WEBVTT 00:00:00.000 --> 00:00:01.740 Good morning, good afternoon, and good evening, 00:00:01.780 --> 00:00:04.419 everybody. And welcome to today's episode of 00:00:04.419 --> 00:00:07.280 the Never Peak Project Podcast. I'm your host, 00:00:07.379 --> 00:00:09.980 Coach Ranger. And in today's episode, we're going 00:00:09.980 --> 00:00:12.619 to be diving into the wonderful world of AI. 00:00:13.300 --> 00:00:16.440 Now, if you are in any of the social media circles 00:00:16.440 --> 00:00:19.500 that I'm in, you've probably seen AI everywhere. 00:00:20.219 --> 00:00:22.539 Everything is being, you know, anything that 00:00:22.539 --> 00:00:25.379 is anything. If you throw AI on the end, it just 00:00:25.379 --> 00:00:27.820 seems like the newest marketing thing. AI this, 00:00:28.000 --> 00:00:30.949 AI that. It's just kind of almost become this 00:00:30.949 --> 00:00:33.429 buzzword, just like the organic certification 00:00:33.429 --> 00:00:36.750 in the ag and food industry, that is kind of 00:00:36.750 --> 00:00:39.490 like, what does this even mean? Is this something 00:00:39.490 --> 00:00:41.549 that I want to use? Should I be afraid of it? 00:00:41.609 --> 00:00:45.030 Should I jump in both feet, head first, whatever? 00:00:45.530 --> 00:00:47.869 How do I use this to make an actual difference 00:00:47.869 --> 00:00:50.130 in the world through my nonprofit, business, 00:00:50.289 --> 00:00:54.310 or cause, or just in my job or daily life? And 00:00:54.310 --> 00:00:56.469 that is the question that I am hoping to answer 00:00:56.469 --> 00:01:00.240 today with our fans. fantastic guest. Today, 00:01:00.420 --> 00:01:04.560 I brought on an AI expert that uses AI in her 00:01:04.560 --> 00:01:07.000 business and does webinars and teaches other 00:01:07.000 --> 00:01:09.500 people how to use it effectively. So thank you 00:01:09.500 --> 00:01:13.140 so much to our guest, Heather DiRocco, for coming 00:01:13.140 --> 00:01:16.180 in and talking a little bit about AI and how 00:01:16.180 --> 00:01:18.599 to use it in your business. Heather, thank you 00:01:18.599 --> 00:01:23.390 so much for joining us today. Thank you so much 00:01:23.390 --> 00:01:27.510 for inviting me too. I am excited to be here 00:01:27.510 --> 00:01:32.430 and share a little bit about my journey to AI, 00:01:32.549 --> 00:01:36.469 through AI. Perfect. Could you just go ahead 00:01:36.469 --> 00:01:38.650 and give us a little bit of a background of who 00:01:38.650 --> 00:01:40.989 you are, what you do, and what got you to where 00:01:40.989 --> 00:01:46.370 you are today? So it's a long and windy road. 00:01:46.530 --> 00:01:48.709 I'm going to try to make it as short and maybe 00:01:48.709 --> 00:01:51.670 just... do some vertical hills instead of those 00:01:51.670 --> 00:01:56.569 long lines. So I started out, I was a math major 00:01:56.569 --> 00:02:00.609 in college. I got a scholarship. So it's like 00:02:00.609 --> 00:02:04.250 you wait tables. I major in math. It's not what 00:02:04.250 --> 00:02:07.090 I thought I was doing with my life. I wanted 00:02:07.090 --> 00:02:10.969 to be a diplomat and go to parties and drink 00:02:10.969 --> 00:02:13.969 champagne. And I didn't know about the report 00:02:13.969 --> 00:02:19.099 writing, but anyway. After going to grad school 00:02:19.099 --> 00:02:22.379 for international relations, I had applied to 00:02:22.379 --> 00:02:25.159 State Department, then started applying for other 00:02:25.159 --> 00:02:29.300 government service jobs. Most of the temp stuff 00:02:29.300 --> 00:02:32.900 I was doing was really a lot of Excel spreadsheets. 00:02:32.900 --> 00:02:35.960 It kept on going back to tech stuff. So eventually 00:02:35.960 --> 00:02:38.259 I started working for the Department of the Army 00:02:38.259 --> 00:02:41.800 as a civilian. And again, they saw, oh, she knows 00:02:41.800 --> 00:02:45.849 how to do databases and tech. I wound up working 00:02:45.849 --> 00:02:48.590 on some machine learning projects as an analyst. 00:02:48.909 --> 00:02:52.090 Eventually I was doing counterintelligence and 00:02:52.090 --> 00:02:56.469 I was doing some digital forensics on computers 00:02:56.469 --> 00:03:01.150 to catch spies, whole nother podcast. And then 00:03:01.150 --> 00:03:04.210 eventually wound up in Hawaii to be closer to 00:03:04.210 --> 00:03:09.990 my family. And some changes had happened in the 00:03:09.990 --> 00:03:12.770 department of the army. Anyway, my job went away. 00:03:13.550 --> 00:03:16.409 I was at a crossroads. What do I want to do? 00:03:16.530 --> 00:03:22.250 I decided to go back into private industry for 00:03:22.250 --> 00:03:26.750 a while. I had done some finance stuff in the 00:03:26.750 --> 00:03:29.469 early 2000s, actually worked in the World Trade 00:03:29.469 --> 00:03:36.469 Center up until May 2001. So yeah, crazy kismet 00:03:36.469 --> 00:03:41.969 story there about leaving before disaster struck. 00:03:43.099 --> 00:03:48.580 Anywho, I tried my hand at life insurance. I 00:03:48.580 --> 00:03:50.740 didn't love life insurance, but I sure loved 00:03:50.740 --> 00:03:55.840 being a beta tester with Go High Level. Started 00:03:55.840 --> 00:03:59.080 looking into organic social media marketing. 00:03:59.379 --> 00:04:05.000 And around that time, AI was released in October 00:04:05.000 --> 00:04:13.120 2021. February 2022, I had seen some of the first 00:04:13.120 --> 00:04:15.620 AI programs come out. So I was showing people 00:04:15.620 --> 00:04:19.180 how to use it in conjunction with organic social 00:04:19.180 --> 00:04:21.660 media marketing. That company goes bankrupt. 00:04:22.600 --> 00:04:26.060 Again, another whole long story. So I started 00:04:26.060 --> 00:04:30.879 looking on my own. As a member of BNI, people 00:04:30.879 --> 00:04:34.920 are asking me more questions about AI than about 00:04:34.920 --> 00:04:39.000 life insurance. So I changed my seat. And I have 00:04:39.000 --> 00:04:42.519 been building this business on AI education. 00:04:42.660 --> 00:04:51.600 And also the journey included a lot of AI hesitancy. 