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All across America and around the world, this is Veterans Radio.

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This is Veterans Radio.

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Welcome to Veterans Radio.

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I am Jim Fossone.

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I'm the officer of the deck today.

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We've got some great programs for you.

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I think you'll find very interesting.

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We always want to remind you you can find more about Veterans Radio at its Facebook site

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or at the web.

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VeteransRadio.org is our new URL, VeteransRadio.org.

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Where we're on the web 24-7, you can find a lot of our podcasts there as well.

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We post new ones every Tuesday, so you can get a new story, a new interview,

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something you didn't know before by going to VeteransRadio.org.

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And before we get started, we want to thank our sponsors.

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First up, we want to thank National Veteran Business Development Council, NVBDC.org.

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It was established to certify both service disabled and veteran-owned businesses.

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You'll find out how they can help your business by going to NVBDC.org.

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We want to thank Legal Help for Veterans.

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Legal Help for Veterans fights for veterans disability rights all across the nation.

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You can reach them at 800-693-4800 or on the web at LegalHelpForVeterans.com.

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Welcome, I am Jim Fosso and this is a VeteransRadio spotlight on the National Veteran Business

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Development Council, commonly known as NVBDC.org.

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We have the opportunity today to talk to its CEO and founder, Keith King, about NVBDC,

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which is the nation's leading third-party authority for certification of veteran-owned

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businesses, really of all sizes.

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This nonprofit started in 2013.

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We're going to talk about some of the really amazing things that NVBDC has been able to

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do here in 2023, validating what's been going on in this space.

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Keith, welcome back to VeteransRadio.

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Thank you, Jim.

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It's good to be back.

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Well, yeah, exactly.

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You're coming off a great 2023 year with a couple of national events, one down in Louisville

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in particular.

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Talk about some of the cool things that you're able to do now with your NVBDC team and the

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certified veteran-owned businesses and folks who are helping out.

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One of the companies everybody knows.

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Well, that company is, of course, one of our corporate supporters and what we call corporate

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members.

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We're talking about Denny's, in the sense of Denny's restaurants.

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As the event was coming up, we were talking to them and we started brainstorming because

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I laugh about it, but they asked me if I knew that they had a food truck.

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Now, when somebody says food truck, I'm thinking one of these little food trucks.

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Yeah, tacos and burgers.

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Yeah.

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Come on, big deal, really, seriously.

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And he goes, no, no, no.

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We have an 18-wheeler.

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We have a five-star restaurant inside the, I went, what?

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In other words, the more we talked about it, it became a situation in which we were in

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Louisville.

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And just a little bit south of Louisville is a place that I knew very well back in 1969

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because I did basic training at Fort Knox.

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Anyways, General Miller reached out to the commanding officer down there and said, hey,

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we can bring in Denny's, we hate to keep calling it a food truck, so we'll call it the

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trailer.

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But we're going to bring in Denny's and serve the family's breakfast.

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And they said, oh, you know, we would love that.

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And I got to tell you, anyone who's ever been in a restaurant, anybody who's ever seen food

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being produced, I mean, those live on the spot cooking and they would cook it, put it,

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pack it into a go box and then hand it out.

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We set it up to where it was like a drive-through.

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But the people from that base, Fort Knox has kind of been turned into an education center.

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And so we literally had people from all over the country.

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We had people from all the different branches of the military.

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And the news had spread.

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And then, of course, once we started serving and people got the food, then the word really

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spread because we ended up serving 975 meals to the active duty military on that base and

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their children and their families.

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And I mean, it was just such a great day.

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It was just to walk and see the impact of that.

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And Denny's had enough.

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They had 200 meals extra that we wouldn't deliver down to the Red Cross who immediately

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started putting those to use.

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So it was something that when we talk about the military, we talk about our vets, we start

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talking about military families, we had a chance to not only do that firsthand and see

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that, it was a very heartwarming, very sophisticated program in the sense of how it was all handled.

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And I got to tell you, we're looking forward to working with Denny's in our next national

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event.

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And this is the kind of things that we hope that people understand that, yes, we certify

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veteran-owned businesses and they're disabled veteran-owned businesses, but the impact of

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what we do and frankly, what our corporations are now willing to do with us and the ideas

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we share, all I can tell you is that was one of the best days for us and to be able to

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sit back and say, hey, thank you to a corporate partner and they did an outstanding job.

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Absolutely.

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And it's just really inspiring to see the results of this kind of networking.

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It's the networking between, which is what NVBDC is so good at while it is a certifying

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company entity.

