WEBVTT 00:00:06.860 --> 00:00:09.419 Welcome to the LuxLeap. My name is Raelynn Logan, 00:00:09.480 --> 00:00:12.000 and we chat about women consultants making bold 00:00:12.000 --> 00:00:14.720 moves, big wins, and the secrets to extraordinary 00:00:14.720 --> 00:00:18.000 branding. So I have a question. What does it 00:00:18.000 --> 00:00:20.640 really take to lead with purpose, pivot with 00:00:20.640 --> 00:00:23.000 confidence, and build businesses that stand the 00:00:23.000 --> 00:00:25.300 test of time? Today's guest knows firsthand. 00:00:25.789 --> 00:00:28.149 Sheila Slick is a seasoned business leader with 00:00:28.149 --> 00:00:30.710 over 25 years of experience spanning from education, 00:00:31.030 --> 00:00:33.829 technology, and entrepreneurship. As the co -founder 00:00:33.829 --> 00:00:36.429 of four businesses, a former four -chapter chair 00:00:36.429 --> 00:00:40.090 for Volusia and the Flagler Counties, and the 00:00:40.090 --> 00:00:42.250 host of Milestone Moments in Business and Leadership, 00:00:42.600 --> 00:00:45.320 a podcast that helps Sheila bring a wealth of 00:00:45.320 --> 00:00:47.840 wisdom, strategy, and lived experience to every 00:00:47.840 --> 00:00:50.799 conversation. Her leadership style blends practical 00:00:50.799 --> 00:00:53.479 know -how with visionary thinking, making her 00:00:53.479 --> 00:00:56.460 a trusted voice for entrepreneurs, leading, navigating 00:00:56.460 --> 00:00:59.340 growth, change, and defining moments. Get ready 00:00:59.340 --> 00:01:01.500 for real talk on building, leading, and evolving 00:01:01.500 --> 00:01:03.899 with intention. Please welcome the powerhouse 00:01:03.899 --> 00:01:05.760 behind the business milestones and meaningful 00:01:05.760 --> 00:01:09.959 leadership, Sheila Slitt. Hi, Sheila. Hi, thank 00:01:09.959 --> 00:01:13.439 you for such a beautiful introduction. Of course, 00:01:13.500 --> 00:01:17.500 of course. So I love to kick it off with everyone 00:01:17.500 --> 00:01:22.079 just to get a quick summary of how did your brand 00:01:22.079 --> 00:01:24.379 get started? What's the brief Reader's Digest 00:01:24.379 --> 00:01:27.319 version of it? Well, so which one of the four? 00:01:28.239 --> 00:01:30.400 Whichever one brings your heart happiness. Like, 00:01:30.400 --> 00:01:34.459 how did you start? Well, I guess if I look back, 00:01:34.640 --> 00:01:38.709 the first one. We didn't really think much about 00:01:38.709 --> 00:01:41.349 branding because the company was named Tops and 00:01:41.349 --> 00:01:46.150 we were manufacturing tops. Wait, tops isn't 00:01:46.150 --> 00:01:48.849 the tops we wear, the tops we spend? No, no. 00:01:48.969 --> 00:01:51.810 Like all kinds of surfaces, the kind that you 00:01:51.810 --> 00:01:54.430 see on counters when you walk into an institution, 00:01:54.670 --> 00:01:58.310 commercial, kitchen counters. If it was a top, 00:01:58.469 --> 00:02:01.810 we'd manufacture it. So the company, which is, 00:02:01.870 --> 00:02:05.430 you know, still working today, it's called Tops. 00:02:06.159 --> 00:02:08.419 Oh, that's kind of brilliant. The second one 00:02:08.419 --> 00:02:11.879 was, you know what? The third one, you'll understand 00:02:11.879 --> 00:02:15.300 my branding mistake. The second one was a legacy 00:02:15.300 --> 00:02:20.060 company. It is a retail jewelry store. And my 00:02:20.060 --> 00:02:22.960 grandmother had built that out in one country 00:02:22.960 --> 00:02:26.000 and then moved to a separate country where we 00:02:26.000 --> 00:02:29.199 helped her not just launch it, but we were three 00:02:29.199 --> 00:02:32.020 partners, my mother, my grandmother and I. And 00:02:32.020 --> 00:02:35.360 so. we ended up having four different retail 00:02:35.360 --> 00:02:39.479 stores. And so the name became a big issue because 00:02:39.479 --> 00:02:42.659 we all wanted that same name. It represented 00:02:42.659 --> 00:02:47.340 legacy to us, but we had to, you know, be a little 00:02:47.340 --> 00:02:50.280 different than the other ones in the other country. 