00:04:51.720 --> 00:04:56.339 There's always, I think, tech hesitancy in life. 00:04:56.560 --> 00:05:00.040 So I had to figure out a smaller chunk to get 00:05:00.040 --> 00:05:03.639 people through the door. And that's when I started 00:05:03.639 --> 00:05:08.199 talking about chatbots for your... website that 00:05:08.199 --> 00:05:13.000 would act as a 24 -7 digital concierge to help 00:05:13.000 --> 00:05:15.500 people find what they were looking for on your 00:05:15.500 --> 00:05:19.740 website. So Google got them there. Have a Google 00:05:19.740 --> 00:05:23.839 -like function on your website that will show 00:05:23.839 --> 00:05:27.339 them exactly what they were looking for, especially 00:05:27.339 --> 00:05:30.819 if it's great SEO from three years ago that's 00:05:30.819 --> 00:05:33.699 buried somewhere. Get them to what they need. 00:05:35.050 --> 00:05:38.649 they will go with you as a vendor opposed to 00:05:38.649 --> 00:05:41.050 getting frustrated, going back to Google and 00:05:41.050 --> 00:05:43.850 looking for someone else. So once they figure 00:05:43.850 --> 00:05:47.670 out, oh, AI can do that for me, what else can 00:05:47.670 --> 00:05:51.470 AI do? So it's a perfect lead in for businesses 00:05:51.470 --> 00:05:58.050 to experience that cognitive offload, getting 00:05:58.050 --> 00:06:04.089 that digital assistant that works for them. Give 00:06:04.089 --> 00:06:06.329 them their time back because that's what you 00:06:06.329 --> 00:06:08.209 talk about in all the ads. Get your time back 00:06:08.209 --> 00:06:14.589 with AI. Get 70 AI robots for $2. It'll change 00:06:14.589 --> 00:06:17.550 your life. And we can absolutely talk about that 00:06:17.550 --> 00:06:22.310 too. Yeah, and I've seen those ads too where 00:06:22.310 --> 00:06:24.230 it's like, I left my business for six months 00:06:24.230 --> 00:06:27.709 and AI chatbots grew my business 78%. And it's 00:06:27.709 --> 00:06:29.550 just like all these like big promises. And I'm 00:06:29.550 --> 00:06:32.230 always like, is that a real thing? Or is that 00:06:32.230 --> 00:06:35.310 just kind of, you know, the thing that you're 00:06:35.310 --> 00:06:36.670 going to see in six months where it's like, were 00:06:36.670 --> 00:06:39.110 you affected by this scam? Call us now, right? 00:06:39.490 --> 00:06:41.889 So it's just like, and I think that's a crazy 00:06:41.889 --> 00:06:43.209 thing is I was talking to my fiance yesterday 00:06:43.209 --> 00:06:46.269 and I'm like, could you imagine explaining to 00:06:46.269 --> 00:06:50.060 us 10 years ago? what chat GPT and all these 00:06:50.060 --> 00:06:52.699 AI bots are doing. And she was kind of like, 00:06:52.779 --> 00:06:55.199 it would be the same as explaining it to me six 00:06:55.199 --> 00:06:58.439 months ago. Like these things are moving so fast 00:06:58.439 --> 00:07:02.319 and so quick that it's like, if you're not reading 00:07:02.319 --> 00:07:04.259 everything or trying everything out, it's just 00:07:04.259 --> 00:07:08.279 so, it's so much. So I just kind of want to like 00:07:08.279 --> 00:07:09.680 touch back to what you're saying earlier about 00:07:09.680 --> 00:07:11.699 one of the things that you did in your, when 00:07:11.699 --> 00:07:14.800 your past lives, which was that aspect of machine 00:07:14.800 --> 00:07:18.560 learning. Like, how is that different from AI 00:07:18.560 --> 00:07:21.360 that we see nowadays? And that kind of leads 00:07:21.360 --> 00:07:23.000 into another question I'll have in a second. 00:07:23.040 --> 00:07:27.540 But what's the difference there? Branding. So 00:07:27.540 --> 00:07:33.579 and how the bots were trained. So AI has been 00:07:33.579 --> 00:07:37.819 around since the 1950s. When you hear about how 00:07:37.819 --> 00:07:41.689 computers beat other computers at chess. That 00:07:41.689 --> 00:07:45.089 was AI. They just called it machine learning. 00:07:45.310 --> 00:07:48.490 When you used, you look a little young, but I'm 00:07:48.490 --> 00:07:50.790 sure there's other people who remember Clippy 00:07:50.790 --> 00:07:57.550 in Microsoft Office. That was AI. Spell check, 00:07:57.810 --> 00:08:02.269 predictive text. That is all AI. The computer. 00:08:03.370 --> 00:08:07.610 has a brain of its own for intents and purposes. 00:08:07.790 --> 00:08:11.730 It knows what's going to happen next. It's been 00:08:11.730 --> 00:08:15.790 programmed on so many different outcomes. And 00:08:15.790 --> 00:08:19.509 what makes classic AI machine learning different 00:08:19.509 --> 00:08:23.029 from what it is today is some of the training 00:08:23.029 --> 00:08:27.870 and some of the logic. If you imagine a logic 00:08:27.870 --> 00:08:32.570 tree, that was some of the original AI that could 00:08:32.570 --> 00:08:35.629 beat chess because there were only so many moves. 00:08:35.769 --> 00:08:38.350 And when I say only so many moves, only so many 00:08:38.350 --> 00:08:42.129 moves for a supercomputer. But now what they're 00:08:42.129 --> 00:08:45.169 doing is instead of a tree, they're training 00:08:45.169 --> 00:08:50.330 on bushes. And now they've taught computers to 00:08:50.330 --> 00:08:54.750 even play poker because what they're doing is 00:08:55.309 --> 00:08:58.690 predicting, okay, this looks like where they're 00:08:58.690 --> 00:09:02.210 going and all the possibilities are in this bush 00:09:02.210 --> 00:09:07.830 and that bush. So they're able to grow the tree 00:09:07.830 --> 00:09:11.789 much more effectively on how it's been trained. 00:09:12.070 --> 00:09:15.629 So hopefully that wasn't too geeky of an answer. 00:09:15.929 --> 00:09:20.870 And I'd like to point you to books like AI Snake 00:09:20.870 --> 00:09:25.289 Oil. I just finished reading that and that will 00:09:25.289 --> 00:09:29.429 answer a lot of questions between what's useful 00:09:29.429 --> 00:09:33.309 for my business, what's real and what are people 00:09:33.309 --> 00:09:38.629 snake oil. There's leave for three months and 00:09:38.629 --> 00:09:43.129 become a millionaire. It's snake oil. Interesting. 00:09:43.230 --> 00:09:45.049 What would you say is your biggest takeaway from 00:09:45.049 --> 00:09:52.940 the book just off the top of your head? You still 00:09:52.940 --> 00:09:57.539 have to be a skeptic. If it seems too good to 00:09:57.539 --> 00:10:02.720 be true, it's too good to be true. But there 00:10:02.720 --> 00:10:07.080 are just so many advancements out there that 00:10:07.080 --> 00:10:12.460 it is making your life easier. But you also have 00:10:12.460 --> 00:10:15.960 to be aware of hallucinations, the limitations. 