Good morning, good afternoon, and good evening,
everybody. And welcome to today's episode of
the Never Peak Project Podcast. I'm your host,
Coach Ranger. And in today's episode, we're going
to be diving into the wonderful world of AI.
Now, if you are in any of the social media circles
that I'm in, you've probably seen AI everywhere.
Everything is being, you know, anything that
is anything. If you throw AI on the end, it just
seems like the newest marketing thing. AI this,
AI that. It's just kind of almost become this
buzzword, just like the organic certification
in the ag and food industry, that is kind of
like, what does this even mean? Is this something
that I want to use? Should I be afraid of it?
Should I jump in both feet, head first, whatever?
How do I use this to make an actual difference
in the world through my nonprofit, business,
or cause, or just in my job or daily life? And
that is the question that I am hoping to answer
today with our fans. fantastic guest. Today,
I brought on an AI expert that uses AI in her
business and does webinars and teaches other
people how to use it effectively. So thank you
so much to our guest, Heather DiRocco, for coming
in and talking a little bit about AI and how
to use it in your business. Heather, thank you
so much for joining us today. Thank you so much
for inviting me too. I am excited to be here
and share a little bit about my journey to AI,
through AI. Perfect. Could you just go ahead
and give us a little bit of a background of who
you are, what you do, and what got you to where
you are today? So it's a long and windy road.
I'm going to try to make it as short and maybe
just... do some vertical hills instead of those
long lines. So I started out, I was a math major
in college. I got a scholarship. So it's like
you wait tables. I major in math. It's not what
I thought I was doing with my life. I wanted
to be a diplomat and go to parties and drink
champagne. And I didn't know about the report
writing, but anyway. After going to grad school
for international relations, I had applied to
State Department, then started applying for other
government service jobs. Most of the temp stuff
I was doing was really a lot of Excel spreadsheets.
It kept on going back to tech stuff. So eventually
I started working for the Department of the Army
as a civilian. And again, they saw, oh, she knows
how to do databases and tech. I wound up working
on some machine learning projects as an analyst.
Eventually I was doing counterintelligence and
I was doing some digital forensics on computers
to catch spies, whole nother podcast. And then
eventually wound up in Hawaii to be closer to
my family. And some changes had happened in the
department of the army. Anyway, my job went away.
I was at a crossroads. What do I want to do?
I decided to go back into private industry for
a while. I had done some finance stuff in the
early 2000s, actually worked in the World Trade
Center up until May 2001. So yeah, crazy kismet
story there about leaving before disaster struck.
Anywho, I tried my hand at life insurance. I
didn't love life insurance, but I sure loved
being a beta tester with Go High Level. Started
looking into organic social media marketing.
And around that time, AI was released in October
2021. February 2022, I had seen some of the first
AI programs come out. So I was showing people
how to use it in conjunction with organic social
media marketing. That company goes bankrupt.
Again, another whole long story. So I started
looking on my own. As a member of BNI, people
are asking me more questions about AI than about
life insurance. So I changed my seat. And I have
been building this business on AI education.
And also the journey included a lot of AI hesitancy.
There's always, I think, tech hesitancy in life.
So I had to figure out a smaller chunk to get
people through the door. And that's when I started
talking about chatbots for your... website that
would act as a 24 -7 digital concierge to help
people find what they were looking for on your
website. So Google got them there. Have a Google
-like function on your website that will show
them exactly what they were looking for, especially
if it's great SEO from three years ago that's
buried somewhere. Get them to what they need.
they will go with you as a vendor opposed to
getting frustrated, going back to Google and
looking for someone else. So once they figure
out, oh, AI can do that for me, what else can
AI do? So it's a perfect lead in for businesses
to experience that cognitive offload, getting
that digital assistant that works for them. Give
them their time back because that's what you
talk about in all the ads. Get your time back
with AI. Get 70 AI robots for $2. It'll change
your life. And we can absolutely talk about that
too. Yeah, and I've seen those ads too where
it's like, I left my business for six months
and AI chatbots grew my business 78%. And it's
just like all these like big promises. And I'm
always like, is that a real thing? Or is that
just kind of, you know, the thing that you're
going to see in six months where it's like, were
you affected by this scam? Call us now, right?
