WEBVTT

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Welcome to Milestone Moments, the show where

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we explore the journeys that lead to success.

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I'm Sheila Slick, your host and founder of Five

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Milestones. In every episode, we will bring you

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insights from the minds of entrepreneurs, leaders

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and experts who will share not just their expertise,

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but the milestone moments that have reshaped

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their journeys and led to significant achievements.

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So if you're looking for motivation, you're in

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the right place. Subscribe now and discover the

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milestones that mark the path to success. Welcome

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to another episode of Milestone Moments in Business

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and Leadership. I'm your host, Sheila Slick.

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And today, my special guest is Susan Fry. Susan

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has over 25 years of experience in business,

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and she is owner of Susan Fry LLC. And as a successful

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entrepreneur and mother of four, she is passionate

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about guiding women entrepreneurs to scale their

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businesses without sacrificing their well -being.

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Over the past two decades, she has helped women

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rediscover their purpose. reclaim their energy,

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and achieve a fulfilling balance in all areas

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of life. Welcome to the show, Susan. Thank you

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for having me. I'm glad to be here. Well, I can't

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wait to learn more about what you do. But my

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first question that I always, my curiosity leads

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me there, is how did you get to doing what you

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do today? What was that spark that went off in

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your brain that said, this is what I want to

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do, because you've been doing it for 25 years.

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Right, right. It started out in health and wellness.

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It really started when I was 20 years old with

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a bottle of herbs. I had gotten married. I was

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constipated. I had grown up on antibiotics and

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fast foods, had ear eggs continually. So when

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I got married at 20, I had a severe problem with

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constipation, and my mother found this lady that

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gave me a bottle of herbs that really helped.

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So when I finished the bottle, I went back to

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this lady, and she started teaching me about

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iridology, herbology, and that's where it all

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began, my passion for health and wellness, which

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led me to what I do today. Then I had four children

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at home. I had them all home birth. They never

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had an antibiotic, and I started taking classes

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and courses continually. My husband used to say,

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honey, why don't you buy some furniture instead

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of taking classes and courses and spending the

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money on supplements? But I couldn't stop myself.

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I was learning so much, and I started feeling

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so good. And then I can tell you more. I just,

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how it went into, do you want me to tell you

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more now? Sure. Because it sounds like it started

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with herbs, a natural kind of coaching. Now you,

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you evolved to business coaching where it sounds

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like, and I think you had explained it. It's

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all holistic. Correct? Yeah, yeah. It started

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out with the physical. So nowadays, when I look

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at a person, I'm looking at them physically,

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emotionally, mentally, and spiritually. I tell

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people all the time, it's like four tires on

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a car. If one goes flat, you're not going anywhere.

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But what happened to me was, so I started taking

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classes and courses. I started feeling good,

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which of course led me to the emotional mental

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work. And then I met my mentor in my early 30s,

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and he taught me how to genuinely love myself.

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Not just fluff, but to really down in my heart

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and soul. It's really about your identity, knowing

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who you are and what you want, and in loving

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yourself. And so, but what happened to me was

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then I worked with him for 10 years. And when

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my youngest got into kindergarten, I started

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doing nutritional analysis. And I would, and

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I had an office in the front of our home. And

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I worked also with Larry, who was my mentor.

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And what he, what I would do, I'd do these nutritional

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analysis. It was back during the 90s. the early

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2000, when women were, the thing was to be stick

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thin. I mean, like double zero below, you know.

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And so I would have all these women come to me

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and they'd say, I want to be skinny. I was thin.

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I was a size zero. And they would come to me

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and I could tell them everything to take. If

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I didn't know anything, then my mentor could

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tell, you know, my teacher, he would help me

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out. So I give them everything and then they

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would come back the next week and would say.

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I would listen to all their fears, their sabotage,

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their excuses, and it just went, you know, on

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and on. And finally, I got to the point where

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when women would come to me and they say, I want

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to be skinny, I'd say, no, you don't. You and

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they would look at me like I'm crazy. And they

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would say, yes, I think about it 24 -7. And I

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would say, well, if you wanted to be skinny,

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you'd be skinny. And so we'd go into this, but

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I'd say, well, maybe consciously you want to

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be skinny, but subconsciously you don't. And

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until you get to that core issue, you're going

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to yo -yo diet the rest of your life. And so

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then. And another time, so I started a class

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called Love Yourself Then. Then I had men come

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to me, and they would say, well, you help my

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wife with this. Can you help me with my business?

