WEBVTT

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16 years of experience in the green industry

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and Tonight we have a special guest all the way

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from Australia Gary Ashton. Thank you for joining

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the lawn hustle It's a pleasure Andy. I was fortunate

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enough to invite you to Come on to my podcast

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for the Australian lawn industry and yeah return

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the favor and do an episode each well tell our

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listeners the name of your podcast and where

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they can listen to your podcast. So the podcast

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is Aussie Lawn Stars. And sorry for the accent

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for your listeners. I'm sure they'll struggle

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with this. Aussie Lawn Stars is the podcast.

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It is available on all podcast platforms. The

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easiest place to find it is either Spotify or

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YouTube. Well, let's jump right in. Tell us how

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did you get started in the lawn care industry?

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And what made you take the leap into running

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a lawn care business? Yeah, so I've been in the

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industry for 15 years now. So I started just

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after you by the sounds of it. And I was working

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for an insurance company 15 years ago. And so

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it's getting close to 16 years ago, actually.

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The insurance company was not that great to work

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for. I enjoyed the job, but the pressure. was

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not great. And when I got a bonus for saving

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them one and a half million dollars, the fifty

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dollar bonus just was a bit of a slap in the

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face. So what was your first year in business

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like? And is there something that you wish somebody

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would have told you early? Yes, so my first year

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was in 2010. And I took a career break, so paid

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career break, paid parental leave and annual

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leave. And I took 12 months to start the business

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where I had the option of still going back to

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my old job. So in that time, I didn't understand

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business skills very well. And I made a lot of

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mistakes. So I didn't make a lot of money in

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that first 12 months. One of the things I wish

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is that there was industry podcasts back then

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that obviously make a massive difference to people

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starting up now. You get armed with all of that

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information from the podcasts like yours and

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mine. And it helps to make sure people know what

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things they need to think about when they're

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starting a business. So I wish I had that. And

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I think the thing I'd like to refer to when I'm

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interviewing people and when I'm looking at what

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makes the biggest difference in business nowadays

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is having systems in place. Now, you may remember

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when you started, Andy, when I started, I had

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systems in place, but they were default go to

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things that I did rather than systems that I

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actually thought out and planned well. So a lot

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of them were pretty miserable failures in the

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initial days. Well, what was your biggest mistake

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you made? in the beginning and how did you overcome

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it? So can I say two things instead of just one?

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Absolutely. Pricing was a big mistake and it

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took changing accountants and my new accountants

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sat down with me and said you're not charging

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enough, you're undercharging and that took me

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a while to get my head around too because I thought

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I was charging a fair amount and You know what

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it's like when you set a price in your head and

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you think that's the right amount to charge for

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a particular job, then you convey that to your

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customers with a little bit of confidence. But

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if you're then going to your customers and adding

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20, 25 % on top of that and saying, hey, this

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is the right amount. And that's how far out I

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was saying this is the right amount. I struggled

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to do that with confidence. Well, what does your

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business look like today? And how have you grown

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to where you are today? Yeah, so the things that

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have changed in that 15 years, I haven't grown

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my business a huge amount. I have a business

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now which is doing only large commercial grounds.

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So I have two contracts and that's it. And I

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have two casual employees that work with me.

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So in Australia, compared to America, a lot of

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businesses in the lawn and landscape industry

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are running solo or they have casual employees.

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They don't grow the business to have a lot of

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employees. And there's still some that do, but

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I'm in one of those spaces where I'm quite happy

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running a couple of casual employees and a couple

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of large contracts that means that I'm busy.

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busy enough to keep myself full -time employed

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as well as having casual employees that are coming

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close to having another full -time employee,

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but I spread it over to casuals that works better.

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And that gives me plenty of time to podcast.

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So I start work at six o 'clock in the morning

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before the noise curfews because it's an industrial

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site, there is no noise curfew. And then I finish

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up by about two o 'clock in the afternoon, five

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days a week, chasing interviews with people like

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you. I think we talked about on your podcast

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the pricing difference there versus here in the

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United States. It's a lot more in Australia than

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it is here, I believe. Yeah, look, there's a

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lot of variables, Andy, and I'll throw a question

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back at you with this one, because often... What

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I see is people will charge a similar price regardless

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of the demographics that they're in. So what

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I've noticed recently in Australia is there's

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a bit of a price fixation on $80 for a lawn to

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be cut. And that's regardless of the size of

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it. So if you turn up and you do a lawn that

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is going to take one person 20, 25 minutes to

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cut. you can charge $80, but if you turn up and

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you do a lawn that takes an hour to cut, you're

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gonna struggle to charge much more than $80.

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So it depends on the demographics, but that's

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a reality across Australia. So if you are in

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an area where you can get $80 for... 20 to 25

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minutes work. You're going to charge more when

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you're doing 45 minutes work or an hour's work.

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Yeah, you'll charge double. But somebody who's

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working in a more regional area where their lawns

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are what we refer to quarter acre blocks by comparison

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to the smaller ones that are half that size.

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Quarter acre would sound would resonate with

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the land sizes in America, yeah? So what is your

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minimum for a mowing surface? the minimum cut

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price? Yes. So for me, I'm only doing large commercial

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work. So I tell people now $50 ,000 a year is

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my minimum starting price. But if we go back

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to residential work, then a lot of people are

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going to be at around the 60 to $80 mark as their

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minimum on residential jobs. Okay. So what is

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your most profitable service that you offer?

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Or should I ask first, What services do you offer

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and what is your most profitable? So my business

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is revolved around maintenance only rather than

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doing improvements. So I'm not doing a business

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model where we do hard landscaping. do some mulch

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installs and a few garden installs but predominantly

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what I'm doing is lawn and garden maintenance.

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So hedge trimming and lawn mowing and general

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garden tidy. So weed spraying, weed pulling.

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And that's the bulk of what I'm doing. I find

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for myself I package that all into one, so I'm

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not putting a higher price or a lower price on

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that. And when it comes to doing a mulch install

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or a garden install, then I will look at the

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costs associated with that job and make sure

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that my margin is a healthy ratio. OK, what systems

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or tools has made the biggest impact on your

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efficiency? What equipment do you use? Oh, I'm

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going to hit both of those there. So systems

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and tools. So there's a couple of tools that

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I have found really have improved my efficiency.

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I started 15 years ago with a residential quality

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Dixon 42 inch zero turn mower. And now I use

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a couple of right standards. So I've got the

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standard I 42 inch and I've got the standard

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ZK 61 inch and the Productivity levels on the

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61 -inch machine are far superior to any other

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machine I've used, and I've used quite a few.

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But yeah, the productivity levels on that 61

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-inch machine with a 37 -horse vanguard on it,

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it's just amazing. So that's one. Battery tools

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is another massive efficiency gain for me. I

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have had a lot of problems with tennis elbow

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or golfer's elbow, depending on which way you

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swing that one. But... The battery tools, I have

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not had any problems while I'm using them. So

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the battery tools have been really good, not

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just for preventing injury, but also in terms

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of operation, they're quiet and effective. I'm

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able to recharge them while I'm on the run, so

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that's not a problem. And yeah, those are the

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tools that I think make the biggest difference

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for me. Then systems, I have... I've interviewed

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270 odd people since I've been podcasting Andy.

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And what I've learned from other people, I've

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adopted myself along the way. So the systems

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that probably make the biggest difference to

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me right now would be having documentation. And

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some people might say, oh, that's boring. That's

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not a system. Everything we do is a system, whether

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it's intentional or not. And so the way you start

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your run in the morning, how you pack your tools,

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what you tell your employees, everything is a

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system. What I've found is that if the system

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is in my head, it's reliant on me doing it or

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giving directions to an employee to do it. And

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that's inefficient. When it's documented, and

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I've got clear documentation for employee contract

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and... work health and safety policy and standard

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operating procedures, then it gives my employees

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a sense of confidence that they know what their

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expectations are and what their job role is and

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if they enjoy it. If they don't have that foreseen

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approach where they can go, yeah, we know what

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we're doing, then there's a little bit of uncertainty

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just in general, but also in their job stability.

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So that's a great system. Well, let's talk about

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the battery powered equipment for a minute. I

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just did a podcast with Danny Hernandez with

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all that grass lawn care. And he is... Thank

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you. He's transitioning to battery powered equipment.

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And I believe you primarily use battery powered

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equipment. Is that correct? Correct. So the petrol

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tools that I still use are the ride on or stand

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on mowers of course and I still have a BR600

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backpack blower. So what is your feeling about

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battery powered equipment? Is it going to take

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over our industry? Are we going to be kind of

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pushed into battery powered equipment? or will

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gas -powered equipment always be around too?

