WEBVTT 00:00:00.430 --> 00:00:36.329 Thanks for watching! on Hustle Podcast. I am 00:00:36.329 --> 00:00:41.710 your host Andy Wilson with 16 years of experience 00:00:41.710 --> 00:00:46.670 in the green industry. This is the podcast that 00:00:46.670 --> 00:00:51.270 helps you legitimize and grow your lawn care 00:00:51.270 --> 00:00:55.350 business. Today we have a special guest, Melissa 00:00:55.350 --> 00:00:59.649 Johnson. She is the Director of Marketing for 00:00:59.649 --> 00:01:06.239 Petra Tools. She has 11 ,300 followers on Instagram. 00:01:07.280 --> 00:01:10.219 Melissa, thank you for joining the Lawn Hustle. 00:01:10.680 --> 00:01:15.680 Thanks for having me. For listeners who may not 00:01:15.680 --> 00:01:21.560 know you, can you share your background? Sure. 00:01:22.030 --> 00:01:27.609 So I purchased a home in 2011 and shortly thereafter 00:01:27.609 --> 00:01:31.609 I started doing my own landscaping. I had had 00:01:31.609 --> 00:01:33.890 some personal tragedy kind of hit our family 00:01:33.890 --> 00:01:37.609 and in trying to absorb that and understand that. 00:01:37.799 --> 00:01:41.239 I absolutely fell in love with working in the 00:01:41.239 --> 00:01:44.700 yard and landscaping. And I grew up with my parents 00:01:44.700 --> 00:01:48.019 always landscaping and loving it. And so it just 00:01:48.019 --> 00:01:50.200 very naturally came to me. We had very little 00:01:50.200 --> 00:01:53.780 landscape here at our home. And so I started 00:01:53.780 --> 00:01:57.599 just one landscaping bed at a time and I was 00:01:57.599 --> 00:02:01.099 filming everything and putting it on my Instagram. 00:02:01.180 --> 00:02:04.099 So I started Instagram in 2017 and I had already 00:02:04.099 --> 00:02:07.299 been a couple of years into filming. And so I 00:02:07.299 --> 00:02:09.000 started doing that because I just really wanted 00:02:09.000 --> 00:02:11.780 to connect with people who loved the same things 00:02:11.780 --> 00:02:14.280 I loved. And I did not want to, I just kind of 00:02:14.280 --> 00:02:16.479 wanted to cut all the people and all the things 00:02:16.479 --> 00:02:18.560 that I would see on Facebook and all the years 00:02:18.560 --> 00:02:21.699 of collecting, you know, different friends and 00:02:21.699 --> 00:02:23.319 people, family, all that. I wanted all of that 00:02:23.319 --> 00:02:25.439 cut out. I wanted to just have something I could 00:02:25.439 --> 00:02:28.770 go to for myself. to learn about growing and 00:02:28.770 --> 00:02:30.490 learn about the lawn and learn about all those 00:02:30.490 --> 00:02:33.870 things. I, after that, decided to become a master 00:02:33.870 --> 00:02:36.530 gardener. So I went to training in Kansas City 00:02:36.530 --> 00:02:40.490 and became a master gardener and then met a whole 00:02:40.490 --> 00:02:43.509 other slew of crazy plant people in doing that. 00:02:43.770 --> 00:02:48.319 And so in 2019, Petra Tools contacted me. and 00:02:48.319 --> 00:02:52.060 asked me to make a video for their backpack sprayer. 00:02:52.080 --> 00:02:54.840 It was the HD 4000. And at that time, that was 00:02:54.840 --> 00:02:58.439 the only backpack sprayer they had. And so little 00:02:58.439 --> 00:03:00.879 by little, for a couple of years, I made just 00:03:00.879 --> 00:03:03.199 free content for them. They would send me products 00:03:03.199 --> 00:03:05.159 and I would try them and put them on my Instagram 00:03:05.159 --> 00:03:08.520 page and highlight all of the different things 00:03:08.520 --> 00:03:10.639 I was doing in the yard through the years. And 00:03:10.639 --> 00:03:13.819 then in 2022, they asked me to come in -house 00:03:13.819 --> 00:03:15.580 with them and be an in -house content creator. 00:03:15.960 --> 00:03:19.599 So then I started with the brand. And at that 00:03:19.599 --> 00:03:22.800 point, then Petra Tools became Petra Max, and 00:03:22.800 --> 00:03:26.699 eventually Beast Insulation Products. And so 00:03:26.699 --> 00:03:30.659 now I am the face of the brand for Petra Tools, 00:03:30.979 --> 00:03:33.620 for Petra Max, sorry, for Petra Max. And so I 00:03:33.620 --> 00:03:35.759 handle all the different lawn applications, the 00:03:35.759 --> 00:03:38.439 mulch glue, rock glue, and all of those things. 00:03:38.460 --> 00:03:40.979 And it has been an absolute blast. So then... 00:03:40.800 --> 00:03:43.319 In the last few months, the opportunity came 00:03:43.319 --> 00:03:46.240 up and they contacted me, and I do have a marketing 00:03:46.240 --> 00:03:47.979 background, an extensive marketing background, 00:03:48.280 --> 00:03:51.060 and they contacted me and said that they wanted 00:03:51.060 --> 00:03:53.280 me to come on board as the Director of Marketing 00:03:53.280 --> 00:03:57.659 over all of social influence. So now I am in 00:03:57.659 --> 00:03:59.960 charge of all of the creator relationships across 00:03:59.960 --> 00:04:03.240 PetroTools, Petromax, and Beast USA products. 00:04:03.259 --> 00:04:06.020 So it's been a very, very exciting last couple 00:04:06.020 --> 00:04:09.479 of months, and I'm just excited to be able to 00:04:09.479 --> 00:04:11.680 have some different different platforms and different 00:04:11.680 --> 00:04:13.979 people to meet to kind of spread the word about 00:04:13.979 --> 00:04:16.300 all the different opportunities that we have 00:04:16.300 --> 00:04:20.060 specifically for creators in the green industry. 00:04:28.139 --> 00:04:32.399 I can't, I can't hear you. In your experience, 00:04:32.420 --> 00:04:38.240 what is the biggest misconception that lawn care 00:04:38.240 --> 00:04:44.319 pros have? about brand partnership? Well, I think, 00:04:44.319 --> 00:04:47.079 you know, I think the guys maybe with running, 00:04:47.079 --> 00:04:49.019 you know, running a lawn care business is not 00:04:49.019 --> 00:04:50.600 easy. You know what I mean? It's not it's not 00:04:50.600 --> 00:04:52.899 an easy business to be in. It's painstaking. 00:04:53.040 --> 00:04:54.920 They're managing crews. They're managing a lot 00:04:54.920 --> 00:04:56.819 of different things. And I mean, I know it just 00:04:56.819 --> 00:04:59.699 from on the very basic level of what I do here 00:04:59.699 --> 00:05:02.000 at my home. I maintain over an acre of property. 00:05:02.439 --> 00:05:04.259 It's a lot of work. So when you're out running 00:05:04.259 --> 00:05:05.699 these crews and doing all the different things 00:05:05.699 --> 00:05:06.939 that they're doing, I feel like sometimes these 00:05:06.939 --> 00:05:10.420 guys are in the weeds a little bit. And content 00:05:10.420 --> 00:05:12.939 creation may be something that they're, they 00:05:12.939 --> 00:05:14.819 feel overwhelmed by. They may not know how to 00:05:14.819 --> 00:05:17.759 do it. They may not know where to start. And 00:05:17.759 --> 00:05:19.579 that's where someone like me comes in because 00:05:19.579 --> 00:05:21.800 as a creator and as someone that's in this space. 00:05:22.459 --> 00:05:25.279 I look forward to being able to work with people 00:05:25.279 --> 00:05:27.600 because what they're doing is exactly what we 00:05:27.600 --> 00:05:30.740 want, which is projects and storytelling. That 00:05:30.740 --> 00:05:33.019 is the way to engage with people on social media 00:05:33.019 --> 00:05:36.079 is by showing them projects that they can create 00:05:36.079 --> 00:05:38.540 and complete, or just the fascination of watching 00:05:38.540 --> 00:05:40.620 a project. And of course, storytelling. People 00:05:40.620 --> 00:05:42.259 want to hear a story. They want to know about 00:05:42.259 --> 00:05:45.360 what's going on. So these guys are already in 00:05:45.360 --> 00:05:47.519 the field. They're already out doing the stories, 00:05:47.600 --> 00:05:49.600 right? They're actually making the stories and 00:05:49.600 --> 00:05:52.639 making the projects. So now it's just a matter 00:05:52.639 --> 00:05:56.000 of them putting up a camera and documenting it, 00:05:56.079 --> 00:06:00.459 right? And so them doing that is absolutely an 00:06:00.459 --> 00:06:02.779 essential thing that needs to happen for any 00:06:02.779 --> 00:06:05.139 business right now is to be involved with social 00:06:05.139 --> 00:06:08.500 media and getting a presence online, because 00:06:08.500 --> 00:06:11.629 that's a huge part of how people are. choosing 00:06:11.629 --> 00:06:13.910 who to work with, right? And you see a lot of 00:06:13.910 --> 00:06:16.550 different brands that are very active on social 00:06:16.550 --> 00:06:18.550 media and they almost become like neighborhood 00:06:18.550 --> 00:06:21.750 celebrities, right? And this is a great way to 00:06:21.750 --> 00:06:23.670 be able to break into this business. And like 00:06:23.670 --> 00:06:24.990 I said, it's stuff that you're already doing. 