WEBVTT 00:00:44.909 --> 00:00:47.829 What's up, hustlers? Welcome back to the Lawn 00:00:47.829 --> 00:00:54.130 Hustle Podcast. The podcast built for those grinders, 00:00:54.909 --> 00:01:00.270 the go -getters, and everyone turning grass into 00:01:00.270 --> 00:01:06.489 growth. I am your host, Andy Wilson, with 16 00:01:06.489 --> 00:01:12.810 years of experience in the field. Today we're 00:01:12.810 --> 00:01:18.959 going to slow down just a little. We're not going 00:01:18.959 --> 00:01:23.000 to talk about equipment. We're not going to talk 00:01:23.000 --> 00:01:32.659 about marketing, profit margins, overhead expenses, 00:01:34.180 --> 00:01:38.540 or money in general. Today, we're going to talk 00:01:38.540 --> 00:01:45.599 about you, more specifically. why you started 00:01:45.599 --> 00:01:50.620 your business in the first place. Because let's 00:01:50.620 --> 00:01:55.939 be real, why you started this business in the 00:01:55.939 --> 00:02:06.060 first place is your why. Because let's be real, 00:02:07.359 --> 00:02:26.340 burnout is real. 12 hour shifts, the equipment 00:02:26.340 --> 00:02:35.259 breakdowns, the customer complaints. It's easy 00:02:35.259 --> 00:02:42.139 to get lost in all of that and forget your why. 00:02:43.659 --> 00:02:48.909 But behind every mower, behind every truck, behind 00:02:48.909 --> 00:02:54.289 every 12 hour shift, there is purpose. And today 00:02:54.289 --> 00:03:01.050 we're going to dig that purpose back up. So let 00:03:01.050 --> 00:03:07.650 me ask you, do you remember the first yard you 00:03:07.650 --> 00:03:15.409 mowed for money? I remember mine was almost 17 00:03:15.409 --> 00:03:20.580 years ago. My stripes were not straight. They 00:03:20.580 --> 00:03:32.560 were crooked. My gear was beat up. But man, I 00:03:32.560 --> 00:03:36.560 felt like a king when that customer paid me that 00:03:36.560 --> 00:03:42.159 first $25. Now I know those days are long gone. 00:03:47.400 --> 00:03:56.719 That $25 payment felt like 250. And I felt motivated, 00:03:57.340 --> 00:04:02.800 excited, thrilled to be in the lawn care business. 00:04:04.580 --> 00:04:11.000 So do you remember yours? It wasn't about just 00:04:11.000 --> 00:04:16.100 cutting grass. It was about taking control, control 00:04:16.100 --> 00:04:21.910 of my life. It was about being able to provide 00:04:21.910 --> 00:04:30.189 for my family again. It was about building something 00:04:30.189 --> 00:04:36.449 that I could be proud of, that my family could 00:04:36.449 --> 00:04:43.129 be proud of. Maybe for you it was about getting 00:04:43.129 --> 00:04:48.180 out of a job that you hated. Or maybe you just 00:04:48.180 --> 00:04:53.899 love being outside working with your hands and 00:04:53.899 --> 00:04:59.779 seeing instant results. Whatever your reason 00:04:59.779 --> 00:05:08.459 was, that was your why. That's why you got started. 00:05:11.120 --> 00:05:16.759 And I'll be honest, some days, I need to be reminded 00:05:16.759 --> 00:05:24.360 of that guy. That guy that was so excited to 00:05:24.360 --> 00:05:28.560 get his first $25 payment. That guy that was 00:05:28.560 --> 00:05:34.480 so excited and thrilled to be working and providing 00:05:34.480 --> 00:05:40.000 for his family. That guy is the guy that I want 00:05:40.000 --> 00:05:47.850 to be today, 17 years later. I want to be that 00:05:47.850 --> 00:05:50.870 guy that was so excited when I got my first logo 00:05:50.870 --> 00:05:57.149 t -shirt. I want to be that guy that posted his 00:05:57.149 --> 00:06:02.389 first Instagram like it was a Super Bowl ad. 00:06:04.329 --> 00:06:08.389 I want to have that hunger, that excitement. 00:06:09.689 --> 00:06:14.069 Let me tell you, it is still in us. It just needs 00:06:14.069 --> 00:06:24.310 to be uncovered again. So why might you have 00:06:24.310 --> 00:06:31.930 lost that excitement, that thrill, that motivation? 