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All across America and around the world, this is Veterans Radio.

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And now, your host for today's program, Dale Throneberry.

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And welcome to Veterans Radio.

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My name is Dale Throneberry, a War Officer helicopter pilot in Vietnam, 1969.

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Welcome to our program today. I am very excited to have you on.

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It's all about a lot of entrepreneurs.

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And we're going to be talking with a regular general, John Colavi.

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And he has written a book titled No Soldier Left Behind.

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It's a really cool story.

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I'm anxious to talk to him on the air about his experiences, not only in the military, but afterwards,

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because he's heavily involved in charity events and all kinds of different support things for veterans.

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I think hence the title No Soldier Left Behind.

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That's a great read. We also have a toward the end of the program,

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we're going to be talking with another group from the Heritage Distilling Company.

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And this is going to be Drew and Sarah Kellerman's story of their involvement with that.

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They have just come out with a new war dogs edition of their whiskey, I guess you could say.

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And so we're going to be talking about them and how they got started in that business.

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And we're also going to be welcoming a new sponsor today.

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And the new sponsor is Puro Clean.

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And Puro Clean is a company leader in the property emergency services, helps families and businesses

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overcome the devastating setbacks caused by water fire mold and other conditions.

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They are known as the paramedics of property damage.

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They provide water damage remediation, flood water removal, fire and smoke damage remediation,

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mold removal and biohazard cleanup.

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So we're really happy to have them here.

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They also have a very special program of a franchises for veterans in which they offer 25% off their normal franchise fee.

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And my partner Jim Fauston sent me a pre recorded interview that he did with one of their franchisees that we will be playing later on during the program.

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So again, this is one of their statements from their website is Puro Clean is one of the nation's leading restoration franchise networks.

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And it is made up of entrepreneurs just like you.

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And the number if you're interested in finding out more information is 800 351 2282.

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That's 800 351 2282.

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Or you can go to pure clean.com P U R O C L E I C L E A N dot com.

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Well, we're real happy to have another sponsor always helps us out as we want to try to expand expand our world of affiliate stations out there and always helps to have sponsors to help us do that.

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While I'm talking about sponsors, I better get into our regular sponsors.

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So first of all, we have legal help for veterans specializing in veterans disability claims, give legal help a call at 800 693 4800 or go to their website legal help for veterans.com.

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The National Veterans Business Development Council, better known as NVB DC is the nation's leading third party authority for certification of veteran owned businesses.

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For more information, go to their website and VB DC dot org or give them a call at 888 2378 433.

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The Charles S. Kettles VA Medical Center here in Ann Arbor, Michigan, for more information, go to va.gov slash and Arbor health care.

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The Vietnam Veterans of America never again will one generation of veterans abandon another.

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For more information, go to their website VV a dot org.

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Locally the Irwin Prescor and American Legion post 46 and the Charles S. Kettles Vietnam Veterans of America chapter 310 both of Ann Arbor, Michigan.

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Hey, if you'd like to support veterans radio, please go to our website veterans radio dot org and click on the donate button.

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Thanks in advance for your support. Now let's get right into the program.

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So joining me right now by the magic technology of phone is Brigadier General John G. Colavi.

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John is from Michigan and we'll talk about that a little bit as we get in there.

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But he and his co author, let's see, I've got Dr. Donald steel as the co author of the book, no soldier left behind.

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So let's give a veterans radio welcome to John Colavi. Hi, John.

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Thank you so much. I appreciate it.

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Hey, it's really great to get to get you on the program after reading your book. I figured I had to talk to you.

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Well, thank you.

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And let me tell you the reason I'm going to jump ahead a little bit. I was just finishing up.

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Reviewing, you know, your book a little bit ago, and I saw that you were in charge of academics at Fort Walters, Texas.

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Yes, I was. I was my side but after Vietnam.

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When were you there?

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I was in Vietnam from January 67 to January 68. And then I went to Fort Walters.

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I stayed there until the end of August 69.

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You must have been my academic leader because I was at Fort Walters almost all of 1968.

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Possibly that would be great.

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I was a red hat, a big red one, you know, they're going to be one.

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Yeah, I was a gold hat.

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Okay. So for our audience, when you went to Fort Walters for the Army primary flight school, they had, I think it was nine, nine companies, something like that.

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And each company had a different colored hat.

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So that's where these colors all come in. So let me go back to the beginning, John, and ask you.

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So you're originally from Michigan. Tell me a little bit about your early life here in the state.

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I grew up in a small town in the northeast side of the state.

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I went to Whittemore Prescott High School.

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It was a consolidated school district of three towns, Whittemore Prescott and Skidway Lake.

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I was sure Skidway Lake. That was considered the wrong side of the tracks, but I loved it.

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Well, it sounded really like a very interesting childhood.

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Yeah, interesting would be an understatement, I guess so, yeah.

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My father left when I was 15, so I was the oldest of four children.

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And my mother and the four kids lived in a one room cabin. We had virtually nothing.

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But we, we all did fine.

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Well, you weren't the biggest person in the world.

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And at your high school, you were talking about that you tried, you know, you played on all sports.

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Well, I went to school at West Branch through the ninth grade.

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And then my sophomore year, they changed districts. I was going to go to Whittemore Prescott.

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I didn't know any students from Whittemore Prescott, but the two things I did know,

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they had very good athletes and they had good sports teams.

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So I decided if I was to be accepted by my new classmates, I'd become an athlete.

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The first thing I did was try it out for the football team. I made the team.

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But at all candor, everyone had tried out for our bandit.

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We never had more than 15 players. And at one time we were down to 12 because of injuries.

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If we'd lost a couple more, we had to pull somebody out of the band.

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I was also in a marching band. So at half time of the game, I'd go to the locker room, take off my football uniform,

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put on my band uniform, go out and perform, change clothes and go back, play the last half of the game.

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We had four clarinet players in the band. I was fourth chair.

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I know you're thinking fourth out of four is not very good, but let me tell you the good part.

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No one, I mean no one ever challenged me for my chair.

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The next thing I did was went off for Junior varsity basketball. I was the shortest guy on the team.

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It didn't take me a long to conclude basketball wasn't my sport.

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The only time the coach put me in the game was if we were ahead by more than 20 points with less than two minutes ago.

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I played three and a half minutes the entire season.

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Next game, baseball. Coach Fagan had a bottle of Kauhavi pitches. Everybody hits.

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Last but not least was my favorite sport, track. Once again, I was the shortest guy on the team.

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And as if it was them, coach, do know maybe a hurdler. He may as well maybe a polebolter. That's the only way I was going to get over those hurdles.

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But I enjoyed all of it.

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I know it just cracks me up because my son is hard to believe now is a retired band director.

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And he was at a small school here in southeast Michigan and he would have football players that would go out and run with the marching band as well.

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And then go back and continue playing the game.

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So that's the story.

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You played offense and defense. I was left out back out of offense and I played safety and defense.

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I loved being part of the team.

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Well, sure. That was the whole thing. I remember I did the similar thing.

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I was an end on offense and I was a safety on defense and you just played the whole game.

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And I loved and probably you did too. I just loved running into people.

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Well, if you were an end, you were much taller than me. I used to be 5'7". I'm shrinking. I'm now 5'6".

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At the rate of going three or four years now, I may be a dwarf.

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I hope not because I'm starting at 6'2". And I'm afraid of where I might end up with that story.

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We are talking here with retired brigadier general John Colavi.

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His book is titled No Soldier Left Behind and I should get to that right now.

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So why the title, John? Why No Soldier Left Behind?

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I was a huge believer in that and I flew many combat missions where we went in to extract soldiers

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in a couple of occasions where they're out of ammo and just down to knives and bayonets

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that are killing each other and we landed right in the middle of full amount.

