WEBVTT 00:00:00.000 --> 00:00:03.080 Welcome to Milestone Moments, the show where 00:00:03.080 --> 00:00:05.960 we explore the journeys that lead to success. 00:00:06.599 --> 00:00:10.220 I'm Sheila Slick, your host and founder of Five 00:00:10.220 --> 00:00:13.859 Milestones. In every episode, we will bring you 00:00:13.859 --> 00:00:17.100 insights from the minds of entrepreneurs, leaders 00:00:17.100 --> 00:00:20.820 and experts who will share not just their expertise, 00:00:20.879 --> 00:00:24.120 but the milestone moments that have reshaped 00:00:24.120 --> 00:00:27.059 their journeys and led to significant achievements. 00:00:27.960 --> 00:00:30.359 So if you're looking for motivation, you're in 00:00:30.359 --> 00:00:33.560 the right place. Subscribe now and discover the 00:00:33.560 --> 00:00:40.280 milestones that mark the path to success. Welcome 00:00:40.280 --> 00:00:43.859 to another episode of Milestone Moments in Business 00:00:43.859 --> 00:00:47.259 and Leadership. I'm your host, Sheila Slick, 00:00:47.259 --> 00:00:51.500 and today I have a very special guest, Donna 00:00:51.500 --> 00:00:56.500 Cundey. Donna is a global radio host, best -selling 00:00:56.500 --> 00:00:59.899 author, and podcast profit strategist who has 00:00:59.899 --> 00:01:05.299 produced more than 15 ,000 podcast episodes and 00:01:05.299 --> 00:01:09.079 built two internet radio stations. Now, before 00:01:09.079 --> 00:01:13.079 stepping behind the microphone, Donna spent 20 00:01:13.079 --> 00:01:17.719 years as a military musician, an experience that 00:01:17.719 --> 00:01:20.980 shaped her belief that every voice carries a 00:01:20.980 --> 00:01:25.390 rhythm. a message, and a purpose. She is also 00:01:25.390 --> 00:01:28.989 the creator of the podcast Profit System and 00:01:28.989 --> 00:01:32.790 Business Podcasting Made Easy, and she leads 00:01:32.790 --> 00:01:36.469 the Podcast Profit Lab, a practical learning 00:01:36.469 --> 00:01:39.730 community where podcasters turn their message 00:01:39.730 --> 00:01:43.590 into a business with real systems, real support, 00:01:43.689 --> 00:01:47.530 and real results. Donna's newest collaborative 00:01:47.530 --> 00:01:52.109 book, Your Message is the Business, amplifies 00:01:52.109 --> 00:01:55.469 the voices of creators who are ready to use their 00:01:55.469 --> 00:01:58.930 expertise with purpose. Welcome to the show, 00:01:59.109 --> 00:02:02.989 Donna. Wow, I am so excited to be here. Who was 00:02:02.989 --> 00:02:06.489 that person you just introduced? I want to meet 00:02:06.489 --> 00:02:12.240 them. Well, I know firsthand Donna is... amazing. 00:02:12.360 --> 00:02:16.039 And I learned that she has a military background. 00:02:16.159 --> 00:02:19.819 And so I want to hear all about that and the 00:02:19.819 --> 00:02:23.139 pivotal moment that led you from military musician 00:02:23.139 --> 00:02:27.860 to the profit lab that you do today. Yeah, thank 00:02:27.860 --> 00:02:29.819 you, Sheila. It was quite an interesting journey. 00:02:29.879 --> 00:02:32.560 I did. I spent 20 years as a performing musician 00:02:32.560 --> 00:02:34.740 in the military, which also meant that I guarded 00:02:34.740 --> 00:02:37.039 a lot of things. because you can't always play 00:02:37.039 --> 00:02:40.099 music. But what I learned as a musician is how 00:02:40.099 --> 00:02:43.800 to communicate with people that I couldn't actually 00:02:43.800 --> 00:02:46.780 see. Or if I could see them, we weren't having 00:02:46.780 --> 00:02:49.659 a direct conversation with words, right? So how 00:02:49.659 --> 00:02:52.400 do you communicate with somebody that either 00:02:52.400 --> 00:02:55.080 you don't see or you can't have that conversation 00:02:55.080 --> 00:02:57.360 with? And that's what I learned to do with music 00:02:57.360 --> 00:03:01.139 and then began to translate it into podcasting. 