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Imagine waking up every day knowing exactly what the day holds.

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Every conversation, every outcome, every minor event detailed out for you.

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Sounds comforting, doesn't it?

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But let's pause and consider what if this certainty is nothing more than an illusion?

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What if the very essence of life is not knowing?

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In today's episode of Unscripted Life, the podcast that confronts you with the hard truth

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that life has no script and much of what you've been taught is an illusion, we delve deep

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into the myth of certainty.

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We'll explore how uncertainty isn't just a part of life, it might actually drive it.

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I'm your host Alan Stafford.

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Join me as we dive into a fascinating discussion on the illusion of certainty.

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As we begin to peel back the layers of what we often take for granted to comforting blanket

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of certainty, it's clear there's much more to explore about how we interact with the

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unknown.

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Why do our minds gravitate towards predictable patterns and how does this influence our daily

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lives?

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In our first segment today, we'll dive into the psychological underpinnings of this phenomenon.

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We'll examine how our brains are wired to seek certainty and the profound effects this

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has on our behavior and decision making.

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So let's explore what drives our need for certainty beginning with a look into our

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own psychology.

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Welcome to the heart of our discussion today, folks.

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It's fascinating how much our minds crave predictability.

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And you know there's a reason for this, deeply embedded in how our brains function.

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So we're going to take a look at why we lean towards certainty and what it means for us.

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First off, think of our brains as prediction machines.

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If you will.

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I mean, we like to predict it, but I'm not talking about as in realistic predictions.

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They are constantly anticipating future events based on our past experiences, not just to

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keep us safe, but also to be efficient.

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Our brains try to conserve energy by operating in familiar scenarios where we can easily

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predict outcomes.

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And this is less demanding than navigating the unknown.

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Research from the University of California has shown that our prefrontal cortex, the

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area largely responsible for this prediction, this processing, becomes less active when

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it's in familiar situations.

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This conserves mental energy for more demanding tasks, which basically illustrates a fundamental

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aspect of our cognitive function known as resource depletion.

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You see, when we push our brains through extended periods of intense thinking, we experience

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mental fatigue.

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And I'm sure you've experienced this before at some point, if not almost every day for

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some people and for some people, not at all.

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And I'm not saying this, I mean, this isn't just about feeling tired.

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It's about the physiological and psychological demands placed on our brains.

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Despite weighing only about 2% of our body's mass, the brain uses roughly 20% of our energy

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resources.

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That's one-fifth of our energy resources comes from 2% of our body mass.

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And intense activities such as problem solving or decision making for those of us who engage

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in this daily or even weekly, deplete these energy stores.

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And this leads basically to what is known as cognitive or mental fatigue.

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And this fatigue can also be influenced by neurotransmitter depletion such as dopamine,

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which is crucial for motivation and rewards with us humans.

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An extended mental effort reduces dopamine levels, decreasing motivation and increasing

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our fatigue.

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And additional factors include stress responses and decision fatigue.

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So basically the more decisions we make, the more our brain resources are drained from

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us.

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Emotional drain is another aspect, specifically with tasks involving emotional regulation

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like resolving conflicts.

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So if you're involved with conflict resolution daily or processing emotional information,

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which I think each and every one of us are engaged in at some point, if not daily, every

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other day or weekly.

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I mean, folks, that's a lot of resource consumption for an organ that weighs on average about

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three pounds or about 1.3 1.4 kilograms.

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That's a pretty powerful organ in the human body, the mind.

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But we already know that, right?

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And it's no wonder that it does get tired just like any muscle.

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But this is an organ does get tired over time or throughout the day if we exercise it too

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much with mental capacities.

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Now that we understand how our brains conserve energy by predicting based on past experiences,

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we're going to take a look at how this influences our perceptions and our decisions.

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I mean, this brings us to something called cognitive biases.

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And I'm certain you've probably heard that before.

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And if you're not quite sure what they are, think of them as the brain's own set of shortcuts.

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These biases help us process information quickly, but they can sometimes lead us to make errors

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in thinking and decision making.

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Cognitive biases are more than just minor glitches in our thought process.

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I mean, they are deeply rooted mechanisms that help our brain streamline processing

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and avoid this, uh, the fatigue that comes with constant decision making.

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However, when we come back, we'll find out what happens when these shortcuts lead us

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astray.

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Okay, we're talking about the role of cognitive biases, folks, consider how often we stick

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to what's familiar.

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I mean, you do that almost daily, right?

