1 00:00:00,000 --> 00:00:06,160 Welcome to Milestone Moments, the show where we explore the journeys that lead to success. 2 00:00:07,040 --> 00:00:14,000 I'm Sheila Slick, your host and founder of Five Milestones. In every episode, we will bring you 3 00:00:14,000 --> 00:00:21,520 insights from the minds of entrepreneurs, leaders, and experts who will share not just their expertise 4 00:00:21,520 --> 00:00:27,440 but the milestone moments that have reshaped their journeys and led to significant achievements. 5 00:00:27,440 --> 00:00:33,120 So if you're looking for motivation, you're in the right place. Subscribe now and discover the 6 00:00:33,120 --> 00:00:36,160 milestones that mark the path to success. 7 00:00:40,960 --> 00:00:46,720 Welcome to another episode of Milestone Moments in Business and Leadership. I'm Sheila Slick, 8 00:00:46,720 --> 00:00:55,520 your host, and today my special guest is Brandon Gano, which I thought was Gano, which in Spanish 9 00:00:55,520 --> 00:01:03,520 means to win. He is owner of What If and works with his clients to design and build systems that 10 00:01:03,520 --> 00:01:09,840 streamline their operations to consistently deliver a steady stream of new leads and clients. 11 00:01:10,480 --> 00:01:16,000 Welcome to the show, Brandon. Thank you so much for having me here. And yes, I've already submitted 12 00:01:16,000 --> 00:01:20,160 the paperwork. I'm changing my name with the government. It's a done deal. Thank you for that 13 00:01:20,160 --> 00:01:25,440 gift that you shared with me before we started recording. So what was that turning point in 14 00:01:25,440 --> 00:01:32,800 your life that led you to where you are today? So I actually, before this company, before What If, 15 00:01:32,800 --> 00:01:39,840 I had started another company that I grew to hate. And it was because it wasn't serving my 16 00:01:40,400 --> 00:01:45,280 bigger mission. I had gotten into business in the first place because of two main reasons. 17 00:01:45,280 --> 00:01:50,480 The first was I love business. I think it is the coolest thing in the world that you can go 18 00:01:50,480 --> 00:01:55,120 sell something and help somebody with a problem or solve a problem that they're having. You could 19 00:01:55,120 --> 00:02:00,080 provide a solution, whatever the industry is. It could be consulting or selling t-shirts like that 20 00:02:00,080 --> 00:02:07,280 business was in. And when I started to figure out, I didn't have to operate this business. I could 21 00:02:07,280 --> 00:02:12,400 own the business and still have the impact and actually have a bigger impact by owning it and 22 00:02:12,400 --> 00:02:17,120 operating it. I wanted to give that to other people. So that's what drove me. My mission was 23 00:02:17,120 --> 00:02:22,800 to help other people become business owners, not business operators. I pursued a path in that 24 00:02:22,800 --> 00:02:27,680 industry to turn that company into a franchise. And that's when I started to hate the company 25 00:02:27,680 --> 00:02:33,280 because the industry wasn't my favorite necessarily. And that path was going to be 26 00:02:34,160 --> 00:02:39,600 a lot more narrow than I really wanted it to be because it was only helping people who wanted to 27 00:02:39,600 --> 00:02:43,360 sell t-shirts become business owners. I want to help everybody become business owners. So that's 28 00:02:43,360 --> 00:02:48,640 why I transitioned to this industry, sold that company. Now we're here. And with my business 29 00:02:48,640 --> 00:02:55,360 partner, that's what we do. We help small business owners have the clarity they need and to make 30 00:02:55,360 --> 00:03:00,640 confident decisions to grow their businesses and become business owners, which is what we all start 31 00:03:00,640 --> 00:03:05,040 out to do in the first place. But a lot of people get tied up in the operator role, which we try to 32 00:03:05,040 --> 00:03:15,360 prevent. So the company that you had started and built and ultimately sold was in the custom merch 33 00:03:15,360 --> 00:03:21,440 industry, turned that into a franchise. What was that unique value proposition? I'm just intrigued 34 00:03:21,440 --> 00:03:28,000 about the business model. It's really easy as a matter of fact. And it's not just that industry, 35 00:03:28,000 --> 00:03:33,680 but if you've ever dealt with a service-based industry or a service-based business in really 36 00:03:33,680 --> 00:03:40,160 any of the trades, they're local businesses. They usually only serve a local geographic market. 