WEBVTT 00:00:00.000 --> 00:00:03.080 Welcome to Milestone Moments, the show where 00:00:03.080 --> 00:00:05.960 we explore the journeys that lead to success. 00:00:06.599 --> 00:00:10.220 I'm Sheila Slick, your host and founder of Five 00:00:10.220 --> 00:00:13.859 Milestones. In every episode, we will bring you 00:00:13.859 --> 00:00:17.100 insights from the minds of entrepreneurs, leaders 00:00:17.100 --> 00:00:20.820 and experts who will share not just their expertise, 00:00:20.879 --> 00:00:24.120 but the milestone moments that have reshaped 00:00:24.120 --> 00:00:27.059 their journeys and led to significant achievements. 00:00:27.960 --> 00:00:30.379 So if you're looking for motivation, you're in 00:00:30.379 --> 00:00:33.560 the right place. Subscribe now and discover the 00:00:33.560 --> 00:00:40.560 milestones that mark the path to success. Welcome 00:00:40.560 --> 00:00:44.100 to another episode of Milestone Moments in Business 00:00:44.100 --> 00:00:47.200 and Leadership. I'm Sheila Slick, your host. 00:00:47.439 --> 00:00:52.020 And today, my special guest is Angela Mulroney, 00:00:52.219 --> 00:00:57.079 also known as the arsonist. She is founder of 00:00:57.079 --> 00:01:00.340 Unleashing Influence, Inc., where she helps accomplished 00:01:00.340 --> 00:01:03.560 professionals build lean, profitable, personal 00:01:03.560 --> 00:01:07.040 brands that actually convert. She built five 00:01:07.040 --> 00:01:10.280 businesses from scratch after losing her career 00:01:10.280 --> 00:01:13.599 in dentistry, and she now teaches others how 00:01:13.599 --> 00:01:17.299 to pivot without burning out and selling out. 00:01:17.400 --> 00:01:20.280 Welcome to the show, Angela. Thanks for having 00:01:20.280 --> 00:01:22.680 me, Sheila. I appreciate it. How did you become 00:01:22.680 --> 00:01:24.879 known as the arsonist? What's your backstory? 00:01:25.640 --> 00:01:28.599 Well, the arson started with my career burning 00:01:28.599 --> 00:01:32.000 down without having any control over it. So I'm 00:01:32.000 --> 00:01:33.319 originally a dentist. That's where the doctor 00:01:33.319 --> 00:01:36.859 comes from. And when I had my practice at the 00:01:36.859 --> 00:01:39.540 point of being where I wanted it to be, I had 00:01:39.540 --> 00:01:41.900 an amazing team. I had the skills that I wanted. 00:01:41.939 --> 00:01:44.379 I was catering to cowards. So other dentists 00:01:44.379 --> 00:01:46.819 were referring me to their phobic patients. I 00:01:46.819 --> 00:01:50.000 ended up losing my career overnight. And my whole 00:01:50.000 --> 00:01:53.239 world felt like it burned away. I had no idea 00:01:53.239 --> 00:01:55.200 who I was supposed to be if I wasn't a dentist 00:01:55.200 --> 00:01:57.060 because I'd wanted to be a dentist since I was 00:01:57.060 --> 00:01:59.799 two and I was 32 at that point. So a three decade 00:01:59.799 --> 00:02:04.400 dream was gone. And since then, I've been working 00:02:04.400 --> 00:02:07.280 a lot in identity work with clients. That includes 00:02:07.280 --> 00:02:09.000 with personal branding, with building their businesses, 00:02:09.060 --> 00:02:10.759 with understanding what their niche of genius 00:02:10.759 --> 00:02:13.860 and creating entrepreneurial endeavors or employment 00:02:13.860 --> 00:02:16.780 endeavors with that. And what I always work on 00:02:16.780 --> 00:02:19.240 with clients is let's figure out. you know, the 00:02:19.240 --> 00:02:22.620 5 % of what you're doing that works and work 00:02:22.620 --> 00:02:24.860 more on that instead of worrying about the 95 00:02:24.860 --> 00:02:27.340 % that is kind of working or just wasting our 00:02:27.340 --> 00:02:30.080 time. And so I always had my clients matches 00:02:30.080 --> 00:02:33.500 to help them burn things down that aren't at 00:02:33.500 --> 00:02:35.300 their highest level, at their maximum niche of 00:02:35.300 --> 00:02:36.900 genius, so that they can really