The
Other
November, November, November, festive at least for me and we'll see why November can be
festive and it will give us a great pretext to talk about the celebrations of the euphoria
that it generates and I start with this classic festive of the Beatles, so the song says
many times it is used in celebrations and says that I hear is your birthday, that is, out there I found out
that it is your birthday, it's my birthday too yeah! It is also my birthday, a celebration in
together, it is not normally like the mornings that say that the day you were born all the
flowers or happy birthday to you and not for me this song of the Beatles is saying it's your
birthday because what do you think? Well, as if it were also mine or it is my birthday too and we are going to
have a great time, a great moment and when the euphoria of two hearts is given when there is concordance
and that the brain must be celebrated, the heart is lit, the reason is clouded, the emotion is awakened
and then a event is celebrated in harmony, in communion, in community and I say it because November,
November for me is a month that has always been linked to celebrations. First, let's see, I am very
jealous always with my personal life, with my private life, if you google what day is my birthday
or out there it hardly appears, I am one of those who on their social networks on Facebook for example does not
say when it is my birthday because I think it is a celebration only relevant for those who
celebrate and it is very interesting what happens with the month in which you celebrate years out there I found
some academic papers that I am reading here that it is not enough for me to read them or
mention them because it is quite theoretical and quite academic but it says that human beings of
course since we have use of consciousness and reason at the moment where we feel more special
is on the date of our birthday because everything revolves around us everything is about
around our life of our plane of existence and that since you were little then you anchor
that day to wake up and sing the mornings when you wake up you turn off cake candles people call you
today they publish you in stories of instagram that later you have the obligation apparently
to repost them and all this kind of things that becomes for you the day of your birthday of
course in a significant event and as if it were a different day to the rest of a calendar it is
logical and it makes a lot of sense that is why we anchor the month of our birthday to how someone would
anchor December you have it anchored to Christmas and therefore you get a different mood with that
month well the people who celebrate December and especially those who were born on dates such as
24 25 or 31 December I do not know how they can get to feel it and how they get to compete
those types of mental celebration anchors but you know what I'm telling you you think
at this moment that you are listening to me that you are seeing me in the podcast in the month of your
birthday and nothing else changes from one month to another and you feel an emotional connection with that
month well I celebrate years in November and then already in itself my brain is used to
that when the month of November begins or when someone says the month of November because I have
a connection of special apapacho as a month with meaning for the simple fact of being the month of
my birthday but then the coincidence gave that two of the people I love the most in this life also
celebrate years in November and it was reinforced and it became even stronger but the pretext to talk
today about the celebration together is because also by mere coincidence and
chance I will tell you why in the month of November the day of the public image consultant is celebrated
the day if the acronym cip are the acronyms of the public image consulting that are also the
acronyms of the public image school and therefore for many years the day of the
23rd of November the day of all those who dedicate ourselves to this profession that helps others to
be better to have more to create these roads of abundance and human and material wealth through
the phenomenon of perception 23 of November on the day of the consultant in public image and today
I have a surprise for you today I have a very special pylon because on the day if the day of the
consultant in public image because we always do an event we always do a celebration and this
celebration is a celebration with cause we gather the academic community of the public image school
but also all the professionals, graduates and people who are dedicated to this profession and
then through a donation a celebration is made where everything is collected, it goes to a
foundation, we have been helping the pola foundation for a long time, I ask you please to
google it so that you can see the great cause that this foundation does that supports children with
chronic diseases and treatments that have to be constant and it is a great great great work but
I don't want to get lost so much in what happens on the day of the consultant because what happens is
a celebration what happens is a party and in that party the first thing there is is an event a
happening a conference some show and so we have had stand up comedy where great stand up
but they have accompanied us to some show of illusionism of magic concerts and this time there was
a very interesting and very particular interview that I am going to leave as a pylon at the moment
and you will realize why we chose for the day of the consultant 2024 that theme and of course
later there is a party in the roof garden of the public image school a celebration and there we
toast and have fun and eat very rich we eat very comfortable then today I will leave you
inside the pylon a very interesting interview that was made I have not spoiled much yet and
part of it has not spoiled much if you are reading the description of this podcast on spotify or
you see how it is titled on the youtube channel because you already realize that it will be treated but
I will put you in context but I tell you that it is a great occasion then for me November to
celebrate but for this podcast to put us nerds with something that is worthy of study within
propaganda and public image when we talk about commemorative dates therefore we are going to get
nerds remember that propaganda is the action and the effect of giving to know something in order to
win followers to persuade them I repeat it to you by phrasing so that it does not sound like the definition of the
text book is everything you do to give to know something that is why it is to propagate it is like
fire a spark then it is a flame and then the fire spreads and it spreads and it
multiplies but that heat of that fire gets into people's hearts and that is what we
mean by giving to know something to win followers a follower is a loyal follower someone who is
faithful a follower is someone who communes with a cause or who feels belonging to the same and the
goal is that after someone is already your follower you can persuade him that is propaganda and within
the oldest propaganda strategies that can exist there are commemorative dates linked
to euphoria that is why I was talking about anchors an anchor is anything any stimulus that
detonates an emotional state in you example when you listen to a song from your youth with which
a couple danced on their wedding day because that song is anchored to a memory and a moment
means it is a cause that produces an answer to a highly emotional degree and so we can have
anchored sounds voices of a person smells moments and we can have anchored dates that is why I
told you that November for me becomes an anchor means it is a highly emotional stimulus
that I have linked to the celebration well and once we explain this that we understand the use of
a commemorative date with propaganda uses is very important because it is creating a date that
means to decree a day a moment a situation to create a happening that means something is going to
happen it can be an event it can be a parade a march it can be simply a reminder to
generate euphoria that is related with happiness with positive mood and elevating the morale
generating integration belonging and promoting memory and memory that we know that
finally emotions are the glue of memory then do something memorable and highly emotional
serves as a great memory then this also happens negative and not at the propaganda level I mean