37 00:03:40,160 --> 00:03:46,320 And I'm talking t-shirt businesses like I had, merch business, plumbers, electricians, HVAC 38 00:03:46,320 --> 00:03:54,640 companies. These are notorious industries for having terrible customer service. So I was actually, 39 00:03:55,360 --> 00:04:00,480 I was a customer of one of these businesses before I started my business. And I was like, 40 00:04:00,480 --> 00:04:06,080 why is it so hard to order a t-shirt? It should not be this complicated. We're talking about 41 00:04:06,080 --> 00:04:12,240 t-shirts, ink on fabric. This can't be this complicated. So my naive self thought, well, 42 00:04:12,240 --> 00:04:16,640 if they can't do it, I'll do a better job. So I was like, all right, let's start this company 43 00:04:16,640 --> 00:04:22,320 and see really how hard and complicated this is. Turns out it wasn't complicated at all. 44 00:04:22,320 --> 00:04:27,200 But where people lost focus was they focused on the art of producing the product or delivering 45 00:04:27,200 --> 00:04:31,840 the service, which is where a lot of entrepreneurs get caught and they neglect the customer 46 00:04:31,840 --> 00:04:38,480 experience. So my only focus from day one was maximizing the customer experience, making sure 47 00:04:38,480 --> 00:04:43,440 they had a fantastic experience with us. And of course, quality is important, but that's kind of 48 00:04:43,440 --> 00:04:48,240 like built into everything we do. If you're not putting out quality, nobody's going to come back. 49 00:04:48,240 --> 00:04:54,000 So that's baseline. Think about a restaurant even. You have to have that. So that's all I did. 50 00:04:54,000 --> 00:05:00,560 And it was very quickly took off because no one really had ever seen that in the industry before, 51 00:05:00,560 --> 00:05:05,200 at least not in the market that I was in. And that's when I started to ask some more questions 52 00:05:05,200 --> 00:05:10,480 and realize, no, this is really industry wide nationwide. It's very rare for someone to have 53 00:05:10,480 --> 00:05:16,160 a good experience with a business like this. And that's how it started to take off so quickly. So 54 00:05:16,720 --> 00:05:23,120 it was one of those things I just, I solved my own problem and then I made it into a business 55 00:05:23,120 --> 00:05:27,520 and quickly realized by accident that there might be something here. 56 00:05:27,520 --> 00:05:35,360 So the customer service was a big important factor of that success. So now you talked about some 57 00:05:35,360 --> 00:05:41,920 systems that have allowed you to launch six and seven figure businesses while building amazing 58 00:05:41,920 --> 00:05:45,760 relationships along the way. What do these systems look like? 59 00:05:46,960 --> 00:05:51,920 Yes. And one of the things that I realized as I was kind of going from scaling that company to 60 00:05:51,920 --> 00:05:58,320 being the operator, to being the owner and getting out of it was I was really chained to my business. 61 00:05:58,320 --> 00:06:04,560 I was working 60, 70, 80 hours a week throughout the year and it only got worse when we were busy. 62 00:06:04,560 --> 00:06:10,400 So I knew that wasn't the most sustainable way to build a company. And if I wanted to be present 63 00:06:10,400 --> 00:06:17,520 for my family and my kids, you couldn't do both. You can't be working that much and see your family 64 00:06:17,520 --> 00:06:23,120 and have relationships with anybody, let alone your business. So I had to figure out what was 65 00:06:23,120 --> 00:06:27,920 holding me back from scaling, from actually getting out of the business. And that's when I realized that 66 00:06:28,720 --> 00:06:33,280 some things were connected and that's what we teach today. So my business partner really, 67 00:06:33,280 --> 00:06:37,040 he was the one that realized that this is present no matter the size of the company. 68 00:06:37,040 --> 00:06:41,920 He's consulted with Fortune 100 companies all the way down to solopreneurs and startups 69 00:06:41,920 --> 00:06:49,680 and everything in between. What I started to realize was if you have systems that guarantee 70 00:06:49,680 --> 00:06:55,440 success in your business for everything, I'm not just talking about delivery of the product, but 71 00:06:55,440 --> 00:07:02,400 how you do everything in your business, how you hire, how you fire, and then how you get leads, 72 00:07:02,400 --> 00:07:07,520 how you market, how you fulfill your service, it kind of ties everything together. And the other 73 00:07:07,520 --> 00:07:14,640 thing was if you have mission-driven people on your team, it's really easy to scale. And that's 74 00:07:14,640 --> 00:07:20,960 an oversimplified way to put it, but those two big things really changed the direction of my business 75 00:07:20,960 --> 00:07:25,760 and my time working in the business because I started to be able to hire the right people 76 00:07:25,760 --> 00:07:29,760 who are on board with the mission and where we were taking the company. They could see themselves 77 00:07:29,760 --> 00:07:36,160 in that vision of where we were going in three, five, 10 years. And we had everything documented. 