WEBVTT

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Welcome to Milestone Moments, the show where

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we explore the journeys that lead to success.

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I'm Sheila Slick, your host and founder of Five

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Milestones. In every episode, we will bring you

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insights from the minds of entrepreneurs, leaders

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and experts who will share not just their expertise,

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but the milestone moments that have reshaped

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their journeys and led to significant achievements.

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So if you're looking for motivation, you're in

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the right place. Subscribe now and discover the

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milestones that mark the path to success. Welcome

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to another episode of Milestone Moments in Business

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and Leadership. I'm Sheila Slick, your host.

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And today, my special guest is Sandra Myers.

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Sandra has been a luxury matchmaker for nearly

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30 years, and she is the president and co -founder

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of Select Date Society. Select Date Society has

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been featured in Forbes, Cosmopolitan, The New

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York Times, The Wall Street Journal, and Good

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Morning America, among others. Last year, Select

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Date Society ranked 639th on the Inc. 5000 list,

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establishing them as the premier matchmaking

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firm for millionaires and billionaires worldwide.

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Welcome to the show, Sandra. Well, thank you

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for having me, Sheila. And congratulations on

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almost 30 years. of being in this business. Can

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you share with me how you got to doing what you

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do today? Yeah, I mean, I actually didn't even

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know this was a career and I was actually selling

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long distance down in Miami, Fort Lauderdale

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for 25 cents a minute. That's what we used to

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pay by the minute for long distance. And I just

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started setting up people because, you know,

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you had to talk to all the front end people.

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You had to get to know people to get to the person

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that made the decisions. And while I loved connecting

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people, so it was just something I was doing

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beforehand. And then when I found out that it's

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just lunch, their recruiter reached out to me

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and said, listen, it's just lunch to come to

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Miami. They're looking for people to be matchmakers.

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I was like, oh, sign me up. So I met with Andrea

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McGinty. who started Just Lunch back in 1992.

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And that's where my career began. I started there

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in 96 and was with them for over 20 years. After

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nearly 30 years in the luxury matchmaking industry,

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what fundamental shift in relationship dynamics

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have you observed amongst the individuals that

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you serve? Well, I think probably the biggest

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shift is that The women are the higher earners

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than the men a lot of the times. And most of

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the women that are coming to us, their biggest

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challenge is that because of how much they make

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or how successful they've done, that they're

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finding it hard finding a relationship where

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they don't feel that the men are intimidated

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by the incomes that they earn. So that's been

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a huge shift in the last 30 years. Because typically

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it used to be the C -suite exhausts were all

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the men. And they were the people that were hiring

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us because they wanted, you know, the women to

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be vetted so that they were not, they didn't

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want women that were looking for them to provide

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them a lifestyle. So now it's kind of the reverse.

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Now the women are making sure that they want

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a highly vetted person that we background check,

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that we've interviewed, that we've asked the

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right questions to. So that if they put themselves

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out there and put their heart on the line, this

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is someone that they can truly consider without

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the worry of the rest of it. And that's kind

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of where we found our niche market was because

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of this actual changing shift in the dynamics

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of matchmaking. I'm still listening. It's almost

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like I want you to repeat because you caught

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me so off guard. I thought you were going to

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say, well. You know, it shifted because of technology

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and we're different, but you just blew me away.

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So can we just repeat that, that the women? Yeah.

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I love that. Well, I think that the women have

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been ignored in the matchmaking industry as the

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client. I think that the heavyweight and most

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services really focus on the men. the opposite

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not that we don't work with men because we do

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have male clients but we work with a very limited

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clientele so we pick and choose like who's really

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here with the intention to find their person

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and that's their end goal and that's what is

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a priority for them in this moment in time we

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don't really want to work with somebody that

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they're kind of dating if something happens it

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happens like we want the serious client that

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genuinely They're ready. They've done the work

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on themselves. They know what they want. They

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can be clear about it so that we can be effective.

