WEBVTT 00:00:00.000 --> 00:00:01.520 Good morning, good afternoon, and good evening, 00:00:01.580 --> 00:00:03.560 everybody, and welcome to today's episode of 00:00:03.560 --> 00:00:06.120 the NeverPeak Project Podcast. I'm your host, 00:00:06.179 --> 00:00:08.439 Coach Ranger, and in today's episode, we're going 00:00:08.439 --> 00:00:11.580 to be talking about leveraging the power of testimonials 00:00:11.580 --> 00:00:15.279 to help grow your business. If you are a small 00:00:15.279 --> 00:00:17.660 business owner, you own a couple branches, a 00:00:17.660 --> 00:00:21.600 franchise, whether it is... hot sauce coaching 00:00:21.600 --> 00:00:24.039 or anything in between, really, this can be a 00:00:24.039 --> 00:00:26.120 great episode for you to learn a few strategies 00:00:26.120 --> 00:00:29.640 in order to get people to help you sell your 00:00:29.640 --> 00:00:31.500 stuff. Now, I've talked about this a little bit 00:00:31.500 --> 00:00:33.159 before, but there's something in marketing called 00:00:33.159 --> 00:00:36.399 the core four. This is the different types of 00:00:36.399 --> 00:00:37.920 ways they can let people know about your stuff. 00:00:38.179 --> 00:00:39.820 Typically, it's going to fall into the four main 00:00:39.820 --> 00:00:43.259 categories, the core four of cold outreach, reaching 00:00:43.259 --> 00:00:45.500 out to people that you don't know, warm outreach. 00:00:46.000 --> 00:00:47.979 reaching out to people that you do know, posting 00:00:47.979 --> 00:00:50.939 free content, and running paid ads. Those are 00:00:50.939 --> 00:00:52.740 the four major ways that you can utilize in order 00:00:52.740 --> 00:00:55.700 to grow your business. Now, cold outreach is 00:00:55.700 --> 00:00:58.299 going to be things like cold calls or going to 00:00:58.299 --> 00:00:59.979 be going more out in public, shaking hands and 00:00:59.979 --> 00:01:02.439 kissing babies. Warm outreach is reaching out 00:01:02.439 --> 00:01:04.260 to people that you know, which are groups like 00:01:04.260 --> 00:01:07.000 BNI, BRN, those are great for that, as well as 00:01:07.000 --> 00:01:09.819 friends and family. Posting free content, I mean, 00:01:09.819 --> 00:01:11.920 that's what Facebook and Instagram are used for, 00:01:11.959 --> 00:01:15.450 those user -generated content, UGC sources. then 00:01:15.450 --> 00:01:18.269 the running paid ads, pretty self -explanatory 00:01:18.269 --> 00:01:20.590 that is paying for things like meta or Google 00:01:20.590 --> 00:01:23.489 ads. Now there is something else called the core 00:01:23.489 --> 00:01:26.450 four on steroids, and those are called the lead 00:01:26.450 --> 00:01:29.230 getters. It's basically just the tenant of either 00:01:29.230 --> 00:01:31.530 you can let people know about your stuff, or 00:01:31.530 --> 00:01:33.469 you can have other people let you know about 00:01:33.469 --> 00:01:35.689 your stuff. And there's way more other people 00:01:35.689 --> 00:01:38.829 than there are of you. And those four categories 00:01:38.829 --> 00:01:44.260 are going to be customers, affiliates, Employees 00:01:44.260 --> 00:01:47.379 and agencies. Those are the core four on steroids, 00:01:47.640 --> 00:01:50.200 the lead getters. Today, we're going to be focusing 00:01:50.200 --> 00:01:54.099 more so on the employees. the customer side of 00:01:54.099 --> 00:01:57.280 the lead getters. The greatest way for you to 00:01:57.280 --> 00:01:59.379 let people know about your stuff is for you to 00:01:59.379 --> 00:02:01.579 close your mouth and not say anything, but let 00:02:01.579 --> 00:02:04.540 your work do the talking by having other people 00:02:04.540 --> 00:02:06.299 that have gone through your product or service 00:02:06.299 --> 00:02:10.460 do the selling for you. And that is through reviews. 