WEBVTT 00:00:00.000 --> 00:00:03.080 Welcome to Milestone Moments, the show where 00:00:03.080 --> 00:00:05.960 we explore the journeys that lead to success. 00:00:06.599 --> 00:00:10.220 I'm Sheila Slick, your host and founder of Five 00:00:10.220 --> 00:00:13.859 Milestones. In every episode, we will bring you 00:00:13.859 --> 00:00:17.100 insights from the minds of entrepreneurs, leaders 00:00:17.100 --> 00:00:20.820 and experts who will share not just their expertise, 00:00:20.879 --> 00:00:24.120 but the milestone moments that have reshaped 00:00:24.120 --> 00:00:27.059 their journeys and led to significant achievements. 00:00:27.960 --> 00:00:30.359 So if you're looking for motivation, you're in 00:00:30.359 --> 00:00:33.560 the right place. Subscribe now and discover the 00:00:33.560 --> 00:00:40.460 milestones that mark the path to success. Welcome 00:00:40.460 --> 00:00:43.880 to another episode of Milestone Moments in Business 00:00:43.880 --> 00:00:47.060 and Leadership. I'm your host, Sheila Slick. 00:00:47.079 --> 00:00:50.520 And today, my special guest is Rachel Allen. 00:00:51.340 --> 00:00:55.159 Rachel is founder of Bolt from the Blue Copywriting. 00:00:55.340 --> 00:00:58.759 She's a fast -thinking marketer with over 17 00:00:58.759 --> 00:01:02.619 years of experience and clients in over 21 countries. 00:01:02.939 --> 00:01:05.760 She has written for some of the biggest names 00:01:05.760 --> 00:01:09.159 in businesses, worked with influencers, nonprofits, 00:01:09.620 --> 00:01:13.359 and brick -and -mortar brands worldwide. Her 00:01:13.359 --> 00:01:17.650 work has contributed to high ROI launches industry 00:01:17.650 --> 00:01:21.969 awards, and national level honors. She believes 00:01:21.969 --> 00:01:25.409 that great marketing is equal parts data and 00:01:25.409 --> 00:01:28.829 humanity, and she has built her entire career 00:01:28.829 --> 00:01:32.950 proving that. Welcome to the show, Rachel. Thank 00:01:32.950 --> 00:01:35.150 you so much for having me. I'm so excited to 00:01:35.150 --> 00:01:38.250 chat with you. Well, me too. And I'd love to 00:01:38.250 --> 00:01:41.510 begin asking you, how did you get started in 00:01:41.510 --> 00:01:46.629 this line of work? Well, I had no idea what this 00:01:46.629 --> 00:01:48.629 line of work was until the day I started doing 00:01:48.629 --> 00:01:51.810 it. I would have never thought that I was going 00:01:51.810 --> 00:01:53.370 to run a business. I never thought that I was 00:01:53.370 --> 00:01:55.709 going to do marketing. I didn't really even know 00:01:55.709 --> 00:01:58.370 what marketing jobs were because I had gone to 00:01:58.370 --> 00:02:01.709 school for journalism and I did all the stuff, 00:02:01.890 --> 00:02:05.069 interned in PR, had the grades and then graduated 00:02:05.069 --> 00:02:07.730 into the 08 recession. And of course, no one 00:02:07.730 --> 00:02:09.689 was hiring and especially not journalists from 00:02:09.689 --> 00:02:13.300 rural Tennessee. So I sent out 200 resumes and 00:02:13.300 --> 00:02:16.199 the only response I got was for this job at Old 00:02:16.199 --> 00:02:18.520 Navy, like unpacking boxes on the 5 a .m. warehouse 00:02:18.520 --> 00:02:21.740 shift. So I did that for about six months and 00:02:21.740 --> 00:02:23.080 was like, this is not how I want to spend the 00:02:23.080 --> 00:02:26.020 rest of my life. And in my 22 -year -old brain, 00:02:26.139 --> 00:02:28.479 I was like, well, what's the furthest place away 00:02:28.479 --> 00:02:30.960 from Tennessee? Turns out it's Hong Kong. So 00:02:30.960 --> 00:02:36.360 I bought a plane ticket and I just left. But 00:02:36.360 --> 00:02:38.639 