WEBVTT

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Welcome to Milestone Moments, the show where

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we explore the journeys that lead to success.

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I'm Sheila Slick, your host and founder of Five

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Milestones. In every episode, we will bring you

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insights from the minds of entrepreneurs, leaders

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and experts who will share not just their expertise,

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but the milestone moments that have reshaped

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their journeys and led to significant achievements.

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So if you're looking for motivation, you're in

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the right place. Subscribe now and discover the

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milestones that mark the path to success. Welcome

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to another episode of Milestone Moments in Business

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and Leadership. I'm Sheila Slick, your host,

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and today my special guest is Dr. Letitia Wright.

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Dr. Wright is the executive producer and host

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of Right Place TV. A former chiropractor, Dr.

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Wright transitioned into the media world over

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22 years ago. Wright Place TV is in its 25th

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season with a bandwidth spanning over six and

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a half million homes throughout Southern California

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and beyond. In addition to her media work, she

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is a top 100 crowdfunding expert in the United

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States, focusing on putting funding and money

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into the hands of women and minority -owned businesses.

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Welcome to the show, Dr. Wright. Thank you so

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much for having me. I'm really excited to talk

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with you today and hopefully share some things

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with your audience to help them think differently

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about what they want to do and where they want

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to go. I'd love to start today's conversation

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by asking you about this transition. You went

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from chiropractor to media producer and helping

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minority -owned women businesses secure funding.

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Can you tell me a little bit about the transition

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and what you do today? I can. I think of myself

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sort of as the princess of pivot. I love looking

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back over my life. I've made all of these pivots

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that have just really built on top of themselves

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and been able to really broaden my horizon and

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broaden who I can help. So yes, I am a chiropractic

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physician. I have said I'm going to be a doctor

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since I was three years old. I've been telling

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people that I'm going to be a doctor. My mother

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worked for a chiropractor when I was about 11,

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12. And I would sit in the lobby and do my homework

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after school, waiting for her to get out from

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work. And I would see people walk into the office

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and they're all bent over in pain and they would

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walk out and they would be like instantly better.

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And that just really intrigued me. And it made

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me feel like I want to be a chiropractor. And

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so, you know, I pursued it and boom, graduate.

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Here I am. Not boom, but, you know, graduate.

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Here I am. And I became a chiropractor. The challenge

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was that I did not have a mentor for the business

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part of my practice. I struggled. I struggled

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financially. I just struggled, struggled, struggled.

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And it was really beating me down. I reached

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out to other physicians who had been in business

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and asked them directly for mentorship. And one

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person said, well, you have kids. Go home and

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be with your kids. One person said, your practice

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is too close to mine. I'm not going to help you.

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I literally couldn't get any help. And this is

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before there was SBTV, before there were books,

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before all of this kind of stuff was available.

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And I went to a practice management company and

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I applied for them to help me with the practice.

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And so I waited for them to call and, you know,

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tell me when they were coming in. And I got a

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call and they called me up and they said, hey,

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Dr. Wright, we got your application for, you

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know. practice management. And what they do is

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they come into the office, look at what's not

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going right, tell you how to get things going

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so that you're thriving as a practice. And they

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said, yeah, we got your application, but you

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know what, Dr. Wright, you don't make enough

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money to be one of our clients. I was devastated.

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I didn't have anybody else to give me any help

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with this. At the same time that last year I

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was in practice, I had started I'd been a guest

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on someone else's TV show locally. And I thought,

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wow, this is really, really great. And I did

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a good job explaining what I do as a physician.

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And just, you know, my hair looked good. I had

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on this pretty peach suit. I mean, it was just

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like, boom, boom, boom. And so I went back to

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the station and said, how did this guy get a

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show? Like, how does this work? And back at that

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time, cable companies had a mandate that they

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had to let the community have their own channels.

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Since they were coming into the community, they

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had to give back like that. And so I learned

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how to produce my own show. I spent a year volunteering

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on other people's shows. And just learning everything.

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So I know how to direct. I know how to do sound.

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I know how to be the assistant director. I know

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how to run a camera. I know how to run lighting.

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I know how to set up a set. All of those things

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I learned how to do. So when I'm sitting in the

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seat in the studio, I'm not rushing them. Come

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on, let's go. I know what they're doing. I know

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what's going on around me to have to make. the

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next thing happened. And so, you know, I was

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a kind of a crew favorite because, you know,

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I always brought them food. A lot of times people

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on the shows would bring me gifts or they would

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be promoting their things. I always gave them

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to my crew, like, you know, to work with me,

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they knew they were going to get something, you

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know? And so the show grew and grew, grew, grew.

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We were on direct TV for a couple of years. It

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just really expanded across the country. And

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I've been doing it ever since. Now, today we

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are still on, we're on Roku, Amazon Fire TV and

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Apple TV. So people can subscribe for free, download

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it and see all kinds of shows and other people's

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shows. But Right Place TV is now a whole channel.

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I continue that. So that is how I kind of transitioned

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to TV. I wanted to interview business people

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who were successful because I needed that information.