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And I was helping people start businesses. I

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was helping them use the same process to scale

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their business. I had a lady come to me once.

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She had a stack of books, and she said to me,

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You cleared my fear in two hours. And for three

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years, I've been taking courses and classes.

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How did you do it? And I told her I didn't know.

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And she says, well, you write it down. So that's

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when I started writing down the Simply Love process

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that I use today. And so then I went into the

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mindset work. And then, of course, the spiritual

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work. Since COVID. I've been focusing on a person's

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true identity at the core, who they believe they

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are subconsciously. This is where it all starts.

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And this is what we all want. We all want to

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experience that joy and happiness. Well, it comes

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in being who you really are, not who you want

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to be, not who you think you should be, not who

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you've defined yourself as. You know, too many

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people get lost in this and doing all of these

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things, and they don't even know who they are.

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They're not loving it. Okay, go ahead. I have

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a question. No, I didn't mean to interrupt you.

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I just wanted to have a question. No, stop me

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when I'm going on and on, but I mean. You know,

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it's all good. I love listening. It's just when

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you did that, my heart started kind of racing

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because. I've been doing a lot of self -discovery,

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which I do. I call it self -leadership. So I'd

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love your opinion. I'm a firm believer that your

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identity changes, right? So you have to take

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that time to re -figure out what's going on currently

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in your life because it is okay to change that.

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So that was just my question, my curiosity to

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you. How do you view the... you know, self -identity,

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do you help them re -figure out who they are

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today? No, I help them to discover who they are.

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I have a belief you don't change your identity.

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You came here. I believe you are a child of God.

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You are loved. You are loved. And you are part

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of this universe that is held together with love.

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But people don't get that. And so, They're trying

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to be somebody because they're trying to feel

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loved. A lot of women out there are now trying

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to prove themselves and trying to have some kind

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of identity. You know, the branding thing has

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got everybody, well, I got to be this, that.

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Now, you can choose who you become, but your

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core identity. Is intact. It came here when you

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were born. This is my beliefs. You were born.

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I know from my children. The way they came out.

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Those first few hours. They still are that way

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today. My first one came out with this. Like.

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Pussy little look on her face. And she. She's

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always been that way. And. You cannot change.

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That's the thing now. People are trying to change

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their identity. You cannot change who you are.

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You have certain strengths. And now who you become

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in that identity is your choice. That's my thoughts

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on it. So that's why I think a lot of people

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are getting confused. They're trying to be somebody.

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They're trying to define themselves. They're

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working their butts off trying to prove themselves.

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Where I'm saying just stop. It's not that complicated.

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Let's just back up and love, accept, and honor

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who we already are. It's much easier. It's so

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much easier. And people are good. I mean, I'm

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not trying. I think we all need to work on who

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we want to become. We have a, you know, you choose.

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You can choose good or you can choose bad. You

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can choose, you know, who you want to become.

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But you've got to get that core identity that

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you are love. So many people. Go ahead. No, when

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I say I have a question, please finish your sentence.

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I just want you to know, like a student, right?

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Like, I get it. Okay. There's three words I want

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to touch back up. from your intro that um you

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know make my heart fluctuate so one of them is

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rediscover purpose so what i would love i mean

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you have 25 years of over 25 years of experience

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um And you deal with limiting beliefs, right?