00:02:50.319 --> 00:02:52.500 And now there are three different countries that 00:02:52.500 --> 00:02:57.479 all share part of the name. The third one, Slick 00:02:57.479 --> 00:03:00.360 Developers, Happened when I learned how to code. 00:03:00.439 --> 00:03:03.240 This one just, it wasn't planned. It was before 00:03:03.240 --> 00:03:07.539 technology was mainstream. You know, like today, 00:03:07.680 --> 00:03:10.159 I learned how to code and that turned into another 00:03:10.159 --> 00:03:15.240 company. And I, when I did that, I did it with 00:03:15.240 --> 00:03:19.139 an educational purpose. I was mother of three 00:03:19.139 --> 00:03:21.520 young children, which they're all adults now. 00:03:21.960 --> 00:03:27.340 And I thought this could be for them. So I named 00:03:27.340 --> 00:03:32.550 it Slick. developers. And that one child was 00:03:32.550 --> 00:03:37.509 interested. But I didn't want to sell it. I ended 00:03:37.509 --> 00:03:39.930 up selling some clients off because I felt like 00:03:39.930 --> 00:03:43.210 I was selling my own personal identity. So those 00:03:43.210 --> 00:03:47.250 are the first names. And then when I moved back 00:03:47.250 --> 00:03:50.310 to the United States and I incorporated here, 00:03:50.509 --> 00:03:54.310 I ended up using the term five milestones and 00:03:54.310 --> 00:03:57.659 everyone always said. What do the five milestones 00:03:57.659 --> 00:04:01.319 mean? What does that mean? And so that's my secret 00:04:01.319 --> 00:04:04.659 that I can share later on with you. Oh my gosh, 00:04:04.659 --> 00:04:06.560 I love it. Well, now I'm intrigued because I'm 00:04:06.560 --> 00:04:09.520 like, I don't think you have five kids. Now I'm 00:04:09.520 --> 00:04:12.360 just trying to do so many, so much math in my 00:04:12.360 --> 00:04:16.279 brain over here. Well, as you look forward and 00:04:16.279 --> 00:04:18.579 you really think about, you know, you've had 00:04:18.579 --> 00:04:20.019 all these brands, you've made all these pivots, 00:04:20.079 --> 00:04:23.220 you've changed countries. And you're back in 00:04:23.220 --> 00:04:26.850 the States right now. What was a pivotal moment 00:04:26.850 --> 00:04:29.410 in your brand's journey, whether it's personal 00:04:29.410 --> 00:04:32.250 or all four businesses, that really defined where 00:04:32.250 --> 00:04:36.850 you are today? Five milestones. Oh, might as 00:04:36.850 --> 00:04:41.310 well tell us a story now. All right. So life 00:04:41.310 --> 00:04:44.730 is defined by milestones. And in order to get 00:04:44.730 --> 00:04:47.470 from where you're at now to where you want to 00:04:47.470 --> 00:04:50.470 be, I broke that down into a five -step framework. 00:04:50.910 --> 00:04:54.910 Five represents change. Fiverr presents a lot 00:04:54.910 --> 00:04:57.750 of different things for me in a personal way. 00:04:58.149 --> 00:05:02.310 And I also was going to turn 50. And so I thought, 00:05:02.350 --> 00:05:06.110 this is a great way for this company to be my 00:05:06.110 --> 00:05:09.709 next chapter. What do I want that to be? And 00:05:09.709 --> 00:05:13.129 I was able to tie it in with the brand by breaking 00:05:13.129 --> 00:05:16.410 down the framework to get from point A to point 00:05:16.410 --> 00:05:19.889 B, whether it's a personal transformation or 00:05:19.889 --> 00:05:23.870 a business transformation. in a five steps. That's 00:05:23.870 --> 00:05:27.689 amazing. That's absolutely incredible. And since 00:05:27.689 --> 00:05:29.550 you've done that, like what kind of transformations 00:05:29.550 --> 00:05:34.649 have you seen? So where my passion really lies, 00:05:34.790 --> 00:05:37.170 and I don't know, I've always loved like the 00:05:37.170 --> 00:05:40.170 underdog, or maybe it's as a mother, you're always 00:05:40.170 --> 00:05:43.209 trying to nurture, you know, the person that 00:05:43.209 --> 00:05:46.629 needs it most, so to speak. And so when I was 00:05:46.629 --> 00:05:50.149 chair and a certified mentor, where we mentored 00:05:50.149 --> 00:05:53.350 over a thousand individuals and businesses that 00:05:53.350 --> 00:05:57.089 year, I always found that the transformations 00:05:57.089 --> 00:06:02.269 that inspired me the most were those where perhaps 00:06:02.269 --> 00:06:06.310 someone was retiring or in that stage of retirement 00:06:06.310 --> 00:06:11.029 where they had found a passion and they didn't 00:06:11.029 --> 00:06:12.990 just want to sit around their homes, but they 00:06:12.990 --> 00:06:16.709 also wanted additional income, like a side income. 