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And I knew if I needed that, other people needed

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that too. The show just has been thriving ever

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since. And in 2010, I met someone who had this

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cool comic called A Pug Named Fender. And it

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was based on a real dog, his real dog, and his

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real dog passed away. And sort of as a cathartic

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thing, he decided to turn all the episodes into

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a book. And he did with crowdfunding. And I got

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to watch his crowdfunding up close. And I was

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like, this is what entrepreneurs need during

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this time when they are having difficulty getting

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loans and everything. So I knew crowdfunding

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was it. I started studying it. And I asked 10

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of my business friends, would they let me crowdfund

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for them? They didn't really know what it was,

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but they just trusted me. Six went really well.

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Four of them blew up and burned down so bad you

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can still see the smoke from here. So it is,

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you know, like I learned hands on. Then I started

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teaching for the Los Angeles Small Business Administration,

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the Las Vegas Small Business Administration.

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I started traveling around and now I travel around

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the world for an accelerated business school.

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They go to different countries. This year it'll

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be in Thailand. And I teach crowdfunding for

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business people, women. have a hard time getting

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funding. It's not just a mindset thing. It is

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really how things are set up. It was only in

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1972 that a woman could even get a credit card

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or a bank account without her father or her husband

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saying she could have one. So women being autonomous

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in business and in the money world is still pretty

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new. And so making sure that the system isn't

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set against you, crowdfunding can go outside

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of the system. It is about community. Women are

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great at building communities and supporting

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communities. We are the best. And women can use

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their community to support them financially to

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their next step. And so I get a lot of joy out

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of teaching that. I love everything you just

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shared. Since it was with the SBA, I served as

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a certified score mentor and then chapter chair

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for our counties. We have two counties. And I

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absolutely loved when I would mentor women. And

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I know firsthand the challenge of funding. Where

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do I begin? I do want to talk about the money

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because I'd love to hear your insights. But I

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am so intrigued about the channel. I have a few

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questions regarding that. Number one. The channel

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is available today. If I tune in. What am I watching?

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Am I watching Entrepreneurship 101 like a shark

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tank? No, not a shark tank. You're watching a

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couple of different shows. Right Place TV is

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me interviewing business people about their journey,

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very similar to how your show is. And so you

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can get some insights and some information. We

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also have some shows on a section called Yoga

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Baki that are about health. We have health practitioners

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that are talking about getting your health together.

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We have people who have shows on getting your

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mindset together. making sure mentally you're

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ready for that game. That is the thing that comes

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first. That comes before money and before everything

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else. Because if you have the wrong mindset,

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you're going to come into it wrong. For example,

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with crowdfunding for business, it's very different

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than crowdfunding for a personal issue. And so

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a lot of people set up a crowdfunding that it's

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like for their business for like, if you help

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me do this, you'll be helping my dream come true.

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Well, nobody cares about your dream, honey. Not

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one person. But if you are, pre -selling an item.

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You can get this little squeezy heart right now,

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and this is what it is. You're pre -selling or

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you're selling shares of your companies. My squeezy

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heart is going to be the squeeziest, heartiest

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thing in the world. It's going to make millions

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of dollars. buy shares in my company and we'll

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all grow together and people are able to make

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money. So people have to remember with crowdfunding

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for business, it's not about somebody helping

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you or donating money or giving you money. It

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is really about a partnership between you and

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them to help your company grow. They are getting

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something and you are getting money. It's a win

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-win situation for both. So now I'm generation

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X, right? So when I think TV or the big screen,

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I'm thinking like these major national networks,

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these giant. And things have changed. We are,

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all of them are going digital. Everything is

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digital. So I want you to think digital so that.

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brings it down to your level. Now you can start

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off new. Everybody had no followers at first.

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The first day Disney Channel was on TV, there

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was nobody watching it. Now, of course, they

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grew quickly because they are a legacy company

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and they are loved by generation after generation

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after generation. So they were able to grow quickly.

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They've been around longer than both of us, right?

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You know, they've been around for a long, long

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time. But you as a podcaster can. Put your show

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on your own channel, which allows you, and this

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is why you would want to do it as opposed to

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just being on Apple or Spotify or somewhere else.

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You have complete control over how much money

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you make. You have complete control over bringing

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in sponsors and keeping that money together.

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You have complete control over your distribution.

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You can promote yourself as much as possible.

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When you send me to Apple or Spotify to look

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at your podcast. I'm not going to just find your

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podcast. I'm going to find everybody else's podcast.

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But if you sent me to your Roku channel to watch

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your podcast, or you sent me to your Apple TV

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or Amazon Fire TV, and there's a difference between

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Amazon Fire and Amazon TV, you get to control

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all that and you get to send me just to your

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channel. There's not all these other distractions.

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They're not social media. They are media. And

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there's a difference. YouTube is still social

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media. That's why YouTube has all these other

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distractions and commercials and come and look

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at this and come and look at that. Nothing wrong

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with YouTube. It's a great way for people to

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find you and it's a great directory. But in terms

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of making your money and being in control of

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your future, there's nothing like having your

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own channel. And so that is something that you

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can reach for right now. You do have to build

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it. You do have to, you know. market it. And

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you do have to be in total control of it in a

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way that a lot of people don't want to, they

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want to be the star and they want to be the star

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of the show, but everything it takes to create

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that star, they don't want to have anything to

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do with. And unless you can pay other people

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to do that, you've got to do it yourself. And

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so it is amazing opportunity for anyone because

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the control is your control. So since you have

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an entire, channel. Are you always accepting

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new shows? What does that process look like?