of course, I hadn't gotten a work visa or anything 00:02:38.639 --> 00:02:42.120 before I left. So I ended up straighted there 00:02:42.120 --> 00:02:44.099 with about $200 in my bank account and I had 00:02:44.099 --> 00:02:46.080 to make rent. So I'm Googling like how to make 00:02:46.080 --> 00:02:49.139 money online, which is only marginally less idiotic 00:02:49.139 --> 00:02:52.219 then than it is now. And I found this freelance 00:02:52.219 --> 00:02:55.560 job and they said they would pay me $3 .25 to 00:02:55.560 --> 00:02:58.780 write something. And I was like, done. So I did. 00:02:58.900 --> 00:03:01.539 And I ended up loving it and decided to build 00:03:01.539 --> 00:03:04.969 a business off of it. So that's quite a pivot 00:03:04.969 --> 00:03:08.069 story, not just because you, you know, went from 00:03:08.069 --> 00:03:11.310 journalism to packing boxes, but going to Hong 00:03:11.310 --> 00:03:13.569 Kong, going across the world. And then you had 00:03:13.569 --> 00:03:17.430 a language barrier. So how did you manage with 00:03:17.430 --> 00:03:19.789 a different culture, whole different system and 00:03:19.789 --> 00:03:22.509 a whole different language? So I had studied 00:03:22.509 --> 00:03:26.490 abroad there and I had a like six -year -old's 00:03:26.490 --> 00:03:28.569 level of Cantonese. So, you know, like I can 00:03:28.569 --> 00:03:30.110 like get around to the metro and I can order 00:03:30.110 --> 00:03:32.830 food and like find a bathroom. But as far as 00:03:32.830 --> 00:03:34.849 the culture, I mean, honestly, I was just so 00:03:34.849 --> 00:03:37.590 excited about it. I had always wanted to travel 00:03:37.590 --> 00:03:41.289 and I had grown up in these like very rural hollers 00:03:41.289 --> 00:03:44.050 in Appalachia. And while there are so many wonderful 00:03:44.050 --> 00:03:46.229 things about those, I just always wanted to see 00:03:46.229 --> 00:03:47.949 the world. And so it was just really exciting 00:03:47.949 --> 00:03:52.789 for me. I didn't find it anything like anything 00:03:52.789 --> 00:03:57.169 other than great when I was there. So I actually 00:03:57.169 --> 00:03:59.110 ended up living nomadically for about 10 years 00:03:59.110 --> 00:04:01.030 after that. And I moved like every six months 00:04:01.030 --> 00:04:03.789 to all these different countries. So it's actually 00:04:03.789 --> 00:04:07.189 scarier to me to like stay in one place. That 00:04:07.189 --> 00:04:09.250 to me feels like the risky part of like, because 00:04:09.250 --> 00:04:10.930 you're like, oh, pack a bag and leave the country. 00:04:10.990 --> 00:04:12.849 I'm like, sure, whatever, no problem. But it's 00:04:12.849 --> 00:04:14.710 like, hey, like stay here and make friends in 00:04:14.710 --> 00:04:17.009 your local community. And I'm like, oh, like, 00:04:17.110 --> 00:04:21.420 do I have to? But I just I'm trying to envision 00:04:21.420 --> 00:04:24.079 the change because you weren't like in a big 00:04:24.079 --> 00:04:27.600 city either. You said rural Tennessee, right? 00:04:27.740 --> 00:04:30.819 So you're going from the smaller towns and the 00:04:30.819 --> 00:04:33.459 nature in the fields. I mean, Hong Kong is like 00:04:33.459 --> 00:04:36.300 one of the most modern, biggest cities in the 00:04:36.300 --> 00:04:39.560 world. Yeah, that's just fascinating. Yeah, it 00:04:39.560 --> 00:04:43.360 was definitely different. Like personal space 00:04:43.360 --> 00:04:45.480 thing was a big thing to get used to, just because 00:04:45.480 --> 00:04:47.040 there's so many people, the population density 00:04:47.040 --> 00:04:49.060 is so high and they don't have the, you know, 00:04:49.060 --> 00:04:52.259 three foot American bubble. Did at any point 00:04:52.259 --> 00:04:54.879 in time you just think, oh, my gosh, what have 00:04:54.879 --> 00:04:59.339 I just done? Kind of all the time. It was a little 00:04:59.339 --> 00:05:01.399 bit of back and forth of like, this is amazing. 