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All across America and around the world, this is Veterans Radio.

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And now, your host for today's program, Dale Throneberry.

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Hey, welcome to Veterans Radio.

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My name is Dale Throneberry.

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I'm a CW2-type helicopter pilot in Vietnam in 1969.

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Welcome to our program.

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We are, I'm really excited.

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We've got some great guests on.

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We're going to be talking with an author book called

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Dan the Valley, William Yeske.

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This is a heavy book, not heavy by size.

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It's just heavy.

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An emotional story.

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So I'm excited to talk to Will about that.

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We've got another segment later on in the program where we're going

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to be talking to Scott Lopez and Scott is a member of the NVBDC,

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which is a national veterans business development council.

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And he's going to be talking about his business and his connection

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with NVBDC.

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Also, toward the end of the program,

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we're going to be playing a little tribute to Toby Keith, who's a.

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Many of you know, is a musician, country Western musician who passed

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away earlier this month, true patriot.

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And so we're going to play one of their songs at the end of the program.

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It kind of say goodbye to him.

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Well, before we get to that, we got to thank our sponsors.

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We can't do this program without them.

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So I want to make sure that we thank legal help for veterans.

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Legal help for veterans specializes in veterans disability claims.

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You can give legal help for veterans a call at 800-6934800.

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The national veterans business development council, better known as NVBDC,

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is the nation's leading third party authority for the certification of

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veteran owned businesses.

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For more information, you can go to their website.

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That's NVBDC.org or give them a call at 888-237-8433.

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Just a quick reminder, if you are a veteran owned business or a disabled

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veteran owned business and you want to do business with the federal government

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and many corporations, you need to be certified that you are an actual

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veteran owned business.

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These are the guys that can help you out.

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NVBDC.org.

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The Charles S. Kettles VA Medical Center here in Ann Arbor, Michigan.

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For more information about them, you can go to va.gov.

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We also want to make sure that we don't forget our local veterans

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organizations for their longtime support.

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They've been with us ever since 2003 and we wouldn't have been able to get

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the program off the ground without their support.

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So this is the Irwin Pretzkoer and American Post 46 and the Charles S. Kettles

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Vietnam Veterans of America Chapter 310, both of Ann Arbor, Michigan.

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As I mentioned, we've been doing this now for about 20 years and we are hoping

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that we can keep going for another 20 years.

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That will only make me my late 90s.

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I don't know.

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I'm going to do that or not.

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But we do need your support.

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So if you could help us out, we greatly appreciate it.

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Twenty bucks for 20 years, go to our website, veteransradio.org,

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click on the donate button, whatever you feel that you can afford,

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would be greatly appreciated.

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Really, thank you.

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If you have a company that is interested in sponsoring Veterans Radio,

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please shoot me an email at dale at veteransradio.org

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and I will get back to you as soon as possible.

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So thank you very much for all of your support.

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Everybody out there, we love doing this.

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And we love that you like what we're doing and that you support us

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with your contributions to the program.

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All right, so let me get right into the show today.

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My guest that I'm introducing is William Yeske.

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And his book is Damn the Valley.

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And it's the story of a first platoon Bravo company,

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second over the 58th.

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I don't even know what all these things are anymore.

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Yeah, we are of the 82nd Airborne and the Argonne

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Argonne River Valley in Afghanistan.

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Will welcome the veterans radio.

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Dale, it's great to be here.

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I'll tell you, this this book really knocked my socks off

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when I was reading this thing.

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It's it's a really intense story about.

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Enlisted personnel, more than anything else.

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You only have a few comments in there about commanding officers and so forth.

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But this is the story of enlisted folks.

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Yeah, I tried to I know there's been so many different ways that people have,

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you know, what they've gleaned from the book.

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But yes, I wanted to keep this one from the ground, the ground up where

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normally you'll get a lot of the books out either these days.

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It seems to be, you know, a myriad of special operations books,

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which is good and everything, you know,

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and then a lot of the other stuff, you get a lot of the books out there

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that are written from the officer's perspective, whether it be that general

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level officer to where, you know, a lot of this might be written either

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from accounts or, you know, historical things, the A.R.s they bring in and whatnot.

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So it's a little different when you get a view from the guys on the ground,

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especially just a private at the time, you know, going through what's essentially

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and what was essentially a really rough time in Afghanistan at that time.

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Yeah. And let's go there.

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Well, as I mentioned, we're talking with William Yeski, better known as Will.

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And Will, you joined the volunteer army at the age of 26.

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What kept you?

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That was so I was actually looking into the Marines at 18.

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And, you know, we weren't at war at the time and my parents had kind of

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kind of talked to me out of it.

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You know, they were like, hey, look, go the college route.

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And then from there, you know, if you still want to join up,

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you have a full blessing to go in as an officer.

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And of course, that sounded pretty good to me.

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Of course, all they were doing was running a PSYOP campaign

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because they knew I was going to get distracted in in college

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and whatnot, the type of person I was at the time.

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And, you know, I just ended up to where I was at a point in my life to,

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you know, there was there were some things going on to where I had to

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make some decisions and I decided to hit the reset button.

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And I wanted to join up and do some time in the service as sort of that.

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The hard reset.

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It was something I always wanted to do.

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It was something that had, I always had that purpose instilled in me

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to do something greater than myself.

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And that's kind of what led me to look at that more seriously and go, you know,

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like, if I'm going to do it, I don't want to regret not going that route.

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So let's just go and let's go be the best that I can, you know,

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and do the best that I can, especially while we were in a time of war, you know.

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Well, you're from a small town in Connecticut.

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Right?

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Very small town, very like 8000 people strong.

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OK. And so you went in and you didn't just you didn't just go in and just

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vaguely go through basic training, did you go in with a specific purpose of getting

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involved with special forces or airborne or what are your what were your thoughts?

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At the time when I signed up, I, it was 2008 when I actually went into the service

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and I kind of could feel that Afghanistan was, it was winding down.

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And I mean, a little did I know everything at the time, but I wanted to

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get away into the fight and was like, hey, what's the best way to do that?

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Should I, you know, be going back to look at the Marines?

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What are my options here?

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And really looked at the best way to go is to sign up for the 18 X Ray program,

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which was civilian to Green Beret.

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You still have to go through the entire pipeline, just like everybody else does.

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But they have a preparatory class in between that surprisingly, a lot of the

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guys that take the SOPSE course, which is Special Operations Preparatory and

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Conditioning, they end up pretty strong.

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You know, they, there's some of the stronger out of the lot to where they lean

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on the NCOs and some of the E fours and stuff that have been in the army going

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through that particular course for the experience.

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So it's almost a little bit of a, a meshing there, but I ended up doing, you

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know, your basic training pipeline into airborne school because anybody that's

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looking at going special operations, they, they have to go through airborne.

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And I've talked to quite a few people about the psychology behind that end,

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you know, in where it quite honestly, the airborne is a little different than

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a lot of the other soldiers that you'll find out there.

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And it, it doesn't really have to do with the fact, you know, hey, I jump out

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of perfectly good airplanes, but it's that repeated exposure to hire a general

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in events to where you're actually, your body's learning to deal with cortisol spikes.

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So when that adrenaline starts going, when a, when a firefighter, a gun

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fight's going on, and you really need to be thinking about what's happening,

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you're already sort of conditioned.

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You've already had a leg up on other people that are out there in that, in

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that way, you've been exposed to that.

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So your body has a quicker regulation time.

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Um, but yeah, I went through airborne school, uh, got hurt in SOP C, but

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still completed that portion, but then ended up in, in med hold.