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It is. I am accepting new shows because I'm always

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looking at being able to promote people that

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are doing good things in the world and getting

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the distribution out there. It is about contacting

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me and pitching me. And I usually dig into what

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is your revenue plan for your show? Because when

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people... come to me and they don't have their

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own revenue plan in mind, it makes it very difficult

00:13:51.509 --> 00:13:54.129
to help them make money. Because a lot of people

00:13:54.129 --> 00:13:56.929
are saying, oh, I'm on your channel. I'm supposed

00:13:56.929 --> 00:13:59.029
to help them make money. So I do want to work

00:13:59.029 --> 00:14:01.230
with people who are very hands -on with their

00:14:01.230 --> 00:14:05.370
own show, understanding that they can really

00:14:05.370 --> 00:14:07.590
make a difference when they take control of it.

00:14:08.190 --> 00:14:11.070
So is it like a profit, like a partnership, like

00:14:11.070 --> 00:14:15.669
you share revenue or you share profit? I have

00:14:15.669 --> 00:14:19.049
a couple of different plans. And so what I like

00:14:19.049 --> 00:14:22.909
to do is I like to give people flat fees so that

00:14:22.909 --> 00:14:25.450
they can create revenue at the level that they

00:14:25.450 --> 00:14:28.070
want to create. I tend to be the person that

00:14:28.070 --> 00:14:31.809
this is my fee. And whether you bring in $10

00:14:31.809 --> 00:14:35.570
,000 or $10 million worth of sponsorships, you

00:14:35.570 --> 00:14:38.070
still have the same fees with me because that

00:14:38.070 --> 00:14:40.889
gives everybody a chance to make a profit. When

00:14:40.889 --> 00:14:45.110
you're constantly... revenue sharing, it's hard

00:14:45.110 --> 00:14:47.350
to get ahead and actually make a profit because

00:14:47.350 --> 00:14:49.889
you've got to split off that money and then you've

00:14:49.889 --> 00:14:51.909
got bills and then you're like, you can never

00:14:51.909 --> 00:14:54.190
get ahead. It's sort of like you owe your soul

00:14:54.190 --> 00:14:58.009
to the company store. So I like to do it a little

00:14:58.009 --> 00:15:00.250
bit differently. People say I'm leaving a lot

00:15:00.250 --> 00:15:03.210
of money on the table, but I've seen myself as

00:15:03.210 --> 00:15:06.370
a queen maker. I love to see you get in there,

00:15:06.509 --> 00:15:09.610
make a lot of money and be very, very comfortable

00:15:09.610 --> 00:15:13.889
because now You can really give back to the community,

00:15:14.149 --> 00:15:17.129
live a great life yourself. And it's not the

00:15:17.129 --> 00:15:20.470
struggle bus. And what you're offering to gives

00:15:20.470 --> 00:15:23.710
the person control of, you know, their show and

00:15:23.710 --> 00:15:26.450
making the money off the show. So it's not just

00:15:26.450 --> 00:15:29.389
a rented platform where. You say, okay, I'm going

00:15:29.389 --> 00:15:31.389
to just, you know, turn you off. I'm sure there's

00:15:31.389 --> 00:15:33.389
some sort of agreement where you need to meet

00:15:33.389 --> 00:15:35.830
certain requisites and stuff, but it gives you

00:15:35.830 --> 00:15:38.149
control. It's not necessarily a rented platform,

00:15:38.289 --> 00:15:41.929
which is exactly what social media is. You lose

00:15:41.929 --> 00:15:44.590
that sense of control when you are on social

00:15:44.590 --> 00:15:47.649
media, right? And sometimes people put too much

00:15:47.649 --> 00:15:50.450
emphasis on building their business around social

00:15:50.450 --> 00:15:53.029
media. We just saw what happened with the TikTok

00:15:53.029 --> 00:15:56.059
shutdown. And it still may be shut down again.

00:15:56.179 --> 00:15:58.279
So we have to remember those are rented platforms.

00:15:58.639 --> 00:16:01.259
I have a huge platform on TikTok, but guess what?

00:16:01.379 --> 00:16:03.720
Not all of those people are on my email list.

00:16:03.820 --> 00:16:06.860
So if it does go away 20, 30 days or whatever

00:16:06.860 --> 00:16:09.019
the deadline is, I don't even keep track of that

00:16:09.019 --> 00:16:11.940
because I literally don't care. I'm on social

00:16:11.940 --> 00:16:15.539
media. I post, I see which ones are getting the

00:16:15.539 --> 00:16:18.000
most traction and I put the most energy into

00:16:18.000 --> 00:16:22.019
it. And we go from there. It's one place to meet

00:16:22.019 --> 00:16:25.779
people. It's not the only place. And so I'm not

00:16:25.779 --> 00:16:30.500
devastated. And I don't own those. If they go

00:16:30.500 --> 00:16:32.539
away, there's nothing I can say about it. I have

00:16:32.539 --> 00:16:35.080
no ownership in there. If they change the rules

00:16:35.080 --> 00:16:37.840
and they now say, you got to have 2 million pixels

00:16:37.840 --> 00:16:40.460
instead of 50 pixels, or we're not going to print

00:16:40.460 --> 00:16:43.360
your, or put your stuff up. You have no control

00:16:43.360 --> 00:16:46.360
over that. You have no control over updates with

00:16:46.360 --> 00:16:49.500
my TV channel. I have a team that anytime there

00:16:49.500 --> 00:16:51.830
are updates. Boom, they are on it. They're an

00:16:51.830 --> 00:16:54.509
amazing team. I check the channels every day.