00:03:01.360 --> 00:03:03.599 Because it's very similar. The performance behind 00:03:03.599 --> 00:03:06.300 the microphone is very similar to sitting in 00:03:06.300 --> 00:03:10.979 a military performing organization. I retired 00:03:10.979 --> 00:03:15.060 in 2011. I hadn't known it at the time, but I 00:03:15.060 --> 00:03:18.439 was bit by a tick about 14 years earlier. I had 00:03:18.439 --> 00:03:20.400 been getting sick. I didn't know what it was. 00:03:20.580 --> 00:03:23.560 I ended up, it might sound dramatic, but I ended 00:03:23.560 --> 00:03:26.919 up sitting on the couch waiting to die. Everything 00:03:26.919 --> 00:03:30.360 hurt. I didn't know what to do. And it was during 00:03:30.360 --> 00:03:33.099 that time that I had come across personal development 00:03:33.099 --> 00:03:35.259 because I thought, oh, here's something I can 00:03:35.259 --> 00:03:37.780 do while I'm just sitting here. And there was 00:03:37.780 --> 00:03:40.360 a quote in one of the courses that I was taking. 00:03:40.889 --> 00:03:44.030 was from James Allen that said, men are anxious 00:03:44.030 --> 00:03:45.889 to improve their circumstances. They're unwilling 00:03:45.889 --> 00:03:48.990 to improve themselves. They therefore remain 00:03:48.990 --> 00:03:51.949 bound. And that's what I was finding with myself 00:03:51.949 --> 00:03:55.210 is that until I decided to try something different, 00:03:55.330 --> 00:03:59.409 I was going to be stuck in my old habits of not 00:03:59.409 --> 00:04:01.610 being able to communicate very well, not being 00:04:01.610 --> 00:04:03.990 able to talk, not being able to walk, not being 00:04:03.990 --> 00:04:07.560 able to sit, stand, all of the things. And so 00:04:07.560 --> 00:04:10.319 that was the first turning point for me was this 00:04:10.319 --> 00:04:13.199 step into personal growth. When the world shut 00:04:13.199 --> 00:04:15.979 down, I had decided to do something different. 00:04:16.040 --> 00:04:18.899 I decided to, with a business partner, start 00:04:18.899 --> 00:04:21.560 in the first internet radio station. And I knew 00:04:21.560 --> 00:04:23.279 that there was a lot of coaches and consultants 00:04:23.279 --> 00:04:26.279 that had nothing to do because of COVID. And 00:04:26.279 --> 00:04:28.600 so that's when I reached out and said, hey, do 00:04:28.600 --> 00:04:32.279 you want to do a radio show? And a lot of them 00:04:32.279 --> 00:04:36.379 were like, oh, I'm not sure. But when I talked 00:04:36.379 --> 00:04:38.899 them into coming, I realized that they had questions 00:04:38.899 --> 00:04:42.339 like, how do I put together a radio show? How 00:04:42.339 --> 00:04:44.939 do I talk behind the microphone? How do I do 00:04:44.939 --> 00:04:46.899 all these things? And that was tapping into my 00:04:46.899 --> 00:04:49.920 military experience. That's where all the podcast 00:04:49.920 --> 00:04:52.540 episodes came from that I was doing. We had 1 00:04:52.540 --> 00:04:58.620 .45 hosts doing four shows each a week. That 00:04:58.620 --> 00:05:01.779 was just great learning experience for all of 00:05:01.779 --> 00:05:05.910 us, really. And so then you decided to create 00:05:05.910 --> 00:05:09.790 the community? Yeah, there's