WEBVTT 00:00:43.060 --> 00:00:48.359 Welcome back to the Lawn Hustle Podcast. The 00:00:48.359 --> 00:00:52.859 show where we help lawn care pros, outdoor service 00:00:52.859 --> 00:00:56.799 hustlers, and the green industry entrepreneurs 00:00:56.799 --> 00:01:01.500 level up their business, their mindset, and their 00:01:01.500 --> 00:01:06.099 profit. Today we're diving into a big one, how 00:01:06.099 --> 00:01:11.560 to use social media to market your business. 00:01:12.969 --> 00:01:17.109 whether you're running one mower or a full fleet. 00:01:17.950 --> 00:01:22.010 Social media is one of the most powerful tools 00:01:22.010 --> 00:01:27.549 to build your brand, to get leads, and to create 00:01:27.549 --> 00:01:33.650 a community around your work. And to break it 00:01:33.650 --> 00:01:36.310 down tonight, we have a special guest, Chris, 00:01:36.629 --> 00:01:41.920 from Beater Mowers Life. Chris welcome to the 00:01:41.920 --> 00:01:50.040 lawn hustle. Thank you for joining the show Yes, 00:01:50.280 --> 00:01:55.680 sir before we get into Strategies, let me tell 00:01:55.680 --> 00:02:04.180 our listeners that Chris has 60 ,000 600 followers 00:02:04.180 --> 00:02:10.000 on Instagram. I remember when he started his 00:02:10.000 --> 00:02:16.120 Instagram and it was zero and it took off to 00:02:16.120 --> 00:02:23.639 60 ,600 followers tonight. Before we get into 00:02:23.639 --> 00:02:26.840 strategies, I want to start with your journey. 00:02:28.099 --> 00:02:33.500 How did social media first become part of your 00:02:33.500 --> 00:02:40.969 life and what platform? gave you your first real 00:02:40.969 --> 00:02:46.449 breakthrough? Well I started out actually doing 00:02:46.449 --> 00:02:49.949 the social media for the company I work for and 00:02:49.949 --> 00:02:54.689 it all kind of played into me getting onto my 00:02:54.689 --> 00:02:59.889 mower that smoked like crazy and I kind of said 00:02:59.889 --> 00:03:03.449 hey there's no one that does anything about beat 00:03:03.449 --> 00:03:07.129 up mowers on Instagram let me just try this out 00:03:07.689 --> 00:03:09.770 And it literally was just a tryout. I was like, 00:03:09.810 --> 00:03:11.669 you know what? I'll put it up. Whatever happens, 00:03:11.810 --> 00:03:15.289 happens. I really am not ambitious. I'm ambitious 00:03:15.289 --> 00:03:17.669 to do this, but if it doesn't go anywhere, well, 00:03:17.770 --> 00:03:22.289 it doesn't go anywhere. So put it up. And in 00:03:22.289 --> 00:03:24.610 a couple weeks, I had a couple hundred followers. 00:03:25.530 --> 00:03:29.050 And I thought it was just about old mowers, but 00:03:29.050 --> 00:03:32.610 people started sending me videos and pictures 00:03:32.610 --> 00:03:37.289 of their new mowers. It was kind of weird, I 00:03:37.289 --> 00:03:39.229 guess to say it was kind of weird, but it was 00:03:39.229 --> 00:03:41.430 kind of fun. I'd seen a lot of different things 00:03:41.430 --> 00:03:45.370 and it was pretty crazy to see how people interacted. 00:03:46.250 --> 00:03:48.389 And I had my personal channel, I was following 00:03:48.389 --> 00:03:51.129 a bunch of lawn care guys anyways because I love 00:03:51.129 --> 00:03:55.889 it. It's my escape. Everyone else does it for 00:03:55.889 --> 00:03:59.750 a job, I do it for an escape. And so I just started 00:03:59.750 --> 00:04:01.530 kind of following people, people started following 00:04:01.530 --> 00:04:05.310 me. And I kept my face off of it. I thought it 00:04:05.310 --> 00:04:07.169 was just gonna be about beater mowers. I didn't 00:04:07.169 --> 00:04:11.189 put my face on it. And I started out, I did a 00:04:11.189 --> 00:04:13.530 crispy edges competition between three people. 00:04:14.590 --> 00:04:18.970 And we crowned a king of the crispy edges. And 00:04:18.970 --> 00:04:21.850 then the guys that were involved said, hey, we 00:04:21.850 --> 00:04:25.170 should do this bigger. And I said, sure, no problem. 00:04:25.529 --> 00:04:29.490 If I get to 1 ,000 followers, I will do it. And 00:04:29.490 --> 00:04:36.439 I figured I had a year. All of a sudden, like 00:04:36.439 --> 00:04:37.939 three weeks later, I have a thousand followers. 00:04:37.959 --> 00:04:40.959 And I'm like, oh, now I got to actually do this. 00:04:41.759 --> 00:04:44.560 So I reached out, got some sponsors, got some 00:04:44.560 --> 00:04:49.300 prizes. And we ran the competition with 20 different 00:04:49.300 --> 00:04:53.120 people, submitted a crispy edges to win. And 00:04:53.120 --> 00:04:56.339 we crowned the winner. They got about, I don't 00:04:56.339 --> 00:04:59.860 know, like $1300, $1400 in prizes. And that's 00:04:59.860 --> 00:05:03.240 kind of how the community aspect started popping 00:05:03.240 --> 00:05:06.980 into the site and becoming more of a community 00:05:06.980 --> 00:05:12.500 -based platform. And it exploded from there. 00:05:14.540 --> 00:05:17.040 I don't even know how it exploded. I don't even 00:05:17.040 --> 00:05:20.680 know how it took off like it did. I still look 00:05:20.680 --> 00:05:23.819 back and go, I don't really understand. I still 00:05:23.819 --> 00:05:28.040 don't understand how it did it, but it did. And 00:05:28.040 --> 00:05:31.860 it was exciting. It really was. well if i remember 00:05:31.860 --> 00:05:36.199 i was one of your first followers i followed 00:05:36.199 --> 00:05:40.680 you right when you first started your page and 00:05:40.680 --> 00:05:45.480 i have watched your journey i wish my instagram 00:05:45.480 --> 00:05:50.939 would take off like yours did um but i enjoy 00:05:50.939 --> 00:05:53.519 your content i want you to know that i appreciate 00:05:53.519 --> 00:05:58.279 your content and i appreciate all you do for 00:05:58.279 --> 00:06:03.829 the green industry I know you're not a lawn care 00:06:03.829 --> 00:06:08.769 business owner, but you are a part of this community. 00:06:09.550 --> 00:06:12.350 And we appreciate all you do for our community. 00:06:14.209 --> 00:06:17.050 You know, you just gave me chills. Seriously, 00:06:17.050 --> 00:06:20.990 you just gave me chills. That was... I don't... 00:06:20.990 --> 00:06:23.649 Many people have said it to me, but that one 00:06:23.649 --> 00:06:25.870 just completely gave me chills. That was awesome. 00:06:26.009 --> 00:06:28.959 Thank you. Oh, you're welcome. And it's heartfelt 00:06:28.959 --> 00:06:33.100 because I'm sincere. You know, a lot of people 00:06:33.100 --> 00:06:38.620 can try to do stuff for an industry and if they 00:06:38.620 --> 00:06:43.660 never hear words of appreciation, they can feel 00:06:43.660 --> 00:06:47.100 like they're not a part of it. But I want you 00:06:47.100 --> 00:06:50.759 to know you are a part of the green industry. 00:06:51.939 --> 00:06:55.779 So let's talk about picking the right platform. 00:06:58.319 --> 00:07:02.939 Because every lawn care pro here's be everywhere 00:07:02.939 --> 00:07:06.600 Be on tik -tok be on Facebook be on Instagram 00:07:06.600 --> 00:07:11.439 be on YouTube be everywhere But that's not always 00:07:11.439 --> 00:07:15.279 realistic It's a lot of work to post content 00:07:15.279 --> 00:07:19.879 Especially if you try to do it daily It's a lot 00:07:19.879 --> 00:07:25.000 of work by the time you video You edit you upload 00:07:25.000 --> 00:07:30.560 you add music You add your hashtags, you add 00:07:30.560 --> 00:07:35.120 your post description. It can be time consuming. 00:07:35.959 --> 00:07:40.680 So which platform do you feel like is the most 00:07:40.680 --> 00:07:45.800 valuable right now for lawn care pros or other 00:07:45.800 --> 00:07:51.370 service based industries? Is it? Facebook, is 00:07:51.370 --> 00:07:55.189 it Instagram, is it TikTok, is it YouTube? In 00:07:55.189 --> 00:07:58.470 your opinion, which one's the best that we should 00:07:58.470 --> 00:08:02.470 try to focus on? It depends on what you're looking 00:08:02.470 --> 00:08:07.269 for. If you're looking for showing a great amount 00:08:07.269 --> 00:08:10.410 of content, a great amount of information, explaining 00:08:10.410 --> 00:08:14.389 a process very highly, you want to go to YouTube. 