00:05:01.600 --> 00:05:05.240 Oh, my God, what is happening? So let's talk 00:05:05.240 --> 00:05:07.720 a little bit about copywriting. So now we know 00:05:07.720 --> 00:05:10.459 that that was your origin story. I am assuming 00:05:10.459 --> 00:05:14.439 it went well because you began with $200 and 00:05:14.439 --> 00:05:16.879 then you not only managed to stay, but you were 00:05:16.879 --> 00:05:19.519 able to live in different countries for over 00:05:19.519 --> 00:05:22.449 a decade. Yeah. So what made you return back 00:05:22.449 --> 00:05:25.009 to the United States? I'm actually back in Tennessee. 00:05:25.209 --> 00:05:28.829 So I was living in London with someone that I 00:05:28.829 --> 00:05:31.069 had been with for nine years and our visas were 00:05:31.069 --> 00:05:33.490 together and then we broke up. So I had to leave 00:05:33.490 --> 00:05:35.490 the country, which is a just horrible setup. 00:05:35.550 --> 00:05:37.810 And I don't say anybody should do it. So we broke 00:05:37.810 --> 00:05:39.649 up. I had to leave the country. I crashed on 00:05:39.649 --> 00:05:41.170 a friend's couch in Switzerland for a while. 00:05:41.269 --> 00:05:43.290 And then one of my oldest friends texted me and 00:05:43.290 --> 00:05:45.449 she said, hey, I'm living in D .C. I'm looking 00:05:45.449 --> 00:05:47.230 for a roommate. Do you want to come live with 00:05:47.230 --> 00:05:49.170 me? And I was like. Sure, what do I know about 00:05:49.170 --> 00:05:53.009 D .C.? Sounds great. So I packed my bag and then 00:05:53.009 --> 00:05:54.430 went and lived with her for about four years. 00:05:54.649 --> 00:05:57.649 And then after that, I just really had the feel 00:05:57.649 --> 00:05:59.550 to get back to the mountains for a while. So 00:05:59.550 --> 00:06:02.529 I moved to a different, slightly larger town 00:06:02.529 --> 00:06:05.589 and have just been really enjoying the nature 00:06:05.589 --> 00:06:08.990 again. Do you have a book about all your adventures? 00:06:09.769 --> 00:06:12.569 I do, actually. Yeah, it's a memoir. It should 00:06:12.569 --> 00:06:15.209 be coming out fairly soon. It's called Bat Shit. 00:06:15.649 --> 00:06:19.970 And it's about growing up. And I was, like I 00:06:19.970 --> 00:06:21.810 said, in this very rural community, extremely 00:06:21.810 --> 00:06:24.569 hard right fundamentalist Christian. And that's 00:06:24.569 --> 00:06:27.769 just not my belief system. And I could I just 00:06:27.769 --> 00:06:30.750 couldn't make my brain. function on that. So 00:06:30.750 --> 00:06:32.769 I thought I was insane. I thought I was literally 00:06:32.769 --> 00:06:36.250 crazy. And so the story is of me realizing like, 00:06:36.310 --> 00:06:38.370 oh, no, actually, you know, that's just not my 00:06:38.370 --> 00:06:40.569 particular belief system. And I'm not actually 00:06:40.569 --> 00:06:42.370 insane. And it is possible to live a different 00:06:42.370 --> 00:06:45.509 life. I can't wait till it comes out. Please 00:06:45.509 --> 00:06:48.470 share that link. I will be one of your first 00:06:48.470 --> 00:06:51.350 purchases because I really want to dig into what 00:06:51.350 --> 00:06:54.689 that life looked like for you. Yeah. I think 00:06:54.689 --> 00:06:56.649 it's something that a lot of people may want 00:06:56.649 --> 00:07:00.000 to read about. What are some of the trends that 