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If not, I mean, I know you do that daily.

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I'm going to sit there and be a betting man and say, you do that daily.

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And this tendency is rooted.

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This tendency to stick with what we know is familiar is rooted in cognitive biases.

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Take confirmation bias, for example, it's when we favor information that confirms what

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we already believe.

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It feels right, doesn't it?

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I mean, we tend to gravitate towards like-minded news programming.

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However, a study by Stanford University highlights that confirmation bias not only strengthens

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our existing beliefs, but also makes us less open to accepting new, contradicting information.

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And this can be quite limiting, trapping us in what is known as our old patterns of thought

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and preventing personal and intellectual growth.

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And we see that.

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We see that in this country where we've got pretty much a divided country where confirmation

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bias confirms our own beliefs through the media.

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And as a result, we stick with that belief system, not allowing other ideas and other

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possibilities to come into play into our thinking.

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So it's this cognitive bias, and it's helping us, it's preserving our, it's helping us by

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conserving energy and not consuming energy in our brain so we don't get exhausted or

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tired or fatigued, but it doesn't do us any good intellectually.

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So as we see how these biases can limit our thinking, it's important to consider another

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profound impact of relying too heavily on the familiar.

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And that is the stress response to uncertainty.

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Meaning how you respond with stress, or the stressful response to uncertainty.

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So when faced with situations that defy our expectations, or when we're forced to deal

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with unknown outcomes, our body reacts in quite a very specific way.

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Because dealing with the unknown is not just mentally exhausting.

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It is stressful, people, stressful.

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Think about a time when you had to deal with the unknown and you wanted the certainty, the

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guarantee.

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How did that make you feel?

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I mean, our body's stress response, you know, that same one that kicks in for fight or flight

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also activates when we face uncertainty.

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And research published in the Journal of Nature demonstrates that higher levels of uncertainty

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lead to higher stress responses.

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I mean, this isn't just uncomfortable.

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Chronic stress can lead to serious health issues like heart disease and depression.

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And this is all tied to us not knowing.

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This is why we crave certainty.

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But what are the solutions?

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Well, for starters, mindfulness is a powerful tool.

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And there is no shortage of information about how to practice mindfulness.

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There are apps out there, books out there, programs out there, courses out there, you

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name it, it exists.

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Just go to YouTube, type in mindfulness practice, and you'll find a plethora.

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I love that word plethora of information.

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And mindfulness involves being present in the moment and accepting things as they are.

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And that is without judgment.

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And we are such a judgmental species, folks.

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Mindfulness practices have been shown to lower stress and improve decision making, helping

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us break away from the need for certainty.

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And how does this do this?

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Because by being mindful, we can better tolerate uncertainty and reduce its impact on our stress

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levels.

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And I practice that every morning after I get up, I get my cup of coffee, I sit on my

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reading chair, and I practice mindful thinking.

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Practice on my breathing, staying focused, and only dealing with those things that I

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can control.

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And uncertainty is one thing that I can't.

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Thus, I eliminate the worry for me.

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Another solution would be to actively challenge our cognitive biases.

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This means seeking out information that contradicts our preconceptions and being open to new

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experiences.

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It's hard for people.

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It's going to be a little bit tough for those of you who are just so stuck in your way.

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But if you really want to grow cognitively, if you want to grow intellectually, you're

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going to need to challenge your cognitive biases.

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It's about being curious.

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And studies suggest that fostering curiosity can enhance our ability to manage uncertainty

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by turning potential stress into what they call a sense of wonder and an interest.

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So basically, we want to turn uncertainty into a curiosity factor.

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So for example, if you think one way, let's say you lean towards the world is flat.

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I love that one.

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The flat earthers.

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The world is flat.

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Why don't you challenge yourself and do some research and see why everyone's saying that

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it's actually a sphere, slightly a long sphere at that.

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So basically, I'm telling you to get a little curious, set aside your strong, passionate

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beliefs and entertain some new ideas.

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You might get exposed to things that you've never considered and it may change your perspective.

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And that's okay if it changes your perspective because I'm a person that says, I mean, I

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am not set in anything other than show me the proof, show me the science, I will change

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my mind.

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And finally, building resilience.

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I mean, this isn't about toughening up in the traditional sense, as in building resilience,

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getting out there and sucking it up buttercup.

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It's about cultivating a flexible response to change and to stress.

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And research supports that resilience training can enhance your ability to cope with uncertainty,

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making you more adaptable in a rapidly changing world.

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And there are books about how to become mentally tough.