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You deal with rediscovering purpose. So let's

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start with rediscovering purpose. I'd love for

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you to kind of give me an example or put it in

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the context of when you feel that people are

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at that stage. When do you feel that people look

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for you to, or where you feel you need to help

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them rediscover purpose? What does that look

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like? Their purpose, you mean? discovered that

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well when you know who you are and you know what

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you want you will know your purpose um and you

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gotta have it's i have a program too called the

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creator program and that's where you uh it's

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a journey to truth alignment and synchronicity

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and you can find clarity release dissonance and

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create your reality now that's we can create

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And why clarity matters is the real barrier isn't

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capacity, but clarity. Knowing what's true about

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yourself and the world. Self -deception creates

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frequency dissonance, a misalignment with your

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brain and body that clouds discernment and disrupts

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flow. And this dissonance disconnects you from

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your creator self, your purpose. leaving you

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reactive rather than intentional. So I use the

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three R's, record, reflect, realign, to provide

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a simple science -backed cycle to restore clarity,

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align your frequencies, and unlock your synchronicity.

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Basically, I help people clear the lies they

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tell themselves about themselves. If you don't

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get those lies out, I mean, if you're living

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a lie, which we all lie to ourselves, then you

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are not going to know your purpose. You're not

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living on purpose. I can go on and on, but does

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that answer it or did I know it? It does, but

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it was almost so deep that I have to process

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it because I loved how... structured it is. I

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love structure. Are these women in midlife? Is

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it young mothers? Is it teenagers? Is it retirees?

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At what point would you say, you know, in average,

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the kind of people that I deal with are this

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demographic? Okay, so I basically deal with people

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who want to be who they are, who are seeking

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that. They're hungering that light. which is

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already inside of them. It's just most people

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are looking outside of themselves. So I do not

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work with people. I can tell. I can meet with

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them on a discovery call. And if they really

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want help, even though you may have a lot of

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traumatic, you know, experiences, childhood,

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whatever, I can still help them if they want

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it. But I don't work with people that are, there's

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a lot of victims out there now. And a lot of

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people making excuses and a lot of lies that

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are being told, right? So the type of people

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I work with, all walks. I like working with women

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specifically and helping them heal their hurts,

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guiding them and counseling them because. We

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as women, you know, we're tender if we're being

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who we are. I mean, we're strong, but at the

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same time, we all need help. We like the nurturing

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aspect of being a woman and helping each other

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out. So speaking of that woman, what one key

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takeaway or a golden nugget can you leave them

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with today so that they can... You can give them

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something to think about. Well, a truly empowered

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woman knows who she is and what she wants. And

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you can choose it. We have the power of choice.

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The power of choice is, it's incredible. So when

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you know the truth of who you are, there's practically

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nothing you can't do. The nugget is uncover and

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release the lies you tell yourself about yourself.

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Okay. And then build aligned habits, you know,

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with who you really are, you know, and live as

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the creator. So you're, you're living on purpose.

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I'm trying to think here. There's a lot of it

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for each person. It's different. That's why it's

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so important to know who you are. Like when I

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work with people, sometimes I start out with

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the physical, emotional, you know, or is it emotional,

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mental or spiritual, you know, but mainly it's

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just look at the lies you're telling yourself

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about yourself and see your true identity that

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you are love. You're a divine being of light.

00:17:08.619 --> 00:17:13.490
You're an energy body. And clear those lies out.

00:17:13.589 --> 00:17:18.210
Be who you are. But most people, this is the

00:17:18.210 --> 00:17:21.849
thing, most people today do not want to be who

00:17:21.849 --> 00:17:26.029
they are subconsciously. And you know why? Why

00:17:26.029 --> 00:17:28.630
wouldn't somebody want to be who they are? Because

00:17:28.630 --> 00:17:31.609
once you are who you are, your business scales.

00:17:32.369 --> 00:17:40.470
Your life is fulfilling. It's flourishing. But

00:17:40.470 --> 00:17:43.650
subconsciously, a lot of people do not want to

00:17:43.650 --> 00:17:47.009
be who they are. Do you have any idea why they

00:17:47.009 --> 00:17:49.549
don't want to be who they are subconsciously?

00:17:49.549 --> 00:17:51.970
It's just like, think, go back to the diet thing.

00:17:52.109 --> 00:17:54.890
Those women would tell me, oh, I want to be skinny.

00:17:55.529 --> 00:17:58.490
Well, guys, we have in our life what we want.

00:17:58.990 --> 00:18:02.009
And if we really wanted to be skinny, we'd be

00:18:02.009 --> 00:18:07.309
skinny, right? Same thing with this is what I'm

00:18:07.309 --> 00:18:13.670
talking here. is in being who you are, why wouldn't

00:18:13.670 --> 00:18:15.950
you want to be who you are? Do you have any idea?