00:06:17.420 --> 00:06:19.800 And you can't even go to the farmer's market 00:06:19.800 --> 00:06:23.139 and sell your crafts if you're not a business, 00:06:23.279 --> 00:06:26.860 at least here in our city and county, you need 00:06:26.860 --> 00:06:30.839 to go through those steps. And when you're dealing 00:06:30.839 --> 00:06:34.720 with the baby boomer generation, well, you know, 00:06:34.740 --> 00:06:37.819 I learned how to code at 36, but technology is 00:06:37.819 --> 00:06:40.860 a lot more intimidating for them. So when you're 00:06:40.860 --> 00:06:45.519 able to help a person go from I don't even know 00:06:45.519 --> 00:06:48.540 where to start in the business. Three years later, 00:06:48.720 --> 00:06:52.360 asking them for advice on what apps they're using 00:06:52.360 --> 00:06:54.500 to document their videos and their processes 00:06:54.500 --> 00:06:58.399 on Instagram because they went from not understanding 00:06:58.399 --> 00:07:01.839 social media and a simple thing like a hashtag 00:07:01.839 --> 00:07:05.420 to being able to set up their own online store 00:07:05.420 --> 00:07:09.040 and Shopify and create engaging videos and campaigns 00:07:09.040 --> 00:07:14.839 to be able to turn that into income. That's absolutely 00:07:14.839 --> 00:07:18.160 incredible. So just giving them a new path in 00:07:18.160 --> 00:07:22.300 life, so to speak, versus just sitting at home. 00:07:23.120 --> 00:07:25.019 I don't even know if I have the capacity in my 00:07:25.019 --> 00:07:27.740 heart right now to retire because I want to go, 00:07:27.839 --> 00:07:32.519 go, go. And I think I meet lots of people who 00:07:32.519 --> 00:07:35.899 still have that energy, older than my parents, 00:07:35.939 --> 00:07:38.060 who still just want to go and live life. And 00:07:38.060 --> 00:07:39.959 I think that's a beautiful thing. And the fact 00:07:39.959 --> 00:07:41.779 that you empower them to do so is so perfect. 00:07:41.860 --> 00:07:44.720 I love it. Well, that's something my grandmother 00:07:44.720 --> 00:07:47.660 is still alive. She's 96 and she did not want 00:07:47.660 --> 00:07:49.819 to retire her. And when I ask her, what is the 00:07:49.819 --> 00:07:53.639 secret to life? She'll say, just always stay 00:07:53.639 --> 00:07:57.759 busy. And so if you planned it right and you've 00:07:57.759 --> 00:08:00.199 maybe worked your entire life and you're burnt 00:08:00.199 --> 00:08:03.399 out, maybe that's what's in retirement for you. 00:08:03.439 --> 00:08:05.959 But me that I've been an entrepreneur since 21, 00:08:06.120 --> 00:08:09.199 I'm very passionate about what I do. It's part 00:08:09.199 --> 00:08:13.610 of who I am. And maybe what changes is just the 00:08:13.610 --> 00:08:17.569 direction of how and who I help sometimes. And 00:08:17.569 --> 00:08:19.870 I think that being an entrepreneur is part of, 00:08:19.870 --> 00:08:24.410 you know, being adaptable and being able to pivot. 00:08:24.730 --> 00:08:28.290 So we'll see with AI coming in, I've got like 00:08:28.290 --> 00:08:31.509 the wheels turning. What are these next 10 years 00:08:31.509 --> 00:08:34.549 going to be like with these new technologies? 00:08:35.950 --> 00:08:38.509 And I think they're going to change our world 00:08:38.509 --> 00:08:40.889 in beautiful ways. I know there's a lot of negative 00:08:40.889 --> 00:08:43.389 Nancys out there, but I think it's going to change 00:08:43.389 --> 00:08:46.490 the world in really spectacular, beautiful ways. 00:08:46.549 --> 00:08:50.769 And to watch it unfold in real time, I'm really 00:08:50.769 --> 00:08:54.409 grateful. But I like change. Kind of live off 00:08:54.409 --> 00:09:00.110 of it. I've always loved change too. So my master's 00:09:00.110 --> 00:09:02.370 degree, when I moved back to the States in 2018, 00:09:03.100 --> 00:09:05.580 That wasn't quite as planned, right? Like I'd 00:09:05.580 --> 00:09:08.220 probably be moving back to Florida this year 00:09:08.220 --> 00:09:11.320 because my youngest is going off to college. 00:09:11.419 --> 00:09:14.519 And that's when we had considered moving back 00:09:14.519 --> 00:09:18.500 from overseas. But life happens. And it was the 00:09:18.500 --> 00:09:22.120 one time I wasn't prepared for that change. And 00:09:22.120 --> 00:09:24.860 I had always embraced change. I thrive on change. 00:09:24.980 --> 00:09:28.059 I love moving everything around because it just 00:09:28.059 --> 00:09:31.679 feels fresh and new. But that was a bit different 00:09:31.679 --> 00:09:34.120 because it was out of my control. It was unexpected. 00:09:34.519 --> 00:09:39.279 And I went back to school and I was going back 00:09:39.279 --> 00:09:42.519 for an MBA. I ended up with a master's in leadership. 