WEBVTT

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Welcome to Milestone Moments, the show where

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we explore the journeys that lead to success.

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I'm Sheila Slick, your host and founder of Five

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Milestones. In every episode, we will bring you

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insights from the minds of entrepreneurs, leaders

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and experts who will share not just their expertise,

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but the milestone moments that have reshaped

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their journeys and led to significant achievements.

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So if you're looking for motivation, you're in

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the right place. Subscribe now and discover the

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milestones that mark the path to success. Welcome

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back to another episode of Milestone Moments

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in Business and Leadership. I'm your host, Sheila

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Slick, and today I am so excited to welcome Leslie

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Capps, founder of Wild Woman Marketing. Leslie

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is a strategic storypreneur. She is the author

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of Turn Your Story Into Business Gold and the

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creator of Author in 30. She specializes in helping

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entrepreneurs monetize their stories through

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magnetic storytelling. and Custom AI Solutions.

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And guess what? She's also my co -author on Turn

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Your Spoken Words into a Publish -Ready Book

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in 30 Days. Welcome to the show, Leslie. Woo

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-hoo! Thank you so much. Excited to be here.

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Yeah, you know I love talking marketing and books

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and AI, you know? So what led you to start Wild

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Woman Marketing? You know, it was when I started

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online as a life coach and it was trying to figure

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out my own marketing. And once I did, I was like,

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oh, marketing is fun. It's creative. It's exciting.

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There's so many different aspects to it. And

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as I went on my journey, it always made me curious

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why every, theoretically, every marketing. solution

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we try should work for us, right? If we know

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the basics and why didn't we know the basics?

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And that sort of led me to this storytelling

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angle was if we could get clear on that and how

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our story tied into our business, then we knew

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who we served, how we served them, what we did

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to serve them. All those questions that when

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you say, who's your ideal avatar? You know, when

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we jargon it up, everybody freezes up and goes,

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I don't know. I don't know. So how could we simplify

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was really the goal I was getting to. And the

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other thing is story is so unique to each person,

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right? You could line 10 of us up. We could have

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taken the same program, do the same work with

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people, and it's going to come out different

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based on who we are and what our story is. Now,

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we met and some words like AI brought us together

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because you're leveraging AI and you use books

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as part of your marketing strategy. That's what

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you help people do, not just tell their stories,

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but use their voice. Right. Right. And that's

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why I was so freaking excited to meet you. Because

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I had written a book in 30 days. I got an opportunity

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to take one to an event, actually to the Oscars

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gifting lounge. And not that I was going to be

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a moneymaker or anything, but I thought, what

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a cool experience. I might not ever get this

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opportunity. So heck yeah, I'll jump in. And,

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you know, I had to talk to the organizer and

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she said, I love your book idea. So I was like,

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oh, crikey, I got 30 days to write it. And I

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know you can't see me, everybody, but I talk

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with my hands. all the time that is how I communicate

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and I was like there is no way I can talk and

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type and think at the same time so I sort of

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duct taped an AI solution together to record

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my voice right and get that foundation down so

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obviously when I met you and you described your

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system I'm like Holy shnikey, Sheila just took

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it to the master in the stars level. And this

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is mind blowing. It's, and trust me, I wrote

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a book the old fashioned way years ago. It was

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freaking painful because my brain processes so

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fast. And I think that's true of a lot of creative

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entrepreneurs, right? Um, there's no way my fingers

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could keep up. And so I'd have ideas and I would

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lose them because I'm trained to type. And it

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was a little bit ugly. And it turned out wasn't

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what I wanted, wasn't what I hoped. But it was

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a grind, right? At the end, I was like, oh, just

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thank you, God, I'm done. I love book writing,

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but there's got to be a better way. Well, great

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minds think alike. I loved using my voice and

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here I am talking through a microphone. We could

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sit here and just have a conversation and turn

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this into a chapter of a book. And so that gave

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me the freedom to feel that I could take it from

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beginning to end. And ironically, my first book

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that I did before I met you, I solo recorded

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myself and I took my blog posts. I took my research

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papers I had done in my master's, which were.

