Welcome back to the Lawn Hustle Podcast, where
we talk about real growth, real systems, and
real strategy for the service -based businesses.
Today we're breaking down three things that every
business owner needs to understand. What marketing
actually is. How Google can help your business
grow. and how AI is becoming a real advantage
in the service industry. Tonight, we have a special
guest with us, Ezra McCarthy with Green Frog
Web Design. This is his second interview on the
Lawn Hustle podcast. Ezra, thanks for joining
the Lawn Hustle. Andy, it is sure good to talk
to you again and... I missed you at Equip this
year, but I plan on being there in 26 last year.
I had lunch with you there, and I missed my lunch
appointment this year. I looked for you, and
I couldn't find you. Yep. I was a long ways away.
I asked some of the other guys, Tony Rudolph
and Aaron Sutter and some different ones, if
they had seen you or if they knew if you were
there. but look forward to seeing you this year.
So let's get started. Can you tell us a little
bit? For those who are listening that don't know
you, tell us your background and how you work
with service -based businesses. Well, Andy, the
story really goes back to, it would have been
January of 2021. My wife and I moved, it was
right around 1420 some miles to Greenville, Texas.
We had a nine month old, I was pastoring. And
for those of you who know pastoring, it is not,
you don't get into it to make a lot of money.
So at that point we were making literally right
around minimum wage and. The thing to do is start
a lawn care business, right? Not quite. So anyway,
we had to make ends meet, had a child, moved,
weren't making much. So start a lawn care business,
something I'd always wanted to do. And within
three to six months, I realized the marketing
that I was doing, and I know you went over some
things that we're gonna talk about today and
some big topics. People say, what is marketing?
But I realized what I was doing on Google, getting
out there in front of my customers, that's how
I got My second customer, my first customer was
the church. And I'm trying to remember the numbers.
It was something like $118 a month. Not much
to build a business off, but it was a start.
But my second customer and onward basically was
all from Google. But yet, as I looked around
in our industry, we've got a lot of hardworking,
amazing, kind, honest people in our industry.
But yet most of them, they know how to work real
hard. but they don't understand how Google works.
They don't understand how having a website helps.
They don't understand how it works. And what
I found was literally within three to six months,
I was able to outrank on Google companies that
have been in my local market for 20 some years.
And I realized, hey, there's a big opportunity
here. So still do that long care business. Long
story short, that's how we pivoted into now helping
people with their marketing. and websites search
engine optimization. So when you think about
marketing today, what do you see most service
based businesses? What do you see them doing
wrong or what are they misunderstanding about
the opportunity with Google and promoting their
business and ads and things like that? Sure.
I think something that really afflicts our industry
to answer your question is something called,
I call the DIY mindset. So it's just like the
homeowner, those of you who do hardscaping, they
look at a picture in a magazine of this retaining
wall or this paper patio and they say, that doesn't
look hard, I can do that. So they go to Lowe's
and they buy it and they don't put down any,
well, this isn't something I've done a whole
lot of, so excuse. my illiteracy but maybe they
don't put down the line, they don't put down
the crushed gravel, they don't compact it, they
don't put in the edging around it, they don't
put the border in, and then they wonder why it
doesn't look good. And in marketing what some
people are missing is they don't know how to
do it and they say well I'm going to do it myself
but it just doesn't get done. So what most some
people get wrong is Google makes their money
by giving the best results to people. And if
we don't know what they want, what they value,
we're not gonna show up first because Google
is only one click away. So if Google doesn't
do a good job of providing the best companies,
people are just gonna go to DuckDuckGo, they're
gonna go to ChatGPT, and any other place that's
one click away. So as service businesses, we
need to show Google that we're the best option.
When it comes to building. your brand. Every
business has a brand, whether it is good or bad.
We all have a brand. When you go to build your
brand, do you feel like building a brand is more
than just your logo, more than just your truck
being wrapped, more than your shirts and your
hats? It is who you are. It's what people say
about you when you're not there. when you're
not in the room, what are they saying about your
business around the table or in a vehicle traveling
down the road? So how can you tell customers
to blend working on their brand, who they are,
and tie that into promoting their business? Well,
a brand really affects every single, I'll call
it, touch point of the customer. A brand affects
the business card when you hand it to somebody.
I'll give you an example. I'm a big fan of a
business called MyMiddleBusinessCards .com. I'm
not an affiliate. I'm not selling it. I just
really like it. I buy it. And I bought it. And
I think, did I give you one, Andy? I think I,
I hope I did. No, I don't have one. Oh! Next
time I see you, I need to give one. Equip, I'll
hold you to that. Okay, I'll have to bring stack.