00:06:25.149 --> 00:06:26.949 Like you're already laying the pavers. You're 00:06:26.949 --> 00:06:29.970 already mowing the beautiful lines. Let's talk 00:06:29.970 --> 00:06:32.410 about ways that you can capture that and put 00:06:32.410 --> 00:06:34.910 it into video where it's beneficial for both 00:06:34.910 --> 00:06:37.290 of us because we have paid collaborations. You 00:06:37.290 --> 00:06:39.449 know what I mean? Like we're paying guys to do 00:06:39.449 --> 00:06:41.930 what they're already being paid to do. So it's 00:06:41.930 --> 00:06:46.689 a beautiful relationship for sure. I think sometimes 00:06:46.689 --> 00:06:51.930 we make it harder than what it really is. For 00:06:51.930 --> 00:06:56.089 example, I was mulching up some leaves at my 00:06:56.089 --> 00:07:00.470 own home. And I just stuck my phone on a tripod 00:07:00.470 --> 00:07:05.970 and filmed it. Didn't do anything really extraordinary, 00:07:07.610 --> 00:07:14.829 but it got 463 ,000 views. The ones that I really 00:07:14.829 --> 00:07:18.910 focus on and try sometimes don't take off, but 00:07:18.910 --> 00:07:22.009 it's those ones where you stick a phone on a 00:07:22.009 --> 00:07:25.629 tripod and just record what you're already doing. 00:07:26.279 --> 00:07:31.000 and making content and posting it. Do you feel 00:07:31.000 --> 00:07:36.980 like brands are more interested in relevance 00:07:36.980 --> 00:07:41.180 and trust than they are follower count? Because 00:07:41.180 --> 00:07:45.779 I know follower count holds a lot of people back 00:07:45.779 --> 00:07:49.759 because they see the main influencers in our 00:07:49.759 --> 00:07:52.959 industry with thousands and thousands of followers. 00:07:54.000 --> 00:07:57.759 So someone that is a small lawn care business 00:07:57.759 --> 00:08:00.100 might be intimidated because they don't have 00:08:00.100 --> 00:08:05.680 that follower number. So can you describe to 00:08:05.680 --> 00:08:10.899 us, should we focus on relevance and trust once 00:08:10.899 --> 00:08:14.259 you get a brand's attention? Prove to them that 00:08:14.259 --> 00:08:17.959 you are trustworthy, that you will do what the 00:08:17.959 --> 00:08:22.949 brand expects you to do and You'll follow through 00:08:22.949 --> 00:08:26.129 with all of the guidelines. Yeah, absolutely. 00:08:26.269 --> 00:08:28.930 So we actually prefer to work with the smaller 00:08:28.930 --> 00:08:32.370 guys. And I'll tell you why. Because I was that 00:08:32.370 --> 00:08:34.529 smaller guy back in the day. And Petra Tools 00:08:34.529 --> 00:08:36.210 contacted me and they said, we love the videos 00:08:36.210 --> 00:08:38.690 that you make. We love the way that you can speak 00:08:38.690 --> 00:08:41.029 on camera, the angles, the projects that you 00:08:41.029 --> 00:08:43.429 think of. We love that. And so when they contacted 00:08:43.429 --> 00:08:45.929 me, I had only had, I mean, probably less than 00:08:45.929 --> 00:08:49.389 a thousand followers. And, you know, fast forward 00:08:49.389 --> 00:08:55.769 to today, I have not done a good job of staying 00:08:55.769 --> 00:08:58.750 up to speed on my page because I do so much content 00:08:58.750 --> 00:09:01.950 creation for Petro Tools. But in the last year, 00:09:02.149 --> 00:09:05.710 we had over 900 million views across all of our 00:09:05.710 --> 00:09:09.230 platforms. And this year, our goal is 2 billion 00:09:09.230 --> 00:09:14.480 views. And when they calculated my my reels and 00:09:14.480 --> 00:09:16.440 the content that I performed last year, it was 00:09:16.440 --> 00:09:20.399 up at almost 400 million views. So to your question, 00:09:21.159 --> 00:09:24.720 the views are important, the followers are important, 00:09:24.840 --> 00:09:28.399 but those things come with regular posting and 00:09:28.399 --> 00:09:31.279 with creating. So I've been able to do a lot 00:09:31.279 --> 00:09:33.559 of that for Petra Tools and Petra Max and Beast. 00:09:33.879 --> 00:09:36.399 We've had phenomenal success. On my own page 00:09:36.399 --> 00:09:38.879 though, I have kind of fallen back a little bit 00:09:38.879 --> 00:09:40.639 and that's one of my goals for this year is to 00:09:40.639 --> 00:09:42.919 make sure that I'm taking care of my page also. 00:09:43.259 --> 00:09:45.159 So for these guys that aren't doing that, when 00:09:45.159 --> 00:09:47.240 you're not posting regularly, when you're not 00:09:47.240 --> 00:09:48.879 doing those things, it is harder to pick up the 00:09:48.879 --> 00:09:51.019 followers. It is harder to be able to do those 00:09:51.019 --> 00:09:53.960 things. But I will tell you that I actually prefer 00:09:53.960 --> 00:09:56.179 to work with the smaller pages. When I am looking 00:09:56.179 --> 00:09:59.919 for creators, some of these guys and some of 00:09:59.919 --> 00:10:02.940 these accounts, someone can say, oh, well, I 00:10:02.940 --> 00:10:05.820 charge $2 ,500 for a reel. Well, the problem 00:10:05.820 --> 00:10:08.500 with that is that it may or may not perform. 00:10:08.919 --> 00:10:12.250 It may or may not convert. So I can't pay $2 00:10:12.250 --> 00:10:15.850 ,500 when I'm looking through your content, looking 00:10:15.850 --> 00:10:18.629 through your pages, and I'm seeing where there's 00:10:18.629 --> 00:10:20.870 a good chance that it could flop and it could 00:10:20.870 --> 00:10:24.429 maybe just pick up 6 ,000 views and maybe 30 00:10:24.429 --> 00:10:30.070 comments. I can't pay for that. So it's very 00:10:30.070 --> 00:10:32.950 hard for me to be able to justify that. We have 00:10:32.950 --> 00:10:35.950 to sell a lot of product to cover $2 ,500. But 00:10:35.950 --> 00:10:37.649 what I love about working with the smaller guys 00:10:37.649 --> 00:10:40.480 is that I can make them a reasonable offer for 00:10:40.480 --> 00:10:42.600 their time that's going to go into it and for 00:10:42.600 --> 00:10:44.840 what's going to happen and then we can scale 00:10:44.840 --> 00:10:47.620 up together. So as they're making the content 00:10:48.129 --> 00:10:49.850 I may be able to come in and say, OK, well, I 00:10:49.850 --> 00:10:52.549 can pay you $200 to do this reel. And the reel 00:10:52.549 --> 00:10:55.730 may only take them less than an hour to be able 00:10:55.730 --> 00:10:58.570 to handle the filming, throw it together in a 00:10:58.570 --> 00:11:01.549 video, post it, tag it, collaborate it. We see 00:11:01.549 --> 00:11:05.210 how it performs. If it performs, and we're getting 00:11:05.210 --> 00:11:07.289 more views, and you're having things that are 00:11:07.289 --> 00:11:09.029 popping off at a million views, and you've got 00:11:09.029 --> 00:11:10.669 things that are going here and there, then that 00:11:10.669 --> 00:11:14.659 is naturally and organically going to rate. And 00:11:14.659 --> 00:11:16.320 then we can also see the conversions. We have 00:11:16.320 --> 00:11:18.059 affiliate links available. So if the guys are 00:11:18.059 --> 00:11:19.940 doing something where they're promoting a sprayer, 00:11:20.299 --> 00:11:22.879 we have affiliate links right now at 10 % commission. 00:11:23.159 --> 00:11:25.820 If our sprayers are in the $200 range for the 00:11:25.820 --> 00:11:29.100 HD 4000, you're going to make $20 every one that 00:11:29.100 --> 00:11:32.580 you sell. So that's how I'm trying to build in. 00:11:32.700 --> 00:11:35.879 I'm trying to be very competitive with the rates 00:11:35.879 --> 00:11:38.279 that we pay because as a creator, I understand 00:11:38.279 --> 00:11:40.059 it's difficult to create. Sometimes it looks 00:11:40.059 --> 00:11:43.320 really easy. But it is kind of a grind. Sometimes 00:11:43.320 --> 00:11:45.539 you got a shadow in the way or there's airplanes 00:11:45.539 --> 00:11:47.860 flying overhead or dogs are barking, you know, 00:11:47.860 --> 00:11:51.159 and you guys reshoot and reshoot. So I understand 00:11:51.159 --> 00:11:53.919 all of those things. So in my mind, and that's 00:11:53.919 --> 00:11:57.259 why I think it's really unique and very strategic 00:11:57.259 --> 00:11:59.480 thing that they did by bringing me into this 00:11:59.480 --> 00:12:02.460 position, because I understand both sides. So 00:12:02.460 --> 00:12:05.080 I work for the creators because I want to make 00:12:05.080 --> 00:12:06.620 sure they're happy and that they're getting what 00:12:06.620 --> 00:12:09.840 they need and that they feel valued. and I also 00:12:09.840 --> 00:12:13.240 have to protect my company. So I'm merging both 00:12:13.240 --> 00:12:15.779 of those things as a 50 -50 to be able to do 00:12:15.779 --> 00:12:18.639 right on both sides. And so that we create really 00:12:18.639 --> 00:12:21.659 beautiful, mutually beneficial and growing relationships 00:12:21.659 --> 00:12:30.620 together. You mentioned that viewership and subscribers 00:12:30.620 --> 00:12:36.500 and followers come by consistent posting. Describe 00:12:36.500 --> 00:12:41.019 to her. Listeners, how often should they be posting? 00:12:42.139 --> 00:12:44.299 Well, here's the deal. I mean, I feel like in 00:12:44.299 --> 00:12:48.740 a perfect world, daily is best. I know I've learned 00:12:48.740 --> 00:12:51.139 from what we do with Petra Tools, Petra Max and 00:12:51.139 --> 00:12:55.200 Beast. I mean, we post five times a day. Two 00:12:55.200 --> 00:12:58.960 reels go public and three reels go trial. And 00:12:58.960 --> 00:13:00.659 here's what I'll tell the guys that may worry 00:13:00.659 --> 00:13:02.840 about posting or they may feel some kind of way 00:13:02.840 --> 00:13:04.620 around it. They don't maybe want people to see 00:13:04.620 --> 00:13:06.759 what they're posting initially. Put it on trial. 