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So what was a pivotal business decision that

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helped catalyze your growth that took you from

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being a boutique matchmaking service to a recognized

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industry leader? I think it's when you, and this

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is going to sound so mundane, but I think when

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we took the money off the table. And stop worrying

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about the money. And Amber and I decided, you

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know, we're going to run this firm with that

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set aside. If we could do this and didn't have

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to worry about the money, how would we run the

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firm? And how would we best serve the client?

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And how would we get the results as quickly as

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possible? If we didn't, if we took that piece

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out of the equation. And that's exactly what

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we did. And we went from trying to get. a hundreds

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of clients, you know, you know, not a year, but

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like working with hundreds of people and expanding

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our team and growing. And, you know, the typical

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growth of a company, you know, you start and

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you grow and you expand and you franchise. And

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we did the opposite. We went from being bigger

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to smaller, to smaller, to smallest. And that's

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where we stand right now. And honestly, it's

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the most rewarding work of my 30 year career.

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Because, you know, these people, they're like

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family to you and you get the results because

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you know them so well that the matchmaking piece

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actually becomes easier. So perhaps your market,

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not your market, but the people you serve is

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smaller, smaller. You cater to millionaires and

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to billionaires. And so with that in mind, you

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also. You could probably tell us some of the

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things that you do differently than just perhaps

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someone that's wanting to swipe through an app.

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I'm not very familiar with the apps about this,

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right? So if you want to give me some insights

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on how it works in case anyone wants to learn

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more about your service. I think the confidentiality

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piece is the highest priority for our clients.

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you know, for them to put themselves out there

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online and exposing themselves. Because a lot

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of times you have to remember, you know, the

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thing that they really are trying to do at the

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highest level is that somebody is wanting to

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be with them for them, not for what they have.

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So when we're interviewing, you know, potential

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candidates for clients, they don't know anything

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about the person that we're representing. So

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they're blindly, we're interviewing them for

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what they want. And if it matches our client,

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great. If it doesn't, we move on. So rather than

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dangling the carrot, which most services, that's

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usually the way you do it, to entice the person

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to meet your client. Well, I've got this beautiful

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woman and da -da -da -da, and you go on and on.

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We don't do that. We just say we're working with

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somebody we want to see if you're a vet, so we'd

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love to interview you and find out what you want.

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Which actually, has worked really well for us

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because then we're dealing with true honest information

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and we know if nothing's being angled to what

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has been told to them you know because if i tell

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you oh this guy he's amazing he's great and he's

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got two houses and you know what he loves skiing

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he loves this and then when i interview you back

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you're gonna be like oh i love skiing oh i love

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this and then you go out on the date and the

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guy asks you so you're a what level skier are

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you Oh, I don't know. I mean, I've never been.

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I would go. It's that kind of thing. We don't

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want our clients to have to. We want them to

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meet people that are actually great for them.

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That the only thing left to hit is the chemistry.

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So we're going to go out all the first dates.

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We're going to do all this stuff that our clients

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don't want to do. So we protect their heart.

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And then they go out on the date that we found

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for them. We may have interviewed 10 to 15 people

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before we bring one to the table. And that's

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the beauty of this is just putting them in a

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position to win because their heart in their

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pocket is protected. So do you serve just South

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Florida or do you serve nationwide, worldwide?

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We're worldwide. But, you know, our big markets,

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you know, are California and New York, Florida.

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You know, we have clients in Canada, Australia.

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So it's not, we can recruit for anybody, anywhere.

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It's not where you are. It's not who you are.

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It's not how much money you have. It's, are we

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able to facilitate what you're asking us for?

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And are we able to do it with absolute confidence?

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When that all comes together, then we'll offer

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a membership. But if we don't feel good about

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it, you know, honestly, we do refer. potential

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clients to other matchmakers. You know, if I

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know somebody really just wants a Hasidic Jew

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and that's, well, we may not be as well equipped

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as somebody that just works with Jewish clients.

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Or on another front, you know, if somebody is

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looking for, you know, a very sports -minded

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person and we know, like, oh, we know a matchmaker

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in your neck of the woods that's local. Because

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they're not looking for somebody all over the

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country. They want somebody specifically in Boston

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or specifically in Texas. So we try to be mindful

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of, like, are we the best ones to do this? And

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if not, we're going to pass it along to the matchmakers

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who are. So do you leverage technology to come

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up with the matches? Or is it more the human

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touch because you have a smaller client base?