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I was always a believer you could never direct a soldier to go on a patrol or on a combat mission

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knowing if he were captured, no attempt would be made to retrieve him.

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So we made every attempt. I think if you read the book, of all the missions I flew and I flew over 300 combat missions,

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as I'm sure you did too, I was the lead helicopter of 50 Hueys.

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We flew in Cambodia in the middle of the night. We had an agent report. There were five captured Americans.

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We found the remaining members of their patrol are all shot in the head.

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So we determined they tried to surrender and they killed all but five. They took them captive and we retrieved them.

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We got them out of a village in Cambodia and we flew back into South Vietnam.

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That was my very favorite mission. We accomplished what we were out to do.

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Well, I can certainly understand, John, what you were talking about.

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And it was something I think maybe all of us learned during our time in the service that you never ever left anybody out in a field.

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And, you know, in reading your description of your experiences in Vietnam is very similar.

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The company I was when was a 195th assault helicopter company and we flew chemo camouflage aircraft as a matter of fact, with no identification, no numbers on the aircraft and no identification on us.

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And so we went into Cambodia before it was, you know, popular and official and up north of Tainin and I know you were in Kuchy, which was in Srikor, which is where I was.

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Tainin was in our area of operations and I often see it at Tainin because we pulled counter border.

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We picked up sit reps in the middle of the night from our salary outposts.

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We retrieved wounded soldiers. We brought bodies back. I mean, we did everything we were asked to do and we accomplished it to the best of our ability.

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That's what they say about Army and Eaters above the best.

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That was our job. All right, so you obviously you survived Vietnam.

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I want to go back just a little bit back to your college experiences over at Central Michigan.

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Yep.

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Nobody, my father agreed to pay for my first semester tuition, room and board books, anybody else on my own. And then after the first semester, I was 100% on my own.

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I worked a minimum of three jobs all the way through college. And at one time I actually had five different jobs, but I was able to do it.

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I believe anybody wants to get through college can do it if they want to pay the price and the price is hard work and additional effort.

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Absolutely. I can relate to that. I, before I was in the Army, I didn't have a very good experience college wise.

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As soon as I when I was out, I went back and finished up the bachelor's masters in five, no, what three years.

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Yeah, I got to do a class, go to class and do the work. It's not that hard.

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That's right. Yeah. The jobs were there if you wanted them. I did everything. I worked the as a butcher at a supermarket.

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And then it was a supermarket close at night. I had to clean all the meat cutting machines, which is you know, it's a kind of a job.

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I worked at a fast food restaurant on Sunday afternoons. I drove or hitchhiked and bet on whether or not I had a car to a grocery store that I grew up in.

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And Northern Michigan, I worked there Friday night, Saturday and Sunday, go back to my own pleasant. But it was a great experience.

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I wouldn't trade it for anything. I think it made me appreciate more later in life.

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I agree. And in reading the stories of your experiences at Central Michigan, it sounded similar to a lot of people who went to college. Unfortunately, in the 60s, sometimes that animal house, the movie was the life story of, you know, the fraternity, whatever fraternity you were involved in.

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When I saw that movie, I thought they patterned it after my fraternity, five things, the epsilon. And actually we had a reunion two weeks ago prior to homecoming. All the guys are over 80, but they're still above ground and moving and pretty sharp.

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That's that's that's the great part. When when everybody's above ground, that's that's good. That is terrific. I wanted you, you know, this is kind of a biography autobiography.

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Tell me about your relationship with with Don steel, Donald steel.

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And Don and I were fraternity brothers in college and actually we were roommates for a period of time.

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We lived in the country upstairs in a older house and the elderly couple lived downstairs and four of us lived upstairs.

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And Donald was a very accomplished musician. He kind of worked his way through college playing. He had a band, all the guys that lived there were in the band except me, and they would perform three, four nights a week at bars around while pleasant.

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And they made enough money. He got through it. He is a very talented man. We got to be good friends. And then we lost track of each other. Many years later, Don became one of the premier motivational speakers in the country.

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He was under contract to the company I were for Merrill Lynch, but he came to our office. It was mandatory attendance. And that's how we kind of reacquainted ourselves with each other.

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And one of the times he came to our building and we've gotten to be very close friends.

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Well, I'm sorry he wasn't able to join us on this. We would have gotten some more inside stories on your real behavior at Central Michigan, probably.

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But to move along from there, one of the great things I really enjoyed about the book, John, which is the book is No Soldier Left Behind. It's available everywhere.

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If you wanted it was the use of songs from the era. And I wish I'd had time to put together a mixtape or something of the music that you have in here.

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You've got John Prine in here. You've got clearance, clear water. You've got everything in here. And it was a really great up. It was fun just reading your book.

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That was all Don's idea. Don's a very accomplished singer and musician. He cut it out many years ago. It's really, they all said one with Tammy Winnat and two of his own albums have come out in the last two years.

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And they're both very, very good. And I enjoy listening to them on a regular basis.

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I have to go listen to them. I just opened the book to a page where he uses the song Crazy as a Loon by John Prine.

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That's one of the songs.

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And, you know, many people regarded helicopter pilots especially as being crazy as a loon and many other things that they call us.

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I'd never seen a helicopter before and I was very inquisitive. My first day of flight school, I asked the instructor, I said, what do you do with the engine quits?

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He said, you ought to rotate. I said, what exactly is that? He said, the power, the collective. That's in your left hand. You immediately lower that.

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There's a centrifugal clutch. The transmission releases the blade. The blade becomes free willy. And as long as you maintain your rotor RPM, you guide the aircraft down.

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And I said, what do you do with the rotor quits? He said, very simple. You immediately go into the helicopter pilot's emergency position.

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And I said, what exactly is that? You spread your blade, you spread your blade, you kiss your ass goodbye. I'd never forgot that.

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Oh, the memories of those instructor pilots. I don't know how they put them close.

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Chris Christofferson was a Huey pilot as you know. He flew out of Kuchy, my base camp. I was on one side with a 25th infantry.

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He was on the other side of the airstrip with the 160 portents. And he wrote a song about his flight instructor called Skygate.

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It's a lorry that has not said you the album. I'm sorry, I'm losing it. I'm not being very professional today.

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Yeah, you are. You're having fun. That's what's out.

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That's exactly it. I hated Kuchy. Every time I flew past Kuchy, some guy from the rubber plantation would take a pot shot at us and we couldn't shoot back at him.

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You know, we flew as you know. We were off 52 pilots. We never had more than 46. We were always short pilots. We were flying on gobbly hours.

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And almost every night when we fly, come in, they shoot at us from the village of Kuchy. We could not return fire because they had a pacification program going on.

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These guys are shooting at us night after night. We can't do anything about it. Some of them we have to retaliate. So we came up with a brilliant idea.

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As you know, there's a lot of monkeys in Vietnam. We got a monkey. We put a collar on, a log rope, plodded him with a stick.

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Made this monkey so mean. Everybody that walked by, he wanted to jump on it and bite you.

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Anyway, what we thought he was good at, we took a parachute from the flares and he dropped the illuminator. We took the lanyard, the ropes to connect it and we rigged it easy to get out of harness.

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We put the monkey in harness and we pushed him out broad daylight over the village. Now this monkey is very inquisitive.

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Halfway down, he climbs up the ladder, the ropes got on top of the parachute, neither say it collapsed, he went down like a bank of concrete.

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We got a second monkey. That one was even better than the first one. But we thought he was good already. We dropped him over the village.

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Now the 25th Division, about every two or two and a half weeks, published a newsletter about all the operations going on within our area of operations.

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18.8 m, rabid monkey bite six villagers. Yay, we got back in those F.O.Bs.

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That's the kind of stuff we did for laughs as you were...

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No, I know. I understand it. You're sending 19 to 22, 23 year old boys over there and they're going to think of ways to solve their problems, which is retaliation.