00:02:10.639 --> 00:02:13.060 Now, reviews and social proof are one of the 00:02:13.060 --> 00:02:15.699 greatest ways for people to build that like, 00:02:15.699 --> 00:02:17.780 know, and trust factor with you exponentially 00:02:17.780 --> 00:02:20.520 faster. You can sit here all day on social media 00:02:20.520 --> 00:02:22.199 and talk about how great you are. or how amazing 00:02:22.199 --> 00:02:24.139 your service or product is. But if you don't 00:02:24.139 --> 00:02:26.580 have that social backing to say, hey, here's 00:02:26.580 --> 00:02:29.000 some proof that shows that I am as good as I 00:02:29.000 --> 00:02:31.699 say I am, it doesn't really mean a whole lot. 00:02:31.900 --> 00:02:35.939 And just think, when you go to Amazon or Facebook 00:02:35.939 --> 00:02:38.919 Marketplace or whatever, especially on websites 00:02:38.919 --> 00:02:40.460 like Amazon where they have all the different 00:02:40.460 --> 00:02:43.379 reviews of a product, typically you're going 00:02:43.379 --> 00:02:45.240 to be going towards the people that have more 00:02:45.240 --> 00:02:49.159 reviews and the higher stars. A 4 .7 with... 00:02:49.400 --> 00:02:51.620 a thousand reviews is a lot better looking than 00:02:51.620 --> 00:02:55.560 a 5 .0 with only 50 reviews. You know what I 00:02:55.560 --> 00:02:58.300 mean? That there is more people that have said 00:02:58.300 --> 00:03:00.879 that this is good, that there is more of that 00:03:00.879 --> 00:03:03.500 social proof aspect. And that was even something 00:03:03.500 --> 00:03:05.360 that happened for me when I was on my walk across 00:03:05.360 --> 00:03:08.560 the country is people all over the U S were offering 00:03:08.560 --> 00:03:11.139 me places to stay. They were helping me out, 00:03:11.219 --> 00:03:12.960 putting, taking time, money and resources out 00:03:12.960 --> 00:03:14.560 of their day to help me get from one side to 00:03:14.560 --> 00:03:17.300 the other. And I, talked to a few of them and 00:03:17.300 --> 00:03:19.620 based off of the conversation, they said that 00:03:19.620 --> 00:03:21.360 they were so willing to help me because of the 00:03:21.360 --> 00:03:23.599 things that I had posted before, because there 00:03:23.599 --> 00:03:25.139 were other people that had helped me and made 00:03:25.139 --> 00:03:28.479 them feel more comfortable that I wasn't this 00:03:28.479 --> 00:03:32.159 big, bad, scary dude. Right. So. That is just 00:03:32.159 --> 00:03:35.319 really speaking to the benefit of having social 00:03:35.319 --> 00:03:38.180 proof. You know, humans are very social community 00:03:38.180 --> 00:03:43.719 oriented people that if you have a piece of appreciation 00:03:43.719 --> 00:03:46.319 from one person and they tell someone else about 00:03:46.319 --> 00:03:49.599 it, it makes you. look a lot better. So this 00:03:49.599 --> 00:03:52.180 is going to be a quick strategy video or a podcast 00:03:52.180 --> 00:03:55.300 episode about the different ways for you to collect 00:03:55.300 --> 00:03:59.620 testimonials and how to use them to your advantage. 00:04:00.000 --> 00:04:01.819 Now really the very first one that I want to 00:04:01.819 --> 00:04:04.919 focus on is the big one. Google my business. 00:04:05.439 --> 00:04:07.699 Now, this is something that everybody does. I 00:04:07.699 --> 00:04:09.300 mean, if you look something up, people don't 00:04:09.300 --> 00:04:10.939 say, oh, let me look it up. They say, I'm going 00:04:10.939 --> 00:04:12.800 to Google it real quick. Or, oh, can you Google 00:04:12.800 --> 00:04:16.420 it? Regardless of if they go to Bing or DuckDuckGo 00:04:16.420 --> 00:04:19.079 or anything else, they're really focused on using 00:04:19.079 --> 00:04:23.389 Google. And in Google, there is something called 00:04:23.389 --> 00:04:25.430 Google My Business, and