00:08:14.569 --> 00:08:16.430 You want to have the shorts and the longs for 00:08:16.430 --> 00:08:18.810 that kind of stuff. But that's an investment 00:08:18.810 --> 00:08:21.600 in time. That's a huge investment in time. So 00:08:21.600 --> 00:08:26.040 you're looking at taking 30, 40 minutes of video 00:08:26.040 --> 00:08:29.459 and then editing it down to two to five minutes, 00:08:30.240 --> 00:08:32.659 showing the stuff, explaining stuff, having the 00:08:32.659 --> 00:08:36.240 right angle, doing all the right things. So you 00:08:36.240 --> 00:08:38.460 can take up to two to three hours just to create 00:08:38.460 --> 00:08:43.000 one video for YouTube. Then you have your quick 00:08:43.000 --> 00:08:46.440 platform. I call it the quick is TikTok. Has 00:08:46.440 --> 00:08:48.840 a lot of features you take a video and you can 00:08:48.840 --> 00:08:51.820 hit an edit button and it does all kinds of different 00:08:51.820 --> 00:08:55.120 Effects to it remixes it for you and does all 00:08:55.120 --> 00:08:57.059 of it So I call it the quick platform is real 00:08:57.059 --> 00:08:59.759 easy to do and what's good about that You can 00:08:59.759 --> 00:09:02.659 drop it back into Facebook and to Instagram it 00:09:02.659 --> 00:09:05.399 leaves the watermark on it that it's a tick -tock 00:09:05.399 --> 00:09:09.659 But it's a quick it's a quick form then you get 00:09:09.659 --> 00:09:14.600 into the Facebook in the Instagram now Instagram 00:09:14.600 --> 00:09:18.690 I we'll say is for the younger generation a lot 00:09:18.690 --> 00:09:23.750 more, so the sub 30 generation. Facebook is still 00:09:23.750 --> 00:09:28.049 our generation, like the Gen Xers and the Boomers, 00:09:28.169 --> 00:09:32.470 right? They still use Facebook a lot. Those are 00:09:32.470 --> 00:09:35.409 intertwined with each other. And if you're gonna 00:09:35.409 --> 00:09:38.669 be creating content, create one of those platforms 00:09:38.669 --> 00:09:41.389 and link them between the two, and you'll easily 00:09:41.389 --> 00:09:45.539 just double your bank for your buck, right? Because 00:09:45.539 --> 00:09:47.460 you create on Instagram and you can automatically 00:09:47.460 --> 00:09:51.679 save it to send to Facebook. It's simple easy 00:09:51.679 --> 00:09:55.419 and quick But I always tell everyone everyone 00:09:55.419 --> 00:10:00.740 gets too wrapped up on the time All right, I 00:10:00.740 --> 00:10:02.639 created a 10 -minute video. I have to cut it 00:10:02.639 --> 00:10:06.879 down to 30 seconds Don't don't get caught up 00:10:06.879 --> 00:10:09.740 in that do time lapses and things like that, 00:10:09.740 --> 00:10:14.279 but your best platform for quick results The 00:10:14.279 --> 00:10:17.080 quickest results is TikTok. But you're not gonna 00:10:17.080 --> 00:10:19.700 get a lot of customers if you're gonna look for 00:10:19.700 --> 00:10:22.539 a customer -based environment. So if you wanna 00:10:22.539 --> 00:10:26.259 show your online resume, TikTok is not the place 00:10:26.259 --> 00:10:29.960 to go. You wanna be Instagram and Facebook. Everyone 00:10:29.960 --> 00:10:33.820 has it, everyone looks at it, and it doesn't 00:10:33.820 --> 00:10:38.059 get as lost as it does in, say, TikTok. Well 00:10:38.059 --> 00:10:41.889 let me ask you this, Chris. How do you decide 00:10:41.889 --> 00:10:45.750 what type of content that you want to create? 00:10:49.110 --> 00:10:52.830 That's a good question. It is whatever comes 00:10:52.830 --> 00:10:56.190 to my mind that day. Whatever pops up in my head. 00:10:56.649 --> 00:10:59.250 I might have seen a video that triggered something 00:10:59.250 --> 00:11:03.330 for me to do something creative with. Now I tend 00:11:03.330 --> 00:11:06.029 to, I mean it's just my lawn. It's just my property 00:11:06.029 --> 00:11:08.750 that I'm taking videos on the mower and the trimmer. 00:11:09.179 --> 00:11:12.440 But I try to take different angles and different 00:11:12.440 --> 00:11:15.679 things, and I can use it in multiple different 00:11:15.679 --> 00:11:18.740 places. So I will take a hyperlapse of maybe 00:11:18.740 --> 00:11:22.200 me cutting stripes, right? But I can take that 00:11:22.200 --> 00:11:26.940 video and cut it into other stuff and kind of 00:11:26.940 --> 00:11:30.860 build on what I have. I actually had a really 00:11:30.860 --> 00:11:32.340 great discussion this morning. I actually was 00:11:32.340 --> 00:11:34.919 on the phone for about three hours this morning 00:11:34.919 --> 00:11:37.809 with a gentleman. kind of asking the same questions 00:11:37.809 --> 00:11:39.909 and that's what really came to me like this is 00:11:39.909 --> 00:11:43.269 what a good topic would be and he asked so how 00:11:43.269 --> 00:11:46.490 long do you take to create a video I said well 00:11:46.490 --> 00:11:49.549 I have all my stock stuff and if it takes me 00:11:49.549 --> 00:11:52.990 more than five minutes I'm not doing it I have 00:11:52.990 --> 00:11:55.350 it in my head what I want I'm not chasing a trend 00:11:55.350 --> 00:11:59.370 I'm not chasing a music trend I'm not a certain 00:11:59.370 --> 00:12:02.009 audio I'm not chasing whatever feels good for 00:12:02.009 --> 00:12:04.990 that day I mean you'll hear anything from you 00:12:04.990 --> 00:12:08.009 know, classic rock to Five Finger Death Punch 00:12:08.009 --> 00:12:11.409 to Pantera, down to like Frank Sinatra. I mean, 00:12:11.529 --> 00:12:17.190 it all... I'm a music buff. I like music, so... 00:12:17.190 --> 00:12:19.289 I'm searching for music. Like, I'm searching 00:12:19.289 --> 00:12:21.950 for stuff that kind of matches the video. It 00:12:21.950 --> 00:12:24.789 kind of goes along with the video. I mean, there's 00:12:24.789 --> 00:12:27.169 a lot of artists out there that I've never been 00:12:27.169 --> 00:12:30.049 heard of, but I find them and I use their music 00:12:30.049 --> 00:12:34.259 because I think it's great. And... I build it 00:12:34.259 --> 00:12:38.120 that way, you know, build it from me. And if 00:12:38.120 --> 00:12:40.779 you like it, congratulations, thank you so much 00:12:40.779 --> 00:12:44.019 for liking it, but I build it for me first. It's 00:12:44.019 --> 00:12:46.240 what I like, it's what my music is, it's what 00:12:46.240 --> 00:12:50.419 I care about, and I'm not gonna go and chase 00:12:50.419 --> 00:12:55.159 a trend just to try to get likes and views. Mine 00:12:55.159 --> 00:12:58.000 is just, if you like it, great, if you don't 00:12:58.000 --> 00:13:00.960 like it, okay, I'm all right with that. So would 00:13:00.960 --> 00:13:06.340 you agree that... people overthink content and 00:13:06.340 --> 00:13:10.299 don't post because they feel like they're not 00:13:10.299 --> 00:13:13.639 creative enough or they don't have expensive 00:13:13.639 --> 00:13:18.460 equipment. What would you say to someone who 00:13:18.460 --> 00:13:21.480 is wanting to create but they feel like, well, 00:13:21.480 --> 00:13:26.820 I don't have the DJI mics, I don't have the road 00:13:26.820 --> 00:13:31.200 mics, I don't have this or that or the camera? 00:13:31.759 --> 00:13:36.559 What would you say to them? Grab your iPhone, 00:13:36.679 --> 00:13:42.399 grab your Android, and go to town. I have high 00:13:42.399 --> 00:13:46.860 -end cameras that I have for the stuff that I 00:13:46.860 --> 00:13:51.899 do for work. I have the mirrorless Sony super 00:13:51.899 --> 00:13:56.360 duper cameras, right? I have DSLRs. I have all 00:13:56.360 --> 00:13:59.279 these great cameras. Every piece of content that 00:13:59.279 --> 00:14:01.519 I've created for Peter Morse life. It's been 00:14:01.519 --> 00:14:07.820 on my iPhone. That's it. I have cheap mics that 00:14:07.820 --> 00:14:11.379 I don't need a DJI mic. I have decent mics that 00:14:11.379 --> 00:14:16.860 cost me 60 bucks, easy enough. I have a tripod 00:14:16.860 --> 00:14:20.419 that has a magnetic back mount on it. And it's 00:14:20.419 --> 00:14:22.559 light, becomes a selfie stick, it becomes, it's 00:14:22.559 --> 00:14:26.019 a tripod. That's all I use. I don't use anything 00:14:26.019 --> 00:14:29.399 elaborate. And I see, and this is the thing I 00:14:29.399 --> 00:14:32.669 saw. And I see every time I go to Equip, you 00:14:32.669 --> 00:14:35.070 got guys out there with the high, you know, the 00:14:35.070 --> 00:14:39.149 microphones, the, you know, the GoPros and all 00:14:39.149 --> 00:14:43.549 the high end cameras. And I'm like, now you got 00:14:43.549 --> 00:14:46.330 to take all that off of that device, put it on 00:14:46.330 --> 00:14:50.549 the computer, and then edit your stuff. I mean, 00:14:50.549 --> 00:14:53.470 I edit right on my phone. Like everything is 00:14:53.470 --> 00:14:57.570 done on my phone. I do not go extremely crazy. 00:14:58.769 --> 00:15:00.830 like I said if it takes more than five minutes 00:15:00.830 --> 00:15:04.809 to edit then it's not worth it because what if 00:15:04.809 --> 00:15:06.830 you have that you know you spend an hour hour 00:15:06.830 --> 00:15:09.669 and a half two hours doing a video and you got 00:15:09.669 --> 00:15:11.769 it down perfect the music's right everything's 00:15:11.769 --> 00:15:16.269 great and it bombs that's the first thing that's 00:15:16.269 --> 00:15:20.110 gonna throw you into that spiral of can I really 00:15:20.110 --> 00:15:23.330 do this anymore and I think that's something 00:15:23.330 --> 00:15:25.110 a lot of people have to get out of their head 00:15:26.120 --> 00:15:29.259 You either hit or you don't hit it's gonna be 00:15:29.259 --> 00:15:34.200 that every day. There is I think there's 85 or 00:15:34.200 --> 00:15:41.100 95 million Instagram subscribers, right? Everyone's 00:15:41.100 --> 00:15:43.480 posting all day long. I mean you look at your 00:15:43.480 --> 00:15:45.600 feed You just use you scroll down one second 00:15:45.600 --> 00:15:50.039 and your whole feeds refreshed again So don't 00:15:50.039 --> 00:15:54.480 spend the crazy amount of time editing but I 00:15:54.480 --> 00:15:58.580 also say Be yourself when you're doing it. Don't 00:15:58.580 --> 00:16:03.200 go crazy. I don't know how to say this. Don't 00:16:03.200 --> 00:16:07.159 go super elaborate. Start small before you go 00:16:07.159 --> 00:16:13.460 big. That's all I say. I had one video. I recorded 00:16:13.460 --> 00:16:18.220 myself chomping up leaves, or mulching up leaves 00:16:18.220 --> 00:16:22.279 is the industry terminology. I said chomping 00:16:22.279 --> 00:16:25.809 up. But anyways, I was... chomping up leaves 00:16:25.809 --> 00:16:32.950 and uh at my house stuck my iphone on a tripod 00:16:32.950 --> 00:16:38.710 and just recorded myself it wasn't my best recording 00:16:38.710 --> 00:16:46.549 but i got 463 000 views off that one 10 second 00:16:46.549 --> 00:16:54.720 video and it wasn't my best but People like seeing 00:16:54.720 --> 00:16:58.000 lawn care businesses out there and they love 00:16:58.000 --> 00:17:02.039 seeing that instant gratification of that clean 00:17:02.039 --> 00:17:05.279 spot where you just mulched over a bunch of leaves 00:17:05.279 --> 00:17:10.079 or those stripes in the spring that pop and stand 00:17:10.079 --> 00:17:14.900 out. Let's take a short break and let's hear 00:17:14.900 --> 00:17:19.079 a word from my show sponsor, Earth a Pro. 