But I gave it to a customer one time and I bought
these for my lawn care business as well. I handed
it to a customer, we're going to do a garden
bed refresh. And the first words out of her mouth
were, wow, you're not going to be cheap. And
you know what? Perfect. That's what I want. Right.
Because they're literally metal. Now, And have
you seen those credit cards that, as soon as
you pick them up, you kind of feel it's a little
thicker? It's the same way with these business
cards. So you hand it to someone, and as soon
as they touch it, they look at it and they say,
wow. So branding, this is every aspect. When
they go online, can they find you? Where are
you? What does it look like? What kind of pictures?
If you're a fertilization and weed control company,
do you have a picture of a hardscape on the front?
If so, your brand isn't aligned. when you roll
up in your trucks, is it some dumpy old truck
that's beat up? And I know you have to start
somewhere, but that's your brand. And then if
you give them a premium price quote, they're
going to say, hey, wait a sec, they showed up
30 minutes late, their truck looked dumpy, they
gave me a cheap paper card, and they're trying
to charge premium prices. We can see how that's
clearly not aligned. But sometimes, as business
owners, we don't put all these things together.
And so brand, like you mentioned, is so much
more The logo is part of it. Funny story here.
I was helping a customer for the website and
they sent me over a logo. It was so awful. This
is the worst I have ever seen. It was literally
bright green. Nothing wrong with that. I like
green. Green frog. Get it? But it was bright
green and it was just like janky text. There
was no logo. It was just green in a ugly block.
And I asked him, I said, Where did you get this?
And he's like, oh, I paid a local designer $50
for it. And I told him, you paid him way too
much money. It was that bad. And I said, hey,
we're just going to help you. We got to get you
something better because I'm not putting this
on a website we built. And OK, he spent $50 for
that logo. How much did that cost him? Probably
thousands of dollars of work. It was awful. it
no it's not just a logo but that does play into
it because that's another touch point we want
every time for them to see that logo just like
apple apple doesn't slap their logo just on everything
and it's on purpose when you see it we associate
it with quality now what in the world does an
apple with a bite out of it have to do with computers
absolutely nothing but it's been associated with
quality for so long I'll give you an example.
I bought an iPad and I spent probably $100 on
their stupid Apple pencil. It's just a stylist
in all reality. But yet I bought it because I
like Apple and I have way too much Apple stuff.
And I was willing to buy it because of the brand.
So in our landscape business, we're not selling
stylists, but everything that we do, every touch
point that we have, what... and how are we representing
ourselves to the customer. That will affect what
we can charge and how happy they're gonna be
to pay for it. Absolutely. In your experience,
what does effective marketing actually look like
for a lawn care business or a service -based
business? Well, give an example. I just, well...
Maybe about a year, year and a half ago, I'd
given someone a quote for a project, a $13 ,000
project. And normally, I don't like to give ballparks
when I'm there with the customer. But it was
fairly straightforward. And I had rough numbers.
So I was like, OK, it's going to be around $13
,000. And I could tell he was not expecting that.
He kind of just, oh. And I knew my price was
fair. So I told him, hey. I'd encourage you go
get a couple more quotes because I knew and I
wasn't stressed. If I don't get it, I'm not worried
about it." He said, no, I'm not going to get
a couple more quotes. I was kind of taken back.
I said, what? He said, no, I've looked at your
website. I've read through your reviews. I'm
not getting any other quotes. I've never forgotten
that. That's what branding does. It's really
easy in our industry the barrier to entry is
so low, but I was just talking to someone today
about this Because the barrier to entry is so
low. There's so much junk and not people people
are valuable though I don't think we're saying
that but the business is they're just a Mow and
blow they don't care about quality. They're just
trying to get a few extra bucks for the weekend.
It's not People aren't trying to build a business.
