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We begin.

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And today we dedicate it to our beloved money.

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We are all interested in making more money.

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Not because money is happiness, but it's much easier to be happy if it overflows with money

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or at least we are suffering to reach the end of the month.

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One of the big mistakes I made in my life when I wasn't making money and when I suffered

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a lot because of the lack of money was to think that the day I made money well, the

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day I get paid that day, my finances will be at full capacity.

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But what happens is that when you start making more money and you don't have financial education,

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you don't know how the money game works, you obviously start spending more.

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So you make more money, you spend more and you end up in the same place.

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We see this very often with people who suddenly lose money.

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Footballers, boxers, people who become famous, suddenly boom, the money comes.

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And is money necessarily a blessing?

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Well, it depends.

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If you have education, you multiply your money and money can help you be happy.

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But in many cases we see how money burns.

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They get into problems, even in vices, alcohol, drugs, they get into debts, they start evading

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taxes.

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There are people who have ended up in jail, who have taken money, not money, but what

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they do with money has taken them to jail.

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So the issue for me is always education.

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Today we are going to talk about a woman who maybe you like or you don't like, who is a

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world phenomenon called Taylor Swift.

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But we are not going to talk about her as her music, this is not an entertainment program.

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We are going to talk about her as an example of someone who is making a world phenomenon

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for what she is doing in her career, how she handles her team, her people, her marketing,

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her public image, the decisions they make.

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But obviously we all witness the phenomenon that she caused in the NFL with her engagement

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with Travis Kelcey, one of the Kansas City Chiefs, who, according to statistics, managed

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to raise more than 50% of the audience of the female audience to a sport that most

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of the people who like it are men.

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I love it, but women don't pay much attention to American football.

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And now they were all like Taylor is in American football, I'm going to see it too.

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She is a woman who has reached such a high level that she has accumulated a wealth of

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1100 million dollars according to Forbes magazine.

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But the issue is not how she earns it, the issue is, ah, well, she is famous, what about me?

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No, the issue is what she does with her money, what she does with her marketing.

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Today's program is dedicated to seeing what we can learn, although the example sounds

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very far, what we can learn from Taylor Swift that can benefit your personal finances,

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your entrepreneurship, your marketing network, or simply what you can learn from her to

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be also a very well paid employee.

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What can we learn from Taylor Swift?

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And three wonderful experts are coming.

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Stay with us here at Radio Fórmula, Telefórmula, we are also live on YouTube at RadioFórmula.mx

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because we are going to learn a lot, we are going to land.

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What can I learn from this worldwide phenomenon called Taylor Swift?

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We have three very first-class guests who are going to talk to us from their point of view

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on this topic.

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We are going to land Taylor Swift, she will be with us Mariana Padilla who is a tech graduate

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from Puebla, an investment specialist and comes from Raíces, Maurice Viec from Monterrey,

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Nuevo León, business consultant, licensed in business engineering and technologies,

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and also from Colombia, Luis Carlos Solarte who is a specialist in digital marketing and

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teaches large brands to create and invoice through digital marketing, which is a topic

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where Taylor is a master, she has millions of followers, she does not follow anyone and

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manages her social networks in an exemplary way.

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And today we know that if you understand digital marketing, no matter what you do, entrepreneur

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employee, market, wherever you are, if you understand digital marketing, you can do much

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better, you can earn much more money.

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So well, the topic is interesting, dear money, today we dedicate it to money, to our financial

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needs, we return after a break, I am Marco Antonio Regil, we are live in formula, we

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are back.

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Connect and build through our conversation, through our conversation, through our conversation,

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we return with Marco Antonio Regil in formula.

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Ask experts.

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Today, dear money, financial well-being is part of a full life.

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Have a conscious economy, align your values ​​and goals.

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Discover the effective way to maintain a balance.

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Open your way to financial freedom.

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Reach your maximum potential.

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Marco Antonio Regil in formula.

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Dear money, you have to give money a nice touch so that money comes closer, so that

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money is part of our reality.

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Today we are talking about Taylor Swift, not as a singer, not as a musician, it is not

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a entertainment program or a show, but as an example of financial education.

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What can we learn from Taylor Swift, this world phenomenon, for our economy, for your

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pocket, for what you and I do with our money.

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We open the conversation on my Instagram account, which is marcoantoniorregil, and we ask people

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if you want to vote, it is in the stories of Instagram.

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Today's confessionary, the question is, does the great global impact that Taylor Swift has

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generated surprise you?

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37% says yes, it surprises me.

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Neither Michael Jackson, option 1, option 2 is no, it doesn't surprise me.

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Very well deserved success, also 37%.

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And in 26% says I don't see it.

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I don't even know who it is.

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But that doesn't matter, the issue is what can we learn from her.

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For that we have invited a great friend, her name is Mariana Padilla, she is a graduate

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of the technological department of Puebla, she is a specialist, here is the issue, there

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you see her, very beautiful, hello, specialist in investment of assets and business intelligence.

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What is yours is the game of money.

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Mariana welcome.

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Happy to be here Marco and a lot to talk about Taylor Swift.

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Yes, hey if I am Mexican or Latin American and I even like Taylor Swift, I don't care,

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I like American football and country music, now I don't like music.

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Why should I care?

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Why should I pay attention to Taylor?

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Is there something to learn from her that I can use in my life?

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Many lessons to learn.

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Look, I started researching her, I'm not a fan either, I like her other songs and

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I'm not in her fandom, I'm not Swift and I don't have the little wrists, nothing of that.

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But last year I did start researching her when she was named as Person of the Year in

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the magazine Time.

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So it's like, yes, it's like they are usually presidents, world leaders, Nobel of Peace,

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etc.

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But there is always someone from entertainment and it does catch my attention that it was

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Taylor Swift.

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The great lessons are everything she does with money, which let's say the easy part

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for her has been to earn it, which has not been easy either, but what she does with money.

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And how she has led this impressive fan base, how her communication is one of the very,

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very important things, her investment in raw goods, which you know is my subject,

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raw goods, her large investments in raw goods, and how she manages her digital life.

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That digital contact with the masses that make her super attractive.

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Of course, and all brands have to do with digital.

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She has become an employee, she becomes an entrepreneur, the entrepreneur, that is, you can't

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not touch digital.

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And that's where she is a teacher.

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She is a teacher and she has created this closeness that seems, I mean, neither I do it,

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nor you do it.

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Today we have politicians in campaign and they don't touch, they don't get into the profiles

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of their followers to see what they are doing to comment on them and to tell them, your life

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is going well, this is what I think of my song.

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Nobody follows on social networks.

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Nobody follows, but the profiles of their followers come in.

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It comes in or has a team that comes in.

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Or has a team that comes in.

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That is part of the super important thing, because in many stages of her life that she

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has had problems, she has been in contact with experts.

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That is something that many times we do not do.

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We believe that paying the lawyer is expensive and it is more expensive not to have it.

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And so with all the advisors she has, starting with her parents, who already knew what to

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do with her.

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Of course, that is a lesson.

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Taylor Swift plays on the team.

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She is an advisor to professionals.

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She does not save money on professionals.

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She is an advisor well.

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And she has the intelligence and knows how to handle her own things enough to say, I

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listen and I learn, because I don't know about this.

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Of course, in fact, she has changed a lot from being an anti-immigrant and being a

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conservative Republican.

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Now she is not supporting President Trump.

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It seems that she is going to support Joe Biden again in the United States elections.

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And they are basically fighting each other.

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And she has made a very big change of speech.

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From being an anti-immigrant, typical Republican, conservative, to being much more open-minded.

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And then when you ask why we would be talking about her, because that is power.

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Of course.

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Beyond the subject of music, that is power, in addition to money.

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Of course, to be able to influence the elections of the most powerful country in the world.

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She has a lot of power in her hands.

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Of course.

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You said about Taylor Swift's parents.

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According to what we have investigated, she learned from her parents the subject of money and finances.

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Andrea and Scott, Taylor's parents, worked in finance before Taylor's career.

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And Scott was the director of Merrill Lynch, one of the most important investment firms in the United States.

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And Andrea worked as a marketing director for an advertising agency.

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So it is no coincidence that Taylor invested her money well and knows about marketing because she learned it at home.

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She has more than $115 million invested in real estate.

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More than $75 million in pre-sales of real estate.

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So a large part of her money goes to a very conservative investment that does not correspond to her base of decision makers.

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For example, young people do not invest in real estate because it looks like a business of grandmothers.

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But she perfectly understands where to put the money and how to grow it.

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So how do we land this?

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If I am Mexican, Colombian, Ecuadorian, friends who see us in the United States, Latinos from the United States,

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and say, hey, I don't earn the millions that Taylor earns, but what can I learn from her?

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What example can I take?

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Why do they talk on a radio program about Taylor?

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She is so far away from my reality.

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She is white, she has privileges, she was born with money, she is famous.

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What can I learn from her?

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She is like a person, she is very far from us, but her actions are something that we can take every day.

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One, listen, learn. The person who is going to work, to school, etc.

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is listening to Marco Regil's program, is learning something.

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They can listen to Marco Regil's podcast, download it, take it, and have it on public transport.

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She is learning something.

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She is someone who is learning all the time, who is listening to others all the time,

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and who has humility and ego sufficiently controlled to say, I'm going to do what they tell me.

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When I feel that I know everything and I don't listen to anyone, that is expensive.

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That is what we can learn from her.

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I think that is one of the great lessons.

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Of course.

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Also, the game of money, playing to earn money, is playing in teams.

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The people who are doing well in money have teams.

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The people who don't have financial education were in my case a long time ago when I didn't know.

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I wanted to play alone. I didn't have advisors. I didn't ask for advice.

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I didn't get close to anyone. And that is a big mistake, right?

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Because schools don't teach us to play in teams.

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The game of money is a game that is won in teams, and the game of money is a high-performance sport.

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That is a great example of Taylor Swift.

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It requires discipline, dedication, commitment, training, and this, coaches, advisors.

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And that is part of the game of money.

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She plays as a high-performance player, and that is what we have to transfer to the game of money.

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She sees it as professionalism.

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100%.

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The ones who win are the big teams, not the individual talents.

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No.

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She doesn't bet her individual talent. I am pretty, I am a good singer.

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No, she bets on a game in teams. It is something completely professional.

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Your talent takes you to a certain limit, but you don't grow if you don't have a team.