00:09:43.019 --> 00:09:46.179 And when I say leadership, you're probably like, 00:09:46.299 --> 00:09:48.620 oh, you know, where are you looking to work? 00:09:49.879 --> 00:09:52.700 Organizational leadership. And I was able to 00:09:52.700 --> 00:09:58.259 use that as a change management. like degree 00:09:58.259 --> 00:10:01.179 so to speak and apply all of those principles 00:10:01.179 --> 00:10:05.620 to my own um adapting you know to change because 00:10:05.620 --> 00:10:08.120 it was easier to move overseas at 21 than it 00:10:08.120 --> 00:10:12.559 was to move back at 40 in my 40s you're not three 00:10:12.559 --> 00:10:17.340 kiddos like that's a lot that's a big move yes 00:10:17.340 --> 00:10:19.960 you're not just changing your life you're changing 00:10:19.960 --> 00:10:24.019 you know the entire family but yeah sometimes 00:10:24.019 --> 00:10:28.600 you have to you know, step back and reflect in 00:10:28.600 --> 00:10:31.620 order to make the best decisions for you and 00:10:31.620 --> 00:10:34.840 your family. So I do believe in reflection. That 00:10:34.840 --> 00:10:38.580 is step number five of my framework. And now 00:10:38.580 --> 00:10:40.460 that the children, I call them children, even 00:10:40.460 --> 00:10:42.340 though they're young adults, they've graduated. 00:10:42.860 --> 00:10:47.080 I'm asking them for feedback. They have broken 00:10:47.080 --> 00:10:50.080 glass ceilings in our family. So yes, I ask them 00:10:50.080 --> 00:10:53.080 for advice. I'm like, wow. How did you discover 00:10:53.080 --> 00:10:55.500 that? Like that would, you know, just didn't 00:10:55.500 --> 00:10:58.200 even cross my mind when I was in high school. 00:10:58.480 --> 00:11:03.639 But then I make sure to ask them, so did we make 00:11:03.639 --> 00:11:05.720 the right choice? Right. Because now it's a we 00:11:05.720 --> 00:11:10.100 looking back so that I'm at peace and they're 00:11:10.100 --> 00:11:12.879 at terms that everything worked out for the best. 00:11:14.440 --> 00:11:18.200 And then I always say, how could I have been? 00:11:18.909 --> 00:11:21.950 you know, a better parent or how can I be a better 00:11:21.950 --> 00:11:24.809 parent moving forward? Because now I'm in a support 00:11:24.809 --> 00:11:28.470 role. They're young adults, right? So I'm always 00:11:28.470 --> 00:11:32.509 asking them for feedback. They are. I love you 00:11:32.509 --> 00:11:35.889 call yours kids and our family, the siblings 00:11:35.889 --> 00:11:38.269 who are the same age as your kiddos, we still 00:11:38.269 --> 00:11:41.889 refer to as the babies. So don't worry. They're 00:11:41.889 --> 00:11:45.129 forever as all adults known as the babies. So 00:11:45.129 --> 00:11:49.889 at least your kids are kids. Well, the youngest 00:11:49.889 --> 00:11:52.190 just said prom, you know, and he's wearing the 00:11:52.190 --> 00:11:56.049 tuxedo and his date girlfriend's just spectacular. 00:11:56.289 --> 00:11:59.269 And you do want to call them babies. But then 00:11:59.269 --> 00:12:01.649 that may just slip out at the wrong moment. At 00:12:01.649 --> 00:12:05.289 the wrong time. But you just remember when they 00:12:05.289 --> 00:12:07.190 were babies. Like, I don't know what else to 00:12:07.190 --> 00:12:13.149 say. When I was graduating high school, I think 00:12:13.149 --> 00:12:17.600 one of my siblings was like three. So they were, 00:12:17.639 --> 00:12:20.580 they were just babies. It's fine. It's totally 00:12:20.580 --> 00:12:23.460 fine. All right. Getting back on subject here, 00:12:23.519 --> 00:12:26.379 because we all know that I can go off on 500 00:12:26.379 --> 00:12:29.720 tangents. Let's look towards the future. What 00:12:29.720 --> 00:12:31.700 are your long -term goals for expanding your 00:12:31.700 --> 00:12:37.500 brand's impact right now? So I am once again, 00:12:37.659 --> 00:12:40.360 remember the five milestones was approaching 00:12:40.360 --> 00:12:44.570 the fifties and I'm in a pivotal moment. And 00:12:44.570 --> 00:12:47.830 my children say it best. You no longer have to 00:12:47.830 --> 00:12:51.549 worry about all of us. This time is for you. 00:12:51.830 --> 00:12:54.409 And so I started exploring with that back in 00:12:54.409 --> 00:12:59.090 November. And I started writing a book because 00:12:59.090 --> 00:13:03.149 that's been on my list. My book right now is 00:13:03.149 --> 00:13:06.940 about 350 pages. So I think. that I really need 00:13:06.940 --> 00:13:09.700 to either break it in half and just accept the 00:13:09.700 --> 00:13:12.240 fact that that is getting published. And people 00:13:12.240 --> 00:13:14.019 say, well, why do