There's a lot of that in our industry. So if
we can show that we do quality work, that we
have the premium brand, that we're going to be
there, then price is no longer the issue. People
care about your business, and that's when, if
I could say it, we truly have a brand. Well,
when someone, their truck is wrapped or they
have uniforms on, they have hats on, that promote
their business, When you go to give an estimate
and you pull up that first impression Because
they're not just paying to mow the yard They're
paying for your reputation they're paying for
your brand and when you dress the part and you
you act the part and you respond professionally
then that just solidifies all that you're trying
to accomplish in your business. When people just
show up in a beat -down, beat -up truck with
silk shorts on, with smiley faces all over them,
and some dirty, rotten -looking hat that says
the Cubs on it. No, I take that back. I love
Cubs fans. But, you know... When you don't look
professional, that's when I said everyone has
a brand, whether it's good or bad. And who would
you trust more to give the care of your property
to someone who is branded, someone who has a
nice vehicle, nice mowers, nice setup, or someone
that just rolls up in a truck that's leaking
the oil out on the driveway. There's no professionalism
there. I'm going to go with a professional every
time. And I think that's what a lot of people
are doing. Cause when they go to your website
or they go to your Google page and they see your
vehicle. And when you pull up, they think the
professionals here, he's going to give us a good
price, fair price. and he's going to do the job
in a professional manner. So it's all about building
a brand, building an identity, and trying to
promote yourself as a man of integrity, a man
of honesty, and someone that works with the spirit
of excellence. So do you buy into, and I've heard
this on several podcasts, Don't try for perfection.
Just try for consistency. Does consistency override
that professional effort? Or does the professional
effort take precedent over consistency? Well,
I don't think it's an either or. Now, obviously,
if you're sloppy, that's not what I'm talking
about. But I don't think it's just one or the
other. I think you can be consistent and professional.
And obviously, there are times where even if
you're trying to do your best, you or your team
is going to make a mistake. But then how do you
handle it? I was just talking on a podcast with
a customer, and one of his arborists had just
destroyed this Japanese maple, just destroyed
it. Some people, I don't know anything about
trees. I could tell someone butchered it and
I can cut a limb off, but I don't know the different
names and everything, but this customer, he knew
the Japanese maple, he loved this tree. So you
can imagine, he called, the guy's name was Seth,
he called Seth ticked off, I mean ticked off.
And Seth went over there, he had been a customer
a long time and he said, hey, I'm sorry, we're
gonna try to come back and fix this. Our team
member made a mistake. If we have to, we'll literally
replant a tree for you. Now, had they made a
mistake? Yes. The team member really messed up.
And he said he has no idea why. He should have
known better. He just made, I don't know. He
doesn't know. But he had done his best to make
it up to the customer. And so the customer is,
I believe, still with him today, years later.
And so I don't think it's professional or consistent.
I think we can be both. Mistakes do happen. But
then how do we handle those? when the time comes.
And that goes a long way towards building your
brand. Because that word is going to get out
to people. He stands behind his work. If there's
a mistake, he'll own it and take care of it.
So let me ask you this, why or what is a few
simple marketing habits that every business owner
should have in place. I'd say the best, and it's
free, is called Google Business Profile. Now,
literally, this is something I was absolutely
maniacal about, and I want to share that mania
with you, because literally it changed my life.
Get real reviews from every single one of your
customers. Treat it like Andy and I are hiding
in your backseat and every time you get a review
we slip a couple hundred dollars in your back
pocket because that's what the customer just
did and you didn't even know it. Those Google
reviews, let me tell you how important they are.
One, they help pre -sell the work before you
ever get there. Two, people read them and three,
it's going to drastically affect how many people
buy from you. It's going to affect your search
engine optimization. It's going to affect your
lead flow. It's going to affect your website
rankings. Now, obviously there's more that goes
into that, but it is so valuable. It's free.
Every single one of your customers, every single
job you go into, you should be thinking, how
can I serve this customer so well? They want
to leave a review. It will affect how you serve
the customer and it will affect on the back end
what happens after. I get an update from Google
concerning my Google page and I had 89 visits,
this last report I got, with 17 phone calls.
Not one missed phone call. When you advertise,
answer your phone. It blows my mind how many
people they can do good work. They can stripe
a yard. They can trim the hedges. They can make
everything look great. But they're very poor
at returning phone calls and follow up and securing
the job. Because if someone tries to call me
and I don't answer the phone, if I don't return
that phone call within, I would say five or six
minutes. They've already moved on to the next
person or the next business on the list and That's
a great thing about Google. They offer options
and those options To me keep me on my toes because
I know if If I don't return a phone call if I
don't try to secure the estimate, you know, there's
businesses here in town that are smaller than
I am. Maybe the guy is more hungry than I am.
I don't know what the case is, but they're going
to return that phone call because they need the
work, they need the job. So I want to encourage
our listeners, when you go to build your brand,
also add into your effort developing a habit
of answering your phone and returning phone calls.
