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Welcome!

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AndaleeB Wajid is a writer with a repertoire spanning young adult, romance and horror genres.

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Her early influences were, as she puts it, derived from a family of storytellers, and

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she has eased into writing over 40 books in just 14 years, and going strong.

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In a world where the cliché is that everyone has one book in them, Andhalee Bwajid has

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a stream inside her, and she taps into it with ease.

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What is her method?

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How did it come to define her life?

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And how does she keep finding the characters who dot her novels?

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This will be a conversation about how our careers find us at times, instead of us searching

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for them.

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Andaleeb is riffing through the chapters in her life.

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This is episode 20 of My First Job, the podcast that covers engaging career journeys, and

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every single one is full of twists, turns and insights.

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I am Venu Gopal Nair, the host of the podcast, and CEO of Ideascape Communications, an advertising

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agency into branding, creative and design.

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So settle in, sit back and enjoy the conversation.

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Andaleeb, welcome to the show.

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Hi Venu, thank you for having me here.

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So good to have you on the show.

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It's wonderful to see that in a world where people say that not too many people are reading

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anymore, you continue to write away and attract a whole new legend of fans and introduce so

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many more people into writing.

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Thank you.

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Tell me, what is a typical writing day like?

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I treat my writing like a job, not like a hobby.

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So I take it very seriously in that I sit down at my desk at say in the morning after

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I finish my breakfast or whatever at 9.30, 10.

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I don't write continuously.

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I try and finish a chapter or whatever I'm working on right now.

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Then I take a break and I have other things also.

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I do a bit of freelance writing on the side, some proofreading, a sort of other bread and

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butter job sort of thing.

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I devote some time to that.

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But I have like a very structured plan sort of thing, which I try to follow.

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Sometimes it's I'm not successful because of various things, you know, family happening

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or generally, you know, sometimes I'm just tired of writing.

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So I allow myself to take a break.

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I am my own boss and a very strict boss at that.

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So I think writing so many books and publishing them has been made possible because of my

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commitment and being very strict with myself.

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I'm going to say it just wouldn't be possible.

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I mean, we talk of discipline, but unless you follow it, structure, discipline and sitting

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down every day and getting something out is one of the keys to getting this going.

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Yes.

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You know, people think that writing has this very ephemeral air about it and you know,

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that it's something very arty and you need to have this muse and all that stuff.

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And I feel like it's my job.

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So I sit down, whether there is any muse or not sitting by my side, I don't know.

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So I just sit down and I write.

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I try to.

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You summon the muse.

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I don't know.

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I don't know.

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So I sit down and write and I try to like, you know, focus on getting this story forward,

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especially since I do quite a bit of self publishing and I have to decide my own, like,

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you know, my publishing schedule every year for me is not just about writing a book for

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me.

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I have to take into factors like putting it out there, whether this is going to be self

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published, whether I'm going to approach a publisher, you know, making those decisions.

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There's a lot of conscious work that goes into being a writer today for me, at least

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I don't say this is the same for everyone.

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Like you said, everyone has a book in them and I think that's very true.

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But at the same time, I'm kind of feel like I've gone beyond that thing where, you know,

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writing, I think it's not just my career, it's my job.

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It somehow pays my bills.

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This is all I've ever wanted.

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I just wanted to have a job where I can write stories.

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And it's wonderful to hear a writer say that it pays the bills because that is the other.

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I wouldn't say, you know, it pays all the bills.

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I would say to a certain extent, I'm, you know, because there are certain privileges

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that I do have.

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So I never advise people to take writing as a full time job unless they have certain things

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that, you know, that they're not, that doesn't affect them.

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Things like sense and bills and all that.

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So if a lot of those things are taken care of, then you can consider writing as a full

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time job.

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And having said that, I have other things also, like I do a lot of other freelancing

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stuff on the site.

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So writing pays the bills, but not...

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You know, one of the things I saw, a session that you had done, where you said you came

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from a family of storytellers.

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Yes.

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I thought that that's a beautiful way of getting the inspiration going early on.

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So can you take us through some of those early bits?

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My father was this sort of very instinctive storyteller, you know, he was an avid reader

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and my mother is also a reader.

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She used to read, now she's stopped.

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They used to read a lot of books and I think, you know, so when my brother and I was small,

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there was no 24 hour access to entertainment like how it is today.

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We would trouble him sometimes, I think, especially because we were not in Bangalore.

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We had traveled to Kerala for his Ayurvedic treatment for something.

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So especially there, we were really bored, you know, in the evenings.

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So he would sit down and tell us these stories, which he claimed was from this big book, which

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I had never seen in our house.

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So he kept saying it's from this big book and everything.

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So and each day, so he would stop like at a cliffhanger and he would say enough for

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today.

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So tomorrow, you know, we would wait till that time when he would sit and continue the

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story.

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And later I got to know that there was no such book.

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He was making it on the go, you know.

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You know, my brother does that with his kids now.

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So he tells stories, he makes it up on the fly.

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I think, you know, like even my nani, my maternal grandmother also used to tell stories.

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She would recount stories that she'd read.

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She was also an avid reader.

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She would read all these Urdu stories and, you know, books and novels.

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So she would sit down and tell us something that she remembered.

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So I think that tradition of listening to a story, listening to something and imagining

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it happening somewhere in your mind, because that's the thing about listening to a story

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is something that, you know, takes a little bit of effort for the listener also.

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Yes.

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Stay in one place and to not let your mind wander.

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So I think those things helped me in ways that I didn't really imagine.

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And I think when you said that your father was an instinctive storyteller about, you

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know, stopping at the points where he knew he'd come back the next day.

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It's one of those well known sort of marketing strategies that, you know, everything from

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serials to the earliest serialized novels that used to appear in magazines.

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You didn't have subscriptions, but you had this draw where the next week would have the

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next installment.

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And I think a lot of wonderful writers, especially in the vernacular, came out because of that

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constant draw that people had from, whether it is Pony and Selvin or, you know, Kerala,

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you had a whole lot of writers who did that.

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That was almost like a selling strategy.

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Where did your actual experiments with writing begin?

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I had this typical angsty teenage growing up where I was not sure of what I wanted to

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do.

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And also for me, talking about, say, twenty five years ago, no, more than that.

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So around twenty eight years ago, maybe life was very different in so many ways for a young

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Muslim teenager who's a girl.

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So there were certain expectations from the family about, you know, getting married and

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having that.

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I want to do something, but I didn't know what also.

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Along with, you know, whatever I was studying and I got married when I was 19.

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Writing was a sort of way for me to just express all this angst inside.

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I kind of started writing fiction after I got married.

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I had to finish college after my marriage.

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The year after that, when I was expecting my son, I was extremely bored.

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So I just sat and I started writing some short stories for children and I sent it out and

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I forgot about it because after my son was born, you know, we were running between hospitals.

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He was not well for a while.

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So I forgot about it.

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And then one of the stories got published and seeing my name.

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So I had been published in the paper before this.

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Those were like very small instances and I wasn't really sure I could do anything with

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that, you know, because anyone can get an article published in the newspaper, but it

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doesn't really mean anything.

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I started writing these short stories for children's supplement called Open Sesame.

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And that kind of, I would say, gave me this steady impetus to keep writing and sending

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because they kept publishing.

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And then after that, I moved to writing fiction for older people.

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And I've had a fair share of my struggles in a sense, getting people to notice my writing

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was not easy 15 years ago.

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So, you know, four of my short stories were in a collection, I think, which Deepa is also

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her stories were also in that collection.

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That's how we got to know each other.

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So it's called Curtains.

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So after that, I wrote a novel.

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I didn't know anything about writing a novel.

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I didn't know how to plot.

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I didn't know.

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I didn't know what a plot was as in I vaguely knew it, but I didn't know how to apply that

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knowledge while I was writing characterization things, which you learn as you keep reading

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and writing.

