And welcome back to the Lawn Hustle Podcast.
Tonight we have Cornell Mack with Mack's landscaping
and lawn care. And before we start, I want to
congratulate him. He just went over 14 ,000 YouTube
subscribers. He has 5 ,000 plus Instagram followers.
over 1 ,300 TikTok and over 1 ,200 on Facebook.
So he has a total of 21 ,603 people that are
following him for his content. And that's exactly
what we want to talk about tonight is social
media and how it can impact lawn care business
So with that being said I want to introduce you
to my friend Cornell Mack. Thank you for being
on the show Well in tonight's episode we want
to talk about social media and I wanna ask you,
when did you get serious about social media?
When did I get serious about it? I can't say
that I've actually been serious about it, if
I'm being honest. I've seen people who are serious
about it. I don't think that I'm on that level
yet. But when it became important to me to at
least try to be a part of the things I was seeing
on social media, whether it was YouTube, Instagram,
TikTok or podcasts and whatever case, maybe probably
two thousand twenty late two thousand twenty
three maybe and in two thousand twenty four.
But like I said, I mean, I still have the little.
I don't know, creator block. I guess you could
say so. The people who are serious about it,
I feel like are creating videos constantly and
I feel like I could do better at that. So I guess
2043. In your opinion, why does social media
matter to a lawn care business? It depends on
what the goals are. So it matters. in the lawn
care business because it gives you social proof.
People are visual whenever it comes to what they
like. So if they can see something rather than
hear about it, if they can see it with their
own eyes, then they believe it. And so on social
media, you can put your work out there for the
world to see. I think that that's the best way
to actually get a new customer is to show what
you can actually do. When it comes to social
media on a more person -to -person level, it's
important because of, especially for business
owners, I think it's important because it's very
lonely when you become an entrepreneur, especially
if you're the first around you or you may be
the first in your friends group or maybe the
first in your family. You have no one to talk
to and people can't understand what you're going
through in a different... Mind shifts that are
happening when you become a new entrepreneur
So getting on social media gives you access to
people who are doing more than you people who
are where you would like to be and it also is
a place where you can meet people who are where
you're at so that you guys can grow together
so social media in my opinion is One of the most
important things that we all need to be a part
of once we have a business In my opinion your
personal social media I mean friends and family
that's cool, but that's not really for the world
But your business is for the world and being
on social media opens the door to the world I
heard you on the green industry podcast And you
were talking about how you felt like every business
ought to be on social media Can you elaborate
on that for us? So it's important to be on social
media because if you keep your brand small and
local, you really limit yourself and what you
can achieve. But being on social media, the importance
of it is, again, like I said earlier, it opens
the door to the world and it opens the ability
for you to create a brand for yourself. Once
you create a brand for yourself, whether it's...
big like Coca -Cola or Pepsi or McDonald's, or
whether it's small like McLandscaping or Lawn
Care, creating a brand is how I believe we are
gonna go into our future. So I want the brand
to be as big as it can be, as big as I can handle,
if that makes sense, as I can handle comfortably.
But it's important because without people knowing
who you are, then you can't make money. As simple
as that. Well, I've been on social media, Instagram,
TikTok, Facebook for maybe three years. And I've
had a hard time getting followers. I mean, I've
got a couple thousand followers, but I think
I've somehow plateaued. And I'm not sure what
I need to do to change that. Can you give anyone
some advice on how you do your reels or your
your posters? And you know, what do you try to
post and and and when and how do you post it?