Because Google will track that and tell you how
many phone calls you missed you know, how many
phone calls you got versus how many phone calls
you missed and We're trying to build a business.
So don't lose an opportunity for that And I just
want to add in here. Our whole goal is to reduce
friction. So if we pick up quickly I was just
talking to a customer today or potential customer.
They're like, yeah, I was trying to give it to
my marketing guy and he won't get back with me.
And the guy was literally trying to buy more
services from him. And this is the same way in
the lawn care space. I talked to a customer and
they're like, yeah, you're the fifth person I've
called and the first person to answer the phone.
What a great opportunity. And what a great opportunity
to set yourself apart. And I just want to put
in a little rant here. So I originally called
a landscape company and I got AI on the phone.
Okay, could go well. So I said, okay, I need
to talk to, I knew the guy. So I said his name.
It waited 15 seconds. It half said something
and I'm like, no, that's not what I need. It
fritzed out after like a minute and it's stalled
out. I ended up just like hanging up. I'm like,
forget it. Can you imagine how many customers
that business lost? I do not understand why they
would not function test their first point of
contact with potential customers and you're putting
frustrations in the way. So I'm not anti -AI.
I use it every day for like too long with my
work for hours a day. But don't introduce friction.
If we can make it easier for our customers, even
in the smallest way. We need to reduce friction.
I'm so obsessed with that. I'll even try to pare
down my contact form till it's like four or five
things. I don't need to know their middle child's
initial for them to get a quote. I don't need
to know their zip code. I need to know where
they live, what they want, and what their phone
number and email is. We don't need 50 things
unless you have so many customers. You're like,
hey, I want them to write an essay before they
can work with me. Put all that in your contact
form. But if not, reduce friction wherever possible.
I had a customer call, wanted a price to take
over their lawn maintenance. And when I answered
the phone, she said, I'm shocked you answered
the phone. She said, you're the first business
that answered the phone. And she said, I really
don't care what you charge. I want you to do
it. because you put forth the effort to answer
the phone. So look at all the money that people
are leaving on the table because they don't answer
their phone. You know, I show up and I tell her
it's going to be $65. She said, well, it's more
than the last guy, but I want you to do it. And
I'm still servicing that property today. And
that's been several years ago. And I got it.
Not because I'm the biggest, not because I'm
the best, but because I answered my phone. So,
it's very important. How can business owners
market their service without feeling like they're
being too pushy? Well, I think sales has a bad
name and I recently had a conversation with someone
about this. Sales is service. That's all it is.
If we're going trying to stick a vacuum in someone's
pocket and take all their money, that's not how
businesses should operate. How do I stay in business?
I stay in business by serving people so they
consistently want to give me money, because the
value that I'm giving them is more than what
I'm charging. And so marketing is telling people,
hey, I can help, I can serve you. by these services.
It should be a great thing. We're serving our
community. We're serving people. I mean, there's
so many, no matter what stage of business you're
in, we're serving our community, even if it's
our team members, they're on the front line,
or if it's you. There's so many amazing people
I've met in my lawn care business. There's one
lady, I've lived, I moved like three years ago,
and my wife and I still text her. She sent us
something, we're fixing to have a baby. she sent
us something like and I met her through servicing
her lawn a really nice lady and I actually I'm
a pastor I actually ended up preaching her mom's
funeral that's a long story but a wonderful lady
that I met through that and I have other people
that you just never know so marketing is not
about taking what you shouldn't it's about giving
people the opportunity for us to serve them.
And if we go into it with that mindset, then
it changes how we do it. Let's take a short break
and let's hear a word from my sponsor. Did you
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Let them take a look and a dive into your books.
We're back with Ezra McCarthy, Green Frog Web
Design. Tonight we're talking about marketing
and branding. So why is Google sets a critical
platform for service business owners? I'm sorry,
you cut out right there. Andy, do you mind repeating
that question? Why is Google such a critical
platform for service -based industry? So things
are shifting very fast, but still, high -intent
customers are still going to Google. What do
you mean by that, Ezra? What I'm saying when
I say high -intent is people who are looking
for your service, not people who are looking
at the 50th cap mean of the day on social media.
but people who want your service now. And that's,
just about all of us, that's the kind of customers
we want. People who want, have money in their
pocket, needs served, now. So Google is still
the best place. And personally, I've tried to
look for local services. I'm a big chat GPT user.
