Welcome to Milestone Moments, the show where
we explore the journeys that lead to success.
I'm Sheila Slick, your host and founder of Five
Milestones. In every episode, we will bring you
insights from the minds of entrepreneurs, leaders
and experts who will share not just their expertise,
but the milestone moments that have reshaped
their journeys and led to significant achievements.
So if you're looking for motivation, you're in
the right place. Subscribe now and discover the
milestones that mark the path to success. Welcome
to another episode of Milestone Moments in Business
and Leadership. I'm Sheila Slick, your host.
And today, my special guest is Reland Logan.
As a visionary brand strategist, Reland specializes
in catapulting women -owned consulting agencies
to the pinnacle of success through the brand
extraordinary method. Her strategic insight and
unique approach help businesses shatter glass
ceilings and attract champagne clientele, turning
aspirations into achievements with unmatched
impact and efficiency. So let's get ready to
elevate your brand with the architect of brand
innovation and luxury client acquisition, Reland
Logan. Welcome to the show. Thank you for having
me, Sheila. I'm so excited to be here. I'm really
excited to have a conversation with you again
today. I absolutely enjoyed meeting you last
time we spoke. And what I learned was that you've
helped a lot of women -owned consulting agencies.
go from promising the powerhouse. What was that
turning point in your journey that led you to
create the brand extraordinary method? I think,
you know, there's the actual turning point, but
there is just a little bit in the past that we
have to understand about me. So I'm the oldest
of six. Majority of us are girls. And our dad
just, we weren't really raised to be little girls
who would sit there, be quiet and like. play
and be happy, we were really put in front of
a lot of powerhouse women, whether it was judges
or CEOs or our own moms, for example. Our dad
put us in front of a lot of incredible women
and said, look, you can do this. You can do this.
And so as I got older, I started to notice that
the rest of the world doesn't operate that way.
That was a kick to the stomach. But it took me
a little bit of shifting through my 20s to say,
I think my dad was right. And moving into just
being more of an adult and just seeing how the
world was operating. So last year, for anybody
who's watching this in the far, far future, it's
currently 2025. And we were, I flew to California
to do a brand shoot. And it was my brand shoot.
And it was a day after the election. So beyond
politics, for me, it was just watching a woman
go out there, put herself out there and get knocked
down again. And I was just over it. So I am in
legitimately a ball gown on the beach drinking
champagne. And I'm surrounded by all these incredible
women. And I just look at everybody and go, I'm
over it. And they're like, you're over what?
And I was like, I'm over women's messaging getting
smothered. Like, I'm tired of still having to
break glass ceilings at this point in my life.
I'm going to help women do this. So that November,
I did what I refer to as turtle shelling, where
I retreat into my shell and I really fine -tuned
and hunkered out that brand extraordinary method.
I put my whole soul into it from start to finish.
And I decided to create my own podcast, The Luck
Sleep, and I just went for it. So the end of
2024, I threw all my chips on the table and said,
we're doing it. And that has been a game changer.
So have you been in branding, marketing your
entire life? I know that you mentioned your dad.
And I think if I remember correctly, he's military.
So you could have gone, you know, through a different
career path. I was supposed to be an attorney.
Sheila, I was supposed to be an attorney. Don't
you know? No, I have not been in brand and marketing
my whole life. My dad actually, I wanted to be
a child psychiatrist. And in high school, I was
voted most likely to be famous. So I am probably
somewhat famous from a brand and marketing perspective.
I'm clearly not a child psychiatrist. So me and
my dad got into it one year. because I didn't
want to be an attorney like he is. And I decided
I was going to go to art school instead if I
was paying for my own college. So I went to school
for fashion marketing. I worked in the fashion
industry for quite a chunk of time. Somehow got
sucked into staffing. We had a whole pandemic.
Don't know if anybody remembers that. And I lost
my job like a week before my 30th birthday. And
instead of staying on hold with unemployment,
I just decided I was going to start a marketing
agency. I'm a bold one as I'm saying these things
out loud. I love it because it just shows, right,
how life can pivot and sometimes due to unexpected
circumstances, because that's what COVID was.
But it sounds like it led you to your passion,
to your next chapter. Did it did. And it's been
amazing. So back to the beach, back to the gown
and the champagne. The phrase champagne clientele,
where that concept was born, is very bold and
it's also intriguing. So I'd love to know what
it really means and what is that biggest mindset
shift that business owners need to make to start
attracting those top tier clients. Oh my gosh,
I wish I could whip out a whiteboard right now.
I'm not going to do that. But champagne clientele
are those dream clients. They're willing to pay
your prices. They want to solve a very specific
problem, and they want it done well. And champagne
clients, I always refer to the term of like,
they have champagne problems. So they're not
like trying to dig themselves out of the weeds.
They're not looking for an order taker. They're
looking for somebody who wants to be alongside
them as a strategic vision because they want
to stay in their genius zone. Champagne clients
are the people who rave about you, are excited
to work with you. They don't have to necessarily
have a ton of money, but it is a mindset within
them that says, Hey, I know that I need to stay
on my path and you can help me accelerate that
path. So like walk alongside me and use your
genius zone to help impact my genius zone. Whereas
I like to think of things as a pyramid. Is that
a good pyramid for anybody who's watching this?
