WEBVTT

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All across America and around the world, this

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is Veterans Radio. This is Veterans Radio. And

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now, your host for today's program, Jim Fossone.

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studio in Northville, Michigan. Legal Help for

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Veterans is a Veterans disability law firm, and

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you can reach us at 800 -693 -4800. Our guest

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today is Amy Shively Hawk. She's written a particularly

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poignant and personal story about her father,

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who was a captive in Vietnam. He was a pilot

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with the United States Air Force. and was shut

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down over Vietnam. Amy, welcome to Veterans Radio.

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Thank you for having me, Jim. Why don't you go

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ahead and start telling us about your father,

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his early years before he got to the U .S. Air

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Force Academy. Sure. Well, he grew up in Spokane,

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Washington. Beautiful little city over here on

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the west coast in the northwest and just had

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kind of a typical middle class childhood. two

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parents and a sister. He grew up just basically

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obsessed with baseball and riding his bike. And

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then in high school, he very much excelled there.

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His parents were really keen on him getting a

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good education and a free education. So they

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basically required that he apply to the United

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States Air Force Academy. It wasn't really something

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that he wanted to do or had a passion for but

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of course he did apply and he got in and then

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that really set the course of his life from there.

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It's an interesting story because often times

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we hear of somebody who went to the academy who

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it was their lifelong dream to go do that or

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lifelong dream to go be a pilot but here really

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Jim Shively went there for the education and

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found that it was a difficult place for him originally

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to adjust to, but it just he did, didn't he?

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He sure did, and he really excelled there. He

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was an excellent student, got very good grades,

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and it was an expected course of action that

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their highest students would go on to pilot training.

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So he did and found that he just absolutely loved

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to fly. It turned out to be really the passion

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of his life. He went to pilot training. in Arizona

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and then on to Nevada to Nellis Air Force Base

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for his combat training and just loved it. He

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was a risk taker but he was smart, he loved to

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be in the air, he loved the exhilaration of it

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and he was an excellent fighter pilot. And Amy,

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one of the things that you've mentioned is that

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he was a pretty smart guy, demonstrated in high

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school how competent he was, but also at the

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academy. The Air Force sent him on to Georgetown

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University where he picked up his master's degree

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in international relations before he went off

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to fly in Vietnam. That shows you're a pretty

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smart cookie and he, your father, certainly was.

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He really was, and that degree ended up serving

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him later in life too. So we'll get back to that

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a little bit. That's why I wanted to make sure

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we mentioned it up front, because it'll tie in

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a couple of places where you go, well, this guy

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is smarter than your average bearer. But tell

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us about what experiences a young pilot in that

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period of 68, 66, 67 would have been having in

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Vietnam, how many missions they had to fly, and

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those sorts of things. Sure. Well, he was sent

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over in 1966. He was 24 years old, and he was

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sent over to Southeast Asia to fly 100 missions

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over North Vietnam. That was his assignment.

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On his 69th mission, a surface -to -air missile

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was shot into the back of his plane, and it exploded

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the back off, and he had to eject out of the

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plane. he was injured upon ejection and landed

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in a rice paddy north of Hanoi. So he's, you

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know folks, he's 24 years old or so when this

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happens and as the title of Amy Shively Hawk's

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book indicates, six years in the Hanoi Hilton,

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he now spends the next six years as a Vietnam

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prisoner of war. Amy, tell us a little bit about

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your dad's early years adjusting to that difficult

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situation. Well, it was obviously extremely difficult.

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He had never expected or anticipated to be shot

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down. As I mentioned, he was the best of the

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best when it came to fighter pilots over there.

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It was a very dark time for him. You know, they

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captured him almost immediately, stripped and

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beat him, paraded him through the streets, and

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then threw him into what the prisoners came to

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call the Hanoi Hilton, which was really a dungeon

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-like holding cell internment camp. He was thrown

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into solitary, tortured and beaten and starved.

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He had infections that were left untreated, so

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he really was near death in those first I would

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say about six months. It's a miracle that he

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made it through. And the physical deprivation

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was as challenging as the mental or emotional

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as I read your book. I really get a sense of

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both things occurring to him. Can you talk about

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that a little bit? Well, he talks about, you

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know, I took this story based on tapes that he

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left before he passed away because when I listened

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to the tape it brought me into what he really

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went through. He had never talked much about

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his experiences when I was growing up in his

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home and I think that's very typical of a lot

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of our veterans. So that's why I wanted to write

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this book and to bring out the fact that it wasn't

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even just the physical debasement but the mental

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torture that our veterans were put through as

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well. He was really just dehumanized, you know,

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forced to bow at any moment. He could have his

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life taken from him. The interrogations were

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brutal. And then, of course, they would plant,

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you know, seeds in their minds like America doesn't

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care about you. It was a lot of psychological

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warfare as well that he had to work through.

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So I know that in those first few months, he

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He actually wished that he hadn't ejected out,

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that it would have just been better if he would

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have gone down with his plane. Amy, back up a

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little bit and tell our readers about the source

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material here. You were fortunate enough to have

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your dad's own recollections recorded. Tell us

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how that happened and how you used that information.

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Well, it really was fortunate because he didn't

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talk about it. Of course, when I was growing

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up, And he's my stepdad. He married my mom when

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I was five years old. He just didn't really talk

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about it. We knew, of course, that he was a war

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hero. He was a fighter pilot. We knew he had

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been a prisoner. But the real details of his

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captivity he kept mainly to himself. And it wasn't

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until after he died that I discovered that he

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had made some recordings with a reporter up in

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Spokane. who had hounded him for years to get

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his life story on tape because this reporter

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was just fascinated and just felt that this was

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a story that needed to be told and needed to

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be preserved and so when my dad found out that

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he had cancer and he got that diagnosis, it occurred

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to him that this was going to be his last opportunity

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to get his story out so I think it was just easier

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for him to sit with the reporter than with any

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of his family and after he passed away the reporter

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gave me the tapes and I listened to them and

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just sobbed my way through them because of course

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I loved my dad and it was very difficult to listen

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but as I listened I just knew that his story

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needed to make its way out there not just to

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honor him but to honor all of our POWs and veterans

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that served. Well, I think that's an important

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point that your book does pretty well, which

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is it wasn't just Jim Shively who was a prisoner

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of war. You talk about many of the other men

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that he was captive with. Tell us a little bit

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about those guys and the information you got

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from some of them to help round out the story.

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Sure. Well, I was able to interview John McCain,

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who of course is our nation's probably most prominent

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Vietnam prisoner of war. He was a friend to my

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dad. They were in the camp together at the same

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time. And I was able to interview him, get some

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of his own personal stories, and then he wrote

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the foreword for the book, which was very gracious

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of him. But I found out a lot from the men. I

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found out probably the main thing that I didn't

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realize before was that it was really each other

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that kept them going because they had to be strong

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for the next guy. If they were in solitary, it

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was very difficult because they weren't having

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any communication and they had no one to rely

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on. But when they were putting the camp with

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other men in the cells, they felt that they needed

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to be strong for each other. And so that was

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one thing that really came out in the book was

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that if it hadn't been for each other, it would

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have been much more severe. And I think listeners,

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this is why you really want to read the book.

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One of the reasons is the story about how the

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men, sometimes cellmates, Sometimes they're in

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isolation and they're doing the tap code through

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the wall, but how they got each other through

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the mental hardship and the illnesses. I mean

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a lot of illnesses just from their lack of food

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and medical attention. You do a great job of

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describing how they took care of each other in

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that regards. Amy, do you want to tell one of

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those stories? Sure, there's one story that comes

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to mind. When my dad came out of solitary, they

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threw him in a cell with a couple of other guys

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and it was a lucky break for him because one

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of the guys he had known in flight training school,

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so they were able to reconnect. But what ended

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up happening is that he ended up getting hepatitis

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and he had raging infections because He was injured

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upon ejection and so he had really deep cuts

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in his arms that were left untreated and got

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infected, so this infection was in his system.

