WEBVTT 00:00:43.079 --> 00:00:45.899 And welcome back to the Lawn Hustle Podcast. 00:00:46.859 --> 00:00:51.079 Tonight we have Cornell Mack with Mack's landscaping 00:00:51.079 --> 00:00:56.119 and lawn care. And before we start, I want to 00:00:56.119 --> 00:01:03.640 congratulate him. He just went over 14 ,000 YouTube 00:01:03.640 --> 00:01:11.420 subscribers. He has 5 ,000 plus Instagram followers. 00:01:12.230 --> 00:01:18.250 over 1 ,300 TikTok and over 1 ,200 on Facebook. 00:01:18.730 --> 00:01:25.730 So he has a total of 21 ,603 people that are 00:01:25.730 --> 00:01:30.810 following him for his content. And that's exactly 00:01:30.810 --> 00:01:36.150 what we want to talk about tonight is social 00:01:36.150 --> 00:01:43.000 media and how it can impact lawn care business 00:01:43.000 --> 00:01:47.480 So with that being said I want to introduce you 00:01:47.480 --> 00:01:50.019 to my friend Cornell Mack. Thank you for being 00:01:50.019 --> 00:02:05.560 on the show Well in tonight's episode we want 00:02:05.560 --> 00:02:13.740 to talk about social media and I wanna ask you, 00:02:13.979 --> 00:02:18.039 when did you get serious about social media? 00:02:22.620 --> 00:02:28.139 When did I get serious about it? I can't say 00:02:28.139 --> 00:02:31.879 that I've actually been serious about it, if 00:02:31.879 --> 00:02:35.740 I'm being honest. I've seen people who are serious 00:02:35.740 --> 00:02:37.759 about it. I don't think that I'm on that level 00:02:37.759 --> 00:02:41.560 yet. But when it became important to me to at 00:02:41.560 --> 00:02:45.319 least try to be a part of the things I was seeing 00:02:45.319 --> 00:02:48.259 on social media, whether it was YouTube, Instagram, 00:02:48.419 --> 00:02:53.719 TikTok or podcasts and whatever case, maybe probably 00:02:53.719 --> 00:02:58.780 two thousand twenty late two thousand twenty 00:02:58.780 --> 00:03:01.419 three maybe and in two thousand twenty four. 00:03:01.740 --> 00:03:05.879 But like I said, I mean, I still have the little. 00:03:06.800 --> 00:03:09.539 I don't know, creator block. I guess you could 00:03:09.539 --> 00:03:12.099 say so. The people who are serious about it, 00:03:12.120 --> 00:03:16.180 I feel like are creating videos constantly and 00:03:16.180 --> 00:03:19.860 I feel like I could do better at that. So I guess 00:03:19.860 --> 00:03:25.919 2043. In your opinion, why does social media 00:03:25.919 --> 00:03:33.840 matter to a lawn care business? It depends on 00:03:33.840 --> 00:03:37.919 what the goals are. So it matters. in the lawn 00:03:37.919 --> 00:03:41.199 care business because it gives you social proof. 00:03:41.259 --> 00:03:45.580 People are visual whenever it comes to what they 00:03:45.580 --> 00:03:48.159 like. So if they can see something rather than 00:03:48.159 --> 00:03:50.120 hear about it, if they can see it with their 00:03:50.120 --> 00:03:52.479 own eyes, then they believe it. And so on social 00:03:52.479 --> 00:03:55.479 media, you can put your work out there for the 00:03:55.479 --> 00:03:58.240 world to see. I think that that's the best way 00:03:58.240 --> 00:04:01.659 to actually get a new customer is to show what 00:04:01.659 --> 00:04:04.669 you can actually do. When it comes to social 00:04:04.669 --> 00:04:10.229 media on a more person -to -person level, it's 00:04:10.229 --> 00:04:14.830 important because of, especially for business 00:04:14.830 --> 00:04:17.170 owners, I think it's important because it's very 00:04:17.170 --> 00:04:20.250 lonely when you become an entrepreneur, especially 00:04:20.250 --> 00:04:22.290 if you're the first around you or you may be 00:04:22.290 --> 00:04:24.149 the first in your friends group or maybe the 00:04:24.149 --> 00:04:26.569 first in your family. You have no one to talk 00:04:26.569 --> 00:04:29.750 to and people can't understand what you're going 00:04:29.750 --> 00:04:32.420 through in a different... Mind shifts that are 00:04:32.420 --> 00:04:35.019 happening when you become a new entrepreneur 00:04:35.019 --> 00:04:37.959 So getting on social media gives you access to 00:04:37.959 --> 00:04:40.800 people who are doing more than you people who 00:04:40.800 --> 00:04:44.519 are where you would like to be and it also is 00:04:44.519 --> 00:04:47.100 a place where you can meet people who are where 00:04:47.100 --> 00:04:49.079 you're at so that you guys can grow together 00:04:49.079 --> 00:04:53.920 so social media in my opinion is One of the most 00:04:53.920 --> 00:04:56.579 important things that we all need to be a part 00:04:56.579 --> 00:05:00.800 of once we have a business In my opinion your 00:05:00.800 --> 00:05:03.319 personal social media I mean friends and family 00:05:03.319 --> 00:05:06.060 that's cool, but that's not really for the world 00:05:06.060 --> 00:05:08.459 But your business is for the world and being 00:05:08.459 --> 00:05:14.939 on social media opens the door to the world I 00:05:14.939 --> 00:05:20.680 heard you on the green industry podcast And you 00:05:20.680 --> 00:05:25.899 were talking about how you felt like every business 00:05:25.899 --> 00:05:29.660 ought to be on social media Can you elaborate 00:05:29.660 --> 00:05:59.920 on that for us? So it's important to be on social 00:05:59.920 --> 00:06:02.819 media because if you keep your brand small and 00:06:02.819 --> 00:06:07.100 local, you really limit yourself and what you 00:06:07.100 --> 00:06:09.920 can achieve. But being on social media, the importance 00:06:09.920 --> 00:06:12.740 of it is, again, like I said earlier, it opens 00:06:12.740 --> 00:06:16.120 the door to the world and it opens the ability 00:06:16.120 --> 00:06:19.019 for you to create a brand for yourself. Once 00:06:19.019 --> 00:06:21.439 you create a brand for yourself, whether it's... 00:06:21.449 --> 00:06:25.009 big like Coca -Cola or Pepsi or McDonald's, or 00:06:25.009 --> 00:06:27.449 whether it's small like McLandscaping or Lawn 00:06:27.449 --> 00:06:31.449 Care, creating a brand is how I believe we are 00:06:31.449 --> 00:06:35.149 gonna go into our future. So I want the brand 00:06:35.149 --> 00:06:38.589 to be as big as it can be, as big as I can handle, 00:06:38.970 --> 00:06:41.389 if that makes sense, as I can handle comfortably. 