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Welcome to Milestone Moments, the show where

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we explore the journeys that lead to success.

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I'm Sheila Slick, your host and founder of Five

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Milestones. In every episode, we will bring you

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insights from the minds of entrepreneurs, leaders

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and experts who will share not just their expertise,

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but the milestone moments that have reshaped

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their journeys and led to significant achievements.

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So if you're looking for motivation, you're in

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the right place. Subscribe now and discover the

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milestones that mark the path to success. Welcome

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to another episode of Milestone Moments in Business

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and Leadership. I'm Sheila Slick, your host,

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and today my special guest is Shannon Russell.

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Shannon is a career transition and business coach,

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CEO of Second Act Success Coaching. She is also

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the author of Start Your Second Act. How to Change

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Careers, Launch a Business, and Create Your Best

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Life. She's also the host of the Second Act Success

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podcast. Shannon spent over 16 years as a television

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producer before she decided to stop producing

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shows for others and start producing her own

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life. Welcome to the show, Shannon. Oh, Sheila,

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thank you for having me. I'm looking forward

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to this conversation. I love it too. Maybe it's

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because I'm in my second act or like we mentioned

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before, sometimes it's fifth act, right? I don't

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know at what point you just stopped changing

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versions. So let's start and tell me a little

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bit about what was going through your mind. You

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were, I mean, television producer sounds like

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a really fun, neat job. And then you just decided

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to stop producing shows. So what was that pivotal

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moment or that thought that led you? to start

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producing for you. Yeah. Yeah. I had wanted to

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be a TV producer since I was five. It has been

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a lifelong goal. I feel like everything in my

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life led up to that. And so accomplishing it

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was amazing and being in the midst of it. But

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I had my first son. We were living in Los Angeles.

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And I realized this is going to be really tricky

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because my husband is a television producer as

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well. And there's long hours and travel. So we

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moved to the East Coast to be closer to my family

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and have that support. And we were working in

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Manhattan. And I was pregnant with my second

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son. And the commute was so long, I realized,

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how am I going to do this? I already missed my

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first son's first birthday and Halloween. I was

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missing so much and depending on others to do

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bed, bath, dinner, all of that. And so there

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was a moment I read about in my book where I

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was supposed to go interview Taylor Swift and

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we were getting ready to do it, but it meant

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another night of not making it home in time.

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And it was in that moment, game time decision.

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And I said, you know what? You guys go without

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me. I'm going to go pick up from daycare and

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see my son. And I was pregnant, running through

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the subway station. And it was in that moment

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that I was like, you know what? This is just

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not fun anymore. I've accomplished it. And I

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don't want to do this with my second son. So

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let's figure out what that second act looks like.

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And that's kind of where everything started.

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We have some similarities here, too. We have

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some similarities we're going to touch base on.

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When people think, oh, I'm going to, because

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now you're starting that company from home and

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you have two small children. So it's not easy

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breezy because now you're having to wear not

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just all the different hats of a company, but

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you're also having a balanced motherhood at home.

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So what advice would you have to someone, well,

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in that second act? Because for me, it was about

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15 years ago, maybe. Okay. Yeah, I think it's

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never as simple as I'm going to leave this and

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start that. So for me, there was probably a year

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in between where I was floundering, figuring

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it out, getting nine to five jobs, going for

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a master's degree. I was just trying to see what

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fit and entrepreneurship seemed to be the thing

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that I felt like I can use my skills for and

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control. And I really... looked at my why. And

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that's what I would suggest to everyone who's

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thinking about really making that second act,

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whatever it is, work, is knowing your why and

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having that be your anchor. And for me, it was

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wanting to be present for my kids. So as I was

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looking into businesses to start, I wanted a

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business where I had that flexibility and I could

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work out of my house and I could be there for

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them. And so that's where I really started. making

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sure that any decision, business decision that

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I made went back to my why. And so I think that's

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my biggest advice is saying, okay, when you're

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starting over, you can start from a place where

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you're a little bit more choosy. And you probably

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know this too, right? Because you've been there

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and done that. You know what you're good at,

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what you want to continue doing. So make sure

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that whatever you choose to venture into really

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sits well with you and that you're able to use

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everything from your past and take it in your

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present and future. Were you producing videos?

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Because I know now you're doing coaching and

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you're helping others transition in their careers.

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Was that first company producing more videos?