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And, uh, the Sergeant Major came through and cut everybody from the program.

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You know, that was sitting in medical hold just all at once.

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I was like, Hey, I've not even been here a week.

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Like, it doesn't matter.

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You're out of here.

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You know, and a lot of us found ourselves in the, in the 82nd.

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And within a year's time, you know, overseas and, uh, fourth brigade got sent to

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Afghanistan.

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I don't feel about that.

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You know, I know you, you sound like you're in a state of emergency.

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Sound as though you were really kind of excited to get, you know, to get deployed

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and, you know, go down range and actually see what this whole thing is all about.

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And absolutely, that's the strengths to do it.

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Yeah.

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No, I knew I had the strength to do it and, and get out there.

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I mean, our, our command team at fourth brigade in, in the 82nd there, and that

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to fury was awesome.

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I mean, we were, and it's, it still is a great unit.

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It was a lot of times they, uh, they're the whipping boys of the 82nd.

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And they seem to get a lot more of the crap, but the thing is, it's almost like

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they're made for that wartime type of mentality that it needs to be.

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They're a little bit of a wild card there, you know, some of them and stuff, but, um,

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they're everything that airborne should be.

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Wow.

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Right.

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Right.

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So, all right.

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So you, you end up, you know, you're getting to the port.

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When did you go to Afghanistan?

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So that was, well, I got to the unit, uh, in December of 2008.

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And then, you know, by September, 2009, we're, we're leaving.

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So we were actually slated for Iraq.

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So a lot of our train up was a lot of that kinetic CQB,

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building to building, um, type of things that you'll see.

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Cause that's what we were headed into.

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So when we got the orders that came down, Hey, you're going to be part of the

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surge into Afghanistan.

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Um, and executive orders were actually signed by President Obama to, to switch

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our deployment.

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Hey, you know, they're the next ones out.

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They're going to Afghanistan instead.

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We sort of, uh, I for one was sort of relieved.

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I was like, Oh, cool.

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No more of this.

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Urban fight type thing will have a little bit more standoff.

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And little did I know the situation we were heading into.

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I mean, the, so the beginning of the deployment was sort of your typical,

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typical type, you know, it was helmet province and we had gotten word

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from the people who went on ad bond parties.

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So the advanced party that went over there, they were like, Hey, we've

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already been involved in some firefights, but this is great.

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This is great.

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This is going to be awesome.

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It's, uh, it's been a heck of a time.

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It's everything that we've looked forward to.

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And we were stoked.

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And then we got over there.

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And it was very much that hurry up and wait type scene that you see.

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And you're like, what, what happened?

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So you guys just take care of all the, all the bad guys right in the beginning.

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And, um, you know, really it was essentially driving up down the

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highway until that first firefight that we got into on Halloween.

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Back in 2009.

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So, you know, up until that point, again, it was a lot of just driving dusty

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highways, uh, working hand in hand with Afghan police, but let's face it, a lot

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of times it was just sitting around, uh, waiting for something to happen,

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which nothing ever did.

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Yeah.

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No, it wasn't no one, but you, then you moved.

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Um, then we moved.

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So this, the driving up and down the roads that you're talking about,

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were you just acting as, as courts for convoys or what were you doing?

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No.

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So a lot of that had to do with the advise and assist mission that we ended

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up picking up to advise and assist the Afghan national police.

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So there's checkpoints and stuff up and down all of these highways.

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And we would basically roll down the highway, hit the, hit the checkpoint.

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There might be a lot of traffic.

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Hit the checkpoint.

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There might be, uh, a training mission that day where, you know, you might have, uh, a

241
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company or two and stuff that you, that you're working with.

242
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And that was the beginning.

243
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So during that time, that was where a lot of the other more experienced guys,

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they were doing all the training and we were sitting back in the trucks most of

245
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the day doing nothing, essentially like, Hey man, why are we having here?

246
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We're just guarding a bunch of stuff.

247
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The priority is work, you know, and again, a lot of, a lot of waiting around.

248
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When you, when did you get sent out into the valley?

249
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So the argan dobb came when, uh, you know, we had our, our command team there for

250
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battalion, they kept, you know, hammering at the time, the ISAF commander.

251
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So the commander over that part of the theater was General Stanley

252
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McChrystal and our battalion commander had been his aid at one point or part of

253
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his team somewhere.

254
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So they, they were on terms and he basically sent him something that, Hey, I

255
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got a bunch of hungry paratroopers who are doing nothing in Helmand province.

256
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You know, I can't get him into Margeau, which is what he was trying to do

257
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originally.

258
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What can we do here?

259
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Do you have anything?

260
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And that's when we, you know, he was like, Oh yeah, I've got something for you.

261
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And that's where we ended up replacing 117 strikers, uh, out of Fort Lewis, Washington.

262
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And you can actually look up, there's some news articles and stuff.

263
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I think it's, uh, Colonel Harry Tennell's bill fated striker brigade.

264
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You can look up and hand those guys, when we got there to replace them, you could

265
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just tell, you know, you could look at these guys when we were doing our side by

266
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side, left seat, right seat missions to kind of show us the area we were taking over.

267
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These guys were beat, you know, and one of the guys before we even left,

268
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he kind of, uh, you know, he was a, he was a lower unless he was another private at the

269
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time and stuff.

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And I kind of asked him like, Hey man, like what's, uh, what's this place all about?

271
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And stuff.

272
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And he was like, man, we haven't even, we haven't even left the wire in X amount of time,

273
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you know, the last month or so.

274
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He's like, this place is hell.

275
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And, you know, we, even during that side by side patrol into the valley, that first look

276
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of everything, we had a Kiowa mission.

277
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So these smaller helicopters come by and they called in fire on two guys that were just

278
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digging in the river bed.

279
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You know, we all kind of looked at each other and we're like, Hey, you know, it's not our

280
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area of operations, but what the heck was that?

281
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You know, and they kind of looked at us and we're like, Oh no, man, they, uh, they're

282
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digging in landmines.

283
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This has been an issue before.

284
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In a river bed.

285
00:16:37,480 --> 00:16:44,520
And you know, can you describe, you know, we've all read the stories, we've seen the news

286
00:16:44,520 --> 00:16:52,440
and everything like that about Afghanistan, but can you describe your AO, your area of

287
00:16:52,440 --> 00:16:57,320
operation and what it was like and you know, like the temperatures and so forth.

288
00:16:57,320 --> 00:17:05,160
I don't think many of us are really, really aware of just the weather in Afghanistan, plus

289
00:17:05,160 --> 00:17:05,880
the terrain.

290
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So where you look at some of this stuff from Helmand province, where you have that typical

291
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Lawrence of Arabia type, you look at it and you're like dusty, arid desert region you

292
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can see for miles.

293
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And then you turn to the Argendob.

294
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And you have every bit of environment known to man there that between the mountains in

295
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the distance that just spanned across here to where we have guys where we put them up

296
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on an observation point.

297
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There was a two specific ones.

298
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There was OP one, six, zero and one, six, five and we would man one, six, five and we would

299
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have, you know, some sniper rifles up there and a clue and a javelin.

300
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And everything as well as thermals and whatnot.

301
00:17:51,800 --> 00:17:58,200
So they would provide overwatch, but in bringing them up there and going up to that, you know,

302
00:17:58,200 --> 00:18:03,240
that little cave and that point on the summit to where they would sit for, you know, we'd

303
00:18:03,240 --> 00:18:07,320
put four or five guys up there for about five days at a time.

304
00:18:08,840 --> 00:18:14,680
When they were up at that height, you'd see helicopters underneath you and you were like,

305
00:18:14,680 --> 00:18:15,640
whoa, what's going on?