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What post has consistently 00:18:04.619 --> 00:18:09.119 brought you the most views, the most likes, the 00:18:09.119 --> 00:18:12.400 most shares? Is there anything in particular 00:18:12.400 --> 00:18:16.799 that you can post maybe several times and it 00:18:16.799 --> 00:18:26.400 just blows up every time? Dumb stuff Not gonna 00:18:26.400 --> 00:18:31.200 lie to you guys falling out of trees You know 00:18:31.200 --> 00:18:34.299 guys getting them over stuck in ditches those 00:18:34.299 --> 00:18:38.160 are the things that just hit people want to see 00:18:38.160 --> 00:18:42.099 destruction they want to see and I always I call 00:18:42.099 --> 00:18:44.579 it dumb stuff and it's called dumb stuff and 00:18:44.579 --> 00:18:48.420 dumb luck because That's the stuff that I've 00:18:48.420 --> 00:18:50.809 gotten the greatest views on I'm serious, it's 00:18:50.809 --> 00:18:54.910 crazy. I probably get more followers from posting 00:18:54.910 --> 00:18:59.269 a PSA about cutting a tree with a chainsaw off 00:18:59.269 --> 00:19:03.690 a ladder than me showing incredible stripes. 00:19:04.950 --> 00:19:09.089 It's just how it works. Some people just don't 00:19:09.089 --> 00:19:10.670 want to see stripes anymore, they want to see 00:19:10.670 --> 00:19:17.069 dumb stuff. But I've posted inspirational stuff 00:19:17.069 --> 00:19:20.440 that has gotten over... Inspirational post that 00:19:20.440 --> 00:19:22.880 I've had a couple of them that hit over over 00:19:22.880 --> 00:19:25.559 a million and a half That were just inspirational 00:19:25.559 --> 00:19:30.440 type post nice But I've had I mean, I don't want 00:19:30.440 --> 00:19:34.380 to be on horn, but there's been maybe 60 or 70 00:19:34.380 --> 00:19:38.259 that have gone over a million and But the ones 00:19:38.259 --> 00:19:39.980 that were over a million with the ones that were 00:19:39.980 --> 00:19:43.099 not mined particularly it was maybe something 00:19:43.099 --> 00:19:45.480 that something was sent to me and I cut it up 00:19:45.450 --> 00:19:48.670 Did my remixing that I would normally do to make 00:19:48.670 --> 00:19:50.750 it look a little bit different make it look a 00:19:50.750 --> 00:19:53.650 little better You know slow -motion certain sections 00:19:53.650 --> 00:19:58.869 that like focus on a certain spot But and then 00:19:58.869 --> 00:20:01.049 I have a bunch of collabs that have done over 00:20:01.049 --> 00:20:04.269 a million also I mean of I mean it was one with 00:20:04.269 --> 00:20:07.029 my buddy from trim twin Brooke up in wealthy 00:20:07.029 --> 00:20:11.289 a mass They were it was a fourth of July thing 00:20:11.289 --> 00:20:14.599 and it had his One of his work is there and dumping 00:20:14.599 --> 00:20:16.440 rock into the back of a truck and there was stone 00:20:16.440 --> 00:20:21.519 dust everywhere a thing got like I think 18 19 00:20:21.519 --> 00:20:24.299 million views because we're saying how he was 00:20:24.299 --> 00:20:26.799 gonna die of silica poisoning because of all 00:20:26.799 --> 00:20:30.579 the stone dust and it just things just take off 00:20:30.579 --> 00:20:34.279 and Some things it's some things that you know, 00:20:34.279 --> 00:20:37.599 you think should take off don't go anywhere But 00:20:37.599 --> 00:20:42.720 that's the truth Yeah, and I try I do recycle 00:20:42.720 --> 00:20:44.660 content because I mean obviously we're gonna 00:20:44.660 --> 00:20:47.240 hit the winter and well, it's called recycle 00:20:47.240 --> 00:20:50.759 time for me too because You only have so much 00:20:50.759 --> 00:20:54.579 you can put up My advantage point being in the 00:20:54.579 --> 00:20:57.339 position I am with my site is I have people from 00:20:57.339 --> 00:20:59.680 around the world So I have my South African guys 00:20:59.680 --> 00:21:02.880 my Australian guys my South America guys that 00:21:02.880 --> 00:21:06.119 are gonna be pushing content to me and Collaborating 00:21:06.119 --> 00:21:08.799 and sending it to me and let me cut it up. So 00:21:08.799 --> 00:21:13.440 I do have that advantage on my site but I encourage 00:21:13.440 --> 00:21:17.759 anyone who's doing any lawn care is video all 00:21:17.759 --> 00:21:20.779 they can you know the tripod is a beautiful thing 00:21:20.779 --> 00:21:24.160 put it in the lawn and just cut you catch what 00:21:24.160 --> 00:21:26.440 you catch you catch what you don't catch I mean 00:21:26.440 --> 00:21:29.599 you might be mowing for a half an hour and you 00:21:29.599 --> 00:21:33.619 realize the phone fell over three seconds into 00:21:33.619 --> 00:21:37.099 you mowing you didn't see it fall I mean I posted 00:21:37.099 --> 00:21:40.240 those videos I call them my fails and you see 00:21:40.359 --> 00:21:42.180 Then I'll cut out the whole span of the being 00:21:42.180 --> 00:21:44.619 on the ground and it'll be the video of me picking 00:21:44.619 --> 00:21:48.259 it up going, well, I lost half an hour of content. 00:21:50.200 --> 00:21:53.380 But the fails are good too. Showing the failures 00:21:53.380 --> 00:21:57.480 is also a great thing because it's not all peaches 00:21:57.480 --> 00:22:00.380 and cream out there. You know you have a hard 00:22:00.380 --> 00:22:02.220 day. You know that you're out there and you're 00:22:02.220 --> 00:22:05.859 cutting and the belt goes. And you gotta walk 00:22:05.859 --> 00:22:07.759 back to the truck and you realize you don't have 00:22:07.759 --> 00:22:10.539 an extra belt so now you're... Now you're leaving 00:22:10.539 --> 00:22:11.920 the motor at the customer site. You're going 00:22:11.920 --> 00:22:14.019 down the shop and picking up another belt Those 00:22:14.019 --> 00:22:17.279 are the things that I encourage all the guys 00:22:17.279 --> 00:22:21.279 that are doing long care to post Post the fail 00:22:21.279 --> 00:22:24.759 post the things that happen is every time you 00:22:24.759 --> 00:22:30.259 do these posts It is the it makes things magical 00:22:30.259 --> 00:22:34.319 for everyone to see it's not easy all the time 00:22:34.319 --> 00:22:37.839 You know you have guys out there that are posting 00:22:37.839 --> 00:22:40.779 stripes every day. Well It's not like that every 00:22:40.779 --> 00:22:42.579 day. You're not going to get a perfect lawn every 00:22:42.579 --> 00:22:45.279 day. I mean, if everyone had a perfect lawn, 00:22:46.779 --> 00:22:51.019 it would be really boring, in my opinion. Because 00:22:51.019 --> 00:22:54.059 if you think about it, you're going to get lawns 00:22:54.059 --> 00:22:56.500 that are full of weeds. But if you can take that 00:22:56.500 --> 00:22:58.900 lawn and make it look good full of weeds, you're 00:22:58.900 --> 00:23:03.019 a good landscaper. I mean, my lawn two years 00:23:03.019 --> 00:23:06.279 ago was weed central. But I still put stripes 00:23:06.279 --> 00:23:08.759 into it. It still looked good. It was green. 00:23:09.000 --> 00:23:12.740 I mean, that's all I can say, it was green. But, 00:23:12.799 --> 00:23:15.420 you know, that's the focus everyone has to do 00:23:15.420 --> 00:23:19.880 is focus on your everyday life and get out from 00:23:19.880 --> 00:23:25.059 behind the camera. If you're gonna make your 00:23:25.059 --> 00:23:28.480 Instagram or your Facebook account a business 00:23:28.480 --> 00:23:33.960 -focused environment, it's your online resume. 00:23:34.380 --> 00:23:37.480 It's what people are going to go and see. You're 00:23:37.480 --> 00:23:39.680 gonna tell a customer, Hey, if you want to see 00:23:39.680 --> 00:23:42.200 some of my work, here's my Instagram, here's 00:23:42.200 --> 00:23:45.000 my Facebook, go scroll through it. But if you 00:23:45.000 --> 00:23:48.559 make your site exclusively business, make sure 00:23:48.559 --> 00:23:52.619 you keep it exclusively business. If you want 00:23:52.619 --> 00:23:54.640 to have a fun page, or you can say like, you 00:23:54.640 --> 00:23:58.539 know, Peter Moore's Life, you know, fun page. 00:23:59.660 --> 00:24:01.660 That way you can post the funny stuff, you can 00:24:01.660 --> 00:24:03.980 post the memes, you can post all the stuff that 00:24:03.980 --> 00:24:07.019 kind of, you know, makes you feel good and happy. 00:24:07.319 --> 00:24:10.640 But if you want to call yourself a business page, 00:24:11.359 --> 00:24:17.180 keep it all business. Don't post political stuff. 00:24:17.579 --> 00:24:22.579 Don't post anything that can cause a problem. 