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No, it wasn't at all. It was STEM education for

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kids. So I opened a franchise called Snapology,

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where we taught kids Lego building, coding, robotics,

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all of that. But I could go into school. schools

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and rec centers and libraries and teach. So I

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was, for the first year or so, I was based out

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of my home and getting those partnerships and

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going in and teaching. And then I opened a brick

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and mortar about a year, maybe 18 months into

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the business. And then I had my brick and mortar

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store where we would host birthday parties and

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camps and all of that. But it was fantastic and

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nothing like I used to do. It really stemmed

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from my three -year -old at the time, just wanting

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to create and build with his hands. And I loved

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the idea of whatever you think in your head,

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you can create in your hands. So I wanted to

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really teach kids that aspect of STEM, which

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I know you have a background in too. Well, that's

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where we have something else in common. It sounds

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like part of your drive led to education and

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then incorporating your children and weaving

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them in. At the same time. So when I learned

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how to code, which I told you, my first apps,

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they were all little fun games of things or homeworks

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that my children would bring home. Like, Mommy,

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I got to learn the multiplication tables. I mean,

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how do you learn the multiplication tables? I

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was a math teacher, too, a couple years. It's

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pure memorization. It's practice, right? Practice

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makes perfect in math. I think that's why I like

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coding, because I really love math. But my daughter

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didn't, but they'd love playing little games.

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And so then I thought, well, why not make it

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fun for them? And that way she can learn her

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tables. And then when my youngest, he came home,

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they're called the Dolch words. It's 40 sight

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words that they have to memorize in order to

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start, I guess, learning how to read. So I made

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him a little train game with sounds and little

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monkeys. You know, he got the words right. And

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then we're Catholic, so when he did his first

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communion, he had to learn the prayers. So I

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actually hired someone to record, someone with

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a beautiful voice, a singer, to record the songs

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or to recite the prayers, but with beautiful

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music in the back so it was something that they'd

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want to listen to. And it's got graphics, and

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that interactive iBook still lives. Wow. But

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everything was fueled because, I don't know,

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I guess I mixed motherhood with that. So the

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fact that you did STEM, which now if we want

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to talk about STEM, not many women go into STEM.

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How do you feel about that? I think it's true.

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I think it's changing. But I had experiences,

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which I'm sure you have too, where there were

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parents who would want to sign their kids up

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for our classes and say, but I have a little

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girl. Will she enjoy it? And that would bother

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me so much because I'm like, of course, she can

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think and build the same as anyone else. hope

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that by having my business, it helped foster

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that creativity in little girls. I have two boys,

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but they love to build and create, and so do

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their friends, boys or girls. So yeah, I feel

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like it's starting to change, and I want it to.

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I think me venturing into STEM was never anything

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that I would have thought about, but I felt so

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good helping other children and families in my

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community. So I do hope it's changing. What are

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your thoughts? That's how I felt. Yeah. My daughter,

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she's actually doing STEM. She's earning a PhD.

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Wow. Congrats. Well, and I thought science, you

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think doctors and researchers, but she says that

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it's still not. so to speak. So I don't have

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data and statistics like maybe I had many years

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ago with technology. I do see a lot of women

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embracing AI or maybe I'm looking for women.

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Yeah, I do too. With AI and with automation,

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you know, working with the funnels and stuff

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like that. So I do think that it will be, you

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know, equal. In my case, many years ago, it wasn't

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just, you know, being a woman. It was also being

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a 36 -year -old woman with three children when,

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you know, the apps had just come out and they'd

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be like, what do you mean you program? And it

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was self -taught because I didn't go to college.

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I actually learned through, we didn't even have

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like online courses like we do now where you

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can join Coursera or Kajabi. This was Apple had

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sent one of their employees to Stanford. And

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because the class was so filled, they were live

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streaming it with a little camera in there. So

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it wasn't like I could do homework or reach out

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to, you know, the professor. But if you join

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the Apple developer program, those were the opportunities

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that you had to learn, you know, hands on, which

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was. It was very unique. That was about 15 years

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ago, maybe, to be able to just, you know, even

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utilize the Internet to learn. Good for you for

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jumping. Take advantage of this because that's

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amazing. Well, I was afraid of AI. Yeah. I was

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like, you know, I've already learned. And AI

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and machine learning, it's just. changing too

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rapidly, but I got out of that comfort zone and

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now I feel like a kid again. Because it's working

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beautifully. It's not just working. And it got

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me out of my own comfort zone. Good. So I encourage

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that. And that's why I think I just, you know,

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reading, I have a big connection with you. Now

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I also see a butterfly in the cover of your book.

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That's Start Your Second Act. Tell me about your

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book. Yeah. So while I was running my franchise

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business, I ran that for eight years. I sold

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it successfully last year. And in the interim,

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started a coaching business because a lot of

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women would come. you know, bring their kids

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to my classes and my center and say, oh, what

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grade did you teach? And I would say, oh, no,

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I was a television producer before this. So it

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would spark these conversations of how did you

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go from that to this? Can you help me? So naturally,

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I just started helping other women start businesses.