always been a question 00:05:09.790 --> 00:05:15.610 of how do I? So once I decided to take the microphone 00:05:15.610 --> 00:05:19.730 as my next stage of life, right, I go from performing 00:05:19.730 --> 00:05:22.750 music to now performing behind a microphone for 00:05:22.750 --> 00:05:26.540 podcasting and radio. once I decided to do that 00:05:26.540 --> 00:05:28.459 and bring others along with me, it was always 00:05:28.459 --> 00:05:31.860 answering their questions. So I invite them to 00:05:31.860 --> 00:05:33.620 do a radio show. They said, well, how do I do 00:05:33.620 --> 00:05:34.980 a radio show? I said, I don't know how you do 00:05:34.980 --> 00:05:36.779 a radio show. Let me figure it out because I 00:05:36.779 --> 00:05:40.420 know how to do programming from music. So we 00:05:40.420 --> 00:05:44.399 take the entertainment from the music realm and 00:05:44.399 --> 00:05:46.500 translate that into the podcasting space. And 00:05:46.500 --> 00:05:49.379 we come up with this formula of you have an hour 00:05:49.379 --> 00:05:51.480 to do a show. I have to run some commercials. 00:05:52.240 --> 00:05:54.500 You give me four 13 -minute episodes that each 00:05:54.500 --> 00:05:57.300 talk about a topic. And we're going to do that 00:05:57.300 --> 00:06:00.160 for 13 weeks because we're business owners. So 00:06:00.160 --> 00:06:02.019 we think in business quarters, a business quarter 00:06:02.019 --> 00:06:04.019 is 13 weeks. And then I did the math one day 00:06:04.019 --> 00:06:06.800 and I said, oh, four times 13, that's 52 episodes. 00:06:08.100 --> 00:06:09.980 We have a year's worth of content. And they're 00:06:09.980 --> 00:06:12.420 like, well, how do I market that? And I said, 00:06:12.439 --> 00:06:13.699 well, I don't know how you market that. Let me 00:06:13.699 --> 00:06:17.019 figure that out. I ended up just figuring things 00:06:17.019 --> 00:06:20.639 out. I started to notice the patterns that were 00:06:20.639 --> 00:06:23.899 coming up because when you get so many episodes 00:06:23.899 --> 00:06:27.060 in front of you, for me, it allowed me to see 00:06:27.060 --> 00:06:29.220 patterns. And I started seeing these patterns 00:06:29.220 --> 00:06:32.620 that said, oh, we're building a business and 00:06:32.620 --> 00:06:35.240 this is predictable. And no matter what you're 00:06:35.240 --> 00:06:38.329 doing behind a podcast, you're an expert. And 00:06:38.329 --> 00:06:40.089 because you're starting out as an expert, we 00:06:40.089 --> 00:06:42.410 can take that and we can turn it into a system, 00:06:42.569 --> 00:06:46.230 the podcast profit system. How do you take your 00:06:46.230 --> 00:06:49.509 expertise and be able to create different offers 00:06:49.509 --> 00:06:52.870 from that different revenue streams? That's where 00:06:52.870 --> 00:06:55.069 it went to. And it just one thing led to the 00:06:55.069 --> 00:06:57.269 next thing led to the next thing I mapped out. 00:06:57.910 --> 00:07:01.689 I'm big into road mapping. I mapped out business 00:07:01.689 --> 00:07:04.949 podcasting made easy, which is how to take an 00:07:04.949 --> 00:07:07.910 idea. as a thought leader and create a radio 00:07:07.910 --> 00:07:10.769 show or a podcast that becomes your signature 00:07:10.769 --> 00:07:14.170 season that you can use for all these other things. 00:07:14.310 --> 00:07:16.129 And then once you have your signature season, 00:07:16.269 --> 00:07:18.889 well, how do you market that? How do you monetize 00:07:18.889 --> 00:07:21.930 that? How do you use that? What I found, Sheila, 00:07:21.990 --> 00:07:25.550 that was very interesting is that your podcast 00:07:25.550 --> 00:07:30.649 can be the very next lead magnet for your business. 