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Welcome to Milestone Moments, the show where

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we explore the journeys that lead to success.

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I'm Sheila Slick, your host and founder of Five

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Milestones. In every episode, we will bring you

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insights from the minds of entrepreneurs, leaders

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and experts who will share not just their expertise,

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but the milestone moments that have reshaped

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their journeys and led to significant achievements.

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So if you're looking for motivation, you're in

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the right place. Subscribe now and discover the

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milestones that mark the path to success. Welcome

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to another episode of Milestone Moments in Business

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and Leadership. I'm your host, Sheila Slick.

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And today, my special guest is Sarah Berry. Sarah

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is founder of Out of Office, and she's a corporate

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trainer and an on -camera educator that helps

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others build their online presence with fearless,

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low -effort, high -impact video. Sarah launched

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a program called Invisible to Iconic. I'd like

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to welcome her to the show. Thank you so much

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for having me. I'm excited to be here. I am too.

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And you've created momentum. We've been talking

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about the exciting part of the beginning of the

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year and then how you keep that momentum in the

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months that follow. I'd love to learn a little

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bit about you and your journey, that turning

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point, that milestone moment that led you to

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what you're doing today. Yeah. So you mentioned

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I'm a corporate trainer. That has been my career

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for 20 years now. And that is something that

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I sort of just stumbled upon. And when I was

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in the corporate world, I always felt like I'm

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pigeonholed here. I can't do anything else but

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teach people. That's what I have to do. It's

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a label that's been slapped on. And I can't do

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anything beyond that. On the side, I was doing

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graphic design. That was my little side gig.

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But I didn't really know what. I always knew

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I wanted a business, but I didn't know what that

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would be. Now I look back and I see that through

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line of you can educate people in your business

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and still use those skills that you used to have.

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And the turning point for me was when I started

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posting online. It's literally all it took was

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talking to other people. I would dream up these

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businesses in my mind. I would think, oh, well,

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one day I'll just have the courage. One day I'll

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have. you know, an online presence. People will

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be able to search my name and something will

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come up. But until you do something about it,

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it feels like this super far away dream. And

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so I would just keep planning. And it wasn't

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until I did a 100 post challenge on LinkedIn

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where I said, I'm going to post 100 times in

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a row. Didn't have to be daily. Didn't have to

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be, you know. super heavy on the content creation.

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It was just to get into the rhythm and get rid

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of the sort of like cringe feeling that we have

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when we're first exposing ourselves to the world.

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Everybody on LinkedIn was already a former coworker

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of mine. So that was kind of the cringe factor

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there. But I felt like if I could just express

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the creative thoughts I have and let my audience

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sort of guide me there, what do people even want

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to hear from me? And that became the turning

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point for me. I was like, wait a second. I've

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been educating. I've been a creative person.

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I've been all these things all along. Now I'm

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just doing it for other people. And up to that

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point, I was helping large businesses with their

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almost like TikTokification of their online training.

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So if someone comes in as a new employee, maybe

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make a little video for them, a day in the life.

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That felt really fun for me. But I felt like

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it was even more fun to do that with small business

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owners, getting them comfortable on camera, getting

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them to kind of like distill the things that

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they do into small videos. And I felt like that

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was so rewarding to be able to do that. I didn't

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know that, though. I didn't know that that was

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my calling. I didn't know that that was the thing

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I wanted to do until I started just posting online,

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which a lot of people won't do. A lot of people

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will shy away from it. It's called imposter syndrome.

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100%. So many layers and levels to imposter syndrome,

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too. Yeah. And even you that had been working

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with video, you kind of had to overcome that

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in order to start publishing your post on LinkedIn.