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Yeah, so that's a really good question. And I

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love technology. I'm the first one to be on it.

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I just went to an AI conference here locally

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because I just find it fascinating. But in the

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same token, I use technology where I feel it's

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helpful. You cannot put people to paper. Somebody

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on paper could sound amazing. And I'm sure you've

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heard stories. Or even yourself, somebody's told

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you about somebody and you're like, oh my God,

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this is going to be a great date, right? Then

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you go on the date and you're like, wow, this

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is not fun. He's not as interesting as I thought.

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I created this idea of him in my head. And yet

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when we're in front of each other, it's landing

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really flat. So when it comes to what we do,

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instincts and experience are our best guide.

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And that's what we go off of. So when we're telling

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a client why we're going to move forward with

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the day, it's not going to be because, oh, they

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ski and they do this and they do that. It's going

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to be when we met with him, this is what he said.

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And it was so on target with what we were talking

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about. So we're going to really delve into the

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qualities that most people don't think about,

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which are the things that bond us most. And no

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computer, no algorithm is going to be able to

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do that. Perhaps there's someone out there in

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the audience today that is divorced or looking,

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you know, for their next person. What advice

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would you give to them? Well, I think you have

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to actively be doing something to get good at

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it. So my advice is like, put your toe in the

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water, you know, let your friends know that you're

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single and that you're ready to meet people.

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You know, when you meet people out, you know,

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let them know you're single. I think stating

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it and I'm a firm believer of what you speak

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is what becomes your existence. And I manifest

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things all the time and I'm not a woo type person

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at all, but I've just seen it work. What you

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speak is what comes to you. So you want to do

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that. And you know what? I don't think that going

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on apps and everything is a bad thing. if you

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can like do your due diligence and try to get

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as much information about the person on the front

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end look them up look at their social media you

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know try to get a good feeling of who you're

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meeting and then maybe meet them doing something

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that you have in common so rather than going

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out on a typical date that could be really awkward

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for somebody just getting back into dating like

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if you both like golf go call do you know do

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a half a course I don't know I think that's 18

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holes Or nine holes. I don't even know. I'm not

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a golfer. Or go play pickleball or tennis. Or

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just do an activity where you can go grab a drink

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afterwards or something if it's going well. And

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if it's not, you can kind of disengage without

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feeling inappropriate. So I do have another question

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for you. With your boutique or your firm, do

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you also provide background checks? Because I'm

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assuming that if someone just goes online or

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uses just maybe an app, I don't know where the

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background check, like how that works. You're

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supposed to, you know, stranger danger, so to

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speak. That's what you teach for teachers. You

00:14:55.139 --> 00:14:59.580
know, like, does using a service like your firm

00:14:59.580 --> 00:15:03.419
make it safer for a person rather than just randomly

00:15:03.419 --> 00:15:09.379
swiping? Yeah, I mean. We do our due diligence.

00:15:09.440 --> 00:15:12.220
We do run background checks. We do, you know,

00:15:12.220 --> 00:15:14.159
we're checking your social media. We're looking

00:15:14.159 --> 00:15:16.960
at all what's on, you know, my husband's a private

00:15:16.960 --> 00:15:19.019
investigator. There's a lot of things you can

00:15:19.019 --> 00:15:21.139
find out about people that are actually in public,

00:15:21.240 --> 00:15:25.120
in the public domain. But it takes a little energy

00:15:25.120 --> 00:15:28.539
and time and effort. But yeah, of course. And

00:15:28.539 --> 00:15:31.620
you have to realize that these, most of the people

00:15:31.620 --> 00:15:34.559
that we're connecting our clients to are working.