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And she has known not only how to make teams, but how to take care of the team she has and listen to it.

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And she is an advisor. Because once again, how many famous people have we seen who get the money all of a sudden and burn it.

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Or the money burns them, or burns the whole family.

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And they get into serious problems.

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That the money reaches your life is not necessarily a blessing.

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It is a blessing if you know what to do with the money.

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That is correct. She has done it very well.

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It has a lot to do with her parents and this part that she is an advisor.

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Yes. We will continue to talk about Taylor Swift and how we can learn from her, talking about her parents.

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Taylor, notice that she was here in an article from Harper Bazaar magazine.

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She says that they even planned her name with the desire to give her the greatest chance of success in business.

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She says, my mother thought it was great that if she gave a business card that said Taylor, she didn't know if it was a man or a woman.

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They wanted her to be a business person in a business world.

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In other words, even the name was planned by the market logically.

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And that is intelligence.

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If we don't learn it, we can learn it. That is why we have this space.

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And when we return, Mariana stays with us.

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And from Monterrey, Nuevo León, the good Morris Dieck will join us.

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He is a business consultant, a graduate of Tech from Monterrey.

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He is already working on his PhD.

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And he is also going to talk to us about the Taylor phenomenon.

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Because many people say that Taylor Swift is saving the world economy.

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When I heard that news, I said, what did they smoke? What are they bringing?

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But Morris Dieck is going to tell us if this is true or it is just a marketing that is out there.

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We will return here to Telefórmula and Radiofórmula.

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Radiofórmula.mx, you can also see us there live.

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And on the YouTube channel of Grupo Fórmula, we are also there live.

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And if you want to vote for today's survey, the confessionary, go to my Instagram, which is Marco Antonio Regili.

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And the stories vote.

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Are you surprised by the great global impact that Taylor Swift has generated?

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Yes, no, or I don't even know.

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But when we return, we will continue to learn.

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Marco Antonio Regili in Fórmula, we will return.

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Go ahead.

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Follow the conversation with Marco Antonio Regili in Fórmula.

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Dear money, dear money, why?

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Why do you make me suffer, dear money?

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How many people have we spent periods of our lives, or maybe you are going through it at this moment,

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where you are suffering for the money.

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And you say that it is unfair, the rich make the rich, the poor make the poor.

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How do I do it?

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Hating the rich from my point of view is not the solution.

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My point of view is rather that we are going to learn from the rich so that the money is distributed.

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But you have to have education.

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That is my point of view.

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Maybe I'm wrong, maybe you don't agree with me.

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But the program is dedicated to learning the game of money and learning in this case of Taylor Swift,

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this world phenomenon.

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Mariana Padilla, who is an expert in the game of money, who also has students, prepares them,

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gives them classes to entrepreneurs, employees, stays with us here and will join the conversation.

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Our dear friend, Morris Dieck, from Monterrey, Nuevo León, is there in his house.

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Morris, if there is a city where they know about money in Mexico, it is called Monterrey.

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Hello, how are you?

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Good morning to all.

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Marco, thank you for the invitation.

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Mariana, how are you?

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It's a pleasure to be here with you and with all the people.

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After the shooting that we threw last week about love and money,

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people are already living the financial crudity of what happened last week.

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Hey, talking about Taylor Swift, Taylor Swift does not have financial crudity.

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She could have it.

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As Mariana said, right?

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The ego, because she said, hey, I'm that, I earn millions, she could be burning the money.

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At this moment, the number one in the world, nobody does what she does.

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What can we learn from Taylor Swift, my dear Morris?

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I say, right before the cut, Marco, you mentioned that if Taylor Swift is saving the world economy,

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no, it takes a lot to save the world economy, not only a tour of concerts,

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it goes quite successful.

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Why do they say that then?

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No, because, let's see, of course it is a phenomenon in the city that goes,

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and the phenomenon rather that they talked about was an inflationary issue within the cities that she was going to.

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Why? Well, yes, because the hotel occupation, the restaurants, I say,

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a lot of people arrive from outside, it must be an interesting phenomenon within this last tour of Taylor Swift,

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where not only did local people go, but a lot of foreign people arrived to the different venues.

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But definitely Taylor Swift is not going to save the world economy,

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but what we can rescue from Taylor Swift is a master class of MBA in the subject of marketing,

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definitely Taylor Swift is a machine of marketing,

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few artists like her, I think, have been able to sell a single concert three times.

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Let's see, how does Taylor Swift make a concert three times for the same person?

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Well, of course, you know that they are going to fill up and wonder how we can increase the average ticket

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to each of my dear Swifties, men and women.

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Hey, I already sold them the ticket.

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Well, let's sell the ticket plus the VIP package, right?

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That comes with a box, with a collectible, very good.

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But how can we raise it even more?

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Why don't we make a movie and show it in theaters?

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Ah, very good, sell twice.

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Hey, well, it's already in theaters, it's already there.

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How can we make it sell a third time?

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Well, because we don't put it on rent on the different streaming platforms.

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Ah, very good.

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Probably the person who went to the concert has bought three different tickets to see the same experience.

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One in the autodromo, brothers Rodriguez, another in the cinema, which by the way was a hit, right?

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The launch was a hit.

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And number three on streaming platforms.

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That is to get the biggest return on investment of a concert.

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But that is because, as Mariana said, it has an intimate relationship,

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it has a very special relationship with its followers, with its Swifties.

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Many people who are dedicated to sell, well, we all sell in any business, employee or entrepreneur, we all sell, of course, right?

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But many people do not ask their customers questions.

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And Taylor does ask them questions, right?

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And that completely changes the client's experience, because then they are participating in the final product,

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they are part of the whole process, so they have this sense of belonging, this is also mine.

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That's important, right, Maurice?

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Ask your client as well, meet your client like the palm of your hand, who do you need, how can I help you?

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That's a very interesting topic, I don't consider myself a Taylor Swift fan, I like one or another song, but...

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Neither of the three, huh?

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I like to ask those who are fans, right, that they arrive,

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no Maurice, it's Taylor Swift.

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And I ask them, and I start to investigate, why are you a Taylor Swift fan?

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And notice that many agree on the same thing, they say,

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Taylor Swift has a song for each time of my life and every feeling that I am having.

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That is, when the boyfriend cuts me, there is a song.

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When I am very happy and I want to break it, there is a song.

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That's why it's called Dieras Tour, and she has made all this album.

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I don't mean to say it very machiavellically, right,

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but the way Taylor Swift has built her career, from how she builds her different albums,

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how she dedicates songs to her ex-boyfriends, the fight she had with Scooter Brown, her ex-manager,

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the metanarrative of the path of the hero when she fights with the big platforms and tells them,

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my music will not be there, the return to take out her songs, Taylor's version.

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Oh, what can I say, everything is very well done, it is truly an exceptional case of study.

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In the business schools in the United States, they are studying Swift numbers.

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Of course, there, look, what I said is very interesting, because before entering the area, Mariana told me.

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She legally advised herself and recovered the songs, right, Mariana?

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Yes, what she sought, the legal loop to say, okay, I can't use those songs anymore,

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I can't reproduce my albums, the work of 15 years is lost, but there is a legal loop,

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if I make new versions, they are mine again, and that's what she did.

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And once again, she legally advised herself, paid good lawyers.

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A great team.

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She has the humility to listen to her team and she does it again.

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It calls me a lot of attention what you say, Moritz, because it is true,

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she has a song for each time of life, for example, Paquita de la del Barrio, right?

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Paquita de la del Barrio serves a type of client, that is, you can listen to Paquita de la del Barrio.

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You have to be very hurt always.

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When you are hurt, but when you are happy, maybe not so much.

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And Taylor has Paquita de la del Barrio for when you are angry, when you are happy, when you win, when you lose, when you cheat and when they cheat you.

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And that's how we can learn it too, Moritz, because in the market,

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serving a single client with a single product can be very risky and Taylor diversifies.

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Definitely, and I would like to point out something here that if you ask me what is the key to the success of Taylor Swift,

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I will also bring the case of Bad Bunny.

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I just don't want them to start making fun of me or start throwing me out,

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I know that they are going to start throwing me out for also bringing the case of Bad Bunny.

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But they have many similarities, both.

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And what is the similarity?

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The fact is that both manage their careers in an integral and diversified way.

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What do I mean?

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Can someone explain to me how Taylor Swift does to get a new album, which is coming in a few months,

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to be the girlfriend of a public person, to be a champion in the Super Bowl and also to dedicate time to that?

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And number three, to make a super exhaustive international tour.

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At what time?

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What everyone asks themselves, well, at what time?

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Is that Taylor Swift understands very well that all these components interrelate.

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For the love of God, Mariana and Marco, how can it be that when Taylor Swift goes to an NFL stadium,

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on the stage she is on, they put a cross so that the television cameras know where to point and where Taylor Swift is.

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That is, Taylor Swift never stops working.

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She leaves the stage in Japan, because she was in Japan, and she is going to see her boyfriend at the Super Bowl in Las Vegas.

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Oh, she's going to see her boyfriend, how beautiful. No, ladies and gentlemen.

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How romantic.

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It's marketing.

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It's marketing, for the love of God.

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Friends, our time is up. I thank you very much for commenting, because I know that like Taylor, you are very busy,

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but this is marketing. Marketing, where can we follow you, friend?

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Tell me on social networks. We have to manage our careers in the same way.

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Follow me on social networks, arroa morisdx, follow my podcast, tell me and bills.

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We are talking about finances, economy, business, little by little.

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And thank you very much, Mariana Marco, for the invitation.

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Thank you, Moris. Next week we will broadcast two days from Monterrey.

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You are invited, friend, do not fail us. We will be in Monterrey. We love you there next week.

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We will take a shot at you, Marco, in person.

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Take into account that I am Travis Kelsey and you are Taylor. In marketing, nothing else.

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Thank you, Moris.

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Everyone.

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Everyone.

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Everyone.

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Well, we'll be back after a short break. We'll continue talking about marketing.

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The queen of marketing, Taylor Swift, is joined by Luis Carlos Solarte from Colombia.

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Super expert in digital marketing to talk about what we can learn from Taylor.

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We'll be back after a short break.

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Connect and build through our conversation.

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Through our conversation.

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Through our.

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We return with Marco Antonio Regil in formula.