So it's just like, and I think that's a crazy
thing is I was talking to my fiance yesterday
and I'm like, could you imagine explaining to
us 10 years ago? what chat GPT and all these
AI bots are doing. And she was kind of like,
it would be the same as explaining it to me six
months ago. Like these things are moving so fast
and so quick that it's like, if you're not reading
everything or trying everything out, it's just
so, it's so much. So I just kind of want to like
touch back to what you're saying earlier about
one of the things that you did in your, when
your past lives, which was that aspect of machine
learning. Like, how is that different from AI
that we see nowadays? And that kind of leads
into another question I'll have in a second.
But what's the difference there? Branding. So
and how the bots were trained. So AI has been
around since the 1950s. When you hear about how
computers beat other computers at chess. That
was AI. They just called it machine learning.
When you used, you look a little young, but I'm
sure there's other people who remember Clippy
in Microsoft Office. That was AI. Spell check,
predictive text. That is all AI. The computer.
has a brain of its own for intents and purposes.
It knows what's going to happen next. It's been
programmed on so many different outcomes. And
what makes classic AI machine learning different
from what it is today is some of the training
and some of the logic. If you imagine a logic
tree, that was some of the original AI that could
beat chess because there were only so many moves.
And when I say only so many moves, only so many
moves for a supercomputer. But now what they're
doing is instead of a tree, they're training
on bushes. And now they've taught computers to
even play poker because what they're doing is
predicting, okay, this looks like where they're
going and all the possibilities are in this bush
and that bush. So they're able to grow the tree
much more effectively on how it's been trained.
So hopefully that wasn't too geeky of an answer.
And I'd like to point you to books like AI Snake
Oil. I just finished reading that and that will
answer a lot of questions between what's useful
for my business, what's real and what are people
snake oil. There's leave for three months and
become a millionaire. It's snake oil. Interesting.
What would you say is your biggest takeaway from
the book just off the top of your head? You still
have to be a skeptic. If it seems too good to
be true, it's too good to be true. But there
are just so many advancements out there that
it is making your life easier. But you also have
to be aware of hallucinations, the limitations.
It really is a computer. It's not a person, even
though you program it to sound like Zig Ziglar
and have positivity and act like this and act
like that. It's not Zig Ziglar. It's still just
a computer that's pulling from data to have a
similar personality and not to be confused by
that. Yeah. And I'm so glad that you brought
up. I'm glad I. mention it too like the difference
between like machine learning ai all these things
because when i was thinking about the other day
it was kind of like okay well like in a video
game right like when you're playing pong even
then against the computer it is making choices
based off of what is going on you know i for
my understanding video games are just a huge
if then statement If you are within the range
of the character seeing you, then they will turn
and point their weapon at you. If you do this,
then it will do that. And it was almost like,
where is that line of this is just what it's
programmed to do versus it is artificial intelligence?
Or is that just what it is? And it sounds like
it's just knowing all these different possibilities
is what it is, right? Is that? I feel like I'm
having a hard time explaining it, but can you
make that more eloquent almost? So if there are
10 for the ease of explanations, let's say there
are 10 ,000 possible outcomes in Pong. It knows
the 10 ,000 possible outcomes. And where exactly
you have to be for that outcome to go against
you. So that would be the classic AI. If we upgraded
Tong to be able to learn from all of your moves,
that's more AI. So now the machine is learning
in real time. And this happened even with...
some of the earlier chess versions where a human
player would play and they would win one game
but the computer would then take that into its
algorithm reprogram itself so now it knew it
knows how to beat that move and that would come
off the table so yeah it's teaching itself every
time It plays with you. Yeah, kind of like it,
every time it, what is it? Was it Thomas Edison
that said something like, I learned the 2000
ways to not make a light bulb before I made it.
Like, it almost sounds like that's kind of the
approach that AI takes in these generative models
of, as we learn what all the inputs are, now
we can figure out what the next best output is.
And when that fails. We just find another way
to try it. Absolutely. And you're training AI
every day. Every time you use ChatGPT and it
says, do you prefer this response to that response?
Do you prefer this image to that image? You're
now training AI not only for ChatGPT as a whole,
but to learn your preferences as well. A lot
of people have talked about, oh, ChatGPT has
a bigger memory. It remembers everything now.
And that's not quite true. It creates a memory
and it's unlimited. But before, like, people
would be like, oh, my memory's full. I have to
upgrade to the $200 version. I'm like, no, you're
not. Go to your memory. copy and paste it all,
put it into a Google Doc, take out the stuff
that's not relevant, delete your memory and chat
GPT, open up a new chat and say, train your memory
on this. And it retrains the memory, brings it
all back in and it's retrained. So all it means
is that training. It doesn't remember every single
chat you had with it. You can ask it to recall
something and it will go back. And this is going
to get real technical. So if you're using off
-the -shelf software, or even if you're creating
a custom GPT, it's limited, I think, to about
two gigs of data you can upload to create a custom
GPT. And that's because it's a computer. It works
in smaller chunks. So you need to build a RAG
vector database, basically, if you've got 11
gigs of data and have it recall to train in there.