306
00:18:15,640 --> 00:18:17,400
And they're like, hey, they're up max altitude.

307
00:18:17,400 --> 00:18:22,520
I think it was only Chinooks were the only ones that could actually fly over the mountain passes.

308
00:18:23,800 --> 00:18:24,280
Yeah.

309
00:18:24,280 --> 00:18:29,880
So you go from that huge mountain down into this valley to where there's just sectioned

310
00:18:29,880 --> 00:18:35,640
off farmer fields and different compounds and stuff, eight to 10 foot walls and you'd

311
00:18:35,640 --> 00:18:41,160
have to cross, you know, 10 to 20 of them depending on your length of control of patrol

312
00:18:41,160 --> 00:18:42,440
every time.

313
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Springtime was muddy.

314
00:18:44,600 --> 00:18:49,800
So either you're slipping around or slopping through mud, you know, irrigation systems.

315
00:18:52,440 --> 00:18:53,320
Really a lot.

316
00:18:53,320 --> 00:19:00,200
It was just surreal because you have to where they're using ancient farming techniques and

317
00:19:00,200 --> 00:19:06,360
whatnot, but sometimes they're they're crop sharing and they're pumping these fields full

318
00:19:06,360 --> 00:19:09,080
from the river, but using modern equipment.

319
00:19:09,080 --> 00:19:13,480
So it's just crazy to see this mesh of what we ended up dumping.

320
00:19:13,480 --> 00:19:18,360
You know, it's just a very ingenious mess of methods.

321
00:19:18,360 --> 00:19:24,200
Well, you mentioned it a book a number of times in different time periods.

322
00:19:24,200 --> 00:19:31,320
You know, like if you're, you know, you're coming from 21st century America, you know,

323
00:19:31,320 --> 00:19:37,080
1000 AD in Afghanistan and that, you know, habits and cleanliness and sanitation and,

324
00:19:37,080 --> 00:19:43,320
you know, you're going to have to go to the

325
00:19:43,320 --> 00:19:45,160
you know, our kind of all over the place.

326
00:19:45,720 --> 00:19:49,720
And there's a shepherd coming by with his livestock, but he's wearing Adidas slides

327
00:19:49,720 --> 00:19:55,880
in a G-Shock watch and you're like, this is the most mind blowing strange thing here.

328
00:19:57,560 --> 00:20:03,400
I can only imagine, you know, and it had to be culture shock for probably both sides.

329
00:20:04,520 --> 00:20:05,320
Oh, I'm sure.

330
00:20:05,320 --> 00:20:08,200
I'm sure we, I mean, just the interaction though in between.

331
00:20:08,200 --> 00:20:13,720
Yeah, they had some interaction and stuff with Americans, but a lot of times it just

332
00:20:13,720 --> 00:20:15,560
depended. It depended who the guys were.

333
00:20:16,520 --> 00:20:21,400
Some of them wanted nothing to do with sitting down with the Afghans and other guys were like,

334
00:20:21,400 --> 00:20:26,200
yeah, man, let's buy that, you know, we'll buy the interpreters some lunch today because for

335
00:20:26,200 --> 00:20:33,080
five dollars, you get a stack of foot bread that was maybe 20 non deep, you know, and what it would

336
00:20:33,080 --> 00:20:39,960
feed the interpreters for a week's time, you get some of our guys in there and it's gone immediately.

337
00:20:39,960 --> 00:20:44,840
But, you know, but we'd occasionally buy for them and sit down and have a meal and stuff with them.

338
00:20:44,840 --> 00:20:50,760
And as well as I always made it a point to converse with some of the local contractors or people that

339
00:20:50,760 --> 00:20:56,200
we would have passed through. And there's even an instance to where that fact may have even

340
00:20:56,200 --> 00:20:57,480
ended up saving some lives.

341
00:20:59,240 --> 00:21:01,000
Could you explain that a little bit more?

342
00:21:01,000 --> 00:21:09,400
Yeah, sure. That's the point to where they started having these local work parties that they would

343
00:21:09,400 --> 00:21:14,520
use on the compound. I mean, there was so much work to be done within base improvement on cop

344
00:21:14,520 --> 00:21:19,160
wear, which was where we originally ended up when we went into the Argendob. We established it,

345
00:21:19,160 --> 00:21:25,160
basically. So this is in a farm field. They had to bring in rocks, you know, because everything

346
00:21:25,160 --> 00:21:30,840
was sinking down into the mud. They had to fill the Hasco barriers. So I mean, there was heavy

347
00:21:30,840 --> 00:21:35,320
equipment that needed to be brought in for that. There was just a multitude of different things.

348
00:21:36,040 --> 00:21:41,560
And, you know, we had to bring a guard out there to kind of watch these guys and everything.

349
00:21:41,560 --> 00:21:47,560
So I would always make it a point to either share a smoke with them or, you know, have a

350
00:21:47,560 --> 00:21:52,840
limited conversation and stuff with them, but always say something to them one way or another.

351
00:21:53,720 --> 00:21:58,600
Later on in deployment, when I was out of cop Johnston, we were down by one of the bazaars.

352
00:21:58,600 --> 00:22:05,240
And from across the way, they had a nickname for me because of the camel on my cigarettes.

353
00:22:05,880 --> 00:22:14,120
So whoosh in Pashtun is camel. So they and I hear this, hey, whoosh from, you know, across the way.

354
00:22:14,120 --> 00:22:18,920
And it was one of the guys that I had talked to and was like, oh, hey, kind of call him over.

355
00:22:19,720 --> 00:22:26,520
And, you know, again, in a limited and broken conversation, he's basically like, oh, you guys

356
00:22:26,520 --> 00:22:30,920
are going down this way. And he's like, ah, I wouldn't go down that way today if I were you.

357
00:22:31,560 --> 00:22:36,120
And what do you mean? And I said something to the squad leader about it, which was Sergeant

358
00:22:36,120 --> 00:22:41,960
Hackers at the time. And we, of course, we did go that way. We just went into a bounding overwatch

359
00:22:41,960 --> 00:22:48,200
to where we were really watching everything around us. We had other guys, you know, checking us as

360
00:22:48,200 --> 00:22:53,720
that element moves forward and vice versa, maybe just due to that, that diligence or that extra

361
00:22:53,720 --> 00:22:59,640
oversight, you know, it's very possible that that guy might have just saved us from an ambush.

362
00:23:00,360 --> 00:23:04,120
Right. It's not like you never quite know. It sounded like he was warning you.

