WEBVTT 00:00:00.000 --> 00:00:03.080 Welcome to Milestone Moments, the show where 00:00:03.080 --> 00:00:05.960 we explore the journeys that lead to success. 00:00:06.599 --> 00:00:10.199 I'm Sheila Slick, your host and founder of Five 00:00:10.199 --> 00:00:13.859 Milestones. In every episode, we will bring you 00:00:13.859 --> 00:00:17.100 insights from the minds of entrepreneurs, leaders 00:00:17.100 --> 00:00:20.800 and experts who will share not just their expertise, 00:00:20.879 --> 00:00:24.120 but the milestone moments that have reshaped 00:00:24.120 --> 00:00:27.059 their journeys and led to significant achievements. 00:00:27.960 --> 00:00:30.359 So if you're looking for motivation, you're in 00:00:30.359 --> 00:00:33.560 the right place. Subscribe now and discover the 00:00:33.560 --> 00:00:40.380 milestones that mark the path to success. Welcome 00:00:40.380 --> 00:00:43.780 to another episode of Milestone Moments in Business 00:00:43.780 --> 00:00:47.060 and Leadership. I'm Sheila Slick, your host, 00:00:47.200 --> 00:00:51.719 and today I'm thrilled to have Mark Bishop with 00:00:51.719 --> 00:00:55.240 us. Mark is the founder of Mark Bishop Media 00:00:55.240 --> 00:01:00.140 and host of Nothing Like a Good Book, a podcast 00:01:00.140 --> 00:01:03.960 introducing listeners to talented new authors 00:01:03.960 --> 00:01:07.840 and diving deep into what drives them to write. 00:01:08.040 --> 00:01:11.180 Mark, welcome to the show. Thank you, Sheila. 00:01:11.239 --> 00:01:15.340 It's lovely to be here. So before we dive into 00:01:15.340 --> 00:01:17.920 your podcasting journey, can you tell us a little 00:01:17.920 --> 00:01:21.909 bit about your background? All right. It's diverse 00:01:21.909 --> 00:01:27.150 and we don't have too long, so I won't go down 00:01:27.150 --> 00:01:29.790 the long road. I'll take a shortcut. Basically, 00:01:30.030 --> 00:01:32.590 I was in the media for many years in Australia. 00:01:33.349 --> 00:01:36.269 You're from a different country. I'm from a different 00:01:36.269 --> 00:01:38.849 country, but I've lived here nearly 20 years 00:01:38.849 --> 00:01:42.769 now in the States. And after a long, successful 00:01:42.769 --> 00:01:47.329 career in the media, I got into real estate where 00:01:47.329 --> 00:01:52.409 I was marketing and and selling luxury resorts 00:01:52.409 --> 00:01:57.530 for major brands as project directors. And then 00:01:57.530 --> 00:02:00.650 I decided that I was going to do something else 00:02:00.650 --> 00:02:05.290 for myself, and basically I created a first free 00:02:05.290 --> 00:02:07.430 -to -air television network in Australia called 00:02:07.430 --> 00:02:11.469 AFTIS, went on a cruise, and met my future wife. 00:02:11.909 --> 00:02:14.610 I didn't know that at the time, but I did. Long 00:02:14.610 --> 00:02:18.270 story short, it brought me to America and I started 00:02:18.270 --> 00:02:20.689 all over again, entrepreneuring, doing different 00:02:20.689 --> 00:02:24.629 things. And I did some radio talk back here in 00:02:24.629 --> 00:02:28.490 Arizona, which I loved and enjoyed. And then 00:02:28.490 --> 00:02:32.090 eventually I opened up my own studio some, what, 00:02:32.189 --> 00:02:35.210 about eight years ago now for podcasting, where 00:02:35.210 --> 00:02:38.729 I teach clients and small business how to be 00:02:38.729 --> 00:02:40.770 able to get the best out of, you know, what they're 00:02:40.770 --> 00:02:42.900 trying to do. And that's business to business. 