WEBVTT

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All across America and around the world, this

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is Veterans Radio. This is Veterans Radio. Good

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day. I'm Jim Fosson. I'm the Officer of the Deck

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today here on Veterans Radio and thanks for joining

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us. We've got some interesting stories for you.

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We always want to remind you, you can find more

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about Veterans Radio at its Facebook site or

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at the web, veteransradio .org, where we're on

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the web 24 -7. You can find a lot of our podcasts

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there as well. We post new ones every Tuesday,

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so you can get a new story, a new interview,

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something you didn't know before by going to

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VeteransRadio .org. And before we get started,

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we want to thank our sponsors. First up, we want

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to thank National Veteran Business Development

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Council, NVBDC .org. It was established to certify

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both service -disabled and veteran -owned businesses.

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You'll find out how they can help your business

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by going to NVBDC .org. We want to thank Legal

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Help for Veterans. Legal Help for Veterans fights

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for veterans disability rights all across the

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nation. You can reach them at 800 -693 -4800

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or on the web at legalhelpforveterans .com. And

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finally, PuroClean. PuroClean is the paramedics

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of property damage. It provides water damage

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remediation, flood water removal, fire and smoke

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damage remediation, mold removal, biohazard cleanup.

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It also has a focus on veteran franchisees. You

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can learn more about them by going to PuroClean

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.com. We just want to remind you that veterans

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radio podcasts are available on all your favorite

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streaming platforms including RSS .com, Apple

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Podcasts, Spotify, YouTube Podcasts, by Heart

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Radio and Reeves Across America Radio. So wherever

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you are, you can find us. We were recently identified

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as the, in the 15th spot, if you will, of the

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top 100 veteran -centric podcasts by Feet Spot.

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So really pretty proud of being in the top 15.

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So listen in wherever you're at to veteransradio

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.org and its podcasts. We want to welcome you

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all to Veterans Radio. Today, we're going to

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talk to a couple of folks with Puro Clean, and

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you're going to learn more about them. I'm Jim

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Fossone. I'm the host here on Veterans Radio.

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We like talking to business owners because so

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many veterans get out of the military and move

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into business and find that a great way to go.

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So we're joined today by two special guests.

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Joseph or Joe Ortiz, a proud Army veteran who's

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now a PuroClean franchise owner, and also with

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Paul Edelstein, who is the director of PuroVet,

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which we're gonna talk about in sort of a unique

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aspect that I really like about PuroClean is

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its focus on veterans. And that's something its

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vice chairman of Puro Clean, Frank Torres, has

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really been focused on. He's really a tremendous

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supporter of veterans and he's really been the

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driving force behind this Puro Vet program that

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you'll hear a little more about that supports

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men and women getting out of the military who

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want to go into a franchise business. But Joe,

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Paul, welcome to Veterans Radio. Thank you so

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much, Jim. Appreciate it. So Joe, let's start

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with you. Tell us a little bit about your military

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background. Well, again, thanks so much for the

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opportunity. So basically I served in the military

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from 2002 to 2006. I'm an aviation fanatic, so

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I enlisted as a 15 Juliet. This is Kiowa Armament

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System, electronic system repairman. My duty

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station was Fort Drum, came straight from Puerto

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Rico, and they sent me to the coldest place.

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Oh, no, no, no. I was in Alaska. There are colder

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places. There you go. Well, it was for me. Well,

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how did a nice kid from Puerto Rico end up in

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the Army? Basically, I needed that structure.

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I knew I had a lot of good skills, but I needed

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to develop as a professional, as an individual,

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my discipline, and all that. Yeah, I had some

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good mentors before. I've seen some people, recruiters,

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actually people that were serving and then transitioned

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to the National Guard down in Puerto Rico. I

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kind of like that. I want to be like that. I

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think I can use those tools and that character.

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and the way that they go about business and implement

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that in my life. So as soon as I had the opportunity,

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I did one semester in college, and then I just

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enlisted. And it was probably the best decision

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ever. I think a lot of us go through that transition

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where we go like, you know, I need the structure.

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I got to get some leadership skills. I got to

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get some real world experience. A little money

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in my pocket will help too. And then you get

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to the point where you say, okay, I've done my

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service, you did your four years, and you think,

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what am I gonna do now? How did you mentally

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work your way towards, I wanna be a business

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owner and find your way to PuroClean? Well, it

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was hard. First of all, just making that decision

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that it was the best for me to leave the service.

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I was so comfortable. I was actually really good

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at what I was doing in the military. Basically,

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I had to stick with the plan and the plan was

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to get the skills to fill up like I call it my

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toolbox of as a professional, just just learn

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the skills and then go out and implement that

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and create an impact for my community and everybody

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around, especially coming from Puerto Rico. I

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kind of wanted to go back and set up something

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out here. I was raised by a single mother with

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three kids and the way that she took us from

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the place that we were at. and get was a really

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good living, it was because of a small business.

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So I saw the impact that a small business can

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have on a community, on the island. So obviously,

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since I was young, I knew that I wanted to be

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an entrepreneur and a business owner. I wanted

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to create the same impact, but with a better

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structure, using all my tools and everything

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that I got, all the resources that I had available.