you want to write a book? I 00:13:14.019 --> 00:13:16.980 think writing a book is a great way to not just 00:13:16.980 --> 00:13:20.279 leave a legacy, to be able to share some of that 00:13:20.279 --> 00:13:23.799 knowledge that perhaps other people can find 00:13:23.799 --> 00:13:27.580 helpful. But it also serves as me feeling that, 00:13:27.639 --> 00:13:32.000 you know, this is how I got to where I've been. 00:13:32.320 --> 00:13:36.200 And with that in mind, I had wanted... The book 00:13:36.200 --> 00:13:39.639 has helped me put the five milestones principle, 00:13:39.899 --> 00:13:44.179 which the framework comes after a lot of reflection 00:13:44.179 --> 00:13:47.779 on my own life stories, my personal inventory, 00:13:48.200 --> 00:13:50.980 where are my skills, how have I helped others, 00:13:51.139 --> 00:13:54.759 along with the education and the science behind 00:13:54.759 --> 00:13:58.259 the Master of Science degree. And it's been like 00:13:58.259 --> 00:14:03.039 peeling an onion for me. I'm getting that clarity, 00:14:03.220 --> 00:14:06.039 but what I really want to do moving forward is 00:14:06.039 --> 00:14:11.860 be able to help more people rather than so much 00:14:11.860 --> 00:14:15.059 one -on -one. And I do that often through training, 00:14:15.240 --> 00:14:18.360 through public speaking. But public speaking, 00:14:18.419 --> 00:14:23.340 for example, sometimes requires travel. So my 00:14:23.340 --> 00:14:26.580 youngest will be in college in May, and I have 00:14:26.580 --> 00:14:29.179 three different speaking opportunities. One is 00:14:29.179 --> 00:14:32.159 in Miami, which is back in the big city where 00:14:32.159 --> 00:14:34.919 I was raised, about six hours away. So I'm really 00:14:34.919 --> 00:14:39.320 excited that I'm opening myself up to other opportunities 00:14:39.320 --> 00:14:43.059 to see how I can continue to make a positive 00:14:43.059 --> 00:14:48.019 impact on others' lives and always focusing on 00:14:48.019 --> 00:14:52.210 helping them economically, right? whether it's 00:14:52.210 --> 00:14:55.389 through their business or self -employment. That's 00:14:55.389 --> 00:14:58.870 so incredible. I love everybody who comes on 00:14:58.870 --> 00:15:00.769 the show who has a book. So when it's published, 00:15:00.850 --> 00:15:04.070 you let me know. I will be first in line. It'll 00:15:04.070 --> 00:15:06.269 live in my handy dandy pile of books that's always 00:15:06.269 --> 00:15:10.169 within reach, literally. And I will talk about 00:15:10.169 --> 00:15:13.629 it all the time. I love it. So you just say the 00:15:13.629 --> 00:15:16.490 word and let us know when it's live and we will 00:15:16.490 --> 00:15:20.620 let the world know. Just do it. I can't wait. 00:15:20.759 --> 00:15:23.259 Thank you so much for that support. I did double 00:15:23.259 --> 00:15:26.379 down on my own podcast. I now have two episodes 00:15:26.379 --> 00:15:30.120 a week. Nice. And it's been a great way to just 00:15:30.120 --> 00:15:34.159 channel a lot of, you know, what I'm working 00:15:34.159 --> 00:15:37.820 on in the book. And we'll see what happens with 00:15:37.820 --> 00:15:40.679 the podcast as well. So these spaces are so wonderful. 00:15:41.389 --> 00:15:44.049 That's incredible. And I agree with you. I think 00:15:44.049 --> 00:15:47.250 being on podcasts, it does, it helps gain a lot 00:15:47.250 --> 00:15:50.149 of clarity on what people want, what people need, 00:15:50.289 --> 00:15:52.929 and just also being able to put those stories 00:15:52.929 --> 00:15:55.110 out into the world. Because a lot of times we 00:15:55.110 --> 00:15:59.950 think through talking and it's a powerful way 00:15:59.950 --> 00:16:03.730 to do so. It's a powerful medium. So as you're 00:16:03.730 --> 00:16:05.029 thinking about the book, you're thinking about 00:16:05.029 --> 00:16:07.850 speaking and really leaning into the podcast 00:16:07.850 --> 00:16:11.379 more. How will your marketing strategy adapt 00:16:11.379 --> 00:16:13.179 to support your brand's growth here in the future? 