00:24:23.079 --> 00:24:26.700 It can cause people to get angry. Because I've 00:24:26.700 --> 00:24:30.599 made mistakes and posted some stuff that I thought 00:24:30.599 --> 00:24:34.740 was a good thing to post. But it turned out to 00:24:34.740 --> 00:24:38.119 backfire. You know, I posted something a year 00:24:38.119 --> 00:24:44.200 ago in June, and it backfired really bad. It 00:24:44.200 --> 00:24:46.640 dropped about a thousand followers in less than 00:24:46.640 --> 00:24:52.039 24 hours. Wow. Because I said something that 00:24:52.039 --> 00:24:54.880 I thought was very good to say in our community, 00:24:55.640 --> 00:24:59.240 and I had a lot of people that disagreed with 00:24:59.240 --> 00:25:03.039 me. And the comments I received... The nasty 00:25:03.039 --> 00:25:06.200 things I received on DMs and on the post was 00:25:06.200 --> 00:25:09.500 just, I had to delete the post. It was, people 00:25:09.500 --> 00:25:15.819 were just so nasty to me and I was like, I can't, 00:25:16.019 --> 00:25:18.359 I'm done. And one guy responded to me, oh what, 00:25:18.660 --> 00:25:21.000 it took all of us yelling at you to take the 00:25:21.000 --> 00:25:23.880 post down. I'm like, I just didn't want to deal 00:25:23.880 --> 00:25:25.980 with the comments anymore. I said they were just 00:25:25.980 --> 00:25:28.119 so negative and this is not the place we live 00:25:28.119 --> 00:25:32.420 in. and I always say it too on all the videos 00:25:32.420 --> 00:25:34.339 that I do and stuff like that, people that come 00:25:34.339 --> 00:25:36.599 in and make political comments, I literally just 00:25:36.599 --> 00:25:39.059 tell them, I'm hiding your comment because I 00:25:39.059 --> 00:25:42.420 think it doesn't belong here. This is an escape. 00:25:42.740 --> 00:25:47.400 This site is an escape from real life. It is 00:25:47.400 --> 00:25:51.319 to have fun, get away, have a laugh, learn something, 00:25:52.000 --> 00:25:54.839 and just share it in the community and build 00:25:54.839 --> 00:25:57.579 each other up. Well, there's one thing I've noticed 00:25:57.579 --> 00:26:03.599 about your content. If a video isn't yours, you 00:26:03.599 --> 00:26:08.059 always give credit to who produced that video. 00:26:09.200 --> 00:26:11.920 What is the importance of that in your opinion? 00:26:14.000 --> 00:26:17.720 It's extremely important to pass that credit 00:26:17.720 --> 00:26:20.839 back because those are the people that created 00:26:20.839 --> 00:26:24.980 the content that took their time to make the 00:26:24.980 --> 00:26:28.119 content and they used their editing skills. They 00:26:28.119 --> 00:26:31.549 did what they had to do. Even if someone sends 00:26:31.549 --> 00:26:34.509 me the video and asks me to do the edit form, 00:26:35.890 --> 00:26:38.470 the right, I mean, first of all, it's not automatically 00:26:38.470 --> 00:26:40.890 a collaboration. There's no questions asked, 00:26:40.890 --> 00:26:43.029 it's not a tag. It's a collaboration instantaneously 00:26:43.029 --> 00:26:46.269 if you send me something. But I take the video 00:26:46.269 --> 00:26:49.390 and I cut it up, I do everything. The first line 00:26:49.390 --> 00:26:53.529 in the comment is the person's name, their handle. 00:26:54.150 --> 00:26:57.490 That needs to be up front in the right at the 00:26:57.490 --> 00:27:00.180 beginning because, It gives someone an opportunity 00:27:00.180 --> 00:27:03.519 to click on their name and go and follow and 00:27:03.519 --> 00:27:07.059 comment on their stuff. And that's how I try 00:27:07.059 --> 00:27:10.019 to put it out there. If I find something that's 00:27:10.019 --> 00:27:12.000 a guy falling out a tree, I try to go as far 00:27:12.000 --> 00:27:13.960 back as possible to find the original creator. 00:27:14.640 --> 00:27:17.079 And if I can't, you'll see it in the comments. 00:27:18.019 --> 00:27:20.720 Original creator could not be found. Pulled it 00:27:20.720 --> 00:27:23.380 off of this page. So that way, if the original 00:27:23.380 --> 00:27:26.279 creator sees it, They can go back to the page 00:27:26.279 --> 00:27:28.720 that I pulled it off of and go talk to them and 00:27:28.720 --> 00:27:33.279 say, hey, you didn't tag me in this. But I encourage 00:27:33.279 --> 00:27:38.500 everyone to share each other's stuff too. I try 00:27:38.500 --> 00:27:42.019 to often to get people to get into that and say, 00:27:42.359 --> 00:27:46.819 hey, go out and pick 10 people today and share 00:27:46.819 --> 00:27:50.599 them to your story and tag them. And to kind 00:27:50.599 --> 00:27:52.779 of bring people to go look at other people's 00:27:52.779 --> 00:27:55.700 content to like follow other people and enjoy 00:27:55.700 --> 00:28:00.519 their content, too Well, I want to say I appreciate 00:28:00.519 --> 00:28:05.799 the authenticity of your page I Think it's very 00:28:05.799 --> 00:28:08.640 important. Like you said give credit to where 00:28:08.640 --> 00:28:13.099 credit is due You know, I had a guy in my city 00:28:13.099 --> 00:28:16.740 That was doing Facebook post in our local groups 00:28:17.400 --> 00:28:22.259 and he was using pictures of my work. When I 00:28:22.259 --> 00:28:25.400 was scrolling through what's happening in Newcastle, 00:28:25.519 --> 00:28:29.779 Indiana, I saw his post and I recognized that 00:28:29.779 --> 00:28:32.880 house and I got to looking. Well, that's the 00:28:32.880 --> 00:28:36.680 rock job I did, or that's the mulch job that 00:28:36.680 --> 00:28:40.920 we did, or that's the fence I built. So he's 00:28:40.920 --> 00:28:45.200 using my pictures, advertising that he can do. 00:28:45.559 --> 00:28:50.519 the quality of work that I do, and if you're 00:28:50.519 --> 00:28:55.119 not careful, those kind of situations can bite 00:28:55.119 --> 00:28:59.119 you and they can bite you very hard. Because 00:28:59.119 --> 00:29:01.640 if you get a job and you really don't know how 00:29:01.640 --> 00:29:05.559 to do it, it's going to show. And then people 00:29:05.559 --> 00:29:09.420 will know that you're not the one doing it. So 00:29:09.420 --> 00:29:13.440 I appreciate the authenticity of your page. It 00:29:13.440 --> 00:29:17.519 really means a lot to me that you're giving credit 00:29:17.519 --> 00:29:23.220 to where credit is due. So let me ask you this. 00:29:23.740 --> 00:29:27.660 Is it more important to focus on high quality 00:29:27.660 --> 00:29:33.579 content or posting consistently? Consistently 00:29:33.579 --> 00:29:38.019 posting is what you need to do to hit that algorithm. 00:29:38.849 --> 00:29:41.269 Now, and when I say consistently post, that doesn't 00:29:41.269 --> 00:29:44.230 mean you have to post 10 times a day. That means, 00:29:44.410 --> 00:29:46.549 if you're gonna post three times a week, and 00:29:46.549 --> 00:29:48.230 you're gonna do it Monday, Wednesday, Friday. 00:29:48.809 --> 00:29:51.769 Do it every Monday, Wednesday, Friday. Get on 00:29:51.769 --> 00:29:54.369 that consistency, that way people that start 00:29:54.369 --> 00:29:57.569 following you will know, oh, I'm, he was gonna 00:29:57.569 --> 00:30:00.569 put out a new video on Wednesday, so cool, it's 00:30:00.569 --> 00:30:02.430 gonna pop up in my feed, and I'm gonna get to 00:30:02.430 --> 00:30:05.769 see a really cool video. That's where... I tell 00:30:05.769 --> 00:30:09.049 people consistency matters. If you can sustain 00:30:09.049 --> 00:30:14.609 one a day, that's it. You gotta do it. You can't 00:30:14.609 --> 00:30:19.450 lax out. I take time off. There's during vacations, 00:30:19.529 --> 00:30:23.930 I take time off from doing content. But what 00:30:23.930 --> 00:30:26.430 I've done is I scheduled everything during vacation 00:30:26.430 --> 00:30:29.009 to come out. I'm not gonna be commenting and 00:30:29.009 --> 00:30:32.450 responding to comments on video, but there'll 00:30:32.450 --> 00:30:37.609 be content going out every day. And that's the 00:30:37.609 --> 00:30:41.910 most important thing. It's not about, and I'm 00:30:41.910 --> 00:30:44.230 gonna say, it's gonna sound bad when I say this, 00:30:44.450 --> 00:30:47.750 it's not about high quality content. It's about 00:30:47.750 --> 00:30:53.470 good content, engaging content in 15, 20 seconds. 00:30:53.829 --> 00:30:56.410 That's it. Because you're not gonna catch to 00:30:56.410 --> 00:31:03.269 one side. Consistency is the key. Yes. Yep. Because 00:31:03.269 --> 00:31:09.049 the algorithm likes consistency if you if you 00:31:09.049 --> 00:31:13.130 if you're like say you post every day three reels 00:31:13.130 --> 00:31:16.049 a day for an entire week and then don't do anything 00:31:16.049 --> 00:31:20.089 for the next two weeks you fall off it's proven 00:31:20.089 --> 00:31:23.470 fact the marketing group that we use for my company 00:31:23.470 --> 00:31:27.410 I have a direct link to all the research all 00:31:27.410 --> 00:31:32.789 the market status market data for Instagram and 00:31:33.160 --> 00:31:36.440 I said you could post once a week as long as 00:31:36.440 --> 00:31:41.460 you post once a week But consistency is the key. 00:31:41.519 --> 00:31:45.940 Well, let me ask you this What mistakes do you 00:31:45.940 --> 00:31:51.819 see people making? In trying to build their following 00:31:51.819 --> 00:31:56.900 on social media If you could share what you you 00:31:56.900 --> 00:32:00.339 think people are doing wrong, maybe you can help 00:32:00.670 --> 00:32:04.829 some of our listeners grow their page and maybe 00:32:04.829 --> 00:32:08.049 hit that that number where they can start getting 00:32:08.049 --> 00:32:14.589 some revenue from their page it's the interaction 00:32:14.589 --> 00:32:20.230 that is what so don't chase the follower chase 00:32:20.230 --> 00:32:25.569 the interaction a page that may have 5 000 followers 00:32:25.569 --> 00:32:29.069 but you have an interaction rate of over 10 percent 00:32:29.869 --> 00:32:33.650 you hit the mark. That's where you want to be. 00:32:33.970 --> 00:32:36.650 It's if you want to grow your page, growing your 00:32:36.650 --> 00:32:39.630 page is about the interaction. It's about answering 00:32:39.630 --> 00:32:45.809 comments. So example, say you do a mulch job 00:32:45.809 --> 00:32:49.849 and someone comments, boy, that looks really 00:32:49.849 --> 00:32:53.069 awesome. You follow it up with a question. Be 00:32:53.069 --> 00:32:59.220 like, hey, you think it looks great? Is there 00:32:59.220 --> 00:33:03.599 anything that I could have done better? You put 00:33:03.599 --> 00:33:06.059 the ball on the court again, so you get the interaction 00:33:06.059 --> 00:33:08.119 to start happening. You start getting discussions. 