WEBVTT 00:00:46.119 --> 00:00:51.619 the podcast dedicated to the men and women who 00:00:51.619 --> 00:00:57.700 are building real businesses and creating real 00:00:57.700 --> 00:01:02.960 legacies in the green industry. If this is your 00:01:02.960 --> 00:01:07.519 first time joining, thank you for investing your 00:01:07.519 --> 00:01:13.140 time here. Today's conversation centers on one 00:01:13.140 --> 00:01:19.689 powerful truth. Success in the lawn care and 00:01:19.689 --> 00:01:27.430 landscape space does not happen alone. Community 00:01:27.430 --> 00:01:32.030 is the advantage. And that's what we want to 00:01:32.030 --> 00:01:36.989 talk about today. Community being the advantage 00:01:36.989 --> 00:01:44.450 to help you grow, help you find success, and 00:01:44.450 --> 00:01:48.689 help you avoid some mistakes that people have 00:01:48.689 --> 00:01:56.390 already made. The green industry is built on 00:01:56.390 --> 00:02:03.069 relationships. Every day, you and I are out there 00:02:03.069 --> 00:02:09.110 serving homeowners, serving property managers 00:02:09.110 --> 00:02:16.729 and neighborhoods. What we do is community work 00:02:16.729 --> 00:02:25.550 at its core. Yet many business owners still feel 00:02:25.550 --> 00:02:33.129 isolated in their operational struggles. Pricing, 00:02:33.969 --> 00:02:41.509 hiring, equipment failures, scaling challenges. 00:02:44.270 --> 00:02:52.310 cash flow pressure. We all fight the same battles. 00:02:55.330 --> 00:03:01.069 Belonging to a community of peers transforms 00:03:01.069 --> 00:03:07.590 that isolation into momentum. Let's talk about 00:03:07.590 --> 00:03:13.530 that for a minute. Belonging to a community. 00:03:14.159 --> 00:03:23.580 The green industry takes your isolation and it 00:03:23.580 --> 00:03:29.680 turns it into momentum. There's something about 00:03:29.680 --> 00:03:36.099 being around peers that have struggled with the 00:03:36.099 --> 00:03:40.219 same struggles. They have fought the same fight. 00:03:41.620 --> 00:03:45.930 They have been through the ups and downs just 00:03:45.930 --> 00:03:52.310 like you just like me but when we get around 00:03:52.310 --> 00:03:56.949 them and they can share their story or their 00:03:56.949 --> 00:04:02.830 testimony with us on how they overcame the struggle 00:04:02.830 --> 00:04:09.229 what systems did they put in place what procedures 00:04:09.229 --> 00:04:13.879 did they activate in their business to help them 00:04:13.879 --> 00:04:19.439 overcome the cash flow issue or the hiring issue 00:04:19.439 --> 00:04:27.459 or just the day -to -day operation. The struggle 00:04:27.459 --> 00:04:33.000 is real. But when we get around people who have 00:04:33.000 --> 00:04:36.399 been through the struggle, they've been through 00:04:36.399 --> 00:04:40.930 the fight, they've been through the difficult 00:04:40.930 --> 00:04:46.149 times in running and operating a business. And 00:04:46.149 --> 00:04:49.410 they share their story. They share their testimony 00:04:49.410 --> 00:04:56.110 with us. It brings encouragement. It brings momentum. 00:04:56.769 --> 00:05:00.209 And it begins to build that self -confidence 00:05:00.209 --> 00:05:04.910 that says, you can do it. You can make it. Don't 00:05:04.910 --> 00:05:10.399 stop now. Don't give up now. So that's what I 00:05:10.399 --> 00:05:15.399 appreciate about the green industry. It's a community, 00:05:16.160 --> 00:05:22.339 a community of peers, a community of people that 00:05:22.339 --> 00:05:26.839 some are bigger than I am, some are smaller than 00:05:26.839 --> 00:05:30.379 I am, but I can learn from those that are bigger. 00:05:30.740 --> 00:05:34.160 I can learn something from those that are smaller. 00:05:34.899 --> 00:05:38.379 We don't want to make anybody feel like there's 00:05:38.379 --> 00:05:43.339 any big I's and little U's in the green industry. 