00:18:16.950 --> 00:18:19.589
Or do you want me to just tell you? Tell me.

00:18:19.650 --> 00:18:23.650
I'm all ears. Okay. A lot of times people are

00:18:23.650 --> 00:18:26.250
not being who they are because subconsciously

00:18:26.250 --> 00:18:31.250
their identity, they think they're bad because

00:18:31.250 --> 00:18:35.069
of their poor choices, not good enough because

00:18:35.069 --> 00:18:39.420
of the mistakes they've made. They believe that

00:18:39.420 --> 00:18:41.940
some people think they're evil because they've

00:18:41.940 --> 00:18:45.759
gone through abuse. So their core identity of

00:18:45.759 --> 00:18:49.660
who they are, they think is bad. So they're trying

00:18:49.660 --> 00:18:53.180
to hide that person, and then they go in and

00:18:53.180 --> 00:18:56.380
create these lies, or they stay in relationships

00:18:56.380 --> 00:19:00.059
where they're just settling because they're afraid

00:19:00.059 --> 00:19:04.099
to be who they are, to be seen for who they are.

00:19:07.019 --> 00:19:09.500
and subconsciously be found out because they

00:19:09.500 --> 00:19:11.880
think they're bad because of their poor choices,

00:19:12.099 --> 00:19:15.079
because they've defined themselves by the world,

00:19:15.200 --> 00:19:18.700
because of mistakes they've made. And that's

00:19:18.700 --> 00:19:24.339
simply not true. We all make mistakes. And so

00:19:24.339 --> 00:19:28.539
the clearer you can see that your identity is

00:19:28.539 --> 00:19:33.380
light, love. And embrace that. Now, what happens

00:19:33.380 --> 00:19:36.920
is when you do embrace your true self, a lot

00:19:36.920 --> 00:19:42.440
of people, you'll get rejection. But a person

00:19:42.440 --> 00:19:44.779
that thinks that they're bad will think, oh,

00:19:44.799 --> 00:19:48.180
I'm getting rejected because I'm bad. Not true.

00:19:48.880 --> 00:19:52.359
We're all human. But in being who you are, sometimes

00:19:52.359 --> 00:19:55.920
you let your light shine. Other people don't

00:19:55.920 --> 00:19:58.920
want to see that light. And they're critical.

00:19:59.519 --> 00:20:01.940
And you're afraid of that. But no, you got to

00:20:01.940 --> 00:20:05.819
keep letting your light shine. Be the light that

00:20:05.819 --> 00:20:09.440
you are. We're light beings. We're frequencies.

00:20:10.519 --> 00:20:14.839
So is that too deep? No, no. And I love how you

00:20:14.839 --> 00:20:16.740
end it. Be the light that you are. It's almost

00:20:16.740 --> 00:20:18.859
like, boom, you know, we could end the episode

00:20:18.859 --> 00:20:21.480
now. And with the sunshine coming in, it's wonderful.

00:20:22.039 --> 00:20:24.940
We're all that light. Everything you can, you

00:20:24.940 --> 00:20:30.019
know, in yoga is namaste. Salute the divine light

00:20:30.019 --> 00:20:32.940
in you. You know, I salute the divine light in

00:20:32.940 --> 00:20:36.720
you. We all have it in us. And we need to look

00:20:36.720 --> 00:20:39.839
at that. And we are all human. We do have the

00:20:39.839 --> 00:20:42.900
shadow sides. We're all imperfect. And that's

00:20:42.900 --> 00:20:46.359
okay because we learn from those imperfections.

00:20:46.859 --> 00:20:50.200
When I scale people's businesses, I help them

00:20:50.200 --> 00:20:53.759
to turn their weaknesses into their greatest

00:20:53.759 --> 00:20:56.240
strengths. That's where you'll find a person's

00:20:56.240 --> 00:20:58.619
greatest strength. It's in their weaknesses.

