WEBVTT 00:00:00.000 --> 00:00:01.399 Good morning, good afternoon, and good evening, 00:00:01.459 --> 00:00:03.359 everybody. Welcome to today's episode of the 00:00:03.359 --> 00:00:06.379 Never Peak Project Podcast. I'm your host, Coach 00:00:06.379 --> 00:00:08.839 Ranger, your California coastside coach, your 00:00:08.839 --> 00:00:11.800 friendly neighborhood life coach, your favorite 00:00:11.800 --> 00:00:15.199 agricultural consultant. Last year, I did my 00:00:15.199 --> 00:00:17.120 walk across the country, and now I am documenting 00:00:17.120 --> 00:00:20.839 the stories, lessons, and applications that I've 00:00:20.839 --> 00:00:23.140 gained from that experience into this podcast, 00:00:23.239 --> 00:00:25.980 as well as some present learnings as I jump into 00:00:25.980 --> 00:00:29.100 entrepreneurship by running my own coaching and 00:00:29.100 --> 00:00:32.479 consulting practice. If you are an avid listener 00:00:32.479 --> 00:00:34.539 of the podcast, you've noticed that I've been 00:00:34.539 --> 00:00:37.619 MIA for the last few weeks. It's been super busy 00:00:37.619 --> 00:00:42.409 over here at the... um at the range I guess um 00:00:42.409 --> 00:00:43.750 that's why I'm going to do this a little bit 00:00:43.750 --> 00:00:46.490 of like a lower quality video recording uh just 00:00:46.490 --> 00:00:48.090 kind of get some updates on what's been going 00:00:48.090 --> 00:00:50.170 on why I've been MIA from the podcast and take 00:00:50.170 --> 00:00:52.390 a little bit of accountability One of my biggest 00:00:52.390 --> 00:00:54.710 goals with this podcast is to do consistent Monday 00:00:54.710 --> 00:00:57.649 uploads for regular episodes and then do some 00:00:57.649 --> 00:01:01.490 guest and bonus episodes as time goes on. The 00:01:01.490 --> 00:01:03.810 last few weeks, I think I've missed three uploads 00:01:03.810 --> 00:01:06.650 now. So a little bit behind on the upload schedule. 00:01:06.790 --> 00:01:08.950 Going to have to revamp my entire spreadsheet 00:01:08.950 --> 00:01:12.890 that I have for the podcast. But in terms of 00:01:12.890 --> 00:01:16.469 the reasoning why is I have had a few programs 00:01:16.469 --> 00:01:21.189 start in July that have kept me super... busy. 00:01:21.189 --> 00:01:25.409 Back in, what, almost April, May or so, I was 00:01:25.409 --> 00:01:27.230 asked by the Renaissance Center over here on 00:01:27.230 --> 00:01:29.030 the coast side, which is entrepreneurship support, 00:01:29.290 --> 00:01:31.769 to do two different classes with them. The very 00:01:31.769 --> 00:01:33.969 first one was going to be Start Smart, which 00:01:33.969 --> 00:01:37.209 is a four -week, very intensive, you know, I 00:01:37.209 --> 00:01:39.310 have an idea for a business. I don't know if 00:01:39.310 --> 00:01:41.269 I want to make it a real thing. Let's figure 00:01:41.269 --> 00:01:44.900 it out. And unfortunately, that one only made 00:01:44.900 --> 00:01:47.140 it to the very first session because we had one 00:01:47.140 --> 00:01:50.099 sign up. We needed at least three people to sign 00:01:50.099 --> 00:01:51.879 up for that, and I wasn't able to get anybody 00:01:51.879 --> 00:01:54.700 to do it. So that was pretty unfortunate. But 00:01:54.700 --> 00:01:57.859 kind of continuing on, kind of was like, okay, 00:01:57.900 --> 00:01:59.719 well, let's see what we can do for this next 00:01:59.719 --> 00:02:02.319 one. Because starting July, a month later, the 00:02:02.319 --> 00:02:04.920 