And as a pyramid and, you know, most of us are
fighting for the bottom of that pyramid. We're
like, hey, you know. keep saying all the same
things as everybody else and like if you keep
throwing spaghetti at the wall and send a hundred
million LinkedIn messages like I can get you
20 booked meetings this month yet no stop please
stop like it's just contributing to the noise
and so champagne clientele they're they're above
that noise they're above that they're like yeah
but that seems They're the type of people who
are going to be alongside you in that way of
being like, no, I just want this one thing done.
I don't want you to do everything for me. I don't
that all that is handled. I have this one problem
and I recognize this one problem can take me
to the next level if it's solved. And so champagne
clientele, they're the ones you want to kick
it with and drink champagne with and get the
job done. So for someone that's ready to level
up, but perhaps is feeling stuck in that I'm
not good enough zone, what would be one branding
move that they can make today to start positioning
themselves as a market leader? Go to your homepage
on your website, okay? I have been on a tangent
about this, and I want you to think about two
different types of restaurants. I want you to
think of a buffet where you pick up a plate and
you put everything on that plate. Or think of
being at a really nice restaurant that has a
tasting menu experience. All right. Two vastly
different places. Lots of food. Two vastly different
places. Two different bills at the end of the
night, too, if we're being quite frank with each
other. You want to be the tasting menu for your
website. So what I want you to do is I want you
to go and look top to bottom on just your homepage
to start. And I want you to look at it. And I'm
going to acronym for all of you real quick. So
if you have a piece of paper, write down the
word flute going up and down. And I want you
to look at the very start of your website. And
I want you to say, is this tapping into the feeling
of either pain or pleasure? Okay. Is it what
your ideal client has pain around? Or is it something
that your ideal client is pining over, like really
wants in their life? If it is talking about you,
cut it out, okay? Because you got to get real
clear about the person who's reading it. You
don't need to get clear about you. You need to
get clear about the person who's reading it.
Then you want to L, for my friends who really
like order, you want to leverage. what that feeling
of pain or pleasure is. We want to really start
to amplify that, agitate the pain if that's what
you need to do. You need to dig in and start
to show people that you understand their problem
better than they do because the reality is, the
reality is if you can prove to somebody that
you understand their pain better than they do,
then you are going to be able to close that sale
faster and people are going to start hopping
on calls not to validate if you're real or not.
but to actually say, I know you can help me.
Two different conversations, champagne clientele,
they're looking for the person who can help them.
And then as we keep going, we want to also, let's
spell flute in my head here, you, we want to
show that we understand and can uncover real
strong data points. All right, y 'all, like you
need, well, sorry, understand. and amplify what
it is that they really want. So at this point,
we've done a lot of emotion. We're like, hey,
listen, I feel your pain. I understand your pain.
No, really, like it sucks. Like your whole life
is upending because this one thing is keeping
you stuck. And look, I've been there and I've
solved that before. Then we are going to anchor
that down, that T. We're going to just really
start to hone in on some kind of... I just said
like five things in my head at one time. That's
why I paused. We want to anchor it in credibility,
okay? So anchoring with credibility. Logos you've
worked with, that works. Testimonials you've
worked that people have given, that works. If
you don't have those things yet, data points
that support your emotions with fact. Because
there's going to be people who need tangible
facts over emotions. And then after that, we
want to elevate your solution. So really share
what is your solution to the problem. If you
cannot answer those things, That's why you're
stuck. And if your homepage isn't saying those
things, that's also why you're stuck. So really
look at your homepage and say, is this a buffet
where people can just like pick and choose anything
they want? Or is this a curated experience from
top to bottom telling us a story about how our
appetizer came to be all the way to how dessert
came to be? Because if you can do that, then
people are going to hand you a lot of money.
Well, I love how you tied it in with the flute.
It took me a second or two to. Tie it back in
a champagne clientele. So it's all part of the
brand. Oh, I'm a brand strategist. I can't help
it. Very clever. So what is your next milestone?
My next milestone, my personal next milestone
is to be a millionaire. I'm going to hit seven
figures. That's my next big milestone. I'm going
to say it from a mountaintop until it happens.
But that's my next big milestone. And not just
so, you know, I have money, which is nice, but
the ability to give back, the ability to, I really
love working with children. I really love it.
I miss coaching cheer, but I have a little guy,
so his sports are the center of my whole universe
right now. But I would really like to take money,
give it to cheer teams that need new uniforms
or need mats for safety. I would really like
to put it into girls who want to become business
owners and give back in that way. And so having
the ability to also hire women who might be stay
-at -home moms who still have these creative
abilities but need to work from home. There's
just so many things I can do if I had a million
dollars plus another million plus another million
that could just change. the way that women operate
in society and the ability to do that would be
so, so powerful. So that's my next milestone.
Not because I want money, but because I just
want to use it to change it on so many different
levels. So, yeah. I love that. Well, thank you
so much for joining me today, Rolande. Always
a pleasure, Sheila. You just tell me when and
where. And where can we find you online? Yes.
So you can find me on LinkedIn. Raelynn Logan.
There is only one. So R -E -L -A -N -D. I will
show up. I might have a hat on, might have sunglasses
on. If you come to a page and there's a girl
drinking champagne, it's probably me. And then
you can also find me just at my website. So gray,
G -R -A -Y, digital, M -K -T -G dot co. I will
be there. But Raelynn Logan is the fastest way
to find me on the Internet because. I really
am. I think probably close to the only one. We'll
also leave all of the URLs on the podcast show
description on the notes. So make sure that you
check those out so that you can connect with
her. And thank you all for joining me on another
episode of Milestone Moments in Business and
Leadership. Until next time.