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Okay, welcome to jewelry is your side hustle the podcast

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Lindsay, what do you got to say to us today?

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Hello, hello, so it's Lindsay de aloe vera. It's uh

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De aloe vera. It's quite the mouthful

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And you know lurt it's one of those names that i'm like, ah my kid will learn to spell it when she's a teenager

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It's a great last name like really it has a lot of uh panache. So let's just

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It's a portuguese last name

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And yeah, i'm originally from the boston area and there is a lot of portuguese people up there

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I would never know that

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Yeah, yeah, there's a city in massachusetts. It's like little portugal basically

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And well, i love portugal. I have been there a couple times and my son speaks fluent portuguese, which that is

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Because there's portuguese is all over like the world because they were sailors

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So he works in countries

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In africa and and then down in south america and then of course in europe and portugal

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That he has to have that language as a skill. So i'm very proud of it

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And i so i've heard it a lot because when i remember when he was learning he was practicing and you know

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It has a very has a little bit of that spanish flair

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So if you understand some of the words because i speak spanish, uh, you know this much and uh, and so but it has an unusual

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Kind of a sound which i don't know where that came from

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Did that come from china or somewhere? They cross the languages somehow?

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I have no idea. Oh, it's a story. I'm sure

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Because probably so it was funny because

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My maiden name was french everyone could pronounce it. It was easy peasy

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and then when i got married i took on the the d'aulavere and

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Now that we let we live in georgia now

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Living in georgia. No one can say it. Nobody can spell it

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It is cause all sorts of chaos just over a name and what's really interesting is there's not really any portuguese people down here

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All the time we get oh you're white

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What an interesting response because nobody knows what the name is

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And it's like the weirdest it's so bizarre

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the aloe vera

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The aloe vera it's you get the olive in there and that's easy. I know I know and uh

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Your background by the way is beautiful. So you look like a picture like it is like you are like a movie star sitting there

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my like cozy

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filming corner

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Yeah, it's great. It's got everything going on. It's my father likes to make a ruckus over here and

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likes to hang out

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So and this poor kid so my daughter's name is isla

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And I originally named my business after her and

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But it wasn't like sitting right with me because no one can pronounce our last name. No one could pronounce her first name

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It's isla. Nobody could say it spell it none of the things

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So originally I was trying to come up with a big steam

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and it is a baby company and we'll get into it and

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And um, the name was isla may and I'm like, okay, it's a very boutique name

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But I was like that is not the company name. So eventually, you know as as things progressed and I was able to you know

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Come up with what the name is now

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Um, it was just a very interesting take because we gave her that name

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But I'm like no one can say no one can spell it. This is a dumpster fire

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Well, it's like isla right? It's an island. Is that mean island?

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Yeah, it means. Yeah, it means island. So it's isla isla and um, the s is silent. So

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Right isla. Yeah. Oh, yeah

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but that's very uh

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I was stuck with the name gay and it caused huge havoc in my life

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Uh, giant havoc and so I've kind of added the sugar was a long story, but facebook made me do it

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And uh, it's worked out great. So she'll come up with how it all works

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in her world and it just makes her more special it makes her unique and that's something to celebrate. It's not just another jay in it

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Exactly exactly. Yeah, she it's uh, yeah, it's it's pretty comical how we grow up with our names and how much that can affect us

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and it's

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It's one of those things like when you're thinking about naming a child or a business, right?

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Yes, you have to think about all the things you have to do all the googling. Yeah, it's just

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It's a whole process. I think a whole name um for our business is really important because it has to have something that people can remember

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and really find so they got to be able to spell that um, because I even I'm I'm not a great

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Speller there's a few words. I'm always like, is that right? Like I'm sorry. I have that like e and a like difference. Is that right?

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Every time I don't know. Every you would think after like 60 years of spelling something you'd be able to get it down

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But there's just a little twitch when I learned it somehow in my brain. It like has a little bump like think about that

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I have a hard time when like a business spells their name in a funky way

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Because you're never going to find a business online. I know that doesn't make any sense to me. So

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Branding is really important. You know as entrepreneurs

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It's really uh upon us to really think of all those things and you know branding our name

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I was just recently like recently

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switched everything over to sugar gay is for because

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That sugar just kind of makes it look better to me. It's like a little bit more of a chunk of a word

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And the is for is a long old name for me and I don't even feel like an is for anymore. So

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That made it's a name from when I was married my husband before this one. So it's like, oh, who is that?

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Who is that is for who is she? Oh?

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Not that that

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Did you keep to check?

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Did you choose to keep the name because you had been that name for an extended?

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Yes, my brand because my brand was all gay is for so it all worked. It's okay. It's not gonna just two separate people

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I got my business that on

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I'm not for about me. This is really a show about you. I want to hear about your journey and how you got here

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So how did you get started like so you were in Boston?

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You moved to Georgia and that's where this happened or it's also a little bit about the story

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So I was um, I spent 10 years as a licensed optician

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And yeah in the Boston area

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Um, I moved down to Georgia

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I I

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Not a winter kind of gal. I like the warmth that it called to me. I always knew I would move south

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And I will say though. I miss the food and like the melting pot of culture up there that I do miss

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But you know what?

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Yeah, I it's it's fun. Just not in the winter time. I'll I'll visit any time of year minus the winter time

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So I was up there doing the whole optician thing, but I knew I wanted to move south

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My sister ended up down here

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For work and I visited it was like 70 degrees in December

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So I was like, uh, what was this deal? I'm going

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Well, I thought you had a sister there, right? Like we're in Georgia. Are you?

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So I am just north of Columbus, Georgia. So we are about an hour and a half

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Like southwest of Atlanta on the Alabama border. Okay. All right, beautiful area. Oh my gosh

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Gorgeous. We're right on the Chattahoochee. Oh my gosh. Yep. Oh my gosh. The world is there

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Like you're right there in the pulse of the planet

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Yeah, it's really cool. There's a lot of like movie filming here

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There's a lot of new businesses. There's a ton of restaurants and our downtown looks like, uh,

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Like a movie set. It's just really

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cute

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So like James Franco's in town this week filming and just went whitewater rafting on Friday

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Like it's just I don't know. It's a cool area. It's been fun. It's been interesting

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and we get a lot of transplants because we're right next to um,

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Um, what was Fort Benning is now called Fort Moore. So you get transplants

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from all over

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So you don't feel so isolated like just living in the south like you do end up with people from all over the country

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Which is kind of cool. So I had it makes it when I live there. I'm telling you I'm like, oh,

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They're paying people to move here now

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Oh

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Yeah, they're paying everybody because everybody else will flee like

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Oh, there's oh in houston too. Oh my gosh

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Like yeah, Texas is getting expensive

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Anyway, all right. Well, that's not the fun part of the story. So um, I had you moved

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I moved and I had just started dating my now husband before I left

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Oh, so he came with you

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It's a weird one. So we were friends. He was in a rock band. That's how I met him

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He was in a touring rock band

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And uh, so that's how I met him. We were friends for a couple years. Were you a groupie? I I I suppose I was a groupie. Yes

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Yes, uh, I rejected his dates for quite some time because I was not going to date somebody in a rock band

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Yeah, that's always the story, but it never works out. They're more fun. Yeah, never worked out. Yep

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So we went on a couple dates and you know, he knew I was moving

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He knew I always wanted to move and like he was so sweet about it and was like helping me look at apartments online

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And he was so sweet about it. So I ended up moving

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He's like, well, when can I visit you?

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I was like, give me give me a few months. Like let me do my thing. Let me settle in, you know

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That was the hook right there. It's like, I don't want me. Oh, I better do something quick

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Yeah, so he ended up visiting a few months later and that week he decided he was moving in

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moving down here

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Quit the band got a regular

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Real job like totally just we were married nine months later. Oh

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He changed for you. He wanted you so bad. He would have done anything. He's so sweet. That's lovely

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That's a great part of the story really

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Yeah, it was it was funny because like our whole uh relationship developed over the phone

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Basically going from like friendship

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romantic

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That's a romantic way to be and kind of old school much better

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A story than he met somebody over the internet kind of a thing. So good for you. Good for you. You know, I was surprised

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I didn't end up meeting my husband online. I was very surprised. I didn't happen

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Yeah, so that's that's how we met and so you're cute. I'm sure he I'm sure he is feel so lucky

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He's awesome. He really he's he's such a good person that I

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He puts um me and my daughter above everything and everyone else and just

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Oh, no, I'm in love with him already. He's incredible. He's fun. He's like the likable one out of the two of us like he

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Everybody loves him. He's just easy to like adore and just he's awesome. So

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I was working as an optician when I got down here

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And which is a great job

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Great job. It was it was a good job. It was a great job. Um, I really got nerdy with it and was working in a

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Not-the-mology practice and doing looking at the more difficult troubleshooting

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weird cases and like I just

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I'm not someone that can total I like having

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goals and I like having challenges and

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So I decided to take on the more challenging aspect of opticianry and I I enjoyed it

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I mean, I did it for a long time

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So during covet

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I totally got like burnt out from

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people and being in customer service and then I got pregnant and I was just so

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Over it

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so we decided that

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You know, if we were to have a child

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We wanted to be as you know, I wanted to be as involved in as possible right right and because I didn't really grow up with my mom

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Part of my life. Yeah, so for me it was like I just I would want to make sure we have a

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Relationship and I didn't want my child in daycare if I could help it. So right just try to get at least the first year

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I was like, let's try that. Yeah, so I became a stay-at-home first-time mom

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And the best thing you can do for your child. I totally was there. So I get that. Yeah, it was I

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I'm so appreciative of that time together and I wouldn't have given that up for anything and

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Some really cool beautiful stuff ended up coming out of it. So

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I was pregnant. I gave birth

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and literally

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Being wheeled from the delivery room to the recovery room. I got waxed with postpartum depression

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Oh, honey. I'm so sorry. Yeah, it was it was

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It was like very it was like you felt it right then occurring. Yeah, something in your brain just switched

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It did it very much did it was it was like the craziest weirdest

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thing like the

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Where your thoughts go

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And what feelings are not there was like equally concerning

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And I'm a very lucky lucky lucky person that my OB sees patients two weeks postpartum

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Where traditionally you don't see them until six weeks

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So I was lucky and my daughter's pediatrician very much knew something was wrong with me and was like

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You we really need to

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Get help like you need to call your doctor like two days like her pediatrician was

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She knew something was up and she was awesome. So I ended up

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Seeing my OB getting on medication

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And I got into therapy as well, which I still do. I love me some good therapy

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But I do the um like the cognitive behavioral therapy

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Versus like it's not just like talk therapy. It's like, okay, like what habits and mindset shit

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Like how can I actively work on this right? Right? That's kind of what's always been working

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What's always been worked working for me?

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So I had postpartum depression. I was at that point starting to get help

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And then we discovered my poor daughter was a colicky baby that had reflux

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Oh

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Twas the time

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Oh, yeah, my husband and I were up

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every night

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All like it was I was so

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desperate like

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I don't even know how to like if there was a bigger word than desperate to emphasize the feeling we felt

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Of this child needs to despair. I think despair is the next word. I like that. Yeah

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We needed the crying to stop. We needed her to take a pacifier. Nobody was sleeping

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we um

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We tried so many pacifiers. So

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It was just every company's claiming to have the best pacifier and

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You know, I'm sending my husband to the store at 2 a.m

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He's just he's he's a saint. I swear. So we're going through all these different pacifiers and it became like I realized I was talking to all these other parents

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It became like a running joke of like we all ended up with um

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Pacifier rejectors all of us. We all dumped all this money on pacifiers

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And like our baby hated this one hated this one. Maybe we didn't like that like it was just

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an added stressor to a time that we really didn't need an added stress was out of your control too because it's nothing that you could like

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Look at it. Yeah. What's wrong with this one? What's wrong with this one?

