WEBVTT

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And welcome back to the Lawn Hustle podcast.

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I am your host, Andy Wilson. I have 16 years

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of experience in the green industry. Today we

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have a special program with special guests, Peter

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and Courtney with Earth a Pro. Eartha Pro is

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a software designed for lawn care, the solo operator

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or the smaller business. We've had Peter on our

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show before, so welcome back Peter and Courtney.

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Welcome to the Lawn Hustle. Thanks for having

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us. Well, let's start today's show by asking

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you If you can tell us your background, where

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you're from, where you started, and what led

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you to Earthapro. Sure. So we're from Northern

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Virginia and my background is I've been a software

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developer for most of my career. And my wife

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here was in the lawn care industry for a while.

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And do you want to tell them how you came up

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with the idea? Yeah. So I'm from Virginia. I

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was raised in central Virginia. I lived all over

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the state. I went up to Northern Virginia for

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work. And I was working at Pepsi, like driving

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routes and stuff. Then I started working at a

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chemical company. sold in like, you know, Home

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Depot's, Lowe's, Ace Hardware's, and I would

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travel all over the US going to like, you know,

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anything from like small mom and pop lawn care

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business to independent garden center to Lowe's,

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Home Depot, et cetera. And I saw that there was

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an issue where like a lot of small businesses

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didn't really feel like there was a software

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meant for them because they felt like they had

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to sacrifice quality for price. There wasn't

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really like a incredibly high value software

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where they could just get the things that they

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wanted out of it and they didn't feel like they

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had to pay for things they didn't need. So that

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was the idea for Earth a Pro. I talked to my

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husband and he said, wow, let's do something

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about it. Yeah, it was exciting because she was

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talking about an industry that Seemed like there

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wasn't a good solution for you know, the smaller

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lawn care companies and she has all she knows

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so much about the industry and we were like Let's

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just let's just do it. Yeah, and also I love

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the industry like everyone's like there's such

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an abundance mentality like instead of the scarcity

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mentality when people think like Um, there's

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not enough to go around. Everyone in lawn care

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just wants to help each other just for the sake

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of helping each other. And I think that's so

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special and you don't get that in a lot of industries.

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So I thought, I just want to stay, I want to

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stay in this industry. How can we do that? And

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I saw the issue and I thought, let's, let's make

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something. So was that the aha moment that helped

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you realize the need and maybe stirred up the

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desire? to create Eartha Pro. Yeah, that was

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definitely the aha moment. And also working with

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your significant other. I mean, our goal, we

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have two goals for Eartha Pro. It's to help our

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customers, genuinely help our customers. And

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then the second goal is working together. Yeah.

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We have a lot of fun working together. And we

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learned early on that this was a good Next step

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for our relationship because our communication

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was always good But it had to go from good to

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great right so we can be on the same page Not

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just in our relationship, but also with the business

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from building together Yeah I mean being on the

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same page with like life goals that we wanted

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for ourselves like not just you know for our

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careers, but financially and We are really forced

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to communicate. Yeah Better than we not like

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we were ever bad at it, but like communicate

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or to go from good to great. Yeah, to go from

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good to great communication. Well, for someone

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hearing about Earth a pro for the first time

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on this podcast, what does it do in simple terms?

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You know, you got it. OK, I was I was saying

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he please you got it. Yeah, it's a probe does.

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everything that a small business, a small lawn

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care landscaping business needs it to do. So

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you can see all your revenue on the dashboard.

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You can see any kind of invoices that haven't

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been paid yet. You can see all your equipment

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maintenance. Beyond that you can see all your

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customers and then you can see them on a map

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view. You can schedule recurring jobs super easily

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and then you can send out invoices and or payment

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links through your phone. So you can send it

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to your customer and then they can pay it on

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their phone. So it makes it super easy for the

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lawn care guys and then also the customers. Yeah,

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so we help customers get paid faster manage their

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customers in a CRM and just really Make it so

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that they don't they don't need to worry about

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all of their back office work Well, I think it's

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very interesting that your software Includes

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the small guy or the solo operator because a

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lot of times Until you grow, you get left behind

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with some of the other programs or CRMs that

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are available. So I think it's very unique that

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you created the software with the solo operator

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or the smaller business in mind. Would you like

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to elaborate on that? Yeah. Whenever I go to

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a trade show, Because I went to several trade

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shows in the industry before we even thought

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of Earth of Pro. I'd always think to myself,

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all the exhibitors and stuff, they're not really

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meant for the small guy. Not to say that the

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small guys can't eventually grow to become a

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multi -million dollar company. I think that's

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wonderful. But really starting to help the daily

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maintenance guys who maybe Maybe they don't want

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to scale immediately. Maybe they're a part -time

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person. Maybe they only do weekends. Maybe they're

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a college student and they're working on Earth

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Pro or they're one of the many people who are

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thinking about starting a company but don't really

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know exactly how to do it. Well, we'd be happy

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to walk them through our software and help them

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at least understand their overhead. back office

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stuff it takes to run a business because the

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businesses don't fail because of the outside

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work. It fails because their back office isn't

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organized. But anyway, I saw all these businesses

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at the trade shows and I think like, wow, there's

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nothing really here for small businesses, specifically

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the softwares. We're one of the few small softwares

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for lawn care and landscaping that are actually

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just showing. Actually, I think we are the only

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one that's showing up for the small businesses

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at Equip. which is really crazy to me. Like a

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lot of the software showing up are like, you

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know, meant for, you know, huge crews and stuff.