00:13:06.940 --> 00:13:09.159 If you're on a business account, you can post 00:13:09.159 --> 00:13:11.539 a reel. You can put it on a trial basis. It will 00:13:11.539 --> 00:13:14.059 not show it to your audience. So it actually 00:13:14.059 --> 00:13:16.340 shows it to anybody who doesn't follow you to 00:13:16.340 --> 00:13:18.860 see what type of traction it gets. And then if 00:13:18.860 --> 00:13:20.700 it picks up and it's got good traction, then 00:13:20.700 --> 00:13:23.120 you can post it publicly to your page so that 00:13:23.120 --> 00:13:25.519 everybody can see it. So I think that's also 00:13:25.519 --> 00:13:28.649 a good rule of thumb is And most of these guys, 00:13:28.669 --> 00:13:30.490 like I said, they're doing the work anyways. 00:13:30.870 --> 00:13:34.429 So even if they do something as simple as post 00:13:34.429 --> 00:13:36.570 a before and an after, so say they don't want 00:13:36.570 --> 00:13:38.769 to be on camera, even if they're able to do something 00:13:38.769 --> 00:13:42.830 as simple as pan the area before, pan the area 00:13:42.830 --> 00:13:46.129 after, put it together in cap cut or in shot, 00:13:46.269 --> 00:13:48.009 in shot is what I prefer to use. I know a lot 00:13:48.009 --> 00:13:50.090 of people use cap cut. Those are super easy, 00:13:50.570 --> 00:13:52.769 really, really easy programs to be able to use. 00:13:53.389 --> 00:13:55.509 and you can do it right on your phone. Or you 00:13:55.509 --> 00:13:57.230 can even do it right in platform. So you could 00:13:57.230 --> 00:14:00.149 just go into Instagram or Facebook and post a 00:14:00.149 --> 00:14:03.370 reel and import those two clips, put the text 00:14:03.370 --> 00:14:05.909 overlay on a before and an after. And put it 00:14:05.909 --> 00:14:08.629 up, people love before and afters, they love 00:14:08.629 --> 00:14:11.950 ASMR videos, and they love time lapses. Those 00:14:11.950 --> 00:14:14.110 are the three. And I think that's because of 00:14:14.110 --> 00:14:16.929 our inability to focus on anything now. As Americans, 00:14:17.110 --> 00:14:19.330 we're just constantly like, there's so much to 00:14:19.330 --> 00:14:23.970 absorb at all times. So some of that type of 00:14:23.970 --> 00:14:26.850 content performs really well because it captures 00:14:26.850 --> 00:14:30.250 the attention quickly. The other great piece 00:14:30.250 --> 00:14:32.950 of advice I can give to them is learning about 00:14:32.950 --> 00:14:35.519 hooks. And right now we live in this beautiful 00:14:35.519 --> 00:14:38.539 age of AI where you can go into AI and you can 00:14:38.539 --> 00:14:42.779 say, give me three hooks for a hardscaping project 00:14:42.779 --> 00:14:45.139 that had this issue, this issue, and this issue. 00:14:45.480 --> 00:14:47.980 What should I say for a reel on Instagram? And 00:14:47.980 --> 00:14:49.799 click Enter and it will give you all the information 00:14:49.799 --> 00:14:52.220 you need. So then it will give you the hooks 00:14:52.220 --> 00:14:55.259 because a hook is the first one to three seconds 00:14:55.259 --> 00:14:58.990 of your reel has to be what grabs people. And 00:14:58.990 --> 00:15:00.470 that's why those other things I mentioned work 00:15:00.470 --> 00:15:02.669 really well, because initially, the time lapse 00:15:02.669 --> 00:15:04.990 is moving so fast, you grab the interest of someone. 00:15:05.029 --> 00:15:07.289 So for these guys that are doing leaves, that 00:15:07.289 --> 00:15:10.250 are doing pavers, that are doing things where 00:15:10.250 --> 00:15:11.629 they're going to go in and do a big cleanup, 00:15:12.690 --> 00:15:16.429 put the tripod up, put it on time lapse, and 00:15:16.429 --> 00:15:19.529 just post that. And you'll probably pick up a 00:15:19.529 --> 00:15:22.090 good amount of viewership. So what we're doing 00:15:22.090 --> 00:15:24.210 right now, what we noticed in the last year, 00:15:24.309 --> 00:15:26.809 yes, we had 900 million views. That's a lot of 00:15:26.809 --> 00:15:30.179 views. but we didn't really capture the followers. 00:15:30.639 --> 00:15:33.120 So when I came in, we sat down, we kind of looked 00:15:33.120 --> 00:15:37.000 through everything and we said, that tells me 00:15:37.000 --> 00:15:39.379 that we're not connecting with people well enough, 00:15:39.700 --> 00:15:41.700 that we're not something that they feel some 00:15:41.700 --> 00:15:44.720 sort of connection or need or desire to have 00:15:44.720 --> 00:15:47.620 to be with us, to follow us, right? So that's 00:15:47.620 --> 00:15:50.740 when we came up with the plan for 2026. The plan 00:15:50.740 --> 00:15:53.639 is projects and storytelling. If you don't have 00:15:53.639 --> 00:15:55.960 a project or you don't have storytelling, That's 00:15:55.960 --> 00:15:58.740 not going to work for us. The days of just spraying 00:15:58.740 --> 00:16:01.379 rocks with glue and showing hands going over 00:16:01.379 --> 00:16:04.159 it are over. It has to be something that engages. 00:16:04.639 --> 00:16:06.759 So for instance, our Beast USA page, if you've 00:16:06.759 --> 00:16:08.500 got any guys that are listening that in the off 00:16:08.500 --> 00:16:10.200 season, they're doing any kind of building or 00:16:10.200 --> 00:16:13.519 contractor work, things like that, this is an 00:16:13.519 --> 00:16:17.139 amazing, it's a very viral spray foam. It's a 00:16:17.139 --> 00:16:20.350 DIY spray foam kit. We, what we have done in 00:16:20.350 --> 00:16:22.029 just the last few months has been incredible. 00:16:22.629 --> 00:16:24.610 We have multiple reels that have hit well into 00:16:24.610 --> 00:16:27.529 the millions and people love seeing the projects. 00:16:27.769 --> 00:16:30.110 They love seeing an animal barn, a duck house, 00:16:30.649 --> 00:16:33.750 a golf simulator, a DIY golf simulator, DIY built 00:16:33.750 --> 00:16:38.690 sauna. basement fixes, attics, you name it. Those 00:16:38.690 --> 00:16:41.009 projects are on there. And so we are engaging 00:16:41.009 --> 00:16:43.269 with all these amazing creators that have the 00:16:43.269 --> 00:16:46.169 project. So, hey, I'm going to turn my old shed 00:16:46.169 --> 00:16:48.610 into my home office, into a home office on my 00:16:48.610 --> 00:16:50.690 property. And we're going to insulate it today 00:16:50.690 --> 00:16:53.289 with Beast DIY spray foam. You see what I'm saying? 00:16:53.370 --> 00:16:55.649 So you're talking about the pain points of what's 00:16:55.649 --> 00:16:57.610 going on. I need to keep this space warm. I'm 00:16:57.610 --> 00:16:59.720 going to do it with this product. Let me show 00:16:59.720 --> 00:17:02.659 you how the before, the after, boom, there you 00:17:02.659 --> 00:17:04.299 go. There's something. So now when you go on 00:17:04.299 --> 00:17:07.299 our beast page, one of the main headers says 00:17:07.299 --> 00:17:10.420 that we're the home of unique DIY insulation 00:17:10.420 --> 00:17:13.039 projects. So people are starting to follow now 00:17:13.039 --> 00:17:14.799 in the past two months, we've had almost 3000 00:17:14.799 --> 00:17:17.259 followers and that happens because people are 00:17:17.259 --> 00:17:19.720 now feeling a connection to this page where we're 00:17:19.720 --> 00:17:21.319 going to teach them how to do something. We're 00:17:21.319 --> 00:17:23.480 going to show you cool projects and then we're 00:17:23.480 --> 00:17:24.880 going to show you the people doing it and how 00:17:24.880 --> 00:17:26.700 to get it done. So if you can translate that 00:17:26.700 --> 00:17:29.920 now, our goal is to pivot and translate that 00:17:29.920 --> 00:17:32.039 for season coming up to be able to do that with 00:17:32.039 --> 00:17:33.779 petro tools and petromax. So how do we do that 00:17:33.779 --> 00:17:36.099 with sprayers? How do we do that with mulch and 00:17:36.099 --> 00:17:38.220 rock glue? How do we do that with grass paints? 00:17:38.440 --> 00:17:40.700 How do we do that with mulch dyes? Those kind 00:17:40.700 --> 00:17:43.180 of things. What are the pain points? So for someone 00:17:43.180 --> 00:17:45.019 who's filming in this business, they're going 00:17:45.019 --> 00:17:47.160 to go to a client's yard and the client, they 00:17:47.160 --> 00:17:49.359 may be putting down all, you know, $2 ,000 worth 00:17:49.359 --> 00:17:51.480 of fresh mulch. Well, the client says, well, 00:17:51.559 --> 00:17:53.880 my mulch runs, you know, the wind hits it or 00:17:53.880 --> 00:17:55.700 the dogs run through here. The kids are playing 00:17:55.700 --> 00:17:58.809 basketball here. my mulch goes everywhere. That 00:17:58.809 --> 00:18:00.970 is an opportunity for us. That's when you call 00:18:00.970 --> 00:18:03.990 me and you say, hey, Melissa, I got a client. 