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And I still won't buy Michelin rubber tires again, you know, my son says I have to get

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over it.

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I can't.

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I can't.

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I was very fortunate three and a half months after I arrived in country, the flight, the

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primary flight leader rotate, it was a major and the company commander made me the primary

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flight leader.

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So I got to pick every crew.

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I've talked about the aircraft commanders, the pilots, the crew chiefs and gutters every

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day before all the combat missions we flew.

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And if there were a full suppression mission where you're going in, go out, guns blazing,

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coming out, guns blazing, the guys that I didn't think were upset.

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They loved the action and I love that about them.

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They risked their lives every day of the week and they, but they loved the excitement of

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it.

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I mean, I depended on them to do their job.

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Like they depended on me to fly the aircraft and we had great relationships.

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Well, absolutely, I mean, I can never praise my crew chief enough for keeping me alive.

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I had a reunion in Florida last winter with my former crew chief and my favorite gutter.

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Totally lost my gutter.

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Bob Masterson was my crew chief.

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And we got together for three or four days.

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There was a great reunion.

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He said, I saved your ass on me.

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Okay.

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I said, yes, you did because of me.

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You never had to walk home.

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So we have a great relationship.

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He wrote a book called highest tradition that I'm in that book, I think five times.

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Okay.

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I'm not to check that one out.

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We're talking here with retired brigadier general John Colhabi and his book is titled

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no soldier left behind, which is, you know, for anybody who's been in the military and

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whatever branch it is, you never leave anybody behind.

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So when you got out of the service, well, shortly after you got home from Vietnam and

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you did your tour at Fort Walters, which is probably almost worse probably than Vietnam.

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Actually, I really enjoyed it.

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I love the people in Texas.

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They were very friendly.

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I got to be friends with a lot of locals and I thoroughly enjoyed that assignment.

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I enjoyed every assignment I had.

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The worst one I had was the division I was in and the reserve was chosen for inactivation

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in the early years of the Clinton administration.

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I spent the last few years going around the states of Michigan to Indiana doing closing

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ceremonies on units or in some case, a third generation family members.

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That was my worst assignment.

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That was very sad.

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I'm sure I can certainly relate to that.

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So my point was I was going to say that when you and your wife at the time decided that

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you would take a year off to decide if you wanted to stay and go back to civilian world

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or eventually go back to the Army and you ended up with Merrill Lynch.

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Can you talk us about that a little bit?

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Well, you know, my last assignment at Fort Walters, I was to see your captain in the

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academic division.

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We had a major and sometimes he was there and he, my first day there is the job.

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You're capable of running it.

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I'm capable of running it.

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We both don't have to be here every day.

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So we took turns running the academic unit.

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I had 27 captains that reported to me, but by virtue of time and grade, I was a ranking

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one.

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At the end of the month, I had the most responsibility put in the most time and we all got the same

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pay.

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So I decided what I was going to leave active duty.

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I'd like to find a job that would reward me for my effort and my ability rather than

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those of the masses.

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I turned down multiple offers from General Motors because that didn't fit that criteria.

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Great company, but it wasn't what I was looking for.

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I didn't know much about the brokerage business other than what I learned from a couple of

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my instructors at Fort Walters.

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And it sounded interesting to me.

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I sent letters to the five Maryland office forms that thanks for no thanks.

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The fifth one said we'd like to have you in for an interview.

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And in the early years of the war, if you're in uniform, you got a discounted airfare.

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Later, they told you not to because you'd be harassed.

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Well, this was before that.

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So I flew from Texas to Detroit, Michigan.

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My flight was later arriving.

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I was in khaki uniform.

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I was going to go to my mother's house, put a suit on and go in.

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I had a preliminary interview.

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I have to take two tests.

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One of them had to do with one of the intelligence.

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The flight was late.

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I told my brother, take me straight to the Maryland office.

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I don't want to be late.

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The manager of the office was a former naval officer.

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I think he recognized some of the remnants.

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And I believe that's what got me the job.

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I didn't have any of the traits or experiences they were looking for.

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I had no background other than working at a grocery store and finance, banking, anything

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to do with that, even sales.

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But he gave me an opportunity and that's all I was looking for.

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And I had a wonderful career.

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Five months after leaving Astroduty, I was recruited to come in the Army Reserve and

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infantry-created division headquartered in Lavonia, Michigan at Forman Aviation Unit.

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They were authorized ones, but they didn't have a pilot.

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So I spent the belt and I spent the next year, year and a half writing letters to the world,

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getting an alert hangar itself for Geron� National Guard Base, recruiting pilots, crew

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chiefs, mechanics.

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And I had a hangar full of aircraft.

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Anything can be done if you try hard enough.

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I got aircraft, old Healers, OH-23s from the Boneyard in Arizona.

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I got rebuilt to U.E. from the rebuilt facility in Corpus Christi, Texas.

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I got a fixed-week twin-engine beach baron from the California Department of Natural

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Resources.

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It was all orange naturally.

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We repaid them.

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I got aircraft from the customs that were confiscated in Florida.

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Really problem with those, most of them had salt corrosion.

301
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But we had a hangar full of aircraft.

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We got the job done.

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It was challenging, but it was interesting.

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After Vietnam, buddies of mine had stayed on board and were flying 30, 40 hours a year.

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I was flying two to 300 hours a year in the reserve.

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The funds that they took from the active component, the reserve, we were able to get them.

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The air section, I was in charge of, I think, great pride and saying, we won the Fifth Army

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Aviation Award.

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I don't remember, five or six years in a row, the best aviation company in the country.

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And it may be because all of the guys were Vietnam veterans, all but two had over a thousand

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hours combat time, half were dual-readed, several instructor qualified, all of us became

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extra-readed.

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It was a pleasure to fly with these guys.

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They were good.

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They were pros.

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Wow.

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I wish I'd run into you about 50 years ago.

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Yeah, a while before.

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That would have been great.

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One regret is that when the last time I landed at Carnes Army Airfield in Fort Rocker, Alabama,

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I said, I'm done.

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I just felt like I'd pushed that envelope far enough at that time.

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But I wanted, John, before I let you go, I wanted to find out what you're up to right

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now because I know that you've retired.

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00:29:38,240 --> 00:29:41,360
I think you've retired from Merrill Lynch, according to your book.

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00:29:41,360 --> 00:29:46,000
What is it that you're doing now and how does the no soldier left behind come into play

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again?

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The reason for the book, Don Steel said, of all the people I've known in my life, you

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have by far the most interesting background, I'd like to write a book about you.

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The biggest reason I did it, my wife and I combined, have 15 grandchildren.

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None of them know anything about my background, and only one has ever even asked me about

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it.

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So I wrote the book.

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If my grandkids will know more about me, I'll give a copy of the book and they can read

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00:30:14,440 --> 00:30:15,440
it.

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00:30:15,440 --> 00:30:17,320
I was very fortunate.

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I had a great career at Merrill Lynch.

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I had a great career in the Army.

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And I've always maintained a say that I have been blessed and I really believe that.

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I'm a very positive person.

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00:30:30,000 --> 00:30:31,000
You certainly sound like it.

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I look forward to, I'd like to look forward to meeting you in person since I noticed that

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you have a Michigan phone number.

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Maybe we can arrange that.

345
00:30:40,200 --> 00:30:43,720
Yeah, I live in White Lake, Tautra.

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Okay.

347
00:30:44,720 --> 00:30:50,240
Well, I thought it was between Waterford and Heartland, not far from Brighton, very close

348
00:30:50,240 --> 00:30:52,640
to Milford, at the small community.

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I've been there 53 years.

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I'll die there.

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00:30:55,840 --> 00:31:01,560
And I also take great pride in saying I've been the president of the White Lake Tautra

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Civil Service Board.