00:02:43.340 --> 00:02:47.819 So that's about it. Yes, and you have multiple 00:02:47.819 --> 00:02:52.080 podcasts. But today I wanted to talk about one 00:02:52.080 --> 00:02:56.900 specific podcast, and that one is Nothing Like 00:02:56.900 --> 00:03:00.819 a Good Book. Can you tell us a little bit about 00:03:00.819 --> 00:03:04.699 the pivotal moment that led you to create this 00:03:04.699 --> 00:03:08.719 specific podcast to help authors get discovered 00:03:08.719 --> 00:03:12.340 by? different podcast audiences and people that 00:03:12.340 --> 00:03:15.419 listen to podcasts? Sure. I had a lot of people 00:03:15.419 --> 00:03:17.280 talk to me and say, look, why don't you do a 00:03:17.280 --> 00:03:20.560 podcast with authors? You know, not all authors 00:03:20.560 --> 00:03:22.439 have done two, three, four books. They're not 00:03:22.439 --> 00:03:27.120 all, you know, Clancy's and so on and famous 00:03:27.120 --> 00:03:29.340 authors. There are a lot of startups, a lot of 00:03:29.340 --> 00:03:32.780 brand new authors, authors who want to be authors 00:03:32.780 --> 00:03:36.379 haven't done anything yet. So they need help. 00:03:36.520 --> 00:03:39.000 And I love helping people, but I love interviewing. 00:03:39.560 --> 00:03:41.780 And I love going in depth with people and finding 00:03:41.780 --> 00:03:45.979 out what really motivated them. What was the 00:03:45.979 --> 00:03:48.759 turn on point for them to want to do it? A lot 00:03:48.759 --> 00:03:52.000 of people want to write books. 81 % apparently 00:03:52.000 --> 00:03:56.780 of a survey I just read said that 81 % of Americans 00:03:56.780 --> 00:03:59.680 want to actually write a book. So I thought, 00:03:59.699 --> 00:04:02.080 well, maybe I can do something to help along 00:04:02.080 --> 00:04:04.199 these lines. Of course, it's a business, but 00:04:04.199 --> 00:04:06.219 I've got to be fair in pricing and that's what 00:04:06.219 --> 00:04:09.719 I'll be. So I'll create something. And I started 00:04:09.719 --> 00:04:12.780 with nothing like a good book as a podcast. There's 00:04:12.780 --> 00:04:16.060 over 100 now, nearly 100 different authors that 00:04:16.060 --> 00:04:19.100 have come through. Great stories have come out 00:04:19.100 --> 00:04:22.860 of it and success for the authors. And what I'm 00:04:22.860 --> 00:04:26.040 really trying to do once my site launches is 00:04:26.040 --> 00:04:28.600 to be able to offer right through from A to Z 00:04:28.600 --> 00:04:32.220 in reference to from all marketing strategies 00:04:32.220 --> 00:04:35.420 and cross -purpose marketing and all sorts of 00:04:35.420 --> 00:04:38.750 things that can help. an author not only write 00:04:38.750 --> 00:04:42.050 the book, conceptualize the book, get it done, 00:04:42.269 --> 00:04:47.189 proofread perhaps, edited, printed, published, 00:04:47.310 --> 00:04:51.009 all that type of thing, right up to marketing 00:04:51.009 --> 00:04:53.889 it because that's what's critical. And this is 00:04:53.889 --> 00:04:56.769 where different budgets come into play and depending 00:04:56.769 --> 00:04:58.970 on the book and depending on what they want to 00:04:58.970 --> 00:05:02.500 do and so on. my site is nearly finished called 00:05:02.500 --> 00:05:05.360 nothing like a good book and that will have all 00:05:05.360 --> 00:05:09.120 of that on that sheila to explain because it 00:05:09.120 --> 00:05:11.399 does depend you know i actually start with an 00:05:11.399 --> 00:05:16.319 interview and also i give social media marketing 00:05:16.319 --> 00:05:21.060 and podcast platform marketing throughout america 00:05:21.060 --> 00:05:24.720 but as you go on people are going to want other 00:05:24.720 --> 00:05:28.110 things as you can imagine you know There's all 00:05:28.110 --> 00:05:31.949 sorts of social media to do. There's all sorts 00:05:31.949 --> 00:05:35.930 of reels, as they're called, in shorts, because 00:05:35.930 --> 00:05:39.250 I do interview online, so it's visual. And the 00:05:39.250 --> 00:05:41.629 audio of it, though, that is recorded is also 00:05:41.629 --> 00:05:44.990 promoted across all the various podcast platforms 00:05:44.990 --> 00:05:48.550 that