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And I think that's great, but there's nothing

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for the small guy. Yeah. We, we really want to

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like, we're, we're very happy and excited to

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work with the smaller companies and we just,

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we want, we built Earth to Pearl alongside several

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other small companies because we wanted to make

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sure that we were making something that was easy

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to use. it was just what they needed. So they

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were paying for only just what they need. Because

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running a small company, well running any business,

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cost is important. And we really keep that in

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mind when we built Earthapro. Well, let me ask

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you this. And you both can take a turn answering

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this question. What feature on Earthapro are

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you the most proud of? And why I have one. I'm

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so excited. So we just we just built this feature

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because one of our customers was telling us they

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really wanted this. You can text invoice. You

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can text invoices straight to your customer from

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the web app and the mobile app. And the texting

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invoices is super cool because you can text them

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and the invoice PDF. Or you can text them just

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a payment link. So depending on how you want

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to run your business, you can text the invoice

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PDF to your customer, or if you just want to

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send them a payment link, make it super easy

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for your customers. They just get a text message,

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click here to pay. So streamlined. And I was

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super excited to release that because right after

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we released it, one of our customers told us,

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oh my gosh, this is my favorite thing in Earth

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for right now. Oh, I almost cried. Yeah, so it

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was so heartwarming. It was like, oh my gosh,

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like, I know everyone's built like a lot. There

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are a lot of entrepreneurs and stuff in lawn

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care. But when someone says they really like

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what you did, it's always like, oh, I'm sorry.

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Yeah, sorry. Sorry. And the last thing to say

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about it is it just works. Like you don't have

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to set up any any account with with the phone

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company. You don't have to manage the phone number.

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Literally, when you log into Eartha Pro, you

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can just like click a bus and it'll send. Everything

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just works. Well, I think it's important for

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us to let our listeners know tonight that when

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you're starting a business, it's not too early

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to connect with a software like Eartha Pro because

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when you're starting, you're wearing every hat.

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You're the you're the worker. You're the estimator.

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You're the secretary. You're the financial officer.

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You're everything. So if they can take a program

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like Earth and Pro and put it to work for them,

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then they continue to do the outside work while

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you do the inside work. And I think it's important

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for our listeners to know that because I think

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that's the reason why some people get so frustrated

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in trying to start a business is they get physically

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and mentally wore out trying to wear every hat.

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So I applaud you and your program for focusing

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on that solo operator or that small business.

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I think that's crucial. Yeah, thank you. That's

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great to hear. Yeah, it's great to hear. So my

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answer to the feature I was most excited about

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was how you can create recurring jobs. So with

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Earth a Pro, you can create these templates.

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It's a template you can make. You can import

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whatever materials or employees and equipment

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you want into that. And then all you have to

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do to make a job is select the template and then

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add your customer into that template. and then

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say like what frequency do you want to go like

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you know every Monday for the next you know every

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Monday from March 1st to November 1st and then

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you can set the time and then you can go into

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each one of those jobs and you know adjust it

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as needed and I think that's I think that's so

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wonderful you can you can even like say if your

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jobs are on like Tuesday Thursday you can even

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ship them back all like all back one day so it's

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Monday Wednesday or like Wednesday Friday. And

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that's something that I'm really proud of because

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a lot of softwares don't make it easy to manage

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a project. Just even shifting days or even changing

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one thing about a job can just take much longer

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than it needs to be. So us having that, our customers

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are really, really happy that we had that. And

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again, we knew to build that because We're working

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alongside our early customers and they're giving

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us great feedback and we build everything with

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their feedback in mind. So it's really catered

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to how they would use it. Yeah. And also just

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some more background information. We officially

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launched January 2025. Everyone that has signed

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up has stayed on with us. So we've actually had

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zero turn or like zero people who have used Earthapro

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have actually have left. Like no one has left

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since they've started using Earthapro. That's

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good. Whoever signs up, we're happy to walk them

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through anything. We're happy to work with them,

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listen to them about new features or things that

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they think would be really, really cool to add.

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Well, let's talk about that onboarding process.

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What is the onboarding? If someone wants to sign

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up for Earthapro, do they go to earthapro .com

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and fill out a entry level application? Or what

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is the onboarding process? Sure. The onboarding

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is so straightforward. You can go to earthapro

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.com. You choose what subscription you want.

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Purchase the subscription. and it's all done.

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You'll get an email with your login information.

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Log in, you'll change your password to make it

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unique, so it's your own personal password. And

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right when you get to Earthapro, we have an FAQ

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section where we have all these tutorial videos

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about how to get started, how to send a payment

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link. We know what you want to... to immediately

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know right when you join. So there's videos for

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everything. And we also give our phone number

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out. So you can give us a call anytime. We'll

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help you with anything. And we also send you

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a welcome email with just like, check out this

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video. This is how you can quickly get started

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in under five minutes. Reach out if you have

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any questions. And we also see when people sign

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up. So I immediately like. Within a few hours,

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I try to reach out and just give them a call,

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send them an email, just like a personalized

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email and just say like, hey, I saw you signed

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up. We'd love to help you with anything. If you

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have any issues or any ideas on how to make this

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better, I'd be happy to talk with you. Yeah,

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and something about like when you purchase Earthopro,

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it's extremely clear what the price is. There's

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no like set up a meeting and we'll tell you how

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much it costs. The price is right, it's on the

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web app, it's right there on the page, and you

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quickly and clearly see what it is and how much

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you're paying. Yeah, okay, this is the last thing

00:16:10.240 --> 00:16:13.120
I'll say right now, but when it comes to our

00:16:13.120 --> 00:16:17.639
price, we purposefully put it at the price we

00:16:17.639 --> 00:16:20.539
have it just because we want it to be accessible.