create simple 00:02:36.900 --> 00:02:39.319 businesses, create simple brands, create simple 00:02:39.319 --> 00:02:41.979 entrepreneurial endeavors so that they can actually 00:02:41.979 --> 00:02:44.080 get to where they want to go faster without cluttering 00:02:44.080 --> 00:02:45.960 it with the things that they can be doing, but 00:02:45.960 --> 00:02:48.639 maybe shouldn't be doing. All right, but I think 00:02:48.639 --> 00:02:51.580 I got a gap here, Angela. You're a dentist since 00:02:51.580 --> 00:02:54.139 the age of two. I have no idea what happened, 00:02:54.240 --> 00:02:57.039 but you said overnight, which no matter how much 00:02:57.039 --> 00:03:00.860 we plan our lives sometimes, things happen that 00:03:00.860 --> 00:03:04.099 are just beyond our control. So right there you 00:03:04.099 --> 00:03:07.740 have me pausing and thinking. And then you founded 00:03:07.740 --> 00:03:10.360 five businesses in total. Is this your fifth 00:03:10.360 --> 00:03:14.300 one? Yes. So there's three in between? Tell me 00:03:14.300 --> 00:03:16.259 a little bit about those three before we move 00:03:16.259 --> 00:03:18.259 on to where you're at today, because I'm fascinated. 00:03:18.319 --> 00:03:21.479 I love reinvention, even though before the episode 00:03:21.479 --> 00:03:25.000 you talked about evolution. So give me that evolution 00:03:25.000 --> 00:03:30.080 story. Sure. So after my injury happened, everyone 00:03:30.080 --> 00:03:32.460 who was advising me was telling me, you know, 00:03:32.520 --> 00:03:34.120 you build this amazing brand. Everyone knows 00:03:34.120 --> 00:03:37.240 who you are. Just keep the clinic. And so I listened 00:03:37.240 --> 00:03:39.680 to them because I had never lost my career before. 00:03:39.780 --> 00:03:41.500 I was really young. I thought I was going to 00:03:41.500 --> 00:03:44.139 be a dentist forever. So I kept it and it just 00:03:44.139 --> 00:03:47.219 kept eating away at me because the people that 00:03:47.219 --> 00:03:48.539 I brought into my practice, even though they 00:03:48.539 --> 00:03:51.659 had good hearts, they didn't love the work the 00:03:51.659 --> 00:03:53.379 way that I did, especially with the phobic patients. 00:03:53.759 --> 00:03:56.759 And so I kept just kind of giving more and more 00:03:56.759 --> 00:03:59.159 away of my brand and simplifying it down to what 00:03:59.159 --> 00:04:02.580 most people did. So when 2015 hit in Calgary, 00:04:02.620 --> 00:04:06.479 that was the oil crisis. I was like, the economy 00:04:06.479 --> 00:04:08.539 was tanking faster than when I first built the 00:04:08.539 --> 00:04:09.860 practice, which was during the global financial 00:04:09.860 --> 00:04:11.800 crisis. And I was like, if I don't get out now, 00:04:11.939 --> 00:04:14.979 I may not be able to get out. So I sold the practice, 00:04:15.099 --> 00:04:17.220 took a year away from it and built my professional 00:04:17.220 --> 00:04:19.519 dance company. Now I didn't run away and join 00:04:19.519 --> 00:04:21.360 circus as a lot of people originally thought, 00:04:21.459 --> 00:04:24.120 but I had been, I turned pro as a dancer the 00:04:24.120 --> 00:04:27.100 day I became a dentist. So I had parallel careers 00:04:27.100 --> 00:04:29.240 while I was in dentistry. Just a lot of people 00:04:29.240 --> 00:04:31.199 didn't know about the dance career because very 00:04:31.199 --> 00:04:33.839 different industries. So I returned to dance, 00:04:33.920 --> 00:04:36.639 built my professional dance company and became 00:04:36.639 --> 00:04:38.639 the second largest adult based Latin company 00:04:38.639 --> 00:04:42.519 in the first six months of opening it in our 00:04:42.519 --> 00:04:45.259 city. So that was the next endeavor. And then 00:04:45.259 --> 00:04:47.819 a year into that of licking my wounds and trying 00:04:47.819 --> 00:04:50.199 to figure out why this had happened to me, I 00:04:50.199 --> 00:04:52.759 