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So yeah, so I kind of knew it. But it was tough.

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It was hard. And you don't. military kind of

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does a good job of keeping you comfortable. Even

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if I was in Iraq for 14 months, I was still good

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and I wanted to realize those are my brothers.

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So making that transition, it was hard, it was

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scary, but I decided just to stick with the plan.

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Well, actually, you used a word that I was going

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to put into my next question to you. It's a scary

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proposition to say, I'm going to become a small

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business owner. I'm going to use my And you obviously

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have a lot of mechanical aptitude, electronics

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aptitude, and go into a small business. How did

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you zero in on PuroClean? So basically, I started

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my entrepreneur career doing other stuff related

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to the aviation. So I started getting really

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good at running business, even though you have

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to learn like so many different skills. And I

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just didn't have them, but I had the drive and

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I had the tools and I knew the market needed

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that product at that time. So I created a small

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company and that kind of kept running and did

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excellent, did really good as an aircraft maintenance

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company. Then at some point I was missing that

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connection basically from the business standpoint

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and connecting with the people. So I started

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researching and doing... Checking out to see

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if I can do some construction. I enjoyed construction

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I saw the impact that you can have in a community

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by just doing construction and development and

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But then I ran into what restoration is that

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I've never been from Puerto Rico though We get

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hit by hurricanes at least three times a year.

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Yeah We didn't have that concept of what restoration

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was up there We just basically got cleaning companies

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that will come in and other people will come

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into the island to restore afterwards But there

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was nobody there station and set up up and ready

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to go at all times. So when I learned about the

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concept of what restoration was, I'm like, okay,

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so this is something because I can use my technical

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skills. I can run a really good, smooth company,

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but I can help the community. I can be involved

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out there. I can be proactive. I can educate.

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I can do so many things without industry. So

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I just kind of fell in love with it. And I started

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doing my research. All the way around, I understood

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what a franchise structure is. It's a really

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good business model, especially for a veteran

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or somebody transitioning and not knowing a lot.

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Basically, you get the full skeleton and a brand

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and everything all together for you, right? So

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I was sold on that. I just needed to find the

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right company. And at the moment that I... I

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saw Pure Clean and I visited the headquarters

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and then that was it. It was a wrap. Well, you're

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right. One of the things that a franchise gives

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you is training and mentorship and financial

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resources. Yep. And when you got to Pure Clean,

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you found it, I take it to be pretty veteran

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friendly. Oh, a hundred percent. All right. So

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first of all, we got Frank Torre that I want

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to give a shout out. I mean, this guy is the

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first One of the guys that I find the most in

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the entrepreneurship and CEOs and all these business

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players that I've gotten to know all these years,

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this guy is honestly the most passionate person

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that I've ever seen in regards to veterans. Like

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this is not no show. This is something that he

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does on the side before this program was even

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running. Like he really cares about what veterans

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do. So that, I mean, Frank is the best on that

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part. But having a program like that is so valuable.

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Especially with somebody transitioning because

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you're going to see all these franchises all

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these business models but now everybody understands

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the process and the stuff that we're dealing

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with and it takes some special training to get

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out of that military mindset and to use the right

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tools that you learn in the military to succeed

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here. So it takes a different transition than

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just a regular person who's trying to just jump

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in and start a business, get a loan and get going.

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So Pure Abed allows you to do that. And you got

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a group of amazing owners. They got experience,

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all level experience from all branches, all the

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military. So you feel like you're back in a family.

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You're back in a crew. And we're talking about

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now our stories about the military past. how

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we can implement what we learned and then just

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dealing with the business day to day. They're

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all from different parts of the country, dealing

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with the same stuff that you're doing. So this

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is an amazing group of people to have, but that

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structure and that support and that training

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is key for you to just to get running. You're

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still going to encounter a lot of challenges

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and that's normal, but when you have that support

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group, it feels so much better. So Joe, are you

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the only pure clean franchise on Puerto Rico?

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Well, actually, I own two franchises, and there's

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a third franchisee. I was the first one with

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Pure Clean of San Juan, and I just opened a new

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one in Pure Clean in Cahuas. And we got some

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partners, Peter and Sharon, running the Pure

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Clean on Maya West. So basically, the point is

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to have coverage and quick response all across

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the island. It's a small island, but there's

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more than 4 million people living out here. And

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because of the infrastructure, we still haven't

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Being able to recuperate from Maria. That's a

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hurricane that was 2017. We got a horrible power

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grid infrastructure, old buildings. So yeah,

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little by little we're here doing a lot of work.

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And one of the reasons I wanted to point that

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out that you have multiple locations now is that's

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the best testimony I can hear from somebody who

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says I like it so much. I invested some more

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and I had some more family and buddies invest.

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Paul, you know, Joe's a great example of what

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you're trying to do with PuroVet. Tell us a little

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bit about the PuroVet program, Paul. Absolutely.

00:12:55.159 --> 00:12:58.379
So, Jim, thank you. And kind of like to parlay

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what you were talking about previously. So it's

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it's obviously it's a program that we created

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to empower veterans to become business owners.

