Good morning, good afternoon, and good evening,
everybody, and welcome to today's episode of
the Never Peak Project Podcast. I am your host,
your California Coastside Cowboy Coach, Ranger...
of Within Range Coaching, and in today's episode,
we're going to be talking a little bit about
Vision 2 Vegetables, my 10 -year plan to start
a regenerative coastside farm. We're going to
be going through my ideas, how I plan to make
it all happen pretty quickly, but this is just
kind of a beginning and a way for me to start
getting all my ideas out and see if there's any
way for my audience to help and support in this
mission. I really appreciate it, but we're going
to go ahead and just get started. right into
it my overall vision for this farm which the
name i'm going to keep it up on uh in the brain
for a little bit because i think it has a really
good name but the whole point is that this farm
is a vibrant active and inspiring hub where personal
transformation and regenerative agriculture really
do intersect it's a working model for how we
can heal our land our community and ourselves
by blending hands -on agricultural education
with deep introspective coaching to create a
wow experience that reconnects people to the
source of their food and the root of their purpose.
That is really what I want to create. It's a
working farm where we have greenhouses, hoop
houses, field crops, livestock, chickens, goats,
sheep. The whole idea is that it's a working
farm, but that is the setting for transformative,
life -changing work. I would be doing my own
workshops there, having some retreats for folks
over in the Silicon Valley to come out to the
land, get their hands dirty, get away from the
screens, and get out into the soil and really
see what's going on, be more grounded, while
also being able to rent out portions of the land
to other leaders or retreat hosts, people in
the wellness industry. Like I want to be able
to check people in on a Friday morning or Saturday
morning, afternoon, whatever, that own the local
yoga studio and say, hey, you're going to go
have the West Wing fire pit for your morning
yoga setup. Or the sound bath person is going
to have the Eastern Pond. And then the ecotherapy
person is going to have the back 10 acres to
do their walk. Like I really think that that
would be a really, really cool way to bring people
back to the land, really in a format and a landscape
setting that is based around nature. And I think
that agriculture really is the best way to...
talk about transformation and help people understand
that they are able to make these connections
and make changes in their lives. Because I feel
like a lot of people think that agriculture really
is man versus nature. But really, I think that
the model is... man with nature. We're working
with these systems. It's taking that integrated
approach, whether it's in pest management or
inter -planting, inter -cropping, and saying
we are going to all work together to create this
common goal, where we give back to the soil,
increasing soil organic matter, producing more
microbes in the soil, while also feeding our
families. And I think that that is... really,
really a way to communicate how we as a society
are kind of moving towards where it's very much
this churn and burn model. Work yourself into
the ground until you're burnt out and you don't
know which way is up. I feel like I've heard
that a lot with people in tech or in business,
especially over here in San Mateo area. And I
think that just really focusing on that regenerative
model. for yourself as a person is what's going
to keep people moving forward and creating even
more opportunity and just possibility all over
across industries. And that's really what I want
to create with this farm that I want to start.
How are we going to make it happen? The way that
I want to really focus in on for the next year
or two is really diving deep on my programming
for within range coaching, getting more clear
on the podcast that I am hosting, as well as
getting some more hands on experience with farming
and ag again. So with within range coaching.
The core services that I offer right now are
one -to -one life coaching, where I help people,
whether you are an entrepreneur, entrepreneur,
you work for someone, you work for yourself,
but you're having internal conflict with yourself.
I call it wearing a tutu. I'm too fat, too old,
too late, too lazy, too poor, too this, too that,
in order to do the things that I want to do.
Now, this is something that I had to overcome
with my walk across America last year. When I
first heard about the walk, I was like, man,
that sounds amazing. I wish I could do something
like that, but I'm too. fat and too lazy to burn
out too poor to this when really I just need
to decide to take that first step and that's
what I really want to help people with in my
one -to -one coaching is You have everything
you need to make it happen. It's just about making
the decision to make it happen. And it sounds
so simple. It sounds so easy when I say it out
loud. But that's why I like to walk alongside
people as they are making these transformations,
making these decisions for themselves. So that
is the one -to -one coaching, either the six
or 12 -week package. The next one is the business
consulting. And now there's the two methods for
that one. There's the general business consulting
and the agricultural business consulting. So
on the general consulting side, I mostly partner
with the Renaissance Center here in Half Moon
Bay, where I help coastside Half Moon Bay businesses
start, run, maintain, and grow their business.
Right now, I'm running a business prep course
where I'm helping six different entrepreneurs,
all at different stages, all the way from I'm
five years out from starting my business, but
I need to figure out what I want to do now, to
I have been in business for two years, but I
need help with marketing, to I have two ideas.
I need to know which one I want to focus on.
And I really love that. I feel like there's so
much to learn from them, from the room. And really
being in that environment where everybody is
there for each other, just as much as they're
there for themselves. So I really love these
different problems that they come up with and
different ways to really help plug and play these
methodologies. The other side is more so on the
agricultural business side, where I know a lot
more about laws, regulations, permits, and just
different requirements to help people go from
backyard garden to running a farm. And... I help
out with pesticide compliance consulting. So
I am able to do pesticide compliant herb. California
Code of Regulation compliant pesticide handler
training, which is very specific to California
and growers. But every year people need to do
or growers need to have annual pesticide training
for their employees. I'm able to go into the
field and help facilitate that conversation and
make it happen. The other thing that I can do
is help out with getting into and understanding
what is required to be in a farmer's market.