00:10:17.720 --> 00:10:20.820 It really is a computer. It's not a person, even 00:10:20.820 --> 00:10:24.559 though you program it to sound like Zig Ziglar 00:10:24.559 --> 00:10:28.620 and have positivity and act like this and act 00:10:28.620 --> 00:10:31.720 like that. It's not Zig Ziglar. It's still just 00:10:31.720 --> 00:10:36.340 a computer that's pulling from data to have a 00:10:36.340 --> 00:10:40.720 similar personality and not to be confused by 00:10:40.720 --> 00:10:44.480 that. Yeah. And I'm so glad that you brought 00:10:44.480 --> 00:10:47.100 up. I'm glad I. mention it too like the difference 00:10:47.100 --> 00:10:50.720 between like machine learning ai all these things 00:10:50.720 --> 00:10:52.759 because when i was thinking about the other day 00:10:52.759 --> 00:10:55.539 it was kind of like okay well like in a video 00:10:55.539 --> 00:10:58.639 game right like when you're playing pong even 00:10:58.639 --> 00:11:02.000 then against the computer it is making choices 00:11:02.000 --> 00:11:06.620 based off of what is going on you know i for 00:11:06.620 --> 00:11:08.879 my understanding video games are just a huge 00:11:08.879 --> 00:11:12.370 if then statement If you are within the range 00:11:12.370 --> 00:11:15.149 of the character seeing you, then they will turn 00:11:15.149 --> 00:11:17.830 and point their weapon at you. If you do this, 00:11:17.950 --> 00:11:20.289 then it will do that. And it was almost like, 00:11:20.330 --> 00:11:23.970 where is that line of this is just what it's 00:11:23.970 --> 00:11:27.490 programmed to do versus it is artificial intelligence? 00:11:28.049 --> 00:11:31.129 Or is that just what it is? And it sounds like 00:11:31.129 --> 00:11:34.370 it's just knowing all these different possibilities 00:11:34.370 --> 00:11:39.070 is what it is, right? Is that? I feel like I'm 00:11:39.070 --> 00:11:40.750 having a hard time explaining it, but can you 00:11:40.750 --> 00:11:48.450 make that more eloquent almost? So if there are 00:11:48.450 --> 00:11:54.370 10 for the ease of explanations, let's say there 00:11:54.370 --> 00:11:59.750 are 10 ,000 possible outcomes in Pong. It knows 00:11:59.750 --> 00:12:05.320 the 10 ,000 possible outcomes. And where exactly 00:12:05.320 --> 00:12:11.340 you have to be for that outcome to go against 00:12:11.340 --> 00:12:16.519 you. So that would be the classic AI. If we upgraded 00:12:16.519 --> 00:12:21.659 Tong to be able to learn from all of your moves, 00:12:21.779 --> 00:12:25.799 that's more AI. So now the machine is learning 00:12:25.799 --> 00:12:32.299 in real time. And this happened even with... 00:12:32.679 --> 00:12:37.740 some of the earlier chess versions where a human 00:12:37.740 --> 00:12:41.039 player would play and they would win one game 00:12:41.039 --> 00:12:44.019 but the computer would then take that into its 00:12:44.019 --> 00:12:49.419 algorithm reprogram itself so now it knew it 00:12:49.419 --> 00:12:53.940 knows how to beat that move and that would come 00:12:53.940 --> 00:12:59.720 off the table so yeah it's teaching itself every 00:12:59.720 --> 00:13:05.029 time It plays with you. Yeah, kind of like it, 00:13:05.090 --> 00:13:08.549 every time it, what is it? Was it Thomas Edison 00:13:08.549 --> 00:13:11.190 that said something like, I learned the 2000 00:13:11.190 --> 00:13:13.889 ways to not make a light bulb before I made it. 00:13:14.250 --> 00:13:16.250 Like, it almost sounds like that's kind of the 00:13:16.250 --> 00:13:18.889 approach that AI takes in these generative models 00:13:18.889 --> 00:13:24.330 of, as we learn what all the inputs are, now 00:13:24.330 --> 00:13:26.429 we can figure out what the next best output is. 00:13:26.610 --> 00:13:29.600 And when that fails. We just find another way 00:13:29.600 --> 00:13:35.259 to try it. Absolutely. And you're training AI 00:13:35.259 --> 00:13:39.200 every day. Every time you use ChatGPT and it 00:13:39.200 --> 00:13:42.580 says, do you prefer this response to that response? 00:13:42.899 --> 00:13:46.480 Do you prefer this image to that image? You're 00:13:46.480 --> 00:13:52.440 now training AI not only for ChatGPT as a whole, 00:13:52.759 --> 00:13:59.179 but to learn your preferences as well. A lot 00:13:59.179 --> 00:14:01.820 of people have talked about, oh, ChatGPT has 00:14:01.820 --> 00:14:04.659 a bigger memory. It remembers everything now. 00:14:05.080 --> 00:14:11.080 And that's not quite true. It creates a memory 00:14:11.080 --> 00:14:16.279 and it's unlimited. But before, like, people 00:14:16.279 --> 00:14:18.299 would be like, oh, my memory's full. I have to 00:14:18.299 --> 00:14:21.639 upgrade to the $200 version. I'm like, no, you're 00:14:21.639 --> 00:14:26.429 not. Go to your memory. copy and paste it all, 00:14:26.610 --> 00:14:31.029 put it into a Google Doc, take out the stuff 00:14:31.029 --> 00:14:35.470 that's not relevant, delete your memory and chat 00:14:35.470 --> 00:14:40.870 GPT, open up a new chat and say, train your memory 00:14:40.870 --> 00:14:45.590 on this. And it retrains the memory, brings it 00:14:45.590 --> 00:14:50.309 all back in and it's retrained. So all it means 00:14:50.309 --> 00:14:53.860 is that training. It doesn't remember every single 00:14:53.860 --> 00:14:57.879 chat you had with it. You can ask it to recall 00:14:57.879 --> 00:15:02.700 something and it will go back. And this is going 00:15:02.700 --> 00:15:06.519 to get real technical. So if you're using off 00:15:06.519 --> 00:15:10.080 -the -shelf software, or even if you're creating 00:15:10.080 --> 00:15:14.139 a custom GPT, it's limited, I think, to about 00:15:14.139 --> 00:15:20.559 two gigs of data you can upload to create a custom 00:15:20.559 --> 00:15:26.289 GPT. And that's because it's a computer. It works 00:15:26.289 --> 00:15:30.570 in smaller chunks. So you need to build a RAG 00:15:30.570 --> 00:15:36.110 vector database, basically, if you've got 11 00:15:36.110 --> 00:15:41.990 gigs of data and have it recall to train in there. 00:15:42.309 --> 00:15:46.009 Because even if you're using, you go into OpenAI's 00:15:46.009 --> 00:15:51.360 Playground, you can upload up to... 50 gigs of 00:15:51.360 --> 00:15:54.759 data or 60 gigs, I think, but it's not going 00:15:54.759 --> 00:16:00.659 to work very well if it's all documents and PDFs 00:16:00.659 --> 00:16:04.279 because it's not broken down enough for it to 00:16:04.279 --> 00:16:09.159 really train on it. So you have to have it in 00:16:09.159 --> 00:16:13.940 smaller bytes. I don't know if that answers the 00:16:13.940 --> 00:16:16.720 question. Yeah, no, I mean, I think that's kind 00:16:16.720 --> 00:16:18.259 of what we're getting at is that it's, these 00:16:18.259 --> 00:16:22.440 models are generative, right? Like they're based 00:16:22.440 --> 00:16:26.259 off of an overall, like it's, from my understanding 00:16:26.259 --> 00:16:28.539 of chat GPT, like it has access to the internet, 00:16:28.600 --> 00:16:30.840 has access to all these other inputs that you've 00:16:30.840 --> 00:16:33.690 put into it. So like, for example, mine is going 00:16:33.690 --> 00:16:35.870 to be a little bit different than your main channel 00:16:35.870 --> 00:16:38.350 versus somebody else's main channel. Like my 00:16:38.350 --> 00:16:41.490 fiance's heard the one that she uses. It is very 00:16:41.490 --> 00:16:45.169 nice. She uses please and thank you and compliments 00:16:45.169 --> 00:16:47.389 it and it compliments her back. Like it's like 00:16:47.389 --> 00:16:50.570 this. It takes pieces of you. And mine is very 00:16:50.570 --> 00:16:53.490 straight to the point. Very like I try to be 00:16:53.490 --> 00:16:56.570 polite to the robots, too. It just doesn't feel 00:16:56.570 --> 00:16:58.330 weird. It feels weird to be mean to them, right? 