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He had dysentery, he was vomiting all the time

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and when I interviewed his cellmate, his cellmate

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told me, he said, Amy, I don't know if your dad

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even knows this, but... We kept him alive. We

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force -fed him the pumpkin soup stuff that they

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gave. So if it wouldn't have been for these men,

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he wouldn't have even survived. They made him

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eat and kind of nursed him back to health. And

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even some of the medical care they had to do

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for themselves. You've got a story about your

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dad having a raging ear infection, and sort of

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the only treatment, if you will, was to take

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the hot light bulb out of the ceiling to warm

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up a plot so you'd have something hot to put

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on that infection and hopefully try to drain

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the pus. Oh my goodness! Did he talk about that

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in his recordings or did you hear that from his

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fellow prisoners? He actually did mention that

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one. This ear infection went on and on and on

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forever because of course they didn't give any

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medicine out and They were forced to, if you

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could call it, bathing. I think it was only once

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a week in this particular camp that they were

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able to get cleansed at all and then the water

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was dirty. So it just wasn't healing up. And

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he would take a wash cloth and get it hot on

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the light bulb and then just press it to his

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ear just to try to help with the pain. But then

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he would also have his cellmate push on the back

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of his ear pushed everything forward so that

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the pus and everything could come out. Again,

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I don't think many of us can fully appreciate

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the deprivation that these men went through and

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how they survived. Let's talk about some of the

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things that they did as a group to help them

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get through surviving. You write about Hanoi

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University. Can you talk about that a little

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bit? Sure. Well, that was something that came

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up in the later years. It was about 71, I believe,

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after Ho Chi Minh died, that the men were all

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brought together into the same camp. The result

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of that was that they were able to group together

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in larger numbers, which was really a blessing

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because they could take good care of each other,

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but also they started a annoying university because

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you have to realize just how boredom was the

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other mental anguish. They weren't allowed to

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have books. cards or anything that might exercise

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their brains at all. So they started teaching

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classes. They would assign one prisoner to teach

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whatever he knew a lot about. And then they would

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just keep teaching each other. But they ended

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up making it very structured. So you would have

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courses and classes and tests. And it turned

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out to be a real blessing for them, just as a

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way to exercise their minds. And again, I think

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there's a little bit of that creative human spirit

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where when you're working together, you talk

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about how a couple of the prisoners were native

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Spanish speakers, so they were teaching Spanish

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to others, or your dad was teaching Russian.

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He had had advanced degrees, as we mentioned

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earlier, from Georgetown International Fairs

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and taught some of that. I have to imagine that

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that really elevated everybody's spirits thinking

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about we might get through this although we never

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know when we will be released. Can you talk a

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little bit about how that not knowing when impacted

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the men? Well, it was really a roller coaster.

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There were so many kind of up and downs because

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they would have air raids. The United States

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would have air raids. So the men would sometimes

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see the American B -52 bombers coming up over

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Hanoi, and it would give them a great sense of,

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okay, this war is about to end, America is coming

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back for us. Well, those would come, and then

00:17:10.529 --> 00:17:12.569
they would go, and there wouldn't be any change,

00:17:12.670 --> 00:17:15.990
or the treatment would get even worse. So it

00:17:15.990 --> 00:17:18.950
started becoming this extremely nerve -racking,

00:17:19.069 --> 00:17:21.470
because it got to the point where they just felt

00:17:21.470 --> 00:17:25.410
like they couldn't hope anymore. How many years

00:17:25.410 --> 00:17:29.390
of torture and starvation have to go by before

00:17:29.390 --> 00:17:33.309
you just start to completely lose hope? That

00:17:33.309 --> 00:17:35.630
was the other reason that they really had to

00:17:35.630 --> 00:17:40.210
depend on each other because even if a majority

00:17:40.210 --> 00:17:42.529
of them were downcast and in despair, thinking

00:17:42.529 --> 00:17:44.710
that they were never going to get out, never

00:17:44.710 --> 00:17:47.589
going to get their lives back or die in the camp,

00:17:47.849 --> 00:17:51.089
There would usually be one that was saying, ìNo,

00:17:51.089 --> 00:17:54.630
come on guys, weíre going to make it out .î It

00:17:54.630 --> 00:17:59.329
just takes that one person to lift up their spirits

00:17:59.329 --> 00:18:04.309
and give them that resilience. That is really

00:18:04.309 --> 00:18:07.730
what the book is about and itís really the message

00:18:07.730 --> 00:18:13.789
of my dadís life is keep holding onto hope and

00:18:13.789 --> 00:18:17.910
persevere and donít let go. What I realized when

00:18:17.910 --> 00:18:21.670
I was writing this book is that his situation

00:18:21.670 --> 00:18:25.609
was extremely brutal and most of us will not

00:18:25.609 --> 00:18:28.750
ever have to face anything like that but we will

00:18:28.750 --> 00:18:33.549
all have dark seasons. And I found myself even

00:18:33.549 --> 00:18:37.250
just clinging on to this endurance that I was

00:18:37.250 --> 00:18:41.210
kind of getting contagiously through my dad because

00:18:41.440 --> 00:18:44.319
It really made me think, okay, if I'm going to

00:18:44.319 --> 00:18:47.700
be strong like Jim Shively, I'm going to persevere

00:18:47.700 --> 00:18:51.500
through this situation or this diagnosis or this

00:18:51.500 --> 00:18:54.539
relationship issue, whatever it is. So this book

00:18:54.539 --> 00:18:57.119
is really for anybody that needs an encouragement

00:18:57.119 --> 00:19:00.380
to just keep hanging on, and you will triumph

00:19:00.380 --> 00:19:04.299
on the other side. I absolutely agree with you,

00:19:04.480 --> 00:19:08.980
Amy Shively -Hawk, author of six years in the

00:19:08.980 --> 00:19:12.740
Hanoi Hilton. This book's about hope. As I read

00:19:12.740 --> 00:19:15.799
what you wrote about whether it be the church

00:19:15.799 --> 00:19:18.859
services that they held or the singing of the

00:19:18.859 --> 00:19:23.619
national anthem to raise their spirits or the

00:19:23.619 --> 00:19:27.440
American flag sort of made out of a tattered

00:19:27.440 --> 00:19:30.500
handkerchief by Mike Christensen, a naval pilot.

00:19:31.259 --> 00:19:34.059
These are stories you tell that give you hope.

00:19:34.480 --> 00:19:37.819
Let's go to the time after your dad gets released

00:19:37.819 --> 00:19:42.460
from the prison camps, returns home, decides

00:19:42.460 --> 00:19:45.700
that he doesn't want to stay in the Air Force

00:19:45.700 --> 00:19:50.619
as his career, and in turns to settling down

00:19:50.619 --> 00:19:54.759
with the family and pursuing a new career. Tell

00:19:54.759 --> 00:19:57.819
us a little bit about how he took those experiences.