353
00:31:03,040 --> 00:31:05,520
This is my 46th year.

354
00:31:05,520 --> 00:31:10,520
So I do the testing and the interviews for the place of fire department, promotion boards,

355
00:31:10,520 --> 00:31:12,360
grievance hearings, and so on.

356
00:31:12,360 --> 00:31:14,960
That's my contribution to my community.

357
00:31:14,960 --> 00:31:17,080
Well, you're doing a great job, John.

358
00:31:17,080 --> 00:31:20,120
And I want to thank you so much for being on Veterans Radio.

359
00:31:20,120 --> 00:31:22,440
The book is No Soldier Left Behind.

360
00:31:22,440 --> 00:31:27,720
I strongly encourage, especially our Vietnam-era veterans out there listening to check this

361
00:31:27,720 --> 00:31:28,720
out.

362
00:31:28,720 --> 00:31:33,440
I mean, if you were listening earlier on and you got me laughing, there's some stuff in

363
00:31:33,440 --> 00:31:37,760
here that will just crack you up in addition to the serious stories.

364
00:31:37,760 --> 00:31:40,240
So John, thank you very much for being on Veterans Radio.

365
00:31:40,240 --> 00:31:45,280
I'm looking forward to meeting you and hopefully having you on again in the future.

366
00:31:45,280 --> 00:31:46,280
You have my number.

367
00:31:46,280 --> 00:31:47,280
Call me anytime.

368
00:31:47,280 --> 00:31:48,960
I'll drive to wherever you're at.

369
00:31:48,960 --> 00:31:53,560
I retired from Peral Age at the end of 2017.

370
00:31:53,560 --> 00:31:56,320
But I own a number of businesses and that's spent.

371
00:31:56,320 --> 00:31:57,320
I don't golf.

372
00:31:57,320 --> 00:31:59,040
I own three golf courses.

373
00:31:59,040 --> 00:32:02,640
Someday I'll tell you my theory why I stopped buying golf courses.

374
00:32:02,640 --> 00:32:06,320
But I would love to have the opportunity to meet you personally.

375
00:32:06,320 --> 00:32:07,320
You have my number.

376
00:32:07,320 --> 00:32:08,320
Call me.

377
00:32:08,320 --> 00:32:09,320
You're available.

378
00:32:09,320 --> 00:32:13,360
Okay, John, thank you very, very much for being on the program today.

379
00:32:13,360 --> 00:32:17,160
Again, the book No Soldier Left Behind is available everywhere.

380
00:32:17,160 --> 00:32:19,080
I encourage all of you to read this.

381
00:32:19,080 --> 00:32:25,480
It's very enlightening and it's also very uplifting and it's very motivational too.

382
00:32:25,480 --> 00:32:33,400
So I just want to say what I think of that Afghanistan debacle and the way we left there,

383
00:32:33,400 --> 00:32:36,480
that saddens me and actually sickens me.

384
00:32:36,480 --> 00:32:39,720
That would have never happened in our era and our day.

385
00:32:39,720 --> 00:32:41,960
It just wouldn't have happened.

386
00:32:41,960 --> 00:32:45,640
It saddens me that we left so many good people behind.

387
00:32:45,640 --> 00:32:47,840
But anyway, we'll move on.

388
00:32:47,840 --> 00:32:49,360
Thank you so much for being here.

389
00:32:49,360 --> 00:32:54,160
It's been an honor, a pleasure, and I look forward to meeting you personally at your

390
00:32:54,160 --> 00:32:55,160
caveat.

391
00:32:55,160 --> 00:32:56,160
Thank you, sir.

392
00:32:56,160 --> 00:32:57,160
All right.

393
00:32:57,160 --> 00:32:58,160
Thank you, sir.

394
00:32:58,160 --> 00:32:59,160
All right.

395
00:32:59,160 --> 00:33:00,800
We're going to take a quick break here.

396
00:33:00,800 --> 00:33:04,360
As I mentioned earlier on at the beginning of the program, now we have a new sponsor,

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00:33:04,360 --> 00:33:11,280
Puro Clean, and my partner, Jim Faustone, interviewed Jesse Wines, who is one of the

398
00:33:11,280 --> 00:33:13,760
franchisees for Puro Clean.

399
00:33:13,760 --> 00:33:17,040
So we're going to play that interview.

400
00:33:17,040 --> 00:33:21,640
And then after the interview, we'll play our Medal of Honor segment, and then we will

401
00:33:21,640 --> 00:33:27,280
come back and we will join where they go, Drew and Sarah Kellerman from the Heritage

402
00:33:27,280 --> 00:33:29,040
Distilling Company.

403
00:33:29,040 --> 00:33:30,760
So you're listening to Veteran Radio.

404
00:33:30,760 --> 00:33:34,440
We'll be back live again in about seven or eight minutes.

405
00:33:34,440 --> 00:33:35,440
All right.

406
00:33:35,440 --> 00:33:39,480
You are listening to Veteran Radio.

407
00:33:39,480 --> 00:33:45,280
This is Veteran Radio's spotlight on Puro Clean and its franchisees.

408
00:33:45,280 --> 00:33:50,480
Puro Clean is a leader in property emergency services, helping families and businesses

409
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overcome the devastating setbacks caused by water, fire, mold, and other conditions that

410
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result in property damage.

411
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412
00:34:03,760 --> 00:34:06,960
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413
00:34:06,960 --> 00:34:14,400
It provides water damage remediation, flood water removal, fire and smoke damage remediation,

414
00:34:14,400 --> 00:34:19,000
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415
00:34:19,000 --> 00:34:21,400
PuroClean.com is where you can check this out.

416
00:34:21,400 --> 00:34:24,840
And by the way, there's a Veterans discount on the franchise.

417
00:34:24,840 --> 00:34:29,920
But today we get to talk to two business owners, Jesse and Jennifer Wine.

418
00:34:29,920 --> 00:34:31,000
Welcome to Veterans Radio.

419
00:34:31,000 --> 00:34:32,000
Thank you.

420
00:34:32,000 --> 00:34:33,640
We're happy to be here.

421
00:34:33,640 --> 00:34:34,640
Thank you.

422
00:34:34,640 --> 00:34:41,120
Well, we're going to talk a little later about your time in the Wisconsin National Guard.

423
00:34:41,120 --> 00:34:45,920
Jesse, you served, I think it was eight years, came out as a sergeant.

424
00:34:45,920 --> 00:34:51,280
Jennifer, I think you had a 12-year career in the Army National Guard, and we want to

425
00:34:51,280 --> 00:34:53,840
talk about those experiences.

426
00:34:53,840 --> 00:35:00,480
But here we're talking to you specifically because you are business owners.

427
00:35:00,480 --> 00:35:04,040
You have a franchise with PuroClean.

428
00:35:04,040 --> 00:35:07,240
Why did you settle on a business with PuroClean?

429
00:35:07,240 --> 00:35:10,120
Jennifer, I'm going to toss that one to you.

430
00:35:10,120 --> 00:35:12,640
Sure.

431
00:35:12,640 --> 00:35:20,000
So we decided to go and because we were looking for a franchise that's kind of exhibited

432
00:35:20,000 --> 00:35:23,280
like all of our values.

433
00:35:23,280 --> 00:35:27,560
And when we settled on PuroClean, we had gone to the Meet the Team Day.

434
00:35:27,560 --> 00:35:32,720
And when we walked into the front office for the first time, they had brought all of the

435
00:35:32,720 --> 00:35:34,480
employees out to greet us.

436
00:35:34,480 --> 00:35:37,800
So we got to meet everybody from the top down.

437
00:35:37,800 --> 00:35:43,360
And we were accepted as if we were already family members.

