Welcome to Milestone Moments, the show where
we explore the journeys that lead to success.
I'm Sheila Slick, your host and founder of Five
Milestones. In every episode, we will bring you
insights from the minds of entrepreneurs, leaders
and experts who will share not just their expertise,
but the milestone moments that have reshaped
their journeys and led to significant achievements.
So if you're looking for motivation, you're in
the right place. Subscribe now and discover the
milestones that mark the path to success. Welcome
back to another episode of Milestone Moments
in Business and Leadership. I'm your host, Sheila
Slick, and today I am so excited to welcome Leslie
Capps, founder of Wild Woman Marketing. Leslie
is a strategic storypreneur. She is the author
of Turn Your Story Into Business Gold and the
creator of Author in 30. She specializes in helping
entrepreneurs monetize their stories through
magnetic storytelling. and Custom AI Solutions.
And guess what? She's also my co -author on Turn
Your Spoken Words into a Publish -Ready Book
in 30 Days. Welcome to the show, Leslie. Woo
-hoo! Thank you so much. Excited to be here.
Yeah, you know I love talking marketing and books
and AI, you know? So what led you to start Wild
Woman Marketing? You know, it was when I started
online as a life coach and it was trying to figure
out my own marketing. And once I did, I was like,
oh, marketing is fun. It's creative. It's exciting.
There's so many different aspects to it. And
as I went on my journey, it always made me curious
why every, theoretically, every marketing. solution
we try should work for us, right? If we know
the basics and why didn't we know the basics?
And that sort of led me to this storytelling
angle was if we could get clear on that and how
our story tied into our business, then we knew
who we served, how we served them, what we did
to serve them. All those questions that when
you say, who's your ideal avatar? You know, when
we jargon it up, everybody freezes up and goes,
I don't know. I don't know. So how could we simplify
was really the goal I was getting to. And the
other thing is story is so unique to each person,
right? You could line 10 of us up. We could have
taken the same program, do the same work with
people, and it's going to come out different
based on who we are and what our story is. Now,
we met and some words like AI brought us together
because you're leveraging AI and you use books
as part of your marketing strategy. That's what
you help people do, not just tell their stories,
but use their voice. Right. Right. And that's
why I was so freaking excited to meet you. Because
I had written a book in 30 days. I got an opportunity
to take one to an event, actually to the Oscars
gifting lounge. And not that I was going to be
a moneymaker or anything, but I thought, what
a cool experience. I might not ever get this
opportunity. So heck yeah, I'll jump in. And,
you know, I had to talk to the organizer and
she said, I love your book idea. So I was like,
oh, crikey, I got 30 days to write it. And I
know you can't see me, everybody, but I talk
with my hands. all the time that is how I communicate
and I was like there is no way I can talk and
type and think at the same time so I sort of
duct taped an AI solution together to record
my voice right and get that foundation down so
obviously when I met you and you described your
system I'm like Holy shnikey, Sheila just took
it to the master in the stars level. And this
is mind blowing. It's, and trust me, I wrote
a book the old fashioned way years ago. It was
freaking painful because my brain processes so
fast. And I think that's true of a lot of creative
entrepreneurs, right? Um, there's no way my fingers
could keep up. And so I'd have ideas and I would
lose them because I'm trained to type. And it
was a little bit ugly. And it turned out wasn't
what I wanted, wasn't what I hoped. But it was
a grind, right? At the end, I was like, oh, just
thank you, God, I'm done. I love book writing,
but there's got to be a better way. Well, great
minds think alike. I loved using my voice and
here I am talking through a microphone. We could
sit here and just have a conversation and turn
this into a chapter of a book. And so that gave
me the freedom to feel that I could take it from
beginning to end. And ironically, my first book
that I did before I met you, I solo recorded
myself and I took my blog posts. I took my research
papers I had done in my master's, which were.