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So we understood early on that veterans have

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inherent skills, leadership discipline that can

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easily be parlayed into this very successful

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business. So for listeners that don't know, it's

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a booming $210 billion industry. And currently,

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at Hero Clean, one in seven of our owners are

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actually veterans. And we're trying to drive

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this as hard as possible. So as Joe mentioned

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previously, and you did, one of the owners, Frank

00:13:35.529 --> 00:13:38.779
Tory, His heart is in this he's a descendant

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of a veteran who served in the Carlson's Raiders.

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It's a legendary unit a Marine Raider unit during

00:13:45.240 --> 00:13:48.600
World War two and that passion drives his push

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to really grow this program So basically some

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of the things that we do for veterans is of course

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We provide an exclusive financial incentive in

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the form of a discount which we take off of the

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franchise fee But we don't stop there. We provide

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just like Joe said hands -on training, mentorship,

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support. We've launched numerous programs. For

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example, we've launched something called the

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Peer Vet Forum. That is an internal program that

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is a monthly meeting with our veteran franchise

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owners where we train them, empower them, and

00:14:22.320 --> 00:14:24.740
really give them the tools they need to succeed,

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really to succeed in the industry. Now one of

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the more powerful initiatives we launched this

00:14:30.759 --> 00:14:34.019
year is an exclusive partnership with the National

00:14:34.019 --> 00:14:36.419
Veteran Business Development Council. So what

00:14:36.419 --> 00:14:39.240
that enables our franchise owners that are veterans

00:14:39.240 --> 00:14:45.539
to achieve is get certified as a SDVOB. Jim,

00:14:45.559 --> 00:14:47.539
of course, you know about this program very well.

00:14:48.259 --> 00:14:50.279
We are, you know, NDBDC is one of your supporters

00:14:50.279 --> 00:14:52.820
as well. And through this program, we provide

00:14:52.820 --> 00:14:55.360
access to what's called supplier diversity. So

00:14:55.360 --> 00:15:00.600
it's a huge $122 billion supplier diversity marketplace.

00:15:00.919 --> 00:15:03.259
Similar to the government contracting program

00:15:03.259 --> 00:15:06.259
where there is set -aside contracts So our goal

00:15:06.259 --> 00:15:09.440
is to create another revenue stream for our veteran

00:15:09.440 --> 00:15:13.899
franchise owners to really help them scale In

00:15:13.899 --> 00:15:20.240
that scale is with You know, I'll call it fortune

00:15:20.240 --> 00:15:24.200
500 companies it is it creates at least if if

00:15:24.200 --> 00:15:27.639
you are a certified veteran -owned business through

00:15:27.639 --> 00:15:30.299
somebody like National Veterans Business Development

00:15:30.299 --> 00:15:35.600
Council, nvbdc .org, to go find them. You get

00:15:35.600 --> 00:15:39.139
networking and access to buyers from these huge

00:15:39.139 --> 00:15:42.299
corporations. It always shocks me when I talk

00:15:42.299 --> 00:15:46.720
to its founder, Keith King, about this, but Paul,

00:15:46.960 --> 00:15:50.759
have your veterans from PuroClean and PuroVet

00:15:50.759 --> 00:15:54.139
had some success there? Yes, we have numerous

00:15:54.139 --> 00:15:56.899
franchises that have been certified and they're

00:15:56.899 --> 00:16:00.299
able to access this very lucrative supplier of

00:16:00.299 --> 00:16:04.059
diversity procurement pipeline. We've also partnered

00:16:04.059 --> 00:16:08.379
with numerous corporate members of NBBDC to offer

00:16:08.379 --> 00:16:11.759
a free service to our certified veterans and

00:16:11.759 --> 00:16:13.919
zero clean franchises are actually part of this

00:16:13.919 --> 00:16:15.980
program and that's called supplier mentoring.

00:16:16.200 --> 00:16:19.120
So we put them one -on -one with our corporate

00:16:19.120 --> 00:16:22.460
members at NVVDC so they can really understand

00:16:22.460 --> 00:16:25.659
how do you maximize and how do you leverage this

00:16:25.659 --> 00:16:28.139
new certified status. And Jim, just like you

00:16:28.139 --> 00:16:31.440
said, it's major Fortune 500 corporations from

00:16:31.440 --> 00:16:35.000
Bell to Stellanus to Jones Langley South, all

00:16:35.000 --> 00:16:37.460
of them who have needs, all of them have facilities.

