WEBVTT 00:00:00.000 --> 00:00:03.080 Welcome to Milestone Moments, the show where 00:00:03.080 --> 00:00:05.960 we explore the journeys that lead to success. 00:00:06.599 --> 00:00:10.220 I'm Sheila Slick, your host and founder of Five 00:00:10.220 --> 00:00:13.859 Milestones. In every episode, we will bring you 00:00:13.859 --> 00:00:17.100 insights from the minds of entrepreneurs, leaders 00:00:17.100 --> 00:00:20.820 and experts who will share not just their expertise, 00:00:20.879 --> 00:00:24.120 but the milestone moments that have reshaped 00:00:24.120 --> 00:00:27.059 their journeys and led to significant achievements. 00:00:27.960 --> 00:00:30.359 So if you're looking for motivation, you're in 00:00:30.359 --> 00:00:33.560 the right place. Subscribe now and discover the 00:00:33.560 --> 00:00:40.420 milestones that mark the path to success. Welcome 00:00:40.420 --> 00:00:43.700 to another episode of Milestone Moments in Business 00:00:43.700 --> 00:00:47.039 and Leadership. I'm your host, Sheila Slick. 00:00:47.399 --> 00:00:51.960 And today, my special guest is Chris Major. He's 00:00:51.960 --> 00:00:55.579 the founder and CEO of the Human Potential Project. 00:00:56.079 --> 00:00:59.700 He's a modern -day entrepreneur, an Amazon best 00:00:59.700 --> 00:01:02.539 -selling author, and a social innovator. With 00:01:02.539 --> 00:01:06.200 over three decades of experience, he has led 00:01:06.200 --> 00:01:09.219 transformational change initiatives for global 00:01:09.219 --> 00:01:13.599 organizations, including AT &T, Microsoft, Intel. 00:01:14.400 --> 00:01:19.260 Cargill, and Allianz Life. A former rugby player 00:01:19.260 --> 00:01:22.920 with a master's degree, Chris began his career 00:01:22.920 --> 00:01:26.680 developing training systems for athletes and 00:01:26.680 --> 00:01:29.879 then later collaborated with the U .S. Army and 00:01:29.879 --> 00:01:34.239 Special Forces to design new methods of performance 00:01:34.239 --> 00:01:37.980 training. His groundbreaking approach, commitment 00:01:37.980 --> 00:01:41.459 -based management, helps organizations unlock 00:01:41.459 --> 00:01:45.799 human potential and achieve extraordinary results. 00:01:46.280 --> 00:01:50.019 He is also the author of The Power to Transform 00:01:50.019 --> 00:01:54.420 Your New Future Awaits. Welcome to the show, 00:01:54.540 --> 00:01:59.079 Chris. Thanks very much. Happy to be here. You're 00:01:59.079 --> 00:02:02.019 a tough man. I just read that intro. Who is that 00:02:02.019 --> 00:02:07.739 guy? Yeah, wow. Well, so you've gone from teaching 00:02:07.739 --> 00:02:11.659 hand -to -hand combat to Marines. to leading 00:02:11.659 --> 00:02:14.280 billion -dollar transformations at companies 00:02:14.280 --> 00:02:18.000 like Microsoft and Intel. What's one common thread 00:02:18.000 --> 00:02:22.080 in human performance that applies whether you're 00:02:22.080 --> 00:02:25.879 trading special forces or Fortune 500 executives? 00:02:27.219 --> 00:02:30.919 That's a good one. Well, if there's one thing 00:02:30.919 --> 00:02:33.419 that continuously kind of stands out and needs 00:02:33.419 --> 00:02:38.099 reinforcement, it's... I can summarize it as 00:02:38.099 --> 00:02:41.360 you can't change if you don't learn and you can't 00:02:41.360 --> 00:02:44.699 learn if you don't change. And while that sounds 00:02:44.699 --> 00:02:48.039 simple, where we get ourselves bollocked up is 00:02:48.039 --> 00:02:51.060 we're stuck. We as a society are stuck in a very 00:02:51.060 --> 00:02:54.800 outdated view of what learning is. And we're 00:02:54.800 --> 00:02:57.500 getting more and more away from the actual what 00:02:57.500 --> 00:03:01.889 it takes. When we talk about learning, most people 00:03:01.889 --> 00:03:04.629 think of, well, learning is the acquisition of, 00:03:04.629 --> 00:03:07.090 you know, theories, models, information, data, 00:03:07.310 --> 00:03:10.469 all for the sake of gaining understanding, because 00:03:10.469 --> 00:03:14.310 understanding is the holy grail. And my retort 00:03:14.310 --> 00:03:17.150 is, well, that might work and might be true when 00:03:17.150 --> 00:03:21.069 you're in college. But outside of that, in the 00:03:21.069 --> 00:03:23.270 performance world, understanding is the booby 00:03:23.270 --> 00:03:26.400 prize. It doesn't matter what you understand. 