part of my passion. I said, I'm going to pick
the 10 practices that I've used, whether it was
in creating the app or in writing this book,
to take me from beginning to end. And I wasn't
able to do that the traditional way. And it gave
me the flexibility to just talk to the microphone
and my recording. took place in the back seat
of our car as we took a five and a half hour
road trip. I put the children in the front and
told my husband, if I'm speaking too loud, let
me know. I put on these headphones with the little
microphone and I would read and then I would
just talk. And then I met you and you said the
best way that I can get my thoughts is walking
around and talking. So I sent you on a walk,
right? I was like, yeah, I know when I did my
first book, probably because it was in the summer,
right? Probably people thought it was crazy because
I paced around the garage. Because, yeah, I like
to move and talk. And a funny story about that
is I used Otter, right? Talked into Otter. And
I was out on the prairie one day walking the
dog. And I was talking. I looked down. It was
in Spanish. I was like, okay, what is going on
here? So I quit that. I came home, got on the
computer, and I got into Otter. I said, okay,
why did it turn up in Spanish? Oh, we don't support
Spanish. I was like, well, that's good because
I don't read Spanish. But it ended up in Spanish,
right? But you would not have that issue with
Sheila's software. The beauty of it really is
that it gets that foundation. And that's what
takes us a lot of time, right, to get that foundation.
Once you have that, then you really, it does
unlock something super creative in the sense,
oh, well, now I have, I'm not exhausted from
getting a foundation. I'm still juiced up about
it. And now I can be super creative. I can add
examples. I can get all kinds of crazy on the
information I want to put in it, where I think
the old -fashioned way, you're like, just get
it down. Just get it down. I got to get through
this. And like, if that's your jam, all the more
power to you. I know someone who's writing a
thousand words a day, and she said, I'm on day
20. I was like, stab my eye out with a fork.
That would not be for me. And I don't know about
anybody else, right? But the other thing is I
don't want to spend months, years, whatever,
writing a book. Like, I got lots of ideas. So
let's get her done. Well, let's go. Let's start
the next book. I know. We're ready. We're ready.
Yeah. So you have Author in 30. Author in 30
is a program that you're offering so that anyone
that wants to write their book. and get it published
ready, perhaps even published within 30 days.
Right. If you're very organized and you want
to just speak into the microphone for, you know,
in a day or in a weekend, you've got that foundation
that. audio that's necessary so that Pata Book
AI can transform it into a manuscript in two
and a half hours. But I get to that point, some
people that I've met don't have the audios ready,
or perhaps they have many, many years of Zoom
recordings, and they don't know how to structure
the book. So tell us what you're offering in
Author in 30. Absolutely. So yeah, however you
want to work with me and or us to get a book
published in 30 days, right? I think because
I was thinking how long it took us to write the
book, I think was it three days or four days
once we started. So it's not a long process.
And I think you're right. Sometimes we are intimidated
by how do I even start? And the way I tell people,
to do that and help them do that is like that
what's that umbrella idea you're trying to get
across so if you had because Sheila had someone
who did this who had a lot of years of sessions
so what is a theme right that we're gonna pull
out from all those sessions and either that becomes
a chapter or the whole focus of a book so we
just wrote a book how to do a book right in 30
days What is that, once we have that umbrella,
what are the things that need to go in there
for your process, your system, whatever you're
using that book for? So the other important thing
I think you need to decide first off is what's
your goal for the book? Because the strategies,
not so much the book itself, but the strategies
as you set it up and write it, and then... certainly
afterwards and pre -marketing will make a difference
depending on your goal. But if your goal is to
teach people, let's say, how to write a book
in 30 days, well, we want to have some way within
that book for them to get hold of us, right?
If they have questions or answers, so then we
build in lead magnets. Okay, well, that leads
us down a whole nother rabbit trail. But having
that goal, one, and then two, that kind of, I
call it the umbrella story, right? That Everything
else fits in that. And you go along the turn
your story into business goal. There's one chapter
I super loved. I was super committed to that.
I was like, got all juiced up. At the end of
the day, it didn't really fit in my structure
that I ended up with. So I kicked it to the curb.
But if you don't have that structure, then you
get stuck in that. Okay, how do I edit this thing?
Because it's just a bunch of ideas. that don't
seem to fit together. And your reader will know
that too, right? So thinking about it like a
reader, I need a map when I read something. Just
like in a movie, I need a map of kind of where
we're going. I'm glad to go along with you, but
if you don't explain stuff, nope, I'm out. And
then obviously, you know, we're also collaborating
on if you need editing help, if you need cover
help. Really, our mission and I think why we
are aligned and why it's a great synergy is we're
super passionate about helping entrepreneurs
get their words out into the world. It is a game
changer in so many ways. Even Sheila and I were
talking, I was like, I got my book a couple days
ago and I got chills even when I said that, right?
