WEBVTT

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All across America and around the world, this

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is Veterans Radio. This is Veterans Radio. Good

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day. I'm Jim Fossone. I'm the Officer of the

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Deck today here on Veterans Radio and thanks

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for joining us. We've got some interesting stories

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for you. We always want to remind you, you can

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find more about Veterans Radio at its Facebook

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site or at the web, veteransradio .org, where

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we're on the web 24 -7. You can find a lot of

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our podcasts there as well. We post new ones

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every Tuesday, so you can get a new story, a

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new interview, something you didn't know before

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by going to veteransradio .org. And before we

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get started, we want to thank our sponsors. First

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up, we want to thank National Veteran Business

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Development Council, nvbdc .org. It was established

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to certify both service disabled and veteran

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owned businesses. You'll find out how they can

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help your business by going to nvbdc .org. We

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want to thank Legal Help for Veterans. Legal

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Help for Veterans fights for veterans disability

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rights all across the nation. You can reach them

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at 800 -693 -4800 or on the web at legalhelpforveterans

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.com. And finally, PuroClean. PuroClean is the

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paramedics of property damage. It provides water

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damage remediation, flood water removal, fire

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and smoke damage remediation, mold removal, biohazard

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cleanup. It also has a focus on veteran franchisees.

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You can learn more about them by going to PuroClean

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.com. We want to welcome into Veterans Radio

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today, Marine T .J. Johnson. T .J., welcome to

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Veterans Radio. Yes, sir. Well, thank you for

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having me. Well, we're glad to talk to a Marine.

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You went in in 1998. You medically, well, you

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got out in 2002. They ultimately gave you a medical.

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But you went into the Marines right after high

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school. What was your thinking at that point?

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Oh, um, well, my, uh, my family raised a beef

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master cattle and orange groves and my father

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was tougher than the Marine Corps. So I figured

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I'd get an easy out if I just joined the Marines.

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Um, plus the ladies liked the outfit. So it was

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kind of a no brainer. Uh, but, uh, no, it, you

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know, like a lot of us did to join the military,

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I think in sharing stories that I served with,

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you know, we all came from rural America. of

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us and, you know, some college options, you know,

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weren't really for us. And, you know, we wanted

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to serve our country. I think, you know, I always

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kind of joke. I think I became a better Marine

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when I got out than when I was in because as

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you get older, you start to appreciate things

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and look at things a little bit differently.

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But I definitely wanted to serve my country.

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I definitely wanted to be a part of the best.

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I wanted to earn it. That was a big part of it.

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And I want to go off and accomplish great things.

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And I felt that the Marine Corps would allow

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me to do that. Well, amen to that. It's one of

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those things that we owe the country. And I think

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as we get older, we realize what we didn't realize

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when we were in our youth that, hmm, this was

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a higher calling than I realized. So we recognize

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that as we get older, I suppose. But you sort

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of had a twist and turn in your career in the

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Marines and that. Uh, you, you suffered a significant

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motorcycle accident that really kind of began

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changing your life, right? Yes, sir. Yeah. I,

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I, I went in, um, you know, Marine Corps was

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probably my whole life. I think at the time,

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you know, if they would have given 20 year contracts

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are pretty, you know, probably would have signed

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it. Um, I was really dedicated to being a Marine.

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I was, I graduated, uh, honor grad. I was top

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of my class. I was meritorious and promoted three

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times by the time I got to the fleet. You know,

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um, I was, I was. doing really well. I served

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with 3rd Battalion, 4th Marines as an infantryman,

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was with them for about a year and a half and

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29 palms, and then had the opportunity to switch

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over to 1st Reconnaissance Battalion at Camp

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Margarita and Camp Pendleton. And it was great.

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You know, as I joined, it was a part of recon

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at the time. They were pretty underfunded and

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attached to headquarters battalion and they were

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doing kind of an OJT program versus the traditional

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ARS ARS or BRC programs for for the recon bubbles.

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And so we were training with the operators that

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were already there. It was a very small unit.

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They were starting to try to rebuild and put

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it together. And I had had a good a couple of

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good friends of mine that were Stapleton. We're

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going to be Stapleton snipers from three, four

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or so. Pendleton had sniper school there. So

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they just finished up the school and there were

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guys I'd served with at three forward. And I

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just wrapped up pre scuba for combat dive that

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the operators were prepping for. And we finally

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had a little bit of Liberty. And it's funny as

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I've talked about this over the years and shared

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this on the stages as a speaker and went through

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this, it always is the word accident, but really

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it was attempted murder. They were targeting,

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the gang specifically was targeting you know,

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members of the military for gang initiation.

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And I happened to be one of those targets coming

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off the back of the base. And of course, they,

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you know, they caught me with a car when I was

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on a motorcycle and I caught the corner of a

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brick house at about 35, 40 miles an hour where

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it broke all the bones of my upper body. All

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my ribs had punctured and lacerated all my major

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organs and my left bicep was sliced open and

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they got out and you know, kick me and beat me

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and rob me. The point was to kill me. I thought

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I was dead. Of course, because of the gang in

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the area, nobody would help. So I ended up having

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to walk two blocks to a fire station while I

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was drowning in my own fluid, taking about two

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full breaths or a full breath every two minutes.

