WEBVTT

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Good morning, good afternoon, and good evening,

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everybody, and welcome to today's episode of

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an audio -exclusive version of the Never Peak

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Project Podcast. I'm your host, Coach Ranger,

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and today we're diving into something that is

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very close to my heart, building a dream when

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you don't have a lot of money. Now, if you followed

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my journey, you know that last year I did an

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adventure where I walked 2 ,642 miles across

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the United States of America. Now, I didn't have

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a huge sponsor. I didn't have any miracle advantage

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on my side. I didn't have a big budget. All I

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really had was a cart, a backpack, and the belief

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that I would figure it out one step at a time.

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And really... I think that that is something

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that can be applied to business as well. Whether

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you're in the ideation phase, the initial startup,

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building, scaling, etc. Bootstrapping and being

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resourceful is something that we can use at any

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stage of the game. So really, here's my guiding

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question for you today. What if you didn't need

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a big bank account to build a big impact? This

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episode is all about the mindset, tools, and

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creative strategies that help you start scrappy.

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but strong. Before we get too much further into

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it, let's really start with the term bootstrapping.

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Now, that comes from the old saying, pull yourself

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up by your bootstraps. And what that originally

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meant was doing something impossible, like lifting

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yourself up off the ground by your own boots.

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But over time, it's come to mean starting something

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without help, just your own grit, creativity,

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and effort. Now, bootstrapping means doing more

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with less. It's not about being cheap. It's about

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being smart. It's about creativity, resourcefulness,

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and hustle. So, for example, when I was on the

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walk, I quickly learned that I didn't need everything

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people told me I did. Now, sure, investing in

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backpack and shoes need to be top tier. But my

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sunglasses or water bottle? didn't need to be

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the most expensive fancy stuff that was out there.

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It didn't need to be this ultra light, ultra

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SPF resistant thing. It's just the basic materials.

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And I really do think that that same thing goes

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for business. And in one of my previous episodes,

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I talked about this concept that I call the guy

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in the cave. Now, the guy in the cave mindset

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is essentially that somewhere, somewhere out

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there, someone is making it happen. They're doing

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the thing that you want to do with much less.

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They're in a cave, they have no running water,

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no electricity, but they're studying, they're

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practicing, they're working out, and they're

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going to do the thing that you want to do. And

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the idea is that you have so much more than that

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other person does. So why not take advantage

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of that? Why compare yourself to people that

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are leaps and bounds ahead of you, as opposed

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to just making whatever you can happen? happen.

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If they can do it, so can you. And there is a

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light point that I want to touch on today is

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don't be afraid of having a job while you're

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in this bootstrapping process. Right now, I'm

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over here at the Chamber of Commerce in Half

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Moon Bay, and this role has been influential

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and huge in terms of meeting new people, networking,

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discovering software tools that I can use, and

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staying focused on my coaching on off days. Now

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really the mindset shift there is when you are

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pulling yourself up by the bootstraps, sometimes

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you do need a little bit of external help in

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the way of a quote unquote real job. Job isn't

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the end goal, but it can be the bridge that gets

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you from where you are to where you want to be.

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Moving to the next part of this, there are some

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practical strategies that I would recommend if

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you want to start on a budget. You want to start

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your business off. Now, the very first thing

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that comes to mind is start with services based

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off of what you already know. Instead of jumping

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straight into a product, maybe take the years

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of experience that you have, whether it is through

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your college, whether it's through your education,

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or just unique things that you have done. The

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idea is that you want to find a problem that

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you have solved in your life, and then find some

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kind of service where you help other people solve

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that problem. For example, there's coaching,

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consulting, teaching, design, writing. The idea

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here is that the only input that you're really

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putting into it is your own time, energy, and

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knowledge. That is a great way to start lean.

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Instead of having to buy all the materials and

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the way things you need to build a product and

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dealing with shipping and handling and all these

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other things, it's just about starting with something.

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And with that, I would take the Alex Ramosi approach

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of starting off for free and then scaling up

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from there. My initial coaching clients that

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I had while I was in coach certification or even

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before that were hugely influential in terms

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of giving me feedback, confidence, and proof

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of concept that the model in the coaching works.

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People were able to get results and i was able

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to get testimonials and see what works and doesn't

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work before i even spent money on branding or

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web design or anything else really another thing

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is to build up an mvp or minimum viable product

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your mvp is much more important than the perfect

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product now what i mean by that is really just

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need to understand What is the minimum amount

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of information that I need to know in order to

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start this venture? What is the minimum amount

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of product I need in order to start the business?