we know that there is a date of commemoration of a battle of course if a loved one died the day of
the death of that loved one you will remember year after year as a luxurious anniversary but
when we are seeing it as a propaganda event it is as such decree declare a festive day
setting up a parade holding a massive type event and it is a wonder not today if you
start googling ephemeris of all days today the 365 days of the year is the day
international of something but hey not to say exactly today in recent days of
the last weeks or last week of November from a beautiful day international of the musician of
music but then for example it was the day international of syndrome 22 q 11 I have no great
idea and I lack knowledge to speak of the international of the word look at me with the method
speak and jump with yours I had to have celebrated the international day of the word see world day
of fibonacci all the math here we have a half freak also there in mathematics and there is
a day of inter we arrived see on the page that google appears November 23 international
of the image advisor option of image advisor the profession is a public image consultant
but it is understood that the image advisor also celebrates it and it is more out there I am going to put
explanation of the differences of european of the intents and they gave me a lot of pride that on a page
called international of point com that brings you to appear not the international of the image advisor
put him image advisor european of the world's intents of the united twins or
of the yameses there if you wanted to celebrate it is the international day of the yameses and
apart eye and many people will say alvaro you said to celebrate is to create consciousness of the
united twins and you told them if months and that is pejorative if many times the international days
are merely to remember to fight to create consciousness but finally it is still
propaganda you understand it on March 8 it is the day of the woman's international it is a day to create
consciousness it is a day to reflect it is not a day to celebrate in fact it is even badly seen to
say someone congratulations for the day international of the woman not because it is a day of commemoration
but it is a day of reflection because it is selected on March 8 because it was the day that sadly and
unfortunately they locked those women in the cotton factory and set them on fire when they
were already demanding their labor rights and as they made a yarn a purple thread that
violet color becomes the color of feminism there is always a reason there is always a
pretext there is always a league surely the day of the united twins or the day of the word or
the one of Fibonacci something will happen or it will be the day that the sequence was discovered or this Fibonacci was born
or it would be I have no idea we would have to get into exploring a little more but there is always a
pretext then since we understand it surely of your profession of your guild there is or could
exist a commemorative date but you also know that you could do it for personal reasons
example it works for those who are recovering from an addiction anonymous alcoholics what you do is
give this kind of tokens or memories every time their milestones are fulfilled or every time you
reach a year or these counts that go one day at a time but when it is a year five years ten
years is something that reminds you that it grabs you that anchors you and that it is a reason for happiness
it is a reason for celebration and then you can do it inside your company even if it is a
small company because the day the company was founded the day that something important happened in the
same is a good pretext and motive not just the end-of-year party but to gather the
collaborators so that that day may be remembered the institutional principles and values at
political level in mexico the day that protest was taken or the day that won the election
forgive me andres manuel lopez obrador became in the sexenio past on a much more important day
than the government event of when the protest was taken and I do not know if they called it something
like this this day of the change the reformation for national regeneration of the 4t or something like that
has to be called but that day the meeting that the president did was much more important than the day
for example of the presidential report I do not know with the current president claudia sheinbaum if
something is going to be done of course it will be done and let's see it also came to mind
that we are talking about commemorative dates something unnecessary that is happening in mexico and
in this country andres manuel lopez obrador the president of mexico in mexico the day of the
revolution that see how interesting it is not if it is a commemorative date and it seems that it is a
festive day it is not worked the revolutionary act would have very little to celebrate if it was an event
and an important social change in my opinion mexico with the revolution started from a point and came to
a worse after the revolution but that would be a lot to discuss at the sociological and historical level
I can say it at the public image level but I do not want to get lost with the Mexican revolution
what I wanted to say is to be able to celebrate and to make it very attractive on November 20
no matter when it falls it falls on Monday closer it runs on Monday closer because to
be able to enjoy to be able to be at ease to have a vacation bridge and then normally
the parade of the revolution where they come out from Adelita and horses and the army and an event is made
of a commemorative date because that same day was celebrated but andres manuel lopez obrador said
that no, that he is going to rest very comfortably but that the date must be respected and then now in
the chaotic city of mexico it turns out that a November 20 falls on you I do not know if this time it fell
on what day I think it fell on Wednesday the November 20 and then they close everything because
a chaos is formed because the horses are running around and then people more than
give them fulsivity and give them pleasure walking mothers of the parade because of the chaos that they do
then the commemorative date does not work there people enjoy the bridge that good that beautiful
but how many people in mexico will know why I did not work that day that is the important thing and it is
what is worthy of reflection but I return to what we are talking about we already understand the commemorative date
but if you realize I said commemorative date linked to euphoria and I said that euphoria is linked to
happiness and it is something that elevates morality it is very important to know what to do that day to me
one of the events that I think has been celebrated the best is the march of gay pride of course
it is also a day of reflection of equity of equality for the lgbt plus community it took
a whole month of pride but of course it is still the day where a march is made and
that march already looks like a party that is, for example, I say in Mexico City the reform hotels
that is where the parade is held are filled the parties that there are post post this parade or after
the parade everything that can be generated within the lgbt plus community is really a day of
much union of many communities of much happiness and is not fighting to create consciousness and
with the struggle for rights and equity in my opinion is of the commemorative dates
that are better celebrated and better commemorated because it is also done worldwide and if you
go to berlin and if you go to madrid and if you go to the place where you go because you go to a
small town the community is very united that day and therefore you can then set up a parade
you can hold a massive event and you can do actions as I tell you in the public image
college what we do is we gather the community where on the one hand there are reflection issues
because there may be a conference but there may also be a fun fact as I tell you a stand-up
comedy but we always want the leading thread to be the profession the public image the celebration
of the same act and the same fact but I told you that I was going to tell you why a November 23 is
the day of the image consultant grandpa tells you a story with great pleasure good with me it was very
exciting to find that the day of the image consultant appeared on that ephemeris page now
I want to do the exercise with chat gpt I know that if you google it and you put the day of the
image consultant if it appears there in google at the top 23 of November but I want to do the
