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All across America and around the world, this is Veterans Radio.

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This is Veterans Radio.

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Welcome to Veterans Radio.

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I am Jim Fossone.

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I'm the officer of the deck today.

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We've got some great programs for you.

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I think you'll find very interesting.

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We always want to remind you you can find more about Veterans Radio at its Facebook site

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or at the web.

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VeteransRadio.org is our new URL, VeteransRadio.org.

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Where we're on the web 24-7, you can find a lot of our podcasts there as well.

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We post new ones every Tuesday, so you can get a new story, a new interview, something

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you didn't know before by going to VeteransRadio.org.

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And before we get started, we want to thank our sponsors.

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First up, we want to thank National Veteran Business Development Council, NVBDC.org.

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It was established to certify both service disabled and veteran owned businesses.

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You'll find out how they can help your business by going to NVBDC.org.

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We want to thank Legal Help for Veterans.

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Legal Help for Veterans fights for veterans disability rights all across the nation.

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You can reach them at 800-693-4800 or on the web at LegalHelpForVeterans.com.

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This is VeteransRadio's spotlight on PuroClean and its franchisees.

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PuroClean's a leader in property emergency services, helping families and businesses

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overcome the devastating setbacks caused by water, fire, mold and other conditions that

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result in property damage.

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It's independently owned by franchisees that do the real work in their communities.

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PuroClean's known as the paramedics of property damage.

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It provides water damage remediation, flood water removal, fire and smoke damage remediation,

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biohazard cleanup on commercial and residential customers.

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PuroClean.com is where you can check this out.

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By the way, there's a veterans discount on the franchise.

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But today we get to talk to two business owners, Jesse and Jennifer Wine.

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Welcome to Veterans Radio.

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Thank you.

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We're happy to be here.

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Thank you.

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Well, we're going to talk a little later about your time in the Wisconsin National Guard.

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Jesse, you served, I think it was eight years, came out as a sergeant.

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Jennifer, I think you had a 12-year career in the Army National Guard, and we want to

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talk about those experiences.

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But here we're talking to you specifically because you are business owners.

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You have a franchise with PuroClean.

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Why did you settle on a business with PuroClean?

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Jennifer, I'm going to toss that one to you.

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Sure.

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So we decided to go and because we were looking for a franchise that's kind of exhibited

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like all of our values.

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And when we settled on PuroClean, we had gone to the Meet the Team day.

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And when we walked into the front office for the first time, they had brought all of the

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employees out to greet us.

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So we got to meet everybody from the top down.

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And we were accepted as if we were already family members.

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And that experience is very similar to the experience you have as a military member,

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no matter where you are, where you come from, if you're in the service, Marines, National

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Guard, Army, Navy, it doesn't matter who you are.

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You walk into a room with prior service veterans and you are instantly family.

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And that is the connection that I felt the moment I walked into PuroClean.

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And from that point, there was no other choice.

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This was the only place for us.

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Well, and I should mention that Steve White, the Chief Operating Officer of PuroClean,

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is an Army vet, served in the US Army, was a captain.

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So he probably had some of those same values and experiences that and wanted to make sure

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that you felt them as well.

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So it's good to hear that you did, Jennifer.

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Yes, absolutely.

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And that gets us to another question, and I'll toss this just your way, which is, what's

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the best part of owning your own business?

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That's a great question.

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Obviously, running, being able to call the shots is important.

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Being able to expand my business in the way I want to grow it, to how I want to grow it

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is very important to us as new business owners.

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And what's great about that is PuroClean corporate, they don't stand in our way.

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They support us and encourage us.

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And sure, you have some bumpers, some guide reels, but it's for your own good.

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And so it's really great.

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I enjoy helping people.

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It's a very satisfying job to go in and help people with their homes.

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Some of their biggest purchase they're ever going to make.

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And we come in and when it's destroyed and we rebuild it, it's just a very fulfilling

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job.

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And it's just a great part of what I want to do in my life to help people.

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Well, Jesse, you have a long history in construction.

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We'll talk a little bit about that later.

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But one of the things franchises have are sort of standard operating procedures.

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And you're meeting people on the worst day of their life.

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They've had a flood, they've had a water break, they've had a fire.

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And you've got a process.

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Explain how standard operating procedures, not unlike in the Army, kind of help you go

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through and fix the worst day of somebody's life.

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Sure.

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Yeah.

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You wear a lot of hats.

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So your SOPs, we keep them in the trucks.

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Like, hey, we're dealing with a situation.

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You've got to follow the steps.

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It's important because a lot of people don't do this every day.

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We can look at a situation and know exactly how it's going to end two months from now.

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But the homeowners have no idea.

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And so we're there to educate, to help sometimes they're shorter to dry on.

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And having guidelines in place for your SOPs, it just helps when you have employees.

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It allows the experienced guys to have a resource.

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It's like your dashed in and your humbies.

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You got where do you go if you need something.

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So yeah, I want to, before we're on time, I want to talk about one other thing is you

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mentioned you like helping people.

