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Welcome to Milestone Moments, the show where we explore the journeys that lead to success.

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I'm Sheila Slick, your host and founder of Five Milestones. In every episode, we will bring you

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insights from the minds of entrepreneurs, leaders, and experts who will share not just their expertise

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but the milestone moments that have reshaped their journeys and led to significant achievements.

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So if you're looking for motivation, you're in the right place. Subscribe now and discover the

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milestones that mark the path to success. Hi, thank you for joining us today. We have a special

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guest, Anna Karina Arguello. Anna Kay is a medical esthetician with a passion for sustainability,

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beauty, and a love for nature. Founder of Anna Kay Cosmetics, she found her calling from the

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tender age of 19. Thank you for joining me today, Anna Kay. Hi, Sheila. Thank you for having me on

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your show. Hi, everyone. It's great to be here. Tell me a little bit about what you do.

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Well, I'm a medical and oncology esthetician. So I not only pamper people in the aesthetics room

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doing a variety of different facials, but I also treat, perfect, correct, and educate

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the client's skin to help them always have the better version of themselves. Then I also have

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my skincare line, Clean Beauty by Anna Kay, which I formulated over 15 years ago, focused on,

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in the treatment room, I was always asked, well, what should I use? And it was really hard to cater

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to so many different skin types. And that's where Clean Beauty by Anna Kay was born. I reformulated

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and rebranded a few years ago to focus more on the oncology part of the business, which today and day

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unfortunately is growing vastly. But it's really important with or without the oncology part for

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you, for a person to use Clean Beauty products, be it in the deodorant, the face wash, or the shampoo,

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nail polish, et cetera. So that is where everything kind of aligned with my past education,

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my passion, and my calling, which I truly feel is to heal, to heal and to pamper. And so I'm

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very happy with our number one growth ba le goal as an flawless line. We were top three brands

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And they are in the cleanest,olettest England by the''

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And the beauty product is a clean line, and I think it applies to as gifts that you're

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going to call BL By is that we're able to treat all different types of products

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It's very abrasive and rough.

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It dehydrates the skin.

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So for example, if you use like a normal bar of soap that we're used to using, if you let

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it out of water for two, three days, it crumps because it dries up.

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So if it does that on its own, you can just imagine what it's doing to your skin, be it

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your face or your body.

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So those are harsh surfants.

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You don't want in your cleansers or toners or exfoliants.

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You don't want DEAs.

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You don't want phosphates.

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You don't.

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There's a very large ingredient that you actually don't want.

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It's the other way around.

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It's easier to tell you what you do want in your skincare or in your body care so that

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one can use clean ingredients.

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So unfortunately, FDA regulations aren't very strict.

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So if I put one drop of lavender essence in a product, I am clear to market the product

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as if it is a lavender shampoo or a lavender body oil, when in reality it just has a tiny

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percentage of the ingredient in the product.

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So marketing makes it very tricky for the average consumer to actually know what it

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is that they're purchasing.

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And when you're purchasing a beauty product or a personal hygiene product, if you turn

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the label, most of the times you don't even know what it says because it's like in a scientific

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language.

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So that's when you need an esthetician that's trained to decipher it for you unless you're

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going to be Googling or going on the dictionary per se to kind of break it down for you, which

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is frustrating.

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And then you go on to the next step, which is, well, does this ingredient, this ingredient,

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what do they do when they are mixed together?

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So it's an entire world.

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That's why there's cosmetic chemists that formulate everything.

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And then you have your estheticians that truly just guide someone into what could actually

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work for your skin type.

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Because we all have different skin types and different needs.

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So even though, for example, I'm normal to dry, perhaps be at the time of the month or

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I went skiing or I went to the beach, my skin's going to change what it needs.

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And so you should always be updating your skincare, not using the same products all

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the time.

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So plain ingredients mean just that, that they're free of chemicals and pesky things

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that might actually dry out your skin and make it worse.

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Wow.

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Thank you.

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That was a lot.

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It's almost like when you're shopping for food, you don't understand all of the chemicals,

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what you're putting into your body.

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So I definitely see a need to have an ex-part-time.

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I choose my skincare line, choose wisely.

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So we have me.

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So my next question is how did you get to where you got today?

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Now you founded your company in 2004.

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So this is a milestone year for you.

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You'll be 20 years old, 20 years in business, not 20 years old.

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Exactly.

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20 years in business.

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It's been a long but beautiful road.

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So I started off with a passion in color and makeup and working in fashion shows and all

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of that limelight energy.

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I was a lot younger back then.

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And as I continued on my makeup artist career, I noticed that a lot of women would come to

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the counter.