Because even if you're using, you go into OpenAI's
Playground, you can upload up to... 50 gigs of
data or 60 gigs, I think, but it's not going
to work very well if it's all documents and PDFs
because it's not broken down enough for it to
really train on it. So you have to have it in
smaller bytes. I don't know if that answers the
question. Yeah, no, I mean, I think that's kind
of what we're getting at is that it's, these
models are generative, right? Like they're based
off of an overall, like it's, from my understanding
of chat GPT, like it has access to the internet,
has access to all these other inputs that you've
put into it. So like, for example, mine is going
to be a little bit different than your main channel
versus somebody else's main channel. Like my
fiance's heard the one that she uses. It is very
nice. She uses please and thank you and compliments
it and it compliments her back. Like it's like
this. It takes pieces of you. And mine is very
straight to the point. Very like I try to be
polite to the robots, too. It just doesn't feel
weird. It feels weird to be mean to them, right?
So I try to be polite and, you know, oh, please,
thank you. I appreciate it. Like, I like this
better than this. And I think that's kind of
what you're saying earlier is that it's learning
what it is getting that positive and negative
feedback on to make everything better. And I
guess that's the thing that kind of confuses
me, too, is that this is, like, ChatGPT is generative.
It's making all these outputs based off of existing
data. Is there a difference between the generative
AI versus AI? Is that a differentiator or is
that kind of splitting hairs? That's splitting
hairs. Okay. So I think the difference between
suggesting text and generative and what people...
People confuse generative AI to AGI, artificial
general intelligence, where the bot thinks on
its own. It's no longer pulling from everything,
learning from you. It's building its own neural
networks. And that's where people, like the HAL
9000 jokes. That's where people get worried where
it can make its own logic change without your
input. Because right now, ChatGPT is not going
to write a book for you just because you're thinking,
oh, I'd like to write a book. Or if you put in,
write a book for me, it doesn't know that. You
want it to write a book about hiking or coaching.
You still have to tell it. And then it pulls
from all the different places to pinpoint it.
One of the best things you can do when you're
talking to AI is say, ask me additional questions
to clarify my. request so you can answer it better
that is something that i've added recently to
almost all of my thing i think i even made it
almost a rule i was like every time i ask you
something that's more than just a definition
or edit this down or whatever please ask more
questions because i've noticed like you were
saying the more you give it the better you're
gonna get it's like the What is it? What you
put into it is what you get out of it. I mean,
same thing with BNI. Same thing with most things
in life. Like, I guess almost like the BNI example,
right? If you just show up to meetings, you're
not going to get a whole lot out of it. You got
to give it a little bit more. You have to talk
to more people. You have to do more of the work
in order to get out what you actually want to
see. I think that that's like the greatest thing
about AI and these tools is if you're doing it
right. you're still learning like people are
kind of like i i've noticed a lot in the creative
space especially with podcasts on the podcasting
pages i'm on they say if you ever use pod or
ai for your podcast like you're a hack you're
a cheat you're like you're cutting corners And
it's like, no, I'm able to do what I want to
do in much faster time. And the podcast is actually
getting out. I'm having the interview right now
with Heather. I had the interview with Ricky.
I had all these other interviews in the past.
I'm still making the content. It's just kind
of cutting out the stuff that I don't like doing
necessarily. So I'm just curious, like, is that
a mindset shift that other people have to get
past? Or what have you seen with people in the
stories they tell themselves about their creative?
integrity and AI? So what I find with a lot of
people who are in the creative space, they feel
like because it's been trained on everything,
it's stealing other people's ideas that people
aren't using them as creatives anymore. And honestly,
the people that are using AI to create a logo,
They never would have used you in the first place
because they can't afford to get a logo from
you. It's the same people who went to Canva a
couple of years ago to create their logos. They're
not coming to you. They're coming to a $12 a
month program because they can't afford you yet.
You, on the other hand, when you're sending out
samples because someone's like, I have no idea
what my logo should be. like, you're saving time
as a creative because instead of you going into
Adobe and creating seven different things that
you think they might like, you can start putting
in. that they've generated from Facebook, from
Instagram, to get an idea of even pictures they
post. Like I work with someone who loves really
bright pictures that look like their tarot cards.