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It's all about the mind, folks, because pretty much our reality stems or begins in the brain.

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So if we can manage that, we can manage almost anything.

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So consider how these insights might change the way you view uncertainty in your own life.

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I mean, could embracing the unknown rather than fearing it enrich your experiences?

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So consider these insights, which are mindfulness, challenging cognitive biases and building resilience.

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Consider them and how they might change the way you view uncertainty in your life.

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I mean, could embracing the unknown rather than fearing it enrich your experiences?

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And I believe it can, because I know some of you are saying, no, it's not, I'm not

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changing my mind.

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Just think about it, folks.

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Think about that.

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Give yourself a chance to explore ideas that you typically do not explore.

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Okay, moving from the realm of our personal psychology, where uncertainty can both challenge

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and change us, let's zoom out and consider a broader canvas.

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Imagine the world of business and economics, where decisions aren't just about individual

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choices, but about the fates of companies and economies.

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And we've seen this time and again.

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I mean, how do businesses manage the fog of uncertainty that hangs over future events

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in their decisions?

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So in this next section, we're going to explore how uncertainty influences economic decisions

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and strategies used to navigate this unpredictable terrain.

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All right, first up, let's dive into risk management, which serves as a safety net in

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the business world.

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And if you're a business owner, or you work in risk management, you're going to understand

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exactly what I'm talking about.

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Because businesses face a constant barrage of uncertainties from volatile market conditions

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to sudden shifts of consumer behavior, and we saw that with the dot com and the whole

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digital marketing change and everything that's online now.

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Effective risk management is all about identifying these potential risks, assessing their impact

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and crafting strategies to mitigate those risks.

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The aim here is to minimize negative outcomes and capture opportunities, even during unstable

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times.

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For example, Apple has brilliantly diversified its product range beyond just computers in

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the smartphones, wearables, and services, reducing its dependencies on any single product

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line.

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And similarly, Amazon has expanded from its roots in online retail, specifically bookselling

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into domains like cloud computing with AWS, Amazon Web Services, and streaming with Prime

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video spreading its risk across various sectors.

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And then there's also Walmart's strategic growth.

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Basically, their growth in e-commerce and grocery delivery services bolstered its traditional

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retail business against changing consumer habits, moving from your typical brick and

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mortar into the digital and delivery realm.

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However, not all companies navigate these waters very successfully, as we've seen over

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time.

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Take a look at Kodak, if any of you remember the film company.

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Kodak, for instance, famously failed to pivot from its film based routes to digital photography,

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despite having early innovations in digital cameras.

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And they were one of the first companies out there building digital technology for larger

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camera companies like Nikon and Canon.

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And it's their reluctance to adapt that led to its downfall.

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Similarly, Sears struggled to keep pace with evolving consumer preferences and the risk

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of e-commerce ultimately filing for bankruptcy in 2018 after years and years of declining

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sales and they've made a lot of mistakes.

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And as we see how crucial effective risk management is in adapting to changes and safeguarding

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the future, it leads us to another vital aspect of navigating uncertainties.

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Economic forecasting.

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Just as businesses assessed and strategized based on identified risks, economists try

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to forecast future market conditions to prepare for what might lie ahead.

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Let's take a look at how these predictions are made and their significance in both business

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world and broader economic planning.

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Much like meteorologists predict weather, well, they try to predict weather.

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Sometimes it's not right.

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But again, it's just a prediction.

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Okay, we're not saying that they're getting this down to a 100% accuracy, but they get

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it.

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They get it pretty close.

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So anyway, like meteorologists, when they predict weather, economists and analysts use

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various methods or models and data analysis to forecast financial conditions.

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No forecast can be perfect, as I've said.

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The economy after all isn't a machine with predictable outputs, but these forecasts

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are essential for our businesses to operate effectively and successfully.

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The forecast provides businesses and governments with crucial insights, helping them strategize

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and prepare for potential shifts in the economic landscape.

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So despite their best effort, the unpredictable can still occur, folks.

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And we already know this with everything.

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And this unpredictability often reshapes scenarios dramatically.

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And we know this because we've seen this firsthand.

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I mean, we've seen the significance and challenges of economic forecasting take the 2008 financial

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crisis, for instance.

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I mean, the sudden collapse of major financial institutions and ensuing global recession

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caught many of us, most of us, that are not in the economic world or finance world by

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surprise, basically highlighting the complexities of predicting economic downturns.