00:16:54.529 --> 00:16:57.009
I check my clients' channels. And, you know,

00:16:57.090 --> 00:17:00.429
sometimes there's an update. Roku is not good

00:17:00.429 --> 00:17:03.370
about giving you, Roku is good about telling

00:17:03.370 --> 00:17:05.769
you they're going to have an update. They give

00:17:05.769 --> 00:17:07.930
you emails. Hey, it's going to be an update.

00:17:09.469 --> 00:17:12.069
Apple's updates are so smooth. It's like they

00:17:12.069 --> 00:17:14.269
just update and there's just never a problem.

00:17:14.430 --> 00:17:17.170
It's like, yeah, we updated, but your channel

00:17:17.170 --> 00:17:19.329
isn't broken down and you know what I mean? There's

00:17:19.329 --> 00:17:21.890
nothing there. But Amazon, every once in a while,

00:17:21.930 --> 00:17:24.049
they're not as great about giving you the updates

00:17:24.049 --> 00:17:26.569
and you go check on an Amazon Fire TV channel

00:17:26.569 --> 00:17:28.549
and it'll be broken. Well, I check them every

00:17:28.549 --> 00:17:31.670
morning for my clients and then I'm able to get

00:17:31.670 --> 00:17:34.579
my team on it and my team is just. great behind

00:17:34.579 --> 00:17:37.140
the scenes they'll go in there and fix it before

00:17:37.140 --> 00:17:40.079
the clients even know there's a problem so you

00:17:40.079 --> 00:17:41.859
know that's the other thing you get with working

00:17:41.859 --> 00:17:44.380
with me is you do have the tech backup because

00:17:44.380 --> 00:17:48.000
again if you have your own channel then this

00:17:48.000 --> 00:17:52.250
is Something that you also have to make sure

00:17:52.250 --> 00:17:55.289
you keep up with that. We have the tech background

00:17:55.289 --> 00:17:57.390
to help clients with that. And then if you're

00:17:57.390 --> 00:17:59.170
on Right Place TV channel, you don't have to

00:17:59.170 --> 00:18:01.589
worry about it. And we give people unlimited

00:18:01.589 --> 00:18:05.150
uploads. So it's not like you can only upload

00:18:05.150 --> 00:18:08.450
four shows a week or whatever. I give unlimited

00:18:08.450 --> 00:18:11.450
uploads because I am a producer myself. I know

00:18:11.450 --> 00:18:14.990
what it's like. And if people haven't seen it,

00:18:15.009 --> 00:18:16.829
it's new to them. There's nothing wrong with

00:18:16.829 --> 00:18:19.849
uploading a show that's a little bit old if nobody

00:18:19.849 --> 00:18:22.309
has seen it. If you put it on YouTube and it

00:18:22.309 --> 00:18:26.170
only got three views, nobody has seen it. So

00:18:26.170 --> 00:18:29.210
promote it again, share it again. And so we allow

00:18:29.210 --> 00:18:32.029
clients to have unlimited uploads with what they're

00:18:32.029 --> 00:18:36.910
doing. It's digital. Yes, you know, I host clients'

00:18:37.109 --> 00:18:40.569
content for them. So once I have it, they don't

00:18:40.569 --> 00:18:42.930
have to worry about storing it or anything like

00:18:42.930 --> 00:18:47.069
that. I, you know, pay for the storage. And life

00:18:47.069 --> 00:18:50.089
is good like that. Well, thank you so much for

00:18:50.089 --> 00:18:52.210
sharing those insights. It brings in a lot of

00:18:52.210 --> 00:18:55.029
possibility to those wanting to make an impact

00:18:55.029 --> 00:18:58.730
or start a channel. I know that when I jumped

00:18:58.730 --> 00:19:01.069
into podcasting, it was like, oh, this is like

00:19:01.069 --> 00:19:04.630
having your own radio station. And I've enjoyed

00:19:04.630 --> 00:19:07.509
it so much. This is season two. So thank you

00:19:07.509 --> 00:19:10.190
for opening up that new possibility that wouldn't

00:19:10.190 --> 00:19:12.109
have been something that yesterday alone I would

00:19:12.109 --> 00:19:15.690
have really contemplated. Yes, it's a great opportunity.

00:19:15.769 --> 00:19:18.450
And again, the opportunity for you to create

00:19:18.450 --> 00:19:23.319
revenue that belongs to you. So now we can talk

00:19:23.319 --> 00:19:26.799
about the funding. Your work also focuses on

00:19:26.799 --> 00:19:29.500
directing funding to women and minority owned

00:19:29.500 --> 00:19:33.400
businesses. What patterns have you observed in

00:19:33.400 --> 00:19:37.200
how women in general approach financial empowerment?

