like just that yes very specific location within her 50

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mile range she only like wow that's really interesting yeah so we're good we're good so I get that like

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there's a you know there's a whole need for that to have all different kinds of people using all

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different kinds of yarn what are you working on right now I'm working on my next book I do a couple

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a year with my publisher so I'm really I feel like we've had a good process for for producing things

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um my next book I don't think I could really tell you about it that much right now but

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here are the things right here so you could at least see some of the colors that I'm using

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yeah so so I am almost finished with that book and then I have two more books I'm going to be

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doing this year so this year is a little little hectic I'm doing three books are you doing all

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your own photography and writing up all the steps yourself I do so my publisher allows me a lot of

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creative input so I make all of my own samples I write all of my own patterns I have all of them

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proofed and tech edited on my end of course they have a professional process as well but before it

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even gets to them I want to make sure that it's as good as it can be and then I can pick my own

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photographers so I've used a few different ones in the past just based on availability and then

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I've even kind of taken some pictures myself although I'm not very good at it but I did

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a little bit in the past so yeah I really love that I can have uh that much input in the entire

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process of of every book that I put out I agree I took all the photos from my book and do you find

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it your first book to now how much you've improved can you feel that every single thing that I do is

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an improvement from the last every single thing I was just writing a pattern like I've written I have

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published almost 500 patterns in my career so I'm saying that to say that I was just writing a pattern

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for this next book and it occurred to me to do something different that I'd never done before

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I'd never even considered doing before and it was such a simple thing that I was like oh so yes I

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am always learning and growing and whatever I do today of course it can be better tomorrow but all

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I can do is the best today yeah I look back on it on writing my first book I would get up at like

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five in the morning and work I had a day job and then I would take the take the stuff there and on

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my lunch break take the pictures and then run home and then we'll do some more and then do some more

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and you know like it was just uh it was a fun happy creative time like I wish that somebody would

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have put the brakes on me a little bit more and said wait a second like what are you making here

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like this is I was just rolling with it I'm like so good I thought they would like cut some stuff

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but they didn't so I was like oh okay well I guess I kind of I went down a rabbit hole but it was fun

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and then I did another book and blah blah but you know it's like I don't work so I it is I understand

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you know from my limited experience uh how how much work it is to create a book but it is your legacy

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so yes I think that will be you know there with you at all times and it does give you

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yeah that's social uh credibility just totally because you're an author like seriously like

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don't you feel I think I think that you're right and I will say even though I have published a lot

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of books I really put so much time and effort and I work with not only my own community but with my

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publisher about what could be perceived as valuable I I don't ever want to just produce something just

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to produce it I don't ever want to have quantity over quality so another thing that I really enjoy

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about the books that I produce is that yeah I want people to see oh Selina's an author and here's what

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she's done but I love that you can put anything that I do under a microscope and I hope that there's

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some value and some sort of teaching element that will excite you and make you want to learn crochet

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or will give you something that makes you feel like you have a craft that brings joy to your life so

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yeah you're always learning something I bet too yeah oh yeah absolutely and I I love to have that

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mindset um I love to have the mindset of I'm the leader of the learners in my space we're all learning

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together and maybe I love that pass it on to you that's a great way to say it yeah I love to sit well

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so many people and no shade but it's just not my mindset so many people say oh I'm an expert and I

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whether or not I believe that about myself that that doesn't really connect or resonate with me I'd

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rather just always feel like there's always something I can learn and because this is my profession

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I have the time to learn things that if you want to do what I'm doing I'll show you what worked best for me

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so when you are meeting someone for the very first time what how do you introduce yourself what do

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you say to these people who you are because I bet they ask and they're like what I don't do what

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I you know I see all of this is my job but I look at it as like it's there's not a separation

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it is who I am like I am a crocheter so a lot of times I just tell people that oh yeah I have my own

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business oh what do you do oh I crochet and if they're interested and they want to know more

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I'll let them lead I never just pitch and say oh this is who I am and this is what I do and here's my

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resume so I always start with I I'm an entrepreneur and if they're interested and they want to

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hear more then I'll give them all kind of you know answer that specific question but I find it

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very few people you know ask me more questions beyond that so I'll tell people exactly what they

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want to know I guess is what I'm what I'm trying to say you're hiding it I think that you should like

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say I'm a professional crocheter like no really I could drop like bam like here you go because

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I think that it's interesting but I don't think it's the most interesting thing about myself

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I'm actually far more interested in other people um I'm far more interested in what other people

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like and what they do and so I think typically whenever I meet somebody new it's much more about

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me getting to know them and if they're really very interested in getting to know me then

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then yeah well we'll have that conversation but I will allow other people to lead it well this has

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been a really great time with you today and I'm so glad that you've been on my podcast and thank you

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for coming to me and being my new friend forever and I just so mean that like I am Selena I am not

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being like verbose it's like forever if you're just like oh I need to like chat pick up the phone girl

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I I never want anybody to cry alone or not think that we're not somebody's not here for them you're

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in the car and you're like oh I got this really good news and I'll have anybody share it with

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because sometimes I don't even my husband he's like I hear it I'm like okay okay I understand

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you're overdone today because he comes home exhausted so yeah I don't have that so please know that

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and I'm so glad that you've been on my podcast today and I hope that other people will follow you

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on Facebook and buy your books and support you in every way possible and we want to know that we're

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really proud of you and that you're doing a great job as an artist and please know that so

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we're friends forever Selena and thank you oh that's lovely yeah it's for sure so our time

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is winding up and I don't want to be cut off at the last second but you have one more thing to say

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anything you want to say to your peeps out there I just want to say that crochet has been such a

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joy in my life and I really love connecting with people and if that speaks to you then come and

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follow along it's all about joy like that's every day needs to all be about joy so thank you very

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much this has been Selena Baca and she is a extraordinary crochet or you can find her books

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anywhere books her soul just look for her name the links will be down below and thank you for

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listening to our podcast jewelry is your side hustle with sugar gay is for and it's great and growth

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today so we're gonna like really grow with you today and we're so happy you're here thank you so

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much for sharing this time with me and hallelujah we got it done