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But you get to do it in your community in Wisconsin.

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Talk a little bit about how that's the most certainly a satisfying part of the business.

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Yeah.

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I don't know.

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Jim, I'll take it.

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Well, I mean, you know, why'd we join the Army?

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We wanted to help.

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We wanted to serve.

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You know, we joined the National Guard.

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You know, we helped people in our own communities through disasters.

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And I've been deployed on multiple scenarios and fields of operation, but you know, nothing

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beats helping your neighbors.

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You know, it's a very satisfying feeling.

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Well, let's let's point people to if they're interested, you can go to purelclean.com, read

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more about what this business opportunity looks like.

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As I mentioned earlier, they have a veterans discount on being able to get in.

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So it's purelclean.com.

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But I now want to go back to a little bit more about your military experiences, Jennifer

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and Jesse, because I think a lot of folks maybe don't understand what the Wisconsin

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Army National Guard does or the National Guard in general does.

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And you've been overseas.

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Tell us a little bit about your military career, Jesse.

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So I joined 2002.

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So I was very close to 9-11 geared, you know.

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And so I went, I was in 11 Bravo, did my basic training down in Fort Benning, Georgia.

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And then I came back and was deployed right to Bosnian.

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And then it did that for about a year, year, a few months and then came home.

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And shortly after that, we had Katrina hit and we went down there as a Wisconsin National

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Guard unit.

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It's been a few months down there, handing out water, doing a lot of different things.

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And then we did, in 2008, a couple years after that, we were having a border wall crisis.

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I went down to Arizona for a couple of months doing that.

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Reservant report, helping with detainees to type situations.

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And just alleviated some of the border patrol crisis down there.

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So and then after that, it's a couple years.

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So you do your weekends and you do your once a month drill.

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But in 2009, I was deployed to Iraq.

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And then shortly after that, I came back to ETS from 2010.

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You know, it's sort of interesting because sprinkled in the, if you will, hardcore military

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stuff in Bosnia and Iraq, there's a lot of humanitarian work that the National Guard

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does.

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As you mentioned, Katrina is a good example of it.

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And I don't think the general population understands that the National Guard is helping

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both in their home state.

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But when called upon and federally mobilized, they are also doing humanitarian missions

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elsewhere.

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So thanks for sharing a little bit of that.

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Jennifer, how did a nice girl like you end up in 12 years with a military career?

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Well, so it was right around the time that I was actually getting ready to head off

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to college.

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I had just graduated and I had a friend of mine who was joining the service and I was

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really interested in joining the service.

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My parents actually talked to me out of it and they said, hey, go to your first year

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of college, see if that's what you, you know, experience college first before you make such

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a life-changing decision.

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So I did.

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I took their advice and I went off to college.

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And it was actually the, I believe it was in April of 2001 that I decided that I was

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indeed going to join the service.

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It offered me the lure of excitement that I wanted, the ability to help people.

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And actually I want to say that the initial draw to the service, you know, they say marketing

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is everything and a picture has a thousand words.

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There was an advertisement that they, that an Army National Guard had stuck in magazines

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that I had grown up seeing and it was an image of a soldier repelling from a helicopter over

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a body of water and they were rescuing a little girl.

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And when I saw that photo, it was like, that is what I want to do.

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Wow.

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That's, that has stuck with you all these years, hasn't it?

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It has, it has.

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And if, and if I might say, I do with restoration industry that we're in today, I see that image

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as what we do today as well, because we are still going in rescuing people from damage

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and from catastrophes that they don't know how they're going to get out of.

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But Jesse and I and our crew, we go in and we're rescuing them on a daily basis.

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So you know, it's still, it's still the heart of who I am.

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And I'm just grateful that I get to continue doing that even after my service.

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Well, one of the things you often find is that what folks do in the military is public

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service then continues to wring through or ripple through the rest of their life.

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Jesse saw the worst of it in Katrina, right?

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So what you're doing today is, is attacking some of that worst of it that you saw in Katrina.

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And Jennifer, that image that you have and drew you to, I want to be a service.

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I want to help rescue people is part of what you're doing today.

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But tell us what you did in the military.

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Yep.

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So I, so I joined, as I said, I joined the National Guard in 2001 as a medic.

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I was going to college as a pre-med student.

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So I thought, well, I'll join as a medic because that was kind of the career path that I was

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on at the time.

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I joined a military police unit in Indianapolis.

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And shortly after I got back from my training, September 11th happened.

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We were not called up during that time period, but we were just, you know, high alert.

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And then in 2004, they were getting ready to mobilize to the media and they were only

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going to take their military police staff.

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They were not going to take their specialty staff.

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So I would have been like, and I didn't want that because they were, it was my first time

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with my team.

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I didn't want to be left behind.

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So I went and I recertified as a military police officer.

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That way I could be deployed with my units as a police officer, but then also still support

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them medically as a medic.

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So in 2004, I deployed to Bosnia as a military police officer.

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It's actually where I met Jesse.