00:06:42.589 --> 00:06:46.610 But it's important because without people knowing 00:06:46.610 --> 00:06:52.129 who you are, then you can't make money. As simple 00:06:52.129 --> 00:06:58.430 as that. Well, I've been on social media, Instagram, 00:06:58.689 --> 00:07:08.269 TikTok, Facebook for maybe three years. And I've 00:07:08.269 --> 00:07:13.050 had a hard time getting followers. I mean, I've 00:07:13.050 --> 00:07:15.889 got a couple thousand followers, but I think 00:07:15.889 --> 00:07:20.829 I've somehow plateaued. And I'm not sure what 00:07:20.829 --> 00:07:26.970 I need to do to change that. Can you give anyone 00:07:26.970 --> 00:07:31.910 some advice on how you do your reels or your 00:07:31.910 --> 00:07:36.910 your posters? And you know, what do you try to 00:07:36.910 --> 00:07:40.529 post and and and when and how do you post it? 00:07:41.250 --> 00:07:46.319 So now I'm starting to. Actually see what works 00:07:46.319 --> 00:07:48.259 I've been doing it kind of long enough. I have 00:07:48.259 --> 00:07:52.879 enough Social media videos and reels and posts 00:07:52.879 --> 00:07:55.680 to see kind of what works for me. I don't know 00:07:55.680 --> 00:07:57.579 what works for other people, but what works for 00:07:57.579 --> 00:08:02.959 me is Helping other people in a genuine way if 00:08:02.959 --> 00:08:07.220 you if Andy you've met me in person I'm not special 00:08:07.220 --> 00:08:10.279 at all. I don't believe I'm just a regular guy 00:08:10.279 --> 00:08:16.410 so To create that feeling on Social media is 00:08:16.410 --> 00:08:18.810 how you grow people want to connect with one 00:08:18.810 --> 00:08:22.269 another so for me personally I don't necessarily 00:08:22.269 --> 00:08:24.870 have a posting schedule. I don't really know 00:08:24.870 --> 00:08:28.029 what to post. I remember when I was young I played 00:08:28.029 --> 00:08:32.070 football I had a friend of mine. He I was really 00:08:32.070 --> 00:08:34.549 good at elusive. I used to wear Barry Sanders 00:08:34.549 --> 00:08:39.169 Jersey I was really good at like I said being 00:08:39.169 --> 00:08:41.809 elusive and juking people my friend asked me 00:08:41.809 --> 00:08:44.980 he said how do you know? When to make the move 00:08:44.980 --> 00:08:49.100 and I was like, I don't know I just I kind of 00:08:49.100 --> 00:08:53.220 just know Like what like when I can't explain 00:08:53.220 --> 00:08:57.080 how I know or it's just an instinct for me personally, 00:08:57.080 --> 00:09:03.259 I don't have a like a plan really, it's just 00:09:03.259 --> 00:09:07.559 whatever is on my heart and then once Something's 00:09:07.559 --> 00:09:10.539 on my heart. I can talk about it how I actually 00:09:10.539 --> 00:09:13.330 feel about it And then I just say that to the 00:09:13.330 --> 00:09:16.970 camera, if that makes sense. And that doesn't 00:09:16.970 --> 00:09:20.169 happen all the time. So if I don't feel that 00:09:20.169 --> 00:09:24.309 way, then I just can't post. And that's unfortunate 00:09:24.309 --> 00:09:26.610 sometimes, and maybe it's a skill I can work 00:09:26.610 --> 00:09:31.149 on. But when it comes to an overall plan, it's 00:09:31.149 --> 00:09:33.549 really not a plan, it's really a connection. 00:09:34.230 --> 00:09:36.870 So if I feel like I'm doing something that can 00:09:36.870 --> 00:09:38.970 help me to connect with someone else, maybe someone 00:09:38.970 --> 00:09:40.629 might be going through something, maybe I'll 00:09:40.629 --> 00:09:44.240 record that. post it if I don't feel something 00:09:44.240 --> 00:09:47.799 like that and I don't post and I think that is 00:09:47.799 --> 00:09:51.259 the for me it's what works for me that's the 00:09:51.259 --> 00:09:54.320 best way I can be authentic and on social media 00:09:54.320 --> 00:09:56.220 again like I said since it's about connection 00:09:56.220 --> 00:09:59.039 people don't want fake connection they don't 00:09:59.039 --> 00:10:02.279 want to see someone who's acting and I'm never 00:10:02.279 --> 00:10:06.870 acting it's really me so if I can't convey that 00:10:06.870 --> 00:10:09.370 on the camera or don't feel like that if it feels 00:10:09.370 --> 00:10:11.169 like I'm trying to say what I think people want 00:10:11.169 --> 00:10:14.309 to hear rather than what is then I won't post 00:10:14.309 --> 00:10:17.629 it and so if videos don't come out it's because 00:10:17.629 --> 00:10:20.289 that's how it is I don't want to feel like an 00:10:20.289 --> 00:10:24.730 actor on here so yeah I hope that answered your 00:10:24.730 --> 00:10:27.850 question sure when it comes to plateau and I 00:10:27.850 --> 00:10:33.809 think that we it's about finding people and helping 00:10:33.809 --> 00:10:36.730 people So if you can do that on social media, 00:10:36.889 --> 00:10:38.809 then I think you're going to be aware when it 00:10:38.809 --> 00:10:42.730 comes to social media. Well, I had a YouTube 00:10:42.730 --> 00:10:49.190 short kind of explode a week ago and got 40 ,000 00:10:49.190 --> 00:10:54.230 views. And then I had a Facebook real explode 00:10:54.230 --> 00:11:03.149 with 463 ,000, something like that. So I have 00:11:03.230 --> 00:11:06.990 periodically these reels it just do really well 00:11:06.990 --> 00:11:13.590 but most minor a thousand views or less so i 00:11:13.590 --> 00:11:20.649 guess it's frustrating so i want to try to encourage 00:11:20.649 --> 00:11:26.169 those who are frustrated those who are out here 00:11:26.169 --> 00:11:30.970 working hard every day and trying to grow their 00:11:30.970 --> 00:11:38.899 social media So what platform would you recommend 00:11:38.899 --> 00:11:43.460 someone to use above other platforms if you if 00:11:43.460 --> 00:11:48.940 you know what I mean? Yeah, so whatever is the 00:11:48.940 --> 00:11:51.679 easiest for you to do that's the one I would 00:11:51.679 --> 00:11:57.120 go with and when you You mentioned not getting 00:11:57.120 --> 00:12:00.419 a lot of views under a thousand views over a 00:12:00.419 --> 00:12:04.539 thousand views I recently seen some reels where 00:12:04.539 --> 00:12:06.779 people were talking about this, and this one 00:12:06.779 --> 00:12:10.059 guy I seen on a reel, he said, the thing that 00:12:10.059 --> 00:12:14.179 you just posted got 17 views, right? And you're 00:12:14.179 --> 00:12:16.720 disappointed in that. He is like, imagine if 00:12:16.720 --> 00:12:19.840 17 people was trying to fight you at one time, 00:12:20.539 --> 00:12:25.000 how many that actually is. So I think that if 00:12:25.000 --> 00:12:28.440 you focus on what's gonna help people, then that 00:12:28.440 --> 00:12:33.139 will, the views will come organically. And don't 00:12:33.139 --> 00:12:35.460 be discouraged. Whenever Cedric and I first started 00:12:35.460 --> 00:12:37.740 Loan Care Power Moves, our podcast that we do 00:12:37.740 --> 00:12:43.799 together, one person watched, just one. And I 00:12:43.799 --> 00:12:47.620 was so excited about that one person. I called 00:12:47.620 --> 00:12:49.480 Cedric afterwards and was like, yo, we gotta 00:12:49.480 --> 00:12:52.960 keep doing this. So a person was watching us 00:12:52.960 --> 00:12:55.919 and it was just one. So don't be discouraged 00:12:55.919 --> 00:12:59.600 by a little bit of use, right? You gotta do what 00:12:59.600 --> 00:13:02.360 you have to do before you can become Mr. Beast, 00:13:02.940 --> 00:13:05.480 you know just become that most people don't maybe 00:13:05.480 --> 00:13:07.620 some people have had success right out of the 00:13:07.620 --> 00:13:11.460 gate I mean I kind of My first video had 12 ,000 00:13:11.460 --> 00:13:14.100 views. So it was like put a battery in my back 00:13:14.100 --> 00:13:16.580 to make me want to do it But if you but then 00:13:16.580 --> 00:13:19.539 the next one got 200 views and I was just as 00:13:19.539 --> 00:13:22.899 excited so be excited that people even want to 00:13:22.899 --> 00:13:24.919 watch your stuff be excited that people want 00:13:24.919 --> 00:13:29.529 to subscribe to your channel and cultivate those 00:13:29.529 --> 00:13:31.690 relationships because social media is nothing 00:13:31.690 --> 00:13:36.250 but connectivity to someone so that people know 00:13:36.250 --> 00:13:39.330 that you exist. What was the actual question 00:13:39.330 --> 00:13:41.210 though Andy? I'm sorry I went off on a tangent 00:13:41.210 --> 00:13:46.049 there. How would you encourage someone to not 00:13:46.049 --> 00:13:50.190 give up and to keep posting if they're not getting 00:13:50.190 --> 00:13:54.830 views? For that specific reason man. If you're 00:13:54.830 --> 00:13:59.409 not getting views There's a reason for that. 00:13:59.549 --> 00:14:02.009 So if you're not getting views, there's something 00:14:02.009 --> 00:14:04.470 wrong with the video Maybe it's how you sound. 