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Hi, this is Sugar Gay Yisra, and I am the host of Jolias Your Side Hustle.

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And today we have a very special guest, Sarah Mizrahe.

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And I am so excited.

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I think she can say her name better than me, but she knows what I'm saying.

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Sarah Mizrahe.

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I'm going to get that little, ah.

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But anyway, we're so glad to have her.

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And it's a beautiful day today, and the sun is coming into her studio, and you can just

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see the sun on her face.

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So it's going to be a great little hour we're going to spend today.

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And we're going to get to know about Sarah.

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I'm so excited.

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Yay.

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So Sarah, I'm in Austin, Texas.

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Where are you?

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I'm in Skokie, Illinois, some, like a little bit north of Chicago, or in the northern suburbs.

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In the north.

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Is it a beautiful day there?

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Yeah, actually, it turned out to become quite beautiful.

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It was like really cloudy this morning.

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We have like a lot of heat and a lot of sun, and then it kind of flipped.

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So like cooler weather, but not cold, just like mild and then just rainy and cloud.

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So today it's, we have some sun again, which is really lovely.

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Is it feeling like fall already there?

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I don't know.

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We had false fall, and then we had like second summer.

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And then I think we're back into like fall, but possibly false fall, and then supposed

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to get a little bit warmer again.

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Well, it's a transition time, that's for sure.

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You know, at least there's a lot of people in the US that are really suffering this week

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with the hurricane.

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Yeah.

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And for at least, I have to say I'm happy that I'm not there, but I'm sorry for those

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people.

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You know, my happens to be my oldest is very into meteorology.

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She's eight, but she's been into it already for quite a long time, since around like two

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or three, asking those questions.

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So my in-laws are in Cincinnati.

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They lost power over the weekend, but thankfully, other than some really, really, really, I mean,

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it was like 70 mile per hour winds actually in some area, they luckily did okay.

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And I've told her, because she's, she's curious about, she asks about tornadoes and things

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like that.

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I'm like, kiddo, we live thankfully where we live, we don't tend to get certain types

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of weather tornadoes.

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There have been like a few while we've lived here and she gets a little scared, but we

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talk about it.

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So she's, she's still very much into it.

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She was talking to me about the hurricane.

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And I told her, just be very thankful.

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My in-laws are moving to Florida, although on the other side, but it terrifies me.

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Like to be that close to that kind of weather.

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Like, I don't love it.

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I don't know what to say.

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I would not move to Florida right now.

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I mean, my parents are back in New York and we're in Brooklyn.

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So we've gotten, I mean, thankfully, the most we got was really with Hurricane Sandy.

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Otherwise, we tend to just get like the back end of things.

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Right.

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And I, I'm not as, I can't even, like I've seen people posting pictures and videos.

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And I just, it does affect all of us.

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Go great.

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We'll be there, but also your heart breaks because you want to be able to help or do

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something and other than like donating money, I just, yeah.

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Not much we can do.

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What are you supposed to do?

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Yeah.

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Let's talk about you.

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Tell us about your journey and how you got started.

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So, so you have three children.

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Yeah.

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And you're working in your home studio down in your basement room, a room that you garbed

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out.

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But tell me about how you got started.

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Like, how did this whole jewelry thing begin?

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Because it's like in you when you, when you're a creator, you got to create.

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Did you do anything before?

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So this has kind of been my thing for like a good 30 years of my life.

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I started as a little kid.

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And then I was just making stuff like for my mom and she would always love it and wear

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it.

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And I was very good with colors and patterns.

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Even then, although I didn't realize it at the time.

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And then, you know, some years past, I'm still just my thing.

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And at 13, my best friend had come over and it was one of those like rainy, yucky days

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and we're like, what are we going to do?

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My mom took us to Fabric Bonanza, that was the name of the store.

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It's been gone for a long time now and picked out like some clay beads and some wire and

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things like that.

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And we were making stuff and I made a necklace.

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I vaguely remember what it looks like.

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It was like this burgundy and black or like purplish and black.

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It's like a flower clay bead with maybe some crystals and some like pewter beads or something.

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But she has such a strong reaction to it.

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She was like, I mean, I mean, when we were 13, she was like amazed by it.

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And I was like, something clicked in my hand.

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I'm like, oh, I can do this for more than just my mom.

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This is something that I can do.

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And I started selling, my mom helped me.

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I started selling in like the local bingo halls, you know, like the old movie theaters.

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I just turned into bingo halls.

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I had like, you know, like $5 things.

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And I started, you know, just slowly from there, I started working towards like using

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Serovsky crystal, which I'm so upset that they don't make anymore.

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Me too.

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Although I don't really use them so much.

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So like, I kind of just like have them in my containers and I'm just like, I use them

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sparingly or like when my kids open up.

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And they'll be like, I see for them to use those.

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And I started using glass seed beads.

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And this was like around like 15.

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I was doing a lot of like, I started using like all these small tiny things doing and

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I would start using like barrel clasps.

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So I started teaching myself how to create like the loops and other things to keep them

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closed and crimps.

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And so I was just kind of that whole time really just self taught.

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And then by the time I got to 17, I started really looking into like Cobble Hill Park

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slope, like the areas that are like artsy fartsy in Brooklyn.

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So it wasn't where like the local places anymore.

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It was a little bit, I had to just get out of that zone to where really where the population

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was that was a little more appreciative of the handmade item.

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And so I started there finding like those big annual markets to do.

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I was, I went to FIT at that Affession Institute of Technology, but in the meantime, I was

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still kind of doing my own thing.

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Even after that, like maybe a couple of other skills, but still really just all the ones

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that I've taught myself.

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And basically at 18-ish, as soon as I could, I filed like for my business license, like

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I got the bank account set up, just making it official.

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That way I can get like the wholesale tax ID and everything.

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And I just wanted to get it started.

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Like I just wanted to do it.

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So I just kept on doing my own thing, finding these markets.

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Although at the same time, at some point, I also started working in early childhood as

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an aid and then an assistant.

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So like I was also getting my craft out at that, at like on that side too, and I loved

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to do all that stuff.

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But jewelry was still happening, like even through that.

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And I was still doing markets on Sundays and doing like girls night out things and whatever

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I could do.

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And then I was, it was 2008.

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So I was 22 and I was diagnosed with thyroid cancer.

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So I kind of had to switch gears because I liked making like what you have, like these

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big statement pieces.

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And I would wear them all the time, but like they were shorter, but like these just like

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using like gemstones and sterling at that point, gold fill, but like these, I like to

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make like these big statement pieces.

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And at that point after I had had my surgery, even now, it's still just very sensitive.

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I mean, you could see the scar still, but it's very sensitive.

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So I really can't put too much weight on it.

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And I'm like, you know, I got, I kind of just internally started changing the way I started

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designing.

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So instead of making these big heavier pieces, kind of taking the elements that I wanted

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and then creating a simpler look out of them.

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So instead be like more pendants and earrings.

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I still love to make earrings.

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Those are my favorite things to make.

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But kind of like just taking those elements that I wanted, the colors, the metals, the

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look that I wanted to give, like the textures and the shapes and just create something simpler

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out of it.

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So something that I still have trouble wearing certain things like certain chains can kind

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of be a little bit uncomfortable, but I'll wear them here and there and also either

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only my kids and my youngest will pull it right off.

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So I really bothered unless I'm going out.

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But it was an easier way for me to be able to like picture wearing something.

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And it was easier to relate to.

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So I started making more of these like simple statement pieces instead of these big, huge

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collars.

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I had finally gotten my ears pierced at like 20-ish.

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So I was also able like I would design these, I love long earrings, although I'm not wearing

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any right now, but I really started getting into that aspect of like just evolving with

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between like that.

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And then there was the recession earlier that year in 2008.

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So like it was kind of like this multiple scenario situation that really like geared

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me towards changing what I was doing and making something that was just a little bit more relatable

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for me.

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And I felt in the end actually more relatable to my customer.

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So I think it was easier to be able to wear something that maybe you could also layer

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a little bit more.

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But that was how I kind of switched into what I've been doing since then and getting into

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brass, like loving these geometric brass.

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Like I love mixing like those, these hard angles with like softer gemstone shapes.

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So yeah, it's always been a part of my life in the last year-ish.

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Been like diving really deeper into all aspects of business, not just, you know, the fun stuff,

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but really having to make like harder decisions and be like, okay, do you really need to buy

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this supply?

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Do you really need to make a new design?

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You know, really have to meet yourself, do things you necessarily want to do.

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But I've been enjoying you all the same and teaching myself new skills.

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I mean, you're an artist from birth.

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Like that's just how you are.

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It came out.

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You're an entrepreneur from birth.

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Not everybody has these skills.

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Like it's just what we are.

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Like I know I'm just like you.

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I was born an artist.

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So whatever it takes, I put every penny I've ever made back into my art and to my craft

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and getting better and better and better and better and better and changing it all up all

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the time and learning new things.

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It's totally self-taught just like you.

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So I appreciate what you do.

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I really do.

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And then having three kids and surviving cancer, you know, that was, that's a really big deal.

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So all these things affect us and we put all that back into our jewelry and it does change

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our, what our product is for sure.

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Something happens and so we're changing it up.

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Yeah, it was different.

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It was like this change of perspective.