00:07:30.889 --> 00:07:34.449 Like 2019, everybody was downloading. e -books 00:07:34.449 --> 00:07:37.470 or white papers or whatever. Just give me your 00:07:37.470 --> 00:07:39.930 name and email address and you can have free 00:07:39.930 --> 00:07:44.670 access to my download. In this day and age, I 00:07:44.670 --> 00:07:47.709 say your podcast functions in the same way, but 00:07:47.709 --> 00:07:50.910 they're hearing your voice. And there's something 00:07:50.910 --> 00:07:53.569 so magical about being able to hear someone's 00:07:53.569 --> 00:07:56.089 voice. It's a different level of connection. 00:07:56.110 --> 00:07:58.769 It's like giving a keynote speech all around 00:07:58.769 --> 00:08:01.009 the world 24 hours a day, as long as somebody 00:08:01.009 --> 00:08:05.060 is just pushing a button. Right. So you're you're 00:08:05.060 --> 00:08:08.579 multiplying your results around the world. So 00:08:08.579 --> 00:08:10.660 that's how the podcast profit system started 00:08:10.660 --> 00:08:15.379 was answering the questions. And it's a book. 00:08:15.439 --> 00:08:19.500 So that was your first book, correct? The Influencers 00:08:19.500 --> 00:08:21.860 Formula was the first book. Yeah, I had partnered 00:08:21.860 --> 00:08:25.040 with Ben Joya, who was a book coach, and we did 00:08:25.040 --> 00:08:28.759 a radio show. about gathering the thoughts and 00:08:28.759 --> 00:08:32.019 the lessons that I had learned with my podcasters. 00:08:32.019 --> 00:08:34.379 And he did the same thing with his authors. And 00:08:34.379 --> 00:08:36.580 then we noticed that our roadmaps were almost 00:08:36.580 --> 00:08:41.000 identical, which really lended itself to a system 00:08:41.000 --> 00:08:44.820 that can be book or podcast, that can be, and 00:08:44.820 --> 00:08:46.940 it's really just about influence. It's about 00:08:46.940 --> 00:08:49.539 this idea, because I think a lot of podcasters, 00:08:49.559 --> 00:08:51.820 when they get behind the microphone, they think, 00:08:51.820 --> 00:08:54.340 oh, I'm brand new. I don't know what I'm doing. 00:08:55.200 --> 00:08:58.519 And that's where the industry capitalizes when 00:08:58.519 --> 00:09:00.259 they say, well, you have to just get a lot of 00:09:00.259 --> 00:09:03.220 downloads and then you can monetize. And they 00:09:03.220 --> 00:09:05.519 take this idea that I don't know what I'm talking 00:09:05.519 --> 00:09:08.139 about, so I'm going to capitalize on what the 00:09:08.139 --> 00:09:11.379 podcaster might be feeling as a new person. And 00:09:11.379 --> 00:09:14.259 I say. Forget that. You're not getting behind 00:09:14.259 --> 00:09:15.960 the microphone because you don't know anything. 00:09:16.100 --> 00:09:17.659 You're getting behind the microphone because 00:09:17.659 --> 00:09:20.639 you have experience. That experience has been 00:09:20.639 --> 00:09:23.279 hard earned and you can monetize that from your 00:09:23.279 --> 00:09:25.620 very first podcast. You don't need a lot of downloads. 00:09:27.659 --> 00:09:31.669 So if someone wants to start podcasting. Well, 00:09:31.730 --> 00:09:34.690 we're almost in 2026, so if they want to start 00:09:34.690 --> 00:09:39.149 podcasting today or get prepared to start podcasting 00:09:39.149 --> 00:09:42.789 next year, what would be that one key lesson 00:09:42.789 --> 00:09:46.009 that you could pass on so that they take action 00:09:46.009 --> 00:09:50.690 today? That's a really great question. I like 00:09:50.690 --> 00:09:55.929 to simplify things, and I say that you don't 00:09:55.929 --> 00:09:59.610 need expensive equipment. You don't need as much. 00:10:00.110 --> 00:10:02.610 time as you think you need to capture your stories. 