00:03:26.819 --> 00:03:29.080 What we know in working with athletes and soldiers 00:03:29.080 --> 00:03:31.180 and executives is what matters is what can you 00:03:31.180 --> 00:03:37.159 do. And our product that we put out into the 00:03:37.159 --> 00:03:40.680 world is what we call embodied competence. Embodied 00:03:40.680 --> 00:03:42.560 means you can take the new action without having 00:03:42.560 --> 00:03:44.879 to stop, think about it, or look it up in some 00:03:44.879 --> 00:03:48.099 book. And competence is simply the capacity to 00:03:48.099 --> 00:03:51.120 consistently produce the desired result. Sounds 00:03:51.120 --> 00:03:55.080 simple. Here's the part, though, that scrambles 00:03:55.080 --> 00:03:58.699 everybody's eggs. So while your mind understands, 00:03:59.080 --> 00:04:02.020 and understanding can, in fact, occur in an instant, 00:04:02.120 --> 00:04:05.159 in the end, it's your body that learns. Your 00:04:05.159 --> 00:04:07.740 mind understands, but it's your body that learns. 00:04:07.819 --> 00:04:10.659 And the body only learns one way, and that's 00:04:10.659 --> 00:04:14.740 through practice. And practice takes time. No 00:04:14.740 --> 00:04:17.620 amount of understanding ever produced competence 00:04:17.620 --> 00:04:23.100 in anything. Only practice does. So the theme 00:04:23.100 --> 00:04:25.420 that's central through all of our work with athletes, 00:04:25.519 --> 00:04:28.120 soldiers, and everything is there's no instant 00:04:28.120 --> 00:04:31.220 solution. It's simply a matter of can we design 00:04:31.220 --> 00:04:34.379 and put in place new practices that produce different 00:04:34.379 --> 00:04:37.500 results for you, right? We all know the old adage, 00:04:37.519 --> 00:04:39.439 you know, repeating the behaviors of the past 00:04:39.439 --> 00:04:41.879 and expecting something different is the definition 00:04:41.879 --> 00:04:45.040 of insanity. And yet we do that. Now, people 00:04:45.040 --> 00:04:47.740 can understand what I just said real clearly 00:04:47.740 --> 00:04:50.569 when we look at anything athletic. Well, sure. 00:04:50.750 --> 00:04:52.550 What are most athletes, you know, high level 00:04:52.550 --> 00:04:54.449 athletes spend all of their time, most of their 00:04:54.449 --> 00:04:56.529 time training. They spend way more time training 00:04:56.529 --> 00:04:58.509 and practicing than they do actually playing 00:04:58.509 --> 00:05:01.569 the game. And everybody can go, oh yeah, yeah, 00:05:01.569 --> 00:05:03.769 we get that. But we somehow think it's different 00:05:03.769 --> 00:05:06.629 when it comes to developing leadership or management 00:05:06.629 --> 00:05:09.069 or any of those other things that we need on 00:05:09.069 --> 00:05:11.750 a continually recurring basis in the business 00:05:11.750 --> 00:05:13.889 world. You know, we do just the opposite. So 00:05:13.889 --> 00:05:17.970 what we work about is long -term practice development 00:05:17.970 --> 00:05:23.519 and In our, quote, flagship program, it's not 00:05:23.519 --> 00:05:26.660 a day or two days. It's nine months long. Now, 00:05:26.660 --> 00:05:29.519 obviously not all at once, but in doses that 00:05:29.519 --> 00:05:32.240 build on each other with coaching and so forth 00:05:32.240 --> 00:05:35.480 and so on. But it's all about building practices 00:05:35.480 --> 00:05:37.879 regardless of what domain you're working in. 00:05:40.040 --> 00:05:42.819 I'm still processing that. That is very deep. 00:05:43.550 --> 00:05:45.949 Mm -hmm. Thinging it through. Sorry, we'll give 00:05:45.949 --> 00:05:47.550 you a minute here while you process that. Oh, 00:05:47.569 --> 00:05:51.449 I need more than a minute. First words that came 00:05:51.449 --> 00:05:54.810 to mind was practice makes perfect. How do you 00:05:54.810 --> 00:05:58.310 repeatedly practice using the mind as well, not 00:05:58.310 --> 00:06:01.949 just? Well, there's a problem with that adage. 