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Like I really enjoy the way I've evolved.

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Like it was really something I taught.

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I had to learn so much and also really have to be like self-aware.

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You really have to accept certain things.

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Like if someone gives you some kind of criticism, like you have to listen to it and understand

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why.

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I definitely had some interesting reactions to pieces.

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Like there are people who insisted, like, and I was honest, I would always be honest.

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Like if something was glass, I'll tell them it's glass.

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Yeah, something insisting that it wasn't even glass, that it was actual stone.

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And I'm like, why would I tell you that it was glass instead of stone if I wanted to

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sell it, like, you know, maybe get a different reaction for something that's glass versus

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stone, but whatever.

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And, you know, you get all these different kinds of reactions and feedback and you also

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have to listen to it.

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Some of it can certainly write off and other things that, you know, you get some really

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good ideas.

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I noticed I, you know, could see an outfit and I get inspired by a pattern I find or

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I really love to dress people.

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I have been doing these fashion mood boards.

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Like I really, really, really, really, really love to be able to pick out an outfit and

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help somebody accessorize.

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I like to do that at markets too.

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Like I ask questions like what typical color, like if it's earrings, what length, what

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usual shapes, because you know, there are, there are studs, there are hoops, there are

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dangles of all different shapes and sizes.

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So I'd like to ask questions, you know, try to get an answer to show them that I'm trying

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to help, not necessarily push, but then I'm trying to help so I can maybe even help them

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have a better idea of what it is they're looking for.

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Because it's happened, you know, they didn't necessarily think about something until I

238
00:14:17,800 --> 00:14:18,960
mentioned it.

239
00:14:18,960 --> 00:14:23,240
So I'm glad to be able to be that person, but it's all these different perspectives

240
00:14:23,240 --> 00:14:24,240
that come in.

241
00:14:24,240 --> 00:14:27,480
And I think even asking them like what is your day job?

242
00:14:27,480 --> 00:14:31,120
Because if they're a daycare worker, they're not going to be wearing dangling earrings

243
00:14:31,120 --> 00:14:32,120
like that.

244
00:14:32,120 --> 00:14:37,240
And if they're, we are going to an office every day, that black dress that they've been wearing

245
00:14:37,240 --> 00:14:41,160
all the time, and now they'll look better with a beautiful necklace or an earring or

246
00:14:41,160 --> 00:14:42,160
something like that.

247
00:14:42,160 --> 00:14:46,880
And that kind of helps the, for them to understand where they're going to, where, where this

248
00:14:46,880 --> 00:14:48,360
piece is going to be worn.

249
00:14:48,360 --> 00:14:49,760
They just kind of jerk up Sunday.

250
00:14:49,760 --> 00:14:51,520
Like is it just fancy dinners?

251
00:14:51,520 --> 00:14:52,520
Is it a ball?

252
00:14:52,520 --> 00:14:55,400
Like all those kind of things, I think they always come into play.

253
00:14:55,400 --> 00:14:58,520
I think those are really good questions to have.

254
00:14:58,520 --> 00:15:03,280
Just also just keeps the conversation going and connects you to them.

255
00:15:03,280 --> 00:15:04,280
Right?

256
00:15:04,280 --> 00:15:05,280
Yeah, for sure.

257
00:15:05,280 --> 00:15:08,840
And that's the way they kind of get an understanding of, of your aesthetic too.

258
00:15:08,840 --> 00:15:13,280
And then you get an idea of something that maybe they're even dreaming about and you

259
00:15:13,280 --> 00:15:16,480
can help them, you can help them make that happen.

260
00:15:16,480 --> 00:15:17,960
So I love custom orders.

261
00:15:17,960 --> 00:15:19,640
So for me, that's always fun.

262
00:15:19,640 --> 00:15:25,400
I like to be able to work back and forth and I find out I have a someone actually who's

263
00:15:25,400 --> 00:15:30,440
been a customer of mine since like 2008 or someone she found me in Brooklyn and we're

264
00:15:30,440 --> 00:15:34,000
both in different parts of the country than we both were in New York.

265
00:15:34,000 --> 00:15:39,240
But like we've collaborated a few times and like, you know, even if I have to restring

266
00:15:39,240 --> 00:15:44,800
something or, you know, if it takes an extra few minutes of my time, I like that process

267
00:15:44,800 --> 00:15:52,160
because in the end also like it helps me learn something and it also makes them happy.

268
00:15:52,160 --> 00:15:55,400
I think that every time I make a piece of jewelry, I'm learning something.

269
00:15:55,400 --> 00:16:00,480
I mean, I don't care if I've made 10,000 hearings, which I probably have.

270
00:16:00,480 --> 00:16:03,320
Still today I made some for a customer.

271
00:16:03,320 --> 00:16:06,640
It was a freebie to go along with a bracelet that she'd ordered.

272
00:16:06,640 --> 00:16:12,200
And I just, I like to do that because it doesn't take very long to put six beads together.

273
00:16:12,200 --> 00:16:18,280
But I always am like, yeah, I'm always, I'm checking every little part of it.

274
00:16:18,280 --> 00:16:25,040
And that's from years of experience, just making earrings, like three stone earrings.

275
00:16:25,040 --> 00:16:27,200
Making sure that like the loops are closed.

276
00:16:27,200 --> 00:16:28,200
Yes.

277
00:16:28,200 --> 00:16:29,200
Make sure it's straight.

278
00:16:29,200 --> 00:16:34,400
There's no little rough edges, making sure the top is all, I don't know.

279
00:16:34,400 --> 00:16:35,400
I get it.

280
00:16:35,400 --> 00:16:38,000
Like it's something that people don't understand.

281
00:16:38,000 --> 00:16:43,800
That's that artisan part of us that we're, we want our clients.

282
00:16:43,800 --> 00:16:44,800
I don't call them customers.

283
00:16:44,800 --> 00:16:50,600
I say they're my clients because I want that relationship with it, a long-term relationship

284
00:16:50,600 --> 00:16:51,600
with them.

285
00:16:51,600 --> 00:16:55,600
They're not just a customer where they walk into Walmart, but a client is somebody working

286
00:16:55,600 --> 00:16:57,440
on repeat, right?

287
00:16:57,440 --> 00:17:01,520
I'm just, I'm talking while you're coughing because I can see your coughing.

288
00:17:01,520 --> 00:17:08,680
But I definitely try really hard to make the clients really happy, like crazy how hard

289
00:17:08,680 --> 00:17:13,000
I work for the customers and clients that I do have.

290
00:17:13,000 --> 00:17:15,920
And where do you sell your jewelry now?

291
00:17:15,920 --> 00:17:21,440
Because that's also part of the development of an artist is how have things gone?

292
00:17:21,440 --> 00:17:24,880
Where are you and how are those?

293
00:17:24,880 --> 00:17:29,320
Like until you're choking, choking girl, like cough it up, cough it up.

294
00:17:29,320 --> 00:17:30,320
I don't know.

295
00:17:30,320 --> 00:17:31,320
I got a tickle in my throat and that's the end.

296
00:17:31,320 --> 00:17:32,320
I know how that is.

297
00:17:32,320 --> 00:17:33,320
Yeah.

298
00:17:33,320 --> 00:17:34,320
Water went through my mouth.

299
00:17:34,320 --> 00:17:37,720
I have, so I have a home site.

300
00:17:37,720 --> 00:17:38,720
I have a Nazi site.

301
00:17:38,720 --> 00:17:39,720
And what's the name of this?

302
00:17:39,720 --> 00:17:40,720
What's the name of this?

303
00:17:40,720 --> 00:17:44,320
Let's talk about your name.

304
00:17:44,320 --> 00:17:53,600
And then I'm in about 15 stores, mostly like local in Illinois.

305
00:17:53,600 --> 00:17:57,200
And then a couple in Georgia, in New Florida.

306
00:17:57,200 --> 00:17:58,200
Wow.

307
00:17:58,200 --> 00:18:01,200
So you're really all out of that you cough for a second while you catch your breath.

308
00:18:01,200 --> 00:18:03,760
I don't know if you need it in your own water.

309
00:18:03,760 --> 00:18:04,760
It's okay.

310
00:18:04,760 --> 00:18:05,760
Just take a breath.

311
00:18:05,760 --> 00:18:06,760
It's not right when it don't force it.

312
00:18:06,760 --> 00:18:07,760
No big rush.

313
00:18:07,760 --> 00:18:11,280
Like 15 stores is a lot of stores.

314
00:18:11,280 --> 00:18:13,360
So you're doing really well.

315
00:18:13,360 --> 00:18:18,960
And I definitely want to hear about what your Etsy shop name is and also what your great

316
00:18:18,960 --> 00:18:19,960
handle is.

317
00:18:19,960 --> 00:18:24,240
And also where we connected like I think it was on a...

318
00:18:24,240 --> 00:18:25,240
The artisan group.

319
00:18:25,240 --> 00:18:26,240
The artisan group.

320
00:18:26,240 --> 00:18:27,240
Yeah.

321
00:18:27,240 --> 00:18:28,240
Artisan group.

322
00:18:28,240 --> 00:18:32,160
I wish I knew about so long ago.

323
00:18:32,160 --> 00:18:38,960
I used to like, I don't know, like I was still young, like younger, like around 20.