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Hello, I'm Maxine Woodside and I invite you to hear the best of the parandula.

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Wherever and whenever you want.

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News, sports and shows on your favorite podcast platform.

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Fórmula Group. Opening the conversation.

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Connect and build through our conversation.

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Through our conversation.

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Through our.

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We return with Marco Antonio Regil in formula.

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Dear money, dear Taylor, maybe many times what we have to do

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to be good in business and money after we make money,

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is to call our interior Taylor.

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Santa Taylor of the wool.

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Santa Taylor of the bill.

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What can we learn from her?

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From the queen of digital marketing.

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Well, we'll be dedicating this segment to the topic of how digital marketing,

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where Taylor is the mere, mere, can help us.

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Whether you're an employee, entrepreneur, marketeer.

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The way you make your money, digital marketing is something that's convenient for you.

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Don't ignore.

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Mariana Padilla is with us, a graduate student at Tec de Puebla.

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An investment specialist, very well rooted.

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She loves digital marketing too.

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And she's going to join the conversation from Colombia.

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Luis Carlos Solarte, who is one of the accounts that I still love.

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He's a genius in digital marketing.

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He teaches large companies, large brands, large personal brands.

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Also to make more money through digital marketing.

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Luis Carlos, hello.

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Hello, to Colombia. Where in Colombia are you looking for them?

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Hello Marco, good morning from here, from Colombia.

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An hour later, but fascinated to be here.

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I'm in a beautiful city, a little bit unknown in the world.

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When I hear Colombia, I'm in the south of Colombia.

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A beautiful city on the slopes of a volcano called Pasto.

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From here, I'm here, very happy.

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Very good.

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There's a figure I want to open this part of the conversation.

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Mariana, how much was the economic flow when Taylor Swift visited Mexico?

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According to Canaco, in Mexico City, she left $1,015 million

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plus $98.3 million in the movie for the movie theaters.

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Luis Carlos, how much does the Taylor Swift phenomenon have to do with the way she manages her digital marketing?

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Is Taylor's career, you consider, because she's a great singer now?

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Is digital marketing more than career, or 50-50?

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What can we learn?

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Well, undoubtedly, it has to be a 50-50.

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We have to understand that, regardless of whether you hate or try to ignore,

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because there are things, as Derek Thompson says, that you can't ignore, which is like her.

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There's a talent, there's a lot of talent in Taylor Swift.

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At 14, she already composed at 16.

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She released her first album.

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Regardless of all the marketing you can have, if the piece of content, in this case,

453
00:30:03,180 --> 00:30:08,180
is not of value, it doesn't matter how much marketing you do.

454
00:30:08,180 --> 00:30:11,180
And the same goes for talent.

455
00:30:11,180 --> 00:30:16,180
Talent and passion, sadly, are not enough.

456
00:30:16,180 --> 00:30:22,180
But digital marketing, she uses it in a completely masterful way.

457
00:30:22,180 --> 00:30:25,180
Something very important is her community.

458
00:30:25,180 --> 00:30:31,180
There's a beautiful book called The Travel of the Believer by Eric Hofer,

459
00:30:31,180 --> 00:30:35,180
The True Believers, where he studies communities.

460
00:30:35,180 --> 00:30:41,180
And Taylor Swift has done something great by building these believers.

461
00:30:41,180 --> 00:30:44,180
And to build them, she uses the mystery a lot.

462
00:30:44,180 --> 00:30:48,180
That's something that digital has taken away from us.

463
00:30:48,180 --> 00:30:58,180
When I grew up, in the 90s, there was this dose of mystery,

464
00:30:58,180 --> 00:31:02,180
this dose of not knowing what was going to happen.

465
00:31:02,180 --> 00:31:05,180
And Taylor Swift does something incredible.

466
00:31:05,180 --> 00:31:10,180
In each album, in each presentation she does, in each live performance,

467
00:31:10,180 --> 00:31:18,180
she releases these mysteries so that people can start to get their conspiracies out.

468
00:31:18,180 --> 00:31:23,180
The next album will be for this person, or she made the album for this person.

469
00:31:23,180 --> 00:31:27,180
And you know, that's talking, making people talk.

470
00:31:27,180 --> 00:31:31,180
She has an impressive power so that people talk about her.

471
00:31:31,180 --> 00:31:36,180
Without a doubt, that, for me, is one of her greatest points in marketing.

472
00:31:36,180 --> 00:31:43,180
That mystery that she generates, that hype that she increases with everything she does.

473
00:31:43,180 --> 00:31:48,180
We're looking at her Instagram account, she has 281 million followers.

474
00:31:48,180 --> 00:31:52,180
And she doesn't follow anyone. Why? Why would she do that?

475
00:31:52,180 --> 00:31:53,180
Not even her boyfriend.

476
00:31:53,180 --> 00:31:55,180
Not even her boyfriend?

477
00:31:55,180 --> 00:31:56,180
It's true, Maria!

478
00:31:56,180 --> 00:31:57,180
Not even her boyfriend?

479
00:31:57,180 --> 00:31:58,180
Not even her boyfriend follows her.

480
00:31:58,180 --> 00:32:00,180
How is that possible? Hey, my love, follow me.

481
00:32:00,180 --> 00:32:01,180
Minimum, right?

482
00:32:01,180 --> 00:32:05,180
What's up? Why would she do that? Is there a secret to digital marketing?

483
00:32:05,180 --> 00:32:09,180
Well, look, let's see, within the Instagram accounts,

484
00:32:09,180 --> 00:32:18,180
the people you follow are practically paying you a rent for being in that situation of the followers.

485
00:32:18,180 --> 00:32:25,180
I mean, if, for example, Tyler Swift followed 10 brands or 100 brands,

486
00:32:25,180 --> 00:32:31,180
that community she has, don't you think she's going to start following these accounts?

487
00:32:31,180 --> 00:32:32,180
Of course.

488
00:32:32,180 --> 00:32:40,180
And that, in the long run, is money. And she doesn't like money going around without anything completely free.

489
00:32:40,180 --> 00:32:45,180
Of course. But being someone so close to her community, as Mariana said, she doesn't follow anyone.

490
00:32:45,180 --> 00:32:48,180
Not even her boyfriend. I hadn't even thought about that.

491
00:32:48,180 --> 00:32:51,180
Not even her boyfriend. She doesn't follow anyone, but she does listen to her followers.

492
00:32:51,180 --> 00:32:52,180
A lot.

493
00:32:52,180 --> 00:32:55,180
She does have a great deal of contact with her followers. She's close.

494
00:32:55,180 --> 00:32:59,180
And that's what makes them believe that the song was made by her,

495
00:32:59,180 --> 00:33:06,180
because she saw that in my profile I ended up with my boyfriend and she identified with him and then she made the song that broke our hearts.

496
00:33:06,180 --> 00:33:10,180
In these last few minutes, Luis Carlos, I want to go ahead and build the bridge,

497
00:33:10,180 --> 00:33:15,180
because the program isn't about Taylor Swift. It's about what I can learn from her.

498
00:33:15,180 --> 00:33:21,180
You are a master, a great master, by the way. I admire you, I follow you, and you don't pay me rent, my friend.

499
00:33:21,180 --> 00:33:24,180
I follow you too, as a recommendation from Marco.

500
00:33:24,180 --> 00:33:28,180
A new follower. We learn a lot from you in digital marketing.

501
00:33:28,180 --> 00:33:34,180
I'll ask you a question. Whether you are an employee, entrepreneur, marketer, whatever.

502
00:33:34,180 --> 00:33:42,180
Is digital marketing something that is essential nowadays, or is it something optional to make money?

503
00:33:42,180 --> 00:33:46,180
No, it's completely essential, Marco.

504
00:33:46,180 --> 00:33:52,180
One must be where people commonly spend their time, where people commonly talk,

505
00:33:52,180 --> 00:34:02,180
where people commonly spend their time in their time of leisure, in their time of maybe despair, hope, or triumph.

506
00:34:02,180 --> 00:34:06,180
And digital marketing is that window.

507
00:34:06,180 --> 00:34:13,180
And many times it's when you can equal David against Goliath.

508
00:34:13,180 --> 00:34:21,180
That is, by taking Taylor Swift aside, there are many brands, there are many companies, there are many entrepreneurs

509
00:34:21,180 --> 00:34:28,180
that if we go back to advertising and marketing from 1960, 1970, this series, for me,

510
00:34:28,180 --> 00:34:36,180
the misguided marketing of Mad Men, if you didn't have money, you couldn't honestly present your product to the world.

511
00:34:36,180 --> 00:34:44,180
There was no way to expand your voice. Today, yes, today you have as many channels as you would like.

512
00:34:44,180 --> 00:34:49,180
If you like the video, then you can go and prepare your strategy on YouTube.

513
00:34:49,180 --> 00:34:54,180
If you don't like the video, you don't like to appear on camera, but you like to talk a lot, then you have the podcasts.

514
00:34:54,180 --> 00:34:58,180
But if you also like to be giving those pills, you have Instagram.

515
00:34:58,180 --> 00:35:02,180
If you like photography, you have Instagram. If you like short videos, you have TikTok.

516
00:35:02,180 --> 00:35:10,180
And also, depending on your audience, if it's a slightly older audience, you're going to have Facebook.

517
00:35:10,180 --> 00:35:12,180
If it's shorter, you have Snapchat.

518
00:35:12,180 --> 00:35:19,180
So, digital marketing is the easiest way to connect what you have with a clear message, with a clear audience,

519
00:35:19,180 --> 00:35:26,180
that is already there waiting for you, that you don't have to go looking for it, that is there waiting for you to change their life,

520
00:35:26,180 --> 00:35:30,180
for better or for worse, depending on the product you have. I hope for the best.

521
00:35:30,180 --> 00:35:33,180
I ask both of you, because both of you know this.

522
00:35:33,180 --> 00:35:39,180
It's very obvious to me, if you're an entrepreneur, then you have to know about digital marketing,

523
00:35:39,180 --> 00:35:43,180
because it's not only traditional media, as Luis Carlos was explaining.

524
00:35:43,180 --> 00:35:47,180
But the people who are listening to us, they say, I'm an employee, and I don't want to be an entrepreneur.

525
00:35:47,180 --> 00:35:56,180
Why me? And I'm not in the sales department. Why the hell should I be interested in learning that Taylor Swift is the queen of digital marketing?