So I was able to bring those graphics in and
generate something for her. So I would say it
helps you as a creative. to get the job done
faster for your clients, bringing in more revenue
because you can do higher amounts of volume.
And eventually I cannot wait till I can hire
someone and I'm not bootstrapping a lot of my
stuff and outsource this. to someone, but I'm
going to choose someone who's using AI because
I know they're not going to spend 12 hours with
a pencil and a paper hand drawing stuff or going
through Adobe and doing stuff with a mouse. They're
going to use AI to get it done quickly and efficiently.
I'll be able to go back and forth with them,
still pay them a fair living wage for it, but
it's because I don't have the time to do it anymore.
I need to outsource this. people who can afford
to outsource are still going to outsource. It's
not taking their jobs away. Very long -winded
answer. I'm very passionate about that. No, I
mean, that's the big thing, right? It's like
even with like my coaching practice, like it's
cutting down a lot of the time that I'm spending
on these very detailed, like the things that
don't super matter on the back end, like writing
some copy, creating show notes, creating these
other things. where i'm able to cut back a lot
of the time i'm spending on every piece so that
i can focus on learning more about coaching learning
more about ways to better serve my one -to -one
and group clients like i'm able to be more effective
on that higher level stuff and it's kind of like
the idea of don't work in work on your business
like that is the biggest thing that i've learned
from a semi -creative profession like i'm not
a digital marketer this or that like There are
pieces of that, but I'm able to kind of be more
effective. And I think that's the biggest thing
too, where I've advised people or talked to them
is use the base level tools until you can hire
someone that is better than you. Because you
can only do so much with the AI tools, whether
you pay it for the $20 a month chat GPT, like
I do, huge fan, or you just use the freemium
stuff. Like all of it is going to help you. And
if you're able to make... a few hundred extra
bucks a month or anything at all, take that and
reinvest it back into the business. Because you're
not going to be able to get from zero to one
if there are so many other barriers to stop you
from getting there. So for your nonprofits, I
want to tell an amazing nonprofit story. I have
another friend on the island that works in cybersecurity
and is also doing some stuff with AI, but his
main clients are nonprofits. So they proposed
a question to him and they were basically from
group sessions for this nonprofit. They had to
write up everything and it was taking the doctor
four hours to. write up all of the notes from
the group sessions. And most of the notes were
the same for the group. And there was only a
couple of things that were different per person.
And they all have to go into their database,
whatever they use. So Derek was able to build
something for them that was HIPAA compliant.
anonymize the data with numbers that they knew
on the outside who to connect it to. It went
from taking four hours for one group session
to do notes to a half an hour. So that gives.
those people more clinical time to spend with
people. So instead of doing that administrative
backend that's absolutely necessary to keep the
nonprofit up and running and getting their funding,
they can now offload that cognitive drain of
busy work to AI and spend more time living in
their zone of genius and helping more people.
No, I think that is just such a clear, specific,
beautiful example of how this is just a tool.
I think that's the big thing that I try to explain
to other people too is like it's a technology.
It's a tool. It's a way that you can cut down
on time. Just like the walk that I did last year
across the country, like walking is so much slower
than driving. And you say that and people know
that and understand that like, OK, well, duh,
it's slower. But it's like it makes you really
appreciate how much opportunity and usefulness
that a car has been able to provide, even when
going five or 10 miles an hour up to the 60,
70, 80, 90 mile per hour vehicles we have now.
Like AI and these tools are just a way to make
things go faster so that we can build more so
that we can do more things. And I think that
that's the other great thing is the more time
that we can spend doing the things that really
matter, the better. Whether it is actually working
with people in that one -on -one setting or being
able to advise deeper, like that is what we're
here to create. And I know that that is something
that you're doing with your business, like with
the chatbots. I'm just kind of curious, like
how... How does that actually help entrepreneurs
on their website? I feel like whenever you go
to a website now, there is some kind of chatbot
or something. What is the use case for businesses
in that regard? So what I've noticed, and I was
shocked because honestly, I assumed everyone
was doing AI chatbots. So there's two different
types of chatbots when you go to a website. Put
your name and phone number and email in your
question and someone will get back to you. A
lot of times then you get a text from the company
saying, thank you for signing up for our text
message marketing, but you never get the answer
because it's gone into the abyss somewhere. But
if you had an AI powered chat bot, it's acting.
like you as the business owner. So we can absolutely
put your, depending on how fancy you want it,
we can put your personality in there. It's trained
on all the FAQs. It's trained on driving to appointment.