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And more recently, and we all live through this, the COVID-19 pandemic, which served

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as another stark reminder of predictability gone wrong.

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And we don't have to say what it did, but we know it disrupted global markets almost

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overnight.

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It took a few months, but almost overnight illustrating how swiftly and severely uncertainty

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can impact our global economy.

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And folks, despite our best efforts in forecasting attempts to pierce the veil of future market

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conditions, it is clear that despite our best models and analyses, uncertainty remains a

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constant companion.

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And this brings us to our next segment, where we dive into the philosophical and existential

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dimensions of uncertainty.

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Philosophy has long wrestled with the unknown, offering rich perspectives that challenge

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our need for concrete answers.

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From the existentialists who embrace uncertainty as a fundamental aspect of human freedom to

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diverse cultural philosophies that offer unique ways of understanding and coping with the

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unpredictable.

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We're going to take a look at these ideas and see what they can teach us about living

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in a world where certainty is more of an exception than the rule when we come back.

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Okay, as we transition from the empirical analysis of economies to the more introspective

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realm of philosophy, we encounter diverse perspectives on uncertainty.

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So philosophy not only probes the nature of knowledge and existence, but also offers profound

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insights into how we can navigate life's inherent uncertainties.

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We're going to take a look at these rich philosophical and existential views, basically

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exploring how these different thinkers and cultures confront and embrace the unknown.

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First let's consider existentialism.

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And I'm certain you've probably heard of existentialist philosophy.

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And if not, that's okay, because it's basically a philosophical movement that fundamentally

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views uncertainty as an essential part of human experience.

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Existentialists like Jean-Paul Sartre and Albert Camus argue that life inherently lacks

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predefined meaning.

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There's no determinism in life.

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And this ambiguity isn't something to fear, but it's something to embrace.

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It's within the uncertainty that freedom lies, the freedom to create one's own meaning

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and value in an indifferent universe.

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Sartre's concept of existence precedes essence, basically encapsulates this idea, suggesting

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that individuals first exist without purpose, and must then forge their own essence through

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actions and choice.

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It goes along the line that life is happenstance.

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We are basically freaks of nature.

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We're here by accident.

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So there is no purpose to our life.

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But basically he argues how we, we humans, forge our own essence, our own existence,

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our own purpose through our actions and the choices that we make.

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And I kind of believe that.

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I go along with that there.

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And we can also support that by taking an example from Camus's book or essay, The Myth

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of Sysphus.

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It's a 1942 essay written by Camus where he uses the tale of Sysphus endlessly pushing

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his boulder.

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It's a 1942 essay written by Camus where he uses the tale of Sysphus endlessly pushing

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his boulder up a hill as a metaphor for human existence.

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Camus argues that recognizing the absurdity of life enables us to live with the rebellion

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against this absurdity, a profound acceptance of uncertainty.

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I mean existentialism is not just the only philosophical movement that has this type

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of belief.

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There are others out there.

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But basically, again, to recap, it's telling us that because we're just happenstance, that

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life has no purpose and it really doesn't, if you think about it, what is the purpose?

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Keep away all of the fictional reality stories that you've been told about, religion, government,

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freedom, culture, everything.

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Because these are things that are made up and put in our heads.

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Ask yourself, what is the meaning of life without all of these stories that we tell

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ourselves to live by?

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Well, there is no meaning.

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There's no purpose.

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It's just by chance.

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We define that meaning as we move through life ourselves.

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And we can see that cultural perspectives on certainty kind of mirror the philosophical

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ones in a way, because many cultures have unique ways of handling uncertainty.

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I mean, so if you take a look at many Eastern philosophies such as Taoism, Taoism and Buddhism,

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and there's an inherent acceptance of life's flux, the Tao Te Ching, for instance, teaches

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the virtue of Wu Wee or effortless action, advising adherents to the natural flow of

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life, which is constantly changing and inherently uncertain itself.

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And similarly, Buddhism teaches the concept of impermanence, which encourages adherents

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to accept and embrace the transient nature of all things, as in life is just happenstance,

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and embrace it.

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And on the flip side, we can contrast these Eastern philosophies with Western philosophical

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tradition where much of the thought has been around reducing uncertainty.

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We're looking to reduce uncertainty through scientific and rational methods.

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We can contrast Eastern philosophy with Western philosophical tradition where much of the

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thought has revolved around reducing uncertainty through scientific and rational methods.

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However, and I say however, modern Western philosophies also have begun to touch on

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embracing uncertainty.