526
00:35:56,180 --> 00:36:03,180
I ask Mariana first, why? Is it important that all employees know about digital marketing?

527
00:36:03,180 --> 00:36:10,180
Super important, all employees. Today, recruiters go to your social media to know what you do, how you think,

528
00:36:10,180 --> 00:36:15,180
how you live and know if you have a good profile. And if you're in sales, obviously, a lot more.

529
00:36:15,180 --> 00:36:21,180
But today, all recruiters go to your social media to see if you have a good profile,

530
00:36:21,180 --> 00:36:26,180
whether you're congruent with the brand you're going to represent, because it doesn't matter what position you have,

531
00:36:26,180 --> 00:36:34,180
even if you're the last one on the ladder. Today, you always represent the company where you are. If you say or do something on social media that you don't like,

532
00:36:34,180 --> 00:36:37,180
they can cancel your company or they can ask your company to fire you.

533
00:36:43,180 --> 00:36:50,180
I mean, creating sales, creating copywriting, writing, graphic design, but with the idea of digital marketing and everything,

534
00:36:50,180 --> 00:36:57,180
are they better paid people? They find a job easier, they earn more than those who know about digital marketing,

535
00:36:57,180 --> 00:37:00,180
if you don't know what you're losing, Luis Carlos.

536
00:37:00,180 --> 00:37:06,180
Let's see, Marco, I'm going to answer you in a very honest and very direct way, like I am.

537
00:37:06,180 --> 00:37:14,180
For me, personally, life changed completely. I come from the traditional marketing school,

538
00:37:14,180 --> 00:37:22,180
because I studied marketing around 2010, when digital was still around, but it wasn't that close.

539
00:37:22,180 --> 00:37:32,180
I was doing marketing advice in my city. I don't want to leave a value, because I don't like it when everything is about values,

540
00:37:32,180 --> 00:37:40,180
but I can tell you that the advice I was doing in this city, which I find that I love, that I love,

541
00:37:40,180 --> 00:37:44,180
but unfortunately it's not...

542
00:37:44,180 --> 00:37:55,180
The image froze. Personally, following what Mariana says, for example, right now we are hiring two new people,

543
00:37:55,180 --> 00:37:59,180
but in our team, all the people in the team have to know about digital marketing.

544
00:37:59,180 --> 00:38:00,180
Of course.

545
00:38:00,180 --> 00:38:06,180
All of them. Not just sales. Why do many people say, well, I'm not in sales? Everyone has to know about digital marketing.

546
00:38:06,180 --> 00:38:11,180
But if right now I need you to go up, that we are in the air, that we are with Marco, and that everyone has to know how to do it,

547
00:38:11,180 --> 00:38:16,180
how to write a copy, so quickly that we are in the air, something very simple, everyone has to know,

548
00:38:16,180 --> 00:38:20,180
the whole team has to understand that we are... If you are not in digital, you don't exist.

549
00:38:20,180 --> 00:38:24,180
Luis Carlos has returned, you have returned. Go ahead, you cut yourself.

550
00:38:24,180 --> 00:38:30,180
Okay, so, I don't know how much it came, but I was saying that the same advice I was doing here,

551
00:38:30,180 --> 00:38:38,180
now I do them in the world, and they are 10, 15 times more profitable for me.

552
00:38:38,180 --> 00:38:45,180
Also, in a currency that is the dollar, and that, well, fortunately for many Latinos,

553
00:38:45,180 --> 00:38:48,180
change for us is convenient.

554
00:38:48,180 --> 00:38:56,180
The American dream for me was not to go to the United States, have a business there, and be able to live there.

555
00:38:56,180 --> 00:39:03,180
It was to be able to charge there and spend here. It sounds a bit superficial at that point,

556
00:39:03,180 --> 00:39:10,180
but digital marketing allowed me to do that, and also digital marketing is something fascinating.

557
00:39:10,180 --> 00:39:18,180
And it's that I don't want to take away professionalism, but you can focus directly on what you like.

558
00:39:18,180 --> 00:39:25,180
As you said, if you like to write, you can be a great copywriter, but if you like strategy, you can be a great funnel creator.

559
00:39:25,180 --> 00:39:30,180
But if you like design, you can design video, image, whatever you want.

560
00:39:30,180 --> 00:39:38,180
So for me, digital marketing is a window for many people, financial and also in free time.

561
00:39:38,180 --> 00:39:40,180
You know, you dominate your time.

562
00:39:40,180 --> 00:39:43,180
Of course, and you can do what you love. That was our case.

563
00:39:43,180 --> 00:39:51,180
I started giving online courses in 2020, and with that, I don't know what we would have done if we didn't have that in the pandemic.

564
00:39:51,180 --> 00:39:55,180
We didn't know the pandemic was coming, but that's where our online courses grew.

565
00:39:55,180 --> 00:40:03,180
The podcast grew, and now this program in Radio Fórmula, Telefórmula, is a consequence of what we did in digital marketing.

566
00:40:03,180 --> 00:40:11,180
I mean, it can open the doors for you to live doing what you love, working from home and making a lot of money.

567
00:40:11,180 --> 00:40:13,180
And you can live wherever you want.

568
00:40:13,180 --> 00:40:14,180
It opens the world.

569
00:40:14,180 --> 00:40:17,180
You can choose where to live. It opens the world, Mariana.

570
00:40:17,180 --> 00:40:18,180
Yes.

571
00:40:18,180 --> 00:40:24,180
It opens the world. And then, look, what you were saying, Luis Carlos, it sounds very interesting to me.

572
00:40:24,180 --> 00:40:34,180
Going to the United States to work and go through it illegally and suffer everything our beloved and dear immigrants, who are heroes, suffer.

573
00:40:34,180 --> 00:40:37,180
Imagine if those people knew about digital marketing.

574
00:40:37,180 --> 00:40:45,180
They wouldn't have to leave their country, their roots, their language, their family to be able to earn that money and stay in the place that Luis Carlos loves.

575
00:40:45,180 --> 00:40:51,180
Yes, I wouldn't say it so openly. It wouldn't be such a general solution.

576
00:40:51,180 --> 00:40:52,180
Not for everyone.

577
00:40:52,180 --> 00:40:54,180
Yes, of course. Completely.

578
00:40:54,180 --> 00:41:02,180
Look, it's just comparing the income, the place you live in.

579
00:41:02,180 --> 00:41:08,180
Look, the city where I live in, and that's a phenomenon that has been spreading with digital marketing.

580
00:41:08,180 --> 00:41:20,180
And it's not just staying in the place you live in and, well, charging outside because I can have clients not only in the United States, in Spain, in Australia, in Mexico.

581
00:41:20,180 --> 00:41:30,180
But it's not just staying in the place you live in, but there's a trend now, which is called the new American dream, because it's no longer in America.

582
00:41:30,180 --> 00:41:44,180
It's finding these small places, like these small paradises, small cities like the ones I live in, where everything is close, where, I can tell you, there's no taxi.

583
00:41:44,180 --> 00:41:50,180
I mean, you pay the minimum taxis charge, even if they take you from extreme south to extreme north.

584
00:41:50,180 --> 00:41:55,180
And the quality of life or the cost of life is excessively low.

585
00:41:55,180 --> 00:42:09,180
If you combine those two things, of course, you can find better opportunities than people who preceded us and who had to emigrate for anything.

586
00:42:09,180 --> 00:42:14,180
For government, for pleasure, for wanting something more for their families.

587
00:42:14,180 --> 00:42:19,180
And digital marketing opens that door for us to be able to live that way.

588
00:42:19,180 --> 00:42:25,180
Not just in the place you live in, but to find a place where you can choose and say, here I want to live.

589
00:42:25,180 --> 00:42:27,180
It's not for everyone, it doesn't work for everyone.

590
00:42:27,180 --> 00:42:32,180
As Luis Carlos says, it's not that we're going to end up with immigration and the problems of our immigrants.

591
00:42:32,180 --> 00:42:37,180
But if you have the possibility to learn from digital marketing, it can be much better.

592
00:42:37,180 --> 00:42:41,180
It's a wonder that the American dream comes to your house, that you have to emigrate to get it.

593
00:42:41,180 --> 00:42:49,180
What's happening now in Mexico, in Colombia, that the Americans are coming to Mexico because as you know, they work online.

594
00:42:49,180 --> 00:42:58,180
The sale of apartments and houses in Tijuana, for example, last year, if I'm not mistaken, a friend of mine who is a broker said that,

595
00:42:58,180 --> 00:43:01,180
they sold it to more Americans than Mexicans.

596
00:43:01,180 --> 00:43:02,180
Than to the nationals.

597
00:43:02,180 --> 00:43:04,180
There is a total change.

598
00:43:04,180 --> 00:43:08,180
We're going to stay for Radio Fórmula, but we say goodbye to Telefórmula.

599
00:43:08,180 --> 00:43:15,180
Friends, remember that in the YouTube channel of Telefórmula, sorry, this program is every night,

600
00:43:15,180 --> 00:43:18,180
in case you didn't hear it completely, you saw it completely and you want to see it.

601
00:43:18,180 --> 00:43:24,180
And it's also available in all podcast applications, just search Marco Antonio Regil in Fórmula.

602
00:43:24,180 --> 00:43:30,180
So, in the YouTube channel of Fórmula, of Grupo Fórmula, and in the Radio Fórmula podcasts.

603
00:43:30,180 --> 00:43:33,180
We'll be back to Radio Fórmula, we say goodbye to Telefórmula.

604
00:43:33,180 --> 00:43:38,180
You'll be left with the queen of the radio, Maxine Goodside, and stay with us.

605
00:43:38,180 --> 00:43:43,180
Tomorrow, tomorrow, tomorrow, we'll talk about the subject of love.

606
00:43:43,180 --> 00:43:45,180
Do you love or control your partner?

607
00:43:45,180 --> 00:43:47,180
They are two different things.

608
00:43:47,180 --> 00:43:48,180
Tomorrow, here in the program.

609
00:43:48,180 --> 00:43:50,180
We'll be back to Radio, after a break.

610
00:43:50,180 --> 00:43:53,180
Connect and build through our conversation.

611
00:43:53,180 --> 00:43:55,180
Through our conversation.

612
00:43:55,180 --> 00:43:56,180
Through our...

613
00:43:56,180 --> 00:44:00,180
We're back with Marco Antonio Regil in Fórmula.