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He, I joke that he followed me home, so I decided to keep him.

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Yeah, there's a lot of these sort of stories in the military where this is where I met

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my spouse, but for this particular, and again, if you hadn't retrained, this would never

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have happened.

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That's correct.

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It wouldn't have never happened.

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Yeah.

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Well, and to answer the thoughts everyone's having that no, I would just, it was not arrested.

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You may have almost went into a garbage can, though, you know, you know, we kind of mess

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with the appease up in this infantry guy.

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Yeah, especially little, little ones.

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Yeah.

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Well, and obviously it was a career that you enjoyed and time, you know, everybody gets

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out at some point or another.

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And what year did you get out?

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So I got out in 2013.

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Once I got back from Bosnia, I switched colleges to a Wisconsin college.

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So I'm from Wisconsin initially.

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And so I went to a local college and switched to the 135th medical company in Waukesha.

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And that's where I, that's where I served out the rest of my time.

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And, you know, a question I'm asking a lot of vets these days in today's tough recruiting

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environment.

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And your, your mom and dad said, no, no, don't join.

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Let's try to talk you out of it for a year.

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How do, how do you guys give advice if a niece or a nephew or a neighbor's friend or your

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children come along and say, Hey, I'm thinking of joining up.

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What would you tell them?

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I say, don't tell your mom and dad get in the car with me.

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Yeah.

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We encourage them because it has been instrumental in shaping our life.

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And it really does give you a lot of, a lot of great experience leadership ability.

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You grow up, I mean, really fast and it helps you to focus your attention and your, the

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direction of your life.

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It helps to focus that direction of your life.

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Yeah.

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Yeah, I have a lot of nieces and nephews that I, you know, tell if you want to, you want

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out of the small town, join the army, you know, or well, sometimes I say Air Force now.

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Yeah.

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You'll live your life.

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Never the Marines.

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I've got relatives in the Marines.

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So and I think the army instills in you is particularly when you're younger folks sort

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of a set of values.

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I know from reading some materials, values were important to you both as a family and

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as, as potential business owners.

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So again, this kind of all ripples through life.

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Your service kind of ripples through your values as well.

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Yeah, definitely, you know, and this is a definitely, you know, owning a business like

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this is an extension of selfless service.

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You know, you're definitely putting, putting yourself last in a lot of the situations.

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So, and that's, that should be.

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Jesse, give us some further thoughts on pure clean.

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Sure.

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I mean, so currently one in seven owners are veterans and pure clean.

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We currently have about 37 veteran owned businesses.

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And our goal is to get up to 100 or more.

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We were recently named top veterans franchise by entrepreneur magazine.

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So you know, that's a lot of things moving, you know, in the right direction, you know,

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we like to say pure cleans on the move.

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And you know, we're 100% behind that.

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We love, you know, pure clean, you know, they're just a great, great franchise that they really

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get behind their owners.

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And I can't say enough good things about the ownership.

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Mark Davis, Frank Tory, Steve White, there's great down to earth owners and CEOs.

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Well it's good to have that kind of validation from outside parties about how this is a veteran

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centric franchise opportunity.

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You've experienced it.

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You know it to be true, but it's nice to have that validation as well.

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Absolutely.

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Yeah, we really appreciate your letting us talk with you today.

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Yeah, happy to help anytime.

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And then I would like to add for any veterans who are considering entrepreneurship, I just

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want to, I just want to let you guys know don't be afraid to take the plunge because

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you have the skills, the determination and the grit to succeed.

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And owning a business is just a new way to serve.

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And it's a very rewarding path.

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Well, I think that you again, Jesse and Jennifer, wine for the time that you spent with us today

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on Veterans Radio.

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Thank you.

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Thank you.

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Thank you.

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And I want to thank everybody for listening to Veterans Radio today.

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I am Jim Fawcone.

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It's been a pleasure to be your host.

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I'm a Veterans Disability Lawyer at Legal Help for Veterans and you can reach us at

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800-6934800 or legalhelpforveterans.com on the web.

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You can follow Veterans Radio on Facebook and listen to its podcasts and internet radio

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shows by visiting us at veteransradio.org.

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That's veteransradio.org.

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And until next time, you are dismissed.

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If you have a VA claim denied by the Board of Veterans Appeals, contact Legal Help for

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Veterans at 1-800-6934800.

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There are experts in handling cases before the U.S. Court of Appeals for Veterans Claims.

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Their number again, 1-800-6934800.

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We again want to thank our national sponsors, the National Veterans Business Development

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Council, NVBDC.org, VA Ann Arbor Health Care System, the Vietnam Veterans of America,

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Charles S. Kettles Chapter, Ann Arbor, Michigan, VFW Graf O'Hara Post 423 in Ann Arbor, and

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the American Legion Press Corn Post 46 also in Ann Arbor.

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We appreciate all your support.

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You can go to veteransradio.net, click on the sponsor level, and continue to support keeping

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Veterans Radio on the air.

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And until next time, you are dismissed.