00:33:08.680 --> 00:33:10.440 You know, other people see the comments, and 00:33:10.440 --> 00:33:13.359 then they start chiming in. Hey, you know what? 00:33:13.380 --> 00:33:18.599 If you used a pitchfork to spread it over here, 00:33:18.599 --> 00:33:21.480 you would have saved yourself at least 20 minutes, 00:33:21.480 --> 00:33:24.859 instead of hand throwing. You know, all these 00:33:24.859 --> 00:33:26.880 things, and it starts a conversation. Once you 00:33:26.880 --> 00:33:30.049 start a conversation, People get involved and 00:33:30.049 --> 00:33:35.569 you start growing and people see it more I Call 00:33:35.569 --> 00:33:37.549 there's a lot of guys out there. It's posting 00:33:37.549 --> 00:33:41.549 ghost They literally post something and they're 00:33:41.549 --> 00:33:44.750 gone they're not wait, they don't answer that 00:33:44.750 --> 00:33:49.890 first comment that comes in and That's key You 00:33:49.890 --> 00:33:53.190 answer that first comment that comes in you start 00:33:53.190 --> 00:33:57.059 grabbing that cut that information back Well, 00:33:57.059 --> 00:34:01.019 how important is hooks to get someone that's 00:34:01.019 --> 00:34:09.219 scrolling to stop and watch your video? Highly, 00:34:09.340 --> 00:34:13.900 highly important. If you're going to do, if you 00:34:13.900 --> 00:34:18.760 have a three second clip of just a stripe, you're 00:34:18.760 --> 00:34:20.639 gonna lose it right away. You need something 00:34:20.639 --> 00:34:22.760 that's gonna snap them into, oh, I wanna see 00:34:22.760 --> 00:34:29.360 the stripe. fade in or a pop of heavy music. 00:34:30.079 --> 00:34:33.380 The other thing, too, is with the music. I'm 00:34:33.380 --> 00:34:35.340 gonna tell you about 60 % of people are not even 00:34:35.340 --> 00:34:37.719 watching the music, we're using the music. I 00:34:37.719 --> 00:34:40.719 call them the work -in -bathroom scrollers. They're 00:34:40.719 --> 00:34:44.199 sitting at their desk and they're like, they 00:34:44.199 --> 00:34:45.500 don't want people to hear what they're listening. 00:34:46.960 --> 00:34:51.340 So, words are important. People to read, that's 00:34:51.340 --> 00:34:54.619 a hook. So if you're gonna do a voiceover or 00:34:54.619 --> 00:34:56.760 you're gonna talk about something, put the captions 00:34:56.760 --> 00:34:59.340 in there because that's your hook. Because people 00:34:59.340 --> 00:35:02.440 start reading. Once you start reading, you tend 00:35:02.440 --> 00:35:05.820 not to stop. And if you get anyone past the three 00:35:05.820 --> 00:35:09.280 second mark, your reel's gonna work. Because 00:35:09.280 --> 00:35:10.940 that's what Instagram's looking at. How long 00:35:10.940 --> 00:35:14.679 is someone sitting on that reel? It's gotta be 00:35:14.679 --> 00:35:18.900 at least three seconds. And if you look into 00:35:18.900 --> 00:35:21.900 your statistics and stuff, you can see that. 00:35:21.929 --> 00:35:24.610 Move to Facebook and Instagram you can look at 00:35:24.610 --> 00:35:27.210 your professional dashboard and see the statistics 00:35:27.210 --> 00:35:31.309 on each Item and you want to see what's the retention 00:35:31.309 --> 00:35:35.349 rate of your of your reel? Now if you start having 00:35:35.349 --> 00:35:38.110 45 minute to a minute reels your retention time 00:35:38.110 --> 00:35:41.210 is going to be probably about 15 seconds So you 00:35:41.210 --> 00:35:43.710 see that number and that's what you want to you 00:35:43.710 --> 00:35:46.469 go to unless it's a video a big video that you're 00:35:46.469 --> 00:35:49.829 describing something and It's more for your customer 00:35:49.829 --> 00:35:53.829 base If you're trying to grow, you're gonna want 00:35:53.829 --> 00:35:56.489 the quicker stuff. You want the snappy, high 00:35:56.489 --> 00:35:59.550 vibrant colors, flashy stuff to draw your attention 00:35:59.550 --> 00:36:04.289 in. But then you have the extreme on that. You 00:36:04.289 --> 00:36:07.670 have guys that literally, it's all flash. And 00:36:07.670 --> 00:36:09.429 you just kind of slide by it because you don't 00:36:09.429 --> 00:36:13.090 really, you know what's gonna happen. Oh, it's 00:36:13.090 --> 00:36:16.090 all flash, it's really nothing there. But the 00:36:16.090 --> 00:36:20.739 three second hook. So it's not. just wanting 00:36:20.739 --> 00:36:26.980 to get views on your page. It's about likes, 00:36:27.800 --> 00:36:35.000 shares, repost, and it's about me or whoever's 00:36:35.000 --> 00:36:41.579 posting responding to comments. And then to really 00:36:41.579 --> 00:36:45.440 get the algorithm going in your favor, it's important 00:36:45.440 --> 00:36:50.239 for me to comment on your post. or share your 00:36:50.239 --> 00:36:57.260 post or like your post save them all of these 00:36:57.260 --> 00:37:00.199 things matter now folks let me just tell you 00:37:00.199 --> 00:37:04.880 we have someone who started with zero and got 00:37:04.880 --> 00:37:09.599 sixty thousand six hundred followers tonight 00:37:09.599 --> 00:37:15.760 so he knows a little about building his followers 00:37:16.400 --> 00:37:21.619 Building his his page and what content gets people's 00:37:21.619 --> 00:37:24.699 attention This has been really good Chris. I 00:37:24.699 --> 00:37:27.599 appreciate you coming on the show I mean, I appreciate 00:37:27.599 --> 00:37:31.860 the value that you are sharing with our listeners 00:37:31.860 --> 00:37:37.219 Let me ask you this what has helped you grow 00:37:37.219 --> 00:37:42.440 your audience the fastest over the last year 00:37:45.210 --> 00:37:49.769 the commitment to the interaction, responding 00:37:49.769 --> 00:37:55.550 to DMs, responding to comments. If someone specifically 00:37:55.550 --> 00:37:58.929 says something on a reel, like, boy, that looks 00:37:58.929 --> 00:38:03.090 good, how'd you do it? That's a comment you have 00:38:03.090 --> 00:38:05.610 to respond to. You're gonna get a lot of people 00:38:05.610 --> 00:38:08.210 say, oh cool, awesome, great, that looks good. 00:38:08.969 --> 00:38:11.570 If someone actually makes a specific comment, 00:38:11.690 --> 00:38:14.329 you need to be on that. I mean, it doesn't have 00:38:14.329 --> 00:38:17.860 to be within five seconds, but you need to be 00:38:17.860 --> 00:38:22.519 into your inbox a lot more often. And the way 00:38:22.519 --> 00:38:25.619 I've done it and how I encourage people to do 00:38:25.619 --> 00:38:31.019 it is schedule a time during the day. Take a 00:38:31.019 --> 00:38:33.539 time, give yourself a half hour, give yourself 00:38:33.539 --> 00:38:36.739 45 minutes, and go to that every single day. 00:38:37.059 --> 00:38:39.320 That'll keep you on track so you can work all 00:38:39.320 --> 00:38:41.679 day. All right, all right, it's lunchtime. I'm 00:38:41.679 --> 00:38:43.179 gonna have a sandwich, I'm gonna grab a drink. 00:38:43.860 --> 00:38:47.139 I'm going to scroll through my DMs, make sure 00:38:47.139 --> 00:38:51.019 I answer all my DMs, and go through all of your 00:38:51.019 --> 00:38:53.480 comments. You know, if you're only posting a 00:38:53.480 --> 00:38:57.679 couple a day, it's easy to do. I mean, I'm posting 00:38:57.679 --> 00:39:01.460 7, 8, 9, 10 a day, so it's a little more labor 00:39:01.460 --> 00:39:06.260 -intusive, but my job allows me to do that. I 00:39:06.260 --> 00:39:08.719 have a lot of downtime. I'm watching things happen. 