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What it's really good at in my opinion is this networking you do with your 175 corporate

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members and you're over 2,000 certified veteran-owned businesses and it's that result, which is,

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hey Denny's, would you like to feed a bunch of military service members and their families

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down by Fort Naxx and you get them to say yes and they show up with the semi trailer

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full of sausage, hash browns and eggs for breakfast.

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It's really, and I think there's a, I want your reaction to this, my sense is there are

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a lot of companies out there who want to do more than just say thank you for your service

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and this is a good example of Denny saying, hey, we want to do more than just lip service.

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We want to actually help people and is it your sense there's a lot of corporations out

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there who want to do more than just give lip service?

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Yeah, one of the things that, you know, we don't get a chance to talk about very often

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is the employee resources groups at these corporations, which really is the veterans,

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if you will, that were hired as employees and these, what they call employee resource

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groups, they pull all their veterans together.

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And one of the things that we have been offering now for several years is for either myself

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or General Miller to come in and sit down and talk to these groups about what are they

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actually doing and can we plug in, use our networking experience to their efforts and

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I tell the story of we did this with one of the corporate resources groups and there were

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three homeless programs in their headquarters area and we introduced them to one of the

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houses that really needed a lot of repair work and when I was talking to them I just

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asked them, hey, anybody knows how to swing a hammer and they went what?

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I said, anybody know how to do a paint brush?

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How about anybody know how to do a roof?

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And you know, these guys said, oh my God, we want to meet these people, we want to talk

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to them, they did.

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And I call them about six months later and all of a sudden that house became their house.

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And I went, what?

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Oh yeah, we don't let anybody touch our house.

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What do you mean?

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Yeah, they're invested, they get invested in it, absolutely.

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And that's where the networking is so important, which is what NVBDC does so well.

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And we're talking to Keith King who is the CEO and founder of NVBDC, you can find it

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at NVBDC.org.

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Keith, I want to move to your Louisville event.

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We've talked about something that was sort of a part of it and Denny's feeding this,

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you know, a thousand people essentially down by Fort Knox.

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But talk to us about the purpose and the gathering that occurred in Louisville.

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Well, what we do is we focus on, we've been using word networking and I'll continue with

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that word, but we call it one-on-one matchmaking.

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And what we do is we invite our veteran-owned businesses to participate in these meetings

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with our corporations and we ask our corporations to give us an idea of what products or services

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they need or would like to talk to a veteran-owned business that does, you know, fulfills whatever

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their needs are.

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And so we match them up.

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Actually, it's the idea of providing us, the veterans provide us with their capability

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statements.

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We hear all that with the corporation.

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So when these meetings happen, they're pretty well attuned to what they do and have a chance

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to actually talk to them privately one-on-one and say, okay, this is what we're looking

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for, what is it that you actually do?

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And I draw some of the issues.

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Can you scale up if need be?

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You know, how are you financially?

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They have some very good, what I call good business type conversations.

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And I can tell you, my veterans will come up to me and go, oh my God, you know, I had

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no idea that they're going to ask me all these other kinds of questions.

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And I said, well, the only reason they ask you that question is because they're interested.

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Right, right.

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And all I can tell you is that those two days, we had something I'm really proud of, the

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supplier diversity professionals from the corporations.

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We had a panel and we had the moderator and the panelists and three out of the four people

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on that panel in that conversation from our supplier diversity were all members of the

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billion dollar roundtable.

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I mean, you talk about like a powerhouse group.

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I mean, even other supplier diversity people who are not part of the billion dollar roundtable,

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I came up to him and my God, this is one of the best panels I've ever seen.

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Because again, they're talking about the business of supplier diversity.

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And they were teaching now only their fellow supplier diversity, but the veterans.

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And that's really what we talk about.

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We talk about come in here and learn the business, learn who you're dealing with, understand

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why they do this.

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It's not just because they love veterans.

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They're looking for a damn good supplier.

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And if you can do that job, then you will get at least the opportunity to pitch and

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possibly contracts because what we're now seeing and doing this next year will be our

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10th year of certifying.

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We've already been in business 10 years, but it took us a little more than, well, it took

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us about 15 months to get everything written and it started doing certification.

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But anyways, what we're talking about is the impact now of the, not only the members of

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the billion dollar roundtable, but the impact of all 170 some 175 corporate members that

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we have, the contracts being issued to our certified vets.

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The numbers that we're now seeing was last when I just saw 2013 number, I'm sorry, 2022,

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2023 number through their fiscal year was 4.3 billion.

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That's with a B, that's with a B, $4.3 billion to veteran certified veteran owned businesses

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by the members of the billion dollar roundtable, which is that corporate group of big purchasing

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guys.

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Well, yeah, and what happened, I guess, when we started looking back at all of this stuff

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and you know, Jim, you and I have been talking about these kind of things about, oh, they

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did it because they wanted to help vets.