I'm on. And so it's a double whammy. The 00:05:48.550 --> 00:05:51.149 vision goes to YouTube and to other platforms 00:05:51.149 --> 00:05:53.959 showing the interview. where I love to show the 00:05:53.959 --> 00:05:55.779 book cover. You know, some of the book covers 00:05:55.779 --> 00:05:58.839 today are beautiful how they're done. The artwork 00:05:58.839 --> 00:06:02.019 is gorgeous. So between the front cover and the 00:06:02.019 --> 00:06:04.259 back cover, and sometimes the authors like to 00:06:04.259 --> 00:06:07.420 show a couple of pictures from the book itself 00:06:07.420 --> 00:06:11.240 inside when they talk about particular things. 00:06:12.079 --> 00:06:15.800 So national television is another thing that 00:06:15.800 --> 00:06:19.240 I'll be offering. In fact, the show will be going 00:06:19.240 --> 00:06:22.959 on national television. There's all sorts of 00:06:22.959 --> 00:06:25.180 things one can do when it comes to the wheel 00:06:25.180 --> 00:06:28.600 of marketing and cross -purposing. And that's 00:06:28.600 --> 00:06:31.019 why I got excited about your particular product 00:06:31.019 --> 00:06:33.920 with Pog2Book because, boy, what can I do there 00:06:33.920 --> 00:06:37.040 for authors that, you know, don't really want 00:06:37.040 --> 00:06:40.240 to write, but they're very good talkers and I'd 00:06:40.240 --> 00:06:42.240 love to interview them and we can convert that 00:06:42.240 --> 00:06:44.139 within a couple of days into a book for them. 00:06:44.180 --> 00:06:47.470 So that'll be great too. Well, I'm glad you mentioned 00:06:47.470 --> 00:06:50.910 pod to book. I haven't spoken much about it in 00:06:50.910 --> 00:06:53.170 this podcast because I'm usually interviewing 00:06:53.170 --> 00:06:57.290 people like you. And I was going to ask you, 00:06:57.350 --> 00:07:01.050 as the publishing industry continues to evolve, 00:07:01.329 --> 00:07:04.269 we have technology, we've got audio books, we 00:07:04.269 --> 00:07:08.509 have AI generated content, we have new distribution 00:07:08.509 --> 00:07:11.870 methods, how you were preparing to transform 00:07:11.870 --> 00:07:16.100 or renew your approach? Well, that's just it. 00:07:16.180 --> 00:07:18.920 I've mentioned a few, but there are lots of things. 00:07:18.959 --> 00:07:22.120 But of course, nothing's cheap these days from 00:07:22.120 --> 00:07:24.420 a point of view of, you know, marketing. You 00:07:24.420 --> 00:07:27.500 know, it does come down to independent budgets, 00:07:27.600 --> 00:07:30.639 what people can afford comfortably and what they'd 00:07:30.639 --> 00:07:33.060 like to try and do. I think what is important, 00:07:33.319 --> 00:07:36.120 Sheila, is they need to be explained to and told 00:07:36.120 --> 00:07:39.100 categorically from the beginning that, hey, don't 00:07:39.100 --> 00:07:41.300 expect 60 ,000 book sales when you're going to 00:07:41.300 --> 00:07:43.990 spend nothing. It doesn't work that way. And 00:07:43.990 --> 00:07:46.610 sometimes it takes ages before it gets noticed 00:07:46.610 --> 00:07:49.649 or picked up or found. So I make it very clear. 00:07:49.670 --> 00:07:52.310 I'm very transparent to my authors when they 00:07:52.310 --> 00:07:53.850 say, well, look, I'd love to come with you and 00:07:53.850 --> 00:07:57.290 do this and do that. I say, well, what's the 00:07:57.290 --> 00:07:59.129 range? What do you really want to do? What do 00:07:59.129 --> 00:08:01.970 you want to get out of this book? What is your 00:08:01.970 --> 00:08:04.970 goal? Is it just sales and to make money or is 00:08:04.970 --> 00:08:07.250 it to get a point across? Because, I mean, I 00:08:07.250 --> 00:08:09.829 can offer you right up to a screenplay and make 00:08:09.829 --> 00:08:12.399 a movie. Well, I've always wanted to do that, 00:08:12.480 --> 00:08:14.199 but how much is