00:10:02.929 --> 00:10:04.970 Once your stories are captured, all the things 00:10:04.970 --> 00:10:06.970 you can do with them, turn them into a book, 00:10:07.070 --> 00:10:09.610 right? How quickly did we come up with our book? 00:10:10.009 --> 00:10:13.169 Because we had captured the thoughts. It's a 00:10:13.169 --> 00:10:16.450 lot easier than you think to sit behind a microphone 00:10:16.450 --> 00:10:19.590 and do a podcast. The industry wants you to think 00:10:19.590 --> 00:10:21.269 it's a lot harder because they want to sell you 00:10:21.269 --> 00:10:25.090 something. But you have expertise. Just say yes 00:10:25.090 --> 00:10:30.340 and get started. I like that. Just say yes. Yeah, 00:10:30.399 --> 00:10:34.840 like Nike, just do it. And with that, let's move 00:10:34.840 --> 00:10:39.139 on to your latest book. Can you tell us about 00:10:39.139 --> 00:10:42.720 that journey and what's inside, which I'm very 00:10:42.720 --> 00:10:46.220 proud of because I'm one of the co -collaborators. 00:10:46.240 --> 00:10:50.179 I'm in one of the chapters. Thank you. Your message 00:10:50.179 --> 00:10:53.299 is the business is the title of the book. It's 00:10:53.299 --> 00:10:55.940 just a testament to what James and I teach. James 00:10:55.940 --> 00:10:58.860 is the other coach. He was one of the. He was 00:10:58.860 --> 00:11:01.159 one of the people that I reached out to for the 00:11:01.159 --> 00:11:03.080 first radio station. James, you want to do a 00:11:03.080 --> 00:11:04.500 radio show? And he's like, I don't know how to 00:11:04.500 --> 00:11:06.059 do a radio show. I was like, don't worry, we 00:11:06.059 --> 00:11:08.960 got you. And he got started, got hooked on it, 00:11:09.019 --> 00:11:12.980 and has been doing six -figure years from his 00:11:12.980 --> 00:11:17.159 podcast. But to answer your question with this, 00:11:17.259 --> 00:11:20.740 when we have our podcasts, they are a goldmine 00:11:20.740 --> 00:11:23.879 to leverage and repurpose. You've already done 00:11:23.879 --> 00:11:27.190 the hard work. Right. And so when you said you 00:11:27.190 --> 00:11:29.710 want to do a book and I said, heck, yeah, I didn't 00:11:29.710 --> 00:11:31.110 know what it was going to look like. I didn't 00:11:31.110 --> 00:11:33.690 know what it was going to be. I knew that there 00:11:33.690 --> 00:11:35.570 was going to be some foundations in there about 00:11:35.570 --> 00:11:38.529 the podcast profit system. I knew that they had 00:11:38.529 --> 00:11:41.590 a book coming. I knew that I wanted to include 00:11:41.590 --> 00:11:45.769 my clients because they've been doing the work 00:11:45.769 --> 00:11:48.029 and I've been talking to them about having a 00:11:48.029 --> 00:11:51.149 book. And I knew that they had messaging that 00:11:51.149 --> 00:11:53.009 would fit in here, but I didn't know how the 00:11:53.009 --> 00:11:55.679 book was going to. come together the way that 00:11:55.679 --> 00:11:59.299 it did. I don't think we ever know how it's going 00:11:59.299 --> 00:12:02.259 to come together until we do it. Emerson, I love 00:12:02.259 --> 00:12:05.980 Ralph Waldo Emerson, and I'm paraphrasing, but 00:12:05.980 --> 00:12:08.440 he basically says, do the thing, and