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And I loved what you said about the 100. And

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I've heard that numerous times. I'm actually

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doing that with this very same podcast. My first

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milestone was that 100th episode. And I think

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100 is a great number because it shows that you've

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been consistent and perhaps you'll start seeing

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results if you haven't already. So don't give

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up unless you've tried something 100 times. That's

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exactly. You might have read the same book that

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I did. Million Dollar Weekend was the book that

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I heard this in originally. So I was listening

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to the audio book while on a walk in 2024. I

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was taking daily walks. I need to get back to

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this now that I think of it. The daily walks

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were great. And I would just listen to an audio

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book. So when I was listening to this, it was

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the whole premise is just like you said, do something

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100 times without analyzing the results yet,

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because we have a tendency to talk ourselves

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out of things that we haven't even seen the proof

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of yet. I think we all have an example we can

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think of where you put in maybe five tries on

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something, 20 tries on something. You see it

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with podcasts a lot. You see it with YouTube

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channels. There are so many YouTube channels

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and podcasts in the graveyard with three episodes.

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I think it's something like the stat was 90 %

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never get past episode three. And then of the

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people remaining or episodes or channels remaining.

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I think 90 % of those don't get past episode

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20. So in reality, we're trying a bunch of little

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things, but we're never really sticking to one

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thing long term to really see if it's going to

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work for us. And I feel like that changed something

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in my brain positively. It was a really good

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challenge to do. And it made me stop thinking

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of all the details, the imposter syndrome details

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that we think of where we don't believe in ourselves.

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Well, I think if I could do 100 shorts. Yeah,

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that would be pretty awesome. That would probably

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take me a while, right? Because then, I don't

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know, I think with video sometimes you're not

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just listening to yourself like you are with

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a podcast. I think the imposter syndrome is twice

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as much with video than it is with audio. Now

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that's just my personal experience. And I think

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it's great to step out of your comfort zone.

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So if you start a 100 -day challenge, I would

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be the first one. to sign up. Yes, it's so good

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for us. I will say for video, like you said,

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we're analyzing. There's a lot of self -critique.

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A lot of the clients that I've worked with have

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said the same thing when they're first starting

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is, I can't even look at it. That's kind of a

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quote that I hear a lot. And I know from my own

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experience, and of course, each person is a little

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bit different, but I have that track running

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in my mind when I'm recording. Oh gosh, the way

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I said that sounds awful. Oh, what am I even

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saying? It's like constantly checking and self

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-editing. And then when I go back to watch the

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clip, I'm remembering that moment of when I was

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self -critiquing. And I'm like, wait a second.

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I actually am coming across perfectly fine. There's

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nothing wrong with what I'm saying. But I was

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automatically editing myself and making myself

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feel like it was wrong or not good enough. But

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I'm watching it back and I'm just thinking this

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is perfectly fine. There's nothing wrong with

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it at all. So I think we overdo it with the self

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-critique as well. It's natural. It's not something

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to, you know, beat yourself up about. But I do

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think that seeing yourself on camera enough times,

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you do get used to it just like you would for

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your voice. We all hate our voices recorded,

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right? It's the same thing. But yes, amplified.

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Think if you do it enough times, though, you

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get used to it. But I have some methods to get

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around it too. So to remove the emotion factor.

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What are three skills or qualities that you believe

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are most impactful in either your journey or

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someone else's journey wanting to take on video

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and getting out of that comfort zone? That's

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a good one. And I feel like depending on when

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you ask me, it's going to be a different answer

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each time almost, like what season of life I'm

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in. I think self -belief is a big thing. And

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seeing kind of the bigger picture, I think a

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lot of times we focus on, like I said, the negative

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or like one. moment rather than looking at the

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big picture, you've almost got to have a bigger

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purpose. So even just to take it back to the

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100 post challenge that I did, my bigger purpose

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was to be consistent, not to go viral, not to

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have one post be this big thing. And I knew that

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I had that on the horizon. That was what I was

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aiming for. And I believed that I could do it

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as long as I stuck to it. So that's definitely

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one thing. I think it kind of goes along with

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it, but the proper mindset, a positive mindset.