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So I was reading a lot and a lot of Indian books, actually books by Indian authors back

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in the early 2000s, Indian writing was not what it is today.

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You know, you just had Pooja Banerjee, you had Shashi Deshpande and Jhoopa Lahiri.

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So I read all their books, I even read even the obscure ones, I used to look for them,

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because I felt that I couldn't write a story, I had to write a story that I could relate

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to.

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And for me to be able to do that in a space where you didn't really see that many Indian

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women featured, unless they were NRIs, like in Jhoopa Lahiri's books, most of them were

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NRIs.

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It took some time and you know, some help from a few very good mentors.

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And I was writing, I wrote my first novel, and I sent it out to a lot of publishers,

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I had to physically take printouts and say no courier it to them and hardly heard from

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them.

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Some, some refused some like, you know, if I was, if I had emailed them, some had just

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rejected outright.

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There were a lot of problems with that book, I'm sure.

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But I felt like I wish someone would take the time, you know, to invest the time to

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make that book better, to help me, you know, in that, but that didn't happen, unfortunately,

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because I don't blame the publishers, there are a lot of people who want to be writers,

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even though considerably less back then as compared to today.

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Today, everyone wants to be a writer, no one wants to actually write anything.

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They want to have written something, everyone is more interested in the publishing as that

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perceived glamour is there now.

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Because writing is the most unglamorous job.

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You know, you get up and you may not have showered or anything, you will sit and write

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and no one knows what you were looking like when you were writing a really good scene.

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And that's like, you know, you get away with it.

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The life of a writer, but when you're publishing, you're putting your face out in front of the

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world and everyone sees you, they have this impression of you.

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And I think that's the sort of impression that people have.

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So they see only that, that aspect, people from the outside see the last part where,

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you know, we finally have, you know, the writer has finished the book and everything and you

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know, it's looking great and the writer is looking great and sit on a stage with some

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celebrity and launch the book.

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They don't see all the hard work that has gone behind that.

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It took me a lot of time to find a publisher and that also was not a very good publisher.

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My first book came out with them and then I subsequently published my second and third

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with Roopa.

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You know, I mean, I shouldn't feel foolish about it, but 14, 15 years ago when I started

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writing and, you know, trying to get published, I think everyone has that dream.

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You write one book and it gets published and you're like famous and everyone knows you

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and obviously that doesn't happen right away.

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And then it doesn't happen even after the second, third book.

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And after that, you kind of realize, okay, that's not going to happen.

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Let me, I'm going to write because I love writing and it's literally one of the only

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things that I can properly do.

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So I might as well do it.

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So I wrote and I published in 2014.

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I decided I'm going to take a one year break from writing because by then I had finished

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writing 10 books and only some five had been published.

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So that is, you'd already written 10 by that time.

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Yeah.

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And I was very disheartened with the publishing world.

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I said, I can't just keep writing and wait for this, you know, to be picked up.

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And I don't even know if it's going to be picked up.

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I don't even know if anyone's going to publish it.

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What's the point of me accumulating all these books like this, you know, and self publishing

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was not something I was comfortable with back then.

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I didn't really understand how it worked.

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So I took a break from writing and that year I had four books come out, you know, so more

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than this Biryani and a trilogy, which I had a young adult trilogy called Damana trilogy.

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So four books came out and I was waiting for December 31st because I told myself, so if

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I take myself, I'm a very strict boss.

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So if I give myself break, I am very strict about that also.

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No, you're not writing before 2015.

231
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Jan 1st, 2015, I just started like, you know, so I was like, I can't wait.

232
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And I told myself, I am never doing this again.

233
00:14:13,920 --> 00:14:18,200
This one year break was a very stupid idea because I think, you know, in a way writing

234
00:14:18,200 --> 00:14:20,280
is a sort of addiction also for me.

235
00:14:20,280 --> 00:14:22,200
I had deprived myself of that.

236
00:14:22,200 --> 00:14:25,480
So it's a bit complicated trying to explain how writing is.

237
00:14:25,480 --> 00:14:31,440
No, just to interject, I think when you said you took that break, you actually stopped

238
00:14:31,440 --> 00:14:33,240
doing what you really liked doing.

239
00:14:33,240 --> 00:14:39,240
It was almost like somebody who loves food and intentionally starve yourself to the point

240
00:14:39,240 --> 00:14:44,440
where you're probably bursting with ideas when you come back to it all over again.

241
00:14:44,440 --> 00:14:45,440
Yeah, yeah.

242
00:14:45,440 --> 00:14:48,480
No, but that was like, I told myself that I'm never doing this again.

243
00:14:48,480 --> 00:14:53,520
At the most, I'll take a break for maybe one or two weeks or a month, but that's it.

244
00:14:53,520 --> 00:14:54,520
Never a year.

245
00:14:54,520 --> 00:14:58,640
Because I don't think I can last for that long without writing, you know, writing has

246
00:14:58,640 --> 00:15:05,120
a lot of psychological aspects to me, for me, you know, so for me, I kind of feel very

247
00:15:05,120 --> 00:15:09,400
good about myself when I'm writing, you know, it's a sort of, I think it's a lot to do with,

248
00:15:09,400 --> 00:15:14,560
you know, whatever the psychologists must be calling dopamine and all that.

249
00:15:14,560 --> 00:15:16,040
It feels good when I'm writing.

250
00:15:16,040 --> 00:15:18,840
So I'm like, why should I deprive myself of that intentionally?

251
00:15:18,840 --> 00:15:19,840
Absolutely.

252
00:15:19,840 --> 00:15:25,560
Now, when you're writing, when you're actually writing, go ahead and write, let's say a thousand

253
00:15:25,560 --> 00:15:28,560
words, two thousand words, and then stop to review it.

254
00:15:28,560 --> 00:15:33,240
Though in retrospect, sometimes what you think is bad when you read four days later may actually

255
00:15:33,240 --> 00:15:35,080
be good and vice versa.

256
00:15:35,080 --> 00:15:40,160
Yeah, you know, it's not possible to take leave from a job just because you don't feel

257
00:15:40,160 --> 00:15:41,160
like it.

258
00:15:41,160 --> 00:15:48,840
So I sit down and I, you know, if not specifically writing, then something, see, writing for

259
00:15:48,840 --> 00:15:50,720
me means there are so many things.

260
00:15:50,720 --> 00:15:53,720
I have all these notebooks where I make notes.

261
00:15:53,720 --> 00:15:59,160
So if I don't feel like doing the actual writing, I sit and make notes, which is mostly me doing

262
00:15:59,160 --> 00:16:03,280
a lot of stream of consciousness scribbling, you know, trying to get things.

263
00:16:03,280 --> 00:16:08,560
So if so, in that way, when I get back to the writing, the words flow easily.

264
00:16:08,560 --> 00:16:13,120
So I have notebooks with me, which I kind of carry with me wherever I'm going.

265
00:16:13,120 --> 00:16:17,560
I use them to jot down my thoughts about that particular story.

266
00:16:17,560 --> 00:16:19,640
I am obsessed with notebooks.

267
00:16:19,640 --> 00:16:23,840
Notebook is just for this book, for this novel or this series, you know, so I'm not going

268
00:16:23,840 --> 00:16:24,840
to mix it up.

269
00:16:24,840 --> 00:16:28,000
So for that way, I have a lot more notebooks that way.

270
00:16:28,000 --> 00:16:32,880
So I kind of I don't feel like when I sit down to write, it's not about the word count.

271
00:16:32,880 --> 00:16:37,240
The word count is something that I do subconsciously look at when today, okay, so I've written

272
00:16:37,240 --> 00:16:38,360
this much.

273
00:16:38,360 --> 00:16:43,440
But for me, it's more like, you know, if I'm able to finish a chapter, the chapter could

274
00:16:43,440 --> 00:16:49,520
be like, say, 900 words, 1500 words, 2000 words, if I'm in the mood for it, and if it's

275
00:16:49,520 --> 00:16:50,960
going really well.