So now I'm starting to. Actually see what works
I've been doing it kind of long enough. I have
enough Social media videos and reels and posts
to see kind of what works for me. I don't know
what works for other people, but what works for
me is Helping other people in a genuine way if
you if Andy you've met me in person I'm not special
at all. I don't believe I'm just a regular guy
so To create that feeling on Social media is
how you grow people want to connect with one
another so for me personally I don't necessarily
have a posting schedule. I don't really know
what to post. I remember when I was young I played
football I had a friend of mine. He I was really
good at elusive. I used to wear Barry Sanders
Jersey I was really good at like I said being
elusive and juking people my friend asked me
he said how do you know? When to make the move
and I was like, I don't know I just I kind of
just know Like what like when I can't explain
how I know or it's just an instinct for me personally,
I don't have a like a plan really, it's just
whatever is on my heart and then once Something's
on my heart. I can talk about it how I actually
feel about it And then I just say that to the
camera, if that makes sense. And that doesn't
happen all the time. So if I don't feel that
way, then I just can't post. And that's unfortunate
sometimes, and maybe it's a skill I can work
on. But when it comes to an overall plan, it's
really not a plan, it's really a connection.
So if I feel like I'm doing something that can
help me to connect with someone else, maybe someone
might be going through something, maybe I'll
record that. post it if I don't feel something
like that and I don't post and I think that is
the for me it's what works for me that's the
best way I can be authentic and on social media
again like I said since it's about connection
people don't want fake connection they don't
want to see someone who's acting and I'm never
acting it's really me so if I can't convey that
on the camera or don't feel like that if it feels
like I'm trying to say what I think people want
to hear rather than what is then I won't post
it and so if videos don't come out it's because
that's how it is I don't want to feel like an
actor on here so yeah I hope that answered your
question sure when it comes to plateau and I
think that we it's about finding people and helping
people So if you can do that on social media,
then I think you're going to be aware when it
comes to social media. Well, I had a YouTube
short kind of explode a week ago and got 40 ,000
views. And then I had a Facebook real explode
with 463 ,000, something like that. So I have
periodically these reels it just do really well
but most minor a thousand views or less so i
guess it's frustrating so i want to try to encourage
those who are frustrated those who are out here
working hard every day and trying to grow their
social media So what platform would you recommend
someone to use above other platforms if you if
you know what I mean? Yeah, so whatever is the
easiest for you to do that's the one I would
go with and when you You mentioned not getting
a lot of views under a thousand views over a
thousand views I recently seen some reels where
people were talking about this, and this one
guy I seen on a reel, he said, the thing that
you just posted got 17 views, right? And you're
disappointed in that. He is like, imagine if
17 people was trying to fight you at one time,
how many that actually is. So I think that if
you focus on what's gonna help people, then that
will, the views will come organically. And don't
be discouraged. Whenever Cedric and I first started
Loan Care Power Moves, our podcast that we do
together, one person watched, just one. And I
was so excited about that one person. I called
Cedric afterwards and was like, yo, we gotta
keep doing this. So a person was watching us
and it was just one. So don't be discouraged
by a little bit of use, right? You gotta do what
you have to do before you can become Mr. Beast,
you know just become that most people don't maybe
some people have had success right out of the
gate I mean I kind of My first video had 12 ,000
views. So it was like put a battery in my back
to make me want to do it But if you but then
the next one got 200 views and I was just as
excited so be excited that people even want to
watch your stuff be excited that people want
to subscribe to your channel and cultivate those
relationships because social media is nothing
but connectivity to someone so that people know
that you exist. What was the actual question
though Andy? I'm sorry I went off on a tangent
there. How would you encourage someone to not
give up and to keep posting if they're not getting
views? For that specific reason man. If you're
not getting views There's a reason for that.
So if you're not getting views, there's something
wrong with the video Maybe it's how you sound.
Maybe it's what you're doing. Maybe it's how
you're starting the videos. I see a lot of people
and We are in a our attention spans are so short
now that if you don't start your video and be
talking immediately or showing something Immediately
people are scrolling off and the algorithms only
care that people watch more than 10 seconds,
more than 30 seconds, you know, so if you start
your video off in the first five seconds, you're
saying nothing. Well, that's why you're not getting
views. The people show that they don't want to
see it in the algorithms like, yeah, so we're
just going to shoot this one off to the side.