00:19:58.349 --> 00:20:01.410
forward for the rest of his life because while

00:20:01.410 --> 00:20:04.670
he was in a prisoner of war for a long period

00:20:04.670 --> 00:20:07.569
of time, you know, he had decades now to live

00:20:07.569 --> 00:20:12.730
as a free man. Tell us how it impacted him. Well,

00:20:12.769 --> 00:20:15.470
it really did. For one thing, there's kind of

00:20:15.470 --> 00:20:18.130
a sweet love story in the book, kind of very

00:20:18.130 --> 00:20:22.289
subtly, but he and my mom had dated in high school

00:20:22.289 --> 00:20:25.950
and they dated while my dad was at the United

00:20:25.950 --> 00:20:29.329
States Air Force Academy. But when he was sent

00:20:29.329 --> 00:20:33.289
over to Vietnam and shot down, my mom didn't

00:20:33.289 --> 00:20:36.930
know if he would ever come back or how long he

00:20:36.930 --> 00:20:39.890
would be over there, if he would die. And as

00:20:39.890 --> 00:20:42.190
the years went by, she finally realized that

00:20:42.190 --> 00:20:46.049
she needed to move on with her life. So she met

00:20:46.049 --> 00:20:49.509
and married my biological father and had me and

00:20:49.509 --> 00:20:54.079
my little sister. But when Jim came home when

00:20:54.079 --> 00:20:56.680
the war ended and he was released from prison

00:20:56.680 --> 00:21:00.579
she ended up divorcing my biological father and

00:21:00.579 --> 00:21:04.319
moving back to Spokane to marry Jim and it's

00:21:04.319 --> 00:21:06.960
just kind of just another element within the

00:21:06.960 --> 00:21:09.880
story of you know he thought that he had lost

00:21:09.880 --> 00:21:13.000
the love of his life but really they were always

00:21:13.000 --> 00:21:16.339
meant to be together and he they got married

00:21:16.339 --> 00:21:19.759
right away he adopted my sister and I and raised

00:21:19.759 --> 00:21:22.099
us in his home and then they went on to have

00:21:22.099 --> 00:21:25.440
two more daughters and it was kind of funny that

00:21:25.440 --> 00:21:28.299
they had four girls because one of the things

00:21:28.299 --> 00:21:31.640
that he had said you know he only ever laid eyes

00:21:31.640 --> 00:21:35.740
on men for six years he they never even saw a

00:21:35.740 --> 00:21:39.579
female and he had said to his cellmate at one

00:21:39.579 --> 00:21:43.509
point when i get out of this camp I want to live

00:21:43.509 --> 00:21:46.910
in a house full of women. He got his wish in

00:21:46.910 --> 00:21:51.049
that regards. He went on to become a practicing

00:21:51.049 --> 00:21:54.470
lawyer and ultimately an assistant U .S. attorney,

00:21:54.829 --> 00:21:57.390
I believe, in Washington State. Tell us a little

00:21:57.390 --> 00:22:01.430
bit about that and his opportunity to use his

00:22:01.430 --> 00:22:07.170
education to give back to veterans. Yes. He decided

00:22:07.170 --> 00:22:10.430
that he was going to not stay in the military.

00:22:10.759 --> 00:22:14.119
I think having my mom back in his life and then

00:22:14.119 --> 00:22:19.279
having two ready -made daughters and they had

00:22:19.279 --> 00:22:22.339
more kids right away, he just kind of decided

00:22:22.339 --> 00:22:26.420
he wanted to stay put. Family became very special

00:22:26.420 --> 00:22:29.240
and important to him. He didn't want to travel.

00:22:30.220 --> 00:22:33.079
And he went and got his law degree, which he

00:22:33.079 --> 00:22:35.839
turned out to be exceptional at. He had already

00:22:35.839 --> 00:22:38.940
had his master's in international relations.

00:22:39.309 --> 00:22:42.829
And he became a very well -known attorney for

00:22:42.829 --> 00:22:45.869
the United States government. Before he worked

00:22:45.869 --> 00:22:48.430
for the United States government, though, he

00:22:48.430 --> 00:22:52.210
took on a case, Jim, that became widely known,

00:22:52.269 --> 00:22:56.710
and it was for a Vietnam veteran. And he took

00:22:56.710 --> 00:23:01.109
the case when nobody else would because the veteran

00:23:01.109 --> 00:23:04.789
was clearly guilty and had committed a felony.

00:23:05.289 --> 00:23:09.029
And my dad... looked through all his files and

00:23:09.029 --> 00:23:12.009
met with him and said, I'm going to take this

00:23:12.009 --> 00:23:16.670
case. And it turned out to be a case that really

00:23:16.670 --> 00:23:20.930
turned out to advocate for veterans that needed

00:23:20.930 --> 00:23:23.529
mental health care that they weren't getting

00:23:23.529 --> 00:23:27.150
from our government. And so he was one of the

00:23:27.150 --> 00:23:29.769
men at the forefront of standing up and saying,

00:23:29.950 --> 00:23:33.470
OK, we need to take care of these guys. Before

00:23:33.470 --> 00:23:36.329
post -traumatic stress disorder was even a term.

00:23:36.490 --> 00:23:40.670
he was at the forefront of advocating for mental

00:23:40.670 --> 00:23:44.029
health awareness for veterans. This is, listeners,

00:23:44.309 --> 00:23:48.269
this is a story of a real American hero and that

00:23:48.269 --> 00:23:51.789
term can be overused but when you read this book

00:23:51.789 --> 00:23:57.190
by Amy Shively Hawk at six years in the Hanoi

00:23:57.190 --> 00:24:02.519
Hilton You'll find out that Jim Shively was from

00:24:02.519 --> 00:24:06.539
his entire body of work from what he did in the

00:24:06.539 --> 00:24:10.740
service to his completion of helping veterans.

00:24:11.119 --> 00:24:14.480
This is a guy that we're all really proud of.

00:24:14.839 --> 00:24:17.160
Amy, I want to thank you for writing this. How

00:24:17.160 --> 00:24:20.720
can people find out more about what you're doing

00:24:20.720 --> 00:24:24.039
and find the book and that sort of stuff? Give

00:24:24.039 --> 00:24:26.700
us a website or two that they can follow you.

00:24:28.200 --> 00:24:34.119
Sure. I'm at AmyHawk .com. The book is Six Years

00:24:34.119 --> 00:24:37.920
in the Hanoi Hilton and the foreword is by John

00:24:37.920 --> 00:24:42.039
McCain. It's available on Amazon .com and at

00:24:42.039 --> 00:24:45.339
Barnes and Noble and in bookstores near you.

00:24:45.700 --> 00:24:48.119
And I wanted to mention that I am partnering

00:24:48.119 --> 00:24:51.779
with the Headstrong organization, which they

00:24:51.779 --> 00:24:54.839
provide free mental health care to veterans that

00:24:54.839 --> 00:24:58.509
have post -traumatic stress disorder. It's an

00:24:58.509 --> 00:25:01.970
organization that I found that is run by veterans

00:25:01.970 --> 00:25:05.730
so they understand and it's a program that works.

00:25:06.349 --> 00:25:09.250
So I'm donating part of the proceeds from this

00:25:09.250 --> 00:25:12.589
book towards their organization because I know

00:25:12.589 --> 00:25:14.809
my dad would like that. He would want this to

00:25:14.809 --> 00:25:19.170
be about promoting healthcare and awareness for

00:25:19.170 --> 00:25:22.309
veterans. Well, I'm sure he's proud of you up

00:25:22.309 --> 00:25:25.250
there, and we're certainly proud of him. We really

00:25:25.250 --> 00:25:27.670
enjoyed the book. I want to thank everybody for

00:25:27.670 --> 00:25:30.809
listening to Veterans Radio today. I am Jim Fossone.

00:25:30.849 --> 00:25:33.309
It's been a pleasure to be your host. I'm a Veterans

00:25:33.309 --> 00:25:35.730
Disability Lawyer at Legal Help for Veterans,

00:25:36.130 --> 00:25:41.390
and you can reach us at 800 -693 -4800. or legal

00:25:41.390 --> 00:25:44.309
help for veterans dot com you can follow veterans

00:25:44.309 --> 00:25:47.509
radio on facebook and listen to our podcast and

00:25:47.509 --> 00:25:51.750
internet radio shows at veterans radio dot net

00:25:51.750 --> 00:25:54.130
the medal of honor is the highest award for baller

00:25:54.130 --> 00:25:56.230
and combat given a member of the armed forces

00:25:56.230 --> 00:25:58.529
of the united states there have been over three

00:25:58.529 --> 00:26:00.890
thousand four hundred recipients of the nation's

00:26:00.890 --> 00:26:04.549
highest award this is one of the first class

00:26:04.549 --> 00:26:07.369
paul smith gave his life to protect his troops

00:26:08.309 --> 00:26:15.109
Details after this. On April 4, 2003, a call

00:26:15.109 --> 00:26:17.410
went out for a place to put some Iraqi prisoners.