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So, look, I've been at the forefront with battery

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-powered equipment in Australia, and I think

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Australia versus America, there are slightly

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different adoption rates when it comes to battery

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power, but I've been using it since 2019, and

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actually started testing it in 2018. But what

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I've found over that time frame, so we're talking

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six, seven years now, is that the battery powered

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tools are far superior in a lot of ways. They

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have some downsides. So carrying petrol is much

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more efficient than carrying batteries when you're

00:14:07.720 --> 00:14:10.799
running a tight route density. And you want to

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know that your employees and you have the access

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to fuel or battery. So battery is a fuel one

00:14:18.539 --> 00:14:22.639
way or another. But yeah, carrying gas, as the

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Americans call it, we call it petrol here. That's

00:14:27.330 --> 00:14:32.429
easier to deal with in general. But the comparison

00:14:32.429 --> 00:14:36.090
I've seen here at the moment is that in the commercial

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space, there has been a great uptake of battery

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powered tools. And outside of the commercial

00:14:41.629 --> 00:14:44.509
space, it's almost nonexistent. So even then

00:14:44.509 --> 00:14:46.350
in the commercial space, I think it's around

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10 to 15 % of contractors in Australia using

00:14:49.590 --> 00:14:53.950
battery tools. So certainly I don't see it being

00:14:53.950 --> 00:14:58.169
pushed really heavily here. And I don't think

00:14:58.169 --> 00:15:00.289
the government is mandating it here other than

00:15:00.289 --> 00:15:02.830
one or two small spaces, but in America, you've

00:15:02.830 --> 00:15:06.129
got, you know, California rules, which are mandating

00:15:06.129 --> 00:15:10.610
a lot of battery powered tools. So I guess it's

00:15:10.610 --> 00:15:12.870
just one of those things, Andy, if you look at

00:15:12.870 --> 00:15:14.730
cars and the way they've changed in the last

00:15:14.730 --> 00:15:18.769
15 years, or your lifetime and my lifetime, cars

00:15:18.769 --> 00:15:21.370
have changed hugely. And it's not a matter of

00:15:21.370 --> 00:15:22.970
being mandated. It's a matter of going, well,

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what do you want? You want something that's current

00:15:24.470 --> 00:15:28.059
and fairly efficient to operate. Well, I've had

00:15:28.059 --> 00:15:33.299
a brand reach out to me and I'm going to become

00:15:33.299 --> 00:15:38.940
a Influencer for this brand And they are sending

00:15:38.940 --> 00:15:43.600
me a bunch of battery powered equipment And I'm

00:15:43.600 --> 00:15:46.519
excited to use it. I can't wait to get it. It's

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gonna be shipped on the 18th of this month so

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stay tuned Stay tuned. There's going to be some

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content on TikTok and Instagram and Facebook.

00:15:58.350 --> 00:16:01.809
And we'll probably do a podcast episode about

00:16:01.809 --> 00:16:04.409
it. So I'm excited to work with this brand and

00:16:04.409 --> 00:16:08.830
I'm excited to try out the battery powered equipment.

00:16:09.690 --> 00:16:13.789
Chris sent me a blower and I've been using it.

00:16:15.009 --> 00:16:18.289
Echo sent me a blower and I've been using it.

00:16:21.220 --> 00:16:24.480
Cynics sent me a blower and I've been using it

00:16:24.480 --> 00:16:31.240
so I like the way they work. I mean just pull

00:16:31.240 --> 00:16:34.399
a trigger and go. You don't have to pump it,

00:16:34.500 --> 00:16:38.059
prime it, pull a string, any of that. You just

00:16:38.059 --> 00:16:41.320
grab it, pull the trigger and start blowing or

00:16:41.320 --> 00:16:45.600
start trimming. So do you feel like the battery

00:16:45.600 --> 00:16:50.090
powered equipment is more efficient? than gas

00:16:50.090 --> 00:16:53.429
powered equipment. Andy, there's a couple of

00:16:53.429 --> 00:16:56.950
things that come up there. And I like to say

00:16:56.950 --> 00:17:00.210
this, but the battery blowers are a gateway drug.

00:17:02.970 --> 00:17:06.789
They really are a lot of fun and so easy to use.

00:17:06.849 --> 00:17:08.710
The blower is one of those tools you're just

00:17:08.710 --> 00:17:10.549
always sitting there when you pull it out of

00:17:10.549 --> 00:17:13.470
the trailer, priming it, pumping it, pull starting

00:17:13.470 --> 00:17:15.029
it, and away you go. Whereas the battery blower,

00:17:15.029 --> 00:17:16.869
you pull it out. As long as it's got a charged

00:17:16.869 --> 00:17:18.069
battery in it, all you gotta do is pull that

00:17:18.069 --> 00:17:21.130
trigger. And a lot of battery tools nowadays

00:17:21.130 --> 00:17:23.569
don't even have an on -off switch. So some of

00:17:23.569 --> 00:17:25.470
the brands I've used, it's just pull the trigger

00:17:25.470 --> 00:17:27.589
and away it goes. You've got to be careful. It

00:17:27.589 --> 00:17:29.009
doesn't accidentally bump the trigger when it's

00:17:29.009 --> 00:17:35.150
in the trailer. So what you'll find comparing

00:17:35.150 --> 00:17:37.750
different tools in the battery lineup, you do

00:17:37.750 --> 00:17:41.450
get efficiency gains with some tools. The hedge

00:17:41.450 --> 00:17:43.910
trimmer is one of the most efficient battery

00:17:43.910 --> 00:17:49.099
tools you will find. So one of the... The terminology

00:17:49.099 --> 00:17:51.619
that we use talking about battery tools is the

00:17:51.619 --> 00:17:54.660
battery capacity. Now you will have different

00:17:54.660 --> 00:17:58.460
voltage brands and you'll have a host of different

00:17:58.460 --> 00:18:03.619
variables there, but if you look at volts times

00:18:03.619 --> 00:18:07.440
amps, that will give you watts, right? So if

00:18:07.440 --> 00:18:12.019
you have a 5 amp hour battery that is 36 volts,

00:18:12.099 --> 00:18:14.859
you multiply 36 by 5 and that will give you the

00:18:14.859 --> 00:18:19.079
amount of watt hours of available electricity.

00:18:19.079 --> 00:18:22.539
So that's just one option. So that's 180 watt

00:18:22.539 --> 00:18:24.099
hours for anybody who hasn't done the maths.

00:18:25.460 --> 00:18:27.960
When you're looking at battery tools, the average

00:18:27.960 --> 00:18:30.799
watt hours available on a handheld tool will

00:18:30.799 --> 00:18:33.500
be somewhere around 200 to 300 watt hours. Sometimes

00:18:33.500 --> 00:18:35.819
that 180 watt hours is fairly common as well.

00:18:36.670 --> 00:18:38.950
If you're running a whipper snipper, you can

00:18:38.950 --> 00:18:42.309
chew through that battery in five minutes, or

00:18:42.309 --> 00:18:44.710
you might get 40 minutes runtime if you're doing

00:18:44.710 --> 00:18:47.369
well -maintained grass that is easy for you to

00:18:47.369 --> 00:18:52.569
trim. If you look at a hedge trimmer, that same

00:18:52.569 --> 00:18:57.329
battery will do three to four hours. And in a

00:18:57.329 --> 00:19:01.869
blower, five minutes. Yeah, the hand -held blowers

00:19:01.869 --> 00:19:06.700
that I've been sent, the batteries... They run

00:19:06.700 --> 00:19:11.660
down pretty quick. But I haven't really noticed

00:19:11.660 --> 00:19:16.519
any less power with the battery blowers versus

00:19:16.519 --> 00:19:23.619
my steel BR800 or my handheld steel. So I think

00:19:23.619 --> 00:19:29.740
the power is about the same. My only hesitation

00:19:29.740 --> 00:19:34.140
is that battery life. Trying to get it to last.

00:19:34.380 --> 00:19:37.559
long enough to where I can work the entire day

00:19:37.559 --> 00:19:42.980
and keep batteries charged and running. What

00:19:42.980 --> 00:19:46.119
I've found, because I've interviewed a lot of

00:19:46.119 --> 00:19:48.019
guys in Australia that are running battery equipment,

00:19:48.680 --> 00:19:51.940
the average brand of battery tool, so there's

00:19:51.940 --> 00:19:55.460
variables but the average one, for an individual

00:19:55.460 --> 00:19:58.059
person between six and ten batteries to get them

00:19:58.059 --> 00:20:03.430
through a day. And what brand? What brand of

00:20:03.430 --> 00:20:07.230
battery -powered equipment are you using? I've

00:20:07.230 --> 00:20:08.750
played around with a few different brands like

00:20:08.750 --> 00:20:11.930
you, so I've predominantly used Husqvarna and

00:20:11.930 --> 00:20:15.849
Ego. Okay. Well, have you heard of Greenworks?

00:20:16.930 --> 00:20:20.589
Yes, I have indeed and I do like Greenworks.

00:20:21.410 --> 00:20:24.670
Greenworks sent me a battery -powered hedge trimmer.

00:20:25.009 --> 00:20:29.470
Yeah. And I love that thing. It'll trim anything.