78 00:07:36,160 --> 00:07:40,880 So that if one person was out sick, anybody else in the organization could pick up the slack for 79 00:07:40,880 --> 00:07:45,920 the day and it was seamless. It didn't require my input. It didn't require me to make decisions. 80 00:07:45,920 --> 00:07:51,280 And that's what holds a lot of businesses back is when the owner or the CEO is in charge of 81 00:07:51,280 --> 00:07:57,440 signing off on all decisions, well, they're a bottleneck. So when we started to, or as I 82 00:07:57,440 --> 00:08:01,840 started to pull myself out of the business, I knew that these things had to be in place. 83 00:08:01,840 --> 00:08:08,400 And as questions would come up, I documented them every single thing. If someone had a question 84 00:08:08,400 --> 00:08:12,720 now, it would mean someone else would have a question in three months. So we just made sure 85 00:08:12,720 --> 00:08:17,840 there was a library of information that was easily accessible so that anybody could answer 86 00:08:17,840 --> 00:08:24,800 questions without me confidently. And I was able to quickly scale and get out of that business 87 00:08:24,800 --> 00:08:31,760 while going from six to seven figures from 80 hours a week down to one to two hours a week. 88 00:08:31,760 --> 00:08:37,040 Less than five hours a week by the time I sold it. And the company grew itself without me, 89 00:08:37,040 --> 00:08:43,840 which is I think the goal of every company. So these systems, you implement them now, 90 00:08:43,840 --> 00:08:52,800 or you just advise. So we do in what if in our company now, my, so my business partner that I 91 00:08:52,800 --> 00:08:58,160 mentioned, he's identified these 10 fundamental areas of business that are present no matter the 92 00:08:58,160 --> 00:09:03,280 size, scale or industry. So what we'll do is we call it a business architecture or a business 93 00:09:03,280 --> 00:09:09,280 operating system. What we do is we'll come in and either show you how to install that yourself. 94 00:09:09,280 --> 00:09:13,520 We'll show you how to do that, make sure it goes well, and you can start to install this 95 00:09:13,520 --> 00:09:17,200 architecture in your business. If you need a little bit more hands on support, your business 96 00:09:17,200 --> 00:09:21,920 is a little bit bigger. For example, like Nike, Uber, Johnson and Johnson, the companies that, 97 00:09:21,920 --> 00:09:27,440 that he has worked inside of and consulted for, then we do fractional COO work. So that's where 98 00:09:27,440 --> 00:09:33,280 we'll actually be technically on staff to some degree at that company as a consultant and outside 99 00:09:33,280 --> 00:09:38,800 consultant, but still working inside the company to make sure that everything is tied together as 100 00:09:38,800 --> 00:09:43,040 efficient as possible. Either way, we have the same results. I mean, we have a hundred percent 101 00:09:43,040 --> 00:09:49,360 success rate implementing this model in businesses because it's the most efficient way to do business. 102 00:09:49,920 --> 00:09:54,320 We always call ourselves the lazy consultants. We want to do the least amount of work and get 103 00:09:54,320 --> 00:10:00,960 the most amount of return on the backend. And that seems, it seems stupid to say that, but 104 00:10:00,960 --> 00:10:05,040 that's what we all want. That's as human beings, we want to be lazy and do a little bit of work 105 00:10:05,040 --> 00:10:10,960 and get a lot out of it. We just cut out the noise and the excess and we can leverage that 106 00:10:10,960 --> 00:10:19,440 for business growth. So how long does a transformation take from the moment that you start to the moment 107 00:10:19,440 --> 00:10:25,280 until you see those results? Very quickly. We see results within the first three or four weeks. 