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And this is evident in the works of postmodern philosophers like Jacques Derrida, who basically

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highlight the limitations of definite interpretations and meanings.

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Jacques Derrida was a philosopher known for his ideas about how we understand and interpret

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texts and the world around us.

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He basically believed that words and texts don't have one fixed meaning.

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Instead, meanings can change depending on the context and the reader's perspective.

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Derrida pointed out that whenever we try to pin down the exact meaning of a word or a

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phrase, there's always room for different interpretations.

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He argued that this uncertainty isn't something to solve but a fundamental aspect of how language

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works and how we communicate.

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Essentially, Derrida taught that we should be open to multiple meanings and perspectives,

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recognizing that certainty in interpretations is often an illusion.

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And I agree with that as well.

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Because words are an illusion itself.

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Think about it.

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What is a word?

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And we're going to get into this in a whole other podcast at some point.

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But words.

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Words only have meaning if you assign meaning to them and they mean different things to

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different peoples.

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And some cultures have multiple words for one thing, whereas other cultures don't have a

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word for that thing at all.

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So in essence, a word is just something we assign a meaning to and we can detach that

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meaning from the word and make it mean something else.

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That's pretty profound.

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And so the question I ask is how can these philosophical insights affect our daily lives?

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So by integrating existential principles, we can find personal empowerment in decision-making,

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accepting that while outcomes are uncertain, our choices are meaningful.

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So how can these philosophical insights affect our daily lives, folks?

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Well for starters, by integrating existentialist principles, we can find personal empowerment

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in decision-making, accepting that while outcomes are uncertain, our choices are meaningful.

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And that's important for our psyche.

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And embracing cultural wisdoms like Wu-Wi can help reduce stress by promoting a more

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flexible approach to life's unpredictabilities.

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These philosophies teach us not just to cope with uncertainty, but to see it as a space

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for growth and creativity.

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Especially what we're saying is be flexible in thought, accept the unknown, and stress

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less about it.

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So in exploring these philosophical and existential insights, we find a common thread, the acknowledgment

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and acceptance of uncertainty is not just a fact of life, but is a crucial element of

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human freedom and creativity.

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Whether through the defiant acceptance of the absurd in existentialism or the serene

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acknowledgment of impermanence in eastern philosophies, embracing uncertainty can enrich

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our lives, allowing us to navigate the unknown with resilience and with grace.

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Ok folks, as we wrap up today's journey through the realm of psychology, economics, and philosophy,

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it's clear that uncertainty isn't just a sporadic challenge to be navigated.

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It permeates every facet of our lives.

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From the decisions we make in business to the personal existential questions about our

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purpose and place in the world, uncertainty is a constant companion.

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Make it your friend.

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We've seen how our brains are wired to seek certainty, yet how embracing the unknown

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can lead to richer, more empowered living.

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Economically, understanding uncertainty helps us prepare for potential downturns and harness

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opportunities that volatile markets may present.

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Similarly we've explored how thinkers like Jean-Paul Sartre and cultural teachings from

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around the world encourage us to find freedom and authenticity in uncertainty, teaching us

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that life's true beauty often lies in its unpredictability.

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So what does this mean for you?

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Can you find ways to embrace the uncertainty in your own life?

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Perhaps you can see it not as a daunting abyss, but as a canvas of possibility, where each

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unscripted moment is an opportunity for creativity and growth.

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You see it starts in your head.

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You've got the power to make that choice.

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There's nothing concrete around you making that choice but your own thoughts.

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And I encourage you to reflect on today's discussion and identify areas in your life

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where you can apply these insights, folks.

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Maybe it's a decision you've been putting off because you're not sure of the outcome

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or perhaps it's a conversation you need to have despite knowing where it's going to lead

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you.

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But if you deal with uncertainty, what philosophies guide you through uncharted waters?

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And as you ponder these thoughts, I invite you to share your experiences with those

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around you.

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Or you can jump onto our YouTube channel and share your thoughts there.

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And remember, you can listen to us on your favorite podcast network, whether it's Spotify,

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Apple Podcast, YouTube, iHeartRadio, or anywhere else you enjoy your audio content.

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Just search for a podcast name, unfiltered life with Alan Stafford.

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Hit subscribe and you'll never miss an episode.

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Tune in anytime, anywhere, and join us as we explore more intriguing topics.

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I want to thank you from the bottom of my heart for tuning in.

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And remember, the beauty of life isn't just in the destinations we reach, but in the

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mysteries we navigate along the way.