00:05:44.899 --> 00:05:49.680 So it transforms isolation into momentum. When 00:05:49.680 --> 00:05:55.779 you connect with others, advice becomes accessible. 00:05:57.279 --> 00:06:03.560 Innovation spreads faster and everyone wins. 00:06:05.639 --> 00:06:09.720 If you help someone during their struggle, they 00:06:09.720 --> 00:06:14.720 win. And because you are willing to help, you 00:06:14.720 --> 00:06:22.620 win. Everyone wins. Community elevates the standard 00:06:22.620 --> 00:06:28.339 of excellence in our craft, and it reinforces 00:06:28.339 --> 00:06:36.879 why our work matters. Last week, I had the opportunity 00:06:36.879 --> 00:06:43.660 to attend the LCR summit hosted by Naylor Taliaferro, 00:06:43.920 --> 00:06:49.199 the lawn care rookie. On Monday and Tuesday of 00:06:49.199 --> 00:06:59.720 last week, that event was life and business transformational. 00:07:02.240 --> 00:07:06.180 Those that were there, including me, will take 00:07:06.180 --> 00:07:11.740 what we were taught and activate it and put it 00:07:11.740 --> 00:07:16.620 to action in our business. It will make us better 00:07:16.620 --> 00:07:20.699 business owners. It will make us better husbands. 00:07:21.540 --> 00:07:28.040 It will make us better individuals. Naylor gave 00:07:28.040 --> 00:07:39.250 me a hat. It's my favorite hat. It's because 00:07:39.250 --> 00:07:47.129 at that moment I can activate what I have learned 00:07:47.129 --> 00:07:56.250 and become the best version of who I am. I will 00:07:56.250 --> 00:08:01.050 cherish that hat and use it as a motivational 00:08:01.050 --> 00:08:07.779 piece. in my podcast studio, in my office, because 00:08:07.779 --> 00:08:14.300 I want to be better than I was yesterday. I want 00:08:14.300 --> 00:08:19.639 to be better than what I am today. I want to 00:08:19.639 --> 00:08:25.120 get better every single day. I don't want to 00:08:25.120 --> 00:08:34.120 lose ground. So after At the LCR Summit, I attended 00:08:34.120 --> 00:08:43.159 the Equip Expo. It's a community on a national, 00:08:43.919 --> 00:08:50.940 worldwide stage. For many, that sense of belonging 00:08:50.940 --> 00:08:56.779 becomes real at Equip Expo in Louisville, Kentucky. 00:08:58.539 --> 00:09:03.850 Equip... is to the green industry what the Super 00:09:03.850 --> 00:09:08.870 Bowl is to the NFL. What the World Series is 00:09:08.870 --> 00:09:12.649 to Major League Baseball. What the Championship 00:09:12.649 --> 00:09:17.690 Series is to the National Basketball Association. 00:09:19.470 --> 00:09:24.409 Equip Expo is the third largest trade show in 00:09:24.409 --> 00:09:32.940 the United States. And it invites every business 00:09:32.940 --> 00:09:39.519 owner, every lawn care provider to come check 00:09:39.519 --> 00:09:41.919 out the new tools, check out the new equipment, 00:09:42.440 --> 00:09:47.879 demo the equipment. Thousands of professionals, 00:09:49.700 --> 00:09:55.559 30, I think right around 33 ,000 attended this 00:09:55.559 --> 00:10:02.950 year's event. It was a powerful display of community 00:10:02.950 --> 00:10:07.629 because what I found that there are people that 00:10:07.629 --> 00:10:11.450 are in the showroom, people walking the halls, 00:10:11.549 --> 00:10:16.289 people in the outside demo area. They have a 00:10:16.289 --> 00:10:19.870 bigger business. They have more revenue coming 00:10:19.870 --> 00:10:25.889 in than I do, but they have accepted me for who 00:10:25.889 --> 00:10:32.639 I am and where I am. knowing that I desire to 00:10:32.639 --> 00:10:37.960 improve myself and I desire to grow and scale 00:10:37.960 --> 00:10:42.440 my business to the next level. There are companies 00:10:42.440 --> 00:10:46.399 that are not as big as I am and I welcome them 00:10:46.399 --> 00:10:52.019 and I want to offer them encouragement. If I 00:10:52.019 --> 00:10:56.059 can grow a business, you can grow a business. 