363
00:23:04,840 --> 00:23:11,000
Yeah. Yeah, something. Now, we're talking with with Will Yeske. His book is entitled Damn the

364
00:23:11,000 --> 00:23:19,400
Valley about his experiences in Afghanistan. And, you know, you mentioned these. I'm trying to,

365
00:23:19,400 --> 00:23:24,520
you know, include as many parts of our audience as I can. There's so many stories in here. I know,

366
00:23:24,520 --> 00:23:31,480
I know. But you're talking about these, these forward observation. Well, I don't, I guess they

367
00:23:31,480 --> 00:23:37,160
weren't called that then. But, you know, these cops, the combat outposts that you went out to,

368
00:23:37,160 --> 00:23:43,720
and you had to build from from nothing. So that has to do with size is like, so there's actually a

369
00:23:43,720 --> 00:23:49,320
whole thing to where you have your main operating bases like Kandahar airfield. And then some of

370
00:23:49,320 --> 00:23:55,320
your forward fobs, so forward operating base, which is like, Bob Walton was mentioned as to where we

371
00:23:55,320 --> 00:23:59,480
refitted. And it was a larger one. They had a flight line where helicopters could come in and

372
00:23:59,480 --> 00:24:04,680
out and stuff, but not an actual airfield, you know, and then that breaks it down to these combat

373
00:24:04,680 --> 00:24:11,080
outposts. So that one that we established, we literally took that area by force, which means

374
00:24:11,080 --> 00:24:17,720
we just rolled in and overnight. It's like, Hey, this is now our spot, you know, and push out

375
00:24:17,720 --> 00:24:25,080
security and bring in everything. And, you know, basically, top where was usually plus or minus

376
00:24:25,080 --> 00:24:31,560
about 100 people at any time. And then it broke down to where later on in the deployment,

377
00:24:32,120 --> 00:24:38,520
you know, second, but tune was originally over at cop Johnston, but we replaced second, but tune

378
00:24:38,520 --> 00:24:45,960
at cop Johnston and second, but tune was pushed out to an area of a town called Diocage. And

379
00:24:45,960 --> 00:24:53,240
third, but you stayed back at cop where it was just, it was really because the entire area was so

380
00:24:53,240 --> 00:25:00,040
saturated, you know, so we ended up on at one time, we were only 28 guys on cop Johnston, but

381
00:25:00,040 --> 00:25:06,200
really it was anywhere from 34 to 28 guys, it was we operated independently as platoons.

382
00:25:06,840 --> 00:25:15,080
And you had these smaller patrols of maybe 12 men out as a, you know, operating as a squad

383
00:25:15,080 --> 00:25:20,120
or a squad plus with somebody from weapons, you know, and what not, depending on what exactly

384
00:25:20,120 --> 00:25:26,600
your mission was. So very small elements just because of the amount of, you know,

385
00:25:26,600 --> 00:25:31,400
enemy within that territory and the limited, the limited movement just due to the amount of

386
00:25:31,400 --> 00:25:38,680
landmines and stuff that were put in. This is where I was in trouble reading continually

387
00:25:38,680 --> 00:25:47,160
with the, the, your exposure to the landmines and IEDs that were, you know, not only built into

388
00:25:47,160 --> 00:25:53,640
the road every 200 feet or so, but also they were built into the buildings. And can you,

389
00:25:53,640 --> 00:25:58,920
can you tell us a little bit about that? Yeah, sure.

390
00:25:58,920 --> 00:26:04,360
The dread. I mean, I wouldn't, I mean, it was definitely an adventure. That's for sure. It's,

391
00:26:04,360 --> 00:26:09,800
so I know the one that you're referring to in particular is kind of one of the more

392
00:26:09,800 --> 00:26:15,160
harder to read chapters in the book. And it has to do with sort of the techniques that the enemy

393
00:26:15,160 --> 00:26:20,920
would use. They were really masters their craft, the, the team that would replace these landmines

394
00:26:21,960 --> 00:26:29,800
and explosives. And these guys would use anything from to where the footpaths would have

395
00:26:29,800 --> 00:26:35,080
like a tow popper type mine to where there wasn't enough metal in it for our mine detectors to pick

396
00:26:35,080 --> 00:26:41,720
up. It was just a very trace small, maybe something the size of a safety pin. And that smaller charge

397
00:26:41,720 --> 00:26:47,080
would initiate a larger charge that you could put remotely somewhere else. So this particular one

398
00:26:47,640 --> 00:26:53,320
was a landmine to where we came in and we float into this compound and I had literally stepped

399
00:26:53,320 --> 00:27:01,560
over this area, maybe 30 seconds prior. And the rest of the squad is coming in. And one of the,

400
00:27:01,560 --> 00:27:08,840
one of the guys stepped on the initiator charge and ended up blowing up the main charge in the wall,

401
00:27:08,840 --> 00:27:15,400
which was right underneath where specialist Johnston was. And quite honestly, in looking at

402
00:27:15,400 --> 00:27:19,720
some of the stuff, and who really knows for sure, but quite honestly, I think the fact that Johnston

403
00:27:19,720 --> 00:27:25,800
being directly over where that mine was placed and took the brunt of that explosive charge is what

404
00:27:25,800 --> 00:27:31,400
ended up saving the squad because that landmine was ended up, that was really meant to be a squad

405
00:27:31,400 --> 00:27:38,440
killer. So just the different techniques that they would use and the different

406
00:27:40,600 --> 00:27:45,160
ways that they would, you had to constantly adapt out there. It's where we were talking before in

407
00:27:45,160 --> 00:27:50,600
Vietnam, where guys would be walking in the footsteps of others. And that's where we had to

408
00:27:50,600 --> 00:27:55,320
move from moving in a wedge through areas to collapsing down into a single file for that very

409
00:27:55,320 --> 00:28:02,280
reason, minimizing the amount of ground that we were putting over because that's what the fight

410
00:28:02,280 --> 00:28:12,120
essentially was. Yeah. And you guys are exposed to this every day, every day. That's why.

411
00:28:12,120 --> 00:28:21,320
And your unit had so many casualties. I mean, not necessarily that many,

412
00:28:23,080 --> 00:28:26,200
cavalier of me, not that many killed. Oh, no, I know.

413
00:28:26,200 --> 00:28:35,080
So many damaged. Yeah. And when you start to spread out across, as through researching the book

414
00:28:35,080 --> 00:28:42,040
and talking to other people, I mentioned it in here that when we went to leave and going

415
00:28:42,040 --> 00:28:48,760
to talk to the guys over at the Pedro hangar. So the medevac guys that were pulling us out,

416
00:28:48,760 --> 00:28:56,760
you know, they would usually be there. So it was Air Force PJs. And I want to say was Pedro 54 and

417
00:28:56,760 --> 00:29:03,800
66 that were the two that were pulling us in and out and finding out things like Pedro 66 was one

418
00:29:03,800 --> 00:29:08,920
of the ones that got shot down, you know, over that time when we were there and finding out just

419
00:29:08,920 --> 00:29:16,920
the sheer scope of how many people were affected. It was just absolutely mind blowing.

420
00:29:18,600 --> 00:29:22,200
You know, and really just a heavy thing when you start going through it and finding out how

421
00:29:22,200 --> 00:29:27,480
many people were affected from this thing. Even the social media campaigns and stuff when people

422
00:29:28,200 --> 00:29:33,080
look across. I mean, we've got things, you know, it goes from Instagram, Facebook,

423
00:29:33,080 --> 00:29:39,160
YouTube Reddit, but damn the Valley book and people are just coming out of the woodwork that are like

424
00:29:39,160 --> 00:29:47,880
Argonne Dobb. I remember that place left and right. And that that specific area is a hot

425
00:29:47,880 --> 00:29:52,920
button topic for a lot of these guys. A lot of people that were there hold the exact same stories,

426
00:29:52,920 --> 00:30:00,440
you know, or at least the same sentiment that we did. Well, one of the things I think that's

427
00:30:00,440 --> 00:30:05,240
so interesting, we touched on this before we came on the air is in this world of all these

428
00:30:05,240 --> 00:30:11,080
different connections with social media and so forth, is that you are are able to get these

429
00:30:11,080 --> 00:30:19,800
stories out now instead of 3040 years from now. And some of the people you know, you've had,

430
00:30:20,440 --> 00:30:26,600
you know, in listening to other interviews, you had a 52% casualty rate in your platoon.

431
00:30:26,600 --> 00:30:33,000
Approximately that's over half of people were either wounded or killed in the company. But yeah,

432
00:30:33,640 --> 00:30:38,200
yeah, that's still a lot of baggage to carry with you when you come home.