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Now, a way that I've kind of talked about that

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before is with the tomato example. So if you

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haven't heard that before, essentially it goes,

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if you want to learn how to grow tomato, you

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could sit there for. days, weeks, months, years,

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studying and learning everything that you can

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about the tomato. You can hire consultants, you

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can talk to experts, you can watch videos, you

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can read books. But by the time you figure out

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how to really grow a tomato, it's the end of

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the season and you have no more tomatoes now

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than you did at the beginning. So that's where

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finding out the minimum amount of information

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you need to know comes super in. to play. You

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can just read some information on the back of

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the packet, maybe read a book or two, watch a

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couple YouTube videos to know that the tomatoes

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only go down in the soil about a quarter inch,

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that you need to plant them somewhere that gets

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plenty of sun or moisture, or making sure that

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you have the capabilities to water it every day.

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It's just the idea of taking imperfect action

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rather than waiting for the perfect opportunity

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to do so. The idea... really can be summed up

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with you'll learn more by doing so get out there

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and make something happen be directionally correct

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then adjust from there rather than waiting for

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the moment that you can take perfect action because

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that moment is never going to come. The other

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thing that I would suggest is to really take

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advantage of free tools like Google Docs, Canva,

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Stripe, Zoom, Calendly, Square. These are all

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foundational tools that I used very early on

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and still use. I only recently started to upgrade

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to the premium versions of things like Canva,

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Calendly, Zoom. Once I started to get more traction,

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it was very easy to potentially sign up for those

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premium versions. at the very beginning. But

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honestly, for a solo printer that's just starting

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out, that freemium, that try -before -you -buy

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kind of mentality with a lot of these SaaS programs,

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software as a service, is super helpful. Because

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I think you should also start with the freemium

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version because you will learn the pool much

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more effectively than with the premium version.

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There are a couple tools that I'm using right

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now where I've just been using the base level

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free aspects, even though I'm paying for it,

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and just started to learn how to use the more

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advanced stuff. I kind of wish that I had waited

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to upgrade to the premium version until I really

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mastered those freemium assets. because then

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I could have taken more advantage of the premium

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aspects once I started to pay for it. Another

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thing that I look out for, number four, is for

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free resources and nonprofits that are there

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to help you on your entrepreneurial journey.

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Things like the Small Business Development Center

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or the Renaissance Center that offer free business

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consulting. If you are somewhere that has a Small

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Business Development Center, SBDC, Be sure that

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you reach out as soon as possible, regardless

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of how long you've been in business, because

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there could be some really great resources there

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to help you take your business to the next level.

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And I started off with the Valley Sierra SBDC

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over in Modesto. I got a free business coach

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that was able to help me answer all my questions.

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You know, should I do an LLC or a sole proprietorship?

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Should I start this? What insurance do I need?

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What licenses? What paperwork needs to be filed?

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She was super helpful in helping me get the answers

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quickly and personalized for my situation. I

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was also able to get a website developer through

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the SBDC, and she was able to help me get my

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website up and going. Now, the other great thing

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is she taught me how to use the tools rather

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than just doing it all for me like a service

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would. Now, I'm much more empowered to make changes

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and make edits rather than if I had just paid

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someone. There's a smaller chance that they would

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have taken the time to teach me how to do it.

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Number five is build in public. Don't wait till

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everything is polished. Don't wait until everything

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is perfect. Share your progress, your ideas,

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your struggles, your behind the scenes moments.

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Now, I am doing that on my own on my social media.

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I try to share, you know, oh, I'm in the podcasting

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room. I'm batching content today or up here.

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I am giving a presentation or a speech or something.

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I think that people really do value that authenticity

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and it gets you out of your mind and reminds

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you that everybody is out here building. Everybody

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is doing the best that they can. And maybe something

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that you share in your bootstrapping behind the

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scenes story can help someone else out. And in

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turn, if they share something, it can help you

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out as well. I think that sharing your progress

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and the things that you're learning behind the

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scenes can really show that you are. working

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to make a difference every day and get 1 % better.

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The next portion is to get creative with capital.

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You don't always need cash to get to the next

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level. Sometimes you just need to get creative.

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For example, you could do a little bit of bartering.

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I am a mindset coach that helps entrepreneurs,

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nonprofit leaders get out of their own way and

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defeat their own self -sabotaging voice so that

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they can create their vision and turn it into

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action that is something that i was able to trade

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with one of my friends that does videography

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i took him into a program i did it for him for

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free helped him out a little bit and then he

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is offering me a couple of videos for free and

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at discounted rates so that was a fantastic way

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for me to grow my impact and get the content

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that I was already recording out into the world

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in a more polished fashion. So I think that if

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you were able to find ways to barter with people

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in your network, whether it is, you know, trading

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cookies for help with your website or feng shui

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-ing somebody's house, and then they help you

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with your roof. I think that there are plenty

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of ways and opportunities for you to take the

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service that you have already that's valuable

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and trade it with another valuable business so

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that you can both get what you need to get done.