00:19:37.480 --> 00:19:41.559
And if we talk about mindset, what have you found

00:19:41.559 --> 00:19:45.420
to be the most impactful? Here's the thing with

00:19:45.420 --> 00:19:48.039
women. We are really great at community. And

00:19:48.039 --> 00:19:51.410
so the way. I get funds into Women's Hands. It's

00:19:51.410 --> 00:19:53.609
crowdfunding, which is really bringing your community

00:19:53.609 --> 00:19:57.029
together to support you. Or if your community

00:19:57.029 --> 00:20:00.390
is very small, partnering with somebody, I can

00:20:00.390 --> 00:20:02.990
partner with you and say, hey girl, this is what

00:20:02.990 --> 00:20:05.910
I'm doing. I'm building the Hardy Hearts. Can

00:20:05.910 --> 00:20:09.450
you, on my behalf, reach out to your community

00:20:09.450 --> 00:20:11.450
and let them know that we've got the Hardy Hearts

00:20:11.450 --> 00:20:14.799
ready and they can buy them now. Community does

00:20:14.799 --> 00:20:17.000
not have to be your own community, but you do

00:20:17.000 --> 00:20:19.799
have to have a community to go to with crowdfunding.

00:20:20.099 --> 00:20:23.319
It's not put it up there and they will come and

00:20:23.319 --> 00:20:25.059
you just try to figure out who you can sell to.

00:20:25.140 --> 00:20:27.539
That's not what we're doing. We're doing pre

00:20:27.539 --> 00:20:30.480
-sales or we're selling shares of our company.

00:20:30.940 --> 00:20:33.940
And of course, if you're a nonprofit, then it's

00:20:33.940 --> 00:20:36.779
donations. If you're not a nonprofit, it is not

00:20:36.779 --> 00:20:39.039
about getting donations for your business because

00:20:39.039 --> 00:20:41.339
nobody wants to donate for your business. So

00:20:41.339 --> 00:20:45.099
me really just reminding women where their strength

00:20:45.099 --> 00:20:48.460
is. Your strength is your community. We build

00:20:48.460 --> 00:20:51.440
communities. We can build a community all by

00:20:51.440 --> 00:20:54.380
ourselves. We have babies and we make our own

00:20:54.380 --> 00:20:57.660
community right in our own houses. And so we

00:20:57.660 --> 00:21:01.200
are very, very good at building. community. And

00:21:01.200 --> 00:21:04.500
so it's about remembering, especially the older

00:21:04.500 --> 00:21:07.559
you get, all those Girl Scout cookies you purchased

00:21:07.559 --> 00:21:10.339
from the little girl down the street and all

00:21:10.339 --> 00:21:14.420
the tickets and fair things and just all the

00:21:14.420 --> 00:21:17.660
stuff that you have done to build community over

00:21:17.660 --> 00:21:20.180
the years. Crowdfunding is about reaching back

00:21:20.180 --> 00:21:23.220
and saying, hey, I now have a project and I would

00:21:23.220 --> 00:21:25.759
love for you to participate in it. And it allows

00:21:25.759 --> 00:21:27.920
people to participate at whatever level they're

00:21:27.920 --> 00:21:31.500
at. So grandma can give you $25 because that's

00:21:31.500 --> 00:21:34.299
what she has. And someone else can invest $10

00:21:34.299 --> 00:21:37.759
,000 because that's what they have. And so you

00:21:37.759 --> 00:21:40.819
allow people to come in at the level that they

00:21:40.819 --> 00:21:44.339
want to come in at, work and support you and

00:21:44.339 --> 00:21:48.799
create whatever the project is. We can save lives.

00:21:49.119 --> 00:21:52.559
We can create new businesses. We can create makeup.

00:21:52.640 --> 00:21:56.319
We can do all kinds of things, bring them to

00:21:56.319 --> 00:21:58.799
market and not have. to worry about credit checks

00:21:58.799 --> 00:22:01.259
and are we getting a loan and are we doing this

00:22:01.259 --> 00:22:03.220
and that. The other thing is with crowdfunding,

00:22:03.359 --> 00:22:06.180
you can crowdfund and do other things. So I'm

00:22:06.180 --> 00:22:08.819
trying to get women's mindset to be wider. It's

00:22:08.819 --> 00:22:11.660
not this or that, it's this and that. You can

00:22:11.660 --> 00:22:14.880
crowdfund and you can get a grant and you can

00:22:14.880 --> 00:22:19.599
get a loan and you can do all of that. Crowdfunding

00:22:19.599 --> 00:22:22.160
does not knock out anything else. That's what

00:22:22.160 --> 00:22:25.099
I love about it. It allows you to do all of the

00:22:25.099 --> 00:22:27.559
things you need to do to bring your tribe together,

00:22:27.700 --> 00:22:30.940
to bring the finances together and create something

00:22:30.940 --> 00:22:34.700
that makes the world better. Most women, even

00:22:34.700 --> 00:22:37.789
if they're not a certified B corporation. their

00:22:37.789 --> 00:22:40.950
businesses are somehow improving the world. There

00:22:40.950 --> 00:22:43.089
are very few businesses that women put together

00:22:43.089 --> 00:22:45.950
that are just vanity fund businesses. Even if

00:22:45.950 --> 00:22:49.329
they're fun, they are doing good in the world.

00:22:49.450 --> 00:22:52.990
And so I love supporting women because there's

00:22:52.990 --> 00:22:56.970
a residual of good coming out of their business.