00:18:04.089 --> 00:18:05.589 We're going to do this mulch installation. I 00:18:05.589 --> 00:18:07.269 need something to keep the mulch in place. We 00:18:07.269 --> 00:18:10.269 will send you free products. You will film for 00:18:10.269 --> 00:18:12.650 us. We will negotiate a rate that is fair for 00:18:12.650 --> 00:18:15.210 everybody. You will submit that back to us. It 00:18:15.210 --> 00:18:17.710 will show the pain point of this person having 00:18:17.710 --> 00:18:20.250 thousands of dollars put down in their yard. 00:18:20.670 --> 00:18:23.650 You being able to spray it with 100 % biodegradable, 00:18:23.809 --> 00:18:27.789 non -toxic, permeable, mulch glue, keep it in 00:18:27.789 --> 00:18:29.630 place. They're able to show the before and after, 00:18:29.650 --> 00:18:31.369 how they've solved the problem. They can upsell 00:18:31.369 --> 00:18:33.769 the product to their customer that they got for 00:18:33.769 --> 00:18:37.029 free from us and everybody's happy, right? We're 00:18:37.029 --> 00:18:38.750 getting the content and the story that we needed. 00:18:39.009 --> 00:18:41.569 They're fixing their problems with their customer 00:18:41.569 --> 00:18:43.150 and they're already doing the business. All they 00:18:43.150 --> 00:18:45.049 did was set up a tripod and take a couple clips 00:18:45.049 --> 00:18:50.269 on doing it. And I can testify to the fact that 00:18:50.269 --> 00:18:56.730 their mulch glue works amazing. I'd done a mulch 00:18:56.730 --> 00:19:01.690 job and there was a sidewalk that was leading 00:19:01.690 --> 00:19:04.990 up to the front porch. On both sides there's 00:19:04.990 --> 00:19:09.730 mulch and they said the mulch is coming out onto 00:19:09.730 --> 00:19:14.289 the sidewalk. So I said, I got just what you 00:19:14.289 --> 00:19:18.130 need. I got some mulch glue, we'll spray the 00:19:18.130 --> 00:19:21.309 mulch and you won't have that issue anymore. 00:19:22.150 --> 00:19:26.420 So I sprayed it. I waited about three weeks and 00:19:26.420 --> 00:19:29.480 I called them back and said, Hey, it's Andy, 00:19:30.000 --> 00:19:32.500 professional on maintenance. Just checking in 00:19:32.500 --> 00:19:36.660 on your mulch around your sidewalk. They said 00:19:36.660 --> 00:19:43.339 that problem has been eliminated. So encourage 00:19:43.339 --> 00:19:47.240 our listeners, better tools, get their mulch 00:19:47.240 --> 00:19:51.500 glue. It works. I can verify that. Absolutely 00:19:51.500 --> 00:19:54.039 and the rock glue works amazing too. I mean it's 00:19:54.039 --> 00:19:56.019 one of those things I apply it I put it down 00:19:56.019 --> 00:19:58.299 a couple times a year it depends on what method 00:19:58.299 --> 00:20:00.519 you use you know if you're spraying it it will 00:20:00.519 --> 00:20:02.759 it will loosen up a little bit quicker than using 00:20:02.759 --> 00:20:04.880 a bucket method if you're using a small area 00:20:04.880 --> 00:20:07.500 and you put the mulch in there into a bucket 00:20:07.799 --> 00:20:10.819 Put the glue in and mix it and then apply it. 00:20:10.819 --> 00:20:13.420 It will stay for over 12 months I've got it right 00:20:13.420 --> 00:20:15.599 in my front yard. It gets hit with basketballs. 00:20:15.599 --> 00:20:17.839 It gets rained on it gets wind It gets all those 00:20:17.839 --> 00:20:20.319 things and it is in perfect condition I have 00:20:20.319 --> 00:20:22.240 not lost the mulch and that's what really used 00:20:22.240 --> 00:20:23.920 to bother me I mean I have to bring in 20 yards 00:20:23.920 --> 00:20:26.579 of mulch to mulch my property I mean it is thousands 00:20:26.579 --> 00:20:29.259 of dollars just in mulch It's about two months 00:20:29.259 --> 00:20:32.720 of time for me to do it myself And so I was tired 00:20:32.720 --> 00:20:35.099 of this happening. And so what's even more beautiful 00:20:35.099 --> 00:20:38.369 about it? This is an upsell to anyone who has 00:20:38.369 --> 00:20:41.210 trees on their property. My property is heavily 00:20:41.210 --> 00:20:43.529 treed. The guys would come in and do the leaf 00:20:43.529 --> 00:20:45.990 removal and I'd have dirt everywhere. They would 00:20:45.990 --> 00:20:48.630 blow every piece of mulch out of my beds. Now 00:20:48.630 --> 00:20:50.869 I've got it all locked in. I've sprayed, like 00:20:50.869 --> 00:20:52.529 I said, I do it a couple of times a year. I'll 00:20:52.529 --> 00:20:54.269 spray those areas where I've got the beds that 00:20:54.269 --> 00:20:56.269 I know the leaves are gonna come. And we've got 00:20:56.269 --> 00:20:58.549 the videos. I mean, you can blow it right off 00:20:58.549 --> 00:21:00.529 the top. The leaves blow right off the top of 00:21:00.529 --> 00:21:03.390 the mulch and your mulch stays in place. It's 00:21:03.390 --> 00:21:06.049 beautiful. And the other thing too, it is permeable. 00:21:06.190 --> 00:21:08.630 It will allow water and nutrients to get to the 00:21:08.630 --> 00:21:12.400 soil. It is 100 % biodegradable, 100 % non -toxic. 00:21:12.539 --> 00:21:15.299 It is safe. Where there's a lot of our competitors 00:21:15.299 --> 00:21:17.240 that are being made in China, they're selling 00:21:17.240 --> 00:21:19.900 on Amazon, they've got VOCs, they've got all 00:21:19.900 --> 00:21:21.980 these other things. Ours is tried, true, tested. 00:21:22.039 --> 00:21:26.279 It is 100 % safe. And it works great in pea gravel 00:21:26.279 --> 00:21:32.660 too. Yes, it does. Absolutely. I did a job in 00:21:32.660 --> 00:21:37.000 my city where they had some steps going down 00:21:37.000 --> 00:21:40.880 and they had pea gravel. down both sides of the 00:21:40.880 --> 00:21:44.119 steps. And it was the same story, pea gravel 00:21:44.119 --> 00:21:46.400 getting all out over the sidewalk because of 00:21:46.400 --> 00:21:49.400 dogs and kids running through it and playing. 00:21:50.619 --> 00:21:54.420 So I said, let me try this. This was the first 00:21:54.420 --> 00:21:57.559 job I ever used your glue on. I said, let me 00:21:57.559 --> 00:22:01.420 try this and see. I've never used this product. 00:22:02.000 --> 00:22:04.779 I want to test it. I want to see if it works. 00:22:05.740 --> 00:22:09.339 And so I sprayed it. And same thing, I called 00:22:09.339 --> 00:22:14.660 him later. And same story. It works great. We're 00:22:14.660 --> 00:22:19.539 not having that issue anymore. So it does work. 00:22:19.579 --> 00:22:22.720 And I encourage you to reach out to Petro Tools 00:22:22.720 --> 00:22:25.940 and get some of the glue, test it and try it 00:22:25.940 --> 00:22:31.859 and prove us correct that it works as it has 00:22:31.859 --> 00:22:34.519 been described. We're going to take a short break 00:22:34.519 --> 00:22:39.039 and hear a word from our show sponsor Eartha 00:22:39.039 --> 00:22:42.460 Pro. Tired of chasing payments and losing track 00:22:42.460 --> 00:22:46.119 of jobs? Eartha Pro back office software makes 00:22:46.119 --> 00:22:49.299 it simple for solo guys and small lawn care and 00:22:49.299 --> 00:22:53.019 landscaping crews. Schedule, invoice and organize 00:22:53.019 --> 00:22:55.680 all in the same place. We also have a mobile 00:22:55.680 --> 00:22:58.559 app and integrate into QuickBooks. Sign up at 00:22:58.559 --> 00:23:01.579 EarthaPro .com with promo code TheLawnHustle11 00:23:01.579 --> 00:23:06.059 for a $50 Amazon gift card 10 % off and personalized 00:23:06.059 --> 00:23:09.009 onboarding. Eartha Pro, you run the outside work, 00:23:09.029 --> 00:23:12.809 we run the office. And we're back with Melissa 00:23:12.809 --> 00:23:16.690 Johnson, the Director of Marketing for Petra 00:23:16.690 --> 00:23:22.509 Tools. Melissa, what brands in the green industry? 00:23:24.609 --> 00:23:27.990 What do they look for when deciding to work with 00:23:27.990 --> 00:23:31.970 someone like me or one of our listeners? Is there 00:23:31.970 --> 00:23:34.549 anything specifically that they are looking for? 00:23:35.630 --> 00:23:38.230 I mean ideally like I said, I like to work with 00:23:38.230 --> 00:23:40.849 people that when I the first thing I do when 00:23:40.849 --> 00:23:43.769 I'm searching so we have access to different 00:23:43.769 --> 00:23:47.170 platforms like upfluence and Places like that 00:23:47.170 --> 00:23:49.289 that you can go and register for an account put 00:23:49.289 --> 00:23:52.009 what type of business you're in and any any companies 00:23:52.009 --> 00:23:54.750 like us that are gonna You know rep a product 00:23:54.750 --> 00:23:57.670 we can put a campaign out But the issue that 00:23:57.670 --> 00:24:00.490 I found is that a lot of these guys and crews 00:24:00.829 --> 00:24:03.390 they don't use things like that so they're not 00:24:03.390 --> 00:24:06.150 looking for campaigns again maybe it's in the 00:24:06.150 --> 00:24:09.349 weeds maybe it's not knowing about it so I find 00:24:09.349 --> 00:24:12.470 that I have to actually manually search for these 00:24:12.470 --> 00:24:15.920 accounts so me and my team We'll go in through 00:24:15.920 --> 00:24:18.539 my Instagram account. My Instagram account is 00:24:18.539 --> 00:24:20.420 FancyFlowerFarmer. So if anybody ever gets a 00:24:20.420 --> 00:24:22.400 message from FancyFlowerFarmer, it's me asking 00:24:22.400 --> 00:24:25.440 you to make videos for us. And then we also use 00:24:25.440 --> 00:24:28.839 Built Solid Talent, which is a small agency that 00:24:28.839 --> 00:24:32.759 we created that we blast out different opportunities 00:24:32.759 --> 00:24:35.160 and different things to help recruit from social 00:24:35.160 --> 00:24:38.359 media. And we also put those things out on our 00:24:38.359 --> 00:24:41.440 pages as well, Petra Tools, Petra Max, and Beast. 