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What isn't she like it like it was crazy? Yes?

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And I there wasn't like

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Real information out there about pass. I was like, why are so many pacifier shapes like what?

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Right. It was just like it was so confusing trying to navigate. Yes. I'm good. It was insane

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So I was like, you know, this needs to be easier on parents and that's kind of where that light bulb

217
00:17:06,720 --> 00:17:07,840
moment hit

218
00:17:07,840 --> 00:17:11,440
I was like, okay. She likes this pacifier

219
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But I don't like the fact that we have this problem with it

220
00:17:16,800 --> 00:17:21,840
And I don't I don't like that. It's plastic. I don't like this and I don't like this about it

221
00:17:21,840 --> 00:17:25,840
But it was the shape that she liked. I was like, you know what there needs to be

222
00:17:26,560 --> 00:17:28,560
a plastic free

223
00:17:28,640 --> 00:17:35,440
Eco-friendly pacifier. That's what parents want. That is easier to clean. That's what we actually need

224
00:17:35,760 --> 00:17:38,560
And I was like thinking to myself. I'm like, okay. Well, I

225
00:17:38,560 --> 00:17:40,720
And I was like thinking to myself. I'm like, okay. Well

226
00:17:41,600 --> 00:17:46,240
What pacifier nipple would I do because I was looking into eco-friendly pacifiers. I was like,

227
00:17:46,720 --> 00:17:49,040
none of these are cute for starters like

228
00:17:50,080 --> 00:17:52,480
And sometimes that's what you live for

229
00:17:53,040 --> 00:17:59,120
Is dressing up your your little baby in a cute little outfit and taking a picture and then when they have this

230
00:18:00,000 --> 00:18:05,600
Really ugly pacifier in their mouth. It's just like and it this sounds so vain, but like

231
00:18:05,600 --> 00:18:12,240
Like there are newborn days that sometimes that that is the wind of the day like that just is right

232
00:18:13,680 --> 00:18:15,840
So I was like, this is just chaotic. So

233
00:18:16,880 --> 00:18:21,040
We need a better pacifier. We need one that's easier to clean. We need one that's cuter

234
00:18:21,840 --> 00:18:22,880
plastic free

235
00:18:22,880 --> 00:18:24,880
But I was like what pacifier nipple would we do?

236
00:18:25,520 --> 00:18:30,640
So that's where that's so curious as a product designer. I'm sitting here running through the game at like

237
00:18:31,360 --> 00:18:33,120
What would you do?

238
00:18:33,120 --> 00:18:35,440
So I ended up inventing

239
00:18:36,640 --> 00:18:39,140
The soothe beginnings pacifier

240
00:18:39,760 --> 00:18:41,760
That is interchangeable

241
00:18:42,000 --> 00:18:44,000
Let me see it. You got to have it

242
00:18:44,480 --> 00:18:46,480
Of course they have it

243
00:18:46,480 --> 00:18:52,720
So you've got a cap and shield and it comes with three interchangeable nipples

244
00:18:53,600 --> 00:18:59,600
Oh, that's brilliant that way it's like you can their mouth kind of grows too

245
00:18:59,600 --> 00:19:04,640
So a smaller one for when they're first born. No, they're the different shapes

246
00:19:05,120 --> 00:19:07,680
So you have that a real orthodontic shape

247
00:19:08,240 --> 00:19:13,120
That cylindrical shape and then this is actually what a nursing pacifier is supposed to look like

248
00:19:14,480 --> 00:19:17,760
Very small because every baby has a different preference

249
00:19:18,320 --> 00:19:22,880
You're trying to go through the feeding journey and you know, either you're nursing or you're trying to find the bottle

250
00:19:22,960 --> 00:19:26,320
They take and the pacifiers don't go on that journey with you

251
00:19:26,320 --> 00:19:31,040
So that's where I was like, oh, let's have this idea

252
00:19:31,760 --> 00:19:36,480
Let's make this interchangeable and yeah, so you can figure out which one your baby likes

253
00:19:36,880 --> 00:19:42,720
But then I was like, oh my gosh making it interchangeable means I can now make teething nipples

254
00:19:43,760 --> 00:19:45,760
and weaning nipples

255
00:19:45,920 --> 00:19:50,960
As well. Wow, what does a neat weaning nipple look like? What would the difference be?

256
00:19:50,960 --> 00:19:57,600
The weaning nipples get a little bit smaller therefore less satisfying so you're not doing the whole cold turkey approach with

257
00:19:57,680 --> 00:20:00,480
Because a lot of parents these days don't like the cold turkey situation

258
00:20:00,960 --> 00:20:05,360
So they try to gently wean their babies off pacifiers. So then it's hard. I know

259
00:20:05,920 --> 00:20:12,240
I know that's hard hand in the back. Yeah, so they gradually get smaller. Yeah, my three year old granddaughter

260
00:20:12,880 --> 00:20:15,200
Was mean after the pacifier about a year ago

261
00:20:15,200 --> 00:20:22,480
But it was like I think they probably had like 30 pacifiers with them at all times because it was like the problem like

262
00:20:22,880 --> 00:20:27,920
Yeah, that one. Yeah, that one didn't she didn't like that one. She didn't like that one. Right. It was very picky

263
00:20:28,240 --> 00:20:33,440
He's very and that's how that goes. They have their preferences. So I was like, okay

264
00:20:33,920 --> 00:20:40,560
I'm on this convenience mission for parents and this is what they're gonna want and like and make life easier on new parents

265
00:20:40,560 --> 00:20:47,760
The very first place I went was a safety consultant a product safety consultant. So

266
00:20:48,480 --> 00:20:53,600
Yeah, I was like, give me the lowdown. Can you even do an interchangeable pacifier? Is that safe?

267
00:20:54,000 --> 00:20:58,640
What about choking hazard? What about I'm like thinking of all the things and you don't know what you don't know

268
00:20:58,800 --> 00:21:01,840
And I needed to understand the regulations the testing all of that

269
00:21:01,840 --> 00:21:10,720
As a mom, I was very horrified to learn how low the bar is for pacifier safety in our country

270
00:21:12,560 --> 00:21:18,720
There are pacifiers that are and I'm sure you've seen um, let me show you

271
00:21:26,160 --> 00:21:29,760
So I'm sure you've seen these pacifiers

272
00:21:29,760 --> 00:21:31,760
Yes

273
00:21:32,240 --> 00:21:35,760
These are suffocation hazards. Oh my god

274
00:21:36,560 --> 00:21:39,200
You know, is that the saddest thing ever?

275
00:21:40,080 --> 00:21:43,440
Because it's so big around the edge or what makes it the

276
00:21:44,080 --> 00:21:46,080
stuffed animal

277
00:21:47,200 --> 00:21:50,960
Stuff gets on their face gets on their nose gets on something that they can't breathe

278
00:21:51,360 --> 00:21:55,600
Or not safe for sleep and then the weight of the animal actually pushes up

279
00:21:55,600 --> 00:22:02,880
The pacifier on their palate and really affects oral development. Oh my god throw that away

280
00:22:03,360 --> 00:22:08,640
So how do you as a parent trust a company that would sell a suffocation hazard?

281
00:22:08,880 --> 00:22:12,960
Knowing babies use these to sleep even though the instructions say don't use it for sleep

282
00:22:14,080 --> 00:22:21,120
There's a need for it. There's a need for it. That was disheartening. My biggest fears be suffocated so that scares me

283
00:22:21,600 --> 00:22:24,080
And then you've seen these pacifiers

284
00:22:24,080 --> 00:22:26,240
Yes. Oh, yes

285
00:22:26,880 --> 00:22:30,000
The natural rubber ones. Yeah, they're latex

286
00:22:31,520 --> 00:22:33,520
That's latex

287
00:22:33,840 --> 00:22:41,120
And latex is one of the allergens that the more you're exposed to it the more likely you are to become allergic to it

288
00:22:41,680 --> 00:22:43,680
Bad bad bad bad bad

289
00:22:43,680 --> 00:22:48,240
It also breaks down even if you just leave it out in UV rays. It starts breaking down

290
00:22:49,360 --> 00:22:51,360
So it's not heat safe

291
00:22:51,360 --> 00:22:56,080
It breaks down easy and quickly so these tend to break off a lot and now you've got a choking hazard

292
00:22:57,440 --> 00:23:03,280
Yeah, and it could be in the child's body too if a piece of that jumps off. Oh my god

293
00:23:04,000 --> 00:23:10,720
Okay, that's a bad one. Now we're that was a concern. We are how many aspires do you have like millions?

294
00:23:11,360 --> 00:23:17,120
It's oh my god. We're not going through all of them. Don't worry. Yeah. Yeah, no, that's okay. I'm learning. I think this is fabulous

295
00:23:17,120 --> 00:23:20,400
It's crazy. So these are actually the pacifiers my daughter took

296
00:23:20,400 --> 00:23:22,400
Yeah, they're durable

297
00:23:22,880 --> 00:23:26,160
So I thought that I I thought they were

298
00:23:27,440 --> 00:23:31,760
All right, it's the ugly the ugly cup. I like the aqua. That's what I'm an aqua fan

299
00:23:31,760 --> 00:23:37,600
So anything aqua can't just fly on it. Yeah, bright yellow and aqua and jungle. It's a lot going on

300
00:23:38,080 --> 00:23:44,960
But with these you end up get they catch like saliva and water up in there and you can't clean them out

301
00:23:44,960 --> 00:23:50,000
So they just breathe yeast bacteria mold. No, does it have a hole in it?