It leads them to your appointment page. It finds
the articles on there. So people are now interacting
with your webpage on that topic instead. of going
back to google making you that thought leader
in that area or even if you have an e -commerce
store that you're not available to recommend
which dark coffee should they buy you train the
bot on all your different blends of coffee and
you backlink it to all the links to buy the different
stuff and when someone's Like, oh, I want a non
-acidic coffee blend from Columbia. It says,
hey, this is our X blend. And then it really
explains it like I don't like a barista. Maybe
that's what they call them. I know it. whine
their call. They have a certain job title, but
anyway, it'll explain it and then link it to
that product. So they're not searching the whole
internet for it. They're searching your website
for the product that they sort of put into Google
and it led them to your website. And this gets
them to buying it faster from you. A lot of what
you're saying kind of reminds me of almost like
retention on YouTube videos. Like when you go
to someone's website, it's kind of like you're
going to a YouTube video. And if there isn't
something to grab their attention beyond just
the actual content of the video, like they're
going to leave and go back to Google or to the
YouTube search page and leave you and go find
someone else. So it almost sounds like by having
that chatbot on there to ask those basic questions,
it's almost like those. like the cuts in a YouTube
video, like, oh, now they kind of brought your
attention back and you're starting to leave and
you're leaving. You can ask them a question.
So that's really interesting and really good.
So if somebody wanted to like learn a little
bit more about that or like add that to their
site, is there a site that you have that you
have set up or like what would that look like
to get situated? So InsureBot Solutions, I have
two different websites because it's InsureBotSolutions
.com. and InsureBotSolutions .ai. .pro is more
dedicated to my coaching and .ai has more information
about the bot building. Both of them have website
bots on there. It's a very long story why one
is embedded, the other one is at the bottom of
the page. That's neither here nor there, but
that's where they can go to learn more, try them
out and experience what it would be like for
their website. If they make an appointment with
me and they want a mock -up of what it would
look very basically for a minimally trained bot
on their information, I can mock that up for
them. But that's not, What I found with a lot
of people, too, is they're like, oh, I can do
this myself. I'll just buy a ManyChat. And then
they're like, well, how do I put this on my page?
And why does yours have a cute robot on the back
and mine is white? Well, that's because I've
spent a lot of time and a lot of money doing
stuff with AI and you're getting. that $15 a
month product. And maybe that is what's good
for you right now in your business. And when
it's time to upgrade, you upgrade. But again,
those are some places that you can look for examples.
Also something I've started doing is quizzes.
So having the chat bot ask some questions and
then recommending which part of your service.
So think of it as a... Cosmo Quiz meets AI. How
funny. I love that. Cool. So yeah, all that information
will be down in the show notes. And something
that I want to add to this episode is a little
bit of a fire round of questions. Now, some of
these are things that we've already kind of gone
over, but I think it'd be a great way to kind
of just wrap up the episode and ask some questions
that are... useful for the listeners. So the
very first one is pretty basic, but what is one
AI tool every small business owner should try
today? I'm going to say Gamma because it builds
slides for you. It builds social media posts.
It builds PDFs for you and you put in a prompt
and it knows like methodology. It does the outline
for you. It's hooked up to about seven or eight
different AI generators. You can program it with
your branding. So everything comes out in your
colors, your fonts. So it's going to save a ton
of time for you. That's, I could have just said
ChatGPT, but I wanted to give you something that
you might not have tried yet. They give you,
I want to say about 400 AI credits. Usually what
I tell people is do some of the heavy lifting
outside of there with ChatGPT and then go back
in and don't use all your trial AI credits. That's
awesome. I don't think I've heard of that one
yet. And I think that's a great thing too. That's
what I was kind of hoping. I'm like, please don't
say chat GPT, but I would totally understand
if you did because like, there's so many tools
out there. Like even this weekend over Easter,
my brother, my future slash whatever, my brother
-in -law. um he was saying oh there's this and
that and this i'm like i haven't even heard of
any of those so it's just so interesting how
many different tools there are so gamma will
be down in the show notes as well and maybe i
can even see if this helps with my presentation
tonight how fast it can help out so perfect and
this next one what's the biggest misconception
about using ai in business um that you're cheating
You're not cheating. Do you still use the Dewey
Decimal System? Do you still use a rotary phone?