00:16:21.019 --> 00:16:25.940
and affordable and also a high value for our

00:16:25.940 --> 00:16:30.460
customers. We're not trying to like price gouge

00:16:30.460 --> 00:16:34.899
or anything. And we have some features that in

00:16:34.899 --> 00:16:39.919
other softwares belong in products that are like

00:16:39.919 --> 00:16:43.379
$200 to $300 a month. One of our features that

00:16:43.379 --> 00:16:46.240
we have is the QuickBooks integration, and that

00:16:46.240 --> 00:16:49.620
typically isn't introduced for other softwares

00:16:49.620 --> 00:16:53.620
until like $200, $300 per month. So we're really

00:16:53.620 --> 00:16:57.539
proud to have that. Well, when you were designing

00:16:57.539 --> 00:17:02.580
Earth or Pro, did you see a gap in lawn care

00:17:02.580 --> 00:17:07.279
software that you wanted to feel, that you wanted

00:17:07.279 --> 00:17:13.849
to eliminate? and make it work better for the

00:17:13.849 --> 00:17:18.049
customer. And what was that gap? So the gap that

00:17:18.049 --> 00:17:22.230
I saw initially was there are some lower tier,

00:17:22.230 --> 00:17:24.710
cheaper, if not free softwares out there that

00:17:24.710 --> 00:17:27.769
are long care specific, or maybe they're just

00:17:27.769 --> 00:17:32.250
generic invoicing softwares. So basically, you

00:17:32.250 --> 00:17:34.470
have those softwares, and then you have the super

00:17:34.470 --> 00:17:37.630
high -end softwares where like, you're going

00:17:37.630 --> 00:17:41.349
to get all the bells and whistles, all the sales

00:17:41.349 --> 00:17:43.710
people that reach out to you are like, oh, it's

00:17:43.710 --> 00:17:45.950
going to take a year or two to feel comfortable

00:17:45.950 --> 00:17:47.750
using this. And I was like, what do you mean

00:17:47.750 --> 00:17:49.690
it's going to take a year to feel comfortable

00:17:49.690 --> 00:17:51.849
using a software? Shouldn't you just be able

00:17:51.849 --> 00:17:56.210
to look at it and have an idea of the next step

00:17:56.210 --> 00:18:00.589
when you're using it? And so it didn't feel like

00:18:00.589 --> 00:18:05.559
there was a software out there that was didn't

00:18:05.559 --> 00:18:09.720
have any bugs in it that had genuinely what people

00:18:09.720 --> 00:18:16.960
wanted and very little else. Some of the softwares

00:18:16.960 --> 00:18:19.740
are also increasing their price significantly

00:18:19.740 --> 00:18:21.980
month to month. And so it's not that that's a

00:18:21.980 --> 00:18:24.400
bad software. It's just that the people using

00:18:24.400 --> 00:18:26.700
it, the lawn care guys using it, don't feel as

00:18:26.700 --> 00:18:29.079
much value as they used to. Well, how does Earth

00:18:29.079 --> 00:18:33.380
a Pro save lawn care business owners time and

00:18:33.380 --> 00:18:37.130
money? So EarthPro saves time and money because

00:18:37.130 --> 00:18:40.869
we make it super easy to create reoccurring jobs.

00:18:41.230 --> 00:18:44.589
You can download our mobile app, which comes

00:18:44.589 --> 00:18:47.250
with all the subscriptions, with any subscription

00:18:47.250 --> 00:18:52.390
you get. You can easily see what your tasks are

00:18:52.390 --> 00:18:55.349
for today. And when you're done with the job,

00:18:55.650 --> 00:18:59.009
you can just complete the job. It'll automatically

00:18:59.009 --> 00:19:02.549
create the invoice and send the text to the customer.

00:19:02.960 --> 00:19:06.579
So you don't have to worry about going back to

00:19:06.579 --> 00:19:09.839
your office, your home office or office or whatever

00:19:09.839 --> 00:19:12.960
it is, doing paperwork, sending out payment links.

00:19:13.359 --> 00:19:15.880
You can just do everything at the click of a

00:19:15.880 --> 00:19:20.839
button. And I'm so excited to talk about texting

00:19:20.839 --> 00:19:24.059
payment links because we made it super simple.

00:19:24.180 --> 00:19:27.579
Again, it just works out of the box. And it was

00:19:27.579 --> 00:19:31.940
so rewarding to hear our customers say, One of

00:19:31.940 --> 00:19:33.660
them said, this is my favorite feature already.

00:19:34.039 --> 00:19:36.859
And all of them have been saying that this is

00:19:36.859 --> 00:19:40.240
a huge time save. They can just click one thing,

00:19:40.839 --> 00:19:44.220
their customer gets the invoice. And they were

00:19:44.220 --> 00:19:47.980
saying that even though emailing invoices works

00:19:47.980 --> 00:19:53.180
well, so many people get so many, so much spam

00:19:53.180 --> 00:19:56.839
email now that our customers were saying that

00:19:56.839 --> 00:19:58.799
they think they'll get paid faster if they can

00:19:58.799 --> 00:20:01.839
just text the payment link. So not only are they

00:20:01.839 --> 00:20:05.319
saving time, they're getting paid faster. Yeah.