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done. And when it comes to being creative with

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capital, I think at the very beginning, it's

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okay to ask for support. Friends, family, they

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might want to support you. And I think that being

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clear on what kind of support you're looking

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for goes a huge way. Whether it is helping you

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man your first booth at a tabling event, sharing

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content, commenting, liking, subscribing, just

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knowing that The value that people provide to

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you isn't always monetary, but sometimes it is

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just their time and energy is also valuable.

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I think also being clear that you should reward

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that. Tell them thank you. Acknowledge them.

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Let them know that you do really appreciate it

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because a thank you, whether it is in person,

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picking up the phone and calling them or sending

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them a letter, really does go a huge way. The

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other thing is to be on the lookout for grants

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and programs. So like I mentioned earlier with

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the Small Business Development Center and Renaissance,

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there are opportunities out there for small businesses

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to get grant funding. I was able to get a $5

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,000 grant through the California Dream Fund

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a few years ago when I was first starting my

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business. And that was insanely impactful and

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useful in terms of getting through the initial

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documentation, licensing, and my coaching certification.

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If I hadn't gotten that $5 ,000, I'm not sure

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that I would be able to get everything off the

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ground like I did. So again, reach out to these

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local organizations whose job it is to provide

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that information to small business owners and

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ask for support to make it happen. The other

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thing with getting creative with capital is to

00:13:29.009 --> 00:13:32.110
remember that income from your day job is also

00:13:32.110 --> 00:13:35.610
capital. That is a way for you to fund money

00:13:35.610 --> 00:13:39.490
into your business operations. Really just don't

00:13:39.490 --> 00:13:41.870
underestimate the value of having a steady paycheck

00:13:41.870 --> 00:13:44.960
while you're in that building phase. For me,

00:13:44.960 --> 00:13:47.519
having the job at the county for a few years

00:13:47.519 --> 00:13:50.759
was fantastic. Right now, working at the Chamber

00:13:50.759 --> 00:13:53.639
of Commerce here in Half Moon Bay is giving me

00:13:53.639 --> 00:13:56.860
a ton of structure, inspiration, and tools that

00:13:56.860 --> 00:14:00.700
I can take into my business and use to make the

00:14:00.700 --> 00:14:03.019
impact that I really want to see in the world.

00:14:03.200 --> 00:14:05.860
I think that I'm going to have a career coach

00:14:05.860 --> 00:14:09.679
on here in a few weeks, so be sure that you subscribe

00:14:09.679 --> 00:14:11.799
so that you get notified when I am on the pod

00:14:11.799 --> 00:14:15.110
with her. But really, Remember that having a

00:14:15.110 --> 00:14:18.590
job is not admitting defeat or failure. It's

00:14:18.590 --> 00:14:23.289
a means to an end. It's not a detour. It is the

00:14:23.289 --> 00:14:25.549
route to make it happen. So really, I would say

00:14:25.549 --> 00:14:27.950
that those are the major tips. I just want to

00:14:27.950 --> 00:14:30.429
give you some practical strategies to get started

00:14:30.429 --> 00:14:33.070
on a budget and to get creative with your capital.

00:14:35.230 --> 00:14:38.149
Remember that I have my free ebook down below

00:14:38.149 --> 00:14:40.850
in the description. It's 50 pages. It's my walking

00:14:40.850 --> 00:14:43.009
towards success. Nine lessons I learned from

00:14:43.009 --> 00:14:45.490
walking across the United States of America.

00:14:45.789 --> 00:14:48.409
Plenty of mindset tips, tricks, and stories to

00:14:48.409 --> 00:14:50.889
inspire you and get you started on your path

00:14:50.889 --> 00:14:53.809
to the life that you want to live. And I would

00:14:53.809 --> 00:14:56.330
super appreciate if you could leave a rating

00:14:56.330 --> 00:15:00.070
and review on this podcast. If the more ratings,

00:15:00.090 --> 00:15:01.750
the more listeners that we have, the more this

00:15:01.750 --> 00:15:03.330
message gets out to people that might need to

00:15:03.330 --> 00:15:07.590
hear it. I appreciate it. As always, remember,

00:15:07.769 --> 00:15:10.590
the best is yet to come as long as you make the

00:15:10.590 --> 00:15:13.710
decision every single day to never settle, never

00:15:13.710 --> 00:15:17.009
quit, and never peak. I'll see you guys in the

00:15:17.009 --> 00:15:17.370
next one.