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When I teach video, I'm not teaching the tips

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and tricks. I'm not teaching here's how to edit

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because without the right mindset, it doesn't

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matter if you know the greatest tool. It doesn't

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matter if you know how to record properly or

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have the best lighting or any of these things

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that I get asked questions about a lot. It's

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more about the right mindset. okay, I know I'm

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doing this for a reason and I know I can do it.

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That's going to matter so much more. And a lot

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of people skip that foundation. And I will say

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a lot of the questions I get just prove that.

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And then the third thing I would say is that

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there may be something about knowing when to

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pivot is a really good skill to have. I have

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done this a lot with my content where I want

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to make it easier on me. I don't want content

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to be a difficult thing. I want it to be low

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effort, high impact. always iterating that to

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make it easier on me, but also easier for my

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audience where they feel like they still are

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getting something really amazing out of what

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I have to say and put out into the world. So

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what you're doing now is a program. Yeah, I have

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a couple of things. The main one is the program

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where I help people not only get on camera in

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the first place, it's like a safe place to practice.

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we do recording sessions. So I'm able to record

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with them where they feel like it's almost like

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three phases. So the first is getting past the

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mindset, you know, gunk that keeps us from expressing

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ourselves. Second would be recording together.

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So we're kind of co -owning that, doing recording

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sessions and then splitting those into clips

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that they can then post on social media easily.

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And then the third would be where they've got

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the training wheels from me. Now they're putting

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it into a system where They don't feel like they

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have to pull out their phone every day and record.

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It's more like we can batch record. And once

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we batch record, we've got enough content for

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the next sometimes two months in advance, which

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I think is pretty amazing because it can be a

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lot to feel like you're recording shorts all

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the time. So I do have people record longer bursts

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of video. That way that can be split into clips.

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I think if you're starting with the short clips.

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That's a recipe for burnout. And I try to keep

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people from doing that. But ultimately, they

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can do whatever they want. It's similar with

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any sort of content, right? If you're just waking

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up in the morning and you're saying, what should

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I post today? You're going to get burnt out pretty

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quickly. But if you put that into a nice system

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that works for you, a workflow that works for

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you, OK, every third Thursday, I'm setting aside

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time on my calendar and I'm going to write. my

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posts for next month. But I'm also going to,

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you know, look at my entire planning. What platforms

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am I on? Do they all work together? So kind of

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lifting it up and looking at it from a bird's

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eye view rather than what random things should

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I post about today? Which again, is it an exhausting

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place? I think people start there and then they

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realize they may say to themselves, well, that

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didn't work. I must not be good at video. which

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isn't the case. You just didn't have a system

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behind it. I love that. And you could probably

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also help podcasters. And there's a lot of podcasters

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that perhaps are only using audio and they're

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wanting to use video. Yes. I actually was a guest

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on a podcast last month, and the host is typically

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used to an audio podcast. for special exception

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for me, made it a video podcast. And I said,

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why don't you just do this going forward? So

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we'll see if he does that. Well, I may turn this

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one into a clip or two. Yeah, there you go. So

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where can we find you online? How can we connect

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with you? So currently everything is on LinkedIn.

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Um, so, and I'll give you my, well, you have

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my profile. You can probably put that in the

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notes. Um, cause you know, LinkedIn likes to

00:13:36.480 --> 00:13:39.580
put the complicated long string in your URL.