00:20:30.329 --> 00:20:34.029
There's not a there's not a shrub too thick or

00:20:34.029 --> 00:20:36.970
too tall that that thing will not cut through

00:20:36.970 --> 00:20:40.769
And it's battery powered and it will last a good

00:20:40.769 --> 00:20:47.309
long time So I'm excited about that but I I really

00:20:47.309 --> 00:20:50.349
want to get to the place where I'm following

00:20:50.349 --> 00:20:55.049
the industry and I'm not going against the industry.

00:20:55.049 --> 00:20:58.289
You know what I mean? If the industry is heading

00:20:58.289 --> 00:21:01.549
that direction then I want to head that direction

00:21:01.549 --> 00:21:05.390
because I think you either flow with the industry

00:21:05.390 --> 00:21:10.529
or you'll get ran over by the industry. Yeah.

00:21:10.930 --> 00:21:14.690
Well, I had the the fortune of interviewing still

00:21:14.690 --> 00:21:17.450
a few months ago. So I noticed you mentioned

00:21:17.450 --> 00:21:20.509
that you've got still battery, not battery, but

00:21:20.509 --> 00:21:23.650
petrol powered tools and the still battery line

00:21:23.650 --> 00:21:26.230
up that is available now is phenomenal. So that's

00:21:26.230 --> 00:21:28.109
another brand that is well worth looking into.

00:21:29.329 --> 00:21:32.410
used a couple of steel tools use them when I

00:21:32.410 --> 00:21:34.230
interviewed them I had a demonstration with their

00:21:34.230 --> 00:21:39.150
tools but I'm still considering different brands

00:21:39.150 --> 00:21:41.289
at the moment so I've been using the Husqvarna

00:21:41.289 --> 00:21:43.849
and the Ego for a while but most of my batteries

00:21:43.849 --> 00:21:47.049
are now at that stage where five six seven years

00:21:47.049 --> 00:21:51.250
old and it's time to replace them so that's why

00:21:51.250 --> 00:21:53.769
I'm thinking I might try Greenworks or Steel

00:21:53.769 --> 00:21:56.589
in Australia we've got another brand called Bushranger

00:21:56.589 --> 00:21:59.660
I've never heard of that Yeah, it's an Australian

00:21:59.660 --> 00:22:03.180
brand. The Scenics has just come here as well.

00:22:04.119 --> 00:22:09.539
So tell us your honest opinion on battery powered.

00:22:10.700 --> 00:22:13.980
Is it worth the investment? Because there is

00:22:13.980 --> 00:22:17.000
an investment to it. The price of everything

00:22:17.000 --> 00:22:21.160
is a little higher when you go to buy the batteries,

00:22:21.700 --> 00:22:30.350
the charger, and the piece of equipment. what

00:22:30.350 --> 00:22:35.829
brand or what would give someone the best ROL

00:22:35.829 --> 00:22:40.069
return on their ROI, I'm sorry, the best return

00:22:40.069 --> 00:22:44.190
on their investment. So, look, I'm going to say

00:22:44.190 --> 00:22:46.910
this varies, Andy, and if you've got somebody

00:22:46.910 --> 00:22:49.859
that's just starting a business. And in Australia,

00:22:50.019 --> 00:22:52.319
we refer to our industry as a low barrier to

00:22:52.319 --> 00:22:54.779
entry. Anybody can go buy three tools, chuck

00:22:54.779 --> 00:22:57.099
them in the back of their hatchback. You would

00:22:57.099 --> 00:22:59.180
have heard Paul Jamieson mention that. That's

00:22:59.180 --> 00:23:02.539
how I started. Yeah. If you chuck three tools

00:23:02.539 --> 00:23:04.960
in your hatchback, you're going to find it a

00:23:04.960 --> 00:23:07.000
lot easier if you go down to your local hardware

00:23:07.000 --> 00:23:12.460
store and buy a Ryobi. And if you want something

00:23:12.460 --> 00:23:16.069
that's going to be commercial quality, then that's

00:23:16.069 --> 00:23:18.690
where you can start to find its neck and neck

00:23:18.690 --> 00:23:21.250
between the return on investment between battery

00:23:21.250 --> 00:23:24.049
and petrol. So with petrol tools you will save

00:23:24.049 --> 00:23:26.509
money up front because you're not buying fuel

00:23:26.509 --> 00:23:28.849
when you buy the tool, whereas with the battery

00:23:28.849 --> 00:23:31.130
tools when you buy the tool you're buying...

00:23:31.619 --> 00:23:34.259
a lot of fuel up front. Now yes, you still have

00:23:34.259 --> 00:23:36.460
to recharge your batteries, but the cost of recharging

00:23:36.460 --> 00:23:38.559
is very low by comparison to the cost of buying

00:23:38.559 --> 00:23:41.920
petrol. So those two costs tend to balance each

00:23:41.920 --> 00:23:44.599
other out over time. And you find after you've

00:23:44.599 --> 00:23:46.759
bought batteries, like I said, I've had between

00:23:46.759 --> 00:23:49.259
five and seven years run out of my Husqvarna

00:23:49.259 --> 00:23:52.059
batteries. And they're at that stage where they

00:23:52.059 --> 00:23:55.480
need to be replaced. So keep in mind each battery

00:23:55.480 --> 00:24:01.589
was about $400 to buy. When you're buying battery,

00:24:01.869 --> 00:24:04.009
you're making all of your investment up front.

00:24:04.410 --> 00:24:08.650
When you buy gas powered, that investment is

00:24:08.650 --> 00:24:14.009
every week filling up the gas, the mixed oil.

00:24:16.430 --> 00:24:21.750
You got to constantly repair and fix. I've had

00:24:21.750 --> 00:24:25.849
so many problems with some of my equipment, with

00:24:25.849 --> 00:24:29.279
the screen getting clogged up. and having to

00:24:29.279 --> 00:24:32.619
take it out, clean it, burn it off, put it back

00:24:32.619 --> 00:24:37.160
on. And we can thank California for all of that,

00:24:37.160 --> 00:24:40.779
that we have to deal with. We have that same

00:24:40.779 --> 00:24:43.700
issue here. And there is one brand in particular

00:24:43.700 --> 00:24:47.279
that is really common for that. We call it the

00:24:47.279 --> 00:24:49.859
spark arrestor. That's the screen in your exhaust

00:24:49.859 --> 00:24:52.380
that you have to pull out and clean. What most

00:24:52.380 --> 00:24:54.819
people do here is they pull it out and, oops,

00:24:54.859 --> 00:24:56.900
didn't put it back in. Never blocks up again.

00:24:59.060 --> 00:25:01.440
We're going to take a short break and hear a

00:25:01.440 --> 00:25:06.119
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00:25:06.119 --> 00:25:10.400
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00:25:10.400 --> 00:25:13.900
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we run the office. And we're back with Gary Ashton.

00:25:49.920 --> 00:25:52.140
We're happy to have him on the show tonight.

00:25:52.670 --> 00:25:58.289
And I was a guest on his podcast last week, and

00:25:58.289 --> 00:26:01.990
I enjoyed myself. And I appreciate you being

00:26:01.990 --> 00:26:09.490
here tonight. Let's talk about our faith for

00:26:09.490 --> 00:26:14.829
just a minute. We are not ashamed of the gospel

00:26:14.829 --> 00:26:18.609
of Jesus Christ and our relationship with Him.

00:26:19.789 --> 00:26:24.990
So, let me ask you, Has there been any time in

00:26:24.990 --> 00:26:29.750
your business where your faith was challenged

00:26:29.750 --> 00:26:35.769
or questioned by maybe a client or a competitor?

00:26:36.990 --> 00:26:41.009
Any experience in that? Yeah, Andy, look, I'm

00:26:41.009 --> 00:26:44.190
happy to be really raw and real with this. I

00:26:44.190 --> 00:26:46.589
started my business in a very tumultuous time

00:26:46.589 --> 00:26:53.089
of my life. So 2010, I had been divorced. and

00:26:53.089 --> 00:26:59.109
remarried and remarried with one child of my

00:26:59.109 --> 00:27:01.869
own two stepchildren and one child that's ours

00:27:01.869 --> 00:27:07.470
so four children new marriage new business and

00:27:07.470 --> 00:27:11.890
the family life was tumultuous and the business

00:27:11.890 --> 00:27:15.349
was not doing well and my ex -wife took me to

00:27:15.349 --> 00:27:20.740
court to get custody of my son so i was at the

00:27:20.740 --> 00:27:24.759
lowest point in my life about a year into my

00:27:24.759 --> 00:27:28.839
business where I was going to court and I said

00:27:28.839 --> 00:27:33.779
to God one night I said I have lost the motivation

00:27:33.779 --> 00:27:36.460
for absolutely everything in my life I really

00:27:36.460 --> 00:27:41.480
don't have any care or desire to be here and

00:27:41.480 --> 00:27:43.859
I wasn't suicidal but I was at that point where

00:27:43.859 --> 00:27:45.720
I was done with life and I was like everything

00:27:45.720 --> 00:27:50.799
is just hurting so I prayed that morning when

00:27:50.799 --> 00:27:57.519
I got up and I said to God, I have zero investment

00:27:57.519 --> 00:28:00.579
in the outcome of anything that I am doing here,

00:28:00.720 --> 00:28:04.559
God. So it is yours. Whatever happens, you tell

00:28:04.559 --> 00:28:06.319
me what you want me to do. If you've got some

00:28:06.319 --> 00:28:08.259
instructions for me, because I'm not sure where

00:28:08.259 --> 00:28:11.859
I stand with what I believe anymore. It's yours,

00:28:11.940 --> 00:28:16.619
God. And I started getting phone calls for new

00:28:16.619 --> 00:28:20.640
customers. Every single one of those phone calls,

00:28:20.680 --> 00:28:23.460
Andy said that my phone number, they found it

00:28:23.460 --> 00:28:26.839
in the Yellow Pages in Australia. And in Australia,