00:39:09.099 --> 00:39:12.780 I can scroll and respond to comments. Once you 00:39:12.780 --> 00:39:16.820 get a reel that hits or a viral reel, you can 00:39:16.820 --> 00:39:19.000 stop commenting You don't have to keep going 00:39:19.000 --> 00:39:21.900 because it's already done itself for you It's 00:39:21.900 --> 00:39:24.260 already it's already doing the comments for you. 00:39:24.260 --> 00:39:27.039 People are responding people are talking. It's 00:39:27.039 --> 00:39:30.239 staying healthy So you don't have to jump in 00:39:30.239 --> 00:39:36.539 So when is? Posting too much You said you you 00:39:36.539 --> 00:39:41.239 post nine or ten times a day When is it too much? 00:39:42.289 --> 00:39:47.429 Or is it ever too much? It's never too much in 00:39:47.429 --> 00:39:49.230 the respect that if you can keep consistently 00:39:49.230 --> 00:39:53.989 doing it Now like I said earlier if you go and 00:39:53.989 --> 00:39:56.329 do nine to ten posts of the day for an entire 00:39:56.329 --> 00:39:58.329 week And then you go three weeks without posting 00:39:58.329 --> 00:40:02.469 anything You might as well have taken all that 00:40:02.469 --> 00:40:05.269 and just spread it out and used it across three 00:40:05.269 --> 00:40:09.230 weeks There's no I mean you can you could post 00:40:09.230 --> 00:40:13.110 30 times a day 40 times a day. I mean it can 00:40:13.110 --> 00:40:18.829 be done, but you have to stay up on it. Personally, 00:40:19.090 --> 00:40:21.710 I'm posting maybe three to four a day, but I'm 00:40:21.710 --> 00:40:24.809 getting about three to four, five, maybe six 00:40:24.809 --> 00:40:26.989 collabs a day. So a lot more is ending up on 00:40:26.989 --> 00:40:30.809 my page that I'm not just doing, but I also have 00:40:30.809 --> 00:40:34.670 a reservoir of pre -made reels. that are all 00:40:34.670 --> 00:40:37.530 set to go, that I can drop in at any time. If 00:40:37.530 --> 00:40:39.130 I notice that, like, all right, I only posted 00:40:39.130 --> 00:40:41.650 twice today. I'll throw another reel in here. 00:40:42.710 --> 00:40:44.409 Because there are days that I just don't have 00:40:44.409 --> 00:40:49.409 time. And I use the edits app from Instagram 00:40:49.409 --> 00:40:51.750 to do all of that stuff. And it's just a list 00:40:51.750 --> 00:40:54.989 of all the videos I've done. I can literally 00:40:54.989 --> 00:40:57.949 take and bring those over, go back and edit some 00:40:57.949 --> 00:41:03.440 music, and change things up if I have to. Let's 00:41:03.440 --> 00:41:12.400 give some beginners a little advice here. If 00:41:12.400 --> 00:41:17.840 Elan Pro is starting out today, which platform 00:41:17.840 --> 00:41:21.960 do you feel like they should try to master first? 00:41:22.659 --> 00:41:26.199 And once they master that platform, should they 00:41:26.199 --> 00:41:32.420 add other platforms to their list? I would say 00:41:32.420 --> 00:41:35.519 master Instagram and Facebook. Those are the 00:41:35.519 --> 00:41:40.619 quick scrolling, easy to catch eye things. TikTok, 00:41:41.500 --> 00:41:44.699 I don't know how, it's for the much younger generation, 00:41:44.900 --> 00:41:47.400 which I don't tend to look at. I'm on there, 00:41:47.400 --> 00:41:49.059 but I don't look a lot. I don't have to spend 00:41:49.059 --> 00:41:51.059 a lot of time there, because it feels like it's 00:41:51.059 --> 00:41:54.019 just overwhelming. But Instagram and Facebook 00:41:54.019 --> 00:41:56.659 doesn't feel as overwhelming. I say focus there. 00:41:56.989 --> 00:41:59.150 Those are the places that if you wanna grow your 00:41:59.150 --> 00:42:00.989 business, work out really well. If you wanna 00:42:00.989 --> 00:42:03.449 grow yourself personally, they work really well. 00:42:04.909 --> 00:42:07.110 Then, if you decide that you wanna start trying 00:42:07.110 --> 00:42:10.349 to make the real money, and you wanna make good 00:42:10.349 --> 00:42:14.070 money, you gotta go to YouTube. That's plain 00:42:14.070 --> 00:42:17.190 and simple, but that's a dedication. That's, 00:42:17.190 --> 00:42:21.650 you know, guys like Phil's and Nathan and all 00:42:21.650 --> 00:42:24.530 these big time, and SB Mowing, they're all doing 00:42:24.530 --> 00:42:27.210 YouTube. That's where they're making their money 00:42:27.210 --> 00:42:31.550 because now they have the time to create a video 00:42:31.550 --> 00:42:34.230 Spend two or three hours editing because that's 00:42:34.230 --> 00:42:37.530 what they do for their work now is create videos 00:42:37.530 --> 00:42:40.889 As a lawn care guys working seven eight ten twelve 00:42:40.889 --> 00:42:43.730 hour days Last thing you want to do is come home 00:42:43.730 --> 00:42:49.250 and create videos So I tell everyone Record as 00:42:49.250 --> 00:42:52.809 much as you can and then pick a day pick a day 00:42:52.809 --> 00:42:56.010 to just create as many videos you can Put them 00:42:56.010 --> 00:42:58.730 into a schedule put them in your drafts and you 00:42:58.730 --> 00:43:00.829 can pull from them all week long and you don't 00:43:00.829 --> 00:43:03.889 have to worry about Creating all new content 00:43:03.889 --> 00:43:08.250 every day Well, you have given us a lot of things 00:43:08.250 --> 00:43:15.150 that we need to be doing As you look at content 00:43:15.150 --> 00:43:19.789 and you watch people's videos What is the one 00:43:19.789 --> 00:43:22.369 thing that you see that people should not be 00:43:22.369 --> 00:43:56.980 doing? Unboxing. As soon as I see someone opening 00:43:56.980 --> 00:44:01.079 a box, I tend to skip. It's just me, just how 00:44:01.079 --> 00:44:03.320 I feel when I'm looking, because I've seen 100 00:44:03.320 --> 00:44:08.320 of them. Unless you do it cool. Like I just saw 00:44:08.320 --> 00:44:11.480 a guy do a pair of Elgin headphones. He lit the 00:44:11.480 --> 00:44:14.159 box on fire, then opened it up. Okay, something 00:44:14.159 --> 00:44:16.159 different, something cool, right? Something to 00:44:16.159 --> 00:44:18.380 kind of get your mind into a different spot. 00:44:18.659 --> 00:44:20.179 Like, all right, this is cool unboxing, right? 00:44:20.199 --> 00:44:22.510 It's something different. You know, I have some 00:44:22.510 --> 00:44:26.250 plans for a future unboxing that involves a lot 00:44:26.250 --> 00:44:29.690 of stuff, and I think it's gonna be fun, but 00:44:29.690 --> 00:44:34.750 you know, but just make sure you don't chase 00:44:34.750 --> 00:44:38.010 the trend every single time. That's a big thing. 00:44:38.130 --> 00:44:42.710 Be original, be yourself, and get your face in 00:44:42.710 --> 00:44:45.909 front of the camera. A lot of people make that 00:44:45.909 --> 00:44:49.949 mistake. Oh, I'm camera shy, I don't... It's 00:44:49.949 --> 00:44:52.269 I don't think it works. I think you people want 00:44:52.269 --> 00:44:56.449 to see faces. I Know we're hitting on the 45 00:44:56.449 --> 00:44:59.070 -minute mark here. Oh, you're fine. I'm enjoying 00:44:59.070 --> 00:45:02.409 this Okay, we can talk. I mean I have all night 00:45:02.409 --> 00:45:08.909 to talk Well, what is the single best piece of 00:45:08.909 --> 00:45:12.590 advice That you have for someone trying to grow 00:45:12.590 --> 00:45:18.349 their business through social media Make quality 00:45:18.970 --> 00:45:22.889 content. That's not about volume at that point. 00:45:22.969 --> 00:45:26.610 It's about quality content. Discussing what you're 00:45:26.610 --> 00:45:28.110 doing, especially if you're going to go in and 00:45:28.110 --> 00:45:33.489 do a landscaping job. Maybe an entire yard makeover, 00:45:34.030 --> 00:45:40.590 like new garden beds, new bushes, new walkway 00:45:40.590 --> 00:45:45.429 stuff, and lighting. Take that and make several 00:45:45.429 --> 00:45:48.619 videos of the steps that you went through. explaining 00:45:48.619 --> 00:45:53.679 each step like we went and we priced out rock 00:45:53.679 --> 00:45:58.280 you know and you have them at the at the at the 00:45:58.280 --> 00:46:00.179 distribution place you know looking at different 00:46:00.179 --> 00:46:03.139 rocks and showing the rocks explaining what is 00:46:03.139 --> 00:46:07.139 different like all right this customer has no 00:46:07.139 --> 00:46:09.900 budget really is an unlimited budget they like 00:46:09.900 --> 00:46:12.780 river rock we found a place that had four inch 00:46:12.780 --> 00:46:15.559 river rock or six inch river rock this is gonna 00:46:15.559 --> 00:46:20.829 look amazing on the property Or, hey, this customer's 00:46:20.829 --> 00:46:22.929 under a budget, here's some of the stuff that 00:46:22.929 --> 00:46:27.210 you could do under a budget. We can go with three 00:46:27.210 --> 00:46:31.650 quarter inch crushed stone. This is a good budget 00:46:31.650 --> 00:46:34.949 friendly thing. And kind of explain your process. 