00:16:14.299 --> 00:16:16.600 Well, that's where I would need to come to an 00:16:16.600 --> 00:16:19.299 expert like you so that I could talk it through 00:16:19.299 --> 00:16:21.700 and be like, Orlando, am I on the right track, 00:16:21.879 --> 00:16:24.559 right? On the right track. As entrepreneurs, 00:16:24.960 --> 00:16:29.460 we wear so many different hats. And sometimes 00:16:29.460 --> 00:16:32.340 you need to understand the importance of collaborating 00:16:32.340 --> 00:16:36.980 with someone whose expertise is focused on one 00:16:36.980 --> 00:16:42.179 specific concept. And I haven't been on marketing 00:16:42.179 --> 00:16:45.299 and branding. I mean, I can walk someone through 00:16:45.299 --> 00:16:47.580 it and get them to think about it, but I would 00:16:47.580 --> 00:16:50.620 prefer to reach out to someone like you who is 00:16:50.620 --> 00:16:54.759 laser focused on that one specific thing. So 00:16:54.759 --> 00:16:58.980 yes, that's where I'm going. I do want my champagne 00:16:58.980 --> 00:17:05.440 flute. Oh, yes. Okay. So everyone, I have also 00:17:05.440 --> 00:17:08.500 been on Sheila's podcast. Five milestones. It 00:17:08.500 --> 00:17:11.220 was absolutely incredible. But we went through 00:17:11.220 --> 00:17:15.640 my flute process for how to write your website 00:17:15.640 --> 00:17:18.359 copy because I see a lot of rough websites out 00:17:18.359 --> 00:17:22.700 there in this world. And so there are ways intentionally 00:17:22.700 --> 00:17:26.559 to market yourself. Sheila and I can attest not 00:17:26.559 --> 00:17:29.980 everyone's way is the same way. YouTube University 00:17:29.980 --> 00:17:33.240 is great if it works for you, but it doesn't 00:17:33.240 --> 00:17:36.200 work for all people. I'm going to leave everybody 00:17:36.200 --> 00:17:39.500 with that little nugget. You have to know yourself. 00:17:39.680 --> 00:17:41.940 You have to know where clarity comes. And then 00:17:41.940 --> 00:17:44.680 you can make a strong strategy to move forward 00:17:44.680 --> 00:17:47.839 in a way that is in alignment with you. Unfortunately, 00:17:48.259 --> 00:17:51.660 most of the internet is not going to be in alignment 00:17:51.660 --> 00:17:56.180 with you. But it's also really important to have 00:17:56.180 --> 00:18:00.000 that niche and know who you want to serve. Because 00:18:00.000 --> 00:18:03.099 you can't please all of the people all of the 00:18:03.099 --> 00:18:07.059 time. It's really important, though, to just 00:18:07.059 --> 00:18:10.859 understand that no matter how well you want to 00:18:10.859 --> 00:18:14.880 do things, sometimes it is better to reach out 00:18:14.880 --> 00:18:18.259 to someone who is more experienced or perhaps 00:18:18.259 --> 00:18:21.099 has already walked that path. It'll save you 00:18:21.099 --> 00:18:24.099 time, money, and it'll be a lot more effective. 00:18:24.460 --> 00:18:27.539 So I even have for my podcast, I would have probably 00:18:27.539 --> 00:18:30.440 never launched the podcast if it wasn't because 00:18:30.440 --> 00:18:33.819 of my podcast coach. And now I am able to help. 00:18:34.220 --> 00:18:36.980 People with the technical part, we gave birth 00:18:36.980 --> 00:18:39.619 to a podcast yesterday. I'm helping someone give 00:18:39.619 --> 00:18:42.420 birth to a podcast on Tuesday. And these are 00:18:42.420 --> 00:18:45.279 people that want to do it, but rather than go 00:18:45.279 --> 00:18:47.359 through YouTube University, they'll say, you 00:18:47.359 --> 00:18:51.900 know, do it with me. And I will help them through 00:18:51.900 --> 00:18:54.960 the setup just so that they too can share their 00:18:54.960 --> 00:18:59.380 voice and walk through the strategy. But that's 00:18:59.380 --> 00:19:01.500 about as far as I get. You want more strategy 00:19:01.500 --> 00:19:05.220 with the podcast or? I will send you to a podcast 00:19:05.220 --> 00:19:09.400 coach. Right? Like it's really, you save so much 00:19:09.400 --> 00:19:14.779 money if you pay the uh -oh tax up front. That's 00:19:14.779 --> 00:19:16.920 how I usually refer to it. So you can keep trying, 00:19:16.980 --> 00:19:18.480 keep trying, spinning, spinning, spinning in 00:19:18.480 --> 00:19:22.180 a circle until finally you fall down because 00:19:22.180 --> 00:19:24.299 you're dizzy and then you have to get back up. 00:19:25.420 --> 00:19:27.339 Meanwhile, there's probably about five coaches 00:19:27.339 --> 00:19:29.059 around you just watching you to see which way 00:19:29.059 --> 00:19:31.839 you're going to fall. Because at the end of the 00:19:31.839 --> 00:19:33.140 day, you have to make that choice for yourself. 00:19:33.839 --> 00:19:39.140 And choosing to spin is a choice. Yes, even here 00:19:39.140 --> 00:19:41.779 as a business consultant, helping people start 00:19:41.779 --> 00:19:45.539 their businesses. I've seen people working as 00:19:45.539 --> 00:19:51.119 consultants and maybe two, three years in business. 