00:28:26.940 --> 00:28:30.380
the Yellow Pages is a paid phone book. You pay

00:28:30.380 --> 00:28:33.700
to be in it as a business. And I have never been

00:28:33.700 --> 00:28:35.400
put in the Yellow Pages. I've never paid for

00:28:35.400 --> 00:28:39.460
it, not in there. Amazing. So I went from 20

00:28:39.460 --> 00:28:42.559
customers to 70 customers in a very short space

00:28:42.559 --> 00:28:46.029
of time. And every one of them said they found

00:28:46.029 --> 00:28:49.410
my phone number in the yellow pages. Wow. So

00:28:49.410 --> 00:28:54.329
I was walking a very close relationship with

00:28:54.329 --> 00:28:56.730
God through this experience and I said to God

00:28:56.730 --> 00:28:58.329
one day, I said, hey, you've blessed me with

00:28:58.329 --> 00:29:00.869
a problem. I've got so many people that I need

00:29:00.869 --> 00:29:05.250
to look after, I can't keep up. So I said, God,

00:29:05.329 --> 00:29:06.869
I'm going to need to put on an employee. And

00:29:06.869 --> 00:29:09.500
then I went and talked to my father. and my father

00:29:09.500 --> 00:29:11.740
-in -law and I said hey I'm gonna have to put

00:29:11.740 --> 00:29:14.819
on some employees gonna think about this and

00:29:14.819 --> 00:29:17.680
um recommendation came back to employ a couple

00:29:17.680 --> 00:29:19.960
of my nephews that were just finishing school

00:29:19.960 --> 00:29:22.599
and give them casual work before the in between

00:29:22.599 --> 00:29:26.740
school and studying at university and I called

00:29:26.740 --> 00:29:28.619
my accountant up and I said hey I need to put

00:29:28.619 --> 00:29:31.740
on employees and can you help me set up the paying

00:29:31.740 --> 00:29:34.279
their tax and all the different documents I need

00:29:34.279 --> 00:29:39.099
for that so my accountant said hey I've got a

00:29:39.099 --> 00:29:41.079
employment agency on the books do you want me

00:29:41.079 --> 00:29:42.859
to ask them if they've got anybody and I said

00:29:42.859 --> 00:29:44.519
well sure because I'm going to need somebody

00:29:44.519 --> 00:29:47.279
once my nephews start studying at university

00:29:47.279 --> 00:29:50.759
but you need to find somebody who's close by

00:29:50.759 --> 00:29:52.779
so that I don't have to worry about travel and

00:29:52.779 --> 00:29:54.240
preferably if they've got a driver's license

00:29:54.240 --> 00:29:58.759
as well. The next day I got a phone call from

00:29:58.759 --> 00:30:01.670
an employment agency And they started rattling

00:30:01.670 --> 00:30:03.230
off a spiel. And I thought, hang on a minute,

00:30:03.309 --> 00:30:05.049
that doesn't sound right. And I'd interrupt them.

00:30:05.130 --> 00:30:07.150
I said, hang on a minute. Did my accountant give

00:30:07.150 --> 00:30:09.890
you my phone number? And they said, no, no, no.

00:30:10.029 --> 00:30:11.990
This is the first time we've ever done this.

00:30:12.170 --> 00:30:14.430
We're cold calling businesses from the yellow

00:30:14.430 --> 00:30:21.849
pages. So Andy, God's been really powerful in

00:30:21.849 --> 00:30:25.089
my life. And... That experience has one final

00:30:25.089 --> 00:30:28.029
thing that really stood out for me about 12 months

00:30:28.029 --> 00:30:30.789
after that initial experience. I realized I wasn't

00:30:30.789 --> 00:30:32.589
actually praying and relying on God every day

00:30:32.589 --> 00:30:35.769
when I started my day and asking him to lead

00:30:35.769 --> 00:30:40.269
and giving him the outcomes. So I was doing one

00:30:40.269 --> 00:30:43.289
of those jobs. Now, around here, I was doing

00:30:43.289 --> 00:30:45.809
jobs that range from 30 minutes to an hour. And

00:30:45.809 --> 00:30:47.910
then this one job that I picked up that God gave

00:30:47.910 --> 00:30:51.170
me was three hours long to mow the whole yard

00:30:51.170 --> 00:30:55.559
and do some gardens. And I started praying as

00:30:55.559 --> 00:30:59.160
I started this three hour job. God, I've neglected

00:30:59.160 --> 00:31:01.740
you. What is it you want from me? And it was

00:31:01.740 --> 00:31:04.039
like a bolt of lightning, like not audible words,

00:31:04.039 --> 00:31:06.759
but he basically said, you've got a court date

00:31:06.759 --> 00:31:10.480
coming up next week for family custody arrangement

00:31:10.480 --> 00:31:13.099
and you haven't given them instructions. You

00:31:13.099 --> 00:31:15.640
need to sort it out right now. So I said to God,

00:31:15.799 --> 00:31:17.960
I said, okay, done. As soon as I finished this

00:31:17.960 --> 00:31:20.960
job, I will send an email to my lawyers with

00:31:20.960 --> 00:31:23.779
the instructions. for the upcoming court date.

00:31:24.619 --> 00:31:28.740
As that happened, Andy, in my mind, then in the

00:31:28.740 --> 00:31:33.279
prayer going through there, I was running ISO

00:31:33.279 --> 00:31:36.200
tunes in my ears to listen to podcasts and whatever

00:31:36.200 --> 00:31:38.480
while I was working and wasn't listening to something

00:31:38.480 --> 00:31:40.960
then while I was praying, but I heard an email

00:31:40.960 --> 00:31:45.140
tone come through the ISO tunes. Three hours

00:31:45.140 --> 00:31:47.319
later, I've pulled up from putting the mailer

00:31:47.319 --> 00:31:49.480
in the trailer, hopped in my car, and I read

00:31:49.480 --> 00:31:51.720
the email that came in and it was from a lawyer.

00:31:53.900 --> 00:31:58.700
And my lawyer said, Gary, your ex -wife has withdrawn

00:31:58.700 --> 00:32:01.500
from the court case. It is all over. It's done.

00:32:02.220 --> 00:32:11.660
Awesome. I am so convinced that God is mindful

00:32:11.660 --> 00:32:15.519
of us. If it wasn't for the hand of God touching

00:32:15.519 --> 00:32:19.619
my life, I wouldn't be here today. I would have

00:32:19.619 --> 00:32:24.619
died of cancer at one point. The doctor told

00:32:24.619 --> 00:32:29.319
me I had two weeks to live and that I would die

00:32:29.319 --> 00:32:35.220
in my sleep. But I made it and I've been cancer

00:32:35.220 --> 00:32:41.200
free now for 18 years, 17 years, something like

00:32:41.200 --> 00:32:44.920
that. Congratulations. That is an awesome testimony

00:32:44.920 --> 00:32:51.740
for God. But it was nothing short of God touching

00:32:51.740 --> 00:32:56.579
me. healing my body and giving me strength to

00:32:56.579 --> 00:33:00.200
start my business and to help me grow my business

00:33:00.200 --> 00:33:03.539
we started off with one customer now we have

00:33:03.539 --> 00:33:11.779
a hundred and forty and it all goes back to God

00:33:11.779 --> 00:33:14.200
putting this hand on my life and touching me

00:33:14.200 --> 00:33:17.700
and I'm grateful for that in my life I'm grateful

00:33:17.700 --> 00:33:22.460
for what God has done in your life And we should

00:33:22.460 --> 00:33:27.859
never be intimidated to share our faith and our

00:33:27.859 --> 00:33:31.339
testimony with somebody else. And that's why

00:33:31.339 --> 00:33:35.380
it's always welcome on my podcast to talk about

00:33:35.380 --> 00:33:39.000
our faith and our experience and our relationship

00:33:39.000 --> 00:33:44.700
with Jesus Christ. Thanks, Andy. And yeah, I

00:33:44.700 --> 00:33:46.880
don't often talk about my faith on my podcast,

00:33:46.980 --> 00:33:49.299
but I don't deny it and I don't hide it. It's

00:33:49.299 --> 00:33:51.279
just one of those things where my podcast is

00:33:51.279 --> 00:33:55.619
focused on business and helping people. And so,

00:33:55.619 --> 00:33:58.039
you know, if faith comes up, it comes up. Right.