decided to take my dental education and put it 00:04:52.759 --> 00:04:55.399 to use because I'd invested a lot, not only becoming 00:04:55.399 --> 00:04:58.100 a dentist, but getting my business skills, getting 00:04:58.100 --> 00:05:00.899 my other clinical skills as well. So I decided 00:05:00.899 --> 00:05:03.790 to build a consultancy. and took to LinkedIn 00:05:03.790 --> 00:05:06.949 to get that noticed and went from 200 to 12 ,000 00:05:06.949 --> 00:05:10.550 dental industry followers in a year. And dentists 00:05:10.550 --> 00:05:12.329 weren't supposed to be on LinkedIn. So when people 00:05:12.329 --> 00:05:15.689 saw that, they're like, can you do that for me? 00:05:16.129 --> 00:05:18.949 And so I started dabbling with people's social 00:05:18.949 --> 00:05:21.350 media to see if I was a unicorn or if it was 00:05:21.350 --> 00:05:23.490 replicable and it was replicable. So that's where 00:05:23.490 --> 00:05:26.129 the fourth company came in, which was a full 00:05:26.129 --> 00:05:28.769 -blown social media agency that I launched two 00:05:28.769 --> 00:05:32.100 months to the day before the pandemic hit. It 00:05:32.100 --> 00:05:33.879 was funny because at that time with the social 00:05:33.879 --> 00:05:35.600 media agency, I had two and a half full -time 00:05:35.600 --> 00:05:38.339 team members and they're looking around at their 00:05:38.339 --> 00:05:40.160 colleagues going, everyone's getting laid off. 00:05:40.240 --> 00:05:42.560 Like if you need to lay us off, there's government 00:05:42.560 --> 00:05:45.000 funding, we'll be fine. And I was like, well, 00:05:45.060 --> 00:05:46.560 the dental company is going to get shut down 00:05:46.560 --> 00:05:48.579 because the industry shut down. So they're not 00:05:48.579 --> 00:05:50.740 going to be hiring consultancy. The dance company, 00:05:50.860 --> 00:05:52.759 we can't breathe on each other. So that's going 00:05:52.759 --> 00:05:54.500 to be shut down. I'm like, we're going to take 00:05:54.500 --> 00:05:57.800 this social media agency to the moon. By 10 months 00:05:57.800 --> 00:05:59.660 into the pandemic, we had gone from two and a 00:05:59.660 --> 00:06:02.959 half to 14 full -time team members. So we exploded 00:06:02.959 --> 00:06:06.639 because a lot of my circle, they were also professional 00:06:06.639 --> 00:06:09.879 speakers like I was. And so they didn't know 00:06:09.879 --> 00:06:11.660 how to present to the camera in isolation from 00:06:11.660 --> 00:06:13.939 home and have the energy that they had when they 00:06:13.939 --> 00:06:16.199 had a room of a thousand people. And so they 00:06:16.199 --> 00:06:18.899 needed training on camera. They needed to leverage 00:06:18.899 --> 00:06:20.279 their social media because they couldn't have 00:06:20.279 --> 00:06:23.220 coffee dates. Everything was shut down. So that 00:06:23.220 --> 00:06:27.860 amplified my company very quickly. And then I 00:06:27.860 --> 00:06:30.980 moved to Nicaragua in January of 2021 because 00:06:30.980 --> 00:06:33.300 I didn't want to spend the pandemic in a snowbank 00:06:33.300 --> 00:06:36.759 in Canada. And I got there and realized I was 00:06:36.759 --> 00:06:39.439 working 100 hour work weeks living in paradise. 00:06:39.959 --> 00:06:42.939 That was insane. So I decided to start lighting 00:06:42.939 --> 00:06:45.279 matches and burning off my company. So I sold 00:06:45.279 --> 00:06:48.060 them and took the best of everything into Unleashing 00:06:48.060 --> 00:06:50.579 Influence. As it was at that point, and that 00:06:50.579 --> 00:06:53.120 has continued to evolve, and it's become actually 00:06:53.120 --> 00:06:56.339 an innovation house as well as a personal branding 00:06:56.339 --> 00:06:59.300 and identity company. So where are you living 00:06:59.300 --> 00:07:03.000 at now? I'm back in Calgary, and it's wintertime, 00:07:03.040 --> 00:07:05.980 and I don't like it, but I'm here. So I moved 