00:14:04.549 --> 00:14:06.470 Maybe it's what you're doing. Maybe it's how 00:14:06.470 --> 00:14:08.730 you're starting the videos. I see a lot of people 00:14:08.730 --> 00:14:14.090 and We are in a our attention spans are so short 00:14:14.090 --> 00:14:16.830 now that if you don't start your video and be 00:14:16.830 --> 00:14:20.409 talking immediately or showing something Immediately 00:14:20.409 --> 00:14:23.750 people are scrolling off and the algorithms only 00:14:23.750 --> 00:14:27.299 care that people watch more than 10 seconds, 00:14:27.460 --> 00:14:31.240 more than 30 seconds, you know, so if you start 00:14:31.240 --> 00:14:33.940 your video off in the first five seconds, you're 00:14:33.940 --> 00:14:37.000 saying nothing. Well, that's why you're not getting 00:14:37.000 --> 00:14:39.360 views. The people show that they don't want to 00:14:39.360 --> 00:14:41.299 see it in the algorithms like, yeah, so we're 00:14:41.299 --> 00:14:43.539 just going to shoot this one off to the side. 00:14:43.539 --> 00:14:47.220 But if you just move, cut that part off at the 00:14:47.220 --> 00:14:50.600 beginning that is saying nothing and start immediately 00:14:50.600 --> 00:14:53.580 with talking or start immediately with visuals 00:14:53.580 --> 00:14:57.389 on your thing of whatever it is and give value 00:14:57.389 --> 00:15:01.450 second one that will help you get views people 00:15:01.450 --> 00:15:04.889 again they start off they're looking at the camera 00:15:04.889 --> 00:15:07.330 or they're doing something else and the person's 00:15:07.330 --> 00:15:10.470 like i don't have time for this i got a second 00:15:10.470 --> 00:15:13.929 so if you want to get views make sure you focus 00:15:13.929 --> 00:15:17.590 on the things that you see that are not getting 00:15:17.590 --> 00:15:22.009 views and also us as humans we have uh hero syndrome 00:15:23.070 --> 00:15:26.210 So everything that I see, I'm like, yeah, I think 00:15:26.210 --> 00:15:29.169 this is good. I know that person should see that. 00:15:29.429 --> 00:15:32.809 But if I watch it myself and I'm bored, then 00:15:32.809 --> 00:15:36.470 the viewer was bored 30 seconds ago. So you got 00:15:36.470 --> 00:15:38.710 to cut out all the stuff and think about the 00:15:38.710 --> 00:15:42.389 viewer over our own selfish needs, because it's 00:15:42.389 --> 00:15:44.330 not about us. It's about the person who's holding 00:15:44.330 --> 00:15:47.629 the phone or the clicker in their hand. I call 00:15:47.629 --> 00:15:51.490 it a clicker, I'm old. The remote control. in 00:15:51.490 --> 00:15:54.289 their hand on watching YouTube on TV or Instagram 00:15:54.289 --> 00:15:57.129 or however they're watching their stuff. So don't 00:15:57.129 --> 00:16:01.549 be discouraged. Just focus on learning the game. 00:16:02.210 --> 00:16:06.610 I'm not big by any stretch on social media, but 00:16:06.610 --> 00:16:10.110 I am learning the game. So my videos are getting 00:16:10.110 --> 00:16:14.389 better. My thumbnails, my titles, the topics. 00:16:15.169 --> 00:16:18.389 What do you do for the psychology of people by 00:16:18.389 --> 00:16:20.990 learning? because I'm posting, whether someone 00:16:20.990 --> 00:16:23.610 views it or not. I did one video, it gets 10 00:16:23.610 --> 00:16:27.250 ,000 views. I do another video, it gets 220 views, 00:16:28.309 --> 00:16:31.529 right? And I'm not discouraged or encouraged 00:16:31.529 --> 00:16:34.470 either way. It's just a little more work. If 00:16:34.470 --> 00:16:36.149 something gets 10 ,000 views, I might have to 00:16:36.149 --> 00:16:39.669 respond to 200 comments. If something gets 200 00:16:39.669 --> 00:16:41.570 views, I don't have to respond to any comments. 00:16:42.250 --> 00:16:44.570 So it's like, you know, but don't be discouraged, 00:16:44.750 --> 00:16:48.779 man. This is just, it should be fun. This should 00:16:48.779 --> 00:16:52.100 all be fun. But what is your favorite platform? 00:16:54.039 --> 00:16:59.539 YouTube. YouTube is my favorite. It can be a 00:16:59.539 --> 00:17:02.559 little more difficult if you want to edit videos 00:17:02.559 --> 00:17:04.759 and do all of that, or you can just shoot raw 00:17:04.759 --> 00:17:08.319 footage. But again, people's attention spans 00:17:08.319 --> 00:17:12.059 are small, so you want to cut out all the bull 00:17:12.059 --> 00:17:14.980 crap and just put the stuff that you think is 00:17:14.980 --> 00:17:17.759 good. and work on that, but YouTube to me is 00:17:17.759 --> 00:17:20.940 the best because a YouTube long form. There's 00:17:20.940 --> 00:17:23.500 a lot of people who are out doing vertical videos, 00:17:23.680 --> 00:17:26.859 TikToks, YouTube shorts, Instagram Reels, Facebook 00:17:26.859 --> 00:17:30.339 Reels, whatever other thing you can do vertical 00:17:30.339 --> 00:17:32.880 video on. There's people doing that and that's 00:17:32.880 --> 00:17:37.220 fine, but the long form videos, when we just 00:17:37.220 --> 00:17:41.799 speak on getting money from AdSense. Right, so 00:17:41.799 --> 00:17:43.819 you get paid per thousand views once you get 00:17:43.819 --> 00:17:45.880 monetized on any of the platforms is how it works 00:17:45.880 --> 00:17:50.259 for all of them but on YouTube long form videos 00:17:50.259 --> 00:17:56.519 for Me and my the content that I make My CPM 00:17:56.519 --> 00:17:58.660 or is it I don't know if it's CPM or RPM which 00:17:58.660 --> 00:18:02.859 one the actual creator gets But it's like between 00:18:02.859 --> 00:18:05.779 eight and fourteen dollars per thousand views 00:18:05.779 --> 00:18:09.079 depending on what the video is about whereas 00:18:09.939 --> 00:18:14.500 for short on any of the platforms it could be 00:18:14.500 --> 00:18:19.920 from a penny to You know 50 cent or maybe a dollar 00:18:19.920 --> 00:18:26.500 so It takes a less amount least It takes less 00:18:26.500 --> 00:18:30.319 views to make more money on YouTube than it does 00:18:30.319 --> 00:18:33.519 on those smaller