00:07:00.000 --> 00:07:03.459 we're seeing today, especially with AI? So I 00:07:03.459 --> 00:07:07.040 think we're seeing a couple of things. One, people 00:07:07.040 --> 00:07:10.459 are really either like digging down into AI and 00:07:10.459 --> 00:07:13.420 using it super effectively or they're like, you 00:07:13.420 --> 00:07:14.600 know what? Actually, I don't want anything to 00:07:14.600 --> 00:07:16.660 do with this. And both are perfectly valid and 00:07:16.660 --> 00:07:19.519 both can work. The third trend that I'm seeing 00:07:19.519 --> 00:07:21.480 that people are struggling with is they're trying 00:07:21.480 --> 00:07:23.220 to like kind of do half and half. And I'm like, 00:07:23.259 --> 00:07:27.149 you can't really like. Do it a little bit. You 00:07:27.149 --> 00:07:29.129 know, you need to either learn these tools and 00:07:29.129 --> 00:07:31.569 get good at them or you need to decide that you're 00:07:31.569 --> 00:07:33.410 going to do something else and differentiate 00:07:33.410 --> 00:07:35.689 yourself that way. You can't just be like, I 00:07:35.689 --> 00:07:37.889 don't know, chat GPT, do my marketing for me. 00:07:38.230 --> 00:07:40.170 And then just put a bunch of stuff out because, 00:07:40.269 --> 00:07:42.810 I mean, the term AI slop exists for a reason. 00:07:42.850 --> 00:07:46.649 We're all so jaded seeing this same stuff over 00:07:46.649 --> 00:07:50.410 and over again. Do you think it's here to stay? 00:07:50.850 --> 00:07:54.680 Oh, yeah, I think definitely. I think. People, 00:07:54.740 --> 00:07:56.720 I think the hype is going to die down around 00:07:56.720 --> 00:07:59.360 it. I think there's a lot of promises made about 00:07:59.360 --> 00:08:02.139 it that just aren't realistic given that it's 00:08:02.139 --> 00:08:04.939 like. It's a large language model. It's not a 00:08:04.939 --> 00:08:07.560 genie. And I think there's a lot of like hype 00:08:07.560 --> 00:08:10.079 of, oh, this is going to change the whole entire 00:08:10.079 --> 00:08:11.800 world, the way we communicate. And I'm like, 00:08:11.860 --> 00:08:14.379 humans have been using language for at least 00:08:14.379 --> 00:08:16.740 60 ,000 years. I mean, some studies vary. It 00:08:16.740 --> 00:08:18.500 depends on who you look at, what we count as 00:08:18.500 --> 00:08:20.459 language. But we've been talking to each other 00:08:20.459 --> 00:08:23.439 for a really long time. And this is not going 00:08:23.439 --> 00:08:25.920 to fundamentally change that. It just amplifies 00:08:25.920 --> 00:08:30.220 some elements and downplays others. I agree. 00:08:31.500 --> 00:08:35.080 Part of your stance in leveraging AI is to not 00:08:35.080 --> 00:08:39.039 lose the human voice that actually converts. 00:08:39.460 --> 00:08:43.460 So what's one thing that you can share or a key 00:08:43.460 --> 00:08:47.019 takeaway in respect to how do we protect our 00:08:47.019 --> 00:08:49.860 human voice and make sure that it converts? Oh, 00:08:49.879 --> 00:08:51.580 that's such a good question. So I think there's 00:08:51.580 --> 00:08:53.720 a couple things. One is to actually get a really 00:08:53.720 --> 00:08:55.980 strong sense of what your own voice sounds like. 00:08:56.080 --> 00:08:58.460 I think if people have been doing, if they've 00:08:58.460 --> 00:09:00.080 been outsourcing their marketing kind of from 00:09:00.080 --> 00:09:02.840 the beginning or if... they've never really listened 00:09:02.840 --> 00:09:05.659 to what they sound like it can be hard to say 00:09:05.659 --> 00:09:08.440 like oh no that's me or no that's not me so I 00:09:08.440 --> 00:09:10.659 think you need to start by doing the horrible 