00:06:33.149 --> 00:06:36.569 Let's talk about that. But let's take a short 00:06:36.569 --> 00:06:40.470 break and hear a word from my very new sponsor, 00:06:41.670 --> 00:06:48.360 Earthapro. Tired of chasing payments and losing 00:06:48.360 --> 00:06:51.980 track of jobs? Eartha Pro Backoffice software 00:06:51.980 --> 00:06:54.819 makes it simple for solo guys and small lawn 00:06:54.819 --> 00:06:58.180 care and landscaping crews. Schedule, invoice, 00:06:58.560 --> 00:07:01.459 and organize all in the same place. We also have 00:07:01.459 --> 00:07:04.339 a mobile app and integrate into QuickBooks. Sign 00:07:04.339 --> 00:07:07.759 up at earthapro .com with promo code TheLawnHustle11 00:07:07.759 --> 00:07:12.199 for a $50 Amazon gift card, 10 % off, and personalized 00:07:12.199 --> 00:07:15.139 onboarding. Eartha Pro, you run the outside work, 00:07:15.139 --> 00:07:20.120 we run the office. visitorthepro .com, they have 00:07:20.120 --> 00:07:24.240 a seven day free trial. And if you sign up for 00:07:24.240 --> 00:07:28.519 the service, remember to use the Lawn Hustle 00:07:28.519 --> 00:07:34.220 11 for a $50 Amazon gift card, a 10 % discount 00:07:34.220 --> 00:07:39.339 on the price of the program. We have been talking 00:07:39.339 --> 00:07:46.500 about the why. So now I wanna ask you why. Might 00:07:46.500 --> 00:07:51.620 you have lost that motivation, that excitement, 00:07:52.019 --> 00:08:00.639 that thrill? Let's be real. Life and business 00:08:00.639 --> 00:08:07.079 have ways of piling on. You start wearing more 00:08:07.079 --> 00:08:13.500 hats than you planned. You're not just cutting 00:08:13.500 --> 00:08:17.829 grass. You're doing payroll, you're doing taxes, 00:08:18.709 --> 00:08:22.610 you're fixing trailers, you're managing people, 00:08:22.889 --> 00:08:29.310 you're dealing with customer complaints. Oftentimes 00:08:29.310 --> 00:08:34.429 we compare ourselves to the guys on Instagram 00:08:34.429 --> 00:08:40.350 with 20 ,000 followers, a full fleet and a drone 00:08:40.350 --> 00:08:45.480 footage that looks like the scene off of a movie. 00:08:46.860 --> 00:08:51.799 All of a sudden, it's less about passion and 00:08:51.799 --> 00:08:56.620 more about pressure. We put pressure on ourselves. 00:08:58.419 --> 00:09:02.220 I think we need to go back to the days when we 00:09:02.220 --> 00:09:10.460 had fun doing what we do. Relieve ourselves from 00:09:10.460 --> 00:09:15.309 the pressure. to be somebody that we are not. 00:09:16.110 --> 00:09:21.450 You are not wise to compare yourself among yourselves. 00:09:23.149 --> 00:09:27.490 I challenge you to accept the fact that you're 00:09:27.490 --> 00:09:32.629 not the influencer. I'm not the influencer. I 00:09:32.629 --> 00:09:38.809 am and you are who we are. And we need to realize 00:09:39.629 --> 00:09:43.330 and come to the understanding that all I need 00:09:43.330 --> 00:09:49.169 to do is be the best version of me and do the 00:09:49.169 --> 00:09:57.950 best that I can do for my clients. So don't compare 00:09:57.950 --> 00:10:04.590 yourself among yourselves because it turns your 00:10:04.590 --> 00:10:12.389 job into pressure, not passion. But hear me just 00:10:12.389 --> 00:10:15.149 because it feels different doesn't mean you've 00:10:15.149 --> 00:10:21.509 lost it You've just been running hard and When 00:10:21.509 --> 00:10:25.169 you run hard without rest you forget why you 00:10:25.169 --> 00:10:32.990 even started in the first place So, how do you 00:10:32.990 --> 00:10:39.370 reconnect with your why Here's what's helped 00:10:39.370 --> 00:10:45.799 me Now I have, I have been through burnout. I 00:10:45.799 --> 00:10:50.600 have been through days and weeks, even months 00:10:50.600 --> 00:10:55.419 when I did not enjoy what I was doing. I wanted 00:10:55.419 --> 00:11:02.820 to give up. I wanted to quit. But I had to find 00:11:02.820 --> 00:11:12.340 a reminder as to why I even started. Let me encourage 00:11:12.340 --> 00:11:18.159 you talk to that client who always appreciates 00:11:18.159 --> 00:11:27.259 what you do. I have a lady, almost after every 00:11:27.259 --> 00:11:33.080 service, she will text me and say the yard looks 00:11:33.080 --> 00:11:37.320 beautiful. Thank you for doing such a good job. 00:11:38.679 --> 00:11:45.820 Those text messages is what I look for. Because 00:11:45.820 --> 00:11:52.000 those text messages encourages me to stay in 00:11:52.000 --> 00:11:58.240 the fight. To never give up. To never surrender. 