00:33:58.680 --> 00:34:03.700
But yeah, it is great to share testimony. And

00:34:03.700 --> 00:34:07.680
I think across. time, 2000 plus years since Jesus

00:34:07.680 --> 00:34:10.659
was on earth, the testimonies that we share are

00:34:10.659 --> 00:34:13.260
the most powerful evidence of God's existence.

00:34:14.440 --> 00:34:18.940
Right. Well, let's move back into the lawn care

00:34:18.940 --> 00:34:26.139
side of the show. What CRM are you using and

00:34:26.139 --> 00:34:30.820
how do you do your billing? A little secret there

00:34:30.820 --> 00:34:34.079
at the moment, I'm not using a CRM. However.

00:34:34.510 --> 00:34:39.869
I have talked to a couple of CRM manufacturers

00:34:39.869 --> 00:34:42.949
that are Australian based and they are designed

00:34:42.949 --> 00:34:46.289
to benefit the Australian industry. So the two

00:34:46.289 --> 00:34:49.769
that I've talked to is ServiceMate and Sortscape.

00:34:50.489 --> 00:34:52.730
And the best way to describe the difference is

00:34:52.730 --> 00:34:56.150
that ServiceMate is aimed at industry where you

00:34:56.150 --> 00:34:59.280
have... the need to quote every job and you have

00:34:59.280 --> 00:35:01.340
to do a lot of marketing. So it's really good

00:35:01.340 --> 00:35:04.019
at capturing leads and helping you to filter

00:35:04.019 --> 00:35:07.920
those leads from leads into schedules. Whereas

00:35:07.920 --> 00:35:11.139
Sortscape is more focused on routine maintenance.

00:35:11.199 --> 00:35:13.960
So if you're doing a job every two weeks or every

00:35:13.960 --> 00:35:17.320
week or once a month or whatever it is, Sortscape

00:35:17.320 --> 00:35:20.219
is amazing at that side of it. And obviously

00:35:20.219 --> 00:35:23.820
they both can do both, but there is that little

00:35:23.820 --> 00:35:25.780
bit of a niche that they operate in differently.

00:35:27.460 --> 00:35:30.380
So I'm not actually using them, but I have had

00:35:30.380 --> 00:35:32.820
a bit of a play with both of those. I don't need

00:35:32.820 --> 00:35:35.800
to use a CRM at the moment because I only have

00:35:35.800 --> 00:35:41.900
two contracts. Right, okay. But Andy, if I can

00:35:41.900 --> 00:35:44.019
take you in an interesting direction, I didn't

00:35:44.019 --> 00:35:47.239
mention to you beforehand, sorry if this throws

00:35:47.239 --> 00:35:50.079
you, but one of the things I've done with large

00:35:50.079 --> 00:35:55.070
commercial work, is I have implemented a series

00:35:55.070 --> 00:35:58.289
of autonomous mowers to operate on the grounds

00:35:58.289 --> 00:36:02.789
there. So they do roughly a third of the lawn

00:36:02.789 --> 00:36:08.070
mowing for me. Oh, wow. Nice. That's good. What

00:36:08.070 --> 00:36:12.929
brand of autonomous mowers are you using? Look,

00:36:12.929 --> 00:36:16.250
I've played with a few brands. A lot of the mowers

00:36:16.250 --> 00:36:19.289
that I've been using are made by Ambrosio. They're

00:36:19.289 --> 00:36:22.780
an Italian brand. I've had a bit of a play with

00:36:22.780 --> 00:36:24.820
Husqvarna's as well and Husqvarna's are probably

00:36:24.820 --> 00:36:27.420
the OG in that space in terms of they've been

00:36:27.420 --> 00:36:30.039
around longer than any other brand. The other

00:36:30.039 --> 00:36:32.800
ones that I've found really interesting to use

00:36:32.800 --> 00:36:37.119
are the Segway, the Segway Navimo. I seen the

00:36:37.119 --> 00:36:43.219
Segway booth at Equip Expo and I watched their

00:36:43.219 --> 00:36:48.579
little mower, they had a little path set up for

00:36:48.579 --> 00:36:51.619
it to, you know. so people could watch it work.

00:36:52.260 --> 00:36:55.320
And it was going up a hill and down and around.

00:36:55.920 --> 00:36:58.440
And it was very interesting to me. And those

00:36:58.440 --> 00:37:03.840
have always been intriguing to me. I wonder,

00:37:04.519 --> 00:37:07.219
do you have to leave the mower on site or do

00:37:07.219 --> 00:37:09.260
you pick it up and take it back with you every

00:37:09.260 --> 00:37:12.880
day? That is a really good question. So all of

00:37:12.880 --> 00:37:15.539
the autonomous mowers I've used you leave them

00:37:15.539 --> 00:37:19.099
on site and they just stay there and the benefit

00:37:19.099 --> 00:37:23.090
comes when they mow every day so In Australia,

00:37:23.429 --> 00:37:25.909
on average, a contractor will mow a lawn once

00:37:25.909 --> 00:37:30.110
every two weeks. So we call it fortnightly. A

00:37:30.110 --> 00:37:31.489
little bit different terminology, but that's

00:37:31.489 --> 00:37:34.809
what we run with. I encourage Australians to

00:37:34.809 --> 00:37:36.909
go to weekly cuts on their lawns, and then if

00:37:36.909 --> 00:37:38.769
you've got a robot, it's cutting once a day.

00:37:38.829 --> 00:37:42.570
So the finish is much better. Now, the other

00:37:42.570 --> 00:37:46.150
difference between Australia and the US in that

00:37:46.150 --> 00:37:49.719
regard is that... We often cut our grass like

00:37:49.719 --> 00:37:52.420
you would refer to sports turf. So it is cut

00:37:52.420 --> 00:37:56.340
around two to three inches tall. So a little

00:37:56.340 --> 00:37:57.860
bit lower than what the average lawn would be

00:37:57.860 --> 00:38:00.719
in the US. And I'm sure there's variation depending

00:38:00.719 --> 00:38:03.860
on what state you're in in the US as well. But

00:38:03.860 --> 00:38:07.400
sports turf, around that two, I cut a lot of

00:38:07.400 --> 00:38:10.900
mine at two and a half inches, but then... there's

00:38:10.900 --> 00:38:12.940
an area which I cut like a golf course and it's

00:38:12.940 --> 00:38:17.119
cut at one inch tall. So 25 centimeters tall.

00:38:18.019 --> 00:38:20.219
And the robots excel at that because they're

00:38:20.219 --> 00:38:23.019
cutting once every day. And I think this is where

00:38:23.019 --> 00:38:25.400
I like to make a lot of noise about this. The

00:38:25.400 --> 00:38:28.159
more often you cut, the lower you can cut and

00:38:28.159 --> 00:38:30.719
still have a really healthy lawn. So if I was

00:38:30.719 --> 00:38:33.139
to come and cut some of your lawns at one and

00:38:33.139 --> 00:38:34.800
a half to two and a half inches, it would look

00:38:34.800 --> 00:38:36.960
like they've been scalped, right? Because they

00:38:36.960 --> 00:38:39.599
take all of the green off them. Whereas if you're

00:38:39.599 --> 00:38:43.260
cutting at one inch every day of the week, it

00:38:43.260 --> 00:38:44.940
looks green and it looks like a golf course.

00:38:46.460 --> 00:38:49.599
I cut my grass between three and a half and four

00:38:49.599 --> 00:38:58.199
inches. Yeah. And it looks green, healthy, and

00:38:58.199 --> 00:39:02.840
the stripes are beautiful. But we have cold season

00:39:02.840 --> 00:39:06.559
grass because we get a lot of snow in Indiana.

00:39:07.059 --> 00:39:10.929
So we're a cold season state. or warm season

00:39:10.929 --> 00:39:14.969
grasses like in Georgia, Florida, maybe California,

00:39:15.429 --> 00:39:19.829
they cut their grass shorter than what I do because

00:39:19.829 --> 00:39:24.809
the different seasons and how that affects the

00:39:24.809 --> 00:39:29.849
grass growth and the health of the grass. So

00:39:29.849 --> 00:39:33.610
I don't cut real short. I've had a lot of customers

00:39:33.610 --> 00:39:37.750
ask me, well, can you cut shorter? I say, no.

00:39:38.840 --> 00:39:41.880
I would like to, but I just really don't want

00:39:41.880 --> 00:39:44.780
to. Because you're going to have healthier grass.

00:39:45.260 --> 00:39:49.679
Because where I'm here from, short grass, you

00:39:49.679 --> 00:39:54.519
get more weeds. You get a weaker root system.

