to Andy Wilson. I have 16 years of experience
in the green industry. And today we want to dive
into something that is more powerful than your
equipment. It's more powerful than your marketing
strategies. It's more powerful than even your
customer. client list. And that is your mindset.
We're calling this episode, Change Your Mind
and You Can Change Your Business. Because the
truth is, your business will only grow to the
level that you grow. Let me say that again because
it is a powerful statement. Your business will
only grow to the level that you grow. Before
we dive in, let's hear a word from our show sponsor,
Eartha Pro. It's a lawn care software designed
for the solo operator or the small business.
Let's listen to what they have to say. Tired
of chasing payments and losing track of jobs?
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.com with promo code TheLawnHustle11 for a $50
Amazon gift card, 10 % off, and personalized
onboarding. Earth a pro. You run the outside
work, we run the office. So tonight we want to
talk about changing your mind, your mindset.
Scripture tells us, as a man thinketh, so is
he. If you think your business cannot be successful,
and you cannot thrive in the green industry,
you might as well stop now. Because if you think
you're a loser, you've already lost. But if you
think you are a winner, there is absolutely nothing
that can stop you from being successful. So I
want to give you some tips tonight on how to
change your mind. Most of us get into lawn care
because we are good at work. We know how to stripe.
We know how to trim a clean edge. We know how
to keep properties looking sharp. But here's
the thing, being a great operator doesn't always
equal being a great business owner. The difference
is mindset. If you see yourself as a guy with
a mower, that's how the world will treat you.
He's just a guy with a mower. But the moment
you decide, I am a business owner, I am running
a company. I am building something bigger than
me. Everything changes. Stop thinking job to
job and start thinking long term growth. Let
me say that again. Stop thinking job to job and
start thinking long term growth. I'm in this
for the long term. I'm setting a long term goal.
And I'm going to do everything within my power
to make that goal become reality. Number two.
Let me break down a few mindset traps that I
see in the green industry. Number one, scarcity
thinking. If I raise my price, I'll lose my customers.
You're probably not charging enough. You've got
to come to realize that being busy doesn't equal
being successful. Running yourself ragged instead
of focusing on profit. You cannot be afraid of
delegation. Believing no one can do it as good
as you. If that's the case in your business,
you're failing at training. You're failing at
casting a vision. You're failing at sharing a
dream. So you will stay stuck doing everything
yourself. Don't be afraid to delegate and then
do not micromanage. When you give someone a job
to do, give them room and space to do it. And
there's more than one way to do something as
long as the end result matches what you would
do as the business owner. And that comes down
to training, training your employees, casting
a vision, helping them buy into your company.
So you don't want to get stuck in short term
survival mode. Let's recap here. Number one,
scarcity thinking. Number two, business equals
or busyness equals success. Number three, fear
of delegation. And number four, short -term survival
mode. Instead of planning systems that allow
freedom, you're stuck. just trying to survive
the day. There's no vision, there's no goal,
there's no ambition, there's no motivation. So
you've got to start thinking different. If you
find yourself in one of these traps, number one,
don't beat up yourself because we've all been
there. The key is to recognize it. and to shift
from it. So, how do you change your mindset?
Your mind can change your business. Here are
three steps that I use. Number one, define your
identity. Stop saying, I cut grass. Start saying,
I run a professional lawn care company. Identify
the drives and the actions. And work in those
areas. So you can't get stuck. in your identity.
Stop selling yourself short. Number two, think
in systems, not task. Instead of asking, how
can I get this one done faster, ask yourself,
how can I set up systems? so anyone on my team
can do this lawn efficiently. Stop thinking about
the task and set good systems to help you run
a smoother, more efficient business that serves
your clients with honesty and integrity. Number
three, invest in yourself as much as you do your
business. We drop thousands of dollars on mowers,
trailers, handheld equipment, but we hesitate
to invest in training, in books, and coaching
or masterminds, the truth is what? Your mind
is your best piece of equipment. Let me give
you some quick examples from my own journey.
There was a time when I thought every client
that called, I should get the job. I thought
it was the key to growth, to secure every potential
job that I was called on for an estimate. Now...
The mindset that I had at that time, I've got
to get every job I bid. You know what it done?
It left me overworked, underpaid, and frustrated.
But when I shifted my mindset to I only take
clients that fit my business model. I only take
clients that respect my value. Everything changed.
I worked less. I earned more. And I attracted
the right customers. That's what a mindset shift
and not a more upgrade. will do for you. You
can buy the newest mower, the latest and greatest
thing on the market, and if your mind's not right,
you still won't be right. So you've got to realize
I've got to change my mindset. I don't have to
secure every job I bid. As a matter of fact,
If I am getting, I would say if I'm getting 70
to 90 % of the jobs that I bid, I'm too cheap.
