WEBVTT

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Welcome to Milestone Moments, the show where

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we explore the journeys that lead to success.

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I'm Sheila Slick, your host and founder of Five

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Milestones. In every episode, we will bring you

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insights from the minds of entrepreneurs, leaders

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and experts who will share not just their expertise,

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but the milestone moments that have reshaped

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their journeys and led to significant achievements.

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So if you're looking for motivation, you're in

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the right place. Subscribe now and discover the

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milestones that mark the path to success. Welcome

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to another episode of Milestone Moments in Business

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and Leadership. I'm Sheila Slick, your host.

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And today, my special guest is Peyton Woodard,

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founder of LunaLeaf, a pioneering femtech startup.

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and proud military spouse. Peyton is dedicated

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to empowering women, helping them optimize their

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lives through cycle syncing. Welcome to the show,

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Peyton. Thank you so much for having me. I'm

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so excited to be here. So can you share that

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pivotal moment that inspired you to start Luna

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Leaf Wellness? Yes. So I had my own, I'll keep

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it short, but I had my own spiritual kind of

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awakening, if you will, in 2020. And I was kind

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of on that journey for a while. And part of my

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daily practice was meditation. And it was last

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September, I was in a meditation and the idea

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came to me like a lightning bolt. It just struck.

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I tried to continue with my meditation and I

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just couldn't because it was almost like a fire

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had been lit inside of me. And finally, I was

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like, OK, I can't meditate today anymore. I need

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to go like brain dump this idea that just came

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to me. And I basically hopped on my computer,

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stayed on my computer. all day, just typing out

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everything that had kind of come to me for this

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idea, for this creation. And I basically never

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stopped since. So it has been a whirlwind 11

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months of kind of creating this and allowing

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it to continue to kind of come through me and

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be birthed into the world. Wow. It sounds like

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passion took over during the meditation. And

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I think you're supposed to like clear your mind

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of thoughts. So the fact that is the intention.

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Yes. But, you know, sometimes they come anyways.

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And so that's also part of the practice is allowing

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them to also still just be there and not fight

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it. So, yeah, I mean, obviously it was supposed

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to come to me in that moment when it did. Yeah,

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that is how the idea came to me. That was the

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pivotal moment. Love it. So how can Luna leave?

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help you or me improve your energy, mood, productivity,

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and relationships. So I love the relationship

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one the most. Honestly, I've been married. I'm

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a military spouse and I've been married for 11

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years. And it was probably about two and a half

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years ago that I started cycles and thinking

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myself and that awareness. reconnected me to

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myself and my body and the nuances of where my

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hormones were high and low and really understanding

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you know I'm not crazy because one day I'm like

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I could be the president and the next I'm like

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I can't even scrub the toilet right so I realized

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that in itself and so my relationship with self

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became so much better but then I was able to

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then explain it to my husband and teach him things

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that he hadn't been taught about a woman's hormonal

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cycle. We kind of learned together and he now

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has a newfound awareness that has really helped

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our relationship because he's like, okay, like

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where are you at in your cycle? I can tell him.

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And then he knows what that kind of means for

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us and not to take things so personal or not

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to feel like. you know, he really did mess up

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majorly. I'm just maybe being a little extra

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sensitive right now because of where I'm at in

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my cycle. So it's actually really tremendously

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helped our relationship. And even my productivity,

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I batch my content in my follicular and ovulatory

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phases because that's where I'm going to be most

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confident, most creative, and most energetic.