00:39:56.159 --> 00:40:00.179
But that loner grass, it seems to choke out weeds.

00:40:01.179 --> 00:40:04.420
The grass is healthier and stronger and looks

00:40:04.420 --> 00:40:07.659
better. So that's... one of the major differences

00:40:07.659 --> 00:40:11.619
between Australia and where I'm from in the United

00:40:11.619 --> 00:40:16.039
States. Yeah, and I think you'll get varying

00:40:16.039 --> 00:40:19.019
mileage when it comes to the issue about weeds

00:40:19.019 --> 00:40:22.619
coming through shorter or longer grass. One of

00:40:22.619 --> 00:40:25.300
the things I've noticed is that the warmer season

00:40:25.300 --> 00:40:29.000
grasses, if you cut them short, they thicken

00:40:29.000 --> 00:40:31.440
up really nicely and they choke the weeds out

00:40:31.440 --> 00:40:34.980
really well. So obviously in Australia we don't

00:40:34.980 --> 00:40:38.920
have a lot of areas where we have cold season

00:40:38.920 --> 00:40:40.980
grasses and even where we do have cold season

00:40:40.980 --> 00:40:44.480
grasses, we still don't get snow regularly in

00:40:44.480 --> 00:40:49.519
those areas. So most of Australia, it's an exception

00:40:49.519 --> 00:40:53.820
to see snow rather than the rule. We do have

00:40:53.820 --> 00:40:56.280
a couple of snow fields, but you don't see a

00:40:56.280 --> 00:40:57.679
lot of grass being mowed in the snow fields.

00:40:58.280 --> 00:41:02.440
We got a couple of inches of snow Monday. So

00:41:02.440 --> 00:41:05.380
we had our first snow, I had to let it melt off.

00:41:05.760 --> 00:41:08.900
so I could finish trying to do some leaf cleanups,

00:41:09.360 --> 00:41:14.559
which we worked on those all day today. But I

00:41:14.559 --> 00:41:16.980
appreciate you. I really do. I thank you for

00:41:16.980 --> 00:41:20.699
reaching out to me and inviting me to be on your

00:41:20.699 --> 00:41:24.119
show. It was a great honor. And I appreciate

00:41:24.119 --> 00:41:28.159
you being a guest on my show. Where can our listeners

00:41:28.159 --> 00:41:33.780
follow you? How can they listen to you? So the

00:41:33.780 --> 00:41:36.559
easiest place to find me is Instagram. So if

00:41:36.559 --> 00:41:38.840
you look up Ozzy Lawn Stars, you will find my

00:41:38.840 --> 00:41:41.199
Instagram account. If you want to listen to my

00:41:41.199 --> 00:41:43.780
podcast, any of the podcast platforms, you will

00:41:43.780 --> 00:41:47.139
find Ozzy Lawn Stars. But again, Spotify and

00:41:47.139 --> 00:41:49.280
YouTube are the easiest place to find Ozzy Lawn

00:41:49.280 --> 00:41:52.539
Stars. Well, when you reached out to me to be

00:41:52.539 --> 00:41:57.079
on your show, I searched you on Apple Podcast

00:41:57.079 --> 00:42:01.559
and subscribed and hit the notification button.

00:42:02.159 --> 00:42:03.940
Because I don't want to miss an episode. I want

00:42:03.940 --> 00:42:06.739
to hear what you have to say. Because I believe

00:42:06.739 --> 00:42:11.480
you can be a voice in my life to help guide and

00:42:11.480 --> 00:42:16.820
direct me towards success. And I encourage my

00:42:16.820 --> 00:42:21.199
listeners to search him. Follow him. Subscribe

00:42:21.199 --> 00:42:24.780
to him. And you will enjoy his podcast. I've

00:42:24.780 --> 00:42:29.210
listened to several. in the last few days and

00:42:29.210 --> 00:42:34.710
I've enjoyed those and I like your content and

00:42:34.710 --> 00:42:40.969
I appreciate your voice in our industry. It really

00:42:40.969 --> 00:42:46.690
has meaning, has something to share with us and

00:42:46.690 --> 00:42:50.309
to help us grow. So thank you for all of that.

00:42:51.130 --> 00:42:53.289
Thanks for the comment words and I'll say this

00:42:53.289 --> 00:42:56.880
about that. started my business 15 years ago.

00:42:57.099 --> 00:42:59.699
I started listening to content on my phone straight

00:42:59.699 --> 00:43:02.659
away, but podcasts were not big back then. And

00:43:02.659 --> 00:43:05.099
it was a little way down the track before I found

00:43:05.099 --> 00:43:09.619
Julio to me. And Julio's in Canada, right? And

00:43:09.619 --> 00:43:12.139
I was listening to Julio's podcast. Two things

00:43:12.139 --> 00:43:14.760
stood out to me. One is that Canada and the US

00:43:14.760 --> 00:43:17.199
have very different conditions to Australia.

00:43:17.260 --> 00:43:20.900
The other one was that when Julio did an interview

00:43:20.900 --> 00:43:24.099
episode, it piqued my interest. So I started

00:43:24.099 --> 00:43:26.039
listening or looking through his content just

00:43:26.039 --> 00:43:27.539
for the interviews because I was like, okay,

00:43:27.579 --> 00:43:29.820
when he's interviewing somebody else, that is

00:43:29.820 --> 00:43:32.039
really interesting to me. And so my podcast is

00:43:32.039 --> 00:43:34.139
built around doing interviews. There is every

00:43:34.139 --> 00:43:37.880
episode that's an interview with somebody. What

00:43:37.880 --> 00:43:49.099
is your best marketing strategy? Have we got

00:43:49.099 --> 00:43:54.929
another hour? Now I'll keep it short. So in my

00:43:54.929 --> 00:43:58.889
opinion, Andy, we have the capacity to look at

00:43:58.889 --> 00:44:01.650
marketing predominantly based on what our brain

00:44:01.650 --> 00:44:04.510
tricks us into believing is true. So when you

00:44:04.510 --> 00:44:06.829
start your business and you started by doing

00:44:06.829 --> 00:44:10.030
a word of mouth job, so somebody approached you

00:44:10.030 --> 00:44:11.789
and said, can you do this? And you're like, oh,

00:44:12.010 --> 00:44:14.050
there's an opportunity. I'll start a business,

00:44:14.090 --> 00:44:16.050
which took a little bit of time for you to get

00:44:16.050 --> 00:44:18.429
that process into place, but that's how you started.

00:44:18.809 --> 00:44:21.369
So. What your brain tells you in this situation

00:44:21.369 --> 00:44:25.630
is word of mouth marketing gives you a 100 %

00:44:25.630 --> 00:44:30.389
success rate. Right. My first year, my business

00:44:30.389 --> 00:44:34.329
grew 0 % from word of mouth. So I had word of

00:44:34.329 --> 00:44:38.349
mouth inquiries come in and I got them 100 %

00:44:38.349 --> 00:44:42.050
but come and go. So I'd lose one, I'd gain one.

00:44:42.610 --> 00:44:45.050
Over that first 12 months, I barely gained anything.

00:44:45.889 --> 00:44:49.250
What I have found is word of mouth can get you

00:44:49.250 --> 00:44:53.429
customers, no doubt. But also if you start doing

00:44:53.429 --> 00:44:58.030
marketing down the lines of, so we can't do door

00:44:58.030 --> 00:45:00.070
hangers in Australia, but letterbox dropping

00:45:00.070 --> 00:45:05.469
or Google ads or Facebook ads, you can do really

00:45:05.469 --> 00:45:07.329
targeted advertising with all of those three

00:45:07.329 --> 00:45:12.110
options, right? So those allow you to increase

00:45:12.110 --> 00:45:15.369
the value of word of mouth. So what I'm saying

00:45:15.369 --> 00:45:18.570
here is by combining the various different forms,

00:45:18.570 --> 00:45:22.030
you get the best value. So if you just do Google

00:45:22.030 --> 00:45:25.329
ads or Facebook ads or letterbox drops, you are

00:45:25.329 --> 00:45:29.630
getting half of one percent return in inquiry

00:45:29.630 --> 00:45:35.489
rate. So you put out a hundred flyers and you

00:45:35.489 --> 00:45:41.239
will get half of one inquiry. Right. If you put

00:45:41.239 --> 00:45:43.719
out those hundred flyers around a neighborhood

00:45:43.719 --> 00:45:45.920
where you've already got half a dozen lawns or

00:45:45.920 --> 00:45:49.400
all of your route, then when people see your

00:45:49.400 --> 00:45:52.920
flyer, they've also seen your trailer. Now, if

00:45:52.920 --> 00:45:55.559
they recognize you from the flyer and they go,

00:45:55.579 --> 00:45:57.500
oh yeah, the branding lines up, I can see his

00:45:57.500 --> 00:46:00.000
trailer, I can see his uniform, all those different

00:46:00.000 --> 00:46:01.760
things. He looks polite, he looks professional,

00:46:01.800 --> 00:46:04.500
the job looks neat. You've got about five touch

00:46:04.500 --> 00:46:06.719
points just on those things, right? If you've

00:46:06.719 --> 00:46:08.820
got five touch points, that person trusts you.