324
00:18:38,960 --> 00:18:45,640
Like I was approached by this random PR group.

325
00:18:45,640 --> 00:18:50,880
And like I had the money like for myself at the time.

326
00:18:50,880 --> 00:18:54,000
So I was like, you know, okay, let's just do this.

327
00:18:54,000 --> 00:18:59,040
But like at the end of the day, when I look back at it, like it kind of helped shape like

328
00:18:59,040 --> 00:19:03,040
my brand name and some other things.

329
00:19:03,040 --> 00:19:07,120
But like, oh my gosh, I wish I knew about the artisan group because they helped, they've

330
00:19:07,120 --> 00:19:10,560
done so much more for me than I was doing with that PR group.

331
00:19:10,560 --> 00:19:13,880
So it was kind of like I'm so much money.

332
00:19:13,880 --> 00:19:18,240
I'm going to let you cough for a second and I'll just kind of fill in a little blank here.

333
00:19:18,240 --> 00:19:25,720
But you know, I think when I joined the artisan group, it was really to connect with celebrities.

334
00:19:25,720 --> 00:19:27,720
Isn't that right?

335
00:19:27,720 --> 00:19:34,000
And then I haven't really gone through them for anything, but I have done a lot of movie

336
00:19:34,000 --> 00:19:35,640
things.

337
00:19:35,640 --> 00:19:39,360
And so it's just kind of like, if you kind of get that in your mind, like that's kind

338
00:19:39,360 --> 00:19:40,360
of what I want.

339
00:19:40,360 --> 00:19:46,040
Like kind of like something that you can make happen, I'm making a piece right now for one

340
00:19:46,040 --> 00:19:50,000
of the Black Panther actresses.

341
00:19:50,000 --> 00:19:53,560
And I sent it along with a little bracelet and blah, blah, blah.

342
00:19:53,560 --> 00:19:58,120
So I'm actually going to remake it, change it up a little bit, make it a little bit smaller

343
00:19:58,120 --> 00:19:59,760
for it because it's a little actresses.

344
00:19:59,760 --> 00:20:01,120
It's so tiny.

345
00:20:01,120 --> 00:20:02,800
And are you feeling better?

346
00:20:02,800 --> 00:20:06,080
And are you struggling there?

347
00:20:06,080 --> 00:20:07,840
And I felt bad for you.

348
00:20:07,840 --> 00:20:10,880
So yeah, but the artisan group is a great group.

349
00:20:10,880 --> 00:20:13,080
Are you affiliated with any other groups?

350
00:20:13,080 --> 00:20:16,160
Because you know, there's a lot of groups out there.

351
00:20:16,160 --> 00:20:19,040
Not like with PR strictly.

352
00:20:19,040 --> 00:20:26,840
I mean, my goal is honestly to be like approached, at least like with the artisan side of things.

353
00:20:26,840 --> 00:20:31,080
Like I would love to be approached by a costume designer that wants to order something or

354
00:20:31,080 --> 00:20:34,360
like have something specially made.

355
00:20:34,360 --> 00:20:37,320
Like 100%, like that's a goal for me.

356
00:20:37,320 --> 00:20:40,880
Yeah, what is the names of your Etsy shop?

357
00:20:40,880 --> 00:20:42,880
Let's talk about the job.

358
00:20:42,880 --> 00:20:45,200
Everything is the same, so it makes it very easy.

359
00:20:45,200 --> 00:20:48,880
It's Sarah Sellers jewelry.

360
00:20:48,880 --> 00:20:54,080
So that way, I mean, even Twitter, but honestly, I really don't do anything on Twitter.

361
00:20:54,080 --> 00:20:55,720
I used to.

362
00:20:55,720 --> 00:21:02,800
But then for some reason I got locked out of my own account and it just disappeared.

363
00:21:02,800 --> 00:21:08,360
So I started another one, but I really don't do anything on it because also when it used

364
00:21:08,360 --> 00:21:10,160
to be part of Meta.

365
00:21:10,160 --> 00:21:14,320
So like in the briefing on Instagram would go there.

366
00:21:14,320 --> 00:21:16,120
So I think it's locked in.

367
00:21:16,120 --> 00:21:17,520
It's all about money really.

368
00:21:17,520 --> 00:21:24,120
Yeah, so I have it's on Facebook, Instagram, and I actually couldn't I figure out how to

369
00:21:24,120 --> 00:21:25,960
connect Pinterest and Instagram.

370
00:21:25,960 --> 00:21:27,360
That's a new thing.

371
00:21:27,360 --> 00:21:32,920
So that way my Pinterest is like back to being active instead of like once every six months.

372
00:21:32,920 --> 00:21:35,760
So like on there, it's like we're jewelry creators.

373
00:21:35,760 --> 00:21:37,560
We have to be content creators.

374
00:21:37,560 --> 00:21:38,560
Yes.

375
00:21:38,560 --> 00:21:39,560
Oh yeah, 100%.

376
00:21:39,560 --> 00:21:41,880
Like you have to think of so many different aspects.

377
00:21:41,880 --> 00:21:43,960
Like you have to, you know, you have to show up.

378
00:21:43,960 --> 00:21:44,960
You have to show your face.

379
00:21:44,960 --> 00:21:46,920
You have to talk about yourself.

380
00:21:46,920 --> 00:21:52,360
And then you have to like, you know, if you show things being worn and how to wear it.

381
00:21:52,360 --> 00:21:57,240
And then if you have that press, like celebrity, whatever kind of press to bring that up also

382
00:21:57,240 --> 00:22:03,040
and try to do the best that you can to get that, get that out there.

383
00:22:03,040 --> 00:22:06,080
I mean, with when it comes to like TV and movies, it's like you're always crossing your

384
00:22:06,080 --> 00:22:08,760
fingers and hoping because you never know.

385
00:22:08,760 --> 00:22:14,040
And then like what, what's happened to all the pieces that we've sent over the years?

386
00:22:14,040 --> 00:22:15,120
Like where are they now?

387
00:22:15,120 --> 00:22:16,120
I have no idea.

388
00:22:16,120 --> 00:22:21,160
And then you maybe one day like that's happened before in the group where someone's wearing

389
00:22:21,160 --> 00:22:25,040
something on a completely different show and you're like, okay.

390
00:22:25,040 --> 00:22:27,480
Oh, the costume designer happened to me.

391
00:22:27,480 --> 00:22:29,000
You put it on something else.

392
00:22:29,000 --> 00:22:30,000
Yeah.

393
00:22:30,000 --> 00:22:31,000
Yeah.

394
00:22:31,000 --> 00:22:35,520
I mean, it happened to me with one of my bracelets I had sent for a movie and then it was on,

395
00:22:35,520 --> 00:22:43,240
it was an Apple TV show, Amber, Amber Brown or something like that.

396
00:22:43,240 --> 00:22:44,240
But I don't know.

397
00:22:44,240 --> 00:22:45,240
I didn't expect.

398
00:22:45,240 --> 00:22:46,240
I was like, all right, fine.

399
00:22:46,240 --> 00:22:52,280
But it's just, I'm very curious to know where in earth my pieces are that, that like that

400
00:22:52,280 --> 00:22:55,280
were worn and that weren't worn.

401
00:22:55,280 --> 00:23:00,080
I kind of think, I think it's interesting because I love ancient jewelry and I love looking

402
00:23:00,080 --> 00:23:03,680
to see what they've dug up, you know, from ancient times.

403
00:23:03,680 --> 00:23:08,880
And I kind of wonder if all of these creations, I don't even know how many things I've created

404
00:23:08,880 --> 00:23:15,160
since I was, like you said, early on, like I was early into this as a very young child

405
00:23:15,160 --> 00:23:21,000
and creating not just jewelry, but all kinds of art and like where, what will happen to

406
00:23:21,000 --> 00:23:27,400
these pieces as eons go and all of those things that I have sent all around the world.

407
00:23:27,400 --> 00:23:33,000
Like, you know, I kind of wonder like somebody, they're going to dig this stuff up and go,

408
00:23:33,000 --> 00:23:34,000
what?

409
00:23:34,000 --> 00:23:39,680
Yeah, I mean, I've, I, my earrings were worn on this is us.

410
00:23:39,680 --> 00:23:43,400
And that's going to be like five years ago almost to zoo.

411
00:23:43,400 --> 00:23:48,040
I remember it was in February of 2020.

412
00:23:48,040 --> 00:23:51,640
And I mean, I've sold them all over the world at this one, like I've sold them to Tokyo

413
00:23:51,640 --> 00:23:54,400
all over the UK.

414
00:23:54,400 --> 00:23:57,000
I sent actually to Australia.

415
00:23:57,000 --> 00:23:59,120
So that was, that was amazing.

416
00:23:59,120 --> 00:24:00,120
Yeah.

417
00:24:00,120 --> 00:24:04,640
So it's like, it's really interesting, like that many years later, people are still, I

418
00:24:04,640 --> 00:24:10,920
mean, obviously the show is also now a Netflix so people can watch it and are finding it

419
00:24:10,920 --> 00:24:12,560
again or rewatching it.

420
00:24:12,560 --> 00:24:15,440
And I like sold it to all these different places.

421
00:24:15,440 --> 00:24:20,000
And like I wonder, like in all that time, the original earrings, like, where are they

422
00:24:20,000 --> 00:24:21,000
now?