June was supposed to be like a re... not really 00:02:04.920 --> 00:02:08.000 a rehash, but more of a preparation for the 10 00:02:08.000 --> 00:02:09.939 -week course, which is called Business Prep. 00:02:10.360 --> 00:02:13.020 Now, Business Prep is a 10 -week intensive course 00:02:13.020 --> 00:02:15.780 where you say, this is my business idea. How 00:02:15.780 --> 00:02:17.599 do I launch it? And one of my biggest goals is 00:02:17.599 --> 00:02:19.219 if you want to make your first sale during this, 00:02:19.340 --> 00:02:21.639 let's make your first sale. If you want to figure 00:02:21.639 --> 00:02:23.400 out marketing during this, let's figure out marketing. 00:02:23.800 --> 00:02:26.979 It's kind of like one of those general courses 00:02:26.979 --> 00:02:29.719 for business owners, but it's like... I know 00:02:29.719 --> 00:02:32.780 a bunch of things, but I'm having a hard time 00:02:32.780 --> 00:02:34.800 executing it or holding myself accountable to 00:02:34.800 --> 00:02:36.500 it. And that's what I really love about these 00:02:36.500 --> 00:02:39.240 courses. The best thing is that they're free. 00:02:39.360 --> 00:02:42.159 Thanks, government funding, I guess, or wherever 00:02:42.159 --> 00:02:45.740 Renaissance gets their funding from. But we were 00:02:45.740 --> 00:02:48.919 able to get six people signed up for that. I 00:02:48.919 --> 00:02:51.479 ran some Facebook and meta ads. I spent about 00:02:51.479 --> 00:02:56.879 three. Now, I think I spent about $225 on that 00:02:56.879 --> 00:03:01.580 series, and then I spent more money on the pesticide 00:03:01.580 --> 00:03:04.979 class. But I dropped about $200 into Google Ads 00:03:04.979 --> 00:03:07.500 for that, and we were able to get two sign -ups 00:03:07.500 --> 00:03:11.060 specifically from Facebook and Meta Ads. Now, 00:03:11.180 --> 00:03:13.319 it's always hard to say. It's like, did this 00:03:13.319 --> 00:03:16.439 ad push them over the edge to sign up, or had 00:03:16.439 --> 00:03:17.819 they already heard about that, and that's just 00:03:17.819 --> 00:03:19.860 kind of what got them to that finish line, right? 00:03:21.310 --> 00:03:22.610 I think that's like the interesting thing is 00:03:22.610 --> 00:03:24.729 like all these different touch points are so 00:03:24.729 --> 00:03:29.169 interesting to know and to be aware of. One of 00:03:29.169 --> 00:03:30.909 the students specifically told me that she saw 00:03:30.909 --> 00:03:33.750 my ad and said you know this is too good to be 00:03:33.750 --> 00:03:36.169 true because you know I have like half decent 00:03:36.169 --> 00:03:38.270 lighting and i'm like holding holding the camera 00:03:38.270 --> 00:03:40.689 like influencer style and i'm like my name is 00:03:40.689 --> 00:03:43.330 ranger well like i'm doing this free course free 00:03:43.330 --> 00:03:45.729 free free and she was like you know i didn't 00:03:45.729 --> 00:03:48.629 trust it like i've seen a lot of scams and issues 00:03:48.629 --> 00:03:51.389 with you know other coaches or these programs 00:03:51.389 --> 00:03:54.129 i'm like what do you mean it's free and i said 00:03:54.129 --> 00:03:57.770 honestly i totally understand um when i started 00:03:57.770 --> 00:03:59.870 my business i signed up with the valley sierra 00:03:59.870 --> 00:04:05.659 sbdc small business development center and I 00:04:05.659 --> 00:04:08.139 went through like an eight -week course or they're 00:04:08.139 --> 00:04:09.439 like, oh, you know, we have this grant available. 