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And this past year, I decided I wanted to write

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a book to reach women who aren't necessarily

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working one on one with me or taking my courses,

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but they can. grab this book as a resource to

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really just inspire them, no matter what their

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second act is, that they can, you know, kind

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of have step -by -step, you know, roadmap to

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kind of get to where they want to go and make

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that change and not feel so alone. And I share

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my story of career transition and a lot of my

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clients and women from the podcast in the book.

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Yeah, that was really just like such a passion

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project of wanting to not only become a published

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author, which is something I always wanted to

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do, but really get, you know, these resources

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out in the hands of other women who need them.

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Another thing we haven't come in. Shannon, I

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don't know. I think you're going to have to be

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like a co -host or we may have to start a new

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podcast. Seriously. Published my first book,

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too. It's been on that bucket list. Yes. And

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I look forward. to seeing, to reading yours.

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So I love the butterfly. Thank you very much.

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Yeah, I feel like it represents transition, right?

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Which is really what it is when you're starting

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something new. Yeah, going from that cocoon,

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it's like the flower blooming, right? So it's

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beautiful. So you sold the business, you're writing.

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What other plans do you have? What's your next

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milestone? Well, I'm speaking a lot more. I feel

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like, like we said, and I know you know women

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like this too, but just there's a lot of women

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who feel that calling on their heart that they

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would want to do something else or they're really

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unhappy or as a mom, the career that they chose

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at 20 doesn't fit anymore in midlife. And so,

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but they are too afraid to step out of that.

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cocoon, if you will, and start something. So

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I want to speak on more stages and get the message

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out there, giving permission to make that pivot,

00:14:24.730 --> 00:14:26.629
you know, and and so I've been doing that a lot

00:14:26.629 --> 00:14:29.070
more speaking. I have my podcast, of course,

00:14:29.090 --> 00:14:31.309
but going around the country and speaking at

00:14:31.309 --> 00:14:33.370
women's events and trying to get, you know, my

00:14:33.370 --> 00:14:37.029
message out there along with my book. And then

00:14:37.029 --> 00:14:39.049
funny thing I'd love to share with you, Sheila,

00:14:39.070 --> 00:14:41.350
because I don't know. I had told you this, but

00:14:41.350 --> 00:14:44.549
I have a corporate arm of my business where because

00:14:44.549 --> 00:14:48.809
I worked with Lego and STEM education, I got

00:14:48.809 --> 00:14:52.090
certified as a Lego serious play facilitator.

00:14:52.210 --> 00:14:54.730
And so I work with corporations and organizations

00:14:54.730 --> 00:14:58.590
and I go in and teach Lego to adults. And it's

00:14:58.590 --> 00:15:01.730
all based on like using the Lego. We do team

00:15:01.730 --> 00:15:04.889
building and strategic planning. And it's just

00:15:04.889 --> 00:15:07.289
a really cool way of still bringing that STEM

00:15:07.289 --> 00:15:11.940
into. offices and schools and hospitals and nonprofits

00:15:11.940 --> 00:15:14.899
and working with adults. So I'm continuing that

00:15:14.899 --> 00:15:18.659
as well. So I love that. And what you have that's

00:15:18.659 --> 00:15:21.779
really unique, which before the conversation,

00:15:22.039 --> 00:15:25.220
I said, you know, where we don't see eye to eyes

00:15:25.220 --> 00:15:27.799
in the video and the producing, I struggle with

00:15:27.799 --> 00:15:30.480
that creative side when it comes to social media,

00:15:30.559 --> 00:15:34.240
creating graphics, right? I can read, I can write.

00:15:34.559 --> 00:15:39.539
And so it seems like you have both. brains activated

00:15:39.539 --> 00:15:41.720
your left and your right like your creativity

00:15:41.720 --> 00:15:46.240
and then your stem side so that makes you yeah

00:15:46.240 --> 00:15:49.519
I'm trying because the producer side of me was

00:15:49.519 --> 00:15:52.700
all creative it was taking that idea for whatever

00:15:52.700 --> 00:15:55.240
needed to be on the tv and coming up with all

00:15:55.240 --> 00:15:58.179
the aspects so that type a brain but then also

00:15:58.179 --> 00:16:00.700
having that creative side of writing the copy

00:16:00.700 --> 00:16:03.559
and the scripts and doing that so I try to take

00:16:03.559 --> 00:16:05.720
that into my business. Now, even when I'm helping

00:16:05.720 --> 00:16:08.360
clients, I like to be able to say, okay, so what

00:16:08.360 --> 00:16:11.039
is your vision? What's the practicality of it?