00:26:18.289 --> 00:26:20.849
Sergeant First Class Paul Smith volunteered to

00:26:20.849 --> 00:26:23.670
create a holding pen inside a walled courtyard.

00:26:24.470 --> 00:26:27.509
Soon, Iraqi soldiers, numbering perhaps 100,

00:26:28.069 --> 00:26:31.309
opened fire on Smith's position. Smith was accompanied

00:26:31.309 --> 00:26:34.910
by 16 men. Smith called for a Bradley, a tank

00:26:34.910 --> 00:26:37.910
-like vehicle with a rapid -fire cannon. It arrived

00:26:37.910 --> 00:26:40.869
and opened up on the Iraqis. The enemy could

00:26:40.869 --> 00:26:43.170
not advance so long as the Bradley was in position.

00:26:43.569 --> 00:26:46.069
But then, in a move that baffled and angered

00:26:46.069 --> 00:26:50.109
Smith's men, the Bradley left. Smith's men, some

00:26:50.109 --> 00:26:52.230
of whom were wounded, were suddenly vulnerable.

00:26:52.970 --> 00:26:55.049
Smith could have justifiably ordered his men

00:26:55.049 --> 00:26:58.150
to withdraw. Smith rejected that option, thinking

00:26:58.150 --> 00:27:00.650
that abandoning the courtyard would jeopardize

00:27:00.650 --> 00:27:03.450
about 100 GIs outside, including medics at an

00:27:03.450 --> 00:27:06.740
aid station. He manned a 50 caliber machine gun

00:27:06.740 --> 00:27:09.500
atop an abandoned armored personnel carrier and

00:27:09.500 --> 00:27:12.039
fought off the Iraqis going through several boxes

00:27:12.039 --> 00:27:15.400
of ammunition. As the battle wound down, Smith

00:27:15.400 --> 00:27:18.279
was hit in the head. He died before he could

00:27:18.279 --> 00:27:20.559
be evacuated from the scene. The Medal of Honor

00:27:20.559 --> 00:27:32.819
series is a production of Veterans Radio. This

00:27:32.819 --> 00:27:39.440
is Veterans Radio. This is Veterans Radio. And

00:27:39.440 --> 00:27:43.539
now, your host for today's program, Jim Fawzone.

00:27:50.400 --> 00:27:54.140
Welcome to Veterans Radio. I am Jim Fawzone with

00:27:54.140 --> 00:27:57.680
VeteransRadio .net. We're recording today from

00:27:57.680 --> 00:27:59.819
the Legal Help for Veterans studio in Northville,

00:27:59.819 --> 00:28:02.799
Michigan. Legal Help for Veterans is this Veterans

00:28:02.799 --> 00:28:07.099
Disability Law Firm. You can reach at 800 -693

00:28:07.099 --> 00:28:12.319
-4800. And we're really pleased today to have

00:28:12.319 --> 00:28:15.740
a couple of guests on Veterans Radio to talk

00:28:15.740 --> 00:28:20.160
about a Veterans Entrepreneurship Program that

00:28:20.160 --> 00:28:24.180
the state of Florida is spearheading. We have

00:28:24.180 --> 00:28:28.279
with us Dr. Sandra Kalanui, who's the Director

00:28:28.279 --> 00:28:31.569
of of Institute for Entrepreneurship at Florida

00:28:31.569 --> 00:28:34.430
Gulf Coast University. Dr. Sander, welcome to

00:28:34.430 --> 00:28:37.910
Veterans Radio. Well, I'm glad to be here. And

00:28:37.910 --> 00:28:41.269
we also have a veteran who has gone through the

00:28:41.269 --> 00:28:44.309
program, a Marine, served eight years, James

00:28:44.309 --> 00:28:46.950
Hardenbrook. James, welcome to Veterans Radio.

00:28:48.029 --> 00:28:49.509
Thank you very much for having me. I appreciate

00:28:49.509 --> 00:28:52.259
it. Well, we're glad to have veterans like you.

00:28:52.299 --> 00:28:54.839
You served in the Marines for eight years, and

00:28:54.839 --> 00:28:58.339
you've now been with the VA in Cape Coral. I

00:28:58.339 --> 00:29:00.799
believe Florida is sort of a logistics manager

00:29:00.799 --> 00:29:04.660
since 2012. And this program's giving you an

00:29:04.660 --> 00:29:08.220
opportunity to branch into a new area. I think

00:29:08.220 --> 00:29:10.160
something many of us think about doing, and that

00:29:10.160 --> 00:29:12.880
is starting our own business. But Dr. Sander,

00:29:12.940 --> 00:29:15.920
why don't you tell us a little bit about this

00:29:15.920 --> 00:29:19.809
Veterans Florida Entrepreneurship Program? Thank

00:29:19.809 --> 00:29:23.950
you. The program is designed to help veterans

00:29:23.950 --> 00:29:27.690
start businesses. So we have, there are seven

00:29:27.690 --> 00:29:30.829
different places across the state at universities,

00:29:30.930 --> 00:29:33.930
seven different universities that have developed,

00:29:33.990 --> 00:29:37.390
that have this program. And the way it works

00:29:37.390 --> 00:29:42.089
is that veterans come in every other week this

00:29:42.089 --> 00:29:44.210
year. Last year we did a little bit differently.

00:29:44.630 --> 00:29:47.269
We're pivoting and changing as we go to see what

00:29:47.309 --> 00:29:49.829
what are some of the best practices, but they

00:29:49.829 --> 00:29:53.549
come into the university for a full day every

00:29:53.549 --> 00:29:57.849
other week and we have a half a day of instruction

00:29:57.849 --> 00:30:00.410
and explain to them, you know, different parts

00:30:00.410 --> 00:30:02.970
of how to start the business and then in the

00:30:02.970 --> 00:30:06.690
afternoon we bring in mentors from the community

00:30:06.690 --> 00:30:09.750
that have been entrepreneurs and been successful

00:30:09.750 --> 00:30:13.559
entrepreneurs who volunteer their time. to work

00:30:13.559 --> 00:30:16.660
with the individual veteran to help them with

00:30:16.660 --> 00:30:21.559
their particular plan and what they want to do.

00:30:22.119 --> 00:30:26.859
And we do that over this year. It's over a 15

00:30:26.859 --> 00:30:31.240
-week period. Every other Saturday on the alternating

00:30:31.240 --> 00:30:35.019
week that they're not in the classroom or working

00:30:35.019 --> 00:30:38.859
on their business in the university, they are

00:30:38.890 --> 00:30:42.589
We do an online work with them. We communicate

00:30:42.589 --> 00:30:44.630
with them. They send us information. We have

00:30:44.630 --> 00:30:50.049
an online program as well. And for us, we've

00:30:50.049 --> 00:30:53.390
made our university open to our veterans. So

00:30:53.390 --> 00:30:55.990
we have an incubator, and they will come out

00:30:55.990 --> 00:30:59.170
here. And two days a week, we open it for them

00:30:59.170 --> 00:31:01.329
to come. They can come any time they want, but

00:31:01.329 --> 00:31:03.789
two days a week, we're available one -on -one

00:31:03.789 --> 00:31:06.329
to meet with them and help them during the week.

00:31:06.509 --> 00:31:09.730
Because once they get started, they need help

00:31:09.730 --> 00:31:12.569
going through the process and making all of the

00:31:12.569 --> 00:31:14.970
pivots and changes they need to make as they

00:31:14.970 --> 00:31:17.470
test different ways of starting their business.

00:31:17.829 --> 00:31:20.849
Now, Dr. Sanders, did this idea start at Florida

00:31:20.849 --> 00:31:24.390
Gulf Coast University or did it start at the

00:31:24.390 --> 00:31:26.450
State of Florida's Department of Veterans Affairs?