then you 00:12:08.440 --> 00:12:11.440 get the energy to do the thing, right? So if 00:12:11.440 --> 00:12:12.980 you're thinking about a podcast, you're thinking 00:12:12.980 --> 00:12:16.200 about a book, you have to take the first step. 00:12:16.299 --> 00:12:18.919 Like Dr. Martin Luther King says, you take the 00:12:18.919 --> 00:12:21.590 step. without seeing the staircase because the 00:12:21.590 --> 00:12:23.870 next step appears and then the next step appears 00:12:23.870 --> 00:12:26.850 and the next step appears. And so I didn't know 00:12:26.850 --> 00:12:29.090 how it was going to come together until I started 00:12:29.090 --> 00:12:31.649 doing it. And it's in that process of doing that 00:12:31.649 --> 00:12:34.149 we get to put it all together. And I think it 00:12:34.149 --> 00:12:37.830 is pretty neat. It's subtitled How Everyday Creators 00:12:37.830 --> 00:12:40.850 Build Influence, Impact, and Income Through Podcasting. 00:12:41.129 --> 00:12:44.149 And it includes Pod2Pook AI because we say that's 00:12:44.149 --> 00:12:47.529 the 80 % advantage to capturing your thoughts 00:12:47.529 --> 00:12:51.320 in audio. is your 80 % done with your book? So 00:12:51.320 --> 00:12:52.919 why wouldn't you? Why wouldn't that be the first 00:12:52.919 --> 00:12:56.220 thing that you use to monetize? And it talks 00:12:56.220 --> 00:12:59.820 about storytelling and it talks about marketing 00:12:59.820 --> 00:13:03.360 and gamma, even intellectual property. Like what 00:13:03.360 --> 00:13:05.000 do you do with your intellectual property? We 00:13:05.000 --> 00:13:06.919 have a resident attorney and they're Wayne Carroll. 00:13:07.850 --> 00:13:10.690 who talks about trademarking and protecting your 00:13:10.690 --> 00:13:13.029 property. So it was really neat to see how it 00:13:13.029 --> 00:13:14.789 all came together. I was just looking at the 00:13:14.789 --> 00:13:17.529 original and, you know, there was like 12 chapters 00:13:17.529 --> 00:13:20.029 in the original. There's 20 in the afterwards. 00:13:21.509 --> 00:13:25.029 It becomes a living thing once you say yes to 00:13:25.029 --> 00:13:28.110 it, once you start going. So anybody that's listening, 00:13:28.210 --> 00:13:30.190 if you're thinking about a podcast, you're thinking 00:13:30.190 --> 00:13:32.789 about a book, just do it. Just say yes, and then 00:13:32.789 --> 00:13:36.320 it will reveal itself. And then that feeling 00:13:36.320 --> 00:13:41.460 when the book arrived. Yes. Oh, my gosh. I was 00:13:41.460 --> 00:13:45.320 smelling it. Oh, the pages. There's something 00:13:45.320 --> 00:13:48.759 magical about holding it in your hands and touching 00:13:48.759 --> 00:13:52.019 the pages and just seeing the words in here. 00:13:52.059 --> 00:13:54.379 This is my second book, and I didn't think I 00:13:54.379 --> 00:13:57.159 was going to be so emotional to it. But they 00:13:57.159 --> 00:13:59.740 say when you have an idea, you give birth to 00:13:59.740 --> 00:14:02.899 an idea. And it is. It's a big piece that we 00:14:02.899 --> 00:14:06.590 all created together. And it is beautiful. So 00:14:06.590 --> 00:14:09.830 that 80 % that she mentioned, part two book takes 00:14:09.830 --> 00:14:12.549 the audio and in about two and a half to three 00:14:12.549 --> 00:14:16.250 hours turns it into a manuscript. But a manuscript 00:14:16.250 --> 00:14:20.669 is a Word document, a living document, like Donna 00:14:20.669 --> 00:14:26.389 would say, that then needs to get made your own. 00:14:26.629 --> 00:14:29.830 And so in