WEBVTT

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We tend to think of our gadgets, you know, our

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software. They're just tools, right? Yeah, like

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a hammer or a spreadsheet. Just there to help

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us do something. Neutral things. Means to an

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end. That's the usual take. That's the common

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assumption, definitely. Just a blank slate for

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whatever we want to do with it. What if the tools

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themselves aren't actually neutral? What if they

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sort of... nudge things, shape outcomes in ways

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we don't always expect. That's what we're really

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digging into today. We've got some fascinating

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stuff from academic work, a book too, that really

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pushes back on this whole technology is neutral

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idea. Hopefully by the end, you'll maybe see

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technology and its effects a bit differently.

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I mean, think about it. Have you ever started

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using some new app or device and then noticed

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weird unexpected changes happening? That's a

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great question to kick things off because for

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a long time there was this dominant view, especially

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from what you might call information theorists.

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Their whole thing was basically technology is

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neutral. It's just a conduit. It carries information

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from point A to point B cleanly, no interference.

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Like a pipe carrying water. The pipe itself doesn't

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change the water. Exactly that kind of idea.

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Think fiber optics. It's the data that matters,

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not the cable, right? That was the thinking.

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Okay, so that's one perspective, the neutral

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carrier. But then You mentioned another group,

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media theorists. How do they see it? Ah, well,

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they have a very different take, much more active.

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They argue technology isn't just a passive pipe.

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It does something. It does something. It actively

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shapes our society, our culture. The very design,

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the nature of a specific technology can influence

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how we think, how we talk to each other, even

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what we value. So the medium itself changes things,

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not just the message it carries. That's the core

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idea, yes. The medium is part of the message,

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in a way. It's not neutral at all. Okay, this

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is where it starts getting really interesting,

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I think. Because it's not just about, you know,

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huge, obvious changes. No, exactly. It's the

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subtle stuff, too. Andrew Fiedberg, who's studied

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technology deeply, he really highlights this.

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What's his angle? He points out that designing

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any technology means making choices. Right from

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the start. Choice is like... how it works, what

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features it has. Precisely. What gets included,

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what gets left out, who gets to decide. And these

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choices, Feenberg says, they're not neutral.

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They often carry a political weight. They influence

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who benefits, who might be disadvantaged. Wow,

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okay. So the very act of building the tool embeds

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certain... Preferences, biases almost. That's

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a really important insight, yes. And Feenberg

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also talks about ambivalence. Ambivalence, how

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does that fit? Well, he suggests that most technologies

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aren't like destined for one single outcome.

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They're flexible. They allow for a whole range

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of social uses, different effects, depending

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on how people actually adopt them and weave them

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into their lives. So one piece of tech can be

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used in lots of different ways. That's the core

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of ambivalence. Think about a smartphone. Right.

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It can be for work emails, for calling your family,

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for doom -scrolling social media, for learning

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a language. All of the above. The tech itself

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doesn't force one use. But, I guess the design

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might make some uses easier than others? That's

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the critical point. Even with that flexibility,

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the initial design choices can really steer things.

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They can make certain uses feel more natural

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or become more common. Okay, got it. Now, thinking

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about this non -neutrality... Our sources mentioned

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education specifically. How does this play out

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there? Yeah, that's interesting. Furr, Ragsdale,

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and Horton looked at this. They observed that

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educators sometimes, maybe often, fall back into

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that information theorist view. Meaning they

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see tech as just a delivery system. Kind of.

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They might assume that, say, giving students

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material on a tablet is basically the same as

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giving them a printed handout. The container

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changes, but the information's the same, right?

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So neutral delivery. But it's not the same experience,

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is it? Reading on a screen versus a physical

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book feels different. Interacting is different.

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Absolutely. The medium shapes the learning experience

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in subtle ways. And beyond that, educators usually

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have certain expectations about how some new

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classroom tech will improve things or change

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how they teach. Let me guess. Those expectations

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don't always match reality. Pretty often, no.

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History is kind of littered with examples of

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educational tech projects, rich with ICT, that

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just had unforeseen results. Wildly different

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sometimes. So unpredictability is a big part

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of this non -neutrality, then? A huge part. And

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what Fur, Ragsdale, and Horton really stress

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is that we need to actively look for these unplanned

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side effects, the good ones and the bad ones,

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because sometimes those are the most important

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outcomes, more significant than what was originally

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intended. Be aware of the unexpected, that makes

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sense. Which kind of leads perfectly into this

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idea of revenge effects, Edward Tenor's concept.

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Yes, Tenor's revenge effects, it's a great term.

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It describes situations where a technology, maybe

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when it's widely adopted or implemented in a

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certain way, ends up producing outcomes that

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are the opposite of the intended goals. Opposite,

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like making the problem worse. Sometimes, yeah.

