Welcome to Milestone Moments, the show where
we explore the journeys that lead to success.
I'm Sheila Slick, your host and founder of Five
Milestones. In every episode, we will bring you
insights from the minds of entrepreneurs, leaders
and experts who will share not just their expertise,
but the milestone moments that have reshaped
their journeys and led to significant achievements.
So if you're looking for motivation, you're in
the right place. Subscribe now and discover the
milestones that mark the path to success. Welcome
to another episode of Milestone Moments in Business
and Leadership. I'm your host, Sheila Slick.
And today, my special guest is Susan Fry. Susan
has over 25 years of experience in business,
and she is owner of Susan Fry LLC. And as a successful
entrepreneur and mother of four, she is passionate
about guiding women entrepreneurs to scale their
businesses without sacrificing their well -being.
Over the past two decades, she has helped women
rediscover their purpose. reclaim their energy,
and achieve a fulfilling balance in all areas
of life. Welcome to the show, Susan. Thank you
for having me. I'm glad to be here. Well, I can't
wait to learn more about what you do. But my
first question that I always, my curiosity leads
me there, is how did you get to doing what you
do today? What was that spark that went off in
your brain that said, this is what I want to
do, because you've been doing it for 25 years.
Right, right. It started out in health and wellness.
It really started when I was 20 years old with
a bottle of herbs. I had gotten married. I was
constipated. I had grown up on antibiotics and
fast foods, had ear eggs continually. So when
I got married at 20, I had a severe problem with
constipation, and my mother found this lady that
gave me a bottle of herbs that really helped.
So when I finished the bottle, I went back to
this lady, and she started teaching me about
iridology, herbology, and that's where it all
began, my passion for health and wellness, which
led me to what I do today. Then I had four children
at home. I had them all home birth. They never
had an antibiotic, and I started taking classes
and courses continually. My husband used to say,
honey, why don't you buy some furniture instead
of taking classes and courses and spending the
money on supplements? But I couldn't stop myself.
I was learning so much, and I started feeling
so good. And then I can tell you more. I just,
how it went into, do you want me to tell you
more now? Sure. Because it sounds like it started
with herbs, a natural kind of coaching. Now you,
you evolved to business coaching where it sounds
like, and I think you had explained it. It's
all holistic. Correct? Yeah, yeah. It started
out with the physical. So nowadays, when I look
at a person, I'm looking at them physically,
emotionally, mentally, and spiritually. I tell
people all the time, it's like four tires on
a car. If one goes flat, you're not going anywhere.
But what happened to me was, so I started taking
classes and courses. I started feeling good,
which of course led me to the emotional mental
work. And then I met my mentor in my early 30s,
and he taught me how to genuinely love myself.
Not just fluff, but to really down in my heart
and soul. It's really about your identity, knowing
who you are and what you want, and in loving
yourself. And so, but what happened to me was
then I worked with him for 10 years. And when
my youngest got into kindergarten, I started
doing nutritional analysis. And I would, and
I had an office in the front of our home. And
I worked also with Larry, who was my mentor.
And what he, what I would do, I'd do these nutritional
analysis. It was back during the 90s. the early
2000, when women were, the thing was to be stick
thin. I mean, like double zero below, you know.
And so I would have all these women come to me
and they'd say, I want to be skinny. I was thin.
I was a size zero. And they would come to me
and I could tell them everything to take. If
I didn't know anything, then my mentor could
tell, you know, my teacher, he would help me
out. So I give them everything and then they
would come back the next week and would say.
I would listen to all their fears, their sabotage,
their excuses, and it just went, you know, on
and on. And finally, I got to the point where
when women would come to me and they say, I want
to be skinny, I'd say, no, you don't. You and
they would look at me like I'm crazy. And they
would say, yes, I think about it 24 -7. And I
would say, well, if you wanted to be skinny,
you'd be skinny. And so we'd go into this, but
I'd say, well, maybe consciously you want to
be skinny, but subconsciously you don't. And
until you get to that core issue, you're going
to yo -yo diet the rest of your life. And so
then. And another time, so I started a class
called Love Yourself Then. Then I had men come
to me, and they would say, well, you help my
wife with this. Can you help me with my business?