00:09:10.659 --> 00:09:12.960 awkward thing of like listening to how you talk 00:09:12.960 --> 00:09:16.179 on recordings or watching the way you speak if 00:09:16.179 --> 00:09:18.580 you're on stage thinking about how you naturally 00:09:18.580 --> 00:09:20.500 write things when you're not kind of in like 00:09:20.500 --> 00:09:22.639 marketing mode and then saying does it actually 00:09:22.639 --> 00:09:24.740 sound like me or does that just sound like every 00:09:24.740 --> 00:09:27.789 other thing I read And if you find yourself being 00:09:27.789 --> 00:09:31.190 like, well, when I speak as myself, it's weird 00:09:31.190 --> 00:09:34.590 or it's off -putting or it's too human or it's 00:09:34.590 --> 00:09:36.970 awkward. I'm like, no, you need to lean into 00:09:36.970 --> 00:09:39.750 that. You don't have to go around like intentionally 00:09:39.750 --> 00:09:41.570 being awkward because then you get into like 00:09:41.570 --> 00:09:43.429 Manic Pixie Dream Girl stuff, you know, where 00:09:43.429 --> 00:09:45.340 it's like. I'm not like the other marketers. 00:09:45.639 --> 00:09:48.019 And you don't want that. But you just want to 00:09:48.019 --> 00:09:50.679 be as human as you possibly can, because we know 00:09:50.679 --> 00:09:52.279 it when we see it. And we're like, oh, thank 00:09:52.279 --> 00:09:55.220 God someone is actually talking like a person 00:09:55.220 --> 00:09:59.580 to me instead of a LinkedIn post. I agree. Maybe 00:09:59.580 --> 00:10:02.620 even leave a misspelling at this point. Sure. 00:10:02.879 --> 00:10:04.980 I mean, if that's how you talk or I mean, I have 00:10:04.980 --> 00:10:07.679 all sorts of little idiosyncrasies in the way 00:10:07.679 --> 00:10:11.299 that I speak. And when I when I pay attention 00:10:11.299 --> 00:10:13.259 to them. So, for instance, every email I ever 00:10:13.259 --> 00:10:15.039 write says, hello, lovely human. And that's how 00:10:15.039 --> 00:10:18.360 I talk to people in real life, you know, or if 00:10:18.360 --> 00:10:19.980 I'm leaving a voice message with someone, I'll 00:10:19.980 --> 00:10:21.240 normally be like, blah, blah, blah, blah, blah. 00:10:21.240 --> 00:10:23.840 OK, the end to bye. And so, you know, I use the 00:10:23.840 --> 00:10:26.820 things that I naturally say. And you can't manufacture 00:10:26.820 --> 00:10:28.840 that. No one would be like. Like, let's think 00:10:28.840 --> 00:10:31.740 of a greeting that sounds warm, yet also human, 00:10:31.879 --> 00:10:35.799 you know? So you also say that you're partying 00:10:35.799 --> 00:10:39.460 like it's 2009 in online entrepreneurship. So 00:10:39.460 --> 00:10:45.820 what does 2009 look like for you? I'm so excited 00:10:45.820 --> 00:10:48.139 you asked me this. No one ever does. Okay, so. 00:10:48.720 --> 00:10:51.340 Way back when I very first started, around 2008, 00:10:51.480 --> 00:10:53.799 2009, there were a couple of internet trends 00:10:53.799 --> 00:10:55.440 that were going on because there were a whole 00:10:55.440 --> 00:10:57.399 bunch of people coming in from the Great Recession. 00:10:57.639 --> 00:11:00.519 So you had a large amount of churn. You had a 00:11:00.519 --> 00:11:03.220 lot of people who had skills in other areas that 00:11:03.220 --> 00:11:05.059 they were learning to apply to something else. 00:11:05.340 --> 00:11:08.220 And so in marketing, you had a whole bunch of 00:11:08.220 --> 00:11:10.980 things come in. So we had the traditional MLM 00:11:10.980 --> 00:11:13.679 tactics start moving over into online marketing. 