433
00:30:39,320 --> 00:30:45,480
Yeah. And really, I've kind of found that through sharing these stories, it's been good not only

434
00:30:45,480 --> 00:30:50,680
for myself, but it's been good for a lot of the guys that you talk to that peer to peer type support

435
00:30:51,400 --> 00:30:56,440
to where there happens to be a lot of veterans out there and you hear it quite often, you know,

436
00:30:56,440 --> 00:31:01,320
they don't want to see a therapist or they don't want to go to therapy. They don't understand me.

437
00:31:01,320 --> 00:31:07,960
They've never been through this type of stuff. Quite honestly, trauma is trauma and they do

438
00:31:07,960 --> 00:31:14,680
know how to treat those responses to that stuff. But if it's the fact of somebody sharing their own

439
00:31:14,680 --> 00:31:20,280
story, in order to start opening up to that idea of facing this sort of thing, then there's definite

440
00:31:20,280 --> 00:31:26,520
value in it. And I know that again, for myself, when in writing this book, slowing down enough to

441
00:31:26,520 --> 00:31:31,400
be able to process everything that had happened to myself and some of the other guys, I ended up

442
00:31:31,400 --> 00:31:36,680
being a really good thing for myself. And in talking with, you know, some of the other guys that were

443
00:31:36,680 --> 00:31:42,120
there, the majority of the guys that were over there, and hearing these stories, but then also

444
00:31:42,120 --> 00:31:47,000
from one in particular hearing, you know, this has been really good for me. I feel like a burden

445
00:31:47,000 --> 00:31:51,960
has been lifted off my soul, because it's been so long since I've been able to talk about this sort

446
00:31:51,960 --> 00:31:56,120
of thing. Thank you. And that to me has meant everything.

447
00:31:58,120 --> 00:32:05,080
You know, it gives you a clearer understanding of what you went through sometimes, because you

448
00:32:05,080 --> 00:32:12,440
don't, you block out some of the terrible things. And you kind of asking yourself, did that really

449
00:32:12,440 --> 00:32:18,200
happen? And you know, then you talk to somebody who was there and they go, I remember when you

450
00:32:18,200 --> 00:32:25,480
did this, I did. These stories come out of the woodwork, too. Like, it's multiple times. Oh,

451
00:32:25,480 --> 00:32:31,400
my gosh, I forgot about that. I can't believe you wrote that down. Oh, my God, like, you know,

452
00:32:31,400 --> 00:32:37,400
and they come flooding back with things. So it's, it's, it is cool in that aspect, too, of, of,

453
00:32:37,400 --> 00:32:44,680
you know, these guys are remembering this stuff as well that they had blocked out with fond memories,

454
00:32:44,680 --> 00:32:50,600
you know, so that end is good to hear as well. I mean, the book has a lot of serious and some

455
00:32:50,600 --> 00:32:56,040
scary parts in it, but there's also some humorous things that go on in here. You know, and you

456
00:32:56,040 --> 00:33:04,280
mentioned, you know, care packages from home, and, you know, the sharing of the wealth when some of

457
00:33:04,280 --> 00:33:10,920
these things were came in and, and, you know, one particular thing that I liked was you were,

458
00:33:10,920 --> 00:33:17,480
I think it's cup Johnson and you had some pancake mix, but you didn't have any way of cooking the

459
00:33:17,480 --> 00:33:24,920
pancakes. Yeah, I did. At one point they sent out, I had asked, you know, hey, can you send me a

460
00:33:24,920 --> 00:33:32,280
bunch of instant bisquick? And they did, you know, and then I had no way to cook it where we were.

461
00:33:32,280 --> 00:33:36,520
There was just, it was so austere of an environment, there was nothing. And then we ended up getting

462
00:33:36,520 --> 00:33:44,440
one of those cooking trailers, but nobody, nobody used it to use it, no food, no freezer

463
00:33:44,440 --> 00:33:50,280
connex or nothing to cook on it. So it was like we were living off MREs for most of the time.

464
00:33:51,080 --> 00:33:57,880
And we finally ended up getting stuff out and then getting a food source and everything. And I

465
00:33:57,880 --> 00:34:02,760
was able to one morning, you know, as a particular, I think it was within the last month we were there.

466
00:34:03,320 --> 00:34:10,360
One morning I was able to treat the guys coming in to a stack of, stack of hot cakes and they were

467
00:34:10,360 --> 00:34:16,840
just like, what in the, and I think I used a whole, you know, a whole package of butter that the

468
00:34:16,840 --> 00:34:23,000
Coke had. He was furious at me, but you know what, the guys loved it and it was just a little taste

469
00:34:23,000 --> 00:34:28,040
to home, I guess. Well, I think so. You know, I don't think the military exchange is that much

470
00:34:28,040 --> 00:34:34,040
either because you talk in the book, the book is the Damned the Valley by William Yeske. I encourage

471
00:34:34,040 --> 00:34:39,240
our audience to go out and get this book, but you, you have the thing where you guys broke into the

472
00:34:39,240 --> 00:34:45,800
freezer unit and scarfed down most of the ice cream. No, no, no, no, it wasn't most of the ice

473
00:34:45,800 --> 00:34:52,040
cream, but myself, myself along with Weapons Squad, commandeered a five gallon Ben & Jerry

474
00:34:52,040 --> 00:34:59,720
that they had in there for us. And man, I don't think we've been sicker, sicker since, but it was

475
00:34:59,720 --> 00:35:00,760
worth every bite.

476
00:35:06,120 --> 00:35:12,760
All right. We have a couple of minutes to go. I'm so happy that you survived and I'm sure that you

477
00:35:12,760 --> 00:35:20,120
are too. Absolutely. But you've been carrying this message along with you since you got out of the

478
00:35:20,120 --> 00:35:25,800
service and have been helping veterans in many different ways. And I know that you are, you

479
00:35:25,800 --> 00:35:31,240
know, kind of a entrepreneur marketing guru out there that's been, you know, helped small

480
00:35:31,240 --> 00:35:38,040
businesses and so forth. Who is it or what is it that you've been involved with so much since

481
00:35:38,040 --> 00:35:47,000
you got out? I mean, really, it's been that race to become, I guess, useful. You know, I went to

482
00:35:47,000 --> 00:35:52,920
business school after I got out, finished business school in two and a half years and then went

483
00:35:52,920 --> 00:35:58,760
forward to do some graduate classes with Columbia Business School. So I just actually just finished

484
00:35:58,760 --> 00:36:05,080
up fairly recently, putting all that stuff to use, you know, it's through the thing with a book, but

485
00:36:05,080 --> 00:36:09,960
helping other people along the way, really these collaborative efforts and everything has been

486
00:36:09,960 --> 00:36:15,160
where I've found the most use of everything. You know, it's guys from Charlie Company,

487
00:36:15,160 --> 00:36:21,160
I mentioned it in the book, Across the River from Us, got them a publishing deal and they have a book

488
00:36:21,160 --> 00:36:27,480
next year or early 2025, actually, by the name of Devil's Playground by Andrew Bragg coming out.