423
00:24:21,000 --> 00:24:25,400
It's like, you know, but I love that I've sent them everywhere.

424
00:24:25,400 --> 00:24:28,600
You have any pieces that are right there where you are, where you're sitting?

425
00:24:28,600 --> 00:24:29,600
So you can show us.

426
00:24:29,600 --> 00:24:33,720
I was actually, so I've been building some, I've been building some stock and then I

427
00:24:33,720 --> 00:24:39,760
always try to go through things to be like, okay, what can I just like kind of keep around

428
00:24:39,760 --> 00:24:47,400
for like store purposes that I don't do, I do mixture of like the wholesale styles where

429
00:24:47,400 --> 00:24:52,360
I make multiples and then I do like small batch and then I have pieces that are like

430
00:24:52,360 --> 00:24:56,120
one ox.

431
00:24:56,120 --> 00:25:00,920
So I try to do like a whole mixture because I feel like it also stunts my creative process

432
00:25:00,920 --> 00:25:04,200
too much if I only do the same things over and over again.

433
00:25:04,200 --> 00:25:07,720
So let's see, I have this really cool bar necklace.

434
00:25:07,720 --> 00:25:10,800
Put your hand behind that so we can see it.

435
00:25:10,800 --> 00:25:11,800
Put your hand behind it.

436
00:25:11,800 --> 00:25:12,800
That's good though.

437
00:25:12,800 --> 00:25:13,800
Okay.

438
00:25:13,800 --> 00:25:14,800
Oh, what is that made of?

439
00:25:14,800 --> 00:25:15,800
It's beautiful.

440
00:25:15,800 --> 00:25:16,920
So that's all brass.

441
00:25:16,920 --> 00:25:22,480
I've been working a lot with brass because it's technically a hyperallergenic material

442
00:25:22,480 --> 00:25:24,600
and it ages beautifully.

443
00:25:24,600 --> 00:25:29,640
So becomes like, I mean, you can polish it, but it becomes like this really nice, bronzy-ish,

444
00:25:29,640 --> 00:25:30,640
rustic color.

445
00:25:30,640 --> 00:25:34,360
So I've been loving to work with it a lot.

446
00:25:34,360 --> 00:25:41,040
And it's fun because over time, I collected all the shapes and I'm like, oh, that's cool.

447
00:25:41,040 --> 00:25:44,200
And then not really necessarily always knowing what to do with it.

448
00:25:44,200 --> 00:25:48,800
So a piece like this comes around where I have these V shapes that didn't really work

449
00:25:48,800 --> 00:25:57,480
for too much, but then making these bib necklaces, because they thread onto the vault chain,

450
00:25:57,480 --> 00:26:00,120
I was like, oh, that's really super cool.

451
00:26:00,120 --> 00:26:05,760
I have done when we have that aha moment, like, oh, look at this.

452
00:26:05,760 --> 00:26:06,760
This is great.

453
00:26:06,760 --> 00:26:11,200
And like, along this similar style, I had actually gifted these to the artists in group

454
00:26:11,200 --> 00:26:12,200
to Zoe Kravitz.

455
00:26:12,200 --> 00:26:13,200
Those are beautiful.

456
00:26:13,200 --> 00:26:18,080
And I was almost, I really hope that when the Batman movie had come out, like these were

457
00:26:18,080 --> 00:26:20,080
so Selena and she did.

458
00:26:20,080 --> 00:26:24,960
I mean, I don't know how ever they chose her, you know, chose what she wear, but like,

459
00:26:24,960 --> 00:26:29,240
I was so hoping for some reason I was going to see these on her, because it would have

460
00:26:29,240 --> 00:26:32,360
been so perfect with her character.

461
00:26:32,360 --> 00:26:37,200
But I want to take a picture of these because they're just really, really cool.

462
00:26:37,200 --> 00:26:41,760
And I love that that there's something that I've still been selling since then, too.

463
00:26:41,760 --> 00:26:43,800
Yeah, they're beautiful.

464
00:26:43,800 --> 00:26:47,760
And they're, and they're not like so, they look heavier than they are.

465
00:26:47,760 --> 00:26:54,360
Which I also adorable actress, I think she said, like lightweight.

466
00:26:54,360 --> 00:27:00,600
But don't look lightweight and then I've been working on it, so I love florals and I do,

467
00:27:00,600 --> 00:27:03,640
I do a lot of floral work.

468
00:27:03,640 --> 00:27:05,640
Kind of getting like holiday inspired.

469
00:27:05,640 --> 00:27:10,360
So these, if you can't tell, so I have to get some better lighting up.

470
00:27:10,360 --> 00:27:14,800
But these are chrome diopsoin on the bombs for that, like nice forest green.

471
00:27:14,800 --> 00:27:18,360
And then there's a freshwater pearl inside each flower.

472
00:27:18,360 --> 00:27:19,640
Oh, those are beautiful.

473
00:27:19,640 --> 00:27:25,800
A little bit of green in between, and it's spaces beautifully.

474
00:27:25,800 --> 00:27:28,280
Those are beautiful holiday.

475
00:27:28,280 --> 00:27:30,280
Or a theme where.

476
00:27:30,280 --> 00:27:38,200
Kind of like, I've been trying to get, I don't usually do like strictly holiday or seasonal

477
00:27:38,200 --> 00:27:41,800
trends I usually pick from what I have.

478
00:27:41,800 --> 00:27:45,320
And where are those earrings available?

479
00:27:45,320 --> 00:27:49,600
So these I just mean, I actually still have to photograph them.

480
00:27:49,600 --> 00:27:56,600
These I'm probably going to put up on Etsy and my home site versus wholesale because

481
00:27:56,600 --> 00:28:01,120
these, I mean, at least like the chrome diopsoid part of it, those are a little bit more of

482
00:28:01,120 --> 00:28:07,880
a one off like stone availability.

483
00:28:07,880 --> 00:28:11,600
But I think I'm going to put them on my home site and Etsy.

484
00:28:11,600 --> 00:28:17,400
And I have, I can make like one or two more of those, but that would be like very limited

485
00:28:17,400 --> 00:28:18,400
in there.

486
00:28:18,400 --> 00:28:19,960
Get it now.

487
00:28:19,960 --> 00:28:25,800
So these, I mean, they're just, they're just super, I love the way they move.

488
00:28:25,800 --> 00:28:32,800
I actually had made one that was, it was just white pearl, but I didn't have them segmented.

489
00:28:32,800 --> 00:28:36,360
I just had it all in a row and I usually don't do that.

490
00:28:36,360 --> 00:28:39,600
But I kind of liked having something that was a little bit different from what I usually

491
00:28:39,600 --> 00:28:40,600
do.

492
00:28:40,600 --> 00:28:41,600
Those are beautiful.

493
00:28:41,600 --> 00:28:43,880
So these just, they're just super pretty.

494
00:28:43,880 --> 00:28:47,320
The right length and they have a lot of movement.

495
00:28:47,320 --> 00:28:50,600
And I tell people that there are people who come to me like, Oh, I have short hair.

496
00:28:50,600 --> 00:28:52,160
I can't pull off long earrings.

497
00:28:52,160 --> 00:28:55,200
I'm like, boy, your neck is showing.

498
00:28:55,200 --> 00:28:56,480
Show off your neck.

499
00:28:56,480 --> 00:28:58,520
Like you don't have to do that.

500
00:28:58,520 --> 00:29:02,400
Like you don't have to feel as if, you know, you're bringing too much attention.

501
00:29:02,400 --> 00:29:03,920
Like that's the whole point.

502
00:29:03,920 --> 00:29:04,920
You have a short hair.

503
00:29:04,920 --> 00:29:05,920
Your hair is up.

504
00:29:05,920 --> 00:29:07,760
Like mine is like pretty much every day.

505
00:29:07,760 --> 00:29:08,760
Yeah.

506
00:29:08,760 --> 00:29:12,880
I had told her, but there's something that I tell my customers.

507
00:29:12,880 --> 00:29:19,320
It was like Faber J when he was making things for the Zarenes and all the, you know, back

508
00:29:19,320 --> 00:29:24,320
in the way, way, way back times that he was making things with movement.

509
00:29:24,320 --> 00:29:26,520
Like the TRs would have a little trimmer.

510
00:29:26,520 --> 00:29:27,520
Honestly, it was, yes.

511
00:29:27,520 --> 00:29:28,520
Cross the room.

512
00:29:28,520 --> 00:29:29,520
That trimmer was noticed.

513
00:29:29,520 --> 00:29:36,120
And it's the movement of the jewelry and the catching of light that really sets shimmer,

514
00:29:36,120 --> 00:29:39,040
shimmer, shake, shake that catches the fish.

515
00:29:39,040 --> 00:29:40,600
You know, it's not just a fishing lure.

516
00:29:40,600 --> 00:29:43,320
It's, they put the little spinner on there to get that extra light.

517
00:29:43,320 --> 00:29:45,960
Because we're still primal in the end of the day.

518
00:29:45,960 --> 00:29:46,960
Yes, we are.

519
00:29:46,960 --> 00:29:47,960
We are.

520
00:29:47,960 --> 00:29:48,960
And you know why we like sparkle?

