WEBVTT

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Good morning, good afternoon, and good evening,

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everybody, and welcome to today's episode of

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the Never Peak Project Podcast. I'm your host,

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Coach Ranger, and in today's episode, we are

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going to be talking about my walk across America.

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Now, we're going to be specifically talking about

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that walk through the lens of fundraising, and

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more specifically, we're going to put another

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lens over that of the regrets that I have from

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what I did. during my walk across the US. So

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sit back, relax, grab a beverage of your choice.

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I am drinking some coffee from Cold Budded Caffeine

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Company. Get yours down in the description below.

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But as always, thank you so much for listening

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and let's jump into today's episode. Now to quickly

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recap, last year, 2024, I walked across the United

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States all the way from Myrtle Beach, South Carolina.

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back to Los Angeles in Southern California. Along

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the way, I ended up doing 2 ,642 miles, and I

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raised $8 ,500, three amazing charities, the

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Future Farmers of America on the national level,

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Bigger Than the Trail, which is a mental health

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support organization, and the Hospice Promise

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Foundation, which provides non -medical hospice

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-related expense relief. And I was able to make

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that happen from the help of Wander Project.

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Wander Project is a fantastic resource for a

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nonprofit that encourages endurance activism.

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So whether or not you're doing a walk across

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the United States, a half marathon, full marathon,

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ultra marathon, they have plenty of different

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resources and opportunities for you to fundraise

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and support the organizations that really matter

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to you. So in today's episode, for those three

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nonprofits that I raised money for, I have...

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roughly five major regrets or lessons that I

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learned from this fundraising endeavor. Really,

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my intention was sharing this with you as a way

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to, one, reinforce the learning for myself, but

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to give you some ideas of how you can better

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utilize the tools and support that are out there

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when you are doing your own form of endurance

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activism or just fundraising in general. So let's

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go ahead and dive right in. The very first one,

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this is one that I kind of struggle with on a

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personal basis. But I think that the first thing

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is I had too many causes, not enough clarity.

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Now, again, I was raising money for three different

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nonprofits. Now, that's great and all, but I

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do think that by focusing on so many organizations,

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it really diluted the message of what I was trying

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to do here. I was talking a little bit about

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FFA, a little bit about Bigger Than the Trail,

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a little bit about the Hospice Promise. Now,

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all three of these organizations... do mean a

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lot to me. I was in the Future Farmers of America

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when I was growing up. I mean, if you notice

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the ring on my hand, my right ring finger, my

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left finger is still empty until I get married

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next year. But... I grew up in the FFA. I have

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some fantastic experiences. Bigger than the trail,

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I absolutely love that they are able to provide

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free therapy and mental health support to people

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all across the nation. And they do so by encouraging

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runners to raise that money and to talk about

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that message and promote the idea of mental and

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physical health. The Hospice Promise Foundation,

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they are a charity that supports the same hospice

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treatment program that my Papa Larry went through

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when he was in his final stages of Alzheimer's.

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All three of these organizations are fantastic

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and great on their own, but what I noticed is

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that it was a little bit confusing when I was

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trying to explain that I was raising money for

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all three of them on my walk. I had some people

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that were saying things like, what are you raising

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money for? What exactly is it? Or how can I donate

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to just one? How can I support just one of them?

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Or what do you mean all, if I donate a dollar,

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it gets cut up three ways. It was just super

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confusing. I think it was more difficult for

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people to latch on the core reason for my walk,

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which was, again, to highlight, learn from, and

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work with people in the U .S. that are making

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a real difference in their community. I think

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that if I just hooked onto one of those calls,

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causes or another cause, it would have really

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tied it all in together. And the other thing

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that was confusing was Wander Project is who

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I was raising the money through on my Facebook

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fundraiser. Now, again, super appreciate Wander

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Project. I'm an ambassador for them right now.

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Same thing with Bigger Than The Trail. When I

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would send them the link to donate, it would

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say making the donation to Wander Project. So

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it just made it more, it made it more confusing.

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Thankfully, Wander Project, I'll get more into

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the Facebook. fundraising aspect later, but now

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they do have their own platform for fundraising.

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So as we learn more about that, I will share

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more details. And I do plan to have someone from

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the Wander Project on in the podcast in the future.

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But really, again, the focus here is to keep

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your message on one story and make it unforgettable.

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Focus in on one rather than try to promote a

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bunch. The other thing is for the first few states,

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I was struggling with an elevator pitch for what

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I was doing and what I was raising money for.

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I got better at it rather quickly, all things

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considered. I mean, it only took me about three

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or four weeks to get a pitch down about why I

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was walking, who I was raising money for, and

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the best way for people to support me. But I

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do think that if I had focused on that prior

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to starting, it would have really capitalized

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on that initial hype and excitement. Of me doing

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the walk. So. I mean just. Getting that down

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for. Side of the road chats. Or on the news.

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I think it would have helped a ton. I also wish

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that I had some kind of shirt that had all of

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the logos on it for those because I think that

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that would have been able to help like say, oh,

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you know, I'm raising money for FFA, Bigger Than

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The Trail, Hospice Promise, doing that through

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Wander Project. Like that might have been a little

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bit easier to have something very visual to show.