00:19:51.900 --> 00:19:56.539 And perhaps they forgot to get these business 00:19:56.539 --> 00:19:58.500 tax receipts. I'm like, well, you're illegally 00:19:58.500 --> 00:20:03.160 operating. if you skip that simple step right 00:20:03.160 --> 00:20:06.460 and sometimes you may incur in fines and so forth 00:20:06.460 --> 00:20:11.440 and they didn't think you know to consult with 00:20:11.440 --> 00:20:13.819 someone they just thought well i'll ask my facebook 00:20:13.819 --> 00:20:16.220 group right where you know anyone that goes in 00:20:16.220 --> 00:20:19.079 a facebook they'll say well what do i do or even 00:20:19.079 --> 00:20:23.119 with these um oh lord with you know there was 00:20:23.119 --> 00:20:27.140 this new one time that you have to um declare 00:20:27.140 --> 00:20:32.700 who the beneficiaries financially are. And I 00:20:32.700 --> 00:20:35.039 go into some of these Facebook groups, for example, 00:20:35.119 --> 00:20:38.119 and you had people complaining, well, I didn't 00:20:38.119 --> 00:20:41.019 hear about that. So first question is, well, 00:20:41.119 --> 00:20:44.420 where are you getting your information from? 00:20:44.680 --> 00:20:48.059 Because this had been shared and shared and shared. 00:20:48.259 --> 00:20:51.480 So if you didn't hear about that, it's time to 00:20:51.480 --> 00:20:53.559 reflect and think, what else haven't I heard 00:20:53.559 --> 00:20:56.250 about? Maybe you're not even properly. you know, 00:20:56.250 --> 00:20:59.789 legally established if you weren't getting any 00:20:59.789 --> 00:21:02.130 of these notifications, or perhaps you don't 00:21:02.130 --> 00:21:07.549 have an accountant or a bookkeeper. But, you 00:21:07.549 --> 00:21:09.829 know, from someone in my spot, I mean, I just 00:21:09.829 --> 00:21:12.630 kept seeing it. I shared it on my LinkedIn very 00:21:12.630 --> 00:21:16.789 often. I saw the cities, the counties, you know, 00:21:16.789 --> 00:21:18.450 it was all over the place. So I'm wondering, 00:21:18.490 --> 00:21:25.599 did she just rely on Facebook? So it's your responsibility 00:21:25.599 --> 00:21:28.660 if you're going to do it all on your own to also 00:21:28.660 --> 00:21:31.559 make sure that you're always compliant. And it 00:21:31.559 --> 00:21:34.880 could also mean being on top of trends or new 00:21:34.880 --> 00:21:38.480 technologies because all that changes. So it's 00:21:38.480 --> 00:21:44.420 a lot to take on by yourself. I agree. You need 00:21:44.420 --> 00:21:46.440 a team. Even if they're not employees, you need 00:21:46.440 --> 00:21:50.059 a team, a board of directors. in your mind, if 00:21:50.059 --> 00:21:51.839 you will, but you need a team to help you push 00:21:51.839 --> 00:21:55.779 through. And you need someone like Sheila who 00:21:55.779 --> 00:21:57.779 can coach you. You need someone like me who can 00:21:57.779 --> 00:21:59.720 get things in alignment and get you the right 00:21:59.720 --> 00:22:03.859 path forward. And you need an accountant, unless 00:22:03.859 --> 00:22:05.819 you are an accountant. But even then, I'd say 00:22:05.819 --> 00:22:09.859 you still need an accountant. Double check, checks 00:22:09.859 --> 00:22:13.240 and balances. There are people that you need 00:22:13.240 --> 00:22:18.200 in your orbit to help you grow. And it's really 00:22:18.200 --> 00:22:21.000 hard to do it alone. It's so hard to do it alone. 00:22:21.119 --> 00:22:26.940 So just choose not to do that. That simple. All 00:22:26.940 --> 00:22:28.619 right, Sheila, I got two fun questions for you. 00:22:29.440 --> 00:22:33.940 Okay? You know, in all seriousness aside, I ask 00:22:33.940 --> 00:22:36.640 these of everyone, and I need to know, what does 00:22:36.640 --> 00:22:39.519 a day living a luxurious life look like for you? 00:22:42.059 --> 00:22:45.559 Depends on the decade. But right now, it involves... 00:22:46.500 --> 00:22:49.819 luxury travel. I'm going from like going to Disney 00:22:49.819 --> 00:22:52.619 with the five kiddos. And yesterday at the chamber 00:22:52.619 --> 00:22:56.960 of commerce, I met a travel advisor and it was 00:22:56.960 --> 00:22:59.640 like a calling. She sat in front of me with this 00:22:59.640 --> 00:23:04.319 romantic luxury getaways. So she had me at hello. 00:23:04.400 --> 00:23:06.559 And I thought, you know, I don't even need to 00:23:06.559 --> 00:23:09.759 plan this vacation because I know how the travel 00:23:09.759 --> 00:23:11.700 agents work. They earn the commission anyway. 