00:31:26.549 --> 00:31:30.509
Where did it start? It started, it was a grant

00:31:30.509 --> 00:31:35.119
that was provided by the through the Congress

00:31:35.119 --> 00:31:38.539
for the state of Florida to attract veterans

00:31:38.539 --> 00:31:43.599
to Florida and to keep our veterans here. So

00:31:43.599 --> 00:31:47.240
the grant was provided to veteransflorida .org

00:31:47.240 --> 00:31:50.079
which is an organization that supports veterans

00:31:50.079 --> 00:31:53.220
both part of the funding they get is to help

00:31:53.220 --> 00:31:56.359
them with jobs and the other part is to start

00:31:56.359 --> 00:31:59.200
entrepreneurship and start up entrepreneurial

00:31:59.200 --> 00:32:04.529
business and they put out bids for grants and

00:32:04.529 --> 00:32:08.910
the first year five universities received the

00:32:08.910 --> 00:32:13.769
funding for this and the state and then it turned

00:32:13.769 --> 00:32:17.250
out that the way it worked we ended up they came

00:32:17.250 --> 00:32:20.750
back to us and asked Veterans Florida asked us

00:32:20.750 --> 00:32:23.069
to develop the help to develop the curriculum

00:32:23.069 --> 00:32:26.210
for the program because this was brand new and

00:32:26.210 --> 00:32:28.369
we had been teaching entrepreneurship in the

00:32:28.369 --> 00:32:32.660
classroom so we helped to develop it and and

00:32:32.660 --> 00:32:37.460
train the other universities last year and then

00:32:37.460 --> 00:32:40.859
this year it's grown to seven universities now

00:32:40.859 --> 00:32:45.000
and we're all using the exact same program. So

00:32:45.000 --> 00:32:48.119
what's nice about that is if it's Saturday and

00:32:48.119 --> 00:32:51.579
it's a Veterans Day everyone is teaching basically

00:32:51.579 --> 00:32:54.480
the same material and they're doing the same

00:32:54.480 --> 00:32:58.190
mentoring in the afternoon. Could you give some

00:32:58.190 --> 00:33:00.910
examples of what the curriculum consists of,

00:33:01.009 --> 00:33:04.630
Dr. Sandra? Yes. It's based on the lean startup

00:33:04.630 --> 00:33:08.269
and what that is is how do you come up with a

00:33:08.269 --> 00:33:11.549
problem that needs to be solved in which people

00:33:11.549 --> 00:33:15.869
are willing to pay you for. So something that's

00:33:15.869 --> 00:33:18.630
a problem or a service, it could be a product

00:33:18.630 --> 00:33:20.710
or service that people are willing to pay you

00:33:20.710 --> 00:33:26.789
for. and how do you do it by developing a minimum

00:33:26.789 --> 00:33:30.230
viable product, so develop something that's a

00:33:30.230 --> 00:33:32.910
minimum service, minimum viable product that

00:33:32.910 --> 00:33:37.170
you can economically get and start your business.

00:33:37.569 --> 00:33:40.730
Once you start it and it can grow, then you can

00:33:40.730 --> 00:33:44.250
start to do more and more services and more and

00:33:44.250 --> 00:33:47.289
more things. But to begin with, let's not go

00:33:47.289 --> 00:33:51.720
bankrupt. before you make sure that it's actually

00:33:51.720 --> 00:33:55.039
a viable product. So if you do it inexpensively,

00:33:55.099 --> 00:34:00.140
what that does is it allows you to test the product,

00:34:00.259 --> 00:34:02.839
test the demand, and make sure that it's viable

00:34:02.839 --> 00:34:05.359
before you go spend a whole lot of your life

00:34:05.359 --> 00:34:11.219
savings on it. So we teach that. The Lean Startup

00:34:11.219 --> 00:34:14.119
method is what we teach in the classrooms as

00:34:14.119 --> 00:34:20.900
well. Four or five years it has become a major

00:34:20.900 --> 00:34:24.900
change in the entrepreneurial world in how people

00:34:24.900 --> 00:34:28.139
were starting businesses. Rather than going out

00:34:28.139 --> 00:34:29.960
and trying to raise a million dollars and then

00:34:29.960 --> 00:34:35.139
it doesn't work, let's test it with a small amount

00:34:35.139 --> 00:34:38.909
of capital and see if we can get it. Well, I

00:34:38.909 --> 00:34:40.969
think the listeners of Veterans Radio just got

00:34:40.969 --> 00:34:43.570
their pearl of wisdom for the podcast because

00:34:43.570 --> 00:34:45.769
there's none other than that right there because

00:34:45.769 --> 00:34:48.769
so many times I hear people come in with these

00:34:48.769 --> 00:34:51.989
grandiose plans. You really got to focus on,

00:34:52.030 --> 00:34:55.869
as you say, that minimal problem to be solved

00:34:55.869 --> 00:34:58.309
that can be started up and test the theory and

00:34:58.309 --> 00:35:00.610
see if it works. Who's the faculty for these

00:35:00.610 --> 00:35:04.530
sorts of things? Yeah, we use at our faculty,

00:35:05.050 --> 00:35:08.030
I'm the chair of the entrepreneurship program

00:35:08.030 --> 00:35:12.289
here at FGCU. We use, I do it, we have other

00:35:12.289 --> 00:35:15.949
entrepreneurship faculty and we also use instructors

00:35:15.949 --> 00:35:18.929
that teach in entrepreneurship. So we use our

00:35:18.929 --> 00:35:22.610
entrepreneurship faculty and then we use mentors

00:35:22.610 --> 00:35:26.570
who have been successful entrepreneurs. So we

00:35:26.570 --> 00:35:32.440
use a combination of those to do the. And we

00:35:32.440 --> 00:35:36.059
happened to have, at GCU, we were lucky enough

00:35:36.059 --> 00:35:39.539
to get some donor money, which some of the schools

00:35:39.539 --> 00:35:42.699
have and some haven't. That's really an individual

00:35:42.699 --> 00:35:46.460
thing. And so we're able to help at the end by

00:35:46.460 --> 00:35:49.980
having a compassionate shark tank. And so the

00:35:49.980 --> 00:35:52.619
veterans were able to pitch for it. In addition,

00:35:52.760 --> 00:35:55.559
we had some other funding from another veteran

00:35:55.559 --> 00:35:58.500
that had specific requirements as far as years

00:35:58.500 --> 00:36:01.670
of service. And we were able to get some of these

00:36:01.670 --> 00:36:04.369
veterans seed funding so they didn't have to

00:36:04.369 --> 00:36:06.369
go out and borrow money to start their business.

00:36:06.610 --> 00:36:10.510
Well, let me bring in James Hardenbrook. Yes.

00:36:10.949 --> 00:36:14.469
A Marine has a full -time job, it looks like,

00:36:15.230 --> 00:36:18.409
and for many, that probably keeps them more than

00:36:18.409 --> 00:36:21.610
busy enough, probably a family as well. And somewhere

00:36:21.610 --> 00:36:24.050
along the line, James, you said, I want to get

00:36:24.050 --> 00:36:27.420
into... business of my own. After your family

00:36:27.420 --> 00:36:30.099
said you're nuts, tell us how you got attracted

00:36:30.099 --> 00:36:34.320
to this program. Basically, I asked my wife.

00:36:34.880 --> 00:36:37.280
I was actually sitting there one day at the house

00:36:37.280 --> 00:36:39.820
and she came in and she said, hey, I'm pretty

00:36:39.820 --> 00:36:42.000
sure you'd be interested in taking this program.