00:16:58.789 --> 00:17:01.190 So I try to be polite and, you know, oh, please, 00:17:01.250 --> 00:17:02.690 thank you. I appreciate it. Like, I like this 00:17:02.690 --> 00:17:04.690 better than this. And I think that's kind of 00:17:04.690 --> 00:17:06.630 what you're saying earlier is that it's learning 00:17:06.630 --> 00:17:08.950 what it is getting that positive and negative 00:17:08.950 --> 00:17:14.670 feedback on to make everything better. And I 00:17:14.670 --> 00:17:16.029 guess that's the thing that kind of confuses 00:17:16.029 --> 00:17:20.490 me, too, is that this is, like, ChatGPT is generative. 00:17:20.869 --> 00:17:23.650 It's making all these outputs based off of existing 00:17:23.650 --> 00:17:27.880 data. Is there a difference between the generative 00:17:27.880 --> 00:17:35.059 AI versus AI? Is that a differentiator or is 00:17:35.059 --> 00:17:39.619 that kind of splitting hairs? That's splitting 00:17:39.619 --> 00:17:46.460 hairs. Okay. So I think the difference between 00:17:46.460 --> 00:17:53.579 suggesting text and generative and what people... 00:17:54.089 --> 00:18:01.210 People confuse generative AI to AGI, artificial 00:18:01.210 --> 00:18:06.589 general intelligence, where the bot thinks on 00:18:06.589 --> 00:18:10.710 its own. It's no longer pulling from everything, 00:18:10.910 --> 00:18:15.210 learning from you. It's building its own neural 00:18:15.210 --> 00:18:20.670 networks. And that's where people, like the HAL 00:18:20.670 --> 00:18:25.950 9000 jokes. That's where people get worried where 00:18:25.950 --> 00:18:31.089 it can make its own logic change without your 00:18:31.089 --> 00:18:38.710 input. Because right now, ChatGPT is not going 00:18:38.710 --> 00:18:41.150 to write a book for you just because you're thinking, 00:18:41.349 --> 00:18:44.490 oh, I'd like to write a book. Or if you put in, 00:18:44.609 --> 00:18:50.690 write a book for me, it doesn't know that. You 00:18:50.690 --> 00:18:53.849 want it to write a book about hiking or coaching. 00:18:53.970 --> 00:18:57.150 You still have to tell it. And then it pulls 00:18:57.150 --> 00:19:00.809 from all the different places to pinpoint it. 00:19:00.930 --> 00:19:04.130 One of the best things you can do when you're 00:19:04.130 --> 00:19:08.410 talking to AI is say, ask me additional questions 00:19:08.410 --> 00:19:14.190 to clarify my. request so you can answer it better 00:19:14.190 --> 00:19:16.329 that is something that i've added recently to 00:19:16.329 --> 00:19:18.789 almost all of my thing i think i even made it 00:19:18.789 --> 00:19:21.009 almost a rule i was like every time i ask you 00:19:21.009 --> 00:19:23.930 something that's more than just a definition 00:19:23.930 --> 00:19:28.269 or edit this down or whatever please ask more 00:19:28.269 --> 00:19:30.430 questions because i've noticed like you were 00:19:30.430 --> 00:19:33.690 saying the more you give it the better you're 00:19:33.690 --> 00:19:36.859 gonna get it's like the What is it? What you 00:19:36.859 --> 00:19:38.700 put into it is what you get out of it. I mean, 00:19:38.720 --> 00:19:41.079 same thing with BNI. Same thing with most things 00:19:41.079 --> 00:19:45.039 in life. Like, I guess almost like the BNI example, 00:19:45.220 --> 00:19:47.819 right? If you just show up to meetings, you're 00:19:47.819 --> 00:19:49.400 not going to get a whole lot out of it. You got 00:19:49.400 --> 00:19:50.980 to give it a little bit more. You have to talk 00:19:50.980 --> 00:19:52.920 to more people. You have to do more of the work 00:19:52.920 --> 00:19:55.519 in order to get out what you actually want to 00:19:55.519 --> 00:19:58.180 see. I think that that's like the greatest thing 00:19:58.180 --> 00:20:03.240 about AI and these tools is if you're doing it 00:20:03.240 --> 00:20:06.910 right. you're still learning like people are 00:20:06.910 --> 00:20:08.970 kind of like i i've noticed a lot in the creative 00:20:08.970 --> 00:20:11.170 space especially with podcasts on the podcasting 00:20:11.170 --> 00:20:14.029 pages i'm on they say if you ever use pod or 00:20:14.029 --> 00:20:17.109 ai for your podcast like you're a hack you're 00:20:17.109 --> 00:20:20.019 a cheat you're like you're cutting corners And 00:20:20.019 --> 00:20:22.640 it's like, no, I'm able to do what I want to 00:20:22.640 --> 00:20:26.519 do in much faster time. And the podcast is actually 00:20:26.519 --> 00:20:28.220 getting out. I'm having the interview right now 00:20:28.220 --> 00:20:30.019 with Heather. I had the interview with Ricky. 00:20:30.119 --> 00:20:31.859 I had all these other interviews in the past. 00:20:32.220 --> 00:20:35.039 I'm still making the content. It's just kind 00:20:35.039 --> 00:20:37.480 of cutting out the stuff that I don't like doing 00:20:37.480 --> 00:20:40.220 necessarily. So I'm just curious, like, is that 00:20:40.220 --> 00:20:42.240 a mindset shift that other people have to get 00:20:42.240 --> 00:20:45.339 past? Or what have you seen with people in the 00:20:45.339 --> 00:20:48.400 stories they tell themselves about their creative? 00:20:49.370 --> 00:20:55.690 integrity and AI? So what I find with a lot of 00:20:55.690 --> 00:20:58.329 people who are in the creative space, they feel 00:20:58.329 --> 00:21:00.789 like because it's been trained on everything, 00:21:01.130 --> 00:21:06.789 it's stealing other people's ideas that people 00:21:06.789 --> 00:21:13.470 aren't using them as creatives anymore. And honestly, 00:21:13.630 --> 00:21:18.269 the people that are using AI to create a logo, 00:21:18.779 --> 00:21:20.799 They never would have used you in the first place 00:21:20.799 --> 00:21:25.500 because they can't afford to get a logo from 00:21:25.500 --> 00:21:29.640 you. It's the same people who went to Canva a 00:21:29.640 --> 00:21:32.859 couple of years ago to create their logos. They're 00:21:32.859 --> 00:21:35.180 not coming to you. They're coming to a $12 a 00:21:35.180 --> 00:21:38.680 month program because they can't afford you yet. 00:21:40.319 --> 00:21:43.200 You, on the other hand, when you're sending out 00:21:43.200 --> 00:21:45.960 samples because someone's like, I have no idea 00:21:45.960 --> 00:21:49.400 what my logo should be. like, you're saving time 00:21:49.400 --> 00:21:53.079 as a creative because instead of you going into 00:21:53.079 --> 00:21:57.059 Adobe and creating seven different things that 00:21:57.059 --> 00:21:59.920 you think they might like, you can start putting 00:21:59.920 --> 00:22:04.700 in. that they've generated from Facebook, from 00:22:04.700 --> 00:22:09.900 Instagram, to get an idea of even pictures they 00:22:09.900 --> 00:22:14.160 post. Like I work with someone who loves really 00:22:14.160 --> 00:22:18.099 bright pictures that look like their tarot cards. 