276
00:16:50,960 --> 00:16:54,840
But sometimes you have to physically stop because you know, it physically hurts to write

277
00:16:54,840 --> 00:16:59,640
beyond a point experimenting with my own, you know, posture and my everything.

278
00:16:59,640 --> 00:17:03,040
So I kind of know that I can't do beyond a certain point.

279
00:17:03,040 --> 00:17:05,840
And my body kind of tells me that it's time to stop.

280
00:17:05,840 --> 00:17:11,520
Because sometimes when I start typing, when I'm very tired, I start making a lot of typos.

281
00:17:11,520 --> 00:17:14,080
I know that, okay, this is my brain is also not working.

282
00:17:14,080 --> 00:17:15,080
My hands are not working.

283
00:17:15,080 --> 00:17:17,800
It's time to take a break, you know, so.

284
00:17:17,800 --> 00:17:22,640
So when it comes to your journey as a writer, now you've been writing for 14 years, what

285
00:17:22,640 --> 00:17:24,760
is the internal change?

286
00:17:24,760 --> 00:17:29,060
The reason I'm saying is that in a job with more experience, there are certain aspects

287
00:17:29,060 --> 00:17:30,720
of the job that get easier.

288
00:17:30,720 --> 00:17:34,600
There are certain parts of it which get very monotonous as well.

289
00:17:34,600 --> 00:17:42,280
And there are things that keep you going because of some little spark that came out from somewhere.

290
00:17:42,280 --> 00:17:45,960
Like you said, you probably need a break to come back to it to realize how much you like

291
00:17:45,960 --> 00:17:46,960
writing.

292
00:17:46,960 --> 00:17:50,980
When you're thinking of your characters, like you said, you make notes, and then you're

293
00:17:50,980 --> 00:17:51,980
thinking about these characters.

294
00:17:51,980 --> 00:17:58,800
And now you're almost assigning one notebook to each plot points and then say, okay, this

295
00:17:58,800 --> 00:18:00,200
is how it comes.

296
00:18:00,200 --> 00:18:07,160
Which is, I think, a much more organized way of feeding that inspiration because then becomes,

297
00:18:07,160 --> 00:18:09,480
okay, I know that this particular thing.

298
00:18:09,480 --> 00:18:13,000
So you open that and certain connections happen.

299
00:18:13,000 --> 00:18:14,520
It's very tangible.

300
00:18:14,520 --> 00:18:18,520
And it's not something that's just in my mind, you know, when I put it down on paper.

301
00:18:18,520 --> 00:18:22,760
And of course, my mind, I'm going to be very liable to forget something that I might have

302
00:18:22,760 --> 00:18:23,960
thought of, you know.

303
00:18:23,960 --> 00:18:27,000
So when I look back, certain things pop up at me.

304
00:18:27,000 --> 00:18:33,080
As for what you asked about the internal evolution over the years, my writing has definitely

305
00:18:33,080 --> 00:18:37,240
become faster in the sense, I physically type also very fast.

306
00:18:37,240 --> 00:18:40,520
So I think that kind of also helps, you know.

307
00:18:40,520 --> 00:18:46,800
So that and I think, you know, being able to see the end of the book much before, like

308
00:18:46,800 --> 00:18:49,960
earlier, it was not easy for me to see the end of the book.

309
00:18:49,960 --> 00:18:52,760
And I would have a vague idea of how it's going to end.

310
00:18:52,760 --> 00:18:56,360
If it's a romance, it's obviously going to be a happily ever after sort of thing.

311
00:18:56,360 --> 00:18:58,200
You know, you have to reach that point.

312
00:18:58,200 --> 00:19:02,160
You have to create the conflict, a believable conflict.

313
00:19:02,160 --> 00:19:06,840
And then you have to make sure that the reasons for that conflict are explained.

314
00:19:06,840 --> 00:19:08,400
And then that conflict goes away.

315
00:19:08,400 --> 00:19:12,040
And then the protagonists can finally be united or whatever.

316
00:19:12,040 --> 00:19:14,440
It used to take me a lot of time to figure that out.

317
00:19:14,440 --> 00:19:15,800
I would go around in circles.

318
00:19:15,800 --> 00:19:18,360
Now I feel it's faster.

319
00:19:18,360 --> 00:19:23,000
I kind of have an idea of how to make things happen and, you know, what to do.

320
00:19:23,000 --> 00:19:29,920
I think the technique has improved, the writing is much more, I would say, contemporary.

321
00:19:29,920 --> 00:19:33,360
As I've grown older, I feel like I've started writing younger.

322
00:19:33,360 --> 00:19:34,360
So I don't know.

323
00:19:34,360 --> 00:19:37,360
You can grow much younger over the years.

324
00:19:37,360 --> 00:19:38,360
Yes.

325
00:19:38,360 --> 00:19:42,840
Because when I was younger, I was writing about people who are, say, my age.

326
00:19:42,840 --> 00:19:48,360
I was very disconnected from all of it, because I was a stay at home mother and I didn't know

327
00:19:48,360 --> 00:19:49,720
the world outside.

328
00:19:49,720 --> 00:19:52,240
I didn't really, you know, I did two jobs.

329
00:19:52,240 --> 00:19:53,240
I did a couple of jobs.

330
00:19:53,240 --> 00:19:57,120
There was one job where I had to go in twice a week.

331
00:19:57,120 --> 00:20:00,040
You know, that kind of really helped expand my world view.

332
00:20:00,040 --> 00:20:02,960
And for me, all the jobs were all like fodder for my books.

333
00:20:02,960 --> 00:20:08,240
So, you know, all the jobs and all the people and all the politics and everything.

334
00:20:08,240 --> 00:20:12,640
So I was like, you wait, you know, it's going to show up in some book somewhere.

335
00:20:12,640 --> 00:20:14,840
It's going to appear in a book somewhere.

336
00:20:14,840 --> 00:20:20,600
I was very disconnected from the world as such, apart from, you know, whatever I saw

337
00:20:20,600 --> 00:20:23,880
on TV and all that, or read on the internet.

338
00:20:23,880 --> 00:20:26,040
And I was not happy about that in a sense.

339
00:20:26,040 --> 00:20:29,920
You know, I felt like, first of all, I've lived a very limiting life.

340
00:20:29,920 --> 00:20:35,120
I can't keep writing stories about just like about stories about people like me, because

341
00:20:35,120 --> 00:20:36,240
that's not the point.

342
00:20:36,240 --> 00:20:39,440
If I am a writer, I should be able to live all these multiple lives.

343
00:20:39,440 --> 00:20:41,680
That's one of the advantages of being a writer.

344
00:20:41,680 --> 00:20:47,640
And I think as I've grown older, stepped out a lot more and observed people, I have younger

345
00:20:47,640 --> 00:20:48,640
friends.

346
00:20:48,640 --> 00:20:52,200
So now that I'm older, I'm able to write about younger people.

347
00:20:52,200 --> 00:20:55,320
Like, you know, most of my heroines are in their 20s.

348
00:20:55,320 --> 00:20:58,000
When I was in my 20s, I was living a very different life.

349
00:20:58,000 --> 00:21:00,920
And I was the mother of two kids before 30.

350
00:21:00,920 --> 00:21:03,000
These are girls who are nothing like that.

351
00:21:03,000 --> 00:21:07,680
It kind of feels, I feel very happy about having this altered ego sort of thing.

352
00:21:07,680 --> 00:21:10,000
I think that's been my evolution.

353
00:21:10,000 --> 00:21:11,960
So how do you shift gears?

354
00:21:11,960 --> 00:21:14,240
Are you writing only one book at a time?

355
00:21:14,240 --> 00:21:21,320
Or are you saying that today let me write romance, tomorrow let me do horror?