00:22:57.049 --> 00:22:59.609
They're not just making money and feeding themselves,

00:22:59.769 --> 00:23:01.690
but they're giving back to their communities

00:23:01.690 --> 00:23:04.250
and they're supporting the things that they find

00:23:04.250 --> 00:23:10.440
important. I love that. So I do have another

00:23:10.440 --> 00:23:13.819
question for you. Drawing from this extensive

00:23:13.819 --> 00:23:17.099
experience as a TV producer and host for over

00:23:17.099 --> 00:23:21.799
two decades, how do you think women entrepreneurs

00:23:21.799 --> 00:23:24.940
can better leverage their media opportunities?

00:23:25.079 --> 00:23:28.380
Or even if they're not entrepreneurs, we all

00:23:28.380 --> 00:23:32.319
have that personal brand. What opportunities

00:23:32.319 --> 00:23:36.170
or industry insights? Are we all overlooking

00:23:36.170 --> 00:23:39.450
that could help us grow? Well, I think for one

00:23:39.450 --> 00:23:44.190
thing, I am really blessed to have a great publicist.

00:23:44.490 --> 00:23:49.430
And she really, she's established in the business.

00:23:49.509 --> 00:23:51.430
She has connections. That's the biggest thing

00:23:51.430 --> 00:23:53.869
that you need in looking for a publicist. Do

00:23:53.869 --> 00:23:55.789
they actually have connections? Can they actually

00:23:55.789 --> 00:23:59.000
make some things happen? And I think that is

00:23:59.000 --> 00:24:03.160
a big strategy for me because I can work on my

00:24:03.160 --> 00:24:06.079
business, not spending time combing through and

00:24:06.079 --> 00:24:09.500
looking for how to get on different shows. Yes,

00:24:09.519 --> 00:24:11.519
you can promote yourself. Nothing wrong with

00:24:11.519 --> 00:24:13.640
that. I've done that. I've written my own press

00:24:13.640 --> 00:24:16.160
releases. I've learned how to do that. But there

00:24:16.160 --> 00:24:18.619
gets to a point where you are growing and you

00:24:18.619 --> 00:24:20.519
need someone else to take over that. You need

00:24:20.519 --> 00:24:23.099
someone else who, that's actually their profession.

00:24:23.960 --> 00:24:28.160
to take over that and get you opportunities to

00:24:28.160 --> 00:24:33.200
be seen where you yourself may not be able to

00:24:33.200 --> 00:24:36.059
make that connection. And so I think that's one

00:24:36.059 --> 00:24:39.079
thing is that relying on yourself, you know,

00:24:39.099 --> 00:24:42.380
it's time to bring in help. I've been doing this

00:24:42.380 --> 00:24:45.880
thing about the pivot and telling women to, you

00:24:45.880 --> 00:24:49.009
know, stop all this building in silence. and

00:24:49.009 --> 00:24:51.630
build in silence and then come back strong. You

00:24:51.630 --> 00:24:54.269
can't build in silence. You have to build in

00:24:54.269 --> 00:24:56.630
community. You have to connect with people. I

00:24:56.630 --> 00:24:58.990
have to call you and say, hey girl, thank you

00:24:58.990 --> 00:25:01.109
so much for having me on the show. I have this

00:25:01.109 --> 00:25:03.589
going on. Could I come back on? Can you fit me

00:25:03.589 --> 00:25:06.549
on? Like there has to be relationships. It doesn't

00:25:06.549 --> 00:25:09.809
just happen just you by yourself. And so we need

00:25:09.809 --> 00:25:12.869
to stop all this. If you build in silence, they

00:25:12.869 --> 00:25:15.190
won't know how to attack you. If you build within

00:25:15.190 --> 00:25:17.609
the right community, you've got people to protect

00:25:17.609 --> 00:25:20.569
you. Because we know each other now. So if somebody

00:25:20.569 --> 00:25:22.329
comes to you and says, you know, Dr. Wright is

00:25:22.329 --> 00:25:24.509
da -da -da -da -da, you know something about

00:25:24.509 --> 00:25:27.170
me. You kind of know, hmm, that doesn't sound

00:25:27.170 --> 00:25:30.529
right. That's not my experience. Versus, oh,

00:25:30.730 --> 00:25:32.490
okay, you know, I'm going to spread that around

00:25:32.490 --> 00:25:37.190
too. You can have a community that protects you

00:25:37.190 --> 00:25:41.789
when you're in with people who don't mind that

00:25:41.789 --> 00:25:44.980
you are successful. And that is the key thing.

00:25:45.099 --> 00:25:46.960
The other thing is making sure people that are

00:25:46.960 --> 00:25:49.920
surrounding you are really your friends, are

00:25:49.920 --> 00:25:53.400
really okay with you being successful. As soon

00:25:53.400 --> 00:25:56.079
as they're not there, you have to let that person

00:25:56.079 --> 00:25:59.339
go. I had a camera person that he worked with

00:25:59.339 --> 00:26:02.440
me a lot. And we were in the car driving somewhere

00:26:02.440 --> 00:26:06.259
to something. And I was sharing with him what

00:26:06.259 --> 00:26:09.119
the big vision is. And I said, what do you think

00:26:09.119 --> 00:26:11.420
about that? Do you think it's something that

00:26:11.420 --> 00:26:15.170
I can do? And he said, nah, I mean, you know,

00:26:15.210 --> 00:26:18.009
it's nice to have a dream. But, you know, he

00:26:18.009 --> 00:26:21.430
basically just said, hey, I'm just here because

00:26:21.430 --> 00:26:24.970
you're paying me. And I don't really think anything