00:13:40.340 --> 00:13:44.019
Um, but yeah, I post on LinkedIn four times a

00:13:44.019 --> 00:13:47.299
week. I post an article every week, which is

00:13:47.299 --> 00:13:49.700
more of a deep dive into the topics that I talk

00:13:49.700 --> 00:13:52.440
about that particular week. And then my next

00:13:52.440 --> 00:13:56.519
venture, which is a bit, I won't say scary because

00:13:56.519 --> 00:13:58.360
I'm used to video, but I am going to be starting

00:13:58.360 --> 00:14:01.240
a YouTube channel, which is. new for me because

00:14:01.240 --> 00:14:03.500
it you have to be a little bit more strategic

00:14:03.500 --> 00:14:06.600
I think with YouTube and it's more long form

00:14:06.600 --> 00:14:09.980
so we'll see how that goes I'm excited for it

00:14:09.980 --> 00:14:13.100
but no channel name to give you yet well I think

00:14:13.100 --> 00:14:15.740
it's gonna go great Sarah how can you go wrong

00:14:15.740 --> 00:14:20.200
correct that's a great mindset to have so I'll

00:14:20.200 --> 00:14:22.440
be your first subscriber share as soon as you

00:14:22.440 --> 00:14:25.940
have a channel name yeah I would go close to

00:14:25.940 --> 00:14:28.990
what you already have so that you keep your branding

00:14:28.990 --> 00:14:32.330
intact you've got from invisible to iconic I

00:14:32.330 --> 00:14:35.250
love that yeah I don't know there's a lot to

00:14:35.250 --> 00:14:40.610
yeah and I think that's been a maybe people can

00:14:40.610 --> 00:14:42.870
relate to this it can be a struggle too when

00:14:42.870 --> 00:14:45.529
you you create a like I created my business name

00:14:45.529 --> 00:14:48.509
in 2018 and then I created invisible to iconic

00:14:48.509 --> 00:14:51.669
in 2025 and even in between there I had little

00:14:51.669 --> 00:14:55.009
side adventures and it's like okay what what

00:14:55.009 --> 00:15:00.389
is my naming and wording now, obviously these

00:15:00.389 --> 00:15:02.509
things can be changed. I'm trying not to be in

00:15:02.509 --> 00:15:04.509
a place of overthinking it because I think that's

00:15:04.509 --> 00:15:07.870
what prevents us from making any sort of momentum

00:15:07.870 --> 00:15:12.990
forward. I think iconic is beautiful. I do too.

00:15:13.049 --> 00:15:15.769
I love that word. I look forward to following

00:15:15.769 --> 00:15:20.279
your new channel. What would be one, just one,

00:15:20.379 --> 00:15:22.779
because you gave us a lot of good tidbits, piece

00:15:22.779 --> 00:15:27.019
of advice that we could do to take action today?

00:15:28.980 --> 00:15:33.320
Grab a friend, get on a Zoom chat. This is video

00:15:33.320 --> 00:15:37.299
specific. Grab a friend, get on a Zoom chat and

00:15:37.299 --> 00:15:41.179
just talk business, talk your opinions casually.

00:15:41.419 --> 00:15:44.019
Forget that the record button has even been pressed.

00:15:44.159 --> 00:15:49.240
And after that. Just take a breath. And then

00:15:49.240 --> 00:15:51.759
you can run that through an AI tool of some sort

00:15:51.759 --> 00:15:55.340
to grab some clips from. And then, voila, you've

00:15:55.340 --> 00:15:57.480
got clips. It's the easiest thing you can do

00:15:57.480 --> 00:16:00.480
at the beginning because you're going to be more

00:16:00.480 --> 00:16:02.879
relaxed with a friend or a former colleague,

00:16:03.220 --> 00:16:05.379
whoever, someone that you're comfortable with.

00:16:06.919 --> 00:16:09.740
Well, I'm going to do that with you. Welcome,

00:16:09.980 --> 00:16:12.519
my friend, Sarah. I feel very comfortable with

00:16:12.519 --> 00:16:16.320
you and a great conversation. I'm going to take

00:16:16.320 --> 00:16:18.740
you up on that challenge and then see if I can

00:16:18.740 --> 00:16:23.059
do it 99 more times. Yes, exactly. Well, thank

00:16:23.059 --> 00:16:26.100
you so much for joining me today. Thank you.

00:16:26.860 --> 00:16:29.720
And thank you all for tuning in to another episode

00:16:29.720 --> 00:16:32.240
of Milestone Moments in Business and Leadership.

00:16:32.759 --> 00:16:34.120
Until next time.