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And, you know, by the time I got there, they're,

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you know, they had they flighted me and intubated

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me. And I had flatlined about three times, spent

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probably six to eight months in the hospital

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to learn how to walk, talk, breathe again. And

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maybe about a year and a half later, let's say

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Maybe about a year later, I was back operational.

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And then, of course, 9 -11 happened. So my unit

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was deploying, heading out, preparing to head

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to Hawaii and then head over to Afghanistan.

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And yeah, and that was my turn of events and

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experience during that time. And then I got out

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and moved on. Well, it's almost 23 years later

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kind of thing. And that's the beauty of time

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is so much more goes on in life. other than just

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our service experiences, but their service experiences

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are foundational, and we're gonna kinda come

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back to that because T .J. Johnson's not only

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a Marine, which we've been talking about, he's

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a business owner, which we wanna talk about,

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but he's also been a motivational speaker, a

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best -selling author, a life coach, so he's taken

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his experiences over time and really developed

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those skills to bring them to other folks, but

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we really, Along the way, you kind of went from

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this near -death experience, you have done some

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physical feats that make the resume, walking

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across the country, incredible number of sit

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-ups, I think, or push -ups, actually, I can't

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find my notes. What's the motivator for, like,

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I gotta push myself to my physical limits? Uh,

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that's survivors guilt. So, um, you know, it

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took me a long time and it's still a process

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of working through therapy and truly kind of

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understanding why I do certain things. I think

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the best way to explain it is, is the general

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public sees that when someone goes through severe

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PTSD or a veteran for that matter, um, a lot

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of times as they coin, they go into drug and

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alcohol, um, you know, and they go down kind

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of a spiral and obviously the thoughts of suicide

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kind of start to come in. Um, for me, you know,

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to be given a second chance at life, there's

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a lot of whys, right? So why me, you know, why

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now? What's the reason? And I had to dig into

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that for a long time. And there's a lot of different

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emotions that kind of play into that, right?

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You know, anger, frustration, confusion, sadness,

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and trying to determine like, you know, what

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makes me so valuable that out of all of the amazing

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people that I served with that didn't come back

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or all the people that, you know, children and...

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families that pass away that don't have that

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second chance at life that would give anything

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to have that second chance at life. Why was I

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coined to that person? And it's a constant evolving

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understanding of something probably I will never

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truly understand because my brain is just too

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small to try to comprehend it. But ultimately

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it comes back to being of service for someone

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who gets the blessing to have a second chance

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at life. I feel that I must serve and pay back

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my debt or continue to pay that. I guess maybe

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more lease on life in order to do the right thing,

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because I would hate to get to the end. You know,

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walk up to the pearly gates and you know, say

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they will give you a second chance at life. What

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did you do with it? And I said, well, I squander

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it. I drank. I did drugs. I, you know, didn't

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give back to my community. And I think I would

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just. that would be way too heavy on me. So,

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you know, more importantly, it's about how can

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I push myself to limits? Because I know the max

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limit, right? I know what it's like to walk to

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the other side. So I do know that, you know,

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what kind of pain you feel is never going to

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be that pain up until that point. You know how

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to pull back. So all the things that I've done

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or continue to do, even though it was tremendous

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amount of pain for me. And again, it is my version

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of trying to overcome certain things and sometimes

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not always doing well with it. It's my version

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of that drug or alcohol addiction. It's a way

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to try to push myself through pain and agony

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to continue that lease on life, to help and serve

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other people, to selfishly put myself in a position

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to be worthy of God's grace. Well, you know,

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I talked to a lot of veterans and that adrenaline

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rush is a little bit of what you're talking about.

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And that's why we're buying fast cars and fast

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motorcycles. We're doing addictive activities

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almost to a level of whether it's physical activities

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like you were doing, or some are, it's drugs

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and alcohol. I mean, there's a lot, you know,

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that's a heavier topic than either you or I can

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really delve into. But I'm gonna bring you back

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to, over these 20 years, you've had highs and

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lows. You were... As I say, a best -selling author,

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you ran a CEO of a prosperous mortgage business

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that collapsed under the economy. That led to

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homelessness, that led to starting over again

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and being resilient. But somewhere along the

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way you got this serial entrepreneur bug. There

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was something in it about starting and running

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businesses. What's your personal philosophy about

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that? I think it's plays along of what you mentioned,

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just chasing a high. I mean, developing a business

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is for one. I think their freedom of being able

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to make your own decisions, getting out underneath

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Big Brother is is a big part of it. The ability

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to be able to have a vision and a dream. I think

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the military plays a great structure in some

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things and there are tools out of that toolbox

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that you can grab and use every once in a while.