There is something so powerful, so fun, exciting.
adventurous about holding a book that you created
in your hands. And it is an amazing marketing
tool. It will open doors if you want to speak,
if you want to run workshops, build businesses
off the book, even do lead magnets related to
the book, right? It just has so many uses. Lots
of hope and possibility and excitement with a
book. I know you were excited when you got your
copy. Oh, I'm still so excited. I'm wondering,
are we going to let the audience know? Is it
available yet for Amazon? Because we ordered
our author copies, which is in the publishing
process. When you get the manuscript, you need
that edit. And we went back and forth. The book.
picks up the tone of Leslie's, you know, Leslie's
tone, which I absolutely loved. It's very punchy.
And you took me through an emotional ride prepping
me. And I felt I'm ready to write a book. And
then I was like, wait, Sheila, you've already
written a book. And I thought, oh, I can write
more. And so I absolutely loved how I felt emotion.
So you did a great job showing me that map. Thank
you. That's for style. It's a book on how to
write a book. I absolutely learned along the
way as well. And this was such a fun project.
So I've had so much fun in this process. I'm
ready to do the next one, Leslie. Oh, me too.
Are we ready to push that button and publish
it live? Why not? I say we should. Like, turn
her loose into the wild. All right. It's official.
So our book, Leslie and I's book, Turn Your Spoken
Words into a Publish Ready Book in 30 Days, is
available in Kindle and in paperback. I love
it. I love the book, Leslie. Thank you so much.
Oh, well, thank you, because it was a joyful
process. Yeah. And I think if people worry that
you're going to miss the emotional arc of the
pain of writing, not at all. Not at all. I think
the pod to book software really creates something
joyful where you go, oh, my gosh, this was fun.
Let's do it again. Let's unleash our creativity
and write all kinds of books. Yeah. From my understanding
and my learning. With the algorithms, it's almost
better to do a trilogy than it is to do a standalone
book. So let's start thinking about our trilogies,
right? You're absolutely right, is that you do
need multiple books, right? And I think that's
why the traditional way has always been so difficult,
because... It is a grind, right? And you get
done with one, you're like, oh my gosh, I'm supposed
to write a second one? Like I have all these
ideas, but yeah, definitely. I'm all in. I'm
ready. And you know, I have other ideas too.
So I just think there's something really special
about writing a book. Yes, it becomes addicting.
So fair warning in this episode, we are letting
you know that one book just isn't enough. Once
you get a book in your hand. That feeling is
so magical, so special. It's pride, it's joy.
And it's also a way to leave your legacy. Something
that I love because it's in your own terms. You
know, this is my thought or these are my steps,
my process. So you're sharing it in different
ways. And I also think it helps to maximize the
exposure because not everyone listens to podcasts.
This, in a written form, perhaps isn't just recycling
content or turning it into the written format,
but it's reaching audiences, the same message
in different formats. So you're amplifying that
message. Oh, without a doubt, right? Probably
reaching people who you might not otherwise reach.
You know, somebody reads a book, they love it,
they pass it on to someone else who passes it
on to someone else. And now you have this ripple
effect that you would never have reached those
people with. So it is lovely. And I think the
other thing I really appreciate about the talk
to text is the first book I wrote had beta readers.
And one of them reached out to me and she said,
do you realize that you say, here's the thing?
And I said, here's the thing. I didn't realize
I say, here's the thing. But now that I know
it. I lean into it, right? Here's the thing.
So I think that's something we don't get when
we type. I would have edited that out, right?
Because I don't, again, I was trying to get down
words and not pick up the way I talk, which is
a beautiful, I think that's why books turn out
so special because you hear the author's voice
in your head. I love it. So I will leave the
link in the comments so that you can purchase
your copy of Turn Your Spoken Words into a published
ready book in 30 days and how someone can join
the Author in 30 program. Absolutely. So you
can go to authorin30 .com. And absolutely schedule
a call if you just want to find out about it.
You can purchase the software there. You can
purchase. Well, we're going to do a workshop,
four -week workshop. And for week four, we're
publishing on Amazon. There we go. That's how
confident we are. Otherwise, you can find me
on Facebook, LinkedIn, Instagram. Reach out.
Love to have a conversation about writing a book.
And if it's something that you've had in your
mind, in your heart, in your desktop or on your
desk, now is the time to take action. Absolutely.
Do it. Just do it. That's our advice. Well, thank
you so much for joining me today, Leslie. Thanks
for having me. And thank you all for tuning in
to another episode of Milestone Moments in Business
and Leadership. Until next time.