356
00:21:21,320 --> 00:21:23,640
No, I don't do that.

357
00:21:23,640 --> 00:21:27,360
I don't do that because you know what happens is when I'm writing, you need to get that

358
00:21:27,360 --> 00:21:29,160
voice of the character right.

359
00:21:29,160 --> 00:21:30,680
I don't want to mix that up.

360
00:21:30,680 --> 00:21:37,800
I do end up starting multiple projects and then I kind of let whichever it is take precedence,

361
00:21:37,800 --> 00:21:40,520
the one that I feel more pulled towards.

362
00:21:40,520 --> 00:21:45,480
So currently, like I would have three projects open in my laptop, two of them might be romance,

363
00:21:45,480 --> 00:21:46,480
one might be thriller.

364
00:21:46,480 --> 00:21:49,520
I try not to mix genres when I'm writing.

365
00:21:49,520 --> 00:21:54,080
Sometimes it helps, you know, because sometimes I do get very bogged down by if I'm writing

366
00:21:54,080 --> 00:21:57,080
romance and romance at the time, end of it, I'm so fed up.

367
00:21:57,080 --> 00:22:00,200
I'm going to convert this into a thriller and I'm going to make them kill each other

368
00:22:00,200 --> 00:22:01,200
or something.

369
00:22:01,200 --> 00:22:06,920
So I, you know, so I don't prevent that from happening.

370
00:22:06,920 --> 00:22:09,360
I see which kind of pulls me in.

371
00:22:09,360 --> 00:22:10,720
So I was doing that right now.

372
00:22:10,720 --> 00:22:13,600
Also, I was working on two books at the same time.

373
00:22:13,600 --> 00:22:16,480
One book has suddenly gone on to 28,000 words.

374
00:22:16,480 --> 00:22:18,920
The other one is still in the early like 12,000 words.

375
00:22:18,920 --> 00:22:22,680
So I'm like, okay, I'll finish this one first and then come back to this.

376
00:22:22,680 --> 00:22:24,940
But I kind of brought it up to that point.

377
00:22:24,940 --> 00:22:28,060
So it's not like completely starting afresh.

378
00:22:28,060 --> 00:22:30,800
So I don't tell myself that let me finish this and then start.

379
00:22:30,800 --> 00:22:35,120
So if I feel like I need to start, I just start and then I make notes so that I can

380
00:22:35,120 --> 00:22:36,120
come back to it.

381
00:22:36,120 --> 00:22:41,060
I'm also a very instinctive writer in that, but I also plan things, you know, so if I'm

382
00:22:41,060 --> 00:22:44,920
writing about something, I make plans, extensive plans about what's going to happen in the

383
00:22:44,920 --> 00:22:45,920
book.

384
00:22:45,920 --> 00:22:47,920
As a reader, what kind of books do you like?

385
00:22:47,920 --> 00:22:50,400
I like reading crime fiction.

386
00:22:50,400 --> 00:22:52,020
I enjoy romance.

387
00:22:52,020 --> 00:22:59,260
I really like police procedures, mysteries and not that much of a fan of true crime,

388
00:22:59,260 --> 00:23:02,120
but I like crime fiction, thrillers and those sort of things.

389
00:23:02,120 --> 00:23:08,080
I like I am my favorite, all time favorite, not a very big fan of literary fiction because

390
00:23:08,080 --> 00:23:13,080
you know, I feel like I don't have the mental energy and the time that it asks for me to

391
00:23:13,080 --> 00:23:17,560
sit down and put myself in because when you're reading literary fiction, you have to give

392
00:23:17,560 --> 00:23:20,060
a bit of yourself also when you're reading it, you know.

393
00:23:20,060 --> 00:23:22,540
One thing I don't read at all is nonfiction.

394
00:23:22,540 --> 00:23:23,540
My son reads nonfiction.

395
00:23:23,540 --> 00:23:24,540
Is this really my son?

396
00:23:24,540 --> 00:23:25,540
How can he read nonfiction?

397
00:23:25,540 --> 00:23:26,540
Yeah.

398
00:23:26,540 --> 00:23:31,200
And I love, I love fantasy, young adult fantasy.

399
00:23:31,200 --> 00:23:34,760
So I basically read whatever I can except nonfiction.

400
00:23:34,760 --> 00:23:35,760
Okay.

401
00:23:35,760 --> 00:23:37,840
Are you a storyteller mom as well?

402
00:23:37,840 --> 00:23:40,800
Like your nanny was and your father was?

403
00:23:40,800 --> 00:23:41,800
Not so much.

404
00:23:41,800 --> 00:23:46,440
When my kids were small, you know, maybe I would tell them some scary story to scare

405
00:23:46,440 --> 00:23:49,840
them to sleep more than anything else.

406
00:23:49,840 --> 00:23:55,600
So not so much of a storyteller mom and you know, they don't have the patience to do it

407
00:23:55,600 --> 00:23:58,560
with me and I don't have the patience with them.

408
00:23:58,560 --> 00:23:59,840
They're all grown up now.

409
00:23:59,840 --> 00:24:01,440
Both of them are grown up.

410
00:24:01,440 --> 00:24:05,560
So, you know, but with the younger kids, I enjoy like, you know, reading with them from

411
00:24:05,560 --> 00:24:10,120
a book and you know, with my nieces and nephews and all that, I enjoy that.

412
00:24:10,120 --> 00:24:11,120
So.

413
00:24:11,120 --> 00:24:16,800
It's an amazing thing as to how you write fiction, but you also enjoy reading fiction.

414
00:24:16,800 --> 00:24:23,840
It's not that you're satiated and then you say, okay, I want to go back to.

415
00:24:23,840 --> 00:24:27,120
I come across a lot of writers who don't read much.

416
00:24:27,120 --> 00:24:31,740
They want to write, you know, but they don't want to read.

417
00:24:31,740 --> 00:24:37,760
So I find that very strange, you know, because it's like one of the basic tools to be a writer

418
00:24:37,760 --> 00:24:38,760
is to read.

419
00:24:38,760 --> 00:24:43,600
So if you don't read, what's going to happen is that you're going to get an idea.

420
00:24:43,600 --> 00:24:46,200
I have the best idea in the world.

421
00:24:46,200 --> 00:24:49,800
If you don't read, you don't know, you wouldn't know that say Stephen King would have written

422
00:24:49,800 --> 00:24:53,760
it like in 1975 or someone else would have written it long ago.

423
00:24:53,760 --> 00:24:58,440
So, you know, if you don't read, then you won't know what's out there and reading for

424
00:24:58,440 --> 00:25:03,440
enjoyment is something that really has a lot of goals associated with it today.

425
00:25:03,440 --> 00:25:08,160
Eating for enjoyment is not something that's considered very seriously these days.

426
00:25:08,160 --> 00:25:12,800
People have these reading goals and they have these bookstagrams where they will put up

427
00:25:12,800 --> 00:25:17,800
very aesthetically designed photos of a book that they've read.

428
00:25:17,800 --> 00:25:23,720
I mean, I love it when they do with my books, but I'm like, I hope that you read the book

429
00:25:23,720 --> 00:25:24,720
also, you know.

430
00:25:24,720 --> 00:25:25,720
It's almost like you're keeping it.

431
00:25:25,720 --> 00:25:31,760
Yeah, it's like you're keeping accounts of how much was spent and where did you spend

432
00:25:31,760 --> 00:25:32,760
it.

433
00:25:32,760 --> 00:25:39,280
You have a lot of these bookstagram accounts who are doing great work when it comes to

434
00:25:39,280 --> 00:25:44,800
promoting books, you know, but it's become this whole ecosystem, you know, where publishers

435
00:25:44,800 --> 00:25:51,360
send books to these Instagrammers and they will post, make a beautiful looking post.