that going to cost? Well, it 00:08:14.199 --> 00:08:16.100 certainly isn't going to be Hollywood's budgets, 00:08:16.160 --> 00:08:19.040 I can tell you that. But I'm fortunate enough 00:08:19.040 --> 00:08:21.459 to where we can make good movies for around 10 00:08:21.459 --> 00:08:25.139 grand. We can do that today. So we can make a 00:08:25.139 --> 00:08:27.279 nice quality movie for you, but you'd need that 00:08:27.279 --> 00:08:30.480 sort of budget, okay? Because I'm very fortunate 00:08:30.480 --> 00:08:33.120 where I live with a lot of screen talent and 00:08:33.120 --> 00:08:36.759 writers and directors and, you know, cinematographers 00:08:36.759 --> 00:08:40.159 and so on. And we've got that talent here where 00:08:40.159 --> 00:08:43.059 I live. So they get a lot of work out of it too, 00:08:43.159 --> 00:08:45.779 which is great. A screenplay, well, we can do 00:08:45.779 --> 00:08:47.940 that. And you're welcome to take it to Hollywood 00:08:47.940 --> 00:08:50.159 if you want. Good luck. It's yours. You own it. 00:08:50.399 --> 00:08:53.399 Or we come all the way back to where, look, let's 00:08:53.399 --> 00:08:55.659 do the interview and let's repurpose the interview. 00:08:56.220 --> 00:08:58.960 We can do social media with it. We can do all 00:08:58.960 --> 00:09:03.360 the reels and shorts. You know, we can, we can, 00:09:03.480 --> 00:09:05.580 there's lots of things one can do. Put it that 00:09:05.580 --> 00:09:11.340 way. Okay. It's a matter of defining what your 00:09:11.340 --> 00:09:14.419 goals and dreams are, where you'd like to take 00:09:14.419 --> 00:09:17.179 it. Because if it's just a book that you really 00:09:17.179 --> 00:09:19.600 want to hand out to people because you'd like 00:09:19.600 --> 00:09:23.139 to be on the speaking tour, you know, or you 00:09:23.139 --> 00:09:26.620 want it as a lead magnet because you're very 00:09:26.620 --> 00:09:29.820 shy going to network marketings or the B &Is 00:09:29.820 --> 00:09:32.960 of the world or whatever, and you'd like to hand 00:09:32.960 --> 00:09:37.080 something out instead, then, you know, that's 00:09:37.080 --> 00:09:40.580 very different. to writing your novel or writing 00:09:40.580 --> 00:09:42.539 your full -on book where you want to take it 00:09:42.539 --> 00:09:46.659 a lot further. So that's really the honest answer 00:09:46.659 --> 00:09:48.919 when it comes to all of that. It depends on the 00:09:48.919 --> 00:09:52.899 author. Well, since you mentioned part of the 00:09:52.899 --> 00:09:56.419 book, I'm going to just explain in a few minutes 00:09:56.419 --> 00:10:00.460 what the tool is. Did I do that? I think you 00:10:00.460 --> 00:10:02.720 liked it. We talked about it before the show. 00:10:03.370 --> 00:10:06.330 I love it. I'm blown away by it, to be honest. 00:10:06.409 --> 00:10:11.149 And, you know, I can't wait to be offering this 00:10:11.149 --> 00:10:15.169 to... I guess my market is going to be somebody 00:10:15.169 --> 00:10:19.450 that wants to write a book but doesn't feel they've 00:10:19.450 --> 00:10:23.710 got the time to sit down between everything else 00:10:23.710 --> 00:10:27.330 or they don't feel they could write. Okay? And 00:10:27.330 --> 00:10:29.490 it's not a matter of saying, Chad GTP, write 00:10:29.490 --> 00:10:31.529 the book for me, because that's not on either. 00:10:32.029 --> 00:10:35.009 But here's the reality. How about we interview 00:10:35.009 --> 00:10:38.090 you? Or there's another way of recording that 00:10:38.090 --> 00:10:41.470 you'd like to do. And from that, Pod the Book 00:10:41.470 --> 00:10:45.289 steps in and takes a bow. Isn't that right? In 00:10:45.289 --> 00:10:47.309 about two and a half hours, you have a manuscript 00:10:47.309 --> 00:10:51.950 that will be in your inbox. And then you can 00:10:51.950 --> 00:10:54.230 proofread it so you don't need that ghostwriter. 