302
00:23:52,080 --> 00:23:55,760
Oh, that's horrible. So yeah, so those like clothes type pacifiers

303
00:23:57,440 --> 00:23:58,640
Just

304
00:23:58,640 --> 00:24:01,360
Soak stuff up and you can't actually clean them out

305
00:24:01,840 --> 00:24:06,640
Oh, I didn't know that and then obviously we are all trying to get away from the micro plastic

306
00:24:07,280 --> 00:24:08,880
Yes

307
00:24:08,880 --> 00:24:12,320
So I what a problem that is yeah, we're a problem

308
00:24:12,320 --> 00:24:14,880
So I was like, okay, those are some issues

309
00:24:15,440 --> 00:24:22,480
Um, and then there's been a big issue where like this type of pacifier babies are getting their fingers stuck in there leading to swelling

310
00:24:23,120 --> 00:24:29,440
Um, some babies have needed antibiotics because they got an infection from it. Like it just was like a whole thing

311
00:24:30,320 --> 00:24:32,320
so

312
00:24:32,480 --> 00:24:39,360
The other thing that I learned is that pacifier companies, you know, they're mostly made overseas pacifiers

313
00:24:39,360 --> 00:24:45,280
Right and all over the world and they only have to test them once a year

314
00:24:47,520 --> 00:24:53,200
We have no towing in a newborn's mouth. This is horrible. Like I'm sorry that is just not acceptable

315
00:24:53,360 --> 00:24:58,480
I don't understand that like think about it. The pacifier is in their mouth longer than

316
00:24:59,200 --> 00:25:04,400
Anything else and that's from like day one. You've got a two-day old baby sucking for hours

317
00:25:05,760 --> 00:25:06,960
on them

318
00:25:06,960 --> 00:25:14,000
Yeah, I can't even imagine what we do to our children. That is and what people don't even think about and they're just coming in their mouths

319
00:25:14,800 --> 00:25:18,560
So I became a pacifier safety expert

320
00:25:18,960 --> 00:25:21,360
I bet you did I assured it

321
00:25:21,840 --> 00:25:25,520
So I kind of gave you something to kind of think about, you know, that

322
00:25:26,000 --> 00:25:29,680
Kind of might have helped your recovery a bit because it was exciting for your brain

323
00:25:29,760 --> 00:25:30,640
Yeah

324
00:25:30,640 --> 00:25:36,160
Yeah, it was you liked learning and thinking it through exactly. So it was yeah

325
00:25:36,160 --> 00:25:40,320
It was a very like healthy thing for me to you know start diving into

326
00:25:40,880 --> 00:25:45,840
So I was like, okay, we know these issues with pacifiers. I'm gonna correct all of it

327
00:25:46,480 --> 00:25:53,520
So I ended up picking the top rated pacifier shapes and working with experts on that

328
00:25:54,240 --> 00:25:55,280
the

329
00:25:55,280 --> 00:25:58,320
cap and shield so the pacifier nipples are actually silicone

330
00:25:59,360 --> 00:26:00,640
Oh, so so yeah

331
00:26:00,640 --> 00:26:06,800
Yeah, so much safer. You don't have to worry about it. You can boil like it's it can take the dishwasher. You're good to go

332
00:26:07,040 --> 00:26:14,400
Yeah, so and then the cap and shields are actually made out of this is recycled paper with a plant-based resin

333
00:26:16,000 --> 00:26:18,160
So it's totally dishwasher safe too

334
00:26:19,200 --> 00:26:23,760
Wow, but there's no handle. Why do they have that handle on pacifiers anyway?

335
00:26:23,760 --> 00:26:30,800
I'm personally not a fan. A lot of it is to attach a pacifier clip, which is another safety issue. Oh bad bad bad

336
00:26:30,880 --> 00:26:34,400
Yeah, don't do that. Yeah, so um, that's actually been part of my company position

337
00:26:34,400 --> 00:26:39,200
People are like, I want to see your take on a pacifier clip, but I'm like I refuse to sell them

338
00:26:39,920 --> 00:26:41,920
As a company, you know

339
00:26:42,160 --> 00:26:44,480
accessories are great extra margin

340
00:26:45,120 --> 00:26:47,120
And phenomenal for your bottom line

341
00:26:47,600 --> 00:26:50,000
I refuse to sell those. They're not safe

342
00:26:50,000 --> 00:26:50,800
Yeah, I

343
00:26:50,800 --> 00:26:55,360
I never use them anything that could choke the child is

344
00:26:56,160 --> 00:26:58,160
a huge issue

345
00:26:58,160 --> 00:27:00,160
Yeah, so

346
00:27:00,400 --> 00:27:05,120
We ended up doing what we are doing. So you'll know like you see how big that like cap is so

347
00:27:05,920 --> 00:27:07,920
assembled or not

348
00:27:08,000 --> 00:27:10,000
None of the components

349
00:27:10,160 --> 00:27:17,680
Are smaller than that choking hazard size. So on purpose. They're all like big. They're all bigger. Yeah, like you see how big

350
00:27:17,680 --> 00:27:23,280
That nipple component is compared nobody can swallow that compared to you know, how small these nipples are

351
00:27:23,920 --> 00:27:28,320
Yeah, so that's why so that was really that was brilliant. So the base is bigger

352
00:27:28,800 --> 00:27:32,400
Therefore it can't be choked on can't actually be choked on

353
00:27:33,040 --> 00:27:37,520
So then they come in and it was funny. I had people vote like what colors they want all of that

354
00:27:38,000 --> 00:27:42,560
Blah was popular. I didn't think people would want a black pacifier

355
00:27:42,560 --> 00:27:45,360
I can't imagine. I love it. It's like a second orio too

356
00:27:45,360 --> 00:27:48,160
ky and then they're all engravable

357
00:27:48,720 --> 00:27:50,720
So I'm engraving them. Oh

358
00:27:51,280 --> 00:27:53,280
Oh, that's brilliant

359
00:27:53,360 --> 00:27:58,560
So you can do baby's name. You can you know put like baby smith like this one says baby de oliveira

360
00:27:58,560 --> 00:28:02,000
You can do like the monogram on it. So how are you?

361
00:28:02,000 --> 00:28:04,960
It's a soft because it's a recycled paper

362
00:28:05,840 --> 00:28:12,240
So it's got it's got that plant based resin. So it's totally non porous totally hard

363
00:28:12,240 --> 00:28:17,920
So you can throw that in the dishwasher boiling water or totally clean it sanitize it

364
00:28:18,160 --> 00:28:20,800
But it is easy to engrave

365
00:28:21,680 --> 00:28:26,080
Now tell me what you named it because that's a we started out talking about names

366
00:28:26,080 --> 00:28:29,920
So tell me about the how you decided on the company name

367
00:28:30,800 --> 00:28:33,200
So the name is sooth beginnings

368
00:28:34,880 --> 00:28:36,880
So I

369
00:28:36,880 --> 00:28:40,880
Love it. Thank you. I was playing with names trying to find a name

370
00:28:40,880 --> 00:28:43,360
Playing with names trying to come up with something

371
00:28:44,400 --> 00:28:48,720
And that one just kind of kept coming back to me because it explains what it does

372
00:28:48,800 --> 00:28:52,800
But it's not too specific that you know, you can't expand out the line

373
00:28:53,520 --> 00:28:57,840
So it was descriptive enough and then I started googling and like nothing was popping up

374
00:28:58,480 --> 00:28:59,520
So

375
00:28:59,520 --> 00:29:01,520
SEO is already working in my favor

376
00:29:01,920 --> 00:29:03,920
Exactly

377
00:29:05,280 --> 00:29:09,520
Exactly so it's all sooth beginnings is what comes up. So this is the sooth beginnings

378
00:29:09,520 --> 00:29:11,520
pacifier starter kit

379
00:29:12,400 --> 00:29:13,840
um

380
00:29:13,840 --> 00:29:16,480
And I think you'll enjoy this. I love a good presentation

381
00:29:17,200 --> 00:29:17,920
um

382
00:29:17,920 --> 00:29:21,600
When you get the the box itself is like very unassuming

383
00:29:22,160 --> 00:29:27,360
But you open it and it's like a wallpaper on the inside. Oh, I mean, that's beautiful

384
00:29:27,920 --> 00:29:29,920
And even our packaging is

385
00:29:30,320 --> 00:29:35,280
Compostable this is uh paper. So this is compostable recyclable

386
00:29:35,280 --> 00:29:39,040
All of you know, Lindsay, that's beautiful

387
00:29:39,760 --> 00:29:46,880
Thank you. That's beautiful and it is really part of the brand. It's so important. It really gives you credence to

388
00:29:48,000 --> 00:29:52,720
To the product like I love that. That's really that's some proof social proof

389
00:29:53,280 --> 00:29:55,280
It's a very

390
00:29:55,280 --> 00:30:01,280
It's a very unique pacifier, you know, it doesn't look like you're if it's more organic

391
00:30:01,280 --> 00:30:04,640
Yeah, more organic. Yes, and it has that

392
00:30:05,040 --> 00:30:06,320
uh

393
00:30:06,320 --> 00:30:09,920
It has that luxury feel like it physically feels

394
00:30:10,960 --> 00:30:12,000
different

395
00:30:12,000 --> 00:30:14,480
Not that plasticky it just

396
00:30:15,840 --> 00:30:17,840
So it needed to be

397
00:30:17,840 --> 00:30:20,320
Can you believe you're a pacifier engineer?

398
00:30:20,960 --> 00:30:22,960
I know I know it's it's

399
00:30:23,200 --> 00:30:26,480
I don't know how to my life, but it's been quite the journey for sure

400
00:30:26,480 --> 00:30:33,360
So, yeah, so it's I mean what what a beautiful what a beautiful thing to give to the world the ability to soothe

401
00:30:34,160 --> 00:30:36,000
Yeah

402
00:30:36,000 --> 00:30:41,520
So how is the how are the sales going? Tell me about that part of your business because that's the hardest part

403
00:30:41,600 --> 00:30:45,440
It's easy to not easy to create a product, but now you've matched the baby

404
00:30:46,160 --> 00:30:52,880
Now the world needs to find it because you put a lot of effort into this and money and time and thought and energy

405
00:30:52,880 --> 00:30:56,960
So tell me about that next step because that's yeah

406
00:30:57,520 --> 00:30:59,520
our journey

407
00:31:00,160 --> 00:31:07,040
God it's so it's that's it's gone in a way. I did not anticipate so the physical product itself is launching in six weeks

408
00:31:08,080 --> 00:31:10,160
So we are free shipping right now

409
00:31:10,960 --> 00:31:12,080
um

410
00:31:12,080 --> 00:31:14,080
I have ended up with

411
00:31:15,040 --> 00:31:19,120
And it kind of like came to me. I was giving a talk on pacifier safety

412
00:31:20,000 --> 00:31:21,520
at a

413
00:31:21,520 --> 00:31:23,520
pediatric sleep consultant conference

414
00:31:24,160 --> 00:31:28,400
And they were all coming up to me like are you doing affiliates?

415
00:31:29,360 --> 00:31:35,440
Oh, lovely. So I ended up with baby experts. I have ibclcs

416
00:31:36,080 --> 00:31:37,600
pediatric dentist

417
00:31:37,600 --> 00:31:39,600
myofunctional therapists

418
00:31:39,920 --> 00:31:41,280
doulas

419
00:31:41,280 --> 00:31:43,280
sleep consultants

420
00:31:43,200 --> 00:31:47,360
um, I even have like a financial doula. They are affiliates

421
00:31:47,360 --> 00:31:52,560
Like actual baby experts as affiliates. I know some of those people I should connect you with

422
00:31:52,960 --> 00:32:00,400
Love them. They are they're my besties. Let's do it. Yeah. Yeah. No, those are my people because everything I did was leading from like an evidence based

423
00:32:00,960 --> 00:32:05,360
angle yes, and um the scientific part of it. It really gives

424
00:32:05,600 --> 00:32:07,600
Credence to your product. Yeah

425
00:32:08,160 --> 00:32:10,320
So, you know, it's an option that you can feel

426
00:32:11,120 --> 00:32:12,560
better

427
00:32:12,560 --> 00:32:18,640
about giving your child because there's a lot really cool health benefits to pacifiers like I don't know if you know this but

428
00:32:19,040 --> 00:32:21,680
NICU babies go home from the hospital faster

429
00:32:22,240 --> 00:32:24,240
with the use of pacifiers

430
00:32:24,800 --> 00:32:29,920
Because you know, it's a natural thing. It's not sucking that sucking is really and it probably

431
00:32:30,640 --> 00:32:34,880
Has something to do with like your your brain triggers your stomach for you to eat

432
00:32:35,040 --> 00:32:41,920
So therefore nick babies would be eating more because that sucking is you know doing a little bit of its own work, right?