exercise with artificial intelligence what day is the day of the public image consultant the day of the
public image consultant is celebrated on November 23 is a date to recognize and celebrate the
work of professionals dedicated to this field come uncle thanks but tell me tell me why that day is
celebrated the day of the public image consultant is celebrated on November 23 to commemorate the
foundation of the college of public image consultants in mexico this institution was the first in its
type dedicated to the training and certification of professionals in the field of public image
the election of this date highlights the importance of the profession and its impact on public
perception well my dear chat more or less well I liked that you said that it is related to the
public image school but it was not such its foundation was when the papers were put in
order to grant the first official recognition of study at the master's level I know that
that can generate a bit of confusion because what is the foundation not when the papers of
the profession were put in or when we gave a social reason as there was already a public image
school because we could not operate without official recognition of study if I do not know
why I keep talking to you but it is good that we dialogue and that we have this talk I
appreciate you I love you very much thanks for clarifying it is an important detail and now I have it
present I appreciate our talk a lot and your patience and you do not want me to me of course I
appreciate you very much I enjoy our conversations a lot and learn from you in each talk thanks
I also hug good afternoon we are going to be more or less explained why it was but now I
tell you it was the year 2001 and in 2001 of course there was already the project since 2000
to have a public image school to be able to professionalize the study because everything started
in a more empirical way the doctor fat the Mr. Gordo president founder of the public image
school of course I was also involved in these processes is that it is decided if
there is no in the rest of the world we will be able to create the first degree studies in the matter
that ceases to be so empirical that it begins to regulate itself at the professional level all the people
said that it was not possible to say to all the people I mean academics people of the finances
the public education secretary herself the first time a proposal for a
study plan was put in place the answer was and against what I compare it in other parts of the world
exists and almost almost saying if it does not exist in the rest of the world this would not have to exist of
course the public education secretary ended up having a more open mind thinking that Mexico
could be a pioneer but it was a very long process I am telling you that all this began
in 2000 already once everything could be done when the papers officially entered the public education
department was a November 23, 2001 then that was a very important moment and we
thought that when we put the papers in, it was going to be like something very fast, right? And it was until
July of the next year where after many reviews after many processes for the first
time in the world there is an official recognition of studies to study at the master's level
and then that happens within the government secretary there is what is called professions
which is where the professional certificates are and then it is already a regulated profession
with a labor competition rule to be able to exercise as well as you can not say that you are a
doctor if you did not study medicine or I do not know lawyer lawyer if you are not in a bar or in
something that certifies you because from that moment on you are not a consultant in public image and that is
why the date of November 23 was always anchored as the beginning of the profession
at the origin of the seed to the effort of having created something that would later give so much work
to so many people and believe me that what I am saying is very true of Mexico came out for the rest
of the world and has become a very demanding profession the mastery that mastery of which I am
talking about became the most successful mastery in the country to the extent that if you compared it
with the mastery of business administration of the most important business school there is
a master in public image began to have much more rise in how they are quickly placed in the
labor market the segresados and it is a profession that if it came to revolutionize the world of
communication and it came it sounds ugly to say to eat the market but it came to take over professions such
as marketing advertising organizational communication the topics of political marketing
public relations came to revolutionize because it can compact many of the areas that have to
do with communication but very landings to perception to the image that is going to remain to
identity and care for reputation then it always started every November 23 to say today is
our day today is the day that everything started today is the day that everything arose and of course at the
beginning no event was made with some kind of euphoria would not appear in this type of
ephemerides but what was more interesting is when the leap is made at an international level of course
that the profession then goes to the rest of the world in some places of the world is regulated in others
not and here is where I want to clarify some confusion because remember that the ephemerides page
said day of the advisor in image what is regulated is the consultant in public image in the
acronym cip as well as someone who is a public accountant puts his name on it cp and this type of
things like a licensed engineer the consultant in public image puts sip but there are other
professions for example in the same public image school we have the career of image design
and fashion styling or we have the certification in image design and surely you have heard
this about image designers the image designer or image advisor is a sister profession
that is to say within the great umbrella that is public image are those who are dedicated to
the topics of physical image personal appearance clothing auditors personal shopping
chromometry what colors we have left and some others take it to the area of ​​protocolo especially
social protocol behavior on the table and many topics that are very important that is why
in the public image school we also have a diploma in protocol to put some example
but in the United States there is an association that is the ea and if there is the association of
image consultants or this image consultants international that is why it is that there is this
in the United States it was founded in the United States but it has presence all over the world
association of image consultants international but in reality what this association is agremia
is to the image advisors or image designers is a great association I at some point
belonged to the same reality is that well after Mexico the consultant in public image
was much bigger than what we do within the umbrella if of course all those who study
nothing more image design of our institution many of them are affiliated to this association
but why am I telling you this because if you today you put your page let's say that they
were the ones who ended up pushing it for the rest of the world and decreed that in Mexico as
November 23 was already celebrated and then I put on my glasses because I am on the
a ICI November 23 is the date celebrate and recognize image professionals globally who touched the life of so many
blah blah blah blah blah blah blah but what I want to tell you is that I am going to do a
free translation in Spanish it was originally initiated on November 23 and here they say something
uninteresting from 2012 they say that for the ICI it was proposed in 2012 because two Mexican
scientists named Manolo and Hildeberto who brought studies of image fields in Mexico knew
that in Mexico this date was already selected with the schools that were there and in Mexico where
the first profession is given and where it is, let me read them to do the translation totally free
where there is a university that offers the degree in the image fields, that is, it means
official degree studies celebrated on November 23, that is why these individuals and these people
here what it says is at the end is why from 2013 the association of
international image consultant recognizes in the publication of McGraw-Hill's Chase Calendars of