00:10:54.490 --> 00:10:58.649 You can create these book chapters using your 00:10:58.649 --> 00:11:01.750 voice. I think it'd be great if somebody that 00:11:01.750 --> 00:11:03.990 doesn't know where to start reached out to you 00:11:03.990 --> 00:11:06.389 and said, Mark, can you interview me so that 00:11:06.389 --> 00:11:09.629 I get 10 conversations that I can turn into my 00:11:09.629 --> 00:11:12.669 book? Because with your experience, you would 00:11:12.669 --> 00:11:16.230 know what questions to ask and what. questions 00:11:16.230 --> 00:11:19.169 could make great chapters for this book. But 00:11:19.169 --> 00:11:21.570 for those that don't know what Pot to Book AI 00:11:21.570 --> 00:11:25.470 is, it is a software tool that I built because 00:11:25.470 --> 00:11:29.289 I was one of those 80 % that Mark mentioned earlier, 00:11:29.429 --> 00:11:33.009 one of these Americans that has been wanting 00:11:33.009 --> 00:11:38.250 to write her book. And even though I am in a 00:11:38.250 --> 00:11:41.450 writing class and I love to write creatively, 00:11:42.269 --> 00:11:44.929 I wanted my business book. I wanted to pass some 00:11:44.929 --> 00:11:47.970 of those insights. And so I took this very same 00:11:47.970 --> 00:11:52.509 microphone and crafted 11 different episodes, 00:11:52.570 --> 00:11:57.049 each one using my voice. And then in about two 00:11:57.049 --> 00:12:01.389 and a half hours, I got a manuscript in my inbox. 00:12:01.830 --> 00:12:05.850 Now, I do want to be clear before we continue 00:12:05.850 --> 00:12:09.690 with your questions, that once I received the 00:12:09.690 --> 00:12:13.860 manuscript, That was developed, right? That manuscript 00:12:13.860 --> 00:12:18.080 transcribed using Pod2Book AI, that all of the 00:12:18.080 --> 00:12:21.340 content was reviewed, verified, edited, and refined 00:12:21.340 --> 00:12:25.299 by me, the author, prior to publication. That's 00:12:25.299 --> 00:12:26.899 right at the very beginning, isn't it, of the 00:12:26.899 --> 00:12:30.500 book? Yes, and I talk about, because my book 00:12:30.500 --> 00:12:34.059 is called Momentum, Daily Practices to Build 00:12:34.059 --> 00:12:38.809 and Thrive, I talk about how I... was able to 00:12:38.809 --> 00:12:42.830 use some of these practices in building this 00:12:42.830 --> 00:12:46.490 very same tool. And this also serves as my proof 00:12:46.490 --> 00:12:48.850 of concept, even though I'm not the first book 00:12:48.850 --> 00:12:51.490 that's been published using my tool. I'm very 00:12:51.490 --> 00:12:54.409 proud. So now I want to be on your podcast because 00:12:54.409 --> 00:12:57.629 I'm an author. Yeah, that's fantastic. And you 00:12:57.629 --> 00:13:00.789 are an author. And congratulations. You must 00:13:00.789 --> 00:13:05.340 be very proud of yourself. I saw you open the 00:13:05.340 --> 00:13:08.120 box and the books arrived from Amazon. What a 00:13:08.120 --> 00:13:10.559 thrill. In fact, I'm writing mine right now. 00:13:10.620 --> 00:13:13.299 I mean, I have done a shorter one, but it's a 00:13:13.299 --> 00:13:17.059 business book for my podcasting for profit, but 00:13:17.059 --> 00:13:19.799 it's more of a flippy book sort of thing that 00:13:19.799 --> 00:13:21.899 can't go up on Amazon because it's not enough 00:13:21.899 --> 00:13:25.759 pages. But my book that I'm actually writing 00:13:25.759 --> 00:13:29.720 for the movie called Nightwaves, which will be 00:13:29.720 --> 00:13:33.139 shot next year. That is what I'm in the middle 00:13:33.139 --> 00:13:36.820 of now. So that'll be my first book that'll come 00:13:36.820 --> 00:13:40.600 out from that point of view. But yeah, man, this 00:13:40.600 --> 00:13:44.419 is an incredible, it's an incredible invention. 