00:04:09.599 --> 00:04:10.900 If you go through this course, you can get awarded. 00:04:10.979 --> 00:04:12.520 I'm like, what's the catch? And they're like, 00:04:12.599 --> 00:04:15.900 literally nothing. Can you please just sign up? 00:04:15.939 --> 00:04:18.560 Like, we need people. They weren't that desperate. 00:04:18.740 --> 00:04:21.699 But I thought that was so interesting because 00:04:21.699 --> 00:04:24.819 she told me like, you know, you seemed very authentic 00:04:24.819 --> 00:04:28.259 in this ad, but I still didn't trust it. Something 00:04:28.259 --> 00:04:31.350 about it didn't make sense. And she said that 00:04:31.350 --> 00:04:33.290 she came down to the center and specifically 00:04:33.290 --> 00:04:36.649 asked the Renaissance Center team, hey, is this 00:04:36.649 --> 00:04:38.750 real? Do you know this guy? And they're like, 00:04:38.810 --> 00:04:40.930 oh yeah, that's Ranger. Like, yeah, they're doing 00:04:40.930 --> 00:04:42.970 this course. So I just thought that was so interesting. 00:04:43.490 --> 00:04:46.029 I think one of the things that I did well in 00:04:46.029 --> 00:04:49.129 the ad, since it was a local ad, I was in local 00:04:49.129 --> 00:04:51.730 spots. Like I recorded episodes inside of the 00:04:51.730 --> 00:04:53.430 Opportunity Center. I record them in downtown. 00:04:53.829 --> 00:04:56.370 I had some things from Halfman Bay in the background 00:04:56.370 --> 00:04:58.730 to really show like, hey, like this is real. 00:04:58.810 --> 00:05:02.689 I am local. If you walk around downtown, there's 00:05:02.689 --> 00:05:05.009 a good chance you'll see me. I am a real human 00:05:05.009 --> 00:05:07.329 being. And I really think that is what people 00:05:07.329 --> 00:05:10.370 are so starved for nowadays. I think that the 00:05:10.370 --> 00:05:12.230 same thing with my walk across the country last 00:05:12.230 --> 00:05:16.550 year, where people, especially with AI videos 00:05:16.550 --> 00:05:22.189 and skits and prank influencers, there's so much 00:05:22.189 --> 00:05:25.670 untruthful content out there. And I think the 00:05:25.670 --> 00:05:27.589 biggest thing for me, and she told me this, a 00:05:27.589 --> 00:05:30.370 student that signed up and said, What made me 00:05:30.370 --> 00:05:33.230 want to go figure this out was because you seemed 00:05:33.230 --> 00:05:36.129 so authentic and real. And I just thought that 00:05:36.129 --> 00:05:39.870 was so cool. And I said, yeah, like that was 00:05:39.870 --> 00:05:42.629 what I was going for. So I think that's like 00:05:42.629 --> 00:05:45.189 the lesson from here is be as authentic as you 00:05:45.189 --> 00:05:47.629 possibly can be. I moved my mic closer. So hopefully 00:05:47.629 --> 00:05:51.310 you could hear me this whole time. So that was 00:05:51.310 --> 00:05:54.529 a good lesson. And then the other big thing is 00:05:54.529 --> 00:05:58.430 I've been doing my pesticides class. So I am 00:05:58.430 --> 00:06:01.009 doing Pesticides 101, which is a study guide 00:06:01.009 --> 00:06:03.029 to get people to get their private applicator 00:06:03.029 --> 00:06:05.310 certificate, which helps them apply restricted 00:06:05.310 --> 00:06:08.209 materials in California and just be trained up 00:06:08.209 --> 00:06:11.149 more so on pesticide safety laws and regulations. 