00:06:02.029 --> 00:06:04.949 So, you know, we can go down this rabbit hole 00:06:04.949 --> 00:06:07.670 a little bit. But as I say, like I said, look, 00:06:07.790 --> 00:06:10.310 let's take a simple analogy. A lot of executives 00:06:10.310 --> 00:06:13.240 play golf. And I said, okay. Let's say for the 00:06:13.240 --> 00:06:15.500 sake of this conversation, you have made a commitment 00:06:15.500 --> 00:06:17.699 to make a dramatic improvement in your golf game. 00:06:18.279 --> 00:06:20.939 Okay, okay. What are you going to do? I'm going 00:06:20.939 --> 00:06:23.060 to go to the range and practice. And I say, okay. 00:06:23.339 --> 00:06:26.819 So you want to go get better at being bad. What? 00:06:27.420 --> 00:06:29.720 Well, you already said your game is not sufficient. 00:06:29.899 --> 00:06:32.639 So why would you go practice that which is insufficient? 00:06:33.040 --> 00:06:35.300 All you're going to do is more deeply embed that 00:06:35.300 --> 00:06:37.910 which isn't working. And they're kind of like, 00:06:37.949 --> 00:06:40.350 huh? I said, if you're serious about improving, 00:06:40.589 --> 00:06:42.709 you're going to get a coach because the coach 00:06:42.709 --> 00:06:45.069 can see you in ways you can't see yourself. A 00:06:45.069 --> 00:06:47.370 coach is a better observer and can make interventions 00:06:47.370 --> 00:06:50.009 with you that you can't do. It's just not possible 00:06:50.009 --> 00:06:52.470 for anybody without no reflection on you personally. 00:06:52.930 --> 00:06:55.310 So you go and you meet with the coach and what's 00:06:55.310 --> 00:06:57.670 the coach going to say? She'll say, okay, let 00:06:57.670 --> 00:07:00.029 me see you take some shots. And you do, you know, 00:07:00.050 --> 00:07:03.430 five, six, whatever. And she'll say, okay, let's 00:07:03.430 --> 00:07:05.930 change your grip a little bit. Move your feet 00:07:05.930 --> 00:07:08.410 this way. Stand up this way. Now take some shots. 00:07:08.649 --> 00:07:11.709 What happens to those next few shots? They're 00:07:11.709 --> 00:07:15.509 complete crap, right? Why? Because it's new. 00:07:15.629 --> 00:07:18.310 It's awkward. It's uncomfortable. Your mind's 00:07:18.310 --> 00:07:20.230 going, yeah, I don't like this. And your little 00:07:20.230 --> 00:07:23.069 whiner starts going, right? And if the coach 00:07:23.069 --> 00:07:25.970 wasn't standing right there over you, what you 00:07:25.970 --> 00:07:28.829 and 99 % of the people would do is go back to 00:07:28.829 --> 00:07:30.310 doing it the way you did because that was more 00:07:30.310 --> 00:07:32.990 comfortable. And the problem and the reason why 00:07:32.990 --> 00:07:35.129 most adults, frankly, don't ever learn anything 00:07:35.129 --> 00:07:37.329 is we're more committed to being comfortable 00:07:37.329 --> 00:07:42.389 than we are to actually learning. I like everything 00:07:42.389 --> 00:07:47.790 you're saying. Well, now you're pioneering AI 00:07:47.790 --> 00:07:53.189 integration in your consulting after decades 00:07:53.189 --> 00:07:57.029 of this human performance. What is one insight 00:07:57.029 --> 00:08:01.569 about AI that you think? humans are missing right 00:08:01.569 --> 00:08:06.670 now? Well, right now, I think we really need 00:08:06.670 --> 00:08:09.470 to understand a little historical perspective. 00:08:09.930 --> 00:08:13.029 And so let me give you a little history lesson, 00:08:13.189 --> 00:08:14.850 and then we'll come to the bottom line here. 00:08:14.990 --> 00:08:20.209 So if you go back in time to the 40s, you know, 00:08:20.209 --> 00:08:23.170 late 40s after the war, the dominant media in 00:08:23.170 --> 00:08:26.050 the country was radio, right? Everything we got 00:08:26.050 --> 00:08:27.470 was over the radio, over the radio, over the 00:08:27.470 --> 00:08:30.129 radio. And there was a radio host whose name 00:08:30.129 --> 00:08:33.049 escapes me right now, but in like 1949, he was 00:08:33.049 --> 00:08:35.509 making over a million dollars a year. That was 00:08:35.509 --> 00:08:39.529 serious money, you know, in those days. By 1952, 00:08:39.590 --> 00:08:45.389 he was off the air. What happened? TV. TV showed 00:08:45.389 --> 00:08:49.090 up. Ah. Now, here's the pop quiz. What's the 00:08:49.090 --> 00:08:54.649 very first thing they put on TV? Either news, 00:08:54.870 --> 00:09:00.710 cartoons, or like