00:13:44.659 --> 00:13:47.659 Full credit to you. There's uses for everything, 00:13:47.820 --> 00:13:52.500 you know. I think people, you know, so many people 00:13:52.500 --> 00:13:54.740 are worried about AI, aren't they, when it comes 00:13:54.740 --> 00:13:56.919 down to it, Sheila? But there are so many good 00:13:56.919 --> 00:13:59.399 uses of it too, you know, that can be utilized. 00:13:59.519 --> 00:14:02.539 It's a matter of knowing. But I tell you what 00:14:02.539 --> 00:14:04.840 you've got to be careful of in Nothing Like a 00:14:04.840 --> 00:14:08.200 Good Book that I do try to offer now with the 00:14:08.200 --> 00:14:12.919 show. I'm bringing on people who, like yourself, 00:14:13.259 --> 00:14:15.840 have something to offer. You know, the niche. 00:14:16.700 --> 00:14:20.460 Excuse me. They have something to offer the industry 00:14:20.460 --> 00:14:23.220 as a whole. And I'll also have lawyers coming 00:14:23.220 --> 00:14:27.539 on and certain publishers coming on. Publishing 00:14:27.539 --> 00:14:29.929 lawyers, I should say, because... I'm a little 00:14:29.929 --> 00:14:31.950 concerned at what I'm hearing out there with 00:14:31.950 --> 00:14:34.610 the scams that are going on in the industry and 00:14:34.610 --> 00:14:39.110 what a lot of novice authors are being charged 00:14:39.110 --> 00:14:44.669 to do things. And, you know, it's not fair. It's 00:14:44.669 --> 00:14:47.409 not right. So I want to make it very clear. If 00:14:47.409 --> 00:14:49.870 you want to do, you know, an interview with me 00:14:49.870 --> 00:14:53.110 on Nothing Like a Good Book, you call me, email 00:14:53.110 --> 00:15:00.259 me, mark at nlgb .info. Talk to the horse, not 00:15:00.259 --> 00:15:03.919 the jockey, okay? If you want to do that. And 00:15:03.919 --> 00:15:06.059 you'll find out what the pricing is directly 00:15:06.059 --> 00:15:10.320 from me. And, I mean, look, I'll give an example. 00:15:10.480 --> 00:15:13.720 Somebody told me the other day they were charged 00:15:13.720 --> 00:15:19.019 $8 ,000 to be on my show. Now, I don't charge 00:15:19.019 --> 00:15:22.100 anywhere near that. And I don't think that's 00:15:22.100 --> 00:15:25.460 fair, Sheila, to be honest. So... I don't think 00:15:25.460 --> 00:15:27.720 that sort of stuff should go on in the industry, 00:15:27.820 --> 00:15:30.460 and we need to protect up -and -coming authors. 00:15:30.860 --> 00:15:34.799 That's my point of view. And your software here 00:15:34.799 --> 00:15:36.820 is going to go a long way towards helping that 00:15:36.820 --> 00:15:39.480 as well. So that'll be great. But if anybody 00:15:39.480 --> 00:15:43.460 does, that is the best way to contact me. Mark, 00:15:43.460 --> 00:15:48.360 M -A -R -K, at N -L -G -B, short for nothing 00:15:48.360 --> 00:15:52.490 like a good book, dot info. or straight to my 00:15:52.490 --> 00:15:56.269 site, markbishopmedia .com. So there, that's 00:15:56.269 --> 00:15:59.110 that. A lot of good things happening, you know. 00:16:00.169 --> 00:16:02.190 Another show I'll get going eventually is called 00:16:02.190 --> 00:16:05.250 ScamAlert .tv. I'm dying to get that one off 00:16:05.250 --> 00:16:09.850 the ground, you know. You've got your, people 00:16:09.850 --> 00:16:13.090 say, you know, what the Americans say, oh, wheelhouse 00:16:13.090 --> 00:16:16.230 in my wheelhouse, right? Look at your wheelhouse. 00:16:16.289 --> 00:16:18.850 Look what you've done and achieved in your... 00:16:19.730 --> 00:16:23.889 diplomas and degrees and your business consultancy. 00:16:23.909 --> 00:16:25.649 Look how far you've come and look what you've 00:16:25.649 --> 00:16:28.970 achieved for nothing. Now you're an author, right? 