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Good morning, good afternoon, and good evening everybody.

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Welcome to today's episode

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of the NeverPeak Project Podcast.

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I'm your host, Coach Ranger, and in today's episode,

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we're going to be diving into three strategies

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to help you as a solopreneur

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lead your business effectively by leading yourself.

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So go ahead and grab a beverage of your choice,

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sit back, relax, and listen in

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as we talk about a few of my favorite strategies

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to lead an effective business

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while you are the only employee.

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Now today, we're gonna be talking

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about a few different things that I've been doing

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to make sure that as a solopreneur,

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I am focused on the mission,

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able to make clear decisions to move my business forward.

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And all of these tips fall into three major categories.

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The very first is clear mission and vision.

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The second is accountability,

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the second is accountability and self-management,

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and the third is all about seeking support.

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For the first category of mission and vision,

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I touched on this a little bit last week in our episode

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about the lessons that I learned

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from running a nonprofit for a few years,

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but this is something that I'm gonna harbor

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and constantly throughout a lot of my content

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is the importance of a clear mission

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and vision statement in your business.

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Just like on my walk across America,

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I had a very clear mission as to why I was doing it.

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I was doing it to highlight, learn from,

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and work with people in the US

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that are making a difference in their communities.

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And that helped me really make decisions

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about what I was going to be putting my attention

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and focus on at any given point throughout the journey,

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whether it was in terms of finding guests for my podcast,

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in terms of taking days off,

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or side missions that I wanted to accomplish.

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It helped me really focus on what it is

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that I wanted out of that adventure.

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Stepping that back into the business side,

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having a clear mission when it comes to your business

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does just that.

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It helps you focus on the aspects of your business

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that you really wanna focus on.

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Which events do I go to?

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Which offers do I work towards?

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Which collaborations do I put my time,

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energy, and attention into?

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It really all just stems down

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to having a clear mission for your company.

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And where vision comes in is it's about creating

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a clear vision for your overall life.

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What vision do you wanna create with the work that you do?

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And the way that I describe it in my workshop,

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The Power of Purpose, is your vision

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is the overarching mountain range and scene

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that you wanna create.

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It is the mountain range, it's the waterscapes,

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it's all the minute details, the floor, the fauna,

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everything that encompasses the life

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that you wanna create for yourself.

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Whereas the mission statement

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will focus on one specific mountain.

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And that's what you kinda wanna create

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for different parts of your life,

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and specifically your business.

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The three main aspects of your mission statement

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is it should be one sentence,

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it should be clear and concise enough

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that a 12-year-old can understand it,

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and you should be able to recite it under extreme pressure.

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So those are the three main things

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that you need to focus on with your mission statement.

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And if you wanna learn more

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about the mission or vision statement,

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I'll put more details for the workshop below.

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But that is really what you wanna focus on

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is having a clear idea of the purpose and reason

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that you are actually here in business.

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That's going to help you stay focused when times get tough,

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when you aren't really sure what decisions to make,

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and of course enroll people in being a customer

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and a part of the community and vision

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that you're trying to create.

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And in terms of actionable tools

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to really focus in on your mission statement,

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here are three tips.

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The first one is the general template

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for your mission statement.

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The template is I help target audience

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achieve results through methodology.

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And be sure that you include some of your values,

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some verbs and action words that really resonate with you.

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The second is to create a vision board.

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Something that you can look at and very clearly see

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what it is that you're trying to create,

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what problems you're trying to solve

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as a way to kind of really focus on

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what you want out of the business.

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I have a metaphor board

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where I have put in different pictures

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that mean different things to me.

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For example, there's a lily padded with a frog on it

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for one of them.

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And that's really about reminding myself

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to chunk down from time to time.

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Instead of trying to jump over

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from one side of the pond to the other

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in one swoop to know that I can take smaller steps

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to get to the other side.

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There is the woman in a red dress

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that represents distractions in business.