00:07:05.980 --> 00:07:09.560 back here from Nicaragua after 23 years. Oh my 00:07:09.560 --> 00:07:12.800 goodness. We have that in common. Mm -hmm. Yes, 00:07:12.860 --> 00:07:15.720 it is a beautiful country. Beautiful. It is. 00:07:16.139 --> 00:07:19.160 So I love your story. I connect and that's where 00:07:19.160 --> 00:07:23.040 my heart's at is in that evolution. I love, too, 00:07:23.199 --> 00:07:26.899 how you've pivoted and not just pivoted, but 00:07:26.899 --> 00:07:29.839 you've pivoted successfully because sometimes 00:07:29.839 --> 00:07:33.500 we have certain ideas that we try. And in that 00:07:33.500 --> 00:07:37.000 short time, it may not be successful. You end 00:07:37.000 --> 00:07:38.759 up, you know, say, all right, I got to move on 00:07:38.759 --> 00:07:42.300 to my next idea or my next hat, so to speak. 00:07:42.579 --> 00:07:46.089 Do you still have the dance company? I actually 00:07:46.089 --> 00:07:48.910 was just handed back the name a couple of months 00:07:48.910 --> 00:07:50.930 ago, and since I'm back in Calgary where I developed 00:07:50.930 --> 00:07:53.550 the company, we're already developing a full 00:07:53.550 --> 00:07:55.629 -on stage show that we'll probably be presenting 00:07:55.629 --> 00:07:58.490 end of summer or fall next year. So now let's 00:07:58.490 --> 00:08:01.910 talk a little bit about AI, because I know this 00:08:01.910 --> 00:08:04.230 is something that you're either passionate about 00:08:04.230 --> 00:08:06.810 or you speak a lot about, is how to keep your 00:08:06.810 --> 00:08:10.410 identity and make it irreplaceable in this age 00:08:10.410 --> 00:08:14.629 of AI. Yes, so my journey with AI started... 00:08:14.779 --> 00:08:16.680 About this time last year, actually, I took an 00:08:16.680 --> 00:08:18.860 AI mastery course and a programming course because 00:08:18.860 --> 00:08:21.319 I was looking at AI and I was going, I don't 00:08:21.319 --> 00:08:22.980 understand this well enough. And I know what's 00:08:22.980 --> 00:08:24.939 coming and it's freaking me out because I know 00:08:24.939 --> 00:08:27.180 it's going to eat my lunch because I was doing 00:08:27.180 --> 00:08:30.639 a lot of copywriting at that time. And with my 00:08:30.639 --> 00:08:33.159 clients, I would do a 12 -hour process where 00:08:33.159 --> 00:08:35.580 I'd interview them and I put together their strategy 00:08:35.580 --> 00:08:38.320 guide, which was about 60 pages long. So you 00:08:38.320 --> 00:08:40.720 can imagine why it took so long. And so when 00:08:40.720 --> 00:08:42.059 I was in the program, I was like, you know what? 00:08:42.460 --> 00:08:44.960 A lot of what I'm doing, isn't magic like people 00:08:44.960 --> 00:08:46.620 always said i had a magical brain i'm like it's 00:08:46.620 --> 00:08:49.259 just pattern recognition so i decided to start 00:08:49.259 --> 00:08:52.440 building a model and training it how i pattern 00:08:52.440 --> 00:08:55.039 recognize to build these strategy guides and 00:08:55.039 --> 00:08:57.220 what came out of it is my personal branding playbook 00:08:57.220 --> 00:09:01.279 which people go in It interviews them. They just 00:09:01.279 --> 00:09:03.220 talk to the machine and answer the questions. 00:09:03.240 --> 00:09:05.220 They end up in this stream of consciousness that 00:09:05.220 --> 00:09:08.019 allows them to have a lot of insights just from 00:09:08.019 --> 00:09:10.740 being asked all those questions. And then now 00:09:10.740 --> 00:09:12.899 they actually get a 90 plus page strategy guide 00:09:12.899 --> 00:09:15.980 that is customized to them. It's customized to 00:09:15.980 --> 00:09:18.240 their genius. It's customized to who they want 00:09:18.240 --> 00:09:19.879 to be working with those best, those highest 00:09:19.879 --> 00:09:22.580 level skills so that they can either take that 00:09:22.580 --> 00:09:25.700 and go get their next job or they can take it 00:09:25.700 --> 00:09:27.340 and build an entrepreneurial journey from it. 00:09:28.240 --> 00:09:29.940 What happens is when they get their niche of 00:09:29.940 --> 00:09:32.700 genius specifically, they stop looking for those 00:09:32.700 --> 00:09:36.860 external accolades. And with senior professionals, 00:09:36.960 --> 00:09:38.840 especially, those external accolades are disappearing 00:09:38.840 --> 00:09:42.460 as ageism is happening more and more. And AI 00:09:42.460 --> 00:09:44.059 is being blamed for that, but oftentimes it's 00:09:44.059 --> 00:09:46.320 ageism. And so then they start getting really 00:09:46.320 --> 00:09:49.200 centered in who they are. And that gives them, 00:09:49.220 --> 00:09:51.820 it brings their confidence back and allows them 00:09:51.820 --> 00:09:53.820 to go, hey, this is the impact I want to make 00:09:53.820 --> 00:09:55.799 in the world. Now I have choices as to how I'm 00:09:55.799 --> 00:09:58.450 actually going to execute on that. Yeah, it gives 00:09:58.450 --> 00:10:02.169 them purpose too. Yes. And for so many people 00:10:02.169 --> 00:10:04.529 who have relied on those external validations 00:10:04.529 --> 00:10:06.250 of those accomplishments, especially like really 00:10:06.250 --> 00:10:09.610 intellectual people, they're facing massive identity 00:10:09.610 --> 00:10:11.990 crisis like I did when I was 32 and lost my dental 00:10:11.990 --> 00:10:15.110 career. And they don't even know where to start 00:10:15.110 --> 00:10:18.049 because they were expecting to work until at 00:10:18.049 --> 00:10:21.429 least 60, 65. And like I have clients who are 00:10:21.429 --> 00:10:24.070 almost 80 who are still killing it out there. 00:10:24.110 --> 00:10:25.690 They're not working for other people. They are. 00:10:26.240 --> 00:10:28.600 creating their own consultancies and own intellectual 00:10:28.600 --> 00:10:31.600 property and products like I did. And so they 00:10:31.600 --> 00:10:33.500 still feel like they have so much to contribute. 00:10:33.580 --> 00:10:36.639 And the more you study what happens to the brain 00:10:36.639 --> 00:10:38.320 and what happens to these senior professionals, 00:10:38.500 --> 00:10:41.440 they get more discerning as they get older. They 00:10:41.440 --> 00:10:44.379 have a better filter. They recognize things that 00:10:44.379 --> 00:10:46.620 a younger person wouldn't recognize because when 00:10:46.620 --> 00:10:48.159 we're younger, we're trying to grab everything. 00:10:48.539 --> 00:10:51.259 They sit back and go, oh, this is what's important. 00:10:51.440 --> 00:10:53.899 Forget about all this. And so they have a lot 00:10:53.899 --> 00:10:56.809 to contribute. The problem is if they don't package 00:10:56.809 --> 00:10:59.049 themselves well, whether that's for their entrepreneurial 00:10:59.049 --> 00:11:01.909 endeavor or to get another position in a corporation, 00:11:02.169 --> 00:11:06.350 then what happens is they're lost. And so a big 00:11:06.350 --> 00:11:08.730 part of what I'm doing with the playbook is I'm 00:11:08.730 --> 00:11:12.169 trying to avoid the identity crisis that's already 00:11:12.169 --> 00:11:15.029 started, but it's going to get worse as AI actually 00:11:15.029 --> 00:11:17.389 does start to take over positions. AI is being 00:11:17.389 --> 00:11:19.549 introduced to companies and it's being used a 00:11:19.549 --> 00:11:23.730 bit as an excuse to let people go. It will get 00:11:23.730 --> 00:11:25.850 smart enough to be able to take over those roles. 