489
00:36:27,480 --> 00:36:33,080
There's, you know, between that, there's other stories from other guys, there's a few other

490
00:36:33,080 --> 00:36:39,800
authors that have helped out there, but people within Maryland were doing some stuff with Warrior

491
00:36:39,800 --> 00:36:47,720
WOD, where we're laying that mental health foundation through the physical end of things,

492
00:36:47,720 --> 00:36:54,600
which I found myself to be very helpful as well. And then there's Racing for Heroes,

493
00:36:54,600 --> 00:36:59,560
which has been phenomenal in the way of getting these groups of guys together, but the same thing

494
00:36:59,560 --> 00:37:05,800
is really, that's their whole thing as well is that the physical health end of things and rolling

495
00:37:05,800 --> 00:37:12,280
into the mental health and creating that group around you, that is that it's your community,

496
00:37:12,280 --> 00:37:16,360
you know, you're back up in your support that a lot of us lose when we when we leave out of the

497
00:37:16,360 --> 00:37:21,720
service. That's been one of the one of the best things about this is reconnecting with the other

498
00:37:21,720 --> 00:37:28,200
guys, but then also using that and using this group of guys and going forward and moving forward

499
00:37:28,200 --> 00:37:36,200
together. I think that's such an advantage that you have right now again with the social media

500
00:37:36,200 --> 00:37:40,680
and everything is that all of you were able to maintain contact. And because you know, you went

501
00:37:40,680 --> 00:37:46,680
over together, most of you came back together. And I know that there's usually a little down

502
00:37:46,680 --> 00:37:56,040
period before they even let you go home, which is very smart. I mean, no, I mean, we had, I mean,

503
00:37:56,040 --> 00:38:01,080
we were home in 24 hours, you know, you're still wearing your fatigues when you leave, you know,

504
00:38:01,080 --> 00:38:08,200
you left Saigon and you arrive in Detroit, your fatigue. And it was kind of a strange, strange

505
00:38:08,200 --> 00:38:14,040
world out there. So what is the name of your company and how could people contact you?

506
00:38:14,600 --> 00:38:19,800
So no limits marketing group. I mean, you can get me no limits marketing group.com.

507
00:38:19,800 --> 00:38:26,440
You got William Yeske on LinkedIn, W Yeske on Twitter, and then damn the Valley book

508
00:38:27,160 --> 00:38:33,000
is basically the link tree to everything. There's links to all the social on the book

509
00:38:33,000 --> 00:38:37,640
and the Amazon stuff Barnes and Noble where you can find the book, but also how to get in touch

510
00:38:37,640 --> 00:38:41,800
with me. I mean, really honestly, the easiest way to do it would just be to go to damn the valley

511
00:38:41,800 --> 00:38:51,640
book.com and go from there, which is what I did. That's smart, man. Yes, I think so. All right.

512
00:38:51,640 --> 00:38:57,480
Well, I want to, you know, we've been talking with William Yeske. That's why he has K.E. The book is

513
00:38:57,480 --> 00:39:05,400
damn the Valley. It's just a it's a great story and inspiring story, a scary story. It's everything

514
00:39:05,400 --> 00:39:12,360
that anybody who's ever been in the military probably went through at one point or another, and

515
00:39:12,360 --> 00:39:19,640
puts it in in context and from the from the enlisted man's viewpoint. And I think that's what's so

516
00:39:19,640 --> 00:39:25,000
important and what I found so interesting about the book. So I want to thank you so much, Will,

517
00:39:25,000 --> 00:39:29,960
for being on Veterans Radio. Let me know if you write another one or let me know about the group

518
00:39:29,960 --> 00:39:36,600
that's coming across the river. Absolutely, Dale. It's been real. Thank you so much for having me

519
00:39:36,600 --> 00:39:42,600
on and I absolutely will. Okay. Thank you very much, Will Yeske. All right, we're going to take a

520
00:39:42,600 --> 00:39:47,720
break right now for our Medal of Honor segment. And when we come back, we're going to be looking at

521
00:39:47,720 --> 00:39:55,720
the the NVBDC organizations business of the month. So we'll be right back after this.

522
00:39:55,720 --> 00:40:02,040
The Medal of Honor is the highest award for valor in combat given a member of the armed forces of

523
00:40:02,040 --> 00:40:07,160
the United States. There have been over 3400 recipients of the nation's highest award.

524
00:40:07,880 --> 00:40:12,920
This is one of them. First Lieutenant John Fox called in artillery fire on his own position.

525
00:40:13,480 --> 00:40:19,720
Details after this. If you have a VA claim denied by the Board of Veterans Appeals,

526
00:40:19,720 --> 00:40:26,600
contact Legal Help for Veterans at 1-800-693-4800. They're experts in handling cases before the

527
00:40:26,600 --> 00:40:32,280
U.S. Court of Appeals for Veterans Claims. Their number again, 1-800-693-4800.

528
00:40:33,160 --> 00:40:38,680
On Christmas night in 1944, enemy soldiers in civilian clothes gradually infiltrated the town

529
00:40:38,680 --> 00:40:43,720
Fox and his men were in. And by early morning, the town was largely in hostile hands.

530
00:40:43,720 --> 00:40:49,880
An organized attack by uniformed German units began at 4 a.m. Being greatly outnumbered,

531
00:40:49,880 --> 00:40:54,920
most of the American forces were forced to withdraw from the town. But Fox and other members of his

532
00:40:54,920 --> 00:41:00,680
Observer Party voluntarily remained on the second floor of a house to direct defensive artillery fire.

533
00:41:01,640 --> 00:41:06,520
Fox reported the Germans were in the streets and attacking in strength. He then called for

534
00:41:06,520 --> 00:41:12,280
defensive artillery fire to slow the enemy advance. As the Germans continued to press the attack

535
00:41:12,280 --> 00:41:17,560
towards the area that Fox occupied, he adjusted the artillery fire closer to his position.

536
00:41:17,560 --> 00:41:23,000
Finally, he was warned that the next adjustment would bring the deadly artillery right on top

537
00:41:23,000 --> 00:41:29,000
of his position. After acknowledging the danger, Lieutenant Fox insisted that the last adjustment

538
00:41:29,000 --> 00:41:35,160
be fired as this was the only way to defeat the attacking soldiers. Later, when a counterattack

539
00:41:35,160 --> 00:41:40,600
retook the position from the Germans, Lieutenant Fox's body was found with the bodies of approximately

540
00:41:40,600 --> 00:41:45,800
100 German soldiers. The Medal of Honor series is a production of Veterans Radio.

541
00:42:11,080 --> 00:42:29,240
We want to welcome to Veterans Radio today Business Owner Visionary Scott Lopez. He is the

542
00:42:29,240 --> 00:42:37,000
driving force behind Zepo Production Inc. Better known as ZPI. We have him on today because we have

543
00:42:37,000 --> 00:42:43,320
a relationship with National Veteran Business Development Council and VBDC.org as it's better

544
00:42:43,320 --> 00:42:52,120
known. To spotlight, companies involved with NVBDC, which is the nation's leading third-party

545
00:42:52,120 --> 00:42:58,440
authority for certification of veteran-owned businesses, really of all sizes. This 501C3

546
00:42:58,440 --> 00:43:04,360
nonprofit was established back in 2013 and it addresses the growing need to identify and certify

547
00:43:04,360 --> 00:43:10,280
both service-disabled and veteran-owned businesses for the commercial and government marketplace.