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So I really work on creating a bunch of content

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in that kind of 10 to 15 day period where I know

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that I'm going to feel my best. I'm going to

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create stuff I enjoy. And then when I get to

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my luteal phase, when I'm nearing my next cycle,

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I just take that as a time to kind of look at

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my detail work and maybe reread my captions and

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edit here and there because I see the detail

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so much better. And then I allow myself to rest

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when I'm getting really close to my cycle. when

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I start my cycle and I'm just, I can take the

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pressure off of having to perform. It's been

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really beneficial as a founder to cycle sync

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through this experience because I've been able

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to give myself grace and not be like hustle,

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hustle, hustle, hustle all the time and then

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ignore my body into burnout. So how does the

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app keep track of the cycle or give us an overview

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of how the app works? Yeah. So the app is a typical

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period tracker like you would find in other competitors'

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apps. So you have to log, you know, if your cycle

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comes earlier, it comes late. You have to change

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that in the calendar so it can continue to learn

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your predictability. But with that, it also breaks

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down what phase you're in, what day you're on,

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and actually even the correlation to the moon

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phases too. Because there is a correlation between

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a 28 -day cycle of the moon and the average 28

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-day cycle of a woman. So within the app, you

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are provided, if you have the full feature experience,

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you are provided daily workouts, meditations,

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pep talks, and recipes that are very specifically

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placed in your calendar for that day and phase

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of your cycle to be the most supportive. So,

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you know, day one of your cycle. It's going to

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be a restorative yoga flow versus a high intensity

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interval workout. And then as you kind of your

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hormones start to build, the workouts will also

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build with you. And so by the time you're getting

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to ovulation, you're doing more intense workouts,

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maybe a 10 minute just total hit workout, or

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maybe it's just going to be a really intense

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strength day. And then you'll kind of ride that

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hormonal wave back down. And so will your workouts.

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So that's how it really helps you is it tracks

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you. And it provides you with the content of

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what you need to do that day. It really takes

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the guesswork out of cycle syncing for you. So

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just out of curiosity, because it works around

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the menstrual cycle, if someone's already in

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menopause and they don't have a menstrual cycle,

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can they still benefit from downloading the app?

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So at this point, I would say not yet. but coming

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soon. I'm 36. I just turned 36 this weekend.

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And I have noticed that there are signs of perimenopause

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that I am experiencing, which can be up to 10

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years before you actually experience menopause.

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And through conversations of other women around

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my age, they're kind of noticing the same symptoms

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of perimenopause. So I want to bring menopause

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and perimenopause into the app. Through a lived

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experience, whether it's me or I bring someone

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into the fold of the company that has a true

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experience of it, I don't want to just rely on

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some of the hearsay of the experience because

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it is very unique and it is very unpredictable.

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And that's one of the hardest things with trying

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to put it into a period tracking app. is the

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unpredictability of it. And so really, it takes

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some research from me and a lived experience

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from me and others to really figure out the best

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way to support peri and menopause through the

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app. So building a wellness brand and building

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an app comes with a lot of unique challenges.

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Can you describe a significant challenge you've

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had to overcome and how it contributed to your

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growth? Yeah. So, I mean, really, I have been

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my biggest challenge. I barely graduated high

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school. I don't have a college degree. I was

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diagnosed with ADD and dyslexia at a very young

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age. And that was kind of the gray cloud that

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followed me throughout my entire life of just,

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well, I don't think the same as other people

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do or my brain doesn't work the same way. And

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really having to get over that was one of the

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biggest hurdles that I was not expecting to.

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to come up against in creating this company because

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it took a lot of self -development for me to

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just push past those limiting beliefs that I

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had for myself just because I was neurodivergent.

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And it's actually been, I realized, my superpower

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because of my ADD. I can shift from wearing this

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hat to the next hat to the next hat in 10 minutes

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and be unfazed. So I don't get so stuck in one

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task. And so it can actually benefit me. Sometimes

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it doesn't because I can get easily distracted.

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I have two kids also. So they distract me sometimes.

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But that has probably been the biggest hurdle.

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And just getting over the fact that I am brand

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new to this. I had to learn the lingo. I went

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through an accelerator program, the Founder Institute,

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and I was asked, you know, what program is my

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developer using? And I said, SQL. And I did not

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know that it was just, it actually is SQL. And

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so someone side messaged me and was like, hey,

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just for future reference, it's pronounced SQL.

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And I'm like, okay, I'm definitely non -technical.