00:20:05.559 --> 00:20:08.660
And also, I mean, a lot of the guys that we've

00:20:08.660 --> 00:20:11.279
worked with used to have a full admin day. So

00:20:11.279 --> 00:20:14.420
they'd be like, Monday is my full admin day or

00:20:14.420 --> 00:20:17.920
something. Or Friday or Thursday is my full admin

00:20:17.920 --> 00:20:23.460
day. Or they'll do their admin after their long

00:20:23.460 --> 00:20:26.509
day of work outside. And what used to take them

00:20:26.509 --> 00:20:28.890
like a full day is now like one or two hours.

00:20:29.210 --> 00:20:32.809
So it's not just like, you know, the mental cost

00:20:32.809 --> 00:20:34.869
of like doing extra work. It's also like the

00:20:34.869 --> 00:20:36.750
opportunity costs. Like you could be out there

00:20:36.750 --> 00:20:40.250
doing other jobs, you know, sending out an email

00:20:40.250 --> 00:20:43.829
campaign, you know, creating content for your

00:20:43.829 --> 00:20:48.730
for your for your business. So I find that really,

00:20:48.829 --> 00:20:53.049
really exciting. Well, I can see. Your passion

00:20:53.049 --> 00:20:58.690
in both of you. for Eartha Pro. It just radiates

00:20:58.690 --> 00:21:03.029
from you, which that lets me know you're sold

00:21:03.029 --> 00:21:06.950
out. And if you're sold out, people should not

00:21:06.950 --> 00:21:11.130
be inhibited to sign up for your service because

00:21:11.130 --> 00:21:15.109
they have someone that believes in their product.

00:21:16.109 --> 00:21:19.759
So I appreciate that about you. Let me ask you

00:21:19.759 --> 00:21:23.000
this. Where do you see Earth a pro in five years

00:21:23.000 --> 00:21:25.880
in five years? We want to keep this a family

00:21:25.880 --> 00:21:29.660
company and as we as we get more customers We

00:21:29.660 --> 00:21:32.539
can start hiring as we grow, you know, we'll

00:21:32.539 --> 00:21:35.880
need more employees. It's so important to us

00:21:35.880 --> 00:21:40.900
that To hire in the USA. We're proud. We're proudly

00:21:40.900 --> 00:21:43.400
a maid in the USA company We built everything

00:21:43.400 --> 00:21:46.000
we did not outsource any work to other countries

00:21:46.000 --> 00:21:49.549
and as we grow we're going to hire in the USA,

00:21:50.029 --> 00:21:55.769
we're going to be made in the USA. And growing

00:21:55.769 --> 00:21:59.190
up, I feel like that was such a powerful message.

00:21:59.890 --> 00:22:05.009
And it was sad to see that kind of not be as

00:22:05.009 --> 00:22:08.910
prominent as it used to be. The reason I was

00:22:08.910 --> 00:22:12.609
so amazed with the lawn care industry, Courtney

00:22:12.609 --> 00:22:15.829
was in it for a while and she brought me into

00:22:15.829 --> 00:22:18.089
it. I brought the trade shows. Yeah, she taught

00:22:18.089 --> 00:22:20.730
me a lot about the lawn care industry. And it

00:22:20.730 --> 00:22:25.130
was so refreshing to see so many people start

00:22:25.130 --> 00:22:27.589
their own companies, run their own companies.

00:22:28.009 --> 00:22:30.950
And these are proud, proud American companies,

00:22:31.329 --> 00:22:34.890
proud American small companies. And it's, it's,

00:22:34.890 --> 00:22:37.349
it's very that that's very, it's very rewarding

00:22:37.349 --> 00:22:41.549
to work with people like that. And we're, we

00:22:41.549 --> 00:22:44.180
have a lot of the same principles as them. So

00:22:44.180 --> 00:22:45.859
in five sorry to answer your question in five

00:22:45.859 --> 00:22:48.700
years we're gonna we want to have a thousand

00:22:48.700 --> 00:22:51.279
customers we're going to be made in the USA and

00:22:51.279 --> 00:22:55.000
we're going to hire in the USA. Yeah being being

00:22:55.000 --> 00:22:57.160
made in the USA I can't emphasize how important

00:22:57.160 --> 00:22:59.799
that is to us. I think we probably are the only

00:22:59.799 --> 00:23:03.339
software in the space that was completely made

00:23:03.339 --> 00:23:10.410
in the USA. It's very expensive. No, I think

00:23:10.410 --> 00:23:16.210
you're right. I think you're right. Well, how

00:23:16.210 --> 00:23:20.250
does Eartha Pro help with quoting and pricing

00:23:20.250 --> 00:23:24.549
and scheduling jobs? Can you walk us through

00:23:24.549 --> 00:23:28.430
the process on those three things? Want to talk

00:23:28.430 --> 00:23:30.549
about templates? Yeah, so the templates help

00:23:30.549 --> 00:23:33.569
a lot. So in the template section, this is where

00:23:33.569 --> 00:23:36.380
you can create these like pre -made you have

00:23:36.380 --> 00:23:40.460
template jobs that you'll be doing like say like

00:23:40.460 --> 00:23:43.460
one of them could be like a I don't know a quarter

00:23:43.460 --> 00:23:46.259
acre lawn mowing or an eight like an eight half

00:23:46.259 --> 00:23:48.460
an acre lawn mowing or like full acre lawn mowing

00:23:48.460 --> 00:23:51.200
and then you can determine like you know maybe

00:23:51.200 --> 00:23:55.009
like one. Anyway, you can sort them like that.