438
00:35:43,360 --> 00:35:49,200
And that experience is very similar to the experience you have as a military member,

439
00:35:49,200 --> 00:35:54,920
no matter where you are, where you come from, if you're in the service, Marines, National

440
00:35:54,920 --> 00:35:58,560
Guard, Army, Navy, it doesn't matter who you are.

441
00:35:58,560 --> 00:36:03,400
You walk into a room with prior service veterans and you are instantly family.

442
00:36:03,400 --> 00:36:07,480
And that is the connection that I felt the moment I walked into PuroClean.

443
00:36:07,480 --> 00:36:10,760
And from that point, there was no other choice.

444
00:36:10,760 --> 00:36:12,280
This was the only place for us.

445
00:36:12,280 --> 00:36:17,240
Well, and I should mention that Steve White, Chief Operating Officer of PuroClean, is

446
00:36:17,240 --> 00:36:21,880
an Army vet, served in the US Army, was a captain.

447
00:36:21,880 --> 00:36:27,800
So he probably had some of those same values and experiences and wanted to make sure that

448
00:36:27,800 --> 00:36:29,000
you felt them as well.

449
00:36:29,000 --> 00:36:30,960
So it's good to hear that you did, Jennifer.

450
00:36:30,960 --> 00:36:33,840
Yes, absolutely.

451
00:36:33,840 --> 00:36:35,800
You know, that gets us to another question.

452
00:36:35,800 --> 00:36:43,240
And I'll toss this, Jesse, your way, which is, what's the best part of owning your own

453
00:36:43,240 --> 00:36:44,240
business?

454
00:36:44,240 --> 00:36:46,520
That's a great question.

455
00:36:46,520 --> 00:36:51,840
Obviously, running, being able to call the shots is important.

456
00:36:51,840 --> 00:36:58,840
Being able to expand my business in the way I want to grow it, to how I want to grow it,

457
00:36:58,840 --> 00:37:04,400
is very important to us as new business owners.

458
00:37:04,400 --> 00:37:08,840
And what's great about that is PuroClean corporate, they don't stand in our way.

459
00:37:08,840 --> 00:37:11,800
They support us and encourage us.

460
00:37:11,800 --> 00:37:19,080
And, you know, sure, you have some bumpers, some guide reels, but it's for your own good.

461
00:37:19,080 --> 00:37:23,960
You know, and so, you know, it's really great.

462
00:37:23,960 --> 00:37:26,280
You know, I enjoy helping people.

463
00:37:26,280 --> 00:37:33,040
You know, it's a very satisfying job to go in and help people with, you know, their homes,

464
00:37:33,040 --> 00:37:37,240
you know, some of their biggest purchase they're ever going to make, you know, and we come

465
00:37:37,240 --> 00:37:40,920
in and when it's destroyed and we rebuild it.

466
00:37:40,920 --> 00:37:46,680
And, you know, it's just a very fulfilling job, you know, and, you know, it's just a

467
00:37:46,680 --> 00:37:54,640
great part of, you know, what I want to do, you know, in my life to help people.

468
00:37:54,640 --> 00:37:57,600
Well, Jesse, you have a long history in construction.

469
00:37:57,600 --> 00:37:59,000
We'll talk a little bit about that later.

470
00:37:59,000 --> 00:38:07,080
But one of the things franchises have are sort of standard operating procedures.

471
00:38:07,080 --> 00:38:09,560
And you're meeting people on the worst day of their life.

472
00:38:09,560 --> 00:38:13,960
They've had a flood, they've had a water break, they've had a fire.

473
00:38:13,960 --> 00:38:16,680
And you've got a process.

474
00:38:16,680 --> 00:38:21,200
Explain how standard operating procedures, not unlike in the Army, kind of help you go

475
00:38:21,200 --> 00:38:24,880
through and fix the worst day of somebody's life.

476
00:38:24,880 --> 00:38:25,880
Sure.

477
00:38:25,880 --> 00:38:28,000
Yeah, you wear a lot of hats.

478
00:38:28,000 --> 00:38:32,320
So your SOPs, you know, we keep them in the trucks, you know, like, hey, we're dealing

479
00:38:32,320 --> 00:38:35,480
with a situation, you know, we got to follow the steps.

480
00:38:35,480 --> 00:38:39,600
You know, it's important because a lot of people don't do this every day.

481
00:38:39,600 --> 00:38:44,280
You know, we can look at a situation and know exactly how it's going to end, you know, two

482
00:38:44,280 --> 00:38:45,280
months from now.

483
00:38:45,280 --> 00:38:47,480
But the homeowners have no idea.

484
00:38:47,480 --> 00:38:53,480
And so we're there to educate, to help, sometimes, a shorter to cry on.

485
00:38:53,480 --> 00:39:00,480
You know, and having guidelines in place, your SOPs, it just helps when you have no

486
00:39:00,480 --> 00:39:01,480
employees.

487
00:39:01,480 --> 00:39:08,280
It allows the experienced guys to have a resource, just like your dashed chin and your humbies,

488
00:39:08,280 --> 00:39:12,480
you know, you got, where do you go if you need something.

489
00:39:12,480 --> 00:39:17,200
Yeah, I want to, before we're on time, I want to talk about one other thing, is you mentioned

490
00:39:17,200 --> 00:39:22,760
you like helping people, but you get to do it in your community in Wisconsin.

491
00:39:22,760 --> 00:39:29,280
Talk a little bit about how that's the most, certainly a satisfying part of the business.

492
00:39:29,280 --> 00:39:31,720
Yeah, I don't know.

493
00:39:31,720 --> 00:39:33,800
Jim, you want, okay, I'll take it.

494
00:39:33,800 --> 00:39:36,280
Well, I mean, you know, why'd we join the Army?

495
00:39:36,280 --> 00:39:40,880
We wanted to help, we wanted to serve, you know, we joined the National Guard, you know,

496
00:39:40,880 --> 00:39:44,000
we helped people in our own communities through disasters.

497
00:39:44,000 --> 00:39:49,560
And I've been deployed on multiple scenarios and fields of operation, but you know, nothing

498
00:39:49,560 --> 00:39:51,280
beats helping your neighbors.

499
00:39:51,280 --> 00:39:53,960
You know, it's a very satisfying feeling.

500
00:39:53,960 --> 00:40:00,400
Well, let's, let's point people to, if they're interested, you can go to PuroClean.com, read

501
00:40:00,400 --> 00:40:03,600
more about what this business opportunity looks like.

502
00:40:03,600 --> 00:40:08,160
As I mentioned earlier, they have a veteran's discount on being able to get in.

503
00:40:08,160 --> 00:40:12,320
So it's PuroClean.com.

504
00:40:12,320 --> 00:40:15,840
The Medal of Honor is the highest award for valor in combat, given a member of the Armed

505
00:40:15,840 --> 00:40:17,600
Forces of the United States.

506
00:40:17,600 --> 00:40:22,080
There have been over 3,400 recipients of the nation's highest award.

507
00:40:22,080 --> 00:40:23,480
This is one of them.

508
00:40:23,480 --> 00:40:28,240
Navy Captain John Cromwell gave his life to preserve the security of his mission.

509
00:40:28,240 --> 00:40:31,720
Details after this.

510
00:40:31,720 --> 00:40:35,600
If you have a VA claim denied by the Board of Veterans Appeals, contact Legal Help for

511
00:40:35,600 --> 00:40:39,800
Veterans at 1-800-693-4800.

512
00:40:39,800 --> 00:40:43,840
They're experts in handling cases before the U.S. Court of Appeals for Veterans Claims.

513
00:40:43,840 --> 00:40:47,560
Their number again, 1-800-693-4800.

514
00:40:47,560 --> 00:40:52,080
Cromwell was aboard the USS Sculpin during the ninth war patrol of that vessel in enemy

515
00:40:52,080 --> 00:40:54,800
controlled waters off Truck Island.