that's going to be your 00:04:25.430 --> 00:04:27.470 very first impression. That's when you Google 00:04:27.470 --> 00:04:29.750 a local restaurant or a business or whatever, 00:04:29.889 --> 00:04:32.910 and it pops up and has a photo of their logo, 00:04:33.050 --> 00:04:35.449 their business, their contact information. That 00:04:35.449 --> 00:04:36.670 is going to be the very first thing that you're 00:04:36.670 --> 00:04:38.410 going to want to set up for your business. That 00:04:38.410 --> 00:04:39.949 was one of the first things that I did, and I'm 00:04:39.949 --> 00:04:45.220 very, very glad I did. Again, it shows up exactly 00:04:45.220 --> 00:04:47.620 where you are. It tells people the area that 00:04:47.620 --> 00:04:49.720 you serve and gives you direct access to your 00:04:49.720 --> 00:04:52.980 websites. It also shows how many reviews you 00:04:52.980 --> 00:04:55.459 have. So right now I have 21 Google reviews and 00:04:55.459 --> 00:04:58.100 a five -star rating. When you compare it to other 00:04:58.100 --> 00:05:01.240 coaches in my area, that's pretty solid. It also 00:05:01.240 --> 00:05:04.220 shows that I have more social proof than other 00:05:04.220 --> 00:05:07.470 coaches that are nearby. It is a free thing to 00:05:07.470 --> 00:05:09.629 set up now There is kind of sort of a scam that 00:05:09.629 --> 00:05:11.449 goes around and I get calls for them all the 00:05:11.449 --> 00:05:14.170 time But it is a Google my business scam and 00:05:14.170 --> 00:05:16.310 essentially what they do is they say hey your 00:05:16.310 --> 00:05:18.370 Google listing isn't up We'll put it up for X 00:05:18.370 --> 00:05:20.990 amount of dollars. Your Google listing is completely 00:05:20.990 --> 00:05:23.370 free They send you a postcard to verify who you 00:05:23.370 --> 00:05:25.470 are on the address that you put down Or they 00:05:25.470 --> 00:05:27.029 have you submitted video to show that you are 00:05:27.029 --> 00:05:29.439 who you say you are Be sure that you don't fall 00:05:29.439 --> 00:05:32.000 for that. It's completely free to set up as long 00:05:32.000 --> 00:05:34.379 as you have the basic information for your business, 00:05:34.620 --> 00:05:37.560 whether it's LLC, tax info, social security, 00:05:37.800 --> 00:05:40.920 whatever. Just go straight to Google and do it 00:05:40.920 --> 00:05:42.779 through there. I would not trust anybody that 00:05:42.779 --> 00:05:44.600 tries to call you saying that they are from Google. 00:05:44.660 --> 00:05:47.220 They don't do that. I almost fell for it when 00:05:47.220 --> 00:05:48.939 I first started. I thought that was super cool 00:05:48.939 --> 00:05:50.839 that Google themselves was calling me to help 00:05:50.839 --> 00:05:52.980 me optimize the listing. And at the very end, 00:05:52.980 --> 00:05:54.579 they tried to pitch me for all these thousands 00:05:54.579 --> 00:05:57.819 of dollars to help with my SEO. Don't do that. 00:05:57.879 --> 00:05:59.899 Just focus on setting up a Google My Business 00:05:59.899 --> 00:06:02.060 page so that you can start collecting reviews. 00:06:02.459 --> 00:06:05.360 Once you have that up, it is very easy for you 00:06:05.360 --> 00:06:08.379 to click into the reviews, write a review, and 00:06:08.379 --> 00:06:11.639 send that to people that have done work with 00:06:11.639 --> 00:06:15.189 you in your business. The next thing is Yelp 00:06:15.189 --> 00:06:18.089 and Nextdoor. Now, Yelp is especially good for 00:06:18.089 --> 00:06:20.329 things like restaurants or service based businesses 00:06:20.329 --> 00:06:24.170 that are pretty local to an area. Yelp, I also 00:06:24.170 --> 00:06:26.250 know, is a little bit more extreme on the people 00:06:26.250 --> 00:06:28.790 that are on there doing their reviews. There's 00:06:28.790 --> 00:06:31.589 something called Yelp Elite, where if you do 00:06:31.589 --> 00:06:33.250 a certain amount of reviews or a certain quality 00:06:33.250 --> 00:06:35.350 or you get recognized by the leader in a certain 00:06:35.350 --> 00:06:38.569 area. They will bring you on as a Yelp elite 00:06:38.569 --> 00:06:41.610 reviewer. So that is something to keep in mind 00:06:41.610 --> 00:06:44.050 if you are a restaurant or service -based business. 