00:11:26.110 --> 00:11:28.090 And then we're going to have a whole wave of 00:11:28.090 --> 00:11:31.730 highly intellectual people, great thinkers who 00:11:31.730 --> 00:11:34.590 are sitting there letting their brain rot because 00:11:34.590 --> 00:11:36.509 they don't know how to actually create the impact 00:11:36.509 --> 00:11:39.889 that they want. So it helps them to really understand 00:11:39.889 --> 00:11:42.470 like, yes, I can still contribute and you can 00:11:42.470 --> 00:11:44.110 contribute for years to come in the way that 00:11:44.110 --> 00:11:45.789 you want. You don't have to be in the same box 00:11:45.789 --> 00:11:47.909 that we were trained into, like climb the corporate 00:11:47.909 --> 00:11:50.129 ladder. If you got kicked off the ladder, you 00:11:50.129 --> 00:11:53.860 still have options. So is this online? How could 00:11:53.860 --> 00:11:58.279 someone find what you built? So if you go to 00:11:58.279 --> 00:12:02.139 app .unleashinginfluence .com slash v2, you can 00:12:02.139 --> 00:12:05.139 go on there. It's $497 to set up your account. 00:12:05.259 --> 00:12:08.039 You do it once and then you get your document. 00:12:08.139 --> 00:12:09.759 You actually get a call with me as well to go 00:12:09.759 --> 00:12:11.980 through it because there are some options in 00:12:11.980 --> 00:12:14.139 it. So I help you to customize it. And then you 00:12:14.139 --> 00:12:15.820 also get access to my other product, which is 00:12:15.820 --> 00:12:18.200 the content machine. So for people who are trying 00:12:18.200 --> 00:12:20.320 to build a brand, what often happens is they're 00:12:20.320 --> 00:12:22.039 like, I know I need to put myself out there, 00:12:22.120 --> 00:12:24.379 but I don't know what to say. And maybe I don't 00:12:24.379 --> 00:12:26.679 want to. And so the content machine writes at 00:12:26.679 --> 00:12:29.600 a really high level. So it takes what it learned 00:12:29.600 --> 00:12:31.940 from you in the playbook. It understands your 00:12:31.940 --> 00:12:33.740 tone of voice. It understands your archetypes. 00:12:33.740 --> 00:12:35.500 It understands your intellectual property, who 00:12:35.500 --> 00:12:37.340 you're going after, the impact that you want 00:12:37.340 --> 00:12:39.200 to create, and actually writes on your behalf. 00:12:39.360 --> 00:12:42.700 So you put in one idea and you'll get a week's 00:12:42.700 --> 00:12:45.919 worth of stuff to post. So you'll get a high 00:12:45.919 --> 00:12:49.070 level article. You'll get... You'll get carousels. 00:12:49.070 --> 00:12:51.529 You get all these things. So it makes it really 00:12:51.529 --> 00:12:53.950 easy to put yourself out there. And you don't 00:12:53.950 --> 00:12:55.570 even have to create videos to be able to put 00:12:55.570 --> 00:12:57.129 yourself out there. You can actually just leverage 00:12:57.129 --> 00:13:00.730 the content machine to do that. I like it. I 00:13:00.730 --> 00:13:03.769 can't wait to visit that page. And I'll make 00:13:03.769 --> 00:13:05.669 sure to leave it in the comments so that anyone 00:13:05.669 --> 00:13:10.009 else that wants to visit it can just click. And 00:13:10.009 --> 00:13:13.129 I love how you offer that personal conversation 00:13:13.129 --> 00:13:17.409 after they get those results because... There's 00:13:17.409 --> 00:13:22.649 a human behind the AI. Yes, absolutely. What 00:13:22.649 --> 00:13:25.889 would be the first move that somebody should 00:13:25.889 --> 00:13:29.250 make in the event they feel like they're being 00:13:29.250 --> 00:13:33.690 replaced or overlooked? Honestly, going and doing 00:13:33.690 --> 00:13:37.690 the playbook will, again, even just them asking, 00:13:37.750 --> 00:13:39.529 being asked those questions and them talking 00:13:39.529 --> 00:13:41.350 to it, they start to have revelations about who 00:13:41.350 --> 00:13:44.190 they are. So they start. getting this grounding 00:13:44.190 --> 00:13:46.029 in themselves even just from the questions and 00:13:46.029 --> 00:13:48.330 then once they have it in writing with the strategy 00:13:48.330 --> 00:13:51.330 guide that gets spit out then they see it in 00:13:51.330 --> 00:13:53.090 writing and that niche of genius section that 00:13:53.090 --> 00:13:56.330 we have really helps anchor people and when they're 00:13:56.330 --> 00:13:58.669 even if they've