WEBVTT

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Good morning, good afternoon, and good evening,

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everybody, and welcome to today's episode of

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the Never Peak Project Podcast. I am your host,

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your California Coastside Cowboy Coach, Ranger...

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of Within Range Coaching, and in today's episode,

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we're going to be talking a little bit about

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Vision 2 Vegetables, my 10 -year plan to start

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a regenerative coastside farm. We're going to

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be going through my ideas, how I plan to make

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it all happen pretty quickly, but this is just

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kind of a beginning and a way for me to start

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getting all my ideas out and see if there's any

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way for my audience to help and support in this

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mission. I really appreciate it, but we're going

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to go ahead and just get started. right into

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it my overall vision for this farm which the

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name i'm going to keep it up on uh in the brain

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for a little bit because i think it has a really

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good name but the whole point is that this farm

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is a vibrant active and inspiring hub where personal

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transformation and regenerative agriculture really

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do intersect it's a working model for how we

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can heal our land our community and ourselves

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by blending hands -on agricultural education

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with deep introspective coaching to create a

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wow experience that reconnects people to the

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source of their food and the root of their purpose.

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That is really what I want to create. It's a

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working farm where we have greenhouses, hoop

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houses, field crops, livestock, chickens, goats,

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sheep. The whole idea is that it's a working

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farm, but that is the setting for transformative,

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life -changing work. I would be doing my own

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workshops there, having some retreats for folks

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over in the Silicon Valley to come out to the

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land, get their hands dirty, get away from the

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screens, and get out into the soil and really

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see what's going on, be more grounded, while

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also being able to rent out portions of the land

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to other leaders or retreat hosts, people in

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the wellness industry. Like I want to be able

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to check people in on a Friday morning or Saturday

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morning, afternoon, whatever, that own the local

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yoga studio and say, hey, you're going to go

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have the West Wing fire pit for your morning

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yoga setup. Or the sound bath person is going

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to have the Eastern Pond. And then the ecotherapy

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person is going to have the back 10 acres to

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do their walk. Like I really think that that

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would be a really, really cool way to bring people

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back to the land, really in a format and a landscape

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setting that is based around nature. And I think

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that agriculture really is the best way to...

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talk about transformation and help people understand

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that they are able to make these connections

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and make changes in their lives. Because I feel

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like a lot of people think that agriculture really

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is man versus nature. But really, I think that

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the model is... man with nature. We're working

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with these systems. It's taking that integrated

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approach, whether it's in pest management or

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inter -planting, inter -cropping, and saying

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we are going to all work together to create this

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common goal, where we give back to the soil,

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increasing soil organic matter, producing more

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microbes in the soil, while also feeding our

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families. And I think that that is... really,

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really a way to communicate how we as a society

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are kind of moving towards where it's very much

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this churn and burn model. Work yourself into

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the ground until you're burnt out and you don't

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know which way is up. I feel like I've heard

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that a lot with people in tech or in business,

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especially over here in San Mateo area. And I

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think that just really focusing on that regenerative

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model. for yourself as a person is what's going

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to keep people moving forward and creating even

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more opportunity and just possibility all over

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across industries. And that's really what I want

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to create with this farm that I want to start.

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How are we going to make it happen? The way that

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I want to really focus in on for the next year

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or two is really diving deep on my programming

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for within range coaching, getting more clear

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on the podcast that I am hosting, as well as

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getting some more hands on experience with farming

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and ag again. So with within range coaching.

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The core services that I offer right now are

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one -to -one life coaching, where I help people,

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whether you are an entrepreneur, entrepreneur,

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you work for someone, you work for yourself,

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but you're having internal conflict with yourself.

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I call it wearing a tutu. I'm too fat, too old,

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too late, too lazy, too poor, too this, too that,

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in order to do the things that I want to do.

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Now, this is something that I had to overcome

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with my walk across America last year. When I

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first heard about the walk, I was like, man,

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that sounds amazing. I wish I could do something

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like that, but I'm too. fat and too lazy to burn

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out too poor to this when really I just need

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to decide to take that first step and that's

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what I really want to help people with in my

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one -to -one coaching is You have everything

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you need to make it happen. It's just about making

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the decision to make it happen. And it sounds

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so simple. It sounds so easy when I say it out

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loud. But that's why I like to walk alongside

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people as they are making these transformations,

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making these decisions for themselves. So that

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is the one -to -one coaching, either the six

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or 12 -week package. The next one is the business

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consulting. And now there's the two methods for

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that one. There's the general business consulting

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and the agricultural business consulting. So

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on the general consulting side, I mostly partner

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with the Renaissance Center here in Half Moon

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Bay, where I help coastside Half Moon Bay businesses

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start, run, maintain, and grow their business.