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I do not think that a lot of times a great. Entrepreneur

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is a great military person because it's kind

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of a it's the difference between the two, you

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know, you've got structure and discipline and

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you have that in entrepreneurship, but you have

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to have the willingness to kind of go outside

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of the box. And I will say I think maybe it does

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play a little bit along the Marine Corps, you

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know, working a little. You know, making a lot

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out of it and taking risks, you know, on your

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own and going out and trying to take a underfunded

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small unit and accomplish great big things. And

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I kind of feel like in a nutshell, that's what

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entrepreneurship is. But for me, I just enjoyed

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the ability to be able to decide my own fate

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and build my own business. And a very smart man

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once told me a long time ago that someone paying

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you a salary is them determining what your worth

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is. You paying yours and building your business

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is you knowing what your worth is. I think they

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just kind of stuck with me at a young age. So

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I just kind of continued to do that in building

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businesses. Well I want to talk about the one

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you're involved in now and we're going to come

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back maybe and talk a little bit about if we

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have time on and what advice you'd give to veterans

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thinking about going into business. But let's

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start with Big Guns Coffee which you started

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kind of launched it with your then six -year

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-old daughter Charlie in 2021 just coming kind

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of out of COVID. Tell us about Big Guns Coffee.

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Yeah, well, so for one, it's not my business

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and be very clear is my daughter's business.

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Just in case he's listening to this, I don't

00:12:53.789 --> 00:12:56.570
want to get fired. I am the co founder. I'm the

00:12:56.570 --> 00:12:58.549
one that kind of laid the foundation and support

00:12:58.549 --> 00:13:00.649
and use my coaching experience to help her build

00:13:00.649 --> 00:13:04.149
it. She is truly not a novelty item. She is the

00:13:04.149 --> 00:13:06.830
one that sells and gets the relationships and

00:13:06.830 --> 00:13:09.110
builds the platform. Of course we do it together.

00:13:09.190 --> 00:13:11.750
Obviously, you know, there are some legal things

00:13:11.750 --> 00:13:14.529
that, you know, a 10 year old can't do, but exactly

00:13:14.529 --> 00:13:18.110
they can't. That's right, right, right. So, you

00:13:18.110 --> 00:13:20.250
know, she, we, we are partners in that sense,

00:13:20.250 --> 00:13:22.250
but it was really her idea. And it was a combination

00:13:22.250 --> 00:13:24.350
of all those things that we just briefly, you

00:13:24.350 --> 00:13:26.929
know, kind of skimmed over, you know, at the

00:13:26.929 --> 00:13:29.169
end, after I'd ran across America, you know,

00:13:29.169 --> 00:13:30.769
I'd been homeless. I'd been through all these

00:13:30.769 --> 00:13:32.470
things that done these pushup world records.

00:13:32.889 --> 00:13:34.529
Uh, she actually built the company right after,

00:13:34.590 --> 00:13:36.789
uh, broke, you know, and attempted the two world

00:13:36.789 --> 00:13:39.370
records of most pushups in 12 hours and one hour.

00:13:39.830 --> 00:13:41.629
And, uh, you know, and her comment was, you know,

00:13:41.629 --> 00:13:44.320
I. Dad, you've done all these things. Not everybody

00:13:44.320 --> 00:13:46.360
can do what you do, but maybe they can feel like

00:13:46.360 --> 00:13:48.340
it. And I want to build a business like that.

00:13:48.340 --> 00:13:50.299
So that's where she came up with big guns. So

00:13:50.299 --> 00:13:53.980
it's not guns shoot. It's guns muscle. So, um,

00:13:53.980 --> 00:13:55.440
you know, she wanted people to feel empowered

00:13:55.440 --> 00:13:58.299
and feel strong. And, uh, and I just written

00:13:58.299 --> 00:14:00.639
a book called done by 230, where I was really

00:14:00.639 --> 00:14:02.779
trying to focus on how to teach people to be

00:14:02.779 --> 00:14:04.980
better CEOs and executives of their homes and

00:14:04.980 --> 00:14:07.279
their business. Um, I didn't like how corporations

00:14:07.279 --> 00:14:09.179
spent millions and millions of dollars on how

00:14:09.179 --> 00:14:11.120
to develop relationships with complete strangers.

00:14:11.730 --> 00:14:14.730
yet we just assume and had no real platform to

00:14:14.730 --> 00:14:16.809
do that with our partners or our children. We

00:14:16.809 --> 00:14:18.409
just assume because we have children and there

00:14:18.409 --> 00:14:20.629
are blood that automatically we can communicate.

00:14:21.250 --> 00:14:23.029
And when you work in the homeless community and

00:14:23.029 --> 00:14:25.090
you start to kind of get into the tunnels and

00:14:25.090 --> 00:14:26.929
skid row and you're sleeping in shelters and

00:14:26.929 --> 00:14:29.090
you start to ask the right questions, one of

00:14:29.090 --> 00:14:30.830
the biggest things that you'll see is absentee

00:14:30.830 --> 00:14:34.690
fathers. And I'm just, I realized the success

00:14:34.690 --> 00:14:37.889
rate of fixing out on the end was extremely low.