00:06:44.110 --> 00:06:45.810 I know at one of the wineries and vineyards that 00:06:45.810 --> 00:06:49.069 I worked at over in the Davis area, we would 00:06:49.069 --> 00:06:51.170 have a few parties every once in a while where 00:06:51.170 --> 00:06:53.970 it was Yelp elite reviewers would come by and 00:06:53.970 --> 00:06:56.569 then they would leave reviews for the business. 00:06:57.230 --> 00:07:00.730 Now, another good one is Nextdoor. Nextdoor, 00:07:00.810 --> 00:07:02.350 what I've noticed, the difference between Nextdoor 00:07:02.350 --> 00:07:05.350 and other platforms. is there is a little bit 00:07:05.350 --> 00:07:08.649 more of a trust factor on there. Since you do 00:07:08.649 --> 00:07:10.129 have to be a little bit more verified in order 00:07:10.129 --> 00:07:12.449 to have an account on Yelp and be in a specific 00:07:12.449 --> 00:07:15.009 community or neighborhood, people tend to trust 00:07:15.009 --> 00:07:17.709 each other a lot more because you get to see 00:07:17.709 --> 00:07:20.230 people, you see who comments, who posts regularly, 00:07:20.389 --> 00:07:23.069 and there's just a little bit more of a layer 00:07:23.069 --> 00:07:26.939 of deeper connection. So especially in the networking 00:07:26.939 --> 00:07:28.759 groups that I'm a part of, we do a lot of our 00:07:28.759 --> 00:07:31.060 referrals through Nextdoor because people post 00:07:31.060 --> 00:07:32.360 on there, hey, I'm looking for a contractor. 00:07:32.420 --> 00:07:34.300 I'm looking for a roofer. I'm looking for a blank. 00:07:34.660 --> 00:07:36.860 And then you're able to find people through that. 00:07:37.160 --> 00:07:39.720 So if you have people in your area that are advocates 00:07:39.720 --> 00:07:42.220 for you and your business, it'd be a good idea 00:07:42.220 --> 00:07:43.899 to reach out to them and let them know, hey, 00:07:43.939 --> 00:07:46.899 if anybody ever asks for a roofer, be sure to 00:07:46.899 --> 00:07:49.300 send them my information. Be sure to comment. 00:07:49.420 --> 00:07:52.170 I super appreciate it. And if you see one of 00:07:52.170 --> 00:07:53.490 those posts and somebody has already mentioned 00:07:53.490 --> 00:07:56.230 you, be sure to thank them profusely and then 00:07:56.230 --> 00:07:59.110 offer a call or consultation or whatever it is 00:07:59.110 --> 00:08:02.959 is needed for you and your business. And the 00:08:02.959 --> 00:08:05.439 other part is to just really pay attention to 00:08:05.439 --> 00:08:07.920 anything that you can collect reviews on. So 00:08:07.920 --> 00:08:10.160 for me, I mean, there's Facebook reviews, there 00:08:10.160 --> 00:08:12.579 are Google My Business, Yelp, Nextdoor, etc. 00:08:12.879 --> 00:08:15.199 But there's also reviews for each of the podcast 00:08:15.199 --> 00:08:19.939 platforms that I send my feed out to. So on iTunes, 00:08:20.199 --> 00:08:24.079 on Apple, I guess, Apple, Spotify, and everything 00:08:24.079 --> 00:08:25.899 else, there is the opportunity for people to 00:08:25.899 --> 00:08:28.240 leave a review. So if you haven't done so already, 00:08:28.420 --> 00:08:30.199 I would super appreciate if you took just a few 00:08:30.199 --> 00:08:32.809 seconds, a few swipes of thumb. to leave a review 00:08:32.809 --> 00:08:35.389 for this podcast on whatever podcast platform 00:08:35.389 --> 00:08:37.690 you're listening to right