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Really the lesson there is to practice your pitch.

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Because your cause depends on it. That is what's

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going to get people excited. That's what's going

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to turn them from supporters to donors. And that

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is what's going to really make your vision a

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reality. Is being able to concisely explain what

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you're doing, why you're doing it, who you're

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doing it for. The other thing, gosh, that I had

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a hard time with was the Facebook fundraiser.

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It really just flopped. Unless I missed a special

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button somewhere. Facebook only lets you do a

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fundraiser for up to three months at a time,

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which is great if you're doing a quick one or

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a birthday fundraiser. But when you're walking

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across the country for five and a half months,

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it makes it difficult. So the issue that I had

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with Facebook was I started my first fundraiser

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about a month before I even started. So the fundraiser

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had to be live for at least six and a half weeks

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or six and a half months. So the first three

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months. was great. And then it stopped. And then

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it just killed momentum. Because my initial goal

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was $100 ,000. And I was able to raise, I think,

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$4 ,500 in that first round. But as soon as that

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fundraiser ended, it got rid of that progress

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and started me back off at zero. So instead of

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being... 4 ,500 out of 100 ,000, it was zero

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out of 90 ,000. And same thing for that third

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round. So it was just confusing. There was a

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bunch of links going around for fundraiser number

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one, number two, number three. And since I had

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my website and the podcast, I had to go back

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every single time one of those ended and replace

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all the links. And no matter how detailed I tried

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to be with hitting those, I was always missing

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a link. And someone would message me and say,

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hey, this is the old one. This one isn't working.

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I'm like, again, thank you for letting me know.

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I will fix it. But who knows how many people

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went to that trying to donate and then it didn't

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even work. So I would stay away from. platforms

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like Facebook for the most part when it comes

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to these longer -term fundraising aspects. And

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again, Wander Project is working on their own

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Choose Your Own Adventure form of endurance activism

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and fundraising. So more on that as time goes

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on, but I'm so excited that they're working on

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a way to make that work better because that was

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such a huge bummer every few months seeing that

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number drop from thousands back down to zero,

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and it was just confusing. So staying with that

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idea of the $100 ,000 goal, regret number four

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is big goals can backfire. Now, my $100 ,000

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goal sounded inspiring. I think it felt overwhelming

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to potential donors and even myself at times.

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I did have somebody on the side of the road say

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that they were, they're like, oh, I donate a

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few bucks, but that's a drop in the bucket for

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what you're trying to do. And that really kind

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of hit home. I think it was like halfway across

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the country and I realized, oh my gosh, like

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how many other people felt that way? Like seeing

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this huge arduous goal of a hundred thousand.

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and thinking, man, my $5 won't make a difference.

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My 10, 15, 20, that's nothing compared to what

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he's trying to do. I think it was just such an

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overwhelming number that it was hard for people

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to grasp and get behind. So what I really wish

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I had done is start the goal off at like $10

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,000 and then really, really, really focus on

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making that happen. Because if I had started

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at $10 ,000, and like I said, in the first round,

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I raised $4 ,500. almost, yeah, over half of

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what I ended up with just in the first, the month

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leading up to the walk and the two months after

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it started. So I think that using that momentum

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of saying, hey, we're almost halfway to the fundraising

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goal. We're barely a month into the thing. Let's

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keep going. I think that that could have been

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a better way to get people bought in and enrolled

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into the idea of raising money. So I think that

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my big lesson there is to start smaller and then

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increase from there. Which I know sounds a little

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bit weird compared to a lot of things like, you

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know, shoot for the stars. Was it shoot for the

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moon? And at least you'll land amongst the stars.

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I think that that's kind of what I'm getting

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at. But it's also just knowing like being okay

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if you land in the stars. So to distill that

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down, start smaller, hit your goal, grow from

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there. And then number five, the last major one

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is. perfection just leads to paralysis. I had

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such a hard time posting content at the beginning

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of my walk. I thought that everything had to

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be perfect. I would go through things, I would

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post it, and then I would find a typo later on,

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and it was just so discouraging and frustrating

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that I was messing up so much. I didn't post

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as much. I didn't post my daily updates every

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single day. I didn't, um... post photos or captions

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or whatever throughout the day because I was

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so afraid of misspelling things. And overall,

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I think that just led to a lack of engagement

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and excitement about what I was doing. Especially

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with videos, I learned that people love a video

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and what I was trying to do is record the perfect

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one -take video or I would try to edit it or

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make it nice and polished. I started getting

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a lot more engagement and excitement. when I

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wasn't editing, when I would just take a selfie,

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throw up on the internet and say, hey, I crossed

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the state line today. Hey, I did this thing.