00:16:29.129 --> 00:16:31.690 And the book pertains to what you're actually 00:16:31.690 --> 00:16:33.990 doing. And that's wonderful. And that's what 00:16:33.990 --> 00:16:37.549 my other business, Podcasting for Profit, with 00:16:37.549 --> 00:16:41.889 the numeral four, podcastingforprofit .com, that's 00:16:41.889 --> 00:16:45.409 geared at helping businesses. for business to 00:16:45.409 --> 00:16:47.509 business. That's a different ballgame altogether 00:16:47.509 --> 00:16:51.350 again. But if any authors are listening or potential 00:16:51.350 --> 00:16:55.210 authors, by all means, just you can check it 00:16:55.210 --> 00:16:58.570 all out. So what are you going to do next? What's 00:16:58.570 --> 00:17:01.250 your next book, may I ask you? I know you're 00:17:01.250 --> 00:17:05.210 interviewing me, but... Yes, my next book will 00:17:05.210 --> 00:17:10.269 be the one that precedes Momentum, Daily Practices 00:17:10.269 --> 00:17:14.069 to Build Your Business and Thrive. And I'm putting 00:17:14.069 --> 00:17:18.309 on my consulting hat and sharing the steps and 00:17:18.309 --> 00:17:21.349 the practices that I've used when I've helped 00:17:21.349 --> 00:17:26.250 mentor, coach, or consult lots and lots and lots 00:17:26.250 --> 00:17:31.230 of aspiring and existing entrepreneurs throughout 00:17:31.230 --> 00:17:36.670 my career. And so it'll be a series because it's 00:17:36.670 --> 00:17:40.140 the before. the during, and then perhaps I can 00:17:40.140 --> 00:17:43.119 do a third one with the after. But my next book 00:17:43.119 --> 00:17:46.440 precedes Momentum, the one that's out officially 00:17:46.440 --> 00:17:49.740 right now. Oh, it's like a volume two then, sort 00:17:49.740 --> 00:17:53.279 of thing. Is that right? Like a volume two? Correct. 00:17:54.480 --> 00:17:56.980 I've seen marketing -wise, and I don't know, 00:17:57.000 --> 00:17:58.539 I'm going to reach out to you for consulting, 00:17:58.700 --> 00:18:01.299 that marketing -wise, it works beautifully to 00:18:01.299 --> 00:18:04.559 have a series because one book connects to the 00:18:04.559 --> 00:18:08.799 other. So I'm experimenting, but I am so excited 00:18:08.799 --> 00:18:12.200 because with the new tool that I built, it's 00:18:12.200 --> 00:18:16.700 only about 60 days old. You're like a child that 00:18:16.700 --> 00:18:21.700 is able to use conversations, use the voice, 00:18:21.740 --> 00:18:26.259 and without having to hire a ghostwriter or somebody, 00:18:26.480 --> 00:18:29.650 you know, to take months to write. from beginning 00:18:29.650 --> 00:18:32.650 to end a book that I hand people to convert it 00:18:32.650 --> 00:18:36.730 to a manuscript. And so we'll see. It's the process 00:18:36.730 --> 00:18:38.829 in big time. And I'll give you an example. I 00:18:38.829 --> 00:18:40.490 just thought of something in one of my interviews, 00:18:40.549 --> 00:18:43.789 one of my authors. Goes by the name of Kevin 00:18:43.789 --> 00:18:47.009 Shuey. He's a heart surgeon by trade, but he's 00:18:47.009 --> 00:18:50.769 an author by love and hobby. Well, we had a fantastic 00:18:50.769 --> 00:18:53.609 interview. And I tell you what, you never know 00:18:53.609 --> 00:18:56.759 who's going to hear your interviews. Globally, 00:18:56.759 --> 00:19:00.200 this is, by the way. Long story short, he's won 00:19:00.200 --> 00:19:06.700 now 500 different awards around the globe for 00:19:06.700 --> 00:19:10.119 the screenplays that he's written from his books. 00:19:10.900 --> 00:19:13.839 And it's going to be turned into a movie. Hollywood's 00:19:13.839 --> 00:19:15.720 wrapped. They're going to do TV series, God knows 00:19:15.720 --> 00:19:19.579 what. Bad Love Tigers, Bad Love Boys. But that 00:19:19.579 --> 00:19:23.539 all started out there because somebody heard 00:19:23.539 --> 00:19:28.140 the message. Right? And people say, but our podcast, 00:19:28.519 --> 00:19:30.940 you know, there's 2 .8 million. Yes, there are. 00:19:31.240 --> 00:19:35.500 But the reality is this. You can be heard if 00:19:35.500 --> 00:19:38.339 you're targeted correctly. Targeting is one thing, 00:19:38.380 --> 00:19:40.180 but it's people who are interested. That's the 00:19:40.180 --> 00:19:42.799 beauty of podcasting. That's the beauty of your 00:19:42.799 --> 00:19:45.119 interviews with podcasting. You're not running 00:19:45.119 --> 00:19:47.799 across the dial trying to be entertained. Right? 