now. Just be sure to 00:08:37.690 --> 00:08:39.970 leave it. Honestly, let me know what you think 00:08:39.970 --> 00:08:41.929 of the show, and I would super appreciate it. 00:08:42.309 --> 00:08:45.590 And once you do so, share it to your feed, let 00:08:45.590 --> 00:08:47.450 me know, and I will be sure to repost it. If 00:08:47.450 --> 00:08:49.409 anybody ever reposts any content from my podcast 00:08:49.409 --> 00:08:52.409 or from my channel, I try to repost them as well 00:08:52.409 --> 00:08:55.090 and just send a quick thank you. So I would recommend 00:08:55.090 --> 00:08:57.129 you do the same thing if you have a podcast or 00:08:57.129 --> 00:09:00.090 any other audio platform. that you utilize for 00:09:00.090 --> 00:09:01.950 your business. Now, the very next thing is to 00:09:01.950 --> 00:09:05.129 get creative with how you get your reviews. Now, 00:09:05.190 --> 00:09:06.830 typically what I've seen is people think that 00:09:06.830 --> 00:09:08.690 you have to do the full service for people in 00:09:08.690 --> 00:09:10.710 order to get a review or testimonial for your 00:09:10.710 --> 00:09:12.649 business. And I don't necessarily think that 00:09:12.649 --> 00:09:14.590 that is true. I do think there is a level of 00:09:14.590 --> 00:09:19.090 competency and service that you need to show 00:09:19.090 --> 00:09:22.129 and provide to whoever gives you a review, but 00:09:22.129 --> 00:09:23.929 it doesn't necessarily have to be the core offer 00:09:23.929 --> 00:09:27.159 for your business. Now, when I say that, what 00:09:27.159 --> 00:09:30.320 I mean is you can give people a review based 00:09:30.320 --> 00:09:33.200 off of smaller aspects of their business. So 00:09:33.200 --> 00:09:35.100 for me, the bread and butter of my business is 00:09:35.100 --> 00:09:36.720 the one -to -one and group coaching programs. 00:09:37.179 --> 00:09:40.899 But I do ask for reviews for my workshops and 00:09:40.899 --> 00:09:43.720 speaking presentations that I give as well. That 00:09:43.720 --> 00:09:46.820 is a great way to get a group of 10, 15, 20, 00:09:46.840 --> 00:09:49.039 30 people in front of you and hopefully collect 00:09:49.039 --> 00:09:51.120 a few more testimonials from those people than 00:09:51.120 --> 00:09:53.179 otherwise would actually sign up for your program. 00:09:53.929 --> 00:09:56.049 Now, what I've done for that in the past is after 00:09:56.049 --> 00:09:58.490 I do a workshop, you know, an hour, hour and 00:09:58.490 --> 00:10:01.049 a half long, I send everybody a thank you email 00:10:01.049 --> 00:10:02.730 with a free gift, whether it's just a little 00:10:02.730 --> 00:10:05.759 PDF or something else just to say thanks. as 00:10:05.759 --> 00:10:08.460 well as an ask to leave a testimonial for me 00:10:08.460 --> 00:10:10.620 and my business. And that's been a great way 00:10:10.620 --> 00:10:12.419 for me to collect an extra three or four reviews 00:10:12.419 --> 00:10:14.580 for people that I didn't have to spend a whole 00:10:14.580 --> 00:10:18.120 lot of time with specifically. And they also 00:10:18.120 --> 00:10:19.919 mentioned that they were there for a workshop 00:10:19.919 --> 00:10:22.100 or a presentation. Another way to do that is 00:10:22.100 --> 00:10:25.200 to offer free work for feedback and testimonials 00:10:25.200 --> 00:10:27.740 as well. There have been a few people where I 00:10:27.740 --> 00:10:30.519 have done, you know, one to three or four calls 00:10:30.519 --> 00:10:33.259 with them for free in order to get feedback and 00:10:33.259 --> 00:10:35.820 a testimonial for my business. And that helps 00:10:35.820 --> 00:10:37.960 a ton in terms of knowing that your product or 00:10:37.960 --> 00:10:40.299 service is good, first of all, and gives you 00:10:40.299 --> 00:10:42.960 that initial boost