platforms, but they're all important 00:18:33.519 --> 00:18:36.680 so YouTube just happens to be the one that I 00:18:36.680 --> 00:18:41.750 like personally the best I have noticed YouTube, 00:18:41.750 --> 00:18:46.109 I get more followers or more views than I do 00:18:46.109 --> 00:18:52.569 on other platforms. I can post a short and just 00:18:52.569 --> 00:18:55.190 in a matter of a few minutes, it's got five or 00:18:55.190 --> 00:19:00.029 six, 700 views and it'll go over a thousand almost 00:19:00.029 --> 00:19:08.049 every short that I post. So, let me ask you this. 00:19:08.319 --> 00:19:14.240 Has social media had a direct impact on Mac's 00:19:14.240 --> 00:19:19.400 landscaping and lawn care? On the business as 00:19:19.400 --> 00:19:24.220 well, it has through Google searches and SEO 00:19:24.220 --> 00:19:26.660 because I'm on YouTube and YouTube is owned by 00:19:26.660 --> 00:19:28.920 Google. So when someone puts in Mac landscaping 00:19:28.920 --> 00:19:32.839 and lawn care, it pops up immediately. Like it's 00:19:32.839 --> 00:19:35.819 the first thing because of the SEO. I have, you 00:19:35.819 --> 00:19:39.900 know, I think. like 24, 25, like Google reviews 00:19:39.900 --> 00:19:42.579 for the business. So when people are gonna do 00:19:42.579 --> 00:19:45.279 their research, social media has helped me because 00:19:45.279 --> 00:19:47.680 people get to see who is coming to their property. 00:19:47.759 --> 00:19:51.140 They get to see my personality. They get to know 00:19:51.140 --> 00:19:54.220 who I am. They can really research me. So it 00:19:54.220 --> 00:19:58.799 gives, we are all search based now. So like when 00:19:58.799 --> 00:20:00.900 someone is searching for something, how do they 00:20:00.900 --> 00:20:04.700 decide whether or not to go with you or to go 00:20:04.700 --> 00:20:09.259 with the next person? Well, if the person that, 00:20:09.279 --> 00:20:11.720 when they go on Google and they hit lawn care 00:20:11.720 --> 00:20:15.279 near me, because of all of the stuff that I'm 00:20:15.279 --> 00:20:18.299 doing on social media, that is gonna help Google 00:20:18.299 --> 00:20:21.180 be like, yeah, let me put him up here. Now, once 00:20:21.180 --> 00:20:24.299 they put me up here, and let's just say I'm three 00:20:24.299 --> 00:20:28.579 and the next person's four, right? And they're 00:20:28.579 --> 00:20:30.880 choosing between us two because one and two didn't 00:20:30.880 --> 00:20:33.180 answer the phone. We answered the phone. But 00:20:33.180 --> 00:20:36.720 now they can go on Google, they can go on ChatGPT. 00:20:36.829 --> 00:20:41.650 and say, tell me about number four. That's anonymous, 00:20:41.869 --> 00:20:44.750 that's John Doe. And then tell me about Mac landscaping 00:20:44.750 --> 00:20:47.529 and lawn care. And when they tell them about 00:20:47.529 --> 00:20:50.210 me, it's gonna pull up everything that I'm, not 00:20:50.210 --> 00:20:53.130 just business stuff, but also everything else 00:20:53.130 --> 00:20:56.390 that I'm doing on social media. So if you, I 00:20:56.390 --> 00:20:59.150 mean, try, put your name in chat GPT, whoever 00:20:59.150 --> 00:21:01.910 you are, viewer, listener, and say, what do you 00:21:01.910 --> 00:21:05.359 know about me? and see what it says. When I ask 00:21:05.359 --> 00:21:09.980 what it knows about me, it says, podcaster, motivation, 00:21:10.579 --> 00:21:12.799 helps people, inspires people. So when people 00:21:12.799 --> 00:21:16.940 see that on the internet, they're like, oh, well, 00:21:17.119 --> 00:21:19.240 let me give this guy a shot. He seems like a 00:21:19.240 --> 00:21:22.200 really good person. And people want good people 00:21:22.200 --> 00:21:24.700 to be on their property. Does this make sense? 00:21:24.940 --> 00:21:27.579 So that's how it helps the business. That's how 00:21:27.579 --> 00:21:31.720 it has helped the business. And also when someone 00:21:31.720 --> 00:21:35.279 does put a request in when I shoot them back 00:21:35.279 --> 00:21:39.680 my estimate and I'm like card on file immediately 00:21:39.680 --> 00:21:41.559 I haven't talked to the person either by the 00:21:41.559 --> 00:21:45.420 way they went through the internet and got to 00:21:45.420 --> 00:21:48.539 me I never spoke to them I sent them an estimate 00:21:48.539 --> 00:21:52.039 and they have to put their card on file and pay 00:21:52.039 --> 00:21:55.519 a deposit to even get on a schedule and they 00:21:55.519 --> 00:21:58.220 are like cool with it because I have a big social 00:21:58.220 --> 00:22:00.319 media well a bigger social media presence than 00:22:00.319 --> 00:22:04.269 most people in my area So now it gives me some 00:22:04.269 --> 00:22:08.369 credibility like oh we can trust So that's how 00:22:08.369 --> 00:22:10.970 social media has helped like the bit on the business 00:22:10.970 --> 00:22:14.390 side of things on the social side of things It's 00:22:14.390 --> 00:22:17.109 like, you know, it makes me want to help other 00:22:17.109 --> 00:22:19.450 people because I was helped with social media 00:22:19.450 --> 00:22:22.450 and I have people I'm sure you felt this Andy 00:22:22.450 --> 00:22:24.930 you have people come up and they're like and 00:22:24.930 --> 00:22:28.269 X episode helped me or this video helped me or 00:22:28.269 --> 00:22:30.210 I even started my business because I heard you 00:22:30.210 --> 00:22:33.289 talking about it on the lawn hustle Andy, you 00:22:33.289 --> 00:22:35.789 know, and you're like, yeah, this is it's good. 00:22:35.789 --> 00:22:38.849 So it has a good impact on my on myself as well, 00:22:38.849 --> 00:22:40.390 because, you know, you're doing something to 00:22:40.390 --> 00:22:44.289 help the world, if that makes sense. That's good. 00:22:45.470 --> 00:22:49.069 Well, do you video every day when you're out 00:22:49.069 --> 00:22:57.170 working? No. Again. I probably have to push through 00:22:57.170 --> 00:23:00.400 this feeling, but I have to really feel it. to 00:23:00.400 --> 00:23:03.940 be able to record and I'm not always feeling 00:23:03.940 --> 00:23:06.480 it. So like, I just took like a two month break 00:23:06.480 --> 00:23:09.880 off posting videos. I do my live show on Mondays 00:23:09.880 --> 00:23:12.440 and Wednesdays every week at 9 p .m. Eastern 00:23:12.440 --> 00:23:14.519 on the Attack on Mack on Monday and then Long 00:23:14.519 --> 00:23:17.420 Hair Power moves on Wednesday. But when it comes 00:23:17.420 --> 00:23:22.160 to the video part is more being creative. So 00:23:22.160 --> 00:23:24.539 when just like right now, Andy, me and you are 00:23:24.539 --> 00:23:27.630 talking. It's me and Cedric talking or on Monday. 