00:14:38.320 --> 00:14:40.460
But the success rate on starting in the beginning

00:14:40.460 --> 00:14:42.279
to hope that never get there was extremely high

00:14:42.279 --> 00:14:44.659
and that was kind of my main objective and I'd

00:14:44.659 --> 00:14:46.519
written that book really focusing on teaching

00:14:46.519 --> 00:14:49.179
people about that and then ultimately I came

00:14:49.179 --> 00:14:51.120
downstairs after I just kind of wrapped it up

00:14:51.120 --> 00:14:53.139
and my daughter says I want to start a business

00:14:53.139 --> 00:14:55.259
just like any kid would say I want to do dance

00:14:55.259 --> 00:14:57.990
gymnastics. I want to ride a pony. She says,

00:14:57.990 --> 00:14:59.470
I want to do something like that. Dad, I want

00:14:59.470 --> 00:15:01.590
to make an impact. And I said, well, if you do

00:15:01.590 --> 00:15:04.269
this, you have to do it. I can't just go do it

00:15:04.269 --> 00:15:06.409
for you and then put you up in a shiny little

00:15:06.409 --> 00:15:08.129
pedestal and say, you're doing this. You've really

00:15:08.129 --> 00:15:10.669
got to put that work in. And as they say, 30

00:15:10.669 --> 00:15:12.970
minutes later, she developed Big Guns Coffee

00:15:12.970 --> 00:15:14.809
with a coffee cup, a little muscle arms on it.

00:15:15.309 --> 00:15:17.250
And she says, I want people to, coffee is the

00:15:17.250 --> 00:15:19.049
first part of people's day and it makes them

00:15:19.049 --> 00:15:20.669
feel great. And I want them to feel that same

00:15:20.669 --> 00:15:22.830
way. And that's how Big Guns Coffee started.

00:15:23.419 --> 00:15:27.059
Do I hear a little bit of your hard, uh, as nails

00:15:27.059 --> 00:15:29.820
father, uh, advice trickling through to your

00:15:29.820 --> 00:15:31.500
daughter when you say, if you're going to start

00:15:31.500 --> 00:15:34.740
something, you got to follow it through. Well,

00:15:34.740 --> 00:15:36.820
absolutely. I think that's, that's probably more

00:15:36.820 --> 00:15:39.879
love than it is hard as nails. It is, but I bet

00:15:39.879 --> 00:15:41.500
when you were a kid, you thought it was just

00:15:41.500 --> 00:15:44.600
hard as nails stuff. Yeah. Well, my dad never

00:15:44.600 --> 00:15:47.960
started a business with me. So I was, he just

00:15:47.960 --> 00:15:49.879
made me swallow my teeth if I said anything out

00:15:49.879 --> 00:15:55.139
back. So, um, you know, look, Having a daughter

00:15:55.139 --> 00:15:59.340
is different than having a boy and Having a daughter

00:15:59.340 --> 00:16:02.220
you become you know again. I can't speak for

00:16:02.220 --> 00:16:05.100
everyone else I just speak for myself for me

00:16:05.100 --> 00:16:07.960
it is it is the most amount of love I've ever

00:16:07.960 --> 00:16:10.500
experienced in my life. I have never had the

00:16:10.500 --> 00:16:13.019
feeling of love like I have for my daughter She's

00:16:13.019 --> 00:16:15.879
my best friend my emotional support animals.

00:16:16.179 --> 00:16:19.259
She's she's she's everything to me in this world

00:16:19.559 --> 00:16:21.559
And the one thing I have learned in business

00:16:21.559 --> 00:16:24.480
is that no amount of money can make you successful.

00:16:24.580 --> 00:16:27.840
It's the value that you create and your ability

00:16:27.840 --> 00:16:30.080
to understand, connect, communicate, and sell

00:16:30.080 --> 00:16:34.039
to people and serve people is where that monetary

00:16:34.039 --> 00:16:37.700
gain is in exchange. And what we're doing is

00:16:37.700 --> 00:16:39.539
laying that foundation for her. She can do whatever

00:16:39.539 --> 00:16:42.759
she wants when she grows up. I have no, I don't

00:16:42.759 --> 00:16:44.059
care if she wants to be an artist, she wants

00:16:44.059 --> 00:16:46.519
to do all these things, but. As I father in a

00:16:46.519 --> 00:16:49.240
coach, if I coach her on the foundation of things

00:16:49.240 --> 00:16:51.919
that are, you know, a dying, it is dying right

00:16:51.919 --> 00:16:53.519
now, right? Which is looking someone in the eye,

00:16:53.620 --> 00:16:55.539
shaking their hand, communicate, being able to

00:16:55.539 --> 00:16:58.320
work a room, feel confident, not have fear, you

00:16:58.320 --> 00:17:00.720
know, based on other people. It'll allow her

00:17:00.720 --> 00:17:02.039
to pick and choose her career. If it happens

00:17:02.039 --> 00:17:03.700
to be the coffee business and she builds her

00:17:03.700 --> 00:17:05.460
company, great. If she happens to take it and

00:17:05.460 --> 00:17:08.259
go be a teacher, that's great too. But more importantly,

00:17:08.319 --> 00:17:10.079
it's about teaching her the foundation of the

00:17:10.079 --> 00:17:12.140
skills that we unfortunately won't learn until

00:17:12.140 --> 00:17:14.710
later on in life. Yeah, those life skills are

00:17:14.710 --> 00:17:17.009
not taught in the classroom and they're probably

00:17:17.009 --> 00:17:19.069
more valuable than most of what you get taught

00:17:19.069 --> 00:17:22.549
in the classroom. And that's part of what you're

00:17:22.549 --> 00:17:25.029
teaching your daughter through Big Guns Coffee.