00:16:38.059 --> 00:16:41.059
And Frank Thorie's vision was that let's create

00:16:41.059 --> 00:16:45.570
another power for revenue stream. for our certified

00:16:45.570 --> 00:16:48.490
veteran franchisees to really help their business

00:16:48.490 --> 00:16:51.730
grow. Joe is obviously a perfect example of multi

00:16:51.730 --> 00:16:54.850
-location owner. That is, like you said, one

00:16:54.850 --> 00:16:57.649
of the best testaments. We want our franchisees

00:16:57.649 --> 00:17:00.370
to grow and one of the best ways they can grow

00:17:00.370 --> 00:17:03.389
is, of course, opening up other locations. And

00:17:03.389 --> 00:17:06.589
this additional pipeline of supplier procurement

00:17:06.589 --> 00:17:10.769
gives them that capability to really scale their

00:17:10.769 --> 00:17:13.529
business. Hey, Joe, let me come back to you,

00:17:13.529 --> 00:17:16.950
and let's expand a little bit about what property

00:17:16.950 --> 00:17:21.829
restoration and remediation is. PuroClean's tagline

00:17:21.829 --> 00:17:26.410
is the paramedics of property restoration. Explain

00:17:26.410 --> 00:17:29.009
that a little bit. What does that mean on a day

00:17:29.009 --> 00:17:32.990
-to -day, boots on the ground, trucks and convoys

00:17:32.990 --> 00:17:37.990
moving? What are you really doing? So let me

00:17:37.990 --> 00:17:40.250
put you in the perspective of where we're at

00:17:40.250 --> 00:17:43.349
in my market, which is Puerto Rico again last

00:17:43.349 --> 00:17:46.630
week. We had a hurricane come in this way, deviate

00:17:46.630 --> 00:17:50.269
it. Thanks God we had no issues. We got two more

00:17:50.269 --> 00:17:55.089
coming right now. So basically what we're offering

00:17:55.089 --> 00:17:58.349
out here is an emergency service. We got trained

00:17:58.349 --> 00:18:01.589
personnel with the technicians with certification.

00:18:01.789 --> 00:18:05.630
We got the equipment that we will jump and stabilize

00:18:05.630 --> 00:18:10.329
and jump on any type of fire, water, mold, remediation,

00:18:10.369 --> 00:18:13.930
damage. We deal with lead. We do reconstruct.

00:18:13.900 --> 00:18:17.299
just basically we're the one -stop shop for everything

00:18:17.299 --> 00:18:20.880
needed in your property. Not only commercial,

00:18:21.059 --> 00:18:24.059
but we do a residential. We work in 24 -7, and

00:18:24.059 --> 00:18:26.299
we're the paramedics because... Just like if

00:18:26.299 --> 00:18:28.880
you're dealing with a person that had an injury

00:18:28.880 --> 00:18:31.420
and you call 911, you got the paramedics coming

00:18:31.420 --> 00:18:33.279
in, right? And the first thing they're going

00:18:33.279 --> 00:18:35.220
to do is they're going to stabilize in order

00:18:35.220 --> 00:18:37.839
to avoid any further damage until they can transfer

00:18:37.839 --> 00:18:40.200
that person to the hospital, right? So it's kind

00:18:40.200 --> 00:18:42.079
of the same thing with the properties. You've

00:18:42.079 --> 00:18:43.559
got to be there. You've got to respond quick.

00:18:43.880 --> 00:18:45.680
You've got to stabilize it the right way because

00:18:45.680 --> 00:18:47.559
you can make things worse. So that's why we got

00:18:47.559 --> 00:18:50.359
trained personnel. We follow the standards and

00:18:50.359 --> 00:18:52.220
we go out there, we stabilize, make sure that

00:18:52.220 --> 00:18:54.099
there's no additional damage. And then we just

00:18:54.099 --> 00:18:57.430
restore like in... ever happened right and so

00:18:57.430 --> 00:18:59.289
that's that's basically what we do but on this

00:18:59.289 --> 00:19:02.880
market We also add a little twist because it's

00:19:02.880 --> 00:19:04.380
a little bit different in Puerto Rico when you're

00:19:04.380 --> 00:19:07.539
doing business. It's a territory and a lot of

00:19:07.539 --> 00:19:10.420
people are underinsured, right? So it's a lot

00:19:10.420 --> 00:19:13.559
of prevention, preventive maintenance, education,

00:19:13.940 --> 00:19:17.160
and having people how to do the repairs that

00:19:17.160 --> 00:19:19.339
need to be done on these older properties in

00:19:19.339 --> 00:19:21.400
order to avoid the issues whenever they do get

00:19:21.400 --> 00:19:24.079
the damage with the water damage. There's a lot

00:19:24.079 --> 00:19:26.900
of bad construction with the lack of codes in

00:19:26.900 --> 00:19:29.099
the islands. So that creates a lot of hazards.

00:19:29.450 --> 00:19:31.170
and we're getting a lot of fires. We're the primary

00:19:31.170 --> 00:19:34.410
right now on the entire island during fire remediation.

00:19:34.549 --> 00:19:37.230
We're averaging seven, eight a week. So we used

00:19:37.230 --> 00:19:40.829
to week it through. basic. So there's a huge

00:19:40.829 --> 00:19:43.750
need here on top of this market, which is huge

00:19:43.750 --> 00:19:47.150
in the United States. And pure claim not only

00:19:47.150 --> 00:19:49.390
gives you the tools, it gives you the training,

00:19:49.910 --> 00:19:52.390
you get the certification that but they also

00:19:52.390 --> 00:19:54.849
network and connect you with all these insurance

00:19:54.849 --> 00:19:56.750
companies is something called the program work.