516
00:40:54,800 --> 00:40:58,400
Undertaking this patrol prior to the launching of our first large-scale offensive in the

517
00:40:58,400 --> 00:41:02,760
Pacific, Captain Cromwell possessed secret intelligence information of our submarine

518
00:41:02,760 --> 00:41:09,080
strategy and tactics, scheduled fleet movements, and specific attack plans.

519
00:41:09,080 --> 00:41:13,080
Constantly vigilant and precise in carrying out his secret orders, he moved his undersea

520
00:41:13,080 --> 00:41:18,760
flotilla forward despite savage opposition and established a line of submarines to southeast

521
00:41:18,760 --> 00:41:22,160
ward of the main Japanese stronghold at Truck.

522
00:41:22,160 --> 00:41:26,560
Cool and undaunted as the submarine rocked and battered by Japanese depth charges sustained

523
00:41:26,560 --> 00:41:29,840
terrific battle damage and sank to an excessive depth.

524
00:41:29,840 --> 00:41:34,360
He authorized the Sculpin to surface and engage the enemy in a gunfight, thereby providing

525
00:41:34,360 --> 00:41:36,800
an opportunity for the crew to abandon ship.

526
00:41:36,800 --> 00:41:40,920
Determined to sacrifice himself rather than risk capture and subsequent danger of revealing

527
00:41:40,920 --> 00:41:47,040
plans under Japanese torture or use of drugs, Cromwell stoically remained aboard the mortally

528
00:41:47,040 --> 00:41:49,400
wounded vessel as she plunged to her death.

529
00:41:49,400 --> 00:41:53,000
The Metal of Honor series is a production of Veterans Radio.

530
00:41:53,000 --> 00:41:55,280
Military veterans touch everyone's life.

531
00:41:55,280 --> 00:42:00,560
I'm guessing right now you're thinking of a veteran, a close friend, relative, maybe

532
00:42:00,560 --> 00:42:01,720
it's you.

533
00:42:01,720 --> 00:42:06,480
Even the toughest of us sometimes need help but don't know where to turn for support.

534
00:42:06,480 --> 00:42:09,040
You don't need special training to help a veteran in your life.

535
00:42:09,040 --> 00:42:11,920
We can all help someone going through a difficult time.

536
00:42:11,920 --> 00:42:14,000
Learn how you can be there for veterans.

537
00:42:14,000 --> 00:42:16,960
Visit veteranscrisisline.net.

538
00:42:16,960 --> 00:42:21,960
A message from the U.S. Department of Veterans Affairs.

539
00:42:21,960 --> 00:42:31,040
Hey, we're back here on Veterans Radio and today we've been talking all about entrepreneurs.

540
00:42:31,040 --> 00:42:39,280
Our first guest, John Colavi, another helicopter pilot, but when he got out he worked for Merrill

541
00:42:39,280 --> 00:42:45,880
Lynch for years and was very successful and he's continued offering opportunities to veterans

542
00:42:45,880 --> 00:42:50,120
ever since he got out of the service and so forth.

543
00:42:50,120 --> 00:42:56,880
You just heard Jim doing a little spiel with Puro Clean about their franchise opportunities

544
00:42:56,880 --> 00:43:02,680
for entrepreneurs and joining me right now on the line are some more entrepreneurs.

545
00:43:02,680 --> 00:43:08,920
I'm going to introduce you to Drew and Sarah Kellerman and they are with the Heritage Distilling

546
00:43:08,920 --> 00:43:14,280
Company and they have just come out with a salute.

547
00:43:14,280 --> 00:43:16,880
This is to America's salute, War Dogs Edition.

548
00:43:16,880 --> 00:43:19,160
So let me bring them on here right away.

549
00:43:19,160 --> 00:43:20,480
It's another helicopter pilot.

550
00:43:20,480 --> 00:43:23,200
So if I start laughing again, folks, I apologize.

551
00:43:23,200 --> 00:43:25,960
It's just too much talking to broderheads.

552
00:43:25,960 --> 00:43:27,040
I love it.

553
00:43:27,040 --> 00:43:32,520
So Sarah and Drew, Sarah first, welcome to Veterans Radio.

554
00:43:32,520 --> 00:43:33,520
Thank you, Dale.

555
00:43:33,520 --> 00:43:37,680
True pleasure to be on the show and thank you so much for all that you are doing for veterans

556
00:43:37,680 --> 00:43:38,680
and veterans causes.

557
00:43:38,680 --> 00:43:40,840
It's a true privilege to be asked.

558
00:43:40,840 --> 00:43:46,080
Thank you for your interest in the distillery and Sir, especially being a former instructor

559
00:43:46,080 --> 00:43:52,560
at Fort Rocker, Alabama, those are memories that are near and near to my heart and serenity

560
00:43:52,560 --> 00:43:55,960
for your bio was very fun for me and it's just a pleasure to talk with you and I thank

561
00:43:55,960 --> 00:43:58,200
you sincerely for your service.

562
00:43:58,200 --> 00:44:02,640
Thank you and to remind our audience, you also flew helicopters.

563
00:44:02,640 --> 00:44:03,640
I did.

564
00:44:03,640 --> 00:44:10,560
I was lucky enough to be assigned UH-60 Blackhawks and I flew that at Schofield Barracks on the

565
00:44:10,560 --> 00:44:14,400
beautiful island of Oahu for about four years.

566
00:44:14,400 --> 00:44:18,600
I know it was tough duty but someone had to do it right.

567
00:44:18,600 --> 00:44:23,880
And then transition over to the EH-60 platform and finish my career over at Fort Wachuken,

568
00:44:23,880 --> 00:44:24,880
Arizona.

569
00:44:24,880 --> 00:44:25,880
Okay.

570
00:44:25,880 --> 00:44:29,000
And husband Drew, Drew, welcome to Veterans Radio.

571
00:44:29,000 --> 00:44:30,560
Dale, a pleasure.

572
00:44:30,560 --> 00:44:31,560
Thank you very much.

573
00:44:31,560 --> 00:44:34,520
Thank you and tell me a little bit about your background.

574
00:44:34,520 --> 00:44:39,680
I know that both of you met each other as second lieutenants at the University of Colorado,

575
00:44:39,680 --> 00:44:40,680
the ROTC program.

576
00:44:40,680 --> 00:44:47,120
Yeah, we were both commissioned out of the ROTC program, met there as cadets in training.

577
00:44:47,120 --> 00:44:49,680
We proceeded then into active duty.

578
00:44:49,680 --> 00:44:54,440
Both of us were able to go the honor of being regular Army commissions and so we ice her

579
00:44:54,440 --> 00:44:59,240
to the infantry, light infantry with 27th Infantry Wolfhounds and at the 25th Infantry

580
00:44:59,240 --> 00:45:04,360
Division Light in Schofield and as part of the Army and Marine Couples program, that

581
00:45:04,360 --> 00:45:08,960
allowed Sarah to get out of a forced deployment to Korea to come join me in Hawaii.

582
00:45:08,960 --> 00:45:12,280
Oh, her fellow pilots weren't real happy about that.

583
00:45:12,280 --> 00:45:18,200
But we both, yeah, we ended up both at the 25th Infantry.

584
00:45:18,200 --> 00:45:23,640
She was with the Salt Battalion and I was with the infantry company and we trained together

585
00:45:23,640 --> 00:45:25,320
all the time actually, which was a lot of fun.

586
00:45:25,320 --> 00:45:26,320
My guys loved it.

587
00:45:26,320 --> 00:45:30,200
They knew that if we ever really got in trouble, we had our unit was going to get pulled out

588
00:45:30,200 --> 00:45:33,280
because we had a pilot who was really going to get us in it.

589
00:45:33,280 --> 00:45:34,280
Right, yeah.