But if you just move, cut that part off at the
beginning that is saying nothing and start immediately
with talking or start immediately with visuals
on your thing of whatever it is and give value
second one that will help you get views people
again they start off they're looking at the camera
or they're doing something else and the person's
like i don't have time for this i got a second
so if you want to get views make sure you focus
on the things that you see that are not getting
views and also us as humans we have uh hero syndrome
So everything that I see, I'm like, yeah, I think
this is good. I know that person should see that.
But if I watch it myself and I'm bored, then
the viewer was bored 30 seconds ago. So you got
to cut out all the stuff and think about the
viewer over our own selfish needs, because it's
not about us. It's about the person who's holding
the phone or the clicker in their hand. I call
it a clicker, I'm old. The remote control. in
their hand on watching YouTube on TV or Instagram
or however they're watching their stuff. So don't
be discouraged. Just focus on learning the game.
I'm not big by any stretch on social media, but
I am learning the game. So my videos are getting
better. My thumbnails, my titles, the topics.
What do you do for the psychology of people by
learning? because I'm posting, whether someone
views it or not. I did one video, it gets 10
,000 views. I do another video, it gets 220 views,
right? And I'm not discouraged or encouraged
either way. It's just a little more work. If
something gets 10 ,000 views, I might have to
respond to 200 comments. If something gets 200
views, I don't have to respond to any comments.
So it's like, you know, but don't be discouraged,
man. This is just, it should be fun. This should
all be fun. But what is your favorite platform?
YouTube. YouTube is my favorite. It can be a
little more difficult if you want to edit videos
and do all of that, or you can just shoot raw
footage. But again, people's attention spans
are small, so you want to cut out all the bull
crap and just put the stuff that you think is
good. and work on that, but YouTube to me is
the best because a YouTube long form. There's
a lot of people who are out doing vertical videos,
TikToks, YouTube shorts, Instagram Reels, Facebook
Reels, whatever other thing you can do vertical
video on. There's people doing that and that's
fine, but the long form videos, when we just
speak on getting money from AdSense. Right, so
you get paid per thousand views once you get
monetized on any of the platforms is how it works
for all of them but on YouTube long form videos
for Me and my the content that I make My CPM
or is it I don't know if it's CPM or RPM which
one the actual creator gets But it's like between
eight and fourteen dollars per thousand views
depending on what the video is about whereas
for short on any of the platforms it could be
from a penny to You know 50 cent or maybe a dollar
so It takes a less amount least It takes less
views to make more money on YouTube than it does
on those smaller platforms, but they're all important
so YouTube just happens to be the one that I
like personally the best I have noticed YouTube,
I get more followers or more views than I do
on other platforms. I can post a short and just
in a matter of a few minutes, it's got five or
six, 700 views and it'll go over a thousand almost
every short that I post. So, let me ask you this.
Has social media had a direct impact on Mac's
landscaping and lawn care? On the business as
well, it has through Google searches and SEO
because I'm on YouTube and YouTube is owned by
Google. So when someone puts in Mac landscaping
and lawn care, it pops up immediately. Like it's
the first thing because of the SEO. I have, you
know, I think. like 24, 25, like Google reviews
for the business. So when people are gonna do
their research, social media has helped me because
people get to see who is coming to their property.
They get to see my personality. They get to know
who I am. They can really research me. So it
gives, we are all search based now. So like when
someone is searching for something, how do they
decide whether or not to go with you or to go
with the next person? Well, if the person that,
when they go on Google and they hit lawn care
near me, because of all of the stuff that I'm
doing on social media, that is gonna help Google
be like, yeah, let me put him up here. Now, once
they put me up here, and let's just say I'm three
and the next person's four, right? And they're
choosing between us two because one and two didn't
answer the phone. We answered the phone. But
now they can go on Google, they can go on ChatGPT.
and say, tell me about number four. That's anonymous,
that's John Doe. And then tell me about Mac landscaping
and lawn care. And when they tell them about
me, it's gonna pull up everything that I'm, not
just business stuff, but also everything else
that I'm doing on social media. So if you, I
mean, try, put your name in chat GPT, whoever
you are, viewer, listener, and say, what do you
know about me? and see what it says. When I ask
what it knows about me, it says, podcaster, motivation,
helps people, inspires people. So when people
see that on the internet, they're like, oh, well,
let me give this guy a shot. He seems like a
really good person. And people want good people
to be on their property. Does this make sense?