00:19:47.880 --> 00:19:50.339 There might only be 300 listeners in one particular 00:19:50.339 --> 00:19:54.190 situation, Sheila, but... They're all very, very 00:19:54.190 --> 00:19:56.789 intentional listeners. You know, they're your 00:19:56.789 --> 00:19:58.990 followers, they're your listeners, and they're 00:19:58.990 --> 00:20:01.589 intentional, so they're interested. Whereas somebody 00:20:01.589 --> 00:20:03.589 else might have 10 ,000, somebody else might 00:20:03.589 --> 00:20:05.650 have a million, half their luck, because they're 00:20:05.650 --> 00:20:07.829 the ones that get so -called monetized because 00:20:07.829 --> 00:20:10.970 the big brands and the advertising agencies only 00:20:10.970 --> 00:20:13.210 want to advertise with them because they've got 00:20:13.210 --> 00:20:15.390 so many listeners, just like the same old, same 00:20:15.390 --> 00:20:18.390 old. But it will change, I feel, when it's going 00:20:18.390 --> 00:20:20.990 to get down to people realizing that you're better 00:20:20.990 --> 00:20:23.900 off having... Something dedicated to that you 00:20:23.900 --> 00:20:26.039 can enjoy. And, you know, if you can walk the 00:20:26.039 --> 00:20:30.339 dog and drive the car and mow the lawn and listen 00:20:30.339 --> 00:20:34.539 to your favorite podcast that you enjoy, whatever 00:20:34.539 --> 00:20:36.579 you get out of it, it's a thriller, a crime, 00:20:36.759 --> 00:20:43.140 a business book, a religious message. There's 00:20:43.140 --> 00:20:45.660 so many nominations to choose from that turns 00:20:45.660 --> 00:20:49.160 you on. You're the listener. So that's the power 00:20:49.160 --> 00:20:52.099 of podcasting. So I believe that authors and 00:20:52.099 --> 00:20:55.180 potential authors have a wonderful opportunity 00:20:55.180 --> 00:20:58.079 with this medium to be really heard out there. 00:20:58.180 --> 00:21:00.619 And even more so now that we've got Pod to Book. 00:21:01.740 --> 00:21:05.119 Yes, you can transform those conversations into 00:21:05.119 --> 00:21:10.119 a book. My word. Well, Mark, this has been fantastic. 00:21:10.319 --> 00:21:14.039 Thank you for sharing your insights, for sharing 00:21:14.039 --> 00:21:17.279 your next milestone. with us and for all the 00:21:17.279 --> 00:21:20.200 incredible work that you're doing to connect 00:21:20.200 --> 00:21:25.900 the readers with amazing authors. Well, I'm honored 00:21:25.900 --> 00:21:28.279 to be on your show. Thank you. I've been a listener 00:21:28.279 --> 00:21:31.200 for some time. And you're growing in stature 00:21:31.200 --> 00:21:33.400 all the time. And I'm so thrilled for you with 00:21:33.400 --> 00:21:36.460 this because, you know, to watch you open your 00:21:36.460 --> 00:21:38.980 box and get your books, your very first ones. 00:21:39.220 --> 00:21:41.000 And in your case, you're giving them to your 00:21:41.000 --> 00:21:43.039 children. You know, lovely. What a lovely gesture. 00:21:43.579 --> 00:21:46.299 And they must be very proud of their mom, I can 00:21:46.299 --> 00:21:49.099 tell you now. Keep them next to your bed, kids. 00:21:49.519 --> 00:21:52.460 There you go. So thank you for having me on Five 00:21:52.460 --> 00:21:54.259 Milestones, Sheila. It's been a pleasure. Thank 00:21:54.259 --> 00:21:57.069 you. And thank you all for tuning in to another 00:21:57.069 --> 00:21:59.910 episode of Milestone Moments in Business and 00:21:59.910 --> 00:22:02.029 Leadership. Until next time.