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Right now, I'm running a business prep course

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where I'm helping six different entrepreneurs,

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all at different stages, all the way from I'm

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five years out from starting my business, but

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I need to figure out what I want to do now, to

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I have been in business for two years, but I

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need help with marketing, to I have two ideas.

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I need to know which one I want to focus on.

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And I really love that. I feel like there's so

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much to learn from them, from the room. And really

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being in that environment where everybody is

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there for each other, just as much as they're

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there for themselves. So I really love these

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different problems that they come up with and

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different ways to really help plug and play these

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methodologies. The other side is more so on the

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agricultural business side, where I know a lot

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more about laws, regulations, permits, and just

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different requirements to help people go from

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backyard garden to running a farm. And... I help

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out with pesticide compliance consulting. So

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I am able to do pesticide compliant herb. California

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Code of Regulation compliant pesticide handler

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training, which is very specific to California

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and growers. But every year people need to do

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or growers need to have annual pesticide training

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for their employees. I'm able to go into the

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field and help facilitate that conversation and

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make it happen. The other thing that I can do

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is help out with getting into and understanding

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what is required to be in a farmer's market.

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I have a four week program that I can bring people

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through to learn. okay, how do I decide what

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to grow? How do I decide what to do? And how

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do I actually acquire the permits, the signage,

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the booth, the this, the that, in order to sell

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my products at market? As well as some other

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ideas, including community -supported ag, wholesale

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distribution, et cetera, really just based around

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marketing and how you present your sales. The

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other thing that I am working on is doing more

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continuing education courses for people that

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have pesticide application licenses. Now, I know

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a lot of that is very specific to the ag industry,

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but I really want to focus in on those core offerings

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to get myself more in tune with the local ag

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community. I just got onboarded as an advisor

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with the Small Business Development Center in

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Merced, so I'm super excited to be working with

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them. I've already been working with the Renaissance

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Center out here. I've been doing some pesticide

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compliance consulting with a couple of small

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businesses out here, mostly landscaping businesses

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that want to add pesticide applications to their

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service offerings. So I'm really excited about

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that because, you know, if I'm able to help people

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make more money, protect their environment and

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protect their employees, I think that that is

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fantastic. So that is the one -to -one consulting

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or one -to -one life coaching for business owners,

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entrepreneurs, as well as the business consulting

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side. If you're interested in either any of those,

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I do free consults, 15 to 30 minutes, link down

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in the description. But the other thing that

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I'm really working on is creating programming

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where we actually bring people out to different

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farms in the San Mateo County coast side, or

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even maybe down in Merced once I get more established

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over there. But it's really about bringing people

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to the farm, getting their hands, their feet

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in the soil, and connecting back to their roots.

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It's going to be farm tours where we tour one

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to four different farms and really just, you

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know, what do they do here? Why are they different?

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Why is this work so important? important and

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what can we learn from it even if we're not in

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ag if we're in tech or sales or you know our

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ivory towers over at the ritz -carlton or whatever

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what can we learn from the soil that we can bring

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back to our teams back in the in the building

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so it'd be these farm tours that start off with

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the tour in the morning maybe do some harvesting

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bring the food back to a conference center or

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a room and do some actual transformative and

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educational workshops. The few that I'm working

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on right now are really focused around your mission,

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vision, values, overcome the sabotaging voice,

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making better decisions in your life, business,

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etc., as well as just being more present and

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grounded with your decision making. I think that

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that is going to be a great way to really connect

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people in the hands -on physical sense, as well

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as mentally in that more emotional space. So

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those are the three main areas that I'm really

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focused in right now in terms of building up.

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The other things that I'm doing to make the farmer

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reality is increasing my own personal network.

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So the Never Peak Project podcast is going to

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stay the same as it has been, mostly focused

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on stories from my walk across the country, lessons

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that I'm learning on my journey of entrepreneurship.

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But it's going to expand out, I call it the Within

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Range Broadcasting Network, to the Foggy Farmer

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podcast. as well as the South of SF podcast.

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The Foggy Farmer podcast is going to focus in

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on San Mateo County and area growers, producers,

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people that are out there in the field making

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it happen, as well as different industry specific

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experts that are kind of... across the nation

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that can help people really understand where

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their food comes from. So right now I am going

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to, I'm in talks with a few different people

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from San Mateo County. I just sent out a bunch

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of emails this morning, but that's really just

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to help me. build up my understanding of the

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local area while also sharing stories with consumers

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that really do care about this work and material.

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They want to know what's going into their food.

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They want to know what's going into their bodies.

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So I really want to be that bridge to help make

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that connection from producer to consumer. The

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other main podcast is the South of SF podcast,

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which is going to be focused around the community

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members, the business owners that are here in

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the San Francisco Peninsula. I really want to

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focus in on the person behind the mission. So

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for the consumer side is going to be able to

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hear from different real estate agents or mortgage

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brokers, jewelers, insurance agents, like these

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really heady kind of people where they say, oh,

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you know, like I want to. buy or sell a house,

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but I don't know if it's quite right for me.