00:46:36.010 --> 00:46:41.570 And that will get you out there with a lot of 00:46:41.570 --> 00:46:44.889 information. And it will help a homeowner to 00:46:44.889 --> 00:46:50.239 make that decision. they're gonna see, you know, 00:46:50.860 --> 00:46:54.280 Joe's Landscape Corporation, you know, multi 00:46:54.280 --> 00:46:57.840 -billion dollar company, right, come in and they 00:46:57.840 --> 00:47:00.099 have 30 guys that come in, the job's done in 00:47:00.099 --> 00:47:03.659 like 15 minutes, right? But you're just one person, 00:47:03.719 --> 00:47:06.659 it's gonna take you longer. But when you explain 00:47:06.659 --> 00:47:09.579 the processes, people start to understand, all 00:47:09.579 --> 00:47:13.519 right, well, I saw, you know, my next door neighbor 00:47:13.519 --> 00:47:16.139 have their whole property done in... in less 00:47:16.139 --> 00:47:20.820 than a day, but there's five guys there. I'm 00:47:20.820 --> 00:47:23.320 one guy, it's not gonna take that period of time. 00:47:23.659 --> 00:47:26.539 So you explain the process and what it takes 00:47:26.539 --> 00:47:29.079 to do this. What equipment are you gonna use? 00:47:29.940 --> 00:47:32.699 Are you gonna go rent something? And this is 00:47:32.699 --> 00:47:36.199 good for across the industry. If you decide you're 00:47:36.199 --> 00:47:40.679 gonna do five new beds, are you gonna do it by 00:47:40.679 --> 00:47:43.159 hand? Are you gonna go rent a dingo? Are you 00:47:43.159 --> 00:47:45.820 going to... Are you going to rent a miniax? Are 00:47:45.820 --> 00:47:48.800 you going to run into problems? What about call 00:47:48.800 --> 00:47:52.019 before you dig? All those little things. If you 00:47:52.019 --> 00:47:54.800 discuss that kind of stuff, that's good content 00:47:54.800 --> 00:47:58.639 and it's good information for people to see and 00:47:58.639 --> 00:48:02.739 see the process. I like it when I look at the 00:48:02.739 --> 00:48:05.179 guys that have been doing it for 20, 30 years 00:48:05.179 --> 00:48:08.860 and they have processes. They have thoughts and 00:48:08.860 --> 00:48:13.679 they like to share them and absorb it. So if 00:48:13.679 --> 00:48:17.199 you put up good quality content, all these young 00:48:17.199 --> 00:48:19.780 kids are going to absorb this. But they're also 00:48:19.780 --> 00:48:21.380 going to be the ones that are going to say, could 00:48:21.380 --> 00:48:25.840 we try this differently? And I think that's where 00:48:25.840 --> 00:48:28.780 this line's got to start melting back together 00:48:28.780 --> 00:48:32.300 is, hey, the young kids have all these thoughts 00:48:32.300 --> 00:48:35.440 in their heads. They haven't been doing it for 00:48:35.440 --> 00:48:38.159 30 years. They have a thought. Let's embrace 00:48:38.159 --> 00:48:41.429 that thought and try to see if it works. if everyone 00:48:41.429 --> 00:48:45.469 just kind of talks about things and Be friendly 00:48:45.469 --> 00:48:48.130 with each other, you know, it's a big thing that 00:48:48.130 --> 00:48:51.389 I have been pushing for the last two years is 00:48:51.389 --> 00:48:54.210 Shake the hand of the landscaper that's on the 00:48:54.210 --> 00:48:57.750 same street as you right now It's it's a duck. 00:48:57.849 --> 00:49:01.690 It's it's so silly to say that but people are 00:49:01.690 --> 00:49:05.250 in such competition with each other they're causing 00:49:05.250 --> 00:49:08.989 more problems because if You are on the same 00:49:08.989 --> 00:49:11.530 street as another landscaper. You walk up, shake 00:49:11.530 --> 00:49:15.150 his hand, say, hey, my name is Chris. I would 00:49:15.150 --> 00:49:18.829 love to talk. Can we have a coffee one day? We 00:49:18.829 --> 00:49:23.349 can sit back and talk about things. Or, hey, 00:49:23.650 --> 00:49:25.530 can we just talk on the truck? Because I got 00:49:25.530 --> 00:49:28.510 an idea. Now, you're working the same street 00:49:28.510 --> 00:49:32.630 as I am. We're about the same price. You say 00:49:32.630 --> 00:49:34.969 you're 60 bucks a lawn, I'm 60 bucks a lawn. 00:49:36.269 --> 00:49:38.230 Let's have a discussion. When we have to raise 00:49:38.230 --> 00:49:41.989 prices, we raise them together. So we both go 00:49:41.989 --> 00:49:45.969 up to $70 or $75. Because at that point, you 00:49:45.969 --> 00:49:51.909 literally, you make your competition disappear, 00:49:52.170 --> 00:49:56.469 and you become peers. That's good. Because you're 00:49:56.469 --> 00:50:00.389 not knocking someone. So if. I don't raise my 00:50:00.389 --> 00:50:02.789 price and the next guy raises his price. I'm 00:50:02.789 --> 00:50:04.670 gonna get more jobs because everyone's gonna 00:50:04.670 --> 00:50:06.710 say, well, Chris is 60 bucks and this guy is 00:50:06.710 --> 00:50:11.530 75, just go to Chris. Now, I'll be overloaded, 00:50:11.650 --> 00:50:13.610 I won't be able to handle them all, and I won't 00:50:13.610 --> 00:50:18.150 succeed. But if we go up together to $75, no 00:50:18.150 --> 00:50:20.949 one's pushing anyone out of the realm of that 00:50:20.949 --> 00:50:25.010 area, and everyone wins. And now you have this 00:50:25.010 --> 00:50:27.760 nice relationship. God forbid you dump a frickin 00:50:27.760 --> 00:50:32.780 mower into a ditch. You got someone you can call 00:50:32.780 --> 00:50:36.460 and go over and help rescue you. Or God forbid 00:50:36.460 --> 00:50:40.039 you run out of 50 to 1. Something that happens 00:50:40.039 --> 00:50:42.019 very often, because you don't think about it, 00:50:42.699 --> 00:50:44.400 you fill in your gas tanks up and you're like, 00:50:44.420 --> 00:50:46.280 oh, wait a minute, I didn't fill up 50 to 1. 00:50:46.519 --> 00:50:51.000 Or I don't have oil. And hey, but can I grab 00:50:51.000 --> 00:50:53.400 a tank full so I can just finish this yard? And 00:50:53.400 --> 00:50:56.000 when I leave and I go to the gas station, I'll 00:50:56.030 --> 00:50:59.730 I'll refill up. And those are the little interactions 00:50:59.730 --> 00:51:04.389 that will save each other. There's a couple guys 00:51:04.389 --> 00:51:06.789 down in Florida that started getting together 00:51:06.789 --> 00:51:11.090 once a month and talk about the industry. And 00:51:11.090 --> 00:51:13.570 some guys are like, hey, you're driving 20 miles 00:51:13.570 --> 00:51:16.590 out of your way. I'm driving 20 miles out of 00:51:16.590 --> 00:51:19.530 my way. Let's swap customers. Let's keep you 00:51:19.530 --> 00:51:24.949 guys closer. And just building that and having 00:51:25.340 --> 00:51:28.119 Instagram or Facebook or TikTok or anything like 00:51:28.119 --> 00:51:31.480 that and if everyone kind of interacts with each 00:51:31.480 --> 00:51:34.639 other and Likes their stuff and pushes their 00:51:34.639 --> 00:51:38.199 stuff out It grows everyone together and you 00:51:38.199 --> 00:51:42.380 get that community back no more fighting and 00:51:42.380 --> 00:51:45.579 I know I'm kind of rambling, but it's kind of 00:51:45.579 --> 00:51:49.960 like it's weird But I have these levels in my 00:51:49.960 --> 00:51:52.019 head when I think about landscapers you have 00:51:52.019 --> 00:51:55.239 the truck in the truck you have the weekend warrior, 00:51:56.079 --> 00:51:58.880 and then you have the good guy, the real, you 00:51:58.880 --> 00:52:02.840 know, good guy. Then you have the elite. There's 00:52:02.840 --> 00:52:06.480 room for everybody. But every one of those has 00:52:06.480 --> 00:52:10.400 to associate with another one. So if you're an 00:52:10.400 --> 00:52:14.219 elite, you better have a weekend warrior. Because 00:52:14.219 --> 00:52:16.480 if you don't want to take a lawn, you feed it 00:52:16.480 --> 00:52:19.980 to that weekend warrior. You know, the good guy 00:52:19.980 --> 00:52:22.380 is now feeding to the weekend warrior and the 00:52:22.380 --> 00:52:26.539 truck in the truck. Now we all we all have areas 00:52:26.539 --> 00:52:30.559 that people rent and They're required to take 00:52:30.559 --> 00:52:33.199 care of the lawn They're not gonna pay a guy 00:52:33.199 --> 00:52:35.159 80 bucks cut the lawn. They're gonna hire the 00:52:35.159 --> 00:52:38.960 guy for 20 bucks just to make it short But associate 00:52:38.960 --> 00:52:41.179 with those people and you feed off each other 00:52:41.179 --> 00:52:43.179 because the chuck of the truck guy will not be 00:52:43.179 --> 00:52:45.519 able to handle a high -end lawn because He won't 00:52:45.519 --> 00:52:48.539 have the equipment But if you feed him the ones 00:52:48.539 --> 00:52:51.579 that people that don't really care about the 00:52:51.579 --> 00:52:55.460 quality just want to cut He wins and he's gonna 00:52:55.460 --> 00:52:57.860 pass the good stuff on see on to the higher end 00:52:57.860 --> 00:53:02.599 guy and everyone wins That's good all comes this 00:53:02.599 --> 00:53:06.159 is all we we're all here to do one thing Make 00:53:06.159 --> 00:53:09.099 some money feed our family and put a roof over 00:53:09.099 --> 00:53:11.860 our heads. That's good. And if we can all work 00:53:11.860 --> 00:53:15.639 together to do it It's good. I hear this all 00:53:15.639 --> 00:53:16.920 the chuck -in -the -truck the chuck -in -the 00:53:16.920 --> 00:53:20.239 -truck. I'm like they have a place at one point 00:53:20.239 --> 00:53:24.900 when we all check in the truck At one point when 00:53:24.900 --> 00:53:28.920 we started, I was, because I was clueless on 00:53:28.920 --> 00:53:32.900 how to run a business. I was clueless on what 00:53:32.900 --> 00:53:38.059 to charge. I was guessing. It didn't take me 00:53:38.059 --> 00:53:39.860 long to figure out, you know, I'm not making 00:53:39.860 --> 00:53:43.340 any money on this job. So I started raising my 00:53:43.340 --> 00:53:47.519 prices. It didn't take me long to realize if 00:53:47.519 --> 00:53:52.099 I'm running 30 minutes to do a job, And then 00:53:52.099 --> 00:53:56.619 another 35, 40 minutes to do the next job. I've 00:53:56.619 --> 00:53:59.639 got too much windshield time. So I tightened 00:53:59.639 --> 00:54:03.280 up my route. I began to practice route density. 00:54:04.199 --> 00:54:07.980 Now I've got one street I pull up on. I mow seven 00:54:07.980 --> 00:54:12.039 right in a row. And all seven of them take me 00:54:12.039 --> 00:54:15.079 about an hour and 15 minutes. But in that hour 00:54:15.079 --> 00:54:20.090 and 15 minutes, I bring in almost $500. And that's 00:54:20.090 --> 00:54:24.989 the way it's gotta be. It's just this, think 00:54:24.989 --> 00:54:27.289 about everything intelligently and you start 00:54:27.289 --> 00:54:32.110 working your magic. And I had this, like I said, 00:54:32.289 --> 00:54:34.050 this morning I had a three hour discussion with 00:54:34.050 --> 00:54:36.110 a gentleman that was asking almost all the same 00:54:36.110 --> 00:54:39.829 questions. And I had told him some really interesting 00:54:39.829 --> 00:54:43.510 stuff and he was really impressed by the knowledge 00:54:43.510 --> 00:54:46.480 that I was giving him. And I said, but it's just 00:54:46.480 --> 00:54:49.719 my marketing mind. I do marketing, I do the social 00:54:49.719 --> 00:54:53.440 media for a high -end instrument company. I see 00:54:53.440 --> 00:54:59.179 this. And you know Tom from Oxford Lawn, right? 