00:20:58.759 --> 00:21:02.660
But they have to accept them first. They have

00:21:02.660 --> 00:21:07.680
to accept, oh, I made this mistake. I'm imperfect.

00:21:07.940 --> 00:21:10.619
But too many people in the world now are trying

00:21:10.619 --> 00:21:14.579
to prove themselves so they can be loved, all

00:21:14.579 --> 00:21:17.680
the while not being who they are. And it causes

00:21:17.680 --> 00:21:20.660
chaos in their life and in our country, you know,

00:21:20.680 --> 00:21:24.799
in our world. So be the life that you are. There

00:21:24.799 --> 00:21:28.710
we go. Love it. That should be the title of your

00:21:28.710 --> 00:21:34.289
book. So let's just talk about the how now. You've

00:21:34.289 --> 00:21:36.970
got programs. You mentioned two different programs.

00:21:37.329 --> 00:21:40.869
How would someone go about working with you?

00:21:40.890 --> 00:21:42.589
What does that look like, somebody that wants

00:21:42.589 --> 00:21:46.089
to work with you? Well, you can get with me on

00:21:46.089 --> 00:21:51.190
a discovery call. And if we think that it's a

00:21:51.190 --> 00:21:55.750
fit, because, you know. The type of work here

00:21:55.750 --> 00:22:01.049
is, it's really easy, but you have to go deep.

00:22:01.109 --> 00:22:04.769
You have to self -reflect, you know. And so,

00:22:04.809 --> 00:22:07.630
but we can do a discovery call. And then from

00:22:07.630 --> 00:22:10.029
that, if you're interested, I will give you an

00:22:10.029 --> 00:22:13.250
assessment. And it's, I call it my truth analysis.

00:22:13.549 --> 00:22:16.690
And what that does is that tells me where you're

00:22:16.690 --> 00:22:20.529
blocked, what's holding you back, what you need

00:22:20.529 --> 00:22:24.019
to do to accomplish your goal. So I find out

00:22:24.019 --> 00:22:28.599
in that session what you want and what you think

00:22:28.599 --> 00:22:32.019
is holding you back. And then from that assessment,

00:22:32.220 --> 00:22:35.359
I can build out a three to six months program.

00:22:35.480 --> 00:22:41.200
So these programs are very, very personalized.

00:22:41.740 --> 00:22:45.880
Not everybody's going to be the same. And depending

00:22:45.880 --> 00:22:49.940
on what you want. But, you know, you work on

00:22:49.940 --> 00:22:53.910
your... you're scaling your business, you know,

00:22:53.930 --> 00:22:55.789
you're going to be working on your health. I

00:22:55.789 --> 00:23:01.029
always look at four areas, you know. So what

00:23:01.029 --> 00:23:03.170
does that look? So then we do the assessment.

00:23:03.490 --> 00:23:07.849
And then from the assessment, we work weekly

00:23:07.849 --> 00:23:11.970
for an hour. If you buy one of my big programs,

00:23:12.369 --> 00:23:16.710
okay, the program, the creative program is a

00:23:16.710 --> 00:23:20.970
four -month program. And we meet once a week

00:23:20.970 --> 00:23:24.650
for an hour on Zoom, sometimes an hour and a

00:23:24.650 --> 00:23:29.190
half. I also have a wellness formula to help

00:23:29.190 --> 00:23:31.670
you scale your business. That's a three -month

00:23:31.670 --> 00:23:34.690
program. And then we meet once a week on Zoom.

00:23:34.809 --> 00:23:39.029
And we get in there and I show you how to release

00:23:39.029 --> 00:23:43.269
these beliefs. So I'm not going to go in there

00:23:43.269 --> 00:23:45.710
and try to figure out what your problem is because

00:23:45.710 --> 00:23:48.680
I will know from the assessment. I will know

00:23:48.680 --> 00:23:50.920
what the core issues that are running in your

00:23:50.920 --> 00:23:54.339
subconscious mind because I've done these assessments

00:23:54.339 --> 00:23:59.539
now for like 30 years. So a lot of times you'll

00:23:59.539 --> 00:24:03.799
go to therapy and in therapy, you know, you work

00:24:03.799 --> 00:24:06.160
all these weeks trying to find out the core.