I have a four week program that I can bring people
through to learn. okay, how do I decide what
to grow? How do I decide what to do? And how
do I actually acquire the permits, the signage,
the booth, the this, the that, in order to sell
my products at market? As well as some other
ideas, including community -supported ag, wholesale
distribution, et cetera, really just based around
marketing and how you present your sales. The
other thing that I am working on is doing more
continuing education courses for people that
have pesticide application licenses. Now, I know
a lot of that is very specific to the ag industry,
but I really want to focus in on those core offerings
to get myself more in tune with the local ag
community. I just got onboarded as an advisor
with the Small Business Development Center in
Merced, so I'm super excited to be working with
them. I've already been working with the Renaissance
Center out here. I've been doing some pesticide
compliance consulting with a couple of small
businesses out here, mostly landscaping businesses
that want to add pesticide applications to their
service offerings. So I'm really excited about
that because, you know, if I'm able to help people
make more money, protect their environment and
protect their employees, I think that that is
fantastic. So that is the one -to -one consulting
or one -to -one life coaching for business owners,
entrepreneurs, as well as the business consulting
side. If you're interested in either any of those,
I do free consults, 15 to 30 minutes, link down
in the description. But the other thing that
I'm really working on is creating programming
where we actually bring people out to different
farms in the San Mateo County coast side, or
even maybe down in Merced once I get more established
over there. But it's really about bringing people
to the farm, getting their hands, their feet
in the soil, and connecting back to their roots.
It's going to be farm tours where we tour one
to four different farms and really just, you
know, what do they do here? Why are they different?
Why is this work so important? important and
what can we learn from it even if we're not in
ag if we're in tech or sales or you know our
ivory towers over at the ritz -carlton or whatever
what can we learn from the soil that we can bring
back to our teams back in the in the building
so it'd be these farm tours that start off with
the tour in the morning maybe do some harvesting
bring the food back to a conference center or
a room and do some actual transformative and
educational workshops. The few that I'm working
on right now are really focused around your mission,
vision, values, overcome the sabotaging voice,
making better decisions in your life, business,
etc., as well as just being more present and
grounded with your decision making. I think that
that is going to be a great way to really connect
people in the hands -on physical sense, as well
as mentally in that more emotional space. So
those are the three main areas that I'm really
focused in right now in terms of building up.
The other things that I'm doing to make the farmer
reality is increasing my own personal network.
So the Never Peak Project podcast is going to
stay the same as it has been, mostly focused
on stories from my walk across the country, lessons
that I'm learning on my journey of entrepreneurship.
But it's going to expand out, I call it the Within
Range Broadcasting Network, to the Foggy Farmer
podcast. as well as the South of SF podcast.
The Foggy Farmer podcast is going to focus in
on San Mateo County and area growers, producers,
people that are out there in the field making
it happen, as well as different industry specific
experts that are kind of... across the nation
that can help people really understand where
their food comes from. So right now I am going
to, I'm in talks with a few different people
from San Mateo County. I just sent out a bunch
of emails this morning, but that's really just
to help me. build up my understanding of the
local area while also sharing stories with consumers
that really do care about this work and material.
They want to know what's going into their food.
They want to know what's going into their bodies.
So I really want to be that bridge to help make
that connection from producer to consumer. The
other main podcast is the South of SF podcast,
which is going to be focused around the community
members, the business owners that are here in
the San Francisco Peninsula. I really want to
focus in on the person behind the mission. So
for the consumer side is going to be able to
hear from different real estate agents or mortgage
brokers, jewelers, insurance agents, like these
really heady kind of people where they say, oh,
you know, like I want to. buy or sell a house,
but I don't know if it's quite right for me.
I don't know who to go with. Everybody kind of
looks the same. And on the people that are going
to be on the show, their big leg up is they're
going to have 10 to 20 minutes to talk about
themselves, really get to the root of why this
business and industry matters to them and what
they want to create for their business and their
clients. So I think that that's going to be a
great way for me to connect with more people
outside of the coast side and more so in that
Silicon Valley, Palo Alto, Redwood City, South
San Francisco even region so that people remember
and think of me when they are doing business
on that side of the county. So those are the
main. areas that I really want to focus in on
over the next couple of years. One of my buddies
William and I are actually planning on doing
a small farm either a quarter to a full acre.
I'm really trying to understand these farm incubator
programs out here in the coast side. You know
I have a lot of experience like I grew up in
ag and farming. I have my degree in it so I have
a lot of experience but I would really love to
get some more hands -on experience out here in
the soil. to just up my skills and learn honestly
on someone else's dime rather than William and
I get a acre plot of land and then suddenly we
have to figure everything out. So I think that
will also be really helpful for once we start
applying for business loans through the USDA
or local people. But that is the next step is
acquiring some land and actually getting out
there and making it happen. We're really going
to be focused in on some brassicas as well as
some small livestock like chickens for sure at
the beginning, maybe moving into sheep or goats
later on. But really, just really focusing on
some direct sales at farmers markets and community
supported ag boxes. So that is the next step.
This is just like the next few years. But after
that, it's just going to be keep upping and growing
and getting on as an advisor in more places for
the ag consulting and business side, getting
more people and farms on board for the agritourism
and retreats. And that really is what I plan
on getting done over the next one to three years
next week. And as time goes on, I'll be giving
more updates and more information on what I believe
are the next steps. But for now, if you want
to help out and support, I would greatly appreciate
it. Share this podcast with some friends and
family as I make more offers. And I'll be talking
a little bit more about some workshops that we
have coming on, especially coming up in September.
The growth workshop series is coming where we're
going to be talking. about being grounded in
your mission vision values, getting past the
sabotaging voice, overcoming any kind of doubt
in terms of your decision making, as well as
understanding your communication style. So all
that information is going to be down in the show
notes as well. You can sign up now for that workshop
series. I greatly appreciate it. I hope to hear
from you all soon. But other than that, I got
to hop off till next week. Remember that the
best is yet to come as long as you are willing
to make the decision to never settle. never quit
and never peak. I'll see you guys in the next
episode.