00:23:12.400 --> 00:23:15.380 From the different suppliers. And so I was like, 00:23:15.420 --> 00:23:18.839 you've got yourself a client. Can we look at 00:23:18.839 --> 00:23:24.059 Greece and Alaska? So that right now is where 00:23:24.059 --> 00:23:28.039 I'm at. I'm also thinking retaking a hot air 00:23:28.039 --> 00:23:30.400 balloon. I had wanted to do that in Sedona with 00:23:30.400 --> 00:23:34.880 some champagne, but I want to, you know, like 00:23:34.880 --> 00:23:39.299 I've been married 30 years almost to my. sweetheart 00:23:39.299 --> 00:23:41.920 he's partner of our first company and i think 00:23:41.920 --> 00:23:46.299 it's a time to also um nurture the relationship 00:23:46.299 --> 00:23:51.279 like two kids together so that's what it looks 00:23:51.279 --> 00:23:54.900 like right now would be some luxury travel where 00:23:54.900 --> 00:23:59.579 i don't have to worry about planning it and babysitters 00:23:59.579 --> 00:24:08.099 and kids food and activities and Oh, that sounds 00:24:08.099 --> 00:24:14.059 nice. I'm a long ways away from that, but I guess 00:24:14.059 --> 00:24:16.200 in my season, I'm just really grateful. Whenever 00:24:16.200 --> 00:24:19.500 I ask Grayson, we have this question we always 00:24:19.500 --> 00:24:22.109 ask. why do you love me? Like just trying to 00:24:22.109 --> 00:24:24.369 think of things that are different every single 00:24:24.369 --> 00:24:26.210 time. We have a lot of conversations. I have 00:24:26.210 --> 00:24:29.109 like kid conversation cards next to me. And he 00:24:29.109 --> 00:24:31.450 always goes, mom, you take me on the best vacations. 00:24:31.450 --> 00:24:33.329 Like you really think them through. And I'm like, 00:24:33.369 --> 00:24:36.150 man, can't wait till somebody can think them 00:24:36.150 --> 00:24:41.769 through for me. But I, I will be watching you 00:24:41.769 --> 00:24:44.490 from the ground in Sedona. But if you go to Sedona 00:24:44.490 --> 00:24:47.150 and take that hot air balloon ride. There's also 00:24:47.150 --> 00:24:50.970 this really cool zip lining park not too far 00:24:50.970 --> 00:24:53.789 from Sedona. And it's over a wildlife refuge. 00:24:54.130 --> 00:24:56.269 Like it's really cool. So you should do that 00:24:56.269 --> 00:24:58.009 and then go visit Jerusalem because that's also 00:24:58.009 --> 00:25:00.309 a really cool place. Might have just told you 00:25:00.309 --> 00:25:02.750 that I grew up in Arizona without saying I grew 00:25:02.750 --> 00:25:05.809 up in Arizona. So I love it. Sedona is one of 00:25:05.809 --> 00:25:07.609 my favorite places in the world. It's absolutely 00:25:07.609 --> 00:25:10.670 amazing. Now that this has become a travel ad 00:25:10.670 --> 00:25:12.809 for everybody, also visit Slide Rock if you go 00:25:12.809 --> 00:25:17.049 to Sedona. Okay, travel ad over. But last question 00:25:17.049 --> 00:25:20.269 for you. In one word, what is your primary motivation 00:25:20.269 --> 00:25:28.069 in business? Purpose. Why? Because it's what 00:25:28.069 --> 00:25:29.809 motivates you when you don't want to get out 00:25:29.809 --> 00:25:33.950 of your bed. If you have your why, your reason, 00:25:34.089 --> 00:25:38.079 and it gives you purpose. then it's not work. 00:25:39.180 --> 00:25:41.940 That's incredible. Well, Sheila, where can they 00:25:41.940 --> 00:25:45.099 find you if they want to connect with you? My 00:25:45.099 --> 00:25:51.359 website is Sheila Slick, S L I C K .com. And 00:25:51.359 --> 00:25:56.599 since this is a podcast, you can tune in to milestone 00:25:56.599 --> 00:26:00.539 moments in business and leadership and tune in 00:26:00.539 --> 00:26:04.359 so that you can, well, hear your interview along 00:26:04.359 --> 00:26:08.079 with other. entrepreneurs and leaders that are 00:26:08.079 --> 00:26:11.900 making an impact. I absolutely love it. Well, 00:26:11.940 --> 00:26:13.960 thank you again for being on the show. It was 00:26:13.960 --> 00:26:17.099 such a joy to have you here, just meet you and 00:26:17.099 --> 00:26:19.039 get to know you in these last few weeks. And 00:26:19.039 --> 00:26:21.619 I'm really grateful you took some time out of 00:26:21.619 --> 00:26:24.400 your day to make this happen. So everyone have 00:26:24.400 --> 00:26:27.859 a beautiful weekend and we look forward to hearing 00:26:27.859 --> 00:26:30.799 how you also are taking luck's leaps in your 00:26:30.799 --> 00:26:33.619 world. And we'll see you next time. Bye everyone.