521
00:29:48,960 --> 00:29:56,480
This is another thing that people don't realize because sparkle and our prehistoric men DNA

522
00:29:56,480 --> 00:29:58,600
was meant that there was water.

523
00:29:58,600 --> 00:30:01,520
They could see, oh, there was a sparkle somewhere in the distance.

524
00:30:01,520 --> 00:30:03,200
Ah, there's water.

525
00:30:03,200 --> 00:30:06,520
And so that water was something that we always gravitated for.

526
00:30:06,520 --> 00:30:09,200
And so sparkle is really because of the water.

527
00:30:09,200 --> 00:30:11,560
I feel like also a light source.

528
00:30:11,560 --> 00:30:14,360
So yeah, no matter what, it's just part of survival.

529
00:30:14,360 --> 00:30:15,360
Yeah, right.

530
00:30:15,360 --> 00:30:21,640
Isn't it amazing how that is so primal in us and even wearing jewelry.

531
00:30:21,640 --> 00:30:25,360
It's earliest times, 3,000 years ago.

532
00:30:25,360 --> 00:30:31,360
I love ancient Egyptian, especially that was like one of the earliest things I was inspired

533
00:30:31,360 --> 00:30:34,640
by was ancient Egyptian art and jewelry.

534
00:30:34,640 --> 00:30:39,920
My mom is very into Japanese art and she would take me and my brother to the museums all

535
00:30:39,920 --> 00:30:40,920
the time.

536
00:30:40,920 --> 00:30:43,440
We would just go and enjoy it ourselves.

537
00:30:43,440 --> 00:30:48,760
And I would love, I always love going to the ancient Egyptian, anything ancient Egyptian.

538
00:30:48,760 --> 00:30:54,600
I'm not really into like English or Victorian, except for the jewelry and maybe glassware

539
00:30:54,600 --> 00:30:58,000
and costume, not into like art.

540
00:30:58,000 --> 00:31:01,800
But I love ancient Egyptian.

541
00:31:01,800 --> 00:31:08,520
It's amazing how it's just so relevant even today, even though it was 4,000 years ago,

542
00:31:08,520 --> 00:31:10,880
like 4,000 years ago.

543
00:31:10,880 --> 00:31:15,640
And how, and the other thing that's interesting is how I think this is interesting anyways,

544
00:31:15,640 --> 00:31:19,880
that during those time periods, which was over a long period of time, like a thousand

545
00:31:19,880 --> 00:31:24,040
years, they really didn't vary from their theme.

546
00:31:24,040 --> 00:31:26,600
Like this is the thing, everybody stick to it.

547
00:31:26,600 --> 00:31:28,800
This is what we have available.

548
00:31:28,800 --> 00:31:29,800
Everybody go.

549
00:31:29,800 --> 00:31:35,440
But it was amazing, the fact that they were able to make such things with like, we have

550
00:31:35,440 --> 00:31:37,280
lasers and electricity.

551
00:31:37,280 --> 00:31:38,280
Exactly.

552
00:31:38,280 --> 00:31:40,920
And to be able to do what they did by hand.

553
00:31:40,920 --> 00:31:42,320
I mean, it's insane.

554
00:31:42,320 --> 00:31:43,320
It is insane.

555
00:31:43,320 --> 00:31:44,320
The mill work.

556
00:31:44,320 --> 00:31:45,800
I mean, it's crazy.

557
00:31:45,800 --> 00:31:50,080
Well, you think about back in the Stone Age when they were making jewelry and they were

558
00:31:50,080 --> 00:31:54,480
wearing jewelry and what, rocks, horn, sticks.

559
00:31:54,480 --> 00:31:56,480
That's all they got.

560
00:31:56,480 --> 00:32:02,080
You know, it's take a take an ostrich egg and beat it to death, which is not an easy

561
00:32:02,080 --> 00:32:03,920
thing by the way.

562
00:32:03,920 --> 00:32:10,560
And for me, I have to like take a tile cutter, you know, like sauce, like cut it on, it's

563
00:32:10,560 --> 00:32:13,040
just like, and then a drill.

564
00:32:13,040 --> 00:32:15,640
It's a lot of work even with the hand tools.

565
00:32:15,640 --> 00:32:20,760
But then they didn't have TVs and they had a lot of time and they were very inspired

566
00:32:20,760 --> 00:32:23,080
because they were born artists too.

567
00:32:23,080 --> 00:32:24,600
We're the exactly the same people.

568
00:32:24,600 --> 00:32:31,120
Just we're just different time and they're making beautiful things way back then.

569
00:32:31,120 --> 00:32:36,720
And I collect those resources because I love to go back and and kind of even they inspire

570
00:32:36,720 --> 00:32:37,720
me to make things.

571
00:32:37,720 --> 00:32:40,120
I have, I still collect books.

572
00:32:40,120 --> 00:32:44,560
There was a newer one that I got, but it's I packed some stuff away for that way when

573
00:32:44,560 --> 00:32:47,200
I can get ready for everything to be renovated.

574
00:32:47,200 --> 00:32:49,320
But I collect here and there.

575
00:32:49,320 --> 00:32:54,560
I'll go like if there's a like a special exhibit, I'll definitely get the books or just in general

576
00:32:54,560 --> 00:33:00,440
if I find something in like a half price books or one of those places and just pick something

577
00:33:00,440 --> 00:33:02,560
up and I, you know, like, why not?

578
00:33:02,560 --> 00:33:05,160
It's always it's constant inspiration.

579
00:33:05,160 --> 00:33:07,560
It's also a history lesson.

580
00:33:07,560 --> 00:33:08,560
Yes, definitely.

581
00:33:08,560 --> 00:33:11,680
I'm totally about that history lesson.

582
00:33:11,680 --> 00:33:14,080
I love the history of that.

583
00:33:14,080 --> 00:33:17,840
I just made a piece that was kind of a copy.

584
00:33:17,840 --> 00:33:20,720
I'm not, you know, I can't like copy it exactly.

585
00:33:20,720 --> 00:33:27,800
I had beads from like the sixties, which looked like the beads that were from 4000 years ago,

586
00:33:27,800 --> 00:33:32,400
but it was made out of jet and the Celtic necklace.

587
00:33:32,400 --> 00:33:33,960
That's not easy to get.

588
00:33:33,960 --> 00:33:34,960
Yeah.

589
00:33:34,960 --> 00:33:39,560
So but these, these weren't, but the shape was the same and the size was about the same.

590
00:33:39,560 --> 00:33:41,040
I'm like, oh, wait a second.

591
00:33:41,040 --> 00:33:45,240
I have those beads I've never used and I've been hanging on to them for, I don't know,

592
00:33:45,240 --> 00:33:46,880
I've had them more than 15 years now.

593
00:33:46,880 --> 00:33:48,680
I'm like, I know what I'm going to make with them.

594
00:33:48,680 --> 00:33:52,880
I'm going to recreate this necklace, this photo that's coming up.

595
00:33:52,880 --> 00:33:59,000
But and, and there was a little tricky because the way it was constructed, I don't know exactly

596
00:33:59,000 --> 00:34:03,480
how it was constructed because you can't really see that, but there was no findings

597
00:34:03,480 --> 00:34:05,720
at all that were visible.

598
00:34:05,720 --> 00:34:08,240
So I had to kind of like think that through.

599
00:34:08,240 --> 00:34:12,160
I'm going to make this and make this where it's like super.

600
00:34:12,160 --> 00:34:14,160
Like a hidden hook.

601
00:34:14,160 --> 00:34:22,320
It was more about like stringing multiple strings and then I had epoxy clay, little

602
00:34:22,320 --> 00:34:27,480
tabs and then more of the things and then tabs and then it was how the necklace.

603
00:34:27,480 --> 00:34:33,280
Yeah, it was some Celtic woman more, you know, 4,000 years ago.

604
00:34:33,280 --> 00:34:36,160
And and so I don't know how they put it all together.

605
00:34:36,160 --> 00:34:37,160
I have no idea.

606
00:34:37,160 --> 00:34:40,480
You cannot see the construction of it, but I had to come up with a way.

607
00:34:40,480 --> 00:34:41,480
I did.

608
00:34:41,480 --> 00:34:48,120
And I was using epoxy clay and then that really kind of mimicked the look of the jet.

609
00:34:48,120 --> 00:34:49,720
So that was pretty good too.

610
00:34:49,720 --> 00:34:50,720
It all worked.

611
00:34:50,720 --> 00:34:51,720
It's okay.

612
00:34:51,720 --> 00:34:52,720
It's a bit better.

613
00:34:52,720 --> 00:34:56,040
You know, if I go back, it's been a lot of time doing it, but I've got parts to go back

614
00:34:56,040 --> 00:34:57,200
and do it in time.

615
00:34:57,200 --> 00:35:01,480
My tray got a little cock-eyed and I kind of had it turned the wrong way.

616
00:35:01,480 --> 00:35:03,840
And so I kind of have one side is kind of wearing a little bit.

617
00:35:03,840 --> 00:35:07,800
Oh, you know, it's like that place.

618
00:35:07,800 --> 00:35:08,800
That's it.

619
00:35:08,800 --> 00:35:10,720
And it's like, ah, the scene, but just like that, we're learning.

620
00:35:10,720 --> 00:35:11,720
That's right.