00:19:57.009 --> 00:19:59.650
So automatically with your CIP code you once

00:19:59.650 --> 00:20:01.730
you get qualified and you're certified, you'll

00:20:01.730 --> 00:20:04.470
be able to get jobs automatically from the major

00:20:04.470 --> 00:20:06.829
insurance carriers in the United States. And

00:20:06.829 --> 00:20:09.329
that's some thing that as an independent operator,

00:20:09.869 --> 00:20:11.690
you're not going to have it. You're just going

00:20:11.690 --> 00:20:13.789
to sit there and market and market and try to

00:20:13.789 --> 00:20:17.549
get jobs. But Pure Clean sets you up. They teach

00:20:17.549 --> 00:20:20.049
you how to sell. You go out there and get your

00:20:20.049 --> 00:20:22.549
jobs. But they also are going to feed you some

00:20:22.549 --> 00:20:24.210
work. And they're going to do advertising for

00:20:24.210 --> 00:20:26.529
you. And you're part of this huge network of

00:20:26.529 --> 00:20:29.930
things. So it's an advantage, definitely. I want

00:20:29.930 --> 00:20:32.049
to touch on one more thing, Joe, because I think

00:20:32.049 --> 00:20:34.390
this is something we veterans have in common.

00:20:35.470 --> 00:20:38.690
sort of this idea about service to our community,

00:20:38.869 --> 00:20:41.630
right? I mean, we joined up for service to our

00:20:41.630 --> 00:20:45.390
country. We come home. You know, we really get

00:20:45.390 --> 00:20:49.630
some roots in our community. It's it's kind of

00:20:49.630 --> 00:20:55.210
feel good that what you're doing helps your community

00:20:55.210 --> 00:20:57.630
so much. Can you can you talk? I mean, I know

00:20:57.630 --> 00:21:00.990
that's not dollars and cents kind of thing. But

00:21:00.990 --> 00:21:03.109
tell me about the pride that that generates for

00:21:03.109 --> 00:21:05.940
your workforce. A hundred percent is that nothing

00:21:05.940 --> 00:21:09.759
more that I'm so proud of the fact that we are

00:21:09.759 --> 00:21:12.380
here and we are actually part of the some people

00:21:12.380 --> 00:21:14.559
use it as a slogan you're part of the community

00:21:14.559 --> 00:21:18.200
but not not with us I mean we got local vendors

00:21:18.200 --> 00:21:21.019
schools politicians people that are reaching

00:21:21.019 --> 00:21:23.039
out in order because they're we're educating

00:21:23.039 --> 00:21:27.460
for free part of our marketing strategy and strategy

00:21:27.460 --> 00:21:29.740
that I have to expand the business is just to

00:21:29.740 --> 00:21:32.059
go out there and educate you just just let them

00:21:32.059 --> 00:21:34.009
know there's a standard there's a way to do things.

00:21:34.390 --> 00:21:37.069
There's a way to prevent or minimize damage or

00:21:37.069 --> 00:21:40.329
lower the chances of you to have a bigger damage

00:21:40.329 --> 00:21:42.980
if you just do these little things. So we're

00:21:42.980 --> 00:21:46.200
going out there, and now they appreciate that.

00:21:46.480 --> 00:21:48.579
They expect you. They're calling us. Just, hey,

00:21:48.599 --> 00:21:51.619
can you guys come please go talk to the people

00:21:51.619 --> 00:21:54.359
in this school? Buildings out here. We have a

00:21:54.359 --> 00:21:56.819
lot of buildings that are high risk. We're getting

00:21:56.819 --> 00:22:00.099
calls weekly for us to speak to basically everybody

00:22:00.099 --> 00:22:03.640
on the board. So they can educate. They can come

00:22:03.640 --> 00:22:07.319
up with a plan. We're doing evacuation plans.

00:22:07.700 --> 00:22:10.900
We're doing EMPs. We did so many products, and

00:22:10.900 --> 00:22:14.039
it's just... It feels like now we're the partner

00:22:14.039 --> 00:22:16.019
that they needed and they got somebody that they

00:22:16.019 --> 00:22:19.619
can call without having to worry about pain or

00:22:19.619 --> 00:22:21.299
nothing. We're part of the community. My cell

00:22:21.299 --> 00:22:22.900
phone is available for everybody and they would

00:22:22.900 --> 00:22:25.440
just give me a call at 11 o 'clock at night.