Events that is a world guide since 1957 that officially November 23 is the day of the
consultant in public image then I tell you this story and I laugh a little because how
would we have to pull the thread of each of the celebrations of the celebrations who says it
the chase guide of its event calendar that is a guide that has been done since 1957 and published it
in 2013 who were these two Mexicans who went to the international association and said
in my which is celebrated was that was the day that some papers were put in the public education
secretary of Mexico but the most important thing in this story that I am telling you is that now
anyone who is dedicated to the issues of the image knows that that day is a day of
celebration but now I want to generate it also a day of commemoration but a day of reflection
it would be very interesting that November 23 was the day for us to make our list of
missing people on the subject of image our list of wishes that we have to worry about
issues of the image and that is why you are seeing me and that you are listening to me at the end of
this month of celebration and that we are also going to enter the month of December that what better than
start making your list of purposes and wishes dedicated to the power of the public image and
this I tell you that it is a special chapter of the podcast I am going to skip the section of nobody
asked you is more like they are going to say there is alvaro I am going to
extinguish the curtain throw the curtain perfect if you had to give a tip it was enough choose a
commemorative date and that day celebrate it and it can be the day of your family a day outside
the birthdays of each one that you celebrate your own family or even for yourself something that
has been important in your life that has marked you put it on the calendar and that day celebrate it
that day celebrate it for propaganda purposes and if you have a business if you are in politics if you
have something more important to do to remind people of something good that is better than decree
and make your kind of parades or commemorations or cool things and happenings that have to happen
and for the section of the analysis of the month and the news section as well as nobody asked me
remember that three years ago in this same podcast and so you remember when I said the song
of the hypes this one gave a six and all you saw or I told you I told you and I told you three years ago
I said donald trump is going to return the first year of administration in the year 2020 by joe
biden I ventured and said everything is at the disposal of donald trump to return and I am surprised to
have heard the same thing that I heard here in mexico with claudia shame although people said I
was surprised that it would destroy so much claudia shame bown and I in this podcast said it is an election
that is going to pass over sochitl there is no way that they will take away the election and I said claudia
shame will become the most voted president in the history of mexico I was saying it in the
last podcast also of g3 where we met the three fat to analyze I mentioned it again and so
I have been constantly saying and trump is going to win trump is going to win but of course I thought it was going to be
one of the most closed political elections in the history of the united states and it did not destroy it completely
and in a loose way he as well as when he won hillary did not win the popular vote this time
he won the popular vote and of course that of the schools but also that of the congress
crushed donald trump and the next day many people there I am surprised I am surprised as a
person with those problems of the law from harassment and sexual abuse this bad information and bad
statements of his assets and his assets as a person who wanted to steal the election
four years ago and the takeover of the congress as a person who speaks in that way of the
latin community as a person as he could win and sweep in that way we are going to analyze that point in this month
if it is costing you work to understand it if you do not know why that phenomenon happened you have
to put yourself in the shoes of a white American man without studies and I repeat it again
white American man without university studies but you have to put yourself in the shoes of his
family of his partner of his wife of his children all that great stain of the midwest do not go to
the coasts please go imagine yourself in a rural community of the United States ok you already put
yourself in the shoes of those people and that role now analyze the world from left and right but
we are going to analyze it from ultra left and from ultra right what is happening with the left
the left is very involved in what is known as the woke culture and the woke is the self
entitlement means I deserve everything everything offends me everything is politically incorrect and
therefore everything that is different everything that is minority everything that is that is what
more rights must have I am not saying that that does not have to be true please I am doing
a public image analysis and you had to get in the skin of this white American man without
studies of the United States the whole cause is being towards the rights of minorities the police
is bad and we are going to take away their funds everything is around the female empowerment and that
woman who demands those rights and who fulfills through her body and what it has to be to you
maybe white man without studies you see it as they are taking away your place of privilege that
you had so long and in so much time and that it could have been affecting also the most
important thing that is for you your economy and you know that your economy in the last three years
by the type of import tariffs of Chinese products because you know that good cultures have not been
promoted around employment because you know that illegal immigration you think
that it is taking away some jobs that maybe you do not want to do maybe you do not want to
wash dishes maybe you do not want to work in construction but you know that those people are
taking away your jobs you think that the culture that made the United States great those flags
of bars and stars hanging and every time you see that there are fewer because every time you see that your
country has been appropriated by other cultures Latinos Hindus Asians and you start living in
this kind of fear of fear but above all of pain to your wallet kamala harris vice president
does not have arguments to say things because you did not do it while you are vice president second
point woman who belongs to one of these minorities and the whole speech was my body my choice abortion
the rights of women everything was around the minorities lgbt plus and the Latino but now
thinks that the Latino himself was the second most important vote for Donald Trump after this
white man without studies and now he thinks the Latino who can vote the Latino who can vote in
the United States is a Latino who does not like illegal immigration because he is or she is in a
legal status and thinks that illegal Latino immigrants make them a bad reputation and they
reject them and do not see them as an American but see it as an illegal and as an illegal immigrant
and think that people do not know how to distinguish between the legal and illegal Latino because they
already feel American then they become right-wing people not left-wing people and
they do not care about the rights of immigrants and they want the borders to be closed because they
have already reached the very complicated and very difficult legal status to understand hey but the woman
why so many women voted for Donald Trump is the woman of the family bosom of which I am talking about
that is seeing his culture affected and is seeing affected sorry his economy and is seeing
affected his land does not matter much and eye seems that I am generalizing many will be able to
import an agenda based on abortion are people who say if one day I have to abort I already see
how I do it and I will decide but that my economy is what I am interested in what interests me
the economy and then the woman studies that were mentioned around the cause woke and especially
within the cause woke the answer to the question that is being a woman and what they lived for example
since the olympic games or in other cases that women's rights but what is a woman and
the trans community many women are against the woke culture and everything that has to do