00:23:27.630 --> 00:23:30.569 It's me talking to either a guest on the show 00:23:30.569 --> 00:23:36.089 or talking to the live viewer audience for a 00:23:36.089 --> 00:23:40.690 video it's more creative so because You have 00:23:40.690 --> 00:23:43.490 to be creative because there's not someone actually 00:23:43.490 --> 00:23:47.349 commenting back. I can't there's no real time 00:23:47.349 --> 00:23:50.130 Knowing that this is helping someone so when 00:23:50.130 --> 00:23:53.390 I'm doing these shows like this or my shows people 00:23:53.390 --> 00:23:55.869 are like comment oh fire or there you can see 00:23:55.869 --> 00:23:57.769 the heart emojis they're actually happening in 00:23:57.769 --> 00:23:59.849 real time so you know you're helping someone 00:23:59.849 --> 00:24:03.170 and that makes it a lot easier to do whenever 00:24:03.170 --> 00:24:07.029 i pull the camera out i'm like having to imagine 00:24:07.029 --> 00:24:10.630 the person on the other side and be able to talk 00:24:10.630 --> 00:24:12.410 to them like they're sitting in the truck with 00:24:12.410 --> 00:24:14.869 me or on the motor or out at the in the field 00:24:14.869 --> 00:24:17.670 with me and that's a little bit harder for me 00:24:17.670 --> 00:24:21.079 so I don't record every day, and I'm sorry for 00:24:21.079 --> 00:24:22.920 the long -winded answer, but that's the reason. 00:24:23.559 --> 00:24:26.180 And if someone else is to start doing YouTube 00:24:26.180 --> 00:24:29.259 videos or whatever, maybe you'll understand what 00:24:29.259 --> 00:24:31.579 I'm talking about too. But again, that's something 00:24:31.579 --> 00:24:34.460 I gotta push through because I get DMs, Mac, 00:24:34.500 --> 00:24:37.039 when you gonna post another video, you know? 00:24:38.319 --> 00:24:40.859 But, and shop tours are a little bit harder to 00:24:40.859 --> 00:24:43.140 get during the season as well, because I'm working. 00:24:44.559 --> 00:24:55.269 That's it, so no. When you are filming and you're 00:24:55.269 --> 00:25:00.869 trying to record a video, how do you overcome 00:25:00.869 --> 00:25:07.890 the reservation? How do you just throw it out 00:25:07.890 --> 00:25:10.950 there and not worry about it? Do you think people 00:25:10.950 --> 00:25:15.869 put too much into it to really enjoy what they're 00:25:15.869 --> 00:25:19.890 doing? Or, you know, they're wanting to go viral. 00:25:20.009 --> 00:25:22.390 They're wanting to get a big hit. They're wanting 00:25:22.390 --> 00:25:27.190 to get noticed and get followers. Do people put 00:25:27.190 --> 00:25:30.829 too much pressure on themselves rather than just 00:25:30.829 --> 00:25:36.450 recording and seeing what happens? Yes. I think 00:25:36.450 --> 00:25:40.609 you can't be a performative actor. I'm not acting. 00:25:40.869 --> 00:25:44.730 So I'm just being myself. And if you can be yourself... 00:25:44.960 --> 00:25:47.579 that's gonna be the best way to be sustainable. 00:25:47.819 --> 00:25:50.160 If you have to act, you have to keep up a character 00:25:50.160 --> 00:25:52.279 all the time. It's hard to always be a character. 00:25:52.920 --> 00:25:57.079 So for me, I just do my best to, again, you have 00:25:57.079 --> 00:25:59.180 to imagine that someone's there so you don't 00:25:59.180 --> 00:26:02.220 get the real -time feedback of like this person 00:26:02.220 --> 00:26:04.140 asked the question and now we're just having 00:26:04.140 --> 00:26:08.039 a general conversation. But when it comes to 00:26:08.039 --> 00:26:12.660 like being authentic, it's just be yourself. 00:26:13.609 --> 00:26:16.029 if you're not acting and you're just being yourself, 00:26:16.150 --> 00:26:19.130 we're just having a conversation. No matter what 00:26:19.130 --> 00:26:21.569 you're doing in a video, the people who make 00:26:21.569 --> 00:26:24.269 the best videos are the ones you feel like they're 00:26:24.269 --> 00:26:28.329 just talking to you. Does that make sense? Yeah. 00:26:29.589 --> 00:26:34.069 It's easy to do if you're just yourself. It's 00:26:34.069 --> 00:26:36.089 hard to do if you're trying to play up a character. 00:26:37.009 --> 00:26:40.289 If you try to be Mr. Beast and you try to have 00:26:40.289 --> 00:26:45.089 all that energy, Well, I think he's being himself 00:26:45.089 --> 00:26:47.690 with all that energy. He ain't acting. So it's 00:26:47.690 --> 00:26:50.349 easy for him to be that way. But if you come 00:26:50.349 --> 00:26:52.250 into lawn care and you're trying to be this, 00:26:52.410 --> 00:26:54.230 well, when we see you at Equip Expo, you got 00:26:54.230 --> 00:26:56.970 to be that same person. And if that's not really 00:26:56.970 --> 00:27:00.089 you, that's exhausting. And that makes you want 00:27:00.089 --> 00:27:03.029 to quit. But I'm just being me. So when I pull 00:27:03.029 --> 00:27:05.170 the camera out, it's like, what's up, bro? How 00:27:05.170 --> 00:27:07.809 are you today? I'm having a great day. Me and 00:27:07.809 --> 00:27:10.809 Jack about to go out here and cut 24 yards. What's 00:27:10.809 --> 00:27:13.700 up, Jack? Now we're all together, we just having 00:27:13.700 --> 00:27:16.539 a good time. So that makes it easier for me, 00:27:16.599 --> 00:27:20.480 if that makes sense. But it ain't always easy 00:27:20.480 --> 00:27:24.039 to pull the camera out and, you know, because 00:27:24.039 --> 00:27:26.480 me and Jack like to be by ourselves. That's really 00:27:26.480 --> 00:27:29.500 how we are. So to pull the camera out and bring 00:27:29.500 --> 00:27:31.900 someone else in who is the world, this ain't 00:27:31.900 --> 00:27:34.319 even like some joker just sitting in the backseat. 00:27:34.319 --> 00:27:36.160 This is the world, but this is me and Captain 00:27:36.160 --> 00:27:39.680 Jack. And some days it's just for me and Captain 00:27:39.680 --> 00:27:43.730 Jack. So we ain't gonna record every day. Okay. 00:27:44.630 --> 00:27:46.950 Let's take a little break and hear a word from 00:27:46.950 --> 00:27:51.890 our new show sponsor, Eartha Pro. Tired of chasing 00:27:51.890 --> 00:27:55.289 payments and losing track of jobs? Eartha Pro 00:27:55.289 --> 00:27:57.750 back office software makes it simple for solo 00:27:57.750 --> 00:28:00.670 guys and small lawn care and landscaping crews. 00:28:01.309 --> 00:28:04.529 Schedule, invoice and organize all in the same 00:28:04.529 --> 00:28:07.130 place. We also have a mobile app and integrate 00:28:07.130 --> 00:28:10.170 into QuickBooks. Sign up at EarthaPro .com with 00:28:10.170 --> 00:28:14.049 promo code TheLawnHustle11 for a $50 Amazon gift 00:28:14.049 --> 00:28:18.190 card, 10 % off and personalized onboarding. EarthaPro, 00:28:18.349 --> 00:28:20.470 you run the outside work, we run the office. 