590
00:45:34,280 --> 00:45:37,960
We were newly married and I was motivated to come get him wherever he was at.

591
00:45:37,960 --> 00:45:38,960
So that's right.

592
00:45:38,960 --> 00:45:39,960
Yeah.

593
00:45:39,960 --> 00:45:40,960
We were on the airfield there.

594
00:45:40,960 --> 00:45:41,960
Yeah.

595
00:45:41,960 --> 00:45:43,520
Well, I think that's great.

596
00:45:43,520 --> 00:45:44,520
That's great.

597
00:45:44,520 --> 00:45:49,080
So let me get into this thing about this heritage distilling company.

598
00:45:49,080 --> 00:45:52,240
Who would like to tell me the history of this?

599
00:45:52,240 --> 00:45:54,240
Sure, I'd be happy to.

600
00:45:54,240 --> 00:45:55,680
Yeah, go ahead, Sarah, please.

601
00:45:55,680 --> 00:46:00,640
Yeah, I know we've got a limited time here, so we'll make it rather brief, but we have

602
00:46:00,640 --> 00:46:05,040
a president and CEO who are also a married couple, Jennifer and Justin Stiefel and I

603
00:46:05,040 --> 00:46:08,600
met Jennifer on a field trip when our boys were in the first grade.

604
00:46:08,600 --> 00:46:13,600
Our sons are about to turn 21 this year, so it's been a very long and fruitful friendship.

605
00:46:13,600 --> 00:46:19,480
And as friendships grow, the moms get, moms enjoy each other's company, the kids get along.

606
00:46:19,480 --> 00:46:21,520
The next step is to see if the husbands get along, right?

607
00:46:21,520 --> 00:46:27,160
So we were, hadn't known them for very long, had them over the house for dinner, a beautiful

608
00:46:27,160 --> 00:46:31,880
spring night in the Pacific Northwest and we were deep in our cups, the whiskey and the

609
00:46:31,880 --> 00:46:37,920
cigars were flowing and Justin held his glass up to the night sky and said, this is great

610
00:46:37,920 --> 00:46:40,000
whiskey but we can do it better.

611
00:46:40,000 --> 00:46:44,560
We had no idea what he was talking about, but Washington State was just about to allow

612
00:46:44,560 --> 00:46:50,760
the rule of change for that craft facilities could be allowed and legal in Washington State.

613
00:46:50,760 --> 00:46:54,360
And so I said, if we're going to do this, we need to get ahead of the game and get ahead

614
00:46:54,360 --> 00:46:57,600
of the ball game and beat everybody else to the punch.

615
00:46:57,600 --> 00:47:02,760
So we were fascinated by the idea, weren't quite sure if you were serious or not.

616
00:47:02,760 --> 00:47:07,400
And the next morning when the haze of the previous night were off, so to speak, we had

617
00:47:07,400 --> 00:47:12,320
a multiple page business plan in our inboxes and during I looked at each other and we said,

618
00:47:12,320 --> 00:47:15,600
my goodness, these people were serious.

619
00:47:15,600 --> 00:47:19,600
And we learned rather quickly that the steeples are people of action and a lot of people talk

620
00:47:19,600 --> 00:47:23,320
about starting their own business or person in the American dream.

621
00:47:23,320 --> 00:47:28,680
These are people of action and we thought, what a fantastic entrepreneurial idea.

622
00:47:28,680 --> 00:47:31,280
Let's hitch our cart to their wagon, if you will.

623
00:47:31,280 --> 00:47:35,440
And 13 years later here we are, we're the most awarded craft distillery in North America

624
00:47:35,440 --> 00:47:36,440
for the last decade.

625
00:47:36,440 --> 00:47:41,760
So we're really proud of not only having survived COVID and being on the other side of that

626
00:47:41,760 --> 00:47:45,840
fence, a lot of small companies didn't make it, but we persevered.

627
00:47:45,840 --> 00:47:48,720
It's going to be on the other side of that fence and we're just proud of the quality

628
00:47:48,720 --> 00:47:49,760
that we're producing.

629
00:47:49,760 --> 00:47:53,440
And great to be here and share a story.

630
00:47:53,440 --> 00:47:54,440
Yeah.

631
00:47:54,440 --> 00:47:55,440
Well, it is.

632
00:47:55,440 --> 00:47:57,640
So, Drew, how did you feel about this?

633
00:47:57,640 --> 00:47:59,640
What were you doing before Paradig?

634
00:47:59,640 --> 00:48:02,120
Yeah, no, it's a great question.

635
00:48:02,120 --> 00:48:05,560
So, you know, Sarah had been doing some my jobs.

636
00:48:05,560 --> 00:48:10,120
She was a state-owned mom for many, many years and had re-entered the workforce and was doing

637
00:48:10,120 --> 00:48:16,280
some small projects with some local communities, companies and nonprofits.

638
00:48:16,280 --> 00:48:22,560
And I had my own firm as an investment advisor, financial planner, doing retirement planning,

639
00:48:22,560 --> 00:48:24,120
and so kind of set my own schedule.

640
00:48:24,120 --> 00:48:27,600
So when this opportunity came along, you know, being an entrepreneurial, we jumped at it.

641
00:48:27,600 --> 00:48:29,760
We thought this sounded just fantastic.

642
00:48:29,760 --> 00:48:31,280
We had no idea how to get started.

643
00:48:31,280 --> 00:48:36,000
And none of the four of us came from the spirits or beverage background in any way.

644
00:48:36,000 --> 00:48:41,720
So Justin's a chemical engineer and an attorney.

645
00:48:41,720 --> 00:48:45,040
So he's got those two disciplines, which actually are a perfect pairing for the distilling

646
00:48:45,040 --> 00:48:46,520
industry.

647
00:48:46,520 --> 00:48:50,440
And so we just literally started learning, took some classes, read a bunch of books,

648
00:48:50,440 --> 00:48:54,440
bought us still, got some commercial space, raised some money, you know, wrote strokes

649
00:48:54,440 --> 00:48:57,680
and big checks, you know, a big gulp.

650
00:48:57,680 --> 00:49:03,400
But no, it really was a small startup, you know, community-supported, community-driven.

651
00:49:03,400 --> 00:49:07,800
We decided to call ourselves Heritage Distilling Company because we want to celebrate the heritage

652
00:49:07,800 --> 00:49:09,240
of whatever community we're in.

653
00:49:09,240 --> 00:49:12,200
And, you know, the tagline is every spirit has a story.

654
00:49:12,200 --> 00:49:15,520
We really wanted to create something unique and different, create an experience for our

655
00:49:15,520 --> 00:49:19,120
customers, create the highest quality spirits we could, even though we didn't know what

656
00:49:19,120 --> 00:49:21,160
we were doing when we started.

657
00:49:21,160 --> 00:49:22,840
And then also create the spaces.

658
00:49:22,840 --> 00:49:27,200
We have tasting rooms, six of them now, that we're visually intoxicating, you know, for

659
00:49:27,200 --> 00:49:32,680
people to come in and really enjoy and celebrate their community when they come in.

660
00:49:32,680 --> 00:49:40,800
Well, it sounds like you're doing a really wonderful job of, you know, not only as entrepreneurs,

661
00:49:40,800 --> 00:49:47,120
but offering up a good product for those people who like, you know, like they're fine whiskey

662
00:49:47,120 --> 00:49:49,200
and bourbon and so forth.

663
00:49:49,200 --> 00:49:50,480
And you mentioned that.

664
00:49:50,480 --> 00:49:54,440
But tell me about the service to America salute that you're doing.

665
00:49:54,440 --> 00:49:56,440
That's what got my attention.

666
00:49:56,440 --> 00:49:58,520
Yeah, absolutely.

667
00:49:58,520 --> 00:50:01,400
Well, real quick backstory on that.