614
00:44:00,180 --> 00:44:02,180
Radio Fórmula, we're still live with you, friends.

615
00:44:02,180 --> 00:44:05,180
Today's topic is what can we learn from Taylor Swift?

616
00:44:05,180 --> 00:44:11,180
If you go to marcoantoniorregil.com.d.fórmula you can answer the question from the confessional

617
00:44:11,180 --> 00:44:15,180
that says, do you have a big surprise for the global impact that Taylor Swift has generated?

618
00:44:15,180 --> 00:44:20,180
Yes, they say, not even Michael Jackson has it, it's 53% of the votes.

619
00:44:20,180 --> 00:44:23,180
No, I'm not surprised, it's very well deserved her success.

620
00:44:23,180 --> 00:44:27,180
Only 32% of her votes, I mean, most people are surprised.

621
00:44:27,180 --> 00:44:29,180
They don't understand why there's someone behind her.

622
00:44:29,180 --> 00:44:34,180
And 16% says, I don't even know who it is.

623
00:44:34,180 --> 00:44:37,180
Now, Taylor Swift is a worldwide phenomenon,

624
00:44:37,180 --> 00:44:45,180
and we're talking about the importance of using financial intelligence tools

625
00:44:45,180 --> 00:44:50,180
to make it big, so that it works better for your work, for your business.

626
00:44:50,180 --> 00:44:53,180
What can we learn from Taylor Swift?

627
00:44:53,180 --> 00:44:57,180
For me, one of the most dangerous things that can happen to us,

628
00:44:57,180 --> 00:45:00,180
and I want to ask Mariana Padilla, who is with us today,

629
00:45:00,180 --> 00:45:04,180
who is an expert in finance, in investments, she's an entrepreneur,

630
00:45:04,180 --> 00:45:08,180
and Luis Carlos Solarte, who is connected from Pasto, right?

631
00:45:08,180 --> 00:45:09,180
Pasto, Colombia.

632
00:45:09,180 --> 00:45:11,180
I'm looking forward to going there.

633
00:45:11,180 --> 00:45:13,180
Yes, I don't know whereabouts.

634
00:45:13,180 --> 00:45:15,180
You have to go, digital marketing expert.

635
00:45:15,180 --> 00:45:18,180
There's something that has come up lately,

636
00:45:18,180 --> 00:45:20,180
which I'm going to say very carefully,

637
00:45:20,180 --> 00:45:24,180
as a narrative of hating people who have money.

638
00:45:24,180 --> 00:45:27,180
What I don't like is that the rich people get richer

639
00:45:27,180 --> 00:45:29,180
and the poor people get poorer.

640
00:45:29,180 --> 00:45:31,180
But I don't hate the rich, because on the contrary,

641
00:45:31,180 --> 00:45:35,180
I want to learn from the rich so that I can take my piece of cake.

642
00:45:35,180 --> 00:45:39,180
But there's a constant narrative that comes, not only in Mexico,

643
00:45:39,180 --> 00:45:40,180
but in many countries.

644
00:45:40,180 --> 00:45:41,180
No, worldwide.

645
00:45:41,180 --> 00:45:44,180
And in many people on the internet who are sowing hatred

646
00:45:44,180 --> 00:45:48,180
towards people who have money, instead of being able to admire them

647
00:45:48,180 --> 00:45:52,180
and saying, hey, I'm talking about people who make money legally, obviously.

648
00:45:52,180 --> 00:45:57,180
So it's very common that there's this tendency to disqualify them.

649
00:45:57,180 --> 00:46:00,180
Oh, it's that son of a bitch, oh, he slept with a bitch.

650
00:46:00,180 --> 00:46:01,180
I don't know who.

651
00:46:01,180 --> 00:46:02,180
It's that I helped him.

652
00:46:02,180 --> 00:46:03,180
He's a friend of such and such.

653
00:46:03,180 --> 00:46:07,180
For example, a survey by the University of Montmoren in the United States

654
00:46:07,180 --> 00:46:12,180
found that 18% of Americans believe that there's an effort,

655
00:46:12,180 --> 00:46:15,180
a conspiracy theory, that there's an effort by the government

656
00:46:15,180 --> 00:46:19,180
for Taylor Swift to help President Biden win the election.

657
00:46:19,180 --> 00:46:21,180
According to the survey published last Wednesday,

658
00:46:21,180 --> 00:46:26,180
71% of people who believe that the government is using Taylor Swift

659
00:46:26,180 --> 00:46:28,180
to help Biden were Republicans,

660
00:46:28,180 --> 00:46:31,180
and 83% of those who embraced the unfounded theory

661
00:46:31,180 --> 00:46:34,180
said that they would probably vote for Trump in November.

662
00:46:34,180 --> 00:46:42,180
So beyond politics, what happens when we start to disqualify people?

663
00:46:42,180 --> 00:46:44,180
Oh, in the case of Taylor, oh no, it's not because she's good,

664
00:46:44,180 --> 00:46:46,180
it's not because she has financial intelligence,

665
00:46:46,180 --> 00:46:48,180
it's not because she knows digital marketing,

666
00:46:48,180 --> 00:46:50,180
which are things that I can learn, that you can learn.

667
00:46:50,180 --> 00:46:53,180
Oh no, it's because there's a conspiracy, the government is helping her.

668
00:46:53,180 --> 00:46:55,180
What is the danger of thinking like that, Mariano?

669
00:46:55,180 --> 00:46:58,180
It's a way to justify our mediocrity, right?

670
00:46:58,180 --> 00:47:03,180
I don't feel good because the US government doesn't conspire in my favor.

671
00:47:03,180 --> 00:47:07,180
I say, this is very difficult, so I can justify that never in life

672
00:47:07,180 --> 00:47:09,180
I have success and that never in life I do anything right,

673
00:47:09,180 --> 00:47:11,180
because then the most powerful government in the world

674
00:47:11,180 --> 00:47:13,180
is not conspiring in my favor.

675
00:47:13,180 --> 00:47:17,180
So it's very dangerous, because then I give in to the power of my life,

676
00:47:17,180 --> 00:47:19,180
of my success, of my financial future,

677
00:47:19,180 --> 00:47:22,180
and I also give in to someone who is, of course,

678
00:47:22,180 --> 00:47:26,180
the third person in my life, instead of taking it and saying,

679
00:47:26,180 --> 00:47:28,180
ok, what can I learn?

680
00:47:28,180 --> 00:47:32,180
That would be the great lesson, and we have many that we are going to define in the end,

681
00:47:32,180 --> 00:47:34,180
what can I learn from what Taylor does,

682
00:47:34,180 --> 00:47:37,180
what is in my hands, and what can I get,

683
00:47:37,180 --> 00:47:40,180
if I learn, for example, with Luis Carlos, the digital marketing issue,

684
00:47:40,180 --> 00:47:42,180
if I learn the money game issue,

685
00:47:42,180 --> 00:47:44,180
if I understand the rules of the money game,

686
00:47:44,180 --> 00:47:46,180
then I can take control of this,

687
00:47:46,180 --> 00:47:50,180
instead of thinking that I need a worldwide conspiracy in my favor

688
00:47:50,180 --> 00:47:52,180
to be able to get out of where I am.

689
00:47:52,180 --> 00:47:56,180
Yes, if I see Mariana, and I see that she is a very successful investor and entrepreneur,

690
00:47:56,180 --> 00:47:59,180
and I hate her, how am I going to learn from her?

691
00:47:59,180 --> 00:48:01,180
Because I'm going to cancel her.

692
00:48:01,180 --> 00:48:05,180
Then, no, that woman, who knows what she has done, and I don't know how much,

693
00:48:05,180 --> 00:48:06,180
and I disqualify her.

694
00:48:06,180 --> 00:48:08,180
Then I already lost a teacher.

695
00:48:08,180 --> 00:48:13,180
What do you think of the point that I am putting on the table, Luis Carlos?

696
00:48:13,180 --> 00:48:18,180
Well, in the beginning there is something very interesting,

697
00:48:18,180 --> 00:48:21,180
I always quote one of my favorite living philosophers,

698
00:48:21,180 --> 00:48:24,180
which is Byung-Chul Han, a South Korean philosopher,

699
00:48:24,180 --> 00:48:28,180
he takes out many essays, the last essay he took out is called

700
00:48:28,180 --> 00:48:29,180
The Narrative Crisis,

701
00:48:29,180 --> 00:48:35,180
where he explains why people tend to conspire too much at this moment,

702
00:48:35,180 --> 00:48:37,180
and that's where we have lost the true narrative,

703
00:48:37,180 --> 00:48:39,180
and we have been left with the information,

704
00:48:39,180 --> 00:48:41,180
we simply like to inform ourselves.

705
00:48:41,180 --> 00:48:44,180
By informing ourselves, we have something superficial,

706
00:48:44,180 --> 00:48:48,180
we simply prefer to stay with that so as not to think too much

707
00:48:48,180 --> 00:48:50,180
about the words we choose or do.

708
00:48:50,180 --> 00:48:54,180
It's easier to say, that person became rich for this, for this, for this,

709
00:48:54,180 --> 00:48:57,180
for nepotism, because she is beautiful, because such and such,

710
00:48:57,180 --> 00:49:02,180
to have to get into that action of finding out and seeing,

711
00:49:02,180 --> 00:49:07,180
hey, what can I learn from this person or what can I learn from her.

712
00:49:07,180 --> 00:49:10,180
But you know, there is something that I really like about Taylor Swift,

713
00:49:10,180 --> 00:49:12,180
and it is that she uses it in her favor.

714
00:49:12,180 --> 00:49:19,180
As in those times of the 90s, when the boom of anime came to the West,

715
00:49:19,180 --> 00:49:23,180
and Dragon Ball Z came out, and many begin to say,

716
00:49:23,180 --> 00:49:29,180
Dragon Ball Z is satanic, it has messages from the devil,

717
00:49:29,180 --> 00:49:31,180
and Akira Toriyama is on the other side,

718
00:49:31,180 --> 00:49:37,180
seeing how he can have diabolical messages if they believe in a complex of gods

719
00:49:37,180 --> 00:49:39,180
that is completely different,

720
00:49:39,180 --> 00:49:43,180
but she uses it in her favor and begins to name characters

721
00:49:43,180 --> 00:49:46,180
so that it spreads much more.