433
00:32:41,920 --> 00:32:44,640
Yeah, it puts them in that rest and digest state

434
00:32:44,960 --> 00:32:51,760
But you're also working out the muscles for feeding and they're practicing that suck breathe swallow

435
00:32:52,400 --> 00:32:54,400
mechanism and pattern

436
00:32:54,400 --> 00:32:59,680
So when you are introducing food, it's becoming more efficient. But being in that rest and digest state

437
00:32:59,760 --> 00:33:02,880
It helps with the weight gain their oxygen levels. It's just

438
00:33:03,760 --> 00:33:11,680
Really really cool. You know, it's a natural it's a natural thing to be that it's just like it's in our vna

439
00:33:11,680 --> 00:33:14,320
I guess if if it wasn't that

440
00:33:14,720 --> 00:33:21,200
ability to eat would be diminished because like what you said the muscles wouldn't grow in the cheeks and the

441
00:33:21,680 --> 00:33:25,520
Mouth and the tongue and I do know about my dysfunctional therapy. So

442
00:33:26,160 --> 00:33:30,000
Um, I totally understand this is an an issue

443
00:33:30,800 --> 00:33:34,640
Yeah, yeah, it's it's so okay. So think about this

444
00:33:35,280 --> 00:33:37,840
If I was no, this goes way back

445
00:33:37,840 --> 00:33:43,920
But if I was a child who my mother just probably like stuck me in a corner like she was not a fan of me

446
00:33:44,240 --> 00:33:46,240
but I wonder if that that

447
00:33:47,360 --> 00:33:49,360
birth if you don't get that

448
00:33:50,000 --> 00:33:55,680
muscle growth then if that later on I ended up in my dysfunctional therapy

449
00:33:55,920 --> 00:34:03,360
I I have an issue right now my something else. But um, you know, I wonder if that was related somehow or never

450
00:34:03,680 --> 00:34:05,680
something I can blame my mother on because you know

451
00:34:05,680 --> 00:34:10,560
Well, you know, they actually found so a wider deeper latch

452
00:34:11,040 --> 00:34:13,680
um, like a nursing latch is actually

453
00:34:14,400 --> 00:34:17,520
Much better for oral development and extended

454
00:34:18,160 --> 00:34:22,640
Nursing is actually really good for oral development and working those muscles properly

455
00:34:23,120 --> 00:34:27,280
Versus a lot of the bottles on the market have that like super skinny latch

456
00:34:27,760 --> 00:34:30,160
And it's more of like a straw like

457
00:34:30,160 --> 00:34:37,360
Like soft and it's not working the muscles properly that little tiny that little tiny nipple on a bottle

458
00:34:37,520 --> 00:34:42,400
Just done do it for my dysfunctional therapy. It needs to be kind of in the mouth

459
00:34:43,040 --> 00:34:45,040
More like the pacifier shape

460
00:34:45,280 --> 00:34:49,600
And that would really help. I'm gonna blame my mother now for that. That's a good thing to know

461
00:34:49,920 --> 00:34:51,920
That's really a good thing to know

462
00:34:52,160 --> 00:34:56,080
Seriously, it's all connected like we know that right like it's wild

463
00:34:56,080 --> 00:35:01,680
And you know, my children were breastfed so they as long as they cough possibly could do probably like a year

464
00:35:02,080 --> 00:35:08,400
So I get that like they all turned out fine. But you know, me that's so much because my mother pretty much stuck me in a corner

465
00:35:09,680 --> 00:35:13,280
Made me fin for myself at birth. That's pretty much what it was. Oh my gosh

466
00:35:14,640 --> 00:35:16,640
Yeah, it's it's sad, but true

467
00:35:18,560 --> 00:35:20,560
Oh, okay

468
00:35:21,040 --> 00:35:25,280
You know business owner, so yeah, yeah, it's okay. So um, so now

469
00:35:25,280 --> 00:35:27,280
You're being found

470
00:35:28,880 --> 00:35:30,880
Yeah, and you're about to launch

471
00:35:31,040 --> 00:35:33,600
Yeah, so we have the

472
00:35:35,200 --> 00:35:41,120
Soothe beginnings physical product for sale and pre-orders on the website. We're also doing

473
00:35:41,760 --> 00:35:43,760
pacifier nipple subscription

474
00:35:44,080 --> 00:35:45,600
because

475
00:35:45,600 --> 00:35:50,560
pacifier nipples are supposed to be swapped out every like four to six weeks for safety and hygiene

476
00:35:51,040 --> 00:35:52,720
I think so too

477
00:35:52,720 --> 00:35:58,960
Yeah, so we are just letting parents automate that and most parents actually aren't even aware of that fact

478
00:35:59,040 --> 00:36:01,600
So that's what the qr code in the box is

479
00:36:02,240 --> 00:36:07,520
It brings you to the subscription page and I didn't put any writing because I'm I'm testing out and like let's see if

480
00:36:07,920 --> 00:36:13,920
Curiosity gets people so that's what the qr code is. It brings you to the subscription page qr code

481
00:36:14,480 --> 00:36:18,000
We do especially if it doesn't say what it is. I'm like, what is it? I need to know

482
00:36:18,800 --> 00:36:21,600
So curiosity is always a fun one to test. I love that

483
00:36:21,600 --> 00:36:26,560
So we've got the product and the physical product subscription

484
00:36:27,120 --> 00:36:31,920
We also are building out to which I haven't really like released anything on

485
00:36:32,480 --> 00:36:38,160
Um, we are building out. I say we it's me. Um, I am susie pink. They're royal we

486
00:36:40,480 --> 00:36:42,560
So, um, we are doing

487
00:36:43,360 --> 00:36:44,640
digital

488
00:36:44,640 --> 00:36:47,440
subscription in courses from actual experts

489
00:36:47,440 --> 00:36:54,400
So I have a lactation consultant that's offering a lactation class on there. I have a

490
00:36:55,200 --> 00:36:57,200
um sleep consultant

491
00:36:57,200 --> 00:37:02,240
A potty training expert that we actually took her potty training course and it was fantastic

492
00:37:02,800 --> 00:37:08,880
Um, we potty trained in a week with zero tears zero. Wow. Wow. That's some magic

493
00:37:09,520 --> 00:37:15,200
It was amazing because I tried potty training on my own and let me tell you all my instincts were wrong

494
00:37:15,200 --> 00:37:20,720
It became a power shrug. It was just terrible. Yeah, so I gave it a few months and then I took her course

495
00:37:21,840 --> 00:37:22,880
and

496
00:37:22,880 --> 00:37:26,560
Totally different approach and here we are totally potty trained a week later

497
00:37:27,440 --> 00:37:32,400
So her course will be on there. I also have a car seat technician

498
00:37:32,960 --> 00:37:38,960
That think about it. You have your partner set up the car seat when you're like in your third trimester

499
00:37:39,120 --> 00:37:42,880
They'll read the instructions maybe enough to see how to set it up

500
00:37:42,880 --> 00:37:44,880
But they stop at

501
00:37:45,600 --> 00:37:49,200
What if their head flops over how do I tighten the straps like they don't do that stuff?

502
00:37:49,680 --> 00:37:54,800
So what happens is you're now trying to take your newborn baby home and you don't know what the heck you're doing

503
00:37:55,120 --> 00:37:58,400
So we have a video that you can literally watch in the parking lot

504
00:37:59,280 --> 00:38:04,880
How to strap in a newborn baby safely to get them home how to know the straps are tight enough all of that

505
00:38:05,280 --> 00:38:09,920
It's so scary. All of a sudden you're in charge of a human being is this big

506
00:38:09,920 --> 00:38:14,400
I remember that that feeling of oh my freaking god. We are

507
00:38:15,280 --> 00:38:16,640
slueless

508
00:38:16,640 --> 00:38:20,000
Yes, dude was way before the internet all that but it was like

509
00:38:20,560 --> 00:38:26,080
I had no one to even ask or to a friend that even had a child. So I was on my own

510
00:38:26,640 --> 00:38:33,360
I get that and then oh my god, I see and what spurred this whole digital bring in the experts thing

511
00:38:33,360 --> 00:38:40,640
I'm in a lot of like mommy facebook groups. There is so much unsafe and misinformation. Oh, yes, of course

512
00:38:41,360 --> 00:38:48,000
And of course we're in in the mom community. We're not saying you were a bad mom because you did abc or d

513
00:38:48,080 --> 00:38:53,040
We're not not at all new evidence comes along you learn like yes

514
00:38:53,600 --> 00:38:59,280
We are doing I firmly believe you're doing the best you can with the information you have

515
00:38:59,920 --> 00:39:01,680
at the time

516
00:39:01,680 --> 00:39:04,080
Also given with whatever your experiences are

517
00:39:04,640 --> 00:39:08,960
So we have to have respect for that and with respect for that

518
00:39:09,840 --> 00:39:13,280
survivorship bias is so incredibly

519
00:39:13,840 --> 00:39:15,600
dangerous

520
00:39:15,600 --> 00:39:22,080
Where people are saying oh this product was a lifesaver and like they get mad if you say no, no, no babies have actually

521
00:39:23,040 --> 00:39:25,040
passed away from that products

522
00:39:25,040 --> 00:39:33,440
Yeah, and so there's been a huge issue in and then the other thing those facebook groups is that admins don't let actual experts talk

523
00:39:35,040 --> 00:39:40,080
Or respond back or give them real resources like you get in trouble. It's a whole thing

524
00:39:40,480 --> 00:39:44,320
So you have a face you have your own facebook page, right? What is it called? I do?

525
00:39:45,040 --> 00:39:52,400
I do so yeah empowered pregnancy prep the group because of everything i'm seeing these facebook groups

526
00:39:52,400 --> 00:39:56,400
And being surrounded by baby experts all day every day

527
00:39:57,120 --> 00:40:02,080
Um, and I look at the safer products website every single day. Um

528
00:40:03,200 --> 00:40:07,120
I'm a big advocate for real information evidence-based information

529
00:40:07,760 --> 00:40:12,000
And I want to help new parents. You don't know what you don't know

530
00:40:12,480 --> 00:40:14,800
Kind of the truth. You're looking for the truth

531
00:40:15,600 --> 00:40:19,280
Without all the all the front. So are you also on instagram?