with what has to do with the use of hormonal therapies in minors for the exchange of or
gender reassignment and then the ultra left is all this woke culture of minorities who are offended
is being a very very very very very small vote but a vote that people speak openly
then many people declared in polls that they were going to vote for Kamala Harris because if they were not
pointed out by a social part I give you an example you see a program like Saturday Night Live all
the anti-trump pro-camal pro-pro-pro-camela sketches all the type of activism that was done around
this woke culture imagine that you are part of that production imagine that you work in camera
in scripting imagine that you are not part of the cast imagine that you are part of the public if
they ask you there for who you are going to vote as part of the public on Saturday Night Live you would say
no because obviously for Kamala but inside to say oh man I don't have money and this and I don't
care about this and this other crazy what he is telling me is I am going to bring the economy back
I am going to put some conditions and aranceles to the Mexicans because the Chinese products are
entering there that they are doing I am going to build the wall I am going to expel so many
migrants that they can see I am going to throw away all this that children cannot
be indoctrinated in school in gender issues to such an age I am going to throw away all these
issues of reassignments when they are minors and all that to say it is politically incorrect but
he says it and when he says it they point out racist classist misogynist but many inside they say
well I am not very displeased with that speech that you are making therefore the day
that I have to click on a click and I say click because in the United States it is not here how to
tap a ticket to one or the other I will end up giving it to Donald Trump difficult to understand I can
perceive but once you get into the skin of that great voter who is still a majority but
feels minority because they say now it turns out that everyone has rights and everyone has social
support and everyone has good things and everyone has proposals of law for them but I do not have
a proposal of law for me and it seems that my rights are no longer important because the
right of the one who comes from outside that majority felt minority and therefore exercised
their vote and was statistically reflected as what they are a majority who made someone
become a president who long ago did not see so much vote to a single individual and a single
project in a country but I tell you that I am going to give you a great great great big in this podcast
on this special occasion and it is the interview that I was able to do to the great phenomenon of public image
in my opinion of this year in our country karim pinter from the famous house the great
winner although it was second place today alvaro when it was the famous house you
constantly said I am not going to spend saliva on that I am not going to comment on the program in
Mexico more important things are happening think about what I just said the phenomenon of public image
since the image is dynamic the image changes the image is relative to the essence of objectives and
needs of the audience and the image is the greatest heritage that someone can have if you have
any prejudice about the program that I just mentioned or the great woman that I interviewed that
day listen to this interview and you will see the depth that there is within the field of public image
with this phenomenon enjoy this interview this pill a lot
and
I give you the most cordial welcome to this day and above all giving you the great great great welcome
to the one that we were saying and naming back here as the true great winner of the
famous house a round of applause for Karim
teacher thank you very much you know that it is very special for me and good night to all
what an honor that alvaro is inviting me because for me he is a great teacher someone I admire a lot
and we are going to gossip gossip gossip gossip of the public image and look I thank the
comments it feels very nice when you say that we have been able to help you so I am going to break
one of the rules of our profession which is confidentiality because the vast majority of
those here present because they do not know that there was a job behind or that they could give some
kind of support training but it did feel nice because you mentioned it in the house of
the famous the other day an interview came where you also mentioned that and I am going to break the
confidentiality and what I never know is to read a conversation wow I love it that I have
said the first time the first time you spoke to us is they gave me your contact your phone I
need image services but then I'm going to go on October 14 and the waters of the house of the
famous had already passed and after greeting you I tell you I want to share the pleasure and happiness
for what happened when we met your desire for image was to achieve a new positioning
leave behind a reputation and build another from so that they could know your true being
life put it in front of you and you knew how to take advantage of your name it remained in our
digital monitoring systems and you were surprised what you generated to the degree that in your case
we are studying it at an academic level I send you a big hug and there we open communication and
my answer now you say my answer you have to because the answer is those candies I swear that
sometimes it gives power to share wow master maximo alvaro adorado thank you very much for supporting me
your beautiful words I need more courses with you recommend me to do many things and there
the practice begins and some very beautiful voices too but the first thing I want to ask you is
what was the decisive moment because there is always something there is a comment there is an action there is
something that at night does not let us sleep there is a concern in the reputation issue that you said
I need image services I do not know what it was you open your eyes you need an image change of course
well because I was in 10 seasons of a capulco short that were almost 10 good that were almost 9
years and when I decided to close this cycle well while I was in a cash or I was on the
radio I was producing another program I did many things but as people did not realize and I said
well this chapter of the maximum rock that follows I want to be a conductor I want to be a comedian I
want to do good interviews I am a fan of Marta de Baile I have always said that I want to be
Marta de Baile del rock and from there I met you and something that says Marta de Baile thing that I do
then it was that I looked for you and I said I think you are the right person for me to start
to push this new facet these changes and it was a change of everything so much of image how to say
image image physical image physical both in personality was a spiritual academic preparation
a little bit of everything and also mature as a normal person I am no longer the 21 years old
who entered cash or and it was the insolence walking I think it has been a great process then it is
a matter of maturity because one of the rules of the public image is that the image is relative there is
no good or bad but what must be according to a coherence of your essence who you are the
objectives and the needs of an audience the insolence is not bad the party animal was not
bad it was also a very solid image very attractive for certain brands but then it was a
matter of more maturity and spiritual growth what he said to Karim I have to change my reputation
and my perception yes because I think people did not realize the changes or the attempt that
I was making then I had to go deep to get into chlorine and purify myself but it really
was not like for there to be what they said like it was very natural the animal party continues
but I already chose my battles I already chose that I publish that I do not like that now I am looking for art
that is very attractive for alcohol brands for party brands but I said to see you are already 30
years old now 31 and I feel the 30 more cool I feel in you but I said well, let the 20s of the rock
of my modli crew stage stay now let's go for the Marta Baller del Rock for the communicator
with the conductor that I want to become then there was preparation of everything until as I
say in the outfits in all in all my personality and I was afraid to show it because I said I already have