a game show. Close, but no 00:09:00.710 --> 00:09:06.029 cigar. The answer is radio shows. The very first 00:09:06.029 --> 00:09:08.350 thing they put on TV was radio shows. Because 00:09:08.350 --> 00:09:10.289 in the old days, radio shows, I mean, they had 00:09:10.289 --> 00:09:13.049 actors and sound effects, you know, and they 00:09:13.049 --> 00:09:15.909 did little skits and plays. And nobody really 00:09:15.909 --> 00:09:20.529 understood the potential that TV held, so they 00:09:20.529 --> 00:09:22.929 did what they already knew how to do. They put 00:09:22.929 --> 00:09:25.730 radio shows on TV, and then it eventually morphed 00:09:25.730 --> 00:09:28.629 into what we have today. And it was, oh, we'll 00:09:28.629 --> 00:09:30.889 never see such a great technological revolution 00:09:30.889 --> 00:09:34.190 like that again. And then the Internet showed 00:09:34.190 --> 00:09:38.429 up. Now, same question. What's the very first 00:09:38.429 --> 00:09:43.049 thing they put on the Internet? The answer is 00:09:43.049 --> 00:09:46.049 not TV shows, so don't. Yeah, no, I'm thinking 00:09:46.049 --> 00:09:50.470 Google. Well, way before Google. The answer is 00:09:50.470 --> 00:09:52.470 catalogs. The very first thing that they used 00:09:52.470 --> 00:09:54.190 the internet for was catalogs. Nobody wanted 00:09:54.190 --> 00:09:56.830 to keep printing all day. You used to be awash 00:09:56.830 --> 00:09:59.529 in these catalogs from everybody, right? So the 00:09:59.529 --> 00:10:01.169 very first thing they put on the internet was 00:10:01.169 --> 00:10:02.950 catalogs because that's what we already knew 00:10:02.950 --> 00:10:06.210 how to do. Nobody saw the potential for linking 00:10:06.210 --> 00:10:08.169 and building communities and all the stuff that 00:10:08.169 --> 00:10:11.110 we now know is possible. And yes, yes, everybody 00:10:11.110 --> 00:10:13.110 always wants to point out that, yeah, porn was 00:10:13.110 --> 00:10:14.809 the second thing they put on the internet, but 00:10:14.809 --> 00:10:19.070 that's not the point. And now today, you know, 00:10:19.500 --> 00:10:22.960 We've got AI. And just like with TV, everybody 00:10:22.960 --> 00:10:24.740 said, oh, we'll never see such a technological 00:10:24.740 --> 00:10:26.759 evolution, you know, as the internet. Well, now 00:10:26.759 --> 00:10:29.919 we've got AI. And everybody needs to remember 00:10:29.919 --> 00:10:33.899 that it's early, early days with AI. We have 00:10:33.899 --> 00:10:36.440 no idea what's really going to come down the 00:10:36.440 --> 00:10:38.320 road, what's really possible. So we're using 00:10:38.320 --> 00:10:40.879 AI to kind of do what we already know how to 00:10:40.879 --> 00:10:44.080 do. And I'm not saying we're missing, we just, 00:10:44.159 --> 00:10:47.080 we haven't explored deeply what's possible here 00:10:47.080 --> 00:10:50.159 because the technology. is so brand new you know 00:10:50.159 --> 00:10:53.460 you know so we'll we'll either uh you know end 00:10:53.460 --> 00:10:56.700 up with um you know some arnold schwarzeneggerite 00:10:56.700 --> 00:11:00.580 you know bizarre future or this really will open 00:11:00.580 --> 00:11:04.059 doors that we can't even imagine right now and 00:11:04.059 --> 00:11:07.639 on the other side you have to remember people 00:11:07.639 --> 00:11:09.940 are kind of afraid of AI. And to some extent, 00:11:10.159 --> 00:11:12.720 I'm not saying it's not merited, but think about 00:11:12.720 --> 00:11:15.519 this. The scientists tell us that as human beings, 00:11:15.639 --> 00:11:19.700 we're maybe utilizing 10, 20, 30 % of our capacity, 00:11:20.019 --> 00:11:23.120 our brain capacity. Well, out of that 30%, we 00:11:23.120 --> 00:11:27.539 built AI. And it's got less than our full capacity. 