00:36:42.099 --> 00:36:44.280
I said, all right, what is it? So she kind of

00:36:44.280 --> 00:36:47.079
read off some things and I said, yeah, sounds

00:36:47.079 --> 00:36:49.139
like something I might be interested in devoting

00:36:49.139 --> 00:36:52.360
some time to. Well, long story short, over a

00:36:52.360 --> 00:36:56.389
year later, I'm still working with them. We found

00:36:56.389 --> 00:36:59.170
a business model that I like. One thing that

00:36:59.170 --> 00:37:01.469
I like to do is take a look at other businesses,

00:37:01.570 --> 00:37:04.570
how they operate, kind of apply the Lean Six

00:37:04.570 --> 00:37:06.929
Sigma process to it and see how I could possibly

00:37:06.929 --> 00:37:11.989
make it better. I had her sign me up for the

00:37:11.989 --> 00:37:15.869
course. Went ahead, I attended the course. We

00:37:15.869 --> 00:37:19.409
started looking at possibilities of different

00:37:19.409 --> 00:37:22.480
things that we could do, and my wife staying

00:37:22.480 --> 00:37:24.619
home, taking care of our daughter, she started

00:37:24.619 --> 00:37:27.099
talking about wanting to gain maybe some part

00:37:27.099 --> 00:37:31.179
-time employment. So what we came up with was

00:37:31.179 --> 00:37:35.860
we could do a food construction trailer. After

00:37:35.860 --> 00:37:38.800
we learned that a brick and mortar store cost

00:37:38.800 --> 00:37:42.300
way more than what we could actually afford,

00:37:43.900 --> 00:37:47.219
going through the course, we figured out that

00:37:47.219 --> 00:37:50.889
the minimum viable So James, you're breaking

00:37:50.889 --> 00:37:52.750
up a little bit. I'm going to have you get to

00:37:52.750 --> 00:37:54.829
someplace where we can get some better clarity

00:37:54.829 --> 00:37:58.789
on the phone call. But Dr. Sandra, in the curriculum

00:37:58.789 --> 00:38:01.630
that you teach, are there, I mean, this is like

00:38:01.630 --> 00:38:04.210
a segment on business plans or marketing or finance.

00:38:04.250 --> 00:38:07.269
What do you walk through? Yeah, we first start

00:38:07.269 --> 00:38:10.250
out with having them put together a business

00:38:10.250 --> 00:38:13.949
model canvas, which is basically Okay, what's

00:38:13.949 --> 00:38:16.929
the problem? What's the solution? Who's your

00:38:16.929 --> 00:38:19.309
target market? How are you going to take the

00:38:19.309 --> 00:38:22.630
market? And it's in a map sort of form, so that

00:38:22.630 --> 00:38:24.730
before you try to write a full business plan,

00:38:25.150 --> 00:38:27.230
you kind of map it out, and then how are you

00:38:27.230 --> 00:38:30.309
going to test that it works? So how do you go

00:38:30.309 --> 00:38:33.269
talk to people, get outside the building, talk

00:38:33.269 --> 00:38:37.110
to people, and confirm that it works? So in James'

00:38:37.289 --> 00:38:40.849
case, he found out that You know, really people,

00:38:41.510 --> 00:38:44.389
there was a big diversity of where people were

00:38:44.389 --> 00:38:47.610
that wanted his product and maybe, you know,

00:38:47.869 --> 00:38:49.869
putting it in a brick and mortar store, not only

00:38:49.869 --> 00:38:53.429
expensive, but probably wasn't the best way to

00:38:53.429 --> 00:38:58.449
get to his marketplace. So, that goes going out

00:38:58.449 --> 00:39:00.449
and testing it. We do that and we go through

00:39:00.449 --> 00:39:03.349
each of the subsections as far as what that means.

00:39:03.449 --> 00:39:06.110
You know, what does it mean? for how do you put

00:39:06.110 --> 00:39:07.809
together your marketing plan, how do you put

00:39:07.809 --> 00:39:10.110
together your pricing model and things like that.

00:39:10.369 --> 00:39:13.329
Once they've done that, then they start to develop

00:39:13.329 --> 00:39:16.809
a plan to launch their business. Very differently

00:39:16.809 --> 00:39:18.909
than we talk about a business plan that tries

00:39:18.909 --> 00:39:21.809
to project out five years and what wonderful

00:39:21.809 --> 00:39:25.090
things you're going to do. Let's talk about launching

00:39:25.090 --> 00:39:27.190
it and how long is it going to take to break

00:39:27.190 --> 00:39:30.750
even because you need to have enough capital

00:39:30.750 --> 00:39:33.289
so that you can launch it and you can break even.

00:39:34.360 --> 00:39:37.340
And once you start to make money, it's a lot

00:39:37.340 --> 00:39:39.780
easier to run your business. But you have to

00:39:39.780 --> 00:39:43.780
get to that point first. So that's the process.

00:39:43.880 --> 00:39:48.300
They come out with a full plan to launch and

00:39:48.300 --> 00:39:51.559
get their business going as part of the process

00:39:51.559 --> 00:39:55.300
of the program. So they literally have the whole

00:39:55.300 --> 00:39:59.219
thing done when they leave at the end of six,

00:39:59.239 --> 00:40:04.079
eight weeks, 14 weeks of the program. James,

00:40:04.119 --> 00:40:06.420
I wanted to bring you back in and ask you how

00:40:06.420 --> 00:40:10.500
scary it was to walk into this program on a college

00:40:10.500 --> 00:40:13.440
campus when that really wasn't your background

00:40:13.440 --> 00:40:17.440
and walking into this the first time, kind of

00:40:17.440 --> 00:40:19.500
what would you tell other veterans who might

00:40:19.500 --> 00:40:23.900
have a little bit of fear or trepidation? I would

00:40:23.900 --> 00:40:31.300
say that basically I'm not a educational speaking

00:40:31.300 --> 00:40:35.150
type individual, but Walking into the program,

00:40:35.750 --> 00:40:39.409
the instructors and the other veterans who attended

00:40:39.409 --> 00:40:42.929
the class, it basically was kind of a... You

00:40:42.929 --> 00:40:45.329
start to build that camaraderie that veterans

00:40:45.329 --> 00:40:49.070
in general have, where everybody is more than

00:40:49.070 --> 00:40:53.190
willing to go above and beyond whatever it is

00:40:53.190 --> 00:40:56.230
that you need, if you need any help at all. The

00:40:56.230 --> 00:40:59.090
biggest thing is, I guess everybody... Most people

00:40:59.090 --> 00:41:02.320
would have an issue with... Saying I need help

00:41:02.320 --> 00:41:04.639
with something because everybody thinks that

00:41:04.639 --> 00:41:07.300
you know they can do everything themselves That's

00:41:07.300 --> 00:41:10.099
not the case and I found that if I have an issue

00:41:10.099 --> 00:41:13.079
with something I can you know ask somebody else

00:41:13.079 --> 00:41:15.639
to kind of take it on and help me with it and

00:41:15.639 --> 00:41:18.440
then they come back with multiple different scenarios

00:41:18.440 --> 00:41:22.960
or different avenues of approach that I didn't

00:41:22.960 --> 00:41:25.539
think of myself and it actually becomes a lot

00:41:25.539 --> 00:41:28.699
more a lot more conducive to the learning environment

00:41:28.699 --> 00:41:31.360
when you know, there's a lot of people that are

00:41:31.360 --> 00:41:34.539
willing to help you. James, do you think this

00:41:34.539 --> 00:41:37.679
was something that you were willing to sort of

00:41:37.679 --> 00:41:40.039
overcome that initial reluctance on because it

00:41:40.039 --> 00:41:44.719
was veteran focused as compared to just a business

00:41:44.719 --> 00:41:48.559
startup program somewhere else or with a whole

00:41:48.559 --> 00:41:53.280
bunch of different folks? I do. I firmly believe

00:41:53.280 --> 00:41:55.760
that because it was a veterans program, if it

00:41:55.760 --> 00:41:58.880
was anything other than a classroom full of veterans,

00:41:59.699 --> 00:42:01.760
more than likely would not have been interested

00:42:01.760 --> 00:42:05.219
in it, just because I wouldn't have had the things

00:42:05.219 --> 00:42:08.420
in common with the other students that were attending