00:17:25.809 --> 00:17:29.190
You've also sort of in the company taken a kind

00:17:29.190 --> 00:17:33.849
of unique angle, I suppose, in coffee and where

00:17:33.849 --> 00:17:38.250
you buy it from. Tell us a little bit about that

00:17:38.250 --> 00:17:40.509
distinguishing feature and why it came about.

00:17:41.029 --> 00:17:43.410
Yes sir. Well, I'll take credit for that one.

00:17:44.049 --> 00:17:46.549
That is a hydroponic coffee. So we're the first

00:17:46.549 --> 00:17:49.650
indoor only first and only indoor hydroponic

00:17:49.650 --> 00:17:51.890
coffee farm in the United States. As we're starting

00:17:51.890 --> 00:17:53.690
to learn now that we've really kind of got out

00:17:53.690 --> 00:17:55.109
there, we're the only one in the world. We've

00:17:55.109 --> 00:17:57.890
been contacted by different countries. We leave

00:17:57.890 --> 00:17:59.910
for Germany later this year to kind of go talk

00:17:59.910 --> 00:18:02.109
about what we're doing in coffee in our segment

00:18:02.109 --> 00:18:04.490
and our focus. And it really just kind of came

00:18:04.490 --> 00:18:06.529
from a program I went through with Appalachian

00:18:06.529 --> 00:18:09.329
State University. It's called Frontline to Farm.

00:18:09.750 --> 00:18:11.750
And it was a program for disabled veterans on

00:18:11.750 --> 00:18:13.769
learning to understand farming. And during that

00:18:13.769 --> 00:18:15.390
time when we were doing our coffee, I just wanted

00:18:15.390 --> 00:18:19.309
to kind of get a little more back to the roots

00:18:19.309 --> 00:18:21.849
of farming and maybe just live a little bit more,

00:18:21.849 --> 00:18:24.150
you know, lax life in that sense, not that farming

00:18:24.150 --> 00:18:27.490
is lax, but just kind of take a different approach

00:18:27.490 --> 00:18:30.609
to my corporate side of it and kind of go back

00:18:30.609 --> 00:18:32.789
to my roots. And I had met a veteran that was

00:18:32.789 --> 00:18:34.549
growing hydroponic lettuce and was extremely

00:18:34.549 --> 00:18:37.190
intrigued by hydroponics, very naive to the process.

00:18:37.750 --> 00:18:39.910
And then I just submerged myself in it and was

00:18:39.910 --> 00:18:41.329
like, you know, I wonder why we can't do coffee.

00:18:41.769 --> 00:18:43.109
And when I went to Google it, there was nothing.

00:18:43.230 --> 00:18:44.589
There was no one's ever done it. There was no

00:18:44.589 --> 00:18:47.160
real data. nothing to research and I thought

00:18:47.160 --> 00:18:49.980
well either I've stumbled upon something or I'm

00:18:49.980 --> 00:18:51.839
a complete idiot and I don't see what the problem

00:18:51.839 --> 00:18:55.380
is and somehow lucky for me I stumbled upon something

00:18:55.380 --> 00:18:58.059
something and and then we started to develop

00:18:58.059 --> 00:19:00.200
it and we spent all my savings and money and

00:19:00.200 --> 00:19:02.319
everything sold my car you know we went all in

00:19:02.319 --> 00:19:06.220
to develop and build it and then we started having

00:19:06.220 --> 00:19:08.480
harvest we started growing coffee and we started

00:19:08.480 --> 00:19:10.920
putting it together and that's where we are now

00:19:10.920 --> 00:19:13.809
creating the first indoor, you know, hydroponic

00:19:13.809 --> 00:19:16.269
coffee, American grown American made coffee with

00:19:16.269 --> 00:19:18.450
its own independent commodity and supply chain

00:19:18.450 --> 00:19:20.609
that hopefully will never compete with the overall

00:19:20.609 --> 00:19:23.609
coffee market, but will create an opportunity

00:19:23.609 --> 00:19:25.690
to lay the foundation for the future of how coffee

00:19:25.690 --> 00:19:30.150
may be done. And up until that point, an additional

00:19:30.150 --> 00:19:32.890
avenue for people to have to be able to source

00:19:32.890 --> 00:19:37.190
American products. So this is intriguing, T.