So that's how it helps the business. That's how
it has helped the business. And also when someone
does put a request in when I shoot them back
my estimate and I'm like card on file immediately
I haven't talked to the person either by the
way they went through the internet and got to
me I never spoke to them I sent them an estimate
and they have to put their card on file and pay
a deposit to even get on a schedule and they
are like cool with it because I have a big social
media well a bigger social media presence than
most people in my area So now it gives me some
credibility like oh we can trust So that's how
social media has helped like the bit on the business
side of things on the social side of things It's
like, you know, it makes me want to help other
people because I was helped with social media
and I have people I'm sure you felt this Andy
you have people come up and they're like and
X episode helped me or this video helped me or
I even started my business because I heard you
talking about it on the lawn hustle Andy, you
know, and you're like, yeah, this is it's good.
So it has a good impact on my on myself as well,
because, you know, you're doing something to
help the world, if that makes sense. That's good.
Well, do you video every day when you're out
working? No. Again. I probably have to push through
this feeling, but I have to really feel it. to
be able to record and I'm not always feeling
it. So like, I just took like a two month break
off posting videos. I do my live show on Mondays
and Wednesdays every week at 9 p .m. Eastern
on the Attack on Mack on Monday and then Long
Hair Power moves on Wednesday. But when it comes
to the video part is more being creative. So
when just like right now, Andy, me and you are
talking. It's me and Cedric talking or on Monday.
It's me talking to either a guest on the show
or talking to the live viewer audience for a
video it's more creative so because You have
to be creative because there's not someone actually
commenting back. I can't there's no real time
Knowing that this is helping someone so when
I'm doing these shows like this or my shows people
are like comment oh fire or there you can see
the heart emojis they're actually happening in
real time so you know you're helping someone
and that makes it a lot easier to do whenever
i pull the camera out i'm like having to imagine
the person on the other side and be able to talk
to them like they're sitting in the truck with
me or on the motor or out at the in the field
with me and that's a little bit harder for me
so I don't record every day, and I'm sorry for
the long -winded answer, but that's the reason.
And if someone else is to start doing YouTube
videos or whatever, maybe you'll understand what
I'm talking about too. But again, that's something
I gotta push through because I get DMs, Mac,
when you gonna post another video, you know?
But, and shop tours are a little bit harder to
get during the season as well, because I'm working.
That's it, so no. When you are filming and you're
trying to record a video, how do you overcome
the reservation? How do you just throw it out
there and not worry about it? Do you think people
put too much into it to really enjoy what they're
doing? Or, you know, they're wanting to go viral.
They're wanting to get a big hit. They're wanting
to get noticed and get followers. Do people put
too much pressure on themselves rather than just
recording and seeing what happens? Yes. I think
you can't be a performative actor. I'm not acting.
So I'm just being myself. And if you can be yourself...
that's gonna be the best way to be sustainable.
If you have to act, you have to keep up a character
all the time. It's hard to always be a character.
So for me, I just do my best to, again, you have
to imagine that someone's there so you don't
get the real -time feedback of like this person
asked the question and now we're just having
a general conversation. But when it comes to
like being authentic, it's just be yourself.
if you're not acting and you're just being yourself,
we're just having a conversation. No matter what
you're doing in a video, the people who make
the best videos are the ones you feel like they're
just talking to you. Does that make sense? Yeah.
It's easy to do if you're just yourself. It's
hard to do if you're trying to play up a character.