a niche I am already the rock star will people accept me I felt you pointed out at some point with
some negative judgment or prejudice to your person some stigma that bothered you of course
acapulco short gives fear is a man who did serve to show a free woman who defends
her sexuality but at the same time as it encapsulates you in that image as of excess of rebellion
and also with men I do not tell you they almost perished when I really am not
like that but hey if there is that taboo of there is a cash or is the antichrist hey acapulco short
gives fear but the house of the famous damas I tell you because many friends clients when the first
phenomenon was given others who were going to enter the second season consulted it and everyone told them
that it was an air coin it is an air coin it is the best that can happen to you or the worst that can
happen to you and we have already seen it and we have already lived it you felt that fear I honestly did not feel
the fear of oh I'm going to burn and I don't know what because I am very conscious well I was afraid that
the public would not accept me being the rock star and the one who has the super high personality and the
most fun I mean I said with everything I am going to dare I am going to take the step and I am going to be myself
because the truth is today I am a very calm woman without problems without judgments I think that
in my time of acasior if I judge a lot if there was one or two problems it was very rebellious very
exposed and today I have practiced access consciousness I took a course of mindfulness
before entering I go to the psychologist I go to the psychiatrist I take good care of my mental health
so I know that I am a good person I know that I am funny so I did not fear the fun but I feared
being a plant ok I was afraid to be a plant the truth I said how about if I am very calm and well
there you do not find out anything what happens I thought it was a total plant at the beginning it was like
a shit and it is not that from the beginning you do not know how you repudiate the systems of
reputation monitoring that we have but returning maybe your fear was that people had
an expectation or believed that Karim would enter and then the first thing that was going to happen was going to be
this mess that was going to get into with one that was going to get into with the other the scandal or the
morgue you thought that was the expectation of people today you entered your mind to this
that you are telling me I am going to be authentic I am going to be Karim that I also share with you when
I found out that you were going to enter what I said is hopefully the woman I met in one
to one with that sensitivity with that humanism and that a character does not come out then the
question to land on the question is there was a character at some point or was the person the
person we saw all the time was the person person I have experience in reality but the experience
of the case is very different from the case of the famous who are 10 weeks super exposed that is,
on my part, I was 100% because I saw some that are great, that is, without judging but giving examples
they came very much in character I said to this brother the character will fall at any
moment and it will be fine cannon but hey without judging and I said I'm going to do it in fact I
started to realize that in the previous interviews they told me and what you are going to do and what
you count and how you have gone and how is Karim at this moment in his life and how good a response
from the public to the same is a mature karim has changed a lot I received as a good response from
the public but already being there in the house because I said no way because it was the fourth land
not that according to the popular at the beginning and according to I had friends out there and they were like
more my concept of the year I heard I did not hear the barbarities that they said until I left I
realized and I said my God but I said well they are the fun ones who are exposed those who but
I get together with them really lazy said that I am no longer me I am going to get together with the
uncles and I felt more confident and it was much more interesting that they told me their
experiences they gave me their advice I had a lot more fun I tried to include myself with
those from the other room but it was super difficult I said I do not get me I do not get me no matter how much I do not fit
hey I do not want to bother with the next comment because I am going to be serious you are the people
who are here gathered when the entire analysis of karim is done in the house of the famous the
change of image the change of perception we did a qualitative investigation to see
what qualities there were in you the paths that should be taken to take advantage of this great
platform and a comment came out constantly and that comment is many did not understand the stand up
many did not understand the karim that I want to connect humanist is no longer the same animal so
disheveled and reverent and then see a stand up comedy where everything starts with a sexy reggaeton
with a horse with a certain language certain examples a whole storytelling of the sugar daddies
and then they said we did not understand the step back then sorry that you ask so directly
but this comes from the reports and we want to know your version of course yes do not scare me friends
there goes the story was a project that I had ready to record at the beginning of 2023 and
I went through a relaxation so that it would be done then I recorded it in December last year
and then for the product to come out and it was already delayed, no, because it goes until October of this year,
that is, I recorded it almost two years ago and I also recorded it as a satire, it was like my
farewell from a car, I left from a car and it was the special and it was like a satire of my 20s
of making fun of where I come from, of embracing that stage that maybe I was ashamed of as where I come from
from the sugars of acapulco short, that is, it is like a satire of the 20s but there was no I think
that bad timing because it was to go out two years ago and it was the other public character
and it was like my farewell from a car show then what came out of a car show I had it ready
I recorded it and until now they launched it then in some part it did harm me but it is a
product that a project that I love the stand-up that I prepared so much that I did it with so much
affection that I said well, no way, if it is going to be released until now, you already did it, you have to take it out
to fly, let's take advantage of it, let's make a disclaimer to all the people who are watching it because
it also goes to the podcast, it goes to the networks, it goes everywhere, we are live, we are
in a house so that clearly if you are going to see there in amazon prime, the stand-up, in paramount,
it is not and if you want to scare the fear away, wait for it right now in December the
project that comes out in amazon but it is also from before also before before before recommendation
team of cari me put a disclaimer that says this was recorded at such a time we are going to do it
there if I scare the fear ok but it is a strong comedy but I just made a chicken with alvaro and
I told him hey I love comedy but I don't want to make it so strong you have to get a balance
and we are going to work on something nice that is comedy with message comedy with message with
humanism with motivation is not fighting there are great great stand-up and storytellers in the
United States who do it like this and they do it very well but I return to this positioning because
you already mentioned twice the dance marta of rock uff that is what you think is
a positioning if you say dance marta is this triple threat between a driver,
businesswoman, social personality and networks, that is, you see yourself being this multifaceted part
because I know that you also put the business side strong is telling me that he put a
burger shop, right? Well, now I'm going to inaugurate fad burger reform, we are going to make a discount code
for the university, 100% with its credential from the public image college, it is called fad burger
reform and it is great because there is dj and it gets good but that is the point because it is this
part of what is next, your podcast worked a lot for those who also knew the new person
after acapulco short before the house before the house of the famous has there been an evolution