00:28:22.470 --> 00:28:26.710 Okay, we're back with Cornell Mack, Mack's landscaping 00:28:26.710 --> 00:28:31.190 and lawn care. And we're talking about social 00:28:31.190 --> 00:28:37.099 media and how it has impacted. lawn care businesses 00:28:37.099 --> 00:28:41.319 and what it can do for you. Let me ask you this 00:28:41.319 --> 00:28:48.319 question. What lessons have you learned the hard 00:28:48.319 --> 00:29:03.839 way with content? Be yourself. Like when I first 00:29:03.839 --> 00:29:08.740 started, Again, I had to make up a person that 00:29:08.740 --> 00:29:12.519 I'm talking to. But the content that I create 00:29:12.519 --> 00:29:14.920 is more business owner to business owner. It 00:29:14.920 --> 00:29:18.200 ain't really entertainment. It just is maybe 00:29:18.200 --> 00:29:20.480 entertaining to a business owner who's watching 00:29:20.480 --> 00:29:22.279 this because they want to learn or because they 00:29:22.279 --> 00:29:24.500 want to hang out and see what we're doing on 00:29:24.500 --> 00:29:43.299 a daily basis. What did you ask me? You forgot 00:29:43.299 --> 00:29:47.279 to? I forgot where I was going with that. You 00:29:47.279 --> 00:29:51.579 asked me about content. Oh, the biggest... Yeah, 00:29:51.640 --> 00:29:54.579 what lessons have you learned? What lessons did 00:29:54.579 --> 00:29:58.599 I learn? So when I first started out, I had to 00:29:58.599 --> 00:30:01.200 imagine who I was talking to. So I had a lot 00:30:01.200 --> 00:30:03.859 of like extra energy. Like I said, you got to 00:30:03.859 --> 00:30:06.200 be yourself. So I ain't out here bouncing off 00:30:06.200 --> 00:30:09.460 the walls. And I was watching the videos with 00:30:09.460 --> 00:30:12.920 my wife at the beginning. I'm not sure she watches 00:30:12.920 --> 00:30:16.579 them now. I don't expect her to watch every video 00:30:16.579 --> 00:30:19.200 that comes out. But we would watch them together 00:30:19.200 --> 00:30:22.819 to see what does she think? She doesn't care 00:30:22.819 --> 00:30:26.000 about lawn care. So she's watching from an outside 00:30:26.000 --> 00:30:28.859 perspective. And then I can get a good feel. 00:30:28.980 --> 00:30:32.779 And then she's going to be really, really constructive 00:30:32.779 --> 00:30:36.539 when it comes to the criticism. So. We were watching 00:30:36.539 --> 00:30:38.559 the video one day and she was like, I don't like 00:30:38.559 --> 00:30:41.759 this. I don't like how you're acting. And I said, 00:30:41.799 --> 00:30:44.500 what you mean? I'm not acting. And she was like, 00:30:44.740 --> 00:30:49.299 that ain't you. And I was like, that is me. Like, 00:30:49.539 --> 00:30:51.099 you're not out there with me. And she's like, 00:30:51.240 --> 00:30:56.160 no, that's not you. Like, you're just, you're 00:30:56.160 --> 00:31:00.019 too amped up. And I was like, hmm. And I sat 00:31:00.019 --> 00:31:02.200 back and I watched it and I thought to myself, 00:31:03.539 --> 00:31:07.609 she's right. She's right. Let me let me just 00:31:07.609 --> 00:31:10.430 take a deep breath You get excited when you start 00:31:10.430 --> 00:31:12.769 to create the videos and so the excitement isn't 00:31:12.769 --> 00:31:17.410 fake, but it's like Tone it down a little bit 00:31:17.410 --> 00:31:19.509 because that you don't want to have to portray 00:31:19.509 --> 00:31:21.529 that all the time So when you see me at equip 00:31:21.529 --> 00:31:25.069 expo, I want you to think you I'm gonna be like, 00:31:25.089 --> 00:31:27.849 oh What's going on? You know all this because 00:31:27.849 --> 00:31:30.210 it ain't like that in real life. So then I realized 00:31:30.210 --> 00:31:32.579 all right Let me just talk to the person Because 00:31:32.579 --> 00:31:34.940 when we are here face to face, and I'm out here 00:31:34.940 --> 00:31:37.019 screaming in your face, like that wouldn't be 00:31:37.019 --> 00:31:39.319 how we really would be. So I want the content 00:31:39.319 --> 00:31:43.619 to reflect the real person that you're gonna 00:31:43.619 --> 00:31:46.960 meet. So the lesson that I had to learn, and 00:31:46.960 --> 00:31:49.400 it was good that it was my wife. It was hard 00:31:49.400 --> 00:31:52.779 to hear, but I don't trust anybody more than 00:31:52.779 --> 00:31:55.359 I trust her. So when she's telling me like, no, 00:31:55.380 --> 00:31:57.500 that's not you, it's like, all right, let me 00:31:57.500 --> 00:32:00.539 listen to that because she's a viewer who's not. 00:32:01.319 --> 00:32:04.500 she has no stake in the game. And she should 00:32:04.500 --> 00:32:08.980 be biased towards me. So for her to have the 00:32:08.980 --> 00:32:13.279 love to be able to tell me, no, just tone it 00:32:13.279 --> 00:32:16.279 down. You're doing too much. I think that was 00:32:16.279 --> 00:32:18.460 the biggest lesson, was I wasn't being authentic 00:32:18.460 --> 00:32:22.740 as authentic as I should have been, or as I could 00:32:22.740 --> 00:32:28.539 have been. That's good. Well, if you - Could 00:32:28.539 --> 00:32:31.900 give advice to a person that is just wanting 00:32:31.900 --> 00:32:36.359 to start they have no followers They're just 00:32:36.359 --> 00:32:44.839 starting What advice would you give them? Just 00:32:44.839 --> 00:32:48.359 create the videos Don't don't worry about what 00:32:48.359 --> 00:32:51.160 people think and if you feel like you're gonna 00:32:51.160 --> 00:32:54.839 struggle with that Then I would create five videos 00:32:54.839 --> 00:32:57.750 before you put anything out just create them 00:32:57.750 --> 00:33:01.049 and have them done and then put five videos out 00:33:01.049 --> 00:33:04.349 all at once. That way it doesn't give you any 00:33:04.349 --> 00:33:07.589 time to like let the first video put some doubt 00:33:07.589 --> 00:33:09.869 in your heart because that one didn't get views. 00:33:10.349 --> 00:33:13.150 Create five videos that will give you five good 00:33:13.150 --> 00:33:15.890 reps when you're like all right here here's five 00:33:15.890 --> 00:33:18.349 videos and then you have like a little test strip 00:33:18.349 --> 00:33:20.609 of five videos what here's what worked and here's 00:33:20.609 --> 00:33:23.009 what worked didn't work and try to make some 00:33:23.009 --> 00:33:26.670 that or you know Something that you're doing 00:33:26.670 --> 00:33:28.890 something that's gonna help someone and then 00:33:28.890 --> 00:33:30.950 a hybrid of what you're doing that could help 00:33:30.950 --> 00:33:35.329 someone Because again, no one cares about you 00:33:35.329 --> 00:33:37.910 as the creator. Nope. They don't people don't 00:33:37.910 --> 00:33:42.089 think I'm cool Something that I did may have 00:33:42.089 --> 00:33:46.390 helped them and That is what's cool They were 00:33:46.390 --> 00:33:48.950 helped by something that you did or something 00:33:48.950 --> 00:33:52.809 that you created right, so if you make something 00:33:52.809 --> 00:33:56.319 that's gonna help other people and Don't be so 00:33:56.319 --> 00:33:59.380 selfish and so egotistical to think that you're 00:33:59.380 --> 00:34:02.940 just so cool. Like I'm not going to be Tom Brady 00:34:02.940 --> 00:34:05.359 or Michael Jordan. I'm just going to be Cornell 00:34:05.359 --> 00:34:08.679 Mac, you know, and Cornell Mac can help people 00:34:08.679 --> 00:34:12.519 too. And so focus on helping someone else and 00:34:12.519 --> 00:34:14.960 then create those five videos in those three 00:34:14.960 --> 00:34:18.760 different ways. A hybrid of the two and then 00:34:18.760 --> 00:34:21.800 one of each or two of each and then the hybrid 00:34:21.800 --> 00:34:24.179 of the two. Put those