00:06:11.850 --> 00:06:13.709 So that's been another really big thing that's 00:06:13.709 --> 00:06:15.790 been taking up a lot of my time. I've been really 00:06:15.790 --> 00:06:17.629 focusing on making that material, and that's 00:06:17.629 --> 00:06:20.990 in partnership with JobTrain, which is a workforce 00:06:20.990 --> 00:06:23.069 development organization here on the coast side. 00:06:23.310 --> 00:06:27.560 So it's just been all of my free time. even on 00:06:27.560 --> 00:06:30.939 my days off when I'm doing within range coaching, 00:06:31.079 --> 00:06:34.399 like networking or preparation or whatever. It's 00:06:34.399 --> 00:06:36.620 just been a lot of that because I have a podcast 00:06:36.620 --> 00:06:38.839 that I launched for that, private applicator 00:06:38.839 --> 00:06:41.139 certificate study guide in English and in Spanish. 00:06:41.160 --> 00:06:44.740 I'm using Notebook LM to make the podcast for 00:06:44.740 --> 00:06:49.040 those study guides. They're like 80, 90 % of 00:06:49.040 --> 00:06:51.779 what I wanted, but just being able to generate 00:06:51.779 --> 00:06:54.839 those so fast and kind of focus in on other pieces 00:06:54.839 --> 00:06:56.959 of the material has been so super helpful so 00:06:56.959 --> 00:06:59.180 everybody that signs up for the pesticides 101 00:06:59.180 --> 00:07:04.000 class was enrolled into the four hour and a half 00:07:04.000 --> 00:07:07.300 long courses throughout july they get audio recordings 00:07:07.300 --> 00:07:11.899 of the podcast made with Notebook LM. They each 00:07:11.899 --> 00:07:14.079 get a binder with paper materials. They get a 00:07:14.079 --> 00:07:16.420 flash drive with a presentation and other materials 00:07:16.420 --> 00:07:19.360 and so, so much more. When I was an inspector 00:07:19.360 --> 00:07:22.000 over in Stanislaus, what I've noticed with the 00:07:22.000 --> 00:07:24.180 private applicator certificate is that the Spanish 00:07:24.180 --> 00:07:27.040 version had a much lower pass rate than the English 00:07:27.040 --> 00:07:31.180 version. So going into this workshop, one of 00:07:31.180 --> 00:07:33.040 my biggest goals was to try to make the information 00:07:33.040 --> 00:07:36.560 as accessible as possible. I don't speak Spanish. 00:07:36.759 --> 00:07:41.540 I know a little bit. I have like a 57 -day track 00:07:41.540 --> 00:07:45.279 or record on Duolingo right now, but like I can 00:07:45.279 --> 00:07:48.259 say biblioteca. So one of the things I wanted 00:07:48.259 --> 00:07:51.339 to do was make the information as approachable 00:07:51.339 --> 00:07:53.639 and accessible as possible. One of the biggest 00:07:53.639 --> 00:07:55.360 things that I heard from other Spanish speakers 00:07:55.360 --> 00:07:58.139 was that the test is written in more formal Spanish. 00:07:59.439 --> 00:08:01.920 Spanish and You know people that are farm workers, 00:08:02.019 --> 00:08:03.839 especially here in California or you know, they 00:08:03.839 --> 00:08:06.980 speak like the Mexican Spanish I don't really 00:08:06.980 --> 00:08:08.439 understand the difference. I guess it has to 00:08:08.439 --> 00:08:12.480 just do with dialect or slang or other like dialect 00:08:12.480 --> 00:08:16.829 changes But when I was generating all the content, 00:08:16.970 --> 00:08:20.110 what I do is I use tools like Gemini or ChatGPT 00:08:20.110 --> 00:08:23.430 to upload the actual study guide from the private 00:08:23.430 --> 00:08:25.730 applicator certificate that's in Spanish, that 00:08:25.730 --> 00:08:28.009 more formal Spanish. And I make sure that it 00:08:28.009 --> 00:08:31.269 says, hey, this