00:24:06.400 --> 00:24:08.880
I tell you the core right there at the beginning.

00:24:08.980 --> 00:24:12.519
This is problem. This is the belief. And then

00:24:12.519 --> 00:24:17.380
from that. Yeah, you've got to change some behaviors,

00:24:17.619 --> 00:24:20.640
but it's much easier. It's kind of, if you go

00:24:20.640 --> 00:24:22.980
back to the weight thing, I don't like diets.

00:24:23.460 --> 00:24:27.119
Okay. You clear the core issue and then you make

00:24:27.119 --> 00:24:31.759
choices because the power of choice is real for

00:24:31.759 --> 00:24:36.579
being healthy, not knuckling it. And it's the

00:24:36.579 --> 00:24:39.319
same, same thing in life. You want to choose

00:24:39.319 --> 00:24:42.460
and want to choose it from your heart. That's

00:24:42.460 --> 00:24:46.980
real intent. So anyway, so I work with those

00:24:46.980 --> 00:24:51.059
programs. I'm also coming out with an app, and

00:24:51.059 --> 00:24:55.799
I'm going to be, it's a Mirror Truth app. And

00:24:55.799 --> 00:24:58.880
what I do with that is then you can do a lot

00:24:58.880 --> 00:25:01.240
of this work on your own, and then we will just

00:25:01.240 --> 00:25:04.980
have group coaching once a month. We can do that

00:25:04.980 --> 00:25:09.099
too, so you're not doing the hobo program. I

00:25:09.099 --> 00:25:11.579
tell people a lot of times what I can do in three

00:25:11.579 --> 00:25:15.180
to six months is like 20 years of therapy because

00:25:15.180 --> 00:25:19.680
I'm working on the beliefs, not just the behaviors,

00:25:19.720 --> 00:25:22.400
trying to figure out what's going. We clear the

00:25:22.400 --> 00:25:24.779
belief and then we help you go in there and change

00:25:24.779 --> 00:25:28.440
the habits. Does that answer your question? So

00:25:28.440 --> 00:25:32.880
we could do the creative program, the wellness

00:25:32.880 --> 00:25:36.799
program, and then. When my Mirror Truth app comes

00:25:36.799 --> 00:25:40.079
out, that's something people can do in a community.

00:25:41.099 --> 00:25:44.000
So it's one -on -one coaching, and the first

00:25:44.000 --> 00:25:47.220
step is setting up that discovery call to make

00:25:47.220 --> 00:25:51.099
sure that, you know, it's a fit for both. And

00:25:51.099 --> 00:25:53.799
then you have different one -on -one plans. And

00:25:53.799 --> 00:25:56.720
I do the assessment, and then we decide. But

00:25:56.720 --> 00:26:00.279
it depends on what you want, and then that personalized

00:26:00.279 --> 00:26:04.359
program, because everybody's different. you know.

00:26:04.819 --> 00:26:07.519
So I normally say, well, what's your next milestone?

00:26:07.799 --> 00:26:10.339
But I think you've answered that. It's the app,

00:26:10.559 --> 00:26:15.380
launching that app. And doing social media, trying

00:26:15.380 --> 00:26:18.039
to get, I would like to build a community where

00:26:18.039 --> 00:26:22.279
I can do a lot of things with the app too, so

00:26:22.279 --> 00:26:24.480
that people can do a lot of this work on their

00:26:24.480 --> 00:26:28.549
own and start, you know, it's a process. Well,

00:26:28.589 --> 00:26:31.309
thank you so much for joining me today. I am

00:26:31.309 --> 00:26:33.950
going to leave all of your contact information

00:26:33.950 --> 00:26:37.609
and your website in the summary in the show notes

00:26:37.609 --> 00:26:40.549
so that anyone interested in reaching out to

00:26:40.549 --> 00:26:44.589
you can do so. Okay. Thank you. And thank you

00:26:44.589 --> 00:26:47.769
for having me, Sheila. And thank you all for

00:26:47.769 --> 00:26:51.170
tuning in to another episode of Milestone Moments

00:26:51.170 --> 00:26:54.009
in Business and Leadership. Until next time.