And I was helping people start businesses. I
was helping them use the same process to scale
their business. I had a lady come to me once.
She had a stack of books, and she said to me,
You cleared my fear in two hours. And for three
years, I've been taking courses and classes.
How did you do it? And I told her I didn't know.
And she says, well, you write it down. So that's
when I started writing down the Simply Love process
that I use today. And so then I went into the
mindset work. And then, of course, the spiritual
work. Since COVID. I've been focusing on a person's
true identity at the core, who they believe they
are subconsciously. This is where it all starts.
And this is what we all want. We all want to
experience that joy and happiness. Well, it comes
in being who you really are, not who you want
to be, not who you think you should be, not who
you've defined yourself as. You know, too many
people get lost in this and doing all of these
things, and they don't even know who they are.
They're not loving it. Okay, go ahead. I have
a question. No, I didn't mean to interrupt you.
I just wanted to have a question. No, stop me
when I'm going on and on, but I mean. You know,
it's all good. I love listening. It's just when
you did that, my heart started kind of racing
because. I've been doing a lot of self -discovery,
which I do. I call it self -leadership. So I'd
love your opinion. I'm a firm believer that your
identity changes, right? So you have to take
that time to re -figure out what's going on currently
in your life because it is okay to change that.
So that was just my question, my curiosity to
you. How do you view the... you know, self -identity,
do you help them re -figure out who they are
today? No, I help them to discover who they are.
I have a belief you don't change your identity.
You came here. I believe you are a child of God.
You are loved. You are loved. And you are part
of this universe that is held together with love.
But people don't get that. And so, They're trying
to be somebody because they're trying to feel
loved. A lot of women out there are now trying
to prove themselves and trying to have some kind
of identity. You know, the branding thing has
got everybody, well, I got to be this, that.
Now, you can choose who you become, but your
core identity. Is intact. It came here when you
were born. This is my beliefs. You were born.
I know from my children. The way they came out.
Those first few hours. They still are that way
today. My first one came out with this. Like.
Pussy little look on her face. And she. She's
always been that way. And. You cannot change.
That's the thing now. People are trying to change
their identity. You cannot change who you are.
You have certain strengths. And now who you become
in that identity is your choice. That's my thoughts
on it. So that's why I think a lot of people
are getting confused. They're trying to be somebody.
They're trying to define themselves. They're
working their butts off trying to prove themselves.
Where I'm saying just stop. It's not that complicated.
Let's just back up and love, accept, and honor
who we already are. It's much easier. It's so
much easier. And people are good. I mean, I'm
not trying. I think we all need to work on who
we want to become. We have a, you know, you choose.
You can choose good or you can choose bad. You
can choose, you know, who you want to become.
But you've got to get that core identity that
you are love. So many people. Go ahead. No, when
I say I have a question, please finish your sentence.
I just want you to know, like a student, right?
Like, I get it. Okay. There's three words I want
to touch back up. from your intro that um you
know make my heart fluctuate so one of them is
rediscover purpose so what i would love i mean
you have 25 years of over 25 years of experience
um And you deal with limiting beliefs, right?
You deal with rediscovering purpose. So let's
start with rediscovering purpose. I'd love for
you to kind of give me an example or put it in
the context of when you feel that people are
at that stage. When do you feel that people look
for you to, or where you feel you need to help
them rediscover purpose? What does that look
like? Their purpose, you mean? discovered that
well when you know who you are and you know what
you want you will know your purpose um and you
gotta have it's i have a program too called the
creator program and that's where you uh it's
a journey to truth alignment and synchronicity
and you can find clarity release dissonance and
create your reality now that's we can create
And why clarity matters is the real barrier isn't
capacity, but clarity. Knowing what's true about
yourself and the world. Self -deception creates
frequency dissonance, a misalignment with your
brain and body that clouds discernment and disrupts
flow. And this dissonance disconnects you from
your creator self, your purpose. leaving you
reactive rather than intentional. So I use the
three R's, record, reflect, realign, to provide
a simple science -backed cycle to restore clarity,
align your frequencies, and unlock your synchronicity.