00:22:18.220 --> 00:22:21.640 So I was able to bring those graphics in and 00:22:21.640 --> 00:22:25.759 generate something for her. So I would say it 00:22:25.759 --> 00:22:30.000 helps you as a creative. to get the job done 00:22:30.000 --> 00:22:34.920 faster for your clients, bringing in more revenue 00:22:34.920 --> 00:22:38.000 because you can do higher amounts of volume. 00:22:38.240 --> 00:22:43.279 And eventually I cannot wait till I can hire 00:22:43.279 --> 00:22:46.400 someone and I'm not bootstrapping a lot of my 00:22:46.400 --> 00:22:50.529 stuff and outsource this. to someone, but I'm 00:22:50.529 --> 00:22:53.230 going to choose someone who's using AI because 00:22:53.230 --> 00:22:57.170 I know they're not going to spend 12 hours with 00:22:57.170 --> 00:23:02.410 a pencil and a paper hand drawing stuff or going 00:23:02.410 --> 00:23:07.529 through Adobe and doing stuff with a mouse. They're 00:23:07.529 --> 00:23:11.220 going to use AI to get it done quickly and efficiently. 00:23:11.579 --> 00:23:14.240 I'll be able to go back and forth with them, 00:23:14.380 --> 00:23:19.700 still pay them a fair living wage for it, but 00:23:19.700 --> 00:23:23.180 it's because I don't have the time to do it anymore. 00:23:23.380 --> 00:23:27.339 I need to outsource this. people who can afford 00:23:27.339 --> 00:23:29.819 to outsource are still going to outsource. It's 00:23:29.819 --> 00:23:32.180 not taking their jobs away. Very long -winded 00:23:32.180 --> 00:23:35.559 answer. I'm very passionate about that. No, I 00:23:35.559 --> 00:23:37.119 mean, that's the big thing, right? It's like 00:23:37.119 --> 00:23:40.200 even with like my coaching practice, like it's 00:23:40.200 --> 00:23:42.400 cutting down a lot of the time that I'm spending 00:23:42.400 --> 00:23:47.400 on these very detailed, like the things that 00:23:47.400 --> 00:23:50.259 don't super matter on the back end, like writing 00:23:50.259 --> 00:23:53.940 some copy, creating show notes, creating these 00:23:53.940 --> 00:23:57.099 other things. where i'm able to cut back a lot 00:23:57.099 --> 00:23:59.819 of the time i'm spending on every piece so that 00:23:59.819 --> 00:24:03.220 i can focus on learning more about coaching learning 00:24:03.220 --> 00:24:05.240 more about ways to better serve my one -to -one 00:24:05.240 --> 00:24:08.279 and group clients like i'm able to be more effective 00:24:08.279 --> 00:24:10.920 on that higher level stuff and it's kind of like 00:24:10.920 --> 00:24:14.420 the idea of don't work in work on your business 00:24:14.420 --> 00:24:17.480 like that is the biggest thing that i've learned 00:24:17.480 --> 00:24:20.980 from a semi -creative profession like i'm not 00:24:20.980 --> 00:24:24.140 a digital marketer this or that like There are 00:24:24.140 --> 00:24:26.359 pieces of that, but I'm able to kind of be more 00:24:26.359 --> 00:24:28.640 effective. And I think that's the biggest thing 00:24:28.640 --> 00:24:30.579 too, where I've advised people or talked to them 00:24:30.579 --> 00:24:34.660 is use the base level tools until you can hire 00:24:34.660 --> 00:24:37.500 someone that is better than you. Because you 00:24:37.500 --> 00:24:40.339 can only do so much with the AI tools, whether 00:24:40.339 --> 00:24:43.579 you pay it for the $20 a month chat GPT, like 00:24:43.579 --> 00:24:47.420 I do, huge fan, or you just use the freemium 00:24:47.420 --> 00:24:50.160 stuff. Like all of it is going to help you. And 00:24:50.160 --> 00:24:52.640 if you're able to make... a few hundred extra 00:24:52.640 --> 00:24:55.839 bucks a month or anything at all, take that and 00:24:55.839 --> 00:24:58.220 reinvest it back into the business. Because you're 00:24:58.220 --> 00:24:59.680 not going to be able to get from zero to one 00:24:59.680 --> 00:25:03.380 if there are so many other barriers to stop you 00:25:03.380 --> 00:25:09.240 from getting there. So for your nonprofits, I 00:25:09.240 --> 00:25:13.920 want to tell an amazing nonprofit story. I have 00:25:13.920 --> 00:25:17.500 another friend on the island that works in cybersecurity 00:25:17.500 --> 00:25:21.579 and is also doing some stuff with AI, but his 00:25:21.579 --> 00:25:26.640 main clients are nonprofits. So they proposed 00:25:26.640 --> 00:25:32.119 a question to him and they were basically from 00:25:32.119 --> 00:25:35.519 group sessions for this nonprofit. They had to 00:25:35.519 --> 00:25:39.400 write up everything and it was taking the doctor 00:25:39.400 --> 00:25:43.660 four hours to. write up all of the notes from 00:25:43.660 --> 00:25:46.380 the group sessions. And most of the notes were 00:25:46.380 --> 00:25:50.680 the same for the group. And there was only a 00:25:50.680 --> 00:25:53.420 couple of things that were different per person. 00:25:53.759 --> 00:25:58.019 And they all have to go into their database, 00:25:58.160 --> 00:26:02.180 whatever they use. So Derek was able to build 00:26:02.180 --> 00:26:04.500 something for them that was HIPAA compliant. 00:26:05.949 --> 00:26:09.369 anonymize the data with numbers that they knew 00:26:09.369 --> 00:26:13.329 on the outside who to connect it to. It went 00:26:13.329 --> 00:26:16.690 from taking four hours for one group session 00:26:16.690 --> 00:26:22.529 to do notes to a half an hour. So that gives. 00:26:23.339 --> 00:26:27.480 those people more clinical time to spend with 00:26:27.480 --> 00:26:30.000 people. So instead of doing that administrative 00:26:30.000 --> 00:26:34.180 backend that's absolutely necessary to keep the 00:26:34.180 --> 00:26:36.859 nonprofit up and running and getting their funding, 00:26:37.019 --> 00:26:43.819 they can now offload that cognitive drain of 00:26:43.819 --> 00:26:49.579 busy work to AI and spend more time living in 00:26:49.579 --> 00:26:52.259 their zone of genius and helping more people. 00:26:54.119 --> 00:26:59.880 No, I think that is just such a clear, specific, 00:27:00.240 --> 00:27:03.440 beautiful example of how this is just a tool. 00:27:03.740 --> 00:27:05.740 I think that's the big thing that I try to explain 00:27:05.740 --> 00:27:08.980 to other people too is like it's a technology. 