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part of my passion. I said, I'm going to pick

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the 10 practices that I've used, whether it was

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in creating the app or in writing this book,

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to take me from beginning to end. And I wasn't

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able to do that the traditional way. And it gave

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me the flexibility to just talk to the microphone

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and my recording. took place in the back seat

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of our car as we took a five and a half hour

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road trip. I put the children in the front and

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told my husband, if I'm speaking too loud, let

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me know. I put on these headphones with the little

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microphone and I would read and then I would

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just talk. And then I met you and you said the

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best way that I can get my thoughts is walking

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around and talking. So I sent you on a walk,

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right? I was like, yeah, I know when I did my

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first book, probably because it was in the summer,

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right? Probably people thought it was crazy because

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I paced around the garage. Because, yeah, I like

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to move and talk. And a funny story about that

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is I used Otter, right? Talked into Otter. And

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I was out on the prairie one day walking the

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dog. And I was talking. I looked down. It was

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in Spanish. I was like, okay, what is going on

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here? So I quit that. I came home, got on the

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computer, and I got into Otter. I said, okay,

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why did it turn up in Spanish? Oh, we don't support

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Spanish. I was like, well, that's good because

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I don't read Spanish. But it ended up in Spanish,

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right? But you would not have that issue with

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Sheila's software. The beauty of it really is

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that it gets that foundation. And that's what

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takes us a lot of time, right, to get that foundation.

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Once you have that, then you really, it does

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unlock something super creative in the sense,

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oh, well, now I have, I'm not exhausted from

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getting a foundation. I'm still juiced up about

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it. And now I can be super creative. I can add

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examples. I can get all kinds of crazy on the

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information I want to put in it, where I think

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the old -fashioned way, you're like, just get

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it down. Just get it down. I got to get through

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this. And like, if that's your jam, all the more

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power to you. I know someone who's writing a

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thousand words a day, and she said, I'm on day

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20. I was like, stab my eye out with a fork.

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That would not be for me. And I don't know about

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anybody else, right? But the other thing is I

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don't want to spend months, years, whatever,

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writing a book. Like, I got lots of ideas. So

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let's get her done. Well, let's go. Let's start

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the next book. I know. We're ready. We're ready.

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Yeah. So you have Author in 30. Author in 30

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is a program that you're offering so that anyone

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that wants to write their book. and get it published

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ready, perhaps even published within 30 days.

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Right. If you're very organized and you want

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to just speak into the microphone for, you know,

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in a day or in a weekend, you've got that foundation

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that. audio that's necessary so that Pata Book

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AI can transform it into a manuscript in two

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and a half hours. But I get to that point, some

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people that I've met don't have the audios ready,

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or perhaps they have many, many years of Zoom

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recordings, and they don't know how to structure

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the book. So tell us what you're offering in

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Author in 30. Absolutely. So yeah, however you

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want to work with me and or us to get a book

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published in 30 days, right? I think because

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I was thinking how long it took us to write the

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book, I think was it three days or four days

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once we started. So it's not a long process.

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And I think you're right. Sometimes we are intimidated

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by how do I even start? And the way I tell people,

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to do that and help them do that is like that

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what's that umbrella idea you're trying to get

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across so if you had because Sheila had someone

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who did this who had a lot of years of sessions

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so what is a theme right that we're gonna pull

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out from all those sessions and either that becomes

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a chapter or the whole focus of a book so we

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just wrote a book how to do a book right in 30

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days What is that, once we have that umbrella,

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what are the things that need to go in there

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for your process, your system, whatever you're

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using that book for? So the other important thing

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I think you need to decide first off is what's

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your goal for the book? Because the strategies,

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not so much the book itself, but the strategies

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as you set it up and write it, and then... certainly

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afterwards and pre -marketing will make a difference

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depending on your goal. But if your goal is to

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teach people, let's say, how to write a book

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in 30 days, well, we want to have some way within

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that book for them to get hold of us, right?

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If they have questions or answers, so then we

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build in lead magnets. Okay, well, that leads

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us down a whole nother rabbit trail. But having

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that goal, one, and then two, that kind of, I

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call it the umbrella story, right? That Everything

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else fits in that. And you go along the turn

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your story into business goal. There's one chapter

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I super loved. I was super committed to that.

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I was like, got all juiced up. At the end of

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the day, it didn't really fit in my structure

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that I ended up with. So I kicked it to the curb.