621
00:35:11,720 --> 00:35:13,520
It is what it is.

622
00:35:13,520 --> 00:35:14,920
You know, it's an artist statement.

623
00:35:14,920 --> 00:35:18,760
It's, you know, these are pieces that can be hung on a wall.

624
00:35:18,760 --> 00:35:23,040
They're not, you know, they're to be worn just like your things are all art.

625
00:35:23,040 --> 00:35:24,040
They're art.

626
00:35:24,040 --> 00:35:25,040
They're art.

627
00:35:25,040 --> 00:35:28,360
I tell people, like when you're not wearing them, hang them on the wall.

628
00:35:28,360 --> 00:35:32,480
Like hang, like you can take those earrings and hang them on a light fixture and have

629
00:35:32,480 --> 00:35:33,480
that kind of thing.

630
00:35:33,480 --> 00:35:34,480
Oh, and get this.

631
00:35:34,480 --> 00:35:35,480
You only get that sparkle.

632
00:35:35,480 --> 00:35:36,480
Yeah.

633
00:35:36,480 --> 00:35:39,160
I think it's so important that our customers.

634
00:35:39,160 --> 00:35:42,200
So where do you have coming up for Christmas?

635
00:35:42,200 --> 00:35:49,680
We have what's going on in your life in the next, this is the Q4 and how is Q4 looking

636
00:35:49,680 --> 00:35:50,680
for you?

637
00:35:50,680 --> 00:35:54,120
Like what's your, what's your big takeaway from Q4 coming up?

638
00:35:54,120 --> 00:35:56,360
Well, so I usually do.

639
00:35:56,360 --> 00:36:00,640
I haven't done as many markets, which has been part of my goal not to do as many in-person

640
00:36:00,640 --> 00:36:01,640
markets.

641
00:36:01,640 --> 00:36:02,640
I agree.

642
00:36:02,640 --> 00:36:08,920
Usually, usually I do one in December itself, but they take forever to let you know.

643
00:36:08,920 --> 00:36:10,600
If you're doing it or not.

644
00:36:10,600 --> 00:36:11,600
I agree.

645
00:36:11,600 --> 00:36:13,880
So usually that one is the Chicago Artisan Market.

646
00:36:13,880 --> 00:36:16,440
I've been doing it the last few years.

647
00:36:16,440 --> 00:36:19,800
That's usually like a couple of weeks or so before Christmas.

648
00:36:19,800 --> 00:36:24,000
I have, I don't know if you did, but I had gifted a couple of pieces to only murders

649
00:36:24,000 --> 00:36:28,200
in the building, but that was only supposed to be like towards the last couple of episodes

650
00:36:28,200 --> 00:36:33,400
by the time we were finally able to, to like have them have us.

651
00:36:33,400 --> 00:36:37,040
So I'm very excited to see if anything gets worn.

652
00:36:37,040 --> 00:36:40,480
So also, I mean, you never know that it's already been picked up for like at least one

653
00:36:40,480 --> 00:36:41,480
or two more seasons.

654
00:36:41,480 --> 00:36:42,480
Yeah.

655
00:36:42,480 --> 00:36:47,320
So you never know now for everybody who gifted, if, you know, we get that chance.

656
00:36:47,320 --> 00:36:48,320
So that would be really cool.

657
00:36:48,320 --> 00:36:55,360
I had sent these brass chandelier earrings and which those are I think available on Etsy

658
00:36:55,360 --> 00:36:59,760
and everything like everything that has been gifted.

659
00:36:59,760 --> 00:37:04,800
I usually have it in the name or it's going to be, there's a picture or it can be asked

660
00:37:04,800 --> 00:37:09,960
questions or I used, I have like some of that I have press pages.

661
00:37:09,960 --> 00:37:15,760
So there was a pair of the, like these cool brass chandelier earrings and then I sent

662
00:37:15,760 --> 00:37:17,280
a pair of pearl earrings.

663
00:37:17,280 --> 00:37:22,000
I think I sent it in, I believe I sent in these.

664
00:37:22,000 --> 00:37:24,600
So these actually have white Kasumi pearls.

665
00:37:24,600 --> 00:37:30,240
They're from Australia and it's like a brass, it's a brass bar.

666
00:37:30,240 --> 00:37:35,640
So it's like it's very modern and timeless, but also I feel like, I mean, at least if

667
00:37:35,640 --> 00:37:39,920
you're talking about Celine Gomez's character, I feel like it's kind of upper alley where

668
00:37:39,920 --> 00:37:46,640
she just feels like these mix, like it's like a mixture of times, the way she dresses.

669
00:37:46,640 --> 00:37:51,080
So I love the costume designer.

670
00:37:51,080 --> 00:37:52,960
So I did, I have that.

671
00:37:52,960 --> 00:37:59,280
And then I don't know if there's what, there's the movie red one that's coming out in November

672
00:37:59,280 --> 00:38:06,040
that's with Chris Evans and in the rock that a lot of us had gifted to, we're like that

673
00:38:06,040 --> 00:38:09,120
Christmas movie that we'll see.

674
00:38:09,120 --> 00:38:11,560
I mean, we'll see what happens with all of those.

675
00:38:11,560 --> 00:38:15,600
And I don't know if we're going to have time to go to the theater to watch it.

676
00:38:15,600 --> 00:38:20,840
So I'll have to get lucky that either somebody sees it or eventually when it comes out streaming

677
00:38:20,840 --> 00:38:25,240
and then you have to watch it like five times, you know, really catch it because you never

678
00:38:25,240 --> 00:38:26,240
know.

679
00:38:26,240 --> 00:38:28,000
And it's an action movie.

680
00:38:28,000 --> 00:38:31,280
So who knows.

681
00:38:31,280 --> 00:38:37,120
But yeah, so I've been doing a lot of work just trying to expand like my like my store

682
00:38:37,120 --> 00:38:43,480
outreach and trying to really get myself into other states.

683
00:38:43,480 --> 00:38:48,240
So that's what I love to do, even though like I have local and I love local.

684
00:38:48,240 --> 00:38:56,120
My goal for sure is to like pop up in like the Northwest and even back in the Northeast,

685
00:38:56,120 --> 00:38:58,120
although Brooklyn is not not so easy.

686
00:38:58,120 --> 00:39:04,920
They very much love artists, but it's not easy being an artist in Brooklyn.

687
00:39:04,920 --> 00:39:09,680
But yeah, just trying to trying to spread myself out a bit.

688
00:39:09,680 --> 00:39:15,960
I think that customers want to know that there's a little bit of gold shine on us.

689
00:39:15,960 --> 00:39:21,720
It's like they're one connection away from something that also tells the story.

690
00:39:21,720 --> 00:39:26,680
So when they're talking to people and people say, oh, I love those earrings, you know,

691
00:39:26,680 --> 00:39:31,200
oh, yeah, they are the same earrings that were worn by blah, blah, blah.

692
00:39:31,200 --> 00:39:33,440
And so that's kind of the reason why we do this.

693
00:39:33,440 --> 00:39:39,360
I think it's, you know, it's just part of the kind of the show and tell of where we

694
00:39:39,360 --> 00:39:46,840
are as artisans that, you know, that somebody else is likes our jewelry enough to be putting

695
00:39:46,840 --> 00:39:50,440
it into a movie or a show like it does.

696
00:39:50,440 --> 00:39:53,120
Yeah, you like that little bit of depth.

697
00:39:53,120 --> 00:39:55,200
I mean, it shouldn't be everything that you are.

698
00:39:55,200 --> 00:40:00,480
I guess like you should be able to like still express yourself in ways that it's like, oh,

699
00:40:00,480 --> 00:40:04,720
I'm not just on this movie, that movie, this book, like you really showing your your work

700
00:40:04,720 --> 00:40:08,560
as as as art.

701
00:40:08,560 --> 00:40:13,360
But can people can people go to your website and see like a media page?

702
00:40:13,360 --> 00:40:18,440
Is that how you yeah, I did have I have a press page.

703
00:40:18,440 --> 00:40:22,320
Although because someone had done it for me, I don't know coding.

704
00:40:22,320 --> 00:40:29,200
I have there's a press page and then basically referring to items and then you can search

705
00:40:29,200 --> 00:40:35,960
like through the items and shop and then like you can see pieces that way.

706
00:40:35,960 --> 00:40:37,600
And I'm not see I'm not see too.

707
00:40:37,600 --> 00:40:44,240
I usually will try to have the first image as the image that, you know, if it was gifted

708
00:40:44,240 --> 00:40:51,160
to a show, like, you know, a mock up with the show or, you know, keep things in the

709
00:40:51,160 --> 00:40:53,640
name so people, you know, can find things.

710
00:40:53,640 --> 00:40:57,800
The tax tags are yeah, so important for sure.

711
00:40:57,800 --> 00:41:06,080
Yeah, well, I was working on I was in the hospital over the weekend, but I had SE orders

712
00:41:06,080 --> 00:41:08,320
and I was contacting the people and letting them know.

713
00:41:08,320 --> 00:41:12,960
We go off on Monday and then today when they go do the SE order and almost everything was

714
00:41:12,960 --> 00:41:15,160
just like so hard.