00:15:35.120 --> 00:15:38.080
For companies, we can see their background. We

00:15:38.080 --> 00:15:42.100
can check their history. And we'll know if they

00:15:42.100 --> 00:15:45.480
have had any criminal backgrounds or liens or,

00:15:45.539 --> 00:15:47.720
you know, it shows us all that. It's a public

00:15:47.720 --> 00:15:52.879
data check. So, yeah, knock on wood, we haven't

00:15:52.879 --> 00:15:58.139
had an issue at all. But again, most people that

00:15:58.139 --> 00:16:01.299
are looking to deceive, they're usually not going

00:16:01.299 --> 00:16:04.690
to want to work with us. Well, especially with

00:16:04.690 --> 00:16:06.549
your husband being a private investigator, you

00:16:06.549 --> 00:16:13.309
have double. That's wonderful. Well, where can

00:16:13.309 --> 00:16:18.529
my audience find you online? So they can go to

00:16:18.529 --> 00:16:22.129
SelectAidSociety .com. And that's the easiest

00:16:22.129 --> 00:16:24.769
way to find us. Or we have a Facebook page. We're

00:16:24.769 --> 00:16:28.129
on LinkedIn. We're on, you know, all the social

00:16:28.129 --> 00:16:31.269
media. And you can reach out to us. There's an

00:16:31.269 --> 00:16:34.190
inquiry form online. And even if you just want

00:16:34.190 --> 00:16:37.169
to talk to us or want to just be a member in

00:16:37.169 --> 00:16:40.049
our network to be considered for a match, you

00:16:40.049 --> 00:16:42.049
can go in and go to the inquiry form, put your

00:16:42.049 --> 00:16:44.909
information in, and just make us aware that you're

00:16:44.909 --> 00:16:46.750
not looking for representation. You're just looking

00:16:46.750 --> 00:16:50.750
to be, you know, in our network. Wonderful. So

00:16:50.750 --> 00:16:54.370
what is your next step, Sandra? Or your next

00:16:54.370 --> 00:16:56.809
milestone, not your next step, your next milestone.

00:16:57.490 --> 00:16:59.889
Yeah, my next milestone is to get my book done.

00:17:00.529 --> 00:17:02.490
I've been working on it for a couple of years.

00:17:02.590 --> 00:17:06.410
I just need to get it done. It's one of those

00:17:06.410 --> 00:17:09.589
things that you know it so well that it's not

00:17:09.589 --> 00:17:12.569
as interesting to you as it would be to somebody

00:17:12.569 --> 00:17:15.109
else. But I know that it really would help a

00:17:15.109 --> 00:17:17.069
lot of people, especially people that haven't

00:17:17.069 --> 00:17:21.609
dated in a long time. It's basically how to master

00:17:21.609 --> 00:17:25.130
going on a first date and understanding where

00:17:25.130 --> 00:17:27.789
the pitfalls are, where the things that could...

00:17:28.059 --> 00:17:30.920
either enhance the date or throw it off the cliff

00:17:30.920 --> 00:17:33.940
and how to avoid those situations and how to

00:17:33.940 --> 00:17:38.180
keep from taking the little spark and fire that's

00:17:38.180 --> 00:17:40.799
there and how to keep from dousing it with a

00:17:40.799 --> 00:17:43.259
whole huge bucket of water because you go down

00:17:43.259 --> 00:17:46.180
the wrong road of conversation. So it's just

00:17:46.180 --> 00:17:49.160
a really quick guide of how to do it well so

00:17:49.160 --> 00:17:51.380
that you can confidently walk into a first date

00:17:51.380 --> 00:17:53.880
whether you've been dating for 10 years or you're

00:17:53.880 --> 00:17:57.240
just getting back out there. Well, I look forward

00:17:57.240 --> 00:17:59.400
to having you back once you're ready to launch

00:17:59.400 --> 00:18:03.500
your book. Yeah, definitely. Thank you for joining

00:18:03.500 --> 00:18:06.900
me today. Well, thanks, Jill. I appreciate it.

00:18:07.319 --> 00:18:10.799
And thank you all for tuning in to another episode

00:18:10.799 --> 00:18:13.539
of Milestone Moments in Business and Leadership.

00:18:13.900 --> 00:18:15.180
Until next time.