00:19:37.309 --> 00:19:42.049
Shane. How long does it take to grow coffee,

00:19:42.049 --> 00:19:47.519
uh, panically. Well, so, um, It depends on the

00:19:47.519 --> 00:19:49.980
variety. There's 134 different varieties and

00:19:49.980 --> 00:19:52.480
coffee's been around for a long time and people

00:19:52.480 --> 00:19:54.180
have been working. Been working on innovative

00:19:54.180 --> 00:19:56.240
ways to make coffee grow faster because it is

00:19:56.240 --> 00:19:58.400
such a such a huge product, right? America is

00:19:58.400 --> 00:20:00.579
this second. The second most drink product in

00:20:00.579 --> 00:20:02.900
America is coffee, so that's a high demand and

00:20:02.900 --> 00:20:04.519
whenever you have a high demand, you start to

00:20:04.519 --> 00:20:06.299
put in a lot of money and scientists to try to

00:20:06.299 --> 00:20:08.559
determine out how to push that demand and and

00:20:08.559 --> 00:20:11.819
create that supply, right? So hydroponics just

00:20:11.819 --> 00:20:15.940
alone set aside the factor of whatever the. the

00:20:15.940 --> 00:20:18.079
produce is or whatever it is you're growing has

00:20:18.079 --> 00:20:21.720
a 50 % faster growth rate than traditional grow

00:20:21.720 --> 00:20:25.000
and anywhere between 30 to 40 % more yield in

00:20:25.000 --> 00:20:27.779
the produce than a traditional grow. So if you

00:20:27.779 --> 00:20:30.119
had a variety that was taken two years to grow

00:20:30.119 --> 00:20:32.460
three years to grow there's a high probability

00:20:32.460 --> 00:20:34.180
if you have the right nutrient mix and you know

00:20:34.180 --> 00:20:35.660
how to do it that you're going to be able to

00:20:35.660 --> 00:20:37.640
grow that half the time say a year year and a

00:20:37.640 --> 00:20:40.480
half. So that's the part we're working on now

00:20:40.480 --> 00:20:43.339
is to scale and we're creating franchise opportunities

00:20:43.339 --> 00:20:45.539
for veterans to be able to you know, start their

00:20:45.539 --> 00:20:48.000
own farms if they want to. And that allows us

00:20:48.000 --> 00:20:50.160
to kind of scale and grow and meet that need.

00:20:50.819 --> 00:20:53.380
But this is substantially more than traditional

00:20:53.380 --> 00:20:55.640
grow. But again, it's not an apples to apples

00:20:55.640 --> 00:20:57.960
comparison. It's an apples to oranges comparison

00:20:57.960 --> 00:21:00.480
as far as the model. Very, very interesting.

00:21:00.619 --> 00:21:05.059
If people want to know more about Big Guns Coffee,

00:21:05.240 --> 00:21:08.339
where should they go? Yes, sir. So it's biggunscoffee

00:21:08.339 --> 00:21:12.140
.com and all of our social media is at Big Guns

00:21:12.140 --> 00:21:15.940
Coffee. And if they're looking for more information,

00:21:16.019 --> 00:21:19.519
some of the things you've written T .J. Johnson,

00:21:19.680 --> 00:21:23.019
where should they go? They would go to T .Janeinspires

00:21:23.019 --> 00:21:26.000
.com and all social media handles at T .Jane

00:21:26.000 --> 00:21:29.579
Johnson. I want to back up, though, because,

00:21:29.640 --> 00:21:33.779
you know, as a crayon -eating Marine, what the

00:21:33.779 --> 00:21:36.740
heck? Where did you ever think you had enough

00:21:36.740 --> 00:21:40.079
experience to run a business, enough financing

00:21:40.079 --> 00:21:45.630
savvy? Where does that come from? Well, I think...

00:21:46.950 --> 00:21:49.730
It's kind of an oxymoron of the joke made Marines

00:21:49.730 --> 00:21:51.890
right when it comes to the intelligence level

00:21:51.890 --> 00:21:54.109
I think there's something to be said about being

00:21:54.109 --> 00:21:56.289
smart and being tenacious. There's a lot of really

00:21:56.289 --> 00:21:58.130
smart people that I haven't done anything There's

00:21:58.130 --> 00:21:59.529
a lot of really people that aren't that smart

00:21:59.529 --> 00:22:01.430
that have accomplished a lot And I think that

00:22:01.430 --> 00:22:03.970
comes down to the basis of the never quit mentality

00:22:03.970 --> 00:22:06.430
of being a Marine No matter what it is. I mean

00:22:06.430 --> 00:22:08.609
we are the only branch. That's you know one every

00:22:08.609 --> 00:22:11.890
single battle We are winners as a whole we are

00:22:11.890 --> 00:22:14.329
tenacious We are trained to continue to advance

00:22:14.329 --> 00:22:16.349
forward and to never quit and I do I do think

00:22:16.349 --> 00:22:18.190
that if you can take those principles in life

00:22:18.190 --> 00:22:20.569
and you can apply those to entrepreneurship or

00:22:20.569 --> 00:22:23.990
relationships or anything that you do, no matter

00:22:23.990 --> 00:22:26.069
what, the guy that continues to fight is the

00:22:26.069 --> 00:22:27.710
one that continues to win. I think Bella would

00:22:27.710 --> 00:22:31.109
prove that very well in the sense that you can

00:22:31.109 --> 00:22:33.950
do a few people with a tenacious appetite to

00:22:33.950 --> 00:22:36.789
it. to completely dominate can accomplish that.