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I don't know who to go with. Everybody kind of

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looks the same. And on the people that are going

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to be on the show, their big leg up is they're

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going to have 10 to 20 minutes to talk about

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themselves, really get to the root of why this

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business and industry matters to them and what

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they want to create for their business and their

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clients. So I think that that's going to be a

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great way for me to connect with more people

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outside of the coast side and more so in that

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Silicon Valley, Palo Alto, Redwood City, South

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San Francisco even region so that people remember

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and think of me when they are doing business

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on that side of the county. So those are the

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main. areas that I really want to focus in on

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over the next couple of years. One of my buddies

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William and I are actually planning on doing

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a small farm either a quarter to a full acre.

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I'm really trying to understand these farm incubator

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programs out here in the coast side. You know

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I have a lot of experience like I grew up in

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ag and farming. I have my degree in it so I have

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a lot of experience but I would really love to

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get some more hands -on experience out here in

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the soil. to just up my skills and learn honestly

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on someone else's dime rather than William and

00:13:13.799 --> 00:13:17.539
I get a acre plot of land and then suddenly we

00:13:17.539 --> 00:13:20.559
have to figure everything out. So I think that

00:13:20.559 --> 00:13:22.279
will also be really helpful for once we start

00:13:22.279 --> 00:13:25.299
applying for business loans through the USDA

00:13:25.299 --> 00:13:32.059
or local people. But that is the next step is

00:13:32.059 --> 00:13:34.580
acquiring some land and actually getting out

00:13:34.580 --> 00:13:36.559
there and making it happen. We're really going

00:13:36.559 --> 00:13:39.320
to be focused in on some brassicas as well as

00:13:39.320 --> 00:13:43.059
some small livestock like chickens for sure at

00:13:43.059 --> 00:13:45.000
the beginning, maybe moving into sheep or goats

00:13:45.000 --> 00:13:47.980
later on. But really, just really focusing on

00:13:47.980 --> 00:13:50.840
some direct sales at farmers markets and community

00:13:50.840 --> 00:13:55.139
supported ag boxes. So that is the next step.

00:13:55.200 --> 00:13:59.139
This is just like the next few years. But after

00:13:59.139 --> 00:14:01.220
that, it's just going to be keep upping and growing

00:14:01.220 --> 00:14:04.360
and getting on as an advisor in more places for

00:14:04.360 --> 00:14:07.779
the ag consulting and business side, getting

00:14:07.779 --> 00:14:10.580
more people and farms on board for the agritourism

00:14:10.580 --> 00:14:14.220
and retreats. And that really is what I plan

00:14:14.220 --> 00:14:16.720
on getting done over the next one to three years

00:14:16.720 --> 00:14:20.059
next week. And as time goes on, I'll be giving

00:14:20.059 --> 00:14:22.399
more updates and more information on what I believe

00:14:22.399 --> 00:14:24.820
are the next steps. But for now, if you want

00:14:24.820 --> 00:14:26.860
to help out and support, I would greatly appreciate

00:14:26.860 --> 00:14:28.820
it. Share this podcast with some friends and

00:14:28.820 --> 00:14:33.000
family as I make more offers. And I'll be talking

00:14:33.000 --> 00:14:35.139
a little bit more about some workshops that we

00:14:35.139 --> 00:14:37.720
have coming on, especially coming up in September.

00:14:37.919 --> 00:14:40.799
The growth workshop series is coming where we're

00:14:40.799 --> 00:14:42.299
going to be talking. about being grounded in

00:14:42.299 --> 00:14:45.700
your mission vision values, getting past the

00:14:45.700 --> 00:14:49.159
sabotaging voice, overcoming any kind of doubt

00:14:49.159 --> 00:14:50.980
in terms of your decision making, as well as

00:14:50.980 --> 00:14:53.700
understanding your communication style. So all

00:14:53.700 --> 00:14:55.100
that information is going to be down in the show

00:14:55.100 --> 00:14:58.279
notes as well. You can sign up now for that workshop

00:14:58.279 --> 00:15:00.779
series. I greatly appreciate it. I hope to hear

00:15:00.779 --> 00:15:03.240
from you all soon. But other than that, I got

00:15:03.240 --> 00:15:05.860
to hop off till next week. Remember that the

00:15:05.860 --> 00:15:08.639
best is yet to come as long as you are willing

00:15:08.639 --> 00:15:11.559
to make the decision to never settle. never quit

00:15:11.559 --> 00:15:14.539
and never peak. I'll see you guys in the next

00:15:14.539 --> 00:15:14.860
episode.