00:11:59.000 --> 00:12:06.379 To always live. To fight another day. You know 00:12:06.379 --> 00:12:10.320 the ones that I'm talking about. The ones away 00:12:10.320 --> 00:12:14.000 from the porch. with a cold bottle of water for 00:12:14.000 --> 00:12:18.559 you. The ones that call you and thank you. The 00:12:18.559 --> 00:12:21.899 ones that text you. How much they appreciate 00:12:21.899 --> 00:12:28.360 the job you do. Talk to those customers and find 00:12:28.360 --> 00:12:34.139 strength and encouragement. Take a look at your 00:12:34.139 --> 00:12:39.559 progress. Find an old photo of your first trailer 00:12:39.559 --> 00:12:47.120 set up. or your first job that you've done. Compare 00:12:47.120 --> 00:12:53.639 it to where you are now. You have come further 00:12:53.639 --> 00:13:01.299 than you think. You've had more success than 00:13:01.299 --> 00:13:06.080 what you realize. Look at those old pictures 00:13:06.080 --> 00:13:14.899 and encourage yourself and discover the reason 00:13:14.899 --> 00:13:23.639 why you started. Write down your mission. What 00:13:23.639 --> 00:13:27.840 do you want this business to do for you, for 00:13:27.840 --> 00:13:32.960 your family? What legacy do you want to leave 00:13:32.960 --> 00:13:39.419 behind in your community? And here's another 00:13:39.419 --> 00:13:45.460 one that has helped me. When I'm struggling with 00:13:45.460 --> 00:13:53.299 my why, find someone to mentor, find a young 00:13:53.299 --> 00:14:00.480 guy just starting out and help him or her. I'm 00:14:00.480 --> 00:14:03.700 telling you, seeing that fire in their eyes, 00:14:04.799 --> 00:14:08.440 seeing their zeal, their excitement, seeing their 00:14:08.440 --> 00:14:15.100 motivation, it will light a fire under you and 00:14:15.100 --> 00:14:20.100 motivate you and get you excited about your why. 00:14:23.200 --> 00:14:28.600 Your purpose might evolve, but your why, that 00:14:28.600 --> 00:14:33.779 is core. It's still there. You just had to give 00:14:33.779 --> 00:14:41.070 it a minute to speak again. So here is my challenge 00:14:41.070 --> 00:14:49.769 to you this week. Take 60 seconds and write down 00:14:49.769 --> 00:14:54.830 your why. Why did you start? Did you want freedom 00:14:54.830 --> 00:14:59.529 of your time? Did you want to be your own boss? 00:15:02.470 --> 00:15:06.230 What is the reason why you started? Write it 00:15:06.230 --> 00:15:11.580 down. put it on a sticky note, stick it to the 00:15:11.580 --> 00:15:15.039 dash of your truck, put it on your trailer door, 00:15:15.279 --> 00:15:18.759 tape it to a trimmer, do something with it where 00:15:18.759 --> 00:15:22.259 you can look at it and you can read it and it 00:15:22.259 --> 00:15:28.919 can cause you to rediscover your why, why you 00:15:28.919 --> 00:15:34.720 started your business. Every time your back hurts, 00:15:35.139 --> 00:15:38.799 every time your plates are dull and needs sharpened, 00:15:38.940 --> 00:15:41.639 every time your phone rings with a complaint, 00:15:42.299 --> 00:15:47.559 look at that note. Because this isn't just about 00:15:47.559 --> 00:15:52.379 lawns, it's about freedom. It's about legacy. 00:15:53.220 --> 00:15:56.740 It's about becoming the person you were made 00:15:56.740 --> 00:16:02.000 to be, the leader you were made to be. Leaders 00:16:02.000 --> 00:16:09.409 are not born they are made and you're doing it 00:16:09.409 --> 00:16:17.649 one yard at a time. If this episode has helped 00:16:17.649 --> 00:16:24.669 you or it has hit home today do me a favor share 00:16:24.669 --> 00:16:34.710 with a lawn pro who needs to hear it. professional 00:16:34.710 --> 00:16:40.669 lawn maintenance on Instagram or Facebook. Let 00:16:40.669 --> 00:16:45.389 me know your why. I would love to feature some 00:16:45.389 --> 00:16:49.409 of your full stories in upcoming episodes of 00:16:49.409 --> 00:16:53.830 the Lawn Hustle. And if you have not joined the 00:16:53.830 --> 00:16:59.129 Lawn Hustle Mastermind Facebook group, what are 00:16:59.129 --> 00:17:04.750 you waiting for? That's where the real connections 00:17:04.750 --> 00:17:10.509 happen. The encouragement, the strategy, the 00:17:10.509 --> 00:17:16.529 real life help when you need it most. Thank you 00:17:16.529 --> 00:17:19.750 again for listening to the Lawn Hustle. I hope 00:17:19.750 --> 00:17:23.750 you rediscover your why. Find that motivation, 00:17:24.470 --> 00:17:28.589 that zest, that zeal, that pep in your step. 00:17:30.730 --> 00:17:34.349 Next week, we're talking about how to stay booked 00:17:34.349 --> 00:17:39.390 without burning out. You won't want to miss this 00:17:39.390 --> 00:17:44.589 episode. I appreciate you. Until then, keep listening, 00:17:45.450 --> 00:17:49.950 keep hustling, keep growing and never forget 00:17:49.950 --> 00:17:52.029 why you started.