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So there's just been a lot of learning curves

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of. not having ever done this before, especially

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in tech, and just going for it. So it's layered.

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It's definitely a lot of different aspects I

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have learned to grow through. Well, keep moving

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forward. You're doing great so far. And you're

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actually a perfect example of how you don't need

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education or at least a lot of business education.

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You're learning through experience to start your

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own. Yep. So what is your next milestone? Okay,

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so the next milestone is actually, I mean, launch.

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Launch is hopefully happening by August, September

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timeframe. We're about to move into beta this

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week. It's going to be a small group, select

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group of beta initially as features are continually

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being developed. And then hopefully by August

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timeframe, the app will be ready for the public

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consumption. So that's probably the biggest milestone

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that I'm looking forward to. And then I have

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about 10 more after that of different, you know,

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phases that I want to come out with, with the

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app. I really, my husband says that it's his

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idea to have the partner app. So just a quick

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integration app that they can have on their phone

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that lets them know where their spouse is at

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that day. And so I'd really like to roll that

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feature out sooner than later. I really want

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to dive into that. Like I said, the perimenopause

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menopause features too. So you mean so they get

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notified? Uh -huh. So this is how simple he wants

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it. Keep in mind, he is in the army. He's had

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conversations with other guys, but he wants it

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to literally just be red, yellow, and green.

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And depending on where the woman is at in her

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cycle, that changes, of course, the red, yellow,

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or green. And so it would be very easy for them

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to not mess it up. But also maybe even provide

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them some suggestions like, hey, she might not

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be feeling great about her body today because

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she's in her late luteal phase. Maybe just give

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her a few extra compliments or, you know, tell

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her her hair looks nice, whatever it is. Suggestions

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to help them. And for the men to also understand

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or the spouse to understand where their partner

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is at in their cycle and why they may feel the

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way they feel. That sounds great. And you can

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even probably implement it real quick if you

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just did it at least through text messaging,

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right? Yeah. So that you can have those messages

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coming in through there. That's a great idea

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to start sooner than later. I love that. Yeah.

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So they, you know, they sign up for that alert,

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so to speak. So it's the stage and then you can

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build up on that. Love that. So if anyone wants

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to follow your journey, www .lunaleafwellness

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.com. And then we're also on Instagram and TikTok.

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The handle is at lunaleaf .app. And before we

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wrap this up, what one key piece of advice do

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you have for our female listeners to take action

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today towards integrating wellness into their

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lives? I would say, honestly, is take a really

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good hard look at yourself and how you are standing

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in your own way. And I think so often we can

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see little glimmers of like, well, that person's

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in my way or I can't do it because of that or

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I can't do it because I have kids. You make up

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all of these excuses. And when you actually boil

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the excuses down, you may come to realize that

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you are actually the excuse and to get out of

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your own way because no one can do it for you.

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I have to remind this of myself all the time.

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No one's going to create the success for me that

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I want to create. I have to do it for myself.

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And I have to do it despite the fact that my

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husband goes away and goes training and goes

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and works for the army at times and that I am

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raising two kids, sometimes solo parenting. I

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have to get over that because that's not going

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to change. It's still part of my experience,

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but I can still create the life that I want if

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I just get out of my own way. So get out of your

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own way. Find the routine that works for you.

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I get up every morning right now. I get up at

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530. I go for a walk by six. I call them my dreamy

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girl walks. And I take the dog and I speak into

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existence what I'm creating. And so if it is

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to be on, a recent one was looking a year ahead.

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I had already been on 100 podcasts is what I

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was claiming. So and here I am recording a podcast.

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So just find what works for you. If it's not

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meditation, maybe it's walking and just talking

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out loud like you're talking to your best friend

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about everything exciting that just happened

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that you want to happen. But just find what works

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for you and stick to it and get out of your own

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way. I love that advice. Well, thank you so much

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for joining me today. Thank you for having me.

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This was wonderful. And thank you all for tuning

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in to another episode of Milestone Moments in

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Business and Leadership.