00:22:26.450 --> 00:22:28.730
ladies in a condominium that they had a leak

00:22:28.730 --> 00:22:31.430
on a water heater. They called me up and I'm

00:22:31.430 --> 00:22:32.970
like, all right, I'll give you some guidance

00:22:32.970 --> 00:22:35.130
and I'll send some guys over and that's just

00:22:35.130 --> 00:22:38.130
it. You build that community and that report

00:22:38.130 --> 00:22:41.369
and it's just so rewarding. Making money is good,

00:22:41.670 --> 00:22:43.269
but when you can make money because you're putting

00:22:43.269 --> 00:22:45.089
a product together that is helping a community,

00:22:45.269 --> 00:22:47.630
that's a different thing. It really moves it

00:22:47.630 --> 00:22:50.410
to a whole other level. And it's important for

00:22:50.410 --> 00:22:53.529
the community when they have a disaster and when

00:22:53.529 --> 00:22:58.380
you have a Water or mold or wind damage or electrical

00:22:58.380 --> 00:23:01.579
fires in your house. That's your that's your

00:23:01.579 --> 00:23:04.220
natural disaster You want to call somebody who's

00:23:04.220 --> 00:23:06.279
in the community not somebody who's just running

00:23:06.279 --> 00:23:08.920
into town for the hurricane and running back

00:23:08.920 --> 00:23:12.099
out later And we've seen that all over the country

00:23:12.099 --> 00:23:16.259
But Paul, I want to turn back and ask you From

00:23:16.259 --> 00:23:20.900
your perspective. Why do veterans make? good

00:23:20.900 --> 00:23:27.380
franchisees Absolutely. It goes back to, you

00:23:27.380 --> 00:23:29.140
know, their inherent skills that they got from

00:23:29.140 --> 00:23:31.200
the military. It's, you know, like you said,

00:23:31.420 --> 00:23:33.720
service to community. In fact, like Joe said,

00:23:33.799 --> 00:23:36.460
one of our taglines for the company is, be the

00:23:36.460 --> 00:23:40.759
hero of your community. So, our system is very

00:23:40.759 --> 00:23:44.940
SOP driven and veterans naturally excel at following

00:23:44.940 --> 00:23:48.940
an existing process. Like Joe said previously,

00:23:49.420 --> 00:23:51.700
Puro Clean provides tremendous support to our

00:23:51.700 --> 00:23:54.740
franchisees. So one of the, as you know, one

00:23:54.740 --> 00:23:56.880
of the biggest factors in being successful in

00:23:56.880 --> 00:23:59.920
business is your support system. There's a reason

00:23:59.920 --> 00:24:03.940
why 90 % of startups fail. And the reason our

00:24:03.940 --> 00:24:07.240
PuroVet program, our PuroQueen program, our support

00:24:07.240 --> 00:24:10.019
system works so well is that we've developed

00:24:10.019 --> 00:24:15.619
a very robust ecosystem to really help both non

00:24:15.619 --> 00:24:18.640
-veteran and veteran franchisees excel. Now the

00:24:18.640 --> 00:24:21.099
reason, to go back to your question, why do veterans

00:24:21.099 --> 00:24:25.819
excel? in this field. Very mission driven. Like

00:24:25.819 --> 00:24:29.279
Joe said, that 11 o 'clock, 2 a .m. call, my

00:24:29.279 --> 00:24:31.859
water heater broke, like you said, electrical

00:24:31.859 --> 00:24:35.539
fire, they charge in. They charge in, they get

00:24:35.539 --> 00:24:38.559
the damage mitigated, and they're out of there.

00:24:39.299 --> 00:24:41.720
And it's that service to community mentality

00:24:41.720 --> 00:24:45.440
that drives, you know, successful franchise owners

00:24:45.440 --> 00:24:50.509
just like Joe. So, as we conclude here, I guess

00:24:50.509 --> 00:24:53.069
I want to ask both of you guys, what advice would

00:24:53.069 --> 00:24:57.170
you give veterans listening today who are thinking

00:24:57.170 --> 00:25:00.069
about that next step as I've gotten out of service

00:25:00.069 --> 00:25:01.930
or maybe I've been out for a little while and

00:25:01.930 --> 00:25:05.890
I'm now ready to go into maybe my own business?

00:25:06.029 --> 00:25:08.490
Joe, what advice do you give your fellow veterans?

00:25:09.089 --> 00:25:12.440
I mean, I'm old. I wish I would have known about

00:25:12.440 --> 00:25:16.839
this before. So but just just believe in yourself.

00:25:16.839 --> 00:25:18.920
I think you have the skills you have what it

00:25:18.920 --> 00:25:21.500
takes. If you had a successful career in the

00:25:21.500 --> 00:25:24.319
military, you got some tools that can be implemented

00:25:24.319 --> 00:25:27.559
in any industry whatsoever. It makes it easier

00:25:27.559 --> 00:25:29.859
for something that you enjoy doing that you're

00:25:29.859 --> 00:25:32.039
helping people that you can. There's a profitable

00:25:32.039 --> 00:25:34.920
industry and if you have the backing or somebody

00:25:34.920 --> 00:25:37.599
that can help you because we don't come with

00:25:37.599 --> 00:25:41.650
those skills marketing. Selling all that stuff.

00:25:41.670 --> 00:25:43.890
It's kind of hard. You got to learn as a business

00:25:43.890 --> 00:25:46.109
owner But when you have the backing of a company

00:25:46.109 --> 00:25:49.009
like like pure claim, it makes it so much easier

00:25:49.009 --> 00:25:50.829
So do your research but believe in yourself.