If you try to be Mr. Beast and you try to have
all that energy, Well, I think he's being himself
with all that energy. He ain't acting. So it's
easy for him to be that way. But if you come
into lawn care and you're trying to be this,
well, when we see you at Equip Expo, you got
to be that same person. And if that's not really
you, that's exhausting. And that makes you want
to quit. But I'm just being me. So when I pull
the camera out, it's like, what's up, bro? How
are you today? I'm having a great day. Me and
Jack about to go out here and cut 24 yards. What's
up, Jack? Now we're all together, we just having
a good time. So that makes it easier for me,
if that makes sense. But it ain't always easy
to pull the camera out and, you know, because
me and Jack like to be by ourselves. That's really
how we are. So to pull the camera out and bring
someone else in who is the world, this ain't
even like some joker just sitting in the backseat.
This is the world, but this is me and Captain
Jack. And some days it's just for me and Captain
Jack. So we ain't gonna record every day. Okay.
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Okay, we're back with Cornell Mack, Mack's landscaping
and lawn care. And we're talking about social
media and how it has impacted. lawn care businesses
and what it can do for you. Let me ask you this
question. What lessons have you learned the hard
way with content? Be yourself. Like when I first
started, Again, I had to make up a person that
I'm talking to. But the content that I create
is more business owner to business owner. It
ain't really entertainment. It just is maybe
entertaining to a business owner who's watching
this because they want to learn or because they
want to hang out and see what we're doing on
a daily basis. What did you ask me? You forgot
to? I forgot where I was going with that. You
asked me about content. Oh, the biggest... Yeah,
what lessons have you learned? What lessons did
I learn? So when I first started out, I had to
imagine who I was talking to. So I had a lot
of like extra energy. Like I said, you got to
be yourself. So I ain't out here bouncing off
the walls. And I was watching the videos with
my wife at the beginning. I'm not sure she watches
them now. I don't expect her to watch every video
that comes out. But we would watch them together
to see what does she think? She doesn't care
about lawn care. So she's watching from an outside
perspective. And then I can get a good feel.
And then she's going to be really, really constructive
when it comes to the criticism. So. We were watching
the video one day and she was like, I don't like
this. I don't like how you're acting. And I said,
what you mean? I'm not acting. And she was like,
that ain't you. And I was like, that is me. Like,
you're not out there with me. And she's like,
no, that's not you. Like, you're just, you're
too amped up. And I was like, hmm. And I sat
back and I watched it and I thought to myself,
she's right. She's right. Let me let me just
take a deep breath You get excited when you start
to create the videos and so the excitement isn't
fake, but it's like Tone it down a little bit
because that you don't want to have to portray
that all the time So when you see me at equip
expo, I want you to think you I'm gonna be like,
oh What's going on? You know all this because
it ain't like that in real life. So then I realized
all right Let me just talk to the person Because
when we are here face to face, and I'm out here
screaming in your face, like that wouldn't be
how we really would be. So I want the content
to reflect the real person that you're gonna
meet. So the lesson that I had to learn, and
it was good that it was my wife. It was hard
to hear, but I don't trust anybody more than
I trust her. So when she's telling me like, no,
that's not you, it's like, all right, let me
listen to that because she's a viewer who's not.
she has no stake in the game. And she should
be biased towards me. So for her to have the
love to be able to tell me, no, just tone it
down. You're doing too much. I think that was
the biggest lesson, was I wasn't being authentic
as authentic as I should have been, or as I could
have been. That's good. Well, if you - Could
give advice to a person that is just wanting
to start they have no followers They're just
starting What advice would you give them? Just
create the videos Don't don't worry about what
people think and if you feel like you're gonna
struggle with that Then I would create five videos
before you put anything out just create them
and have them done and then put five videos out
all at once. That way it doesn't give you any
time to like let the first video put some doubt
in your heart because that one didn't get views.