in credibility. Because if 00:10:42.960 --> 00:10:44.740 somebody is, after just a few sessions, willing 00:10:44.740 --> 00:10:46.259 to put their name on a review and say that you 00:10:46.259 --> 00:10:49.899 did a good job, that means a ton. So be sure 00:10:49.899 --> 00:10:52.220 that you are looking for ways to leverage your 00:10:52.220 --> 00:10:55.200 area of expertise and your experience to ensure 00:10:55.200 --> 00:10:59.029 that you have a way to actually pull in more 00:10:59.029 --> 00:11:01.649 reviews without spending a whole lot of time 00:11:01.649 --> 00:11:04.110 doing the full service. The next thing is to 00:11:04.110 --> 00:11:07.169 build up a video testimonial. This is something 00:11:07.169 --> 00:11:08.950 that I'm currently working on. I don't have one 00:11:08.950 --> 00:11:11.889 just yet, but it is in the works. What you do 00:11:11.889 --> 00:11:14.230 essentially is you ask some of your best clients 00:11:14.230 --> 00:11:15.769 to be able to have the best transformations where 00:11:15.769 --> 00:11:17.950 you've done the best work for them. You collect 00:11:17.950 --> 00:11:20.549 videos of them talking about you and your service, 00:11:20.610 --> 00:11:23.590 and then you edit it together as a solid video 00:11:23.590 --> 00:11:25.909 for you to put on your website and social media 00:11:25.909 --> 00:11:28.360 to show. that there are real people out there 00:11:28.360 --> 00:11:30.259 that have worked with you that enjoyed your product 00:11:30.259 --> 00:11:34.399 or service. And I have a SOP, a little PDF in 00:11:34.399 --> 00:11:36.779 the link in the description. Just go ahead and 00:11:36.779 --> 00:11:38.580 hit that. And then you can just copy and use 00:11:38.580 --> 00:11:40.600 it for you and your business. But essentially 00:11:40.600 --> 00:11:42.240 what you do right after an inflection point, 00:11:42.299 --> 00:11:45.200 a point where a customer or client has reached 00:11:45.200 --> 00:11:49.639 a great outcome in their life because of your 00:11:49.639 --> 00:11:52.399 service, you ask them, hey, I want to do a quick 00:11:52.399 --> 00:11:54.980 video interview with you. When in the next two 00:11:54.980 --> 00:11:57.639 days is a good time. They schedule 10, 15 minutes. 00:11:57.799 --> 00:12:00.200 You just do a recording off of something like 00:12:00.200 --> 00:12:02.980 Zoom or Riverside. You take that recording and 00:12:02.980 --> 00:12:05.340 you edit it together. Now, I'm going to be using 00:12:05.340 --> 00:12:07.340 somebody named Andrew Kivett from Kivett Social 00:12:07.340 --> 00:12:10.759 to create mine. And if you remember, Andrew is 00:12:10.759 --> 00:12:13.279 another person that walked across the U .S. And 00:12:13.279 --> 00:12:15.200 I had him on the podcast back when it was the 00:12:15.200 --> 00:12:17.580 Within Range Coaching Podcast. So that will be 00:12:17.580 --> 00:12:20.139 in the description as well. But video is a great 00:12:20.139 --> 00:12:22.460 way to show that there are real people that were 00:12:22.460 --> 00:12:24.059 willing to take extra time out of their days 00:12:24.059 --> 00:12:26.840 to. talk about you and your business. So that 00:12:26.840 --> 00:12:29.700 is a higher level way for you to show people 00:12:29.700 --> 00:12:31.419 that there are people that look like them, that 00:12:31.419 --> 00:12:33.320 talk like them, sound like them, that has had 00:12:33.320 --> 00:12:35.139 results from you and your business. It's just 00:12:35.139 --> 00:12:37.480 collecting and getting the testimonials. It doesn't 00:12:37.480 --> 00:12:39.120 just stop there. Be sure that you're actually 00:12:39.120 --> 00:12:41.519 showcasing them in as many ways as possible. 