00:27:09.059 --> 00:27:11.660 It's a tool. It's a way that you can cut down 00:27:11.660 --> 00:27:15.799 on time. Just like the walk that I did last year 00:27:15.799 --> 00:27:19.960 across the country, like walking is so much slower 00:27:19.960 --> 00:27:23.140 than driving. And you say that and people know 00:27:23.140 --> 00:27:24.740 that and understand that like, OK, well, duh, 00:27:24.880 --> 00:27:27.200 it's slower. But it's like it makes you really 00:27:27.200 --> 00:27:31.480 appreciate how much opportunity and usefulness 00:27:31.480 --> 00:27:34.220 that a car has been able to provide, even when 00:27:34.220 --> 00:27:37.079 going five or 10 miles an hour up to the 60, 00:27:37.220 --> 00:27:39.539 70, 80, 90 mile per hour vehicles we have now. 00:27:39.880 --> 00:27:43.079 Like AI and these tools are just a way to make 00:27:43.079 --> 00:27:45.859 things go faster so that we can build more so 00:27:45.859 --> 00:27:48.759 that we can do more things. And I think that 00:27:48.759 --> 00:27:52.460 that's the other great thing is the more time 00:27:52.460 --> 00:27:54.720 that we can spend doing the things that really 00:27:54.720 --> 00:27:58.799 matter, the better. Whether it is actually working 00:27:58.799 --> 00:28:01.740 with people in that one -on -one setting or being 00:28:01.740 --> 00:28:05.700 able to advise deeper, like that is what we're 00:28:05.700 --> 00:28:08.880 here to create. And I know that that is something 00:28:08.880 --> 00:28:10.559 that you're doing with your business, like with 00:28:10.559 --> 00:28:12.380 the chatbots. I'm just kind of curious, like 00:28:12.380 --> 00:28:16.509 how... How does that actually help entrepreneurs 00:28:16.509 --> 00:28:19.650 on their website? I feel like whenever you go 00:28:19.650 --> 00:28:21.910 to a website now, there is some kind of chatbot 00:28:21.910 --> 00:28:25.670 or something. What is the use case for businesses 00:28:25.670 --> 00:28:30.589 in that regard? So what I've noticed, and I was 00:28:30.589 --> 00:28:33.930 shocked because honestly, I assumed everyone 00:28:33.930 --> 00:28:38.630 was doing AI chatbots. So there's two different 00:28:38.630 --> 00:28:43.440 types of chatbots when you go to a website. Put 00:28:43.440 --> 00:28:46.180 your name and phone number and email in your 00:28:46.180 --> 00:28:49.519 question and someone will get back to you. A 00:28:49.519 --> 00:28:52.660 lot of times then you get a text from the company 00:28:52.660 --> 00:28:56.119 saying, thank you for signing up for our text 00:28:56.119 --> 00:28:59.720 message marketing, but you never get the answer 00:28:59.720 --> 00:29:06.180 because it's gone into the abyss somewhere. But 00:29:06.180 --> 00:29:12.039 if you had an AI powered chat bot, it's acting. 00:29:12.720 --> 00:29:15.859 like you as the business owner. So we can absolutely 00:29:15.859 --> 00:29:19.140 put your, depending on how fancy you want it, 00:29:19.259 --> 00:29:23.500 we can put your personality in there. It's trained 00:29:23.500 --> 00:29:27.240 on all the FAQs. It's trained on driving to appointment. 00:29:27.500 --> 00:29:31.759 It leads them to your appointment page. It finds 00:29:31.759 --> 00:29:36.539 the articles on there. So people are now interacting 00:29:36.539 --> 00:29:41.220 with your webpage on that topic instead. of going 00:29:41.220 --> 00:29:44.940 back to google making you that thought leader 00:29:44.940 --> 00:29:50.099 in that area or even if you have an e -commerce 00:29:50.099 --> 00:29:53.920 store that you're not available to recommend 00:29:53.920 --> 00:29:57.880 which dark coffee should they buy you train the 00:29:57.880 --> 00:30:02.960 bot on all your different blends of coffee and 00:30:02.960 --> 00:30:07.200 you backlink it to all the links to buy the different 00:30:07.200 --> 00:30:10.490 stuff and when someone's Like, oh, I want a non 00:30:10.490 --> 00:30:17.049 -acidic coffee blend from Columbia. It says, 00:30:17.990 --> 00:30:23.210 hey, this is our X blend. And then it really 00:30:23.210 --> 00:30:27.109 explains it like I don't like a barista. Maybe 00:30:27.109 --> 00:30:32.400 that's what they call them. I know it. whine 00:30:32.400 --> 00:30:36.140 their call. They have a certain job title, but 00:30:36.140 --> 00:30:38.819 anyway, it'll explain it and then link it to 00:30:38.819 --> 00:30:41.960 that product. So they're not searching the whole 00:30:41.960 --> 00:30:45.000 internet for it. They're searching your website 00:30:45.000 --> 00:30:49.359 for the product that they sort of put into Google 00:30:49.359 --> 00:30:53.200 and it led them to your website. And this gets 00:30:53.200 --> 00:30:57.859 them to buying it faster from you. A lot of what 00:30:57.859 --> 00:30:59.799 you're saying kind of reminds me of almost like 00:30:59.799 --> 00:31:03.279 retention on YouTube videos. Like when you go 00:31:03.279 --> 00:31:05.160 to someone's website, it's kind of like you're 00:31:05.160 --> 00:31:07.619 going to a YouTube video. And if there isn't 00:31:07.619 --> 00:31:09.980 something to grab their attention beyond just 00:31:09.980 --> 00:31:12.940 the actual content of the video, like they're 00:31:12.940 --> 00:31:15.019 going to leave and go back to Google or to the 00:31:15.019 --> 00:31:17.220 YouTube search page and leave you and go find 00:31:17.220 --> 00:31:19.720 someone else. So it almost sounds like by having 00:31:19.720 --> 00:31:21.880 that chatbot on there to ask those basic questions, 00:31:21.900 --> 00:31:25.359 it's almost like those. like the cuts in a YouTube 00:31:25.359 --> 00:31:27.559 video, like, oh, now they kind of brought your 00:31:27.559 --> 00:31:29.140 attention back and you're starting to leave and 00:31:29.140 --> 00:31:30.460 you're leaving. You can ask them a question. 00:31:31.240 --> 00:31:34.259 So that's really interesting and really good. 00:31:34.359 --> 00:31:35.559 So if somebody wanted to like learn a little 00:31:35.559 --> 00:31:37.259 bit more about that or like add that to their 00:31:37.259 --> 00:31:38.900 site, is there a site that you have that you 00:31:38.900 --> 00:31:40.539 have set up or like what would that look like 00:31:40.539 --> 00:31:46.160 to get situated? So InsureBot Solutions, I have 00:31:46.160 --> 00:31:49.579 two different websites because it's InsureBotSolutions 00:31:49.579 --> 00:31:56.170 .com. and InsureBotSolutions .ai. .pro is more 00:31:56.170 --> 00:32:01.970 dedicated to my coaching and .ai has more information 00:32:01.970 --> 00:32:08.450 about the bot building. Both of them have website 00:32:08.450 --> 00:32:14.369 bots on there. It's a very long story why one 00:32:14.369 --> 00:32:17.450 is embedded, the other one is at the bottom of 00:32:17.450 --> 00:32:21.130 the page. That's neither here nor there, but 00:32:21.130 --> 00:32:24.430 that's where they can go to learn more, try them 00:32:24.430 --> 00:32:29.089 out and experience what it would be like for 00:32:29.089 --> 