532
00:40:19,280 --> 00:40:22,640
Let's get I want to make sure that your instagram is also mentioned

533
00:40:23,200 --> 00:40:29,280
Yeah, so my instagram is soothe beginnings. Um, I'm very active on tiktok. So soothe beginnings tiktok

534
00:40:29,680 --> 00:40:31,520
Oh good to know

535
00:40:31,520 --> 00:40:37,360
Yeah, but I am I'm in beta testing. I have four couples right now that I am testing their

536
00:40:38,160 --> 00:40:44,000
I'm basically prepping their pregnancy. So like a wedding planner for pregnancy

537
00:40:44,000 --> 00:40:50,000
I love it. That's really commanding me and even baby names people that pick baby names for other people

538
00:40:50,400 --> 00:40:54,240
How long is an hour? It's a serious like that's crazy

539
00:40:55,760 --> 00:40:58,320
Yeah, I was like, all right if someone can make the career to that that's incredible

540
00:40:58,480 --> 00:41:02,720
You know what's interesting too is with the pregnancy prep. I'm noticing the mom

541
00:41:03,200 --> 00:41:06,800
Wants the baby registry help like I build the registry with them

542
00:41:07,440 --> 00:41:09,440
And the like breast pump

543
00:41:09,440 --> 00:41:16,480
Ordering and accessories help and all of that the dads are the ones that are texting me the most

544
00:41:17,040 --> 00:41:21,760
To get support so they can support their partner because they don't want to stress out

545
00:41:23,040 --> 00:41:25,040
It's so that's so lovely like

546
00:41:25,280 --> 00:41:27,920
It is really to have that is a big deal

547
00:41:28,640 --> 00:41:32,800
My son was a really great, uh dad like he's a super dad super dad

548
00:41:33,440 --> 00:41:36,400
So I saw him and I was amazed at what he

549
00:41:36,400 --> 00:41:40,960
Came forth with you know, like that was nothing he was taught he

550
00:41:41,600 --> 00:41:47,760
Came up with all that on his own. So something that really support dad. Yeah, I mean, they don't know how

551
00:41:48,560 --> 00:41:56,240
Um, yeah, it's so it's funny. So what I'm with tinkering there. I'm realizing so at the prepper it's mostly the dads

552
00:41:57,280 --> 00:42:01,040
That are like, can we do this and like sign up and like how do I

553
00:42:01,040 --> 00:42:06,960
How do I um because they feel like they're getting help and they did something to contribute and did something to help

554
00:42:07,040 --> 00:42:14,240
Yes, and so they're more willing to actually ask for that help which is really interesting and with suit beginnings with the pacifier

555
00:42:14,880 --> 00:42:16,880
That's the experts that are onboarding

556
00:42:17,120 --> 00:42:21,680
um clients, uh for purchasing and it's the um

557
00:42:22,720 --> 00:42:24,720
grandparents

558
00:42:24,720 --> 00:42:31,520
Grandparents are going nuts over this. They love the customization feature, but the fact that it's interchangeable. They're like, oh my god

559
00:42:31,520 --> 00:42:35,040
I wish I had that so that it's been really cool to see

560
00:42:35,520 --> 00:42:39,440
experts and you know the pros the parents that have been

561
00:42:40,080 --> 00:42:45,760
Are like all about it has been really really cool because I thought it would be overwhelmingly new moms

562
00:42:46,720 --> 00:42:51,920
And it's like the people that have been there done that that are like, oh my gosh, this is what you need

563
00:42:51,920 --> 00:42:56,400
They can see the improvements, you know for many years. I was like for

564
00:42:57,120 --> 00:43:03,920
Two and a half years. I was an assistant midwife and I taught childbirth and breastfeeding courses at

565
00:43:04,640 --> 00:43:05,520
um

566
00:43:05,520 --> 00:43:07,520
hospital in houston

567
00:43:07,520 --> 00:43:09,520
That was really for kind of engine

568
00:43:10,080 --> 00:43:10,720
indigent

569
00:43:10,720 --> 00:43:14,960
No, no for like poor women women that didn't couldn't go to classes

570
00:43:15,360 --> 00:43:20,480
But it was amazing that I came up with this classes because I had read so many books

571
00:43:20,480 --> 00:43:23,920
And after after you read like seven books, you're an expert on

572
00:43:24,640 --> 00:43:31,760
Breast breastfeeding and childbirth and then I follow the trainings and you know really dug in and I even did it by lingley

573
00:43:31,840 --> 00:43:36,800
I I really believe that it was best to do as natural as possible

574
00:43:37,280 --> 00:43:41,200
And that word wasn't really getting out there. So I was a huge advocate for

575
00:43:41,920 --> 00:43:45,280
um doing everything as much as you can to really

576
00:43:46,160 --> 00:43:49,680
Support the baby support the mother. It was a big deal a very big deal

577
00:43:49,680 --> 00:43:55,920
I loved it. So in that whole process, I ended up becoming a certified breastfeeding counselor

578
00:43:56,480 --> 00:44:00,800
And I I needed to educate myself. I have a pack. I'm like, you know, it just I needed to do it

579
00:44:00,800 --> 00:44:05,520
I wanted to do it and we had a very traumatic end to our breastfeeding journey

580
00:44:05,680 --> 00:44:11,840
So I was the mom battling postpartum depression. I had a baby with reflux that I ate a tomato. She screamed for two days

581
00:44:12,640 --> 00:44:15,920
So I got to a point like I just stopped eating but in my head it's

582
00:44:15,920 --> 00:44:22,880
Breast is best breast is you know, and like you know breastfeeding has all these amazing benefits. So yeah, yeah

583
00:44:23,440 --> 00:44:27,760
There's so much pressure to breastfeed. Yes, I'm sorry. Yeah

584
00:44:28,800 --> 00:44:31,440
In our situation a healthy mom mattered more

585
00:44:31,840 --> 00:44:35,920
Exactly and it's not going to be the end of the world. So it's better for you

586
00:44:36,560 --> 00:44:38,800
Get the mom calm down get everything going

587
00:44:38,800 --> 00:44:41,680
Exactly and if it works out for mom and baby

588
00:44:42,000 --> 00:44:43,200
Yeah nerves

589
00:44:43,200 --> 00:44:45,200
Yeah, phenomenal if it's

590
00:44:45,200 --> 00:44:50,000
If it's not what mom wants because of past trauma or she just right her body

591
00:44:50,640 --> 00:44:56,400
You know, it's there are so many different aspects. And then the other thing our society is not

592
00:44:56,960 --> 00:44:58,320
Breastfeeding friendly

593
00:44:58,320 --> 00:45:00,320
We are not

594
00:45:00,320 --> 00:45:03,920
Babies together that is so true. That is very true. Oh

595
00:45:04,720 --> 00:45:07,120
Oh man, when I was going through the breastfeeding course

596
00:45:07,920 --> 00:45:12,000
The bias of like but this is the science like you have to do it

597
00:45:12,000 --> 00:45:16,960
It was really disturbing. I had to walk away from my computer multiple times actually

598
00:45:17,600 --> 00:45:20,880
Yeah, I'm sorry. There was a whole portion on

599
00:45:22,320 --> 00:45:29,840
Minority women and how they breastfeed at much lesser rates and if they knew the education behind it they would do

600
00:45:29,920 --> 00:45:31,920
I'm like

601
00:45:32,000 --> 00:45:35,680
I'm sorry, but in today's society breastfeeding is a luxury

602
00:45:36,560 --> 00:45:37,680
It is

603
00:45:37,680 --> 00:45:42,560
It is because you have to almost buy a pump and women are busy and they're working

604
00:45:42,640 --> 00:45:47,040
And so what are you going to do and I know I saw my baby hurts your supply

605
00:45:47,440 --> 00:45:48,240
Yes

606
00:45:48,240 --> 00:45:53,840
So it's like are we not talking about the fact that some women have to go back to work two weeks after giving birth

607
00:45:54,160 --> 00:45:57,440
I mean, we are not a society that really supports women

608
00:45:57,840 --> 00:46:01,360
We're not we are not and it was the antithesis of that

609
00:46:01,920 --> 00:46:03,920
Yeah, and and the biases

610
00:46:04,640 --> 00:46:06,640
in that breastfeeding

611
00:46:06,640 --> 00:46:08,640
world were just

612
00:46:10,080 --> 00:46:14,080
That's not our real world. I'm sorry. It's not if they knew the information that

613
00:46:14,560 --> 00:46:20,480
No, if they had adequate time with their babies, they might be able to that's yeah, that's the better thing

614
00:46:20,720 --> 00:46:22,960
You know what even if they had the right nipple

615
00:46:24,000 --> 00:46:25,600
Like your nipples

616
00:46:25,600 --> 00:46:33,520
That could be the at least this is helping your child not only are you feeding it, but you're you're helping these muscles grow

617
00:46:33,520 --> 00:46:38,960
So very that's another whole point. Okay. You can't breastfeed no problem

618
00:46:39,440 --> 00:46:45,680
If you need to use formula, I at least have a great nipple for you that will really be beneficial another part of the story

619
00:46:46,320 --> 00:46:52,480
Yep. Yeah, absolutely. I mean, I'm totally pro like when I go through consulting with couples

620
00:46:52,720 --> 00:46:58,000
Um, I very much put it out there. I'm like, all right, you're breastfeeding you're bottle feeding you combo. What you doing?

621
00:46:58,080 --> 00:47:00,080
like it's a no

622
00:47:00,080 --> 00:47:06,480
You never know what someone's coming to table with you never know what their fears are with their reality

623
00:47:07,040 --> 00:47:08,240
looks like

624
00:47:08,240 --> 00:47:10,240
you know if

625
00:47:10,320 --> 00:47:12,320
If actually getting sleep through the night

626
00:47:13,280 --> 00:47:15,280
Will change your mom's mental health

627
00:47:15,840 --> 00:47:19,360
Then do that. Right? That's so important

628
00:47:19,920 --> 00:47:21,040
um, it was interesting

629
00:47:21,040 --> 00:47:26,880
I had a conversation with a lactation consultant that I adore absolutely adore and

630
00:47:26,880 --> 00:47:31,840
being so into that lactation world she actually lost sight of that for a hot minute

631
00:47:32,640 --> 00:47:37,280
And she had sent some resources over to me and the approach to it was

632
00:47:37,840 --> 00:47:41,840
This is what can happen if you give your baby formula type of a approach

633
00:47:42,640 --> 00:47:48,240
And I called her and she's somebody I felt totally comfortable and I called her and I was like, hey

634
00:47:49,600 --> 00:47:54,800
Let me just tell you my story. I told her my story. She's like, I'm so sorry. She's like, I know I did that happened to you

635
00:47:54,800 --> 00:48:02,640
I said, it's okay. It's it's all good. I said, this is why I became a certified breastfeeding counselor because of the stigmas and

636
00:48:04,000 --> 00:48:06,000
I didn't need to know the facts

637
00:48:06,320 --> 00:48:11,120
And some of those words on the page were like a knife in my chest like I'm a bad mom

638
00:48:11,680 --> 00:48:18,080
Yeah, I get that that's you have you were being very empathetic to the point of you under you were there

639
00:48:18,080 --> 00:48:24,080
Is that I was there and I I made her see my experience and story

640
00:48:24,720 --> 00:48:27,200
And I said, you know and and at the end of the day

641
00:48:27,840 --> 00:48:32,800
Me just being alive was better for my daughter. Yes. Yes, of course

642
00:48:34,560 --> 00:48:37,680
I got so into the well if they only knew

643
00:48:38,720 --> 00:48:44,160
This factor that fact I'm like I get it when you get when you become such the expert

644
00:48:44,160 --> 00:48:49,760
You lose your ability to just connect with people and make the information digestible

645
00:48:50,080 --> 00:48:54,320
Like for me the lap the latex pacifiers make me an angry human

646
00:48:55,360 --> 00:49:02,400
But I try not to be so I don't know if you've seen but I have t-shirts that I sell that have pacifiers on the nipples

647
00:49:02,960 --> 00:49:05,440
And our slogan is asking about my nipples

648
00:49:08,160 --> 00:49:10,160
That is to start the conversation

649
00:49:10,160 --> 00:49:15,920
Because I'm not going to come barreling at you with well if you knew that pacifier

650
00:49:16,880 --> 00:49:21,600
Right, right, right, right. Oh, no, we're not going to attack or judge other other parents. Yeah. Yeah

651
00:49:22,480 --> 00:49:24,480
Not at all. I try to make it

652
00:49:25,200 --> 00:49:30,080
As approachable of a conversation because not everybody wants to hear it anyways, and that's okay too

653
00:49:30,720 --> 00:49:33,200
Or they've heard it already and they're sick of hearing it

654
00:49:33,200 --> 00:49:40,240
Exactly exactly we can't we can't be too we can't be controlling the whole world like but we can give them information

655
00:49:40,240 --> 00:49:45,760
And they can filter it in as they want. There's all kinds of reasons that people aren't breastfeeding like or

656
00:49:46,800 --> 00:49:53,200
Whatever like there's just everybody is so different the world is so complicated. So it is it is, you know