I've used some of the other platforms. I've tried
to use it for local services. It doesn't, it's
just not as good yet. Now, Google has lots of
problems and we could talk all about the problems
they have, but it's still the best for local
services. Will that change in the next five to
ten years? Probably. They're already shifting
some, but still it's not there. Most high -intent
traffic is on Google, so as service -based businesses,
we want to be number one where our customers
are searching. Google search compared to social
media. If you had to focus on one thing, would
you advise people to focus on Google or focus
on a social media platform? So there's a really
good book literally by that topic. One thing
great book, something Keller, now I'm forgetting
his first name, but tremendous book, it's called
The One Thing. And it posits the question, if
only one thing, if you could just do one thing
that would completely make all the other goals
basically happen, what would it be? And I can
guarantee you, for most of us, if we were number
one on Google in your local market, you wouldn't
have to worry about anything else. So that's
where I would focus. There's businesses that
we've helped get there. And let me tell you a
secret. I'll tell you a secret, Andy, and the
listeners. You want to rank number one on ChatGPT?
You want to rank number one on Google? Or not
on Google, on AI platforms? Here's how. Google
SEO. If you rank number one on Google, that is
going to translate right now, now two years from
now, I can't guarantee this is the case, but
across lots of case studies we've seen in our
business, ranking number one on Chatchie BT comes
back to just Google SEO. Right now, it's the
same thing. What are some common mistakes that
you see business owners make when it comes to
their Google presence? Not focusing on it. I've
seen multi -million dollar businesses just not
even paying attention. They've got eight reviews,
half of them are bad. And I'm like, this doesn't
make any sense. You're literally leaving so much
money on the table. And as you no doubt know,
Andy, a lot of these commercial people ask me,
and they say, okay, how do I get commercial work?
What I noticed, at least where I was, a lot of
property managers would be out of state or out
of town. And people don't talk to their neighbors
now, they're not. Most people are not asking
their neighbors, who do you have for lawn care?
And especially commercial work as well. They're
property managers in another town, another state.
So how do they find a lawn care business? They
search on Google. And so most the mistake I see
is most businesses just aren't paying attention
to it. They're word of mouth. And don't get me
wrong, that's very valuable. But that's just
not enough in our day and age. You mentioned
earlier. Ask every customer for a review. What
is the best way to ask a customer for a review?
A lot of people are intimidated to ask. And I
don't know if that is because of maybe their
service isn't up to par or what's going on there.
But what is your best advice to our listeners
on how they can properly ask for a review? Well,
I'd like to address first the fear that you mentioned,
and I've heard people say this. They said, I'm
worried. Basically, they're worried they're going
to get a bad review. Here's the thing. At this
point, we do review automation for some of our
search engine optimization customers. And out
of the literally thousands of review requests
that we've sent out, on one hand, I count the
bad reviews under four stars that we've gotten.
unless you absolutely blow it. And if you blow
it, you're gonna know. You're not gonna have
to wonder, you know, like that guy who just destroyed
the maple tree and then he's not saying, oh,
can we get a review today? No. So that fear is
unfounded. Second, you asked, okay, how do we
ask it? The best way that I found is through
text because there's some crazy stats I've seen
within 10 seconds. Most people, look and read
a text message. So through text, and you can
go on your Google Business profile, get a link.
I think we actually talked about this when we
met for our meal there at Equip. You can get
that link, text it to all your customers. Now
don't do it all at once, trickle it out. I recommend
set a calendar on your phone. If you have office
staff, either secretary, have her send it out,
however you do it. make a consistent schedule
to send out those reviews. Or say you're doing
a landscaping project, you do a customer walkthrough,
sweet Sue is so thrilled with you. You say, Sue,
thank you so much. I appreciate that you're glad
for this job. Can I text you right now a link?
It takes five seconds. Just leave a quick review.
This helps other people find us. That's literally
the exact words that I use. And she says, oh,
of course. I text her right there. I pull my
phone, I text her. Ding. It's in her phone. There
you go. Simple as that. Will someone leave a
review? Bad review at some time? Probably, but
that's okay because we're going to have asked
so many people that it's okay. And if that happens,
it makes your business look realistic because
you know what? People know. If you have 100 reviews
and two are bad, that's not a problem. People
know there's Karens on almost every block. Hopefully
not more than one, but they're out there and
everyone, we understand that. What is one action
step that a service business owner can take this
week to improve his visibility? I'll just go
back to something real basic. One, add five photos
to your website and we've already harped on it
a bunch, so I'll just quickly say ask five people
for a Google review. And here's a maybe call
an ethical hack. If you have people that know
you and recommend you, now don't have them say
that you've done work for them if you haven't,
but if you have a friend that has referred work
to you or would say, hey, would you mind leaving
a review for my business? Just say, I know Andy
has high character. I would recommend his business.