00:32:32.210 their website. If they make an appointment with 00:32:32.210 --> 00:32:35.329 me and they want a mock -up of what it would 00:32:35.329 --> 00:32:42.009 look very basically for a minimally trained bot 00:32:42.009 --> 00:32:45.210 on their information, I can mock that up for 00:32:45.210 --> 00:32:51.680 them. But that's not, What I found with a lot 00:32:51.680 --> 00:32:53.539 of people, too, is they're like, oh, I can do 00:32:53.539 --> 00:32:56.140 this myself. I'll just buy a ManyChat. And then 00:32:56.140 --> 00:32:58.039 they're like, well, how do I put this on my page? 00:32:58.240 --> 00:33:01.819 And why does yours have a cute robot on the back 00:33:01.819 --> 00:33:06.079 and mine is white? Well, that's because I've 00:33:06.079 --> 00:33:09.160 spent a lot of time and a lot of money doing 00:33:09.160 --> 00:33:15.119 stuff with AI and you're getting. that $15 a 00:33:15.119 --> 00:33:18.180 month product. And maybe that is what's good 00:33:18.180 --> 00:33:20.359 for you right now in your business. And when 00:33:20.359 --> 00:33:24.140 it's time to upgrade, you upgrade. But again, 00:33:24.240 --> 00:33:27.059 those are some places that you can look for examples. 00:33:27.400 --> 00:33:29.799 Also something I've started doing is quizzes. 00:33:30.299 --> 00:33:35.059 So having the chat bot ask some questions and 00:33:35.059 --> 00:33:38.940 then recommending which part of your service. 00:33:39.200 --> 00:33:46.210 So think of it as a... Cosmo Quiz meets AI. How 00:33:46.210 --> 00:33:48.289 funny. I love that. Cool. So yeah, all that information 00:33:48.289 --> 00:33:50.490 will be down in the show notes. And something 00:33:50.490 --> 00:33:52.630 that I want to add to this episode is a little 00:33:52.630 --> 00:33:55.869 bit of a fire round of questions. Now, some of 00:33:55.869 --> 00:33:57.609 these are things that we've already kind of gone 00:33:57.609 --> 00:33:59.349 over, but I think it'd be a great way to kind 00:33:59.349 --> 00:34:02.650 of just wrap up the episode and ask some questions 00:34:02.650 --> 00:34:07.250 that are... useful for the listeners. So the 00:34:07.250 --> 00:34:10.690 very first one is pretty basic, but what is one 00:34:10.690 --> 00:34:13.889 AI tool every small business owner should try 00:34:13.889 --> 00:34:23.210 today? I'm going to say Gamma because it builds 00:34:23.210 --> 00:34:26.349 slides for you. It builds social media posts. 00:34:26.590 --> 00:34:30.949 It builds PDFs for you and you put in a prompt 00:34:30.949 --> 00:34:36.619 and it knows like methodology. It does the outline 00:34:36.619 --> 00:34:40.639 for you. It's hooked up to about seven or eight 00:34:40.639 --> 00:34:45.380 different AI generators. You can program it with 00:34:45.380 --> 00:34:49.260 your branding. So everything comes out in your 00:34:49.260 --> 00:34:56.539 colors, your fonts. So it's going to save a ton 00:34:56.539 --> 00:35:03.000 of time for you. That's, I could have just said 00:35:03.000 --> 00:35:05.840 ChatGPT, but I wanted to give you something that 00:35:05.840 --> 00:35:08.599 you might not have tried yet. They give you, 00:35:08.679 --> 00:35:12.880 I want to say about 400 AI credits. Usually what 00:35:12.880 --> 00:35:16.519 I tell people is do some of the heavy lifting 00:35:16.519 --> 00:35:19.219 outside of there with ChatGPT and then go back 00:35:19.219 --> 00:35:25.099 in and don't use all your trial AI credits. That's 00:35:25.099 --> 00:35:26.340 awesome. I don't think I've heard of that one 00:35:26.340 --> 00:35:27.980 yet. And I think that's a great thing too. That's 00:35:27.980 --> 00:35:29.280 what I was kind of hoping. I'm like, please don't 00:35:29.280 --> 00:35:30.960 say chat GPT, but I would totally understand 00:35:30.960 --> 00:35:33.940 if you did because like, there's so many tools 00:35:33.940 --> 00:35:35.719 out there. Like even this weekend over Easter, 00:35:35.860 --> 00:35:39.400 my brother, my future slash whatever, my brother 00:35:39.400 --> 00:35:42.289 -in -law. um he was saying oh there's this and 00:35:42.289 --> 00:35:44.170 that and this i'm like i haven't even heard of 00:35:44.170 --> 00:35:46.510 any of those so it's just so interesting how 00:35:46.510 --> 00:35:49.329 many different tools there are so gamma will 00:35:49.329 --> 00:35:51.690 be down in the show notes as well and maybe i 00:35:51.690 --> 00:35:53.769 can even see if this helps with my presentation 00:35:53.769 --> 00:35:58.190 tonight how fast it can help out so perfect and 00:35:58.190 --> 00:36:01.090 this next one what's the biggest misconception 00:36:01.090 --> 00:36:08.570 about using ai in business um that you're cheating 00:36:09.260 --> 00:36:13.119 You're not cheating. Do you still use the Dewey 00:36:13.119 --> 00:36:16.039 Decimal System? Do you still use a rotary phone? 00:36:16.239 --> 00:36:19.380 Do you still use an abacus? No. This is just 00:36:19.380 --> 00:36:24.659 another tool. Even Encyclopedia Britannica, it 00:36:24.659 --> 00:36:27.920 is now a multi -million dollar company again 00:36:27.920 --> 00:36:31.460 because they trained an LLM on all of their verified 00:36:31.460 --> 00:36:35.360 data. They went from bankruptcy to a viable company 00:36:35.360 --> 00:36:39.280 again. So if you're not using it, you're going 00:36:39.280 --> 00:36:44.480 to be left behind. That is what I've been telling 00:36:44.480 --> 00:36:47.059 people as well. It's a tool. Jump in and use 00:36:47.059 --> 00:36:51.610 it. You can still be creative and still... be 00:36:51.610 --> 00:36:53.690 the expert while getting a little bit of extra 00:36:53.690 --> 00:36:58.090 help. So number three, what's a real result you've 00:36:58.090 --> 00:37:05.150 seen from using quiz bots or chat bots? There's 00:37:05.150 --> 00:37:09.809 a BNI member that I talk to all the time. I see 00:37:09.809 --> 00:37:13.190 him in several different other networking groups. 00:37:13.289 --> 00:37:19.809 And he had this great idea for a quadratexahedron. 