00:46:09.679 --> 00:46:14.519
guess who's going to call you. Right. That's

00:46:14.519 --> 00:46:16.860
what I believe is the way to go. So you can do

00:46:16.860 --> 00:46:18.679
one or you can do the other or you can get the

00:46:18.679 --> 00:46:22.039
best of everything. I've started asking my customers

00:46:22.039 --> 00:46:30.300
if you are happy with the job and you are pleased

00:46:30.300 --> 00:46:34.860
with the work, leave me a five -star rating and

00:46:34.860 --> 00:46:40.429
a nice review on my Google business page. And

00:46:40.429 --> 00:46:49.510
last month, I got 68 contacts from Google calling

00:46:49.510 --> 00:46:54.710
for service. And I'm doing three jobs tomorrow

00:46:54.710 --> 00:47:00.730
from my Google ad. And on all of my local groups,

00:47:00.929 --> 00:47:04.210
like what's happening in New Castle, Indiana,

00:47:04.489 --> 00:47:08.590
or what's happening in Henry County, Indiana.

00:47:09.050 --> 00:47:14.789
I'll do an ad on those sites on Facebook. And

00:47:14.789 --> 00:47:18.789
I have gotten a ton of work off of those pages.

00:47:19.269 --> 00:47:23.110
So you are exactly right. And I think branding

00:47:23.110 --> 00:47:28.570
your vehicles, branding your shirts, your hats,

00:47:29.230 --> 00:47:34.230
all of that is a powerful influence on your business.

00:47:35.510 --> 00:47:43.280
So let me ask you this. One question before we

00:47:43.280 --> 00:47:49.679
start wrapping this up. What is the best or worst

00:47:49.679 --> 00:47:54.699
business advice you've ever been given? Best

00:47:54.699 --> 00:47:57.099
or worst business advice I've ever been given?

00:47:59.099 --> 00:48:04.019
Look, there's a dirty word that needs to be spoken

00:48:04.019 --> 00:48:11.389
about, and that word is mindset. So, in my opinion,

00:48:11.789 --> 00:48:17.369
Andy, mindset is the way we do things. In Christianity,

00:48:17.550 --> 00:48:20.909
we often think mindset is woo -woo and it is

00:48:20.909 --> 00:48:24.530
leading us down a path of spiritualism that is

00:48:24.530 --> 00:48:27.170
not God -focused, right? It's taking you away

00:48:27.170 --> 00:48:30.969
from God. Mindset literally is, when I get up

00:48:30.969 --> 00:48:32.429
in the morning, what's the first thing I do?

00:48:32.730 --> 00:48:36.250
Do I... let my mind be distracted by things that

00:48:36.250 --> 00:48:38.170
are taking me away from God or do I sit there

00:48:38.170 --> 00:48:42.329
and read my Bible and pray? Mindset is also this

00:48:42.329 --> 00:48:44.309
is the way I run my business so these are the

00:48:44.309 --> 00:48:46.230
steps I put in place every day and that's how

00:48:46.230 --> 00:48:49.329
my mind works, that's how everything works. I

00:48:49.329 --> 00:48:52.489
believe 100 % we need to challenge our mindset.

00:48:52.889 --> 00:48:54.989
We need to actually sit there and go okay what

00:48:54.989 --> 00:48:59.050
is it that my mind automatically does and is

00:48:59.050 --> 00:49:01.510
that healthy or is that bad? I can tell you right

00:49:01.510 --> 00:49:03.409
now if you've got an addiction and I've struggled

00:49:03.409 --> 00:49:05.610
right if you've got an addiction that is your

00:49:05.610 --> 00:49:09.530
mindset your mind is hooked on that process more

00:49:09.530 --> 00:49:13.889
than it is hooked on a substance if your mindset

00:49:13.889 --> 00:49:20.750
is in line with God's design for us and in line

00:49:20.750 --> 00:49:23.670
with business thinking, you hang out with five

00:49:23.670 --> 00:49:25.710
people you wanna be like on a regular basis.

00:49:26.869 --> 00:49:29.030
There's a bunch of other things we can run through

00:49:29.030 --> 00:49:32.269
like that, but you get what I'm saying. Utilizing

00:49:32.269 --> 00:49:35.250
the awareness that you can change your mindset

00:49:35.250 --> 00:49:37.349
and you can make it stronger and you can make

00:49:37.349 --> 00:49:40.389
it better. You can start to focus on business

00:49:40.389 --> 00:49:45.280
skills. rather than addictive substances or processes,

00:49:45.280 --> 00:49:47.699
you can make sure that your family life and your

00:49:47.699 --> 00:49:56.219
business life are built on healthy habits. That's

00:49:56.219 --> 00:50:01.599
good. That's real good. I think I read recently

00:50:01.599 --> 00:50:04.360
in a book, I'm trying to think of the name of

00:50:04.360 --> 00:50:07.260
the book I was reading because I'm always reading

00:50:07.260 --> 00:50:11.260
something or listening to a book. I've listened

00:50:11.260 --> 00:50:15.139
to or read, I think, all of Paul Jameson's books.

00:50:16.079 --> 00:50:20.579
His newest book, Level Up Your Money, is a great

00:50:20.579 --> 00:50:27.360
read. But I read that if you get up in the morning,

00:50:27.579 --> 00:50:29.480
the first thing you do is grab your phone and

00:50:29.480 --> 00:50:33.280
look at Instagram or look at Facebook or whatever,

00:50:34.139 --> 00:50:37.360
your day automatically is going to start off.

00:50:39.150 --> 00:50:44.010
more negative because of people putting garbage

00:50:44.010 --> 00:50:48.489
on social media and garbage in, garbage out,

00:50:48.489 --> 00:50:52.510
you know? But if you... It fuels a dopamine hit.

00:50:52.610 --> 00:50:55.809
And that dopamine hit is not a positive dopamine

00:50:55.809 --> 00:50:57.610
hit. If you want a dopamine hit, go for a run

00:50:57.610 --> 00:51:01.590
in the morning. Go to the gym. I get up in the

00:51:01.590 --> 00:51:07.750
morning and the first thing I do is I have to

00:51:07.750 --> 00:51:11.989
get my cat. some treats. She wants treats first

00:51:11.989 --> 00:51:14.989
thing in the morning. So I give her some treats

00:51:14.989 --> 00:51:18.789
and I make a pot of coffee. And I will look at

00:51:18.789 --> 00:51:22.250
my schedule and confirm what all has to be done

00:51:22.250 --> 00:51:27.130
that day. And is it necessary? Is it important?

00:51:27.650 --> 00:51:31.969
Is it an emergency that I get this done? Is it

00:51:31.969 --> 00:51:34.610
something I can delegate? Is it something that

00:51:34.610 --> 00:51:38.780
I need to do myself? and then I will set my schedule

00:51:38.780 --> 00:51:42.739
for that day according to what I planned that

00:51:42.739 --> 00:51:46.440
morning. And I know when I get in my truck and

00:51:46.440 --> 00:51:49.820
leave what I have to do, how long it's going

00:51:49.820 --> 00:51:53.900
to take me, and I can guess within about 30 minutes

00:51:53.900 --> 00:51:56.719
what I'm going to pull back in my driveway that

00:51:56.719 --> 00:52:00.380
night because I've timed myself on every job

00:52:00.380 --> 00:52:03.639
so I know exactly how long every day is going

00:52:03.639 --> 00:52:08.670
to be. And I try to start my day off positive.

00:52:09.329 --> 00:52:12.269
You know, I'll read some scriptures or I'll listen

00:52:12.269 --> 00:52:16.869
to a podcast or I'll listen to a motivational

00:52:16.869 --> 00:52:22.469
speaker. Something to help me start my day in

00:52:22.469 --> 00:52:26.409
the right direction. So you're exactly right

00:52:26.409 --> 00:52:31.150
that how you start your day will affect how the

00:52:31.150 --> 00:52:36.730
rest of your day goes. So that's so true. But

00:52:36.730 --> 00:52:40.369
I think we're going to wrap this up for tonight.

00:52:40.510 --> 00:52:42.510
Is there anything else that we're missing or

00:52:42.510 --> 00:52:46.250
leaving out that you want to share with us? Look,

00:52:46.349 --> 00:52:48.309
there's one thing you touched on. I didn't get

00:52:48.309 --> 00:52:49.909
the chance to say it at the time because we were

00:52:49.909 --> 00:52:52.849
moving in a different direction. But your location,

00:52:53.230 --> 00:52:56.210
you talked about the city that you're in being

00:52:56.210 --> 00:52:59.710
Newcastle. Yeah. Newcastle, Indiana. The name

00:52:59.710 --> 00:53:04.289
of the city is closest to me in Australia. Oh,

00:53:04.289 --> 00:53:11.239
really? Wow. That is amazing. I've heard you

00:53:11.239 --> 00:53:13.440
say that a few times on your podcast, but yeah,

00:53:13.639 --> 00:53:15.579
that's one of those things. I should mention

00:53:15.579 --> 00:53:20.840
that. Well, thank you for sharing that. I don't

00:53:20.840 --> 00:53:24.420
believe anything happens by accident. I believe

00:53:24.420 --> 00:53:28.980
that whatever happens, there's a reason for it.

