What's up, hustlers? Welcome back to the Lawn
Hustle Podcast. The podcast built for those grinders,
the go -getters, and everyone turning grass into
growth. I am your host, Andy Wilson, with 16
years of experience in the field. Today we're
going to slow down just a little. We're not going
to talk about equipment. We're not going to talk
about marketing, profit margins, overhead expenses,
or money in general. Today, we're going to talk
about you, more specifically. why you started
your business in the first place. Because let's
be real, why you started this business in the
first place is your why. Because let's be real,
burnout is real. 12 hour shifts, the equipment
breakdowns, the customer complaints. It's easy
to get lost in all of that and forget your why.
But behind every mower, behind every truck, behind
every 12 hour shift, there is purpose. And today
we're going to dig that purpose back up. So let
me ask you, do you remember the first yard you
mowed for money? I remember mine was almost 17
years ago. My stripes were not straight. They
were crooked. My gear was beat up. But man, I
felt like a king when that customer paid me that
first $25. Now I know those days are long gone.
That $25 payment felt like 250. And I felt motivated,
excited, thrilled to be in the lawn care business.
So do you remember yours? It wasn't about just
cutting grass. It was about taking control, control
of my life. It was about being able to provide
for my family again. It was about building something
that I could be proud of, that my family could
be proud of. Maybe for you it was about getting
out of a job that you hated. Or maybe you just
love being outside working with your hands and
seeing instant results. Whatever your reason
was, that was your why. That's why you got started.
And I'll be honest, some days, I need to be reminded
of that guy. That guy that was so excited to
get his first $25 payment. That guy that was
so excited and thrilled to be working and providing
for his family. That guy is the guy that I want
to be today, 17 years later. I want to be that
guy that was so excited when I got my first logo
t -shirt. I want to be that guy that posted his
first Instagram like it was a Super Bowl ad.
I want to have that hunger, that excitement.
Let me tell you, it is still in us. It just needs
to be uncovered again. So why might you have
lost that excitement, that thrill, that motivation?
Let's talk about that. But let's take a short
break and hear a word from my very new sponsor,
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on the price of the program. We have been talking
about the why. So now I wanna ask you why. Might
you have lost that motivation, that excitement,
that thrill? Let's be real. Life and business
have ways of piling on. You start wearing more
hats than you planned. You're not just cutting
grass. You're doing payroll, you're doing taxes,
you're fixing trailers, you're managing people,
you're dealing with customer complaints. Oftentimes
we compare ourselves to the guys on Instagram
with 20 ,000 followers, a full fleet and a drone
footage that looks like the scene off of a movie.
All of a sudden, it's less about passion and
more about pressure. We put pressure on ourselves.
I think we need to go back to the days when we
had fun doing what we do. Relieve ourselves from
the pressure. to be somebody that we are not.
You are not wise to compare yourself among yourselves.
I challenge you to accept the fact that you're
not the influencer. I'm not the influencer. I
am and you are who we are. And we need to realize
and come to the understanding that all I need
to do is be the best version of me and do the
best that I can do for my clients. So don't compare
yourself among yourselves because it turns your
job into pressure, not passion. But hear me just
because it feels different doesn't mean you've
lost it You've just been running hard and When
you run hard without rest you forget why you
even started in the first place So, how do you
reconnect with your why Here's what's helped
me Now I have, I have been through burnout. I
have been through days and weeks, even months
when I did not enjoy what I was doing. I wanted
to give up. I wanted to quit. But I had to find
a reminder as to why I even started. Let me encourage
you talk to that client who always appreciates
what you do. I have a lady, almost after every
service, she will text me and say the yard looks
beautiful. Thank you for doing such a good job.
Those text messages is what I look for. Because
those text messages encourages me to stay in
the fight. To never give up. To never surrender.
To always live. To fight another day. You know
the ones that I'm talking about. The ones away
from the porch. with a cold bottle of water for
you. The ones that call you and thank you. The
ones that text you. How much they appreciate
the job you do. Talk to those customers and find
strength and encouragement. Take a look at your
progress. Find an old photo of your first trailer
set up. or your first job that you've done. Compare
it to where you are now. You have come further
than you think. You've had more success than
what you realize. Look at those old pictures
and encourage yourself and discover the reason
why you started. Write down your mission. What
do you want this business to do for you, for
your family? What legacy do you want to leave
behind in your community? And here's another
one that has helped me. When I'm struggling with
my why, find someone to mentor, find a young
guy just starting out and help him or her. I'm
telling you, seeing that fire in their eyes,
seeing their zeal, their excitement, seeing their
motivation, it will light a fire under you and
motivate you and get you excited about your why.
Your purpose might evolve, but your why, that
is core. It's still there. You just had to give
it a minute to speak again. So here is my challenge
to you this week. Take 60 seconds and write down
your why. Why did you start? Did you want freedom
of your time? Did you want to be your own boss?
What is the reason why you started? Write it
down. put it on a sticky note, stick it to the
dash of your truck, put it on your trailer door,
tape it to a trimmer, do something with it where
you can look at it and you can read it and it
can cause you to rediscover your why, why you
started your business. Every time your back hurts,
every time your plates are dull and needs sharpened,
every time your phone rings with a complaint,
look at that note. Because this isn't just about
lawns, it's about freedom. It's about legacy.
It's about becoming the person you were made
to be, the leader you were made to be. Leaders
are not born they are made and you're doing it
one yard at a time. If this episode has helped
you or it has hit home today do me a favor share
with a lawn pro who needs to hear it. professional
lawn maintenance on Instagram or Facebook. Let
me know your why. I would love to feature some
of your full stories in upcoming episodes of
the Lawn Hustle. And if you have not joined the
Lawn Hustle Mastermind Facebook group, what are
you waiting for? That's where the real connections
happen. The encouragement, the strategy, the
real life help when you need it most. Thank you
again for listening to the Lawn Hustle. I hope
you rediscover your why. Find that motivation,
that zest, that zeal, that pep in your step.
Next week, we're talking about how to stay booked
without burning out. You won't want to miss this
episode. I appreciate you. Until then, keep listening,
keep hustling, keep growing and never forget
why you started.