00:37:20.510 --> 00:37:25.829 um he does like uh t -shirts and signs and banners 00:37:25.829 --> 00:37:29.530 he's in promotional items and him and his business 00:37:29.530 --> 00:37:32.909 partner had been working on it forever and i'm 00:37:32.909 --> 00:37:37.679 like guys just put a perfect at put pictures 00:37:37.679 --> 00:37:40.739 in, ask for a provisional patent, ask how to 00:37:40.739 --> 00:37:43.679 market this, ask who you should be marketing 00:37:43.679 --> 00:37:47.139 to, put a business plan together for it. And 00:37:47.139 --> 00:37:50.460 they were able to do that, get their provisional 00:37:50.460 --> 00:37:55.519 patent out. They made more progress in a month 00:37:55.519 --> 00:37:58.699 than they had in the 20 years since they've been 00:37:58.699 --> 00:38:02.219 working on this project. So that's a real result 00:38:02.219 --> 00:38:09.530 from using ChatGPT. how cool so it's just like 00:38:09.530 --> 00:38:12.809 again it's it's a way to take everything that 00:38:12.809 --> 00:38:14.510 you know all your creativity all of your ideas 00:38:14.510 --> 00:38:17.369 all of your expertise and just kind of streamline 00:38:17.369 --> 00:38:20.429 it so you get from one to two or in this case 00:38:20.429 --> 00:38:22.630 almost sounds like one to a hundred much faster 00:38:22.630 --> 00:38:25.650 than you would just by yourself it really cuts 00:38:25.650 --> 00:38:28.909 out that extra time that's not needed you know 00:38:28.909 --> 00:38:33.469 how cool All right. And then one of the last 00:38:33.469 --> 00:38:36.449 ones, what's your favorite mindset shift for 00:38:36.449 --> 00:38:44.949 going from AI curious to AI capable? Realizing 00:38:44.949 --> 00:38:52.289 what's out there. And AI's only, oops, only limit 00:38:52.289 --> 00:39:00.769 is your imagination. oh man, I wish I had Grammarly. 00:39:00.909 --> 00:39:06.110 I would love to have that program. I don't have 00:39:06.110 --> 00:39:08.550 the extra, I don't even know, I think it's more 00:39:08.550 --> 00:39:13.389 than 10 bucks a month. Go into ChatGPT and say, 00:39:13.550 --> 00:39:19.849 act as Grammarly and help me with this solution. 00:39:20.650 --> 00:39:25.289 So all you have to do is instead of saying, I 00:39:25.289 --> 00:39:31.300 wish I had, ChatGPT is your genie. So we fixed 00:39:31.300 --> 00:39:36.179 my Jeep last night with ChatGPT. It was stuck 00:39:36.179 --> 00:39:39.500 in four wheel drive. We asked it a bunch of questions. 00:39:39.719 --> 00:39:44.739 My brother, who is very technical, got under 00:39:44.739 --> 00:39:49.239 there. We lifted, we pried, and it's no longer 00:39:49.239 --> 00:39:52.960 stuck in four wheel drive anymore. So yeah, it's 00:39:52.960 --> 00:39:56.980 your imagination. Perfect. My little brother 00:39:56.980 --> 00:39:59.159 and I just recently got back into playing the 00:39:59.159 --> 00:40:02.099 Pokemon games. And we've been able to ask it 00:40:02.099 --> 00:40:04.440 questions for things that we have just kind of 00:40:04.440 --> 00:40:06.659 written off as not important for years. And it's 00:40:06.659 --> 00:40:10.239 such a silly example. But it's like, oh, there's 00:40:10.239 --> 00:40:14.349 chat GPTs for... everything from, like you were 00:40:14.349 --> 00:40:18.130 saying, mechanic to Pokemon trainer to Expedia 00:40:18.130 --> 00:40:21.269 travel agent, right? So it's just like, oh, there's 00:40:21.269 --> 00:40:23.769 all these different tools, ways, and use cases 00:40:23.769 --> 00:40:26.269 that are different from what you would think. 00:40:26.590 --> 00:40:29.409 So no, that's awesome. And the very last question 00:40:29.409 --> 00:40:32.150 that I have for you today is, what's one way 00:40:32.150 --> 00:40:35.829 a solo entrepreneur can start automating their 00:40:35.829 --> 00:40:43.400 business using AI starting this week? Pick an 00:40:43.400 --> 00:40:48.440 AI tool and use it. Do not pay for all of them. 00:40:48.880 --> 00:40:53.659 I normally say if you're copyright heavy, go 00:40:53.659 --> 00:40:58.099 to Claude. That's the best one for that. If you're 00:40:58.099 --> 00:41:02.300 research heavy, go to Perplexity because it really 00:41:02.300 --> 00:41:05.840 is an amazing research tool. And guess what? 00:41:05.880 --> 00:41:08.440 They have freemium versions that you can use 00:41:08.440 --> 00:41:12.119 with them. Pick one as your workhorse. Pay the 00:41:12.119 --> 00:41:17.440 $20, $30 a month for that one. And then as you're 00:41:17.440 --> 00:41:21.239 doing other things, use the freemium version 00:41:21.239 --> 00:41:27.920 to put the polish on for whatever you need. Perfect. 00:41:27.980 --> 00:41:30.019 So pick a tool and run with it, essentially. 00:41:31.360 --> 00:41:34.239 Awesome. Heather, thank you so much for your 00:41:34.239 --> 00:41:37.059 time and your attention today. I super appreciate 00:41:37.059 --> 00:41:39.679 you being able to share your magic and your expertise 00:41:39.679 --> 00:41:42.280 with our listeners. Again, what is the best way 00:41:42.280 --> 00:41:43.880 for people to get a hold of you if they want 00:41:43.880 --> 00:41:46.199 to learn more about what you do or just kind 00:41:46.199 --> 00:41:47.860 of see what's going on in the world of Heather 00:41:47.860 --> 00:41:53.599 and AI? You can follow me on LinkedIn. I have 00:41:53.599 --> 00:41:59.139 a YouTube channel that I stream stuff about once 00:41:59.139 --> 00:42:03.969 a week. But it also streams to LinkedIn. It goes 00:42:03.969 --> 00:42:08.610 to Facebook. I have a Facebook group that I talk 00:42:08.610 --> 00:42:13.110 about AI all the time. You can follow me on Facebook. 00:42:13.130 --> 00:42:17.389 That's where I started. But I realized with AI, 00:42:17.489 --> 00:42:22.230 I can be everywhere all the time. And yeah, just 00:42:22.230 --> 00:42:25.769 find me on your favorite. I'm not on X. I'm not 00:42:25.769 --> 00:42:28.989 on Pinterest. So find me on Facebook, LinkedIn, 00:42:29.309 --> 00:42:34.369 Instagram, or I think I'm somewhere else. Anyway, 00:42:34.570 --> 00:42:38.730 Google me. And I'm not a chiropractor and I'm 00:42:38.730 --> 00:42:43.230 not Heather from the Red Knot Instagram. And 00:42:43.230 --> 00:42:45.889 when you look at that, Heather Duraco, you know 00:42:45.889 --> 00:42:48.489 why I'm saying that, but not going into details. 00:42:49.250 --> 00:42:52.139 Perfect. I'll make sure the right. heathers are 00:42:52.139 --> 00:42:54.679 linked down in the description below so that 00:42:54.679 --> 00:42:57.260 everybody can have a chance to actually find 00:42:57.260 --> 00:43:00.920 you and not fall for the wrong heather awesome 00:43:00.920 --> 00:43:03.380 thank you so much again and as always thank you 00:43:03.380 --> 00:43:05.280 so much to our listeners your time and attention 00:43:05.280 --> 00:43:07.619 mean everything if you found this episode helpful 00:43:07.619 --> 00:43:09.699 please feel free to share it with someone in 00:43:09.699 --> 00:43:12.039 your network the more people this podcast reads 00:43:12.039 --> 00:43:14.199 the more people we are able to help and the greater 00:43:14.199 --> 00:43:17.570 impact and influence we have on the world As 00:43:17.570 --> 00:43:19.769 always, remember that the best is yet to come 00:43:19.769 --> 00:43:21.869 as long as you are willing to make the decision 00:43:21.869 --> 00:43:25.510 to never settle, never quit, and never peak. 00:43:25.949 --> 00:43:27.329 I'll see you guys in the next one.