00:54:59.360 --> 00:55:02.559 Yes. So you know those sandwich boards that he 00:55:02.559 --> 00:55:05.619 uses now? He has on the ends of the truck? That 00:55:05.619 --> 00:55:08.659 was January's discussion. Him and I were on the 00:55:08.659 --> 00:55:12.559 phone for an hour. He was like, how do I advertise 00:55:12.559 --> 00:55:16.019 more to get more business? And I said, do you 00:55:16.019 --> 00:55:18.719 use cones? He's like, yeah. I said, how about 00:55:18.719 --> 00:55:21.059 making sandwich boards instead? Put all your 00:55:21.059 --> 00:55:24.059 information on one side, you know, what you do, 00:55:24.119 --> 00:55:26.880 your QR code, your phone number on one side. 00:55:27.199 --> 00:55:28.659 Then on the other side, you're going to put, 00:55:28.840 --> 00:55:31.139 just in case you missed it, the number and a 00:55:31.139 --> 00:55:35.199 QR code. That's it. So now as people drive by, 00:55:35.760 --> 00:55:37.300 they see the first sign, they kind of get an 00:55:37.300 --> 00:55:39.860 idea of what he's got. And then by time they 00:55:39.860 --> 00:55:43.079 get down another, you know, 45, 50 feet after 00:55:43.079 --> 00:55:45.320 the end of the trailer. They now have another 00:55:45.320 --> 00:55:48.099 sign that says, just in case you missed it, here's 00:55:48.099 --> 00:55:50.559 our information again. Real quick, and you can 00:55:50.559 --> 00:55:54.840 snap it. And he said it's done wonders. And it's 00:55:54.840 --> 00:55:59.940 a simple thing. It was $250, but now he's advertising 00:55:59.940 --> 00:56:03.019 his business on the street, on the corner of 00:56:03.019 --> 00:56:06.260 his truck, and using it for safety. All in the 00:56:06.260 --> 00:56:10.619 same thing. Awesome. You spend $55 on a traffic 00:56:10.619 --> 00:56:14.780 cone. that doesn't advertise anything. Right. 00:56:15.880 --> 00:56:23.300 Well, in my city of 17 ,500 people, I don't have 00:56:23.300 --> 00:56:28.800 one lawn care company that I look at as a competitor. 00:56:29.440 --> 00:56:33.320 I look at them as friends. Because on a rain 00:56:33.320 --> 00:56:35.840 day, we all meet at a little restaurant here 00:56:35.840 --> 00:56:39.909 in town. It's called Parks. and we'll sit around 00:56:39.909 --> 00:56:43.329 a table and we'll just talk business. What are 00:56:43.329 --> 00:56:47.090 you doing to market your business? What are you 00:56:47.090 --> 00:56:51.050 doing to scale and go to the next level? What 00:56:51.050 --> 00:56:53.829 aren't you doing that maybe you should do? Or 00:56:53.829 --> 00:56:57.070 what are you doing that you shouldn't do? And 00:56:57.070 --> 00:57:01.500 we just bounce ideals off of people. off of each 00:57:01.500 --> 00:57:04.860 other and we learn from each other. And I think 00:57:04.860 --> 00:57:07.539 it is so important. You hit the nail right on 00:57:07.539 --> 00:57:12.099 the head. Everyone is not your competitor or 00:57:12.099 --> 00:57:17.019 your enemy. We're in the green industry. We're 00:57:17.019 --> 00:57:20.599 all a part of this community. We better get along. 00:57:21.460 --> 00:57:24.960 Because there was one of those times when I slid 00:57:24.960 --> 00:57:28.980 down into a steep hill and a guy drove by pulling 00:57:28.980 --> 00:57:33.469 his Trailer and I seen him hit his brakes and 00:57:33.469 --> 00:57:36.690 he looked at me And he knew it was me. He went 00:57:36.690 --> 00:57:41.570 up turned around came back unloaded a mower Got 00:57:41.570 --> 00:57:44.750 a tow strap out and pulled me out of the ditch 00:57:44.750 --> 00:57:48.210 or I would have had to call a tow truck Now had 00:57:48.210 --> 00:57:51.829 I been that guy's enemy or I was running down 00:57:51.829 --> 00:57:55.630 his business He'd have kept right on going and 00:57:55.630 --> 00:57:57.909 I'd have been stuck and I would have been out 00:57:57.949 --> 00:58:03.929 the price of a tow truck. But because I treat 00:58:03.929 --> 00:58:08.829 them as friends, you know, and I would do the 00:58:08.829 --> 00:58:11.409 same, and I have done the same thing for other 00:58:11.409 --> 00:58:15.070 guys. Because, you know, I can't do every yard 00:58:15.070 --> 00:58:20.710 in Newcastle. The ones I can do, I can make them 00:58:20.710 --> 00:58:25.389 look the best that I can. And I can give my customers... 00:58:25.369 --> 00:58:29.090 a quality job and they can know that they're 00:58:29.090 --> 00:58:33.130 spending their money wisely when they hire professional 00:58:33.130 --> 00:58:37.349 lawn maintenance to do their job. So it is so 00:58:37.349 --> 00:58:41.289 important and I appreciate that information you 00:58:41.289 --> 00:58:44.130 just shared with us. As a matter of fact, all 00:58:44.130 --> 00:58:47.909 of this has been so good. You've been a great 00:58:47.909 --> 00:58:52.309 guest. You have given our listeners a lot of 00:58:52.309 --> 00:58:55.829 information. that will help them grow their business, 00:58:56.409 --> 00:59:00.150 help them grow their social media, and help them 00:59:00.150 --> 00:59:03.090 level up. And that's what we're all here to do, 00:59:03.170 --> 00:59:07.630 is help each other level up, grow, and be successful. 00:59:08.170 --> 00:59:11.409 Because when you win as someone in the green 00:59:11.409 --> 00:59:15.730 industry, I win. That's the way I look at it. 00:59:16.010 --> 00:59:20.769 If I lose, somebody else loses too, because we're 00:59:20.769 --> 00:59:24.159 all tied together. And that's one thing I love 00:59:24.159 --> 00:59:27.260 when I went to Equip Expo the first time and 00:59:27.260 --> 00:59:30.880 I walked into that massive showroom floor and 00:59:30.880 --> 00:59:35.780 seen all of those booths. I was overwhelmed by 00:59:35.780 --> 00:59:41.780 it until I realized I'm in a community. These 00:59:41.780 --> 00:59:45.300 are people that do exactly what I do. So I started 00:59:45.300 --> 00:59:47.500 walking up to people, introducing myself, shaking 00:59:47.500 --> 00:59:51.929 hands, taking pictures. And now... People are 00:59:51.929 --> 00:59:55.190 coming up to me, shaking my hand, wanting to 00:59:55.190 --> 00:59:57.909 take a picture with me, asking me for advice. 00:59:58.590 --> 01:00:03.050 So, you know, you will get out of the industry 01:00:03.050 --> 01:00:06.570 exactly what you put into the industry. Nothing 01:00:06.570 --> 01:00:12.010 more, nothing less. But Chris, I really appreciate 01:00:12.010 --> 01:00:14.750 you dropping so much valuable information to 01:00:14.750 --> 01:00:18.690 us tonight. And I'm an open book, so if someone 01:00:18.690 --> 01:00:21.789 needs to ask me a question, they can... DM me 01:00:21.789 --> 01:00:25.550 and I'll talk it through with them. You know, 01:00:25.789 --> 01:00:28.949 all my advice is not perfect, but sometimes I 01:00:28.949 --> 01:00:32.289 can light a spark somewhere. Well, you have given 01:00:32.289 --> 01:00:36.829 me a lot of ideas for my page and I'm going to 01:00:36.829 --> 01:00:41.130 try it. I think if you want, if you want to do 01:00:41.130 --> 01:00:42.750 a couple of collabs, throw them on, just throw 01:00:42.750 --> 01:00:44.849 my name on there. I'll accept every single one 01:00:44.849 --> 01:00:47.639 of them. I do not. And that was one of those 01:00:47.639 --> 01:00:49.820 things that someone asked me like, will you accept 01:00:49.820 --> 01:00:52.619 everything? I'm like, as long as it's yard care 01:00:52.619 --> 01:00:58.300 related, I accept it. I will do that. To everyone 01:00:58.300 --> 01:01:01.219 listening, if you're not using social media to 01:01:01.219 --> 01:01:05.760 grow your business, now is the time. Your customers 01:01:05.760 --> 01:01:14.440 are online. Your competitors or your co -companies 01:01:14.440 --> 01:01:20.659 in your cities. are online people who know how 01:01:20.659 --> 01:01:25.000 to tell their story are the ones winning so if 01:01:25.000 --> 01:01:29.119 you can master learning how to tell your story 01:01:29.119 --> 01:01:33.659 you can win you can grow your social media you 01:01:33.659 --> 01:01:36.699 can grow your business and you can be successful 01:01:36.699 --> 01:01:40.380 if you enjoyed this episode share with a lawn 01:01:40.380 --> 01:01:44.940 care professional subscribe and follow us on 01:01:44.940 --> 01:01:50.179 social media. I encourage you to follow Beater 01:01:50.179 --> 01:01:55.699 Mower's Life on Instagram or TikTok. Direct message 01:01:55.699 --> 01:01:58.960 him. He'll respond. If you have a question, he 01:01:58.960 --> 01:02:01.800 can help you. So I encourage you to do that. 01:02:02.760 --> 01:02:05.420 And this is the Lawn Hustle Podcast where we 01:02:05.420 --> 01:02:10.000 help you work smarter, grow faster, and hustle 01:02:10.000 --> 01:02:13.869 harder. We'll see you on the next episode of 01:02:13.869 --> 01:02:14.929 the Lawn Hustle.