657
00:49:53,200 --> 00:49:57,120
And I honestly I was actually relieved. I was forced to stop

658
00:49:57,120 --> 00:50:03,920
It there you go. Good. It came it was for me it was and my daughter because the

659
00:50:04,400 --> 00:50:08,720
Poor kid was screaming right was it it needed to happen

660
00:50:09,440 --> 00:50:14,000
Um and and it happens, but you know what you don't even need a reason

661
00:50:14,720 --> 00:50:16,720
And it's okay. It's not I agree

662
00:50:17,120 --> 00:50:18,560
Not my business. I agree

663
00:50:18,560 --> 00:50:23,600
I don't ask people why or what or what if I don't like when I go through like your breastfeeding a bottle feeding a

664
00:50:23,600 --> 00:50:29,520
Combo what you doing? I don't need to know why that's up to you. That's your business if you want to talk about it

665
00:50:29,920 --> 00:50:31,920
if not, whatever like yeah

666
00:50:32,400 --> 00:50:35,440
It's their own journey. We're surprised that so many kids

667
00:50:36,000 --> 00:50:37,600
survive

668
00:50:37,600 --> 00:50:40,240
Right, I know so many horrible parents out there

669
00:50:41,520 --> 00:50:43,920
I don't know how these kids survived like oh my god

670
00:50:44,480 --> 00:50:45,680
I know

671
00:50:45,680 --> 00:50:48,560
I mean, it's funny too like looking at like the car seats from like

672
00:50:48,560 --> 00:50:55,360
40 years ago like or or yeah, we had car seats, but you didn't have to use them as long as they do now

673
00:50:56,000 --> 00:50:59,280
Like that was the other thing. I don't know, you know, and then before that with me

674
00:50:59,440 --> 00:51:01,920
I I didn't have a car seat growing up. There was nothing like that

675
00:51:02,000 --> 00:51:07,760
We slept on the back behind the seat where the window came down and we slept up there because it was nice and warm

676
00:51:07,840 --> 00:51:11,200
Or on the floorboards like you know, just crazy shit

677
00:51:12,080 --> 00:51:16,400
And that's where things get wild is with survivor bias people like well, we did this and we were fine

678
00:51:16,400 --> 00:51:19,520
Or I did this with my kid and we were fine a lot of kids were not fine

679
00:51:19,920 --> 00:51:23,440
A lot of kids weren't asked why we have helmets on when we ride bikes now

680
00:51:24,080 --> 00:51:28,160
That we are learning things and that's the cool thing is

681
00:51:28,720 --> 00:51:35,760
Having respect for things are always evolving changing growing and we just kind of have to be a little bit moldable and uh

682
00:51:36,000 --> 00:51:42,720
And like you you invented a new product to solve a problem that you found so now we're moving things forward, right? Like

683
00:51:42,720 --> 00:51:46,160
Like yeah, so what are your next steps? We have five more minutes

684
00:51:46,160 --> 00:51:52,240
And I want to hear your next steps because the journey has been big like you have taken us down a path

685
00:51:52,880 --> 00:51:56,800
And you have shown us why you created something and that the invention

686
00:51:57,360 --> 00:52:04,880
Is it really did solve a problem for you in multiple ways like I get that like it really gave you a reason

687
00:52:05,600 --> 00:52:10,400
And uh, I'm proud of you for that because some some people wouldn't be product designer

688
00:52:10,400 --> 00:52:12,720
They wouldn't think about oh, how can I help?

689
00:52:13,120 --> 00:52:17,360
This and yeah others so you've really taken this on as your

690
00:52:18,160 --> 00:52:22,320
Resounded a strong. I really am proud of you for that. That's a big deal

691
00:52:23,360 --> 00:52:30,000
Yeah, um, so physically shipping the product in six weeks. Yeah, you've got you've got your website up and going

692
00:52:30,720 --> 00:52:31,920
Yep

693
00:52:31,920 --> 00:52:36,320
And people can order from there. They can order people can pre-order from there already. Yeah

694
00:52:36,320 --> 00:52:42,720
So the product, um, we are going to be loading it up on amazon in September as well

695
00:52:43,520 --> 00:52:45,520
Now if you want the customized one

696
00:52:46,000 --> 00:52:50,880
With the engraving you do have to get that through the suit beginnings website. Um, but it'll be on amazon

697
00:52:51,280 --> 00:52:57,040
Um, I am going to um, I just did a tv show recently as well. That is

698
00:52:57,680 --> 00:52:58,720
What's what?

699
00:52:58,720 --> 00:53:00,720
Airing the blocks

700
00:53:00,720 --> 00:53:02,400
Okay, yay

701
00:53:02,400 --> 00:53:13,360
Okay, so I'm in season 14. You must be 13. I was 12. You were 12. Okay. So how did the blocks change your life? Because it doesn't it definitely

702
00:53:14,320 --> 00:53:20,080
Did for me, I would say it really did for me. Tell me about that. I would love to hear about your blocks journey

703
00:53:20,560 --> 00:53:22,560
Okay, so I went into it

704
00:53:23,280 --> 00:53:29,360
For giggles like to apply like I'm not gonna get cast but whenever so then I got cast

705
00:53:29,360 --> 00:53:34,400
I had a friend that did the season before me. He's like you need to go the educational loan like okay cool

706
00:53:34,560 --> 00:53:40,680
Let me go into this open-minded to the experience the people the education

707
00:53:41,080 --> 00:53:47,680
So that's how I went into it. See what you want to say. Yeah, we were Tulsa. Do you want to spoiler?

708
00:53:48,800 --> 00:53:50,800
Yeah, I won I

709
00:53:50,800 --> 00:54:04,800
Don't even know what to say. Yeah only because I understand how big that is I got on the stage one time

710
00:54:05,440 --> 00:54:08,240
So I know that that is hard now

711
00:54:08,640 --> 00:54:11,520
We had 112 people in our group

712
00:54:12,000 --> 00:54:17,760
So the even getting on the stage one time was one in 100 like it was 122 something

713
00:54:17,760 --> 00:54:20,800
So it was wild. It was wild

714
00:54:21,200 --> 00:54:28,320
Lindsay that it must have been the biggest thing to be standing there and going. Oh my god. I won this because

715
00:54:28,960 --> 00:54:32,240
I I bow to you girl like you're my queen like

716
00:54:33,040 --> 00:54:35,040
I

717
00:54:36,000 --> 00:54:42,800
Yeah, I was just open-minded to the experience and I I took a risk every pod challenge. I took a risk

718
00:54:42,800 --> 00:54:50,400
And we should have started with this conversation. We only have a few more minutes. It's like, oh my god. Yeah, it was like

719
00:54:50,960 --> 00:54:55,200
I threw one of I want to hear more about west. I want to hear more about this journey

720
00:54:55,200 --> 00:54:57,200
We have to see the version two

721
00:54:57,440 --> 00:55:04,000
Because this is a big deal like seriously. I it was crazy. I I found myself on the blocks

722
00:55:04,720 --> 00:55:10,800
I found myself. I found my business you also were with a community of others and I think that really helps

723
00:55:10,800 --> 00:55:18,000
Seam it the whole deal. It's like you really feel like oh, I'm not an outlier. I am one of a group

724
00:55:18,080 --> 00:55:20,880
I I walked away with a six figure investor

725
00:55:23,440 --> 00:55:25,440
It totally changed my life

726
00:55:25,520 --> 00:55:29,760
Totally changed my life. I'm so happy for you. I am so happy for you

727
00:55:30,800 --> 00:55:32,800
I am so happy for you

728
00:55:33,200 --> 00:55:37,520
Yeah, I was one of the the top three winners and uh, I didn't I

729
00:55:37,520 --> 00:55:41,200
I appreciate so the education alone worth the experience the network

730
00:55:42,560 --> 00:55:45,440
I gotta now I gotta turn on Amazon and go watch you

731
00:55:47,120 --> 00:55:52,880
Yeah, it was it was it's all it's on now. Right. I think it just um ours isn't on prim yet

732
00:55:53,440 --> 00:55:57,840
It's on facebook watch at the moment. It's on the blocks website

733
00:55:58,560 --> 00:56:02,640
I was a lot in the episode that just aired this week episode. So episode four

734
00:56:02,800 --> 00:56:05,520
I had my first blocks off which I was nervous

735
00:56:05,520 --> 00:56:08,240
And it had my intro.

736
00:56:08,240 --> 00:56:16,580
Episode five, I had like an interview, like a judge's breakfast, another blocks off.

737
00:56:16,580 --> 00:56:18,040
That was really fun.

738
00:56:18,040 --> 00:56:20,380
If you watch that video was hilarious.

739
00:56:20,380 --> 00:56:25,240
I got on stage and I said, you know, I'm Lindsay D'Alavera on The Woman with the everyone

740
00:56:25,240 --> 00:56:26,240
yells nippa.

741
00:56:26,240 --> 00:56:27,240
Westas.

742
00:56:27,240 --> 00:56:28,240
Well, that was adorable.

743
00:56:28,240 --> 00:56:35,160
Because he just had a brand new baby.

744
00:56:35,160 --> 00:56:36,160
So exactly.

745
00:56:36,160 --> 00:56:38,160
It was his first season back since that.

746
00:56:38,160 --> 00:56:39,160
Oh, that was great.

747
00:56:39,160 --> 00:56:42,840
I did sit down some little jewelry for his little body.

748
00:56:42,840 --> 00:56:47,160
Episode four, I like flashed my shirt, my beginning shirt.

749
00:56:47,160 --> 00:56:51,360
So I yeah, it was.

750
00:56:51,360 --> 00:56:53,200
You are so cute.

751
00:56:53,200 --> 00:56:54,800
You are so adorable.

752
00:56:54,800 --> 00:56:57,040
I am so excited to watch the show now.

753
00:56:57,040 --> 00:57:00,600
I'm going to be digging in and our time is really up.

754
00:57:00,600 --> 00:57:07,400
So we've got to like find an end to this, but I have to say Lindsay, I bow to you.

755
00:57:07,400 --> 00:57:08,920
I am proud of you.

756
00:57:08,920 --> 00:57:09,920
I honor you.

757
00:57:09,920 --> 00:57:11,800
I'll do anything to support you.

758
00:57:11,800 --> 00:57:18,200
I know I just accidentally bought little charms that were little pacifiers.

759
00:57:18,200 --> 00:57:19,200
They haven't arrived yet.

760
00:57:19,200 --> 00:57:20,200
So I haven't seen them.

761
00:57:20,200 --> 00:57:23,360
But it was from an old warehouse and I'm like, well, those are kind of cute.

762
00:57:23,360 --> 00:57:25,360
I have people that are having babies.

763
00:57:25,360 --> 00:57:28,360
I'll have to look at them when they get to them and see what all I got.

764
00:57:28,360 --> 00:57:29,360
Funny.

765
00:57:29,360 --> 00:57:32,960
And we could work with you on having a little nipple earring or something cute.

766
00:57:32,960 --> 00:57:33,960
So you're so fun.

767
00:57:33,960 --> 00:57:35,960
I love your jewelry.

768
00:57:35,960 --> 00:57:41,240
I like I thoroughly enjoy before I was an optician, I was in jewelry.

769
00:57:41,240 --> 00:57:44,920
So I love unique and interest.

770
00:57:44,920 --> 00:57:45,920
I love it.

771
00:57:45,920 --> 00:57:48,760
So and in your optician world, you can understand this.

772
00:57:48,760 --> 00:57:50,360
I'm actually blind in this eye.

773
00:57:50,360 --> 00:57:51,840
It was a way.