your case, you even spread out the 00:14:29.830 --> 00:14:33.769 chapters differently. The publisher. He did such 00:14:33.769 --> 00:14:38.330 a spectacular job with the formatting that it's 00:14:38.330 --> 00:14:41.009 absolutely stunning and beautiful. And all of 00:14:41.009 --> 00:14:44.409 this is part of what makes the book the book. 00:14:44.690 --> 00:14:47.330 And then you also have to create the artwork 00:14:47.330 --> 00:14:50.649 for the cover. And I think one of the things 00:14:50.649 --> 00:14:53.690 I'm really excited about is when you collaborate 00:14:53.690 --> 00:14:56.330 with a group of people, now you have a lot of 00:14:56.330 --> 00:14:58.730 different voices and a lot of different people 00:14:58.730 --> 00:15:01.879 receiving that book. wanting to share it with 00:15:01.879 --> 00:15:05.779 others. And so that collaboration is magical. 00:15:06.580 --> 00:15:09.980 And I'm really looking forward to presenting 00:15:09.980 --> 00:15:13.940 this book to anyone that will be attending PodFest. 00:15:13.960 --> 00:15:17.980 We will be in one of the booths, and this event 00:15:17.980 --> 00:15:22.879 will be held in Orlando in mid -January. And 00:15:22.879 --> 00:15:27.659 it's a place where podcasters go to grow and 00:15:27.659 --> 00:15:31.860 learn as well as authors. So if you are an aspiring 00:15:31.860 --> 00:15:36.120 podcaster or an aspiring author or simply looking 00:15:36.120 --> 00:15:39.159 on how to turn your podcast into a book or your 00:15:39.159 --> 00:15:42.600 book into a podcast, I'd say this is the great 00:15:42.600 --> 00:15:47.220 place to go. I totally agree with you. Anybody 00:15:47.220 --> 00:15:50.960 that's listening to this podcast right now to 00:15:50.960 --> 00:15:55.379 realize that you're already an expert. All that 00:15:55.379 --> 00:15:57.879 the podcast and the book is doing is capturing 00:15:57.879 --> 00:16:00.379 your expertise in a way to be able to share it 00:16:00.379 --> 00:16:03.440 with other people, right? We know this, but it 00:16:03.440 --> 00:16:06.940 can be so overwhelming to start a podcast or 00:16:06.940 --> 00:16:09.500 write a book. And what I love about what you 00:16:09.500 --> 00:16:13.320 and I do is we take all of the hard work out 00:16:13.320 --> 00:16:16.039 of it and just let you shine as an expert. So 00:16:16.039 --> 00:16:18.279 when you say yes to yourself, when you say yes 00:16:18.279 --> 00:16:20.720 to your expertise, you can say yes to your podcast 00:16:20.720 --> 00:16:24.090 and yes to your book. We put this book out, a 00:16:24.090 --> 00:16:27.090 very good, very quality book in, what, two, three 00:16:27.090 --> 00:16:31.169 weeks because of your platform. And your discipline, 00:16:31.350 --> 00:16:34.110 my dear. Let's not forget that military musician. 00:16:35.269 --> 00:16:38.610 I've done hackathons and I know me and I am an 00:16:38.610 --> 00:16:43.230 action taker and I can take you from idea to 00:16:43.230 --> 00:16:46.730 launch in a weekend. I've helped people form 00:16:46.730 --> 00:16:50.690 their businesses. in a single day. But when I 00:16:50.690 --> 00:16:53.429 meet someone that I think not only did that, 00:16:53.509 --> 00:16:57.389 but even impresses me on what it means to take 00:16:57.389 --> 00:16:59.789 action. And I think the most impressive part 00:16:59.789 --> 00:17:02.950 was that Donna was able to mobilize, organize 00:17:02.950 --> 00:17:06.390 a big group of people. So kudos to you. I cannot 00:17:06.390 --> 00:17:10.089 underestimate nor undervalue your part