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It can actually exacerbate the very problem it

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was supposed to solve. The core insight is our

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clever solutions can backfire, sometimes spectacularly.

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OK, give us the classic example. I think I know

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this one. It has to be the paperless office,

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right? Knew it. Computers were meant to get rid

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of paper. Supposedly. But what actually happened

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in many places, paper consumption went up. Dramatically.

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Why though? That seems so counterintuitive. Well,

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suddenly printing was super easy. Drafting and

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redrafting became effortless. Everyone could

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create and share documents instantly. Result,

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more printing, not less. Ha! Okay, that's a perfect

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revenge effect. The tool meant to reduce something

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actually increased it. And Tinder found other

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examples, too. He pointed out this weird correlation

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sometimes where introducing computers meant to

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boost efficiency actually coincided with a drop

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in overall productivity. Really? How? Well, think

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about the time spent managing the tech itself.

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Software updates, troubleshooting, learning complex

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systems, getting distracted. It adds up. So the

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key point is more tech efficiency doesn't automatically

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mean more human productivity. The tech isn't

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neutral. It can actively bite back. And you mentioned

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this gets even trickier when we mix technology

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with, like, laws and social systems. Exactly.

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When you layer technology onto existing social

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structures, laws, regulations, especially when

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you're trying to achieve specific political goals

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with that tech, the potential for these unintended

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contrary outcomes, these revenge effects, just

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gets amplified. Okay, but... We should probably

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clarify something. Some of the sources also say

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that, in a basic sense, technologies can be seen

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as neutral. How does that square with everything

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else? Yeah, that's a really important nuance.

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It sounds contradictory, but it's not really.

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At its core functional level, a technology often

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doesn't inherently prefer one outcome. What do

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you mean? Like, take an internet protocol, TCPIP.

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It just moves data packets. Yeah. Doesn't care

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if those packets are, you know, a scientific

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breakthrough or online hate speech. In that purely

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functional sense, it's just doing its job. Ambivalent,

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neutral operationally. Okay, so the basic mechanics

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might be neutral, but we aren't neutral about

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how it's used. Is that it? That's exactly it.

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We humans bring the preferences. We care about

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the consequences. We might decide, okay, this

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neutral protocol is being used for something

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harmful. We need to intervene. We might censor

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certain things or promote others. We evaluate

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the impact. We make choices. The human element

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is where the non -neutrality really comes in

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strongly regarding outcomes. So the unpredictability

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we talked about, it comes from this mix. The

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tech is flexible, maybe operationally neutral,

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but humans use it in ways we can't always predict,

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leading to outcomes we didn't foresee. That's

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a big part of it, yeah. Our own inability to

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anticipate every possible interaction, every

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clever or unexpected use that people will come

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up with when a technology gets out into the messy

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real world. That, combined with the tech's inherent

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possibilities, that's where the surprises happen.

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And this connects to something called emergent

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properties. Sounds a bit technical. It does,

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but the idea is actually pretty straightforward

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and relevant here. These non -neutral effects,

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these surprises, are often examples of emergence

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in complex systems. It just means that the system

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as a whole, technology plus society plus users,

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produces outcomes that you couldn't have predicted

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just by looking at the separate parts. The whole

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is different from the sum of its parts. and sometimes

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surprisingly so. Like baking a cake. You can't

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predict the taste just from the flour and eggs

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alone. That's a perfect analogy. Exactly. The

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final result has properties the ingredients didn't

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have individually. So can you give us a real

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-world tech example of emergence? Oh, the Minitel

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system in France is a classic. Remember that.

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Oh, vaguely. Wasn't it like an early online thing?

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Yeah, it was launched primarily as an electronic

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phone directory. That was the government's plan.

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Look up numbers online instead of a big book.

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OK, straightforward enough. But then they added

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a text -based chat feature, almost as an afterthought,

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some say. And suddenly, usage exploded, but not

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for finding phone numbers. For what, then? For

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chatting, social interaction, Gossip, finding

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dates, the misogyny rose, the pink messages,

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they called it. That became its dominant use.

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Totally emergent, completely unforeseen by the

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designers. Wow. So the intended information tool

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became a social network, basically. Pretty much.

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The key insight is how technologies can just

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take off in directions nobody planned, driven

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by how people actually want to use them. That's

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fascinating. And there was another example, something

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about... Barbed wire. Yeah, sounds unlikely,

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right? But James Gleick writes about this. Barbed

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wire. Designed for one thing. Keep cattle fenced

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in. Purely agricultural tech. Right. Obvious

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purpose. But out in the rural American West,

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where farms were miles apart, people got inventive.

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They realized they could string extra wires along

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these existing barbed wire fences. No way. Yes.

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And use them to create makeshift telephone networks.

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connecting neighbors miles apart using fence

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posts and wire meant for cows. That's incredible.

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Another completely unexpected social use emerging

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from a totally unrelated technology. Exactly.