Basically, I help people clear the lies they
tell themselves about themselves. If you don't
get those lies out, I mean, if you're living
a lie, which we all lie to ourselves, then you
are not going to know your purpose. You're not
living on purpose. I can go on and on, but does
that answer it or did I know it? It does, but
it was almost so deep that I have to process
it because I loved how... structured it is. I
love structure. Are these women in midlife? Is
it young mothers? Is it teenagers? Is it retirees?
At what point would you say, you know, in average,
the kind of people that I deal with are this
demographic? Okay, so I basically deal with people
who want to be who they are, who are seeking
that. They're hungering that light. which is
already inside of them. It's just most people
are looking outside of themselves. So I do not
work with people. I can tell. I can meet with
them on a discovery call. And if they really
want help, even though you may have a lot of
traumatic, you know, experiences, childhood,
whatever, I can still help them if they want
it. But I don't work with people that are, there's
a lot of victims out there now. And a lot of
people making excuses and a lot of lies that
are being told, right? So the type of people
I work with, all walks. I like working with women
specifically and helping them heal their hurts,
guiding them and counseling them because. We
as women, you know, we're tender if we're being
who we are. I mean, we're strong, but at the
same time, we all need help. We like the nurturing
aspect of being a woman and helping each other
out. So speaking of that woman, what one key
takeaway or a golden nugget can you leave them
with today so that they can... You can give them
something to think about. Well, a truly empowered
woman knows who she is and what she wants. And
you can choose it. We have the power of choice.
The power of choice is, it's incredible. So when
you know the truth of who you are, there's practically
nothing you can't do. The nugget is uncover and
release the lies you tell yourself about yourself.
Okay. And then build aligned habits, you know,
with who you really are, you know, and live as
the creator. So you're, you're living on purpose.
I'm trying to think here. There's a lot of it
for each person. It's different. That's why it's
so important to know who you are. Like when I
work with people, sometimes I start out with
the physical, emotional, you know, or is it emotional,
mental or spiritual, you know, but mainly it's
just look at the lies you're telling yourself
about yourself and see your true identity that
you are love. You're a divine being of light.
You're an energy body. And clear those lies out.
Be who you are. But most people, this is the
thing, most people today do not want to be who
they are subconsciously. And you know why? Why
wouldn't somebody want to be who they are? Because
once you are who you are, your business scales.
Your life is fulfilling. It's flourishing. But
subconsciously, a lot of people do not want to
be who they are. Do you have any idea why they
don't want to be who they are subconsciously?
It's just like, think, go back to the diet thing.
Those women would tell me, oh, I want to be skinny.
Well, guys, we have in our life what we want.
And if we really wanted to be skinny, we'd be
skinny, right? Same thing with this is what I'm
talking here. is in being who you are, why wouldn't
you want to be who you are? Do you have any idea?
Or do you want me to just tell you? Tell me.
I'm all ears. Okay. A lot of times people are
not being who they are because subconsciously
their identity, they think they're bad because
of their poor choices, not good enough because
of the mistakes they've made. They believe that
some people think they're evil because they've
gone through abuse. So their core identity of
who they are, they think is bad. So they're trying
to hide that person, and then they go in and
create these lies, or they stay in relationships
where they're just settling because they're afraid
to be who they are, to be seen for who they are.
and subconsciously be found out because they
think they're bad because of their poor choices,
because they've defined themselves by the world,
because of mistakes they've made. And that's
simply not true. We all make mistakes. And so
the clearer you can see that your identity is
light, love. And embrace that. Now, what happens
is when you do embrace your true self, a lot
of people, you'll get rejection. But a person
that thinks that they're bad will think, oh,
I'm getting rejected because I'm bad. Not true.
We're all human. But in being who you are, sometimes
you let your light shine. Other people don't
want to see that light. And they're critical.
And you're afraid of that. But no, you got to
keep letting your light shine. Be the light that
you are. We're light beings. We're frequencies.
So is that too deep? No, no. And I love how you
end it. Be the light that you are. It's almost
like, boom, you know, we could end the episode
now. And with the sunshine coming in, it's wonderful.