548
00:43:10,280 --> 00:43:16,360
NVBDC has a rigorous certification process designed to withstand the scrutiny of governmental

549
00:43:16,360 --> 00:43:25,640
and corporate entities in seeking to use veteran-owned businesses. So, Scott Lopez and ZPI are NVBDC

550
00:43:25,640 --> 00:43:33,880
certified. Scott, why don't we start with this? Tell us why a nice kid from Texas went from

551
00:43:33,880 --> 00:43:41,880
high school to the US Army to driving around M181 Battle Tanks. Yeah, actually, I grew up in Southern

552
00:43:41,880 --> 00:43:46,040
California. I live in Austin now, but I grew up in Southern California and I think like most

553
00:43:47,400 --> 00:43:53,720
combat arms soldiers or anybody in the military, I don't know, college wasn't for me, right? So,

554
00:43:54,360 --> 00:44:01,240
wasn't great in high school. It wasn't my favorite thing. So, I also want to say thanks to the

555
00:44:01,240 --> 00:44:05,880
country. I remember being in basic training and every day, the dozer just get in front of you

556
00:44:05,880 --> 00:44:10,680
and what do you hear for? And some of the guys were ordered to be there. Some were there for

557
00:44:10,680 --> 00:44:16,040
just the G.I. Bill and the dozer got in front of you and he goes, what do you hear for? I was

558
00:44:16,040 --> 00:44:20,120
only 17 years old in basic training. He goes, Lopez, why'd you join the Army? I said, just to

559
00:44:20,120 --> 00:44:24,440
say thanks. He said, God, that's the best answer I've ever heard. Get up here. You're our platoon

560
00:44:24,440 --> 00:44:30,280
leader. So, I don't know. I've always just been very patriotic. That's a little reason, but

561
00:44:30,280 --> 00:44:35,640
I didn't have a lot of options, I guess, but worked out really well for me. Well, as we're going to

562
00:44:35,640 --> 00:44:42,200
hear later as you figure, life after service has been great and you're in a great position now and

563
00:44:42,200 --> 00:44:48,360
you get to not only thank the country, but also recognize your Hispanic heritage and we'll talk

564
00:44:48,360 --> 00:44:54,440
a little bit about that. But tell us what ZPI does. So, ZPI actually is Zepo Productions Inc.

565
00:44:54,440 --> 00:45:01,160
And Zepo is just Lopez backwards. Everyone I was asked with Zepo and I grew up, my best friend

566
00:45:01,160 --> 00:45:06,040
growing up, his name was Scott. So, he was long, I was Lopez. So, since I was a really young, I

567
00:45:06,040 --> 00:45:10,440
always been called Lopez. And then when you join the Army, no one uses the person's name. So,

568
00:45:11,160 --> 00:45:17,160
everyone just always called me Lopez. So, I went with Lopez backwards to Zepo. So, Zepo Productions

569
00:45:17,160 --> 00:45:25,000
Inc. We actually produce private labels and exclusive brands of services or hardware for

570
00:45:25,800 --> 00:45:31,400
distribution partners or reseller partners in the IT space. So, Ingram, Microtek,

571
00:45:31,400 --> 00:45:37,240
Datast, NXDNH, these are all big gigantic computer distributors that don't have smaller

572
00:45:37,240 --> 00:45:44,040
groups within them. We offer an opportunity for them to offer, other than alternative to OEM,

573
00:45:44,040 --> 00:45:51,480
service and support to their customers and have a little bit of arms distance from their OEM

574
00:45:51,480 --> 00:45:56,040
partners. I gotta say Cisco and Dell and HP, these big guys, right? We offer a third-party

575
00:45:56,040 --> 00:46:02,200
support to be able to support those, that hardware, further on down the road, right? Legacy gears.

576
00:46:02,200 --> 00:46:07,560
So, we call it extension of life for, again, supporting of legacy equipment.

577
00:46:07,560 --> 00:46:15,640
And when you go to the website, which is Z-P-I-A-O-M.com, you'll learn more about

578
00:46:15,640 --> 00:46:24,680
Zepo Productions or ZPI. And this whole IT space is interesting and how you get help.

579
00:46:25,400 --> 00:46:33,080
Maybe the smaller businesses, not the biggest businesses in the world, get that IT support

580
00:46:33,080 --> 00:46:38,200
that we all need nowadays. It's imperative. And we need the latest and greatest at the best cost

581
00:46:38,200 --> 00:46:44,120
possible. Why was it important after you started the business, you've been at this a while,

582
00:46:45,320 --> 00:46:51,960
to become a veteran-owned certified company? Yeah, so it's funny. So, I worked,

583
00:46:51,960 --> 00:46:57,080
luckily when I got out of the Army, I was 26 when I went to work for a company called Ingram

584
00:46:57,080 --> 00:47:01,000
Micro. Ingram Micro is the world's largest IT distributor. They were at one point, I think,

585
00:47:01,000 --> 00:47:06,840
another couple of guys emerged, but anyway, still $50 billion global gigantic company. And I got to

586
00:47:06,840 --> 00:47:15,560
go work for them. And they support, they're kind of the biggest unknown company out there, right?

587
00:47:15,560 --> 00:47:20,600
They support every reseller in the world. So, a reseller would be companies that you might be

588
00:47:20,600 --> 00:47:27,880
familiar with like CDW or SHI or Insight on the on the IT, pure IT play, but even guys like

589
00:47:27,880 --> 00:47:34,040
Best Buy and Staples and any of those retail guys as well, right? They're actually shipping

590
00:47:34,040 --> 00:47:42,600
only IT products for the reseller that we know and we partner with. So, working with distribution,

591
00:47:42,600 --> 00:47:47,320
I wanted to break out and start my own company, have my own brand offering, alternative to OEM

592
00:47:47,320 --> 00:47:52,040
product, right? Just ways to save money. So, a lot of things are privately labeled these days,

593
00:47:52,040 --> 00:47:58,840
and I'm able to source product from the exact same contract manufacturer as the big names that we

594
00:47:58,840 --> 00:48:05,400
mentioned before. With my name on it, I had a huge discount hardware and support, right? So,

595
00:48:06,040 --> 00:48:10,440
because we do that, we offer that through a sales channel. I thought it would be important for me

596
00:48:10,440 --> 00:48:16,520
to be able to let my other partners utilize my certifications as well, right? So, we're minority

597
00:48:16,520 --> 00:48:23,240
owned, Veptronone, SB88A certified on the Texas DIR contract, but I don't sell to end users. So,

598
00:48:23,240 --> 00:48:28,600
those certifications really didn't help me out very much, but bigger partners, and again, like

599
00:48:28,600 --> 00:48:33,320
CDW or Insight, these big resellers that have been around for 40 years, they don't have any diversity

600
00:48:33,320 --> 00:48:39,560
status and their enterprise customers are asking for diversity spend. Well, how can they do that

601
00:48:39,560 --> 00:48:44,040
if they're not? They need to partner with guys like me. So, when they partner with me, now their

602
00:48:44,040 --> 00:48:50,840
end user gets to retire tier two spend, and their reseller gets to retire tier one spend. And some

603
00:48:50,840 --> 00:48:56,200
of these partners like Dell and CDW are actually part of the billion dollar roundtable who takes

604
00:48:56,200 --> 00:49:04,440
prior diversity very seriously. And we both have a really cool solution and some really cool software

605
00:49:04,440 --> 00:49:11,640
around letting partners use my software and I do life as a manager for them, and they get to

606
00:49:11,640 --> 00:49:19,320
share diversity spend with me, even if they're not diverse partners. And NVBDC.org is sort of a

607
00:49:19,320 --> 00:49:26,520
leading certification entity nationwide for veterans. It's a rigorous certification, really

608
00:49:26,520 --> 00:49:32,120
have to prove yourself up. And you've done that, and in fact, you're actually on their board of

609
00:49:32,120 --> 00:49:37,560
advisors, I guess they're so impressed with you and you're so impressed with them. Tell us what

610
00:49:37,560 --> 00:49:43,160
does impress you about NVBDC? Well, like you said, you know, there's a certification process.