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I was working at Estee Lauder and then I worked at the Chanel counter.

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And they were always so focused on foundation, like how can I conceal, how can I hide?

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And I would just continuously find myself educating, you have to start with your skincare.

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So makeup, I love makeup, but makeup is meant so someone can bring out the best in them,

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be it your eyes or your cheekbones or your lips, your eyebrows, but it's not really meant

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to conceal your entire face and your skin.

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So if you have a good skincare regimen and good products that are working for you, then

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you can accentuate your beauty with makeup.

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And so from there, I found myself kind of like in Greece going back to school, but I

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didn't drop out.

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So I went to beauty school and I started my journey as an esthetician.

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Awesome spot in Pasadena, California.

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And that is when I realized that I was really good at what I was doing and I had a true

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passion and I wanted to branch off on my own.

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And so thanks to my big sister, I did, I got that push I needed.

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And I moved to Nicaragua and I opened after a few years and a lot of help, I opened a

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little spa boutique, which eventually became a full blown salon.

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And that is when I truly, when I started getting my own clients being like, well, what do I

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use on my skin?

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And I would go to the trade shows and I would bring lines from US over to Nicaragua, but

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I never felt that they were complete.

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And so when you use a line from such brand and then another brand, then you also have

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to start seeing how they interact together.

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And that is where Clean Beauty by Aniket was born.

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So I created six collections for all skin types that very seamlessly just go together.

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It doesn't matter if you use the cleanser from oily skin and then the toner for hyperpigmented

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skin.

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Everything blends in together depending on what your skin needs are and at the time of

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your life that you're using them.

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And then due to some close family being diagnosed with breast cancer, I truly wanted to help

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them in their very challenging journey.

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And it really made me start questioning deeper into ingredients.

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And my products were great and I found out that they weren't just great, but they were

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also clean.

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And so I rebranded and the name of the brand now is Clean Beauty by Aniket, which means

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I tried to make it in layman's terms.

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Zero chemicals, doesn't matter if, you know, what stage of life or how sensitive your skin

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is.

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These products are wonderful and they're safe to use and someone can use them regardless

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if they're going through chemo or radiation or they're pregnant or they're breastfeeding

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or they have sensitive skin or rosacea, eczema, it's a truly all-inclusive skincare collection,

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if you will, because there are six collections in there.

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So it's been a great journey and what I've been doing now is just adding to the line.

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So now I have shampoo and conditioner and a biotin serum to help with the hair growth.

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Came out with some more hydrating oil serum.

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And as the time goes, like this year, I'm researching into a deodorant and into some

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hydrating patches because a lot of what I formulated and create is based on my own personal

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need.

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So as a 47-year-old, I'm noticing, yes, hair thinning, really dry skin, regardless of how

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many beauty treatments I do.

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Obviously, it's hormones fluctuating.

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Tiredness, so, you know, you always want to have this pumped up.

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And so I listen to my clients, but I also base a lot of the things on the needs that

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a woman needs or a person needs, depending on the stage of life that they're in.

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That's awesome.

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So I have a question for you.

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Yeah.

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Well, because you said a lot, right?

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Like we started with how you began.

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You pretty much began in makeup behind a Chanel counter, and then you moved overseas and you

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began your own company, which that must have been, you know, a culture shock having to

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open up a company in a different country.

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And then the third time around, you focused on rebranding your line and you also have

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a company in Florida, in the United States.

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So those are three really big milestones.

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And I'd love to know what was that one milestone that just really redefined your success because

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you've evolved, right?

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In those 20 years, you've taken various steps.

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So if you wanted to give our audience that one milestone moment that just, that one thing

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that made that significant impact in your journey, what would it be?

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It was back in 2020 and it was when I saw my dream become a reality and it brings tears

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to my eyes because it took a whole year to create the website.

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And I want to be able to help as many people as possible on this planet, regardless of

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where you are.

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It coincided with the entire COVID pandemic, which has its pros and cons because it brought

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all these Zooms together when we launched the website.

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And so I'm able to do virtual consultations, which have gone really well.

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And it helps me connect with people all over the world and they can purchase the products

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if they want.

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And it ships internationally from Florida.

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So it makes it a lot easier, even though I'm based in Nicaragua.

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So if anyone's ever visiting Central America and you're here and then I'm here, but you

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don't need to travel to see me or to acquire the products.

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You can have a one-to-one with me.

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And just by questions and looking at someone's face, it's the same diagnostic I do when I'm

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in the facial room.

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So I actually don't need to touch a person.

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It's great.

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The treatments I do are great, but I also take it to the next level.