668
00:50:01,400 --> 00:50:03,560
So we're in Gig Harbor, Washington.

669
00:50:03,560 --> 00:50:07,120
We're small, little town, but we're in the shadow of Joint Base Lewis McCord, or Fort

670
00:50:07,120 --> 00:50:08,120
Lewis.

671
00:50:08,120 --> 00:50:13,320
And the Air Force Base McCord just down the street from us.

672
00:50:13,320 --> 00:50:19,880
And a couple of years after we'd gotten started as a distillery, we had a company sergeant

673
00:50:19,880 --> 00:50:24,240
major from First Special Forces Group, which is headquartered out of Fort Lewis.

674
00:50:24,240 --> 00:50:28,320
They came walking into our office one day and said, hey, I love what you guys do.

675
00:50:28,320 --> 00:50:29,320
Love your whiskey.

676
00:50:29,320 --> 00:50:34,240
Love to partner up with you and do a tribute whiskey to the First Special Forces Group that

677
00:50:34,240 --> 00:50:39,440
can then, of course, the proceeds can support the nonprofits that support our unit.

678
00:50:39,440 --> 00:50:43,440
And at the time, 2014, operational tempo was incredible.

679
00:50:43,440 --> 00:50:45,560
You know, the deployment schedule was crazy.

680
00:50:45,560 --> 00:50:51,880
There was lots and lots of opportunity, unfortunately, to support Gold Star families at the time

681
00:50:51,880 --> 00:50:53,720
and the other nonprofits.

682
00:50:53,720 --> 00:50:56,520
So we jumped to that chance.

683
00:50:56,520 --> 00:51:00,600
And it was just a fantastic opportunity for Sarah and I as veterans who hadn't really

684
00:51:00,600 --> 00:51:06,000
been connected to the military community to jump back in and be a part of something that

685
00:51:06,000 --> 00:51:08,640
was really meaningful and support First Group.

686
00:51:08,640 --> 00:51:13,240
And they really adopted us as kind of one of the companies that support them and just

687
00:51:13,240 --> 00:51:14,240
really fantastic.

688
00:51:14,240 --> 00:51:19,400
So we got started.

689
00:51:19,400 --> 00:51:23,600
And with that, we've raised about $150,000 of last eight years for them.

690
00:51:23,600 --> 00:51:27,320
But that led to a lot of other folks saying, hey, what about us?

691
00:51:27,320 --> 00:51:29,680
It's nice you guys are supporting First Special Forces Group.

692
00:51:29,680 --> 00:51:36,680
So this past year, about a year ago now, this month, we launched our salute series, which

693
00:51:36,680 --> 00:51:42,760
is a much broader, larger, very top shelf whiskey fundraising project that has both

694
00:51:42,760 --> 00:51:47,880
our special operations salute side of it and the service to America salute side of it,

695
00:51:47,880 --> 00:51:52,920
using our highest quality whiskies to basically it's whiskey that honors the worthy.

696
00:51:52,920 --> 00:51:58,480
It's whiskey designed to honor and celebrate different communities of folks that are willing

697
00:51:58,480 --> 00:52:01,200
to put their lives on the line for us.

698
00:52:01,200 --> 00:52:06,120
And then raise a bunch of money for the nonprofits that directly support them and their families.

699
00:52:06,120 --> 00:52:11,760
I'm running out of time here, so I got to make sure that I get you in here.

700
00:52:11,760 --> 00:52:17,200
So the latest new one is the it's called service to America salute war dogs edition.

701
00:52:17,200 --> 00:52:18,320
So Sarah, why war dogs?

702
00:52:18,320 --> 00:52:19,960
I got two minutes.

703
00:52:19,960 --> 00:52:20,960
Absolutely.

704
00:52:20,960 --> 00:52:25,680
Well, it's a little known fact to a lot of people out there that war dogs have saved.

705
00:52:25,680 --> 00:52:32,240
The current statistic is about 40,000 soldiers since World War II era.

706
00:52:32,240 --> 00:52:37,280
And we've been partnering with fantastic nonprofits who their mission is to treat

707
00:52:37,280 --> 00:52:42,240
those war dogs like the veterans that they should be treated post service, caring for

708
00:52:42,240 --> 00:52:45,640
them, paying for health care needs, that sort of thing.

709
00:52:45,640 --> 00:52:49,120
It's a very much overlooked segment of the population.

710
00:52:49,120 --> 00:52:51,080
They're four-legged warriors, quite frankly.

711
00:52:51,080 --> 00:52:55,040
And in Vietnam, I'm sure you're well aware, there were dogs there and they were left

712
00:52:55,040 --> 00:52:56,040
behind.

713
00:52:56,040 --> 00:52:59,680
And we've talked to some of those folks and they still can't get through a sentence without

714
00:52:59,680 --> 00:53:03,560
breaking down talking about their war dogs.

715
00:53:03,560 --> 00:53:06,000
We were really in passion to start this.

716
00:53:06,000 --> 00:53:14,000
Our technical advisor, Rick Hogg is a almost 30 year US Army special forces veteran.

717
00:53:14,000 --> 00:53:16,240
He had a war dog named Dukoe.

718
00:53:16,240 --> 00:53:18,600
His paws on the label.

719
00:53:18,600 --> 00:53:24,480
It's 98.6 proof to honor the temperature of the human body for all the lives saved.

720
00:53:24,480 --> 00:53:29,360
35 years, age 35 years and dog years, which we were pleased the federal government let

721
00:53:29,360 --> 00:53:30,360
us put on the label.

722
00:53:30,360 --> 00:53:33,400
So we just want to honor that very special population.

723
00:53:33,400 --> 00:53:34,400
Okay.

724
00:53:34,400 --> 00:53:38,400
So for people who want to find out more, they go to Heritage.

725
00:53:38,400 --> 00:53:39,400
www.saluteseries.com.

726
00:53:39,400 --> 00:53:40,400
All right.

727
00:53:40,400 --> 00:53:41,400
Saluteseries.com.

728
00:53:41,400 --> 00:53:46,520
And if it's legal, you will send it to them.

729
00:53:46,520 --> 00:53:47,520
That's right.

730
00:53:47,520 --> 00:53:50,160
We ship direct to 45 states across the country.

731
00:53:50,160 --> 00:53:53,040
And so appreciate the opportunity to be on the show, Dale, and all your support.

732
00:53:53,040 --> 00:53:54,720
All right, thank you very much.

733
00:53:54,720 --> 00:53:55,720
Thank you.

734
00:53:55,720 --> 00:53:59,720
I'm sorry to make this short, but we are coming up to our regular.

735
00:53:59,720 --> 00:54:02,280
This week, it's going to be America the Beautiful.

736
00:54:02,280 --> 00:54:04,920
And it's going to be Alan Jackson's version.

737
00:54:04,920 --> 00:54:06,640
So next week is our benefits program.

738
00:54:06,640 --> 00:54:10,200
I encourage everybody to tune in next Sunday to find out what's going on.

739
00:54:10,200 --> 00:54:35,200
Well then you are dismissed.

740
00:54:35,200 --> 00:54:50,360
That's right.

741
00:54:50,360 --> 00:54:57,640
Thank you.

742
00:54:57,640 --> 00:55:15,640
God shed his grace only and crowned the good with brotherhood from sin to shallowness.

743
00:55:15,640 --> 00:55:30,640
O youth, for a page you drew that sees beyond the years,

744
00:55:30,640 --> 00:55:43,640
thy laughter bastard is green, undemmed by human tears.

745
00:55:43,640 --> 00:56:09,640
America, America, God shed his grace only and crowned the good with brotherhood from sin to shallowness.

746
00:56:09,640 --> 00:56:27,640
And crowned by good with brotherhood from sin to shining sea.

747
00:56:27,640 --> 00:56:43,640
Oh beautiful.