videos out all at once. 00:34:24.539 --> 00:34:29.760 and then analyze, see what worked and what didn't 00:34:29.760 --> 00:34:33.599 work, and then get rid of the stuff that didn't 00:34:33.599 --> 00:34:36.980 work and make more of the stuff that did work, 00:34:37.219 --> 00:34:39.820 and then redo that same process again, and that 00:34:39.820 --> 00:34:42.239 will help you narrow down, I think, what's gonna 00:34:42.239 --> 00:34:47.019 work for you. Well, I wanna be mindful of your 00:34:47.019 --> 00:34:51.880 time. We've been going for about 30 minutes now. 00:34:53.960 --> 00:34:57.000 But I hear people say all the time you've got 00:34:57.000 --> 00:34:59.099 to be consistent you've got to be consistent 00:34:59.099 --> 00:35:04.440 you got to post consistently Have you found that 00:35:04.440 --> 00:35:09.539 to be true on your social media or you have to 00:35:09.539 --> 00:35:12.460 Post so many videos a week and be consistent 00:35:12.460 --> 00:35:22.340 with it, or is it just random for you? whether 00:35:22.340 --> 00:35:25.019 it's on a day of the week or if it's every day 00:35:25.019 --> 00:35:28.039 or if it's two days a week, whatever, whatever 00:35:28.039 --> 00:35:33.059 is consistent to you, do that. And then you can 00:35:33.059 --> 00:35:36.360 ramp up as you go, as you learn a process. But 00:35:36.360 --> 00:35:39.800 like for me, it's the only thing I've really 00:35:39.800 --> 00:35:43.219 been consistent on is the live shows. I haven't 00:35:43.219 --> 00:35:45.119 been consistent when it comes to posting vertical 00:35:45.119 --> 00:35:48.940 videos or YouTube videos. And the growth has 00:35:48.940 --> 00:35:51.880 still happened, but it's been slower. We can't 00:35:51.880 --> 00:35:59.679 expect to... If you go to a carnival game and 00:35:59.679 --> 00:36:01.920 you go to the basketball game, they're already 00:36:01.920 --> 00:36:05.019 rigged to begin with, right? But if you shoot 00:36:05.019 --> 00:36:09.239 one and you miss, you only gave yourself one 00:36:09.239 --> 00:36:14.019 shot. But if you pay $20 and you get 10 shots, 00:36:15.280 --> 00:36:18.500 there's more chances for you to win that prize. 00:36:19.260 --> 00:36:21.980 So... The more shots you put out there, the better 00:36:21.980 --> 00:36:25.599 chance you get at making one, right? And if you 00:36:25.599 --> 00:36:28.820 only put one shot out there, you got a 50 -50 00:36:28.820 --> 00:36:32.400 shot. And on social media, it's probably a 5 00:36:32.400 --> 00:36:37.280 % shot, a 10 -2 % shot. I don't know. So be as 00:36:37.280 --> 00:36:40.000 consistent as you can be. You don't have to be 00:36:40.000 --> 00:36:42.719 like everyone else. And you can work your way 00:36:42.719 --> 00:36:45.579 into something that works on a consistent basis 00:36:45.579 --> 00:36:48.000 for you. I make sure that I'm there for my live 00:36:48.000 --> 00:36:51.429 shows. Because that's the most connectivity. 00:36:51.630 --> 00:36:55.389 We're there. You can talk. We get to talk to 00:36:55.389 --> 00:36:58.190 one another. I can answer questions. People even 00:36:58.190 --> 00:37:02.170 come on the live show and talk directly to me 00:37:02.170 --> 00:37:04.849 or to us, Cedric and I, when we do it together. 00:37:05.829 --> 00:37:08.789 But when it comes to the videos and stuff, no, 00:37:08.869 --> 00:37:11.909 I haven't really been consistent. But I think 00:37:11.909 --> 00:37:15.849 that consistency is the best way to go. But consistency. 00:37:16.360 --> 00:37:19.800 Is whatever consistent is for you and then just 00:37:19.800 --> 00:37:24.119 make it that Does that make sense? Yes If if 00:37:24.119 --> 00:37:26.820 it's every day cool, but if you can only do every 00:37:26.820 --> 00:37:29.699 day for four days And then you then you don't 00:37:29.699 --> 00:37:31.940 do anything for two months and every day that 00:37:31.940 --> 00:37:34.579 wasn't gonna work for you But if those four videos 00:37:34.579 --> 00:37:37.480 were once a month, then you've been you're consistent, 00:37:37.659 --> 00:37:42.380 right? So what is consistent? It's whatever you 00:37:42.380 --> 00:37:46.670 can do consistently successfully for the longest 00:37:46.670 --> 00:37:49.449 period of time. And then once you get those reps, 00:37:49.530 --> 00:37:51.170 you're like, all right, let me add another video. 00:37:51.389 --> 00:37:53.989 So we did the lawn care power moves every Wednesday 00:37:53.989 --> 00:37:57.809 for a year and a half or so before I started 00:37:57.809 --> 00:38:01.050 on the attack with Mac. And now I'm doing two 00:38:01.050 --> 00:38:04.650 of those weeks. So, you know, we're consistent 00:38:04.650 --> 00:38:09.909 when it comes to that. Well, I'm a frequent listener 00:38:09.909 --> 00:38:16.579 to both you and Cedric's podcast and on the attack 00:38:16.579 --> 00:38:20.880 with Mac. I'm a fan of your content. I watch 00:38:20.880 --> 00:38:29.380 it. And you inspire me. You motivate me. So I 00:38:29.380 --> 00:38:32.880 appreciate that about you. I appreciate your 00:38:32.880 --> 00:38:36.960 friendship. To our listeners, where they can 00:38:36.960 --> 00:38:44.480 follow you. Where they can connect with you. 00:38:44.670 --> 00:38:51.289 And watch your content. Yeah, so the biggest 00:38:51.289 --> 00:38:53.829 platform right now is YouTube. That's Mac Landscaping 00:38:53.829 --> 00:38:57.630 and Lawn Care on YouTube. How to get in contact 00:38:57.630 --> 00:38:59.989 with me the easiest is probably on Instagram 00:38:59.989 --> 00:39:05.849 at mac underscore. And then I'm also on Facebook, 00:39:05.949 --> 00:39:08.710 Mac Landscaping and Lawn Care, TikTok, Mac Landscaping 00:39:08.710 --> 00:39:11.110 and Lawn Care. That's really what it is. M -A 00:39:11.110 --> 00:39:15.039 -C -K and you'll see my little caricature. caricature 00:39:15.039 --> 00:39:17.239 logo. That's how you'll know it's me. I'm the 00:39:17.239 --> 00:39:20.820 person who responds to everything. Yeah. And 00:39:20.820 --> 00:39:23.659 then I also do meetups. So down at Equip Expo 00:39:23.659 --> 00:39:27.320 this year, I'll be having the 2025 Winning Life 00:39:27.320 --> 00:39:29.940 meetup. You can sign up. I'll send Andy the Eventbrite 00:39:29.940 --> 00:39:32.420 link so he can put it down in the show description. 00:39:32.480 --> 00:39:34.599 But it's going to be at Burning Lanes on Wednesday 00:39:34.599 --> 00:39:38.219 night from 6 to 10 p .m. We'll be bowling. We 00:39:38.219 --> 00:39:41.719 got three games. The Strike Challenge. We got 00:39:41.719 --> 00:39:44.000 the Rock Paper Scissors Tournament and the Best 00:39:44.000 --> 00:39:46.599 Dressed Contest. It's free to attend. There's 00:39:46.599 --> 00:39:50.039 100 grab bags for the first 100 people that show 00:39:50.039 --> 00:39:54.039 up. I have door prizes. We'll be bowling. There's 00:39:54.039 --> 00:39:57.340 cash bar available, pool tables, pinball machines, 00:39:57.920 --> 00:40:01.780 foosball tables, arcade games, dart boards, and 00:40:01.780 --> 00:40:03.440 we'll be doing the Loan Care Power Moves live 00:40:03.440 --> 00:40:07.690 show from 9 to 10 p .m. following. the meetup. 