611
00:49:43,160 --> 00:49:49,240
There's a few other companies out there, not NGOs, they call them non-governmental organizations that

612
00:49:49,240 --> 00:49:55,160
offer certifications for other than just veteran as well. It could be minority, right? But there's

613
00:49:55,160 --> 00:50:01,000
only several that are recognized by the billion dollar roundtable. And the billion dollar roundtable

614
00:50:01,000 --> 00:50:08,120
is where the Fortune 500 companies are all members of the BDR. And that's the certifications they

615
00:50:08,120 --> 00:50:15,320
accept are NVBDC for veteran, WeBank for women, and NMSDC. Even there's other ones out there,

616
00:50:15,320 --> 00:50:19,080
these are the three. And the reason the BDR chose them is because of that stringent

617
00:50:20,280 --> 00:50:27,320
process to get certified, right? One of the things that we've seen with NVBDC is its ability to

618
00:50:27,320 --> 00:50:34,280
I think I always use the network and I get corrected. It's really not networking, but sort

619
00:50:34,280 --> 00:50:42,040
of networking between the veteran businesses and guys on the billion dollar roundtable of

620
00:50:43,480 --> 00:50:50,280
putting folks together. It's more of a matchmaker than maybe networking. But have you experienced

621
00:50:50,280 --> 00:50:58,360
that sort of value from NVBDC? Yeah, it was actually just in Louisville for their annual show

622
00:50:58,360 --> 00:51:03,960
and absolutely, right? You've got the biggest names out there. Dell and gigantic logos are there,

623
00:51:03,960 --> 00:51:09,080
and the people from their supplier diversity groups are there, and they're speaking at the event and

624
00:51:09,080 --> 00:51:15,080
talking to veterans and explaining them how do you do business with companies our size? You

625
00:51:15,080 --> 00:51:21,240
realize that most veteran owned businesses are small businesses, right? We're all small businesses.

626
00:51:21,240 --> 00:51:27,240
So how do you go? How do you work with Apple? Pretty hard to get into Apple, right? But if you

627
00:51:27,240 --> 00:51:32,440
got that NVBDC logo in there, it opens the door for you at least, right? It gives you the conversations

628
00:51:32,440 --> 00:51:37,240
and they can help you navigate a little bit easier than having doing it on your own, right?

629
00:51:37,240 --> 00:51:43,320
It's not very easy to open those doors these days. So do you get asked by other veteran owned

630
00:51:43,320 --> 00:51:47,240
businesses, hey, is it worth going through this process? And if so, what would you tell them?

631
00:51:48,280 --> 00:51:54,280
You know, like you said, I'm on the board of advisors and like I just said, it's not easy to

632
00:51:54,280 --> 00:52:01,000
open doors at companies like Dell and Apple and Disney and these gigantic companies, right? So

633
00:52:01,000 --> 00:52:07,560
you need to have everything you can possibly do to get your foot in the door. And because these

634
00:52:07,560 --> 00:52:14,360
gigantic logos are members of the BDR, it incents them, they have these goals that they put on

635
00:52:14,360 --> 00:52:18,040
themselves, by the way, right? They're not like the government where they've got these government

636
00:52:18,040 --> 00:52:22,440
mandated goals for supplier diversity. These are things that they put on themselves. So it only

637
00:52:22,440 --> 00:52:27,560
makes sense for them to back their investment, if you will, right? So, you know, I let everybody

638
00:52:27,560 --> 00:52:32,200
know, like, yeah, if you're an veteran owned company, join the NVBDC, you'll work the system

639
00:52:32,200 --> 00:52:38,840
and you'll get business out of it. All right. That was Jim Falso talking with Scott Lopez and

640
00:52:39,880 --> 00:52:46,120
talking about NVBDC. So if you are a veteran owned business and you want to learn what you need to

641
00:52:46,120 --> 00:52:53,240
do, contact these people at NVBDC.org. Next week on our program, we're going to be doing our benefits

642
00:52:53,240 --> 00:52:59,400
program. So if you have any questions to, you know, that you want to put to our group, let me know.

643
00:52:59,400 --> 00:53:05,480
That's dale at veteransradio.org. We're going to go out with a song by Toby Keith today, and that's

644
00:53:05,480 --> 00:53:12,120
because Toby passed away on February 5th, that only 62 years old says during his career, which

645
00:53:12,120 --> 00:53:17,640
spans three decades, he sold over 40 million records, thanks to his patriotic hits like

646
00:53:17,640 --> 00:53:21,880
should have been a cowboy made in America, and of course, courtesy of red, white and blue. Pro

647
00:53:21,880 --> 00:53:28,200
military stance wasn't just fodder for songs. He went through 11 USO tours to visit and play for

648
00:53:28,200 --> 00:53:34,600
the troops overseas. So we're going to say thank you very much, Toby Keith. We're going to miss

649
00:53:34,600 --> 00:53:41,320
you, your true patriot. And I think that for our audience, we want to let them know that these songs

650
00:53:41,320 --> 00:53:48,360
is really for them. And this is what he did for us here in America during our time of

651
00:53:48,360 --> 00:53:58,440
terrible times. So you're listening to veterans radio. We'll see you next week. You're dismissed.

652
00:54:18,360 --> 00:54:25,960
Sugarpunch came flying from somewhere in the back. Soon as we could see clearly who our big black

653
00:54:25,960 --> 00:54:32,960
Man, we lit up your world like the four of July

654
00:54:32,960 --> 00:54:37,960
Hey, I'm gonna say I put your name at the top of his list

655
00:54:37,960 --> 00:54:41,960
And a statue of liberty is starting to shake in her face

656
00:54:41,960 --> 00:54:45,960
And an eagle will fly and it's gonna be healed

657
00:54:45,960 --> 00:54:49,960
When you hear mother freedom start to ring in her bell

658
00:54:49,960 --> 00:54:57,960
And it'll feel like the whole wide world is raining down on you

659
00:54:57,960 --> 00:55:20,960
I'll brought to you courtesy of the red, white and blue

660
00:55:20,960 --> 00:55:27,960
Justice will be served and the battle will rage

661
00:55:27,960 --> 00:55:32,960
This big dog will fight when you rattle his cage

662
00:55:32,960 --> 00:55:40,960
And you'll be sorry that you mess with the new reservation

663
00:55:40,960 --> 00:55:46,960
Cause we'll put a boot in your ass, it's the American way

664
00:55:46,960 --> 00:55:50,960
Hey, I'm gonna say I put your name at the top of his list

665
00:55:50,960 --> 00:55:54,960
And a statue of liberty is starting to shake in her face

666
00:55:54,960 --> 00:55:59,960
And an eagle will fly and it's gonna be healed

667
00:55:59,960 --> 00:56:03,960
When you hear mother freedom start to ring in her bell

668
00:56:03,960 --> 00:56:11,960
And it'll feel like the whole wide world is raining down on you

669
00:56:11,960 --> 00:56:31,960
I'll brought to you courtesy of the red, white and blue

670
00:56:31,960 --> 00:56:41,960
Of my red, white and blue

671
00:57:02,960 --> 00:57:05,960
I'm gonna say I put my name at the top of his list

672
00:57:05,960 --> 00:57:09,960
And a statue of liberty is starting to shake in her bell

673
00:57:09,960 --> 00:57:13,960
And it'll feel like the whole wide world is raining down on you

674
00:57:13,960 --> 00:57:17,960
I'll brought to you courtesy of the red, white and blue

675
00:57:17,960 --> 00:57:20,960
Justice will be served and the battle will rage

676
00:57:20,960 --> 00:57:23,960
When you hear mother freedom start to ring in her bell

677
00:57:23,960 --> 00:57:27,960
And it'll feel like the whole wide world is raining down on you