00:11:27.820 --> 00:11:30.120 So I remember we got a little kind of a slice 00:11:30.120 --> 00:11:34.639 of knowledge and wisdom. here. So we just need 00:11:34.639 --> 00:11:37.639 to be mindful of all that and let AI do what 00:11:37.639 --> 00:11:39.419 it can really do well right now, which is kind 00:11:39.419 --> 00:11:42.759 of the mindless repetitive stuff that human beings, 00:11:42.899 --> 00:11:46.440 it's not like we can't do it, but there's no 00:11:46.440 --> 00:11:50.419 joy in sitting around doing, you know, putting 00:11:50.419 --> 00:11:52.500 the stamp on this piece of paper, moving it over 00:11:52.500 --> 00:11:55.080 to that stack, right? People are not feeling, 00:11:55.200 --> 00:11:58.779 you know, ennobled by that. So let the AI do 00:11:58.779 --> 00:12:01.590 that. And let people do what we're really better 00:12:01.590 --> 00:12:03.809 at. AI is never going to be able to build relationships. 00:12:04.029 --> 00:12:05.509 It's never going to be able to look at you and 00:12:05.509 --> 00:12:07.929 talk about trust and all the kind of stuff that 00:12:07.929 --> 00:12:14.470 are essential for us as human beings. You keep 00:12:14.470 --> 00:12:19.690 getting me to think. Oh, no. No, I love it. I'm 00:12:19.690 --> 00:12:21.490 learning a little bit about history. You even 00:12:21.490 --> 00:12:25.450 got me with those questions. But even with the 00:12:25.450 --> 00:12:27.409 catalog, before I move on to the next question. 00:12:27.789 --> 00:12:30.850 You still needed to be able to search those catalogs. 00:12:30.850 --> 00:12:35.129 So for me, it was the search engine that really 00:12:35.129 --> 00:12:37.429 revolutionized. That was the big revolution. 00:12:37.929 --> 00:12:40.149 When the catalogs first came out, all you got 00:12:40.149 --> 00:12:44.450 was like a PDF of the Sears catalog or the auto 00:12:44.450 --> 00:12:47.649 parts catalog or the electronics catalog. You 00:12:47.649 --> 00:12:49.490 still had to do the very same thing, but now 00:12:49.490 --> 00:12:51.850 you did it on a screen instead of in a book that 00:12:51.850 --> 00:12:55.659 they'd sent to you. So back to AI, what is the 00:12:55.659 --> 00:12:58.899 first question a leader should ask themselves 00:12:58.899 --> 00:13:03.899 before implementing AI in their business? Well, 00:13:04.039 --> 00:13:06.759 let's see. The first question, of course, is 00:13:06.759 --> 00:13:10.860 for the sake of what? For the sake of what am 00:13:10.860 --> 00:13:15.620 I wanting to utilize AI? If what you're wanting 00:13:15.620 --> 00:13:18.659 to do, for example, I'm working with an AI company 00:13:18.659 --> 00:13:22.940 that's built a platform. to streamline the operations 00:13:22.940 --> 00:13:25.220 of medical practices. One of the biggest causes 00:13:25.220 --> 00:13:28.240 of burnout in the medical field is all the drudgery 00:13:28.240 --> 00:13:31.080 and repetitive paperwork. You know, doctors are 00:13:31.080 --> 00:13:33.240 spending hours doing charts. And, you know, you 00:13:33.240 --> 00:13:35.100 go to the doctor's office and get a clipboard 00:13:35.100 --> 00:13:37.399 and get all these damn forms. And every single 00:13:37.399 --> 00:13:39.379 time, you got to do it again and again and again. 00:13:40.019 --> 00:13:41.919 Well, what we don't know is that when you get 00:13:41.919 --> 00:13:43.600 done with your little clipboard, you hand it 00:13:43.600 --> 00:13:45.539 in to a nurse. Somebody's got to go and enter 00:13:45.539 --> 00:13:48.779 all that data by hand. into a computer. It's 00:13:48.779 --> 00:13:51.960 a highly mistake -prone process and mind -numbing. 00:13:52.139 --> 00:13:54.779 So as we say, let's let AI do what it can do 00:13:54.779 --> 00:13:58.580 best. So they've developed a process where AI 00:13:58.580 --> 00:14:02.059 does all that stuff, right? And so people in 00:14:02.059 --> 00:14:04.059 the healthcare professions didn't go to school 00:14:04.059 --> 00:14:06.639 to be data clerks. They went to school to be 00:14:06.639 --> 00:14:09.220 able to take care of people. So let's let AI 00:14:09.220 --> 00:14:12.759 do what it's... doing best, let the people do 00:14:12.759 --> 00:14:14.460 what they do best. So the question is always 00:14:14.460 --> 00:14:16.639 for the sake of what, if you're thinking that 00:14:16.639 --> 00:14:19.519 you're going to implement AI and save a bunch 00:14:19.519 --> 00:14:23.460 of money, you might, but you have to be mindful 00:14:23.460 --> 00:14:28.139 of, again, at what cost, not just economic. So, 00:14:28.139 --> 00:14:31.059 you know, you go in and you eliminate, I'm making 00:14:31.059 --> 00:14:33.740 up numbers now, 10, 15, 20 % of your workforce. 