722
00:49:46,180 --> 00:49:48,180
And Taylor Swift does the same.

723
00:49:48,180 --> 00:49:51,180
She hears that she is put in a conspiracy theory,

724
00:49:51,180 --> 00:49:54,180
and it is not that she goes out to reaffirm it,

725
00:49:54,180 --> 00:49:56,180
but you know what is the most beautiful thing about her?

726
00:49:56,180 --> 00:49:59,180
That she never goes out to say, no, it is not true.

727
00:49:59,180 --> 00:50:00,180
She leaves it there.

728
00:50:00,180 --> 00:50:02,180
Why? So that people keep talking.

729
00:50:02,180 --> 00:50:08,180
I think Taylor does a great job taking advantage of those mechanisms,

730
00:50:08,180 --> 00:50:10,180
digital and social,

731
00:50:10,180 --> 00:50:14,180
she uses them in her favor, she is a lever with them,

732
00:50:14,180 --> 00:50:16,180
and that seems extraordinary to me.

733
00:50:16,180 --> 00:50:19,180
Yes, Francisco Baccio from Zacatecas Zacatecas says,

734
00:50:19,180 --> 00:50:21,180
I, for example, do not know exactly what he does,

735
00:50:21,180 --> 00:50:25,180
however, I have heard him name a numberless number of occasions.

736
00:50:25,180 --> 00:50:27,180
He is everywhere.

737
00:50:27,180 --> 00:50:29,180
His market has expanded, he is not only the one who listens to my music,

738
00:50:29,180 --> 00:50:31,180
the market is everyone.

739
00:50:31,180 --> 00:50:34,180
Cecil Oseano from Ciudad de México says,

740
00:50:34,180 --> 00:50:37,180
well, going back to digital marketing and the subject of audiences,

741
00:50:37,180 --> 00:50:40,180
how do you capture what your audience needs?

742
00:50:40,180 --> 00:50:42,180
Taylor Swift knows that audience well.

743
00:50:42,180 --> 00:50:45,180
The question could be obvious, but we are not going to be obvious,

744
00:50:45,180 --> 00:50:46,180
we are going to put it on the table.

745
00:50:46,180 --> 00:50:48,180
How do you capture what your audience needs?

746
00:50:48,180 --> 00:50:52,180
How do you translate without losing your essence and sell, in quotes,

747
00:50:52,180 --> 00:50:54,180
so that they attract not only to listen to you,

748
00:50:54,180 --> 00:50:57,180
but to create a movement, but very important,

749
00:50:57,180 --> 00:51:00,180
without betraying who you are,

750
00:51:00,180 --> 00:51:03,180
without becoming someone that people are demanding,

751
00:51:03,180 --> 00:51:05,180
and neither way that it is another person.

752
00:51:05,180 --> 00:51:08,180
I ask both of you the question, whoever wants to answer it.

753
00:51:08,180 --> 00:51:12,180
The expert in marketing, Luis Carlos.

754
00:51:12,180 --> 00:51:17,180
If you allow me, here is something that Taylor does great,

755
00:51:17,180 --> 00:51:23,180
and that fit market in marketing is to find that point

756
00:51:23,180 --> 00:51:28,180
between what you want to say and what people want to hear,

757
00:51:28,180 --> 00:51:32,180
because that way you do not get lost in what people want.

758
00:51:32,180 --> 00:51:36,180
If you do what people want, it may sound ugly,

759
00:51:36,180 --> 00:51:41,180
but you are prostituting your talent, your things, in favor of others.

760
00:51:41,180 --> 00:51:44,180
But if you only do what you want, for example, in my case,

761
00:51:44,180 --> 00:51:48,180
I love symbols, the last thing I could study was commercial anthropology,

762
00:51:48,180 --> 00:51:51,180
but if I start talking about symbols on my social networks,

763
00:51:51,180 --> 00:51:55,180
believe me that nobody would raise their hand, very few would raise their hand.

764
00:51:55,180 --> 00:52:01,180
I have to find that perfect point between what people want to hear

765
00:52:01,180 --> 00:52:06,180
but also what I want to say and what I want to contribute.

766
00:52:06,180 --> 00:52:10,180
Taylor Swift does it in an excessively good way,

767
00:52:10,180 --> 00:52:13,180
but there are two fundamental things that she does.

768
00:52:13,180 --> 00:52:17,180
She has been growing with her audience.

769
00:52:17,180 --> 00:52:21,180
You have to take into account that she is no longer the 16-year-old girl,

770
00:52:21,180 --> 00:52:27,180
at this moment she is 34, but her fans did not freeze in time.

771
00:52:27,180 --> 00:52:31,180
They also start to grow and new problems begin to arise.

772
00:52:31,180 --> 00:52:35,180
Maybe in my adolescence it was to ask myself if I wanted to or not.

773
00:52:35,180 --> 00:52:39,180
Maybe in my 20s and 21s it was already, what do you want me for?

774
00:52:39,180 --> 00:52:44,180
And maybe now, in my 28s and 30s, it is already how you want me,

775
00:52:44,180 --> 00:52:48,180
the way you want me, and she has evolved with that.

776
00:52:48,180 --> 00:52:51,180
And that is what anyone, not Taylor Swift, not the singers,

777
00:52:51,180 --> 00:52:55,180
anyone who has a business can do.

778
00:52:55,180 --> 00:52:58,180
That is what is called in marketing, the use of the market.

779
00:52:58,180 --> 00:53:01,180
One thing is the product, but another thing is what it is used for,

780
00:53:01,180 --> 00:53:03,180
and those uses are evolving.

781
00:53:03,180 --> 00:53:06,180
Look at what Netflix was at the beginning,

782
00:53:06,180 --> 00:53:10,180
and how people use it now, how they use it.

783
00:53:10,180 --> 00:53:13,180
I can use it downloading a movie to go on the plane,

784
00:53:13,180 --> 00:53:15,180
I can use it for a weekend,

785
00:53:15,180 --> 00:53:18,180
I can use it for a romantic date,

786
00:53:18,180 --> 00:53:21,180
to camouflage a romantic date.

787
00:53:21,180 --> 00:53:25,180
Those uses are only evident when you listen,

788
00:53:25,180 --> 00:53:28,180
and she listens very well and evolves with that too.

789
00:53:28,180 --> 00:53:31,180
Exactly. Hey, Luis Carlos, are you staying for the last segment,

790
00:53:31,180 --> 00:53:33,180
or are you going to disconnect right now?

791
00:53:33,180 --> 00:53:34,180
As you want.

792
00:53:34,180 --> 00:53:38,180
No, no, no, stay with us, I just wanted to verify.

793
00:53:38,180 --> 00:53:41,180
Hey, we send a hug to Patricia Avila from Wyoming, United States,

794
00:53:41,180 --> 00:53:44,180
who asked a question that Luis Carlos already answered.

795
00:53:44,180 --> 00:53:48,180
Speaking of the connection you have with Agent Taylor,

796
00:53:48,180 --> 00:53:50,180
it is worth noting, nice things, positive things.

797
00:53:50,180 --> 00:53:52,180
A few days ago, the GoFundMe account was opened

798
00:53:52,180 --> 00:53:55,180
to collect $75,000 that would help with the expenses

799
00:53:55,180 --> 00:53:58,180
of the family of the woman killed in the Kansas shooting.

800
00:53:58,180 --> 00:54:01,180
You see that the chiefs of Kansas and the chiefs were celebrating,

801
00:54:01,180 --> 00:54:04,180
sadly there was another shooting in the United States,

802
00:54:04,180 --> 00:54:06,180
and they went out to collect money.

803
00:54:06,180 --> 00:54:09,180
The first donation of $50,000 was from Taylor Swift,

804
00:54:09,180 --> 00:54:13,180
and in a few minutes she made a second one of another $50,000.

805
00:54:13,180 --> 00:54:15,180
And the message was,

806
00:54:15,180 --> 00:54:20,180
the message was, send my most heartfelt condolences after your devastating loss.

807
00:54:20,180 --> 00:54:22,180
With love, Taylor Swift.

808
00:54:22,180 --> 00:54:25,180
And then the singer's manager confirmed to the Variety magazine

809
00:54:25,180 --> 00:54:27,180
that it was her.

810
00:54:27,180 --> 00:54:30,180
That is, that feeling of being close, that is, she was ahead of him.

811
00:54:30,180 --> 00:54:32,180
It wasn't Patrick Mahomes, the quarterback of the Chiefs,

812
00:54:32,180 --> 00:54:34,180
it wasn't his boyfriend Travis Kelsey,

813
00:54:34,180 --> 00:54:36,180
she was the one who made the donation in the killing.

814
00:54:36,180 --> 00:54:39,180
She is always close, this is something else that she does very well,

815
00:54:39,180 --> 00:54:41,180
she is always close to the causes, all the time.

816
00:54:41,180 --> 00:54:43,180
Always close to the causes, well,

817
00:54:43,180 --> 00:54:45,180
we are going to return to the last segment.

818
00:54:45,180 --> 00:54:47,180
Mariana Padilla here in Mexico,

819
00:54:47,180 --> 00:54:49,180
Luis Carlos Solarte from Pasto in Colombia.

820
00:54:49,180 --> 00:54:52,180
If you want to be part of our community,

821
00:54:52,180 --> 00:54:55,180
speaking of our community, go to marcoantonio.regil.com

822
00:54:55,180 --> 00:54:59,180
diagonal formula, because the three people who asked their questions today,

823
00:54:59,180 --> 00:55:02,180
we are talking about how to create a community that is close to you,

824
00:55:02,180 --> 00:55:04,180
it is something very important for us.

825
00:55:04,180 --> 00:55:07,180
Every day we tell you who comes the next day,

826
00:55:07,180 --> 00:55:12,180
and we give you the opportunity to ask the questions you want to ask tomorrow.

827
00:55:12,180 --> 00:55:14,180
The program of the next day.

828
00:55:14,180 --> 00:55:16,180
marcoantonio.regil.com diagonal formula,

829
00:55:16,180 --> 00:55:18,180
become partners or partners, it is free,

830
00:55:18,180 --> 00:55:21,180
we are waiting for you there and we will be back after a short break.

831
00:55:21,180 --> 00:55:24,180
Connect and build through our conversation,

832
00:55:24,180 --> 00:55:27,180
through our conversation, through our conversation.