in that 00:17:10.089 --> 00:17:13.950 because you really left me in awe. Aw, thank 00:17:13.950 --> 00:17:17.500 you. So can you tell anyone that wants to join 00:17:17.500 --> 00:17:20.160 the community and tell us a little bit about 00:17:20.160 --> 00:17:23.099 what they can expect when they join, where they 00:17:23.099 --> 00:17:26.369 can find you? Thank you. So we are at the Podcast 00:17:26.369 --> 00:17:29.910 Profit System. It's podcastprofitsystem .com. 00:17:31.190 --> 00:17:33.230 Podcastprofitsystem .com, perfect place to go. 00:17:33.309 --> 00:17:36.470 It explains what we have there. There's the lab. 00:17:36.670 --> 00:17:39.849 The lab is a community for all podcasters to 00:17:39.849 --> 00:17:42.089 join, whether you have an existing podcast or 00:17:42.089 --> 00:17:44.730 an idea for a podcast. This is your home, your 00:17:44.730 --> 00:17:48.640 first place to come. From there, if you want 00:17:48.640 --> 00:17:51.140 coaching support, additional support from myself 00:17:51.140 --> 00:17:54.140 and James, you can choose the creator track, 00:17:54.240 --> 00:17:58.500 which will create your first 13 -week, 52 episodes 00:17:58.500 --> 00:18:01.700 of your season. Your very first podcast will 00:18:01.700 --> 00:18:03.700 take you through the methodology for that. That's 00:18:03.700 --> 00:18:07.099 the creation track. Or you can opt into the monetization 00:18:07.099 --> 00:18:10.740 track if you have an existing podcast. And through 00:18:10.740 --> 00:18:15.269 mastermind and coaching, we'll... We'll get specific 00:18:15.269 --> 00:18:19.750 into your ideas on your first step beyond just 00:18:19.750 --> 00:18:21.829 the podcast on how you want to monetize that. 00:18:21.950 --> 00:18:27.549 The lab is free until December 31st, so act fast. 00:18:27.950 --> 00:18:31.890 After December 31st, there will be a monthly 00:18:31.890 --> 00:18:35.220 fee. to stay in the membership group, but the 00:18:35.220 --> 00:18:38.599 feedback we're getting, we have over 70 people 00:18:38.599 --> 00:18:40.539 in there right now, and the feedback we're getting 00:18:40.539 --> 00:18:43.039 from podcasters is really incredible. So I know 00:18:43.039 --> 00:18:45.119 that we're on the right track to serve more people. 00:18:45.599 --> 00:18:50.299 I will go ahead and leave the URL. in the comments. 00:18:50.579 --> 00:18:54.980 And I also invite you to purchase Your Message 00:18:54.980 --> 00:18:58.299 is the Business. We have it at the introductory 00:18:58.299 --> 00:19:02.920 price right now. I think it's under $6, which 00:19:02.920 --> 00:19:07.680 I think is a great deal for the value that you'll 00:19:07.680 --> 00:19:11.440 receive when you buy the book. So I'll make sure 00:19:11.440 --> 00:19:13.819 to leave that so that through the end of the 00:19:13.819 --> 00:19:18.069 year, you too can perhaps gift yourself the book 00:19:18.069 --> 00:19:21.630 or give it to someone that perhaps needs just 00:19:21.630 --> 00:19:27.309 that tiny little push. 100%. So thank you very 00:19:27.309 --> 00:19:30.750 much, Donna, for joining me today. Yeah, thank 00:19:30.750 --> 00:19:32.349 you for having me, Sheila. It's always great 00:19:32.349 --> 00:19:35.490 to talk about podcasting and books and all the 00:19:35.490 --> 00:19:37.450 exciting ways that we can make a bigger impact 00:19:37.450 --> 00:19:40.470 together. And thank you all for tuning in to 00:19:40.470 --> 00:19:43.490 another episode of Milestone Moments in Business 00:19:43.490 --> 00:19:45.930 and Leadership. Until next time.