00:14:34.759 --> 00:14:37.679 Okay. Woo -hoo. Okay, so you saved a bunch of 00:14:37.679 --> 00:14:40.059 money, but what did that cost you in terms of 00:14:40.059 --> 00:14:43.120 the mood and morale of the rest of the people? 00:14:44.320 --> 00:14:47.899 And instead of replacing people, so back to my 00:14:47.899 --> 00:14:50.019 little AI company that I'm working with, which 00:14:50.019 --> 00:14:52.720 we tell people, we're not job eliminators, we're 00:14:52.720 --> 00:14:55.519 job liberators. We liberate you from the mindless 00:14:55.519 --> 00:14:58.460 drudgery aspect and free up your time so you 00:14:58.460 --> 00:15:00.419 can do things that are more productive, more 00:15:00.419 --> 00:15:03.860 value generating. You know, we've developed now 00:15:03.860 --> 00:15:08.039 a corporate mindset that's, you know, new in 00:15:08.039 --> 00:15:09.919 the last couple of generations. It didn't used 00:15:09.919 --> 00:15:13.019 to be this way, but we now treat people as an 00:15:13.019 --> 00:15:17.159 expendable commodity. There's no, in the old 00:15:17.159 --> 00:15:18.980 days, you know, if things got a little rough, 00:15:19.019 --> 00:15:21.879 we didn't lay off thousands of people. You sucked 00:15:21.879 --> 00:15:25.019 it up, you know, and Wall Street could. Kissed 00:15:25.019 --> 00:15:27.240 my butt for a couple quarters while we got through 00:15:27.240 --> 00:15:30.120 this rough stuff. Now, oh, no, we've got to make 00:15:30.120 --> 00:15:33.399 our numbers. Well, where does it say that? Who 00:15:33.399 --> 00:15:35.639 says that we have to make it? Well, my Wall Street 00:15:35.639 --> 00:15:39.440 analyst. Well, screw him, right? He's not here 00:15:39.440 --> 00:15:42.120 helping you, you know, when things go tough. 00:15:42.460 --> 00:15:45.120 So when they say, well, you didn't make your 00:15:45.120 --> 00:15:47.700 numbers, I made my numbers. I didn't make your 00:15:47.700 --> 00:15:51.220 numbers. Those are two different things. You 00:15:51.220 --> 00:15:54.240 know, I value the people. in the business. So 00:15:54.240 --> 00:15:56.340 instead of getting rid of them, I'm going to 00:15:56.340 --> 00:15:58.220 find things that they can do that's more productive 00:15:58.220 --> 00:16:00.500 that generate more revenue, right? We're going 00:16:00.500 --> 00:16:03.120 to put them into more revenue producing. Fiddling 00:16:03.120 --> 00:16:05.559 around with drudgery paperwork does not generate 00:16:05.559 --> 00:16:10.539 revenue. So the critical question is always, 00:16:10.580 --> 00:16:12.700 for the sake of what am I wanting to implement 00:16:12.700 --> 00:16:15.779 AI? Or is it just because everybody else is doing 00:16:15.779 --> 00:16:17.720 it? Oh, all the cool kids are. Well, that's not 00:16:17.720 --> 00:16:22.639 a good enough reason. And so? You've trekked 00:16:22.639 --> 00:16:27.279 Africa, Alaska, and the Amazon while pushing 00:16:27.279 --> 00:16:30.559 the boundaries of human potential in business. 00:16:30.919 --> 00:16:34.419 How does physical adventure shape the way that 00:16:34.419 --> 00:16:38.340 you approach risk and innovation in your consulting 00:16:38.340 --> 00:16:42.879 work? Ooh, you're just all full of good questions 00:16:42.879 --> 00:16:47.659 today. So here's how I see it. You know, I teach 00:16:47.659 --> 00:16:50.460 all this stuff. So I get in front of a group 00:16:50.460 --> 00:16:53.820 of... whatever number you want, 100, 200 executives. 00:16:54.080 --> 00:16:56.179 And we can talk about risk -taking and they'll 00:16:56.179 --> 00:16:58.179 all smile and nod. Oh yes, we need to be more 00:16:58.179 --> 00:17:00.639 risk -taking and dah, dah, dah, dah, dah. And 00:17:00.639 --> 00:17:02.919 then they'll walk out of that room. And the first 00:17:02.919 --> 00:17:05.039 time something kind of risky shows up, they'll 00:17:05.039 --> 00:17:08.079 all panic and tighten up and close down and, 00:17:08.099 --> 00:17:10.019 oh my God, you know, clutch their pearls. And 00:17:10.019 --> 00:17:12.960 I'm like, because once again, we've confused 00:17:12.960 --> 00:17:16.240 understanding with competence. So risk -taking. 