That's an honest review. Integrity is very important.
So be sure to clarify. Don't have them say you
do work if you didn't. But you can even do that.
Say you're just getting started. That's a great
way to kind of prime the pump. What advice would
you give a business owner who feels behind on
marketing or on technology? You know, I've heard
people say, I'm just not up on technology. What
advice would you give them? for marketing their
business. You don't have to learn everything
yourself. Not that you have to hire me. There's
other great people out there. But there are people
who are doing podcasts. Podcasts have changed
my life in a positive way. I love listening to
them. I learn. I listen to hours a day most of
the time. So we can learn from others. We don't
have to master every single thing because one
thing I've learned is we have to get maniacal.
What we focus on grows. So we don't have time
to focus on 10 things at once. And that's where
a really good book by Dan Martell, Buy Back Your
Time has been pivotal in my life as I've realized,
okay, I can't do everything. I can't be a 10
out of 10 car mechanic, grow my marketing business,
call my customers back, care for my kids. And
so just the other day I paid someone to change
my oil. It was like a hundred and some dollars
American. You say that's ridiculous. You can
buy it. You can buy the oil and change it yourself.
It's not that hard. I can do it. I'm smart. It's
not hard. You can do it too. But I can pay someone
to do it. I don't enjoy doing it. And while he
was doing it, I was working. And so I bought
back my time. I hate working on it. I would rather
do that. And in our business, we can't do everything
ourselves. And if we do, we're always going to
stay really, really small. And for most of us
this year, that's probably one of our goals is
to grow our business. So we can't stay in that
DIY mindset. I'm glad you mentioned that book
because it is an excellent book. And I encourage
all of my listeners, if you have not read that
book, go to Amazon right now and order, buy back
your time. It will change your business. It will
change your life. That's how powerful this book
is. So I encourage you to do that. You mentioned
podcast. You have started a podcast since our
last show. Tell us about your podcast, the name
of it, where people can find it. And I want to
encourage my listeners because I've listened.
I want to encourage you to subscribe. hit the
notification button because you don't want to
miss an episode. Tell us about your podcast.
Well, it's very kind, Andy. That's something
that I really enjoyed for a long time. And that's
what got me started down this rabbit hole. Our
podcast is called The Lawn Care Blueprint. And
at the time of this recording, we just dropped
episode 90. And one thing I really enjoy is it
helps me network with other people, hear their
stories. We've had Marcus Sheridan on. We've
had Joey Coleman from Never Lose a Customer Again.
It's another great book. I love reading if you
haven't been able to tell already, but we've
had amazing people. We've even had, you wouldn't
believe who we had on Andy. We had Andy Wilson
on a while back. I really enjoy it. We get to
meet people, talk to them. We talked about growing
a business, lessons we've learned along the way,
and it's on Apple, Spotify, and we're just enjoying
the journey. I want to tell our listeners, you
don't want to wait until spring to start your
marketing. If you wait till spring, you're already
behind. Now is the time. To set your goals to
begin to portray your your vision and What what
do you expect out of your business if you wait
till April When the grass is growing so fast,
you can't keep up with it. You don't have time
to think about marketing So you need to do that
right now So when it's time to roll you're ready
to roll So, where can listeners find you and
how can they connect with you? Yeah, the best
place to find me is just greenfrogwebdesign .com.
And if you have a hard time with spelling, you
can just type in ilovemyfrog .com and that will
take you there too. Well, is there something
else that we're missing that you want to share
with us about marketing, advertising, building
your brand? Andy, I think we did a pretty comprehensive.
Obviously, we could go down several rabbit holes
on any of those things, but I think we did a
quick overview. I'd like to reiterate what you
said. Don't start till March, April. Start now.
I tell people when they ask me, when should I
start this? I always tell them, when's the best
time to plant a tree? Yesterday. So that's the
same way with growing a business marketing. And
something I noticed really early on, the more
time I put into it, the better results I got
and the less I had to sell and the easier it
was to sell and that's my goal for those I serve
in our business and those I help. Well I appreciate
you being on the show again tonight. You're a
friend and I look forward to seeing you again
at Equip Expo and I appreciate you and we'll
talk again on the next episode of The Lawn Hustle.
Thank you for being a guest tonight. And God
bless you. And we will talk again real soon.
Thanks, Eddie.