774
00:57:51,840 --> 00:57:54,760
Yeah, from a husband that was abusive.

775
00:57:54,760 --> 00:58:01,640
So I have a I have a lens that some I looks a little weird, but I'm I'm fine about my

776
00:58:01,640 --> 00:58:04,000
my brain balance is all out.

777
00:58:04,000 --> 00:58:05,000
It does.

778
00:58:05,000 --> 00:58:06,000
I'd be surprised.

779
00:58:06,000 --> 00:58:09,200
It's our brains are amazing.

780
00:58:09,200 --> 00:58:11,120
Our brains are amazing.

781
00:58:11,120 --> 00:58:16,120
Amazing how it really, even though there's not anything there, it does feel like there's

782
00:58:16,120 --> 00:58:17,120
something there in it.

783
00:58:17,120 --> 00:58:20,800
I see 3D who can do that without that.

784
00:58:20,800 --> 00:58:23,600
So so we have a lot in common.

785
00:58:23,600 --> 00:58:25,880
We have the breastfeeding in common.

786
00:58:25,880 --> 00:58:27,680
We have the eye thing in common.

787
00:58:27,680 --> 00:58:32,320
Yeah, we have having children and breastfeeding and all the things because I saw it all through

788
00:58:32,320 --> 00:58:34,360
my son and his wife.

789
00:58:34,360 --> 00:58:35,840
They had lots of issues.

790
00:58:35,840 --> 00:58:36,840
She couldn't really know.

791
00:58:36,840 --> 00:58:40,080
So she had to pump everything and they worked really hard.

792
00:58:40,080 --> 00:58:41,800
That was a I balance her.

793
00:58:41,800 --> 00:58:43,960
That was a huge thing.

794
00:58:43,960 --> 00:58:44,960
Very hard.

795
00:58:44,960 --> 00:58:46,720
Is a lot.

796
00:58:46,720 --> 00:58:47,720
It's a lot.

797
00:58:47,720 --> 00:58:53,880
And it really makes us feel like a little bit less human during that experience.

798
00:58:53,880 --> 00:58:56,640
But then once that's over, it's like, OK, fine.

799
00:58:56,640 --> 00:58:57,640
I'm free again.

800
00:58:57,640 --> 00:59:03,000
It's just really tethered to that machine once that gets going.

801
00:59:03,000 --> 00:59:04,320
Not owning your own body.

802
00:59:04,320 --> 00:59:06,200
Yeah, very hard.

803
00:59:06,200 --> 00:59:08,480
Kids are kids are a challenge.

804
00:59:08,480 --> 00:59:10,360
Like, I don't know.

805
00:59:10,360 --> 00:59:13,440
My other two sons didn't have children and I'm like, I understand.

806
00:59:13,440 --> 00:59:14,440
Yeah, I understand.

807
00:59:14,440 --> 00:59:15,440
It's OK.

808
00:59:15,440 --> 00:59:16,440
There are a lot of times.

809
00:59:16,440 --> 00:59:19,080
If someone's like, I don't want kids, I'm like, it's fine.

810
00:59:19,080 --> 00:59:20,080
I get that.

811
00:59:20,080 --> 00:59:21,080
Yeah, no judge.

812
00:59:21,080 --> 00:59:25,320
Like, please don't have kids because if you don't want to you and you get them and then

813
00:59:25,320 --> 00:59:27,880
you're stuck with them, it's like, oh, my God, what did I do?

814
00:59:27,880 --> 00:59:28,880
There's no one doing that.

815
00:59:28,880 --> 00:59:29,880
None.

816
00:59:29,880 --> 00:59:30,880
Can't send them back.

817
00:59:30,880 --> 00:59:36,040
Oh, my God, my blocks are queen.

818
00:59:36,040 --> 00:59:38,080
I'm so proud of you.

819
00:59:38,080 --> 00:59:39,480
You don't even know.

820
00:59:39,480 --> 00:59:41,000
Like, I get up there.

821
00:59:41,000 --> 00:59:45,160
I got up there for a block to the block to challenge one time and I kind of loved it.

822
00:59:45,160 --> 00:59:48,600
So I took the microphone and I'm like, OK, let's talk group.

823
00:59:48,600 --> 00:59:50,320
Like, I am here because of you.

824
00:59:50,320 --> 00:59:52,360
And I'd like to send my own little more.

825
00:59:52,360 --> 00:59:53,360
Oh, yeah.

826
00:59:53,360 --> 00:59:55,600
My first one was so bad on stage.

827
00:59:55,600 --> 00:59:57,000
It was so bad.

828
00:59:57,000 --> 00:59:59,720
And then the next day I got up there and I was like missing a place.

829
00:59:59,720 --> 01:00:00,720
You nailed it.

830
01:00:00,720 --> 01:00:01,720
You nailed it.

831
01:00:01,720 --> 01:00:02,720
Yeah.

832
01:00:02,720 --> 01:00:03,720
It was hard.

833
01:00:03,720 --> 01:00:04,720
The content was hard.

834
01:00:04,720 --> 01:00:05,720
Like, it was a lot.

835
01:00:05,720 --> 01:00:10,760
And I would love to just, oh, my God, we have to talk again about this because, you know,

836
01:00:10,760 --> 01:00:15,480
I'm sitting here in my own little bubble and I don't really have anybody to talk to about

837
01:00:15,480 --> 01:00:16,480
my blocks experience.

838
01:00:16,480 --> 01:00:18,720
My husband really didn't want to hear about it.

839
01:00:18,720 --> 01:00:19,720
So I don't get it.

840
01:00:19,720 --> 01:00:20,720
They don't get it.

841
01:00:20,720 --> 01:00:21,720
They don't get it.

842
01:00:21,720 --> 01:00:24,640
You want to talk block because I want.

843
01:00:24,640 --> 01:00:30,680
I love hearing other blockers, what they walked into it thinking, how that week progressed

844
01:00:30,680 --> 01:00:32,400
and what they walked away from it.

845
01:00:32,400 --> 01:00:34,120
Hey, let's do that.

846
01:00:34,120 --> 01:00:36,280
Let's have a block.

847
01:00:36,280 --> 01:00:42,200
Like, let's just like randomly find our like 10 block blocker friends and have just a big

848
01:00:42,200 --> 01:00:47,040
zoom call where we're all kind of like reliving it once again now that you all are kind of

849
01:00:47,040 --> 01:00:49,760
going live and things are kind of going up.

850
01:00:49,760 --> 01:00:54,960
And let's just have like a zoom call where we're, you know, 10 of our favorites blockers

851
01:00:54,960 --> 01:01:00,720
and you go, Hey, let's just do a little chat because it does reconnect us and those memories

852
01:01:00,720 --> 01:01:07,600
come flooding back of that week that we really, we dedicated to our business and learn new

853
01:01:07,600 --> 01:01:10,320
friends and really made a difference.

854
01:01:10,320 --> 01:01:13,600
So I would really, I would be honored Lindsay.

855
01:01:13,600 --> 01:01:15,720
That'd be a lot of fun.

856
01:01:15,720 --> 01:01:16,720
Yeah.

857
01:01:16,720 --> 01:01:22,920
And it could be from all kinds of different episodes because I have met many other people

858
01:01:22,920 --> 01:01:28,960
and what the blocks are gave to me is a lot of other companies to work with or, you know,

859
01:01:28,960 --> 01:01:31,560
design for and I've really had fun doing that.

860
01:01:31,560 --> 01:01:36,480
I can't even count how many it's been now, but you know, it's, it's a lot.

861
01:01:36,480 --> 01:01:41,320
So it's been a wonderful journey, the blocks.

862
01:01:41,320 --> 01:01:48,520
So I'm so glad that you really took that on as a way to really open up your business acumen

863
01:01:48,520 --> 01:01:50,880
and, you know, really step it up forward.

864
01:01:50,880 --> 01:01:53,040
Are you doing grad school?

865
01:01:53,040 --> 01:01:57,720
No, because I have a lot of my plate right now.

866
01:01:57,720 --> 01:02:02,440
I have a lot of my plate and a full-time job on top of all my other business.

867
01:02:02,440 --> 01:02:04,680
So I got, I got things going on.

868
01:02:04,680 --> 01:02:06,760
Are you doing the graduate school?

869
01:02:06,760 --> 01:02:08,240
I'm going in December.

870
01:02:08,240 --> 01:02:10,240
There's three baby businesses going.

871
01:02:10,240 --> 01:02:12,760
Oh, it's going to be the baby challenge.

872
01:02:12,760 --> 01:02:13,760
I love it.

873
01:02:13,760 --> 01:02:14,760
I'm very excited.

874
01:02:14,760 --> 01:02:15,760
It'll be a lot of fun.

875
01:02:15,760 --> 01:02:20,600
You know, stepping into the baby world, I think would be the hardest world out there.

876
01:02:20,600 --> 01:02:25,920
And so that's another reason why I really bow to you because I understand working with

877
01:02:25,920 --> 01:02:30,120
all the experts and to come up with something that will really help a baby could be really

878
01:02:30,120 --> 01:02:32,920
changing a life of other parents.

879
01:02:32,920 --> 01:02:34,800
And so your story is really good.

880
01:02:34,800 --> 01:02:39,080
I hope your story is written and condensed somewhere on your website so that others can

881
01:02:39,080 --> 01:02:41,320
understand what you've been through.

882
01:02:41,320 --> 01:02:43,320
Yeah, it will be.

883
01:02:43,320 --> 01:02:48,200
We're, we are, we're, that's one of the things we're doing when we do our brand photo shoot.

884
01:02:48,200 --> 01:02:51,560
It will be a videography element to it.

885
01:02:51,560 --> 01:02:52,560
Story.

886
01:02:52,560 --> 01:02:53,560
Oh yeah.

887
01:02:53,560 --> 01:02:54,560
To kind of tell your story.

888
01:02:54,560 --> 01:02:55,560
I love it.

889
01:02:55,560 --> 01:03:00,700
I've been working for overtime and it's hard to get things that are over an hour into the

890
01:03:00,700 --> 01:03:01,700
cloud.

891
01:03:01,700 --> 01:03:02,700
I don't know.

892
01:03:02,700 --> 01:03:03,700
It's complicated.

893
01:03:03,700 --> 01:03:05,700
My guy always says, keep it in there.

894
01:03:05,700 --> 01:03:06,700
It's like impossible.

895
01:03:06,700 --> 01:03:08,200
So she's found the last five minutes.

896
01:03:08,200 --> 01:03:14,920
The big reveal was left for the last of the hours.

897
01:03:14,920 --> 01:03:17,800
That's okay.

898
01:03:17,800 --> 01:03:18,800
Thank you so much.

899
01:03:18,800 --> 01:03:23,160
And do you love the idea of we're all getting together, like we should find a date.

900
01:03:23,160 --> 01:03:24,160
And we see that.

901
01:03:24,160 --> 01:03:25,640
I absolutely love that idea.

902
01:03:25,640 --> 01:03:28,960
So our season gets together all the time.

903
01:03:28,960 --> 01:03:34,280
And we do, we do quarterly zooms for our season.

904
01:03:34,280 --> 01:03:36,280
Like our season bonded.

905
01:03:36,280 --> 01:03:40,160
Yeah, y'all are a lot smaller when it's over a hundred people.

906
01:03:40,160 --> 01:03:41,880
It's really hard to bond with a hundred people.

907
01:03:41,880 --> 01:03:42,880
Yeah.

908
01:03:42,880 --> 01:03:43,880
Yeah.