833
00:55:27,180 --> 00:55:31,180
We return with Marco Antonio Regil in Formula.

834
00:55:33,180 --> 00:55:36,180
Do you want to start, grow or monetize your podcast?

835
00:55:36,180 --> 00:55:40,180
Know the secrets of everything.

836
00:55:40,180 --> 00:55:42,180
Where and when you want to.

837
00:55:42,180 --> 00:55:43,180
It's going to change your life.

838
00:55:43,180 --> 00:55:45,180
rss.com

839
00:55:45,180 --> 00:55:50,180
Storage, distribution and programming of your episodes in one place.

840
00:55:50,180 --> 00:55:53,180
Hosted and distributed by irises.com

841
00:55:54,180 --> 00:55:56,180
rss.com

842
00:55:56,180 --> 00:55:58,180
Make podcasts easily.

843
00:56:00,180 --> 00:56:03,180
Connect and build through our conversation,

844
00:56:03,180 --> 00:56:06,180
through our conversation, through our conversation.

845
00:56:06,180 --> 00:56:10,180
We return with Marco Antonio Regil in Formula.

846
00:56:10,180 --> 00:56:13,180
Querido dinero, querido dinero, quiero que abundes en mi vida.

847
00:56:13,180 --> 00:56:18,180
Querido dinero, quiero que abundes en las cuentas de banco de todos los mexicanos.

848
00:56:18,180 --> 00:56:22,180
Quiero que el campus sea rico, que la gente sea rica, que tengamos abundancia.

849
00:56:22,180 --> 00:56:24,180
Somos un país multimillonario,

850
00:56:24,180 --> 00:56:28,180
pero si no educamos, no nos educamos financieramente,

851
00:56:28,180 --> 00:56:32,180
los ricos se hacen más ricos, los pobres se hacen más pobres,

852
00:56:32,180 --> 00:56:36,180
no porque los pobres... es una pelea injusta, es un partido injusto,

853
00:56:36,180 --> 00:56:39,180
porque no tienes la educación, pero como no la vieron en la escuela,

854
00:56:39,180 --> 00:56:41,180
hay que aprenderla nosotros.

855
00:56:41,180 --> 00:56:45,180
Y eso es hacerle... la educación es hacerle al Robin Hood, ¿verdad, Mariana?

856
00:56:45,180 --> 00:56:46,180
Totalmente.

857
00:56:46,180 --> 00:56:48,180
Ahí es donde se reparte el dinero.

858
00:56:48,180 --> 00:56:51,180
Los ricos se hacen más ricos no porque hay una conspiración contra los pobres,

859
00:56:51,180 --> 00:56:53,180
sino porque no tenemos la misma información.

860
00:56:53,180 --> 00:56:55,180
Claro. Y los que se aprovechan porque los hay...

861
00:56:55,180 --> 00:56:56,180
Claro, claro.

862
00:56:56,180 --> 00:56:58,180
Hay gente honesta y deshonesta, rica y pobre.

863
00:56:58,180 --> 00:57:01,180
Y los deshonestos con información se aprovechan de los honestos.

864
00:57:01,180 --> 00:57:02,180
Al doble.

865
00:57:02,180 --> 00:57:04,180
Que no están educados, que no tienen información.

866
00:57:04,180 --> 00:57:07,180
Por eso me encanta lo que comparten ustedes dos en sus redes sociales,

867
00:57:07,180 --> 00:57:10,180
tanto Luis Carlos como Mariana Padilla que están con nosotros.

868
00:57:10,180 --> 00:57:14,180
Fíjense que vamos ya a conclusiones para despedirnos de los detalles

869
00:57:14,180 --> 00:57:16,180
que no quiero dejar fuera sobre Taylor Swift.

870
00:57:16,180 --> 00:57:18,180
¿Qué podemos aprender de Taylor Swift?

871
00:57:18,180 --> 00:57:20,180
¿Cómo trata su equipo? Sabemos...

872
00:57:20,180 --> 00:57:26,180
El otro día fui a dar una conferencia a la organización de maquiladoras en Tijuana

873
00:57:26,180 --> 00:57:29,180
que le dan servicios, esa agrupación que tiene,

874
00:57:29,180 --> 00:57:31,180
que contrata empleados para todas las maquiladoras.

875
00:57:31,180 --> 00:57:34,180
En Tijuana hay una tasa cero de desempleo, prácticamente.

876
00:57:34,180 --> 00:57:36,180
Pero me dicen que el problema es la rotación.

877
00:57:36,180 --> 00:57:39,180
Y ese es un problema que todas las empresas tienen.

878
00:57:39,180 --> 00:57:41,180
Contratas, entrenas, se te van.

879
00:57:41,180 --> 00:57:44,180
Contratas, entrenas, se te van. Y eso sale carísimo.

880
00:57:44,180 --> 00:57:47,180
¿Cómo le hace Taylor Swift? ¿Cómo le hace para retener a su gente?

881
00:57:47,180 --> 00:57:51,180
En su última gira, reconoció a todos los miembros de su equipo

882
00:57:51,180 --> 00:57:55,180
entregándoles en total 55 millones de dólares.

883
00:57:55,180 --> 00:57:57,180
55 millones de dólares.

884
00:57:57,180 --> 00:58:00,180
De esa forma, Taylor no solo garantiza la fidelidad de su equipo,

885
00:58:00,180 --> 00:58:05,180
sino que también resalta la importancia de reconocer a los empleados en su desempeño.

886
00:58:05,180 --> 00:58:07,180
¿Qué tan importante es esto, Mariana?

887
00:58:07,180 --> 00:58:13,180
Importantísimo. Yo diría que de las cuatro lecciones poderosas que nos deja Taylor Swift

888
00:58:13,180 --> 00:58:17,180
y que son para aprender en este día, es esa.

889
00:58:17,180 --> 00:58:22,180
¿Cómo trabajas con tu equipo, reconoces a tu equipo, cuidas a tu equipo

890
00:58:22,180 --> 00:58:27,180
y generas esa lealtad que va más allá de es mi jefe, es mi empleo

891
00:58:27,180 --> 00:58:29,180
y estoy aquí porque me pagan?

892
00:58:29,180 --> 00:58:33,180
Si no, estoy aquí porque pertenezco a un lugar en donde valoran lo que estoy haciendo.

893
00:58:33,180 --> 00:58:35,180
Entonces, es extraordinario lo que hace.

894
00:58:35,180 --> 00:58:37,180
Exacto. Luis Carlos, conclusiones.

895
00:58:37,180 --> 00:58:42,180
¿Qué lecciones nos podemos llevar para nuestra vida de Taylor Swift ya para cerrar el programa?

896
00:58:42,180 --> 00:58:48,180
Para mí, Marco, la mejor lección y de la que no se habló o no hablamos mucho

897
00:58:48,180 --> 00:58:53,180
y para traer algo nuevo es aprender a evolucionar con las plataformas.

898
00:58:53,180 --> 00:58:57,180
Taylor Swift es una gran evolucionadora.

899
00:58:57,180 --> 00:59:02,180
Si tú ves su álbum de 1989, al álbum que saca, que es Reputación,

900
00:59:02,180 --> 00:59:07,180
en 2017 hay una evolución en su marca, en su mensaje, en todo.

901
00:59:07,180 --> 00:59:13,180
Ella ha sabido cómo evolucionar con las plataformas también,

902
00:59:13,180 --> 00:59:15,180
en su contenido y en sus plataformas.

903
00:59:15,180 --> 00:59:20,180
Y eso es lo que la gente a veces no ve, cree que Instagram será para siempre los Reels

904
00:59:20,180 --> 00:59:22,180
y siempre van a dar los Reels.

905
00:59:22,180 --> 00:59:26,180
Y no, sabes, el día de mañana o como hoy estamos, los Reels bajaron.

906
00:59:26,180 --> 00:59:27,180
Adiós alcance.

907
00:59:27,180 --> 00:59:29,180
Y entonces, ¿cómo evolucionas con eso?

908
00:59:29,180 --> 00:59:31,180
Taylor Swift lo hace de una excelente manera.

909
00:59:31,180 --> 00:59:33,180
No lo hace sola, obviamente, lo hace con un equipo,

910
00:59:33,180 --> 00:59:41,180
pero es capaz de abrirse a ese tipo de cosas, que las imágenes ahora ya no se propagan tanto,

911
00:59:41,180 --> 00:59:43,180
que las historias surgen para esto,

912
00:59:43,180 --> 00:59:46,180
que los DM se usan para tal cosa.

913
00:59:46,180 --> 00:59:50,180
Eso es evolucionar con las plataformas y en su contenido.

914
00:59:50,180 --> 00:59:53,180
Y creo que eso es lo que cada emprendedor debería llevarse.

915
00:59:53,180 --> 00:59:57,180
Entender que Instagram, entender que Facebook y cualquier red social no te pertenecen,

916
00:59:57,180 --> 00:59:58,180
no eres el dueño.

917
00:59:58,180 --> 01:00:01,180
Y entonces juegas con las reglas de ellos.

918
01:00:01,180 --> 01:00:04,180
Hay que aprender las reglas de ellos para saber cómo jugar.

919
01:00:04,180 --> 01:00:06,180
Sí, y es una fantasía.

920
01:00:06,180 --> 01:00:11,180
Puedes llegar a 10.000 seguidores o a millones de seguidores, pero no son tuyos.

921
01:00:11,180 --> 01:00:13,180
Eso no te da nada.

922
01:00:13,180 --> 01:00:16,180
No te da nada porque quieres mandarles un mensaje y no les llega a todos.

923
01:00:16,180 --> 01:00:19,180
Te cobran para mandarles el mensaje a la gente que ya te sigue.

924
01:00:19,180 --> 01:00:20,180
Es correcto.

925
01:00:20,180 --> 01:00:22,180
Entonces, es así como un sueño guajiro,

926
01:00:22,180 --> 01:00:25,180
eso de que tengo 5 millones de seguidores.

927
01:00:25,180 --> 01:00:29,180
No se traducen en nada si no sabes qué hacer con ellos.

928
01:00:29,180 --> 01:00:31,180
Que eso es de lo que hacía ella bien, ¿no?

929
01:00:31,180 --> 01:00:34,180
Y esto yo te iría para cerrar.

930
01:00:34,180 --> 01:00:36,180
¿Cómo conectas con tu cliente?