00:10:56.480 --> 00:11:01.179 We've got to take it. personally. I'm going to 00:11:01.179 --> 00:11:05.539 do this with intention. I'm going to do this 00:11:05.539 --> 00:11:11.059 with a spirit of a servant and I'm going to serve 00:11:11.059 --> 00:11:17.779 with a spirit of excellence. So belonging to 00:11:17.779 --> 00:11:23.879 a community, it will transform your business. 00:11:24.379 --> 00:11:30.029 Don't feel like You're fighting this battle all 00:11:30.029 --> 00:11:35.190 by yourself Don't ostracize yourself Don't bury 00:11:35.190 --> 00:11:40.009 your head in the sand Come to these events learn 00:11:40.009 --> 00:11:44.070 from these events be encouraged be blessed and 00:11:44.070 --> 00:11:55.549 be strengthened So equip expo The showroom floor 00:11:55.549 --> 00:12:01.450 is packed with the latest tools, but the real 00:12:01.450 --> 00:12:07.149 investment happens in the conversations. And 00:12:07.149 --> 00:12:10.429 with that being said, let's take a short break 00:12:10.429 --> 00:12:14.649 and hear a word from our show sponsor, Earth 00:12:14.649 --> 00:12:18.970 a Pro. If you are a solo operator, if you are 00:12:18.970 --> 00:12:23.370 a small business, and you need a CRM software, 00:12:24.090 --> 00:12:29.669 I challenge you go to earthapro .com. Call them, 00:12:29.669 --> 00:12:34.990 connect with Peter and Courtney Kwan. They will 00:12:34.990 --> 00:12:39.090 answer your questions. They will serve you with 00:12:39.090 --> 00:12:43.970 a spirit of excellence. If you sign up, use the 00:12:43.970 --> 00:12:49.190 Lawn Hustle 11. You will receive a $50 gift card. 00:12:49.889 --> 00:12:54.179 You will receive personalized onboarding. and 00:12:54.179 --> 00:12:57.759 a discount. So let's listen to what Eartha Pro 00:12:57.759 --> 00:13:01.340 has to say. Tired of chasing payments and losing 00:13:01.340 --> 00:13:04.980 track of jobs? 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And we're back and we were 00:13:33.230 --> 00:13:45.169 talking about Equip Expo and how the friendships 00:13:46.960 --> 00:13:54.240 And the connections begin in the conversations. 00:13:55.379 --> 00:13:58.120 While you're out eating, while you're walking 00:13:58.120 --> 00:14:01.279 the halls, while you're sitting down having a 00:14:01.279 --> 00:14:07.519 cup of coffee or a cold drink, the conversations, 00:14:08.100 --> 00:14:12.980 they draw you in. And when you hear someone begin 00:14:12.980 --> 00:14:17.460 to tell their story, how they scaled, their business, 00:14:18.039 --> 00:14:22.779 how they grew, how they added more clients, how 00:14:22.779 --> 00:14:32.460 they mastered their numbers, how they began to 00:14:32.460 --> 00:14:39.679 set systems and processes in place to help them 00:14:39.679 --> 00:14:43.919 succeed. And when you see their success, I don't 00:14:43.919 --> 00:14:47.850 know about you, But it sure does motivate me. 00:14:48.830 --> 00:14:51.710 Because I realize if they can be successful, 00:14:52.289 --> 00:14:56.289 I can be successful. If they can grow, I can 00:14:56.289 --> 00:15:00.590 grow. If they can set these processes in place 00:15:00.590 --> 00:15:03.929 to help their business be more efficient, so 00:15:03.929 --> 00:15:09.289 can I. So it is a learning experience. And even 00:15:09.289 --> 00:15:13.000 though there's thousands of people there, It's 00:15:13.000 --> 00:15:17.320 not so big that you cannot take it personally. 