108 00:10:25,920 --> 00:10:31,440 We always start in the same place though. And that's because it's always the most broken when 109 00:10:31,440 --> 00:10:36,560 we get into businesses. At least that's what we found. So the area of business that we call 110 00:10:36,560 --> 00:10:41,760 navigation, which is what traditionally in business is called strategic planning. A lot of small 111 00:10:41,760 --> 00:10:46,880 businesses don't do that. And fun fact, a lot of big businesses don't do that well either. They 112 00:10:46,880 --> 00:10:54,640 don't have a very good grasp on it because they need to please shareholders and CEOs and boards 113 00:10:54,640 --> 00:10:59,360 of directors, small businesses. We just think that's like writing our goals on the wall for 114 00:10:59,360 --> 00:11:03,760 the year is like, oh cool. My, my goals, I want to hit a million dollars in revenue. That's not 115 00:11:03,760 --> 00:11:07,440 strategic planning. That's, that's a hope and a dream that you may or may not accomplish. 116 00:11:08,080 --> 00:11:13,040 The way we tackle strategic planning or navigation is planning your company's, 117 00:11:13,040 --> 00:11:17,280 giving your company a map, a roadmap of where it is now, where it wants to go, 118 00:11:17,280 --> 00:11:22,160 and exactly how you get there. So once we do that and we install that portion of the architecture 119 00:11:22,160 --> 00:11:28,560 in your company, we start to see entire teams align, get on the same page and growth starts 120 00:11:28,560 --> 00:11:33,600 happening very quickly. Within the first 90 days, companies tend to look drastically different than 121 00:11:33,600 --> 00:11:40,080 when we started with them. Can you share with us how the framework to simplify your business helps 122 00:11:40,080 --> 00:11:45,600 make better decisions for the companies? Yeah, that's, that's one of the things that 123 00:11:46,480 --> 00:11:52,240 holds back a lot of entrepreneurs from scaling. We call it decision fatigue, whether it's, you know, 124 00:11:52,240 --> 00:11:58,480 who, who do I hire? I'm between two candidates or as simple as where do I go for lunch? The 125 00:11:58,480 --> 00:12:02,160 overwhelming number of decisions that we have to make as business owners and leaders 126 00:12:02,720 --> 00:12:08,800 every single day is, is crazy. And it's something that's not really talked about in terms of 127 00:12:08,800 --> 00:12:13,760 leadership and scaling a business. But as you grow, as you get past the six, seven, eight figure mark, 128 00:12:14,400 --> 00:12:19,120 there's big decisions to be made. And there's consequences that could be very massive for not 129 00:12:19,120 --> 00:12:24,640 only you and your company, but all of your employees. So one of the things that we have 130 00:12:24,640 --> 00:12:30,160 in place in this architecture is we leverage the connections between the 10 disciplines. 131 00:12:30,160 --> 00:12:35,680 So if you think about departments or silos in a big company, that's how these things are typically 132 00:12:35,680 --> 00:12:42,320 looked at. There are 10 different areas of the business that you focus on individually. Well, 133 00:12:42,320 --> 00:12:48,800 that's where the model breaks in big business and the standard business model, because the magic is 134 00:12:48,800 --> 00:12:54,720 in the links. Everything in business is connected. So once you know exactly where things are connected, 135 00:12:54,720 --> 00:13:00,080 where your marketing is connected with your company's vision, where your HR is connected 136 00:13:00,080 --> 00:13:08,000 with leadership and sales and legal. Once you have that information and it's very clearly laid out on 137 00:13:08,000 --> 00:13:14,560 one computer screen, you can start to make decisions really quickly. So we have everything as a filter. 138 00:13:15,200 --> 00:13:22,880 If you have a decision to be made as a leader, the easiest thing that we do, and this is, once you 139 00:13:22,880 --> 00:13:28,160 have this in place, the four questions we ask or the process we take our clients through is we call 140 00:13:28,160 --> 00:13:34,960 the four Ds. It's do, delay, delegate, and delete. We actually reverse that order. That's the order 141 00:13:34,960 --> 00:13:40,560 people would typically attack things in. So as a business leader, if I were to come to you with 142 00:13:40,560 --> 00:13:45,760 an opportunity, you would usually say, okay, can I do this? We flip that around. So anytime a decision 143 00:13:45,760 --> 00:13:50,960 needs to be made, we take it in with the business leader, with the CEO and say, can you delete this? 144 00:13:50,960 --> 00:13:56,640 Is this in line with your company's vision? Does it even need to be here? If that's a yes, 145 00:13:56,640 --> 00:14:02,480 then the next thing we ask is, can we delay it? Does it have to be decided or solved right this 146 00:14:02,480 --> 00:14:08,720 minute? If that's a yes, if it's a no, then we can push it off to some later date. If it's a yes, 147 00:14:08,720 --> 00:14:14,640 then we say, okay, is it delegatable? Is there someone on your team? Is there a third party 148 00:14:14,640 --> 00:14:21,200 you could outsource this to, a VA, whatever that may be? Can someone else handle this situation? 