00:22:36.789 --> 00:22:38.549
And I think that's something that's extremely

00:22:38.549 --> 00:22:40.769
important that, you know, from a takeaway standpoint

00:22:40.769 --> 00:22:42.730
is for people to remember that you just got to

00:22:42.730 --> 00:22:45.049
keep going. You know, life is life. And at the

00:22:45.049 --> 00:22:47.089
end, everything will be OK. I have that competitive

00:22:47.089 --> 00:22:48.849
advantage knowing that on the other side, there

00:22:48.849 --> 00:22:50.730
is something there. So make the best of what

00:22:50.730 --> 00:22:53.430
that is. This is today. Fight through it. Continue

00:22:53.430 --> 00:22:55.089
to push forward, advance, and just make sure

00:22:55.089 --> 00:22:57.170
you've got a great target and head towards that

00:22:57.170 --> 00:22:59.849
target. Well, perseverance really is everything

00:22:59.849 --> 00:23:03.109
and in business you have to hang in there, right?

00:23:03.410 --> 00:23:05.269
Through the ups and the downs and the economy

00:23:05.269 --> 00:23:08.509
and the interest rates and now tariffs and COVID,

00:23:08.849 --> 00:23:12.509
but in business it is about persevering and time

00:23:12.509 --> 00:23:15.789
being on your side if you stay in the fight.

00:23:16.650 --> 00:23:19.890
As you get a chance to talk to a lot of veterans,

00:23:20.940 --> 00:23:23.920
What advice do you give them about finding, and

00:23:23.920 --> 00:23:25.880
these are different issues, right? Finding happiness,

00:23:26.180 --> 00:23:28.880
finding success, starting a business. Pick any

00:23:28.880 --> 00:23:31.200
of those you'd like to close out on. And what

00:23:31.200 --> 00:23:34.900
advice would you give veterans? I would say pick

00:23:34.900 --> 00:23:39.099
your lane. I think, you know, look, the reality

00:23:39.099 --> 00:23:41.619
of life is I stay in a fight because I have a

00:23:41.619 --> 00:23:44.339
daughter. If I didn't have my daughter, you know,

00:23:44.339 --> 00:23:46.460
I probably wouldn't be in the fight. And I say

00:23:46.460 --> 00:23:49.380
that in the sense that I would not tenaciously

00:23:49.380 --> 00:23:51.660
be out trying to build my own business by myself.

00:23:51.819 --> 00:23:53.880
I think most of us that have served are service

00:23:53.880 --> 00:23:56.180
based people, and we have to have people to serve

00:23:56.180 --> 00:23:59.380
for. And that gives us a mission objective. And

00:23:59.380 --> 00:24:01.319
I think happiness is something that you have

00:24:01.319 --> 00:24:02.940
to take time to really work on yourself. And

00:24:02.940 --> 00:24:04.980
that's a hard thing to do for someone who's service

00:24:04.980 --> 00:24:07.140
based because their fulfillment comes from helping

00:24:07.140 --> 00:24:10.039
others. And it's really hard to be of service

00:24:10.039 --> 00:24:11.720
to yourself. And I think that's probably the

00:24:11.720 --> 00:24:14.319
most challenging thing you could ever do. And

00:24:14.319 --> 00:24:17.680
I think that you have to make a decision on which

00:24:17.680 --> 00:24:19.900
one you want. So when you find happiness, you

00:24:19.900 --> 00:24:22.960
have to learn to serve yourself first in order

00:24:22.960 --> 00:24:25.750
to. to serve anyone for that matter, or to continue

00:24:25.750 --> 00:24:27.910
to live a happy, full life. As far as starting

00:24:27.910 --> 00:24:29.650
a business is concerned, there's a difference

00:24:29.650 --> 00:24:31.569
between being an entrepreneur and a wannapreneur.

00:24:31.990 --> 00:24:33.829
Make your decision on what you wanna be, because

00:24:33.829 --> 00:24:36.309
there is no fun. It is not fun. It's not exciting.