00:15:18.340 --> 00:15:25.000 I had the opportunity to go out for dinner with 00:15:25.000 --> 00:15:31.740 Tony Rudolph and his wife, Evan Lindman and his 00:15:31.740 --> 00:15:37.740 wife, Daniel White, Greg Durbin. I went out to 00:15:37.740 --> 00:15:43.289 eat with these guys because They are my friends 00:15:43.289 --> 00:15:47.370 and we begin to share and talk and laugh and 00:15:47.370 --> 00:15:53.389 have a great time I left that table Encouraged 00:15:53.389 --> 00:16:00.370 I left that Table excited about professional 00:16:00.370 --> 00:16:05.370 lawn maintenance in Newcastle, Indiana Because 00:16:05.370 --> 00:16:12.399 these men they begin to invest in me by their 00:16:12.399 --> 00:16:17.200 testimonies, by their conversations on their 00:16:17.200 --> 00:16:21.419 business and how their business is growing. At 00:16:21.419 --> 00:16:25.860 the LCR Summit, I heard one business tell us 00:16:25.860 --> 00:16:33.840 that he has grown 109 % in the last year. You 00:16:33.840 --> 00:16:36.879 talk about motivating me. When I heard David 00:16:36.879 --> 00:16:41.789 Bratton of Mallard Island, lawn care, Talk about 00:16:41.789 --> 00:16:46.289 growing a hundred and nine percent. It lit a 00:16:46.289 --> 00:16:50.049 fire under me because if he can do it, I can 00:16:50.049 --> 00:16:54.509 do it. If I can do it, you can do it. But you've 00:16:54.509 --> 00:16:59.850 got to get involved in the industry. You've got 00:16:59.850 --> 00:17:05.390 to put yourself in the room. You know, it's been 00:17:05.390 --> 00:17:08.029 said that if you're the smartest man in the room, 00:17:08.190 --> 00:17:12.640 you're in the wrong room. Surround yourself within 00:17:12.640 --> 00:17:17.440 the industry with men who are smarter, men who 00:17:17.440 --> 00:17:24.920 are wiser, men who can help you advance to reach 00:17:24.920 --> 00:17:30.680 your goal. So get in the room, attend the LCR 00:17:30.680 --> 00:17:39.039 Summit, attend Equip Expo, invest in yourself. 00:17:41.259 --> 00:17:45.339 Because at these events, business owners discover 00:17:45.339 --> 00:17:53.799 new systems, new suppliers, new levels of confidence. 00:17:55.380 --> 00:18:00.299 When you attend these meetings, you don't feel 00:18:00.299 --> 00:18:03.700 like you're fighting all by yourself. You don't 00:18:03.700 --> 00:18:09.420 feel ostracized. You don't feel... like you're 00:18:09.420 --> 00:18:14.180 in the battle all by yourself. When I involved 00:18:14.180 --> 00:18:20.339 myself in the green industry, I felt a connection. 00:18:20.500 --> 00:18:24.539 I felt like I belonged. I was doing more than 00:18:24.539 --> 00:18:28.099 just mowing yards, more than just trimming bushes, 00:18:28.519 --> 00:18:33.480 but I was a part of a community. And I encourage 00:18:33.480 --> 00:18:38.160 every small business Save up some money between 00:18:38.160 --> 00:18:43.380 now and the first of next October. And attend 00:18:43.380 --> 00:18:47.980 the LCR Summit. Attend Equip Expo. I want to 00:18:47.980 --> 00:18:51.160 see you there. I want to meet you. I want to 00:18:51.160 --> 00:18:54.980 shake your hand. I want to encourage you. You 00:18:54.980 --> 00:18:59.859 can grow. You can take your business to a higher 00:18:59.859 --> 00:19:06.470 level than you ever imagined. When you walk into 00:19:06.470 --> 00:19:09.529 the event, you realize that you're not just a 00:19:09.529 --> 00:19:13.650 business owner in your city. You're a part of 00:19:13.650 --> 00:19:20.450 a national worldwide movement that is shaping 00:19:20.450 --> 00:19:26.309 the future of landscaping and outdoor services. 00:19:30.269 --> 00:19:35.069 So Monday and Tuesday at the LCR Summit, What 00:19:35.069 --> 00:19:39.710 did it do for me? It deepened my relationships 00:19:39.710 --> 00:19:49.990 and it gave me words of wisdom to master my business. 00:19:51.710 --> 00:19:55.569 While the Equip Expo brings the entire industry 00:19:55.569 --> 00:20:00.710 together, the LCR Summit is smaller in attendance, 00:20:01.150 --> 00:20:06.599 more personal. you get more hands on training. 