00:23:55.250 --> 00:23:57.390
In each one of those templates, you can import

00:23:57.390 --> 00:24:01.410
whatever employees you want, whatever materials

00:24:01.410 --> 00:24:03.230
you need, and then whatever equipment you're

00:24:03.230 --> 00:24:07.230
going to bring. And then that template automatically

00:24:07.230 --> 00:24:10.690
will account for those items, how long the job

00:24:10.690 --> 00:24:14.630
is expected to be, any kind of overhead that

00:24:14.630 --> 00:24:19.660
you have, usually anywhere between an added $1

00:24:19.660 --> 00:24:22.579
to $10 per job, depending on how many jobs you're

00:24:22.579 --> 00:24:24.859
going to do that year and depending how large

00:24:24.859 --> 00:24:27.660
your overhead is, like your fixed costs. You

00:24:27.660 --> 00:24:29.900
can even add your tax percentage if you'd like

00:24:29.900 --> 00:24:33.400
to and add any kind of additional fees. And then

00:24:33.400 --> 00:24:36.059
at the end of creating a template, you'll see

00:24:36.059 --> 00:24:39.359
your margin percentage. So if you do this job,

00:24:39.980 --> 00:24:45.440
are you going to make 10 % margin or 40 % margin?

00:24:45.759 --> 00:24:48.579
And I think just having the knowledge of what

00:24:48.579 --> 00:24:51.859
is normal for this kind of job, am I underpricing

00:24:51.859 --> 00:24:55.160
my job and am I actually running ragged and not

00:24:55.160 --> 00:25:01.480
making any money? Or am I overpricing it, but

00:25:01.480 --> 00:25:06.640
are people still willing to pay? So I think it's

00:25:06.640 --> 00:25:09.660
incredibly important to know your numbers in

00:25:09.660 --> 00:25:13.640
that sense. Anyway, that's how you can see your

00:25:13.640 --> 00:25:17.819
margin there. And you can give a better idea

00:25:17.819 --> 00:25:21.539
for quoting. And then we have the recurring scheduling

00:25:21.539 --> 00:25:24.160
that you can use the templates for. Does that

00:25:24.160 --> 00:25:25.720
answer your whole question? Yeah, so I guess

00:25:25.720 --> 00:25:28.240
to add on to that, Courtney, from the templates,

00:25:28.720 --> 00:25:31.059
you can just select any template. So maybe the

00:25:31.059 --> 00:25:35.099
half -acre lawn. You can say create jobs. And

00:25:35.099 --> 00:25:37.339
you can choose your time range. You can choose

00:25:37.339 --> 00:25:40.859
your frequency. So it can be like, make a calendar

00:25:40.859 --> 00:25:44.490
event every single Monday. you know for the next

00:25:44.490 --> 00:25:47.089
five months in this time range right so maybe

00:25:47.089 --> 00:25:51.369
march to september and at the click and you just

00:25:51.369 --> 00:25:54.230
say you just say create you go to the calendar

00:25:54.230 --> 00:25:58.109
in earthapro and you'll see that there is a new

00:25:58.109 --> 00:26:01.609
calendar entry for whatever you know whatever

00:26:01.609 --> 00:26:03.670
you want wherever you want it to be like every

00:26:03.670 --> 00:26:07.769
monday march through september and that's really

00:26:07.769 --> 00:26:11.500
cool because depending on which employees are

00:26:11.500 --> 00:26:13.519
assigned to it. It could be yourself, or if you're

00:26:13.519 --> 00:26:16.539
a larger team, it could be one of your coworkers.

00:26:16.759 --> 00:26:19.259
Whoever is assigned to it, when they log into

00:26:19.259 --> 00:26:23.140
their mobile app, that person will see that on

00:26:23.140 --> 00:26:26.980
this Monday, this is the job I have to do, this

00:26:26.980 --> 00:26:30.799
is the address I have to go to, and whatever

00:26:30.799 --> 00:26:34.160
details about the job will be in there too. Yeah,

00:26:34.339 --> 00:26:36.569
and then whenever they're done with that... particular

00:26:36.569 --> 00:26:38.549
job, all they have to do is go on the mobile

00:26:38.549 --> 00:26:41.309
app, is go to that job, select complete job,

00:26:41.470 --> 00:26:45.890
and then the invoice and the payment link will

00:26:45.890 --> 00:26:48.349
automatically just be sent to the customer. And

00:26:48.349 --> 00:26:52.150
it's so good. I really like the part where you

00:26:52.150 --> 00:26:54.890
were talking about. It sets up the calendar for

00:26:54.890 --> 00:26:58.250
you. I know guys who try to run a business just

00:26:58.250 --> 00:27:01.609
by running around all over town, checking properties

00:27:01.609 --> 00:27:05.029
to see if they need mode. They have no schedule.