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It just highlights how resourceful people are,

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adapting tools for communication, for social

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connection, even when that wasn't the plan at

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all. So looking at Minitel and the barbed wire

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phones, what's the common link? Both seem to

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be about tech intended for information or utility

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getting grabbed for social stuff. That's a really

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sharp observation, yes. It seems like there's

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this powerful underlying human need for connection

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that often finds ways to express itself through

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whatever new technology becomes available, sometimes

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completely overshadowing the original official

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purpose. The social needs can really drive tech

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adoption and evolution in surprising ways. Absolutely,

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which brings us back to that point about technology

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and culture being intertwined. It's not a one

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-way street, as the media theorists emphasize.

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Right. Tech influences culture, but culture also

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influences tech. Precisely. They're locked in

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this constant dance, this reciprocal relationship,

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our cultural values, social habits. They shape

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the technologies we even think of creating and

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how we decide to use them. And then in turn,

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those technologies loop back and reshape our

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culture, our habits, even how our brains work.

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It must be really hard to even see that influence,

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especially with technologies that have been around

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forever, like print. Oh, definitely. Millenbecker

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makes this point really well. If you live in

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a society that's been deeply shaped by print

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for centuries, like ours, it's almost impossible

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to objectively perceive just how profoundly that

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specific information technology has molded our

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thinking, our education, our entire culture.

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It's just the wallpaper. It's invisible because

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it's everywhere. Like trying to describe water

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to a fish. That's a great way to put it. And

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because it's so deeply embedded, researchers

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often tend to sort of pull technology out as

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a separate thing to study. treat it like an isolated

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variable. Instead of seeing it as part of the

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whole system. Exactly. Whereas the media theorists

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really argue for looking at it all together.

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The tech, the culture, the cognition as an integrated

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whole. And it sounds like people in fields like

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education are starting to realize how important

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these media theory ideas are again. It seems

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so. There's a growing recognition maybe that

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understanding this non -neutrality, understanding

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how media shape experience is crucial in our

00:12:31.149 --> 00:12:33.730
current tech saturated world, especially for

00:12:33.730 --> 00:12:36.350
learning. Yeah, being aware of these non -neutral

00:12:36.350 --> 00:12:39.110
effects lets you be more deliberate, more thoughtful

00:12:39.110 --> 00:12:41.769
about how you use tech, right? That's the hope.

00:12:42.230 --> 00:12:44.669
It allows for a more critical and maybe more

00:12:44.669 --> 00:12:47.009
effective approach. Okay, so let's try to wrap

00:12:47.009 --> 00:12:50.750
this up. The big takeaway seems clear. Technology

00:12:50.750 --> 00:12:54.330
is not just a neutral toolkit. Definitely not.

00:12:54.809 --> 00:12:58.039
It actively shapes our choices. It often behaves

00:12:58.039 --> 00:13:00.879
unpredictably, and it can lead to these unintended

00:13:00.879 --> 00:13:03.240
consequences, these revenge effects, sometimes

00:13:03.240 --> 00:13:06.500
the exact opposite of what we wanted. And understanding

00:13:06.500 --> 00:13:09.340
this, recognizing this non -neutrality is actually

00:13:09.340 --> 00:13:11.980
really valuable for us. Incredibly valuable,

00:13:11.980 --> 00:13:14.240
I think. It helps you engage with technology

00:13:14.240 --> 00:13:16.820
more thoughtfully, more critically, whether that's

00:13:16.820 --> 00:13:18.840
the apps on your phone, the systems you use at

00:13:18.840 --> 00:13:21.620
work, or the big societal debates about technology's

00:13:21.620 --> 00:13:23.980
role. Being aware of the potential surprises,

00:13:24.200 --> 00:13:26.889
the embedded choices. It lets you be maybe a

00:13:26.889 --> 00:13:29.330
bit more proactive. Yes, proactive rather than

00:13:29.330 --> 00:13:31.090
just reactive. You can ask better questions.

00:13:31.090 --> 00:13:33.269
You can look for those subtle influences. The

00:13:33.269 --> 00:13:35.149
key thing is just approaching tech with that

00:13:35.149 --> 00:13:37.090
critical awareness, questioning its effects.

00:13:37.309 --> 00:13:39.610
So here's something for you, the listener, to

00:13:39.610 --> 00:13:42.250
think about. Consider a technology you use every

00:13:42.250 --> 00:13:44.669
single day. Your phone, your car, social media,

00:13:44.769 --> 00:13:47.830
whatever. What unintended side effects or maybe

00:13:47.830 --> 00:13:50.789
unexpected uses have you noticed? What does that

00:13:50.789 --> 00:13:52.690
tell you about how that technology is really

00:13:52.690 --> 00:13:54.950
operating in your life and maybe in society more

00:13:54.950 --> 00:13:56.789
broadly? Definitely some food for thought there.