of what you are doing in your content of networks as has been the role of the networks of the
networks in the house of the famous how it was to leave the house of the famous and realize what
had happened and what is the need the fear of the following steps then let's go for
parts the importance of the networks that you felt when leaving and what is what is important
in the networks I think that today the networks matter a lot if you are a public figure
I have the opportunity to be in the house of the famous part of this evolution was to have a
100% different team a good publicist a good management the creative part or I made the
equipment dream team said now what I am going to invest is in my team to become the woman
I want to be and then the house of the famous comes and I love creativity production
the madness the bizarre and we are going to do something that no one has done in the house of the famous
everyone upload their video of this and nominated help me and we do as if it were the
political campaigns and we are going to do a parody but with the pnt party
the most doggy party and we mocked all these viral videos that there were different
candidates from different political campaigns but with the most doggy party I put my cat as a
voice actor I left everything ironed that is, the truth is that we did not sleep a serious month and serious and
leaving and others I left that and my team took care of the truth is that if it had not been for my
team maybe I would not have had I could not communicate what I wanted because it televised because there it
has its waves that you want me to win one it does not happen so much whatever it is that is my house
and the gold and my house obviously televised but I do not know someone said something out there that
a gossip was thrown that no that Karime is begging me because go to your podcast and I know that my team
then then the conversation was uploaded I had not begged or written it, that is, it helped me a lot
in those aspects because I am like a little bad for the fight and then they like to fight
outside but really what he did that is what matters is what you do inside the authentic being
the being you the not being a character I said I'm going to be me I don't like the pleito I like to
enjoy every moment one day at a time I do come to be friends I do come to make a team until the
end I come to meet I come to learn that is, I let myself flow at the beginning son how it cost me but
I see how interesting the analogy you just made what mattered was what was inside but outside
I needed a way and a machinery of people of great confidence very prepared to do this type of
strategies propaganda as if it were a political campaign to know how to respond crisis management
and I think it is a very beautiful analogy with the public image because the public image part of
the essence of a being that has to be respected and that cannot be falsified there has to be a
background but then there has to be a great way because if there is no more way and there is no
background then you will be this you will not communicate if there is no more if there is a background and there is no way
this does not communicate if there is no way and there is no background you deceive your authenticity and
the ways in what percentage would you say that it is the strength of the work in networks the strength of
the promotion the strength of the brands and how much was the internal the natural knowledge that is,
how much there is strategy and how much it was a natural phenomenon wow well I can not tell you
by percentage because I would not know how to tell you but I think it was like the union or leaving
something creative something never seen before because it was something never seen in the history of
this reality of the big brother that no one did their political campaign or did this type of
good we hacked to the system we had the wall in China and they could not communicate they could not
hear the messages well my team took the speakers from the concert and they threw me the
messages of such he gave you two points I do not know that I cried and I thought they were my friends but
for that part it was fundamental because you know that everything I do in projects I prepare myself
both in networks and in projects, I do not know, I go to a comedy project, I take acting classes, I take
clown classes, I prepare myself, I prepare myself for rehearsals, but how do you prepare for a reality
like the famous houses, well, leaving your strategy outside and inside, well, I applied my knowledge
of access consciousness, of mindfulness, of all that and being me, being me, it is like a couple,
a team, yes because we cannot divide it and I wanted to ask you to see how you perceived it
because hopefully we as experts and people who dedicate ourselves to the image could live
this phenomenon with our clients the great teaching is that the more we can respect and
give to know an essence in a real way and naturally, the part of the form is facilitated, it is made
in a much more organic way, it is made more natural, people become your propagandist, the
mouth-to-mouth is the one that begins to work, then that takes away what is for us a great stigma
that they think that what we do and what we study is something frivolous, something superficial, it is
something aesthetic, it is something that deceives, it is something that manipulates in a negative sense when in reality it is
something that strengthens and it happened to you that your essence was strengthened with a perfect storm
of elements that pushed you in shape in that beautiful background that we could know and now
you left the house and what did you realize that had happened to you? Wow, that is, I had no idea,
I had the idea that we set up a very cool team that was the Mar team that we did
take one by one and I said well, something good we are doing, suddenly they took us
to batucadas and they shouted at us and it was very nice but you disconnect from reality for 10 weeks,
that is, you do not have a cell phone, you do not have a watch, you lose the notion, it becomes your life,
then I said well, we are the variety, maybe it is not going well but I did not imagine the phenomenon
that was going to be the day of the final of the grand final that happened to us and that billions of
people and that they broke the rating, I said that, I mean, I did not believe it, I leave the house and see
everything that happened, all the memes, all the conviviality that they did to support me, that day of
the grand final my followers met in the pink area with a mega screen show, that is, wow,
a hug to my life, to my person, I felt very loved, I am super grateful and since I left I said
well I have the responsibility to teach them that they liked my spiritual, positive, good
part, without judgment, they follow me now little children, that is, they pass me to the blessing, I was a little child
I have the responsibility of no longer being there with my glass of no no no, that is, as if to measure
yourself because you have a public and now I am going to the positive, to the good vibes, to the good
wave, to the empowerment, like that is what I am looking for today. How good that it is and what advice,
what lesson, what recommendation would you give to the entire community of the public image school of
all your programs for someone who is wanting to transform the image of someone else but also
for themselves to build their own person in this professional world where we also have a
certain degree of public figure, what advice from the famous house, from what you have had to
live from you left the famous house, you would tell the public that we have here today. Wow,
what advice, let's see, let's see, let me see one that is authentic, that is, that they do not say oh I am going to be such a
character or I want to be like such only for appearance but rather what they want is rockstar
comedy, driving, influence, whatever they do what they want because they really feel it and
really enjoy it that if they are in a moment that they say how evolution can not be changed
everything can be, everyone can evolve preparing, studying, seeing the way, well here you are
in the temple of evolution so you are on the right track but believe in you, do not be ashamed,
do not pay attention to hate, ignore it because it is a thing that only contaminates us and can
downplay and then do not pay attention to hate and well what better than leaving behind the trials,
judging people, focus on you without looking back because that just takes away the time.