Create five videos that will give you five good
reps when you're like all right here here's five
videos and then you have like a little test strip
of five videos what here's what worked and here's
what worked didn't work and try to make some
that or you know Something that you're doing
something that's gonna help someone and then
a hybrid of what you're doing that could help
someone Because again, no one cares about you
as the creator. Nope. They don't people don't
think I'm cool Something that I did may have
helped them and That is what's cool They were
helped by something that you did or something
that you created right, so if you make something
that's gonna help other people and Don't be so
selfish and so egotistical to think that you're
just so cool. Like I'm not going to be Tom Brady
or Michael Jordan. I'm just going to be Cornell
Mac, you know, and Cornell Mac can help people
too. And so focus on helping someone else and
then create those five videos in those three
different ways. A hybrid of the two and then
one of each or two of each and then the hybrid
of the two. Put those videos out all at once.
and then analyze, see what worked and what didn't
work, and then get rid of the stuff that didn't
work and make more of the stuff that did work,
and then redo that same process again, and that
will help you narrow down, I think, what's gonna
work for you. Well, I wanna be mindful of your
time. We've been going for about 30 minutes now.
But I hear people say all the time you've got
to be consistent you've got to be consistent
you got to post consistently Have you found that
to be true on your social media or you have to
Post so many videos a week and be consistent
with it, or is it just random for you? whether
it's on a day of the week or if it's every day
or if it's two days a week, whatever, whatever
is consistent to you, do that. And then you can
ramp up as you go, as you learn a process. But
like for me, it's the only thing I've really
been consistent on is the live shows. I haven't
been consistent when it comes to posting vertical
videos or YouTube videos. And the growth has
still happened, but it's been slower. We can't
expect to... If you go to a carnival game and
you go to the basketball game, they're already
rigged to begin with, right? But if you shoot
one and you miss, you only gave yourself one
shot. But if you pay $20 and you get 10 shots,
there's more chances for you to win that prize.
So... The more shots you put out there, the better
chance you get at making one, right? And if you
only put one shot out there, you got a 50 -50
shot. And on social media, it's probably a 5
% shot, a 10 -2 % shot. I don't know. So be as
consistent as you can be. You don't have to be
like everyone else. And you can work your way
into something that works on a consistent basis
for you. I make sure that I'm there for my live
shows. Because that's the most connectivity.
We're there. You can talk. We get to talk to
one another. I can answer questions. People even
come on the live show and talk directly to me
or to us, Cedric and I, when we do it together.
But when it comes to the videos and stuff, no,
I haven't really been consistent. But I think
that consistency is the best way to go. But consistency.
Is whatever consistent is for you and then just
make it that Does that make sense? Yes If if
it's every day cool, but if you can only do every
day for four days And then you then you don't
do anything for two months and every day that
wasn't gonna work for you But if those four videos
were once a month, then you've been you're consistent,
right? So what is consistent? It's whatever you
can do consistently successfully for the longest
period of time. And then once you get those reps,
you're like, all right, let me add another video.
So we did the lawn care power moves every Wednesday
for a year and a half or so before I started
on the attack with Mac. And now I'm doing two
of those weeks. So, you know, we're consistent
when it comes to that. Well, I'm a frequent listener
to both you and Cedric's podcast and on the attack
with Mac. I'm a fan of your content. I watch
it. And you inspire me. You motivate me. So I
appreciate that about you. I appreciate your
friendship. To our listeners, where they can
follow you. Where they can connect with you.
And watch your content. Yeah, so the biggest
platform right now is YouTube. That's Mac Landscaping
and Lawn Care on YouTube. How to get in contact
with me the easiest is probably on Instagram
at mac underscore. And then I'm also on Facebook,
Mac Landscaping and Lawn Care, TikTok, Mac Landscaping
and Lawn Care. That's really what it is. M -A
-C -K and you'll see my little caricature. caricature
logo. That's how you'll know it's me. I'm the
person who responds to everything. Yeah. And
then I also do meetups. So down at Equip Expo
this year, I'll be having the 2025 Winning Life
meetup. You can sign up. I'll send Andy the Eventbrite
link so he can put it down in the show description.
But it's going to be at Burning Lanes on Wednesday
night from 6 to 10 p .m. We'll be bowling. We
got three games. The Strike Challenge. We got
the Rock Paper Scissors Tournament and the Best
Dressed Contest. It's free to attend. There's
100 grab bags for the first 100 people that show
up. I have door prizes. We'll be bowling. There's
cash bar available, pool tables, pinball machines,
foosball tables, arcade games, dart boards, and
we'll be doing the Loan Care Power Moves live
show from 9 to 10 p .m. following. the meetup.