is for a target audience that 00:08:31.269 --> 00:08:35.250 speaks a different kind of Spanish. Can you not 00:08:35.250 --> 00:08:40.129 change the information into that different type 00:08:40.129 --> 00:08:41.590 of Spanish? It almost feels like it's like two 00:08:41.590 --> 00:08:44.970 different languages. Like, hey. People speak 00:08:44.970 --> 00:08:49.789 language A1, but this isn't language A2. Can 00:08:49.789 --> 00:08:52.289 you try to translate this in a way that still 00:08:52.289 --> 00:08:54.409 makes sense to those A1, but that they understand 00:08:54.409 --> 00:08:56.750 that A2 language? Because I don't want things 00:08:56.750 --> 00:09:00.590 to get lost in translation, literally. that can 00:09:00.590 --> 00:09:03.110 affect people's chances of passing. And that's 00:09:03.110 --> 00:09:04.669 why I wanted to make this course. And it was 00:09:04.669 --> 00:09:06.350 like a challenge for myself, just wanted to see 00:09:06.350 --> 00:09:09.090 if I can do it, see how effective these AI tools 00:09:09.090 --> 00:09:11.830 are. And we're three out of four done. We have 00:09:11.830 --> 00:09:13.409 our last one here in just a few days. Then we 00:09:13.409 --> 00:09:16.990 start scheduling tests. So we will see how that 00:09:16.990 --> 00:09:20.049 actually turns out. But everybody gets access 00:09:20.049 --> 00:09:23.009 to me. We have a translator that is able to help 00:09:23.009 --> 00:09:25.029 out if they take advantage of those calls to 00:09:25.029 --> 00:09:27.389 ask me more questions or get more specialized 00:09:27.389 --> 00:09:31.919 advice or assistance. And during this, one of 00:09:31.919 --> 00:09:34.279 my friends who moved out here to the coast side, 00:09:34.320 --> 00:09:37.159 I was hanging out with him. And, you know, I 00:09:37.159 --> 00:09:40.700 want the class to look good. Like I want myself 00:09:40.700 --> 00:09:43.259 to look good. I want the people that are in it 00:09:43.259 --> 00:09:44.820 to get the most effective, like the most value. 00:09:45.200 --> 00:09:47.860 And I want my partner organization to get the 00:09:47.860 --> 00:09:49.860 credit they deserve. So I asked him, I said, 00:09:49.940 --> 00:09:51.799 hey, like, would you be willing to sign up and 00:09:51.799 --> 00:09:55.100 go to a few courses to kind of like. Like, are 00:09:55.100 --> 00:09:57.440 you interested in this at all to even sign up? 00:09:57.940 --> 00:10:00.500 And he said, no, I'm not. And I kind of joked. 00:10:00.500 --> 00:10:01.759 I was like, are you sure you don't want to just 00:10:01.759 --> 00:10:06.059 give us the number? And he was like, no, I don't 00:10:06.059 --> 00:10:09.500 even want to pretend to give the time. And he 00:10:09.500 --> 00:10:12.620 was like, but that's interesting. Like, what 00:10:12.620 --> 00:10:17.340 are you optimizing for? And I'm like, you know, 00:10:17.340 --> 00:10:19.539 the more people, the better. And he was like, 00:10:19.580 --> 00:10:21.539 well, I wouldn't take the test. And I'm like. 00:10:23.000 --> 00:10:25.620 yeah no i i hear that like i understand that 00:10:25.620 --> 00:10:27.399 and he's like you know that's interesting like 00:10:27.399 --> 00:10:30.580 what's more important like asses in seats or 00:10:30.580 --> 00:10:35.340 passes in seats and i was like you got me right 00:10:35.340 --> 00:10:36.960 and i think i've talked about this before on 00:10:36.960 --> 00:10:38.399 the podcast but it's just like the whole idea 00:10:38.399 --> 00:10:43.179 of vanity metrics um like what do i want a million 00:10:43.179 --> 00:10:45.950 followers like yeah that'd be pretty sick But 00:10:45.950 --> 00:10:48.590 does that actually do anything for me and my 00:10:48.590 --> 00:10:51.289 brand and, you know, people signing up for my 00:10:51.289 --> 00:10:55.070 courses or coaching? Not really, unless I'm making 00:10:55.070 --> 00:10:57.230 content that's, like, addressing those people. 