Do you still use an abacus? No. This is just
another tool. Even Encyclopedia Britannica, it
is now a multi -million dollar company again
because they trained an LLM on all of their verified
data. They went from bankruptcy to a viable company
again. So if you're not using it, you're going
to be left behind. That is what I've been telling
people as well. It's a tool. Jump in and use
it. You can still be creative and still... be
the expert while getting a little bit of extra
help. So number three, what's a real result you've
seen from using quiz bots or chat bots? There's
a BNI member that I talk to all the time. I see
him in several different other networking groups.
And he had this great idea for a quadratexahedron.
um he does like uh t -shirts and signs and banners
he's in promotional items and him and his business
partner had been working on it forever and i'm
like guys just put a perfect at put pictures
in, ask for a provisional patent, ask how to
market this, ask who you should be marketing
to, put a business plan together for it. And
they were able to do that, get their provisional
patent out. They made more progress in a month
than they had in the 20 years since they've been
working on this project. So that's a real result
from using ChatGPT. how cool so it's just like
again it's it's a way to take everything that
you know all your creativity all of your ideas
all of your expertise and just kind of streamline
it so you get from one to two or in this case
almost sounds like one to a hundred much faster
than you would just by yourself it really cuts
out that extra time that's not needed you know
how cool All right. And then one of the last
ones, what's your favorite mindset shift for
going from AI curious to AI capable? Realizing
what's out there. And AI's only, oops, only limit
is your imagination. oh man, I wish I had Grammarly.
I would love to have that program. I don't have
the extra, I don't even know, I think it's more
than 10 bucks a month. Go into ChatGPT and say,
act as Grammarly and help me with this solution.
So all you have to do is instead of saying, I
wish I had, ChatGPT is your genie. So we fixed
my Jeep last night with ChatGPT. It was stuck
in four wheel drive. We asked it a bunch of questions.
My brother, who is very technical, got under
there. We lifted, we pried, and it's no longer
stuck in four wheel drive anymore. So yeah, it's
your imagination. Perfect. My little brother
and I just recently got back into playing the
Pokemon games. And we've been able to ask it
questions for things that we have just kind of
written off as not important for years. And it's
such a silly example. But it's like, oh, there's
chat GPTs for... everything from, like you were
saying, mechanic to Pokemon trainer to Expedia
travel agent, right? So it's just like, oh, there's
all these different tools, ways, and use cases
that are different from what you would think.
So no, that's awesome. And the very last question
that I have for you today is, what's one way
a solo entrepreneur can start automating their
business using AI starting this week? Pick an
AI tool and use it. Do not pay for all of them.
I normally say if you're copyright heavy, go
to Claude. That's the best one for that. If you're
research heavy, go to Perplexity because it really
is an amazing research tool. And guess what?
They have freemium versions that you can use
with them. Pick one as your workhorse. Pay the
$20, $30 a month for that one. And then as you're
doing other things, use the freemium version
to put the polish on for whatever you need. Perfect.
So pick a tool and run with it, essentially.
Awesome. Heather, thank you so much for your
time and your attention today. I super appreciate
you being able to share your magic and your expertise
with our listeners. Again, what is the best way
for people to get a hold of you if they want
to learn more about what you do or just kind
of see what's going on in the world of Heather
and AI? You can follow me on LinkedIn. I have
a YouTube channel that I stream stuff about once
a week. But it also streams to LinkedIn. It goes
to Facebook. I have a Facebook group that I talk
about AI all the time. You can follow me on Facebook.
That's where I started. But I realized with AI,
I can be everywhere all the time. And yeah, just
find me on your favorite. I'm not on X. I'm not
on Pinterest. So find me on Facebook, LinkedIn,
Instagram, or I think I'm somewhere else. Anyway,
Google me. And I'm not a chiropractor and I'm
not Heather from the Red Knot Instagram. And
when you look at that, Heather Duraco, you know
why I'm saying that, but not going into details.
Perfect. I'll make sure the right. heathers are
linked down in the description below so that
everybody can have a chance to actually find
you and not fall for the wrong heather awesome
thank you so much again and as always thank you
so much to our listeners your time and attention
mean everything if you found this episode helpful
please feel free to share it with someone in
your network the more people this podcast reads
the more people we are able to help and the greater
impact and influence we have on the world As
always, remember that the best is yet to come
as long as you are willing to make the decision
to never settle, never quit, and never peak.
I'll see you guys in the next one.