00:24:36.970 --> 00:24:39.710
There's minimal highs compared to the lows. It

00:24:39.710 --> 00:24:42.170
is complete 100 % challenge. You wanna quit every

00:24:42.170 --> 00:24:44.750
day. There's failures all the time. So make sure

00:24:44.750 --> 00:24:47.069
you have a clear, defined plan and objective

00:24:47.069 --> 00:24:49.309
of why you're doing a business. I think most

00:24:49.309 --> 00:24:50.690
people do it with the intentions of thinking

00:24:50.690 --> 00:24:52.170
they're gonna stay in it forever, because it's

00:24:52.170 --> 00:24:54.589
a passion. You know, build an exit, build a strategy

00:24:54.589 --> 00:24:56.950
to get away with it. Just shorten that time and

00:24:56.950 --> 00:24:59.269
hopefully build something that creates a service

00:24:59.269 --> 00:25:01.710
to people. But hopefully a monetary exchange

00:25:01.710 --> 00:25:03.809
allows you to live a life of at least financial

00:25:03.809 --> 00:25:08.410
freedom. Well, teaching Johnson, you are certainly

00:25:08.410 --> 00:25:16.210
a good number one employee for Charlie. We wish

00:25:16.210 --> 00:25:20.200
you her and big guns coffee, nothing. But the

00:25:20.200 --> 00:25:21.839
best, and we thank you for spending a little

00:25:21.839 --> 00:25:24.420
time with Veterans Radio today. Again, sir, it

00:25:24.420 --> 00:25:25.940
was my pleasure, and thank you so much for allowing

00:25:25.940 --> 00:25:27.460
us the opportunity to share our story on your

00:25:27.460 --> 00:25:31.000
platform. We just want to remind you that Veterans

00:25:31.000 --> 00:25:36.000
Radio podcasts are available on all your favorite

00:25:36.000 --> 00:25:40.059
streaming platforms, including RSS .com, Apple

00:25:40.059 --> 00:25:44.900
Podcasts, Spotify, YouTube Podcasts, I Heart

00:25:44.900 --> 00:25:48.990
Radio, and Reeves Across America Radio. So wherever

00:25:48.990 --> 00:25:52.470
you are, you can find us, whether it's on your

00:25:52.470 --> 00:25:54.970
mobile phone or your computer or your laptop

00:25:54.970 --> 00:25:59.150
or tablet, but listen in to Veterans Radio Podcast.

00:25:59.269 --> 00:26:01.609
We post something new every week, and you're

00:26:01.609 --> 00:26:05.230
going to find it informative. And I want to thank

00:26:05.230 --> 00:26:07.430
everybody for listening to Veterans Radio today.

00:26:07.549 --> 00:26:10.849
I am Jim Fossone. It's been a pleasure to be

00:26:10.849 --> 00:26:13.670
your host. I'm a Veterans Disability Lawyer at

00:26:13.670 --> 00:26:16.130
Legal Help for Veterans, and you can reach us

00:26:16.130 --> 00:26:22.400
at 800 693 -4800 or legalhelpforveterans .com

00:26:22.400 --> 00:26:25.359
on the web. You can follow Veterans Radio on

00:26:25.359 --> 00:26:28.400
Facebook and listen to its podcasts and internet

00:26:28.400 --> 00:26:32.980
radio shows by visiting us at veteransradio .org.

00:26:33.240 --> 00:26:36.940
That's veteransradio .org. We again want to thank

00:26:36.940 --> 00:26:40.059
our national sponsors, the National Veterans

00:26:40.059 --> 00:26:45.480
Business Development Council, NVBDC .org, Legal

00:26:45.480 --> 00:26:48.849
Help for Veterans, A Veterans Disability Law

00:26:48.849 --> 00:26:53.950
Firm with a national practice before the VA can

00:26:53.950 --> 00:26:57.630
help you on your claims and your appeals. It

00:26:57.630 --> 00:27:00.990
can be reached at legalhelpforveterans .com or

00:27:00.990 --> 00:27:08.329
1 -800 -693 -4800. And PuroClean, a leader in

00:27:08.329 --> 00:27:12.150
property emergency services. It's the paramedics

00:27:12.150 --> 00:27:15.940
of property damage. providing water damage remediation,

00:27:16.240 --> 00:27:19.880
flood water removal, fire and smoke damage remediation,

00:27:20.240 --> 00:27:24.019
mold and biohazard cleanups. You can reach them

00:27:24.019 --> 00:27:31.700
at pureclean .com or 800 -775 -7876. We also

00:27:31.700 --> 00:27:34.640
want to thank our local sponsors. This would

00:27:34.640 --> 00:27:40.480
include the Charles S. Kettles chapter of the

00:27:40.480 --> 00:27:43.319
Vietnam Veterans of America. That's chapter 310.

00:27:44.640 --> 00:27:48.900
VFW, Graf O 'Hara Post 423, the American Legion,

00:27:49.380 --> 00:27:52.900
Erwin Preskin Post 46 in Ann Arbor as well, the

00:27:52.900 --> 00:27:55.720
VA Ann Arbor Health Care System, and certainly

00:27:55.720 --> 00:27:58.819
the National Vietnam Veterans of America Association.

00:27:59.500 --> 00:28:02.119
You can be a sponsor by going to veteransradio

00:28:02.119 --> 00:28:06.539
.org, clicking on the About Us and our sponsors,

00:28:06.680 --> 00:28:09.640
and help us out. Keep this program alive for...

00:28:09.630 --> 00:28:14.390
the 21 and 22 years. Keep us going for another

00:28:14.390 --> 00:28:15.609
20. Thank you.