00:20:08.400 --> 00:20:14.000 It is a focused gathering of growth minded owners 00:20:14.000 --> 00:20:20.059 who are committed to mastering the business side 00:20:20.059 --> 00:20:27.259 of service. You know, you can be the greatest 00:20:27.259 --> 00:20:32.869 lawn care provider by laying the most beautiful 00:20:32.869 --> 00:20:38.630 stripe the hedges always look perfect the edges 00:20:38.630 --> 00:20:42.569 are perfect but if you don't know how to run 00:20:42.569 --> 00:20:50.170 your business things aren't well so you attend 00:20:50.170 --> 00:20:55.990 the lcr summit to help you learn and master business 00:20:55.990 --> 00:21:00.809 helps you figure out your numbers helps you figure 00:21:00.809 --> 00:21:06.789 out route density helps you figure out how to 00:21:06.789 --> 00:21:12.230 serve your community. And that's what we all 00:21:12.230 --> 00:21:18.890 are. We're servants to our clients. So the LCR 00:21:18.890 --> 00:21:22.470 Summit, even though it is smaller, the impact 00:21:22.470 --> 00:21:31.480 is so great. Leadership develops financial discipline, 00:21:32.720 --> 00:21:36.799 marketing structures, personal growth. All of 00:21:36.799 --> 00:21:41.940 these things happen at the LCR summit. These 00:21:41.940 --> 00:21:47.039 topics matter if you desire to build something 00:21:47.039 --> 00:21:52.799 sustainable. Let me say it again. All of these 00:21:52.799 --> 00:21:56.539 things matter. Personal growth matters. Marketing 00:21:56.539 --> 00:22:00.700 structures, discipline, leadership development, 00:22:02.039 --> 00:22:06.480 the business side of the hustle. All of these 00:22:06.480 --> 00:22:10.259 subjects matter if you want to build something 00:22:10.259 --> 00:22:15.160 sustainable. At the LCR Summit, conversations 00:22:15.160 --> 00:22:21.099 become more transparent. Your heart, or excuse 00:22:21.099 --> 00:22:25.619 me, you hear the real stories of success and 00:22:25.619 --> 00:22:30.109 struggle from people who get it. people who's 00:22:30.109 --> 00:22:32.769 been there, people who's done that, bought the 00:22:32.769 --> 00:22:39.069 t -shirt. This is not just networking. It is 00:22:39.069 --> 00:22:44.990 a community of accountability. Find you a mentor. 00:22:45.769 --> 00:22:48.869 Find someone that can hold you accountable. Find 00:22:48.869 --> 00:22:52.789 you a friend. Develop a relationship with someone. 00:22:53.339 --> 00:22:56.980 that can hold you accountable to growing your 00:22:56.980 --> 00:23:01.319 business and operating your business with efficiency 00:23:01.319 --> 00:23:07.119 and more profitability. People show up with a 00:23:07.119 --> 00:23:14.259 determination to learn. Our speakers at the LCR 00:23:14.259 --> 00:23:17.819 Summit, when they weren't speaking, they were 00:23:17.819 --> 00:23:20.740 sitting at the tables with us and they were taking 00:23:20.740 --> 00:23:28.819 notes. They were learning, and they leave with 00:23:28.819 --> 00:23:34.119 new relationships that fuel their trajectory 00:23:34.119 --> 00:23:40.180 all year long. The only thing about it, it's 00:23:40.180 --> 00:23:44.779 in October, and we're going into the fall, and 00:23:44.779 --> 00:23:48.200 then it'll be the slow season, because we'll 00:23:48.200 --> 00:23:54.920 just be waiting on snow. If it was in the spring, 00:23:56.079 --> 00:23:58.660 man, we could be fired up and come back ready 00:23:58.660 --> 00:24:02.519 to grow, ready to hustle, ready to mow, ready 00:24:02.519 --> 00:24:06.900 to do our job to the best of our ability, serving 00:24:06.900 --> 00:24:16.640 our clients. The outcome of community, when you 00:24:16.640 --> 00:24:21.779 surround yourself with high performing peers, 00:24:22.640 --> 00:24:26.559 You begin to do the following. You raise your 00:24:26.559 --> 00:24:32.079 expectations. You build stronger systems. You 00:24:32.079 --> 00:24:37.940 deliver better service. You scale with confidence. 