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And there's a whole bunch of other ones.

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I'll probably do a workshop or a specific episode

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about that in the future.

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But really it's just about having ways to remind myself

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of these lessons that I've learned along the way.

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And the third one is to either journal

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or set a time, either journal or set aside some time

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every day to do some visualization

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on where you want your business to go

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in the next three to five years.

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Really get clear on the outcome

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that you're looking to create for yourself

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so that you'll know when you've gotten there

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and when it's time to change things up a little bit

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and write new goals for the business.

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The next area is really around accountability

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and self-management.

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That's a big problem that I've heard

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from a lot of other solopreneurs, including myself,

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is that you kind of go from,

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for a lot of people they have a job

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or they have a manager, there's that hierarchy

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and you're reporting to someone constantly

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that's checking in on you and making sure

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that you're getting your work done.

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Whereas when it comes to owning your own business

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and being a solopreneur,

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you've kind of started to take over every single category.

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You're the finance department,

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you're the management team, you're the C-suite,

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you're the intern, you're the graphic designer,

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the podcast host, you're a little bit of everything.

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And oftentimes we kind of create ideas

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of things that we wanna do,

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but don't always follow through on them.

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And I think there is that level of,

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we would rather do the easier things

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so that we feel more accomplished

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rather than sitting down and spending time

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doing the harder stuff that takes more time.

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But when it comes to setting up systems

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of accountability and self-management for yourself,

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here are a few tips to help you out as well.

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The first one is something that I kind of stole

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from Andy Frisella's 75 Hard and the Live Hard Program

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is the idea of the power list.

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Really all it is is that every single day

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before you go to bed, you write down the three to five things

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you need to get done the following day

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in order for it to be considered a success.

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And that's really high level things

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that you need to do for your business.

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For example, on my power list,

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Monday, Wednesday, and Friday

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is related around the podcast.

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Mondays, I need to record an episode

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and I need to get it out.

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Wednesdays, depending on if I have a guest or not,

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it's either getting that up and edited

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or just making sure that I am good to go

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for the rest of the week.

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Same thing with Fridays with the self-employment updates.

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It's these non-negotiables that this needs to be done

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by the end of the day in order for it to be a success.

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And for me, a lot of the time, writing my memoir

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about my Walk Across Americas on that as well.

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So it's really just about identifying those big items

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that will really move you forward in your life and business.

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Something that has worked for me pretty well

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is the idea of public commitments.

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I posted that I was doing my Walk Across America

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all over social media.

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When I was doing my first half marathon,

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I posted about it so that others would know about it.

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And posting about it really helps you have an external force

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of accountability that's free,

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but it's still not as effective as other methods.

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It definitely helps.

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And what I've noticed is that when you talk about

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the things that you want and the things you want to create

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and see in your business,

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oftentimes others will talk to you about it

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and find ways to help and support you.

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So be open about your goals and what you want to create

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and see what others can do.

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And when it comes to others,

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a big piece that I would really harbor in on

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and urge you to take into consideration

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is the idea of an accountability buddy or coach.

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The reason for that is because when you have

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an accountability buddy or a coach

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that you meet with every single week,

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you have to say out loud to another living, breathing person

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that you either did or did not do something

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that you said you would.

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It kind of forces you to keep everything urgent

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and important.

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Something that I've seen a lot of solo printers do

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is they kind of have that hierarchy, that important

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and urgent graph that we've kind of seen.

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And a lot of things fall into that important

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but not urgent category.

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But over time, those end up in the urgent

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and important category and either aren't 100%

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what we wanted to create from it

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or they kind of just fall flat.

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But when you have somebody that you talk to

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every single week, like a buddy or a coach,

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it keeps everything at a constant state of urgency

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so that you get a lot more done.

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And that's been extremely beneficial for me,

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even as a coach, as an accountability coach,

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having my own accountability buddy and coach

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has been super helpful to make sure that I get everything

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that I say I want to get done, done.