00:11:13.820 --> 00:11:15.799 We had the FLEB, the Female Lifestyle Empowerment 00:11:15.799 --> 00:11:18.080 brand, was a big deal. Everybody's hair was... 00:11:18.090 --> 00:11:19.750 shiny. They were sitting on motorcycles for some 00:11:19.750 --> 00:11:23.009 reason. I'm not sure why. And it was a lot of 00:11:23.009 --> 00:11:25.549 like coaches coaching coaches to coach coaches, 00:11:25.669 --> 00:11:28.169 you know. And so we're seeing a lot of the same 00:11:28.169 --> 00:11:30.210 things as people are struggling to get back into 00:11:30.210 --> 00:11:33.980 the job market as. Things are shifting economically 00:11:33.980 --> 00:11:36.120 again, as there's a lot of chaos. A lot of people 00:11:36.120 --> 00:11:39.039 are moving from their jobs back into online entrepreneurship. 00:11:39.659 --> 00:11:41.980 And so there's a little bit of a feeding frenzy 00:11:41.980 --> 00:11:45.000 going on where all of these people who sold like 00:11:45.000 --> 00:11:49.580 email list tactics and, oh gosh, the webinars 00:11:49.580 --> 00:11:51.559 and, you know, all that kind of stuff way back 00:11:51.559 --> 00:11:54.399 in the day, they're selling it again, repackaged 00:11:54.399 --> 00:11:57.080 to new people. And because those people are new, 00:11:57.120 --> 00:12:01.389 they don't know any better. So what can we learn 00:12:01.389 --> 00:12:04.009 from you, someone that has seen all of this, 00:12:04.049 --> 00:12:07.870 to these new people or people that perhaps haven't 00:12:07.870 --> 00:12:11.529 had that same point of view? Yeah, a couple things. 00:12:11.690 --> 00:12:15.210 One, you know so much more than you think you 00:12:15.210 --> 00:12:18.409 do. When people first come in, their entire industry 00:12:18.409 --> 00:12:20.570 is predicated on being like, you don't know how 00:12:20.570 --> 00:12:22.450 to make a good decision here. You don't have 00:12:22.450 --> 00:12:24.529 the right skills. You need an expert to guide 00:12:24.529 --> 00:12:26.870 you. And while it is true, you can learn things 00:12:26.870 --> 00:12:28.789 from people. And I highly recommend coaching 00:12:28.789 --> 00:12:32.200 or mentorship. Ultimately, deep down, you need 00:12:32.200 --> 00:12:34.120 to trust your gut because you're an expert in 00:12:34.120 --> 00:12:36.000 something. So many people are coming in and they've 00:12:36.000 --> 00:12:37.980 been in the C -suite space with their execs or 00:12:37.980 --> 00:12:40.320 their management. And then they come in and they 00:12:40.320 --> 00:12:42.480 feel intimidated because it's all new and flashy 00:12:42.480 --> 00:12:44.720 and online. But I'm like, no, you've got skills 00:12:44.720 --> 00:12:47.059 that carry over that people in this industry 00:12:47.059 --> 00:12:50.480 work for years to get. So trust yourself and 00:12:50.480 --> 00:12:52.860 trust your gut. The second thing I recommend 00:12:52.860 --> 00:12:55.580 is make some really good friends who actually 00:12:55.580 --> 00:13:00.139 see you and like you as you. So it's easy to 00:13:00.139 --> 00:13:02.200 want to join like the online popularity contest. 00:13:02.299 --> 00:13:05.080 Well, back in the day, it was B school. Everybody 00:13:05.080 --> 00:13:06.860 went to B school and everybody was friends there. 00:13:07.179 --> 00:13:09.779 Now there's other ones that are popping up. But 00:13:09.779 --> 00:13:12.320 you need to find people who genuinely believe 00:13:12.320 --> 00:13:15.159 in your business as you want to run it, as opposed 00:13:15.159 --> 00:13:17.399 to like you should do it like Susie Marketer 00:13:17.399 --> 00:13:19.240 or you should do it like, I don't know, whatever 00:13:19.240 --> 00:13:22.360 dude is on stage these days. So be yourself, 00:13:22.580 --> 00:13:25.740 know your skills, find good friends, and then 00:13:25.740 --> 00:13:29.559 focus on doing one thing really well instead 00:13:29.559 --> 00:13:32.240 of trying to do all of the stuff all the time 00:13:32.240 --> 00:13:33.820 because you just can't and it's a waste of energy. 