00:24:38.720 --> 00:24:44.140 You stay motivated during the grind. Community, 00:24:44.519 --> 00:24:51.259 it changes the way you think. It reminds you 00:24:51.259 --> 00:24:55.359 of your purpose. It reminds you of your why. 00:24:55.960 --> 00:25:01.019 Why you started? Why did you begin? Why did you 00:25:01.019 --> 00:25:06.000 start your business? It brings reminders to you. 00:25:06.700 --> 00:25:11.759 It unlocks opportunities that never happen in 00:25:11.759 --> 00:25:17.500 isolation. When I started going to the Equip 00:25:17.500 --> 00:25:22.650 Expo, In the LCR Summit, I began to talk to brands. 00:25:24.990 --> 00:25:27.630 I've made connections with people that I would 00:25:27.630 --> 00:25:33.009 have never met because I was living in isolation. 00:25:33.869 --> 00:25:36.990 I thought it was just me and my business and 00:25:36.990 --> 00:25:39.970 I'm struggling and I'm fighting and I'm trying 00:25:39.970 --> 00:25:43.309 to overcome and I'm trying to grow and I'm trying 00:25:43.309 --> 00:25:48.740 to learn. I'm trying to... understand my numbers 00:25:48.740 --> 00:25:54.539 and my goals. But that's not the case. It's not 00:25:54.539 --> 00:26:02.079 just me. There are a community of people that 00:26:02.079 --> 00:26:07.380 are willing to help me, teach me, and be a mentor 00:26:07.380 --> 00:26:15.960 to me. These meetings will help you stay motivated. 00:26:16.200 --> 00:26:25.220 during the grind. If you've not heard, Nailor 00:26:25.220 --> 00:26:29.599 Taliaferro teach on the four seasons of running 00:26:29.599 --> 00:26:36.359 your business, following nature's plan. You need 00:26:36.359 --> 00:26:41.900 to reach out to him. And if it costs you a few 00:26:41.900 --> 00:26:46.140 bucks, have him teach it to you. It will change 00:26:46.140 --> 00:26:52.599 the way you think about your business. These 00:26:52.599 --> 00:26:58.259 meetings unlock opportunities. They reinforce 00:26:58.259 --> 00:27:03.000 that we are all a part of something bigger than 00:27:03.000 --> 00:27:08.700 I am, bigger than you are. If you've never attended 00:27:08.700 --> 00:27:12.740 Equip Expo or the LCR Summit, put it on your 00:27:12.740 --> 00:27:23.200 schedule. Begin to plan to attend. Consider what 00:27:23.200 --> 00:27:29.839 missing these events will cost you. Not the cost 00:27:29.839 --> 00:27:35.380 to attend the events. Because when you pay to 00:27:35.380 --> 00:27:40.000 attend Equip Expo, you pay to attend the LCR 00:27:40.000 --> 00:27:45.230 Summit. Yes, it costs some money. but it's an 00:27:45.230 --> 00:27:49.309 investment in your business. It's an investment 00:27:49.309 --> 00:27:55.190 in yourself. You're buying in to growth. You're 00:27:55.190 --> 00:28:00.210 buying into opportunities. You're buying into 00:28:00.210 --> 00:28:05.029 scaling your business and taking it to the next 00:28:05.029 --> 00:28:11.609 level. The greatest investment you can make is 00:28:11.609 --> 00:28:15.480 in the relationships that sharpen your skills 00:28:15.480 --> 00:28:24.579 and expand your horizon. So thank you for joining 00:28:24.579 --> 00:28:29.559 the lawn hustle today. Stay committed to community, 00:28:30.480 --> 00:28:35.200 stay committed to growth, and keep hustling with 00:28:35.200 --> 00:28:39.539 purpose until we talk again. I hope you have 00:28:39.539 --> 00:28:43.920 a great week. I hope you crush it. this week 00:28:43.920 --> 00:28:51.240 and I hope you find the level of success that 00:28:51.240 --> 00:28:55.579 you have set as a personal goal for yourself. 00:28:56.380 --> 00:28:59.099 Thank you for listening to the Lawn Hustle.