715
00:41:15,160 --> 00:41:20,320
It was like, oh my God, took me like three hours to just get everything together and

716
00:41:20,320 --> 00:41:21,840
everything was just like hard.

717
00:41:21,840 --> 00:41:25,880
It was like, I felt like I was upside down, but got to keep that algorithm going like

718
00:41:25,880 --> 00:41:27,640
I don't care if you're near death.

719
00:41:27,640 --> 00:41:32,760
I don't care if you're in a hospital for three days, get that order out of like it was done.

720
00:41:32,760 --> 00:41:38,240
Like yeah, it's in that in the parking lot of the post office putting in my things.

721
00:41:38,240 --> 00:41:43,200
And I took, I always take pictures of the package so they know what to expect.

722
00:41:43,200 --> 00:41:48,800
Also documents for me and I document the receipt and send those to them and then you know,

723
00:41:48,800 --> 00:41:52,200
it will note that says, you know, I love five star reviews and all that kind of stuff.

724
00:41:52,200 --> 00:41:54,600
Like there's so much to the order.

725
00:41:54,600 --> 00:41:58,480
I really love Etsy and I love what it does to us because it connects us to people all

726
00:41:58,480 --> 00:41:59,480
over.

727
00:41:59,480 --> 00:42:05,320
But it being a really professional entrepreneur as a single person, you know, we don't have

728
00:42:05,320 --> 00:42:07,680
teams of people working for us.

729
00:42:07,680 --> 00:42:09,440
There's just so much to all this.

730
00:42:09,440 --> 00:42:11,520
I hope that people appreciate it.

731
00:42:11,520 --> 00:42:15,680
We love that their Etsy is really pushing towards gifting.

732
00:42:15,680 --> 00:42:18,600
So I don't want to screw up my Etsy algorithm.

733
00:42:18,600 --> 00:42:20,600
I want it to be good.

734
00:42:20,600 --> 00:42:27,440
So I know I used to not, I honestly used to not really care until I put the, this is us

735
00:42:27,440 --> 00:42:33,960
earrings on there to purposely just have them on Etsy, not just on my home site.

736
00:42:33,960 --> 00:42:39,320
And once I started selling multiples of those, I'm like, well, I guess I'm going to just,

737
00:42:39,320 --> 00:42:41,840
I might as well just really get back into Etsy.

738
00:42:41,840 --> 00:42:47,280
Cause I was on there from when, when really like they started, but I just didn't really

739
00:42:47,280 --> 00:42:48,280
do much with it.

740
00:42:48,280 --> 00:42:51,240
Cause at the time I was, I don't know, I was working on my home site.

741
00:42:51,240 --> 00:42:55,320
Like I felt like that mattered a lot more.

742
00:42:55,320 --> 00:42:58,440
Cause I know like there are people who are like, oh Etsy is over saturated.

743
00:42:58,440 --> 00:43:00,720
Like, yeah, it's all true.

744
00:43:00,720 --> 00:43:05,240
And they definitely also have things that are not handmade, it's supposed to be handmade.

745
00:43:05,240 --> 00:43:06,240
True.

746
00:43:06,240 --> 00:43:10,000
But if you go on there and you know what you're doing, you can make it work for you.

747
00:43:10,000 --> 00:43:14,000
So it just requires effort and time.

748
00:43:14,000 --> 00:43:16,360
I also buy Etsy ads.

749
00:43:16,360 --> 00:43:20,840
So I do do the click, pay per click ads.

750
00:43:20,840 --> 00:43:26,760
That seems to kind of help and Shopify, I'm on Shopify and fair and blah, blah, blah,

751
00:43:26,760 --> 00:43:28,760
blah, blah, like, you know, all that kind of stuff.

752
00:43:28,760 --> 00:43:31,640
And it's like, it does really require money.

753
00:43:31,640 --> 00:43:36,120
So I know that people that are listening, if you're just a shopper, do know that when

754
00:43:36,120 --> 00:43:40,520
you're buying something from us, it's supporting all different parts of our brand.

755
00:43:40,520 --> 00:43:45,520
It's the packaging that we have to pay for and the extra postage that we don't get to

756
00:43:45,520 --> 00:43:49,160
recuperate and the pay for flicks that you found me.

757
00:43:49,160 --> 00:43:51,680
And just, it takes a lot of time.

758
00:43:51,680 --> 00:43:56,160
You make one, one pair of earrings that are like a one of nine and you still have to go

759
00:43:56,160 --> 00:43:58,040
through all of the jargons.

760
00:43:58,040 --> 00:43:59,040
Okay.

761
00:43:59,040 --> 00:44:03,320
Because well, it's also like, when you package it, like also you're doing, if you do, you

762
00:44:03,320 --> 00:44:06,240
know, your regular business card, then I have a couple of different postcards.

763
00:44:06,240 --> 00:44:09,040
Like one is with the special discount and a thank you.

764
00:44:09,040 --> 00:44:14,080
And then the other one is about like, you know, posting and tag and share and whatever.

765
00:44:14,080 --> 00:44:19,480
And then, then it's also if you have special, you know, other types of packing materials,

766
00:44:19,480 --> 00:44:24,360
you have special tissue papers, you have like the corrugated, crinkly paper, do you have

767
00:44:24,360 --> 00:44:30,080
special boxes you put it in, special pouches, like every little thing that comes into it.

768
00:44:30,080 --> 00:44:31,080
Everything.

769
00:44:31,080 --> 00:44:36,600
Is there really, I would, if I would have not been a jewelry maker, I would be a lot

770
00:44:36,600 --> 00:44:37,600
wealthier right now.

771
00:44:37,600 --> 00:44:41,320
Because I definitely spent every penny.

772
00:44:41,320 --> 00:44:44,960
And then today I'm like, oh, but I'm out of that bracelet form and I need to go and then

773
00:44:44,960 --> 00:44:47,960
I'm like, oh, look at all this stuff that I need to buy.

774
00:44:47,960 --> 00:44:50,760
And then it's like, stop, just hold on, wait.

775
00:44:50,760 --> 00:44:55,480
If they do window shopping, like feel like, okay, add it to your cart.

776
00:44:55,480 --> 00:44:56,480
Yeah, hold on.

777
00:44:56,480 --> 00:44:59,320
You've done your shopping, but then walk away.

778
00:44:59,320 --> 00:45:00,600
I'm the same way.

779
00:45:00,600 --> 00:45:03,320
I never pushed that button until at least 24 hours.

780
00:45:03,320 --> 00:45:07,480
Unless I know it's like 100% like that's my purpose, like I'm getting a specific chain

781
00:45:07,480 --> 00:45:08,480
or whatever.

782
00:45:08,480 --> 00:45:12,480
Like, yeah, but otherwise, oh, 100% it's like these special gemstones that I really want

783
00:45:12,480 --> 00:45:13,480
to get.

784
00:45:13,480 --> 00:45:15,280
And then okay, we'll have to wait.

785
00:45:15,280 --> 00:45:19,680
Yeah, just put them in there and they're there and then it'll the next word.

786
00:45:19,680 --> 00:45:21,800
And then for like a special reward.

787
00:45:21,800 --> 00:45:22,800
Yeah.

788
00:45:22,800 --> 00:45:26,840
Well, it has been great getting to know you.

789
00:45:26,840 --> 00:45:28,000
I'm in Austin.

790
00:45:28,000 --> 00:45:32,640
So if you ever need anything from me, I would really hope that you would reach out.

791
00:45:32,640 --> 00:45:34,440
Like I am, I am a friend.

792
00:45:34,440 --> 00:45:37,880
I tell everybody from now on, I am your friend forever.

793
00:45:37,880 --> 00:45:40,560
And if you reach out, you see something on blah, blah, blah.

794
00:45:40,560 --> 00:45:43,240
And you're like, oh, let's talk to sugar about that and see what she has.

795
00:45:43,240 --> 00:45:49,640
Like I, I've been in this business for a really long time and I love being a friend.

796
00:45:49,640 --> 00:45:54,520
And a mentor and helping and anything I can do to help you along the line.

797
00:45:54,520 --> 00:45:58,640
Or if you just have a question, if you want to do a co-lab, like we can do all kinds of

798
00:45:58,640 --> 00:45:59,640
stuff together.

799
00:45:59,640 --> 00:46:04,680
I'm your girl and you never have to explain yourself and just be like, Hey, it's Sarah

800
00:46:04,680 --> 00:46:05,680
who's a rough lady.

801
00:46:05,680 --> 00:46:06,680
It's a very big deal.

802
00:46:06,680 --> 00:46:07,680
Yeah.

803
00:46:07,680 --> 00:46:10,600
So that's what I love about the artist group.

804
00:46:10,600 --> 00:46:15,920
Like everybody just can have like even okay, like I don't remember her name, but her necklace

805
00:46:15,920 --> 00:46:20,360
like Steven X wore the necklace in the new, in her new music video.

806
00:46:20,360 --> 00:46:25,480
I was like, but of course part of me is also like, Oh, I wish you was wearing my cuff that

807
00:46:25,480 --> 00:46:28,080
I sent her, but like that's freaking insane.

808
00:46:28,080 --> 00:46:29,080
That's incredible.

809
00:46:29,080 --> 00:46:33,400
You know, it's like supporting somebody else as much as okay.