00:17:16.990 --> 00:17:19.369 to some extent, is a competence. You have to 00:17:19.369 --> 00:17:22.369 develop the capacity to deal with the emotions 00:17:22.369 --> 00:17:24.710 that show up, because what is the risk? Well, 00:17:24.769 --> 00:17:27.089 risk is fear, right? What are you afraid of? 00:17:27.509 --> 00:17:32.170 Well, whatever it is. And so we do, in our work, 00:17:32.230 --> 00:17:36.069 we do a whole lot of experiential stuff, right? 00:17:36.170 --> 00:17:38.670 So again, I can talk about it all day, but until 00:17:38.670 --> 00:17:42.509 you have the experience of pushing your limitations 00:17:42.509 --> 00:17:47.470 and going through, it's just talk. So for me 00:17:47.470 --> 00:17:50.690 personally, my philosophy is I can't teach things 00:17:50.690 --> 00:17:54.390 that I'm not willing to do myself. So we did 00:17:54.390 --> 00:17:57.210 a lot of ropes courses. So I'd get people and 00:17:57.210 --> 00:17:59.650 we'd be down at the bottom of this pole and they're 00:17:59.650 --> 00:18:01.829 looking up this 40 -foot tall pole. They're going 00:18:01.829 --> 00:18:04.369 to climb up and stand up on this little wobbly 00:18:04.369 --> 00:18:08.950 disc and jump out and catch a trapeze. And they're 00:18:08.950 --> 00:18:11.049 all like, I can't do it. I can't do it. I can't 00:18:11.049 --> 00:18:12.900 do it. Let's just take a breath. And we have 00:18:12.900 --> 00:18:14.900 a methodology for teaching them how to what we 00:18:14.900 --> 00:18:17.759 call center. Get in your body, right? Feel your 00:18:17.759 --> 00:18:20.539 feet. And here's the goal of the exercise. I 00:18:20.539 --> 00:18:23.299 couldn't care less. If you get to the top, if 00:18:23.299 --> 00:18:25.940 you catch the trapeze, doesn't matter. What I 00:18:25.940 --> 00:18:28.819 want is I want you to go to wherever your edge 00:18:28.819 --> 00:18:30.420 is. What's the edge for you? It might just be 00:18:30.420 --> 00:18:33.740 two steps up the ladder, right? But I want you 00:18:33.740 --> 00:18:36.380 to go that and then take one more step. That's 00:18:36.380 --> 00:18:39.200 it. Just go one step beyond what you thought 00:18:39.200 --> 00:18:42.339 was possible. Just to be clear, before you're 00:18:42.339 --> 00:18:44.160 taking these steps, you've got a parachute harness 00:18:44.160 --> 00:18:46.259 on with three belay lines on it, each of which 00:18:46.259 --> 00:18:49.200 has a 1 ,500 -pound test. So as I tell people, 00:18:49.559 --> 00:18:52.279 you're safer here than you are walking across 00:18:52.279 --> 00:18:55.859 the street in most cities. Even if you're suicidal, 00:18:56.240 --> 00:18:58.640 you're not going to hurt yourself. But because 00:18:58.640 --> 00:19:02.119 your mind can't see all that stuff and your body's 00:19:02.119 --> 00:19:05.700 kind of going... Now, all that is you're oblivious 00:19:05.700 --> 00:19:07.880 to it. So, you know, they'll climb up, you know, 00:19:07.880 --> 00:19:10.319 however far they climb. And, okay, are you at 00:19:10.319 --> 00:19:12.559 the limit? Yeah, well, yeah. Okay, good. Now, 00:19:12.579 --> 00:19:15.319 just take one more step. Okay, okay. Okay, I 00:19:15.319 --> 00:19:17.140 did it. Now, can I come down? Well, now that 00:19:17.140 --> 00:19:19.539 you're there, you know, let's take one more. 00:19:20.039 --> 00:19:22.059 And we'll go through this process and we'll get 00:19:22.059 --> 00:19:24.680 them up on top of this thing. And they'll dive 00:19:24.680 --> 00:19:26.839 out and, you know, they'll catch the thing or 00:19:26.839 --> 00:19:28.960 not. Again, it doesn't matter. It doesn't matter. 00:19:29.119 --> 00:19:32.299 But you get them down on the ground, and this 00:19:32.299 --> 00:19:34.980 is the joy of this work, is there's a moment, 00:19:35.099 --> 00:19:37.940 and there's a brief window, and you can see. 00:19:38.099 --> 00:19:39.119 You've got to know what you're looking for, but 00:19:39.119 --> 00:19:41.319 you can see it in their eyes when their whole 00:19:41.319 --> 00:19:44.940 reality just shifted. I said, okay, right now, 00:19:45.000 --> 00:19:47.240 let's stop, let's look. Look up there. See that 00:19:47.240 --> 00:19:51.109 trapeze? You told me two minutes ago. That you 00:19:51.109 --> 00:19:52.849 could not do that. You were absolutely certain 00:19:52.849 --> 00:19:55.309 that you could not do that. Now, we now have 00:19:55.309 --> 00:19:58.470 irrefutable evidence that not only can you, you 00:19:58.470 --> 00:20:00.910 did. You did. It's not me telling you you can. 00:20:00.990 --> 00:20:03.329 It's not some motivational pablum like, oh boy, 00:20:03.450 --> 00:20:05.950 you actually did something you thought was impossible. 