00:12:41.840 --> 00:12:43.720 One of the greatest ways that I've learned to 00:12:43.720 --> 00:12:46.019 showcase my testimonials is just through a quick 00:12:46.019 --> 00:12:48.919 carousel post on Instagram or Facebook. Just 00:12:48.919 --> 00:12:51.759 here are some great client feedback, put the 00:12:51.759 --> 00:12:54.210 star rating, put the best reviews. that really 00:12:54.210 --> 00:12:56.470 show off you and your business and the type of 00:12:56.470 --> 00:12:59.809 demographic that you really want to hit. You 00:12:59.809 --> 00:13:02.909 can also have it in your email signature, just 00:13:02.909 --> 00:13:05.549 a quick quote by a happy client, or a button 00:13:05.549 --> 00:13:07.970 that says click here to see testimonials, as 00:13:07.970 --> 00:13:11.590 well as taking those testimonials and creating 00:13:11.590 --> 00:13:15.590 an actual client success story. based off of 00:13:15.590 --> 00:13:17.549 the different objections that you see typically 00:13:17.549 --> 00:13:19.750 in your business, whether it is price, time, 00:13:20.029 --> 00:13:23.590 results, etc. Be sure that you are actually collecting 00:13:23.590 --> 00:13:25.889 these testimonials and results you're getting 00:13:25.889 --> 00:13:28.490 for your clients so that in the future, if anybody 00:13:28.490 --> 00:13:31.330 has an objection, you can easily say, oh, that's 00:13:31.330 --> 00:13:35.250 pretty much exactly what Jane Doe said or John 00:13:35.250 --> 00:13:37.509 Doe experienced this and this is what he was 00:13:37.509 --> 00:13:39.629 able to see. And be sure that they're actually 00:13:39.629 --> 00:13:41.809 real stories that you can back them up. You want 00:13:41.809 --> 00:13:43.190 to make sure that you're being ethical with how 00:13:43.190 --> 00:13:45.580 you're using it. and that you aren't just chat 00:13:45.580 --> 00:13:48.840 GPTing a bunch of testimonials. Only use real 00:13:48.840 --> 00:13:52.100 testimonials by real people to showcase the real 00:13:52.100 --> 00:13:55.750 impact your service has on. others. And really, 00:13:55.809 --> 00:13:58.190 that is all that I have for today. There's going 00:13:58.190 --> 00:14:01.110 to be extra information info down in the description 00:14:01.110 --> 00:14:03.830 for this podcast. And be sure that you pick one 00:14:03.830 --> 00:14:06.029 of these areas this week to really focus in on. 00:14:06.190 --> 00:14:08.129 If you do not have a Google My Business listing, 00:14:08.289 --> 00:14:10.190 I would urge you to spend some time creating 00:14:10.190 --> 00:14:12.450 that. If you aren't sure how to do it, go ahead 00:14:12.450 --> 00:14:14.769 and send me a message and I will be sure to help 00:14:14.769 --> 00:14:19.389 walk you through it. I mean, completely. free. 00:14:19.470 --> 00:14:21.210 I think that everybody should be on Google My 00:14:21.210 --> 00:14:23.490 Business. So if you just send me an email, I 00:14:23.490 --> 00:14:26.230 will help you walk through the process of creating 00:14:26.230 --> 00:14:29.110 a Google My Business listing. But as always, 00:14:29.169 --> 00:14:31.230 thank you all so much for listening and for your 00:14:31.230 --> 00:14:33.789 time and attention today. Once again, I would 00:14:33.789 --> 00:14:35.570 super appreciate if you left a rating and review 00:14:35.570 --> 00:14:37.370 on whatever podcast platform you're listening 00:14:37.370 --> 00:14:39.370 to this on. It just takes a few seconds, swipe 00:14:39.370 --> 00:14:41.990 of the thumb, in order to help this get to more 00:14:41.990 --> 00:14:44.809 people that need to see it. So thank you all 00:14:44.809 --> 00:14:47.309 once again. And remember, the best is yet to 00:14:47.309 --> 00:14:49.169 come as long as you you are willing to make the 00:14:49.169 --> 00:14:52.230 decision to never settle, never quit, and never 00:14:52.230 --> 00:14:54.610 peak. I'll see you guys in the next one.