436
00:25:51,360 --> 00:25:53,000
But I'm like, have you read the book?

437
00:25:53,000 --> 00:25:54,000
What did you think?

438
00:25:54,000 --> 00:25:59,680
You know, when I see the reviews on Amazon, especially everything, everyone wants to know

439
00:25:59,680 --> 00:26:01,240
when the next book coming out.

440
00:26:01,240 --> 00:26:02,720
But I'm like, what about this one?

441
00:26:02,720 --> 00:26:04,800
What did you like about this one?

442
00:26:04,800 --> 00:26:09,720
Especially if it's a series, the connected series, which really does well on Amazon.

443
00:26:09,720 --> 00:26:11,000
That's what everyone wants to know.

444
00:26:11,000 --> 00:26:15,120
We want to know what's happening to the next couple, you know, when is their story coming

445
00:26:15,120 --> 00:26:16,120
out.

446
00:26:16,120 --> 00:26:19,680
So those are the things I mean, so reading, I feel like, you know, to a certain extent

447
00:26:19,680 --> 00:26:25,320
taken a backseat in the sense there's so much more competing for it, you know, as compared

448
00:26:25,320 --> 00:26:31,720
to before, before when we were kids, we just had reading, we didn't have it, you know,

449
00:26:31,720 --> 00:26:34,280
we had TV would come at very specific times.

450
00:26:34,280 --> 00:26:38,120
And, you know, after that, there was nothing to watch on TV.

451
00:26:38,120 --> 00:26:40,480
So for us, our entertainment was TV.

452
00:26:40,480 --> 00:26:43,200
And today, entertainment is not even a question.

453
00:26:43,200 --> 00:26:45,480
There's so much and you don't know what to choose.

454
00:26:45,480 --> 00:26:50,560
So if someone actively chooses to read a book, it's amazing, I feel, you know, because they

455
00:26:50,560 --> 00:26:56,520
have put aside, you know, temptations from Netflix and everything else to sit with a

456
00:26:56,520 --> 00:26:59,200
book that our readers today.

457
00:26:59,200 --> 00:27:03,760
What about different forms of writing, maybe movie scripts and stuff like that?

458
00:27:03,760 --> 00:27:07,440
Is that something that you've ever looked at seriously?

459
00:27:07,440 --> 00:27:16,480
I kind of want to, but at the same time, I think, you know, I'm a huge loner when it

460
00:27:16,480 --> 00:27:17,840
comes to writing.

461
00:27:17,840 --> 00:27:23,320
I'm not a very collaborative person, although I have collaborated with two of my friends

462
00:27:23,320 --> 00:27:27,160
and we've brought out two series together last year and this year.

463
00:27:27,160 --> 00:27:30,400
That's a different deal, you know, because these are my friends, I can just tell them

464
00:27:30,400 --> 00:27:31,400
anything.

465
00:27:31,400 --> 00:27:36,600
But I think that writing for movies and all, it's an extremely collaborative effort and

466
00:27:36,600 --> 00:27:41,120
also physically you need to be present, I think, especially in India.

467
00:27:41,120 --> 00:27:42,600
You need to be in Bombay.

468
00:27:42,600 --> 00:27:45,360
You need to be part of that writer's room.

469
00:27:45,360 --> 00:27:47,640
So those are things I don't see myself doing.

470
00:27:47,640 --> 00:27:52,360
I mean, if I was, say, 20 years younger, if I was like, you know, unmarried and didn't

471
00:27:52,360 --> 00:27:53,840
have children.

472
00:27:53,840 --> 00:27:55,160
So maybe those are things.

473
00:27:55,160 --> 00:28:00,560
And if I was from a different, you know, a more open and, you know, open and broad minded

474
00:28:00,560 --> 00:28:04,480
community and family, then those are things I could have pursued.

475
00:28:04,480 --> 00:28:07,520
But I don't feel like I've missed out on something.

476
00:28:07,520 --> 00:28:09,560
So I'm like, it's OK.

477
00:28:09,560 --> 00:28:10,920
I'm happy with this.

478
00:28:10,920 --> 00:28:16,360
So someone make a movie out of my book and pay me good money and I'll be more than happy.

479
00:28:16,360 --> 00:28:18,920
More than happy to see that change now.

480
00:28:18,920 --> 00:28:23,640
You know, one of the things that I've found, which is really different between advertising

481
00:28:23,640 --> 00:28:28,320
films and let's say the real film or books is that you have to develop character.

482
00:28:28,320 --> 00:28:33,040
The character is someone who starts out with a name and a job or whatever it is in a certain

483
00:28:33,040 --> 00:28:34,040
situation.

484
00:28:34,040 --> 00:28:35,520
So you expand on that whole thing.

485
00:28:35,520 --> 00:28:39,720
You give them characteristics, you give them situations.

486
00:28:39,720 --> 00:28:41,880
Advertising relies on stereotypes.

487
00:28:41,880 --> 00:28:46,840
So you've got to make out in the very first couple of seconds as to where is this family,

488
00:28:46,840 --> 00:28:47,840
what is the relationship?

489
00:28:47,840 --> 00:28:53,480
And 30 seconds later, the story is over, which is why probably a lot of advertising filmmakers

490
00:28:53,480 --> 00:28:57,320
have not really transitioned to the two and a half hour format.

491
00:28:57,320 --> 00:29:03,960
But you're a very atypical writer because I think in three months, if you finish a book,

492
00:29:03,960 --> 00:29:07,240
that is not the normal rate at which people operate.

493
00:29:07,240 --> 00:29:09,920
No, I can finish a book in one month.

494
00:29:09,920 --> 00:29:10,920
Wow.

495
00:29:10,920 --> 00:29:13,920
Three months is when I'm being very easy with myself.

496
00:29:13,920 --> 00:29:14,920
Okay.

497
00:29:14,920 --> 00:29:15,920
Okay.

498
00:29:15,920 --> 00:29:17,280
Today or tomorrow, I will write.

499
00:29:17,280 --> 00:29:18,680
Then I take three months.

500
00:29:18,680 --> 00:29:23,480
If I religiously sit and write every day, then I can easily finish a book in a month,

501
00:29:23,480 --> 00:29:24,480
40 days at the most.

502
00:29:24,480 --> 00:29:28,680
You know what you were saying about advertising, but there are a lot of people from the advertising

503
00:29:28,680 --> 00:29:36,560
world who are doing really well as writers, who have Anuja, Chauhan, Judy also.

504
00:29:36,560 --> 00:29:46,160
So yeah, I think from a very different, I think their approach to writing is very different.

505
00:29:46,160 --> 00:29:47,720
I'm very fascinated by it.

506
00:29:47,720 --> 00:29:52,240
I'm a very different, like I said, self-taught and instinctive writer.

507
00:29:52,240 --> 00:29:54,080
So I find that very fascinating.

508
00:29:54,080 --> 00:30:02,520
That is one of the things which I believe is it's almost instinctive because it's not

509
00:30:02,520 --> 00:30:08,640
as if you've got this whole examples at home, which you followed.

510
00:30:08,640 --> 00:30:15,400
There was this nice podcast where Nadal Pandey talks about her mother Shivani sending out

511
00:30:15,400 --> 00:30:18,400
the serialized novel to Dharmayog.

512
00:30:18,400 --> 00:30:22,680
And she said her mother used to write at the kitchen table and she used to write between

513
00:30:22,680 --> 00:30:25,160
meals and she used to write between.

514
00:30:25,160 --> 00:30:27,840
So it's not as if she was able to set up a time.

515
00:30:27,840 --> 00:30:28,840
She had to find the time.

516
00:30:28,840 --> 00:30:31,680
She had to sit down and write and then do it.

517
00:30:31,680 --> 00:30:36,040
Writing is something that keeps you inspired.

518
00:30:36,040 --> 00:30:43,040
It's something that you need to do because it helps you in so many ways.