00:25:50.930 --> 00:25:54.089
It's definitely you can you can do it Hey Paul,

00:25:54.089 --> 00:25:57.910
what would what would you add to this? Basically

00:25:57.910 --> 00:26:01.549
just to say that if you're a veteran or you know,

00:26:01.549 --> 00:26:04.529
you're transitioning out of the military This

00:26:04.529 --> 00:26:08.799
is an incredibly good business opportunity lot

00:26:08.799 --> 00:26:12.180
of veterans become entrepreneurs and you know

00:26:12.180 --> 00:26:13.980
to circle back on what we were talking about

00:26:13.980 --> 00:26:16.920
earlier, success depends on a support system.

00:26:17.420 --> 00:26:20.220
And the support system that we created through

00:26:20.220 --> 00:26:24.380
PiroVet and of course PiroClean is like none

00:26:24.380 --> 00:26:27.539
other that I've seen in the industry. The leadership,

00:26:27.819 --> 00:26:30.799
both Frank Tory and Mark Davis, as you know our

00:26:30.799 --> 00:26:33.200
president of PiroClean, Steve White, is an Army

00:26:33.200 --> 00:26:37.920
veteran. So it's the backing of a giant company

00:26:37.920 --> 00:26:41.539
that wants not only veterans but really all franchise

00:26:41.539 --> 00:26:46.460
owners to be successful but we have a very special

00:26:46.460 --> 00:26:49.460
place in our heart to really help veterans succeed

00:26:49.460 --> 00:26:51.940
and I think if veterans are looking for this

00:26:51.940 --> 00:26:54.720
next opportunity whether they want to start their

00:26:54.720 --> 00:26:56.440
own business or they're transitioning out of

00:26:56.440 --> 00:26:59.359
the military this is an incredible program with

00:26:59.359 --> 00:27:03.460
tremendous support all the way from the leadership

00:27:03.460 --> 00:27:07.069
to like Joe said the marketing support, the sales

00:27:07.069 --> 00:27:10.390
support, the ability to contract with insurance

00:27:10.390 --> 00:27:12.829
companies and become a preferred vendor. All

00:27:12.829 --> 00:27:15.769
of these things matter. And again, if you're

00:27:15.769 --> 00:27:17.750
a veteran looking for your next opportunity,

00:27:18.190 --> 00:27:19.950
we very much encourage you to take a look at

00:27:19.950 --> 00:27:22.250
our program. You can, of course, visit PureOVet

00:27:22.250 --> 00:27:26.750
.com. You can call 855 PureOVet. We have specialized

00:27:26.750 --> 00:27:29.910
veteran assistants that can really help you understand

00:27:29.910 --> 00:27:33.190
the system, work with you step by step from helping

00:27:33.190 --> 00:27:36.730
you access funding. uh and all the way to train

00:27:36.730 --> 00:27:39.849
you and you know get you really to hit the ground

00:27:39.849 --> 00:27:43.230
running hey before we go because we've mentioned

00:27:43.230 --> 00:27:47.650
him a couple of times and and you know sometimes

00:27:47.650 --> 00:27:50.329
uh somebody might be listening oh these guys

00:27:50.329 --> 00:27:51.950
they're you know they're just homers they're

00:27:51.950 --> 00:27:53.450
just of course they're going to say the good

00:27:53.450 --> 00:27:56.349
things about a guy like frank tory vice chairman

00:27:56.349 --> 00:27:59.730
of puro clean but then you get validated you

00:27:59.730 --> 00:28:02.430
find out that this guy's been validated for his

00:28:02.720 --> 00:28:06.500
the work by outside organizations. And I saw

00:28:06.500 --> 00:28:13.119
recently that Frank was identified by D Business

00:28:13.119 --> 00:28:17.680
Magazine. Tell us a little bit about his string

00:28:17.680 --> 00:28:22.680
of accolades here that were recently highlighted.

00:28:23.599 --> 00:28:26.319
Absolutely. So Frank has been recognized now

00:28:26.319 --> 00:28:29.460
for the eighth consecutive year as one of the

00:28:29.460 --> 00:28:31.700
most powerful business leaders in Metro Detroit.

00:28:32.279 --> 00:28:35.960
It's an amazing accolade, but really, the power

00:28:35.960 --> 00:28:38.920
behind that accolade is, again, his service to

00:28:38.920 --> 00:28:41.359
the community. So, of course, outside of being

00:28:41.359 --> 00:28:44.819
a business owner, an entrepreneur, Frank gives

00:28:44.819 --> 00:28:48.980
back a lot. So, as an example, one of the things

00:28:48.980 --> 00:28:51.559
that is very close to his heart is being able

00:28:51.559 --> 00:28:55.019
to provide that opportunity to what we call impoverished

00:28:55.019 --> 00:28:57.920
youth. So, one of the organizations that he heads

00:28:57.920 --> 00:29:00.589
called Boys Hope, Girls Hope, Through his efforts,

00:29:00.990 --> 00:29:04.109
he raised close to $13 million to provide scholarships