00:26:24.970 --> 00:26:26.589
of what you're talking about is ever going to

00:26:26.589 --> 00:26:31.410
happen. I never worked with him again. Why? Not

00:26:31.410 --> 00:26:33.779
because I didn't need. his talent, not because

00:26:33.779 --> 00:26:36.799
I didn't need, but that overpowered it. When

00:26:36.799 --> 00:26:38.880
you're with somebody who thinks you're unsuccessful

00:26:38.880 --> 00:26:41.220
or thinks you're never going to be successful,

00:26:41.440 --> 00:26:44.920
that is not good for you. And we as women, we

00:26:44.920 --> 00:26:48.059
just say, well, they've got other good qualities.

00:26:48.240 --> 00:26:50.279
They can do this. They can do that. That is the

00:26:50.279 --> 00:26:52.339
number one quality. You have to be around people

00:26:52.339 --> 00:26:55.140
who want to see successful, who believe that

00:26:55.140 --> 00:26:57.319
you can be successful. They may not know how

00:26:57.319 --> 00:26:59.559
to help you. A lot of times we have people who

00:26:59.559 --> 00:27:01.839
are supporting us, our moms and stuff. They're

00:27:01.839 --> 00:27:04.240
like, leaving you. They have no clue how to help

00:27:04.240 --> 00:27:07.000
you. But that is more powerful and impactful

00:27:07.000 --> 00:27:11.259
for you than somebody who knows how to help you

00:27:11.259 --> 00:27:13.900
be successful, but don't believe that you haven't.

00:27:13.920 --> 00:27:17.460
So when it comes to media, getting out there

00:27:17.460 --> 00:27:19.400
and getting a professional to help you, I think

00:27:19.400 --> 00:27:21.839
that is the biggest thing. Because you know what?

00:27:21.900 --> 00:27:23.680
I don't have to get up every day and figure that

00:27:23.680 --> 00:27:27.299
part out. I get up in the morning, I get a text

00:27:27.299 --> 00:27:29.900
from her saying, hey, you're going to be on this

00:27:29.900 --> 00:27:31.940
slick show and this is that. And I'm like, yeah.

00:27:33.900 --> 00:27:37.400
So investing in yourself in that way, maybe if

00:27:37.400 --> 00:27:40.740
you have a small budget, get what you can afford

00:27:40.740 --> 00:27:44.559
and then grow to a bigger publicist as you grow.

00:27:44.819 --> 00:27:47.900
But I think that a lot of times we will not bring

00:27:47.900 --> 00:27:50.160
in the professionals that we need for certain

00:27:50.160 --> 00:27:52.660
things. You can be a solopreneur, but you still

00:27:52.660 --> 00:27:55.400
need to work with some other professionals. I

00:27:55.400 --> 00:27:58.039
hope that kind of answered the question. It was

00:27:58.039 --> 00:28:00.880
fabulous. And I loved when you shared the example,

00:28:01.059 --> 00:28:04.140
because I'm the kind of person that thinks you

00:28:04.140 --> 00:28:06.339
only need one person, you know, to believe in

00:28:06.339 --> 00:28:08.740
you and it can make all the difference. When

00:28:08.740 --> 00:28:14.599
I was 36 years old, I was a retail jeweler in

00:28:14.599 --> 00:28:18.019
my family business. And that's when the iPod

00:28:18.019 --> 00:28:20.940
touch came out, which doesn't even exist anymore,

00:28:21.099 --> 00:28:24.900
right? This is what preceded the iPhone. But

00:28:24.900 --> 00:28:27.039
when that little thing came out and I couldn't

00:28:27.039 --> 00:28:29.680
figure out what the gadget was, but long story

00:28:29.680 --> 00:28:33.900
short, I turned on the news and was seeing an

00:28:33.900 --> 00:28:36.519
interview of a 13 year old boy saying he had

00:28:36.519 --> 00:28:39.119
built an entire game, gave it away for free and

00:28:39.119 --> 00:28:42.160
had a million downloads. And so I thought, wait

00:28:42.160 --> 00:28:44.460
a minute, this is the future. And if he could

00:28:44.460 --> 00:28:48.059
have done it, so could I. And it just took one

00:28:48.059 --> 00:28:51.200
person to believe that I could. And I learned

00:28:51.200 --> 00:28:54.609
how to code. It actually ended up in my third

00:28:54.609 --> 00:28:57.250
business, a software development company. And

00:28:57.250 --> 00:29:00.750
so I guess because of that, I love sharing stories

00:29:00.750 --> 00:29:04.569
because one person's story can create the momentum

00:29:04.569 --> 00:29:08.390
for you to take action. And two, by having just

00:29:08.390 --> 00:29:11.849
one person that believes in you, even if you

00:29:11.849 --> 00:29:15.529
fail, you learn. But that's like the motor that'll

00:29:15.529 --> 00:29:18.930
continue driving that momentum and be there to

00:29:18.930 --> 00:29:22.690
celebrate your win, no matter how small. Absolutely.