810
00:46:33,400 --> 00:46:38,640
You want to be in their shoes to a degree, supporting somebody else no matter what lifts

811
00:46:38,640 --> 00:46:39,640
you up to.

812
00:46:39,640 --> 00:46:42,120
And can you never know, could help you get to that place too.

813
00:46:42,120 --> 00:46:45,720
It's positivity I've learned in a hundred percent.

814
00:46:45,720 --> 00:46:50,160
If you really just go in there and you keep having that negative thought pattern, you're

815
00:46:50,160 --> 00:46:51,760
not going to go anywhere.

816
00:46:51,760 --> 00:46:52,760
I agree.

817
00:46:52,760 --> 00:46:57,600
Really like support and supporting others and it supports you too.

818
00:46:57,600 --> 00:47:00,680
So the positivity goes a long way.

819
00:47:00,680 --> 00:47:01,680
Yeah.

820
00:47:01,680 --> 00:47:03,320
We are on the same page about that.

821
00:47:03,320 --> 00:47:05,880
It's always good to lift other people up.

822
00:47:05,880 --> 00:47:07,280
That makes us all feel good.

823
00:47:07,280 --> 00:47:08,280
Like that's how you feel.

824
00:47:08,280 --> 00:47:09,280
You're still feel better.

825
00:47:09,280 --> 00:47:11,680
It's kind of lifting somebody else up.

826
00:47:11,680 --> 00:47:14,240
So, and today it's been fun.

827
00:47:14,240 --> 00:47:19,760
It's been jewelry as your side hustle with Sarah, Ms. Araje, and we have had a great

828
00:47:19,760 --> 00:47:23,040
little hour and your daughter took a nap.

829
00:47:23,040 --> 00:47:25,840
And I have to say, awesome.

830
00:47:25,840 --> 00:47:29,640
Encourage your children to be artists.

831
00:47:29,640 --> 00:47:33,600
My little three year old granddaughter who's been gifted jewelry since today.

832
00:47:33,600 --> 00:47:37,000
She was born from her grandma.

833
00:47:37,000 --> 00:47:38,480
She has some jewelry.

834
00:47:38,480 --> 00:47:39,480
She can string those.

835
00:47:39,480 --> 00:47:40,480
Yeah.

836
00:47:40,480 --> 00:47:43,000
I think I'm going to be very into it too, or very into when I have a massive tub of

837
00:47:43,000 --> 00:47:47,080
stuff that they will be allowed to get into in another couple of years.

838
00:47:47,080 --> 00:47:48,080
Yeah.

839
00:47:48,080 --> 00:47:50,480
I've kept a lot of stuff for them.

840
00:47:50,480 --> 00:47:51,480
Yeah.

841
00:47:51,480 --> 00:47:52,480
It's fun.

842
00:47:52,480 --> 00:47:56,600
And it's fun that they get to see their mother being a creator because I think, you know,

843
00:47:56,600 --> 00:47:57,680
that's a really good legacy.

844
00:47:57,680 --> 00:48:04,840
They say that like where we come from, who we are now is like five generations back.

845
00:48:04,840 --> 00:48:09,440
So it'd be my grandmother's grandmother was an artist.

846
00:48:09,440 --> 00:48:11,800
And I know that my grandmother was an artist.

847
00:48:11,800 --> 00:48:14,080
Well, she was a dress designer.

848
00:48:14,080 --> 00:48:19,960
She was a, you know, she made clothes, fancy clothes for rich people in Texas.

849
00:48:19,960 --> 00:48:22,200
So there had to have come.

850
00:48:22,200 --> 00:48:28,840
I don't really know what her grandmother's story was, but it definitely, you know, it's

851
00:48:28,840 --> 00:48:29,840
on both sides.

852
00:48:29,840 --> 00:48:33,560
There was a lot of hand sewing and, you know, hand work.

853
00:48:33,560 --> 00:48:37,880
And that's how I learned from my grandmother teaching me how to embroidery.

854
00:48:37,880 --> 00:48:43,080
And that became jewelry, you know, sewing, kind of sewing jewelry beads onto jewelry

855
00:48:43,080 --> 00:48:44,080
and things.

856
00:48:44,080 --> 00:48:49,600
So, you know, it's all, it all, so your, your kids, they're, they're going to pass

857
00:48:49,600 --> 00:48:52,600
that along forward in a big way.

858
00:48:52,600 --> 00:48:57,320
So I really, I hope that you'll really help them and be encouraging them to.

859
00:48:57,320 --> 00:48:58,320
Oh yeah.

860
00:48:58,320 --> 00:49:02,960
We actually had a whole conversation just the other day about, about doing something

861
00:49:02,960 --> 00:49:09,000
with yourself and, and like, so I want them to understand that you can have a skill.

862
00:49:09,000 --> 00:49:11,880
If you want to make it your thing, let's go for it.

863
00:49:11,880 --> 00:49:16,360
We're just, we're going to make sure we do it the right way, the supported way and,

864
00:49:16,360 --> 00:49:20,560
you know, make it, make it work.

865
00:49:20,560 --> 00:49:22,840
But you know, my oldest is eight, so she has time.

866
00:49:22,840 --> 00:49:23,840
Yeah, yeah.

867
00:49:23,840 --> 00:49:24,840
No pressure.

868
00:49:24,840 --> 00:49:25,840
There's really no pressure.

869
00:49:25,840 --> 00:49:26,840
I'm in tears.

870
00:49:26,840 --> 00:49:29,840
It's opening doors and letting them explore.

871
00:49:29,840 --> 00:49:31,760
That's a good thing.

872
00:49:31,760 --> 00:49:38,440
Any last thoughts about what you'd like to share to our podcast listeners today?

873
00:49:38,440 --> 00:49:44,120
Well, I like to say, like in my posts, like on Instagram, like part of them is like, I'm

874
00:49:44,120 --> 00:49:45,120
here for you.

875
00:49:45,120 --> 00:49:50,160
Because of course, like, yes, jewelry is not the first thing you need to have or always

876
00:49:50,160 --> 00:49:52,360
want to have.

877
00:49:52,360 --> 00:49:54,680
But you know, it can always help brighten your day a little bit.

878
00:49:54,680 --> 00:49:59,840
I love to be able to help somebody find the thing that brings them that little bit of

879
00:49:59,840 --> 00:50:00,840
joy.

880
00:50:00,840 --> 00:50:02,640
And I love to be able to be a part of that.

881
00:50:02,640 --> 00:50:04,680
And yeah.

882
00:50:04,680 --> 00:50:07,960
And thank you to the Artisan Group for connecting us today.

883
00:50:07,960 --> 00:50:08,960
Yeah.

884
00:50:08,960 --> 00:50:09,960
That's okay.

885
00:50:09,960 --> 00:50:11,840
We can say, we can say nice things about them.

886
00:50:11,840 --> 00:50:13,560
They're a great, oh yeah, why not?

887
00:50:13,560 --> 00:50:14,560
Yeah.

888
00:50:14,560 --> 00:50:15,560
Great group.

889
00:50:15,560 --> 00:50:21,360
Yeah, so please let's, let's get other people from that group to come join our podcast.

890
00:50:21,360 --> 00:50:22,360
Read the word.

891
00:50:22,360 --> 00:50:26,440
Well, not only that, if you're a creator and you haven't heard of the Artisan Group, go

892
00:50:26,440 --> 00:50:28,840
look them up because they're always welcoming new members.

893
00:50:28,840 --> 00:50:31,920
It's not where it's just closed off thing, we're a big community.

894
00:50:31,920 --> 00:50:35,160
So if you want opportunities, go for it.

895
00:50:35,160 --> 00:50:36,480
And we support each other.

896
00:50:36,480 --> 00:50:38,120
So it's a great thing.

897
00:50:38,120 --> 00:50:45,320
So okay, well, I hope you have a great rest of your day and I'm getting ready for fall.

898
00:50:45,320 --> 00:50:48,960
And, and thank you for sharing your time with me today.

899
00:50:48,960 --> 00:50:49,960
It was a lot of fun.

900
00:50:49,960 --> 00:50:51,200
You're welcome and thank you.

901
00:50:51,200 --> 00:50:52,200
I really have.

902
00:50:52,200 --> 00:50:53,200
Especially my coughing.

903
00:50:53,200 --> 00:50:55,200
Well, you, you didn't die.

904
00:50:55,200 --> 00:51:00,200
Yay for that.

905
00:51:00,200 --> 00:51:07,400
Okay, well thank you again and we will see you another time.

906
00:51:07,400 --> 00:51:11,720
If you ever want to chat, you got something big you want to announce or you're like,

907
00:51:11,720 --> 00:51:14,560
Hey, I got this new movie in my minute.

908
00:51:14,560 --> 00:51:16,360
Give me a jingle and let's chat about it.

909
00:51:16,360 --> 00:51:17,360
Okay.

910
00:51:17,360 --> 00:51:18,360
And have you back to it.

911
00:51:18,360 --> 00:51:19,360
Okay.

912
00:51:19,360 --> 00:51:20,360
All right.

913
00:51:20,360 --> 00:51:21,360
Thank you again, Sarah.

914
00:51:21,360 --> 00:51:22,360
Take care.

915
00:51:22,360 --> 00:51:23,360
You too.

916
00:51:23,360 --> 00:51:25,360
Bye.