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So I will help find a local esthetician and I will contact that esthetician and in representing

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the customer that wants to use my brand to make sure that she understands what I'm thinking

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that they should do.

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Because it should be an alliance.

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That's how I think.

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And by far that has been, I think, the greatest achievement that I've done.

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It was a lot of work.

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Creating the line was huge, took many, many years.

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But when I saw it all come together in the website, that just like...

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So what is that website so that we can all visit and get that consultation and buy some

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of these products.

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www.annikatecosmetics.com.

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Well, I'm afraid to ask for that consult right now, right?

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Because I don't know what the skin looks like.

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I'm sure it can improve.

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So that's wonderful that you are able to offer that virtual consultation.

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So everything has a positive.

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The COVID ended up pushing you to have to focus on how can I serve my clients?

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And you built the website and you offer the consultations.

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You're shipping from Florida.

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And do you ship worldwide or only to specific countries?

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No, we ship worldwide.

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We've shipped all the way to Australia, France, Australia, Canada, all over the world.

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All over the US, which are Australia by far.

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Australian brands are very challenging with their rules and regulations.

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Australia being under Australia, obviously it's very far, even shipping wise.

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So those, it's great to know that, yes, the products got there.

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The person loved them.

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So no, we ship worldwide.

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That is wonderful.

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So what are the next steps, those next milestones for Annikate Cosmetics?

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I'm coming out with new, well, this is the first, six new products are coming out right

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now.

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And I'm always investigating coming out with new things.

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So like I mentioned before, I want to do deodorant and eye patches.

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I'm coming out with candles as well, which I'm super excited about because I love candles.

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I burn candles every day at home.

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And then my next milestone is to penetrate the aesthetics community.

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I would really, really love, especially with the young aestheticians coming out of beauty

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school.

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One doesn't really know what skincare line to use, how to use it.

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So you always need training and that you want to put your own little shop up, be it just

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like how I started.

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I started with one room and I'm actually back into what, well, I have two rooms, but I only

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work one room.

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And to help guide the younger aestheticians, because I truly believe in giving back and

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paying forward.

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And so I started a wholesale program, but I haven't really pushed it.

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That is, it's a huge, it's completely different than selling retail.

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So that is what I, that is my next milestone that I want to reach is penetrating the aesthetics

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and the professional community, especially also in the oncology department.

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Because unfortunately, as we age, we're starting to see that a little bit more, everything

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that our cancer diagnosis is.

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And I'd really like to help those individuals in overcoming their battle of cancer and to

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make sure that they can always feel comfortable in their skin, especially undergoing those

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extremely harsh treatments that cancer requires.

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That's so on your website, someone wanting to learn more about how they can partner with

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you or become a distributor that's available on your website as well.

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Yes, it is.

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They will go under the whole still talk.

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And so whether they're just a normal store or a new aesthetician, or they just want to

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sell wholesale on their website, because I also am affiliated, I have an affiliate program

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with share sale.

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So there's different ways that you can acquire the products or sell the products.

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I vet all the applications.

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So I do do a pretty good screening.

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But yeah, everything's found on the website.

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And that took, when I launched the website, it took about two more years to kind of get

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everything together.

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So now I feel like, okay, I'm ready to embark on this next milestone and really let the

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public know that this is available.

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Well I congratulate you on 20 years of achievements.

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And I see that you still have a lot of room for growth.

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And what one advice would you want to give either to the estheticians or to the listeners,

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right, that you've learned from your 20 years on how they can take that next step?

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Leap of faith.

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It comes to mind because when I was in my sister's store, and I had so many customers

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coming to just pluck their eyebrows and buy some skincare and cosmetics products, she

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kind of kicked me out and said, it's time for you to do this on your own.

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And I cried and cried and cried because I was so scared.

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And between her and my mom, they told me, you know, you just have to know when to take

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the leap of faith.

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And it was really hard.

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And I did it.

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And I'm very happy that they pushed me and that I had their support.

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But if I wouldn't have done that, I wouldn't have gone through the journey that I did.

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And so even though sometimes one has fear, if you have faith in what you do, do it.

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Because that's your calling.

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There's a reason that you have that idea.

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Not everyone has the same idea.

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So I would say that.

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Don't be scared.

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Well, thanks so much.

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Oh, I'm sorry.

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Don't be scared.

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Trust yourself.

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Trust yourself.

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Well, thank you, Anna Kay.

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Once again, her website is Anna K cosmetics.com or clean beauty by Anna K.com.

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Yeah.

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Thank you.

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Have a great week.

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Thank you.

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Likewise, have a wonderful week.

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Thank you for listening.

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And thank you for having me on your show.