00:27:05.400 --> 00:27:09.519
They have no plan. So they're wasting a lot of

00:27:09.519 --> 00:27:14.640
time, wasting a lot of gas money and employee

00:27:14.640 --> 00:27:17.680
money because they don't have a clue where they're

00:27:17.680 --> 00:27:22.220
going. I got my schedule set up every day and

00:27:22.220 --> 00:27:25.880
I know I have timed every property for the day

00:27:25.880 --> 00:27:29.759
so I can tell you within about 30 minutes when

00:27:29.759 --> 00:27:31.859
I'm going to be pulling back into my driveway

00:27:31.859 --> 00:27:35.799
in the evening. Because I've timed myself on

00:27:35.799 --> 00:27:39.619
every job. I got one job takes me seven minutes

00:27:39.619 --> 00:27:45.740
from start to finish and I'm done I had another

00:27:45.740 --> 00:27:50.740
job. It takes me four and a half hours So when

00:27:50.740 --> 00:27:53.160
someone's like onboarding into Earth a pro there's

00:27:53.160 --> 00:27:55.500
another option they can choose they they can

00:27:55.500 --> 00:27:58.480
choose their speed So this will affect their

00:27:58.480 --> 00:28:01.529
hourly rate which affects their template Um,

00:28:01.690 --> 00:28:04.089
what's the effects that, um, the preset templates

00:28:04.089 --> 00:28:05.789
we give them that they can edit later and they

00:28:05.789 --> 00:28:07.789
can add later. They can get rid of whatever they

00:28:07.789 --> 00:28:12.250
want. We have, uh, we have pro speed, which you

00:28:12.250 --> 00:28:15.569
would be pro speed people that know their route.

00:28:15.710 --> 00:28:17.109
They know their stuff. They're going to be in

00:28:17.109 --> 00:28:19.069
and out like 10 minutes. Like getting started.

00:28:19.089 --> 00:28:23.160
Yeah. Getting started templates. And and like

00:28:23.160 --> 00:28:26.099
what you said in the words of the great Taylor

00:28:26.099 --> 00:28:29.640
Swift She says if you if you fail to plan you

00:28:29.640 --> 00:28:33.859
plan to fail Right you seven minutes. Do you

00:28:33.859 --> 00:28:37.420
know anyone that can do a lawn quicker than seven

00:28:37.420 --> 00:28:43.359
minutes? Not that I know of That's pretty quick

00:28:43.359 --> 00:28:46.700
Yeah, you should get it get a camp what next

00:28:46.700 --> 00:28:49.119
time next time you do it you got to set up a

00:28:49.119 --> 00:28:53.039
camera Well, I set up a time lapse video one

00:28:53.039 --> 00:28:57.339
time but it was so fast it was a long enough

00:28:57.339 --> 00:29:10.900
for a clip Well, let me ask you this do you have

00:29:10.900 --> 00:29:14.480
a success story From a client that you could

00:29:14.480 --> 00:29:18.619
share with us. However, the pro has changed their

00:29:18.619 --> 00:29:23.519
business or how Earth a Pro has turned things

00:29:23.519 --> 00:29:28.140
around for them and helping them finding more

00:29:28.140 --> 00:29:32.519
time to be in the field and working instead of

00:29:32.519 --> 00:29:35.759
in the office doing paperwork. Yeah, yeah. One

00:29:35.759 --> 00:29:39.339
of our early customers, he's been so great to

00:29:39.339 --> 00:29:43.240
work with because he joined us at the beginning

00:29:43.240 --> 00:29:47.160
and he's always giving us feedback on what he

00:29:47.160 --> 00:29:51.660
would like. He's grown with us, which has been

00:29:51.660 --> 00:29:55.940
really cool to see. But the past two features

00:29:55.940 --> 00:30:02.460
we released, when we released the templates that

00:30:02.460 --> 00:30:05.940
you can create reoccurring jobs, and when we

00:30:05.940 --> 00:30:08.500
released the ability to text payment links from

00:30:08.500 --> 00:30:12.680
the mobile app, he was telling us that he now

00:30:12.680 --> 00:30:16.519
has time to pick up more customers. It's never

00:30:16.519 --> 00:30:19.920
been easier to get paid quicker. He's just like

00:30:19.920 --> 00:30:22.559
he's saying his whole business has been turned

00:30:22.559 --> 00:30:24.720
around this. This is the customer I was meant

00:30:24.720 --> 00:30:27.799
I mentioned earlier when he was saying Texting

00:30:27.799 --> 00:30:30.039
payment links is his new favorite thing like

00:30:30.039 --> 00:30:32.759
he's like we talk all the time And he's saying

00:30:32.759 --> 00:30:35.440
like he's never been so excited to like talk

00:30:35.440 --> 00:30:37.880
about a software before Because he's just like

00:30:37.880 --> 00:30:40.339
this thing like he was like this is just completely

00:30:40.339 --> 00:30:43.980
Changed my business I get paid faster, and I

00:30:43.980 --> 00:30:47.819
have so much less to worry about like he He he's

00:30:47.819 --> 00:30:50.890
he's wonderful He's wonderful. We're so happy

00:30:50.890 --> 00:30:55.089
to work with him. We're so happy to get valuable

00:30:55.089 --> 00:30:58.210
feedback from him. And it's also incredible to

00:30:58.210 --> 00:31:02.269
see that the service we're providing has completely

00:31:02.269 --> 00:31:05.690
changed his business. From his own works. And

00:31:05.690 --> 00:31:10.230
he can watch more football and basketball. Well,

00:31:10.230 --> 00:31:16.470
I have learned to shut my TV off. As a matter

00:31:16.470 --> 00:31:22.079
of fact. We are talking about just eliminating

00:31:22.079 --> 00:31:26.900
TV from our home because my wife does a podcast.