00:10:57.370 --> 00:10:58.909 And I think it's, like, that same thing that 00:10:58.909 --> 00:11:00.950 we hear about a lot of times on socials. Like, 00:11:00.950 --> 00:11:02.370 who are you talking to? Who's your target demographic? 00:11:02.950 --> 00:11:06.929 Like, that was made in person first, right? So 00:11:06.929 --> 00:11:08.950 this course, like, again, it's for people on 00:11:08.950 --> 00:11:12.090 the co -side. applicators or farm workers that 00:11:12.090 --> 00:11:14.990 want to up their skills in that pesticide game. 00:11:15.450 --> 00:11:17.929 So by getting people in the class that are not 00:11:17.929 --> 00:11:20.309 that demographic doesn't really help us. Like 00:11:20.309 --> 00:11:21.970 it might look good when we're turning in our 00:11:21.970 --> 00:11:23.509 financial reports and saying these things for 00:11:23.509 --> 00:11:26.850 people that may not be aware of the passes and 00:11:26.850 --> 00:11:28.610 seats and they just want to see those asses in 00:11:28.610 --> 00:11:30.809 seats. But I thought that was a really clever 00:11:30.809 --> 00:11:33.960 way to kind of put that. i know that i've been 00:11:33.960 --> 00:11:35.679 struggling with that especially starting off 00:11:35.679 --> 00:11:37.879 it's really hard for me to get people in my courses 00:11:37.879 --> 00:11:41.139 and in my workshops so again it's just good to 00:11:41.139 --> 00:11:43.600 keep that as the focus like we want people to 00:11:43.600 --> 00:11:46.759 get the results from the educational programming 00:11:46.759 --> 00:11:49.799 that we put out there not necessarily just show 00:11:49.799 --> 00:11:52.440 up and be a number But those are the things I've 00:11:52.440 --> 00:11:55.899 been going on in the wonderful world of Within 00:11:55.899 --> 00:11:59.360 Range. Thank you so much for listening to today's 00:11:59.360 --> 00:12:02.000 episode. If you'd like to learn more about my 00:12:02.000 --> 00:12:04.120 coaching or consulting, go to withinrangecoaching 00:12:04.120 --> 00:12:07.360 .com. You can also schedule a free 15 -minute 00:12:07.360 --> 00:12:10.100 consultation down below. Just go and click that 00:12:10.100 --> 00:12:11.720 calendar link. Find a time that's right for you. 00:12:11.779 --> 00:12:14.759 I will call you, and we can talk about anything 00:12:14.759 --> 00:12:16.799 that you want. to improving your life, whether 00:12:16.799 --> 00:12:20.080 it's your relationships, you're not sticking 00:12:20.080 --> 00:12:22.659 to your diet, you're not able to talk to your 00:12:22.659 --> 00:12:24.980 spouse, or you're having these issues, let me 00:12:24.980 --> 00:12:26.960 know. I'd be more than happy to help you figure 00:12:26.960 --> 00:12:29.299 out how to overcome them so that you can be the 00:12:29.299 --> 00:12:32.659 best version of yourself. As always, thank you 00:12:32.659 --> 00:12:35.320 so much for listening. And remember to never 00:12:35.320 --> 00:12:38.419 settle, never quit, and never peak. I'll see 00:12:38.419 --> 00:12:39.639 you guys in the next one.