00:53:28.980 --> 00:53:34.489
There's a purpose. And you told me that A man

00:53:34.489 --> 00:53:38.969
in Australia listened to my podcast and told

00:53:38.969 --> 00:53:42.869
you about it. That's correct. And then you contacted

00:53:42.869 --> 00:53:47.409
me to be on your show. I don't believe his name

00:53:47.409 --> 00:53:49.550
is Grant Osborne. So a big shout out to Grant

00:53:49.550 --> 00:53:51.570
for pointing me in this direction. Thanks, Grant.

00:53:52.030 --> 00:53:56.670
Thanks, Grant. I appreciate it. I don't think

00:53:56.670 --> 00:54:00.210
it was an accident that we met. I believe there's

00:54:00.210 --> 00:54:02.489
there's a purpose and I might not know the purpose

00:54:02.489 --> 00:54:05.840
now. I might not know or understand the full

00:54:05.840 --> 00:54:10.119
reason behind it yet, but there's a reason, there's

00:54:10.119 --> 00:54:15.159
a purpose. And when I make a friend, Tony Rudolph

00:54:15.159 --> 00:54:18.420
told me, when he makes a friend, we're friends

00:54:18.420 --> 00:54:22.840
for life. So when I make a friend, I want to

00:54:22.840 --> 00:54:24.559
tell you we're friends for life. You're stuck

00:54:24.559 --> 00:54:27.880
with me. Well, Andy, you're a good person to

00:54:27.880 --> 00:54:29.880
make a friend with. So I look forward to keeping

00:54:29.880 --> 00:54:34.070
in touch. Maybe I'll even make the effort to

00:54:34.070 --> 00:54:37.710
do a trip over there for the GIE Expo. I would

00:54:37.710 --> 00:54:41.710
love to have you come to the GIE Expo. It is

00:54:41.710 --> 00:54:47.170
to our industry what the World Series is to Major

00:54:47.170 --> 00:54:51.650
League Baseball. Or what the NBA Championship

00:54:51.650 --> 00:54:55.920
is to the NBA. That's what... Equip Expo is to

00:54:55.920 --> 00:54:59.780
the lawn care industry. It's the third largest

00:54:59.780 --> 00:55:04.880
trade event in the United States. So it is a

00:55:04.880 --> 00:55:08.440
huge event and if you come, I can introduce you

00:55:08.440 --> 00:55:12.320
to a bunch of people and we can go out, we can

00:55:12.320 --> 00:55:15.119
eat, we can fellowship. We just have a great

00:55:15.119 --> 00:55:18.400
time. Sounds awesome. I heard this year they

00:55:18.400 --> 00:55:20.320
did the prayer breakfast, I think they called

00:55:20.320 --> 00:55:27.750
it. Yes. Mike, oh, he played for the Chicago

00:55:27.750 --> 00:55:31.449
Bears Singletary, Mike Singletary. He was the

00:55:31.449 --> 00:55:36.889
speaker. Next year, Willie Robertson, Willie

00:55:36.889 --> 00:55:40.190
Robertson from Duck Dynasty is going to be the

00:55:40.190 --> 00:55:44.969
speaker. A year before last, Darrell Strawberry

00:55:44.969 --> 00:55:47.949
was the speaker, the Major League Baseball player.

00:55:48.690 --> 00:55:54.760
But it's awesome. It's incredible. just this

00:55:54.760 --> 00:55:58.199
year there was probably 400 people at the prayer

00:55:58.199 --> 00:56:01.559
breakfast. It started off I think the first prayer

00:56:01.559 --> 00:56:04.059
breakfast they said there was just a handful

00:56:04.059 --> 00:56:09.119
of people that showed up. Now because word is

00:56:09.119 --> 00:56:13.360
getting out how powerful it is and what an impact

00:56:13.360 --> 00:56:16.340
it's having on people's lives. People are coming

00:56:16.340 --> 00:56:20.659
and this year we had over 400 people show up

00:56:20.659 --> 00:56:23.639
for the prayer breakfast. Yeah. Well, I think

00:56:23.639 --> 00:56:26.079
a trade show like that can often revolve around

00:56:26.079 --> 00:56:28.360
the party life. So it's great to see that it's

00:56:28.360 --> 00:56:30.860
also got that spiritual life that's very present

00:56:30.860 --> 00:56:33.800
there. Right. And that's one thing that I admire

00:56:33.800 --> 00:56:40.159
about our industry. It is a community. It will

00:56:40.159 --> 00:56:43.659
accept and take in everyone. There really is

00:56:43.659 --> 00:56:47.079
no big eyes and little use. When you step into

00:56:47.079 --> 00:56:51.780
that massive showroom floor, and you can meet

00:56:51.780 --> 00:56:54.980
the Paul Jamiesons or the Naylor Taliaferros

00:56:54.980 --> 00:57:00.340
or the Bryan's Lawn Maintenance. You can meet

00:57:00.340 --> 00:57:02.519
these guys and shake their hand and talk to them

00:57:02.519 --> 00:57:04.840
and they'll answer questions. They'll talk to

00:57:04.840 --> 00:57:07.380
you. They'll give you advice. And it's the same

00:57:07.380 --> 00:57:10.699
thing. I'm not on their level. I don't know if

00:57:10.699 --> 00:57:13.380
I ever will be, but I've had people approach

00:57:13.380 --> 00:57:17.679
me and say, I watch your Instagram or your TikTok.

00:57:18.239 --> 00:57:20.820
I want to thank you for your content. I want

00:57:20.820 --> 00:57:23.420
to thank you for your podcast. Had a guy reach

00:57:23.420 --> 00:57:27.780
out to me just two weeks ago, thanking me for

00:57:27.780 --> 00:57:30.659
my podcast. One of the episodes that he listened

00:57:30.659 --> 00:57:34.159
to, he said it was exactly what he needed to

00:57:34.159 --> 00:57:39.460
hear at that moment. So our industry, it's a

00:57:39.460 --> 00:57:44.559
community and it's just awesome. If you come,

00:57:44.780 --> 00:57:47.500
I promise you, you would not be disappointed.

00:57:48.449 --> 00:57:52.150
I'm sure. But I want to just say a positive thing

00:57:52.150 --> 00:57:56.130
about you. I think you were a little bit dismissive

00:57:56.130 --> 00:57:57.789
of not being on the same level as the other guys

00:57:57.789 --> 00:58:01.070
in the podcast industry there. And I've listened

00:58:01.070 --> 00:58:03.429
to all of the podcasts, maybe not every one of

00:58:03.429 --> 00:58:05.489
them, but I've listened to them. And I choose

00:58:05.489 --> 00:58:08.210
to listen to yours because yours has a good focus

00:58:08.210 --> 00:58:10.849
on learning business skills and a focus on improving

00:58:10.849 --> 00:58:15.269
businesses. So on that level, I see your podcast

00:58:15.269 --> 00:58:19.059
as one of the best in the industry. I really

00:58:19.059 --> 00:58:23.940
appreciate that that that humbles me and I appreciate

00:58:23.940 --> 00:58:29.199
you for saying that. Thank you That's true and

00:58:29.199 --> 00:58:34.280
it was a joy to have you on my show and We're

00:58:34.280 --> 00:58:37.300
gonna stay in contact. You've got my email. You've

00:58:37.300 --> 00:58:42.119
got my my phone Let's stay in contact. I'll get

00:58:42.119 --> 00:58:45.400
you back on the show, you know here in the future

00:58:45.400 --> 00:58:49.539
and we'll have a great great show There's many

00:58:49.539 --> 00:58:51.480
more things we could talk about in another episode.

00:58:51.840 --> 00:58:53.960
Look, thanks for your time, Andy. It's been good

00:58:53.960 --> 00:58:56.300
to join you on your podcast and likewise having

00:58:56.300 --> 00:58:59.159
you on mine. Well, I appreciate you. I wish you

00:58:59.159 --> 00:59:02.659
nothing but success. And I know you're going

00:59:02.659 --> 00:59:07.420
in the right direction. Thanks. Well, folks,

00:59:07.460 --> 00:59:10.119
thank you for listening to the Lawn Hustle podcast.

00:59:10.860 --> 00:59:15.199
Until we talk again, remember the grass is greener

00:59:15.199 --> 00:59:18.449
where you water it. Thank you for joining. We'll

00:59:18.449 --> 00:59:19.429
talk again real soon.