00:31:27.700 --> 00:31:30.759
She's a school teacher. Her podcast is called

00:31:30.759 --> 00:31:34.019
The Education Connection. I have a podcast. We

00:31:34.019 --> 00:31:38.359
both run businesses. She has a teachers pay teachers

00:31:38.359 --> 00:31:42.700
store where she sells resources to teachers all

00:31:42.700 --> 00:31:47.140
across the United States. And we're just so busy.

00:31:47.420 --> 00:31:51.380
Why have a TV? So we're at the point now where

00:31:51.380 --> 00:31:54.480
we're thinking about just eliminating that distraction.

00:31:55.000 --> 00:32:02.259
Now, I would miss Notre Dame football. Because

00:32:02.259 --> 00:32:05.700
I'm a big Notre Dame fan doing this before, like

00:32:05.700 --> 00:32:08.400
right now, before football season kicks on. We're

00:32:08.400 --> 00:32:12.740
talking about it. Pray for me. You have a laptop.

00:32:12.980 --> 00:32:14.740
You'll be able to watch there. That's right.

00:32:16.350 --> 00:32:20.869
Yeah, I fully support, you know, like removing

00:32:20.869 --> 00:32:25.150
a TV, social media, whatever people need to.

00:32:25.430 --> 00:32:29.930
But my goodness, I'm so excited. Posts and stuff.

00:32:30.529 --> 00:32:33.150
And so now he has a LinkedIn, but I do all the

00:32:33.150 --> 00:32:35.630
socials. Well, when it comes to social media,

00:32:36.250 --> 00:32:42.190
I am a content creator, not a scroller. I don't

00:32:42.190 --> 00:32:44.589
sit there and just scroll looking at videos.

00:32:45.360 --> 00:32:49.740
It just, it kills so much time. And I've got

00:32:49.740 --> 00:32:52.619
a lot of things that I'm wanting to do, creating

00:32:52.619 --> 00:32:56.900
some training videos, step -by -step guides on

00:32:56.900 --> 00:33:01.960
how to build a privacy fence or how to correctly

00:33:01.960 --> 00:33:06.359
service a property when it comes to mowing. You

00:33:06.359 --> 00:33:08.920
know, I want to do some of those videos and I

00:33:08.920 --> 00:33:11.339
just don't have time to sit and scroll. through

00:33:11.339 --> 00:33:15.000
tiktok and instagram and facebook a whole lot

00:33:15.000 --> 00:33:19.900
so it's just a distraction but let me ask you

00:33:19.900 --> 00:33:24.539
here before we start wrapping things up at what

00:33:24.539 --> 00:33:29.220
stage in a person's business do you feel like

00:33:29.220 --> 00:33:34.259
they should sign up with earthapro honestly i

00:33:34.259 --> 00:33:37.440
feel like people when they actually think that

00:33:37.440 --> 00:33:41.559
they need to sign up it's too late Because as

00:33:41.559 --> 00:33:43.480
soon as you have a customer, you should sign

00:33:43.480 --> 00:33:48.180
up for something, you know, something or whatever

00:33:48.180 --> 00:33:50.819
it is. And it shouldn't just be Excel because

00:33:50.819 --> 00:33:53.740
there's a whole lot of moving parts to a business.

00:33:53.819 --> 00:33:56.200
And you want to make sure your foundation is

00:33:56.200 --> 00:33:59.079
set right. Because if your foundation is not

00:33:59.079 --> 00:34:03.779
set right at the beginning and you're not reading

00:34:03.779 --> 00:34:06.960
the right materials or seeing what's out there,

00:34:07.240 --> 00:34:10.340
then you're going to miss something. you might

00:34:10.340 --> 00:34:12.559
end up just pricing your jobs wrong from the

00:34:12.559 --> 00:34:16.840
very beginning, not understanding, having a mental

00:34:16.840 --> 00:34:19.260
map of where all your customers are. You might

00:34:19.260 --> 00:34:23.539
think you do, but establishing basic routing,

00:34:24.320 --> 00:34:29.579
I think, and also learning how to, it sounds

00:34:29.579 --> 00:34:32.139
silly, but remember who your customers are and

00:34:32.139 --> 00:34:35.380
remember where they live. So I think, because

00:34:35.380 --> 00:34:37.679
you get one customer and then you get 10 and

00:34:37.679 --> 00:34:40.539
you get like, You know 25 you get 50 and then

00:34:40.539 --> 00:34:42.920
suddenly you have 50 customers and you haven't

00:34:42.920 --> 00:34:46.199
serviced half of them in six months And then

00:34:46.199 --> 00:34:47.739
you have all these people who have used your

00:34:47.739 --> 00:34:49.440
services, but you never reached out to again

00:34:49.440 --> 00:34:51.900
And then you forgot who they were Yeah, and like

00:34:51.900 --> 00:34:55.239
you was saying at the beginning of this All like

00:34:55.239 --> 00:34:59.360
a lot of these companies they're there the guys

00:34:59.360 --> 00:35:00.940
running these companies They're wearing a lot

00:35:00.940 --> 00:35:03.960
of hats rather the they do financing. They do

00:35:03.960 --> 00:35:07.360
the accounting. They do the physical labor they

00:35:07.360 --> 00:35:11.190
do marketing, they're doing a lot of stuff. So

00:35:11.190 --> 00:35:13.409
I really, I really like the way you put it, Courtney.