So that's how you can find me. And there's Onni
Attack with Mac podcast, which is recorded every
Monday night, 9 p .m. Eastern on YouTube, Instagram
and Facebook. And then Lawn Care Power Moves
podcast with Mac and Steel on Wednesday nights
on Instagram. Also, Mac is being interviewed
during the morning show at Equip B103. I believe
it's the room. You want to attend this? It's
some podcasters, and they're interviewing, and
the room is packed full. There's doughnuts, bananas,
coffee. And, you know, these events give you
opportunities that you will never get if you
don't attend. There's power in networking. So
I'm attending the LCR Summit two days prior to
EQUIP. And then I'll be attending the Equip Expo.
I'll see Mac at both of those events. And I encourage
you, if you are on the fence, whether or not
you should attend the LCR Summit with Naylor
Teliaferro and his outstanding lineup of speakers.
And whether or not you should attend Equip, let
me encourage you, attend these meetings because
it will only benefit you. So I appreciate you,
Mac. I thank you for coming on the Lon Hustle
podcast. I just wanted to talk about social media
because I was talking to a guy the other day
and he said, well, I would like to do it. I'm
just intimidated. So I had to try to encourage
him. And that kind of got me thinking. And then
last night when I was listening to you and Cedric,
You talked about going over 14 ,000 on YouTube
and I thought that's what we need to talk about
because Mac has something to say. So I appreciate
all of your input and all of your answers and
just for helping people. I'm excited, I'll be
down there on Sunday night and LCR Summit is
on the 20th and the 21st. We got Nailor Taliaferro
and Paul Jamison doing some stuff. We got John
Payjack, Eric Triplett, The Pond Digger, Jonas
Olsen also doing some things out there. So it's
gonna be a fun event. It's always fire, bro.
Equip Expo, I don't understand if you're in the
industry. When I went to Equip Expo in 2021,
I stopped feeling like I was a grass cutter and
I started feeling like I was a business owner
because I seen just how big our industry is.
Equip Expo unlocked the ability to talk to people
who are in the industry because when I went down
there in 2021, I didn't have a big network up
here in Pittsburgh like I do now. It was very,
very lonely. Now I have a whole lot of friends
up here. But it started with going to Equip Expo
and seeing, hey, the shiny lawn mowers, all the
booths, the outdoor area, all the different meetups.
And now I have one of the, I have the biggest
meetup on Wednesday nights currently and to have
that event. So to be down there, to be in that
atmosphere, to be around other people who are
trying to go where we want to go, where you want
to go, wherever your Mount Everest is, Equip
Expo. And all these other people are all trying
to get to their Mount Everest. And how cool is
it to have a climbing partner? I watch all these
documentaries about people who climb, and a lot
of them got climbing partners. And when you're
both trying to get to the top together, boy,
is it fun. And when someone falls, you got someone
to hold the rope. And when someone gets to the
top, you're up there, and you're cheering on
your brother or your sister or even that kid.
or that old person like you could get up here
too come on i'll pull you up with me so equip
expo is where all of that started to happen for
me so i can't say enough good things about it
or the events that my homie named or any of my
other friends that do great events um they all
started down in there at equip expo so make sure
you're there you got a code andy do i have a
one any quick code no i don't Oh well, Mac 50
will save you 50 % on your equip registration.
See you down there. Put in Mac at checkout when
you buy your ticket and it will automatically
deduct 50 % off the price of your ticket. So
do that and attend. Go. You'll be better off
for it. I appreciate you being on the show tonight
and I look forward to having you again. And until
we talk again, God bless and good luck. And I
wish you nothing but success. Thank you, man.
I appreciate being on the show anytime. All right.
Well, you have a good week. And I look forward
to your next podcast. Thank you.