It's time to raise your price. Yes, you might
not have as many customers, but you can make
as much or more money. And we're in business
to make a profit. So there is value in changing
the way you think. When Jesus won the victory,
it was in his mind. Edgar Gartha, a place of
the skull, is where he won the victory. And that's
where he prayed, not my will, but your will be
done. and he went to the cross. He died for our
sins. They laid him in a borrowed tomb. Three
days later, he got up with all power in his hand.
It's because he won the victory at Golgotha,
the place of the skull. If you are going to be
successful in business, If you are going to learn
how to increase your bottom dollar revenue, if
you're going to learn how to scale your business
and take it to the next level, then you've got
to stop thinking of yourself as just a man or
a woman with a mower. You got to start thinking
I am a legitimate business. I'm running a growing
thriving company And I'm turning a profit So
you've got to change your mind change the way
you think you're not just trying to survive every
day. But you have a vision, you have a goal,
you have ambition, you have motivation, and you're
going to work until you find success. Now I challenge
you, this week write down one thing that is limiting
what you believe your business can become. Write
down one thing that is limiting what you think
your business can become. Flip it into an overpowering
belief system. And then take action that aligns
with your new mindset. For example, I can't raise
my price because I'll lose customers. The empowering
belief is the right clients. They will value
my work and will pay for quality. You see, when
you change your mind, you stop thinking, I've
got to take on every job. and you come up with
your ideal client, your ideal customer, who you
want to work for, what part of town do you want
to work in, and then you find clients that will
respect your value, respect your time, and you
set the price according to your value. Charge
what you charge, but be worth what you charge.
And in the action, this week, raise the price
on at least one customer. There is no sense in
working yourself into exhaustion and being frustrated
and broke and not making any money. So I encourage
you raise your price on one two five customers
Let them know It is a necessity for me to raise
my price Because the cost of living has increased
the price of grant gas has gone up the price
of maintaining my equipment has gone up the price
of Insurance has gone up. So I want to raise
my price so I can still serve you and you still
receive the best quality work. You see, you got
to start thinking you're in business because
you're serving people. You're serving your community.
You have a heart of a servant. So you want to
do that. Recognize what's limiting you. Make
an empowering statement concerning what's limiting
you and then take action to help you get through.
the limitations. Here's the truth, mowers cut
grass, but your mindset will cut and form your
future. If you can change your mind, you can
change your business. Don't stay trapped. in
the same thinking that got you here. Because
what got you here will not get you there. That
is the truth. What got you here will not get
you there. You see, you have to make adjustments.
You have to constantly be fixing and changing
and setting a new goal. I've reached this goal.
Now I'm going to set another goal. You cannot
stay set with where you are because that only
got you so far. So think bigger, act bolder,
and build your business like you deserve. Now
I want to go back to one thing I said earlier.
You've got to invest in yourself. As much as
you invest in your business, you might not buy
into that thinking. And that's okay. You'll stay
in a rut. But when you are willing to invest
in yourself, by purchasing books, courses, or
going to events like Equip Expo coming up in
October, or the LCR media. When you go to these
events, you're investing in yourself. You see,
you can never think, I've arrived, I've made
it. I'm as far as I can go. I've learned all
I can learn. I'm 60 years old. And I'm trying
to learn something every day to make me a better
man, a better husband, a better father, a better
business owner, a better resident of my city.
Because I want to be better tomorrow than I was
today. Somebody's gotta be the best. It might
as well be you, it might as well be me in my
area. So I want to encourage you, don't get stuck
in a rut and don't settle for what got you here.
and don't be afraid to invest in yourself. Take
some time, attend the conferences, buy the books,
buy the course, and let me just make a book recommendation
right now. I read it and it has changed the way
I think about finances. Paul Jamieson, his latest
book, your finances and your money. I want to
encourage you, you need to go to Amazon and you
need to purchase that book because I promise
you the book will change your mindset and your
life. It really will. And if you haven't read
his other books, I encourage you to go and get
them, cut that grass, make that cash, level up
your money. 101 proven ways to increase efficiency
and make more money in lawn care. Winning strategies,
all of these books. are worth the purchase. And
when you purchase those books, you're investing
in yourself. Join a mastermind group. Join a
private group on Facebook. Invest in yourself.
Because when you invest in yourself, It changes
your mindset. You will become who and what you
associate with. So find you good people that
you can receive guidance and they become your
mentor and they invest in you because you invest
in yourself. I just want to encourage you No
man is an island, and there are times that we
need each other. So thank you for tuning into
the lawn hustle. If you got value from today's
episode, share it with a fellow lawn pro. Leave
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of the Lawn Hustle. Until next time, keep hustling,
keep growing, and remember, change your mind
so you can change your business.