00:20:07.450 --> 00:20:10.390 Yeah. Okay. Now, here's what I want you to consider. 00:20:10.490 --> 00:20:13.690 What if what you think is impossible is just 00:20:13.690 --> 00:20:16.559 something you made up? There's no impossible 00:20:16.559 --> 00:20:18.980 out there. Impossible is a limitation that you 00:20:18.980 --> 00:20:21.740 put on yourself. Now, where else in your life 00:20:21.740 --> 00:20:25.259 are you thinking that there's something that's 00:20:25.259 --> 00:20:27.759 impossible? You can't possibly have this quality 00:20:27.759 --> 00:20:29.839 of relationship or you can't possibly have, you 00:20:29.839 --> 00:20:31.059 know, blah, blah, blah, blah, blah, blah, blah. 00:20:31.880 --> 00:20:35.480 And you can watch their face go, oh my God. Yeah, 00:20:35.680 --> 00:20:40.339 you've made up a life of restriction, but that's 00:20:40.339 --> 00:20:44.039 the key phrase. You made it up. There's no restrictions, 00:20:44.160 --> 00:20:47.259 solid, permanent out there in the world. They're 00:20:47.259 --> 00:20:49.779 the things that you make up and let them become 00:20:49.779 --> 00:20:54.079 real for you. And once you understand that, your 00:20:54.079 --> 00:20:55.700 life's never going to be the same. Once you get 00:20:55.700 --> 00:20:58.220 that in your body, again, I can talk to you till 00:20:58.220 --> 00:21:00.799 I'm blue in the face, never going to make a difference. 00:21:00.920 --> 00:21:03.380 But once you've had that experience, so for me, 00:21:03.400 --> 00:21:06.180 it's the same thing. I've got to have that experience 00:21:06.180 --> 00:21:10.839 of pushing and pushing and pushing to be able 00:21:10.839 --> 00:21:13.460 to, with integrity, Tell other people about it. 00:21:15.259 --> 00:21:19.480 So you serve organizations, you do one -on -one 00:21:19.480 --> 00:21:22.799 consulting, and where can we find you online? 00:21:23.480 --> 00:21:28.619 So yes, yes, one -on -one coaching. We do organizational 00:21:28.619 --> 00:21:31.559 transformations, you know, little ones all the 00:21:31.559 --> 00:21:35.519 way up to big ones. You can find us at humanpotentialproject 00:21:35.519 --> 00:21:38.519 .com. It's the corporate site. I do speaking 00:21:38.519 --> 00:21:41.519 engagements at chrismajor .com. You mentioned 00:21:41.519 --> 00:21:44.480 the book, The Power to Transform, which is basically 00:21:44.480 --> 00:21:47.079 a condensation of the fundamentals that we teach 00:21:47.079 --> 00:21:50.519 in every program. Amazon is the best place to 00:21:50.519 --> 00:21:52.160 get that. I used to sell them through the website, 00:21:52.279 --> 00:21:54.500 but to be blunt about it, Amazon gets them cheaper 00:21:54.500 --> 00:21:58.019 and faster, so you might as well do that. And 00:21:58.019 --> 00:22:00.660 we're just about to launch a new online leadership 00:22:00.660 --> 00:22:02.680 program. I'd tell you where to find it, but we 00:22:02.680 --> 00:22:05.240 haven't quite got done branding it yet. So sometime 00:22:05.240 --> 00:22:08.180 in the next four to six weeks, we'll be turning 00:22:08.180 --> 00:22:11.240 that loose on the world. You'll be able to see 00:22:11.240 --> 00:22:13.019 about it. I mean, we'll announce it on the website 00:22:13.019 --> 00:22:16.160 and so forth. And I'll make sure to leave all 00:22:16.160 --> 00:22:18.920 the links in the comments so that people can 00:22:18.920 --> 00:22:22.240 click and contact you or learn more. There you 00:22:22.240 --> 00:22:25.279 go. Well, thank you so much for joining me today, 00:22:25.420 --> 00:22:29.759 Chris. This was a fascinating episode. My pleasure. 00:22:30.559 --> 00:22:33.599 And thank you all for tuning in to another episode 00:22:33.599 --> 00:22:36.259 of Milestone Moments in Business and Leadership. 00:22:36.519 --> 00:22:37.779 Until next time.