00:24:42.440 --> 00:24:44.640 What I'm looking for when I look into someone's 00:24:44.640 --> 00:24:47.000 page the first thing I do I obviously look at 00:24:47.000 --> 00:24:50.599 a follower count and I look at Their their reels. 00:24:50.740 --> 00:24:53.079 I mean I'll start going through the reels Looking 00:24:53.079 --> 00:24:55.519 do they have their face and anything like that's 00:24:55.519 --> 00:24:57.599 kind of important for us guys I mean we got to 00:24:57.599 --> 00:25:00.099 have the faces on things another thing too. I 00:25:00.099 --> 00:25:02.829 would like to really know as I'm doing this I 00:25:02.829 --> 00:25:05.210 cannot tell you how many pages I come up across. 00:25:05.309 --> 00:25:08.109 There is no contact information. I don't know 00:25:08.109 --> 00:25:11.069 where they're located. I don't know what the 00:25:11.069 --> 00:25:15.170 email is. Guys, you can add an email link to 00:25:15.170 --> 00:25:17.309 your Instagram pages, to your Facebook, where 00:25:17.309 --> 00:25:20.490 people can immediately contact you. I strongly 00:25:20.490 --> 00:25:22.930 suggest putting your city in your state so that 00:25:22.930 --> 00:25:25.089 if someone's looking, they come across your page 00:25:25.089 --> 00:25:26.670 and see you're doing great work. Oh, you're in 00:25:26.670 --> 00:25:28.430 Youngstown, Ohio. Oh, you're in Kansas City, 00:25:28.509 --> 00:25:31.049 Missouri. They can call you and actually, you 00:25:31.049 --> 00:25:33.910 can get clients that way too. Or some of these 00:25:33.910 --> 00:25:36.869 guys have it where it's set to no contact. So 00:25:36.869 --> 00:25:39.769 unless... you're approved by them or following 00:25:39.769 --> 00:25:41.750 them and they're following you, you can't even 00:25:41.750 --> 00:25:43.630 contact them. So sometimes these guys are losing 00:25:43.630 --> 00:25:46.170 out on opportunities simply because their page 00:25:46.170 --> 00:25:48.390 is not open to allow people to message them. 00:25:48.609 --> 00:25:50.109 So that's definitely something I think people 00:25:50.109 --> 00:25:52.609 should check into because it's happened over 00:25:52.609 --> 00:25:54.250 and over again. I see people that I'm like, oh, 00:25:54.250 --> 00:25:55.910 this is great. I would have paid this guy 500 00:25:55.910 --> 00:25:58.650 bucks for a reel and I can't get ahold of them. 00:25:58.690 --> 00:26:00.990 So that's definitely something to note. But so 00:26:00.990 --> 00:26:02.329 that's what I do is I'll look through all their 00:26:02.329 --> 00:26:04.690 content. I look at the way they can engage with 00:26:04.690 --> 00:26:07.470 the camera. Do they have some kind of personality? 00:26:07.279 --> 00:26:10.099 Style are they serious and are they authoritative 00:26:10.099 --> 00:26:13.980 or are they funny and engaging? So really and 00:26:13.980 --> 00:26:16.640 I want it all right I want all I want the whole 00:26:16.640 --> 00:26:20.920 variety of people on our page. I want every Type 00:26:20.920 --> 00:26:24.279 of job I want every type of personality because 00:26:24.279 --> 00:26:26.799 that is what I think will be best for our pages 00:26:26.799 --> 00:26:30.460 is to have Just this like nice group of people 00:26:30.460 --> 00:26:32.680 and and repeat people by the way. I'm not looking 00:26:32.680 --> 00:26:34.420 to work with me I'm not looking to try and have 00:26:34.420 --> 00:26:36.769 to hit the streets and find people all day every 00:26:36.769 --> 00:26:39.089 day. That's not what I'm trying to do. I want 00:26:39.089 --> 00:26:42.410 to work with a group of 50 guys and girls that 00:26:42.410 --> 00:26:46.150 I can rely on. I know they're going to create 00:26:46.150 --> 00:26:48.069 the content I need. They're going to upload it 00:26:48.069 --> 00:26:49.589 as they've been asked to do. They're going to 00:26:49.589 --> 00:26:52.150 collaborate it back with us so that we get those 00:26:52.150 --> 00:26:55.829 views and they get the views. They're going to 00:26:55.829 --> 00:26:58.690 give me the proper B -roll that I need. That's 00:26:58.690 --> 00:27:01.880 another big part of our negotiation. Say we have 00:27:01.880 --> 00:27:04.759 a guy that's a smaller creator. Say he makes 00:27:04.759 --> 00:27:06.759 a video for us, and this has happened time and 00:27:06.759 --> 00:27:09.000 time again. They make a video, they post it on 00:27:09.000 --> 00:27:10.980 their page, and they only have 1 ,000 followers. 00:27:11.299 --> 00:27:16.180 So they may only get 1 ,000 views on their content. 00:27:16.579 --> 00:27:18.960 What we ask of every single creator is that when 00:27:18.960 --> 00:27:21.240 they film, they give us all of the footage that 00:27:21.240 --> 00:27:25.200 went into making that finished reel. So we provide 00:27:25.200 --> 00:27:28.170 them with a folder. They go in, they load the 00:27:28.170 --> 00:27:30.809 files, and they provide all the b -rolls. That's 00:27:30.809 --> 00:27:33.589 the b -roll. All the subsequent video that went 00:27:33.589 --> 00:27:37.130 into making it with your speaking video is your 00:27:37.130 --> 00:27:39.089 a -roll. And then everything that's showing what 00:27:39.089 --> 00:27:40.329 you're doing, those kind of things, those are 00:27:40.329 --> 00:27:41.990 all your b -rolls. We're going to ask that everybody 00:27:41.990 --> 00:27:44.250 load those together. Because what happens, the 00:27:44.250 --> 00:27:46.670 magic of what happens, is that on some of these 00:27:46.670 --> 00:27:49.549 smaller pages, they may only get 1 ,000 views. 00:27:49.650 --> 00:27:53.000 And it may not perform, right? What we do is 00:27:53.000 --> 00:27:54.819 we take it and we give it to our professional 00:27:54.819 --> 00:27:57.960 editing team. I've got an entire team of script 00:27:57.960 --> 00:28:01.000 writers, an entire team of social media strategists, 00:28:01.119 --> 00:28:03.900 an entire team of editors. And these people eat, 00:28:04.039 --> 00:28:05.839 breathe, and sleep social media. This is all 00:28:05.839 --> 00:28:07.400 they care about. This is all they think about. 00:28:07.720 --> 00:28:10.599 And so that's why our socials have done so well. 00:28:10.660 --> 00:28:13.829 So then what we do is we send it. I call my guys 00:28:13.829 --> 00:28:16.829 up. I say, hey, we got reels in from Andy. He's 00:28:16.829 --> 00:28:19.190 ready. His stuff is there. They'll go into your 00:28:19.190 --> 00:28:22.390 folder, and they start magically wizardry all 00:28:22.390 --> 00:28:24.569 their things. They'll whip up these crazy posts. 00:28:24.829 --> 00:28:26.990 They know exactly what to do. They know exactly 00:28:26.990 --> 00:28:29.250 what captions. We have data scientists that are 00:28:29.250 --> 00:28:31.369 behind all this stuff. They know exactly what 00:28:31.369 --> 00:28:33.609 to do to try to make this go viral, and then 00:28:33.609 --> 00:28:36.369 they post it. And then we will collaborate it 00:28:36.369 --> 00:28:38.589 back with you. So we'll post it on our end, where 00:28:38.589 --> 00:28:41.529 we've already got 50 ,000 to 90 ,000 followers 00:28:41.529 --> 00:28:44.589 on some of our pages and then it takes off, right? 00:28:44.789 --> 00:28:47.009 And so then that's the beauty in it. I've got 00:28:47.009 --> 00:28:49.170 some people that have no social media presence 00:28:49.170 --> 00:28:51.829 whatsoever. And we've got a real on beast right 00:28:51.829 --> 00:28:54.849 now that just hit 4 .2 million views from our 00:28:54.849 --> 00:28:58.529 remix. So that's how that stuff works. I've got 00:28:58.529 --> 00:29:01.049 another guy, Dayton Hardwood. He did some spray 00:29:01.049 --> 00:29:04.420 foam stuff for us. He put that up and he hit 00:29:04.420 --> 00:29:06.319 over a million. I think he's almost at two million 00:29:06.319 --> 00:29:08.960 views right now in the last two weeks. I talked 00:29:08.960 --> 00:29:10.299 to him the other day. He said, yep, I picked 00:29:10.299 --> 00:29:12.700 up 250 followers from that. They're still coming 00:29:12.700 --> 00:29:16.740 in regularly. And so again, this is the opportunity. 