done it and they've gone out 00:13:58.669 --> 00:14:00.809 and they're using it and suddenly they hit Maybe 00:14:00.809 --> 00:14:03.090 they get trolled online or they don't get the 00:14:03.090 --> 00:14:04.509 client that they wanted. When they come back 00:14:04.509 --> 00:14:06.370 to the niche of genius and read it again, it 00:14:06.370 --> 00:14:08.730 gets them re -centered again because it really 00:14:08.730 --> 00:14:10.970 is the essence of the truth of the potential 00:14:10.970 --> 00:14:12.990 that they have and the impact that they want 00:14:12.990 --> 00:14:15.190 to create in the world. So it is that anchor 00:14:15.190 --> 00:14:17.710 point and resets, we could say their North Star, 00:14:17.850 --> 00:14:19.950 that they've been chasing so that if they got 00:14:19.950 --> 00:14:21.690 off path because something external happened, 00:14:21.909 --> 00:14:24.269 it brings them back to that path and back to 00:14:24.269 --> 00:14:28.440 themselves. So this tool would also serve perhaps 00:14:28.440 --> 00:14:31.679 for someone that is looking to pivot or somebody 00:14:31.679 --> 00:14:35.820 that faces an unexpected change in their life 00:14:35.820 --> 00:14:38.980 and is forced to pivot because it's out of their 00:14:38.980 --> 00:14:42.240 control. Yes, absolutely. So it's a multi -purpose 00:14:42.240 --> 00:14:45.320 tool. I love it. Do you have anything else that 00:14:45.320 --> 00:14:47.059 you want to share? Anything else that you're 00:14:47.059 --> 00:14:51.720 doing? Your next milestone? The next milestone 00:14:51.720 --> 00:14:55.360 is really starting to... get in more with corporations 00:14:55.360 --> 00:14:58.360 and help them to start reframing what is happening 00:14:58.360 --> 00:15:01.500 with ageism. Because when you look at the studies, 00:15:01.539 --> 00:15:04.159 and I talk to a lot of researchers, I talk to 00:15:04.159 --> 00:15:05.899 a lot of people experiencing it, I talk to people 00:15:05.899 --> 00:15:07.440 who are working with people experiencing it, 00:15:07.500 --> 00:15:11.059 and the research shows multi -generational teams 00:15:11.059 --> 00:15:15.740 way outperform homogenous teams. So us letting 00:15:15.740 --> 00:15:18.860 go of our senior professionals and, again, letting 00:15:18.860 --> 00:15:21.519 them rot and letting that intellect die with 00:15:21.519 --> 00:15:25.320 them is not... useful to any company and it's 00:15:25.320 --> 00:15:27.279 sometimes a matter of reframing how they come 00:15:27.279 --> 00:15:28.840 in and it's they're not necessarily going to 00:15:28.840 --> 00:15:31.419 be a cog in your wheel anymore right they're 00:15:31.419 --> 00:15:33.500 going to be someone who maybe is a little bit 00:15:33.500 --> 00:15:35.539 of a disruptor in the cog because they're going 00:15:35.539 --> 00:15:38.379 to bring in this wealth of experience and they 00:15:38.379 --> 00:15:40.440 understand how to use technology they get labeled 00:15:40.440 --> 00:15:43.220 as not being tech savvy honestly some of my most 00:15:43.220 --> 00:15:46.059 tech savvy clients are in their 70s so that's 00:15:46.059 --> 00:15:48.470 a myth So when you can actually bring those people 00:15:48.470 --> 00:15:50.649 in and bring that relevance that they have into 00:15:50.649 --> 00:15:52.570 your company, your company is going to flourish 00:15:52.570 --> 00:15:55.350 exponentially compared to if you just have a 00:15:55.350 --> 00:15:59.149 homogenous one generation team. So how is that 00:15:59.149 --> 00:16:02.730 passion born? I want to make that connection. 