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Yeah, that's half truth.

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Yes, and God bless them for that because they really do want.

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But like I said earlier, never lose sight of what they really want as a good supplier.

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You got to produce, you got to produce, you may get, they may call you because you've

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got certification, but you still got to be able to demonstrate you can produce.

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Exactly.

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And you know, we got to produce it, but as you know, you got to do it on time and on

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budget.

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And, you know, those are the kind of things that when I get an opportunity to talk to

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my corporate members like that, they will tell us over and over again that their vets

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suppliers are always efficient.

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They're always on time.

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They do the job.

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They love their veteran suppliers and the veteran suppliers don't give them, you know,

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BS excuses.

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They just tell them, point, plank, hey, this is what's happened and we're going to make

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it right.

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And well, you know what that is to me?

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It is a veteran helping a veteran and we preach that never lose sight of helping your fellow

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veteran and how you perform as a supplier.

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It's going to help the next, you know, veteran business who may qualify to also, you know,

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work with that corporation.

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The, you know, the good feelings of that.

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Yes, that's important because I think too, when we look at this event, this event was

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somewhat of a watershed for us.

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And I think when we look at how we do what we do, this was held in the Omni Hotel.

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It was a beautiful facility.

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We had all, if you will, the breakout rooms.

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We had all of the main dining room.

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We had all of them, you know, the run of the hotel and made sure that all the things that

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we could do to make this a event not only for our corporate members, but for our vets.

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We poured into this and I just have to acknowledge my entire team.

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You know, they poured their heart and time and soul into making this a great event.

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And the one thing that kind of is another one of the, I guess, bonuses is we have had

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what we call vets night out.

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And I will tell you, that's where that started as some beer and pizzas in the local, you

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know, okay.

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So that's where that started.

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We can relate to that.

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Yeah, everybody can relate to that.

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Right, well, this vets night out was held hosted by Beam Sun Tory.

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This is the Jim Beam Company and they're probably one of their most famous brands, and they

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got many, is Makers Mark.

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Well, we normally was at their facility.

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We were at the restaurant in a sense that they own and they became our host.

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And oh my God, what a host they are.

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We also had a guest speaker who was a former Green Beret who happened to serve in Afghanistan

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with General Miller.

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So you can imagine this became not only great stories.

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The sky, you know, being a Green Beret and all of those kind of stories.

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But when your host, you know, produces some of the best whiskey in America.

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There were adult beverages consumed in tall tales told.

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Well, what we did is we went out and arranged for buses.

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So nobody had to drive.

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We'll take it there and we'll bring you back.

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And it's funny how many compliments we got on the buses.

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But it's the kind of thing that that was, again, another one of the hits, if you will.

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It just said that people were saying, hey, you know what, man, this was great.

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You know, this, you know, beam was unbelievably generous with their food, with their facility,

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with their spirits and what a great partner they were and what a great show that was.

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So we tried to make this not only, you know, business, but as you can tell, we also try

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to have some fun.

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Well, absolutely, and we've all been to conferences where we've had more fun than we've had business.

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And I think that's one of the keys to this is, and your reference to it as one-on-one

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matchmaking is much better than referencing it as networking, because we've all been to

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those networking things and say, yeah, that was like eating cotton candy.

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I didn't really get anything nutritious out of it.

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But one-on-one matchmaking, which was what NVBDC does so well, really gives you an nutritional

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bite.

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It's a much, much better description.

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Yeah, well, you know, and that's why the Vets night out, if you will, are of the classic

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type of networking events.

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But you know, I can tell you that the people were eating well and enjoying each other's

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company.

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Well, yeah, absolutely.

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Anyplace that's Jim Bean Makers Mark, count me in.

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So let's talk about the future a little bit as we move into 2024.

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Do you anticipate doing another similar annual conference like you did in Louisville?

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And what are you looking for NVBDC to do in 2024?

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Well, the two events that we host, the one that is one of what we call the smaller event,

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all I can tell you is that if you are a professional in the financial industry, this is our annual

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event with the Federal Reserve Bank.

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We had Chicago, Atlanta is now actively involved with us.

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We've been talking to all 12 branches, San Francisco, Cleveland, New York, on and on

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and on.

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Anyways, this is an event that when I talk to the insurance companies, I talk to the

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banks, I talk to any of the financial, the brokerages, all of these different industries,

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if you will, representatives.

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They go, you actually have members of the Federal Reserve Bank there.

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And I tell them, and I wasn't kidding, so that was one chart of a quorum.

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They got a little nervous.

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Oh my God, you had the board there?

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Yeah, they wanted to see all this, talk to the vets.