00:29:16.920 --> 00:29:19.220 It's kind of like. Trying to figure out ways 00:29:19.220 --> 00:29:21.440 that we can kind of scratch each other's backs, 00:29:21.440 --> 00:29:23.980 right? It's a hard world out there Everybody's 00:29:23.980 --> 00:29:26.339 trying to just you know up their business up 00:29:26.339 --> 00:29:28.240 their game And so we're trying to do the same 00:29:28.240 --> 00:29:30.180 thing in a different way But we can rely on each 00:29:30.180 --> 00:29:33.299 other in these relationships so that we can make 00:29:33.299 --> 00:29:35.240 this a little bit easier Trying to win in this 00:29:35.240 --> 00:29:40.180 social media game What mistakes do you see people 00:29:40.180 --> 00:29:45.619 make when DMing or emailing brands to try to 00:29:45.619 --> 00:29:49.380 make a connection? Well again, I would highly 00:29:49.380 --> 00:29:51.440 suggest if you're a person that is not a good 00:29:51.440 --> 00:29:53.680 writer right or you might struggle figuring it 00:29:53.680 --> 00:29:57.359 out What to say put it into AI go to chat GPT. 00:29:57.799 --> 00:30:01.059 I'm gonna email Petra tools This is what I do. 00:30:01.400 --> 00:30:02.819 And just even if you're not, you know what I 00:30:02.819 --> 00:30:05.299 mean? Just put it all in the chat, right? It's 00:30:05.299 --> 00:30:07.359 not asking you for proper spelling or punctuation 00:30:07.359 --> 00:30:09.400 or any of that. Put all the details you can into 00:30:09.400 --> 00:30:12.299 the chat. Say, make me something that's appropriate 00:30:12.299 --> 00:30:15.319 to send to a DM. And it will populate that for 00:30:15.319 --> 00:30:17.140 you. You can look at it. You can cut and copy 00:30:17.140 --> 00:30:19.259 that. Or what I highly recommend is that you 00:30:19.259 --> 00:30:22.960 take whatever. AI does give you. And as a human 00:30:22.960 --> 00:30:25.380 being, go through it and kind of edit it and 00:30:25.380 --> 00:30:27.759 make it sound how you need it to sound. But that 00:30:27.759 --> 00:30:30.420 can help you perfectly curate your ideas if you're 00:30:30.420 --> 00:30:32.480 not a good writer or if you're not a marketer 00:30:32.480 --> 00:30:34.519 to be able to approach some of these brands with 00:30:34.519 --> 00:30:36.759 opportunities that you have. Reach out to the 00:30:36.759 --> 00:30:40.259 brands. Send the DMs. Send the DMs. Send the 00:30:40.259 --> 00:30:42.980 emails. We have people that contact us regularly 00:30:42.980 --> 00:30:45.339 through our customer service line just saying, 00:30:45.740 --> 00:30:50.930 hey, I'm Joe and Wichita, Kansas, and I own a 00:30:50.930 --> 00:30:53.170 lawn mowing business. Are there any opportunities? 00:30:53.390 --> 00:30:55.150 The customer service team sends those to me, 00:30:55.450 --> 00:30:58.950 and immediately we contact Joe, find out what 00:30:58.950 --> 00:31:00.349 he's got going on. Because that's going to be 00:31:00.349 --> 00:31:02.170 my first question for you. What kind of projects 00:31:02.170 --> 00:31:04.509 you got going on? What kind of stories can you 00:31:04.509 --> 00:31:06.769 tell? So if you've got those things going on, 00:31:07.069 --> 00:31:10.890 there's work to be had everywhere. Follow the 00:31:10.890 --> 00:31:12.490 brands. Make sure you're following all these 00:31:12.490 --> 00:31:14.730 brands. Make sure that you are engaging with 00:31:14.730 --> 00:31:17.980 them. That is the best way. I mean, that's how 00:31:17.980 --> 00:31:20.180 it happened with me with Petra Tools. I was following 00:31:20.180 --> 00:31:22.660 Petra Tools. I engaged with the post, and then 00:31:22.660 --> 00:31:24.180 it was a, hey, would you like to make a video 00:31:24.180 --> 00:31:28.200 for us? If there's someone out there that doesn't 00:31:28.200 --> 00:31:31.319 have any brand collaborations going on right 00:31:31.319 --> 00:31:34.839 now, and they want to try to start getting the 00:31:34.839 --> 00:31:39.579 attention of a brand, do you recommend if they're 00:31:39.579 --> 00:31:45.819 using Steel or Echo or grasshopper mowers or 00:31:45.819 --> 00:31:52.099 toro mowers tag them in their post abs every 00:31:52.099 --> 00:31:56.920 single time every time you mow every time you 00:31:56.920 --> 00:32:00.700 use the steel trimmers anytime you do any of 00:32:00.700 --> 00:32:03.470 those things Tag them and collaborate them. The 00:32:03.470 --> 00:32:05.029 worst thing that could happen is they're not 00:32:05.029 --> 00:32:06.710 going to accept your collaboration. And you should 00:32:06.710 --> 00:32:08.390 know that's probably going to happen. But if 00:32:08.390 --> 00:32:11.410 you start making some great reels and you learn 00:32:11.410 --> 00:32:13.950 how to do it, there's a chance they may collaborate 00:32:13.950 --> 00:32:15.329 it back with you. You know what I mean? These 00:32:15.329 --> 00:32:18.730 brands may collaborate back. People love the 00:32:18.730 --> 00:32:21.910 stories of the hustle. You know what I mean? 00:32:22.410 --> 00:32:25.549 These brands appreciate that, right? They know 00:32:25.549 --> 00:32:28.289 the same things. Our products, my products are 00:32:28.289 --> 00:32:30.710 not going out and just going to sit in the driveway 00:32:30.710 --> 00:32:32.750 and look pretty. They need to be applied. They 00:32:32.750 --> 00:32:34.750 need to be worked. They need to be, there's effort 00:32:34.750 --> 00:32:36.309 that goes into all of those things. The lawn 00:32:36.309 --> 00:32:39.730 mowers, effort. Steel or skag mowers. I have 00:32:39.730 --> 00:32:42.849 a skag. I love skags. Every time I run my skag 00:32:42.849 --> 00:32:45.089 and I get beautiful stripes through the lawn, 00:32:45.789 --> 00:32:50.200 I put it, I take a pan out. post it, tags gag. 00:32:50.359 --> 00:32:52.380 You know what I mean? All the time. So, and that's 00:32:52.380 --> 00:32:55.240 a great way of just getting your, you know, and 00:32:55.240 --> 00:32:57.619 that goes back and also into affiliates. There's 00:32:57.619 --> 00:33:01.359 a huge other engine. So, what I do is UGC. It's 00:33:01.359 --> 00:33:03.259 user generated content, right? That's guys going 00:33:03.259 --> 00:33:05.420 out just making their own videos, like posting 00:33:05.420 --> 00:33:07.549 them to socials, doing that kind of thing. There's 00:33:07.549 --> 00:33:09.470 also the whole world of the affiliates, you know, 00:33:09.470 --> 00:33:11.589 when you're an affiliate for someone then you 00:33:11.589 --> 00:33:14.009 are working inside like kind of in behind the 00:33:14.009 --> 00:33:15.990 scenes They're giving you a link and anything 00:33:15.990 --> 00:33:18.470 that you sell you earn commissions on those links 00:33:18.470 --> 00:33:20.009 So when guys are coming us and they're working 00:33:20.009 --> 00:33:22.069 with the sprayers The first thing we do now is 00:33:22.069 --> 00:33:24.049 offer everybody the opportunity to be an affiliate 00:33:24.539 --> 00:33:26.420 So you can sell this stuff if you want to. If 00:33:26.420 --> 00:33:27.880 you don't want to, that's great. But I think 00:33:27.880 --> 00:33:31.200 it's at your loss if you don't. Because you'll 00:33:31.200 --> 00:33:33.460 get this link. All you have to do is post it 00:33:33.460 --> 00:33:36.019 in your link tree or your link library. That's 00:33:36.019 --> 00:33:38.279 another great piece of information I like to 00:33:38.279 --> 00:33:40.579 give people. Make sure that you have a link library. 00:33:40.819 --> 00:33:43.720 So when you tell people, click the link in bio, 00:33:44.140 --> 00:33:47.039 that link in bio should go to some type of link 00:33:47.039 --> 00:33:48.720 library, which holds all the different links. 00:33:48.839 --> 00:33:51.319 Otherwise, you only have one shot in that one 00:33:51.319 --> 00:33:53.809 spot. to put one link, right? And most of the 00:33:53.809 --> 00:33:55.569 time, it's gonna be something like a website 00:33:55.569 --> 00:33:57.809 or something like that. So if you click, there's 00:33:57.809 --> 00:34:01.109 different, I use Linktree, there's LTK, there's 00:34:01.109 --> 00:34:03.210 lots of different link libraries that you can 00:34:03.210 --> 00:34:05.930 go to. So when you click on that bio, it will 00:34:05.930 --> 00:34:08.530 then take you to the Linktree that has all the 00:34:08.530 --> 00:34:10.070 different links that I'd like to promote. So 00:34:10.070 --> 00:34:13.469 I have a whole section on my Instagram that shows 00:34:13.469 --> 00:34:16.210 Petra Tools, Petra Max, all the different things. 00:34:16.570 --> 00:34:18.650 I can put a picture of the, this is all very 00:34:18.650 --> 00:34:20.610 easy stuff to do, guys. It's not difficult, I 00:34:20.610 --> 00:34:23.619 promise. You just have to do it. I think that's 00:34:23.619 --> 00:34:25.519 the biggest thing for all of us in anything, 00:34:25.679 --> 00:34:27.940 no matter what it is you're dealing with. Just 00:34:27.940 --> 00:34:30.000 do it. If you're worried about planting a plant 00:34:30.000 --> 00:34:31.039 in the ground because you don't know if it's 00:34:31.039 --> 00:34:32.300 going to be in the right spot, that's what all 00:34:32.300 --> 00:34:34.380 my girlfriends say to me all the time. I'm so 00:34:34.380 --> 00:34:35.739 scared to plant a plant. I don't want to put 00:34:35.739 --> 00:34:37.900 it in the wrong spot. I'm like, put the plant 00:34:37.900 --> 00:34:40.739 in the ground. Put it in the ground. You'll learn. 