909
01:03:43,880 --> 01:03:44,880
No, we, a lot of them.

910
01:03:44,880 --> 01:03:49,080
It was, we had life changing relationships form in our season.

911
01:03:49,080 --> 01:03:50,560
I wanted that so bad.

912
01:03:50,560 --> 01:03:53,000
Like that's what I, that's what I was there for.

913
01:03:53,000 --> 01:03:54,000
Like seriously.

914
01:03:54,000 --> 01:03:55,000
You were 14.

915
01:03:55,000 --> 01:03:56,000
Yeah.

916
01:03:56,000 --> 01:04:01,280
And I really tried to really make sure that I sat with somebody new each time and really

917
01:04:01,280 --> 01:04:03,520
tried to like dig into pictures, post it online.

918
01:04:03,520 --> 01:04:06,360
Like I did everything I could while I was there.

919
01:04:06,360 --> 01:04:07,360
It's a lot.

920
01:04:07,360 --> 01:04:08,360
There's a lot to take in.

921
01:04:08,360 --> 01:04:09,360
There's a lot going on.

922
01:04:09,360 --> 01:04:10,360
You know, it's funny.

923
01:04:10,360 --> 01:04:13,640
One of the, one of the camera guys, he goes, Hey, let me, let me see this.

924
01:04:13,640 --> 01:04:18,040
And I was like, my dad owns a nipple factory out of St. Louis.

925
01:04:18,040 --> 01:04:23,680
And I was like, so I'm actually making my product totally in the US.

926
01:04:23,680 --> 01:04:26,720
And I was looking for a new nipple factory.

927
01:04:26,720 --> 01:04:28,960
And that's who I use now.

928
01:04:28,960 --> 01:04:29,960
You were meant to be there.

929
01:04:29,960 --> 01:04:30,960
It was meant to be.

930
01:04:30,960 --> 01:04:32,960
It changed, it changed everything.

931
01:04:32,960 --> 01:04:33,960
Yeah.

932
01:04:33,960 --> 01:04:39,000
It was what to, well, your story has been great and I've enjoyed this hour and now we're

933
01:04:39,000 --> 01:04:45,400
connected forever because we have all of these bonds and I'm seriously, you can DM me, email

934
01:04:45,400 --> 01:04:49,560
me, text me anytime 24 hours a day and I'm here for you.

935
01:04:49,560 --> 01:04:52,000
And I can just be like the grandmother.

936
01:04:52,000 --> 01:04:53,000
I'm sugar.

937
01:04:53,000 --> 01:04:56,920
You know, I actually just wrote a PBS TV show called Grandma.

938
01:04:56,920 --> 01:04:57,920
Yeah.

939
01:04:57,920 --> 01:04:59,240
It's called Grandma Sugar.

940
01:04:59,240 --> 01:05:00,240
And sugar.

941
01:05:00,240 --> 01:05:01,240
Yeah.

942
01:05:01,240 --> 01:05:02,240
Grandma Sugar.

943
01:05:02,240 --> 01:05:03,240
And it's really cute.

944
01:05:03,240 --> 01:05:04,760
It's like an artistic grandmother.

945
01:05:04,760 --> 01:05:09,120
See, that's one of my paintings who's also a tech expert.

946
01:05:09,120 --> 01:05:12,600
But then like everybody comes into our house every day and they have these little adventures

947
01:05:12,600 --> 01:05:17,640
and talk about different places and things going to happen because of the tech involved.

948
01:05:17,640 --> 01:05:20,920
And so I don't know, PBS will pick it up, but they've been hit with it.

949
01:05:20,920 --> 01:05:21,920
So we'll see.

950
01:05:21,920 --> 01:05:22,920
It's kind of fun.

951
01:05:22,920 --> 01:05:26,280
I just wanted to think of it was fun just to write it out was fun.

952
01:05:26,280 --> 01:05:27,280
That episode is fun.

953
01:05:27,280 --> 01:05:28,280
I'm a good writer.

954
01:05:28,280 --> 01:05:34,760
So if you need a writer, what I will say is our generation is lacking involved grandparents

955
01:05:34,760 --> 01:05:35,760
overall.

956
01:05:35,760 --> 01:05:36,760
It's hard.

957
01:05:36,760 --> 01:05:41,160
Something we so growing up, we had our grandparents.

958
01:05:41,160 --> 01:05:42,160
Yes.

959
01:05:42,160 --> 01:05:43,160
Yes.

960
01:05:43,160 --> 01:05:44,520
We lived in our grandparents' houses.

961
01:05:44,520 --> 01:05:45,520
They were our savior.

962
01:05:45,520 --> 01:05:46,520
Yeah.

963
01:05:46,520 --> 01:05:49,200
And that's something we all want.

964
01:05:49,200 --> 01:05:52,600
I'm one of the lucky few that like my parents half live with us.

965
01:05:52,600 --> 01:05:56,560
They drive in six hours every week to help me so I can.

966
01:05:56,560 --> 01:06:01,280
I actually bought a house in between where I live now and where my grandkids are, which

967
01:06:01,280 --> 01:06:04,840
is in Houston, I'm in Austin, so that we could join in the middle.

968
01:06:04,840 --> 01:06:10,440
We bought a ranch and have a house and I decorate it for my little grandkids.

969
01:06:10,440 --> 01:06:11,440
It's wow.

970
01:06:11,440 --> 01:06:14,120
Everything is about the wow for a little kid.

971
01:06:14,120 --> 01:06:15,240
And now they're moving.

972
01:06:15,240 --> 01:06:16,240
They have to move.

973
01:06:16,240 --> 01:06:17,240
I'm apoplectic.

974
01:06:17,240 --> 01:06:19,240
I can barely breathe.

975
01:06:19,240 --> 01:06:22,080
I'm like going to miss my grandkids so much.

976
01:06:22,080 --> 01:06:24,200
So, don't even get me on that path.

977
01:06:24,200 --> 01:06:25,960
They're moving to Utah for a job.

978
01:06:25,960 --> 01:06:26,960
It's kind of happened.

979
01:06:26,960 --> 01:06:29,000
So, anyway, it's what it is.

980
01:06:29,000 --> 01:06:33,960
I'll just become the Zoom grandma for now and go visit Lops because that's all we have

981
01:06:33,960 --> 01:06:34,960
to do.

982
01:06:34,960 --> 01:06:35,960
You know what?

983
01:06:35,960 --> 01:06:36,960
We're in a day and age.

984
01:06:36,960 --> 01:06:40,720
Thank goodness for FaceTime in Zoom.

985
01:06:40,720 --> 01:06:43,520
And they're into all that.

986
01:06:43,520 --> 01:06:48,880
They understand what the TV is and how we can, you know, they understand that.

987
01:06:48,880 --> 01:06:49,880
They're savvy too.

988
01:06:49,880 --> 01:06:50,880
Yes.

989
01:06:50,880 --> 01:06:56,240
They've had a billion pictures taken of them every day of their life from before they

990
01:06:56,240 --> 01:06:57,240
were born.

991
01:06:57,240 --> 01:07:02,480
So, they're part of that generation that's going to be very narcissistic because it's

992
01:07:02,480 --> 01:07:03,480
all about the picture.

993
01:07:03,480 --> 01:07:04,480
Oh, smile.

994
01:07:04,480 --> 01:07:06,480
You know, I think they'll...

995
01:07:06,480 --> 01:07:07,480
I get it.

996
01:07:07,480 --> 01:07:08,480
I get that.

997
01:07:08,480 --> 01:07:10,560
It's how they are.

998
01:07:10,560 --> 01:07:11,560
But they're cute too.

999
01:07:11,560 --> 01:07:16,160
So, I'll take those pictures and then I run them through all kinds of filters and do all

1000
01:07:16,160 --> 01:07:21,240
the kind of add things and stickers and make them cute little things and books and all

1001
01:07:21,240 --> 01:07:22,240
that stuff.

1002
01:07:22,240 --> 01:07:23,240
It is.

1003
01:07:23,240 --> 01:07:24,240
I love it.

1004
01:07:24,240 --> 01:07:25,240
So, it's part of my life.

1005
01:07:25,240 --> 01:07:26,240
So, anyway, Lindsay, we got to get off.

1006
01:07:26,240 --> 01:07:27,740
We're over time.

1007
01:07:27,740 --> 01:07:29,240
We are friends forever.

1008
01:07:29,240 --> 01:07:30,240
And thank you.

1009
01:07:30,240 --> 01:07:31,240
Thank you.

1010
01:07:31,240 --> 01:07:32,240
Thank you.

1011
01:07:32,240 --> 01:07:35,400
This will be up in live in a couple of days, but I'll let you know and I'll make sure that

1012
01:07:35,400 --> 01:07:36,720
I can find all your links.

1013
01:07:36,720 --> 01:07:38,800
Can I find them on your Instagram page or they...

1014
01:07:38,800 --> 01:07:40,480
All your links are there or your website?

1015
01:07:40,480 --> 01:07:41,480
Yeah.

1016
01:07:41,480 --> 01:07:42,480
I can...

1017
01:07:42,480 --> 01:07:43,480
If you want, I can send you my link tree link.

1018
01:07:43,480 --> 01:07:44,480
Yeah.

1019
01:07:44,480 --> 01:07:46,680
I can send you a picture of either your product or you.

1020
01:07:46,680 --> 01:07:47,680
That would be great.

1021
01:07:47,680 --> 01:07:48,680
So, I can include...

1022
01:07:48,680 --> 01:07:49,680
I'll send you all the links.

1023
01:07:49,680 --> 01:07:50,680
Okay.

1024
01:07:50,680 --> 01:07:56,200
Well, thank you for being on my podcast, jewelry as your side hustle and also includes other

1025
01:07:56,200 --> 01:07:57,200
entrepreneurs.

1026
01:07:57,200 --> 01:08:02,840
So, please find me on social media, sugargayisperer and it has all the links to everything.

1027
01:08:02,840 --> 01:08:10,440
Be on my gayisperer.com and you can join my group and become part of my group, the sugar

1028
01:08:10,440 --> 01:08:11,440
group.

1029
01:08:11,440 --> 01:08:12,440
And thank you, Lindsay.

1030
01:08:12,440 --> 01:08:21,240
You can find Lindsay at soothebeginnings.com and on Facebook and on Instagram, et cetera.

1031
01:08:21,240 --> 01:08:23,640
We'll have all those links below.

1032
01:08:23,640 --> 01:08:26,560
So find us and thank you, Lindsay, for this hour.

1033
01:08:26,560 --> 01:08:30,720
It's been a pleasure and such a big thing.

1034
01:08:30,720 --> 01:08:32,680
I just can't even believe.

1035
01:08:32,680 --> 01:08:37,400
So we are friends forever and I'm very proud of you.

1036
01:08:37,400 --> 01:08:38,600
That's what I have to say as a grandmother.

1037
01:08:38,600 --> 01:08:39,600
I'm very proud of you.

1038
01:08:39,600 --> 01:08:43,400
So, thank you for making your baby's life better.

1039
01:08:43,400 --> 01:08:45,000
Thank you.

1040
01:08:45,000 --> 01:08:47,240
I adore talking to you.

1041
01:08:47,240 --> 01:08:48,240
So, thank you.

1042
01:08:48,240 --> 01:08:50,720
It was a lot of fun.

1043
01:08:50,720 --> 01:08:53,000
Have a great day and thank you.

1044
01:08:53,000 --> 01:08:54,000
Thank you.

1045
01:08:54,000 --> 01:09:14,240
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