00:42:08.420 --> 00:42:12.929
the class as well. And Dr. Sandra, as you've

00:42:12.929 --> 00:42:15.909
approached this, you've got a PhD, you've got

00:42:15.909 --> 00:42:19.530
an MBA, most of the folks in this class, I suspect,

00:42:19.610 --> 00:42:23.489
don't have college degrees, maybe no community

00:42:23.489 --> 00:42:27.710
college sort of thing. How do you approach the

00:42:27.710 --> 00:42:30.309
subject matter differently because you're working

00:42:30.309 --> 00:42:35.110
with this particular type of cohort? I try and

00:42:35.110 --> 00:42:38.949
be very basic, but I also have lots of people

00:42:39.000 --> 00:42:43.460
with them, helping them. So a lot of them might

00:42:43.460 --> 00:42:46.480
struggle with the technology because we have

00:42:46.480 --> 00:42:50.340
software that we use for it. So we have our students

00:42:50.340 --> 00:42:53.139
sitting next to them. We have our volunteers

00:42:53.139 --> 00:42:57.280
sitting there and helping them. We understand

00:42:57.280 --> 00:43:02.019
that it's scary, but I also let them know I started

00:43:02.019 --> 00:43:04.820
the business before I had a college degree. I

00:43:04.820 --> 00:43:07.380
started my business when I was 22 years old.

00:43:07.530 --> 00:43:11.050
I did not have a degree. I did not have a lot

00:43:11.050 --> 00:43:13.590
of college under my belt at that point. So I

00:43:13.590 --> 00:43:16.730
try to teach it in the same way that I know they

00:43:16.730 --> 00:43:20.710
will understand it. I try to get to the basics

00:43:20.710 --> 00:43:24.349
of what needs to be done. And truthfully, I think

00:43:24.349 --> 00:43:29.269
some of our veterans, just like anybody else,

00:43:29.489 --> 00:43:32.630
struggles with technology, as well as I do sometimes.

00:43:32.989 --> 00:43:36.369
But we have enough help around to do the things

00:43:36.369 --> 00:43:39.380
that they're not comfortable with to help them.

00:43:40.159 --> 00:43:43.119
I think it's about that. There are no tests.

00:43:44.400 --> 00:43:48.619
There's not a stupid question. Everything has

00:43:48.619 --> 00:43:52.380
a meaning and needs to be asked. We're there

00:43:52.380 --> 00:43:55.940
to help them. Because everybody who works in

00:43:55.940 --> 00:43:59.019
this program at our university cares so deeply

00:43:59.019 --> 00:44:02.860
about the contribution veterans is made to our

00:44:02.860 --> 00:44:05.719
country. They're very proud to be there and very

00:44:05.719 --> 00:44:08.320
willing to do it. Nobody's doing it because they

00:44:08.320 --> 00:44:10.739
have to. They do it because they want to. I understand

00:44:10.739 --> 00:44:14.860
this is a no -cost program? Yes. It is no cost

00:44:14.860 --> 00:44:17.880
to the veterans. We get funding through a grant

00:44:17.880 --> 00:44:22.340
for enough to get us by. It's certainly not something

00:44:22.340 --> 00:44:25.559
that is, you know, if it were just for grant

00:44:25.559 --> 00:44:28.820
money, it's not what drives us. Everybody in

00:44:28.820 --> 00:44:32.539
that room is... there because they want to, including

00:44:32.539 --> 00:44:36.480
twenty to thirty mentors that come every single

00:44:36.480 --> 00:44:39.780
Saturday and spend their afternoons doing nothing

00:44:39.780 --> 00:44:42.300
but sitting there helping them. Let me ask, and

00:44:42.300 --> 00:44:43.900
before I turn to James, I want to talk about

00:44:43.900 --> 00:44:46.659
the business he's working on. Can I hear from

00:44:46.659 --> 00:44:49.139
you, Dr. Sander, whether or not this kind of

00:44:49.139 --> 00:44:53.480
program is at other universities or other states

00:44:53.480 --> 00:44:56.179
are implementing this sort of thing? Yes, but

00:44:56.179 --> 00:44:59.159
there are other states that are implementing

00:44:59.599 --> 00:45:02.079
things that are a little bit different and some

00:45:02.079 --> 00:45:06.320
of them they can travel across to a different

00:45:06.320 --> 00:45:10.260
state to get to it. So I would encourage anything

00:45:10.260 --> 00:45:17.300
you can find to get this from a university. We

00:45:17.300 --> 00:45:22.179
particularly favor our loan just because we have

00:45:22.179 --> 00:45:26.719
enough time to let the veterans start and grow

00:45:26.719 --> 00:45:29.280
and work on their business over a period of time.

00:45:29.539 --> 00:45:31.699
And because they're community -based, all of

00:45:31.699 --> 00:45:34.260
our schools within the state are community -based

00:45:34.260 --> 00:45:36.519
so that veterans can come back and forth and

00:45:36.519 --> 00:45:39.840
get help, which makes a difference. But there

00:45:39.840 --> 00:45:45.699
are others. Syracuse has one out of the, that's

00:45:45.699 --> 00:45:49.239
where it's housed at, but they're in other states.

00:45:49.519 --> 00:45:52.980
So I would certainly say that if you're not in

00:45:52.980 --> 00:45:55.480
the state of Florida, that you should look at

00:45:55.480 --> 00:45:58.599
veterans entrepreneurship programs. Recommend

00:45:58.599 --> 00:46:01.539
not doing it totally online. Do it something

00:46:01.539 --> 00:46:04.039
where you actually get to people you can get

00:46:04.039 --> 00:46:06.960
help from. Hey James, tell us a little bit about

00:46:06.960 --> 00:46:11.039
the business you're planning out. So the business

00:46:11.039 --> 00:46:14.380
that we're planning on is actually named The

00:46:14.380 --> 00:46:17.699
Frozen Chosen. What we're going to do is we're

00:46:17.699 --> 00:46:21.679
customizing individual portioned ice creams with

00:46:21.679 --> 00:46:24.420
the use of liquid nitrogen. It's going to be

00:46:24.420 --> 00:46:27.820
as simple as you're going to tell us what cup

00:46:27.820 --> 00:46:31.599
size you want. You're going to pick a base that's

00:46:31.599 --> 00:46:34.699
going to start either chocolate or vanilla. You

00:46:34.699 --> 00:46:37.280
choose either what you want mixed in it or choose

00:46:37.280 --> 00:46:40.320
toppings. And basically, in under about a minute,

00:46:40.579 --> 00:46:44.219
we can have your ice cream made and you can consume

00:46:44.219 --> 00:46:46.840
it right then. With the use of liquid nitrogen,

00:46:46.860 --> 00:46:51.719
it actually creates a solid ice cream. with much

00:46:51.719 --> 00:46:54.679
smaller ice crystals than what the traditional

00:46:54.679 --> 00:46:57.460
hand scooped ice cream would be, which actually

00:46:57.460 --> 00:47:01.199
provides a higher quality product. We're also

00:47:01.199 --> 00:47:06.420
going to source only local fruits and produce.

00:47:06.880 --> 00:47:08.719
We're going to get them from a local farm here

00:47:08.719 --> 00:47:11.519
in Lee County. Our base is coming from a local

00:47:11.519 --> 00:47:14.679
to Florida ice cream base manufacturer. We've

00:47:14.679 --> 00:47:17.880
been in business almost 70 years, so we know

00:47:17.880 --> 00:47:20.329
that we're going to have a very consistent product.

00:47:21.650 --> 00:47:24.250
We're also going to follow along the military

00:47:24.250 --> 00:47:26.889
theme and create standard operating procedures.

00:47:27.670 --> 00:47:31.809
So that way, every single portion of ice cream

00:47:31.809 --> 00:47:34.949
that's made will have a very consistent flavor

00:47:34.949 --> 00:47:38.849
and texture to it. It sounds like a great idea.