00:29:04.109 --> 00:29:06.750
for kids over the past eight years. That's just

00:29:06.750 --> 00:29:09.910
one thing. As you very well know, he's also very

00:29:09.910 --> 00:29:12.609
involved with the Rehabilitation Institute of

00:29:12.609 --> 00:29:15.309
Michigan. So there's a foundation as part of

00:29:15.309 --> 00:29:18.869
that institute that also drives fundraising in

00:29:18.869 --> 00:29:23.109
order to provide patients with TBI access to

00:29:23.109 --> 00:29:26.650
the newest and latest technology to help them

00:29:26.650 --> 00:29:29.640
improve their quality of life. Through that foundation,

00:29:30.079 --> 00:29:33.720
Frank has driven close to $15 million over the

00:29:33.720 --> 00:29:37.400
past 10 years to help this organization. So he's

00:29:37.400 --> 00:29:39.279
not only just an incredible business leader,

00:29:39.359 --> 00:29:42.119
but it's that service to community that creates

00:29:42.119 --> 00:29:45.400
that recognition, such as the D Business Award.

00:29:45.940 --> 00:29:49.460
Well, I'll tell you, we veterans, Joe, you can

00:29:49.460 --> 00:29:52.700
confirm this. We like following leaders who have

00:29:52.700 --> 00:30:00.500
heart. This recognition certainly, you know,

00:30:00.700 --> 00:30:03.619
confirms for those who might be wondering, does

00:30:03.619 --> 00:30:06.059
the company really have heart? And the guy at

00:30:06.059 --> 00:30:07.819
the top when the leader has heart, everybody

00:30:07.819 --> 00:30:13.299
else can feel it. Joe, I really appreciate the

00:30:13.299 --> 00:30:16.160
time Ortiz that you've given us today to talk

00:30:16.160 --> 00:30:20.119
a little bit about Puro Clean of Puerto Rico

00:30:20.119 --> 00:30:25.240
and your service back to the community and Paul.

00:30:25.500 --> 00:30:29.500
As Director of the PuroVet program, again, thank

00:30:29.500 --> 00:30:32.359
you for your time here on Veterans Radio. Thank

00:30:32.359 --> 00:30:35.480
you, Jim. Thank you. And I want to thank everybody

00:30:35.480 --> 00:30:38.319
for listening to Veterans Radio today. I am Jim

00:30:38.319 --> 00:30:41.180
Fossone. It's been a pleasure to be your host.

00:30:41.279 --> 00:30:44.000
I'm a Veterans Disability Lawyer at Legal Help

00:30:44.000 --> 00:30:47.940
for Veterans, and you can reach us at 800 -693

00:30:47.940 --> 00:30:52.759
-4800 or legalhelpforveterans .com on the web.

00:30:53.069 --> 00:30:56.349
You can follow Veterans Radio on Facebook and

00:30:56.349 --> 00:30:59.390
listen to its podcasts and internet radio shows

00:30:59.390 --> 00:31:03.390
by visiting us at veteransradio .org. That's

00:31:03.390 --> 00:31:06.750
veteransradio .org. We would again want to thank

00:31:06.750 --> 00:31:09.890
our national sponsors, the National Veterans

00:31:09.890 --> 00:31:15.309
Business Development Council, nvbdc .org. Legal

00:31:15.309 --> 00:31:18.710
Help for Veterans, a veterans disability law

00:31:18.710 --> 00:31:23.799
firm with a national practice before The VA can

00:31:23.799 --> 00:31:27.480
help you on your claims and your appeals. It

00:31:27.480 --> 00:31:30.839
can be reached at LegalHelpForVeterans .com or

00:31:30.839 --> 00:31:38.180
1 -800 -693 -4800. And PuroClean, a leader in

00:31:38.180 --> 00:31:41.980
property emergency services. It's the paramedics

00:31:41.980 --> 00:31:45.759
of property damage, providing water damage remediation,

00:31:46.059 --> 00:31:49.299
flood water removal, fire and smoke damage remediation.

00:31:49.759 --> 00:31:53.859
mold and biohazard cleanups. You can reach them

00:31:53.859 --> 00:32:01.539
at puroclean .com or 800 -775 -7876. We also

00:32:01.539 --> 00:32:04.500
want to thank our local sponsors. This would

00:32:04.500 --> 00:32:10.299
include the Charles S. Kettles chapter of the

00:32:10.299 --> 00:32:13.579
Vietnam Veterans of America. That's chapter 310.

00:32:14.359 --> 00:32:18.579
VFW Graf O 'Hara Post 423, the American Legion.

00:32:18.940 --> 00:32:22.079
Erwin Preskin, Post 46 in Ann Arbor as well,

00:32:22.500 --> 00:32:25.559
the VA Ann Arbor Health Care System, and certainly

00:32:25.559 --> 00:32:28.680
the National Vietnam Veterans of America Association.

00:32:29.319 --> 00:32:31.980
You can be a sponsor by going to veteransradio

00:32:31.980 --> 00:32:36.359
.org, clicking on the About Us in our sponsors,

00:32:36.539 --> 00:32:39.660
and help us out. Keep this program alive for

00:32:39.660 --> 00:32:44.220
the 21 and 22 years. Keep us going for another

00:32:44.220 --> 00:32:45.400
20. Thank you.