519
00:30:43,040 --> 00:30:47,520
See, I feel that women writers have it very tough.

520
00:30:47,520 --> 00:30:53,560
We are handling multiple things which male writers have no clue about.

521
00:30:53,560 --> 00:30:57,280
If you're a woman, if you're a mother, if you're a homemaker, whatever, if you're a

522
00:30:57,280 --> 00:31:02,520
career person, then it adds along with all these things.

523
00:31:02,520 --> 00:31:06,440
You have a family, you have people who depend on you.

524
00:31:06,440 --> 00:31:11,760
I see male writers posting about how they locked themselves in their room for six hours,

525
00:31:11,760 --> 00:31:16,160
came out with this, I finished three chapters, four chapters, five chapters.

526
00:31:16,160 --> 00:31:19,800
In my head, you won't believe the sort of gullies I will give that man.

527
00:31:19,800 --> 00:31:25,560
Because you had someone cook for you, you had someone take care of the house, you had

528
00:31:25,560 --> 00:31:31,320
someone, whether you have kids or not, someone probably brought you food and gave it to you.

529
00:31:31,320 --> 00:31:37,840
If all writers had someone who would do all this for them, then everyone would be very

530
00:31:37,840 --> 00:31:38,840
productive.

531
00:31:38,840 --> 00:31:45,600
So I think women especially, whatever they do, however they do, I am amazed because each

532
00:31:45,600 --> 00:31:52,120
one of us has different issues in our houses and it could be a sick parent or a sick in-law

533
00:31:52,120 --> 00:31:56,640
or someone and you have to do that and do your writing along with that.

534
00:31:56,640 --> 00:32:02,160
So your priorities tend to get watered down as a result.

535
00:32:02,160 --> 00:32:09,000
So in my case, I would say I don't tell people, look at me, I'm so focused, I'm so disciplined.

536
00:32:09,000 --> 00:32:10,320
If I can do it, you can do it.

537
00:32:10,320 --> 00:32:15,560
I don't think everyone can do it because you need to have that sort of ecosystem around

538
00:32:15,560 --> 00:32:17,600
you that enables you to write.

539
00:32:17,600 --> 00:32:18,600
I had that.

540
00:32:18,600 --> 00:32:22,960
I mean, when my mother-in-law was alive, she would take care of the house for me until

541
00:32:22,960 --> 00:32:25,720
two years ago, everything was her domain.

542
00:32:25,720 --> 00:32:28,440
So I would just go, she would tell me, go do and write.

543
00:32:28,440 --> 00:32:33,640
So when you have someone who takes care of that and my kids have grown up, I have been

544
00:32:33,640 --> 00:32:36,480
writing from the time when they were climbing all over me.

545
00:32:36,480 --> 00:32:37,480
I've faced that also.

546
00:32:37,480 --> 00:32:41,360
They've grown up now, so thankfully I don't have to deal with that.

547
00:32:41,360 --> 00:32:44,200
So many women would write so many wonderful books.

548
00:32:44,200 --> 00:32:45,840
That's the sad reality of our times.

549
00:32:45,840 --> 00:32:50,040
I'm sorry I ranted about this, but this is a major rant for me.

550
00:32:50,040 --> 00:32:55,920
I feel very strongly about this, especially when I see male writers posting about their

551
00:32:55,920 --> 00:33:01,800
accomplishments and I'm like, very few of them I think are aware of the sacrifice it

552
00:33:01,800 --> 00:33:02,800
goes into.

553
00:33:02,800 --> 00:33:06,320
Maybe their wife would have hard work that she would have done.

554
00:33:06,320 --> 00:33:08,960
100% agree, Adhavi.

555
00:33:08,960 --> 00:33:14,400
Everything that you say is 100% true simply because of their gender advantage.

556
00:33:14,400 --> 00:33:18,240
To have so much more going for them because of this.

557
00:33:18,240 --> 00:33:23,560
The strange part is that they don't think it's an advantage because they never have

558
00:33:23,560 --> 00:33:25,180
seen the other side.

559
00:33:25,180 --> 00:33:28,440
As far as they're concerned, that was the way they grew up.

560
00:33:28,440 --> 00:33:32,960
So it was not as if things are any different after they get married.

561
00:33:32,960 --> 00:33:36,520
So that I think is one of the other aspects which never comes into...

562
00:33:36,520 --> 00:33:42,520
Behind whatever the writing that happens, so much has gone behind all that.

563
00:33:42,520 --> 00:33:47,380
It's very hard for someone who is not a writer to understand the sort of things that you've

564
00:33:47,380 --> 00:33:49,240
had to go through to reach there.

565
00:33:49,240 --> 00:33:51,760
I mean, I'm not saying all women are suffering.

566
00:33:51,760 --> 00:33:56,760
To a certain extent, there are some people who can afford to have help, who can afford

567
00:33:56,760 --> 00:34:00,320
to have people taking care of the bills and all that stuff.

568
00:34:00,320 --> 00:34:03,520
So it's not like a one size fits all.

569
00:34:03,520 --> 00:34:08,400
But overall, women have to struggle harder, like a man says he locks himself in his room

570
00:34:08,400 --> 00:34:09,400
for six hours.

571
00:34:09,400 --> 00:34:12,960
If a woman was to do that, the house would be burnt down by the time she comes out.

572
00:34:12,960 --> 00:34:14,960
So there won't be any house left.

573
00:34:14,960 --> 00:34:18,520
So it's very sad that women have to...

574
00:34:18,520 --> 00:34:22,760
I love your honesty, Adilip, because these are the things...

575
00:34:22,760 --> 00:34:27,000
You must find it a little strange that we've not discussed your books at all.

576
00:34:27,000 --> 00:34:28,000
We spent...

577
00:34:28,000 --> 00:34:29,000
No, I'm okay.

578
00:34:29,000 --> 00:34:30,000
I'm not a writer.

579
00:34:30,000 --> 00:34:31,000
I'm not a writer.

580
00:34:31,000 --> 00:34:32,000
I'm not a writer.

581
00:34:32,000 --> 00:34:35,000
I'm not a writer.

582
00:34:35,000 --> 00:34:39,400
I'd like to understand from your point of view, is there a book that you really enjoyed

583
00:34:39,400 --> 00:34:44,520
writing or something that after you've written, after all these years, you come back to and

584
00:34:44,520 --> 00:34:51,840
then say that, yeah, this is something where I think I kind of got close to what I was

585
00:34:51,840 --> 00:34:52,840
looking at.

586
00:34:52,840 --> 00:34:58,280
I don't know how to explain this to you, Vinu, but when I am writing, I really feel like

587
00:34:58,280 --> 00:34:59,640
I am not myself.

588
00:34:59,640 --> 00:35:03,440
I really feel like there is some external thing.

589
00:35:03,440 --> 00:35:10,520
I don't want to sound like superstitious or something, only because when I go back and

590
00:35:10,520 --> 00:35:13,520
read it, I'm like, oh my God, did I write this?

591
00:35:13,520 --> 00:35:18,760
Whether it's good or bad, I'm like, I can't believe that I was able to put that sentence

592
00:35:18,760 --> 00:35:22,440
together in that way, because I don't have any memory of creating that.

593
00:35:22,440 --> 00:35:27,920
I've enjoyed writing a lot of books over the years and each year something new I'm bringing

594
00:35:27,920 --> 00:35:30,040
out, so something is a new favourite.

595
00:35:30,040 --> 00:35:35,000
I've just signed a deal with a publisher, with Penguin actually, for a young adult novel

596
00:35:35,000 --> 00:35:37,560
that's late this year, I think.

597
00:35:37,560 --> 00:35:41,880
And that's one book which I really enjoyed writing, because I think, you know, I wrote

598
00:35:41,880 --> 00:35:48,800
about a very spunky young Muslim girl who goes out and gets what she wants and given

599
00:35:48,800 --> 00:35:53,960
up the situation in which we are, you know, writing about a girl like that itself is a

600
00:35:53,960 --> 00:35:54,960
form of rebellion.