00:16:11.139 --> 00:16:14.340
Let's go through, you know, finances, scaling,

00:16:14.500 --> 00:16:18.059
all of that. And then the branding and then creative

00:16:18.059 --> 00:16:20.539
side as well. So yeah, I try to use a little

00:16:20.539 --> 00:16:23.259
bit of both, but you are much more math STEM

00:16:23.259 --> 00:16:26.580
than I am for sure. Yes. No, I would probably

00:16:26.580 --> 00:16:29.340
enjoy the Legos, right? Because then I see we're

00:16:29.340 --> 00:16:32.210
building like. Back in my time, it was SimCity.

00:16:32.429 --> 00:16:35.669
And I loved building the city. But then I was

00:16:35.669 --> 00:16:37.789
going to get a bit too addicted. And I thought,

00:16:37.809 --> 00:16:39.450
well, what am I going to do with this city, right?

00:16:39.529 --> 00:16:43.070
I could do better things with my time. So the

00:16:43.070 --> 00:16:48.049
thought of using play with Lego in your trainings

00:16:48.049 --> 00:16:52.350
just sounds really fun. It is. And we always

00:16:52.350 --> 00:16:56.620
say, like, you get those ideas. out into your

00:16:56.620 --> 00:16:58.559
hands and build something. And then you're looking

00:16:58.559 --> 00:17:01.720
at it and you feel that sense of pride. And also

00:17:01.720 --> 00:17:05.279
your ideas are now visible to others on your

00:17:05.279 --> 00:17:08.440
team. And so often there's always people who

00:17:08.440 --> 00:17:10.200
sit quietly in the back of meetings and don't

00:17:10.200 --> 00:17:13.720
share. And in LEGO Serious Play, we always say

00:17:13.720 --> 00:17:16.940
100 % participation. So even the quiet, shy person

00:17:16.940 --> 00:17:19.900
is building and sharing. And so their voice is

00:17:19.900 --> 00:17:22.569
heard, which I think is important in any. Any

00:17:22.569 --> 00:17:25.089
corporate office, any school, any team setting.

00:17:26.549 --> 00:17:29.589
And not, you don't have to give specific age,

00:17:29.650 --> 00:17:31.869
but are your children still in school? Are they

00:17:31.869 --> 00:17:34.890
in college? They're still in school, yeah. I

00:17:34.890 --> 00:17:37.470
have a 10 -year -old and a 13 -year -old. So

00:17:37.470 --> 00:17:40.049
we're still in school elementary. Have you thought

00:17:40.049 --> 00:17:42.589
about incorporating that into the youth program?

00:17:43.789 --> 00:17:46.750
Well, I mean, I did with my franchise and then

00:17:46.750 --> 00:17:48.809
I sold that. So I don't want to step on the new

00:17:48.809 --> 00:17:51.450
owners in my community to do that. But I am working

00:17:51.450 --> 00:17:54.589
with certain like Girl Scout and Boy Scout groups

00:17:54.589 --> 00:17:56.829
that have come to me and said, you know, we want

00:17:56.829 --> 00:18:00.369
to start working with our girls and boys scouts

00:18:00.369 --> 00:18:03.329
to think about college and think about planning.

00:18:03.430 --> 00:18:05.410
And really through a lot of what I do with Lego

00:18:05.410 --> 00:18:07.390
Serious Play, I can work with them on kind of

00:18:07.390 --> 00:18:09.589
visualizing the future in that sense. So, yeah,

00:18:09.650 --> 00:18:12.109
I'm doing a lot of those kind of workshops for

00:18:12.109 --> 00:18:16.150
the. Middle to high school. Love that. So where

00:18:16.150 --> 00:18:19.910
can we find you online? Yeah, everything's at

00:18:19.910 --> 00:18:23.869
secondactsuccess .co. And that's links to everything

00:18:23.869 --> 00:18:26.230
we talked about, my social media handles and

00:18:26.230 --> 00:18:28.589
everything. And I'm going to go ahead and put

00:18:28.589 --> 00:18:33.670
your podcast below in the summary as well, so

00:18:33.670 --> 00:18:36.470
that after you finish listening to this episode,

00:18:36.529 --> 00:18:39.730
perhaps you click and go tune in to Second Acts

00:18:39.730 --> 00:18:43.400
Success. I'd love that. Thank you so much. And

00:18:43.400 --> 00:18:46.500
thank you for joining me today. And thank you

00:18:46.500 --> 00:18:49.640
all for tuning in to another episode of Milestone

00:18:49.640 --> 00:18:52.539
Moments in Business and Leadership. Until next

00:18:52.539 --> 00:18:52.920
time.