00:13:35.259 --> 00:13:38.320 So who do you help and how do you help them at 00:13:38.320 --> 00:13:42.230 Bolt from the Blue Copywriting? I help founders 00:13:42.230 --> 00:13:44.649 and execs. Oftentimes they come to me with what 00:13:44.649 --> 00:13:47.450 I call impossible dreams and unsolvable problems. 00:13:47.710 --> 00:13:50.269 So they've shown up with something that they 00:13:50.269 --> 00:13:51.649 want to do in their marketing and they're like, 00:13:51.669 --> 00:13:53.669 oh, that's like really big. I don't know how 00:13:53.669 --> 00:13:56.629 I would do it. Or they've reached a level in 00:13:56.629 --> 00:13:57.730 their marketing where they're like, man, this 00:13:57.730 --> 00:14:00.830 is not working and I do not know why. So they 00:14:00.830 --> 00:14:02.870 come and work with me. I'm industry agnostic. 00:14:02.950 --> 00:14:04.629 So I've worked with people literally all over 00:14:04.629 --> 00:14:06.710 the world in every single industry you can possibly 00:14:06.710 --> 00:14:10.190 imagine. And I just really like. helping them 00:14:10.190 --> 00:14:13.309 get the word out. Where can they find you online? 00:14:13.929 --> 00:14:15.929 They can find me at boltfromthebluecopywriting 00:14:15.929 --> 00:14:19.289 .com or connect with me on LinkedIn. So before 00:14:19.289 --> 00:14:22.129 we wrap it up, what would be that one key takeaway 00:14:22.129 --> 00:14:26.659 so that we can take action today? update your 00:14:26.659 --> 00:14:29.679 bio. People do them once and then they leave 00:14:29.679 --> 00:14:31.840 them forever and it's horrible and it ends up 00:14:31.840 --> 00:14:33.720 out of date and cringy and then you feel weird 00:14:33.720 --> 00:14:36.179 about sending people to look at it. So update 00:14:36.179 --> 00:14:39.360 your bio. Get a quick, short little one up that 00:14:39.360 --> 00:14:41.799 feels accurate to what you're doing now and update 00:14:41.799 --> 00:14:44.000 it once a year because otherwise you get real 00:14:44.000 --> 00:14:46.899 dated real fast. Do you have a special formula 00:14:46.899 --> 00:14:50.100 what the bio should say to it? Yeah, I've got 00:14:50.100 --> 00:14:52.179 two templates, actually. I'd be happy to share 00:14:52.179 --> 00:14:54.059 them. One is the like, I'm a blah who does blah 00:14:54.059 --> 00:14:55.480 for blah. You know, the one everybody knows, 00:14:55.580 --> 00:14:57.639 but you can spice it up a little bit. The other 00:14:57.639 --> 00:15:01.799 one is I believe blah. And that's why I do blah 00:15:01.799 --> 00:15:05.159 through my work in one, two, three. I help people 00:15:05.159 --> 00:15:07.580 do thing. And I'd be happy to send through a 00:15:07.580 --> 00:15:09.799 template for people to download. And I'll make 00:15:09.799 --> 00:15:12.360 sure to leave all the URLs in the comments. Well, 00:15:12.379 --> 00:15:14.620 thank you so much for joining me today, Rachel. 00:15:15.120 --> 00:15:16.799 Yeah, thank you so much for having me. This has 00:15:16.799 --> 00:15:18.799 been great. And we'll have to invite you back 00:15:18.799 --> 00:15:21.379 once your book has been published so that we 00:15:21.379 --> 00:15:26.100 can learn more about that. I'd love that. Well, 00:15:26.159 --> 00:15:28.440 thank you all for tuning in to another episode 00:15:28.440 --> 00:15:30.820 of Milestone Moments in Business and Leadership. 00:15:31.220 --> 00:15:32.399 Until next time.