00:40:08.210 --> 00:40:10.809 So that's how you can find me. And there's Onni 00:40:10.809 --> 00:40:13.690 Attack with Mac podcast, which is recorded every 00:40:13.690 --> 00:40:17.690 Monday night, 9 p .m. Eastern on YouTube, Instagram 00:40:17.690 --> 00:40:19.969 and Facebook. And then Lawn Care Power Moves 00:40:19.969 --> 00:40:22.730 podcast with Mac and Steel on Wednesday nights 00:40:22.730 --> 00:40:26.909 on Instagram. Also, Mac is being interviewed 00:40:26.909 --> 00:40:32.409 during the morning show at Equip B103. I believe 00:40:32.409 --> 00:40:36.539 it's the room. You want to attend this? It's 00:40:36.539 --> 00:40:40.760 some podcasters, and they're interviewing, and 00:40:40.760 --> 00:40:44.420 the room is packed full. There's doughnuts, bananas, 00:40:44.760 --> 00:40:51.019 coffee. And, you know, these events give you 00:40:51.019 --> 00:40:54.820 opportunities that you will never get if you 00:40:54.820 --> 00:40:59.739 don't attend. There's power in networking. So 00:40:59.739 --> 00:41:04.079 I'm attending the LCR Summit two days prior to 00:41:04.079 --> 00:41:08.030 EQUIP. And then I'll be attending the Equip Expo. 00:41:08.070 --> 00:41:13.050 I'll see Mac at both of those events. And I encourage 00:41:13.050 --> 00:41:15.510 you, if you are on the fence, whether or not 00:41:15.510 --> 00:41:19.289 you should attend the LCR Summit with Naylor 00:41:19.289 --> 00:41:24.710 Teliaferro and his outstanding lineup of speakers. 00:41:26.010 --> 00:41:29.230 And whether or not you should attend Equip, let 00:41:29.230 --> 00:41:33.489 me encourage you, attend these meetings because 00:41:33.489 --> 00:41:38.070 it will only benefit you. So I appreciate you, 00:41:38.150 --> 00:41:40.730 Mac. I thank you for coming on the Lon Hustle 00:41:40.730 --> 00:41:44.849 podcast. I just wanted to talk about social media 00:41:44.849 --> 00:41:47.630 because I was talking to a guy the other day 00:41:47.630 --> 00:41:49.949 and he said, well, I would like to do it. I'm 00:41:49.949 --> 00:41:54.110 just intimidated. So I had to try to encourage 00:41:54.110 --> 00:41:57.449 him. And that kind of got me thinking. And then 00:41:57.449 --> 00:42:00.909 last night when I was listening to you and Cedric, 00:42:01.239 --> 00:42:04.880 You talked about going over 14 ,000 on YouTube 00:42:04.880 --> 00:42:08.260 and I thought that's what we need to talk about 00:42:08.260 --> 00:42:11.679 because Mac has something to say. So I appreciate 00:42:11.679 --> 00:42:17.039 all of your input and all of your answers and 00:42:17.039 --> 00:42:25.920 just for helping people. I'm excited, I'll be 00:42:25.920 --> 00:42:29.619 down there on Sunday night and LCR Summit is 00:42:29.619 --> 00:42:34.699 on the 20th and the 21st. We got Nailor Taliaferro 00:42:34.699 --> 00:42:38.539 and Paul Jamison doing some stuff. We got John 00:42:38.539 --> 00:42:41.219 Payjack, Eric Triplett, The Pond Digger, Jonas 00:42:41.219 --> 00:42:44.719 Olsen also doing some things out there. So it's 00:42:44.719 --> 00:42:47.699 gonna be a fun event. It's always fire, bro. 00:42:47.820 --> 00:42:50.760 Equip Expo, I don't understand if you're in the 00:42:50.760 --> 00:42:56.510 industry. When I went to Equip Expo in 2021, 00:42:57.409 --> 00:42:59.429 I stopped feeling like I was a grass cutter and 00:42:59.429 --> 00:43:01.409 I started feeling like I was a business owner 00:43:01.409 --> 00:43:04.150 because I seen just how big our industry is. 00:43:04.650 --> 00:43:08.550 Equip Expo unlocked the ability to talk to people 00:43:08.550 --> 00:43:11.449 who are in the industry because when I went down 00:43:11.449 --> 00:43:14.250 there in 2021, I didn't have a big network up 00:43:14.250 --> 00:43:16.929 here in Pittsburgh like I do now. It was very, 00:43:16.929 --> 00:43:20.429 very lonely. Now I have a whole lot of friends 00:43:20.429 --> 00:43:23.329 up here. But it started with going to Equip Expo 00:43:23.329 --> 00:43:26.670 and seeing, hey, the shiny lawn mowers, all the 00:43:26.670 --> 00:43:30.170 booths, the outdoor area, all the different meetups. 00:43:30.530 --> 00:43:32.730 And now I have one of the, I have the biggest 00:43:32.730 --> 00:43:36.809 meetup on Wednesday nights currently and to have 00:43:36.809 --> 00:43:39.289 that event. So to be down there, to be in that 00:43:39.289 --> 00:43:41.929 atmosphere, to be around other people who are 00:43:41.929 --> 00:43:45.829 trying to go where we want to go, where you want 00:43:45.829 --> 00:43:49.309 to go, wherever your Mount Everest is, Equip 00:43:49.309 --> 00:43:51.949 Expo. And all these other people are all trying 00:43:51.949 --> 00:43:55.030 to get to their Mount Everest. And how cool is 00:43:55.030 --> 00:43:58.829 it to have a climbing partner? I watch all these 00:43:58.829 --> 00:44:01.929 documentaries about people who climb, and a lot 00:44:01.929 --> 00:44:04.369 of them got climbing partners. And when you're 00:44:04.369 --> 00:44:07.210 both trying to get to the top together, boy, 00:44:07.250 --> 00:44:10.750 is it fun. And when someone falls, you got someone 00:44:10.750 --> 00:44:14.210 to hold the rope. And when someone gets to the 00:44:14.210 --> 00:44:15.710 top, you're up there, and you're cheering on 00:44:15.710 --> 00:44:18.349 your brother or your sister or even that kid. 00:44:18.599 --> 00:44:21.280 or that old person like you could get up here 00:44:21.280 --> 00:44:24.940 too come on i'll pull you up with me so equip 00:44:24.940 --> 00:44:27.079 expo is where all of that started to happen for 00:44:27.079 --> 00:44:29.139 me so i can't say enough good things about it 00:44:29.139 --> 00:44:32.219 or the events that my homie named or any of my 00:44:32.219 --> 00:44:35.739 other friends that do great events um they all 00:44:35.739 --> 00:44:37.739 started down in there at equip expo so make sure 00:44:37.739 --> 00:44:41.559 you're there you got a code andy do i have a 00:44:41.559 --> 00:44:46.840 one any quick code no i don't Oh well, Mac 50 00:44:46.840 --> 00:44:51.260 will save you 50 % on your equip registration. 00:44:51.619 --> 00:44:56.239 See you down there. Put in Mac at checkout when 00:44:56.239 --> 00:45:00.679 you buy your ticket and it will automatically 00:45:00.679 --> 00:45:05.179 deduct 50 % off the price of your ticket. So 00:45:05.179 --> 00:45:10.300 do that and attend. Go. You'll be better off 00:45:10.300 --> 00:45:13.800 for it. I appreciate you being on the show tonight 00:45:13.800 --> 00:45:20.739 and I look forward to having you again. And until 00:45:20.739 --> 00:45:24.900 we talk again, God bless and good luck. And I 00:45:24.900 --> 00:45:28.280 wish you nothing but success. Thank you, man. 00:45:29.219 --> 00:45:32.280 I appreciate being on the show anytime. All right. 00:45:32.400 --> 00:45:35.980 Well, you have a good week. And I look forward 00:45:35.980 --> 00:45:41.500 to your next podcast. Thank you.