149 00:14:21,200 --> 00:14:28,240 Or does it have to be you, the leader, founder, CEO? If and only then it's a yes, 150 00:14:28,800 --> 00:14:33,120 do you actually do it? So it would have to be in line with your company's vision. 151 00:14:33,680 --> 00:14:39,600 It would have to be immediate and urgent. It would have to be you with your unique skill set 152 00:14:39,600 --> 00:14:44,240 that could only do it in your company. And then you would do it. And that's what we call the golden 153 00:14:44,240 --> 00:14:49,920 line. So we have this filter in place to where anytime something comes in, you go through that 154 00:14:49,920 --> 00:14:52,960 process and it's quick. Once you do it a couple of times, it's like, okay, boom, boom, boom. 155 00:14:53,520 --> 00:14:58,720 Yes, awesome. I'll do it. I'll put it on my calendar for this date. You eliminate 98% of 156 00:14:58,720 --> 00:15:03,600 the things that we end up doing throughout the day, throughout the week and month as a business 157 00:15:03,600 --> 00:15:08,880 owner. And you'd be surprised how quickly your schedule gets from overwhelmed to calm. 158 00:15:10,000 --> 00:15:14,400 When you were going through those steps, it was almost like conditional statements. If then, 159 00:15:14,400 --> 00:15:19,680 if then how do people make the decisions? Is it just a process that goes through your mind? Is 160 00:15:19,680 --> 00:15:28,080 it with pen and paper or is it an app or a software where I'm able to put an input and then just get 161 00:15:28,080 --> 00:15:32,080 an output? Because if you haven't thought about doing a software that helps you through that 162 00:15:32,080 --> 00:15:39,120 process, you should with the way that you think. Yeah, we're not smart enough for software. So if 163 00:15:39,120 --> 00:15:44,080 anybody's listening to no software, please reach out to me. But no, so we do have, it's a little 164 00:15:44,080 --> 00:15:49,600 bit tight in software. So we do build dashboards for our clients that we work with. We just use 165 00:15:49,600 --> 00:15:54,400 Notion if you're familiar with it. It's a very flexible platform. So what we do have and where 166 00:15:54,400 --> 00:16:00,400 these decisions come in is we work in quarterly projects. So every quarter, it's based off the 167 00:16:00,400 --> 00:16:04,400 book, the 12 week year, if you're familiar with it. So we have these 12 week sprints, quarterly 168 00:16:04,400 --> 00:16:10,640 sprints. We only have three projects in any company at any one time. Doesn't matter the scale. 169 00:16:10,640 --> 00:16:14,320 So based on what those three projects are, let's say you were to come to me and say, 170 00:16:14,320 --> 00:16:20,080 we found this opportunity to incorporate Facebook ads in our marketing. Well, if marketing is not 171 00:16:20,080 --> 00:16:24,880 on one of these three projects, it's immediately a delete. So we're referencing the projects 172 00:16:25,520 --> 00:16:31,680 for that first filter. If it's part of the projects and we can't delete it, then it's just a filter in 173 00:16:31,680 --> 00:16:36,080 our head and it's habit really. So once, like I said, once you do it a few times, you get the 174 00:16:36,080 --> 00:16:41,840 hang of it and you get to see, okay, it's part of the projects. Where does it go? Delay, delete, do 175 00:16:41,840 --> 00:16:48,480 most of the time, everything's going to be delayed or delegate. If it makes past the delete step. So 176 00:16:48,480 --> 00:16:54,240 really when we work with our clients, they're surprised and also a little bit, they're mostly 177 00:16:54,240 --> 00:16:59,040 shocked is really what happens because they're so used to just saying, yes, we're yes people as 178 00:16:59,040 --> 00:17:05,600 entrepreneurs. And when we have them saying no, 95 plus percent of the time, it can be a little 179 00:17:05,600 --> 00:17:09,600 scary at first, but like I said, their calendar shows the results and then they can be more 180 00:17:09,600 --> 00:17:13,760 effective and productive because they're doing the right activities, not all activities. 181 00:17:14,480 --> 00:17:16,400 So what's your next milestone? 