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But if you don't have that structure, then you

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get stuck in that. Okay, how do I edit this thing?

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Because it's just a bunch of ideas. that don't

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seem to fit together. And your reader will know

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that too, right? So thinking about it like a

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reader, I need a map when I read something. Just

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like in a movie, I need a map of kind of where

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we're going. I'm glad to go along with you, but

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if you don't explain stuff, nope, I'm out. And

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then obviously, you know, we're also collaborating

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on if you need editing help, if you need cover

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help. Really, our mission and I think why we

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are aligned and why it's a great synergy is we're

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super passionate about helping entrepreneurs

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get their words out into the world. It is a game

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changer in so many ways. Even Sheila and I were

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talking, I was like, I got my book a couple days

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ago and I got chills even when I said that, right?

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There is something so powerful, so fun, exciting.

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adventurous about holding a book that you created

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in your hands. And it is an amazing marketing

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tool. It will open doors if you want to speak,

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if you want to run workshops, build businesses

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off the book, even do lead magnets related to

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the book, right? It just has so many uses. Lots

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of hope and possibility and excitement with a

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book. I know you were excited when you got your

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copy. Oh, I'm still so excited. I'm wondering,

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are we going to let the audience know? Is it

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available yet for Amazon? Because we ordered

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our author copies, which is in the publishing

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process. When you get the manuscript, you need

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that edit. And we went back and forth. The book.

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picks up the tone of Leslie's, you know, Leslie's

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tone, which I absolutely loved. It's very punchy.

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And you took me through an emotional ride prepping

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me. And I felt I'm ready to write a book. And

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then I was like, wait, Sheila, you've already

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written a book. And I thought, oh, I can write

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more. And so I absolutely loved how I felt emotion.

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So you did a great job showing me that map. Thank

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you. That's for style. It's a book on how to

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write a book. I absolutely learned along the

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way as well. And this was such a fun project.

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So I've had so much fun in this process. I'm

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ready to do the next one, Leslie. Oh, me too.

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Are we ready to push that button and publish

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it live? Why not? I say we should. Like, turn

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her loose into the wild. All right. It's official.

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So our book, Leslie and I's book, Turn Your Spoken

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Words into a Publish Ready Book in 30 Days, is

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available in Kindle and in paperback. I love

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it. I love the book, Leslie. Thank you so much.

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Oh, well, thank you, because it was a joyful

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process. Yeah. And I think if people worry that

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you're going to miss the emotional arc of the

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pain of writing, not at all. Not at all. I think

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the pod to book software really creates something

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joyful where you go, oh, my gosh, this was fun.

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Let's do it again. Let's unleash our creativity

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and write all kinds of books. Yeah. From my understanding

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and my learning. With the algorithms, it's almost

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better to do a trilogy than it is to do a standalone

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book. So let's start thinking about our trilogies,

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right? You're absolutely right, is that you do

00:15:27.289 --> 00:15:30.049
need multiple books, right? And I think that's

00:15:30.049 --> 00:15:33.529
why the traditional way has always been so difficult,

00:15:33.549 --> 00:15:36.879
because... It is a grind, right? And you get

00:15:36.879 --> 00:15:38.940
done with one, you're like, oh my gosh, I'm supposed

00:15:38.940 --> 00:15:40.700
to write a second one? Like I have all these

00:15:40.700 --> 00:15:44.360
ideas, but yeah, definitely. I'm all in. I'm

00:15:44.360 --> 00:15:46.899
ready. And you know, I have other ideas too.

00:15:47.059 --> 00:15:49.679
So I just think there's something really special

00:15:49.679 --> 00:15:53.759
about writing a book. Yes, it becomes addicting.

00:15:53.779 --> 00:15:57.299
So fair warning in this episode, we are letting

00:15:57.299 --> 00:16:01.159
you know that one book just isn't enough. Once

00:16:01.159 --> 00:16:04.070
you get a book in your hand. That feeling is

00:16:04.070 --> 00:16:07.990
so magical, so special. It's pride, it's joy.

00:16:08.090 --> 00:16:11.629
And it's also a way to leave your legacy. Something

00:16:11.629 --> 00:16:14.750
that I love because it's in your own terms. You

00:16:14.750 --> 00:16:18.570
know, this is my thought or these are my steps,

00:16:18.750 --> 00:16:21.950
my process. So you're sharing it in different

00:16:21.950 --> 00:16:26.809
ways. And I also think it helps to maximize the

00:16:26.809 --> 00:16:30.389
exposure because not everyone listens to podcasts.