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The last portion that I want to talk about for today

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is the idea of seeking support as a solo printer.

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Say that five times fast.

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And the idea is that we are doing all of this on our own.

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We are, again, the finest department,

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all these different pieces of the puzzle,

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but sometimes in order to really create

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and get to where we want to go,

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we need other people's support and assistance.

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This isn't something that you can do alone.

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So what I would suggest are these three main things.

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The first one is finding a network,

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finding a club or a group or a,

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just a room of like-minded people

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that want to see you succeed

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and then themselves also want to succeed.

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And this could be in the way of referral networks

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like the BNI or BRN groups that I'm in.

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It could be professional networking events

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or even just boards of directors of nonprofits

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where everybody else there is a dedicated individual

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to self-improvement and the cause

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that they're looking to support.

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It just really helps you stay focused

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and motivated towards different aspects of your life.

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So I would say that the first thing there

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is finding a group of people that you connect with

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and you can support and be supported by.

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The next one is being open to the idea

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of having a virtual assistant or somebody

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to help you take some work off of your plate.

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Right now I'm not working with any virtual assistants

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but when I was on my walk across the country,

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I hired a podcast editor to help me out with the podcast

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while I was on the road.

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And this was super helpful

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because all I had to do was pay, you know,

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40 to 60 bucks per episode

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and I didn't have to worry about the hours of editing

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that went into creating that content.

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All I had to do was send it off to them.

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A few days later, they would send it back.

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It was super helpful

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because without that extra help and support,

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I wouldn't have been able to get out the 30 plus episodes

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that I did during my walk across America.

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So when it comes to that,

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find ways to leverage the support of virtual assistants,

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whether it is somebody on Fiverr

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or somebody in one of your networking groups,

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just find the services that would be the most useful

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for you to hire and use so that you can get the work done

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that you really, really wanna focus on.

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And the very last tip is ABL, always be learning.

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Always look for other mentors or supporters

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that you can learn things from.

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And this isn't just people in person

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or at workshops or online.

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It's really about even finding books of creators

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and experts that you can learn something from.

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Finding ways to constantly learn

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from other people has been, again, ridiculously impactful

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for me and my business.

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It's helped me see things differently.

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It's helped me make better content.

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It's helped me really focus my ideas and clarify them

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so that I can clearly express them

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to others that I come in contact with.

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Make sure when it comes to seeking support,

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that you find a group that you jive with,

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that you're always learning,

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and that you're willing and able to take on extra help

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and support in the way of virtual assistants

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or just a few one-off independent contractor folks

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to help you create the image

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that you really wanna see in the world.

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And really just to completely wrap up today's episode,

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I wanna clarify that when it comes to solopreneurship

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and running your own business,

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is that everything starts and stops with you.

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You are the one that's going to take the next step.

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You're the one that controls every aspect of your business.

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And what I would really urge you to do

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is take a second to stop, look around,

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clarify what your mission and vision is,

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find ways for others to support you,

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and make sure that you're managing yourself effectively

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so that you're actually accountable to the results

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that you wanna create and generate in your business.

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And all the information, a recap is gonna be

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in the show notes.

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I'm gonna post this on my Instagram and Facebook accounts

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so that you can refer back to it.

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I hope that some of it is useful and impactful for you.

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And if you try these tools and they work out for you,

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please let me know.

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I'd love to see that the things that have worked for me

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are working for others out in the world.

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Thank you all so much for listening

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and giving me some of your time and attention.

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It's super valuable,

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and I appreciate you sharing some of that with me.

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Remember to please leave a rating and review

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on whatever podcast platform you're listening to

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so that this message can get out to more solopreneurs

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so they can feed their families,

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create the life they've always wanted

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and achieve their dreams.

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As always, remember that the best is yet to come

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as long as you're willing to make the decision

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to never settle, never quit, and never peak.

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I'll see you guys in the next one.