931
01:00:36,180 --> 01:00:39,180
O sea, las cuatro poderosísimas lecciones de Taylor Swift.

932
01:00:39,180 --> 01:00:41,180
O cómo conectas con tu cliente.

933
01:00:41,180 --> 01:00:42,180
Cómo haces equipo.

934
01:00:42,180 --> 01:00:45,180
La que acaba de decir Luis Carlos, por supuesto, cómo evolucionas.

935
01:00:45,180 --> 01:00:47,180
Cómo escuchas a tus asesores.

936
01:00:47,180 --> 01:00:50,180
Cómo haces cosas que te dicen que hacer.

937
01:00:50,180 --> 01:00:56,180
Y tienes la humildad y el ego controlado para decir, escucho y aprendo y ejecuto.

938
01:00:56,180 --> 01:00:59,180
Y no me quiero ir sin decir esta, también es la cultura del esfuerzo.

939
01:00:59,180 --> 01:01:04,180
Porque dejarle todo a una estrategia digital o a que tuvo suerte o a que es güerita

940
01:01:04,180 --> 01:01:07,180
y nación de Estados Unidos sería súper injusto.

941
01:01:07,180 --> 01:01:12,180
O a la teoría de conspiración de que el mundo está conspirando a su favor sería súper injusto.

942
01:01:12,180 --> 01:01:16,180
Porque ella lleva veinte años trabajando y los primeros quince se fueron a la basura.

943
01:01:16,180 --> 01:01:20,180
Le quitaron su música, le quitaron todo lo que le ha producido, le quitaron sus discos.

944
01:01:20,180 --> 01:01:23,180
Y de cero se levantó.

945
01:01:23,180 --> 01:01:25,180
Entonces creo que esto nos podemos relacionar todos.

946
01:01:25,180 --> 01:01:27,180
Todos hemos pasado por una quiebra.

947
01:01:27,180 --> 01:01:31,180
Todos hemos pasado porque nos estafaron, nos robaron, perdimos.

948
01:01:31,180 --> 01:01:35,180
Y no podemos quedarnos en la victima y decir en el drama y en lo trágico y en llorar.

949
01:01:35,180 --> 01:01:37,180
Sino, ¿qué voy a hacer con esto?

950
01:01:37,180 --> 01:01:41,180
Y como me hago de un equipo, nuevamente volvemos al tema del equipo,

951
01:01:41,180 --> 01:01:49,180
que me ayude a salir de este hoyo y que me ayude a evolucionar y a crecer y a moverme del lugar.

952
01:01:49,180 --> 01:01:51,180
Entonces creo que esta parte no la podemos dejar fuera

953
01:01:51,180 --> 01:01:55,180
porque sería súper injusto decir que solo fue el marketing, que solo fue...

954
01:01:55,180 --> 01:01:59,180
Ella ha trabajado veinte años para estar en el lugar que está hoy.

955
01:01:59,180 --> 01:02:04,180
Sí, con todo esto, con todo este aparato que ella misma se ha construido.

956
01:02:04,180 --> 01:02:10,180
Eso no lo podemos dejar de fuera porque creo que la elección más grande que le podemos dejar a tu audiencia es

957
01:02:10,180 --> 01:02:14,180
todo esto, el juego del dinero, incluye trabajo y trabajo fuerte.

958
01:02:14,180 --> 01:02:16,180
Y se va a levantar.

959
01:02:16,180 --> 01:02:20,180
Y no porque alguien ya tenga dinero o haya nacido, ya en el dinero hay que descalificarlos

960
01:02:20,180 --> 01:02:22,180
y podemos dejar de aprender de ellos.

961
01:02:22,180 --> 01:02:25,180
Porque el papá de Taylor también se esforzó para ganarse ese dinero.

962
01:02:25,180 --> 01:02:27,180
La mamá de Taylor se esforzó para ganarse ese dinero.

963
01:02:27,180 --> 01:02:28,180
Y lo puedes perder.

964
01:02:28,180 --> 01:02:29,180
Exacto.

965
01:02:29,180 --> 01:02:35,180
Y como mucha gente, muchos juniors, que no se esforzan, pierden el dinero.

966
01:02:35,180 --> 01:02:37,180
Que nazcas en un hogar rico no quiere decir que va...

967
01:02:37,180 --> 01:02:41,180
De hecho, casi siempre, Luis Carlos y Marina, en la tercera generación,

968
01:02:41,180 --> 01:02:45,180
se va todo el dinero de esa familia, se lo queman, lo pierden todo.

969
01:02:45,180 --> 01:02:46,180
Sí, no saben qué hacer con él.

970
01:02:46,180 --> 01:02:49,180
Exacto. Por eso hay que seguir estudiando, ¿no, Luis Carlos?

971
01:02:49,180 --> 01:02:51,180
Completamente, completamente.

972
01:02:51,180 --> 01:02:58,180
De hecho, yo creo que esta era de la información es lo que nos da esa posibilidad

973
01:02:58,180 --> 01:03:01,180
de seguir constantemente aprendiendo.

974
01:03:01,180 --> 01:03:05,180
Lastimosamente ya hay información en exceso.

975
01:03:05,180 --> 01:03:11,180
Y yo creo y supongo que un gran puesto de trabajo del futuro va a ser la curación de contenidos.

976
01:03:11,180 --> 01:03:15,180
Ya no crearlos, sino decir este es el mejor contenido que puedes ver.

977
01:03:15,180 --> 01:03:17,180
Ya porque ya hay un exceso.

978
01:03:17,180 --> 01:03:20,180
Pero sin capacitarse siempre está bien.

979
01:03:20,180 --> 01:03:26,180
Y afortunadamente hoy hay universidades, plataformas que te educan gratis,

980
01:03:26,180 --> 01:03:30,180
que si para ti sigue siendo importante un cartón, también te dan el cartón.

981
01:03:30,180 --> 01:03:36,180
Y que lo más importante que te ubican rápidamente en algún punto.

982
01:03:36,180 --> 01:03:40,180
Creo que no nos podemos quejar, la generación que estamos en este momento,

983
01:03:40,180 --> 01:03:42,180
no nos podemos quejar de que no hay una oportunidad.

984
01:03:42,180 --> 01:03:44,180
Ahora hay que buscarla.

985
01:03:44,180 --> 01:03:47,180
Hay cuentas maravillosas que les recomiendo que sigan, como la de Luis Carlos.

986
01:03:47,180 --> 01:03:51,180
¿Dónde te encontramos, amigo? Yo te sigo todos los días, te veo en Instagram.

987
01:03:51,180 --> 01:03:53,180
Me alegra, me alegra.

988
01:03:53,180 --> 01:03:56,180
En Instagram me encuentran como arroba lsolarte.

989
01:03:56,180 --> 01:04:05,180
Ahí estoy dando cada día alguna dosis de contenido que puede ser útil para cualquier persona.

990
01:04:05,180 --> 01:04:06,180
Intento, procuro.

991
01:04:06,180 --> 01:04:11,180
Y pone cursos gratis y te metes y luego te gusta tanto que te acabas inscribiendo otro curso.

992
01:04:11,180 --> 01:04:15,180
Porque te da muchísimo valor lo que comparte, que es también una lección de marketing digital.

993
01:04:15,180 --> 01:04:17,180
Mariana, ¿dónde te encontramos?

994
01:04:17,180 --> 01:04:22,180
Mariana Padilla Top en todas las redes sociales. Así tal cual. Mariana Padilla Top.

995
01:04:22,180 --> 01:04:28,180
Perfecto. Y si van a MarcantonioRegil.com, diagonal fórmula, se pueden hacer socios y socias del programa,

996
01:04:28,180 --> 01:04:33,180
donde les damos apapachos, les damos información antes de que ocurra el programa para que nos hagan sus preguntas.

997
01:04:33,180 --> 01:04:39,180
Mañana les recuerdo que tenemos el tema de amas o controlas.

998
01:04:39,180 --> 01:04:43,180
Y por aquí alguien decía, ¿a qué no es lo mismo?

999
01:04:43,180 --> 01:04:46,180
No, no es lo mismo. No estoy entendiendo la pregunta.

1000
01:04:46,180 --> 01:04:50,180
Amas o controlas. Y tendemos a tres expertas, Adriana Renkin, escritora y conferencista.

1001
01:04:50,180 --> 01:04:55,180
Y vienen dos de las mejores sexólogas y expertas en relaciones, Eugenia Flo y Claudia Lobatón.

1002
01:04:55,180 --> 01:05:02,180
MarcantonioRegil.com, diagonal fórmula, para que hagan sus preguntas para mañana y para que sigan siendo parte de nuestra comunidad.

1003
01:05:02,180 --> 01:05:07,180
Hasta Colombia. Muchas gracias, Luis Carlos Solarte. Espero que no sea la última vez que seas con nosotros.

1004
01:05:07,180 --> 01:05:10,180
Valoro mucho tu tiempo. Gracias, amigo.

1005
01:05:10,180 --> 01:05:15,180
Ojalá. Muchas gracias a ti. De acá un saludo muy fraterno desde Pasto, esta ciudad volcánica.

1006
01:05:15,180 --> 01:05:18,180
Ojalá algún día los tengamos por acá.

1007
01:05:18,180 --> 01:05:21,180
Yo feliz ir a Colombia y soltero más. Qué cosa.

1008
01:05:21,180 --> 01:05:25,180
Mariana, muchas gracias, amiga. Gracias, querido. Gracias, gracias.

1009
01:05:25,180 --> 01:05:29,180
La mañana en Telefórmula, Radio Fórmula, soy Marcantonio Regil. Cuídense mucho.

1010
01:05:29,180 --> 01:05:36,180
Y vuelvan a escuchar este episodio para que se les quede bien grabada la lección que aprendimos hoy, o las lecciones sobre Taylor Swift.

1011
01:05:36,180 --> 01:05:37,180
Adiós.

1012
01:05:37,180 --> 01:05:40,180
Alcanza tu máximo potencial.

1013
01:05:40,180 --> 01:05:43,180
Marcantonio Regil en Fórmula.

1014
01:05:43,180 --> 01:05:46,180
Esta fue una producción de Grupo Fórmula.

1015
01:06:13,180 --> 01:06:18,180
Actually a lot. So sign up now at chumbacasino.com. That's chumbacasino.com.