601
00:35:54,960 --> 00:36:02,280
You know, they expect your heroines to be a certain way, especially when me being an

602
00:36:02,280 --> 00:36:07,640
Indian Muslim woman writer, there's so many adjectives before writer for me.

603
00:36:07,640 --> 00:36:12,120
My heroines especially, people have this, you know, people assume everywhere.

604
00:36:12,120 --> 00:36:16,800
My recently released Jasmin Villa series, which is very interesting, what happened is

605
00:36:16,800 --> 00:36:20,080
I self-published the series in 2019.

606
00:36:20,080 --> 00:36:25,480
Westland acquired it last year and this year in February they brought out all three books

607
00:36:25,480 --> 00:36:26,760
as paperbacks and ebooks.

608
00:36:26,760 --> 00:36:30,400
They've done a brilliant job with the covers, with the marketing.

609
00:36:30,400 --> 00:36:31,680
It looks lovely.

610
00:36:31,680 --> 00:36:38,080
Since then, I have published quite a few books because there there is no publishing schedule.

611
00:36:38,080 --> 00:36:39,640
Whatever it is, I decide.

612
00:36:39,640 --> 00:36:42,040
I can publish three books today if I want.

613
00:36:42,040 --> 00:36:47,240
The readers were used to seeing all this, but you know, the people who hadn't read so

614
00:36:47,240 --> 00:36:51,400
many of my ebooks because people have certain problems with reading ebooks.

615
00:36:51,400 --> 00:36:57,000
For them, you know, they picked up those books now and they are like, this is amazing.

616
00:36:57,000 --> 00:37:00,520
We have no idea how you were writing so well about all this.

617
00:37:00,520 --> 00:37:05,560
You would have seen my heroines have evolved from what they were when I was writing and

618
00:37:05,560 --> 00:37:10,240
you know, publishing with publishers to when I'm self-publishing, I don't have to answer

619
00:37:10,240 --> 00:37:11,240
anyone.

620
00:37:11,240 --> 00:37:16,360
So I would say, you know, the recent Jasmin Villa trilogy, the heroines are very normal

621
00:37:16,360 --> 00:37:21,760
Indian Muslim girls who have these very relatable issues facing them.

622
00:37:21,760 --> 00:37:25,920
Stuff to do with marriage and, you know, they fall in love and all those sort of things.

623
00:37:25,920 --> 00:37:31,120
I find it very hard to specifically pinpoint, you know, which book was more enjoyable because

624
00:37:31,120 --> 00:37:34,560
some of the books were actually very difficult to write.

625
00:37:34,560 --> 00:37:39,920
Especially the horror ones take a lot of time because I always feel that horror is very

626
00:37:39,920 --> 00:37:40,920
subjective.

627
00:37:40,920 --> 00:37:44,120
Writing romance is a very universal emotion.

628
00:37:44,120 --> 00:37:46,160
Everyone more or less feels the same way.

629
00:37:46,160 --> 00:37:51,000
They understand when you read about, you know, two people having chemistry or, you know,

630
00:37:51,000 --> 00:37:53,440
gazes meeting or whatever, you understand it.

631
00:37:53,440 --> 00:37:57,360
But horror is very subjective in that what scares me might not scare you.

632
00:37:57,360 --> 00:38:03,720
So for me, it takes a lot of time to see whether this really works, whether it's coming out

633
00:38:03,720 --> 00:38:09,280
across as scary or whether it's just cheesy, which range of horror does this fit into.

634
00:38:09,280 --> 00:38:12,440
So I find it very fascinating and very tough to write also.

635
00:38:12,440 --> 00:38:16,120
How does it work in self publishing?

636
00:38:16,120 --> 00:38:18,400
You actually do most of the work yourself?

637
00:38:18,400 --> 00:38:24,880
When you're self publishing, you're the publisher, you're the editor, you're the cover designer,

638
00:38:24,880 --> 00:38:26,280
if so, if you want it.

639
00:38:26,280 --> 00:38:28,020
You don't need anyone.

640
00:38:28,020 --> 00:38:33,120
But what we like to do is we do hire people to do the cover for us.

641
00:38:33,120 --> 00:38:38,120
Editing more or less, you know, we do each other's editing if we are working with friends.

642
00:38:38,120 --> 00:38:40,120
Mostly it's our own self edits.

643
00:38:40,120 --> 00:38:43,240
As for formatting, it's all been made very easy.

644
00:38:43,240 --> 00:38:44,680
Technology has made it very easy.

645
00:38:44,680 --> 00:38:50,640
You upload a Word document to a certain, say, software and it will take care of it.

646
00:38:50,640 --> 00:38:52,720
It will create the ebook for you.

647
00:38:52,720 --> 00:38:55,560
You just have to upload it on the Amazon backend.

648
00:38:55,560 --> 00:39:01,840
So you end up doing all the work and you end up taking all the money.

649
00:39:01,840 --> 00:39:07,640
The thing that I find most interesting, Antali, is through whatever you've told me, you sat

650
00:39:07,640 --> 00:39:13,640
and listened, you absorbed in childhood, then you made your first little forays and then

651
00:39:13,640 --> 00:39:16,920
figured out that, OK, this works, this doesn't work.

652
00:39:16,920 --> 00:39:19,440
And then you persisted.

653
00:39:19,440 --> 00:39:25,520
In the face of whether it was discouragement, whether it was the family situation or whether

654
00:39:25,520 --> 00:39:33,360
it was whatever it is, you persisted and you managed to go through so many genres and experimented

655
00:39:33,360 --> 00:39:34,360
with that.

656
00:39:34,360 --> 00:39:38,800
I think the other part is that most writers tend to stick to whatever they find is successful

657
00:39:38,800 --> 00:39:41,880
and then say, OK, my audience will read this, this is what.

658
00:39:41,880 --> 00:39:46,400
You're a writer who explores new audiences apart from yourself, which is refreshing.

659
00:39:46,400 --> 00:39:51,640
And the fact that you've taken to self publishing so easily, because that's another thing where

660
00:39:51,640 --> 00:39:52,640
people say no.

661
00:39:52,640 --> 00:39:58,480
But then it almost is, it goes into character with whatever you've done.

662
00:39:58,480 --> 00:40:04,280
Is that a summation or is it you're missing parts of that?

663
00:40:04,280 --> 00:40:05,280
No, no, no.

664
00:40:05,280 --> 00:40:06,920
I think more or less it's right.

665
00:40:06,920 --> 00:40:07,920
It's correct.

666
00:40:07,920 --> 00:40:16,180
I think self publishing came to me at a time where I wanted to write and not be stopped

667
00:40:16,180 --> 00:40:20,400
by a publisher for telling me that you're writing too much and we can't publish all

668
00:40:20,400 --> 00:40:23,600
of this because they have their own constraints.

669
00:40:23,600 --> 00:40:25,480
No one can publish so much.

670
00:40:25,480 --> 00:40:29,880
And I was looking for a way where I could bring out my books and I could put them out

671
00:40:29,880 --> 00:40:31,520
to the world.

672
00:40:31,520 --> 00:40:35,240
Selling traditional publishing takes a very long time, it takes a year to a year and a

673
00:40:35,240 --> 00:40:37,880
half from the time you sign the contract.

674
00:40:37,880 --> 00:40:42,840
But getting to the contract stage itself is another six months in the works because getting

675
00:40:42,840 --> 00:40:47,240
a publisher interested in your work, then finally asking for the full manuscript, they

676
00:40:47,240 --> 00:40:48,240
like it.

677
00:40:48,240 --> 00:40:51,980
Then they try to convince their sales and marketing team that this book will sell.