00:16:31.679 --> 00:16:35.700
This, in a written form, perhaps isn't just recycling

00:16:35.700 --> 00:16:39.299
content or turning it into the written format,

00:16:39.360 --> 00:16:42.299
but it's reaching audiences, the same message

00:16:42.299 --> 00:16:46.679
in different formats. So you're amplifying that

00:16:46.679 --> 00:16:49.600
message. Oh, without a doubt, right? Probably

00:16:49.600 --> 00:16:53.340
reaching people who you might not otherwise reach.

00:16:53.759 --> 00:16:56.440
You know, somebody reads a book, they love it,

00:16:56.480 --> 00:16:58.659
they pass it on to someone else who passes it

00:16:58.659 --> 00:17:01.399
on to someone else. And now you have this ripple

00:17:01.399 --> 00:17:04.079
effect that you would never have reached those

00:17:04.079 --> 00:17:07.240
people with. So it is lovely. And I think the

00:17:07.240 --> 00:17:09.559
other thing I really appreciate about the talk

00:17:09.559 --> 00:17:14.180
to text is the first book I wrote had beta readers.

00:17:14.539 --> 00:17:16.700
And one of them reached out to me and she said,

00:17:16.779 --> 00:17:20.200
do you realize that you say, here's the thing?

00:17:20.759 --> 00:17:23.640
And I said, here's the thing. I didn't realize

00:17:23.640 --> 00:17:26.740
I say, here's the thing. But now that I know

00:17:26.740 --> 00:17:29.769
it. I lean into it, right? Here's the thing.

00:17:30.490 --> 00:17:33.289
So I think that's something we don't get when

00:17:33.289 --> 00:17:35.490
we type. I would have edited that out, right?

00:17:35.569 --> 00:17:37.589
Because I don't, again, I was trying to get down

00:17:37.589 --> 00:17:42.049
words and not pick up the way I talk, which is

00:17:42.049 --> 00:17:44.970
a beautiful, I think that's why books turn out

00:17:44.970 --> 00:17:47.609
so special because you hear the author's voice

00:17:47.609 --> 00:17:51.079
in your head. I love it. So I will leave the

00:17:51.079 --> 00:17:54.440
link in the comments so that you can purchase

00:17:54.440 --> 00:17:58.119
your copy of Turn Your Spoken Words into a published

00:17:58.119 --> 00:18:03.740
ready book in 30 days and how someone can join

00:18:03.740 --> 00:18:07.980
the Author in 30 program. Absolutely. So you

00:18:07.980 --> 00:18:12.049
can go to authorin30 .com. And absolutely schedule

00:18:12.049 --> 00:18:14.269
a call if you just want to find out about it.

00:18:14.269 --> 00:18:15.910
You can purchase the software there. You can

00:18:15.910 --> 00:18:17.970
purchase. Well, we're going to do a workshop,

00:18:18.349 --> 00:18:21.789
four -week workshop. And for week four, we're

00:18:21.789 --> 00:18:25.089
publishing on Amazon. There we go. That's how

00:18:25.089 --> 00:18:28.190
confident we are. Otherwise, you can find me

00:18:28.190 --> 00:18:32.150
on Facebook, LinkedIn, Instagram. Reach out.

00:18:32.269 --> 00:18:35.349
Love to have a conversation about writing a book.

00:18:36.009 --> 00:18:38.730
And if it's something that you've had in your

00:18:38.730 --> 00:18:42.529
mind, in your heart, in your desktop or on your

00:18:42.529 --> 00:18:48.569
desk, now is the time to take action. Absolutely.

00:18:49.210 --> 00:18:55.049
Do it. Just do it. That's our advice. Well, thank

00:18:55.049 --> 00:18:58.130
you so much for joining me today, Leslie. Thanks

00:18:58.130 --> 00:19:01.750
for having me. And thank you all for tuning in

00:19:01.750 --> 00:19:04.710
to another episode of Milestone Moments in Business

00:19:04.710 --> 00:19:07.000
and Leadership. Until next time.