Let's give Karime a big round of applause.
And now I want the last questions, we still have a few minutes, I want the last
questions to be asked by our community. Of course, I am happy. I want you to come
on behalf of you, if you help us and also turn on the light a little bit of base to be able to see the
community. Anyone who wants to ask Karime a question?
Request, advice.
There, up there, we have one, if you want to say it out loud and I will paraphrase it here so that
people who are watching it remotely can hear it. They ask if it hit Karime the fact
of having had to change his image so much. In summary, paraphrasing the words a little.
It didn't hit me because it's something I wanted, I think it was part of my maturity that I said,
well, a chapter is closed, let's go to what's next and it was rather preparing myself,
I am rather happy to have been able to show Karime who I am today.
Was my answer good?
Wonderful, as if you had prepared and trained to answer questions.
Well, an interesting question and here I am expanding it to deal with brands,
that is, deal with this type of questions that you say happened in your home,
you tell Iqbal, in the house of the famous, that on the one hand we want Morbol,
on the one hand we want the reality show, but on the other hand when it comes out of your hands,
some brands said bye, I won't leave you. Before, eat your meal with the brands,
today with your relationship with the brands and then if there has been conflict in the change
so that brands no longer want to be with you or on the contrary,
because right now you have to be falling a number of interesting petitions.
Well, when I was in Acapulco Shore, I started to take care of my Instagram profile a lot,
you put that, you didn't go out like that like a bikini, I mean, you can't mediate other profiles,
but I tried to put a cool lifestyle, well-kept photos, beautiful things in my podcast,
because it showed a bit that part of the driving, but it did have a little tone up in my podcast.
Now I don't say rude things, I mean, I did relax and everything, but it's not what it started.
Before they had good brands, I've been with Coca-Cola for almost two years,
I'm with Flashlit El Suero, which I used to announce it as the Suero for the crew,
now I announce it as the Suero that doesn't abandon you on a day full of activities and rhythm and trips,
so the brands have adapted to me.
Next year I'm going to make the image of a very dear brand for Mexico,
which wow, very familiar too.
I was going to tell you others that I don't remember anymore,
but right now, yes, the truth is that brands are raining,
parents brands, family brands, brands with values,
I feel very honored, happy, and as I have chosen well what to communicate and what not,
before it was much more irreverent, now it is another type of communication in brands.
And how good it is that you are aware of it, that you have it present,
that you continue to maintain it, that you continue to evolve it, because you know that we are in an era
where brands go and come because reputation goes and comes at a click in how we are today,
that is why a profession like ours becomes fundamental.
And you have to take care of it, you have to take care of it, it is the greatest heritage.
The greatest heritage that we can have, our reputation, anyone else?
Thank you, wow, wow, thank you very much, thank you very much.
You don't know how happy it makes me, how happy it makes me, how grateful I am,
and how it has been worth all this way that has ups and downs,
sometimes you are judged without knowing yourself and it is difficult,
and that you can tell me these things, I really appreciate it and it makes me very happy.
What an incredible testimony.
The scenic panic, well, look at it in practice, for example, a few years ago I interviewed Bonnie,
it was terrible, I think it was my mistake because one day before I was going to interview him in his hotel,
I took a tequila, he's already got years, huh?
And the next day he puts me in the national auditorium to interview him,
I took two energy drinks, well, it was terrible.
And from there I said, never again, and I was on the radio with Roger González,
and I asked him for advice and I said, hey, help me, I don't want to get nervous,
I got very nervous before I went into the air,
so he told me, enjoy it, relax and have a chat like friends, flow,
I mean, those nerves turn them into excitement, and that's what I do, I live in the here and now,
I say wow to who I have in front of me, wow to who, I mean, to whom I am interviewing or what I am communicating,
so I don't get that nervous anymore, look, with the stand-up it's still a bit difficult,
it was like my new challenge, but it's enjoying it, enjoying it, relaxing and turning the nervous into excitement.
Que vuelva, que vuelva el pío, que vuelva, que vuelva el pío,
el gusto grande, todo el detalle bonito, la costumbre que alegra el corazón.
Y qué creen, que el próximo mes, mi capricho, discos del año, ya no hay podcast,
por lo tanto, con el podcast de hoy, cierro la temporada en torno a la opinión,
porque nada más me falta este postrecito que siempre me regalo y que muchos de ustedes disfrutan,
que es el de los discos del 2024, de eso se trata, diciembre, disfruta la entrevista,
celebra en conjunto conmigo noviembre y sé siempre muy muy feliz.