678
00:40:51,980 --> 00:40:54,200
Then they send the contract and then you sign it.

679
00:40:54,200 --> 00:40:56,920
And then after that, a year and a half.

680
00:40:56,920 --> 00:40:58,920
So I am like, I don't have the patience for this.

681
00:40:58,920 --> 00:41:04,520
I mean, I will publish with publishers because there is a lot of stigma associated with self

682
00:41:04,520 --> 00:41:06,320
publishing in India.

683
00:41:06,320 --> 00:41:11,320
People assume that because you probably didn't get a publisher, you self published.

684
00:41:11,320 --> 00:41:15,440
When I started self publishing, people were like, but you've been published with Penguin,

685
00:41:15,440 --> 00:41:17,560
with Bloomsbury, why are you self publishing?

686
00:41:17,560 --> 00:41:20,000
I said, because I want to publish and I want to keep writing.

687
00:41:20,000 --> 00:41:22,600
I don't want a publisher to stop me.

688
00:41:22,600 --> 00:41:26,560
Striking that balance has not been easy, but I'm trying.

689
00:41:26,560 --> 00:41:31,600
I was initially worried if I self published so much, will this affect how a publisher

690
00:41:31,600 --> 00:41:32,600
looks at me?

691
00:41:32,600 --> 00:41:36,040
For them, if they bring out one book a year, it's more than enough.

692
00:41:36,040 --> 00:41:39,440
And here is this person bringing out say five, six books a year.

693
00:41:39,440 --> 00:41:43,480
So how am I going to focus on the marketing for their book?

694
00:41:43,480 --> 00:41:48,880
So this year when Westland brought out Jasmine Villa in February, I put a pause on my self

695
00:41:48,880 --> 00:41:49,880
publishing.

696
00:41:49,880 --> 00:41:53,640
They have invested a lot and they are doing a great job in terms of marketing.

697
00:41:53,640 --> 00:41:59,800
So I shouldn't water it down by bringing out my own books, which might compete for it.

698
00:41:59,800 --> 00:42:02,160
Those are certain things that I have to keep in mind.

699
00:42:02,160 --> 00:42:08,080
You've so fluidly moved into this whole aspect of what it takes into marketing a book and

700
00:42:08,080 --> 00:42:14,400
how the cover design is important and how it sort of gets the core of what the book

701
00:42:14,400 --> 00:42:15,400
is all about.

702
00:42:15,400 --> 00:42:20,760
In a bookshop earlier, okay, you see the front, otherwise you see only a spine.

703
00:42:20,760 --> 00:42:25,080
And these days when you're scrolling, you just see a set of covers.

704
00:42:25,080 --> 00:42:26,660
You're not really seeing much more.

705
00:42:26,660 --> 00:42:30,920
So the world has changed and I think you've changed along with it.

706
00:42:30,920 --> 00:42:35,200
And what do you believe is the right amount of marketing?

707
00:42:35,200 --> 00:42:41,000
I think writers need to market themselves, especially so it's not easy.

708
00:42:41,000 --> 00:42:47,200
So publishers have a lot of writers, so they are not going to excessively focus on you

709
00:42:47,200 --> 00:42:52,520
unless you're a big celebrity, unless you have a very compelling story or something

710
00:42:52,520 --> 00:42:55,040
that they know is a surefire hit.

711
00:42:55,040 --> 00:42:57,480
No one can say what is going to be a surefire hit.

712
00:42:57,480 --> 00:43:02,240
So marketing is something that writers can't shy away from today.

713
00:43:02,240 --> 00:43:04,320
They have to be a part of it.

714
00:43:04,320 --> 00:43:10,720
But I also feel again that you need to strike that balance where you can't be so in your

715
00:43:10,720 --> 00:43:12,760
face with everyone constantly.

716
00:43:12,760 --> 00:43:17,440
You can't tell people constantly like, buy my book, buy my book.

717
00:43:17,440 --> 00:43:20,000
People are going to hate you after that.

718
00:43:20,000 --> 00:43:23,480
The moment they see you, come somewhere, they'll run in the opposite direction.

719
00:43:23,480 --> 00:43:28,320
You have to strike that tasteful balance where you know that you are selling your book, but

720
00:43:28,320 --> 00:43:33,280
you're not selling yourself and you have to figure out how to make sure that you come

721
00:43:33,280 --> 00:43:36,240
out of this still with a few friends left.

722
00:43:36,240 --> 00:43:41,520
So writers, ideally what we want to do is to be left alone to do our writing.

723
00:43:41,520 --> 00:43:43,480
We don't want to be all this.

724
00:43:43,480 --> 00:43:48,240
But then everything comes with a set of expectations.

725
00:43:48,240 --> 00:43:52,480
So when you're signing the contract itself with the publisher, there is a certain stipulation

726
00:43:52,480 --> 00:43:56,520
about marketing, about appearing for book launches and all that.

727
00:43:56,520 --> 00:43:59,720
And when you're self-publishing, you have to do whatever you can.

728
00:43:59,720 --> 00:44:02,920
So you know, we, because social media is free.

729
00:44:02,920 --> 00:44:08,400
So you know, Instagram, Instagram lives, where we talk or take questions from readers.

730
00:44:08,400 --> 00:44:13,720
So interacting with readers has to happen over time, building a community of readers

731
00:44:13,720 --> 00:44:17,400
who want to know what's, you know, what you're working on next.

732
00:44:17,400 --> 00:44:18,960
It takes time.

733
00:44:18,960 --> 00:44:19,960
Nothing happens overnight.

734
00:44:19,960 --> 00:44:24,120
There is no such thing as an overnight success because overnight success has taken a long

735
00:44:24,120 --> 00:44:27,120
time to happen.

736
00:44:27,120 --> 00:44:31,000
I am not writing this one book and you know, not writing anything else for another two

737
00:44:31,000 --> 00:44:32,000
years.

738
00:44:32,000 --> 00:44:35,000
Then you, I mean, of course you can go ahead and do that, but it will be very difficult

739
00:44:35,000 --> 00:44:40,600
to survive in the self-publishing landscape, especially because here it's like, if you're

740
00:44:40,600 --> 00:44:42,240
out of sight, you're out of mind.

741
00:44:42,240 --> 00:44:43,240
Thank you, Andhaleep.

742
00:44:43,240 --> 00:44:45,440
Anything that you'd like to say to wrap up?

743
00:44:45,440 --> 00:44:50,280
Though we haven't spoken about your books, I think you narrated your journey and whatever

744
00:44:50,280 --> 00:44:54,400
you went through in such lucid detail.

745
00:44:54,400 --> 00:44:58,720
I brought in some thing about my books anyhow.

746
00:44:58,720 --> 00:45:02,920
I talked about, you know, especially Jasson Villa because it's recently released and all

747
00:45:02,920 --> 00:45:03,920
that.

748
00:45:03,920 --> 00:45:09,280
So viewers will pick it up because you know, it's a very nice three book series.

749
00:45:09,280 --> 00:45:10,520
I think this was great.

750
00:45:10,520 --> 00:45:13,560
I enjoyed talking to you, Venu.

751
00:45:13,560 --> 00:45:19,760
I hope that you were able to, since we didn't specifically talk about my first job as Sajwit

752
00:45:19,760 --> 00:45:21,760
as well, even though I did have a job.

753
00:45:21,760 --> 00:45:30,320
Thank you, Andaleeb for coming on the show and it's been a real pleasure.

754
00:45:30,320 --> 00:45:36,640
My first job, the podcast is a production from Ideascape Communications.

755
00:45:36,640 --> 00:45:43,480
Guest relations, promotions and creative is managed by Deepa Ravi with occasional support

756
00:45:43,480 --> 00:45:45,680
by Venu Gopal Nair.

757
00:45:45,680 --> 00:46:03,400
Archiving and technical help is provided by LPS Jayachandran.