182 00:17:17,280 --> 00:17:23,120 Our next milestone. So we actually have a, we have a community that we're building and we're pretty 183 00:17:23,120 --> 00:17:28,960 excited about it. So there's three things that we've kind of noticed that most entrepreneurs want 184 00:17:28,960 --> 00:17:35,600 or they look for and it's clarity, confidence and community. So we can do the first two really easy, 185 00:17:35,600 --> 00:17:40,400 the clarity to make decisions. We just talked about that, the confidence then to make a decision and 186 00:17:40,400 --> 00:17:46,320 put it into place and chase your company's vision. The part that was lacking was the community. And 187 00:17:46,320 --> 00:17:52,880 that's because as, as high level leaders and CEOs, it's hard to relate. I mean, we have employees 188 00:17:52,880 --> 00:17:57,600 and yeah, they're, they're fantastic and we can talk to them and be friends and all that kind of 189 00:17:57,600 --> 00:18:04,560 stuff, but no one really understands the decision making level and the decision fatigue that we have 190 00:18:04,560 --> 00:18:10,560 to make decisions. So we're building a community of seven, eight figure entrepreneurs who are 191 00:18:11,360 --> 00:18:15,440 pushing their companies through getting to that next level. And the milestone is a hundred for us. 192 00:18:15,440 --> 00:18:19,360 We want a hundred people in that group right now. I think we're close to, 193 00:18:20,880 --> 00:18:27,040 we're just shy of 20 in that group right now. And we're hoping to achieve that milestone by 194 00:18:27,040 --> 00:18:34,640 Q3 or end of the year this year. Can you share how we can follow your journey, find you online 195 00:18:34,640 --> 00:18:43,200 or perhaps even join that group? Yeah. So I would say if, if anything I said, how'd you say, huh, 196 00:18:43,200 --> 00:18:48,960 that's interesting, but that's a different way of looking at that. The best way to look at that is 197 00:18:48,960 --> 00:18:55,600 to just be a little bit more open and open to the world. And I think that's the best way to do that. 198 00:18:55,600 --> 00:19:02,560 And the best way to see where your company stacks up is to actually take our assessment. It's called 199 00:19:02,560 --> 00:19:07,600 the BAD, the business architecture diagnostic. And what it does, it'll ask you 50 questions in the 10 200 00:19:07,600 --> 00:19:12,960 different areas of business that I described, and it'll show you where the holes in your company are. 201 00:19:12,960 --> 00:19:18,160 And they're usually never where you think they are. That's the magic of everything being connected. 202 00:19:18,160 --> 00:19:24,560 Like I said, so if you take that assessment, go to whatif.com, answer those 50 questions. It'll take 203 00:19:24,560 --> 00:19:28,640 you eight to 10 minutes and you'll get a report on the backside of that, of exactly what's going on 204 00:19:28,640 --> 00:19:32,800 in your company. So that's the clarity. And then in that report, we'll kind of paint the picture for 205 00:19:32,800 --> 00:19:40,080 you of exactly what you need to do to fix it and get yourself back on the right track, if you will. 206 00:19:40,080 --> 00:19:44,480 And that's the confidence piece. So like I said, I could deliver those first two really, really easy. 207 00:19:44,480 --> 00:19:48,800 If you want help with it, obviously we can come in and work with you, but that's absolutely free, 208 00:19:48,800 --> 00:19:52,880 that assessment. So you get confidence and clarity for free in eight minutes. I can't think of a 209 00:19:52,880 --> 00:19:59,360 better deal as a business owner. So what advice would you give my listeners to take that first 210 00:19:59,360 --> 00:20:08,000 step and turn their what if into reality? Ask a lot of questions and make sure you keep going. 211 00:20:08,000 --> 00:20:14,400 So yeah, what if is, we always joke, it's the question that births all great ideas, right? 212 00:20:14,400 --> 00:20:19,120 But you have to be willing to just learn from your failures. There's no such thing as failure. It's 213 00:20:19,120 --> 00:20:23,520 just learning experience. So if you have that what if in your head, you're like, what if I turn this 214 00:20:23,520 --> 00:20:31,040 into a business or, or what if I can help people in this way, chase it, seek a mentor, get guidance, 215 00:20:31,040 --> 00:20:36,400 have a good plan and learn from your mistakes, but never ever stop if you think it's an idea 216 00:20:36,400 --> 00:20:42,480 worth chasing. Thank you so much for your time today and for joining me in another episode of 217 00:20:42,480 --> 00:20:49,840 Milestone Moments in Business and Leadership. Thanks for having me.