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So anyways, that is one of, even though it's not as large as it is traditionally now kind

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of embedded in our annual events, we expect that may actually move down to Atlanta because

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I know Atlanta wants a bigger role, but we will have that in the summertime.

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Usually it's in late July, early August time period.

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Just check my website once I have that date down, I'll lock it down.

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Now the big event, of course, is our national matchmaking event.

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That we're telling people, we have to walk around the Tuesday national election.

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So it'll probably be Wednesday and Thursday or possibly Thursday and Friday, so I think

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we're talking November, I think it's like the 7th, 8th, 9th, or 8th, 9th, and 10th.

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Again, as soon as I have that locked down, but we're talking about this one, it's probably

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going to be back here in Detroit.

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We had a lot of requests for it, and I know that we're looking for venues down in South

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Carolina.

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We already have corporate people that say, hey, come on down here and we'll show you

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some more stuff in hospitality.

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Well, these are annual events, really at this point, and while we haven't really talked

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in this interview, we've done it many times about the certification process, and if you're

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a veteran owned business out there and you're thinking, maybe I need to expand what I'm

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doing, maybe I need to get certified, go to NVBDC.org.

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They'll walk you through this process.

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It is rigorous, but it's supposed to be so that when you come out the other side, corporations

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can actually rely on the fact that you're a veteran owned business.

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And Keith, you've got a great website there at NVBDC.org that gets updated regularly.

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It sounds like 2024 should be a continuation and a build on what you did this year, and

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that billion dollar roundtable economic impact is going to go up from $4.3 billion to veteran

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owned businesses.

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I don't know how high it can go, but it's going to go up, isn't it?

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Well, yeah, because actually the billion dollar roundtable report showed that the members

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total purchasing was $123 billion.

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And I have been saying, well, look, I just want a bigger piece of the pie for my vats.

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Certainly.

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Certainly.

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Yeah, so hell, if I could jump it up, I'm going to get two points or whatever.

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Because again, if we look at the women in the minority specifically, they are either

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obviously the largest groups in the sense of percentage and dollars spent.

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But we also talk about the fact that a lot of women are veterans, a lot of minorities

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are veterans.

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And so we're saying, hey, what we're doing is trying to make sure that if they are a

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veteran and they're woman certified or minority certified, that they get certified by the

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NVBDC.

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And the pitch is simple, look, you have less competition with us and you have the opportunity

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to at least have access that you may not have.

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And that's something that we're working very hard on because we're talking to groups that

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aren't necessarily business owners up front just to find out, like, hey, one of the groups

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we're talking to, one of the women's groups has 30,000 members.

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And we asked them, do you know how many of your members actually own the business?

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And they said, well, no, that's not something that we ever looked at or know that wasn't

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anything that we ever were involved in.

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And I said, you are now.

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Yeah, a lot of great partnering, a lot of great partnering opportunities.

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Well, we really appreciate the time that Keith King, founder and CEO of NVBDC.org, the nation's

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leading certifying company has spent with us today.

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Keith, as always, we'll have you back.

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We really appreciate the update and this one in particular because it gave us a good sense

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of what happened down in Louisville.

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Well, thank you, Jim, and I appreciate the opportunity, you know, talking to you as well

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as your audience and you do a great job in letting people know that if they are a veteran

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on business, one, they should be certified and secondly, we're to get it.

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So thank you very much.

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And I want to thank everybody for listening to Veterans Radio today.

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I am Jim Fossone.

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It's been a pleasure to be your host.

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I'm a Veterans Disability Lawyer at Legal Help for Veterans and you can reach us at

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800-6934800 or legalhelpforveterans.com on the web.

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You can follow Veterans Radio on Facebook and listen to its podcasts and internet radio

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shows by visiting us at veteransradio.org.

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That's veteransradio.org.

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And until next time, you are dismissed.

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If you have a VA claim denied by the Board of Veterans Appeals, contact Legal Help for

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00:28:01,520 --> 00:28:05,760
Veterans at 1-800-6934800.

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00:28:05,760 --> 00:28:09,760
They're experts in handling cases before the U.S. Court of Appeals for Veterans Claims.

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Their number again, 1-800-6934800.

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We again want to thank our national sponsors, the National Veterans Business Development

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Council, NVBDC.org, VA Ann Arbor Health Care System, the Vietnam Veterans of America,

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00:28:28,240 --> 00:28:37,240
Charles S. Kettles Chapter, Ann Arbor, Michigan, VFW, Graf O'Hara Post, 423 Ann Arbor, and

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the American Legion Press Corn Post, 46 also in Ann Arbor.

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We appreciate all your support.

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You can go to veteransradio.net, click on the sponsor level and continue to support keeping

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Veterans Radio on the air.

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And until next time, you are dismissed.