00:29:22.990 --> 00:29:28.650
Absolutely. So what is your next milestone? My

00:29:28.650 --> 00:29:32.950
next milestone is kind of two prong and it's

00:29:32.950 --> 00:29:37.289
going into my philanthropy stage. And I am moving

00:29:37.289 --> 00:29:40.930
into a phase where I'm working with women's organizations

00:29:40.930 --> 00:29:44.109
and just saying, hey, would you like to start

00:29:44.109 --> 00:29:47.750
a crowdfunding project for a nonprofit in this

00:29:47.750 --> 00:29:50.109
area? This is what I work in. I'd love to show

00:29:50.109 --> 00:29:52.970
you guys how this works and organize their entire

00:29:52.970 --> 00:29:56.289
organization to do something good in an area

00:29:56.289 --> 00:29:59.130
that they'd like to do it. And so I'm moving

00:29:59.130 --> 00:30:02.670
more and more towards philanthropy in that area.

00:30:03.130 --> 00:30:07.619
I work. with Stand Up for Kids, which is a nationwide

00:30:07.619 --> 00:30:10.940
nonprofit that helps get kids off the street.

00:30:11.099 --> 00:30:14.039
Children in homelessness look completely different

00:30:14.039 --> 00:30:16.339
than adults. You don't see kids out on the street.

00:30:16.500 --> 00:30:20.579
You don't see kids because they are couch surfing.

00:30:21.160 --> 00:30:24.140
They are hidden. They are, you know, unfortunately

00:30:24.140 --> 00:30:27.420
trading sex for a place to stay sometimes. There's

00:30:27.420 --> 00:30:30.240
a lot of other complicated things. And so Stand

00:30:30.240 --> 00:30:32.119
Up for Kids is one of the national organizations

00:30:32.119 --> 00:30:36.619
that... helps get kids off the street. Los Angeles

00:30:36.619 --> 00:30:40.940
youth emerging stronger. They are the largest

00:30:40.940 --> 00:30:44.839
kind of foster care for teens. They bring teens

00:30:44.839 --> 00:30:47.680
in off the street. They help them work. They

00:30:47.680 --> 00:30:50.119
save their money for them. So by the time they

00:30:50.119 --> 00:30:54.640
leave, they're 21, 22, 23, and they're leaving,

00:30:54.839 --> 00:30:57.279
they can actually leave with a chunk of money,

00:30:57.420 --> 00:31:00.720
move into a place and have a springboard. So

00:31:00.720 --> 00:31:03.220
those are the kinds of things I support. I also

00:31:03.220 --> 00:31:06.440
support a pastor in Pasadena that has a food

00:31:06.440 --> 00:31:09.779
truck. He's been feeding people every week for

00:31:09.779 --> 00:31:14.160
years. And what it is, is that the adults. Elderly

00:31:14.160 --> 00:31:16.680
adults, he has a list of them where they actually

00:31:16.680 --> 00:31:19.619
deliver the boxes of food to them because they

00:31:19.619 --> 00:31:22.000
can't come out and they couldn't lift the box

00:31:22.000 --> 00:31:24.380
of food if they even could drive out to get it.

00:31:24.480 --> 00:31:27.059
And so he's been doing that for years. I'm working

00:31:27.059 --> 00:31:30.400
on a campaign to raise money for him. That is

00:31:30.400 --> 00:31:33.779
really my next phase. And so I am looking for

00:31:33.779 --> 00:31:36.420
women's organizations who want to do projects.

00:31:36.460 --> 00:31:39.099
They don't know what crowdfunding is. I can help

00:31:39.099 --> 00:31:41.539
them with that process and really create some

00:31:41.539 --> 00:31:46.660
good. in the world. Full of purpose. I love that.

00:31:46.900 --> 00:31:49.299
Well, thank you, Dr. Wright, for sharing your

00:31:49.299 --> 00:31:52.319
remarkable journey and these wonderful insights

00:31:52.319 --> 00:31:55.740
with us today. Thank you so much for having me.

00:31:55.779 --> 00:31:58.359
It was great to meet you. And I hope your audience

00:31:58.359 --> 00:32:03.140
is inspired to do. Don't just listen to the shows

00:32:03.140 --> 00:32:06.240
or all of the shows are good, but let one of

00:32:06.240 --> 00:32:08.480
these shows inspire you to move forward on your

00:32:08.480 --> 00:32:12.329
own dreams. Absolutely. So as we close this episode

00:32:12.329 --> 00:32:14.710
of Milestone Moments in Business and Leadership,

00:32:15.069 --> 00:32:18.349
I hope that you all feel inspired to embrace

00:32:18.349 --> 00:32:21.710
your own transitions, transformations with the

00:32:21.710 --> 00:32:24.890
same courage and vision that we discussed today.

00:32:25.329 --> 00:32:28.630
And remember that every milestone is an opportunity

00:32:28.630 --> 00:32:31.829
for growth. I will leave Dr. Wright's contact

00:32:31.829 --> 00:32:34.549
details in the description for those looking

00:32:34.549 --> 00:32:38.230
forward to connecting with her. Until next time,

00:32:38.250 --> 00:32:41.049
keep leading, keep evolving, and keep creating

00:32:41.049 --> 00:32:44.690
those milestone moments in your life and business.