00:35:14.110 --> 00:35:16.090
If you think you need a software, it's almost,

00:35:17.250 --> 00:35:19.949
it might be, it was never too late. But I like,

00:35:20.090 --> 00:35:21.610
I like the saying, like it's never too late,

00:35:21.789 --> 00:35:26.309
but it's, uh, it only gets harder to move to

00:35:26.309 --> 00:35:29.170
a software because you, when you start a business,

00:35:29.650 --> 00:35:32.670
there's a lot, you know, there's a lot you need

00:35:32.670 --> 00:35:35.400
to do. so why not make your life easier? Yeah

00:35:35.400 --> 00:35:39.179
and also the cost of Earthapro is so um like

00:35:39.179 --> 00:35:42.539
it's it's like the cost of a missed job like

00:35:42.539 --> 00:35:46.059
it's it's like the cost of like missing one job

00:35:46.059 --> 00:35:49.159
like a month or like forgetting to invoice someone

00:35:49.159 --> 00:35:52.519
like once and I think the the cost you would

00:35:52.519 --> 00:35:56.860
use the the price you would pay with for not

00:35:56.860 --> 00:36:00.280
using a software um would probably greater than

00:36:00.280 --> 00:36:02.630
just paying Well, if you could give one piece

00:36:02.630 --> 00:36:06.989
of advice to someone who's listening in the green

00:36:06.989 --> 00:36:09.909
industry, what would that piece of advice be?

00:36:11.210 --> 00:36:16.269
Oh, oh, get into some community. Like start listening

00:36:16.269 --> 00:36:19.329
to a podcast and like, you know, like search

00:36:19.329 --> 00:36:22.010
around, find someone who you like listening to.

00:36:22.050 --> 00:36:24.690
Um, and you like their content on YouTube, Instagram,

00:36:24.829 --> 00:36:28.469
whatever it is. And then, uh, like, don't think

00:36:28.469 --> 00:36:32.469
that you're alone. Because it can feel like if

00:36:32.469 --> 00:36:33.730
especially when you're starting a company you

00:36:33.730 --> 00:36:36.489
can feel kind of Like you're on you're on your

00:36:36.489 --> 00:36:38.269
own. You're really not on your own. There's so

00:36:38.269 --> 00:36:40.670
many people Like once you connect with them on

00:36:40.670 --> 00:36:45.050
a Facebook group or you go to equip that Are

00:36:45.050 --> 00:36:46.710
kind of going through the same thing that you

00:36:46.710 --> 00:36:50.690
are Yeah, just just reach out reach out. Don't

00:36:50.690 --> 00:36:54.150
be afraid to reach out to people Well, are we

00:36:54.150 --> 00:36:57.130
leaving anything out that you want to share about?

00:36:57.590 --> 00:37:01.829
Earth a pro the updates anything that we're missing.

00:37:02.250 --> 00:37:05.489
Well, while we are going to Equip Expo, it's

00:37:05.489 --> 00:37:07.989
at Louisville, Kentucky. It's the landscaping

00:37:07.989 --> 00:37:10.210
industry, lawn care landscaping industry for

00:37:10.210 --> 00:37:13.829
Union show. I think it's the sixth largest trade

00:37:13.829 --> 00:37:16.250
show overall in the U .S., which is crazy. There's

00:37:16.250 --> 00:37:20.250
like 40 ,000 attendees and exhibitors or something

00:37:20.250 --> 00:37:23.550
crazy like that. Louisville actually like structures

00:37:23.550 --> 00:37:26.579
the city. off of this trade show alone because

00:37:26.579 --> 00:37:29.199
it brings in so much revenue for them. But anyway,

00:37:29.400 --> 00:37:31.480
we are exhibiting, we're gonna be in the West

00:37:31.480 --> 00:37:36.340
Wing at booth 42400. It's right when you walk

00:37:36.340 --> 00:37:39.460
in from the stadium. So you'll see us, we have

00:37:39.460 --> 00:37:41.780
a nice little corner booth, so please say hi.

00:37:42.179 --> 00:37:44.800
We'll have Earthapro bandanas and we'd be happy

00:37:44.800 --> 00:37:47.059
to just chat with you, learn more about your

00:37:47.059 --> 00:37:51.119
business, and you know. We'll give you a demo.

00:37:52.119 --> 00:37:54.099
We'll show you how cool and easy it is to text

00:37:54.099 --> 00:37:58.980
payment links and voices. I'm so happy with that

00:37:58.980 --> 00:38:02.980
feature. I know. I know. I want to encourage

00:38:02.980 --> 00:38:06.340
all of my listeners, especially those who are

00:38:06.340 --> 00:38:09.900
solo operators, or you run a small business,

00:38:09.940 --> 00:38:15.320
maybe 10 or less employees. Check out Earthapro

00:38:15.320 --> 00:38:19.219
at earthapro .com. Sign up for their service.

00:38:19.469 --> 00:38:24.869
Use discount code the lawn hustle 11 to get you

00:38:24.869 --> 00:38:31.050
a $50 Amazon gift card and some onboarding help

00:38:31.050 --> 00:38:34.829
I appreciate you listening to the show. I appreciate

00:38:34.829 --> 00:38:38.309
Peter and Courtney being on the show tonight

00:38:38.309 --> 00:38:43.409
and I'm excited for you, and I can't wait to

00:38:43.409 --> 00:38:48.780
see you at equip and We'll go to lunch or breakfast

00:38:48.780 --> 00:38:53.260
one morning or afternoon and just be able to

00:38:53.260 --> 00:38:56.340
sit down in person and talk. But I encourage

00:38:56.340 --> 00:38:58.280
you to sign up for Earth a Pro.