00:16:02.970 --> 00:16:05.909 Sorry, I want to connect the dots. For sure. 00:16:05.990 --> 00:16:07.950 Well, the passion with the identity crisis comes 00:16:07.950 --> 00:16:09.950 from my own identity crisis, right? Like losing 00:16:09.950 --> 00:16:11.889 my dental career, having no idea how I fit in. 00:16:12.539 --> 00:16:14.340 That happened to me at 32. This is happening 00:16:14.340 --> 00:16:16.399 to people in their later years when they're not 00:16:16.399 --> 00:16:18.379 expecting it. And I wasn't expecting to lose 00:16:18.379 --> 00:16:21.960 my dental career either. It was awful. So that's 00:16:21.960 --> 00:16:24.259 where the identity crisis passion comes from. 00:16:24.559 --> 00:16:27.000 And also, I've been working with senior professionals, 00:16:27.100 --> 00:16:28.779 like one of my clients is former CIO of NASA. 00:16:29.039 --> 00:16:32.080 So came to me after a 40 -year tech career and 00:16:32.080 --> 00:16:35.980 wanted to pivot. And what I witnessed with senior 00:16:35.980 --> 00:16:38.059 professionals or anyone who has been in corporate 00:16:38.059 --> 00:16:40.840 and has had those external accolades, when now 00:16:40.840 --> 00:16:44.120 it's suddenly just them. and they're representing 00:16:44.120 --> 00:16:46.139 themselves, it's a totally different ballgame 00:16:46.139 --> 00:16:48.539 than if they're representing a company. So they 00:16:48.539 --> 00:16:50.440 go through this massive identity adjustment to 00:16:50.440 --> 00:16:52.820 figure out, okay, no, I need to be good with 00:16:52.820 --> 00:16:54.980 me and not have to worry about these external 00:16:54.980 --> 00:16:57.639 accolades. And we eventually have to train them 00:16:57.639 --> 00:17:00.340 out of introducing themselves as I'm former whatever. 00:17:00.620 --> 00:17:02.940 And I used to do that myself. It took me a long 00:17:02.940 --> 00:17:05.839 time when people asked me what I do to not start 00:17:05.839 --> 00:17:08.359 with, well, I used to be a dentist because that 00:17:08.359 --> 00:17:11.990 was the identity that I'd had for so long. That 00:17:11.990 --> 00:17:13.789 gave me instant credibility. People know what 00:17:13.789 --> 00:17:15.950 a dentist is, right? People know what a VP is. 00:17:16.069 --> 00:17:18.930 People know those titles. But when you're now 00:17:18.930 --> 00:17:21.690 representing yourself as an entrepreneur in something 00:17:21.690 --> 00:17:25.349 like identity architecture, it's a curiosity 00:17:25.349 --> 00:17:27.349 for people, but they don't instantly go, oh, 00:17:27.430 --> 00:17:31.269 right? The recognition isn't the same as having 00:17:31.269 --> 00:17:33.390 the title that you would have earned from university 00:17:33.390 --> 00:17:37.529 or in the corporate world. Yeah, I've witnessed, 00:17:37.650 --> 00:17:39.369 I've been working with people on that for a long 00:17:39.369 --> 00:17:42.009 time. And all the companies that I built, even 00:17:42.009 --> 00:17:44.490 though they seem very disparate, they were all 00:17:44.490 --> 00:17:47.089 part of my identity. And so I had to figure out 00:17:47.089 --> 00:17:50.450 what my genius was in the market and make myself 00:17:50.450 --> 00:17:53.930 unignorable with each of those. That's how I 00:17:53.930 --> 00:17:56.009 was able to build successful company after successful 00:17:56.009 --> 00:17:59.250 company is because I built it around my genius 00:17:59.250 --> 00:18:02.710 and I made myself unavoidable. Do you want to 00:18:02.710 --> 00:18:04.990 share how we can get in touch with you online? 00:18:05.849 --> 00:18:08.309 Yes, LinkedIn is usually the best place. So if 00:18:08.309 --> 00:18:10.730 you look up Dr. Angela Mulroney with two O's, 00:18:10.829 --> 00:18:12.809 you'll be able to find me on there and my company 00:18:12.809 --> 00:18:15.630 is Unleashing Influence, Inc. And I'll make sure 00:18:15.630 --> 00:18:17.990 to leave it all in the comments. Well, thank 00:18:17.990 --> 00:18:21.029 you so much for joining me today, Angela. My 00:18:21.029 --> 00:18:23.289 pleasure. Thanks for the time, Sheila. And thank 00:18:23.289 --> 00:18:26.569 you all for tuning in to another episode of Milestone 00:18:26.569 --> 00:18:29.650 Moments in Business and Leadership. Until next 00:18:29.650 --> 00:18:30.069 time.