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I met this person. I had this thought. That was

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when people really resonated with what I was

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doing. I think in today's society, people are

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kind of tired of that corporate talk, perfect

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idea. I think they really do want real. They

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want messy. They want exciting. They want to

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feel like you are a person. So when you are training

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for your race or you're in the middle of it or

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you're doing whatever, what I would really suggest

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is just post. Just post the content. That's what

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I told the Live -In Project before they started

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their walk was just post on your story. Just

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post pictures. Just post videos. That's what

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people want to see. It's great to spend some

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time making the more polished material, that

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storyline, that, oh, I don't know if I'm going

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to make it through today. Like, let's see what

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happens or this thing came up or whatever. But

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overall, I think people do want real. They want

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messy. So be okay with being messy. Share what's

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really going on. The highs, the lows, the good,

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the bad. Because that's what adds to the story.

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And that's what really rounds it out and is exciting

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for people. So a few fire lessons I'm going to

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throw out really quick. I'm not going to talk

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too much about them. Post across all platforms.

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You can. Not just Facebook and Instagram. I wish

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that I had gotten onto YouTube, TikTok, Substack,

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more of my blog, etc. I think that posting in

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more places is better. Make short -form content

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with your cause or charity. I think that if I

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had made more content or shared more information

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about the reasons why I'm supporting those charities,

00:13:07.080 --> 00:13:08.919
I would have raised more money because people

00:13:08.919 --> 00:13:11.580
could have connected to it even more. But really,

00:13:11.639 --> 00:13:14.320
I think that that is the end of it. If I was

00:13:14.320 --> 00:13:17.120
going to wrap this up, I think that really it's

00:13:17.120 --> 00:13:19.360
just about giving yourself grace at the end of

00:13:19.360 --> 00:13:20.700
the day. Everything that I talked about right

00:13:20.700 --> 00:13:23.700
now is very hindsight. Hindsight is very 2020.

00:13:23.940 --> 00:13:26.100
It's very easy to see the mistakes that you made

00:13:26.100 --> 00:13:28.720
in the past. But I think it's also about remembering,

00:13:28.840 --> 00:13:31.679
hey, like I was in fight or flight. I was in

00:13:31.679 --> 00:13:34.200
survival mode for five and a half months. I couldn't

00:13:34.200 --> 00:13:37.629
make the perfect decisions all the time. I was

00:13:37.629 --> 00:13:40.009
doing whatever I could to get to the next day,

00:13:40.090 --> 00:13:42.049
get through whatever challenge was in front of

00:13:42.049 --> 00:13:44.750
me. And I really don't want to sit here and beat

00:13:44.750 --> 00:13:47.409
myself up about it. But I do hope that some of

00:13:47.409 --> 00:13:49.269
these lessons will help you in your endurance

00:13:49.269 --> 00:13:52.750
activism and really help you make a change in

00:13:52.750 --> 00:13:54.750
the lives of the people that you're raising money

00:13:54.750 --> 00:13:59.120
for. $8 ,500 is still a huge win. That is a fantastic

00:13:59.120 --> 00:14:02.440
amount of money. It's just shy of $3 ,000 per

00:14:02.440 --> 00:14:04.860
charity. I think it's going to really go a long

00:14:04.860 --> 00:14:08.779
way with helping FFA students start their projects,

00:14:08.860 --> 00:14:10.759
helping Bigger Than the Trail provide months

00:14:10.759 --> 00:14:14.039
of free therapy, and of course, help the Hospice

00:14:14.039 --> 00:14:16.679
Promise Foundation make an impact with those

00:14:16.679 --> 00:14:19.519
that are affected by Alzheimer's or are in hospice

00:14:19.519 --> 00:14:24.179
treatment. So any amount matters. No matter how

00:14:24.179 --> 00:14:29.779
small or how big, your impact matters. I don't

00:14:29.779 --> 00:14:31.620
know how else to say that in a very cutesy way.

00:14:33.279 --> 00:14:35.539
Anyway, as always, thank you so much for listening

00:14:35.539 --> 00:14:38.220
today. Your time and attention mean the most

00:14:38.220 --> 00:14:39.860
to me, and I really appreciate that you were

00:14:39.860 --> 00:14:41.879
able to spend a little bit of that here with

00:14:41.879 --> 00:14:45.299
me. Remember that my free ebook, Walking Towards

00:14:45.299 --> 00:14:47.879
Success, a 50 -page guide of the nine lessons

00:14:47.879 --> 00:14:49.940
that I learned on my walk across America are

00:14:49.940 --> 00:14:52.360
down in the show notes. Just hit that link, put

00:14:52.360 --> 00:14:53.759
in your email, and you'll get it sent straight

00:14:53.759 --> 00:14:56.320
to you. I hope that it is as useful for you as

00:14:56.320 --> 00:14:58.559
it was for me. You can learn more about the Wander

00:14:58.559 --> 00:15:01.840
Project down below at wanderproject .org. Thank

00:15:01.840 --> 00:15:04.039
you so much for listening. And remember, the

00:15:04.039 --> 00:15:06.399
best is yet to come as long as you are willing

00:15:06.399 --> 00:15:09.600
to make the decision to never settle, never quit,

00:15:09.700 --> 00:15:12.440
and never peak. I'll see you guys in the next

00:15:12.440 --> 00:15:12.620
one.