We're all that light. Everything you can, you
know, in yoga is namaste. Salute the divine light
in you. You know, I salute the divine light in
you. We all have it in us. And we need to look
at that. And we are all human. We do have the
shadow sides. We're all imperfect. And that's
okay because we learn from those imperfections.
When I scale people's businesses, I help them
to turn their weaknesses into their greatest
strengths. That's where you'll find a person's
greatest strength. It's in their weaknesses.
But they have to accept them first. They have
to accept, oh, I made this mistake. I'm imperfect.
But too many people in the world now are trying
to prove themselves so they can be loved, all
the while not being who they are. And it causes
chaos in their life and in our country, you know,
in our world. So be the life that you are. There
we go. Love it. That should be the title of your
book. So let's just talk about the how now. You've
got programs. You mentioned two different programs.
How would someone go about working with you?
What does that look like, somebody that wants
to work with you? Well, you can get with me on
a discovery call. And if we think that it's a
fit, because, you know. The type of work here
is, it's really easy, but you have to go deep.
You have to self -reflect, you know. And so,
but we can do a discovery call. And then from
that, if you're interested, I will give you an
assessment. And it's, I call it my truth analysis.
And what that does is that tells me where you're
blocked, what's holding you back, what you need
to do to accomplish your goal. So I find out
in that session what you want and what you think
is holding you back. And then from that assessment,
I can build out a three to six months program.
So these programs are very, very personalized.
Not everybody's going to be the same. And depending
on what you want. But, you know, you work on
your... you're scaling your business, you know,
you're going to be working on your health. I
always look at four areas, you know. So what
does that look? So then we do the assessment.
And then from the assessment, we work weekly
for an hour. If you buy one of my big programs,
okay, the program, the creative program is a
four -month program. And we meet once a week
for an hour on Zoom, sometimes an hour and a
half. I also have a wellness formula to help
you scale your business. That's a three -month
program. And then we meet once a week on Zoom.
And we get in there and I show you how to release
these beliefs. So I'm not going to go in there
and try to figure out what your problem is because
I will know from the assessment. I will know
what the core issues that are running in your
subconscious mind because I've done these assessments
now for like 30 years. So a lot of times you'll
go to therapy and in therapy, you know, you work
all these weeks trying to find out the core.
I tell you the core right there at the beginning.
This is problem. This is the belief. And then
from that. Yeah, you've got to change some behaviors,
but it's much easier. It's kind of, if you go
back to the weight thing, I don't like diets.
Okay. You clear the core issue and then you make
choices because the power of choice is real for
being healthy, not knuckling it. And it's the
same, same thing in life. You want to choose
and want to choose it from your heart. That's
real intent. So anyway, so I work with those
programs. I'm also coming out with an app, and
I'm going to be, it's a Mirror Truth app. And
what I do with that is then you can do a lot
of this work on your own, and then we will just
have group coaching once a month. We can do that
too, so you're not doing the hobo program. I
tell people a lot of times what I can do in three
to six months is like 20 years of therapy because
I'm working on the beliefs, not just the behaviors,
trying to figure out what's going. We clear the
belief and then we help you go in there and change
the habits. Does that answer your question? So
we could do the creative program, the wellness
program, and then. When my Mirror Truth app comes
out, that's something people can do in a community.
So it's one -on -one coaching, and the first
step is setting up that discovery call to make
sure that, you know, it's a fit for both. And
then you have different one -on -one plans. And
I do the assessment, and then we decide. But
it depends on what you want, and then that personalized
program, because everybody's different. you know.
So I normally say, well, what's your next milestone?
But I think you've answered that. It's the app,
launching that app. And doing social media, trying
to get, I would like to build a community where
I can do a lot of things with the app too, so
that people can do a lot of this work on their
own and start, you know, it's a process. Well,
thank you so much for joining me today. I am
going to leave all of your contact information
and your website in the summary in the show notes
so that anyone interested in reaching out to
you can do so. Okay. Thank you. And thank you
for having me, Sheila. And thank you all for
tuning in to another episode of Milestone Moments
in Business and Leadership. Until next time.