00:34:40.840 --> 00:34:43.059 You'll learn by trial and error. You'll learn 00:34:43.059 --> 00:34:46.809 by doing it. And so to your point, What I would 00:34:46.809 --> 00:34:48.670 recommend people do is as they're using, and 00:34:48.670 --> 00:34:50.889 I've got a perfect example of it, guys, go to 00:34:50.889 --> 00:34:53.550 Fancy Flower Farmer on Instagram, click the link 00:34:53.550 --> 00:34:55.769 in my bio, and you will see exactly what I'm 00:34:55.769 --> 00:34:57.789 talking about. I'm gonna talk about all the steel 00:34:57.789 --> 00:34:59.730 products that I've used, all the things that 00:34:59.730 --> 00:35:01.670 I've ever, like all the things that I use. I 00:35:01.670 --> 00:35:04.289 make a link for them, you link the link to it, 00:35:04.389 --> 00:35:06.809 and then eventually you can start linking the 00:35:06.809 --> 00:35:08.969 affiliate stuff, which then every single time, 00:35:09.010 --> 00:35:11.690 so if someone sees you use a Petra Tools battery 00:35:11.690 --> 00:35:13.789 -operated backpack sprayer, the number one backpack 00:35:13.789 --> 00:35:15.389 sprayer in the country, you can check chat to 00:35:15.389 --> 00:35:18.480 be... it'll tell you. Use that backpack sprayer 00:35:18.480 --> 00:35:20.739 and then the guys are watching you say, man I 00:35:20.739 --> 00:35:22.519 need to get that backpack sprayer. So then they 00:35:22.519 --> 00:35:24.280 go and they click in your link tree and they 00:35:24.280 --> 00:35:26.179 click on the link to go buy it. They buy the 00:35:26.179 --> 00:35:29.619 $200 sprayer and you get a $20 check. I mean, 00:35:29.699 --> 00:35:32.079 it's that simple. So that's a whole other revenue 00:35:32.079 --> 00:35:34.980 stream that as these guys are building. That's, 00:35:34.980 --> 00:35:36.739 I guess, the main message I want to put out to 00:35:36.739 --> 00:35:39.460 your people today is the guys that are the smaller 00:35:39.460 --> 00:35:43.219 guys, I don't ever want them to feel like they've 00:35:43.219 --> 00:35:45.260 already lost in the race because everybody else 00:35:45.260 --> 00:35:47.960 is already doing these things. Now is your time. 00:35:48.320 --> 00:35:50.679 Now is your time. We are coming up on a fresh 00:35:50.679 --> 00:35:53.380 new season. Start to get some of these things 00:35:53.380 --> 00:35:56.280 in order keep these things top of mind of DMing 00:35:56.280 --> 00:35:58.500 with the brands working with the deals putting 00:35:58.500 --> 00:36:01.820 the content out Tagging doing all of those things 00:36:01.820 --> 00:36:03.659 by the end of this season. You could have 20 00:36:03.659 --> 00:36:05.940 ,000 followers by the end of this season and 00:36:05.940 --> 00:36:08.739 be really into something great. And for the younger 00:36:08.739 --> 00:36:11.659 guys specifically, we've got guys right now that 00:36:11.659 --> 00:36:14.260 we are working with that are unbelievable. We've 00:36:14.260 --> 00:36:17.719 got 14 year old boys that are out doing pressure 00:36:17.719 --> 00:36:21.039 washing companies and hanging lights, McLean 00:36:21.039 --> 00:36:23.940 Power Washing. Look him up. The kid is unbelievable. 00:36:24.079 --> 00:36:25.559 We just met with him. We just sent him a bunch 00:36:25.559 --> 00:36:28.659 of our sprayers for power washing. People love 00:36:28.659 --> 00:36:31.880 these stories. So if you're a young guy and you're, 00:36:31.920 --> 00:36:35.219 you know, high school, college -aged, or just 00:36:35.219 --> 00:36:36.960 out of college, and you're thinking about starting 00:36:36.960 --> 00:36:40.099 a landscaping business, now is the time. Start 00:36:40.099 --> 00:36:42.780 it. Capitalize on the fact that people want to 00:36:42.780 --> 00:36:45.320 see these young kids succeeding, hustling and 00:36:45.320 --> 00:36:47.460 succeeding, and capitalize on that. Set goals 00:36:47.460 --> 00:36:49.000 for yourself. That's another thing, too. One 00:36:49.000 --> 00:36:51.159 of the reasons that Henry McLean has done so 00:36:51.159 --> 00:36:53.079 well with his page. He started that page and 00:36:53.079 --> 00:36:56.460 said, can I make $25 ,000 this summer doing landscaping? 00:36:56.599 --> 00:36:59.019 Or doing, I'm sorry, power washing. He went door 00:36:59.019 --> 00:37:01.019 to door, videoed himself going door to door. 00:37:01.280 --> 00:37:03.340 videoed himself doing all the prep work and all 00:37:03.340 --> 00:37:06.960 the things. And he hit $25 ,000 before December. 00:37:07.260 --> 00:37:08.440 You know, he had to move into a couple of different 00:37:08.440 --> 00:37:10.800 things, but he's 14 years old. So can you imagine 00:37:10.800 --> 00:37:12.480 what someone who's able to do this full time 00:37:12.480 --> 00:37:16.659 can do? Document every step of the way. Document 00:37:16.659 --> 00:37:21.340 everything. That is so good. And I can tell you 00:37:21.340 --> 00:37:25.519 from personal experience, tagging brands works 00:37:25.519 --> 00:37:29.199 because I run grasshopper mowers because I have 00:37:29.199 --> 00:37:33.070 a grasshopper dealer. three miles from my shop. 00:37:35.070 --> 00:37:39.530 All mowers make tall grass short, but I went 00:37:39.530 --> 00:37:42.650 with Grasshopper for customer support, dealer 00:37:42.650 --> 00:37:47.429 support, and I just started tagging Grasshopper 00:37:47.429 --> 00:37:52.130 on my post. One day I'm pulling in to get some 00:37:52.130 --> 00:37:56.230 gas at our local convenience store here in my 00:37:56.230 --> 00:38:00.570 city. My phone rang. I answered the phone the 00:38:00.570 --> 00:38:05.050 guy introduced himself as a marketing director 00:38:05.050 --> 00:38:09.030 for grasshopper mowers and Wanted to know if 00:38:09.030 --> 00:38:13.050 I would be interested in becoming a brand ambassador 00:38:13.050 --> 00:38:16.969 First thought to come to my mind. This is a scam 00:38:16.969 --> 00:38:21.730 So I said well, let me think about it. So the 00:38:21.730 --> 00:38:26.550 next morning I get up and I call Grasshopper 00:38:26.550 --> 00:38:30.369 mowers and I said this guy Told him his name. 00:38:30.710 --> 00:38:33.110 Said he's a marketing director for Grasshopper 00:38:33.110 --> 00:38:36.469 Mowers. And he's in charge of your social media. 00:38:37.030 --> 00:38:38.610 And he called me and asked me if I wanted to 00:38:38.610 --> 00:38:42.110 be a brand ambassador. I'm calling because I 00:38:42.110 --> 00:38:45.510 don't know if this is a scam or not. She said, 00:38:45.530 --> 00:38:47.289 oh no, he's standing right here. Do you want 00:38:47.289 --> 00:38:52.309 to talk to him? So I became a Grasshopper Mowers 00:38:52.309 --> 00:38:56.809 ambassador. They flew me to Florida. film me 00:38:56.809 --> 00:39:01.090 mowing a four million dollar property made commercials 00:39:01.090 --> 00:39:06.050 out of the the content all because I started 00:39:06.050 --> 00:39:09.769 tagging grasshopper mowers I would have never 00:39:09.769 --> 00:39:13.869 had that opportunity ever no matter how good 00:39:13.869 --> 00:39:18.050 I can mow no matter how good I am people want 00:39:18.050 --> 00:39:22.280 to see real things yes real people so When you 00:39:22.280 --> 00:39:24.619 guys are doing your work, your real jobs with 00:39:24.619 --> 00:39:27.820 real clients, people want to see that. The brands 00:39:27.820 --> 00:39:31.519 want to see authenticity in how their products 00:39:31.519 --> 00:39:34.860 are being used. And so that is gold. That is 00:39:34.860 --> 00:39:38.440 absolute gold to a brand to see people actually 00:39:38.440 --> 00:39:40.400 using your product. And it's not a commercial. 00:39:40.480 --> 00:39:43.800 It's not a staged anything. It's real life. And 00:39:43.800 --> 00:39:47.079 people love seeing that. So if you go to Grasshoppermower's 00:39:47.079 --> 00:39:52.599 Instagram page, a lot of those videos. are me 00:39:52.599 --> 00:39:55.179 mowing on my grasshopper mower? I'm definitely 00:39:55.179 --> 00:39:57.619 going to check that out. Check it out. Grasshopper 00:39:57.619 --> 00:40:05.780 mowers. Do multiple platforms such as a podcast, 00:40:06.059 --> 00:40:08.860 social media, whether it's Facebook, TikTok, 00:40:09.239 --> 00:40:16.860 Instagram, LinkedIn, do they increase your value 00:40:16.860 --> 00:40:21.250 to brands? That's a great question. That's a 00:40:21.250 --> 00:40:27.050 great question. When you're a smaller presence, 00:40:27.570 --> 00:40:30.849 probably not as much, but as you grow and you 00:40:30.849 --> 00:40:34.369 have 80 ,000 followers on this one and 200 ,000 00:40:34.369 --> 00:40:36.429 followers on this one and it's stretched out, 00:40:37.030 --> 00:40:39.590 the deals become more lucrative because there's 00:40:39.590 --> 00:40:43.329 a price to pay for all of those audiences. When 00:40:43.329 --> 00:40:46.409 you're smaller, it's a great idea to make sure 00:40:46.409 --> 00:40:49.730 that you are taking the time to set those audiences 00:40:49.730 --> 00:40:52.010 up, so making sure that you're going into LinkedIn, 00:40:52.389 --> 00:40:55.690 that you're doing Facebook, TikTok, YouTube, 00:40:56.630 --> 00:40:59.789 Instagram, all of those are a must, setting up 00:40:59.789 --> 00:41:02.130 at least those four. So you've got all of those 00:41:02.130 --> 00:41:04.329 things set up, and then you continue to make 00:41:04.329 --> 00:41:06.610 sure that you're posting. on all of them which 00:41:06.610 --> 00:41:08.929 can be cumbersome you know but on youtube you 00:41:08.929 --> 00:41:10.690 can do youtube shorts so you're still keeping 00:41:10.690 --> 00:41:13.050 vertical and then it's kind of consistency across 00:41:13.050 --> 00:41:14.570 the board because that used to be a big hang 00:41:14.570 --> 00:41:16.769 up for a lot of people posting on youtube because 00:41:16.769 --> 00:41:18.889 it was horizontal only and so then you're taking 00:41:18.889 --> 00:41:20.889 verticals you can't stretch that out so it was 00:41:20.889 --> 00:41:22.809 like a big thing now at least they have shorts 00:41:22.809 --> 00:41:24.710 you can throw it in the shorts and the shorts 00:41:24.710 --> 00:41:27.269 are great for like mind numbing you know, kind 00:41:27.269 --> 00:41:29.989 of videos to like showing, you know, an aerator 00:41:29.989 --> 00:41:32.070 in slow motion. You know what I mean? That's 00:41:32.070 --> 00:41:33.710 great. Showing the plugs flying up in the air 00:41:33.710 --> 00:41:35.469 everywhere. Perfect. Like that's the kind of 00:41:35.469 --> 00:41:37.050 stuff that, you know, is just like the brain 00:41:37.050 --> 00:41:40.289 numbing content. But yes, so to your question, 00:41:40.969 --> 00:41:43.690 the more that you can amass on each platform 00:41:43.690 --> 00:41:48.670 makes you overall more valuable. Well, I know 00:41:48.670 --> 00:41:51.849 the first time a brand reached out to me and 00:41:51.849 --> 00:41:56.280 asked me what my price was. I was intimidated 00:41:56.280 --> 00:42:01.039 because I had never given anybody a price. So 00:42:01.039 --> 00:42:05.219 what can you say to our listeners to bring calm 00:42:05.219 --> 00:42:09.380 to them when it comes to setting their price? 