00:47:38.909 --> 00:47:42.150
It's certainly down south where that will be

00:47:42.150 --> 00:47:44.769
well received in the warm weather. And you're

00:47:44.769 --> 00:47:46.530
going to do this out of a food truck? Is that

00:47:46.530 --> 00:47:49.570
the idea or a trailer? What's going to be the

00:47:49.570 --> 00:47:52.429
setting for it? So basically what we learned

00:47:52.429 --> 00:47:55.869
from the course was brick and mortar store is

00:47:55.869 --> 00:47:57.969
going to carry way too much overhead than what

00:47:57.969 --> 00:48:01.809
we'd be able to operate at. So doing it out of

00:48:01.809 --> 00:48:04.500
a food concession trailer We're going to be able

00:48:04.500 --> 00:48:07.059
to have the mobility to move to where our customers

00:48:07.059 --> 00:48:10.880
and our target market will be at. That will also

00:48:10.880 --> 00:48:14.559
allow us to strategize our specific target events

00:48:14.559 --> 00:48:17.719
that we plan on visiting. And then in the future,

00:48:17.800 --> 00:48:20.119
we'll also be able to open it up to catering

00:48:20.119 --> 00:48:23.079
for either birthdays or private events, weddings,

00:48:23.239 --> 00:48:25.320
things of that nature. And we'll be able to come

00:48:25.320 --> 00:48:28.780
to you rather than you, the inconvenience, come

00:48:28.780 --> 00:48:34.099
to our destination. James, could you talk a little

00:48:34.099 --> 00:48:37.280
bit about the impact the mentors had on you during

00:48:37.280 --> 00:48:43.539
this program? Absolutely. The mentors, I'll tell

00:48:43.539 --> 00:48:47.260
you one thing that the mentors did best for me

00:48:47.260 --> 00:48:51.059
is they kind of gave me a snapshot of basically

00:48:51.059 --> 00:48:54.260
the market or the idea that you plan to bring

00:48:54.260 --> 00:48:57.539
to the market does not care if it's a good idea

00:48:57.539 --> 00:49:01.320
or not. They're going to tell you what your product

00:49:01.320 --> 00:49:03.829
should look like. and what it should do for them.

00:49:04.469 --> 00:49:06.809
No matter how good of an idea that you have,

00:49:07.329 --> 00:49:09.929
it's a good idea to you, but it might not be

00:49:09.929 --> 00:49:13.070
a good idea to anybody that is willing to spend

00:49:13.070 --> 00:49:18.590
money on. So they gave me multiple, I would give

00:49:18.590 --> 00:49:21.170
them an example and they would come back with

00:49:21.170 --> 00:49:23.289
multiple different questions that I would then

00:49:23.289 --> 00:49:26.309
go back out, question my target market and come

00:49:26.309 --> 00:49:30.010
back with and the majority of the time they were

00:49:30.010 --> 00:49:35.420
right and It's just things that they've been

00:49:35.420 --> 00:49:38.699
exposed to in the past that somebody like me

00:49:38.699 --> 00:49:41.900
first starting out doesn't have the experience

00:49:41.900 --> 00:49:45.519
or the forethought to actually think of things

00:49:45.519 --> 00:49:50.679
like that. The mentors themselves have saved

00:49:50.679 --> 00:49:54.000
me so much money and I haven't even launched

00:49:54.000 --> 00:49:57.329
yet. Well, and I think this is the sort of thing

00:49:57.329 --> 00:50:00.349
that we veterans can also appreciate. We all

00:50:00.349 --> 00:50:03.889
learn from our chiefs or our sergeants, if you

00:50:03.889 --> 00:50:06.650
will, and they've been there, done that. Kid,

00:50:06.989 --> 00:50:09.190
I'm trying to save you some grief. And that's

00:50:09.190 --> 00:50:11.110
kind of what the mentors are doing too for you,

00:50:11.170 --> 00:50:15.190
it sounds like. Yeah, absolutely. And the mentors

00:50:15.190 --> 00:50:19.650
are everybody and anybody you could ever think

00:50:19.650 --> 00:50:22.710
of, from all different business backgrounds to

00:50:22.840 --> 00:50:26.019
you know, just all walks of life. And if you

00:50:26.019 --> 00:50:28.960
can't find someone somewhere who's a mentor in

00:50:28.960 --> 00:50:33.360
there that you can connect with somewhere, then,

00:50:33.360 --> 00:50:36.599
you know, the class has done a very, very good

00:50:36.599 --> 00:50:39.320
job of, you know, Dr. Kauanui has done a great

00:50:39.320 --> 00:50:42.199
job of saying, you know, I have an individual

00:50:42.199 --> 00:50:44.380
that you could probably speak with, and then

00:50:44.380 --> 00:50:47.179
she gets right back to us with, you know, that

00:50:47.179 --> 00:50:49.980
point of contact or that individual that we should

00:50:49.980 --> 00:50:53.030
make contact with and set something up. And she's

00:50:53.030 --> 00:50:55.030
been there with me on multiple occasions and

00:50:55.030 --> 00:50:58.369
they've turned out to be great individuals that

00:50:58.369 --> 00:51:01.389
I would have never met if I didn't take the course.

00:51:01.929 --> 00:51:04.130
Dr. Kalanui, as we come to the end of our time

00:51:04.130 --> 00:51:07.949
available here, can you maybe give our listeners

00:51:07.949 --> 00:51:11.210
a website or a contact approach if they wanted

00:51:11.210 --> 00:51:13.949
to keep track of the program or assist in the

00:51:13.949 --> 00:51:17.010
program or learn more about it? Yeah, well, I

00:51:17.010 --> 00:51:19.110
can give them a couple of different things. The

00:51:19.110 --> 00:51:26.730
Veterans Florida is Veterans Florida .org. They

00:51:26.730 --> 00:51:29.769
can go to that and they should be able to talk

00:51:29.769 --> 00:51:32.909
about it. I'm looking at it right now. It's got

00:51:32.909 --> 00:51:35.769
the entrepreneurship program on there. They can

00:51:35.769 --> 00:51:42.670
get that information from there. My name is hard

00:51:42.670 --> 00:51:50.679
to spell. is our website, and we've got information

00:51:50.679 --> 00:51:53.880
on there about the Veterans Florida. But the

00:51:53.880 --> 00:51:56.099
best place to, the entrepreneurship program,

00:51:56.219 --> 00:51:59.059
the best place is to go to Veterans Florida Entrepreneurship

00:51:59.059 --> 00:52:04.179
Program website. The other is, if they don't

00:52:04.179 --> 00:52:06.400
have, if they're not in Florida, they should

00:52:06.400 --> 00:52:10.800
just go on and search, well, search Veterans

00:52:10.800 --> 00:52:13.760
Entrepreneurship, and they will find some programs.

00:52:13.860 --> 00:52:17.079
There are several amongst. several states that

00:52:17.079 --> 00:52:20.860
they defied it in. Well, I want to thank James

00:52:20.860 --> 00:52:25.340
Herdenbrook and Dr. Sandra Kalanui for talking

00:52:25.340 --> 00:52:27.880
to us today on Veterans Radio and thank everybody

00:52:27.880 --> 00:52:30.900
for listening to Veterans Radio today. I am Jim

00:52:30.900 --> 00:52:33.079
Fossone. It's been a pleasure to be your host.

00:52:33.539 --> 00:52:35.780
I'm a veterans disability lawyer at Legal Help

00:52:35.780 --> 00:52:39.360
for Veterans and you can reach us at 800 -693

00:52:39.360 --> 00:52:44.659
-4800 or at the web with legalhelpforveterans

00:52:44.659 --> 00:52:47.760
.com. You can follow Veterans Radio on Facebook

00:52:47.760 --> 00:52:50.599
and listen to our podcasts and Internet radio

00:52:50.599 --> 00:52:55.179
shows at veteransradio .net. And until next time,

00:52:55.639 --> 00:52:56.980
you are dismissed.