00:42:10.880 --> 00:42:13.659 Well, here's the deal. I mean, we're always from 00:42:13.659 --> 00:42:17.530 a brand perspective. We're always... down to 00:42:17.530 --> 00:42:20.449 negotiate. So like if you were saying, hey, well, 00:42:20.449 --> 00:42:22.690 this is what my price is. And to be honest with 00:42:22.690 --> 00:42:24.409 you, I haven't had too much trouble with that, 00:42:24.449 --> 00:42:26.829 I have to say. We've worked with, I mean, I've 00:42:26.829 --> 00:42:29.869 got 200 active jobs going on right now. And of 00:42:29.869 --> 00:42:32.110 all those jobs, I mean, there have been some 00:42:32.110 --> 00:42:34.030 that we've had to pass on because it just does 00:42:34.030 --> 00:42:36.050 not make sense for us to spend that kind of money 00:42:36.050 --> 00:42:39.150 with the level of engagement that they get back. 00:42:39.329 --> 00:42:41.610 And some of them have some of them have been 00:42:41.610 --> 00:42:43.789 pretty lucrative deals, and we've been able to 00:42:43.789 --> 00:42:47.250 work some things out. With us at least, I can 00:42:47.250 --> 00:42:50.269 tell you the intention is to make sure that it's 00:42:50.269 --> 00:42:54.289 a fair deal for what we can expect or forecast 00:42:54.289 --> 00:42:56.230 to be able to receive back from your brand. And 00:42:56.230 --> 00:42:59.650 like I said, take a chance with it because... 00:42:59.690 --> 00:43:02.710 If you create the content and if we post it and 00:43:02.710 --> 00:43:04.869 it does really well, then that only makes you 00:43:04.869 --> 00:43:06.710 valuable. But if from the get -go, you're like, 00:43:06.849 --> 00:43:09.489 oh, well, they're not going to pay me $500 or 00:43:09.489 --> 00:43:11.730 whatever it is when the engagement's not there. 00:43:11.929 --> 00:43:14.789 I can't pay $500 if someone's going to get 1 00:43:14.789 --> 00:43:17.590 ,000 views and four likes. That's not worth that 00:43:17.590 --> 00:43:20.369 to us. But if you say, OK, well, she'll pay me 00:43:20.369 --> 00:43:22.769 $200. I'm going to make the reel. It's going 00:43:22.769 --> 00:43:25.030 to cover my time doing it. Let's post it and 00:43:25.030 --> 00:43:28.170 see what happens. at least start. So I would 00:43:28.170 --> 00:43:31.670 engage with the brands and prove your value, 00:43:31.670 --> 00:43:33.789 which is what I feel like I've done from the 00:43:33.789 --> 00:43:35.489 beginning. You know what I mean? And so I kind 00:43:35.489 --> 00:43:38.989 of look for the same level of work ethic and 00:43:38.989 --> 00:43:43.630 desire to create and the hustle that I gave to 00:43:43.630 --> 00:43:45.630 this business. That's exactly what I'm looking 00:43:45.630 --> 00:43:48.250 for because my efforts have been rewarded through 00:43:48.250 --> 00:43:50.969 the years working with this company. And I know 00:43:50.969 --> 00:43:53.650 that they will do that for anybody else. So that's 00:43:53.650 --> 00:43:55.369 the best advice I can give is to at least try. 00:43:55.679 --> 00:44:00.760 Great advice. If one of our listeners today is 00:44:00.760 --> 00:44:03.719 in the lawn care business and in the next, say, 00:44:03.840 --> 00:44:10.119 six to 12 months, they want to develop a relationship 00:44:10.119 --> 00:44:14.599 with a brand, what should they start focusing 00:44:14.599 --> 00:44:20.480 on right now to help them establish that brand 00:44:20.480 --> 00:44:25.719 relationship six to 12 months out? Well, I think 00:44:25.719 --> 00:44:27.699 that's a great question. And I think that goes 00:44:27.699 --> 00:44:30.639 back to looking and having a little bit of foresight 00:44:30.639 --> 00:44:32.880 as to what the season is going to hold for you 00:44:32.880 --> 00:44:36.900 and what products you have in your arsenal that 00:44:36.900 --> 00:44:40.000 you can do your tagging and do your great mentions 00:44:40.000 --> 00:44:43.159 and your call outs, or what products maybe you 00:44:43.159 --> 00:44:45.480 need to make an investment in if you want to 00:44:45.480 --> 00:44:49.340 be in a specific, if you want to be in a specific, 00:44:49.599 --> 00:44:52.119 with a specific brand. maybe you need to invest 00:44:52.119 --> 00:44:54.440 in some of their products to be able to then 00:44:54.440 --> 00:44:56.840 use those products in your videos and review 00:44:56.840 --> 00:44:59.219 them. Reviews are also great too. If you want 00:44:59.219 --> 00:45:01.880 to just post a video, post content, just giving 00:45:01.880 --> 00:45:05.380 reviews of how the product worked, what was great. 00:45:05.869 --> 00:45:08.210 what you loved about it. You know, that's also 00:45:08.210 --> 00:45:10.110 a great thing too, for any of these businesses 00:45:10.110 --> 00:45:12.469 to have just like more of a review instead of 00:45:12.469 --> 00:45:14.670 the use. I mean, obviously the use is great too, 00:45:14.710 --> 00:45:17.630 showing it in action, but even just giving reviews 00:45:17.630 --> 00:45:24.329 can be very, very powerful for a brand. Well, 00:45:24.329 --> 00:45:27.030 I appreciate you coming on the show today. You 00:45:27.030 --> 00:45:32.610 have given us some very actionable, powerful 00:45:32.610 --> 00:45:41.289 advice. guidelines to help us become more available 00:45:41.289 --> 00:45:46.429 for brands. And like we've said, you're already 00:45:46.429 --> 00:45:51.030 mowing, you're already installing mulch, you're 00:45:51.030 --> 00:45:56.809 already trimming bushes. Why not record yourself, 00:45:58.230 --> 00:46:04.519 tag the brand, and set yourself up for maybe 00:46:04.519 --> 00:46:08.559 some paid sponsorships or paid collaborations. 00:46:09.159 --> 00:46:13.360 It helps you financially and it helps the brand 00:46:13.360 --> 00:46:18.800 get their product out to more people. So I really 00:46:18.800 --> 00:46:23.659 appreciate you and I am excited to announce that 00:46:23.659 --> 00:46:26.880 I am going to be working with Petra Tools. We're 00:46:26.880 --> 00:46:31.519 going to be posting some content using their 00:46:31.519 --> 00:46:35.139 products. And it's going to be educational content. 00:46:35.420 --> 00:46:40.780 It's going to be experimental content where they 00:46:40.780 --> 00:46:45.940 see me working with their product. And I'm excited 00:46:45.940 --> 00:46:50.760 about it. And I believe that this show has been 00:46:50.760 --> 00:46:54.440 a success because Melissa Johnson was our guest. 00:46:55.039 --> 00:46:59.440 So I thank you for being a guest. I thank our 00:46:59.440 --> 00:47:05.090 listeners for tuning in today. And one last question, 00:47:05.789 --> 00:47:10.809 where can our listeners find you? So I you guys 00:47:10.809 --> 00:47:12.829 can get right in touch with me if people are 00:47:12.829 --> 00:47:16.329 ready to rock and roll right now Email me Melissa 00:47:16.329 --> 00:47:19.829 at Petra tools calm that will come straight to 00:47:19.829 --> 00:47:22.690 my inbox If you're looking for me on socials, 00:47:22.690 --> 00:47:25.909 you can find me personally on fancy flower farmer 00:47:25.909 --> 00:47:30.530 on Instagram Facebook And then I would highly 00:47:30.530 --> 00:47:32.869 recommend that you check out our products Petra 00:47:32.869 --> 00:47:38.010 tools petra tools Petra max so petra tools are 00:47:38.010 --> 00:47:41.139 all the sprayers petromax or all the liquid solutions 00:47:41.139 --> 00:47:44.920 and then we also have our super viral beast products 00:47:44.920 --> 00:47:48.880 that are B E E S T and we're all over social 00:47:48.880 --> 00:47:50.639 media so you just have to put those things in 00:47:50.639 --> 00:47:54.039 and you'll find our pages. All right until we 00:47:54.039 --> 00:47:57.840 talk again I wish you all nothing but happiness 00:47:57.840 --> 00:48:01.860 and success and remember the grass is always 00:48:01.860 --> 00:48:06.320 greener where you water it so Appreciate you 00:48:06.320 --> 00:48:09.659 being on the Lawn Hustle Podcast. God bless you. 00:48:10.159 --> 00:48:11.079 Thank you for having me.